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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
- 32 - Data Driven Success: HubSpot Fuels Berry Insurance's Massive Growth
Ep.32 - Learn how Berry Insurance, a family-owned business with a century-long history, has transformed its marketing strategy using the ‘They Ask, You Answer’ methodology and HubSpot. Dive into how Senior Marketing Manager Corin Cook and her team utilize HubSpot to enhance their marketing efforts, making every piece of content count. ——————Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-berry-insurance-success
Wed, 15 May 2024 - 22min - 31 - New AI Tools: HubSpot Updates That Will Transform Your Business
Ep.31 - Jessica Palmeri shares the latest HubSpot updates! Learn about the new features using AI to assist in content creation, remixing, translation, and more! You won’t want to miss these new and exciting updates.——————Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-ai-2024
Mon, 13 May 2024 - 28min - 30 - Save Time & Money: Are You Overpaying For Your Marketing?
Ep.30 - Whether you’re a small business just starting out or a well-established player with a generous marketing budget, its easy to misspend your marketing budget. In this episode, Katie Coelho reveals common mistakes businesses make and offers simple tips to help you market smarter. —————— Check out the full article here 👉 https://www.impactplus.com/blog/overpaying-for-marketing
Wed, 08 May 2024 - 24min - 29 - Insourcing vs. Outsourcing: Don't Be Held Hostage By An Agency
Ep.29 - Alex Winter and Connor DeLaney tackle the tricky topic of feeling trapped by marketing agencies. Discover proactive steps to ensure your business remains in control, understand the importance of owning your content and website, and learn how to avoid entering “hostage” situations with agencies. —————— Check out the full article here 👉 https://www.impactplus.com/blog/held-hostage-marketing-agency
Mon, 06 May 2024 - 33min - 28 - Sell Better: How To Close Deals Efficiently & Effectively
Ep.28 - The secret to a better meeting and faster close is simple, says Marcus Sheridan. In this episode, Marcus explains how "assignment selling" can completely change the game for salespeople and customers alike. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-close-deals-efficiently-and-effectively
Wed, 01 May 2024 - 25min - 27 - Sales & Marketing Alignment: Creating A Culture Focused On Growth
Ep.27 - Join Marcus Sheridan and Alex Winter as they explore how sales and marketing alignment can make true change in your business. They’ll dive into the power of a ‘revenue squad’ model that helps your teams collaborate and get actual results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/creating-a-culture-focused-on-growth
Mon, 29 Apr 2024 - 31min - 26 - Website ROI: Is A New Website Worth The Cost?
Ep.26 - Vin Gaeta, IMPACT’s Head of Web Strategy, explains simple strategies to boost sales and get the most out of your website investment. Discover how to keep your website fresh and engaging so you can drive more business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-redesign-roi
Wed, 24 Apr 2024 - 27min - 25 - Website Redesign? Do You Really Need A New Site In 2024?
Ep.25 - As a business owner, do you really need a new website? Lead Web Strategist Mary Brown doesn’t always think so! The biggest key is making sure that you have the ability to make changes on your own, keeping your website a living, breathing tool. —————— NEED HELP WITH YOUR SITE? 👉 Score your website with our free assessment: https://www.impactplus.com/website-performance-assessment
Mon, 22 Apr 2024 - 26min - 24 - Reality vs. Artificial Intelligence: Content Authenticity In The Age Of AI
Ep.24 - The pace of innovation in the tech world only seems to be increasing. In this episode, Briana Walgenbach discusses AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape. —————— Check out the full article here 👉 https://www.impactplus.com/blog/content-authenticity-artificial-intelligence
Wed, 17 Apr 2024 - 38min - 23 - Generative Search: How AI Will Transform Marketing
Ep.23 - In this episode of Endless Customers, Alex is joined by Mike Kaput, Chief Content Officer at The Marketing AI Institute. Mike shares his insights on how AI can give marketers a competitive edge, essential tools, and the impact of AI on search dynamics. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-ai-will-change-marketing
Mon, 15 Apr 2024 - 32min - 22 - No Videographer? I Need Video Content But I Don't Know How To Start
Ep.22 - Video expert Lindsey Auten tells all on how to get started with video marketing, offering practical tips for businesses of all sizes. If you can't hire a videographer yet, you can get started with just a smartphone and some natural light to produce effective videos that engage and convert. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-marketing-getting-started-today
Wed, 10 Apr 2024 - 27min - 21 - Increase Closing Rates: This Style Of Video Can Literally Double Your Sales
Ep.21 - What if your prospects knew the answers to their questions AHEAD of a sales call? The '80% Video' means no more time wasted explaining the same things over and over again. Rather, your sales meetings get to the root of each buyer’s needs. Video trainer Lindsey Auten shares how to implement this video into your strategy. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-double-your-sales-close-rates
Mon, 08 Apr 2024 - 33min - 20 - Sales Videos: Win More Business With The Selling 7
Ep.20 - Every day, millions of businesses produce videos and cross their fingers, hoping their newest video will be the one to move the needle. In this episode, author Marcus Sheridan explains the seven videos that will actually make a difference in your bottom line. —————— Check out the full article here 👉 https://www.impactplus.com/blog/win-more-business-with-the-selling-7
Wed, 03 Apr 2024 - 32min - 19 - What Does It Cost? Is Hiding Your Prices Hurting Your Business?
