Dr. James Beckett: Sports Card Insights

This detailed discussion excerpted from Hobby Hotline with co-hosts Danny Black and Chris Carlin highlights the strategic movement within the collecting industry, focusing on the new partnership between eBay and Collectors facilitated by Ken Golden's "trade" to eBay. It explores the innovative vaulting service that offers a safe, efficient way for collectors to store and sell their valuable cards, and how this service aligns with the needs of both novice and seasoned collectors. The conversation also delves into the significant impacts of NIL policies on the collectibles of college athletes like Caitlin Clark, predicting her potential in professional sports. Furthermore, it looks at the anticipated Fanatics Fest, aiming to bridge the gap between sports fans and collectibles enthusiasts, while contemplating the importance of balancing dealer presence to ensure the event's success. Also discusses the role of grading and grader notes in enhancing collector experience, the strategic positioning of companies within the sports collectibles ecosystem, and the welcoming of new media ventures that aim to enrich the hobby with quality content. 00:20 eBay and Collectors: A New Synergy01:04 The Impact of Ken Golden's Move to eBay02:45 Vaulting: Security and Convenience for Collectors04:37 The Future of Grading: Adding Grader's Notes06:41 Spotlight on Caitlin Clark: Rising Star in Basketball10:17 Fanatics Fest vs. East Coast National

At Rich's request, Dr. James Beckett, delves into his personal leadership journey, particularly focusing on the initiative he took around his 50th birthday in 1999 to meet one-on-one with each of his approximately 150 employees. He discusses the logistics and the impact of these meetings, set against the backdrop of his recovery from a heart attack in 1996 and a temporary step back from the company. Through these conversations, he sought not only to understand the professional challenges faced by his team but also to connect with them on a personal and familial level, acknowledging the interplay between personal issues and professional performance. 00:26 Reflecting on Leadership and Employee Engagement02:17 The Missed Miniature Golf Outing: A Light-hearted Anecdote03:23 Insights into Business Operations and Employee Relations04:55 Dynamics of Card Shows and Business Strategies07:16 Remote Work and the Importance of Personal Connections08:42 Personal Growth and the Value of One-on-One Meetings

The discussion kicks off with Rich's recent purchase of a Heritage high number box for less than its original cost, leading into a broader conversation about market fluctuations, notably concerning Fanatics' large production volumes. We examine Fanatics' aggressive approach to testing the market, contrasting it with a more conservative strategy of printing to demand or slightly less. We share insights on the necessity of innovative distribution and marketing strategies to captivate new collectors, citing past successful promotions linked with food products and the unique appeal of regional and team-specific sets. The episode concludes on a reflective note emphasizing the intrinsic joy of collecting, untethered from its potential financial gains, advocating for a hobby that encourages fun and community building over mere profitability. 01:03 Fanatics' Market Strategy and Experimentation02:27 Reflecting on Beckett's Growth and Strategy06:13 The Evolution of Collecting and Market Expansion06:45 Fanatics' Innovative Distribution and Product Strategies13:26 The Joy of Collecting: Beyond Monetary Value

A future 'Mount Rushmore' for the card collecting world, exploring who might be immortalized in stone in the distant future. This episode focuses on contributors, all of whom are very much alive, with many in their primes, with more excellence from them likely on the horizon. Dr. Beckett's list of 16 individuals, ranging from pioneering collectors to influential figures and entrepreneurs who have shaped (and potentially are shaping) the hobby. Each person's unique contributions are highlighted, from revolutionizing card collecting to building industry-standard companies, showcasing a diverse array of talents and impacts.  00:24 Theoretical Mount Rushmore01:08 Nobody's Perfect01:52 Commentary on Worthy Contenders

A thoughtful exploration of a 'Mount Rushmore' dedicated to influential figures within the sports card hobby, with a clear distinction made between individuals who are still living and those who have passed away. Dr. Beckett draws an analogy to the concept of a 'small hall' of fame, highlighting the exclusivity and significance of being named on such a list, and proposes a hypothetical 'Mount Rushmore' to honor these impactful individuals. Central figures such as Jefferson Burdick and Sy Berger are spotlighted for their pioneering efforts in card collecting and contributions to the sports card industry, as well as a broader range who left a lasting legacy on the sports card world. 00:24 The Concept of Mount Rushmore in Sports Cards02:29 Deceased Legends10:27 Controversial Picks and Final Thoughts

Three different Panini sports card hobby boxes, baseball, football, and racing. Starting with the 2023 Panini Elite Extra Edition Baseball box, Dr. Beckett shares his enthusiasm for prospect cards and the significance of early player cards, expressing a strong appeal for cards of minor league and college players due to their potential future value. Moving onto the 2023 Panini Obsidian Football, he recounts his pleasure in receiving an Anthony Richardson Rookie Jersey autographed card, which he plans to slab and display on his Card Wall. The episode takes an exciting turn with the unboxing of the Panini Prizm Racing box, which Dr. Beckett finds compelling enough to consider purchasing again. He appreciates the continuity in Panini's Prizm design across different sports and highlights the enjoyment derived from collecting cards with vibrant colors and distinct parallels. Dr. Beckett concludes the episode with reflections on the hobby's evolution, the role of AI in modern card manufacturing, and the importance of every card finding a home, ending on a note of gratitude towards Panini and his listeners.  00:58 Diving into Baseball: Panini Elite Extra Edition04:49 Exploring Football: Panini Obsidian06:51 Revving Up with Panini Prizm Racing

