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Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries. Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses. Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
- 130 - 130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.
Established in 2020 and situated in Langley, BC, Mindful Monk creates functional and delicious dark chocolate snacks. Alice, the driving force behind the business exclusively utilizes pure monk fruit juice as the sweetener for her chocolates - a first within the category. During our long and winding conversation, among many things Alice revealed her genuine dedication to well-being - both in life and through her business. ________________________________________ Find Alice & Mindful Monk here: Web: https://mindfulmonk.co/ IG: @mindfulmonksnacks Email: alice@mindfulmonk.co ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 05 Sep 2023 - 54min - 129 - 129. A Conversation with Melinda Divers, CEO & Founder of Moonshine Mama’s Elixirs & Tonics
In today's episode, Melinda takes us on a journey through the foundational story of Moonshine Mama's. Starting with her motivation for natural health and healing after a stage 3 cancer diagnosis in 2011, right through to the development and launch of the business crafting activated turmeric elixirs on Salt Spring Island. Discover some of the challenges Mel overcame, her passion for natural ingredients and how Moonshine Mama's continues to nourish and revitalize health-conscious individuals nationwide! ________________________________________ Find Mel & Moonshine Mama’s here: Web: https://moonshinemamas.ca/ IG: @moonshinemamaselixirs Email: mel@moonshinemamas.ca ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Wed, 09 Aug 2023 - 55min - 128 - 128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand Accelerators
It was a pleasure sitting down again with Dominica, who graciously bestowed us with her invaluable insights across a broad spectrum of subjects. From providing a comprehensive overview of this year's Planted Expo to delving into the mechanics of improving your COGS. Dominica and I also explore the challenges and opportunities that the CPG industry presents, while shedding some light on some essential qualities necessary for entrepreneurs to flourish in this constantly evolving industry. Prepare yourself for an enlightening conversation that promises to inspire and educate all aspiring CPG business owners and operators. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world. In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/ IG: @plntlife_brand_accelerators Email: dominica@plntlife.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 18 Jul 2023 - 1h 12min - 127 - 127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling Foods
In 2020, Chae and Jim founded Earthling Foods, a dedicated gluten-free specialty production bakery located in Port Coquitlam. Their expertise lies in crafting exquisite gourmet Dacquoise, which they recently rebranded and trademarked as Dacarons™. During our extensive conversation, we explore various topics including the inspiring founding story, their recent rebranding journey and some of the unique production methods that they have employed. Thanks to their extensive distribution network, Earthling Foods' signature creation, Dacarons™, can be enjoyed in over 80 locations. These establishments consist of a select group of independently owned, third-wave cafés that align perfectly with the ethos of Earthling Foods. To ensure widespread availability, the distribution of Dacarons™ is facilitated by Sysco Vancouver, Kelowna and Victoria, further cementing their reach and impact. ________________________________________ Find Chae & Jim @ Earthling Foods here: Web: https://www.earthlingfoods.ca/ IG: @earthlingglutenfree Email: info@earthlingfoods.ca ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Wed, 05 Jul 2023 - 54min - 126 - 126. Year 1 in the books with Miki Talebi, Founder and CEO of oomé
On for a second time, Miki and I jump deeper into oomé’s first year of business with a big focus on the wins and challenges that have shaped their business model. Miki's startup journey will resonate with many entrepreneurs who have encountered typical obstacles and critical decision points in the food production industry. If you're someone who dreams of turning your idea into reality I recommend going back to episode 95 to hear Miki’s initial startup story prior to listening to this episode. Together, both episodes serve as a powerful example of how much can be achieved within a single year when you commit 100% of yourself to your vision & business. ________________________________________ Find Miki & oomé here: Web: https://www.thisisoome.com/ IG: @thisisoome LinkedIn: Miki Talebi Email: miki@thisisoome.com Brand and packaging design by Tyler Quarles @ https://www.quarles.studio/ Product Photography: Abby Wiseman @ http://abbywiseman.ca/ Miki’s book recommendations: Indra Nooyi - Former Chairman and CEO of PepsiCo “My life in full” Mike Fata - GROW: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur Phil Knight – “Shoe Dog”: A Memoir by the Creator of Nike ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sun, 18 Jun 2023 - 56min - 125 - 125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural Foods
During today's chat, Randy generously pulls back the curtain on distribution and provides some great tips for brands currently working with or considering partnering with a distributor. We also dig into the story of his family's rich history in the business and their journey of building their own brand, Wescana Foods. Additionally, we touch on their recent acquisition of What The Flour and Randy sheds some light on the delicate art of balancing business and family life. Get ready for an engaging conversation that offers practical advice and some fun anecdotes from the world of CPG distribution. ________________________________________ Randy leads his family business, Nationwide Natural Foods - A distributor that specializes in a wide variety of natural, organic, gluten-free, vegan and vegetarian products to retailers across Canada. Their extensive product range includes their own Wescana Foods and most recently What The Flour, along with a variety of other great brands all catering to diverse consumer preferences. ________________________________________ Find Randy here: Web: https://nnfd.ca/ Cell : 778 885 0348 LinkedIn: Randy Sihota Email: randy@nnfd.ca ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sat, 10 Jun 2023 - 56min - 124 - 124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photography
Doaa shares her personal journey into photography - from being inspired by her cultural background, sunlight and slow living. The importance of capturing the essence of a product through the collaborative nature of working with CPG founders and the significance of aligning the photographer's vision with the brand's identity. We also touch on the lost art of film photography, current day digital and what the future may look like with the fast approaching Ai generated art movement. Get ready for an incredibly fun and insightful conversation that will inspire both photographers and CPG founders alike. ________________________________________ Find Doaa Jamal here: Web: https://www.doaajamal.com/ IG: @doaajamal_ Email: doaa.mq@gmail.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 30 May 2023 - 55min - 123 - 123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
Founded in 2018 and based in Okotoks, Alberta - GroundUp Eco Ventures takes a unique approach to environmental innovation by upcycling cafe and brewery waste ingredients to produce delicious super flours, baking mixes and high-value oils. Shawn and I explore the GroundUp startup journey, genuinely innovative & technical upcycling process / facility build, upfront funding required and brand development to name just a few topics of conversation. You can find the full range of GroundUp products available via their online store, Amazon.ca and retail locations in Alberta & BC here ________________________________________ Find Shawn & GroundUp here: Web: https://www.groundupev.com/ IG: @groundup_ecoventures Email: Shawn@groundupev.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 22 May 2023 - 1h 02min - 122 - 122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
Join me as I chat with Natasha Compton, the founder and owner of BeCurious PR, a leading agency that helps beauty, food and lifestyle entrepreneurs establish a PR foundation to expand their presence in North America. With over 20 years of experience, Natasha shared her insights into building buzz that drives growth, connecting brands with media, influencers, customers, and partners. We also discuss the current and future impact of Ai on the industry, along with the various services that BeCurious PR provides, including PR Foundation Strategy, Brand Positioning, Founder Narrative, and Media Trend Audits. If you're an entrepreneur looking to disrupt your industry and fuel your brand's growth, this conversation is a must-listen! ________________________________________ Find Natasha & Be Curious PR here: Web: https://becuriouspr.com/ IG: @becuriouspr Email: natasha.compton@becuriouspr.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 16 May 2023 - 45min - 121 - 121. Planting the Seeds for a Successful CPG Brand launch: Insights from Dominica Bay of PLNT LIFE Brand Accelerators
During today's conversation, Dominica and I covered a lot of ground with a big focus on what it takes to successfully launch a CPG brand in the food industry. We explored recipe development, Co-Packing, distribution and brand management with Dominica emphasizing the importance of innovation and keeping up with the latest trends to create standout products. We also discussed the growing demand for plant-based products and the future in this particular space. It was a fast-paced and fun conversation with Dominica that I'm sure will provide some valuable insights into the world of CPG for you all. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world. In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/ IG: @plntlife_brand_accelerators Email: dominica@plntlife.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 08 May 2023 - 1h 09min - 120 - 120. Crafting a Product Market Fit with Mitch Cobb, Co-Founder and CEO of Libra Non-Alcoholic Beer
Join me as I sit down with Mitch for an insightful discussion on his entrepreneurial journey in building Libra from scratch. We explored some thought-provoking questions such as the fundamental differences between being an entrepreneur versus considering oneself a business person, and why the skill of selling is often overlooked in formal education settings. Mitch gave us plenty of insight into some of the challenges, triumphs and pivotal moments that have shaped Libra’s success, securing funding and staying true to one's vision. ________________________________________ Libra, a division of Upstreet Craft Brewing (located in Charlottetown, PEI) is on a mission to provide a refreshing and balanced alternative in the beverage industry. Mitch and the team have created a range of non-alcoholic craft beers that offer the taste and experience of traditional craft brews without the alcohol. With a lineup that includes a Pale Ale, IPA, Pilsner, Stout, Cherry Sour and limited edition releases, Libra has garnered rave reviews and won two World Beer Awards. Available nationwide through online and in-store retailers, Libra allows their consumers to make mindful choices and find balance in their lives with their exceptional non-alcoholic craft beer options. Use the promo code "LIBRA10" to get a one off 10% discount at the checkout. ________________________________________ Find Libra here: Web: https://drinklibra.ca/ IG: @drinklibra Email: mitch@upstreetcraftbrewing.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 01 May 2023 - 59min - 119 - 119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition
In this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition. Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be facing similar challenges. Use the promo code "podcast" to get 20% off their products when shopping on their website. ________________________________________ Sweet Nutrition was co-founded by Austin Calladine and Casey Parker in 2018 and is located in Saskatchewan, Canada. Their mission is to provide a healthier version of all the sweets, treats, and snacks that people love and crave on a daily basis without any negative effects on their body or conscience. Through their innovative approach, Sweet Nutrition has gained a loyal customer base and is making waves in the natural wellness space. Customers can find Sweet Nutrition's full range of products on their website at sweetnutrition.ca, as well as in many retail partners across Canada, including health food stores, fitness centers, and grocery stores. ________________________________________ Find Sweet Nutrition here: Web: https://sweetnutrition.ca/ IG: @sweetnutritioncanada Email: austin@sweetnutritioncanada.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 18 Apr 2023 - 44min - 118 - 118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing
Join us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation! Episode highlights: Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights. Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry. Aligning Goals and KPIs for Success: Learn how operators and marketing agencies can define success and establish KPIs that align with their marketing goals. Promoting Your CPG Brand at Trade Shows: Explore strategies for promoting your brand at trade shows, including pre-show planning, target audience identification and goal setting. Capturing and Nurturing Leads: A little on lead qualification, prompt follow-up, and personalized communication. Sales and Marketing Collaboration: Explore how sales and marketing can work together at trade shows to maximize results and drive success. Have a game plan, be yourself, and personalize communication for optimal outcomes. QA with the audience to finish things off! ________________________________________ Lindsay is the founder of Piquant Marketing, a Vancouver-based marketing agency established in 2016. Her team of 8 specialize in supporting food brands that prioritize transparency, fair trade, sustainability and animal welfare. Lindsay and the team offer a great range of services, including social media management, branding, design as well as influencer and content marketing. Lindsay previously featured on episode 32 of this podcast back in 2021 and I’m excited to have her back on the show for you all! ________________________________________ Find Lindsay and Piquant Marketing here: Web: https://www.piquantmarketing.com/ IG: @piquantmarketing TikTok: @piquantmarketing Email: lindsay@piquantmarketing.com ________________________________________ 👉 Check out this episode & please leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 04 Apr 2023 - 35min - 117 - 117. Navigating the High Seas of Food Production and Business Ownership with Brian Chin and Jade McConnell from Morgan’s Harbour
Episode highlights: The inception of Morgan's Harbour as a family business and Brian and Jade's role in taking it over. The challenges and opportunities of running a Jamaican patty business, including managing production, navigating the pandemic, staying competitive in a crowded market and adapting to industry changes. The early days of sales and how Morgan's Harbour's sales and marketing strategy has evolved over time. Hiring challenges, training and creating consistency in production. Morgan's Harbour's future plans and ambitions, including expanding the brand, introducing new products, and maintaining quality and tradition. ________________________________________ Morgan's Harbour, HQ’d in Port Coquitlam, BC is owned and operated by partners Brian Chin and Jade McConnell, who produce authentic Jamaican patties in three delicious flavors using fresh and high-quality ingredients. As a Jamaican native, Brian has dedicated himself to creating a true patty experience, and along with Jade, their primary goal is to share this comfort food with those seeking a unique culinary experience. Customers can enjoy the delicious flavors of their patties through various avenues, including curbside pickup fresh from their production room door (delivery is available on Skip the Dishes, Uber Eats, and DoorDash), weekend farmers markets and dozens of retail partners throughout the lower mainland. Additionally, their patties can be conveniently purchased online through Spud.ca and Fresh Prep. ________________________________________ Find Morgan's Harbour here: Web: https://morgansharbour.ca/ IG: @morgansharbour Email: info@morgansharbour.ca ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms: Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 27 Mar 2023 - 56min - 116 - 116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell
Episode highlights: The startup story of Pulp & Press Balancing work and family life as a business leader The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production Building a strong team and hiring : Skills Vs Attributes ________________________________________ Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products have a refrigerated shelf life of 180 days. Pulp & Press products can be found in over 1,000 locations across Canada, including select grocery stores, health food stores and fitness studios. Despite their rapid growth, Pulp & Press remains dedicated to their values of health, wellness, and environmental stewardship. Use the code PACKHEAVY20 for 20% off site-wide at shop.pulpandpress.com eCommerce Agency: Northern Commerce ________________________________________ Find Pulp & Press here: Web: https://www.pulpandpress.com/ IG: @pulpandpress Devin’s LinkedIn: https://www.linkedin.com/in/devinpowellpp ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Fri, 17 Mar 2023 - 1h 14min - 115 - 115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry
Episode highlights: Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations The inspiration behind founding and scaling Perk.eco Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future ________________________________________ Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a pickup/collection service, creating a closed-loop system that diverts waste from landfills and reduces the environmental impact of single-use coffee cups. By providing end-of-life solutions for cafe waste, Perk.eco is actively contributing to a more circular economy and promoting sustainability in the coffee industry. ________________________________________ Find Perk.eco here: Web: https://perk.eco/ IG: @perk_eco Email: jen@perk.eco ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Wed, 08 Mar 2023 - 39min - 114 - 114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local
Episode highlights: Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility. The challenges and rewards of building and iterating on a CPG company & production facility. The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”. Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution. ________________________________________ Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer’s market table that has grown into a thriving CPG company with a growing distribution network across Canada. The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status. You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online! Brand & packaging redesign by https://pulpandwire.com/ ________________________________________ Find the Made with Local here: Web: https://www.madewithlocal.com/ IG: @madewithlocal Email: sheena@madewithlocal.com ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 27 Feb 2023 - 51min - 113 - 113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann
Episode highlights: The Yoggu! Startup story Initial pricing strategy & competitor analysis Packaging and labeling The plant based market Manufacturing & raising capital Mentors & advisors ________________________________________ Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives. Brand Design - Chris Williams @ Rucsak ________________________________________ Find the Yoggu! here: Web: https://yoggu.ca/ IG: @yoggu.foods TikTok: @yoggu.foods Email: jade@yoggu.ca ________________________________________ 👉 Check out this episode & leave a rating & review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Follow the podcast on LinkedIn here 👉 Follow me on LinkedIn here 👉 Instagram here 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you! hayden@thepackheavypodcast.com
Tue, 21 Feb 2023 - 57min - 112 - 112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
Highlights from today’s conversation with Nima: Lifestyle Design Value propositions to focus on What’s in a name? Focus = growth Ecomm | Marketing & FB ads Packaging evolution & innovation > Spout Pouches & Single serve Cans ________________________________________ Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans. With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through. Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations. ________________________________________ Find the Broya here: Web: https://broyaliving.com/ IG: @broyaliving Twitter: @nimasoco ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 13 Feb 2023 - 45min - 111 - 111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia
Highlights from today’s conversation with Crystal: Our senses are deeply connected to our emotions & memories Technical challenges faced Working with manufacturers and co packers Searching for and leveraging Trade Marks ________________________________________ Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores. ________________________________________ Find the Cuban Lunch here: Web: https://cubanlunch.ca/ Web: https://www.rumandbutter.com/ FB: https://www.facebook.com/cubanlunch/ Email: canadiancandynostalgia@gmail.com Canadian IP Office: https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en US Patent and TradeMark Office: https://www.uspto.gov/ ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 06 Feb 2023 - 54min - 110 - 110. An always delicious, always nutritious mantra & supporting the local economy with Merissa Myles - Co-Founder of Tree Island Yogurt
Highlights from today’s conversation with Merissa: Tree Islands 10yr story Yogurt and the scientific method of dairy processing Supporting the local economy Leveraging grants & loans while primarily bootstrapping The importance of grass fed, organic and regenerative farming practices Mantra: “Always delicious and always nutritious” ________________________________________ Founded in 2012 by Scott and Merissa, a microbiologist and whole food enthusiast, Tree Island Yogurt produces high quality grass-fed, artisan yogurt in their own production facility nestled in the Comox Valley. They work with local farmers and suppliers to source 100% BC grass-fed Milk from small family farms, BC Honey, Organic Vanilla, Eco-social sugar and Organic and Canadian Fruit for their artisan recipes. Their full range of yogurts can be found at Whole Foods, Thrifty Foods and Natural & Specialty food stores right across Canada. Deal : email the team at contact.us@treeislandyogurt.com > mention today’s podcast and you will receive a coupon for a delicious tub of yogurt! ________________________________________ Find Tree Island Yogurt here: Web: https://treeislandyogurt.com/ IG: @treeislandyogurt Email: contact.us@treeislandyogurt.com Creative Agency : https://www.brandnatural.ca/ ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Tue, 31 Jan 2023 - 53min - 109 - 109. Innovating and competing in an established market with Kathryn Kavner - Co-Founder and CEO at Heyday Canning Co.
