Behind the Data

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this...

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the...

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and...

We live in a time of information overload and it’s showing no sign of slowing down. How can businesses possibly sift through the noise to understand the long-term impact of current and future trends? Mike Jozwik and Lee Linthicum help us understand...

The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook...

Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer...

Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples...

The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss...

Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits...

How will we shop for groceries 20 years from now? Or attend live sports events? Is your childhood dream of living like the Jetsons a possibility? Our Global Head of Digital Consumer Research, Michelle Evans shares how technology will revolutionise...

"Research Analyst" isn’t exactly a major at university, so how do you become one? Alixa Sharkey shares what it means to study an industry and how to spot meaningful trends amidst a mountain of data. Of course no conversation about market research...

Researching snacks may sound like a weekend pastime, but for Euromonitor’s Head of Packaged Food Jared Koerten, it’s serious business. From new flavors to increased interest in nutrition, Jared breaks down the trends influencing your favorite foods.

The legalization of cannabis is reshaping the tobacco and alcoholic drinks industries. From innovative products to emerging business opportunities, Shane MacGuill and Spiros Malandrakis help us navigate the evolving legal cannabis landscape.

When you research retailing, where and how people shop is key. Our resident Queen of Retail Michelle Grant discusses online shopping, digital marketplaces and the different ways retailers are embracing the marketplace model.

What does it mean to be innovative? Zandi Brehmer, Euromonitor’s Head of Client Innovation, defines what it means to be innovative and shares some of the roadblocks challenging companies today. We break down who’s doing it right and what you can...

You understand what market research is, but how do you run a market research company? Tim Kitchin, Euromonitor’s CEO, sits down to discuss how market research has evolved over the last two decades. From currents trends to predictions about the...

When you think of market research, you probably think of surveys. But how do you go about building one? We sit down with Global Head of Consumer Surveys Lisa Holmes to ask questions about asking questions. Lisa breaks down survey methodology, offers...

What do James Bond and dogs with blurry vision have to do with market research? Euromonitor’s Vice President of Consulting Mike Jozwik answers these questions and helps navigate the world of market research. What is it? Why is it necessary?