Four unique hockey card products from Upper Deck, beginning with 2022-23 Parkhurst Champions, praised for its blend of veterans, legends, and rookies, despite its lack of premium feel. Then 2022/23 Upper Deck Clear Cut is scrutinized for its confusing release year and the unusual gamble of obtaining a card from either of two different years in a single pack. 2022-23 O-Pee-Chee Platinum, shiny appearance and systematic insertion of cards, which offers a sense of predictability and organization that appeals to Dr. Beckett. Finally, 2023-24 Upper Deck Hockey Series 2, highlighting the excitement of pulling a Conor Bedard YG rookie card, making this box a significant win. Throughout the review, Dr. Beckett intersperses his personal memories, expert insights into card collecting dynamics, pricing strategies, and market pressures. 00:52 2022-23 Parkhurst Champions01:50 2022-23 Upper Deck Clear Cut05:35 2022-23 O-Pee-Chee Platinum08:31 2023-24 Upper Deck Hockey Series 210:32 Reflections and Insights on Card Collecting

Pressing issues surrounding card grading, authentication, and restoration. They debate the merits and ethics of card restoration, highlighting how altered cards are currently processed and perceived by grading companies and collectors alike. The discussion also explores the future of card grading, suggesting technological solutions for tracking a card's history and proposing a more transparent and comprehensive approach to grading altered cards. Throughout, the emphasis is on the importance of honesty and integrity in the hobby, while acknowledging the evolving nature of collecting practices and standards. 00:27 Turning the Tables: A Q&A Session01:05 The Debate on Card Restoration and Grading02:31 The Nostalgia and Appeal of Vintage Cards06:27 The Future of Card Grading and Restoration09:29 Technological Advancements in Authentication

The ethics of card restoration, the practice of altering cards for grading purposes, and the challenges faced in detecting such modifications. Dr. Beckett presents his views on the widening gap in card prices due to grading and shares his expertise on improving detection methods to maintain the integrity of card collecting. Furthermore, they discuss the industry's approach to restoration and alteration, emphasizing the need for transparency and precise grading criteria to accurately describe a card's condition. They conclude by pondering the future of card grading, with Brian suggesting the adoption of dual grading scales similar to the comic book industry to better represent restored cards. 01:00 Brian's Personal Journey and Insights into the Card Business02:16 Exploring the Ethics of Card Restoration and Alteration03:05 Detecting Altered Cards and Industry Solutions07:18 The Debate on Card Alteration: Perspectives and Proposals10:18 Reflecting on the Evolution and Future of Card Grading

Exploring the nuanced strategies for unearthing hidden gems within the sports card market. Both speakers employ a type of contrarian approach to collecting, specifically by showing interest in cards that the majority of the market overlooks due to their low cost. They challenge the prevailing market trends that prioritize highly valuable cards, emphasizing how lower-priced cards can hold significant potential for growth. Brian elaborates on this principle by sharing personal anecdotes and examples, such as his investment in non-sports cards and historical figures, to illustrate the overlooked value found in plain sight. The conversation also weaves in broader topics, including the psychology of collecting, the impact of grading on card values, and the crucial role of personal research and experience in making informed buying decisions. Finally, the video touches on the importance of adopting a long-term perspective in collecting and investing, suggesting that a marathon approach, rather than a sprint, is more suited to realizing the true value of sports cards. 01:56 The Contrarian Approach to Collecting03:13 Spotting Value in Unlikely Places04:56 The Philosophy of Collecting: Sprint vs. Marathon10:36 Navigating the Hobby with Experience and Insight

Dr. James Beckett and Brian Gray, formerly of Leaf, delve deep into the concept of corporate culture in the sports card industry, focusing on the persisting influence of company founders even after they've left. They explore how the cultural imprints of iconic figures like Richard McWilliam of Upper Deck continue to shape company values and operations. The duo also reflects on their personal experiences with leadership transitions at Leaf and Beckett, highlighting the complexities of maintaining or diverging from the founder's vision in evolving business environments. The narrative extends to discussing the role of new leadership in rebranding and the challenges of integrating different corporate cultures within conglomerates like Fanatics. Furthermore, they contemplate the future of the industry with the transitions of entities like JSA and the potential strategies for leaders facing change, including Ken Goldin. This episode provides profound insights into how the shadows of founders loom over corporate cultures and the dynamic response of companies in the sports card industry to leadership changes, mergers, and the constant push towards innovation. 00:26 Exploring Corporate Culture and Leadership Transitions00:46 The Impact of Founders on Company Culture01:32 The Evolution of Corporate Identity Post-Founder Departure03:39 Personal Reflections on Leadership and Legacy05:34 The Future of Authentication and Collectibles08:06 Advice for Industry Leaders and the Future of Fanatics

Recap of episodes 1176 to 1199 from the 'Sports Card Insights' podcast, showcasing a rich array of topics within the sports card collecting hobby. The episodes cover discussions on vintage collectibles, the intricacies of card grading, and insights into football cards, including Beckett's participation in the Football Card Hall of Fame voting process. Noteworthy is a delve into box battles between Panini football collections, the significance of NASCAR collectibles, and how celebrity relationships influence card values, using Taylor Swift and Travis Kelce as examples. Additionally, the podcast touches on the Baseball Hall of Fame's unique allure, the evolving definition of what constitutes a sports card, and Beckett's methodical approach to addressing listener questions, ranging from hobby box reveals to the handling of cards with potential damage. A particularly intriguing segment discusses the implications of Shohei Otani's interpreter's scandal on the collecting world. Throughout these episodes, Beckett emphasizes the importance of understanding odds, appreciating the hobby's history, and navigating its future, illustrating his commitment to fostering a knowledgeable and enthusiastic collecting community.

