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Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.
- 57 - Garrett Sutton | Asset Protection Secrets for Business Owners
As an entrepreneur, you’re focused on making money and growing your business. But, says attorney and best-selling author Garrett Sutton, you can’t forget to protect your money at the same time. He shares asset protection strategies in plain English – no legalese – that you can use to make you don’t lose unnecessarily profits you should be taking home… or even your personal assets.
Wed, 11 Nov 2020 - 56 - Chris Hervochon | Understanding Your Cash Flow Statement
On this week’s episode of P is for Profit, we speak with Chris Hervochon, a CPA and the owner of Better Way CPA, which provides outsourced accounting and tax preparation services. This episode is all about cash flow and how to improve the cash that your business generates.
Wed, 11 Nov 2020 - 55 - John Corcoran | Secrets of Podcast Marketing
John Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners.
Wed, 04 Nov 2020 - 54 - John Murphy | The 3-Step Approach To Evaluating Team Performance
In this week’s episode of P is for Profit, we chat with leadership expert and executive coach, John Murphy. John’s focus as a coach is to help improve the performance of teams— thus improving the ROI of one of the largest expenses that many businesses have… which is payroll. “If teams aren’t working the right way, it doesn’t matter how good your strategy is,” says John about the importance of evaluating team performance.
Wed, 28 Oct 2020 - 53 - Darwin Liu | Revenue-Centric Marketing
Many digital marketing agencies are “stuck” in specific channels they provide for clients, says Darwin Liu, founder of X Agency. On top of that, they only look at results from that channel. Darwin and his team take a different approach. They measure success by looking at revenue. And they’re what he calls “channel agnostic,” which means they use whatever marketing channels are right for the business. Plus, they strive to get results for as little cost as possible.
Wed, 21 Oct 2020 - 52 - Connie Whitman | The Seven Steps to Sales Success
On this week’s episode of P is for Profit, we speak with sales expert, Connie Whitman. Connie is the CEO of Whitman and Associates, and is known for her high-energy, passionate, and enthusiastic approach to teaching and coaching. She aims to help business owners and sales teams build powerhouse organizations to achieve their most outrageous goals.
Wed, 14 Oct 2020 - 51 - Dan Moore | The Software That Can Increase Your Profits
Dan Moore, CEO and co-founder of Vaporware, and his team help turn their clients’ ideas into reality with custom software solutions. They might automate a manual process or help the client provide better service to their customers… or even a completely new service. The result: increased revenues, reduced costs, and sometimes even the re-invention of the way a company does business.
Wed, 07 Oct 2020 - 50 - Will Watrous | Six Marketing Paths to Choose From
In his consulting business, StructureM, Will Watrous focuses on helping home improvement contractors improve their marketing. But the tools and techniques he shares can improve the profitability of any business. With consumers being bombarded with marketing online and offline from the moment they wake up, Will says companies must find a way to cut through the clutter to survive.
Wed, 30 Sep 2020 - 49 - Jonathan Keyser | Build a Better Business Culture and the Money Will Follow
On this week’s P is for Profit, we’re joined by special guest Jonathan Keyser, the Founder and Thought Leader behind Keyser, one of the fastest-growing commercial real estate firms of its kind in the country, serving thousands of companies globally across a wide range of industries. Jonathan is also the best-selling author of You Don’t Have to Be Ruthless to Win and was recently named the Commercial Real Estate Disruptor by USA Today.
Wed, 23 Sep 2020 - 48 - Larry Ludwig | The Must Haves for A Successful Online Presence
In today’s episode, we chat with Larry Ludwig, website developer, marketing expert and CEO of Ludwig Media. Larry specializes in helping companies learn how to use internet marketing to get leads and create better relationships with customers. Working with the internet since the early 90s, when he started his own web development and hosting business, Larry started working for himself when he created Investor Junkie in 2018— which grew from zero traffic to over 300,000 unique visitors per month. It’s evident that Larry’s decades of experience lend to his ability to deliver results for his clients.
