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Marketing Mambo is a fun and fast-paced conversation with bright and fascinating marketers from around the globe. Join host and long-time marketing executive, Terry McDougall, as she "cha-cha-chats" with marketers about their perspectives on the profession as well as their views on trends and issues in the world of marketing. Terry McDougall is an Executive and Career Coach and author of Amazon best-seller Winning the Game of Work: Career Happiness and Success on Your Own Terms. Before becoming a full-time coach, she spent her career as a marketer and still has an enduring passion for all things marketing and works with many leaders in the marketing, advertising and communications fields. For more information about Terry, visit her website at https://www.terrybmcdougall.com or on LinkedIn at https://www.linkedin.com/in/terrybmcdougall.
- 88 - Podcasting as a Marketing & Brand-Building Tool with Michael Fritzius
Michael Fritzius (or "Fritz") is a multipreneur and has no desire to ever stop. Starting his career off in the corporate world, life kept throwing curveballs and directing him on a different path. From full time employee, to contractor, to consultant, to finally opening his first business in 2015 in the business process automation space. Since then he's taken what he's learned from that now-closed company, and used it to start two more: a full-service podcast agency called podcastify.me, and ...
Mon, 27 Feb 2023 - 87 - Building a Roadmap to Marketing (and Life) Success with Holistic Business Coach Holly Jean Jackson
Holly Jean Jackson is a Holistic Business Coach, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans from technology to communications as well as organizational change, public relations and content strategy. She has dedicated over 12 years helping business leaders get their groove back physically, mentally and emotionally. She led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Facts: She played in Carnegie Ha...
Mon, 31 Oct 2022 - 86 - Leading a Marketing Agency with Heart with Banter Group CEO Valentina Borbone
Valentina Borbone is the founder and owner of marketing agency, Banter Group. Valentina is a seasoned speaker and digital marketing educator, having taught digital marketing for blue-chip organisations and small businesses since 2008, and is an industry expert for the International Social Media Association. She prides herself on being down-to-earth, completely transparent, and helping businesses achieve great success through smart marketing solutions.www.bantergroup.com.aulinkedin.com/in/vale...
Mon, 10 Oct 2022 - 85 - The Three Attributes Every Strong Brand Must Signal with Cheryl Farr
Cheryl Farr founded SIGNAL.csk Brand Partners in 2009 to help organizations realize their full brand power. She and her team help B2B, B2C, and nonprofit organizations and their leaders identify new opportunities, cast a brand vision, and lead that vision to full, rewarding life inside the organization and out in the marketplace. She focuses on building brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization's purpose, story, and emotional benefi...
Mon, 29 Aug 2022 - 84 - The Importance of Managing Executive Reputation with Qnary Founder Bant Breen
In 2012, Bant Breen founded Qnary an award-winning reputation management and talent branding solutions company for professionals, brands, and enterprises. Qnary was listed as one of the 5000 fastest-growing companies in America by Inc magazine and was also listed as one of the 360 best companies by Entrepreneur magazine in 2018 and 2019. Bant now serves as Qnary's Executive Chairman and leads the Company's Board of Directors. Bant started his career as a WPP Fellow and has spent his career in...
Mon, 15 Aug 2022 - 83 - Take Your Message from "Blah Blah Blah" to Brilliant with Storytelling Expert Tom Ruwitch
Tom Ruwitch is founder and CSO (Chief Story Officer) of Story Power Marketing. Coaches, consultants and other experts hire me to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. He helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Bottom line, every business must stand out to captivate prospects and inspire them to buy...
Mon, 18 Jul 2022 - 82 - Thriving in Business with Hidden ADHD with Coach Aron Croft
Aron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage. But after getting an adult diagnosis of Inattentive ADHD and an M.S. in Coaching Psychology, his life changed. He built a successful Fortune 500 career working with Marriott, Johnson & Johnson, United Healthcare, and more. He then discovered the secrets to ADHD productivity and now runs a successful...
Mon, 11 Jul 2022 - 81 - Training Today's Modern Marketers with Digital Media Professor Jennifer Dowling
Jennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill.In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with tradition...
Mon, 04 Jul 2022 - 80 - How Writing a Book Can Increase Your Sales & Marketing Effectiveness with Michael DeLon
Nearly 10 years ago, Michael DeLon escaped prison... Not a literal prison, but an emotional one. He was in a job that he once loved but had started to drain him - and he knew he needed to get OUT. He had a marketing background so he went out and started helping business owners grow. A short time later, he found myself back in prison. So being a man of faith, he asked to be led. He felt called to write a book, and compiled his marketing knowledge together and published it in 2013. Th...
Mon, 27 Jun 2022 - 79 - Smart Social Media Marketing Strategies with Ugly Mug Marketer Hannah Acosta
Hannah Acosta is an experienced Social Media Manager with a demonstrated history of working in the marketing and advertising industry, as well as the nonprofit world. She's honed her skills in Social Media, specifically Facebook advertising, strategy building, and content creation across Instagram and Facebook platforms at Ugly Mug Marketing in Alexandria, La. She received a Bachelor of Science in Business Administration (B.S.B.A) from Aquinas College where she focused in Business Administrat...
