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Farms Advice Podcast

Farms Advice Podcast

Farms Advice

Farms Advice Podcast is the biggest farmer led podcast in Australia. Hosted by Jack Cresswell who wanted to get the answers for his family farm and thought others might be wanting the same answers too. Focusing on the paddock, office and off-farm income. Get the insights or listen to how others do it to become profitable, sustainable and happier in the end. We use old techniques and new technology to help us get there. Learn on the go with the host who is also farming in Central West, NSW.


Farms Advice Podcast is a raw take of how producers are getting the most out of themselves and their farms. Make sure you've subscribe to yourself and this podcast. If you're interested in being a guest on the show, e-mail hello@farmsadvice.com.au to get on the waitlist.


Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not to be taken as advice for accounting, agronomy, consulting, financials, or livestock advice. No one should act on the information without appropriate specific advice for your particular circumstances.


Keep on farming and pass on the #FarmsAdvice


Follow on Instagram @farmsadvice


Subscribe to the YouTube Channel https://www.youtube.com/@farmsadvice


Hosted on Acast. See acast.com/privacy for more information.

302 - Advocating for Agriculture: Insights from Farmers, Influencers, and Policy Shapers
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  • 302 - Advocating for Agriculture: Insights from Farmers, Influencers, and Policy Shapers

    Welcome to the Farms Advice Podcast with your host Jack Cresswell. In this episode, we explore the power of social media advocacy, the importance of education in farming, and the evolving landscape of agriculture in the US and Australia. Listen to how influential farmers and advocates are shaping perceptions, policy, and the future of farming globally.


    Subscribe to yourself and this newsletter: https://farmsadvice.beehiiv.com/


    Key Topics:


    Michelle shares her journey from fashion to farming and becoming a leading ag advocate.The impact and potential of social media for farm advocacy and product marketing.How misconceptions about farming practices can be debunked through education.Differences in farming scales and policy challenges between Australia and the US.The role of celebrities, influencers, and media in shaping agricultural narratives.Strategies to enhance farm visibility and attract next-generation talent.The cowboy culture and the influence of popular media like Yellowstone on farm perceptions.How policy patchwork and water rights issues affect farmers across US states.The importance and impact of precise, science-backed messaging in agricultural communication.Success stories of farm advocacy, including impactful campaigns like Burger King’s retracted ad.Future goals of elevating agricultural voices in mainstream media and policy arenas.The significance of humility, confidence, and unapologetic storytelling in farming.


    Timestamps:

    00:00 - Michelle’s background from fashion industry mogul to farm advocate

    00:37 - The influence of social media in farm marketing and advocacy

    01:07 - Advice for farmers: Never underestimate your voice

    01:44 - Building awareness about farming practices through media

    02:23 - Connecting with farm followers via social platforms

    03:08 - Michelle’s international advocacy journey and journey from city to farm

    03:44 - Australian farmers' feedback mechanisms and consumer insights

    04:01 - Walking a day in farmers' shoes to bridge understanding

    04:38 - Challenges of policy and chemical use in farming

    05:44 - Organic vs conventional farming misconceptions

    06:09 - Educating consumers on the realities of agriculture

    07:03 - The importance of early education in agriculture

    07:26 - The role of social media influencers and celebrities in farm education

    08:55 - The disparity in advocacy budgets between mainstream industry and activist groups

    09:16 - The significance of engaging youth programs like FFA

    10:23 - Harnessing entertainment media, like Yellowstone, for farm education

    11:54 - Reflecting on lessons learned over a decade in agriculture advocacy

    12:26 - Impact of social media campaigns like Burger King ad reversal

    13:52 - The influence of influential farmers and social media in policy change

    14:49 - The importance of building relationships and trust for advocacy

    15:45 - Addressing misconceptions around farm size and profitability

    16:07 - Internal growth and scale strategies for family farms

    17:47 - Embracing confidence and promoting farm success stories

    20:42 - The future of American farming and advocacy goals

    23:04 - Labels, misinformation, and the importance of science-based food choices

    26:16 - How to measure success in advocacy efforts

    30:16 - Lessons from COVID-19 on supply chains and consumer behavior

    33:42 - The global perspective: learning from farmers across continents

    36:07 - Making farming attractive and rebranding it as a modern, cool industry

    38:15 - Breaking down industry stereotypes and embracing authenticity

    39:11 - The importance of storytelling, transparency, and social media presence

    40:03 - Closing remarks on advocating for the next generation of farmers


    Resources & Links:

    Michelle - Farm Babe | Instagram | thefarmbabe.comBurger King's Cow's Menu Ad (search for the ad to view)Scientific American PodcastFFA - Future Farmers of AmericaMake America Healthy Again


    Keep on farming! Leave us feedback at hello@farmsadvice.com

    Follow to keep the conversation flowing

    Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 

    YouTube  https://www.youtube.com/@farmsadvice 

    Follow Farms Advice - https://instagram.com/farmsadvice  

    Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice  

    For more like this go to https://farmsadvice.com.au 


    Hosted on Acast. See acast.com/privacy for more information.