Wed, 16 Sep 2020 - 47 - Michelle Vandepas | Positioning Yourself as an Expert in Your Field by Writing a Book
On this week’s P is for Profit, we speak with special guest, Michelle Vandepas. Michelle is an expert for entrepreneurs and personal development experts who want to share what they’ve learned with the world by publishing a book. She is the Co-Founder of GracePoint Matrix and GracePoint Publishing, the gold standard in concierge publishing. She is also an esteemed TEDx speaker and TEDx Speaker Coach.
Wed, 09 Sep 2020 - 46 - Naira Perez | Building Customer Relationships With Digital Marketing
Naira Perez, founder of SpringHill Digital is quite passionate about using digital marketing to help her clients meet their business goals. In fact, she gets quite upset when she sees companies not taking it seriously, wasting time and money on ineffectual marketing… and maybe even harming their brand… because they didn’t have a plan backed by research. They might have the wrong message or are reaching the wrong audience.
Wed, 02 Sep 2020 - 45 - Susan Meier | Small Business Branding
In her work as a brand strategist, Susan Meier discovered early on that people form deep emotional connections with the brands they buy. Using her talent as a visual artist, Susan, founder of Susan Meier Studio, has been able to excel in a key part of branding – the design.
Wed, 26 Aug 2020 - 44 - Derick Van Ness | Systematizing Your Savings — The Key To Continued Financial Growth
On this week’s episode of P is for Profit, we speak with special guest Derick Van Ness. Derick is a wealth strategist and the Founder of Big Life Financial. They focus on removing the mystery and misinformation surrounding money and financial strategy so that business owners can live their biggest lives. This is done by helping business owners create financial systems to optimize the growth and the protection of their money.
Wed, 19 Aug 2020 - 43 - Arjun Rai | Improving Your Social Media Marketing Using Data Science And AI
On this week’s episode of P Is For Profit, we speak about how your small or medium business can compete with large businesses with seemingly unlimited marketing budgets. We’re joined by special guest Arjun Rai, a marketing expert who’s using data science and artificial intelligence to help business owners grow their digital marketing presence. He is the Founder and CEO of Woofy, a platform developed to create a seamless, smarter, and innovative social media marketing experience while maximizing efficiencies.
Wed, 12 Aug 2020 - 42 - Sam Schutte | The Most Powerful Investment in Your Business
Sam Schutte, founder of Unstoppable Software, and his team create custom software applications for healthcare, manufacturing, and engineering businesses. Sam says software like this isn’t a “nice to have”… it’s key to your business’s growth. The impact more efficient, software-driven operations can have on your business is tremendous, helping you reduce costs, be more innovative, and be more profitable.
Wed, 05 Aug 2020 - 41 - Ryan Englin | Using Your Core Values To Recruit Your Ideal Employee
On this week’s episode of P is for Profit, we speak with Ryan Englin, CEO of Core Matters, and one half of The Blue Collar Culture Podcast. Ryan is a strategic marketing consultant and recruiting marketing expert whose aim is to help businesses recruit more efficiently in order to create the ultimate employee experience.
Wed, 29 Jul 2020 - 40 - Erik Luhrs | Sales With a Martial Arts Mindset
Using neuro-linguistic program and other strategies, Erik Luhrs targets marketing efforts to your prospects’ subconscious mind to generate more qualified leads. He says most marketing is too “logical,” which makes little sense because people take action based on emotion. But before he gets to that point, he recommends that companies start with a very fundamental element. Something that is required to build a solid foundation. Their brand and positioning.
Wed, 22 Jul 2020 - 39 - Stephan Spencer | Solving the Google Black Box
Search engine optimization, or SEO, is a must-have for any business with a website – and these days that’s just about every business. Stephan Spencer helps clients bring massive traffic (i.e. leads) to their sites using cutting-edge SEO tools and strategies. It’s all about getting on page 1 of the Google results, and that means having the right keywords in place. Exactly how to do that is always changing based on Google’s algorithm. Stephan shares how he stays one step ahead of the game.
