Filtrer par genre
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
- 1970 - 90-Day Marketing Playbook to Attract Premium Clients for Financial Advisors
Most financial advisors remain trapped between $1M and $3M in revenue by recycling outdated marketing tactics and trading time for money. In this episode of Decamillionaire Decoded, host Justin Goodbread breaks down his actionable 90-day marketing system - the BLUEPRINT framework - built to scale financial advisory practices past $10M in enterprise value.
Divided into three 30-day phases (Diagnose, Design, and Deliver), the BLUEPRINT outlines nine tactical 10-day moves: breaking operational bottlenecks, confronting client and advisor fears, earmarking strategic marketing bets, preserving proof, adopting polarizing market stances, and tracking scoreboard metrics. Learn how to move away from passive referrals and copy-paste marketing to engineer a systematic client conversion process that drives predictable growth.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 26 Oct 2026 - 1h 01min - 1969 - Hard Work, Guesswork, or Framework: How to Take Your Practice from $1M to $3M
In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented DIY methods, Justin explains why true scale requires a proven framework . He breaks down the multi-phase journey of adopting a system - borrowing it fully, building upon it over time, and only later earning the right to freestyle . Finally, he emphasizes the essential trifecta: aligning your business framework, yourself, and your specific avatar to systematically double your enterprise value .
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 19 Oct 2026 - 15min - 1968 - Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders can bridge the "execution gap" between where they are and their ultimate vision . Together, they explore why entrepreneurial energy often becomes dysregulated without proper systems, how to build an "accountability infrastructure," and the critical mindset shift required to move from being an all-star player on the field to a strategic coach or owner .
DecaMillionaire Decoded Links
• Book - Ready to Rise, by Renee Russo
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Thu, 15 Oct 2026 - 41min - 1967 - How I Make My Clients Rich Against Their Will
In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent zone ($1M–$3M) to the ultimate freedom zone ($3M+).
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 12 Oct 2026 - 23min - 1966 - 3 Financial Advisor Business Models
In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-creation business models . He introduces a third, superior alternative: the Value-Style business model . Through his Decamillionaire Way framework, he details how advisors can blend the best elements of lifestyle and enterprise growth to achieve high income, total freedom, and maximum business value simultaneously .
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 05 Oct 2026 - 31min - 1965 - Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm.
Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity. Mitch also addresses the emotional transition of exiting a company, offering practical wisdom on separating personal identity from a business and building transferable enterprise value.
DecaMillionaire Decoded Links
• LinkedIn: AFI Strategic Partners
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Thu, 01 Oct 2026 - 44min - 1964 - Enemies of the DecaMillionaire
In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless growth targets.
Justin breaks down the journey from a "mountaintop of want" to a "mountaintop of more than enough," identifying the seven deadly enemies holding advisors back.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 28 Sep 2026 - 27min - 1963 - How Financial Advisors Can Run a Discovery Meeting That Closes Itself
In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable enterprise value.
Justin walks listeners through his "DEPTH" framework - Diagnose, Expose, Picture, Transform, and Hardware - demonstrating how addressing prospect pain points, demonstrating real transformation, and providing key answers prior to the initial meeting empowers junior advisors and drastically boosts AUM conversion.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 21 Sep 2026 - 27min - 1962 - Secrets of the Top 1% of Financial Advisors
In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back.
Justin introduces his actionable "4 Cs" framework - Catch, Confront, Change, and Condition - to help listeners rewire their responses, embrace calculated risks, and build muscle memory through 90-day execution cycles to scale their enterprise value beyond $10M.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 14 Sep 2026 - 48min - 1961 - How to Build a Personal Brand as a Financial Advisor
In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down the core architecture of branding - from establishing your vision and mission to defining values and core promises. By sharing his own journey and practical frameworks, Justin outlines how peeling back personal layers directly drives market distinction, client attraction, and long-term business growth.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 07 Sep 2026 - 28min - 1960 - The Top 1% of Financial Advisors
In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios.
Justin outlines the critical "Currency Stack"—story, equity, relationships, and reputation—and shows advisors how to scale using systems, technology, and team alignment. Justin challenges listeners to abandon 30-year mindsets, reverse-engineer 3-year goals into 90-day execution plans, and embrace the reps needed to reach elite levels.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 31 Aug 2026 - 28min - 1959 - The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact
In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 24 Aug 2026 - 30min - 1958 - The Ultimate Attraction Tool For Financial Advisors
Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy.
