The Video Reframed Podcast with Trena Little

Burnout can arise early on in your business—specifically because you’re managing all of the responsibilities that come with being a solopreneur. With all of this pressure, you’ll eventually pop from the burnout.

In today’s episode, I'm sharing what I do to prevent burnout, but also what to consider when you’re in a burnout spiral.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Today’s episode was brought to your by my Youtube Handbook! If you’re ready to design your Youtube Channel for growth on day one when you launch it in 2022, make sure you’ve grabbed my Youtube Handbook. In this handbook, I’m guiding you with tutorials through attracting subscribers, the do’s and don’t’s of video thumbnails, different video styles, how to optimize your videos, and more!

Review the full show notes and transcript for this episode at trenalittle.com/podcast/34

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When I look back on the last six years in my business, there are a few things I would have done differently. While there was a time that I would just fly by the seat of my pants, I’ve definitely learned and grown along the way. In today’s episode, I’m sharing five things I would do differently in both my Youtube channel and my business!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at https://trenalittle.com/podcast/33

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I recently headed down to Disney World to speak at Marketer’s Heart just 24 hours after completing one of the biggest launches our team has pushed. I actually did that talk with no voice. So I wanted to share a little piece of the vlog that I shared all about it to let you in on a more in-depth account of what that looked like in general, but even more so as an introvert.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at trenalittle.com/podcast/32

Mentioned in this episode:

instagram.com/trena_little

trenalittle.com/youtube

trenalittle.com/vsa

Video Reframed Facebook Group

Speaking Strategy Academy

Marketersheart.com

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If you’re in the educational space, you know just how popular online programs are, but have you ever heard about all of the work that goes in behind the scenes? In today’s episode, I’m breaking down the good, the bad, and the ugly of launching an online program. Listen in as I share rollercoaster that is launching, plus share every detail of our first six figure launch!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at trenalittle.com/podcast/31

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If you’re using Youtube as a marketing strategy to grow your business, you need to understand that it is a slow growth tactic, and in order to succeed, you’ll have to follow some rules and strategies. In today’s episode, I’m sharing three reasons why you’re not seeing results on Youtube and how to correct those. Plus I’m sharing a few more tips to help you with your Youtube strategy!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

You can review full show notes and transcript at trenalittle.com/video-reframed-podcast

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Are masterminds and coaches worth the investment? Well, my opinion has shifted over the years. After a few bad investments in this educational space, I’d lost hope, but it wasn’t until I found the right fit that completely changed my perspective.

In today’s episode, I’m sharing about those experiences, plus highlighting the mastermind I’m currently enrolled in and why I think it’s so different and valuable!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review full show notes and transcript at trenalittle.com

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As a business owner, Youtube is such an amazing tool for your business—if you’re using it right. There are so many experts out there teaching creators how to become Youtubers, but those strategies aren’t going to serve your business as well as they could. There is a difference between using Youtube as a Youtuber and as a business owner.

In today’s episode, we’re diving into why you should approach youtube differently as a business owner, plus I’m sharing a few new strategies we’ll be teaching in Video Strategy Academy this term!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content. Review the full show notes and transcript at https://www.trenalittle.com/video-reframed-podcast

Enroll in Video Strategy Academy at https://trenalittle.com/vsa

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If you’re ready to up-level your content creation process or optimize your Youtube strategy, one of my two signature programs might be right for you, but which one? In today’s episode, I’m breaking down the key differences in Video Strategy Academy and PREP, who each program is for, and where to start!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Enroll in Videos Strategy Academy here: https://trenalittle.com/vsa

Get access to PREP here: https://trenalittle.com/prep

Review full show notes and transcript at https://trenalittle.com/podcast/27

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The last thing I want you to experience as a Youtube creator is putting work into creating content, then getting no views, clicks, or engagement. In today’s episode, I’m sharing 5 steps you need to take with every Youtube video in order to avoid this!

Listen in as I share how to plan for your Youtube content, what you can’t forget in the planning process, and why having a game plan for your videos is so important!

