SharkPreneur

Dan Lazar is renowned as the founder of Tennis Hero (2015, exited in 2019), Covers Hero (2016, exited in 2020), and HeroX (2020). His entrepreneurial journey includes notable achievements such as securing his first round of investment on "Shark Tank Romania" and earning recognition as one of Forbes' "30 Under 30." Inspired by his Baha'i faith, Dan is deeply committed to serving social causes. Before venturing into entrepreneurship, Dan pursued a career in professional tennis, achieving significant success, including being crowned the vice-champion of Romania U18. Currently serving as the CEO and Co-founder of HeroX, a dynamic property company, Dan oversees diverse ventures aimed at global impact. HeroX specializes in supplying air domes and inflatable buildings worldwide, alongside developing units adjacent to parks in Australia and spearheading solar power farm projects in Romania. Through his multifaceted endeavors, Dan continues to demonstrate his passion for innovation and social responsibility on a global scale. Listen to this informative Sharkpreneur episode with Dan Lazar about innovating agriculture and sports. Here are some of the beneficial topics covered on this week’s show: - How air domes are a cost-effective way for businesses like tennis clubs to operate year-round, regardless of weather conditions. - Why you should be using different methods to reach potential clients, including cold outreach, paid ads, trade shows, and referrals. - How having a low loan-to-value ratio and valuing partnerships over loans is vital in property development - Why it’s important for entrepreneurs to avoid a fixed mindset and to explore various sales channels. - How entrepreneurs should push past their limiting beliefs to achieve higher levels of success. Connect with Dan: Guest Contact Info Links Mentioned: hero.holdings Learn more about your ad choices. Visit megaphone.fm/adchoices

Ivan Vislavskiy is the co-founder of Comrade Digital Marketing Agency, a renowned firm recognized by INC5000. With offices in Chicago, Miami, and Austin, Ivan leads the agency with a vision that keeps it ahead in the digital marketing world, always exceeding clients' expectations. Ivan's expertise is evident in over 400 successful projects, demonstrating his ability to drive growth and foster creativity within the company. His creative spirit has turned the agency into a hub for innovation and collaboration, leading to significant development of in-house projects. Comrade Digital Marketing Agency has received numerous industry awards, highlighting its commitment to excellence and its leading role in digital marketing. Listen to this informative Sharkpreneur episode with Ivan Vislavskiy about finding a niche in legal and home services. Here are some of the beneficial topics covered on this week’s show: - How Comrade Digital Marketing Agency helps clients solve revenue problems by creating systematic marketing programs and managing marketing budgets. - How monitoring Google’s algorithm updates ensures alignment with best practices delivering relevant content to users. - Why it’s important to hire employees who are the right cultural fit for your company. - Why staying at the forefront of the rapidly evolving digital marketing industry is vital. - How business owners need to stay on top of industry changes while enjoying the continuous learning process. Connect with Ivan: Guest Contact Info Instagram @comradeweb Facebook facebook.com/ComradeWeb LinkedIn linkedin.com/company/comrade-web-studios Links Mentioned: comradeweb.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a Million-Dollar Business: The Power of Systems and Delegation – The Sharkpreneur podcast with Seth Greene Episode 1044 Mike Abramowitz Mike Abramowitz has 20 years in direct sales, training over 5,000 reps, and generating $19M in product sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless. Mike has grown his multiple businesses and nonprofit to operate without him, achieving the "Time Rich" lifestyle. As a father and husband, he equips business owners with a team of AI Powered Virtual Assistants to liberate them from time-consuming tasks and elevating their focus on high-value activities that matter most to them. Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize. Listen to this informative Sharkpreneur episode with Mike Abramowitz about using systems and delegation to build a million-dollar business. Here are some of the beneficial topics covered on this week’s show: - How hiring a business coach is one of the smartest decisions an entrepreneur can make. - How entrepreneurs deserve a work life balance and to spend time with their family. - Why entrepreneurs should reinvest in what matters most to them. - How using effective delegation and planning can give entrepreneurs more of their time back. - How strategic systems and delegation can lead business owners to success and personal fulfillment. Connect with Mike: Guest Contact Info Instagram @betterthan_rich Facebook facebook.com/betterthanrich Links Mentioned: betterthanrich.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Tomlin is the Co-founder and CMO of VendAsta Technologies Inc. At Vendasta, our core purpose is to drive local economies by democratizing technology for small and medium-sized businesses, or SMBs. Our mission is to be the leading platform for technology experts, which we refer to as channel partners, to provide digital solutions to SMBs. Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that is delivered to SMBs. The Vendasta platform provides channel partners with products for marketing automation, CRM, order and billing management, payments and collections, fulfillment management, and more. These products and services come with ready-made, go-to market materials that save the channel partner time, attract SMB attention, and help close new deals. Listen to this informative Sharkpreneur episode with Jeff Tomlin about the key to building long-term partnerships in business. Here are some of the beneficial topics covered on this week’s show: - How it’s important to evolve your organizational structure as your company grows. - Why it’s vital to understand your clients’ needs and provide ongoing support. - How selling multiple solutions to clients reduces churn. - Why expanding your offerings allows you gain more clients. - How building and growing a company requires business owners to adapt to constant changes. Connect with Jeff: Guest Contact Info X @vendasta Instagram @vendasta Facebook facebook.com/vendasta LinkedIn linkedin.com/company/vendasta Links Mentioned: vendasta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Camberato is the CEO and founder of National Business Capital, a Specialty Finance Group. Through an easy-to-use online platform and an experienced team, National Business Capital helps entrepreneurs access competitive business financing conveniently, efficiently, and strategically. From SBA loans to lines of credit, equipment financing, and more, Joe and his team have completed tens of thousands of transactions and financed $2+ billion for businesses nationwide since 2007. Joe knows entrepreneurs because he is an entrepreneur. He started National Business Capital after realizing how challenging it is for business owners to access the funding they need to grow. With a strong vision, determination, and passionate leadership, Joe grew his firm from his spare bedroom to an all-star team that’s earned #1 top workplace on Long Island 5 years in a row – all without one dollar of private equity. Joe is frequently mentioned in Fortune, CNBC, Yahoo, Business Insider, and Forbes. He’s recognized as a national thought leader in finance, business, and private credit, ranking among top business leaders. Listen to this informative Sharkpreneur episode with Joe Camberato about navigating the world of private credit. Here are some of the beneficial topics covered on this week’s show: - How accessing capital can be challenging for business owners. - Why business owners struggle with the complexities of financing their business. - How banks tend to prefer larger deals, leaving a gap for businesses that need smaller funding amounts. - How banks typically look for collateral such as real estate or heavy machinery which not all business have. - How private credit is more expensive than a traditional bank loan but it provides access to capital without giving up equity. Connect with Joe: Guest Contact Info X @NatBizCapital Instagram @natbizcapital Facebook facebook.com/NatBizCapital LinkedIn linkedin.com/company/natbizcapital Links Mentioned: nationalbusinesscapital.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud. Together with his partner Adam Hale, Jody co-founded Summit CPA Group in 2002. It was the first fully distributed accounting firm in the country. In 2020, Summit merged with Anders CPAs + Advisors, and is now recognized as Summit Virtual CFO by Anders. Jody’s specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management. Listen to this informative Sharkpreneur episode with Jody Grunden about the evolution of virtual CFO services. Here are some of the beneficial topics covered on this week’s show: - How being innovative, solving problems, and always looking to improve processes and services will lead you to success. - How a virtual CFO is perfect for companies who cannot afford a full-time CFO. - Why going completely virtual fueled the firm’s growth. - How having a subscription-based billing model provides clients with predictable fees. - How it’s vital to document processes and maintain a strong culture during mergers. Connect with Jody: Guest Contact Info X @vcfobyanders Instagram @vcfobyanders Facebook facebook.com/vcfobyanders LinkedIn linkedin.com/company/vcfobyanders Links Mentioned: summitcpa.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Brice Holmes is a serial entrepreneur, investor, and founder and CEO of Invata Global Capital, a venture capital and private equity firm headquartered in Phoenix, AZ. Since 2013, Brice has invested in 2023 multifamily units across six Class A properties, as well as over 250,000 rentable square feet of trophy Class A office space. Other vested interests for Brice and Invata Global Capital include multiple consumer product goods in the adult beverage space, pet goods, short-term rentals, and boutique hotels. Fueled by a steadfast commitment to ecotourism, sustainability, and conservation, Invata Global Capital is poised for an exciting expansion into the vibrant market of Costa Rica, enhancing its global presence. Dedicated to fostering growth within the global entrepreneurial community, Brice has also harnessed his extensive expertise to mentor and empower over 4,000 entrepreneurs across more than 140 countries, steering them towards the development of impactful, forward-thinking brands. Listen to this informative Sharkpreneur episode with Brice Holmes about building brands and thinking big. Here are some of the beneficial topics covered on this week’s show: - How thinking bigger from the outset is important when the time comes to expand and grow your business. - Why Invata Global Marketing believes in building impactful visionary brands rather than just selling products. - How podcasts are a great way to find inspiration and stay up to date on trends. Connect with Brice: Guest Contact Info X @InvataGlobal Instagram @invataglobal Facebook facebook.com/InavataGlobal LinkedIn linkedin.com/company/invata-global-marketing Links Mentioned: invataglobal.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Twa is the CEO / Co-Founder of Voltage Holdings, a company specializing in launching, consulting, selling and acquiring brands with a focus on the e-commerce channels such as Amazon FBA and multi-channel. More than fifteen years of experience as a selling private label products on Amazon and his company. Neil together with Reed Larsen, published a new book titled "Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience". The book is a groundbreaking guide that has swiftly claimed the #1 spot among new release books. This manual is the key to building a lucrative lifestyle-driven Amazon business that expertly guided by Twa and Larsen through the intricacies of Amazon FBA, offering invaluable insights and strategies to pave the way for a profitable venture. Listen to this informative Sharkpreneur episode with Neil Twa about e-commerce exits. Here are some of the beneficial topics covered on this week’s show: - How tenacity, grit, and perseverance are vital for entrepreneurs to find success. - Why there are some products entrepreneurs shouldn’t sell on Amazon and what they are. - How entrepreneurs should focus on products that align with their personal interests or hobbies making the business more enjoyable and sustainable. - How having keyword relevance and optimization allows your products to be seen by the right audience. - How you should start with a market test to gauge organic traffic and conversion rates. Connect with Neil: Guest Contact Info Links Mentioned: voltagedm.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cody Bramlett is not your typical entrepreneur. With a background in personal training and a knack for creating engaging YouTube videos, Cody stumbled into the world of supplement offers. Despite lacking formal training in copywriting, media buying, or internet marketing, Cody's journey of trial and error led him to develop a simple 4-step blueprint for building wildly profitable supplement offers. Just a few years ago, Cody was working as a personal trainer for $8.46/hour. Today, he is the owner of multiple successful supplement businesses that have grossed over $41 million in revenue. What sets Cody apart is his approach—he built his empire without a large capital investment, without buying inventory upfront, and without relying heavily on Facebook ads. Now, Cody shares his proven system with entrepreneurs who aspire to build their own supplement empires. Through his teachings, he empowers others to achieve 8-figure success in record time. Cody's story is a testament to the idea that with the right strategy and determination, anyone can turn their dreams into reality. Listen to this informative Sharkpreneur episode with Cody Bramlett about the power of profitable partnerships. Here are some of the beneficial topics covered on this week’s show: - How keeping a customer for a lifetime is more valuable than gaining new customers. - How creating profitable partnerships can help business owners achieve significant sales growth. - Why it’s vital for entrepreneurs to work with others and share ideas. - How it’s possible to build a million-dollar business with physical products. - How building teams is business is important for al entrepreneurs. Connect with Cody: Guest Contact Info Links Mentioned: codybramlett.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Preston Brown is not your average entrepreneur, Preston is a force to be reckoned with in the business world. He’s a sought-after speaker, a true visionary, and a master of business automation. Brace yourself for an inspiring journey through his remarkable achievements and unwavering passion for scaling and optimizing companies to unprecedented heights of profit and automation. Because, as Preston says, “if you can’t optimize and automate your companies to step out, you don’t have a business- you have a job. From a young age, Preston’s entrepreneurial spirit burned brightly within him. While still in college, he fearlessly launched his first venture, quickly surpassing the income of his own professors. Recognizing his immense potential, he made the audacious decision to drop out of college, fully devoting himself to the art of building profitable and efficient companies. And build he did! With an astounding 18 thriving businesses already under his belt, Preston has consistently shattered records, raking in a jaw-dropping $200 million or more in gross revenues each and every year. That’s the kind of success most entrepreneurs only dream of and the freedom to go with it. But Preston’s expertise extends far beyond just the bottom line. His profound understanding of finance, systems optimization, and investing has catapulted him to the status of a trusted advisor. CEOs and entrepreneurs flock to him for guidance, knowing that his strategic insights and razor-sharp instincts can unlock the true potential of their own ventures. Listen to this informative Sharkpreneur episode with Preston Brown about achieving success through automation. Here are some of the beneficial topics covered on this week’s show: - How automating companies significantly increases their valuations. - Why the key to business efficiency is alignment, simplicity, and foresight. - How tackling your biggest problem in any area of life will help you achieve balance. - Why it’s important for leaders to create safety in competitive business environment. - How business owners must be good problem solvers and shouldn’t be afraid to embrace change. Connect with Preston: Guest Contact Info X @ThePrestonBrown Instagram @theprestonbrown Facebook facebook.com/preston.brown.94617 Links Mentioned: prestonbrown.com automateyou.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A serial entrepreneur since birth, Dan Nicholson is the author of “Rigging the Game: How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms,” deemed a best-seller by USA Today and The Wall Street Journal. In addition to founding the award-winning accounting and financial consulting firm Nth Degree CPAs and being named a top 40 under 40 accountant globally 4 times, Dan has created and run multiple small businesses, including Certainty U and Certainty News, a platform that’s syndicated to over 1 billion monthly users. Dan also hosts the Rigging the Game podcast, and is a Consulting Producer for PBS’ Opportunity Knocks. He lives in Seattle with his wife and two children. Listen to this informative Sharkpreneur episode with Dan Nicholson about finding financial security for entrepreneurs. Here are some of the beneficial topics covered on this week’s show: - How Nth Degree CPAs focuses on tax planning and strategy for small business owners. - Why business owners need to be focused on the future instead of living in the past. - How business owners should understand risk and taking asymmetric risks with more upside than downside. - Why Nth Degree CPAs creates a real plan for clients, rather than simply reporting what they owe at the end of the year. - How entrepreneurs don’t need to prove themselves and should pursue what they want because they want it. Connect with Dan: Guest Contact Info X @Dan_P_Nicholson Instagram @dannicholsoncpa Facebook facebook.com/CertainlyUDan LinkedIn linkedin.com/in/dan-p-nicholosn Links Mentioned: nthdegreecpas.com https://offers.nthdegreecpas.com/rigging-the-game?am_id=seth518 Learn more about your ad choices. Visit megaphone.fm/adchoices

Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit’s secrets to conversion. Here are some of the beneficial topics covered on this week’s show: - How Upsellit’s technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit’s personalized data more valuable. - Why Upsellit’s technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Solving Amazon Seller Woes: The Riverbend Consulting Story Lesley Hensell, Riverbend Consulting – The Sharkpreneur podcast with Seth Greene Episode 1034 Lesley Hensell Lesley Hensell is co-founder of Riverbend Consulting, whose 85+employees solve problems fore-commerce sellers. Lesley over sees Riverbend’s service team, and she has personally helped hundreds of sellers get suspended Amazon accounts and ASINs up and running. She has been an Amazon seller for more than a decade. A lifelong Longhorns fan, Lesley earned a bachelor’s degree in journalism and an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on theBoard of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Listen to this informative Sharkpreneur episode with Lesley Hensell about solving Amazon seller woes. Here are some of the beneficial topics covered on this week’s show: - How sellers can get kicked off Amazon for various reasons including violations of Amazon’s code of conduct and customer complaints. - Why processes and efficiencies are crucial for managing high volumes of clients and maintaining profit margins. - Why Amazon suspends 1-2% of its sellers each year. - How Riverbend Consulting helps sellers of all sizes find success through selling on Amazon. - How Riverbend Consulting as ex-Amazon employees on its team to bring in a wealth of knowledge. Connect with Lesley: Guest Contact Info X @RiverbendConsul Instagram @riverbendconsulting Facebook facebook.com/RiverbendConsultingLLC LinkedIn linkedin.com/company/riverbend-consulting-amz Links Mentioned: riverbendconsulting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Demystifying Virtual Assistants Barbara Turley, The Virtual Hub – The Sharkpreneur podcast with Seth Greene Episode 1033 Barbara Turley Barbara Turley’s mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes. The Virtual Hub makes this happen every day through virtual assistants who can aid with digital marketing, social media and administrative support plus consultants & system architects who optimize platforms and processes for growing businesses. The Virtual Hub is a virtual assistant company with the added advantage of an operational efficiency consulting and implementation team. Rather than doing business “the usual way,” they actually create their own virtual assistant successes (and yours) through deep training programs (including software like Hubspot and Ontraport) as well as ongoing career development and customized coaching to best serve each of their clients. Barbara proudly wears the label of Founder and CEO at The Virtual Hub as well as the titles wife and mom. Listen to this informative Sharkpreneur episode with Barbara Turley about how to leverage virtual assistants. Here are some of the beneficial topics covered on this week’s show: - How many business owners face the problem of needing staff to implement strategies but don’t have time to hire employees. - Why business owners shouldn’t expect virtual outsourcing to magically solve all their problems. - How delegation is key, but many people struggle to relinquish control and properly communicate their needs to virtual assistants. - Why it’s vital for entrepreneurs to map their processes and systematize tasks to delegate effectively while retaining control over the business. - How AI is not a tool that can replace human workers, but it is a tool that people should utilize. Connect with Barbara: Guest Contact Info Instagram @thevirtualhubltd Facebook facebook.com/TheVirtualHubLtd LinkedIn linkedin.com/company/the-viritual-hub-ltd Links Mentioned: thevirtualhub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurial Success Through Strategic Business Diversification Mike Merrigan and Bo Kort, Kort Industries – The Sharkpreneur podcast with Seth Greene Episode 1032 Mike Merrigan and Bo Kort After being best friends for 25 years, Mike Merrigan and Bo Kort started doing business together in 2015. They started purchasing buildings together in Texas. This partnership catapulted their success. Together the duo has founded multiple eight-figure companies - Houston Motorsports, Kort Industries, and Mohave Storage. Since their partnership began in 2015, Mike & Bo have built a portfolio of 43 companies and over $150,000,000 in commercial real estate. They are involved in 14 different industries - motorsports, industrial fabrication, specialty services, construction, and self-storage to name a few. Listen to this informative Sharkpreneur episode with Mike Merrigan and Bo Kort about finding entrepreneurial success through strategic business diversification. Here are some of the beneficial topics covered on this week’s show: - How it’s important to build partnerships that align with your company and specific areas of expertise. - Why reinvesting profits from business to real estate allows for long-term growth. - How investing in properties that are at least 30% undervalued is smart and strategic move to make - Why it’s vital to work with a strong team filled with like-minded individuals. - How bringing value to your audience and simplifying business concepts for beginners is a recipe for success. Connect with Mike and Bo: Guest Contact Info 928-605-4335 Links Mentioned: Mikeandbo.biz Learn more about your ad choices. Visit megaphone.fm/adchoices

Revolutionizing Charitable Giving with Wishes.Inc Chase Harmer, Wishes.Inc – The Sharkpreneur podcast with Seth Greene Episode 1031 Chase Harmer Chase Harmer has spent 26+ years as a payments entrepreneur and was one of the pioneers of virtual credit card technology. After building several companies and creating 7 patents since 2013, Chase leverages his past successes to give back to the community and help other entrepreneurs building businesses as a Lecturer and Mentor at the Founders Institute. Listen to this informative Sharkpreneur episode with Chase Harmer about revolutionizing charitable giving with Wishes.Inc. Here are some of the beneficial topics covered on this week’s show: - How Wishes.Inc aims to make charitable donations transparent, tax-deductible, and rewarding for donors. - Why donors should understand the impact of their contributions and understand the importance of charitable giving. - How many charitable donations lack transparency making it so donors don’t know how their money is being used. - Why using technology can help create transparency in the charitable giving space. - How having transparency can help build trust between donors and nonprofits. Connect with Chase: Guest Contact Info X @Wishesgives Instagram @wishesgives Facebook facebook.com/wishesgives LinkedIn linkedin.com/company/wishesinc Links Mentioned: wishes.inc Learn more about your ad choices. Visit megaphone.fm/adchoices

40 Laws of Spiritual Leadership Daniel Aaron, The Art of Vibrant Living – The Sharkpreneur podcast with Seth Greene Episode 1030 Daniel Aaron Daniel Aaron is an inspirational author, coach, and transformational entertainer. As a visionary leader directing The Art of Vibrant Living, a globally acclaimed company dedicated to entertainment, education, and empowerment, his life's mission is deeply rooted in service. Daniel's unparalleled insights and transformative strategies empower individuals to elevate their vibration, take decisive actions, and bridge the gap between their aspirations and tangible realities. With profound expertise in Spiritual Leadership and Human Potential, Daniel has catalyzed life transformations for tens of thousands of students and clients. His impact extends across various domains, from hosting the captivating Live Video Show podcast "The Art of Vibrant Living Show" to coaching individuals to unlock their true potential and performing before audiences to optimize purpose, profit, and passion. Listen to this informative Sharkpreneur episode with Daniel Aaron about the 40 laws of spiritual leadership. Here are some of the beneficial topics covered on this week’s show: - How imposter syndrome is a common challenge people face when pursuing their goals. - Why imposter syndrome is a sign of growth and how you should embrace it. - How spiritual leadership involves influencing and having a positive impact on others and should include self-acceptance, self-love, and giving back to the world. - How spiritual entrepreneurship combines business success with spiritual values. - Why some entrepreneurs feel incongruent or unsatisfied despite financial success. Connect with Daniel: Guest Contact Info Instagram @danielaaronunlimited Facebook facebook.com/danielaaron108 LinkedIn linkedin.com/in/danielaaron Links Mentioned: danielaaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Attracting A-Players: Hiring Secrets Revealed Kolby Goodman, BestFirstNow – The Sharkpreneur podcast with Seth Greene Episode 1029 Kolby Goodman Kolby Goodman is the founder of the consulting and training firm, BestFirstNow, and has been successfully providing programs in strategic hiring, employee engagement, and retention for over 10 years. Kolby partners with small and large companies to investigate and resolve core issues related to poor hiring decisions, high turnover, and disconnected teams. He's partnered with Panasonic, Marriott Hotels, Banner Health, Yelp, several universities and schools, national professional organizations, and nonprofits to provide tailored workshops that have helped leaders take a more purposeful and personal approach to finding the right talent that has enabled them to stop hiring simply "qualified" candidates and onboard impactful problem solvers. Listen to this informative Sharkpreneur episode with Kolby Goodman about attracting A-player employees. Here are some of the beneficial topics covered on this week’s show: - How business owners and leaders must create a positive candidate experience. - Why businesses should focus on attracting candidates who can make their lives easier. - How many job seekers are not effectively communicating their skills and abilities. - Why businesses need to be more strategic in their hiring approach. - How employers should focus on hiring for long-term success rather than short-term fixes. Connect with Kolby: Guest Contact Info LinkedIn linkedin.com/in/kolbygoodman Links Mentioned: bestfirstnow.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Let Your Business Burn Scott Beebe, MyBusinessOnPurpose.com – The Sharkpreneur podcast with Seth Greene Episode 1028 Scott Beebe Scott Beebe is a Certified Exit Planning Advisor (CEPA), founder of MyBusinessOnPurpose.com and author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters. Scott hosts the Business On Purpose podcast sharing real stories of how he and the BOP team are working with business owners and their key leaders to build people, purpose, process, and profit using the Business On Purpose Roadmap to liberate businesses from the chaos of working IN their business and help them get their lives back. Listen to this informative Sharkpreneur episode with Scott Beebe about his book, Let Your Business Burn. Here are some of the beneficial topics covered on this week’s show: - How vision, mission, and unique core values in a business are vital for success. - Why business owners leak money when they don’t subdivide their finances into different accounts. - How the flow of cash can affect a business’s financial health. - Why you should have a coach who emphasizes the importance of personal life integration. - How business owners shouldn’t feel overwhelmed and like they constantly have to put out fires. Connect with Scott: Guest Contact Info Links Mentioned: mybusinessonpurpose.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello My Name is Awesome Alexandra Watkins, Eat My Words – The Sharkpreneur podcast with Seth Greene Episode 1027 Alexandra Watkins Alexandra Watkins is the leading authority on brand names with buzz. If you have ever sunk your teeth into a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, Alexandra and her boutique naming firm, Eat My Words, have created love-at-first sight brand names for countless entrepreneurs and startups. Her "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, dog GPS Retriever, and Spanish language school Gringo Lingo. Alexandra's breakthrough branding book, Hello, My Name Is Awesome: How To Create Brand Names That Stick," is considered the Brand Name Bible and was named an Inc. Magazine Top 10 Marketing Book. She is a former Author in Residence at the Nasdaq Entrepreneurial Center. Listen to this informative Sharkpreneur episode with Alexandra Watkins about her book, Hello, My Name is Awesome. Here are some of the beneficial topics covered on this week’s show: - How having the right business name can open doors for a business and hep it last longer than any other investment. - Why your business name should be suggestive and evoke a positive brand experience. - How AI can help generate business names, they lack the human touch and professional judgment. - Why you shouldn’t name your business based on the availability of a domain name. - How it’s important for entrepreneurs to stay relevant and ahead of the curve. Connect with Alexandra: Guest Contact Info X @eatmywords Instagram Facebook facebook.com/EatMyWordsNames LinkedIn linkedin.com/company/eat-my-words Links Mentioned: eatmywords.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of AI in Business Jeff MacPherson, XAgency AI – The Sharkpreneur podcast with Seth Greene Episode 1026 Jeff MacPherson With over 7 years in the tech sector, Jeff MacPherson is synonymous with innovation and resilience. Noted for developing disruptive SaaS technologies, including a pioneering social media network tool that set new industry standards, Jeff showcases an uncanny ability to push beyond conventional boundaries. Despite facing setbacks, his relentless spirit and leadership continue to drive groundbreaking projects, solidifying his stature as a force to be reckoned with in the technological arena. Listen to this informative Sharkpreneur episode with Jeff MacPherson about the power of AI in business. Here are some of the beneficial topics covered on this week’s show: - How XAgency AI helps business navigate AI, especially in areas of demand and fulfillment. - How AI can help create social media content based on customer feedback - How AI can grade leads and improve efficiency of sales teams. - How real-time translation by AI enables businesses to expand into different markets. - How AI should be used as a co-pilot to enhance businesses, save time, and can lead to exponential growth. Connect with Jeff: Guest Contact Info Instagram @xagencyai Facebook facebook.com/xagencyai Links Mentioned: XAgency.ai Learn more about your ad choices. Visit megaphone.fm/adchoices