Justin introduces the Trust Pyramid (Known, Trusted, Desired) and breaks down how to stop making videos about what you want to discuss, shifting instead to what your ideal client is actually searching for. Learn why you don't need fancy cameras or compliance worries, and discover the simple three-step system: Name It, Build It, Film It to turn real client questions into authentic videos that scale your firm's enterprise value.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 17 Aug 2026 - 36min - 1957 - $10,000,000 happens when you "Go Pro"
In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking.
He breaks down the "Go Pro" Standard framework, an approach centered on identity, investment, and infrastructure. Learn how shifting from an advisor-first mindset to a business-owner identity, designing your calendar, and reallocating capital into marketing and team-building can double your firm's enterprise value in 18 to 36 months - all while reclaiming your personal freedom.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 10 Aug 2026 - 44min - 1956 - How to Get Clients From YouTube Without Going Viral
Many financial advisors view YouTube as stressful and time-consuming, but with just a few hours a week, it can unlock millions in revenue and enterprise value. In this episode, Justin reveals his step-by-step YouTube framework designed to turn casual viewers into ideal clients. Learn how to ditch industry jargon, craft high-converting hooks, guide your avatar with empathy, and construct simple calls-to-action that create binge-worthy content without taking on a full-time media job.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 03 Aug 2026 - 28min - 1955 - YOU DON'T NEED TO GO VIRAL: How Financial Advisors Build Eight-Figure Practices With the Right Audience, Not the Biggest One
Stop chasing viral trends and algorithm hacks. In this episode Justin reveals why standard YouTube advice fails financial advisors and explains how to build a high-converting channel tailored for true practice growth.
Drawing from his journey scaling and exiting an eight-figure RIA, Justin breaks down the "YouTube Academy" approach. Learn why broad appeal, flashy editing, and viral subscriber counts don't build enterprise value - and why hyper-targeted, problem-solving videos do. Discover the three authentic content sources you already possess so you never run out of ideas, attract your ideal avatar, and turn low view counts into massive revenue.
DecaMillionaire Decoded Links
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 27 Jul 2026 - 32min - 1954 - The Leverage Grid: Escaping the Back Office to Scale Your Practice
Are you drowning in your back office ? Most financial advisors stall not from a lack of marketing, but because they spend 70% of their week trapped in non-revenue-generating administrative weeds .
In this episode, Justin introduces the Leverage Grid and the game-changing One-Touch Protocol designed to reclaim five to seven hours of your workweek. By learning how to guard the gate of your time, utilize your team as "ammo," and execute flawless handoffs, you can stop micromanaging and refocus on your highest-value activities. Stop touching tasks multiple times and start scaling your practice toward a multi-million dollar valuation.
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 20 Jul 2026 - 23min - 1953 - Profiling Your Way To Freedom
In this episode of the Decamillionaire Decoded Podcast, Justin tackles the scaling bottleneck plaguing financial advisors making under $3 million in revenue . To break out of the daily grind and achieve true freedom, Goodbread introduces a framework mapping the eight core areas of business onto the DISC personality profile . He emphasizes that a CEO's highest-value work is finding clients and solving problems, yet most advisors dilute their hourly worth by performing low-leverage admin and operational tasks . Ultimately, scaling to a multi-million dollar asset requires shifting all beneath-pay-grade tasks to specialized A-players before finally duplicating oneself to step away from day-to-day operations entirely .
DecaMillionaire Decoded Links:
• Amazon: Your Baby's Ugy by Justin Goodbread
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 13 Jul 2026 - 29min - 1952 - Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
In this episode of The Decamillionaire Decoded Podcast, host Justin Goodbread sits down with Kyle Kuyat and Jacob Gardner to discuss breaking through the "advisory doldrums" where 80% of financial advisors stall. After executing a hard reset of their independent RIA, Kyle and Jake scaled their business from just $2,400 in initial monthly revenue to an estimated $2 million top-line run rate, driven by over $1 million in pure planning revenue.
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Thu, 09 Jul 2026 - 55min - 1951 - Momentum Over Accountability
Most financial advisors are trained to believe they need accountability partners, deadlines, and standard check-ins to hit their goals . In this episode Justin argues that the exact opposite is true: traditional accountability is what keeps advisors stagnant . While average advisors search for an accountability partner, top-echelon performers seek a grandmaster who can connect the operational pieces to get them unstuck and generate true momentum .
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 06 Jul 2026 - 18min - 1950 - The Midas Touch Part 7: The 3 Habit Traps That Will Destroy Your Business
While most business advice focuses heavily on what you should do, true success also hinges on what you must refuse . In this episdoe, Justin states a harsh biblical reality: God will not bless what He has already cursed . When business owners fall into certain behavior patterns, spiritual and financial blessings will not follow - even if they are doing everything else right . To build a business that thrives long-term, owners must actively avoid three specific habit traps .