You can view the full show notes and transcript for this episode at trenalittle.com/podcast/26

Join the Video Game Plan Challenge

It's time to take the YOUTUBE GAME PLAN CHALLENGE. This challenge is YOUR Cheat Sheet to endless video ideas that drive you traffic and make you money in 2022. Join us February 7th-11th, 2022 for just $10.

Join us for this LIVE challenge where we’ll get strategic about your YouTube videos, set up a repeatable video creation system, and grow that money in your bank account!

trenalittle.com/challenge

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Have you optimized every feature of your Youtube channel to make it look professional? In today’s episode, I’m guiding you through some of the most important features that you should consider in order to really set your Youtube channel up for success.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Grab the Handbook mentioned in today's episode at trenalittle.com/handbook.

View the full show notes and transcript at trenalittle.com/25

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If you’re looking to see better results on your Youtube channel this year, it’s time to listen in! I’ve seen far too many Youtube channels miss out on success because they weren’t aware of some of the tactics and approaches that successful Youtubers take. In today’s episode, I’m sharing what you should and should not be doing on Youtube if you want to see results.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

You can see the full show notes and transcript at trenalittle.com/24

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Over the years, I’ve shared a really solid foundation to repurposing your Youtube content—or so I thought. The reality is that times change, and so do algorithms, which is why I’ve approached my video multiplier theory with new eyes in 2022. In today’s episode, I’m sharing how you should approach content repurposing without simply regurgitating the same content on every single platform. Listen in as I share why I changed my theory and approach, along with how I’m repurposing my content in the first quarter of 2022.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

You can view the full transcript and show notes at trenalittle.com/23

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Do you have a plan in place to make money from your Youtube channel? In today’s episode, I’m sharing how I’ve set up a funnel on Youtube that not only grows my email subscribers, but also makes me more money! Plus, I’m sharing two other approaches you can take to making money on Youtube!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

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As 2021 comes to a close, we’re all reflecting on what this year has brought us. In the name of being transparent, I want to share ten lessons I learned in 2021 in regards to my business and Youtube. Join me in this episode as I highlight some of the not so glamorous lessons I learned over the last year.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

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Are you ready to launch a Youtube Channel in 2022? What if I told you that it’s possible to do it in the next 30 days? I’ve developed a 30 day schedule to help you plan, create, and publish a Youtube Channel! Listen in to hear how you can create your channel, do market research, plan and create your content, and publish your first couple of videos in the next four weeks!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

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As a Youtube Strategist, I’m always focused on creating the best strategies to help my students and clients grow their Youtube channels! With that research comes a lot of opinions, including that you need to stop doing keyword research for growth on Youtube.

In today’s episode, I’m sharing why keyword research isn’t a strong strategy, and three strategies you should focus on instead! Listen in as I explore these three strategies and help you get started in growing your Youtube channel!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content. You can find full show notes and transcript at trenalittle.com/019.

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If you’re considering diversifying your content strategy with Youtube, I want to make sure you’re getting started the right way! Whether you’re ready to launch a Youtube channel or you’re ready to refresh your existing channel with a little more strategy, the exercises in this episode will help you out!

Let’s dive into how you can get started on Youtube the right way with a youtube strategy!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Hosted on Acast. See acast.com/privacy for more information.

When it comes to creating Youtube content, many business owners struggle with understanding if they have the time to create it and if it will even pay off. This hurdle is so common, because as business owners, we’re already doing so much in our business that doesn’t even include the responsibilities we have in our personal lives.

In today’s episode, I’m sharing a few things you can do now to start creating the time to start a Youtube channel and make content that will benefit your business.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the show notes and transcript at trenalittle.com/17

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Running a business has been harder than normal in the last two years. When it comes to making money and creating the lifestyle we want in 2022, we’re faced with the decision of making digital products or being a service provider. In today’s episode, I’m diving into my plan moving into the next year, along with the pros and cons for each of these opportunities!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the show notes and transcript at trenalittle.com/16

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Business owners are looking for different ways to start driving traffic to their offers—enter Youtube channels. Youtube videos can live for months and sometimes even years, and it eliminates the need to chase trends like other social media platforms.