Ep.19 - IMPACT Coach Brian Casey shares why talking about prices early and often helps your business grow. Learn how clear pricing can make selling faster and easier, and discover new ways to show prices that customers can check themselves, leading to easier sales and happy customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiding-your-prices-is-hurting-your-business
Mon, 01 Apr 2024 - 26min - 18 - Recruiting Tips & Tricks: Treat Your Candidates Like Customers
Ep.18 - What if we applied our marketing principles to our hiring process? When we focus on candidate education, says Allison Riggs, we end up with a pipeline full of good-fit applicants ready to contribute on day one. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruiting-hiring-treat-candidates-like-customers
Wed, 27 Mar 2024 - 28min - 17 - Hiring Tips & Tricks: Recruit The Best Talent, Not The Cheapest
Ep.17 - What does farming have to do with hiring great talent? Marcus Sheridan explains why business owners need to sow the seeds today so they can harvest great talent tomorrow. Listen in for strategies on how to recruit top talent on this episode of Endless Customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recruit-best-talent-business
Mon, 25 Mar 2024 - 26min - 16 - HubSpot vs. WordPress: Which One Is Better For Your Business?
Ep.16 - HubSpot or WordPress? When choosing a host for your business site, these two options are likely at the top of your list. In this episode, Vin Gaeta weighs in on who should choose which. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-wordpress-podcast
Wed, 20 Mar 2024 - 27min - 15 - Boost Your SEO: Is Your Agency Holding You Back?
Ep.15 - "I pay an SEO agency every month, but I have no idea what they actually do for me." Web expert Vin Gaeta hears this a lot. In this episode Vin explains how to know what you need and how to get what you pay for from an agency, no matter what your goals are. Learn from Vin about the right tools and strategies to make sure your business is visible and thriving online. —————— Check out the full article here 👉 https://www.impactplus.com/blog/boost-seo-agency-holding-you-back
Mon, 18 Mar 2024 - 31min - 14 - AI Safety for Teams: Essential Practices for a Secure Workplace
Ep.14 - IMPACT CEO Bob Ruffolo knows that AI is the future, and he's focused on helping businesses take the first step. He explains that you can't let AI's risks keep you from moving forward. Instead, business leaders need to create a culture that fosters both safety and experimentation. —————— Check out the full article here 👉 https://www.impactplus.com/blog/essential-practices-secure-workplace-ai-safety
Wed, 13 Mar 2024 - 24min - 13 - Make Data Driven Decisions: HubSpot Products That Will Transform Your Business
Ep.13 - Discover HubSpot’s new features with Jess Palmeri on today’s episode. She shares the benefits of deal pipeline rules for accurate sales tracking, playbook analytics for improved team performance, and Stripe integration for seamless payment processing. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-updates-transform-business-march-2024
Mon, 11 Mar 2024 - 36min - 12 - Boost Your Sales: Lead With Accountability To Drive Revenue
Ep.12 - You can't just tell your sales team to "sell more." Instead, says IMPACT’s Chris Duprey, you need to focus on turning mistakes into learning moments so you can build a team where everyone helps each other grow. You can boost your sales by emphasizing team goals that prioritize customer needs. —————— Check out the full article here 👉 https://www.impactplus.com/blog/lead-with-accountability-to-drive-sales
Wed, 06 Mar 2024 - 35min - 11 - Stop Losing Money: Communication Failures Are Hurting Your Bottom Line
Ep.11 - IMPACT coach Devon McCarty explains how communication errors are the real culprits behind missed sales opportunities. Devon gives practical advice on how to perfect your sales approach by turning pitches into conversations that build trust and drive results. —————— Check out the full article here 👉 https://www.impactplus.com/blog/sales-reps-communication-failures
Mon, 04 Mar 2024 - 35min - 10 - From Likes To Leads: Social Media Strategies That Connect & Convert
Ep.10 - You don't have to rely on ads to reach your audience on social media. Content expert Mandy York explains how businesses can implement a social strategy that's authentic and user-focused. With the right tools and the right content, you can build an engaged audience of future customers on social media. —————— Check out the full article here 👉 https://www.impactplus.com/blog/organic-social-media-marketing
Wed, 28 Feb 2024 - 26min - 9 - Mastering Social Media For Tangible Growth