Mon, 20 Jun 2022 - 78 - Finding Your Authentic Voice with Voice Coach and Composer Schroeder Nordholt
For over 20 years Schroeder Nordholt has been a music educator, composer for film, TV and corporate video, orchestral arranger, voice coach, choral leader, music director and conductor for musical theatre, piano bar entertainer, lounge pianist, and more. He helps people up level their brands by accessing his music genius through either his existing music catalog or commissioning custom signature theme music package.Schroeder is an expert composer who has been composing and arranging for orche...
Mon, 13 Jun 2022 - 77 - The Role Validation Plays in Shaping High-Achievers with Dr. Ann Shufflebarger
Dr. Ann Shufflebarger is a seasoned educator who has worked for over 35 years in public education. She has worked as a first grade teacher, elementary reading specialist, Reading Recovery teacher, curriculum specialist, reading coordinator, and elementary school principal. She is an advocate for public education and passionate about promoting literacy.Ann earned her undergraduate degree and master’s in reading at The College of William and Mary in Virginia. She received her educat...
Mon, 06 Jun 2022 - 76 - Networking with Sincerity with Author & Veteran Marketer Aaron Brooks
Aaron Brooks is VP of Business Development at Compass Marketing, Inc. and author of “Sincerity - The Recipe for Living Your Best Personal and Professional Life." He was compelled to write this book because of his experiences and those of others in terms of personal and professional relationships. He recognized that the people who were the most successful, happy and content over time also were those that happened to develop the most authentic and sincere relationships. As a business dev...
Mon, 30 May 2022 - 75 - From Teen Rocker to Online Marketing Expert with Drummer and Marketing Guru Dan Shinder
Dan Shinder is the founder and CEO of Drum Talk TV, the largest online community focused around the culture of drumming and percussion of all styles and genres worldwide. Dan is a Serial Entrepreneur, a husband, a father—he and his wife have collectively 11 grown children, and 19 grandkids. (No typo's in those numbers!)In January of 2013 Dan founded the online media company Drum Talk TV, with what Dan says, “A bit of couch change and bellybutton lint … and I had a lot more bellybutton lint th...
Mon, 23 May 2022 - 74 - Life Transformation for HSP, Empaths, Black Sheep and Rebels with Coach Barbera Schouten
Barbera Schouten helps Empaths & Highly Sensitive People with their personal development, (high) sensitivity, authenticity and/or soulful entrepreneurship.She gives them the BOOST they need to ACCEPT themselves, get CLARITY on what’s really important and connect with their souls mission, giving them the energy, confidence, and courage they need to take MASSIVE action and create a life that makes their heart sing and a soulful business that supports that FREEDOM lifestyle.Barbera helps peo...
Mon, 16 May 2022 - 73 - How MasterMind Groups Can Unlock Your Highest Potential with Chris Williams
Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift, many experts are trying to build high-ticket groups f...
Mon, 09 May 2022 - 72 - LinkedIn for Dummies with Donna Serdula
Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn DASH Makeover DOT com where she and her team help people collide with opportunity and transform their lives via future forward career branding. She has authored two edit...
Mon, 02 May 2022 - 71 - A Deep Dive into Financial Services Marketing with FCS CEO Kevin Windorf
Kevin Windorf is the CEO of the Financial Communications Society, the only national not-for-profit industry association for financial marketers. With a mission of “Community, Education, Philanthropy,” the FCS connects thousands of marcomm and media professionals through more than 50 events a year, staged online and in-person. As a result, the FCS has donated nearly $2.8 million since 2000 to more than 25 children’s charities.Kevin was first elected to the FCS Board of Directors in 2005, durin...
Mon, 25 Apr 2022 - 70 - A Career Journey from Curious Artist to University Professor with Jennifer Dowling
Jennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill.In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with tradition...
Mon, 18 Apr 2022 - 69 - How to Pick the Right Speaker for Your Event with Speaker Bureau SVP Brian Palmer
Brian Palmer is SVP of National Speakers Bureau. Over forty years ago Brian's father, John Palmer, founded National Speakers Bureau because he wanted to provide knowledgeable, ethical and creatively thoughtful options to those people charged with finding the right speakers for their audiences. In 2018 NSB became a division of Premiere Speakers Bureau where Brian continues to help his customers capture the hearts and minds of those important to them. Brian and his jazz violinist wife of 28 yea...
Mon, 11 Apr 2022 - 68 - How a Corporate Marketer Became a Marketing Professor with Dawn Edmiston
Dr. Dawn Edmiston is the Clinical Professor of Marketing at the College of William & Mary and has a personal mantra to live with an open heart and an open mind. She has served as a Fulbright Scholar in Estonia and is the recipient of numerous teaching awards. Prior to joining academia, Dr. Edmiston held marketing management roles with Discovery Channel, PricewaterhouseCoopers, and IBM. She is co-author of "Marketing Management: A Strategic Framework and Tools for Success" (Cognella, 2022)...
Mon, 04 Apr 2022 - 66 - A Pharma Marketer Advises on Navigating Life's "Oh Sh*t" Moments from Author Michael Biarnes
Having worked in oncology, neuroscience, and diagnostics, Michael Biarnes has dedicated his career to improving patient outcomes in the healthcare sector. Along the way, he discovered his passion for mentorship and advising, striving to help individuals define success for themselves and take tangible steps towards achieving a happier and fulfilling life while achieving their career aspirations.Michael has a BS in Biology from Penn State University, an MS in Biotechnology from Georgetown Unive...
