Legal Marketing Radio

Author and executive network builder James Millar joins host Steven Thomas Kent to share the insights he's gathered over years of fostering connections between executives and to explain the irreplaceable value of an intentionally-designed peer network.

Yolanda Cartusciello of PP&C Consulting joins host Steven Thomas Kent to talk about how attorneys can apply client journey mapping and client personas to examine their firm's processes and practices with a fresh set of eyes.

In this episode from the archives, Kyle and Sowmya from the LaFleur team join host Steven Thomas Kent to talk about the ins and outs of running successful pay-per-click (PPC) advertising campaigns.

LaFleur Founder and President joins host Steven Thomas Kent to discuss the tools and techniques attorneys can use to monitor what's being said about them online and manage their reputations. If you think this doesn't matter for your practice, think again!

LaFleur Content Director Dave VandeWaa joins host Steven Thomas Kent to talk about how you can improve your website's search rankings and overall performance without creating any new content. The secret? Cleaning up and repurposing your old and underperforming blog articles and other content.

Sales coach, entrepreneur, and author Ryan "The Hardcore Closer" Stewman joins host Steven Thomas Kent to talk about how attorneys can sharpen their sales game, generate more leads and referrals, and improve their follow-up processes. Ryan is the founder and CEO of hardcorecloser.com, the creator of the sales training program Break Free Academy, and the multimillionaire owner of numerous successful business ventures, including the social profile aggregator Clyxo.

In our final episode of 2017, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa sit down to talk about our best tips and strategies for increasing conversions on your law firm's website. Along the way, we break down the concept of the digital marketing "funnel" and discuss what it means for content and design.

In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.

Feel like your digital marketing strategy isn't living up to its potential, but can't quite put your finger on where the problem is? In this episode, the first of two parts, Chip and Dave from the LaFleur team join Steven to lay out a point-by-point plan you can use to identify areas for improvement in your digital marketing campaigns and then address them.

Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team joins us to talk about how his company helps law firms hone processes and systems that deliver better results in all areas of a firm's operations. Plus, LaFleur President Chip LaFleur discusses how firms can use some of Vista's data-gathering solutions to make their marketing efforts smarter and more efficient.

Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to wrap up the discussion about some of the major content marketing trends that law firms and legal marketers might want to know about in 2017.

In the first half of a two-part episode, Kyle McCarthy and Dave VandeWaa from the LaFleur content team join host Steven Thomas Kent to talk about some of the major trends that are shaping content marketing in 2017 and whether law firms need to take notice for their own digital marketing efforts.

This week's episode features our first attorney guest on the podcast! Attorney Tom Crosley of the Crosley Law Firm joins us to share the story of Texas teen Max Menchaca, who suffered a severe brain injury at a trampoline park. Then, we use the verdict that Crosley Law Firm secured for Max and his family as a case study to talk about strategies your firm can use to publicize important case results.

In this week's episode, Steven, Chip, and Dave talk about why linkbuilding matters for your law firm and how to go about formulating a successful linkbuilding strategy.

Legal Marketing Radio host Steven Thomas Kent talks with LaFleur Content Director Dave VandeWaa about strategies to write better marketing calls-to-action and also catches up to debrief with LaFleur President and CEO Chip LaFleur after his recent visit to Chicago for the Vista Consulting Conference.

This week's episode features a chat with LaFleur branding specialist Jane Newton where we identify five of the most common (and critical) branding mistakes we see law firms make.

Kyle and Sowmya from the LaFleur team walk you through the fundamentals of a great pay-per-click advertising campaign.

This week's episode concludes our two-part roundtable discussion on the top challenges facing the legal marketing industry in 2017.

This week's episode — the first of two parts — features our first roundtable discussion, in which we talk about some of the top challenges facing the legal marketing industry in 2017.

Ever wondered whether AMPs (accelerated mobile pages) — the mobile-optimized pages you see marked with a lightning bolt in Google search — matter for your law firm's website and how they affect analytics data? LaFleur founder and president Chip LaFleur talks about the benefits and occasional challenges these pages provide. Plus, we talk with LaFleur content director Dave VandeWaa for some insights about on-page SEO.

Episode 3 is all about analytics! In this episode, we talk with LaFleur Legal Marketing President Chip LaFleur about how you can use analytics data to evaluate the success of your law firm's marketing campaigns. We also discuss how machine learning and predictive analytics will reshape the field of digital marketing in the coming years.

In Episode 2, we discuss how you can get more response to your content through better headlines as well as what types of content your firm should focus on to create the most marketing value.

Welcome to Legal Marketing Radio from LaFleur! In Episode 1, we talk about how to create better blog content for your law firm.