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The financial advice profession is changing. Clients are asking deeper questions about purpose, impact and the role money plays in building a better world. Yet many advisers still feel caught between traditional investment thinking and the growing demand for something more meaningful. The GoodStock Tapes is where those conversations happen. Hosted by leading voices from the GoodStock community, this podcast explores the intersection of financial planning, investing, ethics and real-world impact. Through candid interviews and thought-provoking discussions, we speak with financial planners, fund managers, entrepreneurs, academics and change-makers who are reshaping how capital can be used for good. Each episode goes beyond the surface to explore questions such as: What does good investing actually look like in practice? Can portfolios deliver strong returns and positive impact? How should financial planners talk to clients about sustainability and ethics? Where is ESG getting it wrong – and where is it quietly working? How can advisers build businesses that align profit with purpose? These aren't polished marketing soundbites. They are honest, thoughtful conversations about the future of finance and the role advisers can play in shaping it. Expect practical insights, challenging perspectives and the occasional uncomfortable truth.
- 22 - Are Financial Planners Ignoring the Biggest Risk of All?
Simon is a former accountant and business leader who, alongside his brother Nick, established and funded an ambitious initiative to bring leading scientific and policy experts together to explain the growing risks posed by climate and nature breakdown.
Their message is that this is no longer simply an environmental issue. It is a question of economic stability, food security, national resilience and the future of our society.
For financial planners, that raises some uncomfortable questions.
What happens to long-term financial forecasts when the underlying assumptions about economic growth, functioning ecosystems and a relatively stable climate become less dependable?
Can markets accurately price risks for which there is no meaningful historical precedent? And when does discussing climate risk with clients become part of professional responsibility rather than a matter of personal opinion?
Simon explores the growing scientific concern around climate tipping points, the economic case for investing in the transition to a low-carbon economy, and why political leadership and collective action matter.
We also discuss the practical realities of introducing these conversations into client relationships, particularly when clients may be sceptical or uncomfortable.
Importantly, this isn't simply a conversation about the risks of doing nothing. It's about the extraordinary opportunity to build a healthier, more resilient and more prosperous society.
And Simon has a refreshingly straightforward message for financial planners wondering where to begin: start talking about it.
If you believe financial planning should be about protecting people's futures, not simply managing their investments, this is a conversation worth hearing.
Listen now, share your thoughts, and join the discussion about the role financial planners can play in creating a better future.
Financial planners prepare clients for market crashes, inflation and living to 100. But what happens when the greatest threat to their financial future is something our models have never experienced before?
National Emergency Briefing co-founder Simon Oldridge joins The GoodStock Tapes to explore why climate and nature breakdown could change everything we assume about risk, wealth and the future of financial advice.
Thu, 22 Oct 2026 - 39min - 21 - Is Your Client's Cash Really Neutral? Ed Siegel on Ethical Banking
Is cash really a neutral part of a client's financial plan or have we become so focused on investment portfolios that we've overlooked the impact of the money sitting in bank accounts?
In this episode of The GoodStock Tapes, we are joined by Ed Siegel, Chief Executive of Charity Bank, for a thought-provoking conversation about ethical banking, social investment and the responsibility that comes with managing other people's money.
Ed's journey into purpose-driven finance was anything but conventional. Having started his career in commercial banking at Credit Suisse in the United States, he reached a point where financial success no longer felt personally fulfilling.
A move into development finance in Romania opened his eyes to the transformative power of access to capital. Nearly three decades later, following almost ten years at Big Issue Invest, Ed leads Charity Bank, where savers' money is used to finance charities, social enterprises and organisations addressing some of the UK's most pressing social and environmental challenges.
In this episode we explore a fundamental question for financial planners and wealth managers: if we take care to understand what our clients' investment portfolios contain, shouldn't we be equally curious about what their cash deposits support?
The conversation moves beyond the labels of ethical investing and ESG to examine what genuinely intentional finance looks like in practice. Ed explains how Charity Bank assesses lending applications, why a compelling social mission cannot compensate for an unsustainable business model, and how blended finance can combine grants and loans to help worthwhile projects become financially viable.
He also shares moving examples of the organisations Charity Bank supports, including safe accommodation for women escaping domestic violence and supported living for vulnerable young adults.
For advisers, the discussion raises practical questions about client values, impact transparency, financial returns and whether purpose-driven products deserve a more deliberate place in financial planning conversations. Perhaps most importantly, Ed reminds us that financial discipline and social purpose need not be opposing forces.
This is an intelligent, occasionally challenging exploration of what happens when we become more intentional about the money entrusted to us because every pound has an impact. The question is whether it's the impact we want.
Listen now, and join the conversation about how financial planning can help make money a force for good.
Thu, 01 Oct 2026 - 36min - 20 - Sustainable Investing, the Great Wealth Transfer and the Future of Advice
Sustainable investing has been on quite a journey. From a relatively niche investment approach to enormous inflows, followed by performance challenges, accusations of greenwashing and an increasingly vocal backlash.
Perhaps the real obstacle to sustainable investing becoming mainstream isn't whether clients care about it. Perhaps it's whether financial advisers have the confidence, tools and investment solutions to turn those preferences into meaningful portfolios.
In this episode of The GoodStock Tapes, Adam welcomes James Stewart and Tim Crockford, childhood friends and co-founders of Bamboo Invest, a sustainable model portfolio service designed specifically for financial advisers.
James brings nearly two decades of experience working with advisers and wealth managers, including roles at Vanguard and Dimensional. He remembers trying to persuade sceptical UK advisers of the benefits of index investing when passive funds were still far from universally accepted. Today, he sees intriguing parallels with sustainable investing.