Scandal involving Shohei Ohtani's interpreter, accused of incurring substantial gambling debts. Dr. Beckett ponders the possibility of the gambling accusations being shifted towards the purchasing and investing in sports cards, particularly those of Ohtani, highlighting the thin line between gambling and informed speculation in the hobby. Further, he reflects on the implications of insider gambling, its potential to corrupt the purity of sports, and the necessity for audits and oversight in financial dealings within the sports and entertainment industry. Throughout, Dr. Beckett maintains a critical stance on gambling, advocating for the integrity of sports and expressing hope for a resolution that safeguards the reputation of involved parties like Shohei Ohtani. 00:37 The Shohei Ohtani Interpreter Gambling Controversy02:59 Exploring the Nature of Gambling and Its Impact03:25 The Intersection of Gambling and Sports Card Collecting07:03 The Ethical Dilemmas of Insider Trading in Sports Cards

Balance between passion and pragmatism? Addressing the often ambiguous line between collecting for pleasure and investing for profit, underscoring that both can coexist with the right insight and strategy. Highlighting the implications of inflation and the significance of surpassing a 5% annual return, the benchmark of risk-free investments, to truly deem sports card collecting a fruitful investment. He advises on the art of acquisition — advocating for the purchase of cards at appealing values rather than market highs and outlines the advantages of buying in bulk for discounts without compromising on quality. Comparing sports card investing to traditional investments like real estate, employing real-life analogies to demystify the concept of value growth over time. Practical advice on expanding one's collection smartly, stressing the joy of collecting, the intricacies of trading, and the criticality of purchasing decisions on long-term investment outcomes. 00:49 The Essence of Collecting: Passion, Investment, and Skill01:27 Navigating Inflation and Investment Basics in Card Collecting02:35 Strategies for Smart Investing in Sports Cards03:42 The Power of Buying Collections and Making Smart Purchases08:11 Understanding the Market and Making Informed Decisions12:28 Trading Cards: The Social Aspect and Investment Considerations

We delve into the realm of sports card alterations, distinguishing between deceptive modern alterations and childish alterations from the past, such as thumbtacks or tape on cards during the 1950s and 1960s. While altered cards are indeed worth less, they should not be considered worthless. In fact, in some cases, an altered card could possess more value than a lower-graded, unaltered counterpart. We oppose deceptive alterations aimed at increasing a card's value fraudulently but acknowledges that cards altered innocently in the past hold a certain charm and authenticity. He further explores specific types of alterations including the use of tape, glue, and other materials, and how these affect a card's grading and overall market value. We suggest the market is evolving to appreciate the unique history and authenticity of such cards, potentially leading to a reevaluation of their value in the collectors' market. 00:12 The Closet Episode: A Deep Dive into Card Alterations00:59 Understanding the Value of Altered Cards02:16 Navigating the World of Card Restoration and Grading10:09 Market Dynamics and the Future of Card Grading

He shares an interesting perspective on binge-watching his content, a habit he personally enjoys and believes adds momentum and enjoyment to consuming media. Viewers' comments spark discussions on various topics, from the binge-ability of his videos to specific interesting cards like the Vern Gagne wrestling card and a Lou Gehrig card inherited from his father, showcasing a blend of personal stories and hobby insights. Dr. Beckett reflects on the "Readers Write" tradition from Beckett Baseball Card Monthly, illustrating an audience connection over the years.  Looking towards future content, he contemplates creating more detailed videos and exploring eclectic card collections outside of his traditional Card Wall setup, to keep it fresh and engaging. 00:49 Binge Watching01:27 The Card Wall02:04 Reminiscing Readers Write Tradition03:09 Wrestling Cards03:52 The Legacy of Lou Gehrig04:23 The Ken Griffey Junior Collection05:38 The Charm of Zee Nut and PCL Cards06:13 The SMU Connection and High School Cards08:00 Eskimo Pie Cards09:19 Exploring Obscure and Eclectic Cards

An array of listener questions and feedback originating from his YouTube channel, where he shares box opening videos. We touch on topics like the appreciation for the artistic effort behind sports card sets, notably Court Kings basketball, and shares his personal experiences and surprises from opening high-value card boxes, including a memorable 2003-04 SP Authentic hobby box that yielded a Michael Jordan Significant Signatures card. Additionally, the complexities of collecting are explored through Beckett's own collecting habits, the concept of 'loaded' boxes, and the emotional dimension of whether to keep or sell high-value cards. He also deliberates on the cultural and financial considerations that influence soccer card collecting globally. Further he pays tribute to the unseen graphic designers who contribute significantly to the aesthetics of sports cards. The episode encapsulates the multifaceted nature of sports card collecting, combining practical insights, personal anecdotes, and viewer engagement to provide a comprehensive look at the hobby. 00:57 Appreciating the Artistry in Sports Cards01:35 The Emotional Rollercoaster of Card Collecting02:24 The Soccer Card Market and Sticker Collecting03:33 The Thrill of Finding Valuable Cards04:47 The Definition of a 'Loaded' Box05:51 Reflecting on Missed Opportunities07:55 The Collector vs. Investor Dilemma

Dr. Beckett reflects on his previous discussions with Victor Roman on the RC Ramblings episodes, delving into the nuances of what constitutes a 'junk wax' product and the transformative impact of grading on card values. Listeners are introduced to eclectic collecting preferences, like pursuing pre-rookie cards and the distinctions between pack-pulled and other types of cards. The discussion also touches on the significant influence of money in the hobby, suggesting that chaos in card categorizations can lead to financial gains for those with hard-earned knowledge. The debate continues over what should be considered a rookie card, given differences in distribution methods, such as Topps Tiffany's and vending box issues. Dr. Beckett shares a personal anecdote about his collection downsizing strategy, emphasizing a focus on reducing volume over financial gains. The conversation shifts to the evolving semantics surrounding rookie cards, the changing landscape of card availability due to digital advancements, and the ongoing debate over regional exclusivities and their impact on card values. Towards the end, the episode tackles the criteria for defining the 'best' rookie card, including the timing of release and its implications for collectors. Dr. Beckett advocates for clear guidelines in defining rookie cards, despite the challenges posed by the hobby's evolution. The episode concludes with a reaffirmation of the importance of reasonable structures in understanding rookie cards, alongside a nod to the global expansion of the hobby. Dr. Beckett thanks Victor Roman for his contributions and promises more discussions in forthcoming episodes, emphasizing a commitment to clarity and structure amidst the hobby's intricacies. 01:23 Insights on Junk Wax and Grading02:22 Exploring Pre-Rookie Cards03:12 The Impact of Money on the Hobby04:55 Debate on Topps Tiffany's and Vending Box Cards06:40 The Semantics of Rookie Cards07:47 The Evolution of Card Availability08:25 Geographic Boundaries and Card Definitions10:18 The Importance of Card Issuance Timing