The Nine Figure Mindset: Achieving Over 100 Million in Net Worth Brandon Dawson, Cardone Ventures – The Sharkpreneur podcast with Seth Greene Episode 1025 Brandon Dawson A respected and sought-after lecturer and CEO advisor on entrepreneurship, leadership, and business-building strategies, Brandon Dawson specializes in creating value for businesses operating in industries with poor single- or multi-unit economies of scale, industry consolidation, or increasing large-scale competition. Brandon believes that people move businesses, and therefore is dedicated to helping his clients, colleagues, and employees achieve their personal, professional, and financial goals. As the founder of Audigy Group, Brandon grew the company from $500,000 in revenue in 2005 to approximately $35 million in 2016, when he sold it for $151 million—77 times—EBITDA on the basis of its model for fast, scalable business growth, which incorporates unique business operations methodologies, technology platforms, and leadership and performance development programs. The Portland Business Journal honored Audigy as one of its Fastest Growing Private Companies for six consecutive years. Inc. chose Audigy five times as a member of the Inc. 500 and Inc. 5000; twice as a winner of the Inc. Hire Power Award for outstanding success in job creation; and twice as one of the Top 100 Places to Work. Brandon has twice been named a finalist for Ernst & Young’s Entrepreneur of the Year Award for the Pacific Northwest. At the age of 29, Brandon listed Sonus Corporation and rang the Opening Bell on the American Stock Exchange, as the founder of Sonus. He served as its CEO for seven years, raising $38 million in four equity transactions and $20 million in strategic debt financing. He acquired over 100 businesses, creating the Sonus Network of over 1,000 locations. In addition to these accomplishments, Brandon has identified and negotiated over $750 million in a variety of real estate and other financial transactions as a partner, principal, and representative. Most recent, Brandon Co-Founded Cardone Ventures and 10X Health with Grant Cardone. Cardone Ventures has gone from a pure start up 45 months ago, to generating over $150 million in revenue with no outside capital, debt, or funding. This was done by using the elements Brandon teaches and applies in his business. Listen to this informative Sharkpreneur episode with Brandon Dawson about achieving over 100 million dollars in net worth. Here are some of the beneficial topics covered on this week’s show: - How wealth isn’t created overnight, so patience is key. - Why you don’t need a college education to break out and build something significant. - How resilience and the ability to identify patterns of decision-making can lead your business to success. - How there are seven specific breakpoints to scale a business from zero to $125 million in revenue and what they are. - Why having a good mentor and coach is vital to starting and scarling a successful business. Connect with Brandon: Guest Contact Info Links Mentioned: ninefiguremindset.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Empowering Female Entrepreneurs with The Finance Femme Kendra Nicole, The Finance Femme – The Sharkpreneur podcast with Seth Greene Episode 1024 Kendra Nicole Kendra Nicole is a wife, mom, podcast host, and Texas resident. She is the CEO of The Finance Femme® - a full-service accounting and Fractional CFO firm. And the co-founder of Minted Lanes - a boutique tax prep & tax strategy firm that she co-founded with her wife. After graduating from Clemson University (Corporate Finance and Accounting), Kendra quickly moved up the corporate ladder while working for corporations such as GE. After sitting in hundreds of boardroom meetings and witnessing the power in the CEO/CFO relationship, she took her boardroom experience and founded The Finance Femme® to support businesswomen with intentional CFO support. She expanded her Accounting & Fractional CFO support to provide tax prep & strategy in a unique and purposeful way. Listen to this informative Sharkpreneur episode with Kendra Nicole about empowering female entrepreneurs. Here are some of the beneficial topics covered on this week’s show: - How businesses must pay attention to their numbers, or they might face financial uncertainty despite high revenue. - Why business owners should focus on ROI spending rather than chasing the latest trends. - How entrepreneurs should consider seeking financial support when they feel overwhelmed or hesitant about financial situations. - Why The Finance Femme focuses on supporting female-owned businesses. - How The Finance Femme offers an executive accounting solution for clarity and a fractional CFO service for financial planning. Connect with Kendra: Guest Contact Info Instagram @thefinancefemme Links Mentioned: thefinancefemme.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Unconventional Journeys: From Soccer Academies to Agency Acquisitions Elliot Chapman, Chapman Capital Elliot Chapman has been running businesses since the age of 20. He helped set up a local soccer school in Bournemouth and managed to grow it into the number 1 regional coaching program. He was later headhunted by the biggest amateur soccer club in the US and appointed Director of Coaching in Boston. Elliot also ran the family business, an IT management consultancy, where he helped take it from a £2.5m to a £5m+ business. Since 2019, Elliot has been involved in Chapman Capital and various other ventures. Elliot and Dominic, two entrepreneurial brothers, have taken the business world by storm over the last few years. Together they have built a group of successful agencies across the UK and the US through a combination of growth and strategic acquisitions. The agencies operate under Chapman Capital and include a B2B growth agency that has worked with some of the world’s largest tech brands, a podcast booking agency that has booked guests in over 2,200 podcast episodes with 700+ hosts, a TV ad agency in London, and a full-service marketing agency. Listen to this informative Sharkpreneur episode with Elliot Chapman about agency acquisitions. Here are some of the beneficial topics covered on this week’s show: - How raising money and navigating the finance space can be challenging when acquiring agencies. - Why it’s important to have aligning values with potential agency sellers. - How preservation and think skin are vital when acquiring agencies. - Why you must have strategies in place to pique agency owners’ interest in selling their business. - How preserving each agency’s brand identity allows business owners to achieve a positive exit. Connect with Elliot: Guest Contact Info Twitter @socialchaps Instagram @socialchaps Facebook facebook.com/socialchaps LinkedIn linkedin.com/company/social-chaps Links Mentioned: chapman.capital socialchaps.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From Broadway to Business: Unlocking the Power of Personal Branding Tyler Mount, Henry Street Creative – The Sharkpreneur podcast with Seth Greene Episode 1022 Tyler Mount As the nation’s leading expert in branding and marketing, Tyler Mount has served as a consultant to nearly 1000 agents spanning 14 countries worldwide. His experience includes brand development for residential real estate agents, national brokerages, and commercial brokers, in addition to new development portfolios valued at over $7 billion. As an industry-leading branding and digital strategy expert and owner of Henry Street Creative, a creative agency, specializing in brand design, content creation, and web development for some of the most esteemed industry professionals, Tyler and his team have partnered with Ryan Serhant, Spencer Rascoff (Founder, Zillow), Pacaso, John Legere (CEO, T-Mobile), NBC, Nomura, Baccarat, 1 Hotel, and countless others. Tyler’s career has been profiled in dozens of esteemed publications, including The New York Times, Forbes Magazine, Medium, and Out Magazine, in addition to serving as keynote speaker for marketing and real estate conferences across the country. His non-traditional, direct approach empowers agents and business owners to take control of their businesses and build empires. In addition to real estate branding and marketing, Tyler has co-produced eight theatrical productions earning him three Tony Awards, a Grammy Award, an Olivier Award, two Outer Critics Circle Awards, two Drama League Awards, a Drama Desk Award, and a GLAAD Media Award. In October 2020, Tyler received his third and fourth Tony Award nominations making him the youngest individual producer to be nominated in all four production categories. Tyler Mount proudly sits on the Board of Trustees for St. Edward’s University, The Houston Children’s Chorus, and Rise Above Arts. He earned a Bachelor of Arts in Theatre Performance and Arts Administration from St. Edward’s University, attended CAP21 in New York City, and holds a postgraduate certificate from MIT in Digital Marketing and Social Media Analytics. Listen to this informative Sharkpreneur episode with Tyler Mount about unlocking the power of personal branding. Here are some of the beneficial topics covered on this week’s show: - How brand authenticity is crucial in making genuine connections with an audience. - Why personal branding in business is the key its success. - How business owners should share professional, personal, and differentiating content on social media. - Why focusing on humanizing your brand is more critical than focusing on personal stories. - How it’s important to stay up to date with digital marketing trends through resources like Social Media Daily. Connect with Tyler: Guest Contact Info Instagram @henrystreetcreative LinkedIn linkedin.com/company/henry-street-creative Links Mentioned: Henrystreetcreative.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting Publicity for Your Business in the Age of ChatGPT Jill Lublin, JillLublin.com – The Sharkpreneur podcast with Seth Greene Episode 1021 Jill Lublin With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness, and influence marketing. Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular Publicity Crash Course. Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines. Listen to this informative Sharkpreneur episode with Jill Lubin about getting publicity for your business in the age of ChatGPT. Here are some of the beneficial topics covered on this week’s show: - How creating compelling messages is crucial for successful publicity. - Why your messages should focus on solving problems and providing solutions, - How your message should be tailored to fit the needs and interests of the media outlet’s readers, listeners, or viewers. - Why you should share your personal experiences to connect with your audience. - How using AI-generated content can be useful for creating drafts and ideas but shouldn’t be solely relied on. Connect with Jill: Guest Contact Info Twitter @JillLublin Facebook facebook.com/publicitycrashcourse LinkedIn linkedin.com/in/jilllublin Links Mentioned: JillLublin.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Knowing Your Audience: The Key to Effective E-Commerce Marketing Andrew Maffettone, Blue Tuskr – The Sharkpreneur podcast with Seth Greene Episode 1020 Andrew Maffettone Andrew Maffettone has over 15 years of experience in the e-commerce marketing industry. He has led several 8-figure brands as the sole marketer and exited multiple different marketing agencies. He is now the Founder & CEO of BlueTuskr, a full-service marketing company for e-commerce sellers, the host of The E-Comm Show podcast, and the co-author of the Click & Conversion newsletter. Listen to this informative Sharkpreneur episode with Andrew Maffettone about the key to effective e-commerce marketing. Here are some of the beneficial topics covered on this week’s show: - How it’s important to understand your target audience and how they use different platforms to craft effective marketing strategies. - Why knowing your customer’s feelings and behaviors when they engage with your brand is crucial for successful marketing. - How you should master one marketing platform or strategy before diversifying into others. - Why content marketing, including blogs, videos, webinars, and podcasts, can play a significant role when attracting new clients. - How providing value and helping others is vital even if it doesn’t directly lead to new business. Connect with Andrew: Guest Contact Info Twitter @bluetuskr Instagram @bluetuskr Facebook facebook.com/BlueTuskr LinkedIn linkedin.com/companybluetuskr Links Mentioned: bluetuskr.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Power of Distressed Mortgage Note Investing Chris Seveney, 7e Investments – The Sharkpreneur podcast with Seth Greene Episode 1019 7e Investments is led by Chris Seveney, a real estate professional of over 25 years. Chris has developed over $750M in real estate and is well-known for his honesty, integrity, professionalism, passion, and tenacity in all his dealings. Since entering the real estate business, he has strived to be an industry leader with whom his partners and colleagues can put their trust and faith in. He has been a leader of multiple teams that have won numerous industry awards in excellence and innovation. Listen to this informative Sharkpreneur episode with Chris Seveney about the power of distressed mortgage note investing. Here are some of the beneficial topics covered on this week’s show: - How sometimes you have to lose a battle to win the war in distressed debt investing. - Why it’s crucial to take emotion out of investment decisions. - How many borrowers are several years behind on their mortgage payments before banks decide to sell the distressed notes. - Why banks often have inefficiencies in handling delinquent loans, leading them to sell these assets. - How anyone can buy distressed mortgage notes. Connect with Chris: Guest Contact Info Twitter @ChrisSeveney Instagram @7einvestments Facebook facebook.com/7Einvestments Links Mentioned: 7einvestments.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Body Talk and Beyond Richard Newman, Body Talk – The Sharkpreneur podcast with Seth Greene Episode 1018 Richard Newman Richard Newman is the Founder of Body Talk. Over the past 23 years his team have trained over 130,000 business leaders around the world, to improve their communication and impact, including one client who gained over $1 Billion in new business in just one year, winning 100% of their pitches, using the strategies that Richard teaches. Listen to this informative Sharkpreneur episode with Richard Newman about Body Talk and beyond. Here are some of the beneficial topics covered on this week’s show: - How Body Talk helps business leaders to improve their communication skills and find their voice. - Why Body Talk focuses on enhancing presence, gravitas, and the ability to turn complex information into compelling stories. - How effective communication involves considering how you want your audience to feel about you and your message. - Why it’s important to address challenges related to mindset, relationships, and purpose in communication. - How Richard’s mission is to help people become the best version of themselves in their communication and life. Connect with Richard: Guest Contact Info Instagram @richardnewmanspeaks LinkedIn linkedin.com/in/richardnewmanspeaks Links Mentioned: ukbodytalk.com lifeyourimpact.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices

From Agency Owner to Media Mogul Nate Kennedy, Marketing Rebels – The Sharkpreneur podcast with Seth Greene Episode 1017 Nate Kennedy In January 2020, Nate Kennedy embarked on a journey to pivot from running a marketing agency to establishing a media company. Thus, Marketing Rebels was born, a venture aimed at building million-dollar newsletters and fostering brands that instilled trust in their audience. Today, Marketing Rebels thrives, sending millions of emails daily across a spectrum of newsletters, covering topics from daily news and sports culture to personal finance. What sets this venture apart is Nate's newfound work-life balance, as he now operates with significantly less workload and no client obligations. Moreover, Nate shares his wealth of knowledge and insights with a wider audience through his personal newsletter, aptly named "Uncommon Advice." In this newsletter, he generously imparts the strategies and tactics honed during his tenure at Marketing Rebels, offering a valuable resource to those seeking unconventional wisdom in the world of business and marketing. Listen to this informative Sharkpreneur episode with Nate Kennedy about becoming a media mogul. Here are some of the beneficial topics covered on this week’s show: - How Marketing Rebels focuses on newsletters and owns its own brands and audiences. - How the newsletters contain affiliate offers to monetize traffic effectively. - Why great satisfaction can be found from having time and financial freedom. - How Marketing Rebels offers partnership opportunities and teaches others how to build successful newsletters. - Why using a combination of content creation and curation provides valuable content to subscribers. Connect with Nate: Guest Contact Info Twitter @NateKennedyMD Instagram @natekennedymd Facebook facebook.com/NateKennedyMD LinkedIn linkedin.com/in/natekennedymd Links Mentioned: natekennedy.com marketingrebels.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From Creative Writing to Corporate Content Jacequline Lisk, JRLisk.com – The Sharkpreneur podcast with Seth Greene Episode 1016 Jacqueline Lisk Jacqueline Lisk is a writer and marketing strategist with 15 years of experience helping brands create and execute sustainable content marketing programs. She has led projects for big brands, start-ups, agencies, and publishers. She is also a writer and content strategist for Inc.magazine and Fast Company’s custom content studios and Boston Globe Media Partners. To scale her services, Jacqueline works with a network of like-minded journalists, designers, and web developers. Jacqueline has experience across verticals. She writes most frequently about adtech, marketing, media, publishing, technology, innovation, lifestyle, health and small business. Listen to this informative Sharkpreneur episode with Jacqueilne Lisk about corporate content creation. Here are some of the beneficial topics covered on this week’s show: - How it’s important for companies to develop content strategies and execute them. - Why there are communication challenges within the ad tech industry. - How having a strong background in writing is useful for content creators. - Why it’s vital to work with others who share the same values as you. - How content creators should keep themselves open to work with other writers, designers, and developers. Connect with Jacqueline: Guest Contact Info Twitter @JLisk1 Links Mentioned: jrlisk.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Sales Strategies for Sustainable Revenue Growth Tom Daly, Sales Xceleration – The Sharkpreneur podcast with Karl McKinnie Episode 1015 Tom Daly Tom Daly is an accomplished sales leader within Sales Xceleration with a history of delivering top revenue results for organizations spanning multiple industries. Listen to this informative Sharkpreneur episode with Tom Daly about sales strategies for sustainable revenue growth. Here are some of the beneficial topics covered on this week’s show: - How many companies hit a scalability ceiling and lack sales leadership and infrastructure. - Why it’s important to create a strong sales infrastructure, including defining ideal customers and value propositions. - How metrics, goals, and sales processes are crucial components of sales infrastructure. - Why forecasting and setting realistic goals are essential for sales success. - How CRM systems help nurture leads and provide visibility in your company. Connect with Tom: Guest Contact Info Links Mentioned: salesxceleration.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Breaking Bad Marketing Habits Erik Wolf, estound – The Sharkpreneur podcast with Karl McKinnie Episode 1014 Erik Wolf Erik Wolf is a co-author (and a dedicated practitioner) of Unified Marketing System™: A Step-By-Step Guide for Planning Profitable Growth and the founder/CEO of the award-winning marketing agency estound. Along with his team, Erik helps business leaders plan and execute strategies to connect with their markets, grow revenue, and create lasting and predictable ROI. Erik is also proud to serve as a part-time Professor of Marketing at Metro State University in downtown Denver, Colorado. Listen to this informative Sharkpreneur episode with Erik Wolf about breaking bad marketing habits. Here are some of the beneficial topics covered on this week’s show: - How business owners shouldn’t jump to solutions without careful planning. - Why it’s important to connect with customers and understand their wants and needs. - How long-term growth requires a clear vision, measurable goals, and connecting with the marketplace. - Why businesses need to calculate the cost of acquiring new customers to achieve revenue goals. - How AI will have significant impact on marketing practices and customer interactions. Connect with Erik: Guest Contact Info Links Mentioned: estound.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Airbnb Arbitrage Unveiled Quentin West, The Cozy Cosmo – The Sharkpreneur podcast with Seth Greene Episode 1013 Quentin West Quentin West is a Real Estate Investor, Short Term Rental Coach, and Serial Entrepreneur. He started his career as a full-time real estate agent, taking a gamble on himself and quitting his job without any previous experience selling real estate. He excelled in this career and surpassed $100,000 his very first year, subsequently dumping all of his profits into real estate investing with a future plan of becoming a full-time investor. Quentin dedicated his time and attention to learning about Investing and soon turned his rentals into Airbnb properties because of the promise of larger profits. With this change came 3x his usual profits. Quentin took this opportunity and ran with it. Since that time 3 years ago from the time of this writing, he has turned those first couple units into a Multi-Million Dollar Airbnb empire surpassing $130k months and coaching others to do the same. To Quentin, his career isn’t all about money. He has a deep desire to reach his potential in all areas of his life including making a difference in the world and people around him. He has a large following on social media where he shares his experiences, business ventures, and real estate knowledge. Listen to this informative Sharkpreneur episode with Quentin West about Airbnb arbitrage. Here are some of the beneficial topics covered on this week’s show: - How renting properties and subleasing them on Airbnb doesn’t require a significant down payment or good credit. - How it’s important for Aribnbs to cater to a variety of clients including displaced individuals, wedding guests, and corporate travelers. - Why having the right team is vital to have a successful business. - How his mentorship program is tailored to each of his clients’ specific needs. - Why documenting processes and creating videos leads to easy delegation. Connect with Quentin: Guest Contact Info Instagram @qdealshomes Facebook facebook.com/qdealshomes Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Success in Consumer Products Chris Shipferling, GW Partners – The Sharkpreneur podcast with Karl McKinnie Episode 1012 Chris Shipferling Chris Shipferling is an experienced executive with over 20 years of experience in the consumer products industry. Throughout his career, he has served as a sales and marketing executive from SMB to Enterprise level as well as operated his own brands. As a founding partner of South Col, a consumer products growth fund, he has been actively involved investing in the e-commerce consumer products space. In 2018, Chris joined GW Partners (formerly Global Wired Advisors) as a founding partner, bringing his extensive experience in sales and marketing to the team. Prior to that, he started his own consultancy, where he worked with business owners and executive teams to develop and implement digital strategies that drive growth and success. Today, Chris’ passion is working with founder/owners to help them achieve their goals. His deep understanding of the consumer products space, combined with his expertise in digital strategy and e-commerce, make him a valuable partner to any company looking to grow and succeed in today's market. Listen to this informative Sharkpreneur episode with Chris Shipferling about maximizing success in consumer products. Here are some of the beneficial topics covered on this week’s show: - Why it’s important for business owners to understand unit economics and making data-driven decisions. - How GW Partners collaborates closely with clients to build exit plans and execute strategies for growth. - How GW Partners leverages institutional-level financial expertise and deep consumer product knowledge. - Why GW Partners’ approach involves identifying strategic bids and enhancing business presentations. - How it’s vital to find the right clients with a strong fit to ensure a productive and mutually beneficial relationship. Connect with Chris: Guest Contact Info LinkedIn linkedin.com/in/chrisshipferling Links Mentioned: gw.partners Learn more about your ad choices. Visit megaphone.fm/adchoices

– The Sharkpreneur podcast with Seth Greene Episode 1011 Brian Grimes 24/7 Cash Flow University was founded by Brian K. Grimes, Jr. to teach students how to create passive income and escape their 9-5 desk job. Through his 100 Key$ Master Class, Brian teaches students how to full-gut renovate, acquire, and stabilize cash flowing rental property portfolios. The course contains Brian’s proven methods that allowed him to scale his operation from 1 deal to over 100 properties per year. Most 100 Key$ Master Class students that implement Brian’s strategies are able to retire themselves from their day jobs within 12-36 months. Listen to this informative Sharkpreneur episode with Brian Grimes about growing a real estate empire. Here are some of the beneficial topics covered on this week’s show: - How it’s important to have various strategies to use while working in an ever-changing real estate market. - Why it’s vital to build a strong team that includes contractors, lenders, and real estate professionals. - How contractor vetting is crucial to make sure they meet your standards. - How 24/7 Cashflow University teaches various real estate investment strategies from flipping houses to creative financing. - Why having a one-on-one mentorship, like the one offered through 24/7 Cashflow University, provides maximum value to the mentee. Connect with Brian: workwithgrimes.com/cashflow Learn more about your ad choices. Visit megaphone.fm/adchoices