Tim approaches the debate from a different perspective. Having spent much of his career researching companies and managing sustainable and impact equity portfolios, including co-founding the impact team at Hermes and subsequently leading global equity impact investing at Regnan, he offers a refreshingly investment-led perspective on the subject.
Together, they explore some uncomfortable questions.
Can sustainable investing stand on its investment fundamentals alone? Has the industry sometimes allowed compelling sustainability narratives to overshadow valuation and risk? And why do advisers still find it so difficult to establish what their clients genuinely value?
The conversation also examines the coming intergenerational transfer of wealth and what happens when younger beneficiaries inherit their parents' money, but not necessarily their relationship with the family financial adviser.
This is a conversation about something bigger than sustainable funds. It's about the evolution of financial advice and whether investing in line with personal values could eventually become an ordinary part of building a financial plan.
If you believe capital can be a force for good, this is a conversation worth hearing.
Thu, 01 Oct 2026 - 37min - 19 - Can Personalised Investing Replace the Model Portfolio?
What happens when a client's values point towards one portfolio, but an adviser's investment judgement points towards another?
In this episode of The GoodStock Tapes, Adam welcomes back Charlie French, co-founder of Etcho, for a deeper conversation about sustainable investing, values-based financial advice and the emerging possibility of delivering personalised investment portfolios at scale.
Etcho was founded to help connect wealth with individual values, working with advisers and wealth managers to understand what matters to clients and translate those preferences into investment decisions.
Charlie argues that one of the biggest barriers to sustainable investing isn't necessarily a lack of interest. It's the difficulty of having the conversation in the first place. Asking clients what they care about can open a "can of worms": competing priorities, uncomfortable trade-offs and expectations that an adviser must then find a way to deliver.
But that complexity may also be where some of the most valuable financial planning conversations begin.
Adam and Charlie explore what happens when funds carrying sustainable labels contain holdings a client doesn't expect, how advisers can help clients understand the consequences of leaning further into their values, and why personalisation shouldn't mean imposing somebody else's definition of sustainability.
The conversation then moves to a potentially bigger disruption: personalised portfolios delivered at scale. Etcho says its technology can combine client circumstances, risk, goals, values and sustainability preferences while operating within investment managers' frameworks.
If that becomes commonplace, what happens to the traditional centralised investment proposition? And could the adviser of the future spend less time operating technology, and more time being genuinely present with the client?
If this conversation made you think differently about what personalised financial advice should really mean, follow The GoodStock Tapes wherever you listen to podcasts.
And if you enjoyed the episode, leave us a review and share it with an adviser, planner or investment professional who believes capital can be used as a force for good.
The best conversations about the future of finance shouldn't stop when the podcast ends.
Tue, 29 Sep 2026 - 26min - 18 - The Future of Paraplanning, AI and Sustainable Finance
Sustainability is often treated as an additional question at the end of the financial planning process: a box to tick once risk, objectives and performance have already been discussed. But what would change if a client's values were considered from the beginning?
In this episode of The GoodStock Tapes, we are joined by Scott Daniels, co-founder and director of Plus Group, a specialist provider of paraplanning, adviser support and technology-enabled services to UK financial planning businesses.
Scott argues that the profession must move beyond jargon-heavy labels and start asking better questions. When a client says they want their money to "do some good", they may be expressing a desire to avoid particular industries, support positive outcomes or simply feel more comfortable with the way their capital is being used. The adviser's task is to understand that meaning, test it against the client's wider objectives and create a clear evidence trail.
The conversation examines how specialist paraplanning can help translate values into structured research, suitable recommendations and personalised documentation. Scott explains why good records should show what the client said, how the adviser interpreted it, what research followed and why the eventual recommendation reflected the client's preferences.
We also consider whether environmental and climate-related risks should become a more formal part of long-term financial planning. From coastal property and insurance exposure to the idea of a "climate emergency fund", the discussion asks whether traditional approaches to risk remain sufficient for plans spanning several decades.
Finally, Scott shares a practical view of artificial intelligence. AI can capture richer meeting information, reduce administrative pressure and surface useful details, but it cannot replace the human ability to interpret nuance, ask follow-up questions and exercise professional judgement.
This is a thoughtful conversation about personalisation, Consumer Duty, sustainable investing and the infrastructure advisers need to have more meaningful conversations.
Follow The GoodStock Tapes and share this episode with someone who believes finance can be a force for good.
Mon, 14 Sep 2026 - 35min - 17 - Can communities own the energy transition?
Who should own the infrastructure powering the transition to net zero, and how early should communities be invited into the conversation?
In this episode of The GoodStock Tapes, we speak with Ciara Shannon, Founding Director of the Green Finance Community Hub and Green Finance Lead at the North West Net Zero Hub. Ciara has spent much of her career at the intersection of sustainability, impact investment and green finance, and is now helping develop Project Collette, an ambitious proposed community-led offshore wind project off the coast of Cumbria.
At approximately 1.2GW, Project Collette is conceived on a very different scale from most traditional community energy schemes. But the most interesting part of the proposition is not simply the turbines. It is the financial architecture behind them.
Ciara explains the project's Community Integrated Investment Model, designed to give local people meaningful participation from an unusually early stage while still enabling the institutional investment required for infrastructure of this size. We explore community benefit societies, community shares, governance, the idea of a restricted golden share, and how community interests might coexist with conventional project finance.
The conversation also moves beyond Project Collette itself. Why are so many sustainability professionals occupied with frameworks and measurement while potentially investable projects struggle to get through early-stage development? Why is feasibility capital so difficult to secure? And has sustainability become too focused on avoiding risk rather than enabling experimentation?
Ciara argues that there is plenty of capital looking for credible opportunities. The challenge is creating more projects that are genuinely investment ready.
