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CPG Insiders

CPG Insiders

Mark Young, Justin Girouard
Business

CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.

130 - The New Consumer Economy: Where CPG Brands Can Still Win
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  • 130 - The New Consumer Economy: Where CPG Brands Can Still Win
    Thu, 24 Sep 2026 - 33min
  • 129 - Private Label Has Changed. Is Your Brand Ready?
    Wed, 02 Sep 2026 - 18min
  • 128 - How to Scale Your CPG Brand Without Bleeding Cash
    Wed, 12 Aug 2026 - 41min
  • 127 - The Best Time to Sell Your Business Is Earlier Than You Think
    Wed, 29 Jul 2026 - 1h 11min
  • 126 - The Hidden Funding Problem Keeping CPG Brands Out of Retail
    Wed, 01 Jul 2026 - 43min
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