In LinkyLand

On this week's episode, Tony sits down with Christine Uri and Shaun Sethna, two attorneys who produce engaging content on LinkedIn for their robust and supportive networks. As someone who tends to lean into personal content hard, Tony appreciates picking the brains of pros who gracefully walk the fine line between professional content and things that some might characterize as more fit for Facebook. 

This episode gets into the guests' attitudes toward the platform and content creation, how they think about being on social media as members of a profession that generally doesn't engage much, and their tips for people considering getting more active on LinkedIn. 

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Speaking of lawyers, we've launched The Linked Lawyer Community as of this week. It's for lawyers who would like to build a presence on LinkedIn and consists of a private LinkedIn group, access to coaching from Tony, and bi-weekly Zoom sessions on topics related to content creation and branding. This week only, we're offering a free 10-day trial with this link.  You can also learn more at www.contenderllc.com. 

This week's conversation dives into a topic that's often painful—job hunting. How to think differently about landing that next role (and get better results with less aggravation) is a topic Brianna Doe and Julie Raeder know a bit about. Brianna is a marketing pro and entrepreneur who founded The Career Lab and Soul Food Studio. Through The Career Lab, Brianna is supporting early- to mid-career professionals to build the career they want through a job board, resources, and coaching. Julie is a Customer Success Coach with Dooly, one of the strongest brands on LinkedIn, and she joined the company after using a relatively unique approach to LinkedIn to help transition from education to tech. 

In this episode, we unpack their respective approaches to the job search and how they've leveraged content on LinkedIn to build their brands, land roles, and support others in doing the same. 

This week, we also have a Hustle Corner segment featuring Dennis Geelen and The Author's Playbook. Dennis is a consultant, solopreneur, and author of four books. Most recently, Dennis published The Accidental Solopreneur, which I higher recommend.  It came out right around the time I released In The Creative Arena, and Dennis and I had the pleasure of doing an event together talking about our books. In this Hustle Corner, we get into how The Author's Playbook could help you finally turn that book idea into an actual book.  

This week, Tony sits down with two true leaders on the LinkedIn platform. Jahmaal Marshall is the founder of Listen Then Speak, which is the name of both his coaching business and his podcast. Pete Durand is the CEO of Cruxible Partners and the host of the Eating Crow podcast. During this conversation, the gentlemen get into what motivated them to start creating content, how they remain consistent, and how to engage in a healthy way. 

Tony has never climbed a mountain more intense than hiking up a very large large hill, but he's had a fascination with extreme outdoor endeavors for the last decade and has aspirations of taking  on meatier challenges in wild places. That's probably why he's such a sucker for wild content on LinkedIn, and Paul Watkins  and Tyler Schmoker are two men who post some of the wildest. A former pharmacist from Australia and an American security industry pro, respectively, they share a brand of personal development built on undertaking serious challenges in intense locations. From climbing some of the world's largest mountains to taking part in 100-mile-plus winter ultramarathons, these men push themselves to their limits and then share the lessons they've learned on LinkedIn. 

In this conversation, the gents get into some of their adventures, their approach to content creation, and the natural tension between a lifestyle that emphasizes disconnecting from day-to-day tech usage and posting consistently on social media. 

You can find Paul's book, Lost and Found, on Amazon and the audio version on Audible. I highly recommend the audiobook. 

Tony's book,In The Creative Arena, is also available, but features exponentially fewer stories involving a man taking a shot of whiskey with a preserved human toe in the glass.

This week, Tony hangs out with fellow lawyer Tiffany Jones and surgeon-turned-entrepreneur Bryan Sagray All three of these people have left their chosen professions in the last couple years to go a different direction, and naturally their paths have intersected on LinkedIn. They get into what led to their respective career leaps, how they came to discover the potential for LinkedIn, how they think about content creation (targeted vs general, personal vs educational), and how they're thinking about their next steps in life. 

Tony's book, In The Creative Arena, is available on Amazon. 

For the first episode of 2023, Tony welcomes Sam Browne back to the show for a laid-back chat. The gentlemen reminisce about when they first connected on LinkedIn a year ago, how they think about their first year of content creation, and what they're focusing on coming into the new year (spoiler alert—going to be a lot of video coming from these guys this year). 

Also, it's Sam's birthday this week, so be sure to wish the old boy a happy 40-somethingth birthday. 

They say a podcaster doesn't get his wings until he's done an Ask Me Anything episode. Tony recorded an AMA and is now flying high. Over the course of this marathon session, he fields questions about his process, imposter syndrome, personal branding, ghostwriting, his beard, and other stuff. If you don't come away educated, inspired, and downright exhausted, we'll give you a full refund. 