For financial planners, investors and anyone interested in sustainable finance, this is a conversation about more than offshore wind. It asks a bigger question, "How might capital be structured so that the communities affected by investment become participants in it too?"
If you believe finance can be a force for good, this episode offers plenty to think about.
Thu, 03 Sep 2026 - 24min - 16 - Does Impact Investing Actually Create Impact?
What does it really mean to invest for impact?
In this episode of The GoodStock Tapes, Dr Alan Whittle joins Clem for a deliberately provocative hot take: much of what is currently described as impact investing for retail clients may not actually be creating meaningful additional impact.
Alan is the founder and director of Unburdened Solutions, a Chartered Financial Planner, Fellow of the Personal Finance Society and researcher specialising in sustainable finance, ethics and impact investing. His PhD explored how framing influences decision-making in advised impact investing.
Together, Alan and Clem unpack an important distinction between aligning investments with a client's values and actually directing capital towards activity that creates measurable change.
They explore the role of listed equities, stewardship and shareholder advocacy; the limitations of investment labels; and why asset managers may need to involve end investors much more seriously in their theories of change.
The conversation then moves into the less familiar world of private and community-based impact investment — where capital can potentially finance tangible projects, businesses and social outcomes, but where due diligence, liquidity and investment risk can be considerably more challenging.
For financial planners, that creates a dilemma. Clients may have surplus capital they genuinely want to use for good, yet the regulatory and technological infrastructure of mainstream advice often makes these investments difficult to research, recommend or even hold.
Alan introduces a useful idea for navigating this tension: a client's "capacity for impact", considering how much capital someone could commit to genuinely transformative investments while remaining financially secure if that capital were lost or became illiquid.
This is ultimately a conversation about curiosity, honesty and the responsibility of advisers to understand a rapidly evolving investment landscape.
If we want finance to become a more powerful force for good, perhaps we need to start by being clearer about what our money is, and isn't changing.
Thu, 03 Sep 2026 - 52min - 15 - Is Affordable Lending the Impact Investment We're Overlooking?
What if millions of people excluded from mainstream credit are not actually "bad borrowers", but people being assessed by the wrong system?
In this episode, Salad CEO Craig Pennington and Ethex's Jeroen Huysinga explore how Open Banking is changing affordability decisions and ask whether funding fairer credit could represent a genuine social impact investment opportunity.
Around 20 million adults in the UK are underserved or excluded by mainstream credit, but does that necessarily mean they cannot afford to borrow, or does it expose a weakness in the way our financial system decides who is creditworthy?`
Craig explains why conventional credit scores can provide an incomplete picture of someone's financial circumstances, particularly for renters, people with thin credit histories and those whose financial position has changed. Salad takes a different approach, using permissioned Open Banking information to assess current income, expenditure and affordability rather than relying primarily on a historic credit score.
The conversation also explores an important part of responsible lending that is easily overlooked: knowing when not to lend. Craig discusses Salad's approach to identifying financial vulnerability, signposting applicants towards organisations such as StepChange and providing access to other forms of support.
Jeroen explains why Ethex sees affordable finance as a form of direct social impact investment, how it assesses potential investees and why relatively small amounts of junior capital can help organisations such as Salad unlock considerably larger pools of lending finance.
For financial planners and advisers, however, impact cannot be considered separately from investment risk. The conversation examines illiquidity, the absence of FSCS protection, uncertain returns and the role these investments might, or might not, play within a suitably diversified portfolio.
Ultimately, this is a conversation about what responsible capital looks like from both sides of the balance sheet, who gets access to money, who provides it and what happens when we design finance around people rather than scores.
If you believe capital can play a constructive role in tackling financial exclusion, this is an episode worth hearing.
If you enjoyed this conversation, follow The GoodStock Tapes wherever you listen to podcasts and leave us a review.
And if this episode made you think differently about credit, financial inclusion or the way capital is allocated, share it with a financial planner, adviser or investor who believes finance can be a force for good.
Sat, 08 Aug 2026 - 32min - 14 - Finding Common Ground in Divided Times
Politics can often feel tribal, exhausting and designed to keep people at a distance. But what if the answer is not to shout louder, but to listen better?
In this episode of The Good Stock Tapes, we speak with Anthea Simmons — campaigner, citizen journalist, co-founder of the South Devon Primary, founder of Common Ground, and editor-in-chief of West Country Voices — about what she has learned from talking to people face to face in communities across Devon. Her work starts from a simple but powerful belief: there is more that unites us than divides us.
Anthea shares how Common Ground uses a straightforward sticker-board format to invite non-confrontational conversations about democracy, misinformation, political identity and the rise of the far right. She reflects on why so many people are still hungry for healthier democratic engagement, even when they feel disappointed by mainstream politics, and why gentle correction can be more powerful than point-scoring.
Tue, 23 Jun 2026 - 38min - 13 - Can Community Investment Really Rebuild Local Britain?
What does it look like when investment stops chasing abstraction and starts saving pubs, shops, football clubs and community spaces? In this conversation, Alain Demontoux and Jeroen Huysinga explore how capital can be used more deliberately, not just to generate returns, but to strengthen local economies and keep vital assets in community hands.
In this episode of The GoodStock Tapes, we explore a simple but important question: can investing become a more practical tool for community renewal?