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Thu, 02 Jul 2026 - 24min - 1949 - Delegate Your Way to Freedom
Many financial advisors successfully build a practice only to realize they have created their own prison. Sitting at the epicenter of everything - handling scheduling, emails, employees, frustrated clients, and compliance - means the business has ultimately just become a demanding job. To achieve the ultimate goals of more money, more impact, and true freedom, you must eliminate perfectionism and stop acting as the operational bottleneck .
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 29 Jun 2026 - 26min - 1948 - The Secret Element of a Presold Client Meeting
Most financial advisors walk into a prospect meeting relying on their presentation, credentials, and charisma to close the deal . If you are counting on the sales meeting itself to secure a new client, you have already lost . The prospect meeting is not where the sale happens; it is where the sale is confirmed . The actual conversion must be engineered long before the prospect ever steps into your office or joins your Zoom room . By architecting a proper system, you can raise your closing rate from a mediocre 30%–60% to nearly 100% .
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 22 Jun 2026 - 27min - 1947 - Consistency Over Perfection: A Blueprint for DecaMillionaire Marketing
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the common myths keeping financial advisors from growing their practices, revealing how his coaching business achieved massive scale in just one year . Justin breaks down the exact marketing framework that allowed him to onboard $106 million in new Assets Under Management (AUM) and scale his coaching business past $1 million in revenue in a single year .
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Mon, 15 Jun 2026 - 31min - 1946 - The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Larry Hagner, founder of The Dad Edge, for a raw and hard-hitting conversation about the personal cost of professional success. The episode centers on a profound realization Larry had 12 years ago: he had become the "monster" he swore to protect his children from. Larry shares his vulnerable story of looking in the mirror and realizing his family didn't recognize him. He explains how business owners often use work as an excuse to avoid the difficult emotional labor required to be a present father and husband.
DecaMillionaire Decoded Links:
• Email: info@thedadedge.com
• Relentless Value Coaching Workshops
• DecaMillionaire Decoded on YouTube
Thu, 11 Jun 2026 - 52min - 1945 - Stop Catching Mudfish: How to Build a Hyper-Targeted Advisory Practice
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down a major misconception in the financial services industry: the idea that word-of-mouth referrals and general networking are sustainable growth strategies. Justin argues that depending solely on referrals is a flawed system akin to simple hope, and it is the primary reason most advisors remain stuck under $1 million in revenue. Using a fishing metaphor from the Tennessee River, he outlines a 5-step strategic system that professional advisors can use to attract high-value clients and rapidly scale their practices.
DecaMillionaire Decoded Links:
• Relentless Value Coaching Workshops
DecaMillionaire Decoded on YouTube
• Why 80% of Financial Advisors Never Break $1M
Mon, 08 Jun 2026 - 17min - 1944 - The 5 Lies Keeping Advisors Stuck
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles the fundamental roadblocks keeping financial advisors from reaching major revenue milestones. He argues that reaching a million dollars in revenue isn't about working harder or being smarter; rather, it requires advisors to identify and completely eradicate five foundational lies that the financial services industry has drilled into them.
Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 01 Jun 2026 - 24min - 1943 - The Midas Touch Part 6: Why Withholding Resources Leads to Business Poverty
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread shares another powerful "God's success secret" centered around the contrasting principles of stinginess and generosity. Addressing Christian business owners, he challenges conventional social media advice and provides a framework for building a company that systematically acts as a local blessing. To move past the "stingy" mindset, Justin advises business owners to bake generosity directly into their company's operational agreements. Rather than treating giving as a sporadic, year-end afterthought, he champions consistent, systematic monthly or quarterly giving.
Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 28 May 2026 - 22min - 1942 - The 97 Page Advantage - Why most Marketing Agencies are a waste of money for Financial Advisors.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles a major statistical contradiction in the financial services industry: while the vast majority of advisors claim to specialize in high-net-worth clients, very few actually narrow their focus enough to achieve rapid scale. He explains to scale an advisory practice successfully, the business model must be designed entirely around a single, highly refined target avatar. Your practice's systems, messaging, and future value depend heavily on this strategic clarity.
Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 25 May 2026 - 40min - 1941 - The Nine Elements: Handing Over the Keys to Your Business Engine
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explains how lack of standardized processes can cost a business millions of dollars. To prevent time waste and inefficiency, Justin introduces a proprietary "nine-element framework" designed to serve as an operating system for the entire company.