    Sat, 18 Jul 2026 - 40min
  • 301 - Farming Futures opening doors with Audrey McPherson

    Discover the inspiring story of Audrey, a young woman passionate about agriculture, who shares her experiences navigating university, farming, and community engagement. This episode explores the opportunities, challenges, and innovations shaping today's agricultural industry, especially for the next generation.


    In this episode:
    Audrey’s journey from Hunter Valley to Armadale and her decision to study at UNEThe importance of connecting students with agriculture through initiatives like Farming FuturesHow university and industry events foster career opportunities and community engagementThe rising role of social media in promoting agriculture careers and building personal brandsThe significance of mental health, grief, and mental resilience in farming communitiesThe future of Australian agriculture focusing on technology, sustainability, and diversificationPractical advice for young people considering careers in agriculture: say yes, be optimistic, and leverage networks


    Timestamps:

    00:00 - Introduction to Audrey's background and involvement with Farming Futures

    02:00 - How university experiences shape agricultural careers

    04:00 - Connecting students to opportunities through industry events

    06:00 - The power of social media in farming and branding

    08:00 - Challenges faced by rural youth, including mental health and grief

    10:00 - The evolution of Australia's agricultural industry—technology and sustainability focus

    12:00 - Key lessons on resilience, purpose, and community engagement

    14:00 - How to get involved with agricultural organizations and events

    16:00 - The importance of mentorship and continuous learning

    18:00 - Future career aspirations: teaching, innovation, and leadership in agriculture

    20:00 - Final advice: embracing change, saying yes, and building networks



    Stay connected, share your story, and continue to support and grow the future of agriculture!

    Follow to keep the conversation flowing

    Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 

    YouTube  https://www.youtube.com/@farmsadvice 

    Follow Farms Advice - https://instagram.com/farmsadvice  

    Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice  

    For more like this go to https://farmsadvice.com.au 


    Hosted on Acast. See acast.com/privacy for more information.

    Mon, 29 Jun 2026 - 27min
  • 300 - Shaping the future of the sheep industry at LambEx 2026

    Welcome to episode 287 of the Farms Advice Podcast with Jack Cresswell. Shaping the Future of Sheep Production at LambEx 2026 with Mark Ferguson. Join us as Ferg shares cutting-edge innovations, industry trends, and the mindset shifts transforming sheep farming that will be at LambEx 26. This episode highlights how technology, collaboration, and continuous learning are paving the way for a sustainable and prosperous industry.


    Key topics:

    The role of AI and automation in sheep farmingIndustry collaboration and peer-to-peer learning at LambExGenetic advancements and data-driven decision makingMonitoring technologies like virtual fencing and carcass data integrationBuilding resilience and efficiency for future generations


    In this episode:


    The significance of LambEx as a hub for innovation and networking (0:00)How the sheep industry is benefitting from current high prices and market confidence (1:27)Market outlook: demand vs supply, and the long-term price outlook (2:22)The impact of genetic tools and data in improving flock productivity (4:51)The importance of peer learning and networking to drive industry change (6:36)Innovations in carcass evaluation and objective data collection (9:41)The future of automation, monitoring, and AI in sheep production (17:50)How technology such as virtual fencing and GPS will evolve (18:13)The integration of AI, augmented reality, and real-time data feeds (20:38)Maintaining success through profitability, efficiency, and continuous improvement (24:23)The cultural shift needed for industry-wide adoption of new tools (26:08)



    Buy tickets to LambEx 2026


    Join us to explore how innovation and collaboration at events like LambEx are shaping the sheep industry's future. Whether you're on farm or behind the scenes, these insights can help you stay ahead in this vibrant sector.

    Follow to keep the conversation flowing

    Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 

    YouTube  https://www.youtube.com/@farmsadvice 

    Follow Farms Advice - https://instagram.com/farmsadvice  

    Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice  

    For more like this go to https://farmsadvice.com.au 


    Hosted on Acast. See acast.com/privacy for more information.

    Mon, 22 Jun 2026 - 33min
  • 299 - The Surprising Truth About Farm Trusts and New Tax Laws You Need to Know

    Welcome to the Farms Advice Podcast. As most farmers are overwhelmed, underwhelmed and everything in between by the recent tax reforms and uncertain future legislation. But what if the key to safeguarding your farm and growing wealth is understanding the upcoming changes—and knowing when to act?


    This episode dives into the complex world of new trust and CGT laws, revealing how they could impact your family farm's structure, succession plans, and asset protection strategies.


    Join us as we break down the proposed 30% trust taxation minimum, the potential for increased capital gains taxes, and the implications for trust structures used in agriculture.