– The Sharkpreneur podcast with Karl McKinnie Episode 1010 Bryan Clayton Bryan Clayton is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 300,000 active users completing thousands of transactions per day. Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit. Listen to this informative Sharkpreneur episode with Bryan Clayton about disrupting the green industry. Here are some of the beneficial topics covered on this week’s show: - How GreenPal is like DoorDash or Uber for lawn mowing services and connects homeowners to lawncare professionals. - Why customer service and feedback are really important for new businesses. - How founders should handle customer service to gather valuable feedback. - Why raising funds without external investments can be challenging. - How it’s vital to set realistic expectations and goals to achieve success. Connect with Bryan: Guest Contact Info Twitter @YourGreenPal Instagram @yourgreenpal Facebook facebook.com/greenpallawncare Links Mentioned: yourgreenpal.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating Impact Letters: Unlocking the True Potential of Email Marketing Zachary Radford, Direct Response Secrets – The Sharkpreneur podcast with Seth Greene Episode 1009 Zachary Radford Zachary J. Radford, founder of Direct Response Secrets, and he’s here to guide you through a transformative advertising journey. With his direct response framework, you’ll attract high-quality leads who are eager to engage with your expertise. Say goodbye to the spray-and-pray approach and hello to strategic, targeted campaigns that resonate with your ideal clients. Listen to this informative Sharkpreneur episode with Zachary Radford about unlocking the true potential of email marketing. Here are some of the beneficial topics covered on this week’s show: - How it’s important not to back down in the face of adversity even if you have failed. - Why providing basic content is a valuable marketing strategy. - How newsletters are a powerful tool for businesses because they offer leverage and authority. - Why having a newsletter can help you leverage your existing email list. - How it’s important to create impactful newsletters that engage and educate subscribers. Connect with Zachary: Guest Contact Info Facebook facebook.com/ProfitableAds LinkedIn linkedin.com/in/zachradford Links Mentioned: profitableads.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From Wine Enthusiast to Whiskey Maestro Joshua Thinnes, Subtle Spirits – The Sharkpreneur podcast with Seth Greene Episode 1008 Joshua Thinnes A musician at heart, Joshua Thinnes founded Subtle Spirits as a way to get back in touch with his desire to create. He spent 11 years as a buyer at a well-known wine and spirits store in San Francisco. He fell in love with wine first, and as a buyer, had the privilege of tasting thousands of wines from top producers around the world. He began traveling frequently to Kentucky to select single casks of bourbon and rye for the stores, and that is where his obsession for spirits really took off. After a three-week pilgrimage to Scotland, he was officially hooked. His passion for immersing himself fully in the experience has led him to wineries and distilleries all over the world. Always a futurist, in 2021 Joshua was the first to combine spirits and art in a brand-new way by creating the first NFT backed limited-edition whiskey on the Ethereum blockchain. Listen to this informative Sharkpreneur episode with Joshua Thinnes about transitioning from a wine enthusiast to whiskey maestro. Here are some of the beneficial topics covered on this week’s show: - How entrepreneurs should meet their opportunities instead of relying solely on luck. - Why entrepreneurs should be creative and step outside traditional boundaries to find success. - How it’s important to find unique and amplified flavor profiles when selecting casks of bourbon and rye. - Why storytelling that combines art, music, and flavor experiences creates a unique brand identity for Subtle Spirits. - How each release of Subtle Spirits features original commissioned artwork that reflects the brand’s identity and story. Connect with Joshua: Guest Contact Info Instagram @subtlespirits Facebook facebook.com/subtlespirits Links Mentioned: subtlespirits.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating the Legal Landscape of E-Commerce Paul Rafelson, Rafelson Law – The Sharkpreneur podcast with Seth Greene Episode 1007 Paul Rafelson Paul Rafelson was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is the Founding Lawyer at Rafelson Law, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In 2021, they facilitated 60+ online business exits realizing over $238M for their clients. Paul is the Founder of SellerBasics.com, the first legal plan designed specifically for eCommerce sellers. With SellerBasics, eCommerce sellers can get access to unlimited consultations with qualified attorneys and free assistance with suspended eCommerce/Amazon accounts—all for only $99/month. Paul is also the Founder of Online Merchants Guild (OMG), a non-profit trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers as an Executive Director. OMG has played a major role in offsetting Amazon's growing political influence. Paul has 15+ years’ experience as an attorney, and he paid for his law degree at Villanova Law School by selling video games on Amazon. Before starting his private practice, Paul worked as in-house counsel at Microsoft, Wal-Mart, and General Electric, and has been featured by major media outlets, including Bloomberg, The New York Times, the WSJ, and CNN, because of his reputation as an advocate for the eCommerce community. Listen to this informative Sharkpreneur episode with Paul Rafelson about navigating the legal landscape of e-commerce. Here are some of the beneficial topics covered on this week’s show: - How Rafelson Law aims to help clients understand legal aspects such as LLCs, trademarks, patents, and compliance with platforms like Amazon. - Why it’s important to focus on problem-solving to avoid litigation whenever possible. - How clients need to understand the hazards and costs of litigation and that it should only be a last resort. - Why Rafelson Law is looking to focus on intellectual property enforcement. - How business owners need the right legal advice at the right time to prevent avoidable problems. Connect with Paul: Guest Contact Info Links Mentioned: ecomattorneys.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cracking the Code of Brand Science Ethan Decker, Applied Brand Science – The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant. You can watch his TED talk online, where he dances like a peacock spider. Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week’s show: - How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan: Twitter @edecker LinkedIn linkedin.com/company/appliedbrandscience Links Mentioned: appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Overcoming Adversity and Achieving Financial Freedom Rod Khleif, RodKhleif.com – The Sharkpreneur podcast with Karl McKinnie Episode 1005 Rod Khleif Rod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance, real estate and giving back. As one of the country's top real estate and peak performance luminaries. He has also owned over 2000 properties. Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Rod's experience involves both remarkable triumphs, and spectacular failures, which he affectionately calls "seminars:' Rod will explain the mindset required to recover from losing $50 million dollars in the crash of 2008 to the success he enjoys today. Rod brings incredible authenticity and insight to his approach to real estate, mindset, success, and life. Listen to this informative Sharkpreneur episode with Rod Khleif about overcoming adversity and achieving financial freedom. Here are some of the beneficial topics covered on this week’s show: - How having the right mindset will contribute the most to your overall success. - Why setting clear and specific goals is essential for creating a burning desire to succeed. - How making firm decisions and committing to crucial steps is vital for entrepreneurs. - Why taking responsibility for one’s actions and outcomes is necessary for personal growth. - How it’s important to maintain a positive outlook when trying to overcome challenges. Connect with Rod: Twitter @RodKhleif Facebook facebook.com/rodkhleifofficial LinkedIn linkedin.com/in/rodkhleif Links Mentioned: rodkhleif.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Aspiring Entrepreneurs into Successful Business Owners Sophie Howard, Aspiring Entrepreneurs   – The Sharkpreneur podcast with Karl McKinnie Episode 1004 Sophie Howard Sophie Howard has started, scaled, and sold six and seven-figure online businesses. She knows what works when it comes to growing an online business. She wants to help you find freedom with a business that works for your life. Her Aspiring Entrepreneurs community is a place to build your skills and confidence to have the business success you deserve.   Listen to this informative Sharkpreneur episode with Sophie Howard about turning aspiring entrepreneurs into successful business owners. Here are some of the beneficial topics covered on this week’s show: - How entrepreneurs should move fast, not strive for perfection, and outsource early. - Why aspiring entrepreneurs should be ambitious and willing to learn. - How there are more business for sale than there are serious buyers. - Why buying a small to medium online business can be a great opportunity. - How the Aspiring Entrepreneurs community helps members find great deals while offering support.   Connect with Sophie: aspiringentrepreneurs.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Email Marketing Evolution Ryan Phelan, RPE Origin   – The Sharkpreneur podcast with Karl McKinnie Episode 1003 Ryan Phelan With more than two decades of online marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.   Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space.   Listen to this informative Sharkpreneur episode with Ryan Phelan about the evolution of email marketing. Here are some of the beneficial topics covered on this week’s show: - How people accessing their email on various devices gives marketers access to a wealth of data. - Why we will see a rise in generative AI in email marketing. - How marketers should shift from tactic-driven mentality to a more strategic approach. - Why authenticity and transparency will continue to resonate with consumers. - How personalizing email campaigns is crucial for engaging customers effectively.   Connect with Ryan: X @rpeoriginagency Links Mentioned: rpeorigin.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Unveiling the Power of Customized Marketing Campaigns Logan Rae, Argon Agency – The Sharkpreneur podcast with Karl McKinnie Episode 1002 Logan Rae Logan Rae is the founder of the digital marketing company Argon Agency. In the ashes of 2020, a team of serial entrepreneurs came together and noticed a void in the digital marketing realm. A black hole, if you will. Traditional digital marketing was a series of smoke screens, empty promises, one size fits all cookie cutter campaigns, and charts and graphs that look pretty, but don’t actually mean much. There had to be a better way. There had to be a way to provide clear, customized marketing campaigns that provided results, not just pretty charts and vague answers as to where your budget went. From that realization was born Argon Agency.   Listen to this informative Sharkpreneur episode with Logan Rae about the power of customized marketing campaigns. Here are some of the beneficial topics covered on this week’s show: - How Argon Agency’s approach involves custom-built, results-focused marketing campaigns tailored to each client’s goals. - Why Argon Agency delivers customized solution instead of offering a one-size-fits-all service. - How Argon Agency keeps up with industry trends and identifies opportunities for its clients. - Why a using a trend should positively contribute to a brand and align with the company’s goals. - How it’s important to provide trustworthy service while having open communication with your clients.   Connect with Logan: Guest Contact Info   Links Mentioned: argonagency.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing Magic: Nowsite’s Journey to 70,000 Happy Customers Justin Belobaba, Now.Site   – The Sharkpreneur podcast with Seth Greene Episode 1001 Justin Belobaba Justin Belobaba is the Founder & CEO of Nowsite, the #1 AI-powered online marketing platform for solopreneurs. A serial tech entrepreneur with three successful exits, he was recognized as the Canadian Young Entrepreneur of the Year, and has had his companies ranked among the Top 10 Fastest Growing in Canada four times. Justin is a graduate of Harvard (magna cum laude) and Oxford. He is a CrossFit enthusiast, and a proud dad to three awesome young boys.   Listen to this informative Sharkpreneur episode with Justin Belobaba about AI-driven marketing magic. Here are some of the beneficial topics covered on this week’s show: - How building a professional and trustworthy social media presence is a good start for entrepreneurs. - Why Nowsite focuses on creating original content and engaging with others to build trust and relationships. - How AI has enabled Nowsite to simplify content creation for its users who aren’t tech savvy. - Why it’s important to stay optimistic and determined while dealing with the challenges of running a tech company. - How having a work life balance and being present in your personal life are vital for success.   Connect with Justin: Guest Contact Info Facebook Facebook.com/nowsiteofficial   Links Mentioned: Now.Site   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Wastewater and Digital Marketing Suzan Chin-Taylor, Creative Raven   – The Sharkpreneur podcast with Karl McKinnie Episode 1000 Suzan Chin-Taylor Suzan Chin-Taylor founded Creative Raven in 2004 to offer firms in the water, wastewater and underground infrastructure industry a means to access all of the services of a marketing and business development firm that really understood their market and the unique challenges needed to succeed. With over two decades in the industry, she considers herself a “sewer rat” and feels incredibly blessed to have the privilege of working in an industry that is so vital to daily life and is filled with wonderful, generous un-sung heroes. In 2016 she was able to follow a long-held dream to bring her passion and love for the trenchless industry to parts of the world that need it, starting first with India, beginning with the opening of an office in Bangalore. When not being fascinated with all things wastewater, Suzan is an avid hiker in the Red Rock country of Northern Arizona, singer in her spiritual community choir and a supporter of organizations that support entrepreneurship, the protection of wildlife and the environment.   Listen to this informative Sharkpreneur episode with Suzan Chin-Taylor about transforming wastewater and digital marketing. Here are some of the beneficial topics covered on this week’s show: - How good word of mouth marketing can lead your business to steady growth. - Why digital marketers need to understand their client’s needs, target audience, and content preferences. - How consistency, frequency, and persistence are crucial elements of successful digital marketing. - Why digital marketing will play a pivotal role in the future of wastewater and water treatment. - How creating engaging and educational content builds trust with your customers.   Connect with Suzan: Guest Contact Info Facebook facebook.com/CreativeRavenMarketing facebook.com/thetuitgroup.com LinkedIn linkedin.com/in/creativeraven   Links Mentioned:a thetuitgroup.com Creativeraven.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-Driven Marketing Strategies Dr. Brett Lane, BrettSLane.com   – The Sharkpreneur podcast with Seth Greene Episode 999 Dr. Brett Lane Dr. Brett Lane is an SEO expert and digital marketing consultant who helps businesses of all sizes grow their online presence and achieve their goals through SEO, content creation, link building, and social media marketing. He is the founder and owner of SEO Outsourcing, a digital marketing agency that provides personalized and comprehensive services to clients across various industries, such as hotels, insurance, toys, products, banks, services, and auto. With over 20 years of experience in the field, Dr. Brett has a proven track record of delivering results and value for his clients, having worked with major brands like Four Seasons Hotels, Progressive, and Nationwide Insurance. He is also a lifelong learner who constantly updates his skillset and credentials, having earned his Doctorate in Digital Marketing in 2023 and completed digital marketing certifications from Harvard and Oxford University in 2022. He is a sought-after speaker and a TEDx presenter, sharing his insights and expertise on digital marketing topics. Dr. Brett is passionate about helping content creators, influencers, streamers, industry leaders, entrepreneurs, and businesses grow their following, views, and engagement on social media, SEO, and video content platforms. He is also a dedicated husband and father of two.   Listen to this informative Sharkpreneur episode with Dr. Brett Lane about AI-driven marketing strategies. Here are some of the beneficial topics covered on this week’s show: - How it’s important for businesses of all sizes to be easily scalable. - Why business owner should use AI tools to create and distribute content at scale. - How using AI to create content is efficient and cost effective. - Why businesses should be utilizing technology to accelerate their growth. - How efficient planning can save your business time and money.   Connect with Brett: Guest Contact Info   Links Mentioned: brettslane.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Maximizing Investor Returns in Mobile Home Parks Charlotte Dunford, Johns Creek Capital   – The Sharkpreneur podcast with Seth Greene Episode 998 Charlotte Dunford Charlotte Dunford is a graduate of The Georgia Institute of Technology where she earned her B.S. in Business with a focus on business analytics and technology. Charlotte, along with her business Partners, currently sponsors the repositioning of 24 value-added and turnaround mobile home parks.   Listen to this informative Sharkpreneur episode with Charlotte Dunford about maximizing investor returns in mobile home parks. Here are some of the beneficial topics covered on this week’s show: - How mobile park homes have high-cap rate deals with less competition than multifamily properties. - Why investing in mobile parks can help address the affordable housing crisis in the United States. - How it’s important to improve the curb appeal and infrastructure in mobile home parks. - Why landlords should advocate for tenants, especially during challenging times. - How creating better living conditions for those whole live in mobile home parks increases its value.   Connect with Charlotte: Guest Contact Info Twitter @CapitalJohns Instagram @johnscreek.capital Facebook facebook.com/johnscreekcapital LinkedIn linkedin.com/company/johns-creek-capital-llc Links Mentioned: johnscreekcapital.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Reinventing the Agency Model Matt Gerchow, Agency Hub   – The Sharkpreneur podcast with Seth Greene Episode 997 Matt Gerchow Matt Gerchow, as a digital marketing and SEO expert, has led a successful career spanning two decades. Originally from Seattle, Washington, Matt’s career led him to live in various countries, including Colombia, Thailand and Mexico while traveling to more than 30 countries. During his time living and traveling abroad, he gained invaluable insights into different markets, enabling him to adapt and thrive in dynamic environments. While in Mexico, Matt founded SteadyContent, a digital marketing agency specializing in creating high-quality content for businesses. As the digital landscape changed, and the demand for more comprehensive services grew, Matt transformed SteadyContent into AgencyHub.com. This new venture provided a range of services to help clients navigate the complexities of digital marketing. Throughout his career, Matt’s unique approach combining technical expertise with creative strategy has earned him a reputation as a leading authority in the field. He has launched and managed numerous digital marketing agencies, including the highly regarded SteadyContent, which provides SEO-driven content for businesses, aFax which provides fax numbers, and AgencyHub. His diverse portfolio highlights his ability to identify and capitalize on emerging trends. As a committed entrepreneur, Matt is passionate about sharing his knowledge and expertise with others. He has served as an instructor and mentor for various digital marketing courses and has been a featured speaker at industry online events. His thought leadership has also been published in prominent digital marketing publications, inspiring countless individuals to pursue their own entrepreneurial dreams. Apart from his professional accomplishments, Matt is an avid traveler and adventurer. He enjoys exploring new cultures, cuisines, and destinations, often drawing inspiration from his experiences to fuel his creativity and innovative thinking. Matt is also a dedicated supporter of various charitable organizations and is committed to making a positive impact on the world through his philanthropic endeavors. As a highly respected digital marketing expert, entrepreneur, and educator, Matt Gerchow continues to push the boundaries of what is possible in the world of online business development. With his extensive knowledge and diverse skillset, he remains an influential force in the digital marketing industry, providing innovative solutions to help businesses achieve their goals and unlock their full potential.   Listen to this informative Sharkpreneur episode with Matt Gerchow about reinventing the agency model. Here are some of the beneficial topics covered on this week’s show: - How Agency Hub offers a marketplace with approximately 90 different digital marketing products for agencies. - How Agency Hub uses a three-way chat so businesses can have direct communication with their clients. - Why Facebook ads, affiliates, content marketing and podcasts can help you scale your team. - How it’s important for leaders to find an effective way to deal with stress. - Why having a mentor can lead you and your business to success.   Connect with Matt: Guest Contact Info Facebook facebook.com/angencyhubpage facebook.com/mgerchow LinkedIn linkedin.com/company/agencyhub   Links Mentioned: agencyhub.com mattgerchow.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Game Changing LinkedIn Strategies Catherine Roy, LHM International   – The Sharkpreneur podcast with Seth Greene Episode 996 Catherine Roy Catherine B. Roy is the Founder of LHM International, an internationally recognized Business and Personal Growth Coach with a client base worldwide, TEDx Keynote Speaker, Podcaster, and Bestselling Author, also known as LinkedIn Wonder Woman. She is a MENSA member with an IQ of 156 which qualifies her to be in less than 1% of the human population.   Listen to this informative Sharkpreneur episode with Catherine Roy about game changing LinkedIn strategies. Here are some of the beneficial topics covered on this week’s show: - How many people don’t realize how great LinkedIn can be for networking and finding job opportunities. - Why it’s vital for people to build a personal brand on LinkedIn and be visible to the right audience. - How using hashtags on LinkedIn are indexed by google and can increase your visibility. - Why AI can play a crucial role by reducing time spent on marketing and strategy implementation. - How entrepreneurs need a clear business plan and cost-revenue balance.   Connect with Catherine: Guest Contact Info Twitter @catherinebroy Instagram @catherinebroy   Links Mentioned: catherinebroy.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Growing a Multi-Unit Franchise Empire Jesse Keyser   – The Sharkpreneur podcast with Seth Greene Episode 995 Jesse Keyser Jesse Keyser lives in St Louis, Missouri and is a franchisee of 31 units of Sport Clips, Little Caesars, and Oxi Fresh Carpet Cleaning. He has served on the advisory councils for all three brands, and he was the 2013 Sport Clips Owner of the Year as well as the 2018 Oxi Fresh Carpet Cleaning Owner of the Year. He also enjoys serving as a business mentor to fellow entrepreneurs.    Listen to this informative Sharkpreneur episode with Jesse Keyser about growing a multi-unit franchise empire. Here are some of the beneficial topics covered on this week’s show: - How buying a franchise allows entrepreneurs to learn how to run a business effectively. - Why the unit economics of franchising allows business owners to scale easily. - How it’s important to develop the right team so your business can handle growth. - Why training your employees well is vital to running a successful business. - How diversification reduces stress for business owners.   Connect with Jesse: Guest Contact Info Facebook facebook.com/JesseKeyserEntrepreneur LinkedIn linkedin.com/jesse-keyser-94513b10   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Homeless Teen to Entrepreneurial Dream Natasha Miller, Entire Productions   – The Sharkpreneur podcast with Seth Greene Episode 994 Natasha Miller Natasha Miller sits at the helm of Entire Productions, but she isn’t your average CEO - She is a hyphenate entrepreneur who began her career in entertainment as a celebrated jazz artist with seven records released on her own label, Poignant Records. Having founded Entire Productions in 2000, when she was still performing, this single mother and Des Moines, IA native single-handedly built a multi-million dollar company. Today, Entire Productions is the go-to experience design and entertainment booking company in San Francisco and has expanded to Los Angeles and London. Their client base is growing exponentially and Natasha’s vibrant personality and client management prowess are at the core of it all. With the support of her amazing staff handpicked by Natasha, Entire Productions’ trusted expertise is relied upon to execute a slate of high-end social and corporate special events for an enviable roster of clients including Apple, Google, Gap, Louis Vuitton, Tiffany & Co., Salesforce and more. They have been on the the Inc 5000 list of fastest growing companies in America for the last two years as well as designated by Entrepreneur Magazine as one of the top 360 companies in the country. Natasha and Entire Productions are no strangers to media, either—they have each garnered press in their respective genres. In addition to performing as a jazz vocalist, Natasha employed her training as a classical violinist in the role of concertmaster for various orchestras and performed with her own Sapphire String Quartet until 2009. Her talent has been recognized by the Los Angeles Times, the San Francisco Chronicle, and The Wall Street Journal. Likewise, Entire Productions has been featured in Inc. Magazine, Modern Luxury, Bizbash, and more. In 2017, Entire Productions was also named on The Knot Wed 100 list, which includes the most amazing wedding pros in the country. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She founded and supports the Bobby Sharp Scholarship Fund at Blue Bear School of Music, in memory of her beloved mentor who was best known for writing Ray Charles hit song Unchain My Heart. She has also served on the boards of the Symphonix Advisory Board and the International Live Events Association (ILEA) while volunteering and donating to numerous charities including Bread and Roses, Alameda Education Foundation, Little Kids Rock, Relay for Life, Alameda Hospital, Sophia Project, Midway Women’s Shelter, Music In Schools Today (MUST), and the Red Cross.   Listen to this informative Sharkpreneur episode with Natasha Miller about going from homeless teen to entrepreneurial dream.   Here are some of the beneficial topics covered on this week’s show: - How it’s important for people to find strength within themselves to overcome obstacles. - Why thinking big can help you achieve your goals and lead to success. - How business owners must delegate tasks to navigate various parts of your business. - Why the Entrepreneurial Operating System can positively impact your business. - How it can be difficult to manage time and numerous projects effectively.   Connect with Natasha: Guest Contact Info Twitter @entireevents Instagram @natashamillersf @entireproductions Facebook facebook.com/natashamillerEntrepreneur facebook.com/entireproductionsExperience LinkedIn linkedin.com/in/natashamiller Linkedin.com/company/entire-productions   Links Mentioned: natashamiller.com Entireproductions.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Federal Employees Achieve Financial Freedom Jeffrey Gill, Peak Mutual   – The Sharkpreneur podcast with Seth Greene Episode 993 Jeffrey Gill Jeffrey Gill, the founder of Peak Mutual, embarked on his financial industry journey in 2001 and found an immediate fit. Intrigued by the complexities of the industry and the immense potential it held to help others achieve their financial goals, Jeff soon became a prominent figure in his field. In 2019, he decided to shift his focus towards enabling others to accumulate wealth using the strategies and methods he had mastered over his years in the industry. His passion for his work is palpable, and his greatest joy lies in witnessing the financial success of others and helping them avoid common tax obstacles that can impede growth. Away from his professional pursuits, Jeff is a loving husband to Sarah and a proud father to their three children, Josephine, and twins, Jett and Jewel. The family resides in Chickamauga, Georgia, where they own a charming small farm. When they're not tending to the farm or enjoying quality family time, they love to traverse the globe, immersing themselves in new experiences and creating unforgettable memories. Jeff is licensed to operate in 46 states, broadening the scope of his services and the number of individuals he can assist. With his wealth of experience and his passion for helping others, Jeff is determined to make Peak Mutual a trusted partner in your financial journey.   Listen to this informative Sharkpreneur episode with Jeffrey Gill about helping federal employees achieve financial freedom. Here are some of the beneficial topics covered on this week’s show: - How federal employees have unique benefits and challenges in retirement planning. - Why federal employees shouldn’t be too conservative with investments or carry a high level of debt. - How people should balance their investments for protection and potential growth. - Why people need to look for income generating assets. - How financial advice should be based on individual clients’ needs, lifestyle, and retirement goals.   Connect with Jeffrey: Guest Contact Info   Links Mentioned: peakmutual.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Be a Digital Marketing Deviant Jaryn Dominique, Deviant Digital Services   – The Sharkpreneur podcast with Seth Greene Episode 992 Jaryn Dominique Leading the way at Deviant Digital Services is Jaryn Dominique, our visionary Chief “Deviant” Officer (CDO). With a rich background spanning over a decade in the digital marketing landscape, Jaryn has meticulously crafted her reputation and honed her expertise within some of the nation's largest digital agencies. From international brands to small enterprises, her journey has been an odyssey of mastering search engine optimization, Local SEO, content strategies, paid campaigns, and social reputation management. Jaryn's passion lies in personal connections. This ardor led her to step away from the confines of agency life. Through Deviant Digital Services, she eradicated bureaucracy and corporate politics to engage directly with brands. Drawing from her industry acumen and invaluable skills, she established Deviant Digital Services and curated a team of exceptional digital marketers. Their mission mirrors Jaryn's dream: to deliver cutting-edge digital strategies to business owners who are ready to break free from the ordinary and outdated norms of traditional agencies.   Listen to this informative Sharkpreneur episode with Jaryn Dominique about being a digital marketing deviant. Here are some of the beneficial topics covered on this week’s show: - How it’s important for individuals to forge their own marketing path. - Why business owners shouldn’t handle their own digital marketing. - How it’s important to hire professionals to guide and streamline your marketing efforts. - Why AI enhances marketing efforts but doesn’t replace human input. - How marketing strategies should be tailored to individual goals rather than following generic advice.   Connect with Jaryn: Guest Contact Info Twitter @DeviantServices Instagram @deviantdigitalservices Facebook facebook.com/DeviantDigitalServices LinkedIn Linkedin.com/company/deviant-digital-services   Links Mentioned: beadeviant.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Zoomies to Zoom Room: Unveiling the Secrets of Strategic Growth Mark Van Wye, Zoom Room   – The Sharkpreneur podcast with Seth Greene Episode 991 Mark Van Wye Prior to Zoom Room’s launch in 2007, Mark Van Wye maintained a career deeply rooted in educational values. He previously served as a teacher, writer and curriculum creator focused on the development of educational training programs. In his previous role, Mark also developed award-winning after-school programs for the Boys and Girls Clubs of America and consulted on educational projects for notable companies, including Disney, Nintendo, Microsoft and a variety of children’s television programs.    A lifelong dog owner and lover, Mark understood the ongoing instructional needs of both owners and dogs. Driven by his background in teaching, Mark seized the opportunity to redefine and evolve the dog training industry, coining the Zoom Room’s motto: We don’t train dogs. We train the people who love them.   Listen to this informative Sharkpreneur episode with Mark Van Wye about growing Zoom Room franchise. Here are some of the beneficial topics covered on this week’s show: - How Zoom Room is an indoor dog training gym that offers diverse training programs and emphasizes socialization. - Why the growth rate of Zoom Room can be attributed to the strength of the pet industry. - How pet care remains a priority to pet owners despite economic fluctuations. - Why franchise opportunities appeal to entrepreneurs and can set them up for success. - How Zoom Room offers dog agility classes that are accessible to all breeds, sizes, and ages while emphasizing the bond between owners and their pets.   Connect with Mark: Guest Contact Info Instagram @zoomroom Facebook facebook.com/ZoomRoom   Links Mentioned: zoomroom.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Proven System to Hiring Right the First Time Ryan Englin, Core Matters   – The Sharkpreneur podcast with Seth Greene Episode 990 Ryan Englin Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people.   Listen to this informative Sharkpreneur episode with Ryan Englin about using a proven system to hire the right people the first time. Here are some of the beneficial topics covered on this week’s show: - How employers need to learn how to identify the right people to work for their organization. - Why hiring should be approached as a marketing activity to find your ideal candidates. - How a well-defined culture is essential for attracting and finding the right employees. - Why you should understand the purpose behind why you and your employees do what you do. - How sharing your company’s core story effectively communicates its culture and attracts like-minded individuals.   Connect with Ryan: Guest Contact Info Twitter @corematters Facebook facebook.com/thecorematters LinkedIn linkedin.com/company/corematters   Links Mentioned: thecorematters.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning IT into a Profit Center Orrin Klopper, Netsurit   – The Sharkpreneur podcast with Seth Greene Episode 989 Orrin Klopper Orrin Klopper’s passion for business creation, people management, and customer service has been a fundamental driving force to the success of Netsurit. Armed with a Bachelor of Commerce degree (with Information Systems as an additional subject) he has also completed an Entrepreneurial Master’s Course at MIT in the United States. He was also one of the founding members of the Entrepreneurs’ Organisation in South Africa.   Listen to this informative Sharkpreneur episode with Orrin Klopper about turning IT into a profit center. Here are some of the beneficial topics covered on this week’s show: - How Netsurit focuses on supporting the dreams of the doers by building a culture that encourages balance and great work. - Why businesses with unreliable technology, lack of collaboration, and the inability to leverage technology for growth can benefit from working with Netsurit. - How Netsurit helps enhance productivity, automation, and adoption within organizations that use Microsoft technology. - Why having a good ROI can result in cost savings, increased productivity, streamlined processes, and improved employee engagement. - How your business should make a profit, it shouldn’t be a cost.   Connect with Orrin: Guest Contact Info Twitter @netsurit Facebook facebook.com/Netsurit LinkedIn linkedin.com/company/netsurit   Links Mentioned: netsurit.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Made From Scratch: From $5 to Ten Million Dollars Mignon François, The Cupcake Collection   – The Sharkpreneur podcast with Seth Greene Episode 988 Mignon François Mignon François is a speaker, entrepreneur, and community leader who has inspired thousands through her "Follow Your Spirit" approach. After years of drowning in debt and brokenness, Mignon founded The Cupcake Collection in 2008, on the last $5 she had to feed her family and turned it into a legacy with over five million cupcakes sold.    Her grassroots story of success has garnered national attention from TODAY with Hoda and Jenna, Southern Living, Entrepreneur and Business Insider just to name a few. In addition, her business savvy has earned her numerous titles and awards, including Woman of Legend and Merit, Entrepreneur of the Year, Women's Empowerment Innovator, NAACP Powershift Entrepreneur, and Black Enterprise magazine's Family Business of the Year.    Today Mignon is committed to teaching anyone who will listen about what they can do if only they believe.    2023 forges a new path for Mignon’s career as she adds author to her resume. In her memoir, Made from Scratch: Finding Success Without a Recipe, Mignon shares her story of finding success with no presets in place, mapping a journey that led to the joy that has become synonymous with Mignon François.    Listen to this informative Sharkpreneur episode with Mignon François about going from having $5 to creating a ten-million-dollar empire. Here are some of the beneficial topics covered on this week’s show: - How stay-at-home moms can bring valuable contributions to the table. - How starting a business in your home can provide low overhead and a work-life balance. - Why it’s important to wait until you’re making money before opening a new location. - How writing a book is a great way to share your experiences and help others bring their ideas to the marketplace. - Why empowering others to pursue their dreams is one of the most statisfying things you can do.   Connect with Mignon: Guest Contact Info Twitter @cupcaketweets Instagram @thecupcakecollection Facebook facebook.com/cupcakecollection   Links Mentioned: thecupcakecollection.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube Domination Aleric Heck, AdOutreach   – The Sharkpreneur podcast with Seth Greene Episode 987 Aleric Heck Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures.   Listen to this informative Sharkpreneur episode with Aleric Heck about dominating YouTube. Here are some of the beneficial topics covered on this week’s show: - How there are three main ways to stand out on YouTube and what they are. - Why creating content that resonates with you target audience is foundational approach to building a successful YouTube channel. - How in-stream YouTube ads can be targeted to the right audience for direct response marketing. - Why advertisers should tap into the segment of YouTube viewers who want to learn. - How direct response ads are ideal for advertisers looking for specific results, like sales conversions.   Connect with Aleric: Guest Contact Info Facebook facebook.com/groups/advanced/youtubeads LinkedIn linkedin.com/in/alericheck   Links Mentioned: adoutreach.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Happiness Habit Kara Payton, Re-Authenticated   – The Sharkpreneur podcast with Seth Greene Episode 986 Kara Payton Kara Payton is an author, motivational speaker, authenticity strategist, and subconscious reprogramming expert. She is a top 10% ranked podcast host with 5 years’ experience in events production and volunteer team building for Tony Robbins.    As the Host of The Happiness Habit Podcast and Founder of Re-Authenticated, she helps people create an identity of freedom through authenticity so you can end self-abandonment, heal your nervous system of emotional addictions, and stop keeping the secret of you. Her workbook, “Re-Authenticated,” a revolutionary self-transformation guide to personal freedom, is releasing on Amazon this fall.    She is a sought after thought leader specializing in intensive transformation in the behavioral health field. Her expertise has been featured in the Kansas City Star, KCTV 5, Mental Health News Radio Network, Rumble, Voyage, & Authority Magazine. Known as “The Authenticity Anti-Hero,” she helps people overcome anxiety, overwhelm & self-doubt to increase their income, productivity & confidence!   Listen to this informative Sharkpreneur episode with Kara Payton about her new book, The Happiness Habit. Here are some of the beneficial topics covered on this week’s show: - How pursuing traditional methods of success doesn’t always lead to happiness. - Why having prominent figures in your life as mentors can be life changing. - How it’s important to show genuine emotions and to connect deeply with others without any pretense or staging. - Why people need to challenge their false beliefs and make positive changes in their lives. - How people should be open to finding the truest versions of themselves.   Connect with Kara: Guest Contact Info Instagram @karapayton_   Links Mentioned: karapayton.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Brain Friendly Workplace Friederike Fabritius, FriederikeFabritius.com   – The Sharkpreneur podcast with Seth Greene Episode 985 Friederike Fabritius Friederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries.    Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again.   Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace. Here are some of the beneficial topics covered on this week’s show: - How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition. - Why you should trust you gut and follow you instincts. - How supporting different brain types in your business will allow for optimal performance. - How many companies haven’t fully embraced neurodiversity and why that is a mistake. - Why employees should have the freedom to choose how they reach their goals.   Connect with Friederike: Guest Contact Info Twitter @FriederikeFab Instagram @friederikefabritius Facebook facebook.com/FriederikeFabritius LinkedIn linkedin.com/in/friederikefabritius   Links Mentioned: FriederikeFabritius.com Learn more about your ad choices. Visit megaphone.fm/adchoices