Highlights from our conversation: Rethinking a tired category Innovation & growth strategy Branding and positioning ________________________________________ Sparked by the Pandemic and located in Capitola, California - Heyday Canning Co. is the brainchild of Kathryn Kavner and co-founder Jaime Lynne (Leclerc) Tulley, who saw an opportunity to rethink a tired, commodity based category in canned goods. With 6 SKUs just hitting the shelves - the Heyday startup story consists of two highly talented and motivated founders, and a good set of challenges to work through. This is a great story to learn from! ________________________________________ Find Heyday Canning Co. here: Web: https://heydaycanning.com/ IG: @heydaycanningco Email: kat@heydaycanning.com Website Development: https://bykinful.com/ Creative Agency : https://weareoutline.com/ ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sun, 22 Jan 2023 - 47min - 108 - 108. CPG Packaging Design, Brand Identity & The Design Process with Hope Aylen - Founder & Creative Director of Designfulhope
Highlights from todays conversation: The design process Brand strategy & discovery > Brand heart Brand refresh > When is it time? Packaging design > what are your distinct assets? Design inspiration ________________________________________ Founded in 2021 and located in Vancouver, BC - Designfulhope is a purpose-driven creative agency with a unique focus on branding, packaging and graphic design for many clients planted firmly in the food based CPG category. Throughout a career spanning over 12 years, Hope has gained a reputation for her ability to create a stunningly unique brand aesthetic for her clients, translating into packing designs that set themselves apart, both on the retail shelf and online. ________________________________________ Find Desindfulhope here: Web: https://www.designfulhope.com/ IG: @designfulhope Email: hello@designfulhope.com ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sun, 15 Jan 2023 - 44min - 107 - 107. Growth strategy, funding, branding and packaging with Kailey Gilchrist - CEO / ”Sauce Boss” of NONA Vegan Foods Ltd.
During today's episode Kailey and I discuss: The Nona Vegan startup story & journey over the last 10yrs Early demo days Co Packer onboarding insights >> Sign clear contracts & hire a contract lawyer Brand & packaging evolution >> The value of flexible packaging vs glass jars Funding & growth strategy >> Visit Nona’s FrontFundr Campaign here ________________________________________ Founded in 2013 and located in Toronto, ON - NONA Vegan sells three cashew-based sauces: Alfredo, Cheesy and Carbonara, as well as two tomato and oat-based sauces: Rosée and Bolognese - all of which are packaged up in the most beautifully branded custom shaped stand up pouches. Kailey’s delicious sauces can be found in well over 400 stores across Canada (including Whole Foods and Sobeys), and over 300 stores in the US. With a FrontFundr campaign well underway offering investment opportunities for their next stage of growth - more exciting times are definitely on the horizon! ________________________________________ Find Nona Vegan here: Web: https://nonavegan.com/ IG: @nonavegan Email: kailey@nonavegan.com ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 09 Jan 2023 - 46min - 106 - 106. Emotional discipline, management of funds & market research with Brittany Charlton - Founder & CEO @ Ohh! Foods
During today's episode Brittany and I discuss: The Ohh! Foods startup story Implemented market research strategy 16 Personalities test to determine individual strengths and weaknesses and enhance team dynamic Winning Startup Fest pitch comp for $200k! $500k total investment Fractional CFO on the team to managing funds Controlling the narrative in your mind. Emotional discipline. Audit your life. "Whoever has your mind has you" Brittany’s top books The 10x rule Year of YES The four agreements Playing to win After the rain ________________________________________ Launched in 2018 and located in Toronto, ON - Ohh! Foods is an allergen conscious snacking company focused on innovating snacks that are vegan, gluten free and allergen friendly. You can find Ohh! Foods Snacking Bites, Edible Cookie Dough and Frosting in Walmart Canada, Goodness Me!, Healthy Planet, Whole Foods, & many other retailers right across Canada. To receive 15% off any Ohh! Foods product use the promo code PACKHEAVY ________________________________________ Find Ohh! Foods here: Web: https://ohhfoods.com/ IG: @ohhfoods Email: Hello@ohhfoods.com ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sat, 17 Dec 2022 - 44min - 105 - 105. International business, direct trade relationships and geeking out on Kenyan tea with Paul Bain - Founder & Tea Captain at JusTea
During today's wide ranging episode Paul and I discuss: The JusTea startup story Kenya and their thriving tea industry < the largest exporter of Black Tea in the world > Establishing tea processing 'kitchens' with farmers in Kenya Direct Trade / Farmer to market / International Trade Driving changes to the Kenyan tea act regulations _______________________________________ Founded in 2012 and located in Vancouver, BC - JusTea has been working with the Katah family and the Nandi Hills community to establish Kenya’s first-ever “Artisanal Tea Cottage Factory”. This small factory is processing orthodox teas that have never been crafted in the world market: Purple, Green, Oolong and Black artisanal Kenyan teas. The factory is fully staffed, managed and owned by small-scale Kenyan tea farmers in Nandi Hills. The Tea Board of Kenya, granted JusTea with one of the first tea processing licenses to produce these artisanal, direct-from-farm teas allowing the farmers the opportunity to earn a fair wage for their high quality crops. JusTea exclusively offers their wide range of stunning whole leaf teas via their online store, Amazon and many retail and food service locations across Canada and down into the States. Take advantage of 20% off any online purchase by using the promo code packheavy20 ________________________________________ Find JusTea here: Web: https://justea.com/ IG: @justeakenya Email: paul@justea.com Paul’s Top 5 books Ramping your brand Get Different: Marketing That Can't Be Ignored! Never lose a customer again I’ll be back Deep work ________________________________________ 👉 Check out this episode & leave a review on the following platforms : Spotify: https://spoti.fi/3Fb2hC3 Apple: https://apple.co/3uyFrzC Amazon: https://bit.ly/3Fxz99C Podbean: https://bit.ly/3hbBPAn 👉 Please support this podcast by checking out our show sponsor FoodPak 👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sat, 10 Dec 2022 - 53min - 104 - 104. Manufacturing in house, maintaining your faith & business expansion with Mitch Jacobsen - CEO & Co Founder of Rviita Energy Tea
During today's milestone episode and back for the second time (episode 44), Mitch from Rviita Energy Tea comes onto the show to discuss: Some lessons learned while building a manufacturing plant Maintaining a foundation of faith & gratefulness in business Understanding that sacrificing your health at the expense of the business is actually hurting your business. Marketing strategy & further national growth _______________________________________ Launched in 2018 and located in Calgary, AB - Mitch and his co-founding partners, Robert and Karly are pushing the boundaries of the energy drink market with their own NEW manufacturing facility, and innovatively packaged energy teas. With 5 SKUs in the marketplace, Rviita Energy Tea is a ready-to-drink beverage consisting of a delicious blend of tea based caffeine, golden organic honey, fruit juice, and vitamins all designed to give the consumer clean (no artificial colors or sweeteners) energy without the crash. Rviita is available from coast to coast in most major retail banners and online at rviitalize.com, Amazon.ca, Well.ca and SPUD.ca ________________________________________ Find Rviita here: Web: https://rviitalize.com/ IG: @rviitalize Email: mjacobsen@rviita.com ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Fri, 02 Dec 2022 - 45min - 103 - 103. Managing stress, business expansion and island life with Amber Isles - Founder & Owner of RockCoast
During today's episode, among many things we discuss: Early product development & proof of concept Finding the most efficient place to work within your business Managing stress and a positive mentality The ever increasing cost of doing business _______________________________________ Officially founded in 2017, RockCoast is a small-batch, gourmet chocolatier and confectioner located on Vancouver Island. Amber and her team create high quality products with natural ingredients that are free of artificial flavours and colours. With a great presence on the Island and throughout BC, RockCoast can also be found in retail locations right across Canada. If you’re on the island be sure to stop by their storefront in Saanichton to say hello OR you can take advantage of 15% off an online purchase by using the promo code PACK15 ________________________________________ Find RockCoast here: Web: https://www.rockcoast.ca/ IG: @rockcoast Email: info@rockcoast.ca ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sat, 26 Nov 2022 - 50min - 102 - 102. Shopify, niching down on your idea & packaging development with Thanh Le - Founder & owner of Le Ruhr
During today's episode we discuss: The value of working in a family business from a young age Niching down on an idea to help develop a product Market research, packaging and brand development Shopify & web development Production, ingredient shifts and its impact Business challenges & enabling a work / life balance _______________________________________ Founded in 2021 by Thanh Le and Daniel Ruhr and based in Vancouver, BC. Le Ruhr is the product of a love for baking mixed with the desire to put a business idea into play and out into the world. With three 3 constant SKUs (Earl Grey, Matcha and Toffee), and 1 Limited Edition SKU used for seasonal offerings in the marketplace, Le Ruhr’s cookie mixes can be found in multiple retail locations in Vancouver, as well as via their own shopify powered website. For 10% off at the checkout, be sure to use the Promo Code: packheavy10 ________________________________________ Find Le Ruhr here: Web: https://leruhr.com/ IG: @leruhr_ LinkedIn: Thanh Le Email: hello@leruhr.com https://www.shopify.com/ca https://designwithginza.com/ ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sat, 19 Nov 2022 - 33min - 101 - 101. Circular Economy, tech & entrepreneurship with Cody Irwin | CEO at ShareWares
During today's episode we discuss: The ShareWares startup story The pivot from Natural Source to ShareWares The ShareWares business model & flow for business participating and end users Extended producer responsibility technology & the circular economy _______________________________________ ShareWares is an affordable and scalable city-wide circular economy platform where multiple "wares” are shared and reused (take-out containers, mugs, soda cups, food storage containers, meal kit packaging, etc) across numerous industries (grocery stores, cafes, restaurants, theatres, events, stadiums, farmer’s markets, etc). At the point of sale, users pay a small refundable deposit (eg. $1.50 for a cup + lid set) to borrow the reusable cup or takeout container. When finished, a simple scan of the QR code on the container with your phone will show the closest return location. ________________________________________ Find ShareWares here: Web: https://www.sharewares.ca/ App: https://app.sharewares.ca/welcome IG: @share.wares LinkedIn: Cody Irwin Email: Cody@sharewares.ca ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Sun, 13 Nov 2022 - 41min - 100 - 100. Strategic shifts and focus with Sarah Davies - Founder of More Granola
During today's milestone episode and back for the second time (episode 24) Sarah Davies from More Granola comes onto the show to discuss: A More Granola business update! Outsourcing production National distribution with UNFI UpNext The pivot from a focused D2C to B2B strategy In store and event sampling Grants and funding _______________________________________ Based in Toronto, Ontario and founded by Sarah in 2020, More Granola was born out of a simple desire: to snack on granola chunks. Sarah was an avid granola eater from a young age and always struggled to find a brand producing fresh, chunky granola made of real ingredients. She finally decided to create the product that she was missing: a nutrition packed granola that tasted like a treat. With four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in well over 200 retail locations across Canada. ________________________________________ Find More Granola here: Web: https://moregranola.com/ IG: @moregranola_ LinkedIn: Sarah Davies Email: hello@moregranola.com https://canada.unfi.ca/upnext-supplier/ ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
Mon, 07 Nov 2022 - 38min - 99 - 99. Story time with Irma (Brcanovic) Lafleur - Director of Consumer Experience at truLOCAL
During todays episode we discuss: truLOCAL’s startup story and business model How they triggered the change of a Fedex shipping policy The 12 days of Phoenix > Rising from the ashes of a full system crash Customer experience / CX Building community truLOCAL’s 2020 acquisition ($16.7M) _______________________________________ Founded in February 2016, and with its HQ located in Kitchener, Ontario. truLOCAL is an innovative online marketplace that connects health conscious consumers to local farms and suppliers, giving them a more convenient way to access clean, locally raised meat products. Fully customizable and tailored to each individual’s personal lifestyle, all orders are placed online with the ability to select everything from box size to frequency of deliveries, including the contents of each box. Operating locally out of Ontario, Alberta and British Columbia, truLOCAL is a game changer to the relatively slow moving meat industry. ________________________________________ Find truLOCAL here: Web: https://trulocal.ca/ IG: @trulocal LinkedIn: Irma (Brcanovic) Lafleur Email: irma@trulocal.ca ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 30 Oct 2022 - 47min - 98 - 98. Building a social enterprise, grants & the importance of striking a work / life balance with Alia Sunderji - Founder of Luv The Grub
