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Asili Africa

Asili Africa

Synthetic Africa

Where it all began. Deep-dive origin stories of Africa's biggest companies.

87 - MAX (Metro Africa Xpress) (Nigeria): From the trip to the machine
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  • 87 - MAX (Metro Africa Xpress) (Nigeria): From the trip to the machine

    MAX began in Lagos at the turn of 2016 delivering parcels on twenty motorcycles, started by two Nigerian students from MIT Sloan. In 2018 it began financing motorcycles to its riders. When Lagos restricted motorcycle taxis and tricycles across major areas in February 2020, Rest of World reported that MAX was left with $6.7 million of motorcycles that could no longer be used there, and nearly two thousand riders were laid off. Today it assembles electric two and three wheelers in Ibadan, runs battery swap stations and lends the vehicles to drivers. Its chief executive says it is profitable in Nigeria; no profit figure or repayment terms have been published.

    Mon, 26 Oct 2026 - 19min
  • 86 - Yassir (Algeria): Every yes went to the company

    Yassir started in Algiers in 2017 as a ride hailing app, founded by Noureddine Tayebi and Mahdi Yettou, and grew into a super app for deliveries, groceries and payments. Tayebi called his idea banking as a platform: earn people's trust with everyday services, then carry their money. Y Combinator admitted it, investors put 150 million dollars into a 2022 round, a Paris court chose it as one of three buyers of Flink France, and in 2026 it bought the Uno hypermarkets from Cevital. Algeria taxes the platform, but its drivers still have no legal status. A bill described as finalised had not been confirmed in force as of March 2026.


    Sat, 24 Oct 2026 - 17min
  • 85 - Zucchini (Kenya): The delivery that did not come

    In 1991, a butcher at ABC Place in Westlands, Nairobi, suggested that the shopping centre needed a vegetable shop. Sukhwinder Jandu, a young biochemist, opened one in a corner of Continental Supermarket with 35,000 shillings of savings. By his own account, when a trader at Wakulima Market promised a delivery and did not make it, he drove to the market himself at four in the morning. In 1995 Zucchini stopped buying through middlemen, and it says it buys directly from farmers it visits every week. It now has nine branches in Nairobi. No farmer is named in any source we found, and nothing says what they are paid.

    Wed, 21 Oct 2026 - 15min
  • 84 - NCBA (Kenya): Who held it, and how?

    Commercial Bank of Africa was founded in Dar es Salaam in 1962 by a consortium based in Switzerland, moved to Nairobi, and was later bought and then sold down by Bank of America. NIC began in 1959 as an asset finance lender. By 2017 the Kenyatta family was Commercial Bank of Africa's largest single shareholder, by a route the record we found does not show, and the Ndegwa family controlled NIC. The two banks merged in 2019. In 2026 control is passing to South Africa's Nedbank, paid mostly in Nedbank shares, and the families keep a stake. The merger's stamp duty exemption is still before the Court of Appeal.

    Mon, 19 Oct 2026 - 16min
  • 83 - One Africa Media (Pan-African): One company from many founders

    One Africa Media was built on one idea: that Africa's separately founded job, car and property sites were worth more as a single company. Founded in 2010 by Justin Clarke and Carey Eaton, it bought into Jobberman in Nigeria and BrighterMonday in Kenya, merged with Ringier's African classifieds, and by 2017 operated in nine countries. Then it narrowed, selling its last car sites in 2021. In December 2022, Ringier agreed to buy out SEEK and the remaining minority shareholders. Whether the whole was ever worth more than its parts, the record does not say. The two job sites, both older than the company, are still running.

    Sat, 17 Oct 2026 - 16min
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