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 18 May 2026 - 17min - 1940 - Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Matthew "Whiz" Buckley, a former Top Gun fighter pilot and entrepreneur . The conversation explores the intersection of elite military training, high-stakes leadership, and the psychological hurdles of entrepreneurship . Having started his own company, Whiz equates the intensity and discipline of the cockpit to the world of business ownership . He shares how the principles of focus and excellence from his Navy days propelled him into his current role as a business leader and mentor .
LinkedIn: Matthew "Whiz" Buckley
WWW: whizbuckley.com
Instagram: @officialwhizbuckley
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 14 May 2026 - 55min - 1939 - STOP CHASING CLIENTS - How to Have Clients Line Up at Your Door
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the common struggle of the boring financial advisor and the trap of "commission breath". To reach the $10 million enterprise value mark, advisors must decentralize themselves from the business and move beyond "plain Jane" advisory roles - this requires a strategic shift in how they attract, convert, and retain clients through specialized delivery phases. Justin challenges advisors to stop chasing clients and start differentiating themselves in a crowded market .
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 11 May 2026 - 43min - 1938 - Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread sits down with Jodi Scott, the founder of Green Goo, to discuss her extraordinary journey from brewing herbal remedies in her kitchen to building a global first-aid brand, losing it all in a corporate collapse, and successfully buying it back .
LinkedIn: Jodi Scott
WWW: https://jodiallisonscott.com/
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 07 May 2026 - 55min - 1937 - 100 to 10 Million: The Math Behind Your DecaMillionaire Valuation
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread dismantles the myth that business growth requires broad appeal and massive client volume . Instead, he argues that reaching a $10 million enterprise valuation is possible with just 100 ideal clients - provided the business is built on extreme focus and high-level service . Justin identifies that the resistance to narrowing a business focus is psychological, not strategic, rooted in loss aversion, uncertainty avoidance, and identity conflict .
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 04 May 2026 - 26min - 1936 - The Midas Touch Part 5: The Work Ethic Christians Talk About But Rarely Do
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a direct and challenging message to Christian business owners regarding work ethic. He argues that while many entrepreneurs claim to value hard work, they often fall into laziness and chaos, preventing them from reaching their full potential and divine calling. Justin shares how he personally applies these studies by auditing his own business systems for sloppiness. He looks for areas where the team is "cutting corners" or delivering "good enough" rather than excellence, specifically targeting internal tracking and communication for improvement.
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 30 Apr 2026 - 21min - 1935 - I Interviewed One of My Employees
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread and his long-time colleague Raquel dive into the emotional and practical hurdles of transitioning from a controlling founder to a leader who empowers a team to run the firm. The conversation is a vulnerable look at what it actually feels like to step out of the driver's seat. Justin emphasizes that you don't necessarily need to hire high-priced experts to scale. Instead, the energy, values, and systems of the founder, carried out by a loyal and empowered team, are what drive a company to levels previously thought impossible.
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 27 Apr 2026 - 41min - 1934 - Why You'll Never Scale a Business While Failing at Home, with Jesse Carstairs
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread welcomes Jesse Carstairs to discuss a truth that many high-achieving entrepreneurs ignore: true business success is impossible without success at home. The episode shifts the focus from balance sheets to the "home front," exploring how a leader's ego and misplaced priorities can sabotage both their legacy and their company's potential. Their conversation explores the "ego trap" that many men fall into, believing they must fight every battle alone to prove their worth. Jesse and Justin argue that a business owner can never reach their full capacity if they are fighting a "two-front war" - struggling at the office while their home life is in shambles.
LinkedIn: Jesse Carstairs
YouTube: The Jesse Carstairs Show
Instagram: Jesse Carstairs
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 23 Apr 2026 - 28min - 1933 - What Do You Want? Designing Your Life-Giving Business
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses the sobering reality of the financial services industry: 90% of advisors fail within their first three years, and of those who survive, 80% get stuck in the "no-man's land" between $360,000 and $1 million in revenue. Goodbread explores why success often feels like "more money and more stress" instead of the freedom advisors initially sought.
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 20 Apr 2026 - 21min - 1932 - How to Own Your Industry and Scale to $100M, with Richard Wilson
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Richard Wilson, the founder of the Family Office Club, the world's largest investor club. Drawing from his experience working with over 7,500 centimillionaires (those with $100M+ net worth) and billionaires, Richard breaks down the mindset and structural shifts required to move from a standard business owner to an elite wealth creator.