During todays episode we discuss: The Luv the Grub startup story Grants & resources available Business challenges Striking a work / life balance & prioritizing family above all else _______________________________________ Founded in 2018 and located in Vancouver, BC. Luv The Grub is an emerging social enterprise that operates at a number of levels in the food system. It captures produce seconds at the farm and produce market level that would otherwise go to waste Hires newcomer refugees through a paid culinary training program They produce delicious spreads and chutneys for the local market. To date they have hired 42 individuals, captured over 100,000 lbs of produce seconds and are carried in over 85 retailers in Canada and the U.S. Alia and the team have been recipients of the Sustainable Innovation Grant from IRCC, the Investment Readiness Fund grant, City of Vancouver Greenist City Grant, Surrey Community Grant, Peace Arch Grant and shortlisted for the Vancity Envirofund Grant. For 15% off your purchase, use the discount code PACKHEAVY15 ________________________________________ Find Luv The Grub here: Web: https://luvthegrub.com/ IG: @luvthegrub LinkedIn: Alia Sunderji Email: alia@luvthegrub.com Episode references, resources & tools: 👉 https://hellopocketed.io/ 👉 Episode 39. Leveraging grants, imperfect fruit and the luck in finding the yin to your yang with Isabelle Lam, Co-founder & COO at Remix Snacks 👉 https://trello.com/en ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 22 Oct 2022 - 54min - 97 - 97. CPG & eCommerce business climate strategy session with Neha Charnalia - Founder & CEO of SwitchGrocery
Back for the second time (episode 28) Neha Charnalia from Switch Grocery comes onto the show to chat about the current business climate (and looming recession..) for Ecomm retailers and CPG Food processors and brands. During the episode we discussed the following topics: 👉 The decline in sales / new customers / metrics and what you can potentially do about it 👉Changes to consider that may assist in surviving the next 12 months 👉 The importance of building and leveraging your network / coaches / trusted advisors 👉 What has worked for SwitchGrocery and what has NOT worked at all _______________________________________ Based in Toronto, Ontario, Switch is a Canadian online store that finds innovative and low carb food products from across the country and around the world and brings them to the tables of Canadians. They are a one stop online shop for Diabetics, people on Keto and Paleo diets, and people who are looking for healthier food options for their families. Famous for being obsessed with their customers, Neha and the team at Switch build value-add partnerships with food companies and are playing their part in solving environmental issues caused by food. As mentioned during episode 28, Neha is a proud first generation immigrant to Canada, a Chartered Accountant by trade and an incredible business mind that is evenly balanced with the creativity required to get a startup business off the ground and into the air. ________________________________________ Web: switchgrocery.com IG: @switchgrocery FB : SwitchGrocery LinkedIn: Neha Charnalia Email: contact@switchgrocery.com https://restream.io/ ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 16 Oct 2022 - 27min - 96 - 96. Cutting emotional ties, outsourcing production and preparing for investment with Justin Kopetzki - Co Owner & CEO at Justo’s Plant Based Dips
Back on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo’s operation. To say it’s been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn’t quick, and ultimately resulted in the requirement to trim their SKUs down to their strongest 3 - causing much debate and the cutting of some emotional ties when deciding to drop their Hummus dips, of which the business was launched and built. We also cover the preparation of the business for a soon to be happening investment round, a little on branding, their 1% FTP & B-Corp certifications and future aspirations. _______________________________________ With their HQ located in Victoria, BC and established in 2019 Justo’s is a business with a focus on creating delicious plant based dips, while on the mission to leave a positive impact on both people and the planet. With well over 80 retailers & restaurants serving their shelf stable and delicious dips, I'm sure you would agree that the Justo’s team of four - Justin, Eric, Tyler & Adam are not only an inspiration to watch while building something big, but always a pleasure to see and chat with at trade shows & events. ________________________________________ Web: https://justos.ca/ IG: @justos.ca LinkedIn: Justin Kopetzki Email: justin@justos.ca Simple Agreement for Future Equity (SAFE) Brand and packaging design by Hope Aylen @ https://www.designfulhope.com/ ________________________________________ 👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts Or directly on Podbean 👉 Please support this podcast by checking out our show sponsor FoodPak : https://www.foodpak.com/ 👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 09 Oct 2022 - 55min - 95 - 95. The immense value of a strong brand identity with Miki Talebi - founder & CEO at oomé
There are an infinite amount of lessons that can be learned when talking to someone who has gone all in and executing on their vision, and today's conversation with Miki Talebi certainly doesn’t disappoint. With less than a year under her belt in the operation of oomé, Miki’s startup story may ring true to a lot of you listening with some typical food production hurdles and crossroads encountered. However, the real gold in today's conversation is in Miki’s approach to the oomé brand identity, packaging development and her willingness to share her personal “why” that is driving her and the business. For anyone out there who is looking to take the leap from idea to operational reality - this episode will serve as incredible inspiration, showing just how far you can go in less than a year. _______________________________________ Founded in May 2022 and located in Vancouver, BC - oomé embodies the values of great tasting food that is ethically produced, locally sourced, good for the planet and fun! With 3 SKUs in the marketplace (Just Smoke, Maple Soy & Greek) and available in a growing number of retail locations, Miki is on a clear mission to celebrate family and great tasting food, while creating a brighter future for our planet and generations beyond us. ________________________________________ Web: https://www.thisisoome.com/ IG: @thisisoome LinkedIn: Miki Talebi Email: miki@thisisoome.com Brand and packaging design by Tyler Quarles @ https://www.quarles.studio/ ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 02 Oct 2022 - 50min - 94 - 94. eCommerce strategy, packaging decisions & building a strong co founding partnership with David Downing - Co-Founder & CEO at ChipMonk Baking
David has a strong background in Accounting (BA, Economics and an Accounting Master's Degree) and has multiple years of experience working for global professional service firms, Fortune 500 companies and a venture capital firm - setting the stage for a great co-founding partnership with Jose Hernandez at ChipMonk baking. Today's conversation (as with all Pack Heavy episodes) revolves around the startup story of ChipMonk Baking and the highs and lows that entrepreneurship and startup life can bring - but with David's strong background in finance and analytical data crunching, among many things we discuss their approach to their social campaigns, eCommerce & website development and key resources required to keep the business ticking. ________________________________________ ChipMonk is a specialty baking business that focuses on creating low-carb, no added sugar desserts. Located in Houston, Texas and founded in 2019 their mission is to empower people through mindful nutrition. They use gluten free ingredients, nut-based flours and sweeteners with a low glycemic impact and products that are perfect for anyone trying to cut sugar out of their life. ________________________________________ Web: https://chipmonkbaking.com/ IG: @chipmonkbaking Email: david@chipmonkbaking.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 25 Sep 2022 - 56min - 93 - 93. Scaling and evolving in business and life with Erica Rankin - Founder & CEO of Bro Dough
Many of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough. On today's episode Erica gets us up to speed on Bro Dough’s status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of Entrepreneurship and some critical lessons that she has learned while scaling her business. ________________________________________ Brough Dough was founded in 2019 and is Canada's first better-for-you edible cookie dough that is 100% vegan, contains plant-based protein and uses natural sweeteners. Leveraging everything that she has learned on her social media marketing journey, Erica is now also teaching brands how to grow their social media organically via TikTok. You can download her course, or sign up for more in-depth coaching where Erica will help you build a social media strategy here ________________________________________ Web: https://brodough.ca/ Web: https://www.growwitherica.com/ IG: @brodoughcanada TikTok: @brodoughcanada Email: erica@brodough.ca ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 16 Sep 2022 - 45min - 92 - 92. Entrepreneurship and mum life with Christine Yee - Founder and Owner of House of Yee Fine Foods
Located in Port Coquitlam (soon to be Richmond, BC) and launched in 2016, House of Yee Fine Foods produces premium gluten free dumplings that can be found in close to 100 retail locations from the gulf islands to the Okanagan, Online & Farmers Markets. Today's conversation with Christine covers so much ground from some critical early feedback that guided the decision to include a pack of sauce with every bag of dumplings, right through to scaling the business, production, marketing and outsourcing components of the business. ________________________________________ Christine, herself was destined to be in the food business. Her love for food started at a young age while working in the family restaurant in Regina, Saskatchewan - House Of Yee Chinese Foods. After moving to Vancouver she was inspired to start her own healthy Asian-inspired food line, which resulted in the creation of a frozen dumpling that's made with quality ingredients, has no MSG and is entirely gluten free. To pay homage to her parents and grandparents, Christine named her business House Of Yee Fine Foods. ________________________________________ Web: https://houseofyee.ca/ IG: @houseofyeefinefoods Email: christine@houseofyee.ca Tools of Titans by Tim Ferris ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 09 Sep 2022 - 57min - 91 - 91. It began with a Facebook post - Nic Simon, Founder & Owner of The Real Patty Co.
Located in Surrey, BC the Real Patty Co is another tremendous start up business that first emerged to earn a quick buck at the start of the pandemic, and has since grown into a fully fledged business after an astounding amount of demand for their Jamaican Patties. Today's conversation with Nic covers the zigs and zags that startup life is all about - from typical production challenges, increasing costs, the value and necessity of automation, marketing and sales (Nic’s bread and butter), right through to balancing home and work life. The Real Patty Co embodies what it means to be Canadian by merging the flavours from their Caribbean roots with inspiration from all of the culinary diversity that surrounds us as Canadians. You can stock your freezer with next-day delivery service from Abbotsford to West Vancouver and everywhere in between! For $5 off your first order of patties, use the promo code - Pack Heavy ________________________________________ Web: https://eattherealpatty.com/ IG: @therealpattyco Email: nic@eattherealpatty.com Pie Master - Equipment ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 03 Sep 2022 - 48min - 90 - 90. Independent BC Cranberry growers Brian & Mandy Dewit from The Bog | Riverside Cranberry Farm.
In the same vein as my two previous producer episodes with Jeff Ball from Thrive Provisions (e.82) and Brad and Sheila from Natural Farmworks (e.88), today's conversation revolves around the background story of the Riverside Cranberry Farm and the brand that has been built around their delicious Cranberries and products - The Bog. Cranberries, like many crops are typically sold as a commodity and pooled into the Ocean Spray Co Op, however Brain and Mandy made the bold decision to shift away from this model and sell 60% of their crop independently offering their Cranberries and products to retail grocery stores, wholesalers / distributors and direct to the consumer through their farm stand and online store. We touch on the history of the commercialization of cranberry growing, various Cranberry varietals used, the typical harvesting process, their product and brand development and some critical decisions that have shaped their business model to date. During the cranberry harvest (late Sep / Oct) Brian and Mandy open up the farm for tours where you can stroll the perimeter of the field being actively harvested, or follow the self guided audio tour around the farm using the QR Code system and your mobile phone. Tickets will be available for pre-booking online soon! ________________________________________ Web: https://www.riversidecranberries.ca/ IG: @theriversidebog Email: riversidecranberries@gmail.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 28 Aug 2022 - 1h 09min - 89 - 89. The first 12 months is a ride with Dana VanVeller - Co Owner and Operator of Brightside Foods
Today's episode is another great example of a business idea kicking around that came to life during the pandemic. Dana shares her experience of getting Brightside from concept to reality - covering everything from some early iterations, product and brand development and pricing strategy. There’s no doubt that an experienced team capable of leveraging a lifetime of knowledge is on a winning path - keep an eye out for Brightside and let their tasty food blow you away! _______________________________________ Founded by the folks who brought you The Burrow (formerly known as Bandidas Taqueria), and launched in July, 2021 Brightside Foods make vegetarian and vegan, restaurant quality handmade frozen meals that are quick, convenient and incredibly tasty! Their collection includes some Burrow classics like the Habanero Hot Sauce and Cornbread, as well as some original creations like the ever-popular Pinto Pocket, Breakfast Burrito, and Spicy Bean & Cheese Burrito. For the remainder of 2022, to receive 20% off your order you can email dana@brightsidefoods.com with the subject line "PACK HEAVY DEAL" to arrange a pick up time on weekdays before 4pm. This is a one time use offer. Feast: Recipes and Stories from a Canadian Road Trip: A Cookbook ________________________________________ Linktree: https://linktr.ee/brightsidefoods Email: dana@brightsidefoods.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 20 Aug 2022 - 42min - 88 - 88. It’s not success, but failure that creates change with Sheila Didomenicantonio & Brad McNish - owners & operators of Natural Farmworks / Tea’d Greens.