My Favorite Part is the Failure Jamie Sheppard, Mauka Digital   – The Sharkpreneur podcast with Seth Greene Episode 984 Jamie Sheppard Jamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it’s his favorite!   Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success. Here are some of the beneficial topics covered on this week’s show: - How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts. - Why businesses shouldn’t lay off their sales force or marketing agencies during difficult times. - How cutting off inbound sources of revenue is detrimental to a business’s growth. - Why embracing failure and learning from it allows people to improve their companies. - How AI is a great tool but shouldn’t be used for content creation.   Connect with Jamie: Guest Contact Info Twitter @MaukaDigital Facebook facebook.com/MaukaDigital LinkedIn linkedin.com/company/maukadigital   Links Mentioned: maukadigital.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Amazon Inventory Optimization Chelsea Cohen, SoStocked.com   – The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea Cohen Chelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others.   Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization. Here are some of the beneficial topics covered on this week’s show: - How it’s important to utilize data from Amazon’s API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis.  - Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community. - How AI can assist with data analysis but isn’t always reliable when it comes to predictions over a timeline. - Why profitability is a major concern for Amazon sellers. - How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes.   Connect with Chelsea: Guest Contact Info Facebook facebook.com/SoStocked LinkedIn linkedin.com/company/sostocked   Links Mentioned: SoStocked.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Social Marketing Celeste Simmons, Big Social Marketing   – The Sharkpreneur podcast with Seth Greene Episode 982 Celeste Simmons Celeste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000’s with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns. With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options.    Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing. Here are some of the beneficial topics covered on this week’s show: - How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power. - How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative.  - How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience. - Why you should start small and then gradually increase your marketing budget. - Why it’s important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts.   Connect with Celeste: Guest Contact Info Facebook facebook.com/bigsocialmarketingcom LinkedIn linkedin.com/in/celestesimmons linkedin.com/company/bigsocialmarketing-com   Links Mentioned: bigsocialmarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Microdosing for Success Paul Austin, Third Wave   – The Sharkpreneur podcast with Seth Greene Episode 981 Paul Austin Paul F. Austin is one of the most prominent voices in the world of psychedelics. As the founder of Third Wave, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of psychedelics, personal transformation, and professional success, his work has been featured in Forbes, Rolling Stone, and the BBC's Worklife.   Paul helps leaders, creatives, and pioneers leverage psychedelics for exponential personal growth and professional development. He views psychedelics as a skill refined through mentorship, courageous exploration, and intentional use.   Learning how to master this skill will be crucial in the story of humanity’s present-future evolution.   Listen to this informative Sharkpreneur episode with Paul Austin about microdosing for success. Here are some of the beneficial topics covered on this week’s show: - How one of the biggest misconceptions about psychedelics is that they are harmful and addictive. - Why the biggest challenge in the field of psychedelic assisted therapy is because psychedelics are illegal. - How it will be a while before we see MDMA or psilocybin used in medical settings. - Why state-level legalization efforts are gaining more momentum than ever before. - How rules and regulations are needed to support the growing interest in psychedelics instead of outdated ideas from the 50s and 60s.   Connect with Paul: Guest Contact Info Twitter @thirdwaveishere Instagram @thirdwaveishere Facebook facebook.com/thirdwaveishere LinkedIn linkedin.com/company/third-wave-psychedelics   Links Mentioned: thethirdwave.co   Learn more about your ad choices. Visit megaphone.fm/adchoices