LinkedIn: Richard Wilson
WWW: FamilyOfficeClub.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 16 Apr 2026 - 27min - 1931 - The Art of Converting Clients With or Without Human Interaction
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses the "epicenter" problem - the common trap where a financial advisor is the sole driver of their firm's sales and operations. He outlines a strategic framework for building a convert phase that allows a business to scale beyond the founder's personal capacity.
Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 13 Apr 2026 - 32min - 1930 - Back to the Playbook: Raise Prices Without Losing Customers
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread takes a nostalgic yet highly practical trip down memory lane. Using the metaphor of the "DeLorean" from Back to the Future, Justin revisits core financial principles he taught years ago on his original show, Financially Simple, to see if they still hold up in the 2026 business landscape. He notes that 80% of financial advisors remain stuck under $1 million in revenue. The reason isn't a lack of information—they are already listening to podcasts and reading books—but a failure to apply the information they have through "hard conversations" with themselves.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 06 Apr 2026 - 35min - 1929 - The Midas Touch, Part 4: The Firstfruits Framework for Eight-Figure Success
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread delivers a provocative message to Christian business owners: your money problems are rarely financial - they are almost always spiritual. He argues that issues like poor cash flow, thin margins, and a lack of clients are merely symptoms of a "root disease" caused by being out of alignment with God's principles of stewardship. Justin notes that while business owners often focus on tactical fixes (better pricing, more marketing, or hiring), these cannot fix a business if the spiritual foundation is broken.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Thu, 02 Apr 2026 - 18min - 1928 - The Fee Mistake That Breaks Growing Advisory Firms
In this episode of the DecaMillionaire Decoded podcast, Justin dives into a critical but often avoided topic: fee structures. He argues that many financial advisors are sitting on tens of thousands of dollars in untapped revenue because they are operating with fee models they inherited or were told to use, rather than ones designed for the specific firm they want to build. He explains that fees are not just about how much you get paid; they are a reflection of your firm's "trusses." If your fee structure is weak or misaligned, it cannot handle the "weight of the future" as you attempt to scale toward a $10 million enterprise value.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread
Mon, 30 Mar 2026 - 33min - 1927 - The Secret to Radically Scaling Your Financial Advisor Practice
In this episode of the DecaMillionaire Decoded podcast, Justin addresses a common frustration for financial advisors: knowing exactly what to do to grow, yet resisting the very actions that lead to a breakthrough. He shares the personal secret that allowed him to scale his own RIA to an eight-figure valuation and exit in just 49 months. For advisors stuck between $1 million and $3 million in revenue, Goodbread identifies the "epicenter" problem. To reach DecaMillionaire status, the practice must be built so that the owner is no longer the primary driver of every process.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 23 Mar 2026 - 23min - 1926 - How FAs Take a Real Vacation Without Your Inbox Hijiacking Your Life
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread addresses a silent killer of both business growth and personal relationships: the Email Trap. He challenges financial advisors and business owners to stop being "glorified administrative assistants" to their own inboxes and start acting like strategic CEOs. Justin points out that if you are spending hours a day sorting through CC'd emails, newsletters, and low-priority queries, you are stealing time from high-level vision, scaling, and your family.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 16 Mar 2026 - 28min - 1925 - The DecaMillionaire VSL Framework: Why Most Advisors Stay Stuck at $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread breaks down the exact framework he used to take a startup Registered Investment Advisor (RIA) from inception to an eight-figure valuation in just 49 months. He challenges financial advisors to move past mediocrity and embrace the systems required to achieve DecaMillionaire status -an enterprise value of $10 million or more.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 12 Mar 2026 - 48min - 1924 - The Website Grader: Using AI to Solve Your Client Conversion Problems
In this episode of the DecaMillionaire Decoded podcast, Justin delivers a wake-up call to financial advisors and business owners who are still using outdated marketing strategies. 80% of financial advisors struggle to break the $1 million revenue mark - this is usually because the owner is still acting as the primary technician rather than a strategic leader, and they lack the systems to convert prospects at scale without their personal involvement. Justin argues that the digital landscape of 2026 has rendered traditional "personality-based" marketing obsolete, and that scaling to a multi-million dollar revenue level now requires a transition from human-driven guesswork to AI-optimized systems.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 09 Mar 2026 - 29min - 1923 - Midas Touch, Part 3: Why Your Business Growth is Tied to Your Integrity
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread discusses a simple yet often overlooked "success secret": the power of radical obedience to God's word in business . He argues that many Christian business owners struggle with scarcity, worry, or stagnation because they treat biblical principles as abstract theories rather than practical commands to be followed without negotiation . Drawing on his decades of studying doctrine and business, Justin emphasizes that there are no shortcuts to prosperity . He asserts that if a business owner is living in a way contrary to scripture—such as failing to keep their word to others—they cannot expect divine blessing on their enterprise .