As a vertically integrated operation, Brad and Sheila tell the full & entertaining Tea’d Greens startup story. From some hard lessons learned during the operation of a previous business, right through to the development of some custom harvesting equipment and the purchase of their traditional processing equipment from China. With some great detailed discussion on their 8 month initial and ongoing market research and product development process, you will find that this episode truly is a great entrepreneurial story that you will learn a lot from! ________________________ Established in 2019 and situated in Bridesville, BC on rich fertile farmland with rolling hills and a pristine view of the stunning Monashee Mountain Range, Sheila & Brad's Tea’d Greens are made from organically grown, hand-harvested, young barley, wheat and oat leaves. With the guiding philosophy of working in sync with nature using regenerative practices that build soil fertility without chemical fertilizer, herbicides or pesticides, Brad focuses on growing and processing techniques, while Sheila has developed a deep knowledge of herbs and creating synergistic blends with their delicious and unique tea. For 10% off any purchase over $20 use the promo code PACKHEAVYPODCAST ________________________________________ Web: https://www.naturalfarmworks.ca/ IG: @naturalfarmworks Email: info@naturalfarmworks.ca ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 14 Aug 2022 - 59min - 87 - 87. The foundation is built, now it’s time to grow with Kyla King - Owner & Operator of Rad Jamz
Kyla generously tells the Rad Jamz story, going into great detail on the major mechanics involved when getting her jam business off the ground and out into the world. Some key takeaways from the conversation revolve around the development of her unique flavours, product testing at Farmers Markets, the game of costing out each Jam and how it has impacted her SKUs that have gone commercial along with ensuring security of fruit to keep her select SKUs in circulation year round. Exciting times ahead for Kyla and the Rad Jamz team with an upcoming and innovative shift from jars into flexible stand up squeeze pouches for their Jams, a move into their own larger production facility and a storefront opening in the very near future, along with further distribution of their delicious product! Another great conversation with a highly passionate and talented Entrepreneur for you all to learn from! ___________________________________ Located in West Kelowna, BC and founded in 2016 - Kyla creates incredibly delicious and unique jams, jellies, relish, pickles & pies at Rad Jamz and Rad Relish. With an exclusive focus on real fruit and low sugar content, Kyla and her team work with local Okanagan farmers to help use up excess fruit that would otherwise go to waste. Kyla is a Red Seal chef, working her trade from Whistler to Vancouver, over the Pacific to Melbourne, Australia in a 3 hat restaurant and then onto London England working at a 2 Michelin starred restaurant as well as staging in over 20 Michelin starred restaurants in total. After traveling abroad, Kyla spent two summers as a Sous Chef at Mission Hill Winery and two winters as Head Chef at a Heli-ski lodge before starting Rad Jamz in 2016. ________________________________________ Web: https://radjamz.com/ IG: @radjamz Email: kyla@radjamz.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 07 Aug 2022 - 45min - 86 - 86. Industry chat & the common thread that binds us all with Andrea Gray-Grant - Founder & CEO at Good to Grow
Today’s conversation with Andrea centers itself around food being the common thread that binds us all - and what better way to start the conversation than with a quote by the late Anthony Bourdain - “Food is everything we are. It's an extension of nationalist feeling, ethnic feeling, your personal history, your province, your region, your tribe, your grandma. It's inseparable from those from the get-go." ________________________________________ Andrea started in the natural and organic food industry more than 25 years ago and over that time has built a specialized resume of positions & experience, including time at Yves Veggie Cuisine and Imagine Foods, VP of Sales and Marketing at Happy Planet Foods and Owner of Tarragon Foods. As well as being the founder and CEO at Good to Grow, Andrea plays an active role in the business as the Sales, Marketing and Operations Specialist. Good to Grow has helped literally hundreds of companies launch, grow and expand their products and brands both physically and geographically, and engage with clients through business courses, coaching, mentoring and financial advisory services. ________________________________________ Web: https://goodtogrowproducts.com/ IG: @goodtogrowproducts LinkedIn: Andrea Gray-Grant Grow Your Food Business one-day workshop From The Ground Up Tradeshow ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 31 Jul 2022 - 40min - 85 - 85. Offset your CPG’s plastic footprint with Geoff King - Director of Thought Leadership at rePurpose Global
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through their pioneering ecosystem of solutions that span across advisory, action, and advocacy, rePurpose help people and companies calculate, reduce, and offset their plastic footprint (certifying them plastic neutral or negative), while empowering grassroots innovators on the cutting edge of solving these issues. On behalf of their global coalition, rePurpose eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide. To date, rePurpose has created systemic change for people across 26 countries and hundreds of brands worldwide - Some current FoodPak clients proudly engaged with rePurpose include Lita’s Mexican Foods, Quesava, Agro Roasters & Alkeme - Gluten Free Bakery ________________________________________ Web: https://repurpose.global/ IG: @repurpose_global LinkedIn: Geoff King ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 21 Jul 2022 - 25min - 84 - 84. Evolve or die with David Schneiderman Co Founder & CEO of Two Bears Coffee
We cover a lot of ground on today's episode with a big focus on the Two Bears startup story, iteration from Cold Brew to Flash Brewed Coffee, and the decision to introduce Oat Milk to their lineup. David generously discusses his multiple successes and failures throughout the years, the value of teaming up with co-founder Joe Angellotti and working with a business advisor. ________________________________________ Founded in 2014 and located in Toronto, Ontario - Two Bears Coffee sell craft roasted beans, flash-brewed non-dairy frothed lattes, and unsweetened oat milks. Their products can be purchased online and delivered in the USA and Canada through their own webstore, as well as on amazon.com & amazon.ca AND can be found in thousands of retail locations Canada wide. For 15% off use the promo code “packheavy15” at the checkout ________________________________________ Web: https://www.twobears.ca/ IG: @twobearscoffee LinkedIn: David Schneiderman - Oat Milk Aficionado ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 16 Jul 2022 - 49min - 83 - 83. Food Brokerage, CPG’s and Grocery insights with Jordan James Rogers
Jordan has over 14 years of CPG experience with 7 as the Founder & CEO of The Lloyd James Group - North America's first plant based food brokerage (acquired by the Very Good Food Co.) Since 2021 Jordan has led Very Goods Canadian Wholesale sales team and secured distribution in over 1000 Canadian retail locations. Jordan sits on numerous boards and is currently the President of the Vancouver Food Executives Club. _______________________________________ Founded in 2016 by James Davidson and Tania Friesen. The Very Good Butchers began selling their products at a local farmers market on Denman Island, BC in early 2016. James and Tania met Mitchell Scott and hired him for a business operations and marketing position in hopes of growing the company. The Very Good Butchers officially opened up their restaurant, vegan butcher shop, and production facility at the Victoria Public Market in Victoria in 2017 becoming the first vegan butcher shop to open up in western Canada. After a successful Crowdfunding campaign and Dragon's Den Appearance the company rapidly grew, eventually raising more than $4 million in an IPO on the CSE in June 2020. James and Mitchell have recently stepped down from the company with Parimal Rana announced as the new CEO. Rana was previously VP of Operations and Food Safety before moving into the CEO role. ________________________________________ Web: https://www.verygoodbutchers.com/ Web: https://www.lloydjames.ca/ IG: @theverygoodbutchers LinkedIn: Jordan James Rogers ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 08 Jul 2022 - 53min - 82 - 82. Diversifying a family legacy onto the retail shelf with Jeff Ball - Founder & CEO of Thrive Provisions
Located in Brant, Alberta and founded in 2018, Thrive Provisions is an extension of four generations of cattle farming legacy arching back to 1940. With 4 Wagyu Beef meat bar SKUs in the market that are free from artificial ingredients (nut, dairy, soy, gluten and GMO free) and the perfect high quality and delicious keto snack, TP’s Wagyu Meat Bars can be found primarily in Alberta in camping and outdoor stores, with further distribution right across Canada just starting to roll out. Today's episode covers the full Thrive Provisions story and the unique CPG model that Jeff is able to leverage. Along with some really interesting conversation around the history of the Wagyu breed of cattle and Ballco feedlots innovations, Jeff provides some insight into the value of having full control over product quality, further diversification and additional revenue streams for the family business, and why upholding best-in-class practices with the treatment of their land and animals (certified under the Verified Beef Productions Plus (VBP+) Program) and advocacy for these practices right across the industry is essential. __________________________________________________________________________________________________ Web: https://thriveprovisions.ca/ IG: @thriveprovisions LinkedIn: Jeff Ball Email: Jeff@ballco.ca ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 02 Jul 2022 - 1h 04min - 81 - 81. What 26 years in the Natural and Organic market can teach you with Ian Walker - Founder & President at Hippie Snacks & Owner of Left Coast Naturals.
In 1996 a Natural Nut Butter brand called Skeet & Ike's (developed by Ian Walker and Jason Dorland) entered the world and quickly grew into becoming an Organic snack and distribution business hustling organic popcorn, organic granola and organic trail mixes locally and down into the North Western states of the USA. In 2008, Skeet and Ike's changed gears and rebranded as Hippie Snacks and in 2009 the distribution arm of the business became its own entity: Left Coast Naturals. Today, Left Coast Naturals has a fleet of trucks, a 32,000 square foot warehouse, and a 10,000 square foot production facility located in Burnaby BC. They distribute nearly 30 brands, nearly 200 organic and natural bulk foods, and manufacture three of their own brands: Hippie Snacks, Left Coast Bulk Foods, and Left Coast Organics. With ethical and environmentally responsible practices at the forefront of their business mission, Left Coast Naturals & Hippie Snacks became one of Canada’s founding Certified B Corporations - A huge achievement in its own right. Today’s episode with Ian covers the startup story and operational nuances of Left Coast Naturals and Hippie Snacks - a great conversation for anyone in the natural and organic space who is interested in the history of the channel and shifts that an organization can see over the course of 2 decades. As Ian so eloquently put it “we’re all standing on the shoulders of the giants who came before us” - and for those who are just getting started in the industry, Ian Walker IS one of those amazingly gifted, giving and humble giants. __________________________________________________________________________________________________ Web: https://www.hippiesnacks.com/ Web: https://www.leftcoastnaturals.com/ IG: @hippiesnacks LinkedIn: Ian Walker Email: ian@leftcoastnaturals.com ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sun, 26 Jun 2022 - 1h 03min - 80 - 80. Jake Karls - Co Founder of Mid-Day Squares | You need to be building relationships and making noise
Founded by Lezlie, Nick & Jake in 2018 - Mid-Day Squares is a chocolate manufacturer based in Montreal, Quebec that many of you will be very familiar with. The trio at MDS are creating something special by strategically bringing us behind the scenes of the operation, showing the good, the bad, the ugly and everything in between. A rare approach when building a food company that looks a lot like a Nike / tech startup / reality TV show hybrid. My intention with today’s interview was to learn a little more specifically about the rainmaker / hype man / personality behind the brand - Jake Karles. His daily mindset, approach to generating content, wins, losses and most importantly some critical lessons learned throughout the process of building MDS. Enjoy! ______________________________________ With 3 SKUs designed for those on the go that want to cut their hunger and cravings in between meals, MDS Functional Chocolate Bars are everything a chocolate bar isn't and everything a protein bar wishes it was > made entirely with superfoods and ingredients that are raw, vegan, gluten-free and organic. Found Canada wide in many independent and major retail banners, and with growing distribution in the USA, getting your hands on an MDS chocolate bar couldn’t be easier - and definitely worth a couple of your hard earned $$. ______________________________________ Web: https://www.middaysquares.com/ IG: @middaysquares LinkedIn: Jake Karls ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 17 Jun 2022 - 35min - 79 - 79. Business, endurance and chocolate with Kristyn Carriere - Co Founder of Seven Summits Snacks
Based in Edmonton, Alberta and founded in 2019 by Kristyn and Leanna Carriere, Seven Summits Snacks produces high quality chocolate that is specifically targeting the niche modern endurance athlete, outdoor goer and healthy indulger. With 3 Flavours in 2 formats currently in the marketplace (The Everest, Aconcagua and Denali - and with 4 more to come) 7SS is paying homage to the tallest mountain peaks on each of the seven continents, and in memory of the late RH Fisher’s last mountaineering adventure on Mt Everest. Today's episode digs right into the 7SS startup story, current business model, their successful crowdfunding campaign, the chocolate industry and everything in between! Kristyn has her BSc. in Nutrition and Food Science and a wealth of experience creating and advising in a technical capacity for chocolate and candy bar manufacturing, nutrition panel advice, providing consumer insights, and creating quality specifications. A great episode for every founder in this space. For 15% off your first order be sure to use the promo code - CHOCO15 ______________________________________ Web: https://sevensummitssnacks.com/ LinkedIn: Kristyn Carriere Alberta Treasury Board, BoostR crowdfunding platform: https://www.atbboostr.ca/ ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 11 Jun 2022 - 50min - 78 - 78. Mixing Art with Science | A deep dive into plant based cheese with Karen McAthy - CEO & Co Founder of Lumi Foods (Blue Heron Creamery)