A wide array of listener questions are addressed, covering topics from the intricacies of trading on COMC, spotting celebrities on sports cards, to the aesthetic considerations of slab uniformity in collections. Discussions extend to the impact of personalities like Jeremy Lee on the sports card content atmosphere, alongside an insightful exploration into the collector mentality through an anthropological lens provided by a college survey project from Hannah Torres. Survey at: https://csuci.qualtrics.com/jfe/form/SV_3pXDdrIeP041ErQ   Additionally, the episode navigates the nuances of the PSA and SGC acquisition, shedding light on its implications for the sports card industry, and reflects on the essence of promoting the hobby versus self-promoting, underscoring the importance of fostering a positive community around the hobby. 01:08 COMC Haggling?02:32 Spotting Celebrities in Card Backgrounds03:23 Addressing Negativity in the Hobby04:31 The Uniformity of Slabs in Sets05:49 Hannah Torres' Anthropological Study on Collecting08:36 Addressing Criticism on Self-Promotion09:31 Speculations on the PSA SGC Acquisition

The final part of this insightful and engaging conversation, we reflect on the evolution of card manufacturing since the 1980s and discuss the potential impacts of ongoing changes within the sector. A primary topic of discussion is the entry of Fanatics into the industry, and the potential for it to positively impact the sector if handled correctly, despite recent consolidation at the manufacturer level. However, we stress the importance of attracting more collectors, rather than just boosting card production, to ensure long-term growth and sustainability of the hobby. Meanwhile, we caution new companies against focusing solely on financial returns, and instead highlight the significance of embracing the love and passion for card trading. The conversation also includes a look at the rising participation of younger fans, as well as the challenging transitions companies face when going public, which is a potential path for Fanatics. The speakers nostalgically reflect on their personal connections with card collecting, before offering their perspective on the industry's power structures, arguing that a duopoly could prove to be more formidable than monopoly or single dominant entity. Lastly, they propose an untapped growth area within the hobby: the music, celebrity, and entertainment sector, which they believe could attract a broader demographic and instill a deep sense of nostalgia, similar to sports. They suggest that companies like Fanatics could leverage their marketing prowess to create structured collectables centered around musicians and actors, potentially fuelling a ten-fold growth in this niche. The conversation is a deep dive into the complexities, challenges, and opportunities within card and collectibles market, underscoring the need to balance profit motives with the core joy and love of collecting. 00:00 The Evolution of Card Manufacturing00:20 The Impact of Fanatics on the Industry00:48 The Importance of Growing the Collector Base01:10 The Role of Fanatics in Expanding the Hobby01:55 The Potential of Young Collectors02:00 The Dangers of Overemphasizing Financial Returns03:42 The Challenges of Going Public05:41 The Origins of a Card Collector07:21 The Dynamics of Monopolies and Duopolies10:07 The Future of Collecting: Music and Celebrity Cards

We start with an exploration of our personal journeys through sports card collecting including their collecting methods and preferences, from set collecting to chasing color variations and autographs. They also walk through how their professional backgrounds have been instrumental in their contributions to the industry. Dr. Beckett possesses a Ph.D. in statistics while Orlando holds a law degree, both of which have offered them unique perspectives in handling their collections and understanding the market dynamics. Furthermore, the duo delve into the current state of the sports cards industry, emphasizing the constant innovation and experimentation which keeps it dynamic and interesting. Key business aspects including branding, universal acceptance, and reputation are highlighted as crucial factors that differentiate a major grading company or a major auction company in this competitive market. They also shed light on the essential role that auction houses and dealers play in authenticating and representing sports card products in the market. As key intermediaries in the value chain, these entities contribute significantly to customer education and trust building in the industry. Lastly, they reinforce the importance of brand recognition and provide insights into the interaction between grading entities and auction platforms, highlighting the symbiosis that exists between these essential industry players. 01:05 Collecting Journey and Challenges03:18 The Impact of Education on Career06:51 Appreciating the Current State of the Hobby09:14 Defining Major Auction and Grading Companies12:00 The Role of Dealers and Auction Houses

Dr. James Beckett, alongside Hobby Hotline co-hosts Danny Black and Victor Roman, explores the repercussions of PSA's acquisition of SGC in the sports card collecting and grading industry, analyzing it as a strategic business move reflective of the hobby's trend towards consolidation. The conversation extends to speculate on potential future acquisitions by Fanatics and its impact on grading and market dynamics. We preview the introduction of a universal checklist and registry, discussing how it might affect collectors. The potential harmonization of grading standards between PSA and SGC, considering the historical differences and how it might unfold moving forward. Implications on set registries with the merging of companies are debated, pondering how such changes could affect collectors ranked within these systems. Dr. Beckett and his guests also ponder how these developments could sway the future strategic directions of not just PSA and SGC, but also Beckett, CGC, and Fanatics. 00:25 Discussion on PSA Acquiring SGC00:59 Potential Business Moves in the Hobby Industry01:35 Concerns about Market Dominance and Pricing02:26 Consumer Confidence and Job Security in Grading03:34 Speculations on Future Consolidations and Branding04:03 Discussion on Grading Standards and Market Leadership07:32 Potential Changes in Grading Scale and Standards09:47 Challenges and Possibilities of a Universal Registry12:21 Potential Impact of Fanatics and Other Big Players