Joining the conversation are Alain Demontoux, Operations and FCA Compliance Manager at Co-operative and Community Finance / ICOF Community Capital, and Jeroen Huysinga, a senior investment leader at Ethex working in positive and impact-led investment. Together, they unpack the thinking behind the ICC Share Offer 2026 and what it tells us about the future of ethical investing, financial planning and purpose-driven capital. At the centre of the discussion is a model of finance that feels refreshingly tangible. Rather than treating impact as a marketing layer, ICC has spent decades providing loan finance to co-operatives and community businesses across the UK. The organisation says it has invested more than £4.4 million through 100 loans to 85 organisations, supporting community assets, social enterprise and neighbourhood regeneration. Its current raise aims to expand that revolving pool of capital and widen access through the Ethex platform. If you enjoyed this conversation, please follow The GoodStock Tapes, leave a review, and share the episode with someone who believes finance can be a force for good. The more people we bring into these conversations, the more likely it is that capital will be used with greater imagination, responsibility and purpose.
Thu, 11 Jun 2026 - 32min - 12 - How One Grandmother is Helping Firms Work More Sustainably, One Step at a Time
What if making a difference didn't begin with a grand strategy, but with one simple decision to act? In this episode, Pam Moore shares how concern for her granddaughter's generation led her to launch Plant Protect and help businesses take practical first steps into sustainability.
Sustainability can often feel like something reserved for large corporates, specialist consultants or businesses with time, money and teams to spare. But what if the real starting point is much simpler than that?
In this episode of The GoodStock Tapes, we speak with Pamela Moore, founder of Plant Protect, about what it means to begin, not perfectly, but practically. Motivated by a desire to do something meaningful for her granddaughter's generation, Pam stepped into the sustainability space with a simple conviction: businesses do not need to have all the answers before they take action.
That belief now sits at the heart of Plant Protect, which helps small and medium-sized businesses take manageable, credible first steps towards sustainability. The company describes its role as a starting point for responsible growth, combining environmental participation with practical structure so that firms can move from good intentions to documented action.
This conversation explores what happens when ordinary people decide that waiting is no longer enough. Pam reflects on why sustainability should feel achievable rather than overwhelming, why steady progress matters more than perfection, and why businesses of every size have a role to play in shaping the future.
We also explore a deeper question running through the episode: what changes when people stop assuming that sustainability belongs to someone else? For financial planners, advisers and business leaders alike, this is a conversation about responsibility, agency and the power of taking the first meaningful step.
If you have ever thought, "I care about this, but I'm not sure where to begin," this episode is for you.
Mon, 01 Jun 2026 - 28min - 11 - Can Clean Cooking Change Lives at Scale? Inside EcoSafi's Impact Model
What does impact investing look like when it shows up in an ordinary kitchen? In this episode, Jordyan Woodley explains how EcoSafi is helping families in Kenya move away from charcoal towards cleaner, cheaper cooking, while also opening up a more tangible and accountable model of climate finance.
Millions of households across Kenya still rely on charcoal and wood for everyday cooking, with consequences that reach far beyond the kitchen: rising household costs, indoor air pollution, pressure on forests, and a disproportionate burden on women and children. So what happens when a cleaner alternative is not only lower-emission, but also more affordable and more practical for the people using it?
Jordyan Woodley, CEO and co-founder of EcoSafi, a clean cooking company operating in East Africa. EcoSafi's model combines biomass gasification cookstoves with fuel pellets made from agricultural waste, creating an alternative to charcoal that aims to reduce smoke exposure, cut costs for households, and avoid further deforestation. The company has also attracted attention for issuing Africa's first Gold Standard metered clean-cooking carbon credits, offering a more data-led approach to measuring real-world impact.
Jordyan explains why clean cooking should not be treated as a niche development issue, but as a serious conversation about health, dignity, affordability and how capital can solve practical problems in people's daily lives. We explore the human reality behind fuel poverty, the systems thinking required to replace entrenched cooking habits, and why climate finance only matters if it produces tangible improvements for families on the ground.
The conversation also examines one of the most contested areas in sustainable finance: carbon credits. At a time when parts of the market are facing scrutiny, EcoSafi is making the case that transparent, metered, high-integrity carbon finance can help subsidise access to cleaner cooking for lower-income households while creating measurable environmental benefit. That question feels especially timely in the wake of wider disruption in Kenya's clean cooking market.
If you care about ethical investing, impact projects, or the future of finance as a tool for real-world change, this episode is a reminder that some of the most important capital allocation decisions in the world do not happen on trading floors. They happen in homes, communities and everyday systems that shape how people live. Follow The GoodStock Tapes and share this episode with someone who believes finance should be judged by the lives it improves. For more details on how you can support Ecosafi, head to EnergiseAfrica.com
Fri, 22 May 2026 - 48min - 10 - FSCS Protection as a Planning Tool: Rethinking Cash in Ethical Financial Planning
Cash is often the largest "unmanaged" part of a client's balance sheet and that quiet neglect can create real risk, missed returns and poor outcomes. In this conversation, Dr Emma Black and Louis Gleeson explain why cash should be treated as a strategic pillar of financial planning, not a parking space. What would change in your practice if cash reviews became as routine as investment reviews?
For years, cash has been the awkward sidebar in many financial plans: easy to overlook, assumed to be "safe", and rarely managed with the same care as investments. But in a world shaped by Consumer Duty, shifting interest rates and heightened expectations around fair value, ignoring cash is becoming harder — and riskier — to justify.
In this episode of The GoodStock Tapes, the host is joined by Dr Emma Black, CEO and co-founder of Cascade Cash Management, and Louis Gleeson, Savings Executive at Cascade. Together, they make the case for turning cash from an afterthought into a deliberate, optimised part of the plan, designed around liquidity needs, return targets and FSCS protection.
You'll hear why "do-it-yourself" cash management can quickly become unsustainable for advisers (and operationally risky), how rate structures can be opaque if you're not monitoring them continuously, and why evidence of ongoing monitoring matters just as much for cash as it does for investments. Emma and Louis also explore how clients' real lives shape cash decisions — from property plans and tax liabilities to bereavement, divorce, business sales and trust administration, and why different client segments demand different cash solutions.