Wed, 15 Jul 2020 - 38 - Liz Simpson | Thought Leadership Marketing Methods
Since the Internet has come on the scene, sales strategies have changed drastically. You need a totally new approach to how you speak to prospects, says Liz J. Simpson, founder of Stimulyst. You must use digital marketing to establish authority in your niche and spur business development that creates high-value relationships.
Wed, 08 Jul 2020 - 37 - Gretchen Cawthon | Your Brand Isn’t All About Your Image — So What Is It About?
In this episode of P is For Profit, we sit down with a branding strategist who says a proven threestep unlimited impact process will help you get clear, get noticed, and get paid. Our very special guest is Gretchen Cawthon! Gretchen is a marketing and branding expert who has worked with countless entrepreneurs from former pro athletes to trained physicians to TV personalities. Gretchen is also the co-founder of Left Right Labs— a fun play on words to show both her and her co-founder’s strengths in the business.
Wed, 01 Jul 2020 - 36 - Geoff Woods | Are You Investing Your Time or Spending It?
As an entrepreneur, it’s easy to think that spending a lot of time on your business will translate into success. But being busy doesn’t mean you actually get anything done, says Geoff Woods, VP of The ONE Thing and host of the The ONE Thing podcast (one of the top 5% of podcasts on the globe).
Wed, 24 Jun 2020 - 35 - Jennifer Dawn | How To Set Goals To Achieve Happiness, Fulfillment, and Satisfaction In Your Business
In this episode of P is for Profit, we talk to a serial entrepreneur about how business owners can master their goals, achieve a mindset for success, and build remarkable businesses and lives— with very special guest Jennifer Dawn. Jennifer has grown several multi-million dollar businesses and is a successful speaker and author. Jennifer spends her time working with clients to help them reach their goals.
Wed, 17 Jun 2020 - 34 - Wendy Tadokoro | Business Systems You Need Now
Is stress and overwhelm making you feel like a slave to your business? Are you working hard… but it’s not just growing like you want it to? In her conversation with special guest host Oscar Duran, Wendy Tadokoro of Organising Works says you can work less and make more money by implementing systems that anybody can use to run your business… and even take it to the next level.
Wed, 10 Jun 2020 - 33 - Dan Kuschell | Document It, Duplicate It, Delegate It — The 3 Ds For Business Efficiency
In today’s episode of P is for Profit, we’re going to talk to a business expert who says that learning marketing is hard, but not learning marketing is harder. We’ll sit down with Dan Kuschell— business and marketing expert who helps businesses grow leads, sales, and profits so that you can have a bigger impact, reach more people, and have more of a contribution.
Wed, 03 Jun 2020 - 32 - Dov Gordon | Need A Steady Flow Of Ideal Clients? Here’s How To Do It
In today’s episode of P is for Profit, we chat with Dov Gordon— The Alchemist Entrepreneur. Dov is also a marketing expert who says that people don’t buy what’s best for them, they buy what's best marketed to them. Dov helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients.
Wed, 27 May 2020 - 31 - Jim Padilla | What Makes A Good Salesperson?
In this episode of P is for Profit, we chat with Jim Padilla— sales expert and owner of Gain The Edge. Jim spends his time helping businesses find and build heart-centered sales teams. Our conversation with Jim is very valuable because as you know, sales are the lifeblood of a business. And, during these unprecedented times, a lot of business owners are struggling. If you’re one of them (and even if you’re not), you don’t want to miss this!
Wed, 20 May 2020 - 30 - Tracy Enos | Showcasing Your Services On LinkedIn
In this episode of P is for Profit we’re sitting down with Tracy Enos, a marketing and LinkedIn expert. Tracy has consulted with thousands of business owners and sales teams on how to use LinkedIn to generate leads and become the authority in their industry, while in turn staying front of mind with their clients.