It was a pleasure and an honor chatting with Karen on this episode. Karen is a globally recognized leader in the field of plant-based cheesemaking, with extensive experience as a chef in addition to a concrete academic background in political science and biology. Her level of knowledge, real world experience and willingness to share on this episode puts it right up there as one of the best conversations to date for us all to learn from. As well as covering the Blue Heron & Lumi Foods startup stories, we cover Karen's immensely intimate knowledge of plant based cheese making, where it fits into our history books, the balance of art & science, old traditions & new technologies, and what the future looks like in this space. ____________________________________________ Blue Heron Creamery (Est. 2016) is Lumi’s heritage brand that produces high-quality, natural, aged, artisan plant based cheeses that are produced with newly created scientific methodologies. ______________________________________ Web: https://lumifoods.com/ Web: https://blueheroncheese.com/ Design Studio: https://arithmeticcreative.com/ Book: The art of plant-based cheesemaking, second edition, expanded by Karen McAthy LinkedIn: Karen McAthy ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 04 Jun 2022 - 58min - 77 - 77. Industry Case Study | Business, Health & Psychedelics with Jack Boon - Founder & Owner of Jungle HQ
This episode is a little different from the usual Pack Heavy Podcast that you’re used to, but one that I really enjoyed and recommend you need to hear. The fitness industry is obviously very different to the food processing and CPG world that we all know so well. I thought that it would be an interesting exercise to look outside of our four walls for inspiration, and for the reminder that business is business and some fundamentals just don't change. I met Jack in 2013 when I hired him as my personal trainer when I was living in Melbourne, Australia. It was evident from day one that Jack had an incredible amount of knowledge and passion for the fitness industry, a sincere way to connect and motivate his clients unlike any other trainer I had previously met AND a business and marketing brain that was being unleashed on his first business endeavor at the time - Gript. Today's conversation is primarily focused on Jack's highly regarded boutique gym, Jungle HQ. We touch on his social media & content creation strategy, the incredible importance of not being afraid to stand out on your own and speak your truth in a very crowded market, AND some great conversation on his experiences with Psychedelics (primarily DMT & Psilocybin) and how it's greatly impacted his mental health and outlook on life. ______________________________________ Jack is a highly regarded and sought after coach, having worked with a vast range of individuals within the general population through to celebrity actors, international models, elite athletes and high performing corporate CEO’s. The pandemic forced many to adapt their service delivery which ultimately stimulated the birth of Living Rewired. ______________________________________ Web: https://junglehq.com.au/ Instagram: @jungle_jack_ Podcast: The Living Rewired Podcast ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Sat, 28 May 2022 - 56min - 76 - 76. Pre launch strategy & selling with Damien Law - Founder at Effin’ Good Snacks
We cover a lot of ground on today's episode with Damien with a huge focus on his current pre launch strategy and formula. This is an awesome episode for anyone out there looking to hit the ground running with a growing mailing list and audience on TikTok, some sales in the bank and a big buzz around your launch into the marketplace. Get out your pen and paper - I think that Damien is executing a textbook pre launch strategy and I can guarantee that there will be something that you will be able to take and put right into play within your own business. Damien is currently in the process of reinventing your favorite sugar and carb-loaded cookies from childhood, by replacing them with Almonds and a sweetener blend (Allulose & Monk Fruit) No dairy or gluten. No long ingredient list with big words. Just a sweet, delightful treat that'll satisfy your late-night sweet tooth. ______________________________________ Web: https://effingoodsnacks.com/ LinkedIn: Damien Law TiKTok: @damienlaw123 ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 20 May 2022 - 51min - 75 - 75. Acquisitions & going public with Connie Marples - Founder of Boosh Food
Connie generously tells the Boosh story, going into a lot of detail on the major mechanics involved when getting her business off the ground and into the world. Among many things, we discuss their recent acquisitions of Salt Spring Harvest, Pulse Kitchen and Beanfields chips, a little on brand development AND what it took to take Boosh public in 2021. ______________________________________ Founded in 2017 and sold in hundreds of retail locations right across Canada and the USA - Boosh makes plant-based ready to eat & easy to prepare comfort foods, vegan cheeses, pates, dips & now, Beanfields chips. Boosh was created for one simple reason - to help health conscious consumers meet their goals by providing convenient plant-based meals for people who find it challenging to prepare meals from scratch. ______________________________________ Web: https://www.booshfood.com LinkedIn: Connie Marples Brand Natural Design Studio: https://www.brandnatural.ca/ ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 13 May 2022 - 37min - 74 - 74. The startup rush with Lauren Bensadoun, Co-Founder of BUZZD Nutrition
There’s a lot of gold packed into today's episode - my key takeaways include market research and early product testing, the value of building a strong network of peers, some early mistakes and lessons learned by the duo and the critical nature of distribution partners. _____________________________________ Launched in November 2021 by Lauren Bensadoun and fiancé Alex Burrows, and located in Toronto, Ontario - BUZZD Nutrition is on a mission to make superfoods as easy and delicious as possible for the health conscious consumer to add to their daily routine. Starting with a line of superfood creamers produced from locally sourced, organic and non-GMO ingredients, BUZZD meets at the intersection of the dairy-free milk alternative and superfoods market. BUZZD creamers can currently be found via their own website & SwitchGrocery with many more retail locations soon to come. ______________________________________ Web: https://www.buzzdnutrition.com/ LinkedIn: Lauren Bensadoun ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 06 May 2022 - 48min - 73 - 73. The explosive growth of Natural & Organic, and what that means for your CPG - LIVE from the CHFA trade show floor with Richard Pollock
LIVE from the CHFA podcast booth, Richard and I discussed the continued & accelerated growth of the Natural & Organic segment, some common challenges throughout the industry, and a little history around the CHFA itself. I would like to thank the whole CHFA team for the opportunity to participate and for providing such an awesome space to chat AND to Richard for taking time out of his busy schedule on the day. _______________________________ Richard Pollock is the President & CEO at Pauling Labs - a Canadian company who manufacture a range of natural wellness consumer brands including Ener-C. Richard brings a unique & insightful perspective built from real world experience and over 2 decades embedded in the CPG industry. _______________________________ Formed in 1964 from a grassroots community of health food pioneers, the Canadian Health Food Association is Canada’s largest national trade association dedicated to the natural health and organic products industry. The association represents manufacturers, retailers, wholesalers, distributors, growers and importers of natural and organic products, including foods, vitamin and mineral supplements, herbal products, homeopathics, sports nutrition products, fibers and health and beauty aids. The CHFA represents more than 1,000 business owners and operators within an industry that contributes $3.5 billion to the Canadian economy. ______________________________________ Web: https://www.tryenerc.com/ LinkedIn: Richard Pollock Web: https://chfa.ca/ Become a CHFA Member : here ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 26 Apr 2022 - 30min - 72 - 72. James Donaldson - CEO at BC Food & Beverage talks common industry challenges, upcoming events, sales and leadership
In the same vein as last week's episode with Debra Hellbach, James Donaldson brings nearly 30 years of industry knowledge and experience to the helm of the BC Food & Beverage Association. We discuss a lot throughout the conversation including some common challenges that are being faced throughout the industry, upcoming member events, and some great insight into sales and leadership. Once again, a great episode for any food processor looking to hear some insights from another of our most well regarded and experienced food industry representatives. ______________________________________ BC Food & Beverage is a not-for-profit industry association representing micro, small, medium, and large food and beverage manufacturers in British Columbia, whose membership represents approximately $7 billion in industry revenues. Since 2004 BC Food & Beverage has helped shape, support and grow thousands of food & beverage businesses from start-up to multi-national companies. Their strong network, values based approach and unparalleled industry expertise allows them to support their members in every stage and area of their business. ______________________________________ Web: https://bcfb.ca/ LinkedIn: James Donaldson Email : james@bcfb.ca ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 22 Apr 2022 - 54min - 71 - 71. Domestic food supply resilience, supporting local and industry chit chat with Debra Hellbach - Manager at the Centre for Seafood Innovation at VIU
With over 35 years of experience across private industry & federal and provincial governments, a Masters’ in Communications and a Bachelors’ in Food Science, I couldn't have asked for a more qualified guest to help us understand the importance of a resilient domestic food supply and to provide some insight into the local food processing world. We cover a lot of ground including innovation in the seafood industry, the current labor crisis & programs that processors can engage in. A great episode for any food processor looking to hear some insights from one of our most well regarded and experienced food industry professionals. ______________________________________ The Centre for Seafood Innovation (CSI) is a trusted source for seafood industry members to access infrastructure, equipment and resources required to foster and grow a competitive and resilient sector. CSI harnesses existing and emerging expertise, infrastructure and programs to facilitate the development of research, public relations and commercialization activities that address current and future industry needs. Their overarching mandate is to create new opportunities for BC seafood businesses and strengthen food security so British Columbians can rely on locally grown, harvested and processed food now and for generations to come. ______________________________________ Web: https://research.viu.ca/centre-seafood-innovation# LinkedIn: Debra Hellbach Email : Debra.Hellbach@viu.ca ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 15 Apr 2022 - 1h 00min - 70 - 70. Driving a side hustle onto the retail shelf with Andrew Zuk - Founder & CEO of Plantworthy Food
On today’s episode, Andrew generously tells the Plantworthy story, going into great detail on the major mechanics involved when getting his startup CPG business off the ground and into the world. We discuss their Kickstarter campaign, initial production challenges and partnering with a co manufacturer among many things. If you're in the process of developing your side hustle CPG brand, this episode is for you! Founded in 2018 and located in London, Ontario - Plantworthy Food produces cashew based products made from organic ingredients that are both gluten-free & dairy-free with no added preservatives, fillers or oils. With 4 shelf stable Cheeze Sauce SKUs (Original, Smoky Cheddar, Chipotle & Pesto) available both online and in close to 50 retail locations from coast to coast, Plantworthy Food is making plant based food both a convenient and easy endeavour for their growing tribe of consumers. To receive 20% off all orders of Plantworthy Cheeze Sauces, be sure to take advantage of the Promo Code “HEAVY20” at the checkout. ______________________________________ Web: https://plantworthyfood.com/ LinkedIn: Andrew Zuk Email : sales@plantworthyfood.com IG: @plantworthyfood ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 08 Apr 2022 - 52min - 69 - 69. International expansion, funding & company culture with Margaret Coons - Founder & CEO at Nuts For Cheese
On today’s episode, Margaret and I dig right into the mechanics of the NFC business - from the seed of the idea right through to their current expansion plan, points of differentiation in an ever growing and competitive landscape, the logistics of taking on funding, the value and importance of a meaningful company culture and so much more. A great episode full of information for you all from one of the most well regarded, generous and articulate entrepreneurs in the industry. ___________________________ Based in London, Ontario - Nuts For Cheese is an award-winning manufacturer of organic, cashew-based dairy products. Available Canada wide in both large and independent retail banners, online and now in 44 locations down in the USA. Margaret started Nuts For Cheese in 2015 with a simple goal: Use the highest quality ingredients to create the world’s best-tasting, gourmet vegan cheese. Their certified fair trade and organic, dairy-free, gluten-free cheeses are made with all Organic ingredients without cutting corners. That means no starches, no gums or fillers. ______________________________________ Web: https://nutsforcheese.com/ LinkedIn: Margaret Coons Email : info@nutsforcheese.com IG: @nutsforcheese ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 01 Apr 2022 - 50min - 68 - 68. Bringing a family tradition onto the retail shelf with Heather Tofanello - Co-Owner at Nonno’s Pasta Shop Ltd.