The conversation also touches on a growing theme for values-led planners: the rising number of providers and products that aim to align savings with ethical preferences, helping clients bring their values into every part of their financial plan, not just the investment portfolio.
If you advise clients who hold meaningful cash balances (and most do), this episode will sharpen how you think about client outcomes, planning value, and the future of cash as a strategic asset.
If you found the discussion useful, follow the show and share it with a planner who still treats cash as "just the bank account".
Wed, 15 Apr 2026 - 34min - 9 - A Smarter PI Market: How Data and Culture WIll Stabilise Adviser Insurance
Professional indemnity insurance is meant to protect good firms so why does it often feel like the best advisers are paying for the worst behaviour? In this episode, BearRock's John Netting and Jonathan Newell argue that PI can be redesigned to reward strong governance, reduce volatility, and strengthen the long-term sustainability of financial planning.
Professional indemnity (PI) insurance sits quietly in the background of financial planning, until it doesn't. When premiums spike, exclusions appear, or capacity dries up, it becomes more than an admin headache: it becomes an existential threat to firms, client service, and the profession's ability to invest in better outcomes.
In this episode of The GoodStock Tapes, Adam is joined by John and Jonathan from BearRock to explore what's gone wrong with the traditional PI model and what a more sustainable, fairer approach could look like.
They start with a frustration many advisers recognise: great firms being priced and treated like average firms, and the uncomfortable reality of cross-subsidisation, where well-run businesses end up carrying the cost of "bad actors" who repeatedly run roughshod through rules and risk controls. John makes a key distinction: insurance exists to cover genuine mistakes, but it becomes destabilising when systemic poor practice is allowed to contaminate the entire risk pool.
From there, the conversation gets practical. BearRock's approach is built around a digital-first underwriting process designed to collect clearer, more consistent data, moving beyond the industry's "fillable PDF" status quo. Crucially, their model also introduces tiered "club membership" discounts, rewarding firms that embrace robust governance, risk mitigation, and a culture of doing the right thing.
The early signs are encouraging: in BearRock's first renewal cycle, half of firms took up a consultation, and 78% of those firms moved up a tier and unlocked a premium discount — a rare example of an insurance model actively incentivising improvement rather than simply penalising risk after the fact.
Finally, they discuss why the sustainability of PI is intertwined with the sustainability of financial planning itself — and tease forthcoming work with Goodstock and eSales to explore how sustainability practices might be recognised within underwriting.
If you're an adviser, compliance lead, or firm owner who wants PI to be more than a grudge purchase — this one's worth your time. Follow the show and share it with a colleague who believes finance can be a force for good.
About Jonathan and John
Johnathan Newell and John Netting are the team behind BearRock, a professional indemnity insurance proposition designed specifically for financial advisers and planners with a focus on fairness, sustainability, and better risk outcomes.
John previously led a network as Founder, Director and Head of Compliance, giving him first-hand experience of the pain points advisers face at renewal, and the deeper structural problems created when strong firms are forced to subsidise systemic poor practice elsewhere in the market. Jonathan has worked closely with advice firms and strategic partners across the PI landscape, advocating for a more modern approach to underwriting that recognises the difference between genuinely well-run firms and industry averages.
Together, they've built a digital-first PI application process and a "club membership" model that rewards firms for robust governance, strong controls, and a culture of risk mitigation, including consultations designed to help firms reduce risk and, in many cases, unlock meaningful premium discounts at renewal.
Sun, 15 Mar 2026 - 35min - 8 - Suitability Beyond Risk: Should Portfolios Reflect Client Values Too?
Most "ESG" conversations fail because they begin with labels, not lives. Etcho co-founders Charlie French and Liall Medina explain how advisers can uncover what clients genuinely care about and then evidence, implement, and report on values alignment without turning advice into a tick-box exercise. Should "suitability" explicitly include values, not just risk and return?
Sustainable investing has had a turbulent few years. ESG went from buzzword to backlash—yet the underlying client need hasn't disappeared: people still want their money to reflect what they value. The problem is practical. The language can feel loaded, the process can feel compliance-led, and many "one-size-fits-all" sustainable portfolios don't match the messy reality of human priorities.
In this episode of The GoodStock Tapes, we're joined by Charlie French and Liall Medina, childhood friends, brothers-in-law, and co-founders of Etcho, a UK platform built to help advisers make values-led investing usable in real advice conversations. Their core argument is quietly provocative: suitability shouldn't stop at attitude to risk and capacity for loss. If a client cares deeply about certain issues, ignoring values alignment may be a blind spot in the advice process.
We unpack Etcho's human-first approach to profiling—designed to feel more like a conversation than a questionnaire and how it can sit alongside existing risk profiling and centralised investment propositions. We also explore the importance of portfolio transparency: looking through funds to underlying holdings, showing clients what "closer to my values" could have meant historically, and explaining any trade-offs with clarity rather than defensiveness.
A recurring theme is storytelling, not as marketing, but as client understanding. Metrics matter, but most clients engage through tangible narratives: what they own, what it supports, and why it fits their priorities.
Finally, Charlie and Lyle share Etcho's direction of travel: scalable personalised portfolios, and a longer-term ambition to broaden access to more tangible impact opportunities, without creating more platforms, more complexity, or more paperwork for advisers.
If you want sustainable finance to feel less like jargon and more like good advice, this conversation will give you fresh language, sharper questions, and practical ideas.
If you found it useful, follow the show and share the episode with someone who believes finance can be a force for good.About Charlie and Liall
Charlie French and Liall Medina are the co-founders of Etcho, a UK platform helping financial advisers bring values-led investing into everyday financial planning, without drowning clients in acronyms or turning sustainability into a compliance-only exercise. Childhood friends and now brothers-in-law, they built Etcho to solve a persistent gap: most people care about issues they see in the news and in their communities, yet investment conversations often fail to capture those priorities in a usable, auditable way.