Dr. James Beckett and Joe Orlando, respected industry veteran and former CEO of PSA, discuss the dynamic evolution, emerging trends, and future outlook of the sports card and collectibles industry. Touching on the exponential growth from the 1980s to the digital age, they delve into the significance of universal population reports and the transition from relational to transactional dealing. They express ambivalent sentiments about the idea of a universal registry system, citing the complexities arising due to it. The discussion also uncovers surprising trends in the industry, underlining the growing importance of tickets, photo matching and game-worn items. This conversation further explores the potential impact of universal auction listings on dominant companies like PSA and Heritage. Finally, emphasizing the collector's emotional attachment to the 'hunt' of collection, the dialogue ends on a high note considering the future shape of the industry. 01:04 Reflecting on the Past: The 1980s Boom01:28 Regrets and Successes: A Look Back01:46 The Impact of Digitalization on the Industry02:01 The Evolution of Grading02:27 The Pros and Cons of a Universal Pop Report03:45 Current State of the Hobby05:02 The Potential of a Universal Registry09:15 Surprising Trends in Collectible Categories11:18 The Future of Auction Listings

We delve into the enticing prospect of attending the Philadelphia sports card show to graze through the dollar boxes in search of nuggets. We offer advice and insights to our friend Kyle, who is contemplating his own attendance at the show. We touch on the potential challenges of bringing back a substantial haul of cards from the show. Recognizing the limitations of luggage space and weight restrictions, we strategize various methods of packing and shipping cards to ensure a smooth and hassle-free experience. We stress the importance of being selective in our purchases, carefully considering the value and practicality of each card before adding it to our collection. Additionally, we explore the unique characteristics of the Philadelphia show, highlighting its vintage-oriented nature and discussing potential differences in pricing and selection compared to other shows. We encourage Kyle to approach the dollar boxes with a discerning eye, aiming for quality deals rather than sheer quantity to avoid overwhelming himself with unwieldy amounts of cards. We share personal anecdotes, reflecting on our own experiences attending card shows and the joys and challenges that accompany them. Our main objective is to equip Kyle with the knowledge and wisdom gained from our own journeys, hoping to spare him from potential mistakes and inspire him to make the most of his own card show adventure.

We begin with sharing thoughts on soccer as a collectable sport and its potential to rise in popularity. We dissect the concept of a 'flagship' brand using Panini Prism as an example and discuss the importance of base sets in a flagship product, especially with the existence of numerous parallels in Panini Prism products. Thereafter the dilemma of choosing between soccer and "football" cards and the impact of secondary market forces on sports card value, highlighting the influence of the quality of rookie crops. Discussing his method of evaluating sports cards. I admit generally not looking up base veterans, but focusing on the more valuable cards such as autographs, game used relics, low serial number, and exotic inserts. While unpacking also drawing notable observations about packaging trends. Finally a (soft) personal critique of "silver" prisms and that the last card in the last pack was the autograph!  Concludes by expressing hope for soccer's future prominence in the world of sports card collecting. 00:51 Understanding the Concept of Flagship Brands02:03 The Dilemma of Choosing Between Sports02:54 The Impact of Market Forces on Card Value05:29 Unboxing and Evaluating Soccer Cards06:02 The Strategy of Sorting and Valuing Cards08:13 Thoughts on Silver Prisms and Autograph Cards

We delve into the concept of odds and probability, particularly in the realm of sports card investments. As a trained statistician, Dr. Beckett emphasizes that the notion of probability is seldom a coin flip, direct 50-50 scenario.  He cautions against irrational optimism and stresses informed decision making while investing in sports cards. Focusing on basketball prodigy Bronny James, son of LeBron James, he alerts investors to the risk of overvaluing a player's sports cards due to their pedigree, instead of their on-court performance. He further articulates his informative perspective on the unpredictable nature of sports card market, underlining the influence of changes in odds, collector (and bettor) perceptions, and fluctuating player performance on card prices. In closing Dr. Beckett predicts that Bronny is highly unlikely to be an NBA All-Star, which may already be optimistically baked into his asking prices. Be careful. 00:35 Understanding Odds in Sports00:56 LeBron and Bronny: A Comparative Analysis01:52 The Betting World and the Concept of 50-50 Odds03:17 The Impact of Odds on Sports Card Market04:44 Bronny's Potential in NBA and Card Market05:57 The Risk of Betting on Bronny's Success

Details of the 2023 Goodwin Champions Hobby Box by Upper Deck. The product includes a mix of different sports cards, establishing an eclectic appeal, and each pack of 18 cards is configured with the middle card usually the best. The set is suitable for ages 14 and up, which may be due to the educational component provided by the inclusion of historical and non-sports cards. He talks about base cards, which he compares to car models, where the base is the low-end, and parallels, special cards, or inserts are akin to higher-end models, letting the quality of the special cards pop against the simpler base design. He discusses unique facets of the pack, such as the tricky odds listed and the presence of 'decoys' or blank cards. He also describes the intriguing physical differences in the thickness of different packs. Dr. Beckett further expands on how he believes the product should primarily allure the buyers for its unique elements rather than just the base cards, highlighting how this product affects different platforms in the card industry marketplace such as price guides, marketplaces, grading services, and others. Lastly, he scrutinizes how other major players in the card world, including Panini and Fanatics, should learn from what Upper Deck has achieved with this product, and how post-production quality control could be ensured through focus groups. He appreciates the eclectic aesthetic and the interesting variety of cards that live up to the Goodwin Champions brand. 00:42 Packaging and Card Placement Insights01:14 Age Recommendation and Educational Component02:23 Base Card Design and Comparison with Luxury Cars03:55 Multi-Sport Sets and Player Selection04:12 Hits, Rookie Cards, and Licensing04:57 Pack Odds and Decoys05:34 Thick Packs vs Thin Packs06:42 The Eclectic Nature of the Set07:31 Sponsor Acknowledgement and Market Observations11:45 Final Thoughts and Thanks