Heather and Haley, like many, spent a lot of time as children watching their grandparents cook. When it came to be that the recipe torch was passed down to them, they knew that they had to make some big changes in order to suit their vegan lifestyles. Nonno's is Canada's first fully vegan pasta brand that provides authentic Italian flavours to both the plant-based and plant-curious community. Their products are inspired by generations of family recipes and can be found in a small variety of select retail and online retailers here Today's episode digs right into the Nonno’s startup story with Heather, where she generously shares the many challenges encountered, wins celebrated and some insight into their future direction. ______________________________________ Web: https://www.nonnospastashop.com/ LinkedIn: Heather Toffanello Email : hello@nonnospastashop.com IG: @nonnospastashop ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 25 Mar 2022 - 50min - 67 - 67. Exploring new markets in the food based CPG world with Rushd Khan, Owner of Barakah Eats
Having grown up in and exposed to every facet of the family business (Gulberg Restaurant) and in combination with the completion of his MBA in 2015, Rushd built the perfect foundation to take on the next family venture - Barakah Eats. Today's episode takes a deep dive into the B.E. business model & covers some early wins and failures that has ultimately led to success in their current position, and primed them for some accelerated growth into strategic & key new markets and territories over the coming 12 months. ______________________________________ Established in 2018 Barakah Eats manufactures frozen, gourmet, South Asian influenced, ready to eat meals. Their products are Certified Halal, preservative free and use local, antibiotic free & grass fed beef and chicken with a great selection of vegan and gluten free options - all produced in small batches in a HACCP certified facility. Barakah Eats can be found in over 100 local grocery stores around BC, online and at Vancouver based weekend farmers markets. ______________________________________ Web: https://barakaheats.com/ LinkedIn: Rushd Khan Email : rushdk@barakaheats.com ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 18 Mar 2022 - 1h 02min - 66 - 66. Key market & consumer research ideas for your CPG startup with Jared Kligerman - President at The Think Tank & Co Founder at Wander Nut Butters
Jared leads the team at The Think Tank - a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume > in-store, online and beyond. By leveraging this specific skill set, Jared and partner (in life and business) Lyndsay created and launched Wander Nut Butters - Internationally spiced nut butters inspired by some of the most renowned food destinations & cuisines on earth and places that they have traveled to. Today’s conversation covers the full gamut of the Wander startup story, with a particular focus on Jared's experience researching consumer and product trends to better understand how people think which helped to guide some early decisions made during the build out of their business model, and marketing & sales approach. ______________________________________ Web: https://tastewander.com/ Web: https://tttmrktg.com/ LinkedIn: Jared Kligerman Email : jared@tttmrktg.com ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 10 Mar 2022 - 1h 09min - 65 - 65. CPG Packaging & Labeling Requirements with Roger LaRochelle - Principal Consultant at RLR Consulting
If you’ve ever completed or are about to prepare your CPG product packaging for the retail shelf, I’m sure that you would agree that provincial & federal labeling regulations and acts can be a daunting task and a maze to sift through. Roger helps food processors and restaurant operators develop and prepare their products for success on the retail shelf. With a primary focus on nutrition fact & ingredient lists, barcodes, federal compliance for labeling standards and strong labeling copy - Roger is perfectly positioned to highlight the lay of the land on your packaging & labeling requirements for the Nth American market. ______________________________________ LinkedIn: Roger LaRochelle Email : RLRconsulting@outlook.com ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 03 Mar 2022 - 37min - 64 - 64. Roll up your sleeves and get it done with Mellisa Mills - Founder & CEO of Spread’em Kitchen
We all have unique motivations and drives in life. However, successful business founders are built differently to the average Joe. They are relentless in their pursuit of building a unique business model that thrives, no matter the ups and downs that are inevitable along the way. Today's episode with Mellisa highlights the DNA that must be embedded in such a founder. A conversation for anyone out there looking for light at the end of the tunnel, who has rolled up their sleeves with the Pack Heavy mentality and is getting it done. ______________________________________ Founded in 2015, Spread’em Kitchen started in Mellisa's home kitchen as a weekend farmers market hustle. Just to earn some extra money so she could take some time off from her 9-5 to figure out what she really wanted to do with her life. From home kitchen in 2015, commissary from 2016-2018, their first stand alone facility in 2019 and now to their new 20,000-square-foot, state-of-the-art facility in Richmond B.C. Mellisa's plant-based dips and cheeses can be found nationwide in thousands of stores across Canada and soon in the USA. For 15% off at the Spread’em checkout use the promo code: packheavy15 ______________________________________ Web: https://spreademkitchen.com/ LinkedIn: Mellisa Mills Email : info@spreademkitchen.com Trade Accelerator Program : https://www.boardoftrade.com/wtc/vancouver ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 25 Feb 2022 - 49min - 63 - 63. Current end of life systems for flexible packaging with Colin Isaacs - Owner & Senior Sustainable Development Analyst at CIAL Group
I've had some incredibly important and valuable conversations on this podcast - yet this conversation may be the one that impacts you and your business the most. When considering flexible packaging options, the vast majority of my podcast guests and clients at FoodPak value a sustainable solution for their brand and consumers. Despite the material structure of the package, often times it's the end of life infrastructure available in the local municipalities that dictate what sustainable means, and the available options that you have for your product and business. This episode lays it all out on the table - especially if you are frustrated with the lack of information and greenwash surrounding the recyclability or compostability of flexible packaging out in the world. After listening to this discussion you will have a clear understanding of the current and future end of life systems for flexible plastic packaging in North America, and what that means for your business. ______________________________________ Colin was the director of the Recycling Council of Ontario and executive director for the Pollution Probe Foundation from 1982 - 1989. In 1989 Colin established CIAL Group - An independent environmental policy and program consulting firm with significant experience in the design and implementation of pollution prevention, lifecycle management, and Sustainable Development projects within the private sector. Clients include major corporations in the food, consumer products, energy and transportation sectors as well as trade associations and government departments. Colin was the environmental columnist for the Financial Post from 1990 to 1994. He publishes and edits the Gallon Environment Letter, an electronic newsletter addressing environmental issues. ______________________________________ Web: http://www.cialgroup.com/ LinkedIn: Colin Isaacs Email : colin@cialgroup.com https://repurpose.global/ https://ellenmacarthurfoundation.org/ https://recyclebc.ca/flexiblepackaging/ ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 17 Feb 2022 - 1h 02min - 62 - 62. Climbing the CPG mountain with Jasmine Byrne, President of Big Mountain Foods
On today's episode, Jasmine generously provides us with some great insight into the growing CPG machine that is Big Mountain Foods. Among many topics, we discuss their approach to product innovation, production, securing supply of raw ingredients and marketing & sales. A great conversation for anyone in the throes of scaling their business, and looking for an inspirational story! _______________________________ Founded in 1987 by Kimberly Chamberland, Big Mountain Foods is a women owned and family operated business providing naturally vegan products free from many common allergens such as gluten, soy and nuts. Their mission is to make food that they would proudly serve to their own family - in other words, real food that tastes good! ______________________________________ Web: https://bigmountainfoods.com/ LinkedIn: Jasmine Byrne Email : jasmine@bigmountainfoods.com ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Wed, 09 Feb 2022 - 41min - 61 - 61. How to launch and run an equity crowdfunding campaign with Lori Joyce - Founder & CEO at BETTERWITH ice cream
Get out your pad and pencil, and be prepared to take notes - Lori is back to dig right into her equity crowdfunding campaign currently underway at FrontFundr. A great episode for any of you currently looking to raise capital for your business, or for those of you who would like to learn more about the ins and outs of an equity crowdfunding campaign. _______________________________ Founded in 2016 and with 6 SKUs in the freezer, Betterwith Ice Cream is made the Old-World way - with full-fat cream and simple ingredients without tons of sugar or any gums. The team at Betterwith is a small group of super-smart, ice cream obsessed, industry experts that were first introduced to Betterwith as customers. Today, collectively they’re on a mission to become Canada's premium ice cream company. Betterwith Ice Cream can be found in the Western Canadian grocery market (Whole Foods, Safeway, Nesters, Choices and Thrifty’s to name but a few) - Post raise, their target is to reach 500+ locations by the end of 2022 and $1M in revenue. ______________________________________ Web: https://www.betterwith.com/ LinkedIn: Lori Joyce Email : lori@betterwith.com Equity crowdfunding campaign @ FrontFundr : Invest here Antique Bushells Tea Tin here ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 01 Feb 2022 - 49min - 60 - 60. 30 minutes with Suzie Yorke - Board Member & Founder of Love Good Fats
The vast majority of you may already be familiar with Suzie and Love Good Fats - A quick Google or LinkedIn search will render some fantastic in-depth articles and interviews on her hyper growth business, leadership, marketing and professional career for you to digest. Because of this, I decided to take a different approach for this interview and reached out to LinkedIn with a question: "If you had the chance to sit down with a food based CPG founder who had grown their business to $100 Million of revenue in 3 Years and closed well over 10M in financing - what would you most want to know?" In this episode, Suzie generously provides us with some really insightful and in depth answers to 8 questions from real food based CPG founders and people embedded in the industry just like you! Suzie York has arguably built one of the most interesting businesses to dissect and learn from in recent food based GPG history, and it was an honor to have had the opportunity to sit down with and share a drink with Suzie over the course of this interview. ______________________________________ Web: https://www.lovegoodfats.ca/ LinkedIn: Suzie Yorke ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 25 Jan 2022 - 35min - 59 - 59. Print technology in 2022 and what that means for your packaging project with Kelly Roberts, President and CEO of Canflexographics
In June, 2021 I was fortunate enough to interview Natalie Schneck (episode 29) where we touched on the state of the Canadian printing industry & marketplace, a little on what the market is demanding from printers & how they are accommodating these demands. Today's episode with Kelly provided a great refresher for us all on the direction that the print industry in flexible packaging space is heading in 2022 - what we can expect to see, how it will impact your business and the decisions that you can make for your packaging project. _______________________________ Canflexographics President and CEO, Kelly Roberts has been with the corporation for over 20 years and is responsible for new technology and product research, supplier recruitment, as well as selection of key industry partners. Kelly’s extensive education and experience in the printing field enables him to provide practical knowledge and key insight within all aspects of the industry. ______________________________________ Web: https://canflexo.com/ LinkedIn: Kelly Roberts Email : kelly@canflexo.com ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 18 Jan 2022 - 29min - 58 - 58. Brand building, equity crowdfunding, pinpointing your value proposition and parenting while growing your business with Lori Joyce - Founder & CEO at BETTERWITH ice cream
I consider myself lucky to have had the opportunity to interview such a wide variety of skilled, confident and highly regarded entrepreneurs so willing to share their stories on this show - and this interview is no different. Lori gives us all the inside scoop (what?) on her childhood, the impact and value that exposing her youngest son to the business has provided, and most importantly for us all.. the ins and outs of Betterwith. Lori discusses the current Frontfundr, equity crowdfunding campaign that is currently underway at Betterwith (the why and benefits of crowdfunding), some brand building and marketing tips (hint: get out of your own way and get into the spotlight), as well as what she wanted / didn’t want to build into Betterwith after what was learned from the experience of her first business - the famous ‘Cupcakes’ (co-founded with best friend Heather White) of which the hit reality TV Show 'The Cupcake Girls' was born. There’s a lot in this show for you all - but there was so much more that we needed to discuss so hold onto your spoon.. a second helping of Betterwith will be coming very soon _______________________________ Founded in 2016 and with 6 SKUs in the freezer, Betterwith Ice Cream is made the Old-World way - with full-fat cream and simple ingredients without tons of sugar or any gums. The team at Betterwith is a small group of super-smart, ice cream obsessed, industry experts that were first introduced to Betterwith as customers. Today, collectively they’re on a mission to become Canada's premium ice cream company. Betterwith Ice Cream can be found in the Western Canadian grocery market (Whole Foods, Safeway, Nesters, Choices and Thrifty’s to name but a few) - Post raise, their target is to reach 500+ locations by the end of 2022 and $1M in revenue. ______________________________________ Web: https://www.betterwith.com/ LinkedIn: Lori Joyce Email : lori@betterwith.com Equity crowdfunding campaign @ FrontFundr : Invest here Dr. James Richardson : Ramping Your Brand: How to Ride the Killer CPG Growth Curve ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Mon, 10 Jan 2022 - 1h 33min - 57 - 57. It’s time to level up your CPG industry network with Aaron Skelton - President & CEO of the Canadian Health Food Association (CHFA)
On today’s show Aaron and I kick off 2022 with a great conversation focused on the CHFA’s past, present and future. A really great episode for those of you who are in need of an industry network refresh, or are new to the food based CPG world and sitting on the fence about becoming a CHFA member and all of the benefits and programs that you can leverage to further accelerate your business. _______________________________ Formed in 1964 from a grassroots community of health food pioneers, the Canadian Health Food Association is Canada’s largest national trade association dedicated to the natural health and organic products industry. The association represents manufacturers, retailers, wholesalers, distributors, growers and importers of natural and organic products, including foods, vitamin and mineral supplements, herbal products, homeopathics, sports nutrition products, fibers and health and beauty aids. The CHFA represents more than 1,000 business owners and operators within an industry that contributes $3.5 billion to the Canadian economy. Vancouver Conference : April 21-22, 2022 CHFA Now trade show : April 23-24, 2022 Toronto Conference : Sep 15-16, 2022 CHFA East trade show : Sep 17-18, 2022 ______________________________________ Web: https://chfa.ca/ LinkedIn: Aaron Skelton Email : askelton@chfa.ca Become a CHFA Member : here ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 04 Jan 2022 - 47min - 56 - 56. The pathway from idea to operational with Myrna Selzler Park, CEO and founder of Bodacious Artisan Foods Inc. aka BABz
Located in Kelowna, BC and along with business partner and COO Martin McDermott, Babz was launched in January 2021 with two Gluten-Free Flatbread mixes and more recently 5 new Plant-based Meat Alternative SKUs. Their mission is to provide high-quality, easy-to-prepare plant-based foods. Their products consist of seeds and grains, are high in protein and fibre and are incredibly easy to prepare - just add water, beer or wine. In this episode we cover Myrna’s startup story at Babz from the lightbulb moment right through to where the business is today. We discuss Myrna’s approach to obstacles, early sales and marketing, along with some great discussion on leadership and workplace culture. Myrna has owned and operated successful real estate brokerages and consulted for over 20 years in the areas of communication, leadership, and entrepreneurship. It's with this unique and specific skill set that Mynra has been able to develop Babz into the fast moving startup that we are witnessing today. ______________________________________ Web: https://www.buybabz.com LinkedIn: Myrna Selzler Park Extreme Ownership by Jocko Willink & Leif Babin ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Futurpreneur Canada : http://www.futurpreneur.ca/packheavy Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Tue, 21 Dec 2021 - 58min - 55 - 55. The winning formula of intimately knowing your industry, product and consumer with Richard Pollock - President & CEO of Pauling Labs (Ener-C)
Richard generously shares an hour of his time with us to discuss his entrepreneurial story / itch that emerged as a young child and followed him right through to the development of the idea and execution behind Ener-C towards the end of 2013. Among many things we cover Richards immensely intimate knowledge of Vitamin C (its history and the science behind its benefit to our health and wellbeing), Richards strong founding team and the impact that they have had to the brands early and continued success, their strategy to compete against a dominant and resource rich competitor, their promotion and marketing strategy AND approach to market research and the key criteria required before a new flavour hits the shelves. It was a pleasure and honor having the opportunity to chat with Richard for an hour. His level of knowledge, real world experience and willingness to share on this episode puts it right up there as one of the best conversations to date for us all to learn from. ______________________________________ Pauling Labs is a Canadian company who manufactures a range of natural wellness consumer brands including Ener-C. They pride themselves on their high quality and unique products that are committed to the health and the well-being of their consumers. Ener-C is produced with pure, non-GMO and bioavailable vitamins, minerals and real fruit and vegetable powders that dissolve easily in water for maximum absorption. The production of Ener-C involves a rigorous testing process to ensure quality and purity (including the absence of any heavy metals or pesticides) Their brands are distributed globally in North America, Central America, UK, Asia, and Australia. ______________________________________ Web: https://www.tryenerc.com/ LinkedIn: Richard Pollock The Forum : https://www.theforum.ca/ DL Chicken : https://www.dlchickenshack.ca/ ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 09 Dec 2021 - 1h 03min - 54 - 54. The Art of the Launch: Instagrammable Packaging, Iconic Branding & How to Get Your Brand Visibility Online with Rebecca Rochon, Co-Founder & CEO of Pivot & Pilot Creative Inc.