Mon, 28 Mar 2022 - 65 - When a Brand Story and a Sales Funnel Have a Baby with Marketing Entrepreneur Jarie Bolander
Jarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. He is currently a partner at JSY PR & Marketing, a full-service PR and Marketing Firm that helps tech startups tell better stories.He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is listed as an inventor on over 10 patents and has ...
Mon, 21 Mar 2022 - 64 - Launching a New Brand During COVID with Marketing EVP Christina Downey
Christina Downey is a marketing executive with extensive experience in building brands people love while having a measurable impact on revenue. She currently works for EVP Marketing at Carbone Fine Food. An alum from Michigan State University, Downey is a dedicated leader who celebrates talent, empowers teams and inspires others to embrace challenge. Perceptive and nimble, keeps a hand on the pulse of industry trends and social movements that shape demand.*************************************...
Mon, 14 Mar 2022 - 63 - Clear Communication is Critical to Effective Marketing with iLendingDirect CMO Renée Brown
Renée Brown is currently the Chief Marketing Officer at ILendingDIRECT. Renée has served in numerous marketing leadership roles since 1995 in Financial Services and Healthcare. She has led teams of all sizes with marketing investments ranging from $5 million to more than $100 million. She has been active in nonprofits, leading boards and serving diverse communities. She has a daughter studying at Boston College and lives in Denver, CO. To contact Renée:Email: renee.brownlsu@gmail.comPhon...
Mon, 07 Mar 2022 - 62 - How to Lead Effective Marketing Teams in a Virtual World with Manuel Pistner
Manuel Pistner is Founder and CEO of Flash Hub. He knows the realities of leading teams and growing businesses remotely -- it's challenging, stressful, too many meetings, missing structures, missing clarity, and signs of chaos. He knows this because this was him in 2018 when he almost crashed his entire business with 43 employees against the wall, driven by constant staff shortages everywhere. Not enough clients, not enough talent, too high of workload -- repeat. Today, Manuel's bus...
Mon, 28 Feb 2022 - 61 - Crafting a Compelling Brand Story That Works with Brand Storyteller Matt Carroll
Matt Carroll is Brand Strategist and Copywriter for BigBigStory, a brand messaging agency. With over 20 years' experience creating content for large and small organizations, Matt's desire is to help the "good guys" get heard. He's created content for all types of audiences, helping create messages that move people to respond.At BigBigStory they love love telling big and compelling stories that help small businesses do bigger business. So many of the small businesses are growing but realize th...
Mon, 21 Feb 2022 - 60 - How I Learned to Play the Game of Work with Your Host Terry McDougall
Terry McDougall is an Executive Coach, Leadership Consultant, author of Winning the Game of Work, and host of the Marketing Mambo podcast which she launched in December 2020. Prior to founding her coaching practice, Terry B. McDougall Coaching in 2017, Terry was a long-time marketing executive where she developed strategies, advised senior leaders, and led high-performing marketing teams to drive business results. Today Terry works with high-achieving professionals to help them get unstuck at...
Mon, 14 Feb 2022 - 59 - Helping Emerging Brands Grow with Brand Consultant Cheryl Wittenstein
Cheryl Wittenstein is Principal and Co-Founder of Growth Brands Co., a digital and retail consultancy partnering with emerging consumer goods brands for success on-shelf and online. She and her partner, Mary Cooper, each bring 25 years of experience with large, trusted brands including Kraft, Anheuser-Busch, Purina, General Mills, Five Star, AT-A-GLANCE, and emerging brands like Kate's Real Foods and Urban Ladle. Growth Brands takes a seasoned Discover-Guide-Activate approach to strategy...
Mon, 07 Feb 2022 - 58 - How to Become a Great Change Leader with HR Expert & Author Tim Sparks
Tim Sparks, SPHR, SHRM-SCP, is a Senior Certified Human Resources professional with over 20 years in HR. During his time in the HR profession, Tim has had the opportunity to work with some amazing people developing corporate programs like Change Management training and a very robust mentoring program that kicked off his speaking career. Tim is also the author of Your Journey to Becoming a Great Change Leader: Navigating the Path to Exceptional Leadership. In this book, he shares st...
Mon, 31 Jan 2022 - 57 - Marketing from the HR Perspective with Leadership Consultant Beth Rashleigh
Beth Rashleigh founded Rashleigh Consulting in 2019 after working for over 20 years in Talent and Organizational Development. She’s worked in healthcare (both for-profit and not-for-profit), in Corporate America and for the Federal Government. Beth has a Bachelor’s Degree in Organizational Communication from Ball State University, a Master’s Degree from Indiana University and a Master’s Certificate in Organizational Learning from the University of Maryland. She is a Certifie...
Mon, 24 Jan 2022 - 56 - Become a Writer Today with Author and Book Writing Coach Bryan Collins
Bryan Collins is an author from Ireland who helps writers build authority and earn a living from their creative work. Collins is also a former Forbes columnist and his work has appeared in publications such as LifeHacker and Fast Company. To contact Bryan:LinkedIn: https://www.linkedin.com/in/bryancollins99Website: https://www.becomeawritertoday.com***************************************************************************If you'd like to talk to Terry McDougall about coaching or being a...
Mon, 17 Jan 2022 - 55 - Medical Marketing Innovation & Growth During the Pandemic with Marketing VP Jennifer Jones
Jennifer "JJ" Jones is VP of Global Marketing and Product Development at TIDI Products. Motivating others to produce, with a driving initiative to see results, has been one of the hallmarks of her leadership style throughout her career. Effectively understanding the needs of the customer, whether articulated or unarticulated, was the key to success in the product lines she supported - Spine, Biopsy and Procedure and Diagnostic Trays. Jones has years of experience being a leader in marketing, ...