Wed, 13 May 2020 - 29 - Nina Cooke | Authenticity Is The Key To Your Success - But Why?
Today’s guest is Nina Cooke, a business coach, who says her superpower is digging deep to find the root cause of why business owners are struggling and then helps them take steps to overcome it so they can experience richer, freer and easier lives. “And in business, you can get tangible results. When you start showing up, when you start putting your marketing out there, when you start making offers,” says Nina, about how and why she got started.
Wed, 06 May 2020 - 28 - Wendy Weiss | How To Establish Systems For Cold Calling
In this episode of P is for Profit, we sit down with the Queen of Cold Calling, Wendy Weiss. Wendy is an expert on prospecting, including lead generation, cold calling, and new business development. You’re in for an exciting episode with lots of information! “I work with business owners that want to double or triple their revenue… So, they're doubling and tripling the number of qualified opportunities that they can uncover. And then with a corresponding increase in revenue down the line, and they're also shortening their sales cycles by 30% to 40%” says Wendy about how she helps entrepreneurs.
Wed, 29 Apr 2020 - 27 - Jeremy Streten | The Essential Systems Your Business Needs
In this episode, we’re going to talk about how to get more income without much extra effort while we welcome Jeremy Streten to the show. Jeremy is a business attorney who helps business owners improve their income by bringing them through what he calls the Business Legal Lifecycle.
Wed, 22 Apr 2020 - 26 - Scott Beebe | Defining Vision, Mission, and Goals
What can delay a startup… derail growth… or even cause a small business to implode? There are a lot of factors, says business coach Scott Beebe, but it boils down to submitting – usually unwillingly – to the chaos of business.
Wed, 15 Apr 2020 - 25 - Giuseppe Grammatico | How To Escape The Corporate Grind
In today’s episode, we sit down with Giuseppe Grammatico-- a franchise veteran who has worked on every side of franchising. From owning franchises to working with franchise owners to helping others use franchising as a way to escape the corporate grind… he’s done it all. “And, after all those years, I just felt like I wasn’t moving anywhere,” says Guiseppe, when asked about how he got started in franchising. Giuseppe then moves on to talk about how he knew a traditional business model wasn’t for him.
Wed, 08 Apr 2020 - 24 - Michael Roderick | Building Relationships, Building Your Business
When it comes down to it, your success in business is about people, notes Michael Roderick. Your customers and clients. Your business partners. The people you know who will refer you to others. You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card.
Wed, 01 Apr 2020 - 23 - Sarah Santacroce | How To Position Yourself As An Expert On LinkedIn
In today’s episode, we sit down with Sarah Santacroce. With a move from Switzerland to sunny California, she quit her day job and became a marketing expert who helps business owners have anxiety-free marketing.
Wed, 25 Mar 2020 - 22 - Shane Barker | The Digital Marketing Strategy You Need
In today’s episode, we sit down with digital marketing expert, Shane Barker. Shane has helped Fortune 500 companies, celebrities, and various business owners create a digital marketing strategy that grows their business. Pumping as much free content into the digital space as you can, says Shane, is among the absolute most powerful strategies to getting a leg up on the competition.
Wed, 18 Mar 2020 - 21 - Deb Calvert | Why Treating Employees Right Matters
In today’s episode, we sit down with Deb Calvertー president of People First Productivity Solutions, who are all about getting people connected and engaged. From team members to business owners, they do it all. “Ultimately, the engagement of people and the knowledge they have that you are someone who can help them develop and reach their own goals and potential, all of that is really bonding,” says Deb when asked why she does what she does.
Wed, 11 Mar 2020 - 20 - Bert Martinez | The Basics of Marketing
In today’s episode, we chat with serial entrepreneur, marketing and business strategist, and speaker, Bert Martinez. Bert helps business owners create measurable results in as little as 48 hours. “Like a lot of entrepreneurs, I thought I could do it better,” says Bert on the topic of how he got started as an entrepreneur. “I wanted to do well enough to forge a trail for myself and my family.”
