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Beginner Maps

Beginner Maps

Nityesh and Piyush

Interviews with operators of top community business where they share their secret magic sauce. Learn the best of what operators of top community businesses have already figured out.

39 - How to build a community business that does $400k+/yr
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  • 39 - How to build a community business that does $400k+/yr

    Daniel Vassallo is the cofounder of Small Bets - a private community membership for indie hackers, solopreneurs and wanna-preneurs.


    This community recently crossed 5000+ paying members and has been doing $400k+ in annual revenue every year since its inception ~2 yrs ago.


    Daniel is a guy filled with hot original takes. He does things differently in this community and it works. Things like charging a one-time fee for a lifetime access or paying guests to do live classes in the community. Or, even the existence of this community itself, which is more than 5,000 members strong, but still very engaged.


    Needless to say, Daniel has been a dream guest of mine and this is one of my personal favourite interviews.

    Resources: • Beginner Maps free crash course on building a community business - https://beginnermaps.com/

    • Curated Connections, the community engagement app - https://curatedconnections.io/

    • Small Bets - https://smallbets.co/

    • Daniel's Twitter - https://twitter.com/dvassallo

    • Nityesh's Twitter (host) - https://twitter.com/nityeshaga/

    Chapters:

    0:00 Intro 03:31 Why pay guest speakers for live classes? 07:45 Paying as a filtering mechanism 11:45 Daniel's selection process 15:49 Hot takes for running a great Zoom class 20:22 ROI of a repeat class 23:18 Lifetime membership - a great business strategy? 32:26 Overdelivering as a marketing strategy 34:30 Referrals 36:38 Why Daniel doesn't like doing surveys 38:45 Case study from a lifetime customer 41:37 Negative referrals from churned members 42:58 Case for recurring subscriptions 44:52 Small Bot 52:22 The failed community business 57:32 Small Bets origin story 01:00:56 New revenue streams
    Tue, 07 May 2024 - 1h 10min
  • 38 - How to build courses that busy professionals love

    Kyle Hagge led the community efforts at Morning Brew's Learning division as a Director of Community. This interview is a “reflection episode” where Kyle takes us back to this time and shares his “magic sauce”. Among other things, he shares how his team decided which courses to pilot, why he chose Circle to host the community and why it's a good idea to automate connections. Resources: • Our free crash course where you can learn the "magic sauce" of top communities - https://beginnermaps.com/ • Curated Connections, the tool that allows communities to automate connections - https://curatedconnections.io/ • Kyle's LinkedIn - https://www.linkedin.com/in/kylehagge • Kyle's Twitter - https://twitter.com/kylehagge • Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/ • Nityesh's Twitter - https://twitter.com/nityeshaga/ Chapters: 0:00 Intro 02:55 What was Learning Brew? 05:36 Deciding which courses to run 10:27 Making a boring old topic interesting 12:53 Alumni Advisory Board 17:56 Transforming students through discomfort 22:28 Recording acceptance videos 24:52 Tracking outcomes 27:01 Engineering connections through automation 29:55 Circle vs Slack vs Zoom 35:28 Creating a party at virtual events 39:39 Breakout rooms 42:02 Final advice for community builders

    Thu, 02 May 2024 - 49min
  • 37 - Bootstrapping a paid community to 100+ paying members

    Charlie Ward is the founder of Ramen Club - a private community of 300+ bootstrapped SaaS entrepreneurs that gives them the support and education to grow their business.

    In this interview, Charlie shares the origin story of Ramen Club, how he organises the masterminds, how he organises in-person meetups in different cities of the world and more.

    Resources:

    • Curated Connections (our tool to connect your community members) - https://curatedconnections.io/

    • Get Powerup (Charlie’s Slack app for creating leaderboards) - https://www.ramenclub.so/studio-ramen/powerup-app

    • Ramen Club - https://www.ramenclub.so/

    • Charlie’s Twitter - https://twitter.com/charlierward/

    • Nityesh’s Twitter - https://twitter.com/nityeshaga/

    Chapters:

    0:00 Intro 02:13 What's Ramen Club 10:58 First 10 customers 15:04 Next 100 customers 17:52 Building tools for marketing 21:21 Event recordings to podcast 26:36 Organising masterminds 37:15 Organising local meetups 46:27 Charlie's engagement strategy 50:22 Favourite book on community 52:45 His accountability tool for communities

    Mon, 22 Apr 2024 - 56min
  • 36 - What it takes to build a premium community membership

    Erin Halper is the founder/CEO of The Upside - a private community of top independent consultants that gives them the resources and the support that they need to grow their business. The Upside uses Circle as their community platform. In fact, they were recognized as one of Circle's top performing communities out of more than 10, 000 communities that are hosted there! In this interview, Erin reveals the unique strategies she uses and the mistakes she has learnt from to build a premium community membership business. Chapters: 0:00 Intro 02:54 The idea of Upside 04:49 Starting with a stupidly low price 06:33 The 250-member limit 10:09 Not in it for the money 11:42 Some things that didn't work 16:09 Getting first 20 customers 17:39 3 main sources of new customers 19:44 Switching from Facebook to Circle 24:37 Why Circle worked for her community? 27:31 Erin's 3-person community team 30:53 Directory of content role 33:12 Member spotlight campaigns 34:30 Automating matches between members 39:18 Playbook for running masterminds 49:07 Application process for The Upside 52:03 Welcoming new members 57:42 Erin's big question for you

    Fri, 12 Apr 2024 - 59min
  • 35 - Creating a full community events calendar with a team of 2

    Clara Ma is the founder of Ask a Chief of Staff, a community membership business that helps Chiefs of Staff level up in their career. If you are one of her 23k+ followers on Linkedin, you will know how full her events calendar for the community is. So, it came as a shock to me when she told me she and her EA were the only people working on this business. This episode is a masterclass on building a valuable events calendar in your community. --- Sign up for the free email course where we operators of top community businesses, like Clara, teach you their unique magic - https://beginnermaps.com/ --- Resources: • Connect with Clara - https://linkedin.com/in/clarama/ • Ask a Chief of Staff - https://askachiefofstaff.com/ • Connect with Nityesh - https://www.linkedin.com/in/nityeshaga/ --- Chapters: 0:00 Intro 02:04 Who's in her community? 03:48 Origin story of the business 07:10 Is the market too small? 09:18 First 10 → 100 customers 10:36 Charge from the beginning 13:06 Leaning on word-of-mouth 15:38 Posting on LinkedIn to start discussions 19:59 Masterclass on managing an events calendar 26:21 In-person events 28:32 Meet her team 29:42 Selling tickets to community events 33:16 Afraid of community going quiet

    Mon, 08 Apr 2024 - 38min
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