On Marketing

Sam Sussman, SVP, Director at Starcom Worldwide, joins Robert to discuss this year's Superbowl. Topics covered include: factors driving viewership, takeaways for brands, and favorite spots. In addition, the two discuss ESPN, Fox, and Warner's new sports streaming service as well as offering predictions for the sports media landscape over the next couple of years and the future of soccer in the United States.

Jeremy Kaplan, Content Director at Future joins Robert from the floor of CES 2024 to discuss this year's conference. Topics covered include: the influence of AI on this year's tech as well as on creativity in marketing, how companies drive differentiation, and developments on the consumer horizon for 2024.

Nicolle Pangis, CEO and Board Director at Ampersand, joins Robert to discuss pandemic dynamics, measurement, strikes, and creativity with respect to AI. Also a special guest joins Robert for a summer version of takes and faves.

Khartoon Weiss, Global Head of Agency & Accounts at TikTok, joins Robert in Cannes to discuss creativity and the unique elements of marketing on the platform.

An episode from the 70th Cannes Lions in two parts. First, Starcom CEO Michael Epstein joins Robert to discuss observations from the first few days of the festival. In the second part, Robert discusses the state of creativity in the industry with Yahoo’s Tony Gemma and Starcom’s own Kim Einan.

Alex Heath, deputy editor at The Verge and author of Command Line, a weekly newsletter about the tech industry’s inside conversation, joins Robert to discuss all things tech including headsets, generative A.I. and twitter challengers.

The Starcom team discusses key takeaways from TV's big week, plotting the points of view of advertisers, technologists, publishers, audiences and creatives who looked ahead amidst the backdrop of picket lines.

Smitha Nagaraja and Steve Bonner, Starcom’s cultural intelligence team, discuss their new white paper Live 2 Play. The paper is part of the cultural exploration series and investigates the way Americans play and what play means in terms of our culture and our lives.

Screenwriter Alex Convery joins Robert to discuss his experiences writing and making the movie Air, “the pitch”, and human insight as it relates to marketing.

Amanda Thurston, partner at Prophet, joins Robert to discuss brand strategy in 2023, C-suite anxiety amidst market volatility, and the state of play between consultancies and holding companies. Plus talent reinvention, client-partner relationships and a few reflections on parenthood.

Dr. Rachel Lawes joins host Smitha Nagaraja to discuss her work research in semiotics, hyper-individualization, introverts and extraverts, and generational shifts with respect to identity.

EVP Steve Bonner, Head of Cultural Intelligence, and EVP Meghan O'Keefe, Head of Platform Investment, join Vice President of Cultural Intelligence Smitha Nagaraga to discuss life cycles of various digital platforms as well as implications for marketing professionals.

Robert and Nick Johnson, Chief Revenue Officer at Spotter, Inc, discuss the creator economy and digital strategy from the floor of the 2023 CES convention.

Alex Heath, Deputy Editor at The Verge joins Robert from CES to discuss Twitter, tech, and the uncertainties of early 2023.

The Starcom crew in Las Vegas shares their reactions to CES 2023 from the ground of the convention.

The hosts of On Marketing assemble for the very first time to share what they are excited to explore over the course of the program, consider which insights they hope to provide and, most importantly, decide what the podcast should be called.