SoMoCast by SoMo Borac

Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova. 

U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište?

S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su usporedivi s većinom europskih medija što se i vidi po raznim rezultatima AdExa. Ono po čemu je različito hrvatsko tržište je po navikama -  Hrvati, za razliku od drugih tržišta, zapravo jako konzumiraju medije zbog čega portali danas imaju ogromnu čitanost i brojke im ne padaju. No, gdje se tu uklapa pretplata? Iako je Stipe smatra samo jednim od izvora prihoda medija, smatra da je izrazito bitan alat za povećanje kvalitete sadržaja na tržištu.

Koji model pretplate koriste u Hanza Mediji, imaju li mediji zapravo održivi model poslovanja te kako vidi razvoj Digital odjela Hanza Medije u sljedećih 3-5 godina – saznajte u najnovijoj epizodi! 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Stipe Grubišić

https://www.linkedin.com/in/stipegrubisic/ 

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Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!

Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema potrebama tržišta.

Koje dvije društvene mreže su suvlasnici Alepha, što misli o Metaversu, ali i koji trendovi nas očekuju sljedeće godine – saznajte u najnovijem izdanju SoMoCasta! 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Ivanka Mabić Gagić

https://www.linkedin.com/in/ivanka-mabi%C4%87-gagi%C4%87-9a09a515/

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Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.

After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia.

What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this.

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Matej Lončarić

https://www.linkedin.com/in/matejloncaric/ 

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After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours come up? And how did his expertise in building digital products and user experience help him in the creation of this platform? 

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Viktor Marohnić

https://www.linkedin.com/in/viktormarohnic/

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In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.

Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.

Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!

Guest: Ozren Kronja

https://www.linkedin.com/in/ozren-kronja-777832a5/ 

HUDI

Guest: Vjekoslav Srednoselec

https://www.linkedin.com/in/vjekoslavsrednoselec/ 

dentsu Croatia

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From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.

In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models.

Join our host, Nikola, in the second episode of SoMoCast as we embark on a quest to answer the ultimate question – can AI truly enhance our lives?

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Mislav Malenica

https://www.linkedin.com/in/mmalenica/ 

Mindsmiths 

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Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.

The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.

Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!

Host: Nikola Vrdoljak, 404 agency 

https://www.linkedin.com/in/nikolavrdoljak/ 

Guest: Miran Pavić

https://www.linkedin.com/in/miranpavic/

Telegram Media Group

https://telegramgrupa.hr/ 

Hrvatska Udruga Digitalnih izdavača 

https://hudi.hr/ 

General description

SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.

Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.

If you prefer audio only, listen to us on: 

Spotify 👉 https://spoti.fi/3BNAc21 

Deezer 👉 https://bit.ly/3LIJXTP 

Apple podcast 👉https://apple.co/3dSPQB8

Follow SoMo Borac powered by Httpool on social media:

Facebook 👉 https://www.facebook.com/somoborac 

Instagram 👉https://www.instagram.com/somoborac/ 

LinkedIn 👉https://www.linkedin.com/company/somo-borac/ 

Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464 

Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/ 

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It's time for the last episode of SoMoCast – at least for this year! Our host Nikola was joined by CEO and co-found of Slovenian fintech start-up Leanpay – Miša Živić! Based on the Buy Now, Pay Later principle, Leanpay enables its users to shop more easily while paying in installments. How did Miša and his partner come to the idea and how did Leanpay end up with a 3 million euro investment, find out in the video below #SoMoBorac #EverythingIsDigital

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This week Nikola had the pleasure of chatting with Eyabo Macauley - Senior Business Expansion Lead at Snapchat. With over 330 million daily active users globally, Snap is the fast and most fun way to share daily moments with your friends and family.

Eyabo explained why is Snapchat listed on the New York Stock Exchange as a camera company, what’s the difference between augmented and virtual reality and what actually is the metaverse?

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His first blog post was about Oliver Dragojević, today he’s the CEO of the most used Croatian application. Yes - today Nikola is talking with Zlatko Hrkać , the CEO of Sofacore!

In the fifth episode of SoMoCast you’ll get answers to questions like how did he get the idea for Sofascore creation, where do they get all the data from, what’s the story behind the collaboration with Luka Modrić, and many more.

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Waiting in line to get your car insurance renewed is something we all hate. But – thanks to LAQO, we don't have to do it anymore.

The first 100% digital vehicle insurance in Croatia launched just a bit over two years ago and by now is already a leader in the digital insurance market. How did the whole process of creating this digital product started knows SoMoCast’s next guest – Ana Zovko, Chief Digital Officer at Croatia osiguranje, and Head of LAQO.

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Managing an agency has always been a hard job – having multiple clients, making the teams work perfectly, and tracking time of costs... this is where Productive steps in – a one-stop shop for agencies of all types and sizes. Our host Nikola talked with Productive's CEO Tomislav Car about his early beginnings, joint ventures with Porsche Digital, and how he never actually had „a real job“.

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What started in Croatia as one local, but unique museum has now spread over the four continents with over 35 museums! By the time the public in Croatia realized this, the Museum of Illusions overtook the whole world and later on was acquired by the private equity fund - Invera. What exactly is the Museum of Illusions and how does it work as a business? How do franchises work? What is the role of private equity funds and what are the further plans for the Croatian and regional market?

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5 views Sep 26, 2022 A super-app is a mobile or web application that can provide a range of services including payment and processing of financial transactions. By providing a range of services, the application becomes a well-rounded online platform for commerce and communication that covers multiple aspects of individuals' private and business lives. The most famous example is WeChat from China or Grab from SE Asia.

KEKS Pay is the most popular financial application in Croatia with more than 300,000 users. It started as a peer-to-peer payment app, while today it offers a whole range of services from paying utilities, parking, buying ENC... KEKS can be used to pay for more than 300 webshops. With all that, we can say that KEKS has a cult cool status in Croatia.

How was KEKS Pay created? What are the plans for the future? What does fintech look like in the region and what will it look like? How to launch a product like KEKS within a large corporation?

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