Mon, 10 Jan 2022 - 54 - Exploring the World of "Badvertising" with Advertising Vet and Author Tagline Jim Morris
Tagline Jim Morris is the author of Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising. Armed with a degree in philosophy and an unnatural fondness for hippos, Jim spent a decade in pursuit of rock and roll stardom. Failing that, he became copywriter and creative director at ad agencies from FCB to DDB Worldwide. For the past 25 years, Jim has enjoyed a thriving freelance copywriting business while teaching copywriting at Columbia College for 12 years and writing a mont...
Mon, 03 Jan 2022 - 53 - The Path from Financial Marketer to Ayurvedic Wellness Coach with Kellen Brugman
Kellen Brugman is a Certified Holistic Wellness Coach and professional writer. She also has certifications as an Ayurvedic Practitioner and yoga teacher. Using her Saint Mary’s finance major and 10 years in corporate marketing, she blazed a new career path, helping individuals and corporations like Aveda and lululemon invest in holistic wellness. Through personal sessions, corporate classes, and community events, Kellen helps others navigate change and unknowns in order (and holy c...
Mon, 27 Dec 2021 - 52 - The 6 C's of Successful Marketing with Dark Horse Entrepreneur Tracy Brinkmann
Tracy Brinkmann has led an eventful life. From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate America’s finest companies to his own marketing company helping small business owners be SEEN and now his podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann, is also a business & success coach that realizes life isn’t fair and participation awards do not feed your fa...
Mon, 20 Dec 2021 - 51 - Helping Women Discover Their Inner Bad Ass with Ad Agency Vet and Success Coach Laura Honeycutt
Laura Honeycutt is a sought-after mindset and leadership teacher and speaker on a mission to put more women in powerful leadership positions they deserve by unleashing their power. Laura excelled in a 25-year career in the cutthroat world of elite advertising agencies, despite navigating a system of bias against women while carrying a fierce case of imposter syndrome. Stressed out and burned out, she worked with a coach to completely transform her life. Now she is a certified coach who helps ...
Mon, 13 Dec 2021 - 50 - How Your Event Tickets Can Make the World a Better Place with Tix4Cause Co-Founder Kevin Nemetz
Kevin Nemetz is SVP of Sales, Alliances and Analytics at Compass Marketing in his day job. He is also founder and CEO of Tix4Cause -- an online ticket marketplace that benefits charities.Tix4Cause is a dream and vision that is a proven, significant, thriving reality. Proven to drive success with corporations, associations, foundations, non-profits, and consumers. With more than 8 million tickets on the site at any time it provides significant opportunities for charitable fundraising everyday....
Mon, 06 Dec 2021 - 49 - Developing A Powerful Executive Voice with Coach Cynthia Zhai
Cynthia Zhai is coach and founder of Powerful Executive Voice. Over the past 10 years, she has worked with professionals from 46 countries across 6 continents, supporting them to speak with a voice that reflects their inner power. She's spoken in 18 countries across 5 continents and was awarded one of the highest designations in the speaking industry, CSP (Certified Speaking Professional), earned by only 12% of speakers worldwide. Cynthia was also the first woman in Singapore to be accre...
Mon, 29 Nov 2021 - 48 - How to Be an Effective Non-Profit Marketer with Jim Gillen
James Gillen is Chief Marketing Officer (CMO) of United Way Suncoast in Tampa, Florida. As the CMO Mr. Gillen is responsible for creating the strategic vision for United Way Suncoast’s overall marketing and communications function. He stewards the organization’s brand reputation in the communities served by United Way Suncoast and their partners.He joined United Way Suncoast in February of 2020 as the Senior Vice President, Communications and Marketing, Jim led an extensive brand relaun...
Mon, 22 Nov 2021 - 47 - How Authenticity Can Improve Your Marketing Efforts with Nedra Rezinas
Nedra is a marketing coach with 20+ years of business experience, including working with over 200 businesses on their websites and marketing decisions. She has been in a variety of roles such as business owner, web designer, project manager, consultant, teacher, mentor and contributor. Nedra loves teaching at the Small Business Development Center at Portland Community College and especially the lasting, amazing connections to my students over the years. To contact Nedra:Linked in: https://www...
Mon, 15 Nov 2021 - 46 - The Brand Promise and Selling with Integrity with Sales Trainer Dave Rosenberg
Dave Rosenberg is principal at Locked On Leadership. Dave has earned his Professional Behavioral Analyst and Professional Driving Forces Analyst certifications (CPBA & CPDFA). He has consulted with over 60 companies in 16 states across the country. His clients represent a large cross section of industry from manufacturing, retail, construction, engineering, farming, trucking communications and service.Dave was raised in Philadelphia and now resides in rural Ramona CA with his wife a...
Mon, 08 Nov 2021 - 45 - A Marketing Communications Master Class with Veteran Marketer Janine MacLachlan
If you're seeking to get your ideas heard, you've come to the right place. Janine's goal is to boost leader's confidence through authentic, effective, and persuasive communications. Janine's knack for zeroing in on the right problem to solve and building an actionable message strategy is built on deep experience with iconic brands that include P&G, Quaker, Sargento and the American Dental Association. Her workshops on creativity and leadership communications help organizations foste...
