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Women Of Video

Women Of Video

Desiree Martinez

The Women of Video Podcast shares the stories of Women Video Creators to inspire OTHER women to start creating. In each episode, deep dive into why these women choose video, their struggles, their successes and of course get real about what happens when you are a female creator on the internet. Women of Video is partnered with VidIQ to bring you all the best episode and help you grow your Youtube channel!

229 - Prioritizing Video Content and Personal Branding for Business Growth
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  • 229 - Prioritizing Video Content and Personal Branding for Business Growth

    Get ready for an inspiring episode of the Women of YouTube podcast, where I sit down with the incredible Helen Morrison, the fifth-generation female business owner of Frownies. Join us as we dive into the transformative power of video in forging connections and revitalizing businesses for the modern era. Helen shares the captivating story of how her great-grandmother pioneered Frownies to combat wrinkles and expression lines, and we explore the evolution of this iconic brand over the years. With a keen emphasis on authenticity and genuine passion, Helen dishes on the importance of collaborating with creators and nurturing a thriving community. Plus, she sheds light on why businesses must prioritize video content and personal branding to establish meaningful connections with customers. Get ready to be inspired and empowered to make your mark in the world of video and beyond!

    Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

    Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠

    Follow Desiree at⁠⁠⁠http://t.ly/GbY4⁠⁠⁠

    Follow Helen athttp://t.ly/6hrM2 

    Chapters

    00:00 Prioritizing Video Content and Personal Branding for Business Growth Intro

    03:11 The Power of Video in Making Connections

    14:01 Creating a Buzz

    25:03 Building Lasting Relationships with Customers

    35:39 Seeking Long Term Brand Partnerships

    42:28 The Importance of Making Video Content a Priority

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
    Thu, 25 Apr 2024 - 46min
  • 228 - Build Successfully on TikTok & Knowing Your Worth

    Taz and Alessia have been creating content on TikTok for over four and a half years and have built a successful brand. They started by posting for fun and eventually started getting brand collaborations. They have diversified their income streams by creating a community app, exploring ad revenue on YouTube and Snapchat, and offering speaking and coaching services. They are also looking to develop revenue from YouTube and Facebook ads. They emphasize the importance of staying consistent, being true to yourself, and enjoying what you do. In this conversation, Taz and Alessia discuss their experience using Pinterest as a creator and the struggles they have faced on their creative journey. They highlight the importance of taking breaks and setting up systems in your business to allow for mental health and personal time. They also touch on the challenges of valuing your worth as a creator and the need for inclusivity in the industry. Overall, they emphasize the importance of knowing your worth, setting boundaries, and prioritizing self-care.


    Finding what will perform well isn’t easy, but VidIQ is my go-to solution for tracking trends, keywords, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

    Get vidIQ to blow up your channel at⁠⁠ womeonofvideo.com/vidiq⁠⁠


    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠


    Follow Desiree at⁠⁠ http://t.ly/GbY4⁠⁠


    Chapters

    00:00 Introduction to the Three-Week Rerun Series

    07:41 Showing Different Parts of Your Personality on Different Platforms

    24:57 Income Streams: Brand Partnerships, Live Streaming, Team Tanda App, and Ad Revenue

    34:48 Struggles on the Creator Journey

    45:51 Overcoming Money Blocks and Asking for Fair Compensation

    52:50 The Importance of Inclusivity and Diversity


    --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
    Wed, 17 Apr 2024 - 59min
  • 227 - The Future of the Creator Economy: Recap From the Information Creator Economy Summit

    Get ready to dive into my firsthand experience at the Information Creator Summit, where I dish on the invaluable insights and impact it has on us content creators. I'm here to spill the tea on the power of networking and forging meaningful relationships in the creator economy – because let's face it, connections are everything. Tune in as I shine a spotlight on the standout sessions I attended, from the electrifying TikTok Shop session to the deep dive into community and authenticity. Oh, and let's not forget the crucial role of AI as a tool, balanced with the undeniable need for that human touch in content creation. I'm all about keeping my finger on the pulse of industry trends and events, and I'm here to empower you to do the same. It's time to stay connected, stay inspired, and keep thriving in this ever-evolving landscape of content creation! 

    Takeaways

    Networking and building relationships are crucial in the creator economy.

    TikTok Shop is competing with Amazon and emphasizes authenticity and community in the shopping experience.

    AI is a tool, not a replacement, and human touch is essential in content creation.

    Creators should stay connected to industry trends and events outside of their niche.