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 02 Mar 2026 - 26min - 1922 - Why Smart Advisors Never Break $1 Million
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses financial advisors and business owners who feel stuck at a revenue plateau . He delivers a counterintuitive message: the very thirst for knowledge and credentials that helped build their initial success is now the primary obstacle preventing them from reaching DecaMillionaire status . Justin contends that for high-level advisors, pursuing more credentials often serves as a way to delay difficult ownership decisions . Studying feels "safe" and productive, but at higher revenue levels, it becomes a form of procrastination that replaces true leadership .
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 26 Feb 2026 - 20min - 1921 - Character Over Content: Why Integrity is the New Business Currency for 2026, with Dan Romer
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread is joined by Dan Romer, a multifaceted leader who serves as a pastor, business owner, husband, and father of seven. They discuss how a leader's internal character and spiritual alignment are the true drivers of external business success and personal freedom. Dan explains that if a business owner sows shortcuts, dishonesty, or ego, the harvest will eventually reflect those choices. Conversely, sowing discipline and spiritual obedience leads to divine order and financial acceleration.
WWW: Goshenites.com
LinkedIn: Dan Romer
YouTube: Dan Romer
Instagram: @dan_romer_
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 23 Feb 2026 - 46min - 1920 - The Real Reason Successful Business Owners Are Stuck
In this episode of the DecaMillionaire Decoded podcast, Justin explores the common experience of feeling stuck in business growth . He argues that when entrepreneurs hit a plateau, it is rarely due to a lack of talent or strategy; rather, it typically stems from internal misalignment or personal lessons that have not yet been learned . Justin challenges listeners to ask themselves: "If I were a new CEO stepping into this company today, what is the first thing I would change?" . He asserts that the answer to that question is the very task the owner is likely avoiding .
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 19 Feb 2026 - 45min - 1919 - The CEO Transition: How to Buy Back Your Time and Scale Your Legacy, with Nick Perry
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Nick Perry, a real estate entrepreneur who transitioned from a struggling startup to achieving DecaMillionaire status . The conversation centers on the underdog journey of building a massive real estate company from scratch and the unconventional decision to step away as CEO to achieve true personal freedom .
LinkedIn: Nick Perry Instagram: @nickperryrei WWW: 7FigureCartel.com WWW: 8FigureCartel.com WWW: WantToSellNow.comLearn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 16 Feb 2026 - 38min - 1918 - Lion and Lamb Leadership: Balancing Boldness and Compassion to Scale Your Business, with Steven Scoggins
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Stephen Scoggins, an entrepreneur who built a nine-figure empire after overcoming a period of homelessness at age 22 . The conversation centers on the internal shifts required for a business owner to scale from a self-motivated founder to a strategic CEO . While at his lowest point, Stephen experienced a profound spiritual surrender that transformed his mindset . He gained a "second chance" in the construction industry, eventually building the company he successfully sold in 2023 .
WWW: StephenScoggins.com LinkedIn: Stephen Scoggins Instagram: @Stephen_ScogginsLearn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 12 Feb 2026 - 51min - 1917 - How to Attract Better Clients
In this episode Justin challenges the conventional wisdom that business growth is driven solely by marketing tactics or credentials . Instead, he argues that the quality of your clients is a direct reflection of your leadership posture and internal authority . Drawing on biblical wisdom and his experience scaling seven companies, Justin details how advisors and business owners can shift their internal seat to attract the premium clients they desire .
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 09 Feb 2026 - 39min - 1916 - Using Neuroscience to Unlock Your Business Calling, with Dr. Lee Warren
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread sits down with Dr. Lee Warren, a neurosurgeon, Iraq War veteran, and author, to explore the powerful intersection of neuroscience and faith . The conversation focuses on the idea that the mind is the ultimate driver of success and that business owners can learn to manage their minds to achieve their callings .