Mon, 01 Nov 2021 - 44 - The Long Journey to Building a Bad Ass Business with Donnie Boivin
Donnie Boivin is an award-winning professional sales trainer, top-200 iTunes podcaster, Marine Corp veteran, and owner of his profitable Success Champions business. Donnie, fresh out of the Marine Corp, learned what it took to be successful in sales, business and life over two incredible decades of experience. At the age of 40 he realized he’d been living other people’s dreams and began chasing his own.Donnie went from knowing nothing about business and being on the brink of failure to l...
Mon, 25 Oct 2021 - 43 - Empowering Women in Technology... and Everywhere Else with Coach Dr. Toni Collis
Dr Toni Collis is the CEO of Collis-Holmes Innovations, an award winning leader, International Keynote speaker, Consultant and Leadership Coach. Toni’s career has focused on facilitating the use of technology, and she believes that this requires true diversity in the future leadership of the tech industry.As Founder of Women in High Performance Computing (WHPC), Toni developed and led innovations aiming to diversify the international Supercomputing workforce, providing HPC tutorials designed ...
Mon, 18 Oct 2021 - 42 - Content Marketing Tips & So Much More with ANA Content Marketer Greg Wright
Greg Wright is a successful marketing and communications intrapreneur and spent the past 6 years building the in-house agency practice area at the Association of National Advertisers (ANA). Greg also manages the marketing procurement and agency relationship management areas. Prior to joining the ANA, Greg managed executive and member communications and marketing in-house for the AICPA. Greg has an MBA in Marketing and a BA in Political Science and Geography. In his free time, Greg serves as a...
Mon, 11 Oct 2021 - 41 - How to Educate the C-Suite on Digital Marketing with C-Suite Edge Founder Olivia Roehm
Olivia Roehm is an experienced digital strategist, marketer, and industry leader. Olivia has led Social Media strategy and advertising, grown a sales team and launched new sales outreach processes. She works now on strategizing digital marketing daily for her client portfolio at NPAccel and growing her organization, The C-Suite Edge, with business partner, Hector Munoz. They are developing innovative, curated fast-track learning to C-Suite Executives who want to enhance their digital knowledg...
Mon, 04 Oct 2021 - 40 - How Small Business Owners Can Leverage PR Like the Big Boys with PR Strategist Mickie Kennedy
Mickie Kennedy believes that with some effort and a little money, the possibilities are endless. He is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. He holds an MFA in Creative Writing with an emphasis in Po...
Mon, 27 Sep 2021 - 39 - The $8 Million COVID Pivot with Sustainable Fashion Entrepreneur & CEO Marissa Goldstein
Marissa Goldstein is a mama to two sets of twins, blogger behind @TwinsonthegoX2, and Founder/CEO of Rafi Nova (www.rafinova.com), a sustainable fashion brand that encourages parents to get-out-and-go through thoughtful and ethically made bags and accessories that feature textiles handwoven by female artisans from remote regions of the world. Marissa, her husband, Adam, and their 4 kids under 4 years old, split their time between Boston and Vietnam and consider airplanes their 3rd home.******...
Mon, 20 Sep 2021 - 38 - How to Market Your Online Courses with Marketing Expert & Global Citizen Tom Libelt
Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. His likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are th...
Mon, 13 Sep 2021 - 37 - Marketing Higher Education with Agency Expert Jessica Shasserre
With nearly 15 years of experience in higher education and marketing, Jessica is an expert in developing best practices for effective enrollment and recruitment marketing initiatives. Drawing heavily from her time behind the admissions desk, she now uses that frontline experience to lead a team of talented strategists, consultants, and creatives. She sees every project from multiple perspectives, and works closely with clients to develop strategic, integrated approaches to addressing today’s ...
Mon, 06 Sep 2021 - 36 - Live Life to the Absolute Fullest with Bucket List Guy Trav Bell
Why do you get up in the morning? What is your why? These are two questions that fuel Travis Bell's life as well as his work. Travis Bell first was coined "the bucket list guy" ten years ago after one of his first talks. His motivational speaking about living life to the fullest has been able to reach thousands of people with the goal of eventually reaching 10 million people. Trav Bell is a certified Bucket List coach. His ideas are spread through his podcast, his website, his blog, and...
Mon, 30 Aug 2021 - 35 - Social Media Marketing Tips from Expert Whitney Mendoza
As avid learner and entrepreneur, Whitney has led a successful career in social media and marketing. Her career first began as a successful radio station producer and executive assistant in Atlanta. Her true passion, however, stemmed from marketing and social media and after much deliberation, her and her husband decided to start their own business named Brillar Media in 2015. In 2019, Billar Media joined Laddering Works to form Ligar Partners. By combining their resources, Whitney and her te...
Mon, 23 Aug 2021 - 34 - How to Use SWAG as a Strategic Part of Your Marketing Plan with Swire Ho
Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His bus...
Mon, 16 Aug 2021 - 33 - Modern Marketing of Wealth & Wine with Master Marketer & Investor Lori Crosley
Lori Crosley has held senior level product marketing and strategy positions at Morningstar Investment Management, Wells Fargo and Calamos Investments, where she was responsible for planning, designing and executing global market strategy and institutional investment communications. As a Principal at Greenwich Associates, a leading global, strategy consulting firm that specializes in financial services, Ms. Crosley worked directly with the firms’ investment management clients in the US, Canada...