Meeting the Demands of Digital Marketing Marc Reifenrath, Spinutech   – The Sharkpreneur podcast with Seth Greene Episode 980 Marc Reifenrath You won’t find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company’s culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other’s growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.   Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing. Here are some of the beneficial topics covered on this week’s show: - How the ability to adapt to change is a key factor for a successful business. - Why you should hire team members who specialize in specific niche areas. - How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior. - Why networking and building relationships is an important part of any business. - How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values.   Connect with Marc: Guest Contact Info Twitter @spinutech Instagram @spinutech.llc Facebook facebook.com/spinutech LinkedIn linkedin.com/company/spinutech   Links Mentioned: spinutech.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Hawke Media & AI Erik Huberman, Hawke Media   – The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.   Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI. Here are some of the beneficial topics covered on this week’s show: - How marketers must understand that their marketing drives enterprise value and growth. - Why it’s important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market. - How starting a successful agency requires having a deep understanding of marketing and being the best. - Why you shouldn’t expect easy success and quick money by running Facebook ads when starting a new company. - How companies shouldn’t cut back on their marketing budget based on fear driven narratives.   Connect with Erik: Guest Contact Info Twitter @hawkemedia Instagram Facebook facebook.com/hawkemedia LinkedIn linkedin.com/company/hawkemedia   Links Mentioned: hawkemedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Innercise John Assaraf, myNeuroGym.com   – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 978 John Assaraf John Assaraf is a world-renowned mindset and behavioral expert who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show. He has written 2 New York Times best-selling books and appeared in 12 movies including the blockbuster hit “The Secret '' and "Quest For Success'' with Richard Branson and the Dalai Lama. He is passionate in helping people tap into their brain’s superpower and hidden capabilities, so they achieve their life’s biggest goals and dreams. John founded myNeuroGym.com and the Innercise app which is revolutionizing mindset coaching and mental fitness. The cutting edge “Innercises” help people eliminate obstacles and shatter limitations, as they strengthen their mind. Listen to this illuminating Sharkpreneur episode with John Assaraf about the Innercise app. Here are some of the beneficial topics covered on this week’s show: - How Innercise refers to exercises that strengthen the neuro muscles and your mindset. - How repeated actions create neural patterns in the brain. - Why it’s important to prioritize learning and improve yourself by observing successful people. - How having an effective morning routine can set you up to have an effective day. - How inner game training is transformative and impacts your personal and professional success.   Connect with John: Guest Contact Info Instagram @neurogym Facebook facebook.com/NeuroGym LinkedIn linkedin.com/in/johnassaraf linkedin.com/company/neurogym   Links Mentioned: myNeuroGym.com Rewire Your Brain Event Registration Page:  http://mkt.myinnercise.com/go/?p=JAAFF12380&w=APPINNERCISEREGISTER   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Panic to Profit Brooke Lively, Cathedral Capital   – The Sharkpreneur podcast with Seth Greene Episode 977 Brooke Lively When entrepreneurs find themselves hitting a wall in their business, they come to Brooke Lively, Cathcap's Founder and CEO. Brooke has always been a catalyst for accelerated profits - her actionable advice has helped businesses thrive for years.  When Brooke does her job, it's like a light bulb goes off in a client's mind. They see a new identity for their organization, and they're empowered to make a change that makes their world better - whether that's in time, money, reputation, or all of the above. It's big thinking, and with Brooke's help, clients can achieve whatever version of "profit" they are seeking.    What's more, Brooke is an EOS Implementer® who educates leadership teams with effective tools and processes, making her a well-rounded force for business growth.   She is a highly regarded speaker and the author of several books including her International Best Seller, From Panic to Profit. Brooke has been featured in international media including CNBC, Forbes, US News and World Report, and on podcasts such as You Are Buzzworthy, Mission Matters, The American Bar Association Modern Law Library, and The Entrepreneur Way.   Listen to this informative Sharkpreneur episode with Brooke Lively about her book, From Panic to Profit. Here are some of the beneficial topics covered on this week’s show: - How many entrepreneurs often lack understanding of the financial aspect of their business and need help. - Why an owner should be able to take a vacation and come back to an efficiently running company. - How it’s important to forecast cash flow to ensure timely payments and avoiding financial surprises. - Why businessowners must proactively hire people a plan for future growth instead of making rash decisions. -owHow entrepreneurs should track new net engagements to assess company capacity and anticipate future hiring needs.   Connect with Brooke: Guest Contact Info Instagram @cathedralcapital Facebook facebook.com/CathedralCapital LinkedIn linkedin.com/company/cathedralcapital   Links Mentioned: cathcap.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Owning a Law Firm on Purpose Luis Raul Scott Jr., Bader Scott Injury Lawyers   – The Sharkpreneur podcast with Seth Greene Episode 976 Luis Raul Scott Jr. Luis Raul Scott Jr. is a highly respected attorney, sought-after speaker, and dynamic entrepreneur who has made a profound impact in both the legal and business realms. As the co-founder of 8 Figure Firm Consulting and Bader Scott Injury Lawyers, Luis has achieved remarkable success while continuously embodying an entrepreneurial spirit. With an impressive career spanning over two decades, Luis’s role as a managing partner guided numerous families through the complexities of the legal system with unwavering dedication. Co-founding 8 Figure Firm Consulting, Luis revolutionized the legal profession by empowering fellow legal professionals to optimize and expand their practices, achieving unprecedented success in yearly predictable revenue and beyond. As the managing partner of Bader Scott Injury Lawyers, Luis exemplifies entrepreneurial excellence, passionately advocating for clients while fostering a culture of innovation. A captivating speaker and sought-after thought leader, Luis inspires audiences with both legal wisdom and the mindset required to thrive as entrepreneurs in the legal landscape. Luis’s unwavering pursuit of excellence and entrepreneurial vision have left an indelible mark on the legal industry, propelling numerous legal professionals to extraordinary heights.   Listen to this informative Sharkpreneur episode with Luis Raul Scott Jr. about purposely owning a law firm. Here are some of the beneficial topics covered on this week’s show: - Why it’s important to give a voice to your clients and stand up for them. - How focusing primarily on personal injury cases often involve a deferred ROI and contingency fees. - How it’s vital to diversify your practice so you can take on various types of cases and generate immediate cash flow. - Why business owners of all kinds should seek out mentorship. - How injecting more funds into your marketing can help generate additional leads.   Connect with Luis: Guest Contact Info Instagram @baderscott Facebook facebook.com/BaderScottLawyers LinkedIn linkedin.com/company/baderscottinjurylawyers   Links Mentioned: baderscott.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Unveiling the Path to Writing Success Michele Chynoweth, MicheleChynoweth.com   – The Sharkpreneur podcast with Seth Greene Episode 975 Michele Chynoweth Michele Chynoweth is the bestselling author of several award-winning contemporary suspense novels that re-imagine Old Testament stories from the Bible in an edgy, modern-day way. She loves helping writers become authors and is a sought-after conference speaker, professional editor, book coach, and founder of “Your Book Done Right” Master Class and Elite Coaching which runs again Oct. 2-Nov. 20.    A former news reporter, ad agency owner and marketing director, she lives with her husband in Northeast, Maryland.   Listen to this informative Sharkpreneur episode with Michele Chynoweth about unveiling the path to writing success. Here are some of the beneficial topics covered on this week’s show: - How many people suffer from writer’s block and imposter syndrome when writing a book. - Why it’s important for writers to define their goals and create their marketing strategy. - How authors should treat writing like a business by setting aside distractions and focusing on their writing process. - Why entrepreneurs and writers should be more discerning and not rush into things. - How it’s vital for authors to take time, do their research, and work with people with good references and reviews.   Connect with Michele: Guest Contact Info Twitter @AuthorMichele Instagram @michelechynoweth Facebook facebook.com/MondernDayBibleStories LinkedIn linkedin.com/in/michelechynoweth   Links Mentioned: MicheleChynoweth.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Client Attraction with Video Marketing Atiba de Souza – The Sharkpreneur podcast with Seth Greene Episode 974 Atiba de Souza Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award-Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Listen to this informative Sharkpreneur episode with Atiba de Souza about attracting clients with video marketing. Here are some of the beneficial topics covered on this week’s show: - How video is an essential marketing tool due to its popularity and the shift in consumer preferences. - How Google is favoring video content over written content, making it harder to rank written content on page one. - Why creating videos that address your customers' questions with clear answers is essential. - Why authenticity is more important than a polished appearance when making videos. - How YouTube should be utilized by businesses to educate their customers.   Connect with Atiba: Guest Contact Info LinkedIn Linkedin.com/inatibadesouza   Links Mentioned: meetatiba.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mindtrepreneur Vash Tomanec, Mindtrepreneur   – The Sharkpreneur podcast with Seth Greene Episode 973 Vash Tomanec Vash Tomanec is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. With his latest venture, Mindtrepreneur, Vash is on a mission to help 1 million entrepreneurs transform their businesses and live more fulfilled and joyous life by mastering their mindset. He does it through 1-1 and group coaching, various online programs, and in-person masterminds hosted 4x per year. Vash is known for his inspiring, present, loving, and driven nature. He is obsessed with helping people level up and live their most fulfilling lives, and he loves mastering subjects rather than just dabbling in them. His frameworks and principles have helped over 1,000 people from 35 countries. He is skilled at using the power of the subconscious mind to achieve his goals faster and live a better, more fulfilled life.   Listen to this informative Sharkpreneur episode with Vash Tomanec about Mindtrepreneur.   Here are some of the beneficial topics covered on this week’s show: - How coaching entrepreneurs on mindset instead of tactics leads to success. - Why a podcast us a great way to share deep conversations on important topics rather than delivering generic content. - How many entrepreneurs must be more specific about what they want. - Why business owners should take time once a week to evaluate and think critical about its direction. - How hiring people who are smarter than you will help your company achieve rapid growth.    Connect with Vash: Guest Contact Info Instagram @mindtrepreneur LinkedIn linkedin.com/in/vaclav-tomanec   Links Mentioned: Mindtrepreneur.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business of Hollywood Lee Stobby, LeeStobby.com   – The Sharkpreneur podcast with Seth Greene Episode 972 Lee Stobby Lee Stobby has over 15 years of management and producing experience and focuses on championing strong independent voices and quality cinema and television. He is a literary manager, producer, and principal of 2B CONT’D. His success can be attributed to his passion, extensive knowledge, and enthusiasm for films. This has enabled him to, on numerous occasions, discover raw, exciting new talent and build them into juggernauts in Hollywood.   Some of his client highlights include: Shay Hatten (JOHN WICK: CHAPTER 3, JOHN WICK 4, ARMY OF THE DEAD, ARMY OF THIEVES, DAY SHIFT), Kate Trefry (STRANGER THINGS), Isaac Adamson (#1 Black List script BUBBLES), Rodney Ascher (ROOM 237, THE NIGHTMARE, A GLITCH IN THE MATRIX), and Myroslav Slaboshpytskiy (Cannes winner THE TRIBE and upcoming THE TIGER starring Alexander Skarsgård and Dane DeHaan).   Recently, he produced dark comedy feature FOIBLES, a dark comedy starring John Karna, Carina Conti, and Deborah Wilson, which is currently in post and is the Fantasia alum Ryan Oksenberg’s feature film debut. Stobby’s other Producing highlights and credits include SISTER AIMEE, which premiered at the 2019 Sundance Film Festival and was released by 1091; WILDLING starring Bel Powley, Liv Tyler and Brad Dourif and which sold to IFC and premiered at the 2017 SXSW; HOW TO BE ALONE staring Maika Monroe and Joe Keery; PEOPLING, starring Kimmy Robertson and Josh Fadem which played at Fantasia, Fantasic Fest, and Sitges and has over 30 million online views; MUNCHAUSEN written and directed by Ari Aster; PLAY ME, a new horror short by Caleb Phillips (SXSW winning filmmaker behind THE OTHER SIDE OF THE BOX, which has over 10 million views online).   As for development, Stobby has a horror satire from Sundance and Cannes Auteur filmmaker Rodney Ascher with Greg Silverman’s Stampede Ventures producing alongside Stobby, as well as feature development set up with Matt Reeves’ 6th and Idaho, Charlize Theron’s Denver and Delilah, Darren Aronofsky’s Protozoa, Universal, Timur Bekmambetov’s Bazelevs, and Netflix.   Listen to this informative Sharkpreneur episode with Lee Stobby about the business of Hollywood. Here are some of the beneficial topics covered on this week’s show: - How working with people with intense personalities, like actors, taught hi valuable lessons about dealing with challenging situations. - Why it’s important to be a warrior in Hollywood and fight for your art and its quality. - How people in Hollywood often pass on films that end up being masterpieces. - Why it’s important to understand what audiences want and then find creative ways to cater to their expectations while staying true to your art. - How it’s important to create unique, smart, and compelling content to attract audiences.    Connect with Lee: Guest Contact Info Twitter @LeeStobby Instagram @leestobby Facebook facebook.com/leestobby   Links Mentioned: leestobby.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Barky AI Chris Barkhurst, Barky AI   – The Sharkpreneur podcast with Seth Greene Episode 971 Chris Barkhurst Chris Barkhurst, the seasoned architect of data-driven wonders, sits at the helm of Barky AI, an ambitious startup revolutionizing the field of artificial intelligence. With over two decades of experience under his belt, Chris has a deep well of knowledge, bringing transformative ideas to life in the realm of Fortune 50 companies before venturing into entrepreneurship.   Barky AI emerged from a simple yet game-changing concept: an app that presented an anonymous, secure, and user-friendly AI interface. A refreshing contrast to its competitors, the app rapidly accumulated a following of more than 50,000 users, with this number growing consistently every week.   April of this year marked a major milestone for Barky AI, with the release of the first-ever generative AI model targeting a specific market. This innovation caught the national spotlight and amassed a user base of over 150,000 during its limited run.   The following month, Barky AI further solidified its trailblazing status by launching the world's first virtual call center staffed entirely by AI. This achievement was the fruit of several months of rigorous testing and optimization. Their AI bots, armed with a vast repository of knowledge and processing power, never put a call on hold or transferred a customer, raising the bar for customer service in the digital era.   In June, Barky AI unveiled a sports card grading service developed on their AI platform. Collaborating with multiple anti-counterfeit firms and respected card graders, Barky AI crafted a sophisticated and innovative card grading process that guarantees authenticity and resists counterfeiting.    As Barky AI continues to push the boundaries of what's possible with AI, Chris Barkhurst stands at the forefront, combining visionary leadership with innovative solutions, redefining the AI landscape and paving the path for a future filled with endless possibilities. The journey of Barky AI under Chris's guidance serves as a testament to the power of innovation and entrepreneurial spirit, making him an inspiring figure in the realm of tech entrepreneurship.   Listen to this informative Sharkpreneur episode with Chris Barkhurst about Barky AI. Here are some of the beneficial topics covered on this week’s show: - How Barky AI specializes in optimizing front-end and back-end systems to work with AI. - How Barky AI differentiates itself by aggregating various AI models and finding th best response based on user questions. - Why it’s important for entrepreneurs and businesses to stay on top of constantly changing AI. - Why it’s challenging for companies to adapt to new competitors and new tools. - How it’s important for businesses to be able to easily adapt to new opportunities.   Connect with Chris: Guest Contact Info   Links Mentioned: barkyai.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Second In Command Cameron Herold, COO Alliance   – The Sharkpreneur podcast with Seth Greene Episode 970 Cameron Herold Cameron Herold is the Founder of the COO Alliance and Invest In Your Leaders Course as well as the author of Vivid Vision and The Second In Command. He’s the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less.  Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years.  Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs.  Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Master’s Program and a powerful and effective speaker at CEO and COO leadership events worldwide.   Listen to this informative Sharkpreneur episode with Cameron Herold about his book, The Second In Command. Here are some of the beneficial topics covered on this week’s show: - How having the right COO and team for different stages of growth is crucial. - Why filling the position of CEO can be difficult to accomplish. - How the CEO position varies significantly across companies making it difficult to find the right person. - Why it’s important for CEOs to identify areas of the business that energize them and drain them. - How CEOs must invest in their personal development and seek help in areas where they need assistance.   Connect with Cameron: Guest Contact Info Instagram @cameron_herold_cooalliance Facebook facebook.com/cameronherold LinkedIn linkedin.com/in/cameronherold   Links Mentioned: cameronherold.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The DealMaker Jonathan Stidd, DealMaker   – The Sharkpreneur podcast with Seth Greene Episode 969 Jonathan Stidd With an unmatched entrepreneurial spirit, Jonathan Stidd has spent the last 10 years helping founders live their dreams. Beginning his career in management consulting, Jon soon found his passions took him down the path of entrepreneurship to launch his own connected device company and mentor other founders through programs like General Assembly. Throughout his journey, Jon was drawn to digital marketing as it was the nexus of his interests across growth strategy, startups, and innovation. In 2017, he co-founded Ridge Growth Agency, which quickly became the leading digital marketing agency for equity crowdfunding - helping their clients raise a collective $500M+. Jon continues to help founders raise capital as he serves as President. DealMaker Reach after Ridge Growth was acquired by the leading capital raise platform DealMaker.   Listen to this informative Sharkpreneur episode with Jonathan Stidd about being the president of DealMaker. Here are some of the beneficial topics covered on this week’s show: - How DealMaker’s technology empowers users to take control of their capital raises and equity by creating a simple and analogous experience on Shopify. - Why people have a hard time translating their story into a resonating digital message. - How DealMaker helps create touchpoints that move potential investors along using short, compelling messages. - Why personalization plays an important role in overcoming noise in the marketplace. - How the Jobs Act opened new opportunities in the investment industry allowing mass solicitation and digital marketing for investments.   Connect with Jonathan: Guest Contact Info Twitter @dealmakertech LinkedIn linkedin.com/company/dealmakertech   Links Mentioned: DealMaker.Tech   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crush Your PPC Results with Optmyzr Fred Vallaeys, Optmyzr   – The Sharkpreneur podcast with Seth Greene Episode 968 Fred Vallaeys Fred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.   Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr. Here are some of the beneficial topics covered on this week’s show: - How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers. - Why people are concerned about the encroachment of automation and role of humans in PPC marketing. - How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation. - Why businesses and entrepreneurs should target specific preferences and locations. - How it can be difficult to stay up to date with the fast pace of Google and Google Ads.   Connect with Fred: Guest Contact Info Twitter @siliconvallaeys @Optmzr Facebook facebook.com/optmyzr LinkedIn linkedin.com/in/fredrickvallaeys linkedin.com/company/optmyzr   Links Mentioned: optmyzr.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Increasing Revenue Using Cutting Edge Marketing and Technology Hernan Vazquez, HernanVazquez.com   – The Sharkpreneur podcast with Seth Greene Episode 967 Hernan Vazquez Nothing is fluff or theory. Hernan Vazquez has worked with the brightest minds in digital marketing and direct response from around the world. He also consults with several 7 and 8 figures business so he knows what works, what doesn’t, and what can be applied to your website today. Hernan also had the privilege of working and being mentored by the likes of Frank Kern, Dan Kennedy, Todd Brown and many others. This has allowed him to launch and grow several 7 figure companies from the ground up and attract and collect thousands of paying customers and hundreds of thousands leads, on a monthly basis.   Listen to this informative Sharkpreneur episode with Hernan Vazquez about increasing revenue using cutting edge marketing and technology. Here are some of the beneficial topics covered on this week’s show: - How business owners should be utilizing paid advertising, sales funnels and email marketing. - Why it’s important to stay on top of the ever-changing digital landscape. - How focusing on fundamentals and understanding human psychology is crucial for success regardless of technological changes. - Why artificial intelligence is game-changing in the marketing world. - How it’s crucial to continue to work on being a better leader and manager while empowering your team members.   Connect with Hernan: Guest Contact Info Twitter @hernan07 Instagram @hernanvazquezmarketing Facebook facebook.com/hernanvazquezim LinkedIn linkedin.com/in/hernanvazquez   Links Mentioned: hernanvazquez.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From 0 to 100 Million Gary Garth, Great Dane Ventures   – The Sharkpreneur podcast with Seth Greene Episode 966 Gary Garth Gary Garth is a serial entrepreneur, Founder & CEO of 360° Solution for Behavioral Health Center elev8.io, Author of ‘The Zero to 100 Million Sales Blueprint‘ book, and ‘The Goals, Grit & Greatness‘ Planner. He also leverages his resources via Great Dane Ventures as an angel investor, helping high-potential startups go-to-market, scale, and become profitable via 360 degrees sales and marketing support, incubator programs, advisory services, and proprietary technology, engineered with the purpose of empowering entrepreneurs. For more Gary’s story   Listen to this informative Sharkpreneur episode with Gary Garth about going from 0 to 100 million. Here are some of the beneficial topics covered on this week’s show: - How entrepreneurs will have different steps to take depending on where they are in their journey. - Why people must overcome the idea that no one can do it as well as the founder. - How you must build trust in the team while allowing your team members autonomy to execute their tasks. - Why business owners need to find the balance between enabling success while not micromanaging their workers. - How selling or exiting a company puts entrepreneurs at risk of giving up their secret sauce.    Connect with Gary: Guest Contact Info Instagram @iamgarygarth Facebook facebook.com/iamgarygarth LinkedIn linkedin.com/in/garygarth   Links Mentioned: elev8.io garygarth.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Coaching for Character Gary Waters, CoachWaters.com   – The Sharkpreneur podcast with Seth Greene Episode 965 Gary Waters Coach Gary Waters spent 11 seasons (2006-2017) as Winningest Coach in Cleveland State University’s Program History. As Head Coach for the Vikings, he led CSU to six postseason invitations during his tenure, including reaching the second round of the 2009 NCAA tournament. In 2008 Waters was named the Horizon League coach of the year. In addition, all seniors who were in the program during Waters' tenure have graduated with their degree, and the program received four consecutive public recognition awards from the NCAA (2012-16) for having an academic performance rate that was in the top–10 percent nationally. With over two decades of experience in coaching, Waters has seen many changes within the profession over the years, and has worked tirelessly to instill a core of values and integrity, both on and off the court. Gary Waters is a Detroit, Michigan native and a 1969 graduate of Mackenzie High School. Waters graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978 and an M.A. in Educational Administration from Central Michigan in 1976. Waters is also a member of the Ferris State University & Kent State Hall of Fames. He has also been recently inducted in 2019 to the Detroit High School Hall of Fame. He is married to the former Bernadette Amos, with two children Sean and Seena, and seven grandchildren.   Listen to this informative Sharkpreneur episode with Gary Waters about coaching for character. Here are some of the beneficial topics covered on this week’s show: - How the business community needs lessons on character building and leading with character. - Why the emphasis should be on inspiring others to have better character. - How character building is crucial in both your personal and professional life. - Why having a moral compass is essential to navigating society with integrity and ethics. - How aligning your personal values with your organization’s culture is important to avoid compromising your character.   Connect with Gary:   Links Mentioned: CoachWaters.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Build the Fort Chris Heivly, BuildTheFort.com   – The Sharkpreneur podcast with Seth Greene Episode 964 Chris Heivly Chris Heivly is one of the nation’s leading experts on launching startups and has been dubbed the “Startup Whisperer.” He co-founded MapQuest, is an angel investor, ran a corporate venture fund and 2 micro venture funds (directed over $75M) and was recently SVP Innovation with Techstars. Chris just released his new book, The Startup Community Builder’s Field Guide for founders, investors, and economic development leaders to better accelerate their ecosystem.   Listen to this informative Sharkpreneur episode with Chris Heivly about his book, Build the Fort. Here are some of the beneficial topics covered on this week’s show: - How it’s important to adopt a “Build the Fort” mindset when starting or growing a business. - How many adults overcomplicate the process of starting a business by focusing too much on a distant vision and waiting for perfection. - Why you should break up goals into smaller steps while thinking about what needs to be accomplished in the next three months. - Why socializing your idea and getting feedback from others is crucial. - How collaboration and teamwork are essential for successful entrepreneurship.   Connect with Chris: Guest Contact Info Twitter @chrisheivly Facebook facebook.com/BuildTheFort LinkedIn linkedin.com/in/chrisheivly   Links Mentioned: buildthefort.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Alchemy of Power Joni Carley, JoniCarley.com   – The Sharkpreneur podcast with Seth Greene Episode 963 Joni Carley Dr. Joni Carley’s expertise in values-driven leadership & cultural development draws on a unique depth and breadth of experience—ranging from the jungle to the boardroom, from the C-suite to the podium, the African Bush to Asian Temples, and from universities to the United Nations, where she serves as an ECOSOC consultant, and convener of the United Nations NGO Major Groups’ Unitive Cluster. Her private cultural and leadership development consulting practice helps leaders build a robust quadruple bottom line: Prosperity, People, Partnership, Planet and Peace. Joni advises, speaks and is the author of “The Alchemy of Power: Mastering the Invisible Factors of Leadership.” She is an ordained inter-spiritual minister, holds a doctorate in The Reinvention of Work, has written for publications including Kosmos Journal and Huffington Post’s blog, Thrive Global, and she co-leads international programs with Unity Earth.   Listen to this informative Sharkpreneur episode with Joni Carley about her book, The Alchemy of Power. Here are some of the beneficial topics covered on this week’s show: - How the traditional understanding of leadership focuses on profits, competition, and tangible outcomes while neglecting purpose, values, and consciousness. - Why the narrow perception of leadership has led to a leadership crisis. - How a shift is occurring and leaders are becoming more aware of the need for a holistic approach in leadership. - Why leadership must go beyond positional authority. - How a values assessment provides valuable data on an organization’s culture and highlights areas of alignment or entropy that impacts profits and employee engagement.   Connect with Joni: Guest Contact Info Twitter @JoniCarley Facebook facebook.com/JoniCarley LinkedIn linkedin.com/in/drjoni   Links Mentioned: JoniCarley.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Brands Kate DiLeo, The Brand Trifecta   – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeo Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone’s problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step. The success in Kate’s sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.   Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding. Here are some of the beneficial topics covered on this week’s show: - How entrepreneurs should learn the art of delivering a systematic brand pitch. - Why building brands requires crafting effective pitches. - How an effective pitch doesn’t overwhelm potential clients with too much information. - Why finding ways to generate passive revenue is important for any business venture. - How it’s valuable to document processes and create a brand play book to create consistent results.   Connect with Kate: Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From 100,000 in Debt to 40 Million in Revenue Matt Shoup, MattShoup.com – The Sharkpreneur podcast with Seth Greene Episode 961 Matt Shoup Matt Shoup is a Jesus follower, husband, father, an award-winning serial entrepreneur, author, keynote speaker, Spain aficionado, aspiring paella chef, Brazilian Jiu Jitsu black belt, and Spanish coffee addict. Matt’s entrepreneurial journey began at the age of 10, when he started a lawn mowing business to earn $200 for a boombox. It was then that Matt discovered his passion and love of business. Ten years later, while studying at Colorado State University, Matt was recruited by a college painting company, where he learned even more about sales, marketing, and business operations. Matt made lots of money in college and then spent three times what he made. In March of 2005, Matt was recently married, six figures in debt and working at a job he hated as a loan officer. Matt was laid off from that job, and from there, quickly founded M & E Painting with the last $100 he had to his name. M & E Painting grew quickly, and has produced over $35 million dollars in revenue since 2005. Matt and M & E Painting have received dozens of local, state, national and international business awards. Click here to see which ones. Matt has been featured in publications such as INC Magazine, Entrepreneur Magazine, BBC, Fox Small Business, Huffington Post, US News and World Report, and EO Overdrive. Matt has spoken to companies all over the world, in both English and Spanish, where he shares a refreshing and down to earth message for entrepreneurs, inspiring them to Pour Into People, and Share Their Painted Baby Stories, among other topics. Matt wrote his first book Become an Award Winning Company in 2011, and his second book, Painted Baby in 2023. Matt has founded 6 successful companies and grown them all from the ground up. All of these companies are being run by extraordinary people! These companies are M & E Painting, M & E Roofing Solutions, RiRy: Makers of The Pirate Patch Drywall Repair Tool, Northern Colorado Jiu Jitsu, M & E Real Estate Ventures and MattShoup.com When Matt is not running his businesses, he enjoys spending lots of time with his family, traveling to Spain, teaching Brazilian Jiu Jitsu, perfecting his Spanish paella cooking skills and enjoying endless cups of Spanish Coffee at Café Sevilla.   Listen to this informative Sharkpreneur episode with Matt Shoup about going from $100,000 in debt to making $40 million in revenue. Here are some of the beneficial topics covered on this week’s show: - How breaking down your goals into small manageable steps and taking consistent action each day allows you to achieve success. - Why your true strength comes from being gentle, kind, and mentally adept. - How sharing your personal story of overcoming challenges will inspire people to hire you. - Why overcoming personal obstacles and improving allows you to be a better business owner. - How business owners should embrace vulnerability and authenticity to build stronger connections with others.   Connect with Matt: Guest Contact Info Instagram @matthewshoup Facebook facebook.com/matt.shoup   Links Mentioned: mattshoup.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