Wed, 04 Mar 2020 - 19 - Lori Michele Leavitt | What It Takes to Maintain A Strong, Healthy Business
In today’s episode, we find out how and when you should pivot in order to have a breakthrough with your business, and... what it takes to build and keep a strong and healthy business. Our guest, Lori Michele Leavitt, is a growth and leadership coach who helps businesses get and stay strong.
Wed, 26 Feb 2020 - 18 - Laura Posey | A Simple, Solid Plan To Grow Your Business
In today’s episode, we chat with Laura Posey. Laura is the founder of Simple Success Plans-- a company that helps other business owners create a perfectly customized plan to build their dream business all on just one sheet of paper. Laura left the corporate world after feeling like she asked too many questions and was unmanageable. She started Simple Success Plans in order to do what she loves the most… helping business owners.
Wed, 19 Feb 2020 - 17 - Christian Muntean | Baby Boomer Business Exit Plan
Do you want to sell your business someday? Or, pass it on to the next generation? Do you fear it might just shut down when you leave? If you’re already profitable and thriving, you’re moving in the right direction. But it might surprise you to learn that it’s not enough. As business coach and consultant Christian Muntean says, “A profitable business isn’t necessarily attractive to a potential investor.”
Wed, 29 Jan 2020 - 16 - Joris Bryon | Conversion Optimization Secrets
Common wisdom in the eCommerce world is that if you want to increase your revenues, you need to “buy” more traffic with paid advertising. The thing is, that while that may have worked during the startup phase of the business, it becomes less and less effective with an established business… not to mention more and more expensive, which cuts into your profits.
Wed, 22 Jan 2020 - 15 - Fred Parrish | The Biggest Cash Flow Drivers
Just because you’re good at your craft or profession doesn’t mean you can run a successful business. In fact, too many small businesses are forced to shut down, notes author and business consultant, Fred Parrish. Why? Because the owners didn’t understand the financial side of the business, even if they provided great service and had plenty of satisfied customers… not to mention plenty of cash coming in the door.
Wed, 15 Jan 2020 - 14 - Branden Moskwa | Know Your Numbers
Many eCommerce entrepreneurs focus mostly on revenue and profit – and cash flow – to gauge the health of their business. Branden Moskwa says that’s just fine… but only the first step. You must also use those numbers to guide your decisions to create even more profitability in the future. One of the ways Branden implements changes that will foster success is by throwing out templates and embracing a customized eCommerce site.
Wed, 08 Jan 2020 - 13 - Arlen Robinson | The 3 Ts of Effective Referral Marketing
On the surface, referral marketing is pretty simple. You simply have your customers or others– known as affiliates– promote your products and when they make a sale, they get a commission. It’s a great way to add some extra cash in your pocket without extra effort.
Wed, 18 Dec 2019 - 12 - Salena Knight | The 5 Pillars of a Successful Retail Business
You can fly by the seat of your pants with your business for awhile. But soon it’s time to grow up, says retail strategist Salena Knight, or you risk stalled growth, unhappy employees, stress and overwork. She’s a big fan of systems and processes, either automating certain tasks or making them very easy for someone to do. That productivity means making more money while working less.
Wed, 11 Dec 2019 - 11 - Austin Brawner | The Most Powerful Marketing Channel Today
Despite what the pundits might say, email marketing is still very much a force to be reckoned. For most companies, says Austin Brawner, it’s still the #1 or #2 marketing channel. But that doesn’t mean you can simply build a list and start sending messages. As the CEO of Brand Growth Experts, Austin has seen first-hand that email campaigns today must be super-targeted and strategically thought out to have an impact.
Wed, 04 Dec 2019 - 10 - Mark Daoust | How Much Is Your Business Worth?
