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What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
- 50 - What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health
In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect.
James describes his background in retail and how it shapes his approach at Cardinal Health The complexity of catering to diverse healthcare personas and ensuring tailored experiences The challenge of applying retail marketing strategies within the privacy-sensitive healthcare industry Insights on leveraging speed and agility to improve customer engagement in a B2B healthcare settingThe evolution of Cardinal Health's digital platforms to meet the ever-changing landscape of healthcare distribution and patient interaction
Episode Highlights:
Timestamps:
0:58 – Introducing James Hannis and Cardinal Health
2:28 – The shift toward personalized healthcare experiences
4:56 – Adapting retail speed to healthcare delivery
6:39 – Overcoming privacy and tech hurdles in health personalization
8:38 – James's advice for embracing digital speed in traditional businessesWed, 01 May 2024 - 49 - What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader
In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry.
Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike.
With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift.
For more insights on automotive electrification visit: Automotive Electrification / Perficient
Connect with Keith “KT” Tomatore
Connect with Jim Hertzfeld, Area Vice President of StrategyWed, 17 Apr 2024 - 48 - What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"
In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns.
This episode is a must-listen for digital leaders seeking actionable strategies to harness innovation for enduring growth.
Connect with Eisaiah Engel
Connect with Jim Hertzfeld, Area Vice President of Strategy, Perficient
Wed, 03 Apr 2024 - 47 - What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.
In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerative agriculture. Kristine shares her journey from a farming background to leading digital strategies that bolster sustainable practices and enhance productivity. The episode highlights how digital tools empower farmers, influence sustainable outcomes, and open new markets like carbon credits. Kristine's insights offer a blueprint for integrating digital approaches in traditional sectors to drive meaningful change.
Connect with Kristine, Vice President of Digital Transformation
Connect with our Host, Jim Hertzfeld, Principal & Chief Strategist
Wed, 20 Mar 2024 - 46 - What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer
In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn how leveraging Generative AI can propel your organization forward and keep you at the forefront of digital innovation.
Connect with May Habib
Connect with our Host, Jim Hertzfeld, Area Vice President, StrategyWed, 06 Mar 2024 - 45 - What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. This is a must-listen for anyone eager to understand the future of BI across industries.
Connect with Nico Frantzen, Director, Data & AI Solutions
Connect with our Host, Jim Hertzfeld, Principal and Chief Strategist
Wed, 21 Feb 2024 - 44 - What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine
In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand.
Connect with Justin Racine.
Connect with our hosts, Perficient’s Jim Hertzfeld, principal and chief Strategist, and Kim Williams-Czopek, GM of global commerce.
Thu, 22 Jun 2023 - 43 - What If College Was Just a Pit Stop? An Interview With Luca Ranzani
In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program.
Connect with Luca Ranzani.
Connect with our Perficient hosts Jim Hertzfeld, principal, and chief strategist at Perficient.
Learn more about our Electrifying the Future of Automotive.
Thu, 08 Jun 2023 - 42 - What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.
In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technology to support healthcare employees and consumers.
Connect with Tara BeckerConnect with our Perficient hosts Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global commerce.
Thu, 25 May 2023 - 41 - What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.
In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy.
Connect with Keith Wolf, director of digital strategy.
Connect with our hosts Jim Hertzfeld, principal and chief strategist, and Erica Lee, director of digital strategy consulting.
Thu, 11 May 2023 - 40 - What If Jim and Kim Answered Your Burning Questions?
In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions!
Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce.
Thu, 27 Apr 2023 - 39 - What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values.
Connect with Justin Huckins
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce.
Thu, 13 Apr 2023 - 38 - What If Generative AI Becomes Better Than Humans At Content Marketing? An Interview with Eve Sangenito
Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibilities are endless. Tune in as they discuss the benefits and strategic implications of incorporating AI into your content marketing workflow.
Connect with Eve Sangenito, Principal, Digital Marketing & Customer Experience at Perficient.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, GM of Global Commerce for Perficient.
Thu, 06 Apr 2023 - 37 - What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient
In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work.
Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get ready to find out!
Want to learn more?
Connect with Eric Walk, Perficient’s director of enterprise strategy.
Reach out to our hosts, Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global commerce.
Keywords: data mesh, data management, digital strategy, data insights, data driven decision making, culture-oriented thinking, Perficient
Publish date: March 14th, 2023
Thu, 16 Mar 2023 - 36 - What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient
In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-provoking episode.
Thu, 02 Mar 2023 - 35 - What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial
In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves.
Connect with Will Stacy, Chief Marketing & Digital Officer at GM Financial.
Connect with our hosts Jim Hertzfeld, Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Fri, 23 Sep 2022 - 34 - What If Robots Really Did Run Your Business?
In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind.
Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the AI and Ethics Journal.
Connect with Katie King, published author and CEO of AI in Business .