    Join our Patreon for just $5!⁠http://patreon.com/womenofvideo⁠ 

    Join the Money and Youtube Clubhouse room on Fridays:⁠https://www.clubhouse.com/club/talking-youtube-by-vidiq⁠

    Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

    Get vidIQ to blow up your channel at⁠ womeonofvideo.com/vidiq⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠https://womenofvideo.com/Spreadshop⁠

    Follow Desiree at⁠ http://t.ly/GbY4⁠

    Chapters

    00:00 Introduction and Overview of the Information Creator Summit

    07:43 TikTok Shop: Competing with Amazon

    13:03 AI as a Tool: The Importance of Human Touch


    --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
    Thu, 11 Apr 2024 - 16min
  • 226 - Expanding Beyond Borders: Building a Global Brand

    Get ready to broaden your horizons as I dive into the pivotal topic of expanding beyond borders as a creator and crafting a truly global brand. Join me on a journey through the endless opportunities and boundless benefits of reaching audiences far and wide, and the game-changing potential of generating income from diverse countries. I'll be introducing you to adobaro, a groundbreaking platform designed to help creators repurpose their content for Chinese social networks, and uncover the sponsorship and income opportunities it opens up. But it's not just about platforms; it's about mindset. I'll be stressing the importance of thinking beyond borders and sharing actionable tips on how to tap into international markets. If you're ready to break free from boundaries and take your creator journey to new heights, this episode is your passport to success! 

    Get started with adobaro: https://home.adobaro.com/ 

    Takeaways

    As a creator, it is important to think beyond your borders and consider expanding your reach and building a global brand.

    Reaching a wider audience in different countries can lead to more followers, admirers, and potential customers.

    Expanding beyond borders opens up opportunities for income generation through affiliate programs, sponsorships, and partnerships with brands in different countries.

    Platforms like adobaro can help creators repurpose their content for Chinese social networks, allowing them to tap into the Chinese market and access new income streams.

    Building a global brand requires effort and strategic planning, but it can lead to increased fame, fortune, and success as a creator.

    Join our Patreon for just $5!⁠http://patreon.com/womenofvideo⁠ 

    Join the Money and Youtube Clubhouse room on Fridays:⁠https://www.clubhouse.com/club/talking-youtube-by-vidiq⁠

    Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

    Get vidIQ to blow up your channel at⁠ womeonofvideo.com/vidiq⁠

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at⁠https://womenofvideo.com/Spreadshop⁠

    Follow Desiree at⁠ http://t.ly/GbY4⁠

    Chapters

    00:00 Introduction: Importance of Expanding Beyond Borders

    02:59: Building a Global Brand

    06:21: Reaching a Wider Audience

    09:10: Income Opportunities

    11:29: Repurposing Content for Chinese Social Networks

    14:17: Thinking Beyond Borders

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
    Thu, 04 Apr 2024 - 15min
  • 225 - Unveiling Heather's Journey from Mommy Blogger to Influencer Extraordinaire

    Get ready for an eye-opening episode as I sit down with Heather, a remarkable YouTuber and influencer, to uncover her journey of motherhood intertwined with content creation. Heather spills the tea on how she stumbled upon the Amazon Influencer program, transforming her passion into a lucrative income stream through videos and reviews. From ditching janky phone recordings to crafting high-quality influencer content, Heather dishes on the evolution of her brand and how she started charging brands for her expertise. But that's just the tip of the iceberg; we dive into the booming world of mommy bloggers and how Heather channels her content to fuel her wanderlust. Join us as we delve into the nitty-gritty, from setting rates and packages to mastering affiliate marketing and turning opportunities into income. If you're looking to kickstart your journey as a content creator, Heather's got the insider advice you need to thrive. It's a conversation bursting with insights, wisdom, and actionable tips you won't want to miss!

    Takeaways

    Starting a YouTube channel and blogging can be a great way for moms to make extra income and stay connected.

    The Amazon Influencer program can be a lucrative opportunity for influencers to earn income through videos and reviews.

    Transitioning from janky phone videos to high-quality influencer videos can lead to increased success and higher earnings.

    Mommy bloggers played a significant role in the influencer marketing industry and paved the way for other creators. When setting rates, it's important to value your time and expertise. As you grow, your rates can increase.

    Investing in higher quality videos can lead to better sales and more value for your audience.

    Affiliate marketing can be a valuable source of income, but it's important to choose programs that align with your brand and offer fair commissions.

    Bridging influencer marketing and Japan Fam can be challenging, but focusing on a specific niche and pitching relevant opportunities can lead to success.

    Opportunities as a content creator can be turned into income through strategic partnerships, tax deductions, and leveraging your expertise.

    The best time to start as a content creator is now. Take advantage of free resources, join supportive communities, and focus on providing value to your audience.

    Join our Patreon and catch all the bonus content at http://patreon.com/womenofvideo 

    Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

    Get vidIQ to blow up your channel atwomeonofvideo.com/vidiq

    Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!

    Get started with Spreadshop at https://womenofyoutube.com/Spreadshop

    Follow Desiree athttp://t.ly/GbY4 

    Follow Heather at https://www.instagram.com/usjapanfam/ 

    Chapters

    00:00 Introduction

    02:05 Starting a YouTube Channel and Blogging

    07:07 Discovering the Amazon Influencer Program

    08:59 Starting a Hair Channel

    10:28 The Rise of Mommy Bloggers

    12:20 Transitioning to Video Content

    14:14 Using Content to Support Travel Addiction

    26:01 Transitioning to High-Quality Influencer Videos

    27:49 Setting Rates and Packages

    32:08 Improving Video Quality

    34:29 Affiliate Marketing

    41:57 Bridging Influencer Marketing and Japan Fam

    46:16 Turning Opportunities into Income

    51:54 Advice for Getting Started

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
    Thu, 28 Mar 2024 - 55min
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