Etcho combines a short, client-friendly values profiling experience with portfolio look-through analysis helping firms understand how well model portfolios and propositions align with what clients actually care about. With backgrounds spanning sustainability (including experience at a UN agency) and ESG data, Charlie and Lyle are focused on making "values suitability" practical: clearer conversations, better evidence, and reporting that prioritises client understanding through transparency and storytelling.
Sun, 15 Mar 2026 - 38min - 7 - Stop Lying to Us: Human Rights, ESG and the Future of Sustainable Finance
"Sustainable" is one of the most overused words in modern finance and, at times, one of the least interrogated.
In this episode of The GoodStock Tapes, Clemence is joined by Chris Welsford, founder of Antithesis Research and a long-standing independent financial adviser. Chris has spent decades challenging the industry's blind spots from the mis-selling culture of commission to the uncomfortable reality that many "ethical" portfolios still hold companies linked to serious harm.
At the heart of the conversation is a deceptively simple idea: the power of the question. Chris explains why the biggest gap in sustainable and ethical investing is often not a lack of policies, but a lack of meaningful accountability. When clients "take the lid off the fund" and find companies that don't align with their values, fund managers should be able to explain the trade-offs, yet too often, the response is a vague shrug about "balance" and "averages".
Chris also makes the case that impact is being mis-measured. Environmental progress matters, but he argues we routinely underweight human rights and labour rights, even though climate change is already amplifying exploitation, through heat stress, migration pressures, and supply chains operating in increasingly unliveable conditions.
The discussion goes further, questioning whether we've asked fund management to solve problems that should be solved through regulation and whether "ESG" has become so diluted that the line between sustainable and conventional investing is starting to blur.
For financial planners, the takeaway is practical and provocative: stop outsourcing the thinking. Ask what's happening inside the portfolio, talk to clients honestly about complexity and complicity, and resist glib assurances that "there's nothing you can do".
If you care about sustainable finance that stands up to scrutiny, this episode is an invitation to get more curious — and more courageous with your questions. About Chris
Chris Welsford is an independent financial adviser and the founder of Antithesis Research, a worker-owned co-operative focused on scrutinising what sits inside "sustainable" investment portfolios. He has worked in financial advice for around three decades, building his advisory firm, Ayers & Punchard, with a strong emphasis on transparent, fee-based advice and a long-standing interest in socially responsible investing.
Chris is known for challenging the gap between the promises made by sustainable funds and the reality of their underlying holdings, particularly where companies may be linked to human rights, labour rights, or environmental harm. Through Antithesis Research, he works to bring deeper accountability to the fund management industry, encouraging advisers and investors to ask tougher questions, demand clearer evidence, and take a more honest view of what impact can (and can't) be achieved through listed markets.
Fri, 13 Mar 2026 - 30min - 6 - Purpose-Driven Capital in Action: Community Energy and Fairer Bills
What if the clean energy transition didn't just cut carbon but also cut bills, tackle fuel poverty and put decision-making power in local hands? Tim Stumpff explains why community energy might be one of the most tangible forms of impact investing in the UK and why the risk/return story is stronger than many assume.
Community energy sits at a fascinating intersection: sustainable finance, local resilience, and a more democratic model of capitalism. In this episode of The GoodStock Tapes, we explore how communities are financing solar and wind projects that generate clean electricity, while keeping the benefits rooted where the power is produced.
Our guest, Tim Stumpff, has a career spanning corporate law and institutional asset management, and now focuses on community energy financing. He shares what drew him from traditional markets towards more directly measurable impact, and why he believes community energy is one of the clearest examples of purpose-driven capital at work: projects that can reduce emissions, lower bills for schools and public buildings, and recycle profits into community benefit funds.
We unpack what community energy actually is (and what it isn't): not a "maximise shareholder value" play, but a model where returns are shared across stakeholders—end users, investors, and the wider community. Tim also brings a practical lens to the investing conversation, including how community energy offerings often function more like yield products than capital growth plays, what historical default experience looks like in the sector, and why diversification matters when building exposure.
The conversation goes further into the policy changes that could unlock a step-change in scale, particularly local electricity access (selling surplus power locally) and the role of tax incentives like EIS/SEIS in channelling more capital into community-owned generation.
If you're a financial planner, adviser, or values-led investor looking for real-world impact you can actually point to on a map, this episode is an invitation to rethink what "responsible use of capital" can look like in practice. Listen in—and consider what role your money, or your advice, could play in powering the transition.
About Tim
Tim Stumpff is a community energy finance specialist with a background spanning corporate law and institutional asset management. After years working in traditional capital markets, Tim shifted his focus towards opportunities where capital can create direct, measurable environmental and social outcomes, particularly through locally owned clean power.
Tim has been investing in community energy for several years and has supported dozens of community share and bond offerings across the UK. More recently, he has helped provide bridge financing that enables community energy groups to install projects sooner and build stronger pipelines, bringing practical capital markets tools into a sector that often struggles with upfront funding.
Fri, 13 Mar 2026 - 31min - 5 - Sustainable Finance Isn't "Woke", It's Risk Management
What if sustainable investing isn't a values add-on but the most commercially sensible way to run a business and build resilient portfolios? Nicola Day of Greenbank explains why the real problem isn't sustainability… it's the persistent misunderstanding of what it actually means, and how investors can push for change with evidence, engagement and voting power.
Sustainable finance is often dismissed as "woke", idealistic, or optional, something to prioritise when markets are calm and abandon when things get tough. In this episode of The GoodStock Tapes, we challenge that framing head-on.
