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Architect My Business

Architect My Business

Architect My Business

Architect My Business (AMB) is a podcast for architects and designers in the AEC who are thinking of starting, already managing or want to take their business to the next level. Hosted by Aya Shlachter, each episode offers simple, actionable tips on leadership, people, marketing, processes, and, of course, profit. Check out our mini-shows: Her Space and Ask Aya!

88 - How Architects Win Clients Through Smart Marketing
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  • 88 - How Architects Win Clients Through Smart Marketing

    If you've ever said "my work speaks for itself" and skipped the marketing, this episode is for you.

    In this episode, Aya covers why visibility matters more than ever in the age of AI, how to find your marketing niche, the platforms and tools that won't cost you a fortune, and the mindset shift that will help you stop waiting and start showing up. Whether you're a solopreneur or leading a growing firm, this episode will challenge the way you think about marketing and give you the clarity to finally do something about it. This is Part 1 of a 3-part marketing mini-series designed to help you build a practical marketing strategy for your architecture firm from scratch.

    What You'll Learn:

    Why architects avoid marketing and why that mindset needs to change

    The 4 reasons architects resist marketing (and how to overcome them)

    What the 2026 Deltek Clarity Study reveals about digital presence and winning new work

    How a passion project podcast grew MGS Global Group from 8 to 60 employees

    How to market consistently without a big budget

    The Circle of Influence mindset for staying focused in uncertain times

    Timestamps:

    0:00 — Episode Snippet

    0:21 — Welcome & host introduction / MGS Global Group overview

    1:23 — "My work speaks for itself" — challenging the myth

    2:18 — Why architects avoid marketing

    7:24 — Why firm owners need to be the face of their brand in the age of AI

    8:31 — Marketing doesn't have to be expensive — tools & resources

    8:57 — The COVID podcast that changed everything: "Architect My Life"

    9:49 — From 8 to 60 employees: the real ROI of Marketing

    10:58 — MGS Global Group sponsor segment

    12:00 — 2026 Deltek data

    12:35 — What content marketing really means

    17:34 — Why visibility is the differentiator

    19:09 — You don't need to be everywhere, pick ONE platform and show up

    19:31 — Teaser: Episode 2

    19:51 — Personal reflection

    21:21 — The Circle of Influence (Stephen Covey)

    24:15 — Key takeaway

    24:55 — Next episode preview

    25:17 — Outro

    Watch the episode!

    🔔 Subscribe for weekly insights on design, tech, and the future of creative business.

    ➡️ @architectmybusiness for more business insights.

    Listen to the Podcast:

    Spotify: https://open.spotify.com/show/6rHAanLV0Kif5WXBajyUes?si=254a55e2877348f9

    Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268

    Website: https://www.architectmybusiness.com/

    Connect with Us!

    Instagram: https://www.instagram.com/architectmybusinesspodcast/

    YouTube: https://www.youtube.com/@architectmybusiness

    LinkedIn: https://www.linkedin.com/company/architectmybusiness/

    About the Host:

    Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices.

    Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of ArchiCon 2026, a global architecture business conference. She was named as 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.

    Connect with Aya Shlachter:

    Email: aya@mgsglobalgroup.com

    Instagram: https://www.instagram.com/aya_shlachter/

    LinkedIn: https://www.linkedin.com/in/ayashlachter/

    Architect My Business brings you practical strategies on leadership, people, processes, and profit, so you can grow your firm with clarity and confidence. Whether you're just starting out or ready to scale, this podcast covers it all.

    🎙️This episode is brought to you by:

    MGS Global Group

    End-to-End Architecture Production

    BIM | Revit | AutoCAD | ArchiCAD | 3D Rendering

    Since 2008

    Learn more at: mgsglobalgroup.com

    Fri, 12 Jun 2026 - 25min
  • 87 - How to Run a Successful Architecture Firm in 2026 (and Beyond)

    Running a firm in today's landscape isn't just about delivering great design – It's more than that. So, what does it actually take to run a thriving architecture firm in 2026?

    In this episode of Architect My Business Podcast, host Aya Shlachter breaks down what it really takes to run a firm in 2026, drawing from her recent research of over 200+ architecture firms worldwide. She covers the biggest industry shifts — AI adoption, rising competition, and unstable pipelines — and why most firm owners are underestimating the importance of marketing and business development.

