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The Art Marketing Podcast

The Art Marketing Podcast

Art Storefronts

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

304 - Photographer Derek Emge
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  • 304 - Photographer Derek Emge

    Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains

    (02:10) Introducing Derek: From Law to Photography

    (03:59) Derek's Journey: From Hobby to Career

    (05:46) The Art Storefronts Experience

    (09:23) The Power of Marketing and Merchandise

    (10:47) Landing Big Deals: Corporate Installations

    (12:39) Innovative Marketing Strategies

    (26:18) The Future of Art and Technology

    (29:30) The One Thing to Improve in Storefronts

    (29:42) The Power of Innovation and New Ideas

    (30:19) Unlocking the Creator Economy

    (30:50) The Potential of Photo Books

    (31:08) Overcoming Comparison Problems

    (31:47) The Impact of Books on Consumers

    (32:57) Exploring Local Themes for Photo Books

    (34:10) Expanding into Local Stores

    (35:41) The Power of Low Friction Purchases

    (36:17) Using QR Codes for Surf Photography

    (39:51) Creating an Online Course for Surfers

    (40:53) The Importance of Firing Arrows

    (41:49) Insights from Art Shows

    (45:16) Understanding Your Market

    (46:21) Leveraging In-Person Installs

    (48:53) Engaging with Social Media

    (50:20) Using ChatGPT for Better Captions

    (54:32) Conclusion and Final Thoughts Links Derek’s Website https://www.derekemgephotography.com/Derek on IG https://www.instagram.com/derekemgephotography/Keep up with the latest https://linktr.ee/artmarketingpodcast

    Fri, 06 Sep 2024 - 55min
  • 303 - Artist Kelly Corbett

    In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (00:00) Introduction to Kelly Corbett

    (01:35) Kelly's Artistic Journey

    (03:01) Finding Her Niche

    (06:05) The Impact of Social Media

    (08:48) Joining Art Storefronts

    (09:56) The Power of Consistency

    (12:18) Merchandising and Gallery Presence

    (15:22) The Future of Art Galleries

    (18:27) Navigating Gallery Relationships

    (18:57) The Case for Opening Your Own Gallery

    (20:00) Building an Email Marketing Strategy

    (21:48) The Importance of Consistency

    (22:21) Advice for Aspiring Artists

    (23:38) Long-Term Goals and Work-Life Balance

    (25:14) Challenges and Improvements

    (27:28) Leveraging Social Media and Live Broadcasts

    (31:25) Balancing Art and Outdoor Adventures

    (36:24) Concluding Thoughts and Encouragement

    Links Kelly’s Website https://www.kellycorbett.ca/Kelly on Instagram https://www.instagram.com/kelly_corbett_artist/

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

    Fri, 23 Aug 2024 - 40min
  • 302 - Photographer Dan Sundhal

    Photographer and artist Dan Sundahl started his art career on the advice of his therapist.  Art was meant to be a vehicle of healing.  It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis

    (01:20) Meet Dan Sundahl: The Artist Behind the Niche

    (02:29) Dan's Unique Origin Story

    (04:14) The Emotional Impact of Dan's Art

    (05:49) Creating and Connecting Through Art

    (07:58) The Journey to Success

    (12:58) The Business of Art

    (21:29) Growth and Future Plans

    (23:05) Managing Art and Social Media

    (23:40) The Art Pricing Debate

    (24:24) Marketing Strategies and Challenges

    (25:44) Healing Through Art

    (26:00) Future Aspirations and Business Goals

    (26:58) Art Therapy and Personal Connection

    (31:23) Advice for Aspiring Artists

    (37:53) The Importance of Delegation

    (39:52) Conclusion and Final Thoughts Links Dan’s Website https://www.dansunphotos.com/Dan’s Gallery Site https://www.dansungallery.com/Dan on Instagram https://www.instagram.com/dansunphotoart/Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

     

    Wed, 07 Aug 2024 - 40min
  • 301 - Artist Betty Franks

    Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same.

    Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l

    (00:00) Introduction to Betty Franks' Artistic Journey

    (02:22) Interview with Betty Franks Begins

    (03:15) Betty Franks' Unique Artistic Style

    (05:10) Betty's Journey to Finding Her Style

    (13:19) Starting a Business and Marketing Art

    (15:51) Diversifying Income Streams

    (22:44) Online Teaching and Course Creation

    (26:09) Pricing Art and Catering to Audience

    (28:22) Annual Art Pricing Strategy

    (28:50) No Sales Policy and Shipping Discounts

    (29:18) Transition to Offering Prints

    (30:40) Balancing Gallery Sales and Online Presence

    (31:07) Negotiating Gallery Commissions

    (32:08) Connecting with Art Buyers

    (34:23) Social Media Strategy and Avatars

    (35:55) Hiring Help and Using Basecamp

    (37:24) Pinterest and Instagram Focus

    (44:42) Merchandise and Fine Art America

    (45:36) Personal Growth and Healthy Living

    (51:03) Advice for Late Starters in Art

    (54:45) Conclusion

    Betty on Youtube https://www.youtube.com/@BettyFranksArtBetty on Instagram https://www.instagram.com/betty.franks.art/

    Betty’s Website https://www.bettyfranksart.com/Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

     

    Fri, 12 Jul 2024 - 55min
  • 300 - Humble Donkey Studio

    A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. (00:00) Introduction and Welcome

    (00:11) Tour of Humble Donkey Studio

    (00:31) Art Storefronts and Product Offerings

    (01:26) The Gallery and Original Art

    (02:31) Expanding the Business

    (04:28) The Journey to Round Top

    (05:34) The Role of Art Storefronts

    (07:39) Marketing and Sales Strategies

    (18:48) Community Engagement and Events

    (20:47) The Daily Grind of an Artist

    (21:05) Balancing Multiple Ventures

    (21:13) The Importance of Persistence

    (21:59) Success Stories and Big Breaks

    (23:10) Leveraging Opportunities for Exposure

    (24:01) The Role of Luck in Success

    (24:32) Feedback and Improvements

    (26:28) The Power of Merchandising

    (28:22) Maximizing Social Media and Digital Marketing

    (28:58) Tour of the Gallery and Final Thoughts

    Stay Up To Date With The Latest

    https://linktr.ee/artmarketingpodcast

    Links Humble Donkey on Instagram https://www.instagram.com/humbledonkeystudio

    Humble Donkey Websitehttps://humbledonkeystudio.com/

    Mon, 08 Jul 2024 - 37min
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