You’ve gone from startup to six or seven figures. Your business is healthy and growing. You’re ready to sell. What next? Just like selling a house, you can’t simply throw up a “For Sale” sign. You have to stage the house for showing, the financials should be in order, and you have to ensure that prospective buyers see value.
Wed, 27 Nov 2019 - 9 - Jon MacDonald | The Basics of Conversion Rate Optimization
People come to your ecommerce website… but they don’t buy. Do you know why? Do you know where along the sales process they fell off? That’s the type of data Jon MacDonald, founder of The Good, tracks as he helps his clients boost their conversion rate, i.e. the percentage of website visitors that actually buy. But too many entrepreneurs are focusing on the wrong metrics and don’t understand how to turn the data into effective action.
Wed, 20 Nov 2019 - 8 - Stephen Carl | The Fusion of Offline and Online
Are you so caught up in the day to day of your business that you don’t have time to look closely at your marketing strategy? Could key changes boost conversions… increase traffic…grow sales… exponentially? Get out of the weeds, says Stephen Carl, founder of digital strategy firm Needle Movement. It’s time to take the time to examine your marketing strategy, especially the digital marketing strategy which faces the challenge of ever-changing channels and best practices.
Wed, 13 Nov 2019 - 7 - Nathan Hirsch | Finding Better Freelancers
You start a business. You work your butt off, alone, to grow and get profitable. But at some point, says Nathan Hirsch, founder of Freeeup.com, you have to make that first hire. And that, says Nathan, is where many entrepreneurs go wrong. Instead of freeing up their time, they’re busier than ever working in their business instead of on it.
Wed, 06 Nov 2019 - 6 - Bart Mroz | Half the Sales, Double the Profit
Building an eCommerc business can be complex, especially with all the fancy marketing strategies out there. But if you don’t have a solid basic foundation, you’ll never really realize the full potential of your business, says Bart Mroz of eCommerce consulting firm SUMO Heavy. What does Bart look at first when working with a business?
Wed, 30 Oct 2019 - 5 - Dylan Kelley | Make More Money From Existing Traffic
Too many ecommerce businesses depend on one marketing channel for a majority of their traffic… and the resulting sales and revenue. That, says Dylan Kelley, founder of Wavebreak.co, is a recipe for disaster. Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.
Wed, 23 Oct 2019 - 4 - Scott Scharf | Accounting Tools You Need Now
Scott Scharf, of eCommerce-focused bookkeeping service Catching Clouds, has seen too many entrepreneurs with no idea how to track the success or impending failure of their business. It’s all about monitoring the right metrics and numbers – and then being able to figure out when and how to take action.
Wed, 16 Oct 2019 - 3 - Dillon Carter | The Future of Amazon Selling
Amazon is a great platform for your eCommerce business, says Dillon Carter of Vendrive. But it’s definitely not without its pitfalls. Dillon shares many of the unexpected – but all too real – obstacles to successful selling on Amazon… and how to overcome them. He says with the right data, a focused mindset, and some basic business knowledge, anybody can easily scale up their Amazon selling.
Mon, 07 Oct 2019 - 2 - Megan Clarke | The Metrics That Matter to Google
As an ecommerce business owner, you know the vital role SEO plays in bringing prospective customers to your site. But, says Megan Clarke, too many entrepreneurs find it intimidating… or are misinformed about what an effective strategy looks like. They might spend a lot of money on SEO help… without much to show for it. But, with 270,000 ecommerce sites in the U.S. alone, you can’t ignore this essential element of your marketing.
Mon, 07 Oct 2019 - 1 - Adam Lean | The Only Way to Manage Profits and Cashflow
Have you ever felt overwhelmed by the financials of your business… confused about cashflow… upset that the venture that was supposed to give you more time has you working more than ever? Adam Lean’s mission is to help small business owners maximize profit and personal freedom. And to get the word out beyond his clients, he’s started the P is for Profit podcast.
Mon, 07 Oct 2019
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