    Key Takeaways:

    Referrals aren't enough — consistent visibility and personal branding are essential Pipeline inconsistency is the no. 1 challenge firms face today AI should be embedded in your operations, not used occasionally Relationship capital drives long-term growth and deal-making Intentional, slow leadership beats reactive hustle every time

    Timestamps:

    00:00 – Episode Snippet

    00:14 – Welcome to Architect My Business Podcast

    02:24 – Running a firm in 2026 and industry shifts

    05:06 – Pipeline challenges and the need for systems

    06:55 – AI research and global adoption trends

    09:06 – Why AI is no longer optional in running a firm

    10:21 – ArchiCon 2026 and the vision behind it

    13:40 – Top concerns: marketing, AI, and growth

    15:20 – Advertisement: MGS Global Group

    16:23 – Marketing vs business development

    18:04 – Visibility and personal branding

    20:31 – Relationship capital and networking

    24:03 – AI-assisted operations and efficiency

    26:31 – Building a consistent pipeline

    29:18 – Designing an intentional firm

    32:03 – Aya Alliance and empowering women in business

    About the Host:

    Aya Shlachter is the Founder and CEO of MGS Global Group, an architectural support services firm serving hundreds of architecture practices worldwide. With over 18 years of industry experience, she helps firm owners scale smarter, adopt emerging technologies, and build resilient, future-ready practices.

    Aya also hosts the AI for Architects and Architect My Business podcasts and is the co-founder of ArchiCon 2026, a global architecture business conference. She was named as 2025 Global FWN100™ Most Influential Filipina Woman in the World in the Founder and Pioneer category for her leadership in business and AI.

    Connect with Aya Shlachter:

    Email: aya@mgsglobalgroup.com

    Instagram: https://www.instagram.com/aya_shlachter/

    LinkedIn: https://www.linkedin.com/in/ayashlachter/

    This episode is brought to you by -

    MGS Global Group

    End to End Architecture Production

    Revit. AutoCAD. ArchiCAD.

    18 years, 500+ firms.

    Learn more at: mgsglobalgroup.com

    Architect My Business brings you practical strategies on leadership, people, processes, and profit — so you can grow your firm with clarity and confidence.

    Whether you're just starting out or ready to scale — this podcast covers it all.

    Listen to the Podcast:

    Spotify: https://open.spotify.com/show/6rHAanLV0Kif5WXBajyUes?si=254a55e2877348f9

    Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268

    Website: https://www.architectmybusiness.com/

    Connect with Us!

    Instagram: https://www.instagram.com/architectmybusinesspodcast/

    YouTube: https://www.youtube.com/@architectmybusiness

    LinkedIn: https://www.linkedin.com/company/architectmybusiness/

    Wed, 25 Mar 2026 - 35min
  • 86 - Sustainable Architecture That Actually Works: Mass Timber, Living House & the Future of Design with Richard Naish

    "The best way to know what you're capable of is to throw yourself in the deep end and make all the key decisions."

    In this episode of Architect My Business, Aya Schlachter sits down with Richard Naish, one of New Zealand's most acclaimed architects, founder and creative director of RTA Studio, to explore the journey of building a successful architecture practice. They discuss the challenges of running a firm without formal business training, managing talent shortages, and setting up systems for scalable growth.

    Richard shares how he balances work-life priorities, leverages creative problem-solving, and sustains a firm over decades through client relationships, mentoring, and a culture that keeps teams long-term. They also cover marketing strategies, from awards and publications to reputation building, and the importance of designing sustainable, innovative projects, from mass timber buildings to the Living House, a carbon-zero, affordable home.

    This conversation is full of practical insights and lessons for architects and business owners on growing a firm without compromising quality, creativity, or team well-being.

    Key Takeaways:

    Working on different project types keeps ideas fresh and innovative.

    Eco-friendly buildings like the Living House prove green design is possible and cost-effective.

    Teamwork with experts and communities leads to innovative, meaningful solutions.

    Architecture can tackle housing shortages, climate change, and more.

    Setting goals and building systems from the start allows a small team to scale efficiently.