We ponder the question: What truly defines a sports card? We analyze a range of factors like material composition, size variations, and unique shapes that challenge the traditional notion of what constitutes a card. We question whether items like newspaper inserts, thick box cards, or even three-dimensional cubes can be considered cards. Furthermore, we explore the influence of intentionality, discussing whether an item's intended purpose as a collectible or its inclusion in a sports card set contributes to its classification. We acknowledge the complexities and blurred boundaries within the realm of sports cards.

Dr. Beckett engages during Hobby Hotline with Danny Black and Rich Klein about the concept of 10X-ing the hobby, specifically in relation to sports cards. They explore the recent news of Panini losing the UFC license to Fanatics and Tops, discussing the implications of this change. The conversation also delves into potential growth areas in the hobby, with a focus on women's basketball and college cards. They highlight the increasing popularity of women's basketball and the potential market expansion in the college card segment. Additionally, the acquisition of Press Pass by Leaf, showcasing the vibrancy and evolution of the hobby.

A detailed discussion about the Baseball Hall of Fame and its unique significance compared to other sports hall of fames. The history of the Baseball Hall of Fame, noting its early establishment and the time advantage it had over other sports. The notion of relatability, as the individuals highlight how baseball players are often more relatable to fans compared to players in other sports. In the card collecting world, induction into the Baseball Hall of Fame seems to have a greater impact on values. We discuss the varying collectibility of players in different sports hall of fames, highlighting examples of football and basketball players who may not have as much value in the collecting market. We touch on the subjective nature of hall of fame voting and the challenges of evaluating players' qualifications. The positional aspects of baseball don't translate as well to football or basketball, which influences the perception of hall of fame worthiness. There's a special aura surrounding baseball and the unique experience of visiting the Baseball Hall of Fame in Cooperstown, evoking a sense of nostalgia and stepping back in time. We address the public nature of hall of fame voting in baseball, highlighting the transparency that comes with each ballot being made public. The speakers discuss the potential impact of online writers and their more intuitive approach to evaluating players, as well as the evolving qualifications to become a voter. Controversial figures such as Pete Rose and players linked to steroid allegations like Barry Bonds and Roger Clemens are also touched upon. We explore the baseball hall of fame's strict stance on gambling, leading to the exclusion of certain players. We raise the question of whether the Baseball Hall of Fame's conservative approach adds to its mystique and garners more respect compared to other sports hall of fames.

Dr. James Beckett engages with Danny Black and Mike Moynihan, discussing a conversation about the importance of grading in the sports card industry and the compensation of card graders. Dr. Beckett emphasizes the need for a skilled wage for graders, considering the level of knowledge and training required for the job. They also touch on the detection of fake autographs and the challenges that arise with popular players like Babe Ruth or Mickey Mantle. The conversation explores the role of technology in the authentication process, with mentions of micro dots and DNA detection. We conclude with a discussion about the recurring battle against fraud in the sports card market and the importance of maintaining integrity in this great hobby we all love.

A detailed discussion about the relationship between celebrities, sports cards, and the collecting hobby. It begins with a mention of Taylor Swift and how her presence has elevated the demand for certain sports cards, specifically Travis Kelce, Jason Kelce, and Patrick Mahomes. The positive publicity celebrities can bring to the hobby and the potential value of including combo cards that feature both athletes and popular culture figures. Referencing famous figures from the past, such as Spike Lee's presence at Knicks games and his inclusion in card sets alongside Michael Jordan. Exploring the idea of creating a dual relic card featuring Kelce and Taylor Swift. The importance of wider audience engagement and the potential impact of card companies like Fanatics in expanding into music-related cards. There's a variety of opinions within the hobby community, with some individuals expressing concerns about the inclusion of celebrities and the fear of diluting the purity of the hobby. However general agreement that broadening the audience and embracing the superstar orientation can be beneficial, as long as it is done with a level of care and consideration. Also touches on the impact of TCGs like Pokemon on the sports card community, speculating whether the rise of music cards and other entertainment-related cards might draw away collectors from sports cards. Despite these potential challenges, we trust the enduring nature of collecting and the possibility of coexistence between different types of cards. We conclude with a fanciful scenario where the Chiefs win the Super Bowl, and Travis Kelsey proposes to Taylor Swift during the celebration, suggesting the creation of a commemorative card for that moment. We emphasize the importance of storytelling and the connection between the hobby and collectors.