WWW: https://wleewarrenmd.com/
Book (Pre-Order): https://wleewarrenmd.com/books/the-life-changing-art-of-self-brain-surgery/
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 05 Feb 2026 - 45min - 1915 - Midas Touch, Part 2: The Success Secret That Makes Business Coaches Nervous
In this episode, Justin Goodbread explores a foundational "success secret" that often makes business coaches nervous: the intersection of faith and professional achievement. While typical business advice focuses on tactical elements like strategy, systems, and hiring, he argues that for business owners, these are secondary to having a right view of God. Justin emphasizes that when a business owner prioritizes this reverence and delights in God's commandments, they unlock generational blessings that extend beyond personal wealth to their children and legacy.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 02 Feb 2026 - 20min - 1914 - The Cost You're Already Paying And Why It's Bankrupting Your Destiny
In this episode of Decamillionaire Decoded, Justin explores the unavoidable reality that "everybody pays" for transformation. He challenges the common desire for breakthroughs by explaining that growth always requires a cost—whether it is an early investment in discipline and coaching or a later payment in regret and stagnation.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 12 Jan 2026 - 22min - 1913 - If The Money Ain't There, Then Maybe God Ain't In It.
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores the intersection of faith and business success, challenging the common frustration entrepreneurs feel when their financial results do not match their effort. Justin observes that many hard-working Christian business owners feel stuck despite their dedication to their faith and work. He argues that achieving a higher level of success requires more than just "doing everything you know to do"; it requires a relentless pursuit of a specific calling.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 08 Jan 2026 - 40min - 1912 - Cracking the Code: Modern Strategies for Capital Gains Tax Deferral, with Brett Swarts
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread interviews Brett Swarts, an expert in capital gains tax and the founder of Capital Gains Tax Solutions. The discussion focuses on how high-net-worth business owners and investors can protect their wealth from significant capital gains taxes when exiting an asset. They cover the concept of "Building a Capital Gains Tax Exit Plan" to avoid losing 20% to 50% of wealth during a major sale . Brett shares cautionary tales from the 2008 crash, highlighting how a lack of strategic planning can lead to the loss of both wealth and family stability .
WWW: CapitalGainsTaxSolutions.com
LinkedIn: Brett Swarts
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 05 Jan 2026 - 48min - 1911 - The Midas Touch: Part 1
In this episode of the DecaMillionaire Decoded Podcast, Justin lays the foundation for a year-long exploration of "success secrets" by debunking common myths about wealth and mindset. Drawing from a personal encounter where a client attributed his success to a "Midas touch", Justin explores the delicate balance between business growth and spiritual principles.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 01 Jan 2026 - 33min - 1910 - Tax Strategies for DecaMillionaires, with Patrick Lonergan
In this episode of the Decamillionaire Decoded Podcast, host Justin Goodbread sits down with tax strategist Patrick Lonergan, founder of Vital Wealth, to discuss high-level tax strategies specifically designed for business owners striving for Decamillionaire status. Their conversation highlights that tax planning is not just about adding another zero to a bank account, but about optimizing life.
LinkedIn: Patrick Lonergan
WWW: VitalStrategies.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 29 Dec 2025 - 47min - 1909 - Merry Christmas From The DecaMillionaire Team
In this special holiday episode, host Justin Goodbread reflects on the significance of Christmas, blending biblical history with business principles . While acknowledging that December 25th is a symbolic date, he highlights the story of the Wise Men as a lesson for Entrepreneurs .
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 25 Dec 2025 - 11min - 1908 - Achieving Business Freedom by Empowering Teams and Building Relationships, with Michael Walsh
In this episode of DecaMillionaire Decoded, host Justin Goodbread sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of Freedom by Design . With 30 years of experience, Michael discusses how business owners can navigate "danger zones"—critical revenue plateaus between $2 million and $20 million where existing structures fail and mindset shifts are required . Justin and Michael also cover how scaling radically requires moving away from controlling management styles and toward structures that support human behavior and "provoke thought" in employees .
LinkedIn: Michael Walsh
WWW: Walsh Business Growth Institute
Book: Business Growth by Design, by Michael Walsh
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 22 Dec 2025 - 45min - 1907 - Stop Playing Small: The Formula to Building a Business That Works For You, with Ryan McGarghan
In this episode of DecaMillionaire Decoded, Justin interviews Ryan McGarghan, a fractional CFO and founder of Synergy, to explore strategies for scaling businesses to $10 million in enterprise value. Ryan explains that a fractional CFO offers high-level strategic guidance to companies that cannot afford full-time executives, typically targeting businesses with under $25 million in revenue. Learn how, as businesses mature, the focus must shift to long-term strategic planning, optimizing gross profitability, and ensuring alignment between sales, marketing, and finance departments .
LinkedIn: Ryan McGarghan
WWW: WeAreSynergySolutions.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 18 Dec 2025 - 39min - 1906 - How to Build a Workplace Culture Where Employees Want to Stay, with Anton Gunn
In this episode, we sit down with leadership expert Anton Gunn, who shares his incredible insights on building a thriving business culture. Discover the hidden costs of employee turnover, the importance of trust, and how to avoid the loyalty trap with your top performers. Anton draws from his extensive experience, including his time serving the President of the United States, to provide actionable strategies for business owners looking to foster an environment where employees truly want to stay.
