High Energy Marketing

Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!

What is retargeting and why is it important? In this episode, Joe and Tami talk about what retargeting is, how it plays a role in your marketing funnel, how to leverage it on your ideal clients, what it costs, some common examples of retargeting, and more!

What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!

Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!

If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how a LinkedIn strategy can help you get acquired, and much more.

How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each social media platform, and more!

If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.

If you want to start testing your keywords for your paid and organic strategy, you’re going to need to understand the basics of PPC and Google Adwords. In this episode, Joe and Tami talk all about paid advertising, search engine optimization, how to test keywords, and more!

Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your competitors leverage them, and the importance of having a strategy.

What gets measured gets done! What gets measured gets managed. In this episode, Joe and Tami talk about the importance of marketing analytics, what metrics you should track, what those metrics tell you about your business, and how you can use them to make decisions for your business.

What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your leads at each step of the funnel.

Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.

A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.

A landing page is a website that is one page that has a specific purpose. In this episode, Tami and Joe talk about what landing pages are, how they’re different from websites, how they’re used, when you should use them, and much more.

Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of your marketing efforts. 

What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.

Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer journey in these industries.

When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both,  how much ROI they generate comparatively, and more!

There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your marketing budget, how to track your marketing expenses, the factors you should consider before setting a budget, and more!

Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!

Do you have a lead-in product?  In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!

A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.