Feel More Buy More

The season of Christmas ads is upon us and we've already tested over 100 that have hit screens in the UK. Editor in chief, Tom Ewing, sits down with James McKinven to discuss our top 10 Christmas ads already this year and why it's such a phenomenon this side of the pond.

In the third part of our Lemon podcast trilogy, author Orlando Wood sits down with Sarah Carter, Global Planning Partner at adam&eveDDB to discuss right-brained creative development. The episode dips in and out of the approach to advertising taken by the late John Webster, who was the Creative Director at adam&eveDDB and how this relates to chapter four of Lemon.

This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orlando sits down with Tom Ewing for a chapter by chapter tour. Get the highlights of Lemon from the man who did the work, and squeeze even more out of the book. Lemon: brains have never been so juicy.

When life gives you lemons, make lemonade. But life has not given us lemons, it has given us a book called Lemon. A book written by Orlando Wood and published by the IPA which talks about why the advertising brain has turned sour. In this episode, we speak with Orlando Wood to discuss what's in the book and why he wrote it.

In this episode, we're going to be talking about how and why ads perform so differently across markets. We have examples of those that test very well in some territories and those very same ads completely flop in another. We'll look into why this is and how brands can ensure that their ads can perform effectively across all markets.

In this episode, it’s just Tom Ewing, System1 Head of Marketing, and Jon Evans, the UncensoredCMO, as our regular host James McKinven is in Boston at HubSpot’s INBOUND conference. We’re are going to commemorate his absence by talking all about absence. The growing trend of big brands leaving their logos and branding out of their advertising. We all know how important distinctive assets are to brands, so why are brands like Cadburys and Doritos trying to do without them, let’s find out.

We've seen our fair share of weird ads over the years so we thought it would be interesting to take a look back at some of the wackiest TV ads from brands that left the public speechless. With our interest sparked by Coca Cola's new 'tongue' ad, we look at an enlarging Perrier bottle, seductive dancing animals from Orangina, Reebok's Belly and a cute little sloth from Eve Mattresses - among a few more surprises.

We're discussing fluent devices today, joined by System1's Chief Innovation Officer, Orlando Wood, and our Head of Marketing, Tom Ewing. Orlando has some fascinating insights into some of the most recognisable ads that include fluent devices, such as Gio Compario of GoCompare, the Honey Monster and the Hoffmeister Bear.

In this episode, we're joined by Jill Schaefer, our Associate Research Director, and Jack Mayor, Head of Ad Ratings in the UK. We're joined by Jack and Jill to talk about the Women's World Cup ads that started airing this June, which ones were successful and which ones didn't quite hit the mark.

In this episode, we're live from Cannes joined by our very own CEO, John Kearon and ex-Brewdog CMO, Jon Evans once more. We talk with the Jo(h)ns about our study of the 75 Cannes Gold and Grand Prix winning ads over the past decade and answer the question - are they really more effective?

In the first episode of the Feel More Buy More podcast from System1, we talk with Jon Evans (ex Brewdog & Lucozade CMO) about the Robert De Niro Warburtons Ad and the Brewdog anti-ad. We also discuss the effectiveness of beer brands in Singapore with Xinyu Tok, one of our Senior Associates in APAC.