A review of two different Panini football card boxes: 2023 Phoenix and 2023 Absolute. I share my experience opening and examining these boxes, offering insights into their contents, prices, and overall value.  As a statistician, Dr. Beckett addresses the misconception of loaded or conspiratorial boxes, emphasizing that while the probability of getting a great card is unlikely, someone will eventually get it due to chance, rather than any special advantages. He also mentions the allure and fun of box breaks and acknowledges that his own preference lies somewhere between low-end and high-end boxes. We discusses various aspects related to the pricing of boxes and the factors that contribute to their costs and sale prices. He explains that the price of a box is determined based on the costs associated with its production, the history and brand value of the product, and the assets included within the box, such as autographs, game-used material, and special treatments on inserts. Dr. Beckett also argues against the notion that the price is determined solely by the cost of cardboard and ink, clarifying that serial numbers and rarity themselves do not significantly impact the price. Throughout Dr. Beckett delves into the card collecting experience, sharing his thoughts on brand continuity, package design, player images, and the importance of dual licensing from the Players Association and the leagues. He reflects on the challenges faced by companies in titling and categorizing their products, especially in relation to the years indicated on the cards. He mentions the trend of increasing the number of cards, creating a wide range of parallels, and explains that market research supports demand for more variations of player cards. Dr. Beckett also touches on the difficulty of tracking and valuing numerous card variations, particularly those associated with less popular or obscure players. He expresses gratitude to Panini for their contribution to the growth of the basketball hobby and acknowledges the need for responsible growth in the sports card industry. The script concludes with Dr. Beckett revealing that his personal preference leaned towards the Phoenix football box due to its larger number of cards, appealing design, and potential inclusion of a player that he may consider displaying on his wall. However, he acknowledges the subjective nature of individual preferences in card collecting and emphasizes the importance of enjoying the hobby, opening boxes, and finding joy in the process.

Mike had an agenda for our time together - a good agenda!  So easy to talk about the hobby we love with kindred spirits - thanks Mike - feed the Beast!

The first class of ten cards were elected last year - the 45 cards under consideration this year are also outstanding - outstanding players and outstanding cards - see how I voted - and be sure to vote for yourself before February 6th - search for football card hall of fame - it's easy.

Mike Moynihan asked me to guest on his Golden Age of Cardboard and YouTube channels - we obvious share a love of vintage - he asked me some great questions!  Thanks Mike.  If you love vintage, subscribe to whatever Mike puts out!

Recapping the last eight weeks of podcasts covering the holiday seasons of Christmas and New Year's and much more - lots of content in case you missed some - thanks!

John has never been to Cleveland - he is in for a treat - he's driving and will take in the Rock and Roll Hall of Fame when he comes for the National this summer.  Great baseball town too with lots of serious collectors!

This Hobby Hotline quarterbacked by Adam Palmer and also featuring Rich Klein and myself was fast moving covering many topics quickly as is the nature of that show - you should subscribe!

John Newman interviewed me for his Sports Card Nation podcast and he delved into my inner workings and approaches for COMC as a power seller - thanks John!

I grouped some listener questions that all had to do with some aspect of card shows - a popular topic - keep your questions coming to doctorjamesbeckett@gmail.com and thanks!

I bought three different 2003-04 basketball hobby boxes at the latest Huggins and Scott Auction - and I opened them and was shocked - this is the audio of the before and after, but I have YouTube videos posted to show it live visually.

Martin Luther King Jr. is being celebrated today in America with a holiday - how might this matter in our hobby? - here's my take on the welcomed increased diversity in our sports card hobby.

The final installment of our extended conversation about rookie cards, before Victor completes his long-awaited book, which I encourage you to get.

A year ago my parents were doing pretty well - as I look at this year coming - I want full enjoyment of this hobby I love (even as I age slowly and hopefully hold off obvious sensory decline). Optimism!

Victor and I have been talking about rookie cards for a long time - it is a subject near and dear to both of our hearts - the fact that not everyone agrees on everything is just that, a fact.

Can't wait for Victor's book on Rookie Cards to come out - a lot of work went into it and he is almost done.  I think it's important that RC's be well-defined.  Thanks Victor.

I have five sports card hobby/industry predictions for this coming year - I don't claim to be clairvoyant, but I do sense some macro trends - enjoy and Happy New Year!

I have five broad sports card collecting related goals to share for this next year - I don't usually do numerical goals but directional goals - Happy New Year!

I wanted to end the year focused on your questions - looking forward to another great year of hobbying whatever way you like - see you next year!

Nine more questions to answer before the end of the year - thanks and keep them coming to doctorjamesbeckett@gmail.com and Happy New Year!

I started thinking about today, Christmas Day, and the deeper meaning - and I draw parallels in the way collectors are sometimes "religious" about this sports card hobby.

Besides grading the card, what other logistical concerns arise in the grading process - both internal and external - I try to address some of these concerns for a serious collector who contacted me directly.

Upper Deck's new complete set in a box (plus five additional parallels or inserts) is perhaps the beginning of an emerging trend in target marketing to teams and cities in hopes of growing the sports card collecting pie.  Thanks Upper Deck!

Lots of hobby celebrations toward the end of the year - Rich is a big fan of Secret Santa promotions as win-win.

Rich and I sometimes are shoulder-to-shoulder deep in the dollar boxes at shows.  Here are our takes on proper etiquette especially when it gets crowded.

Rich and I contrast today with the old days of gathering sports card price info almost exclusively from private sales.

When do you give up and cash out on a once-promising prospect?  Does it depend on the sport or position or team?  Excerpted from last week's Hobby Hotline.

Last week's live Saturday morning's Hobby Hotline dealt in part with the implications of eBay's significant financial investment in COMC.  This is excerpted from that.

Just announced were the 25 semi-finalists for the Pro FB HOF.  Finalists will be announced in January and then the selectees will be presented on February 8th. If you are interested in one of these players, consider getting ahead of the herd.

More questions from a variety of listeners on a variety of topics.  I am enjoying the opportunity to share perspectives and insights that are relevant.

These recapped episodes cover about two months of three times a week podcasts plus ten YouTube Card Wall videos.  Thanks for listening and watching.

Accumulating nine more hobby questions - some newer and some older - thanks for sending in your questions to doctorjamesbeckett@gmail.com

Mega-Bids can go very wrong - a discussion of the practice and implications of this aggressive bidding technique, which also has the clear effect of increasing prices.

My younger brother Chris is celebrating a milestone birthday tomorrow and I am reminded how blessed I have been to have him as my brother all these years. Plus I think I have finally solved the mystery of his missing 1967 Topps cards.