On this week's episode Rebecca and I have a great chat about packaging design, brand identity and strategy, knowing your market and the fundamentals that need to be baked into a successful product launch & marketing campaign. We dig into budget (where $$ can be typically spent & saved), trends that come and go and how iconic & established brands manage to evolve their aesthetic to stay relevant without diminishing their roots. ______________________________________ Launched in 2015, Rebecca along with co-founder Alejandro and the team at Pivot and Pilot are a collective of visual communicators and strategists that use a blend of design, animation and illustration to create engaging and unique brand experiences. Their primary focus is helping brands in the food, fashion, beauty and wellness industries stand out and capitalize on their first impression. Definitely check out their Youtube channel for some genuinely insightful and fun content on Branding, Packaging and E-Commerce all built for a business owner / operator just like you! ______________________________________ Web: https://pivotandpilot.com/ Youtube: Here Email : rebecca@pivotandpilot.com One Night Stand Up Comedy Youtube Channel ST ALi Coffee - Brand Identity ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 02 Dec 2021 - 1h 05min - 53 - 53. Addressing food waste, hunting for the right investors and the next evolution of Susgrainable with Co Founder & CEO Marc Wandler
Marc generously gives us the inside scoop on the Susgrainable startup story covering early market testing and validation, the unique process of collecting and working with spent Barley grains, their current sales strategy, approach to scaling, hunting for the right investors and much more! ______________________________________ Susgrainable is redefining what it means to have a sustainable business model within the food industry by specifically leveraging technology and partnerships to create an Upcycled Barley Flour from what was previously considered waste in the beer industry. Founded in June 2018 - Marc & co-founder Clinton Bishop currently operate out of East Vancouver and have partnered with local craft breweries to create Upcycled Barley Flour from brewers' spent grain. The Upcycled Barley Flour is used to produce a variety of baking mixes (you must check out their new Banana Bread Mix) and premium baked goods available in select retailers in the Vancouver market. For 20% off at the Susgrainable checkout use the promo code: PACKHEAVY20 until December 6th ______________________________________ Web: https://susgrainable.com/ Email : hello@susgrainable.ca ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 25 Nov 2021 - 56min - 52 - 52. Keeping motivated in business, the strength of mindset and a recap on the year that has been with Coach, Podcaster and Author, Brad Bodnarchuk
On today’s milestone episode, what better person to share a recap with than with a great friend of mine Brad Bodnarchuk. We discuss some key takeaways and common themes that have cropped up, some personal growth that has occurred and what I have planned for The Pack Heavy Podcast. If you would like to support the show a rating & review would mean the world, as well as feedback on a few things: Who has an amazing business and life story that needs to be told? What key topics would you like to see highlighted or more of? What grinds your gears and needs to stop? (my accent is an asset.. Jerk) Thank you for all of your continued support. I hope that the podcast has brought as much value to your life and business as it has to mine - I love bringing something to you each week and plan on continuing to do so for some time yet! Hayd ________________________________________ Brad helps individuals and businesses create what he calls a culture of excellence by focusing on the systems, habits and most importantly the mindset required to dominate their lives and businesses. Brad's coaching program is called “Life, the recipe” and it’s for you if you: Lack follow through on your vision, goals, or mission Wake up each and every day without a plan Are frustrated / overwhelmed / anxious / stressed / confused Know what “needs” to be done but can’t seem to do it on your own So, if you're willing and able to invest time and energy into the work that is necessary to create a recipe just for your life, I recommend that you click right here and book a free strategy session with Brad to see if this is for you. ________________________________________ Web: https://www.bradbodnarchuk.com/ Email : brad@bradbodnarchuk.com ______________________________________ Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/
Fri, 19 Nov 2021 - 58min - 51 - 51. Sustainable seafood harvesting, shifting to an online sales model and the skill of sales with Guy Dean, President & GM at Organic Ocean Seafood Inc.
Operating out of Fisherman's Wharf, False Creek and the fishing docks in Steveston, BC Organic Ocean is a direct from the source supplier that primarily offers Pacific Northwest seafood caught from either their own fleet or partner vessels. They sell to many high-end restaurants within North America and Asia, either direct or through a small premium distributor network. Sparked by the pandemic in April 2020, Organic Ocean launched their online “Organic Ocean at Home” program delivering fresh seafood to homes in and around the Greater Vancouver Area. In early 2021, they extended their reach to include Quebec and every province west of Quebec through the launch of an overnight / next day delivery service - providing seafood lovers across the country with access to the same great fish that has been largely exclusive to those who live on the west coast. ________________________________________ Guy graduated from University of British Columbia with a degree in Marine Zoology and has been involved in the seafood Industry for over 30 years in many roles including farmer, harvester, fisher, processor and distributor. He started his seafood career involved in helping operate an independent salmon farm and hatchery on the West Coast of Vancouver Island and has worked on fishing vessels in Canada and Australia as well as a commercial diver and harvester in Japan. He worked for over 15 years in the Primary Processing side of the West Coast seafood industry – including stints in production, sales and management. Guy is passionate about supporting and promoting the consumption of sustainable seafood and particularly the long-term viability of the seafood industry. ________________________________________ Web: https://organicocean.com/ LinkedIn: Guy Dean Chris Voss - Author of Never Split The Difference: Negotiating As If Your Life Depended On It ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 11 Nov 2021 - 53min - 50 - 50. Developing a common food product for the market, business partners and giving back with Destiny Hoostie & Kelsey Coutts from Bangin’ Bannock
I met Destiny & Kelsey at the From the Ground Up conference and trade show, where they were awarded as the Bronze winner of Outstanding Product of the Year, alongside Marilyn Cordoba, from Panela Lemon (Silver) and Todd & Melinda Kopet from Alkeme Foods (Gold). Bangin’ Bannock was founded in 2021 by three Indigenous women entrepreneurs who were brought together by the 3C Challenge in 2020 (a 45 day Indigenous Entrepreneur Program) where they created and developed their business idea - a convenient bannock dry mix sold by the bag - the solution to getting more people to cook the traditional staple by just adding water and oil. Bannock (a quick bread usually fried or baked much like a Scone, Tea Biscuit or Damper which is common in Australia), was introduced into the indigenous culture during colonisation and the segregation of indigenous communities onto reservation lands. Bannock isn’t a traditional indigenous food but rather a food that has been adapted into indigenous culture. Bannock is a source of nostalgia, a familiar symbol of home and the associations that come with it like safety, comfort, community, and good times! The team at Bangin Bannock value community and giving back, and donate to a different cause dear to them monthly - as well as connecting with community, customers and working to fulfil a future dream of opening an indigenous business hub where collaboration and mentorship will be front and centre. Bangin Bannock can be found online via their own website (shipping right across Canada) and at select retail locations. ________________________________________ Web: https://banginbannock.ca/ Instagram: @banginbannock Contact: eatbannock@gmail.com ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 04 Nov 2021 - 38min - 49 - 49. Baking with heart, community and the Panela Lemon startup story with Marilyn Cordoba, owner and operator at Panela Lemon
I met Marilyn at the recent From the Ground Up conference and trade show, where she was awarded as the silver winner of Outstanding Product of the Year. I was lucky enough to sample Marilyn’s Hazelnut cookie and wasn’t surprised when she received recognition for her product - stunningly decadent and all wrapped up in a beautiful brand and story. Today’s conversation touches on Marilyn's journey through entrepreneurship - from the seed of the idea, the current mechanics of her startup business, right through to the overarching vision for Panela Lemon. Marilyn’s mission at Panela Lemon is to bring happiness to each one of her customers in the form of a treat. All of her products are plant based, preservative and artificial dye free and produced using high quality and local ingredients. Panela Lemon cookies are available online via the Panela Lemon webstore, COHO retail, BC Local Root, Spud.ca & Kula Kitchen - and can also be found at 14 retail locations around metro Vancouver. ________________________________________ Web: https://panelalemon.com/ Instagram : @panelalemon Contact: hello@panelalemon.com ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 28 Oct 2021 - 49min - 48 - 48. Combining a big dream with a big leap of faith, with Todd & Melinda Kopet from Alkeme Foods
Founded in 2019 and located in Rossland, BC Alkeme Foods is the realised manifestation of two dreamers and doers - Todd and Melinda Kopet. Their Gluten Free Sourdough Bread takes centre stage within their bakery, featuring a crisp, rich crust and a taste that balances the fresh, earthy, sweet flavours of their GF grains with some light lactic and acidic flavours from the fermentation. Made using certified or tested gluten free flours, their bread is processed in a dedicated gluten free facility and baked-to-order in small batches. Their delicious bread and other baked products are available online via their website and in 36 retail locations around BC. ________________________________________________________________________ On this episode Todd and Melinda share their Alkeme story - beginning well prior to uprooting their lives from Seattle, WA after they began to take note of life around them. They noticed the abundance of quick, easy, cheap and disposable convenience. Together they made lists and notes, determined what they cared about and what they valued. When the time was right in 2016 they took the leap of faith and moved away from the security of their corporate careers and city-lives with their two children, to a slow and quiet life nestled in the mountains of BC. Fast forward to today and their life is anything but slow operating and tending to Alkeme Foods. Most recently Alkeme was recognised as the gold winner of Outstanding Product of the Year at the “From the Ground Up” conference and trade show held in September by Andrea Gray-Grant and her team at Good to Grow. Web: https://thisisalkeme.com/ Instagram : @thisisalkeme Contact: hello@thisisalkeme.com ________________________________________________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 21 Oct 2021 - 42min - 47 - 47. Planted Expo, the thriving plant based market and leadership with Stevan Mirkovich - Owner and Chief Relational Officer at Planted
Stevan is the CRO and owner of Planted Expo, a trade show, platform and network to connect Canadians to local vegan and plant-based businesses offering new, innovative and inspiring products, services and practices. The Planted website is a great educational resource offering online courses and definitely make a point of checking out their chats section where you will find the latest from leading voices in the plant-based movement. Be sure to head along to one of their upcoming trade shows where you will find over 200 vegan edible and lifestyle businesses, as well as a great lineup of leading plant based speakers from around the world. Trade show dates : Vancouver - November 20-21, 2021 Toronto - March 26-27, 2022 For 15% off tickets use the promo code Pack Heavy at the checkout Web: https://www.plantedlife.com/ Contact Stevan: https://www.linkedin.com/in/stevanmirkovich/ ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 15 Oct 2021 - 56min - 46 - 46. BC’s blue economy & seaweed cultivation with Bruce Wallinger - Food Sector Director & Board Member @ The Pacific Seaweed Industry Association
Bruce provides us with great insight into BC’s Blue Economy and the role that the emerging BC seaweed industry is playing by helping to solve some of the biggest challenges humanity is facing today; climate change, economic instability and food security. Bruce and I touch on some exciting innovation currently underway in the seaweed and algae bioplastic space (a serious contender in the replacement of petroleum-based polymers in the future) and the impact that this will have on flexible plastic packaging and the CPG industry. Seaweed is becoming an increasingly popular ingredient and is a fantastic dietary source of iodine, vitamin K, B, zinc and iron. With this taken into account, the potential to utilise seaweed as an ingredient in your food based products to create a unique flavour, point of differentiation, nutritional boost is definitely worth considering! ________________________________________________________________________________________ Bruce Wallinger serves as a food sector director and board member with the Pacific Seaweed Industry Association (PSIA). He is also a freelance business consultant working with natural and plant-based food entrepreneurs and companies. Prior to consultancy work, Bruce was the vice president at Orca Specialty Foods Limited, Canada’s leading value-added seafood processor. He also worked for Icicle Seafoods as a national sales & marketing manager for Canada. Prior to working in the seafood industry, Bruce worked directly and extensively with BC First Nations communities and tribal associations as an advisor assisting with environmental impact assessments, community-based planning, and funding. Bruce earned his Bachelor of Arts degree in geography at UBC with continuing education at BCIT and Sauder School of Business. Web: https://seaweedindustry.ca/ Email: bruce.wallinger@seaweedindustry.ca ________________________________________________________________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 07 Oct 2021 - 51min - 45 - 45. CPG Brokers and industry networking with Kerry Somerset Williams - Pres @ the Food Executives Club of Vancouver & Snr KAM @ Brandseed Marketing
Kerry provides us with a great explanation and insight into the value that a broker can bring to your business, and some context surrounding where a broker fits in relationship to the food brand / manufacturer, distributor and retailer dynamic. Other key takeaways from the episode include some discussion on noteworthy market & industry shifts and trends, questions to ask a broker when qualifying them for your business, some insight into membership at the Food Executives Club of Vancouver and the strong network of industry professionals that frequent events and monthly luncheons. ______________________________________ For over 60 years The Food Executive Club of Vancouver has served the vendor and retailer community in BC, connecting top executives from Canadian retail banners (so think Choices, Costco, HY Louie, London Drugs, Overwaitea, Quality Foods and T&T to name but a few) to members of the community who are primarily CGP sales and marketing executive AND people just like you - owner / operators who want to network and build relationships to help their business thrive in a competitive market. It’s fair to say that The Food Executive Club of Vancouver has built one of the strongest industry communities in Canada and definitely worth looking into if you're determined to build face to face relationships. Kerry is currently the president of the organisation and thrilled to introduce the club to us during this episode. ______ Founded in 2014 by President Jim Kavanagh, Brandseed Marketing has over 30 years experience in the grocery Industry ranging from in-store retail, category and brand management. The overall focus of BrandSeed Marketing is to add value to your company and become your brand's champion in the Canadian Market while assisting you, the manufacturer, in delivering your product, your goals and your ideas to your quiver of distributors and retailers. https://www.fecov.com/ https://www.brandseedmarketing.ca/ Email: kerrys@brandseedmarketing.ca ______________________________________ Please support this podcast by checking out our show sponsors FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Futurpreneur Canada : https://www.futurpreneur.ca Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 30 Sep 2021 - 40min - 44 - 44. An innovative packaging approach, discipline and the four F’s with Mitch Jacobsen - Founder and CEO @ Rviita Inc.
In one of our most open and easy flowing conversations to date, Mitch from Rviita generously takes the time to share with us his Rviita Inc. startup story. There’s a lot of gold packed into this episode however some key takeaways include the benefit and pleasure of working alongside his co-founding team members, some critical mistakes and lessons learned, the utilisation of small focus groups for early product and market testing, the critical nature of distribution partners, some key ingredients that translate to success in both life and business, the attention to detail required with package and label design AND the value and efficient nature of flexible packaging! ______________________________________ Launched in 2018 and located in Calgary, AB - Mitch and his co-founding partners, Robert and Karly are pushing the boundaries of the energy drink market with their innovatively packaged and delicious energy teas. With 5 SKUs in the marketplace, Rviita Energy Tea is a ready-to-drink beverage consisting of a delicious blend of tea based caffeine, golden organic honey, fruit juice and vitamins all designed to give the consumer clean (no artificial colours or sweeteners) energy without the crash. Rviita is available from coast to coast across Canada in 700+ retail locations (most major banners), and online at rviitalize.com, Amazon.ca, Well.ca and SPUD.ca https://rviitalize.com/ https://www.linkedin.com/in/mitch-jacobsen-p-eng-89277649/ Extreme Ownership by Jocko Willink & Leif Babin ______________________________________ Please support this podcast by checking out our show sponsors: FoodPak: https://www.foodpak.com/ Brad Bodnarchuk : https://www.bradbodnarchuk.com/new-strategy-session Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 23 Sep 2021 - 1h 01min - 43 - 43. Competing on quality (not price), the challenge of a seasonal product and utilizing grants with Lola Adeyemi - Founder & Chief Souper Woman @ It’s Souper
After immigrating to Canada from Nigeria to continue her education at University, Lola established herself in the IT consulting world before identifying a gap in the retail market with a lack of authentic, ready to eat African foods. Lola and I cover the full spectrum of the It’s Souper startup story, including the challenge of selling what is typically considered a seasonal product, selling into her first retail locations and how she approaches competing against established brands. Other key takeaways include the value of in store demos (now that they are back in play) and how she focused on brand building and marketing exercises when they weren’t an option. Lola provides great insight into the grants that have been available to her and leveraged to assist in scaling her business - and what she considered the most critical components to focus on when working through the application process. ______________________________________ Launched in 2018 and located in Toronto, Ontario Lola’s Afro-Fusion gourmet soup and sauce line was inspired by the fusion of cultures that exists in Canada, a yearning for authentic flavours from Africa, and a desire to share it with her community. Their mission is to produce delicious tasting soups, meals, and sauces made with high quality ingredients and exotic flavours that meet the demands of today's diverse world, and ultimately to inspire a new found love for food. Lola’s soups can be found in over 50+ retailers in and around the GTA and Quebec and online at itssouper.com For 10% off online orders use the promo code: PackH10 https://itssouper.com/ ______________________________________ Please support this podcast by checking out our sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 16 Sep 2021 - 1h 07min - 42 - 42. Managing risk, scaling production and the transition from B2C to B2B marketing & sales with Lyndsay Scott - Founder & CEO of Kindred Cultures Inc.