Mon, 09 Aug 2021 - 32 - Be a Better Cross-Cultural Communicator with Entrepreneur and Consultant John Godoy
John Godoy is an authority on how professionals create the communication and lifestyle habits required to excel in today's demanding world. He is the founder of a coaching and training company that helps professionals to become fearless, authentic, and persuasive communicators. Commanding corporate, STEM-centric, and entrepreneur clients, Johns expertise pull from over two decades of diverse experience working in 5 countries in a host of personal development related endeavors in sports, profe...
Mon, 02 Aug 2021 - 31 - The Science of Branding with Brand Scientist Ethan Decker, PhD
Ethan Decker, PhD, is president of Applied Brand Science. He fixes brands using the latest marketing science and 20 years as a brand strategist. A scientist by training and a marketer by trade, he earned a PhD in ecology before switching to market research, and then eventually advertising. He's worked with big brands like Duracell & Domino's, and small ones like Hoplark and Izze. He’s a frequent presenter and lecturer on the topic of brand science. He has yet to be asked to present on the...
Mon, 26 Jul 2021 - 30 - Confessions of an Expat Marketer with Fintech CMO Kelly Pettersen
With over 10 years of international experience, Kelly Pettersen is a renowned executive in the tech world. Kelly currently works at Coinbase as a senior member of the Institutional Sales & Trading team, working with institutions across EMEA on their cryptocurrency adoption journey. Prior to joining the Coinbase, Kelly led business development globally forskew, the leading cryptocurrency market data, analytics and derivatives platform. She has a track-record building fin-tech start-ups...
Mon, 19 Jul 2021 - 29 - Why It Doesn't Matter if Your Advertising is "Ugly" with Ugly Mug Advertising CEO Wayne Mullins
Having coined the nickname “the guru’s guru,” Wayne Mullins exemplifies professional entrepreneurship to its highest level. Mullins founded the company, Ugly Mug Marketing in 2009. Through his innate hardwork and perseverance, Ugly Mug Marketing has become a top company, earning praise from leading business influencers such as Neil Patel (Founder of QuickSprout & Kissmetrics) and Chris Voss (New York Times Best Selling Author of Never Split the Difference).Wayne offers top-level marketing...
Mon, 12 Jul 2021 - 28 - Motivating the Adoption of Change with Change Management Expert John Deel
John Deel is thankful and humbled to be branded by his customers as an Organizational Change Management (OCM) expert and recognized leader of "the people side of change" (digital, global, cultural). Many businesses are facing significant and “always-on” change to remain competitive. Advances in technology remains a big factor in being relevant and viable - businesses are increasingly appreciating the importance of PEOPLE in driving business results. John believes “people are the game” and thi...
Mon, 05 Jul 2021 - 27 - D2C Marketing is More Relevant Than Ever with Bluewater Media President Gina Pomponi
Gina has three passions – her Aussies, Tango and Brooklyn, fronting her rock band for St. Pete music enthusiasts and positioning Bluewater clients to maximize revenue opportunities. For over 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high ticket lead generation, drive to web, and direct sell. While managing over $100mm in billings at both Mercury Media and Direct Response Media she honed her skills to become one of the savviest...
Mon, 28 Jun 2021 - 26 - From Death Row Activist to Public Relations Maven with Tracy Lamourie
Tracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major...
Mon, 21 Jun 2021 - 25 - The Marketing of Medical Tourism with Marketing Guru & Consultant Ilan Geva - part 2
Ilan Geva is a well-traveled global branding guru. He is the president of Ilan Geva and Friends, a brand consultancy that serves corporate giants with household names as well as smaller mission-driven organizations. What they all have in common is that they compete in the same cluttered, loud and confusing marketplace and need to get their brands noticed, differentiated from others, and recognized as relevant. He is also a founding member of Medical Travel Insight, which provides a comprehens...
Mon, 14 Jun 2021 - 24 - The Definition of Brand Marketing with Brand Guru & UChicago Professor Ilan Geva - Part 1
Ilan Geva is a well-traveled global branding guru. He is the president of Ilan Geva and Friends, a brand consultancy that serves corporate giants with household names as well as smaller mission-driven organizations. What they all have in common is that they compete in the same cluttered, loud and confusing marketplace and need to get their brands noticed, differentiated from others, and recognized as relevant. He is also a founding member of Medical Travel Insight, which provides a comprehens...
Mon, 07 Jun 2021 - 23 - The Evolution and Value of Digital Marketing with Marketing Veteran Ted Fay
Francis "Ted" Fay is a marketing leader with strategic vision and a hands-on approach. He's the founder of 2 Find Marketing where he helps his clients as a digital strategist, combining business plans, short term needs, marketing technology, team and partner capabilities to deliver digital transformation programs.He's comfortable working with both public companies and those in private equity environments. Prior to founding his firm, he's had experience in managing P&L, including capital, ...
Mon, 31 May 2021 - 22 - Quitting is Not a Dirty Word with Author and Design Thinking Entrepreneur Coonoor Behal
Coonoor Behal is the Founder & CEO of Mindhatch, a consultancy that helps organizations create the conditions for innovation and creativity to thrive. Through Mindhatch, Coonoor delivers her unique mix of expertise in Design Thinking, Organizational ImprovTM, Innovation Facilitation, and Diversity & Inclusion. Coonoor has helped Deloitte create, prototype, and launch an in-house design thinking consulting arm; be a part of a “stealth” team of design strategists and researchers guiding...
