Authority Marketing

Rusty hosts Joe Ferreira in this week’s episode, where they discuss hiring and recruiting in times of business growth. Joe also touches on how to be uncomfortably inclusive for maximum business impact, along with how you can achieve personal growth in management by being uncomfortably inclusive.

This week, Rusty has Patricia Lenkov, Founder of Agility Search, on the podcast to discuss the importance of having the right team at the top of your leadership team, the value of diversity, and human capital lessons learned during the Covid-19 pandemic. Patricia also gives tips on how companies should focus on health and safety for employees in 2022.

Today, Rusty is joined by Marty Parkes, Author of Disrupter: How Maryville University Remade Itself and Higher Education, where they discuss the importance of profiling one’s success story and how to maintain a balance between telling your story and also making the reader recognize that they still need to find their own path to success.

In today’s episode, Rusty welcomes Jennifer Mackin, CEO of The Oliver Group on the show to discuss how you can become a better leader in 2022 and why talent growth and talent management is the name of the game in the new year. Jennifer also discusses how leaders are dealing with the ongoing pandemic issues and the real challenge of burnout when it comes to employees and leaders.

Today, Rusty Shelton welcomes the CEO and President of TRACON Pharmaceuticals Dr. Charles Theuer on the show to talk about his entrepreneurial journey in the healthcare industry and how he and his team are contributing to the evolution of medical trials. Dr. Theuer also gives tips on how to disrupt the industry you are in.

In today’s episode, Rusty Shelton talks with Co-Founder of Magnify Hannah Nokes about how she helps companies be socially conscious while also improving growth and profitability while being transparent and authentic. Hannah talks with Rusty about how to create a more fulfilled, happier team, even during The Great Resignation, and how to implement skills-based volunteering.

This week, Rusty Shelton has Jarl Jenson on the podcast to talk about his new book, The Big Solution, and his thoughts on how entrepreneurs can create a stable, predictable economy and solve environmental issues to better the future.

In today’s episode, Rusty Shelton talks with serial entrepreneur and Founder of Empowered Leadership Doug Meyer-Cuno about how he transitioned from a micromanager to a true leader. Doug gives listeners tips about how to become a servant leader with defined KPIs, aligned goals, and clear expectations with buy-in and accountability from the team.

This week, Jeff Margolis, Chairman of Weltok, Ink talks to Rusty about his philosophy on disrupting the healthcare industry. Jeff clues Rusty in on how technology can help people proactively track health, social, emotional, and financial wellbeing to avoid needing to go seek a clinician for what he refers to as “sickcare”.

In this episode of the Authority Marketing podcast, Rusty Shelton talks with Jane & Scott Wolfe, the Founders of Melba’s Famous PoBoys about their incredible business growth journey as told in their new book. The couple shares their secrets to working with your spouse in business and how they’ve built several successful businesses, which were recently recognized by multiple national publications.

In this week’s episode, Rusty Shelton chats with Jeff Pedowitz, President & CEO of The Pedowitz Group, about agency life and why he prefers “the loop” to the outdated marketing funnel to maximize the lifetime revenue of a customer. Jeff talks about how his communication and leadership skills have evolved over his 14 years of owning his agency, and how marketing and sales teams can work more closely together towards common goals.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks with the President and Founder of GKC Search & Consulting about how to get talent, grow talent, and keep talent. Eric dives into his LEAD principles, the eight questions that you need to ask the leaders in your organization, and his thoughts on The Great Resignation.

In today’s episode, Rusty Shelton has Steve Melink, the Founder and Chairman of Melink Corporation, on the show to discuss his entrepreneurial journey, from his career as an engineer for Fortune 500 companies to starting his own HVAC organization and later becoming a thought leader in the clean energy movement for corporations. Steve also gives tips on how business leaders can commit to clean energy and use it in their marketing to gain recognition, top talent, and new opportunities.

In this week’s episode, host Rusty Shelton talks with Carey Lohrenz about how she transitioned her career in military aviation to one that inspires thousands as a two-time, bestselling author, podcast host, and keynote speaker. They talk about the characteristics of great leaders, experiencing crucibles, and how to set your own span of control.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks about all things post-pandemic HR and how his consulting business as well as companies he consults with were affected during the pandemic with author and CEO Bill Lyons. They discuss the new perks and work environment trends that many companies are implementing to attract and keep top talent.

This week, Rusty Shelton talks shop and work-life balance with Rocco A. Carriero, the founder of his own wealth management firm. Rocco gives our listeners some comprehential financial planning and estate planning advice, as well as how his book’s “three cords approach” helps readers manage business, family, and self-care.

In this episode of the Authority Marketing podcast, Rusty Shelton talks with Dr. Ryan P. Robinson about how his entrepreneurial spirit led him to a career in dentistry and how he created the “wow experience” in his practice to gain more referrals effortlessly. Dr. Robinson spills on how he established his authority with his staff and patients as a young and even younger-looking doctor. He also breaks down how he’s invested in his staff and pivoted his practice to a more niche market in hopes to bring airway health to the forefront of healthcare and help tens of thousands of patients around the world.

On this episode of the Authority Marketing podcast, Rusty Shelton talks to Founder and CEO of Accounting Seed Tony Zorc about Iconoclasm, which he has applied to all areas of his life and business, and also happens to be the name of his bestselling book. Tony explains how he thinks other entrepreneurs can apply this unique way of thinking to their approach to become the authority in their field.

Today, host Rusty Shelton and Founder & Chairman of CapWealth Tim Pagliara talk about how he differentiated his financial advising firm in a mid-market city by investing funds in the right choices, not the easy ones that often give instant gratification. Tim also dives into the concept behind his new book, Another Big Lie, and how to “focus your focus”.