Thanks to every one of the lovely people who contributed to this episode by tossing a question out for me to take a crack at: 

Anna Peng

Bill Murphy

Erik Duncan 

Eva Rose Daniel 

Izzy Prior

Jon McCoy

Josh Etress

Marcus Frick

Mark Daniel

Mel Schmitz

Nathan Hill

Sajal Ahsan

Sam Browne

Tania Bhattacharryya

Tasha Van Vlack

Travis Hinkle

Yong-Soo Chung

Tony mentions his book, In The Creative Arena, during this episode.
It is available on Amazon. 

This week, Tony is joined by Chris Sellers and Travis Hinkle, a couple friends from the Creativity Corner of LinkedIn. All three of these gentlemen found their stride as content creators writing and talking about the power of creativity from their various perspectives. It's also their shared passion for creativity that brought them together on LinkedIn and led to an ongoing friendship. This episode unpacks some of the challenges of approaching LinkedIn as a creative person, gaining traction in a rather esoteric niche, and building businesses or putting projects into the world. 

Connect with us on LinkedIn: 

Christopher S. Sellers and his book, Applied Creativity

Travis Hinkle

Tony Albrecht 

The list of people who’ve had a better 2022 on LinkedIn than Darren McKee and Salman Mohiuddin is a very short list. They’ve both eclipsed 50,000 followers while taking markedly different approaches to content creation. In this conversation, the gentlemen join Tony to discuss why they started posting, the art of social selling, and the avenues their LinkedIn success has led to.

Connect with us on LinkedIn:

Darren and SaasBros

Salman

Tony

This podcast is produced by Uplink Marketing.

Tony hangs out with Kristen Tippit and Evan Chasteen, two LinkedIn friends who’ve become IRL friends. They get into how they all connected, how amazing it is to meet Tony Albrecht in real life, personal branding, and their approaches to content creation.

Kristen is a brand journalist and personal branding coach based in St. Louis, MO. Profile: https://www.linkedin.com/in/kristen-tippit/
Evan is the founder of Uplink Marketing, a digital marketing agency in Alpharetta, GA. Profile: https://www.linkedin.com/in/evan-chasteen/
Tony’s Profile: www.linkedin.com/in/tony-albrecht

Justin Welsh’s Operating System contributed tremendously to my development. Here’s an affiliate link if you want to check it out (and help the pod out): https://www.justinwelsh.me/a/2147505019/NT

In this conversation, Tony connects with Aaron and Fihmiya to discuss how to nurture community online, the power of building a personal branding on LinkedIn, and much more.

Connect with us:
Aaron Barreiro, entrepreneur and community builder: https://www.linkedin.com/in/aaronbuildscommunity/
Aaron’s 1 Strive Community: https://1strive.com/
Fihmiya Hamdan, educator and community founder: https://www.linkedin.com/in/fihmiyahamdan/
Tony - https://www.linkedin.com/in/tony-albrecht-92457213b/

Justin Welsh’s Operating System contributed tremendously to my development. Here’s an affiliate link if you want to check it out (and help the pod out): https://www.justinwelsh.me/a/2147505019/NT

In this episode, the gang discusses how we came to appreciate LinkedIn, how hyper-growth happens, and different philosophies for creating a great deal of quality content.

Connect with us:
Augusto Rozo - https://www.linkedin.com/in/augusto-rozo
Matt Barker - https://www.linkedin.com/in/mattjbarker1
Matt’s Content Framework Matrix: https://mattbarkercopy.gumroad.com/l/contentframeworkmatrix?recommended_by=discover
Tony - https://www.linkedin.com/in/tony-albrecht-92457213b

We mention the course that helped us gain traction, Justin Welsh’s Operating System. Here’s an affiliate link if you want to check it out (and help the pod in the process): https://www.justinwelsh.me/a/2147505019/NT

In the first episode of the pod, Tony chats with entrepreneurs Mathilde Bernard Funderburk (MBF) and Sam Browne.
The gang gets into how they discovered the power of LinkedIn, their LinkedIn “villages,” and how they think about creating content.

Follow/connect with us:
Mathilde - https://www.linkedin.com/in/mathilde-bernard33
Sam - https://www.linkedin.com/in/sam-browne
Tony - https://www.linkedin.com/in/tony-albrecht-92457213b

We mention the course that helped us gain traction, Justin Welsh’s Operating System.
Here’s an affiliate link if you want to check it out and help In LinkyLand at the same time: https://www.justinwelsh.me/a/2147505019/NT