Mon, 24 May 2021 - 21 - The Strategic Value of a Fractional Chief Marketing Officer with Eric Dickmann
Eric Dickmann is an executive leader with over 30 years of experience in marketing, product development, and digital transformation, He has worked with large, global companies and small startups to develop strategies to bring innovative products to market. After years of working in the financial services and information technology industries, including 18 years at Oracle Corporation, Eric ventured into the world of entrepreneurship by founding The Five Echelon Group. The company focuses ...
Mon, 17 May 2021 - 20 - The Marketing Visionary Bringing "Blue Skys" Thinking to the World with Kristina Shea
Kristina Shea is founder and CEO of KVision, a marketing consulting agency, and BlueSkys Life, a lifestyle brand. She is a senior executive with the passion to create a positive impact for both the consumer and the brand. She is a hands-on from ideation, strategy to execution. Kristina is a unique multi-disciplinary with extensive experience in business and marketing strategy, digital communications, branding, company culture, and project management. Proven track-record in reaching diverse au...
Mon, 10 May 2021 - 19 - How Internet Search Has Evolved During COVID-19 with SEO Expert Steve Wiideman
Wiideman Consulting have been SEM & SEO Experts Since 1998 and we specialize in helping multi-location brands rank better and generate more business from search engines.Past and current clients include:ApplebeesIHOPBlaze PizzaPublic storageSkechersMeinekeTechnicolorBelkinLinksysDisneyUmami BurgerIBM“Steve knows more about SEO than almost anyone I've ever talked to, and he's just a lot of fun. I highly recommended him.”Tim Lakin, Skechers USA“Steve is just super knowledgeable about SEO…he'...
Mon, 03 May 2021 - 18 - Leading & Evolving a Successful In-House Creative Agency with Phyllis Woods
Phyllis Woods is an accomplished marketing, brand, and digital leader with a progressive history of building, operating and leading successful creative, marketing, digital and content organizations. Her marketing and communications expertise has proven translatable across industries including IT consulting, hospitality, telecom, professional services, trade association and advertising agency work.Phyllis’ professional growth was most significant in her 11 years at Marriott International headq...
Mon, 26 Apr 2021 - 17 - How Storytelling Can Make You a Better Presenter with Coach & NLP Practitioner Jose Ucar
Jose Ucar is a TEDx Speaker, NLP Master Trainer, International Business and Marketing Specialist who for over 10 years has travelled the world successfully growing and promoting different businesses while building long-lasting connections with outstanding business leaders from various industries.Jose spends most of his time working with businesses and individuals to bring about transformation through the power of advanced communication skills.His motto: “Learn to communicate with yourself fir...
Mon, 19 Apr 2021 - 16 - Why Marketers are So Unhappy and What to Do About It with Coaches Julie Breckenfelder, Dahlia Hanin and Christine O'Neill
Julie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corpor...
Mon, 12 Apr 2021 - 15 - Career Transitions from Marketing & Advertising to Leadership Coaching with Julie Breckenfelder, Dahlia Hanin, Christine O'Neill
Julie Breckenfelder, a certified professional coach, predominately spends her days nurturing the next generation of leadership. Her work goes much beyond the normal goal of executive presence and confidence. Both new and seasoned leaders find that her coaching style invokes an unexpected level of self-awareness, perspective, and mindfulness that impacts both work and life. She is kind, yet bold - an approach she attributes to her 14+ years as a Business-to-Business marketer in both the corpor...
Mon, 05 Apr 2021 - 14 - The Art of Influence in Sales and Marketing with Rob Jolles
A sought-after speaker and best-selling author, Rob Jolles teaches, entertains, and inspires audiences worldwide.Rob draws on more than thirty years of experience to teach people how to change minds. His programs on influence and persuasion are in global demand, reaching organizations in North America, Europe, Africa, and the Far East. And in showing clients not just “how to” but also “why to,” he stirs individuals and companies to create real, lasting change.Today, Rob’s keynotes and worksho...
Mon, 29 Mar 2021 - 13 - The Benefits of Moving Beyond Alignment Between Sales and Marketing with Marianne Hewitt
Marianne Hewitt is a recognized thought leader in digital marketing trends and implementer of marketing programs, practices and organizations that achieve profitable organic growth in financial services, fintech, health care, pharmaceuticals and other sectors.She is known for her expertise in designing and implementing marketing and sales solutions and programs that are technically enabled to drive profitable organic growth.Her career includes Fortune 100 manufacturing, insurance and high tec...
Thu, 25 Mar 2021 - 12 - Helping Companies Tell Compelling Stories with Public Relations Evangelist Kathryn Morrison
Kathryn Morrison is the founder, CEO and president of SunStar Strategic, a public relations and marketing firm of over 20 years. She launched the firm following a successful career as the director of information services for the Investment Company Institute (ICI) and a broadcast journalism producer at CNN’s Atlanta headquarters.SunStar Strategic specializes in attracting investors and building brands for all genre of companies, with a very strong practice in financial services entities,...
Mon, 22 Mar 2021 - 11 - The Scientific Approach to Being an Effective Marketer with Anne Kritzmire
Anne Kritzmire is the lead independent trustee for the Thornburg Income Builder Opportunities Trust, a newly-formed closed-end fund targeting a mid-2021 launch. She spent over 21 years at Nuveen in various marketing and product management roles. Most recently, she was Head of Multi-Asset Marketing in which she led development and oversight of marketing strategy and programs to drive awareness, education, client acquisition and support for Nuveen’s expanding multi-asset investment and advice b...