From Winning on the Track to Winning in Sales Karl-Saxon McKinnie, Market Domination – The Sharkpreneur podcast with Seth Greene Episode 960 Karl-Saxon McKinnie After graduating in 1977, Karl-Saxon McKinnie went on to spend a year at Buffalo State, where he achieved great success in track and field. He emerged victorious in both the indoor and outdoor State Collegiate 400 meter competitions, showcasing his exceptional athletic abilities. Additionally, his talent shone through as he earned an indoor world ranking in the 600 meters. Following Karl's time at Buffalo State, he transferred to San Diago State University, where he continued to focus on his track and field career. Specializing in both the 400 and 800 meters, he excelled to the point of qualifying for the 1980 Olympic trials in the 800 meters. However, due to the international boycott, he was unable to compete in the Games. Notably, Karl achieved best times of 45.01 seconds in the 400 meters and 1:45.60 in the 800 meters, demonstrating his impressive speed and endurance. After Karl's athletic pursuits, he transitioned to competing for Club Olympia and the Buffalo Pioneers until an unfortunate injury forced him to retire in 1983, putting an end to his promising career in track and field. Karl's academic journey led them to earn a degree in Chemistry. However, in 1983, his interest took a turn when he discovered a passion for sales and business development. He has since dedicated himself to this field and has been successfully involved in Sales/Business Development ever since. Notably, he has developed the 10-60-4 sales system, a method that has proven to be a significant prospecting success.   Listen to this informative Sharkpreneur episode with Karl-Saxon McKinnie about turning a winning track career into a winning sales career. Here are some of the beneficial topics covered on this week’s show: - How people should continue to work hard even when faced with adversities. - Why creating connections in any industry provides opportunities for collaboration. - How athletes must sacrifice a lot to compete at a high level. - Why visualizing a positive outcome puts people into a winning mindset. - How giving your best on any given day provides you with a feeling of fulfillment in your life and career.   Connect with Karl: Links Mentioned: marketdominationllc.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Tragedy into Advocacy Mark Talley, Agents for Advocacy   – The Sharkpreneur podcast with Seth Greene Episode 959 Mark Talley Mark Talley is an accomplished individual and author who is making significant contributions to his community. In addition to founding the successful socioeconomic nonprofit, Agents for Advocacy, which addresses systemic inequalities, Mark also serves on the boards of African Heritage Food Co-op, Habitat For Humanity - Buffalo, Literacy Buffalo Niagara, and Community Canvases. Through these organizations, Mark actively participates in initiatives that uplift marginalized communities, promote affordable housing, support literacy, and foster community engagement. Their book, 5/14 - The Day the Devil Came to Buffalo, based on the terrorist attack in which their mother was a victim, was listed briefly as one of Amazon's best new releases, shed lights on their personal journey and inspiring others. Mark's resilience, determination, and commitment to social justice continue to make a lasting impact in the fight against injustice and inequality.   Listen to this informative Sharkpreneur episode with Mark Talley about turning tragedy into advocacy. Here are some of the beneficial topics covered on this week’s show: - How systemic racism and gun violence affects individuals, families, and communities. - Why it’s important to take part in a community and give back to that community. - How the African Heritage Food Co-Op address food inequality and food deserts in Buffalo. - Why Mark became involved with the organization Literacy Buffalo Niagra. - How Mark dedicates his time fighting systemic injustices and inequalities and why others should do the same.    Connect with Mark: Guest Contact Info Instagram @agentsforadvocacy   Links Mentioned: agentsforadvocacy.org   Learn more about your ad choices. Visit megaphone.fm/adchoices