Host Clemence sits down with Nicola Day, Deputy Head of Greenbank Investments and Investment Director, whose career spans more than 30 years in ethical and sustainable investing, from the early days when it was seen as niche, to today's more sophisticated (and contested) landscape. Nicola argues that sustainability isn't a distraction from performance. It's the foundation of long-term commercial success, because it forces decision-makers to confront the full risk picture: climate, nature loss, supply chains, governance, and social outcomes.
This conversation digs into why so many businesses still cling to linear "take-make-dispose" models, and why that mindset is increasingly incompatible with a world of tightening regulation, physical climate impacts, and fragile global systems. Nicola shares how Greenbank approaches sustainability as evidence-based investment research, translating environmental and social realities into financial risks and opportunities.
Crucially, she explains what stewardship looks like when it has real integrity: engagement that leads somewhere, escalation when it doesn't, and voting that sends a clear signal. We hear examples ranging from voting against Shell's 2024 AGM energy transition update to policy influence through the Investor Coalition on Food Policy, founded in 2021, which helped push for stronger reporting expectations from large companies.
You'll also hear a practical, hopeful theme running throughout: none of this happens in isolation. Change requires collective movement, investors, advisers, policymakers, businesses, and communities pulling in the same direction.
If you're a financial planner, investor, or simply someone who wants their money to reflect the world they want to live in, this episode will leave you with both sharper questions, and more confidence that finance can be a force for good. About Nicola
Nicola Day is Deputy Head of Greenbank Investments and an Investment Director, working across portfolios for private clients, charities and pension funds. With more than 30 years' experience in ethical, sustainable and responsible investing, Nicola has seen the field evolve from a niche approach into a sophisticated area of the investment market and remains a leading voice on what sustainability should mean in practice.
Thu, 12 Mar 2026 - 29min - 4 - Why "Clients Aren't Interested" Is Holding Ethical Investing Back
Advisers often say clients "aren't interested" in sustainable investing but what if that's really a confidence gap ? Max Tennant argues that adding an ESG overlay can be simpler than you think, and that the biggest shift isn't performance… it's the quality of the client conversation.
Sustainable investing has been around long enough that it shouldn't still feel controversial yet many financial planners still hesitate, often with the familiar refrain: "My clients aren't interested." In this episode of The GoodStock Tapes, we're joined by Max Tennant, Partner of Advisory Services at GSI and Chairman of IFA Max, to unpack what's really going on beneath that statement and what the profession can do about it.
With more than 30 years in advice, Max has watched the industry adopt new ideas in waves: from passive investing, to factor investing, to what he sees as the next obvious step, an ESG overlay as a baseline part of modern portfolio construction. The provocative point he returns to again and again is simple: if the evidence doesn't show a meaningful performance penalty, why wouldn't you do it?
Max shares how a single open question, "What do you want for society and the world at large?", reshaped his client process from 2005 onwards. He's candid about early mistakes (including asking clients whether they wanted their investments to change, and getting predictable "no" responses), and explains the turning point: making sustainable risk integration the default, not the optional extra.
The conversation also tackles a persistent confusion in the market: ESG integration vs impact investing. When these get bundled together, expectations become distorted and advisers become more hesitant than they need to be.
If you're an adviser who wants to serve clients more fully, build trust faster, and bring responsible use of capital into everyday planning this episode will give you a practical, optimistic route in.
If this conversation resonates, follow the show and share it with one adviser who still thinks ESG has to be complicated.
About Max
Max Tennant is Partner of Advisory Services at GSI and Chairman of IFA Max, with over 30 years' experience in financial advice. A regular conference speaker across the UK, Europe, and Southeast Asia, Max is known for making complex ideas practical — from practice management and delegation, to responsible investing and systemic portfolio design.
Max began integrating sustainability into client conversations in 2005 after reshaping his consultative process around deeper, values-led questions, including the deceptively simple: "What do you want for society and the world at large?" Since then, he has applied passive and factor-based investment approaches alongside an ESG risk overlay, focusing on the idea that better-managed companies can lead to better long-term outcomes.
His perspective is grounded in evidence, client experience, and a belief that financial planning can be both technically robust and socially constructive, without compromising on investment discipline.
Tue, 10 Mar 2026 - 31min - 3 - Ethical Investing Without the Echo Chamber: Meeting Clients Where They Are
Sustainable finance is getting louder, more political, and at times more confusing. Financial planner Cleona Lira argues the missing piece isn't a new fund label, but a healthier relationship with money: one that includes values, emotions, and even silence. If clients are overwhelmed and disengaged, what would it take for advice to feel empowering again?
Sustainable investing should be getting easier. More products, more data, more regulation, surely that means more clarity for clients and advisers alike. And yet, in this conversation with Cleona Lira (Conscious Money), we explore why ethical investing can feel harder than ever: politically charged headlines, corporate backtracking, regulatory delays, and a general sense that people are simply too stretched to care.
Cleona shares her biggest frustrations from the past year in sustainable finance, particularly the growing gap in "shared reality" about the harm corporations can cause, and the slow progress of clearer labelling through the FCA's Sustainability Disclosure Requirements (SDR). She also unpacks a tension many advisers recognise: evidence-based, low-cost passive investing can be a brilliant default, but it may also lock clients into exposures they'd never knowingly choose, especially if they haven't been shown what sits inside major indices.
But the heart of this episode goes beyond fund selection. Cleona brings an unusually human perspective to financial planning, describing how fear, procrastination and money anxiety can derail even high-net-worth clients—sometimes leaving life-changing sums sitting in cash. Her approach draws on practices more commonly found in therapy rooms than investment committees: values-led conversations, "shadow work", somatic awareness, and tools like Internal Family Systems to navigate internal conflict.