Got a number of questions and comments about last week's episodes on the recent hobby dinner convo - from doctorjamesbeckett@gmail.com and through YouTube - thanks!

I posted ten short six-minute videos to YouTube last week and got some good feedback that I wanted to share with all my listeners as well as viewers - thanks for your comments!

Rich Klein was my co-host and we were joined by a great and distinguished group: Rob Bernshteyn, Joe Davis, Josh Davis, John Keating, Chris McGill, Mike Moynihan, Victor Roman, Dave Sliepka, Bill Sliheet, Kristina Thorson, and Shane Zaiger.

Rich Klein was my co-host and we were joined by a great and distinguished group: Rob Bernshteyn, Joe Davis, Josh Davis, John Keating, Chris McGill, Mike Moynihan, Victor Roman, Dave Sliepka, Bill Sliheet, Kristina Thorson, and Shane Zaiger.

Rich Klein was my co-host and we were joined by a great and distinguished group: Rob Bernshteyn, Joe Davis, Josh Davis, John Keating, Chris McGill, Mike Moynihan, Victor Roman, Dave Sliepka, Bill Sliheet, Kristina Thorson, and Shane Zaiger.

We take a look at three different one-pack-per-box products from Upper Deck hockey and question exactly what is a hit these days.  Thanks Upper Deck!

The ninth edition of this question series - topics are food, YouTube, 10X/1.1X/1.25X?, Keltay, and vintage non-sports - very eclectic and hopefully a bit for each listener.  Thanks!

Enigmatic Bob Knight has passed at the age of 83.  You could not be neutral about him - he had his detractors - but his basketball success was undeniable - what can we learn here?

First World Series Championship ever for the Rangers - so how might this effect their card values going forward - is this a dynasty? - and what about those Diamondbacks!

Why has the National not historically released attendance figures especially now as the event (and the sports card hobby) is really on a roll?  Could there be a time in the future that Pre-Rookie Cards surpass major league RC's?

I co-hosted Hobby Hotline two weeks ago with Danny Black and Logan Ward and we discussed a variety of topics with our listeners and commenters.  Check out the whole episode in case you missed it live.

Society is rapidly moving away from cash in terms of paying for stuff, including sports cards, which would really crimp my style as I prefer cash for buying.  But there are "good" reasons for sellers to prefer cash as well.

My first card show that I co-promoted with old friend Gervise Ford may have also been the first show I even attended - Rich had apparently always been wanting to ask me about that.  Thanks Rich.

Rich and I had a question from Kyle (not Kyle Robertson) about how to promote and run a smaller sports card show.  I guess anybody can try to do it, but it's not as easy as it may look.

The final part of our time together, which flew by.  Thanks Mike and Rich, for an enjoyable walk down memory lane. I met Mike even before I met Rich.  Both hobby stalwarts.

Just three OG hobby guys talking about our greatest and favorite pastime (continued from the previous episode).  Be sure to pick up (and read) Mike's book, Cramer's Choice.

Rich and I interview our long-time friend and hobby pioneer, Mike Cramer, who has excelled at just about every aspect of this great hobby. He was truly ahead of his time and is responsible for so many innovations, detailed in his new book, Cramer's Choice.  Thanks Mike!

Only five questions this time, which means slightly more in-depth answers to the selected sports card hobby questions you submitted - thanks again!

Regular guest Leighton Sheldon with his Vintage Spotlight traded questions with me and he gave me a fresh perspective on an old topic - plus some additional probing interaction with Jeremy.

I was on for the first hour of Jeremy Lee's very popular Sports Card Live call-in show - always a treat - great moderation from Jeremy plus interacting with his knowledgable audience.

Chicago Bears' Football Hall of Famer Dick Butkus, the definitive middle linebacker, has passed away at the age of 80.  We are losing legends - this is a hobby tribute to him.

Another batch of good listener sports card hobby questions - getting caught up finally - thanks and send your questions to doctorjamesbeckett@gmail.com and I will consider them.

Another brief recap summarizing the last 25 episodes of this podcast - includes further reflections over the past eight weeks of hobby happenings - thanks sponsors, guests, and listeners.

Thanks to Upper Deck I conducted another box battle and the winner was SkyBox Metal Universe - of course there's more to the story - and I got another card to be slabbed for my wall!

An in-depth look at various considerations for collecting and buying sports cards personally autographed or unautographed - it's more complicated that you think.

Danny was my first choice to help me tribute the great Brooks Robinson, Hall of Fame third baseman and many say the best defensive third baseman ever.  We will see what his passing this week does to his cards and autographs.  Thanks Danny!

I was on last Saturday's live Hobby Hotline with Danny Black and John Newman - these are edited excerpts from that hour-long show, which I heartily recommend (whether I am on or not).

Typically there can be one or more of these sports card hobby questions where you listen and think - I want more on that topic - please just let me know.

Trying to get caught up with some of the excellent sports card questions my listeners and viewers have sent me or asked me in person - thanks and keep them coming.

Crammed nine different sports card hobby questions into this one 15-minute episode.  Please let me know if you prefer longer treatments on these kinds of topics.

I distilled our 90-minute lunch into three 12-minute episodes.  This is the last segment, after which I gave them a tour of my card wall and card sorting area.

Do kids have an advantage at a card show with their youthful energy and winsome salesmanship?  I explain why I think they do, especially if they lean into learning mode.

Alex and Mike run their own companies and meet regularly with other peers to discuss their businesses.  However they came over here to mainly talk about the sports card hobby.

Mike and Alex came over for lunch and we spent an hour and a half talking about the hobby - I know Mike from his excellent work at the company many years ago, but Alex is a new friend and an advanced collector of autographed rookie cards.