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Tue, 06 Sep 2022 - 33 - What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United
In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports.
Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Thu, 04 Aug 2022 - 32 - What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization.
Connect with Novella Green, Director of Digital and Customer Experience at the American Nurses Association.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 05 Jul 2022 - 31 - What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation.
Connect with John Gregory, Global Retail Category Development Officer at Spotify
Connect with Ron Thurston, Amazon #1 Best Selling Author of RETAIL PRIDE, host of the RETAIL IN AMERICA podcast, 2021/2022 RETHINK Retail 100 Most Influential People
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
A5IYGUTEqvMnqMEv6Fx8Tue, 21 Jun 2022 - 30 - What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.
Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 07 Jun 2022 - 29 - What If Digital Business Is Business As Usual?
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 24 May 2022 - 28 - What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 05 Apr 2022 - 27 - What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa Bowman
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.
Connect with Lisa Bowman, CMO at Marketing Mojo.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 10 Aug 2021 - 26 - What If You Could Speak Marketing and IT? An Interview With Assurant's Robert Nelms
In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.
Connect with Robert Nelms, Head of Digital at Assurant.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 27 Jul 2021 - 25 - What If You’re Thinking About Innovation All Wrong?
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.
You’ll hear clips from:
Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast
Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne
Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience
Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics
We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email podcast@perficient.com.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 22 Mar 2022 - 24 - What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne
In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.
Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 22 Feb 2022 - 23 - What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier
In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today.
Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 08 Feb 2022 - 22 - What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment.
Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 25 Jan 2022 - 21 - What If Mark Cuban Joined Our Podcast?
In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students.
Tue, 11 Jan 2022 - 20 - What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today.
Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 14 Dec 2021 - 19 - What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard
In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful.
Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 30 Nov 2021 - 18 - What If Innovation Was Easy?
In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 16 Nov 2021 - 17 - What If Strategy Is Really in the Execution?
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape.
Season 2 episodes referenced:
· What if You Could Speak Marketing and IT? An Interview with Robert Nelms.
· What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson.
· What If You Could Reinvent Retail...Again? An Interview with John Gregory.
· What if You Could Innovate On Demand An Interview with Andy Hunt.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 02 Nov 2021 - 16 - What If You Could Reinvent Retail... Again? An Interview With Spotify's John Gregory
In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption.
Connect with John Gregory, Global Head of Industry - Retail at Spotify.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 05 Oct 2021 - 15 - What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn Reynolds
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency.
Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption:
- Supply Chain Sustainability: 3 Pillars for the Future of BusinessTraceability, Sustainability, & ESG: Why Supply Chains Need Transparency & AuthenticityYour Supply Chain Deserves More than ERPCollaborative Intelligence: A Supply Chain Imperative That ERP Systems Cannot Fulfill
Connect with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at Logility,
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 21 Sep 2021 - 14 - What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey Flora
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media.
Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 07 Sep 2021 - 13 - What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space.
Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 24 Aug 2021 - 10 - What if You Could Innovate On-Demand? An Interview With The Hershey Company's Andy Hunt
In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value.
Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.Tue, 13 Jul 2021 - 9 - What if Execution Really Is Strategy?Tue, 29 Jun 2021
- 8 - What if Data Has Become the Customer Experience? An Interview with Arvind Murali
Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today.
Listen to the Intelligent Data podcast.
Connect with host Arvind Murali, Data Chief Strategist for Perficient.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 26 Jan 2021 - 6 - What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff Small
Kim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy.
Connect with guest Jeff Small, Director of Mobile Product Strategy for Perficient.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 26 Jan 2021 - 5 - What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock
In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman's and learn how brands that innovate will win in a rapidly changing digital-first economy.
Connect with Jon Bostock and get his #1 bestselling book, The Elephant’s Dilemma on Amazon.
Visit Truman’s and learn why they are the coolest cleaning company on the internet.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 26 Jan 2021 - 4 - What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight.
Connect with Eric Enge, Principal at Perficient on Twitter or LinkedIn
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 26 Jan 2021 - 3 - What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard
No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"
Resources mentioned in the episode:
Industrial Designer Raymond LoweyThe Culture Code by Daniel CoyleSprint by Jake KnappWeatherTechConnect with Chris Bernard
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Tue, 26 Jan 2021 - 2 - What if Everything Really Is Digital?
In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport.
Resources mentioned in the episode:
Being Digital by Nicholas NegroponteSimon Sinek’s Golden Circle TED TalkThe Coen Brothers’ film The Big LebowskiConnect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Wed, 13 Jan 2021 - 1 - Introducing What If? So What?, a Podcast from Perficient
Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”
In this sneak peek trailer, Jim explains what’s in store for you in Season 1.
The first episodes are coming this month. Subscribe to What If? So What? on Apple, Google, Spotify, Amazon, or wherever you listen to podcasts.
Wed, 23 Dec 2020
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