    Brian Wray, a seasoned tax advisor at Boyce Brian Ray, shares concrete insights into how these reforms could reshape your financial and estate planning. You'll discover how primary production income might be carved out versus other income streams, and what that means for your assets and legacy.


    We explore practical strategies, including the timing of restructuring, the best structures for asset protection, and the importance of aligning your goals with evolving legislation.


    Whether you're contemplating purchase decisions, succession planning, or asset transfers, this episode equips you with the knowledge to make informed, confident choices before new laws take effect—potentially as early as 2027.


    Why does this matter? Because acting too soon or too late could cost you dearly, especially given the uncertain political landscape and the possibility of policy reversals. Get ahead of the curve with expert insights that help you navigate structural risks, maximize your tax benefits, and secure your farm’s future. Perfect for farmers, landowners, and agricultural families looking to safeguard their legacy amid shifting legislation—this episode is your essential guide to future-proofing your farm business.


    Stay informed, stay strategic, and keep your farm thriving. Brian Wray is head of tax advisory at Boyce Brian Ray, with over 15 years of experience helping farmers navigate complex tax and succession issues, making him a trusted voice in agricultural finance.


    Head to Boyce for more information about your scenario or your own accountant/advisors.

    https://www.boyceca.com/


    Follow to keep the conversation flowing

    Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 

    YouTube  https://www.youtube.com/@farmsadvice 

    Follow Farms Advice - https://instagram.com/farmsadvice  

    Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice  

    For more like this go to https://farmsadvice.com.au 


    Hosted on Acast. See acast.com/privacy for more information.

    Mon, 15 Jun 2026 - 46min
  • 298 - From Anxiety to Authority: The Key Skill That Transforms Agricultural Negotiations with Georgia Stormont

    Welcome to the Farms Advice Podcast. Sales shows up everywhere in agriculture and even on farm. That's why we got Georgia on to see how it's done. Understanding the Power of Sales in Agriculture with Georgia Stormont.Discover how sales principles can transform your farm business and industry relationships in this insightful episode featuring Georgia Stormont, sales coach and agri-industry expert. Whether you’re in the paddock or the boardroom, learn practical tips on connection, understanding customer needs, and evolving your sales approach to enhance profitability and trust.


    In this episode:

    The importance of sales across all farm activities, from livestock to grain presentationGeorgia’s background: from city suburbs to agriculture and her journey into farming salesThe common struggles farmers face with sales, including the fear of rejection and the need for relationship buildingHow understanding your own sales flow and personality can increase confidenceThe significance of connecting with customers’ emotional drivers and end goalsStrategies for effective follow-up, including CRM use and personal touches like notesBuilding trust through consistent presence at industry events and farm visitsKey mental models like curiosity, vulnerability, and self-awareness, to enhance sales and relationshipsThe role of intentional daily routines and setting boundaries to avoid burnoutThe value of investing in team skills, including AI and ongoing trainingPractical tips for farm-to-farm sales: asking open-ended questions, understanding personalities, and making it a reciprocal relationshipDispel common sales myths, emphasizing that product knowledge alone doesn’t create great salespeopleThe importance of showing up, authentic engagement, and continuous relationship nurturing


    Resources & Links:

    Selling in the Paddock BookGeorgia Stormont on LinkedIn

    Connect with Georgia Stormont:

    LinkedIn


    Timestamps:

    00:01 - Sales’s vital role on farm and industry relationships

    01:30 - Georgia Stormont’s background and journey into agriculture sales

    06:25 - Common fears in agricultural sales and how to overcome them

    10:11 - The importance of self-awareness and understanding your sales flow

    14:03 - Connecting with customer needs through personality profiling

    19:57 - Building trust and rapport during farm visits and industry events

    23:44 - Asking effective questions to uncover customer values and needs

    28:23 - Following up diligently to nurture ongoing relationships

    34:29 - Setting the right tone in communications with the right language

    39:59 - Strategies for farm-to-farm sales and the importance of relationship over transaction

    49:06 - The core value of being people-first in sales and life

    52:56 - Key takeaways: Confidence, vulnerability, and continuous learning

    55:47 - The power of simple gestures: notes and personal touches

    60:14 - Celebrating sales as a way to motivate and build team culture



    Follow to keep the conversation flowing

    Follow Jack on Instagram https://www.instagram.com/cressy__/ and Twitter https://x.com/jcressw3 

    YouTube  https://www.youtube.com/@farmsadvice 

    Follow Farms Advice - https://instagram.com/farmsadvice  

    Join the Farmers Only Group - https://www.facebook.com/groups/farmsadvice  

    For more like this go to https://farmsadvice.com.au 


    Hosted on Acast. See acast.com/privacy for more information.

    Wed, 10 Jun 2026 - 1h 06min
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