This week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s brand. Nick also reveals the four things you need to answer as to why a client should choose your business over a competitor, and why he’s obsessed with helping businesses and communities grow in a way that is both sustainable and scalable.

In this week’s episode, Rusty Shelton talks with CEO of the telos institute Rick Simmons about his new book and his Authority Marketing journey in the executive coaching and consulting industry. Rick shares how he and his wife, the co-founder of the telos institute, carved out their niche by helping business leaders find their liminal space to make impactful changes, break patterns, and harness periods of disruption as vehicles to alter the trajectory and growth of the organizations they lead.

Today, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips about how business leaders can change their mindset to become more comfortable with being visible as a thought leader rather than hiding behind their company or organization’s corporate brand, including what she thinks is the quickest way to climb to a top Authority Marketing position in your industry.

Toby Mathis, Founding Partner of Anderson Legal and multi-book author, talks with Rusty Shelton about how he branded himself the “rouge tax attorney” and how he broke out of a commoditized industry to build his brand and business around his give-give-give-get model.

This week, Rusty Shelton catches up with long-time friend and Advantage’s first intern, John C. Lindsey. John dives deep on how to become the Authority in a specific niche industry, like he did with self-storage, and how to create your own reputation and legacy, even when taking over a family business. Rusty and John also talk about approaching work-life balance differently than the generations before them.

On this episode of the Authority Marketing podcast, Rusty Shelton talks with Veta T. Richardson, President & CEO of Association of Corporate Counsel about how she ran a global non-profit company during the pandemic and the six habits you can implement to overcome obstacles and opportunities, which happens to be the topic of her recently released book.

This week, Rusty Shelton connects with Salesforce.org Executive and the leader of the Democratize Ventures Brandolon Barnett about the recent release of his book and how to build a career that impacts others for the greater good. Brandolon talks about how anyone can connect a business to social impact to attract consumers and retain talent. Brandolon also offers a step-by-step thinking pattern for company leaders who want to expand their efforts in the Corporate Social Responsibility movement, especially if they feel they are behind or too small to make a difference.

In today’s episode of the Authority Marketing podcast, Rusty Shelton talks to Certified EOS Implementer and author of The Human Team Jeanet Wade. They talk about the best way to leverage the “people element” in the workplace to create better productivity and company culture, especially post-pandemic. Jeanet gives tips for leaders on how to meet human needs to self-actualize their organizations and how to test to see if you have a team health dynamic issue. Jeanet talks about the importance of character and trust in her Authority Marketing journey.

In this week’s episode, Rusty talks to Alexander Bant, the Chief of Research for CFOs at Gartner and the author of Not Doing List: Catapult Your Career by Upping Your “No” Game. Alexander and Rusty dive in on how to eliminate distractions throughout your day, how to best use your 168 hours per week, and how to create your own strategic not doing list. They talk about how to utilize technology and data to best take advantage of your time and how to filter what is most important for you to focus on that will make a difference in the long run for your business and career. Alexander also answers the age-old question: why do people have such a hard time saying “no” in the first place?

On today’s episode of the Authority Marketing podcast, Rusty Shelton talks to author and President & CEO of Duffy Group, Inc. about recruiting, her entrepreneurship journey, and how she empowers women. Kathleen teaches us how recruiting has changed over her 30-year career and what leaders should consider when hiring for a role in today’s society.

This week, Rusty talks to Helen Chong, Founder of Haylen Group and author of Power To Change Lives, about how her family going bankrupt as a child changed her perception of financial security, independence, and taking chances. Helen discusses what it was like to come to America as a teenager and break into a male-dominated, real estate industry. She lifts the curtain on how she leveraged Authority Marketing, her book, and newsjacking to build trust and credibility.

In today’s episode, Rusty talks with Board Chairman of The Leisure Collective and author of Stuck In The Middle Seat, Stephen E. Gerard about the highs and the lows of starting his first company at the age of 40. Stephen dives into his “Learn, Lead, and Leverage” concept and how he organizes and books his talks for college students. You’ll also learn what keeping a diary did for Stephen, his “business soul,” and how it gave him material for his new book.

This week, Rusty chats with Mark Heydt, Founder of Game Plan Leader, about his new book and his transition from executive leadership positions at large, corporate companies to building his consulting business. Mark talks with Rusty about when he knew it was time to actively pursue building his own thought leadership, his secrets and cadence for content creation, and how the pandemic shook up his book launch party plans.

We hear about cyber security and breaches all the time, but what should you be doing to protect yourself and your company? On today’s episode, Rusty interviews Mathieu Gorge, CEO and Founder of VigiTrust, about cyber security, the creation of his e-learning platform, and the shift from someone with something to sell to someone with something to teach. Mathieu gives helpful advice on how he became a speaker, go-to expert, and authority in his industry to generate more leads for his business.

This week, Rusty talks with Michele Bailey, Founder of The Blazing Group, about branding “from within” and the connection between team member happiness in all areas of life and a business’ success. She discusses her new book, The Currency of Gratitude, her My Big Idea® program, and how she makes time to show her gratitude every week.

In our very first episode of Authority Marketing, Rusty talks with author and Founder of Climb Leadership International Chuck Garcia about leading with empathy, thinking bigger sooner, and finding the riches in the niches. Chuck also reflects on what he learned from the early days of his career as a Bloomberg executive about communication and what he wishes he had started doing sooner.

The Authority Marketing podcast is all about how to build a personal brand with an emphasis on impact & business growth - not ego. Drawing on interviews with some of the world's most influential thought leaders, this marketing podcast will teach you how to build your personal brand, conquer social media marketing, grow your audience and make a bigger impact with Authority Marketing.