Lyndsay joins us for a deep dive into the award winning and inspiring Kindred Cultures story which was primarily seeded by the necessity to find relief for her youngest son's health. With a previous career in the VC and Private Equity world, Lyndsay discusses her approach to managing risk while building the business, making decisions and the value of leveraging her network in the process. We go into some detail on how the team scaled their production and the benefit of working with the UBC food science department to assist in shelf life testing, microbial analysis, and assistance with the formulation of recipes as they grow. Among many other things we also touch on the evolution and the story behind the KC brand, the seriously instagrammable colour pallet of their various SKUs, distribution network, approach to marketing and transition from B2C to B2B marketing & sales _______________________________ Founded in 2018 and located in Richmond, BC Kindred Cultures makes Infused Water Kefir beverages, using fresh raw natural ingredients to create a delicious and nutritious probiotic beverage. Their Infused Water Kefir is Vegan, uses only raw ingredients, and is low in calories and sugar (30 calories and 6g of sugar per bottle). Currently producing 5 flavours and all available in 2 sizes, Kindred Cultures can be found online via Legends Haul, SPUD, & BC Local Root (to name but a few) and in over 100 retail display cases here on the Western side of Canada. https://kindredcultures.ca/ https://ubcfarm.ubc.ca/feeding-growth/ ______________________________________ Please support this podcast by checking out our sponsor FoodPak: https://www.foodpak.com/ Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Fri, 10 Sep 2021 - 1h 11min - 41 - 41. Applying proven tech startup methodologies when testing your CPG product with Jannine Rane & Anush Sachdeva - Co Founders of Zing
Jannine and Anush provide a complete snapshot of Zing, including some great insight into the startup methodologies that they are actively applying while developing their business. Every Zing recipe goes through a structured Lean Startup Methodology / feedback loop of testing, reviewing and iterating in their test kitchen community. By leveraging this system they are building products with reduced risk, strong market fit and most importantly a pool of fans who are helping to drive early growth of the business. If you’re in the process of market testing new SKUs and are looking for some inspiration and insight - this episode is for you! _______________________________ Founded in 2020 and located in Toronto, Ontario the team at Zing are creating chef-crafted pantry shortcuts designed to help their consumers make quick, delicious meals at home, with recipes inspired from around the world. Their condiments and seasoning salts are produced in small batches and are all natural, gluten-free and hand crafted by professional chefs who have worked in restaurants throughout Toronto. Zing ships across Canada and is available in-store at a select number of independent, small businesses. https://cookwithzing.com/ ______________________________________ Please support this podcast by checking out our sponsor FoodPak: https://www.foodpak.com/ Please leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 02 Sep 2021 - 45min - 40 - 40. Getting your product and facility certified, knowing your consumer intimately and supporting women in business with Cathline James - Founder & CEO of Wise Bites
On this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites. Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention. Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, writing training modules and delivering training for Women Entrepreneurs in developing countries. Her clients included the United Nations, the International Labor Organization, the International Trade Organization, Women in International Networking (W.I.N.), the Private Sector and NGOs. Cathline shared her approach to market testing, scaling production, management of cash flow and supply chain, distribution, marketing, sales and her grand vision for the future. We go into some detail on the rigorous process required to become certified vegan, gluten free, nut-free, Kosher & non-GMO - the enormous amount of time, record keeping and costs associated, AND the rewarding value & credibility that it can bring to your business. It was an absolute pleasure speaking with Cathline, and a privilege to have had an hour of her time to dig into the world of Wise Bites and business in general. ________________ Founded in 2012, Wise Bites is a family owned food manufacturer and distributor of certified vegan, gluten free, nut-free, Kosher & non-GMO baked goods that are produced in their own dedicated facility, located in Richmond, B.C. With a current collection of over 23 SKUs of various cookies, muffins & treats (all of which are proudly free of the top 11 allergens) Wise Bites can be found in all of the large retail banners right across Canada in the gluten free and health food section. https://wise-bites.com/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 26 Aug 2021 - 1h 07min - 39 - 39. Leveraging grants, imperfect fruit and the luck in finding the yin to your yang with Isabelle Lam, Co-founder & COO at Remix Snacks
On this episode, Isabelle and I have a really fun conversation that covers the full gamut of the Remix startup story. We discussed how leveraging grants assisted in the early growth of their operation, the decision to make an early pivot from producing trail mix to bark, their appearance on Dragons Den (Season 13, episode 12), the story behind the brand that they have built and why they keep close with their tight knit industry network. __________________________________ Founded in 2018 Remix Snacks is a Montreal / Toronto based company committed to making simple, delicious and healthy snacks that are good for their consumers’ well-being and good for the environment. Bean Bark is the market’s first vegan chocolate bark made with beans instead of nuts; it's also high-fibre, high-iron and protein-rich. By using both plant-based protein, beans, and upcycled fruits in their products, they make chocolate healthier while also using ingredients that have less of an environmental impact. Created by Isabelle and Jamie, and with the addition of their team's valued skill sets, Remix are certainly blazing their own trail in this very competitive CPG category. To receive free shipping on any Remix item use the promo code : PACKHEAVY https://remixsnacks.ca/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 19 Aug 2021 - 44min - 38 - 38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.
Liza generously tells the Mood Milk story, going into great detail on the major mechanics involved when getting her startup CPG business off the ground and into the world. Liza breaks down where she has seen early success, including the decision to appear at a trade show for the sole purpose of gathering quantifiable feedback on her product, price point, messaging and brand all prior to officially launching. By leveraging her background in Nutrition to build the physical product itself, Liza is also heavily focused on the development of an online community that provides virtual workshops and content to support a holistic approach to health and wellness. __________________________________ Liza is a Certified Nutritional Practitioner specialising in stress management and women's health. Towards the end of 2019, Liza co founded Mood Milk which is an online packaged beverage brand that manufactures organic superfood lattes to help individuals feel their best, physically and mentally. Each of their 4 SKUs contain a combination of superfoods and botanicals and can be used to make a hot frothy latte, a refreshing iced drink, smoothie or addition to your favourite food. To receive 15% off Mood Milk use the promo code : PACKHEAVY15 hello@mymoodmilk.com https://mymoodmilk.com/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 12 Aug 2021 - 49min - 37 - 37. Building a food based business that makes an impact with Justin Kopetzki, Co Founder & CEO of Justo’s Craft Dips
Located in Victoria, BC and established in 2019 Justo’s is not only a hot off the press business with a focus on creating delicious plant based dips - but also a business that's on a mission to leave a positive impact on their local community by sourcing locally as often as possible and by feeding the underserved through their Hummus Helps initiative. The team at Justo’s have also created and implemented a jar return program which is helping to reduce their environmental impact - in their first year alone, over 7000 jars were returned and reused. With over 70 retailers located on Vancouver Island, the Justo’s team of four - Justin, Eric, Tyler & Adam are clearly building a company with a big and clear vision that will continue to make a huge impact. justin@justos.ca https://justos.ca/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 05 Aug 2021 - 58min - 36 - 36. Holding onto more of your hard earned money and being clear on your goals with Jacky Ip - Certified Financial Planner at Ocean 6 Wealth Advisory
Jacky and I cover a lot of ground during this conversation including when someone should consider incorporating their business idea, a good look at entity structures such as sole proprietorship vs a corporation, critical questions to ask a financial advisor and the information that you should come prepared with. _____________ Jacky Ip is a Certified Financial Planner at Ocean 6 Wealth Advisory located in Vancouver, BC. Jacky & the team specialise in helping business owners and entrepreneurs get clarity and confidence in their financial future by creating financial plans that fast forwards their financial journey so they can start enjoying their ideal life today instead of at age 65. Jacky believes the only way you can get true financial advice that’s in your best interest is if you pay for it. Asking how your financial advisor gets paid is the best way to find out if they are trying to sell you a product or give advice that’s the right fit for you. https://ocean6.ca/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 29 Jul 2021 - 1h 01min - 35 - 35. The balancing act of being a modern woman, stepping out of your own way & the East Van Jam story with Natalie Ferrari-Morton, Founder & owner of East Van Jam
East Van Jam was founded in 2013 by Natalie who lives in East Vancouver with her husband and two boys. Having spent 3 years teaching community canning classes and proudly feeding her family with her own unique & delicious jam, Natalie saw an opportunity to start something of her own, sourcing local BC fruit to produce her highly acclaimed jam. East Van Jams brand is extremely recognisable and iconic over here on the west coast, largely due to the talented Scott Bilstad who has created original artwork for each of Natalies individual SKUs. With gourmet flavour pairings and a mere fraction of the sugar, East Van Jam produces fun and guilt-free spreads inspired by the eclectic variety of characters that make East Vancouver so unique. https://eastvanjam.com/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 22 Jul 2021 - 56min - 34 - 34. Leveraging current consumer insights & trends, direct to shopper data and workplace wellness with Jessica Malach, VP of Partnerships and Insights at Social Nature
Jessica Malach is currently the VP of Partnerships and insights at Social Nature which is an online discovery platform helping better-for-you brands get on & off retail shelves and validate their products across the life-cycle with real-time consumer data. ___________ Jessica has over 15 years of experience in a host of senior roles in the natural CPG sector in both the USA & Canada. Jessica speaks regularly at industry events and is a contributor on consumer and plant-based trends with the Canadian Health Food Association, Canadian Securities Exchange, Plant Based Foods Association and the Whole Foods Magazine to name but a few. Most recently Jessica completed a graduate certificate program in mindfulness-based teaching and training at the University of Fraser Valley, and is delivering workshops at national consumer events and workplaces on ways to cultivate mindfulness, self-care and resilience to reduce stress & improve wellbeing and performance. https://www.socialnature.com/ jessica@socialnature.com JRE #1678 - Michael Pollan : Head to mark 2hr :41min : 25sec Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Wed, 14 Jul 2021 - 1h 03min - 33 - 33. The benefit of selling your food based CPG on Amazon with Myra Moyo, Founder and Co Owner of Bake in a Minute
This is a must listen episode if you’re contemplating selling or have just started selling your food based CPG on Amazon. Myra goes into some great detail on the hoops that you will need to jump through to get listed, some typical growing pains that you may be confronted with and their marketing and advertising approach and strategy. __ Founded in 2016 Bake In A Minute is committed to providing quality, nutritious, delicious and versatile bread mixes that are categorised as keto, paleo & low carb. As well as their own online store, Bake in a Minute is sold on both the Amazon Canada & US platforms which is quite a feat, and of course in specialty retailers like Neha Charnalia’s SwitchGrocery who I featured on episode 28, and who also happened to introduce us. http://bakeinaminute.com/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Wed, 07 Jul 2021 - 57min - 32 - 32. Marketing your food brand to the people who are hungry for it with Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing.
On this episode, as well as sharing the Piquant business story (which on its own is absolutely worth the listen), Lindsay discusses the importance of building a marketing roadmap to grow your business during the first few years, being clear on your marketing / sales funnel, how imperative it is to pay attention when listening to your customers (what questions are they asking, what language are they using, how are they asking it etc), the must do activity of building your email list and WHY YOU NEED TO INVEST IN YOUR PACKAGING! I recommend heading over to the Piquant website and seriously considering the courses that Lindsay has available for food based business owners & operators just like you! ___ Piquant was founded in 2016 by Lindsay to connect Vancouver's food scene with people who are hungry for something delicious. Made up of a team of influential, smart, and driven foodies and health geeks who know the landscape, Piquant offers simple solutions for food and health brands to support or manage integrated marketing campaigns starting with basic packages through to complete management of marketing activities. http://www.piquantmarketing.com/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Wed, 30 Jun 2021 - 51min - 31 - 31. Turning your business idea into a tangible reality with Mina Haghighi, Business Development Manager at Futurpreneur Canada
If you’re aged between 18-39, in need of funding to turn your idea into a tangible reality or get your startup off the ground AND love the idea of being paired with a mentor, I recommend that you get in touch with Mina Haghighi from Futurpreneur Canada - contact details below. Futurpreneur has been driving the entrepreneurial passions of Canada’s young enterprise for two decades and is the only national, non-profit organization that provides financing, mentoring and support tools to aspiring business owners aged 18-39. With an internationally recognized mentoring program that matches young entrepreneurs with a business expert from a network of more than 2,000 volunteer mentors, you will be on your way to Packing Heavy on your businesses success. Futurpreneur has been on my radar for a while now as William McKinnon from Canadian Alliance Terminals Inc. and episode 14 was a mentor and Lanna Lucas from Hunter Browns and episode 27 said nothing but great things about her experience! Mina certainly didn’t disappoint with this extremely insightful episode, providing us with a huge amount of detail on the Futurpreneur program, the value that it can bring to you as an early stage founder and the programs that you can leverage to level up your game. Mina Haghighi C. 604-362-5344 E. mhaghighi@futurpreneur.ca W. https://www.futurpreneur.ca/en/ Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Thu, 24 Jun 2021 - 34min
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