Ep.9 - In this episode, Alex is joined by Connor DeLaney to talk about how small businesses can approach social media with purpose and authenticity — and in a way that won't break the bank. Connor covers social listening, community building, and the tools to help you do it all. —————— Check out the full article here 👉 https://www.impactplus.com/blog/best-social-media-management-tools
Mon, 26 Feb 2024 - 39min - 8 - Create Better Content: Unlocking The Human Side Of AI
Ep. 8 - Alex is joined by Mandy York, trainer at IMPACT, to talk about how businesses can let AI handle some of their grunt work, while the team heavily involved in the creative process. With Mandy's approach, you get the best of both worlds: Human ingenuity and AI efficiency. —————— Check out the full article here 👉 https://www.impactplus.com/blog/humanize-your-content-while-using-ai
Wed, 21 Feb 2024 - 20min - 7 - AI For Businesses: 6 Steps All CEOs Should Take with Bob Ruffolo
Ep.7 - Bob Ruffolo, IMPACT CEO, shares the six-step strategy every business leader should use for integrating AI into their company culture. Discover how to inspire your team, set clear guidelines, and reward AI innovations — all from a leader who has actually done it. —————— Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-business-culture
Mon, 19 Feb 2024 - 26min - 6 - How A Culture Of Video Can Unlock Massive Growth Potential
Ep.6 - In our sixth episode, we explore IMPACT client E.W. Motion Therapy’s story of success through in-house video marketing. Alex is joined by Zach Basner and Noelle Salls to talk about the transformative power of creating a culture of video within an organization. Noelle tells us how video not only connects deeply with their clients but also how they plan to use it to drive even more business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/building-a-culture-of-video-at-your-company
Wed, 14 Feb 2024 - 33min - 5 - How To Create A Video Style Guide with Zach Basner
Ep.5 - In our fifth episode, Alex Winter sits down with Zach Basner, a seasoned business coach to talk about why your company, regardless of its size, should create a Video Style Guide so your videos resonate with your audience and are always on-brand. —————— Check out the full article here 👉 https://www.impactplus.com/blog/video-brand-style-guide
Mon, 12 Feb 2024 - 35min - 4 - AI Tools To Create Better Content with Briana Walgenbach
Ep.4 - In this episode, IMPACT’s AI expert Briana Walgenbach explains how to use AI tools to boost efficiency and engagement — while keeping your unique and human brand voice intact. From brainstorming content ideas to finessing the final edit, you'll learn to make AI work for you and your business. —————— Check out the full article here 👉 https://www.impactplus.com/blog/speed-up-your-content-creation-with-ai
Wed, 07 Feb 2024 - 26min - 3 - How To Create Content Your Buyers Actually Need With Marcus Sheridan
Ep.3 - In this episode, Alex Winter and Marcus Sheridan are cutting through the marketing noise. Marcus explains why understanding your buyer’s deepest questions and fears is the only way to produce content that connects and converts. Marcus shares his “Big Five” content topics every buyer wants to know and talks about why getting personal with your stories can make your brand unforgettable. —————— Check out the full article here 👉 https://www.impactplus.com/blog/best-blog-topics-the-big-5-content-marketing-they-ask-you-answer
Mon, 05 Feb 2024 - 20min - 2 - How Leadership Buy-in & Culture Drive They Ask, You Answer Success With Marcus Sheridan
Ep.2 - Join Alex Winter and Marcus Sheridan, a bestselling author and partner at IMPACT, for a deep dive into making “They Ask, You Answer” a cultural cornerstone in your business. This episode is all about turning this concept of trust and transparency into your team’s second nature. Marcus breaks down how to get everyone on board, from the CEO to the sales crew, with real talk and practical tips. Get ready for insights on building a culture that’s all about understanding and answering your customer’s needs in the always-changing digital landscape. —————— Check out the full article here 👉 https://www.impactplus.com/blog/they-ask-you-answer-success-culture
Wed, 31 Jan 2024 - 16min - 1 - Marcus Sheridan on The Origins of They Ask, You Answer & How it Saved His Business
Join Alex Winter as he welcomes Marcus Sheridan, speaker, author, and partner at IMPACT. Dive into Marcus’s journey from a hesitant ‘pool guy’ to a trailblazing digital marketing leader. Marcus tells the full story of how he turned a crisis into the groundbreaking “They Ask, You Answer” philosophy. It’s a tale of resilience and DIY marketing that ultimately reshaped the way thousands of businesses talk to their customers.
Fri, 26 Jan 2024 - 31min
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