If you’ve been thinking about starting your own Youtube channel, but are stuck in the brainstorming phase of what videos to start with, I’m sharing the exact advice I give to all of my clients! Listen in to today’s episode to hear what three videos I recommend, plus I’m even sharing a few ideas to help get you started!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

View the show notes and transcript at trenalittle.com/15

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As the popularity and necessity of using video content in your business continues to rise, have you thought about how you’re going to use it in 2022? In today’s episode, I’m guiding you through how I’m creating 5 pieces of video content while managing my business and household too.

Video content doesn’t have to be overwhelming or overcomplicated! Listen in to hear my thoughts on video content for 2022!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Hosted on Acast. See acast.com/privacy for more information.

Being a business owner can feel overwhelming, especially when you’re trying to manage everything on your own! In today’s episode, I’m breaking down how I plan out my weekly schedule, starting with a big picture plan, then diving into my day-to-day tasks!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the transcript and show notes at trenalittle.com/podcast/13.

Important Links:

instagram.com/trena_little

trenalittle.com/youtube

The Video Reframed FB Group

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Maybe you followed along on my most recent launch, where I created a challenge to help business owners create a Youtube video in one week. That challenge then funneled participants into the Video Strategy Academy. Today, I'm sharing a little debrief of the behind the scenes of that launch, both the successful moments and the failures. Listen in as I review the weeks leading up to the launch, my marketing strategy, the support I had, and the things I'd do differently! Plus, I'm sharing the one thing no one else shares... numbers!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the transcript and show notes at trenalittle.com/12

Important Links Mentioned in this Episode:

instagram.com/trena_little

trenalittle.com/youtube

facebook.com/groups/videoreframed

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If you’re running a successful business, what’s one thing you’re scared of? Could it be a lag in sales or a slower month? I know that after working in corporate world with a consistent paycheck, I’ve always had a fear of not meeting my expected sales each month.

That’s why I decided to look into diversifying my income streams. In today’s episode, I’m sharing about my worst month of sales this year, how I diversified my income streams, and a few ways you can consider creating diversified income streams as well!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at trenalittle.com/podcast/8

Grab The Prep System for Success: https://trenalittle.com/prep

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Starting from scratch on a new platform is intimidating, but today’s guest may help you overcome that fear. Hope Ware of Under the Median shares how she grew her channel from 200 subscriber to 20,000! Plus how she got 1 million views in under 5 months!

Listen in as she shares how Video Strategy Academy has changed her business and her Youtube channel

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Hosted on Acast. See acast.com/privacy for more information.

When you’re creating content for your Youtube channel, you should know exactly what you need to say and when to say it! In today’s episode, I’m sharing just how important your youtube video structure is and how you can strategically structure it to get more views and viewer retention!

Tune in to hear my exact Youtube script formula to help you plan your next Youtube video content!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at trenalittle.com/podcast/8

Join the Challenge: https://trenalittle.com/challenge

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Is something holding you back from starting a Youtube channel? Video content on Youtube can help build a know, like, and trust factor with your audience that you don’t necessarily get with other platforms. Let’s toss aside those insecurities and get you building those relationships with your audience!

In this episode, Ashlyn Carter of Ashlyn Writes joins us to share how she faced her own insecurities to start a Youtube channel that no one expected to happen. Listen in as she shares how Youtube has changed her community, along with some encouraging words if you’re struggling to get started.

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the full show notes and transcript at trenalittle.com/podcast/8

Hosted on Acast. See acast.com/privacy for more information.

Marketing your business (especially when it’s new) can be a struggle for any business owner, but have you considered how much traffic you can drive to your business from organically marketing it on Youtube?

In this episode, we site down with Christina Scalera, who is using Youtube to drive traffic to both of her businesses! Listen in as she shares what held her back from Youtube originally, the changes she’s seen in her businesses, and what content types she shares on her channels!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review the show notes and transcript at https://www.trenalittle.com/podcast/7

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While I love sharing all about the tactics and strategies you can implement on Youtube, I also believe it’s important for me to share real life case studies with you!