    Boundaries, regular breaks, and subconscious thinking spark creativity and prevent burnout.

    Creating a "come home to work" environment keeps staff engaged and loyal.

    Training the next generation ensures design and financial continuity.

    Technology can assist, but architecture must respond to people, light, and space.

    Timestamps:

    00:00 – Episode Snippet

    02:36 – Early career challenges and lessons from a recession

    04:34 – Working on different project types and taking the leap to start his own firm

    07:30 – Designing the E-Type House for a family's life cycle

    11:34 – Scion Innovation Hub

    15:19 – Designing with cultural respect and functionality

    17:41 – The Living House: affordable, flat-pack, climate-positive home

    21:55 – Prototype success and first-home buyer story

    23:32 – Timber construction: sustainability and carbon benefits

    25:07 – Myths about sustainable architecture and cost solutions

    29:31 – Building a practice: challenges, mistakes, and strategic planning

    29:58 – Sponsor Spotlight: Need extra hands to meet deadlines? MGS Global Group provides skilled architectural professionals on demand so your projects stay on track. Visit mgsglobalgroup.com.

    33:29 – Balancing family life and running a business

    36:11 – Growth ceiling and gradual expansion of RTA Studio

    39:31 – Dealing with rejection and building relationships

    41:33 – Collaborating with other firms and the value of referrals

    44:29 – Delegating management duties to focus on design, clients, and mentoring

    46:48 – How to ensure financial and design sustainability

    48:08 – Creating a workplace culture that attracts and retains talent post-pandemic

    50:08 – Marketing through strong reputation instead of traditional ads

    52:06 – AI: A tool but not a replacement for human creativity

    53:47 – What is the next thing for Richard Nish?

    54:51 – Keeping architecture human-centered

    About the Guests:

    Richard Naish is the Founder and Executive Director of RTA Studio, a design-led architecture practice known for work that connects people, landscape, and culture. A Registered Architect and Fellow of the New Zealand Institute of Architects (FNZIA), Richard's philosophy, "What you draw is what you mean," has guided his career from studying at the University of Auckland to working on major heritage projects in London.

    Since founding RTA Studio in 1999, he has focused on creating sustainable, innovative designs rooted in 'New Zealand-ness' and has earned over 100 local, national, and international awards. Outside architecture, Richard explores art, photography, and sculpture, bringing the same adventurous spirit to his creative pursuits as he does to his buildings.

    Connect with RTA Studio:

    Website: https://rtastudio.co.nz

    Instagram: https://www.instagram.com/rtastudio/

    LinkedIn: https://www.linkedin.com/company/rtastudio/

    Other links: An Architect's Own Family Home of Pavilions and Courtyards is Named New Zealand's Home of the Decade

    🎙️ This episode is brought to you by MGS Global Group. Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in. We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding. We work across time zones, so your projects keep moving even after you log off. Learn more at https://mgsglobalgroup.com/.

    Listen to the Podcast:

    Spotify: https://acesse.one/lr2qB

    Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268

    Podcast Website: https://www.architectmybusiness.com/

    Connect with Us!

    Facebook: https://www.facebook.com/groups/architectmylife/

    Instagram: https://www.instagram.com/architectmybusinesspodcast/

    YouTube: https://www.youtube.com/@architectmybusiness

    LinkedIn: https://www.linkedin.com/company/architectmybusiness/

    Get in Touch:

    Ask Aya anything: www.speakpipe.com/AskAya

    Be a Guest: https://bit.ly/AMBPodcastGuest

    Architect My Business (AMB) is the go-to podcast for architects and designers in the AEC industry who want to build, grow, and scale a thriving practice. Hosted by Aya Shlachter, each episode breaks down complex business concepts into simple, actionable strategies focused on leadership, people, marketing, operations, and profit. Whether you're just getting started or ready to elevate your firm, this podcast helps you design a business as strong and inspiring as the spaces you create.

    Mon, 08 Dec 2025 - 56min
  • 85 - Inside Etch Design Group: How Two Women Built a Thriving Interior Design Brand — Multiple Companies, and a Culture of Autonomy

    Building a business that lasts isn't just about great design, it's about vision, trust, and the people who help bring it all together.