You'll also hear why Cleona has practised 10-day silent meditation retreats, and how calm nervous system regulation can become a professional advantage, especially when markets fall and clients need steadiness more than spreadsheets.
If you're a financial planner, paraplanner, or ethically-minded investor trying to make sense of sustainable finance in a messy world, this episode offers both challenge and reassurance: you don't have to "force" change but you can design conditions where better choices become easier.
Listen in and consider sharing this episode with someone who believes finance can be a force for good, but isn't sure where to start. About Cleona
Cleona Lira is a UK financial planner and the founder of Conscious Money, where she helps clients align their financial decisions with their values without losing sight of good planning fundamentals. Known for championing ethical and sustainable investing, Cleona brings a candid perspective on the realities of ESG, regulatory change, and the practical trade-offs hidden inside "mainstream" investing approaches.
What sets Cleona apart is her focus on the human side of money. Alongside portfolios and tax planning, she explores how fear, procrastination and long-held beliefs can shape financial behaviour, sometimes keeping clients stuck for years. Her work draws on approaches such as values-based planning, somatic awareness, and psychological tools designed to help people make clearer, calmer decisions.
Tue, 10 Mar 2026 - 29min - 2 - Crowdfunding Clean Energy Access: How Everyday Investors Can Back Africa's Future
600 million people in Africa still live without electricity and the bottleneck isn't technology, it's finance. Ray Coyle, CEO of Energise Africa, explains how UK retail capital is being connected to solar, mini-grids and clean transport and why honest impact investing must talk about currency shocks, climate disruption, and what "appropriate risk" really means.
Energy poverty is one of the most underestimated constraints on human and economic development and one of the clearest tests of whether sustainable finance is serious about outcomes. In this episode of The GoodStock Tapes, we're joined by Ray Coyle, CEO of Energise Africa, to explore what impact investing looks like when it moves beyond ESG labels and into real-world infrastructure.
Ray shares the origin story of Energise Africa: a UK government-backed idea (now under the FCDO umbrella) designed to give ordinary people in the UK a way to help fund energy access in sub-Saharan Africa.
We also go on the ground. What does "no electricity" actually mean for education after dark, safer streets, business productivity, health, and dignity? And what does a credible solution set look like, solar home systems, green mini-grids, battery storage, and electric mobility (including the economics of electric motorbikes for boda boda riders)?
Crucially, this conversation doesn't pretend impact is risk-free. Ray talks candidly about where risk sits (issuer risk), the reality of operating shocks, climate disruption, and currency devaluation and why transparency matters when advisers discuss suitability. We also cover how these investments are typically structured, including targeted returns (often 6–8%) and common terms (from six months to three years), and where wrappers like an Innovative Finance ISA may apply.
If you're an adviser, investor, or anyone curious about purpose-driven capital that actually builds things, this episode offers a grounded lens on how capital allocation can widen access to the basics, without hiding the trade-offs.
Listen now and if it sparks a new question about what "ethical investing" should prioritise, share it with someone who cares about finance as a force for good. About Ray
Ray Coyle is the CEO of Energise Africa, a crowdfunding direct investment platform focused on expanding clean energy access across sub-Saharan Africa. Ray's work sits at the intersection of sustainable finance, impact investing and real-economy infrastructure—connecting retail investors to businesses and projects delivering practical solutions such as solar home systems, decentralised mini-grids and clean transport.
Tue, 10 Mar 2026 - 51min - 1 - Financial Planning After "Enough": Philanthropic Loans and Real-World Impact
What if the most responsible use of wealth isn't to preserve it indefinitely, but to deploy it, urgently, while it can still change outcomes? Julia Davies unpacks the "power of enough", why she rejected slow endowment-style giving, and how impact investing (from community energy to philanthropic loans for land restoration) can be practical, not performative.
In this episode of The GoodStock Tapes, Clémence Chatelin is joined by Julia Davies, a former commercial lawyer and entrepreneur who became an environmental investor after selling Osprey Europe. Julia describes the disorienting "lottery win" feeling of a liquidity event and the surprising discovery that more spending doesn't necessarily mean a better life. Instead, she began asking a sharper question: what is money actually for, and what is it trying to protect?
This conversation goes beyond the usual ESG talking points. Julia shares why she found much of mainstream "impact" investing too focused on avoiding harm (exclusions and labels) rather than increasing the likelihood of real-world outcomes. We explore her practical approach to deploying capital across different "pots" of money, each with its own purpose, timeframe, risk tolerance and expectation of return.
A key tension is the traditional endowment mindset: invest the capital, protect it forever, and donate slowly from the income. Julia makes a provocative case for urgency. With climate, biodiversity loss, pollution and resource extraction compounding, she argues that slow giving can become a comforting default rather than an honest response to the timescale we're in. About Julia
Julia Davies is an entrepreneur-turned-impact investor and advocate for using capital in service of tangible social and ecological outcomes. Originally trained as a commercial lawyer, she spent years supporting charities—first in-house at the RSPCA and later through her own legal practice advising charitable organisations.
Julia also co-founded Osprey Europe, the European distributor of Osprey backpacks and travel bags, helping grow the business from an early-stage venture into a successful operation. After the company was sold, she began a focused learning journey into ethical and impact investing, starting with limited formal investment experience, but a clear ethical compass and a strong sense of urgency about climate and biodiversity.
Today, Julia deploys capital across charitable giving, impact investing and philanthropic loans designed to help wildlife trusts and community organisations purchase land and restore nature. She is also a member of Patriotic Millionaires, highlighting how extreme inequality undermines social stability and why building a safer future involves both private action and properly funded public systems.
Tue, 10 Mar 2026 - 38min