Joining me for the first interview on The Video Reframed Podcast is Mallory Grimste, a teen therapist focused on helping teens learn how to express their emotions. Mallory is sharing how she got started on Youtube, the mission behind her channel, and how Youtube has helped bring in her most successful months!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review full show notes and transcript at https://www.trenalittle.com/podcast/6

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Did you know you could be making really common mistakes on Youtube? In working with entrepreneurs and business owners who are wanting to grow their Youtube channels, I see five common mistakes that are hindering their growth!

In today’s episode, I’ sharing five mistakes to avoid making on your Youtube videos, along with what to do instead!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review full show notes and transcript at https://www.trenalittle.com/podcast/5

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As I wrap up batching an entire month’s content, I got to thinking about productivity and the things that contribute to my own work. If you’re questioning how others are getting so much work done in a day, I have a secret for you.

Ready for it?

There is no secret hack to staying productive—but there are ways you can create a proactive environment that promotes productivity! Listen in as I share a few routines I’ve created to building a productive and successful business!

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Review full show notes and transcript at https://trenalittle.com/podcast/4

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It’s time to reverse the roles over here on the podcast! My Assistant Youtube Strategist, Erica, interviews me in her first on-camera and behind the mic experience! She’s asking some fun questions to help you get too know me, but also weighing in on some of her favorite experiences in working with Youtube clients over the last few years!

Listen in as we discuss how video plays a key role in business, how you can get more comfortable in front of the camera and connect with your audience, as well as highlight a few of our favorite client success stories!

You can view the full show notes and transcript at trenalittle.com/podcast/3

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Let's Connect:

Tips with Trena on Youtube

Trena Little on Instagram

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Are you hesitant to add another platform to your marketing plan? I get it—but let’s explore what Youtube can do for you as a business owner! In this episode, I’m highlighting the benefits of Youtube, how it works for your business compared to other platforms, and what it can offer your business as well.

You can view the full show notes and transcript at trenalittle.com

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Let's Connect:

Tips with Trena on Youtube

Trena Little on Instagram

Hosted on Acast. See acast.com/privacy for more information.

Over the last few years, we’ve seen major shifts in the ways business owners are driving traffic to their site—both organically and through paid avenues. In this episode of The Video Reframed Podcast, I’m exploring the long-term benefits of organic traffic sources, like Youtube, and how “pull” marketing tactics are better for your business. Listen in as I share how you can get started with youtube and optimize your content for success.

You can view the full show notes and transcript at trenalittle.com

The Video Reframed podcast, hosted by Trena Little, is here to help you reframe the way you think about video content.

Let's Connect:

Tips with Trena on Youtube

Trena Little on Instagram

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Video Reframed Podcast. My name is Trena Little and I am an MBA Grad, mom of two and a YouTube Strategist from a small town in Pennsylvania. I’ve helped hundreds of business owners start from scratch on YouTube and master the strategy of using YouTube in their business to drive more leads and more importantly MORE CASH! And that’s what I want to do for you!

The Video Reframed podcast is here to help you reframe the way you think about video content. Yes, I completely understand that video may seem daunting… recording, filming, editing, publishing… there’s a lot of moving pieces when it comes to video. BUT my goal of this Podcast is to share ALL my TOP tips, tricks, and strategies to plan, organize and create video content that helps you make MORE MONEY in your business. PLUS, you’ll hear from several guest experts about the power video has in their business, whether that’s YouTube, Instagram, LinkedIn and yes even Tik Tok. And Spoiler ALERT, YES, I’m going to be talking about all the ways to increase your business growth by having video working for you EVEN WHEN YOU CAN’T WORK, and ultimately allowing video content to open up your schedule so you have MORE time in the day to do what you want.

 It’s time to break down your walls around video and put a game plan in place to FINALLY put VIDEO at the TOP of your priority list. 

Tune in every Monday for our 30 minute episodes. You can go to trenalittle.com/videoreframedpodcast and choose to listen to the episode on Apple Podcast, Spotify, Google Podcast or your preferred app. Don’t forget to hit the subscribe button for the Video Reframed Podcast, you won’t want to miss out on the opportunity to incorporate video or MORE video into your business strategy! 

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