    In this episode of Architect My Business, host Aya Shlachter sits down with Stephanie Lindsay and Jessica Nelson, co-founders of Etch Design Group, a full-service interior design firm in Austin, Texas. What started as two creatives with complementary strengths has evolved into a thriving enterprise that includes Etch Property Management, Postscript Styling, and AI for Interiors, a growing platform that empowers designers through technology and education.

    Stephanie and Jessica share how their journey from side hustles to building a multi-faceted business was guided by shared values, humility, and a deep respect for one another's strengths. They talk candidly about the challenges of entrepreneurship, the importance of investing in people, and how clear communication and mutual trust have been the cornerstone of their ten-year partnership.

    The conversation also explores the realities of scaling a creative business, including learning when to delegate, hiring business coaches, and maintaining balance between passion and profitability. Their story is a testament to what happens when you lead with intention, nurture your relationships, and never lose sight of the joy that brought you to the work in the first place.

    Key Takeaways:

    Partnerships thrive on respect, trust, and open communication.

    Let go of control, invest in the right people, and allow experts to do their best work.

    Delegate tasks that don't serve your highest value to free up time for what truly matters.

    Self-care and clarity are essential for long-term business success.

    Failures are not setbacks; they are stepping stones to greater achievements.

    A strong company culture starts with putting people before profit.

    Hiring a business coach can provide clarity, structure, and fresh perspective.

    Stay adaptable, as growth often requires a pivot.

    Passion and purpose fuel resilience during challenging seasons.

    Life is short, so build a business and a life that aligns with what you truly love.

    Timestamps:

    00:00 – Episode Snippet

    02:33 – How a missed job turned into a life-changing connection

    08:50 – Starting Etch Design Group during a season of uncertainty

    14:15 – How Etch creates beautifully personal interiors

    18:41 – The entrepreneurial spirit that runs in both their families

    22:49 – The fear and faith behind hiring the first employee

    25:31 – How roles have evolved as the business expanded

    29:39 – Sponsor Spotlight: Need extra hands to meet deadlines? MGS Global Group provides skilled architectural professionals on demand so your projects stay on track. Visit mgsglobalgroup.com.

    31:40 – Pipeline planning and marketing with strategy and intention

    33:36 – Introducing other businesses beyond Etch

    36:50 – What excites Jessica and Stephanie most

    40:05 – The realities of work-life balance

    42:24 – Invest in good people to help your business grow

    45:06 – Take quiet time for clarity and strategy

    47:04 – How complementary strengths make partnership thrive

    51:32 – The zone of genius

    55:51 – Hire a business coach

    58:20 – Life's too short to hate what you do

    About the Guests:

    Stephanie Lindsey and Jessica Nelson are the co-founders of Etch Design Group, an Austin-based interior design firm they launched in 2015 with one shared belief: life is too short not to create beautiful spaces together. Built on three core principles—putting people first, creating balance between work and life, and always doing what is right—Etch has grown into a thriving studio known for its warm, collaborative culture and deeply personalized design approach.

    Under Stephanie and Jessica's leadership, Etch's talented team has mastered a signature process rooted in listening, creativity, and care. They design extraordinary spaces that reflect each client's unique story and style, proving that friendship, passion, and purpose can build something truly meaningful.

    Connect with Etch Design Group:

    Email: info@etchdesigngroup.com

    Website: https://etchinteriordesign.com/

    Instagram: https://www.instagram.com/etchdesigngroup/

    Facebook: https://www.facebook.com/etchdesigngroup/

    🎙️ This episode is brought to you by MGS Global Group. Running a growing architecture firm? You're probably not short on projects. You're short on people. That's where MGS Global Group comes in. We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding. We work across time zones, so your projects keep moving even after you log off. Learn more at https://mgsglobalgroup.com/.

    Listen to the Podcast:

    Spotify: https://acesse.one/lr2qB

    Apple Podcasts: https://podcasts.apple.com/us/podcast/architect-my-business/id1575638268

    Podcast Website: https://www.architectmybusiness.com/

    Connect with Us!