Mon, 15 Mar 2021 - 10 - Podcasting as Part of a Successful Marketing Strategy with Podcast Entrepreneur James Mulvany
James Mulvany is a successful entrepreneur and over the past 10 years, has built multiple internet companies (including Podcast.co & Radio.co) plus a property portfolio and has made a range of angel investments in startups! Having actually never had a job in his life, he started his first business when leaving school.Podcasting is a medium that has grown significantly over the past year and a talk on the subject would be a great addition to your event or conference! James Mulvany is...
Mon, 08 Mar 2021 - 9 - The Importance of Marketing Cross-Training in Leading a Successful Career with Tanya Stanfield
I'm so pleased to host Tanya Stanfield, brand strategist, marketing & sales performance leader, and well-being advocate, she is a multi-dimensional entrepreneur obsessed with activating the full potential of people and teams. For 15+ years she has helped build mission-driven and human-centered brands in the HR technology, fitness, social impact, and JEDI (justice, equity, diversity and inclusion) sectors. She has also powered and led multi-million-dollar B2B sales teams, giving her ...
Mon, 01 Mar 2021 - 8 - The Role of Strategic Storytelling in Marketing with Kirk Westwood
Kirk Westwood in a cognitive communications expert, founder and CEO of Glass River Media and author of The Very Best Bad Idea. As an agency, Glass River Media manages communications, PR and media content for entities of all sizes. They partner with their clients to develop strategic communications, brand management, video production and content creation. They don’t just produce media – they produce media that produces results!After studying the business of film making at Full Sail University,...
Mon, 22 Feb 2021 - 7 - Localizing US Brands for the Chinese Market and More with Flora Yang
Flora Yang has led a 15 years+ career in journalism, communications and marketing in China in Beijing, Shanghai, Chengdu, Hangzhou, and in North America in New York and Vancouver. Over that time she has worked across multiple industries in a variety of roles.She has worked in public relations in Shanghai for a leading independent creative agency, Wieden + Kennedy, and has also worked in marketing communications for McDonald's China. Flora has built business from scratch to launching agg...
Mon, 15 Feb 2021 - 6 - Why Sales and Marketing Collaboration is Just Good Business with Ted Kulawiak
Ted Kulawiak is president of Ted Kaye Sales and Enrollment Management Training in Austin, TX. He held senior sales management and training positions in the advertising and media sales industry, selling television, direct mail, outdoor and newspaper advertising space over the course of 25 years, the majority of which he spent working the 3M Company. He enjoyed an 18-year career in higher education. Previously, he was the vice president of enrollment at Westminster College in Missouri, as well ...
Mon, 08 Feb 2021 - 5 - Using Marketing to Drive Medical Practice Profitability with Jennifer Bumgardner
Jennifer Bumgardner is president of BIC Healthcare Solutions and has spent more than 20 years, forming and executing innovative healthcare strategic business building and marketing communication solutions. She has worked for or with multiple nationally and internationally renowned health care organizations including Medical College of Georgia, Wake Forest University Baptist Medical Center and Mission Health System in North Carolina, Geisinger Health System in Pennsylvania and, most recently, ...
Mon, 01 Feb 2021 - 4 - The Future of Marketing Combines Analytics and Creativity with Marianne Hewitt
Marianne Hewitt is a recognized thought leader in digital marketing trends and implementer of marketing programs, practices and organizations that achieve profitable organic growth in financial services, fintech, health care, pharmaceuticals and other sectors.She is known for her expertise in designing and implementing marketing and sales solutions and programs that are technically enabled to drive profitable organic growth.Her career includes Fortune 100 manufacturing, insurance and high tec...
Mon, 25 Jan 2021 - 3 - Driving Big Marketing Results with a Small Marketing Team with Emilie Totten
Emilie Totten is Head of Marketing at Synthesis Technologies, a leading provider of data and content automation software and services to the financial sector. Join us as we discuss what it's like to come into a "14-year-old start-up" as their first in-house marketer and develop a strategy to grow the company as the only marketer operating on a shoestring budget. Emilie once dreamed of working in a big agency writing Super Bowl ads but is glad that she took a different route where her influenc...
Mon, 18 Jan 2021 - 2 - Direct Mail Fundraising for Non-Profits with Steve Fleshman
Steve Fleshman has led an award-winning career as a creative director and designer in the field of direct mail marketing. His background has included working for leading financial services corporations as well as developing fundraising marketing campaigns for nonprofits with missions focused on preserving and protecting children, wildlife, the environment among other causes. You can contact Steve and learn more about his agency at www.dr-2.com or steve@dr-2.com. ******************************...
Wed, 06 Jan 2021 - 1 - Let the Mambo Begin... A Podcast for Marketers by Marketers with Terry McDougall
IN THIS EPISODEIn this introductory episode, podcast host Terry McDougall shares what motivated her to start Marketing Mambo, what you can expect from the podcast, the types of guests she'll be interviewing and the story behind how the podcast got its name. You'll also learn more about Terry and her passion for marketing including the 1960's TV show that inspired her career. ABOUT THE HOSTTerry Boyle McDougall is an Executive & Career Coach and CEO of Terry B. McDougall Coaching. She help...
Wed, 30 Dec 2020
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