Savage Global Marketing Christopher Savage, Savage Global Marketing   – The Sharkpreneur podcast with Seth Greene Episode 958 Christopher Savage Christopher Savage is the visionary founder of Savage Global Marketing and the driving force behind the success of over 530 companies. Over the last decade, his passion for creative advertising strategies and methods has helped businesses of all sizes – from small start-ups to Fortune 500 giants like Coinbase, The Carlyle Group, and the original creators of Garage Band for Apple – save time and money while experiencing exponential growth.   Christopher’s marketing journey began during the Myspace era when he first dipped his toes into the world of SEO. Since then, he’s been relentlessly focused on creating immersive, surround-sound advertising experiences that make brands thrive in our fast-paced, hyper-connected world. By utilizing a wide array of ad channels, crafting compelling video creatives, and weaving powerful messaging that resonates with your target audience, Savage Global Marketing consistently exceeds expectations and delivers jaw-dropping results that turn heads.   Listen to this informative Sharkpreneur episode with Christopher Savage about Savage Global Marketing. Here are some of the beneficial topics covered on this week’s show: - How having a strong online presence can help businesses achieve significant growth. - How many business owners lack direction in their marketing efforts and jump from one agency to another expecting difference results while the agencies use similar strategies. - Why it can be difficult to find the right talent who understand the industry, the opportunities for growth, and the demands of the marketing space. - How it’s important to work with companies who are fueled for success and genuinely care about their reputation. - Why marketing agencies should be versatile and be able to adapt to the unique needs of their clients.   Connect with Christopher: Guest Contact Info Twitter @savageglobal Instagram @savageglobalmarketing Facebook facebook.com/savageglobal LinkedIn linkedin.com/company/savage-global-marketing   Links Mentioned: savageglobalmarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Crafting Winning Social Media Campaigns David Alvarez, DCA Media Consulting   – The Sharkpreneur podcast with Seth Greene Episode 957 David Alvarez David C. Alvarez is the owner of DCA Media Consulting. With a passion for social media advertising and content creation, David's expertise has helped businesses of all sizes thrive in the digital world. As an experienced strategist, he has crafted winning social media campaigns and delivered engaging content that sets businesses apart. With a knack for paid social media advertising, David has trained numerous business owners, empowering them to harness the power of social media and truly understand their audience. David's talents shine through his captivating video content, tailored for both organic and paid social media platforms. He plays a pivotal role in the success of a multi-location family entertainment franchise, expertly navigating the ever-evolving landscapes of Facebook, Instagram, Google, YouTube, Snapchat, and TikTok advertising. David's wealth of knowledge, dynamic personality, and real-world experience make him a highly sought-after local speaker who inspires audiences to elevate their social media game.   Listen to this informative Sharkpreneur episode with David Alvarez about crafting winning social media campaigns. Here are some of the beneficial topics covered on this week’s show: - How many businesses don’t take social media marketing seriously enough. - Why it’s important to invest time, effort, and a budget into social media marketing. - How the social media landscape is always changing and what worked a few years ago might not work today. - Why businesses must have qualified individuals to handle social media advertising. - How being a consumer and creator of media, you can stay on top of a constantly changing digital marketing landscape.   Connect with David: Guest Contact Info Instagram @dca_media Facebook facebook.com/dcamediaconsulting   Links Mentioned: dcamediaconsulting.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing for Well Known Brands Molly Lopez, Sparo Marketing   – The Sharkpreneur podcast with Seth Greene Episode 956 Molly Lopez Molly Lopez is the Founder & CEO of Sparo Marketing. She is a nationally recognized, technology-forward digital marketing expert with more than 12 years of experience working in social media, content marketing, paid digital advertising, SEO, and more.    Molly is best known for producing omnichannel growth strategies that help startups, middle-market companies, and Fortune 1000s start and scale new product or service offerings, expand to new markets, or launch new ventures.    Working with household name companies such as Chiquita Banana, Lennar Homes, Sandals, and Beaches Resorts, Del Monte Fresh, Royal Caribbean Cruise Lines, Aventura Mall, LIME, CEMEX, and others, Molly has built a reputation for delivering exceptional marketing results for the most demanding of clients.    Molly founded her own digital marketing agency, Sparo, in 2019, with a mission of bringing “Big Agency” marketing services to companies for more efficient prices.    Molly is passionate about animal welfare and spends much of her free time volunteering at animal rescues locally in Miami as well as working on animal welfare advocacy alongside Friends of Miami Animals Foundation, Inc.     Listen to this informative Sharkpreneur episode with Molly Lopez about marketing for well-known brands. Here are some of the beneficial topics covered on this week’s show: - How having a reputable record will lead to more client referrals and more business. - Why one the biggest mistakes companies make is not implementing a solid CRM system and strategy. - How it’s important for your CRM system to have the ability to track and automate various touch points with consumers. - How the rapid advancement of automation technology outpaces what internal IT departments can develop so they must collaborate with marketing experts. - Why legacy companies struggle to compete with out of the box solutions.   Connect with Molly: Guest Contact Info Instagram @sparomarketing LinkedIn linkedin.com/company/sparomarketing   Links Mentioned: sparomarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Rainmaking Through Relationships David Freeman, DavidFreemanConsulting.com   – The Sharkpreneur podcast with Seth Greene Episode 955 David Freeman Award-winning author and consultant David H. Freeman, J.D. teaches lawyers how to become powerful rainmakers so they can attract great clients, multiply their income, expand their influence in their firms and achieve more satisfying careers.   A former lawyer from New York, he is a two-time, all-time, best-selling author (overall, he has authored and coauthored 15 books on business development, cross-selling and leadership) and he was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach for three consecutive years in their national surveys.   Listen to this informative Sharkpreneur episode with David Freeman about becoming a rainmaker by creating relationships. Here are some of the beneficial topics covered on this week’s show: - How lawyers must build genuine relationships and create a high-profile brand to positively influence their target audience. - How using the balanced scorecard approach helps law firms measure and improve their performance on multiple levels. - Why creating industry reports and leveraging your network helps build connections. - Why you should reach out to conference attendees who you didn’t meet during an event. - How writing for reputable platforms allows you to effectively leverage your authority.   Connect with David: Guest Contact Info Twitter @freemanconsult LinkedIn linkedin.com/in/davidfreemanconsulting   Links Mentioned: davidfreemanconsulting.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Tricks to Increase Client Retention Keaton Walker, ItsKeaton   – The Sharkpreneur podcast with Seth Greene Episode 954 Keaton Walker In 2018, Keaton Walker was hired to help his family business--a local swim school in Utah--with marketing. Eventually, he left the family business to open his own marketing agency servicing orthodontists all over the US and Canada.  4 years later, his marketing agency OrthoPatients was acquired after helping over 140 orthodontists to grow their practices through innovative social media marketing and appointment booking processes.  Today, Keaton helps marketers in all realms through his consulting business and online brand, ItsKeaton.    Listen to this informative Sharkpreneur episode with Keaton Walker about tricks to increase client retention. Here are some of the beneficial topics covered on this week’s show: - How advertising on social media is the most effective and trackable form of advertising. - Why you should find your niche and stick to it. - How it’s important to set proper expectations for clients when it comes to the marketing process. - Why it’s important to be likeable and provide excellent customer service. - How variation testing should be used from the beginning to speed up the process and achieve desired results for clients sooner.   Connect with Keaton: Guest Contact Info Instagram @itskeaton__   Links Mentioned: itskeaton.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week’s show: - How it’s important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

The 95% of Behavior Marketers Ignore Neale Martin, Sublime Behavior Marketing   – The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices.  Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components. Recently, clients engage Neale to apply these behavioral methodologies to organizational change. Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell’s Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.     Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore. Here are some of the beneficial topics covered on this week’s show: - How Neale’s book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior. - Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers. - How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior. - Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones. - How simplifying the decision-making process can drive market adoption and attract customers.   Connect with Neale: Guest Contact Info Links Mentioned: sublimebehavior.com Learn more about your ad choices. Visit megaphone.fm/adchoices

E-Commerce Email Optimization Jacob Anson, agencyJR   – The Sharkpreneur podcast with Seth Greene Episode 951 Jacob Anson Jacob R. Anson is the Co-founder of agencyJR - a leading eCommerce email marketing agency with over $50m in email marketing revenue and over 500 serviced eCommerce stores over the last 3 years.    Listen to this informative Sharkpreneur episode with Jacob Anson about e-commerce email optimization. Here are some of the beneficial topics covered on this week’s show: - Why email marketing can be more efficient than Facebook ads. - How it’s important to utilize email automation and to set up core automations to generate extra revenue. - Why you must understand your target audience and their wants and needs. - How having well defined positions and documented responsibilities makes it easier to scale your team. - How being a fully remote company offers freedom and flexibility to its team members.   Connect with Jacob: Guest Contact Info Instagram @agency.jr   Links Mentioned: agencyjr.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

RedFork Marketing Dave Diaz, RedFork Marketing  – The Sharkpreneur podcast with Seth Greene Episode 950 Dave Diaz Dave Diaz is an entrepreneur with an ultimate drive to help build strong communities. He is the Director of Marketing and Founder at RedFork Marketing in Orlando, FL. He worked for one of the top tech companies in the world, Apple, for nearly a decade, learning and taking insight from some of the most influential marketing we have seen to date.  In his tenure at Apple, he had the opportunity to meet hundreds of small business and franchise owners who showed great care and compassion for their craft. He noticed, however that when it came to marketing, these passionate owners, many times, didn’t know how to attract the right customer.  Dave’s passion is to help these small businesses flourish, believing that small business helps build strong and capable communities. Today, he and his team of Designovators spend their days working with small business and franchise owners, realizing their passions, and helping them reach their goals through marketing and storytelling that inspires action.    Listen to this informative Sharkpreneur episode with Dave Diaz about RedFork Marketing. Here are some of the beneficial topics covered on this week’s show: - How the constant evolution of AI and trends can make marketing challenging. - Why it’s important to study and stay ahead of marketing trends.  - How having regular morning meetings gets everyone in a company on the same page. - Why storytelling is one of the most powerful tools you can use in marketing. - How businesses have to be able to adapt and thrive in a rapidly changing industry.   Connect with Dave: Guest Contact Info Twitter @redforkteam Instagram @redforkteam Facebook facebook.com/redforkteam   Links Mentioned: redforkmarketing.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Searches into Sales Joseph Kahn, Hum JAM   – The Sharkpreneur podcast with Seth Greene Episode 949 Joseph Kahn From Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily. With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status. Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see. Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also the father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM.   Listen to this informative Sharkpreneur episode with Joseph Kahn about turning searches into sales. Here are some of the beneficial topics covered on this week’s show: - How Hum JAM trains people on how to have effective SEO and digital marketing. - Why your message and method need to be in harmony with one another. - How your SEO should give you a return on your investment. - Why it’s so important to research your keywords properly. - How and SEO service should be providing new key words that will impact the client.   Connect with Joseph: Guest Contact Info Twitter @HumJAMSEO Instagram @josephskahn Facebook facebook.com/humjamdigital LinkedIn linkedin.com/in/josephskahn linkedin.com/company/hum-jam   Links Mentioned: JosephSKahn.com humjam.com   Learn more about your ad choices. Visit megaphone.fm/adchoices