    Facebook: https://www.facebook.com/groups/architectmylife/

    Instagram: https://www.instagram.com/architectmybusinesspodcast/

    YouTube: https://www.youtube.com/@architectmybusiness

    LinkedIn: https://www.linkedin.com/company/architectmybusiness/

    Get in Touch:

    Ask Aya anything: www.speakpipe.com/AskAya

    Be a Guest: https://bit.ly/AMBPodcastGuest

    Architect My Business (AMB) is the go-to podcast for architects and designers in the AEC industry who want to build, grow, and scale a thriving practice. Hosted by Aya Shlachter, each episode breaks down complex business concepts into simple, actionable strategies focused on leadership, people, marketing, operations, and profit. Whether you're just getting started or ready to elevate your firm, this podcast helps you design a business as strong and inspiring as the spaces you create.

    Tue, 07 Oct 2025 - 59min
  • 84 - Teamwork, Technology, and Purpose: Keys to Firm Growth in Design with Blima Ehrentreu

    What happens when a design firm makes philanthropy, teamwork, and innovation just as important as the projects themselves?

    In this episode, Blima Ehrentreu, founder and CEO of The Designers Group, shares her journey in the interior design industry, from launching her firm to leading a growing team across Toronto and New York. Blima opens up about her philosophy on leadership, community impact, and philanthropy, while also exploring how AI and smart technology are transforming the future of design.

    What sets Blima apart is her role as an activator—someone who sees gaps in the industry and creates initiatives to fill them. From TDG Gives Back to TDG Insider and the TDG Furniture Exchange, she's built programs that extend her firm's impact beyond design projects, addressing real needs in the community and industry.

    We also discuss how purposeful design enhances healthcare environments, the importance of teamwork in building a thriving creative culture, and the realities of managing a multi-location design firm. Blima reflects on leadership, resilience, and why she believes design should always have a greater purpose.

    Key Takeaways:

    Showing up and working hard every day is essential for success. Awards are a recognition of great work, not the end goal. Success comes with unseen challenges and perseverance. User-centered, purposeful design creates spaces that improve lives. Philanthropy is core to TDG, with initiatives like TDG Gives Back, TDG Insider, and TDG Furniture Exchange. Firm growth has been organic, driven by strong client relationships. Diverse teams enhance creativity and deliver stronger solutions. AI and technology streamline design processes and increase efficiency. Clear communication is key to managing clients and projects. Passion and resilience are vital traits for aspiring designers.

    About the Guest:

    As Founder and CEO of The Designers Group, Blima Ehrentreu leads an award-winning international interior design firm with offices in Toronto, New York, and Miami. Under her leadership, TDG has completed hundreds of projects across residential, commercial, healthcare, and hospitality sectors, earning recognition from Inc. Magazine, GlobeSt's Women of Influence, and Crain's Notable Leaders in Real Estate.

    Blima is also the driving force behind initiatives such as TDG Gives Back, TDG Insider, and TDG Furniture Exchange, reflecting her commitment to philanthropy, mentorship, and community impact. Known as an activator, she integrates AI, smart technology, and forward-thinking strategies into her work, positioning design as a tool for both innovation and positive change.

    Check out The Designers Group's website: www.thedesignersgroup.com Instagram: @thedesignersgroup LinkedIn: The Designers Group

    🎙️ This episode is brought to you by MGS Global Group

    Running a growing architecture firm? You're probably not short on projects. You're short on people.

    That's where MGS Global Group comes in.

    We provide qualified architects on demand so you can deliver more without overloading your team or sacrificing quality. Whether you need help with Construction Documents, Design Development, BIM support, or just don't have time to train someone new, our team integrates seamlessly with yours — no long hiring process, no hand-holding.

    We work across time zones, so your projects keep moving even after you log off.

    Learn more at mgsglobalgroup.com

    Listen to the Podcast:

    Spotify: Architect My Business

    Apple Podcasts: Architect My Business

    Podcast Website: www.architectmybusiness.com

    Connect with Us!

    Instagram: @architectmybusinesspodcast

    LinkedIn: Architect My Business

    Get in Touch:

    Ask Aya anything: www.speakpipe.com/AskAya

    Be a Guest: bit.ly/AMBPodcastGuest

    Wed, 10 Sep 2025 - 55min
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