LinkedIn: Anton Gunn
WWW: AntonGunn.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 15 Dec 2025 - 48min - 1905 - Scaling Frameworks and Building Legacy, with Dr. Thomas J. Powell
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread and his guest, Dr. Thomas J. Powell. Together, they discuss the essential frameworks and strategies needed to scale a service-based business beyond $10 million in enterprise value. Tune in as they share valuable insights on clarity, alignment, stewardship, and the importance of building a legacy.
LinkedIn: Dr. Thomas J. Powell
WWW: ThomasJPowell.com
WWW: The Founders Office
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 11 Dec 2025 - 39min - 1904 - The Four Questions That Will Change Your Life For The Rest Of Your Life
In this episode, we unpack the mindset of DecaMillionaires with Justin Goodbread as he reveals the four transformative questions that can elevate your decision-making process. Discover how shifting from a 'Can I?' mindset to 'How can I?' can unlock new opportunities and lead you to greater success.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 08 Dec 2025 - 30min - 1903 - How to Become a Super Bold Business Leader, with Fred Joyal
In this episode, we explore the journey to achieving true freedom and wealth in business with Justin Goodbread and his guest, Dr. Fred Joyal, author of the book 'Super Bold.' They discuss the importance of boldness, the steps to transition from confidence to super boldness, and share actionable insights on overcoming resistance in pursuing one's calling. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with strategies to help you scale your business beyond $10 million and live a fulfilling life.
LinkedIn: Fred Joyal
WWW: FredJoyal.com
Book: Super Bold, by Fred Joyal
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 04 Dec 2025 - 38min - 1902 - The Greatest Business Plan
In this episode, we explore the path to achieving DecaMillionaire status with Justin Goodbread. Discover the blueprint inspired by Solomon's principles and how to build a business that thrives on wisdom, partnerships, and credibility. Justin shares powerful insights on overcoming imperfect beginnings, the importance of strategic alliances, and how to prioritize what truly matters for lasting success.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 01 Dec 2025 - 25min - 1901 - The Importance of Change Leadership, with Dr. Fred Johnson
In this episode, we explore the path to becoming a Decamillionaire with Justin Goodbread and his guest, Dr. Fred Johnson. Together, they delve into the crucial leadership strategies that can help service-based business owners scale their enterprises beyond the $10 million mark. From the importance of vulnerability in leadership to the necessity of embracing change, this conversation is packed with actionable insights.
LinkedIn: Dr. Fred Johnson
WWW: DrFredJohnson.com
WWW: InitiativeOne.com
Book: The Reality of Change
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 27 Nov 2025 - 49min - 1900 - The Importance of Relentless Execution, with John Mallora
Join Justin Goodbread as he and John Mollura break down essential strategies for overcoming hesitation and taking bold action in your business. Discover the six checkpoints that can transform your approach to entrepreneurship and help you build real wealth and freedom.
LinkedIn: John Mollura
WWW: JohnMollura.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 24 Nov 2025 - 48min - 1899 - High-Impact Fitness: Maximizing ROI for the Busy Entrepreneur
In this episode, we challenge the myths surrounding fitness and its crucial role in achieving deca millionaire status. Join Justin as he shares practical strategies for busy business owners to integrate fitness into their lives without sacrificing time or energy. Discover how just 15 minutes of high-intensity interval training can transform your health and business performance. Plus, learn about the importance of VO2 max and cardiorespiratory fitness for effective leadership.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 20 Nov 2025 - 20min - 1898 - The Business Owner Who Made $200,000 Less - And Still Walked Away With $4,000,000 More
In this episode, we explore the contrasting journeys of two financial advisors, both generating $2 million in revenue, yet living vastly different lives. One is trapped in a cycle of overwork and stress, while the other enjoys freedom and a thriving business. Join Justin as he breaks down the mindsets, strategies, and systems that lead to true financial freedom and business value. Discover why revenue alone doesn't equate to success and learn how to build a business that works for you, not because of you.
Case Study: https://relentlessvaluecoaching.com/lead-capture-form-case-study
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 17 Nov 2025 - 34min - 1897 - Redefining Your Approach to Referrals, with Mike Garrison
In this episode, we explore the powerful world of referral marketing with Mike Garrison, a master in the field. Join Justin and Mike as they dissect the misconceptions surrounding referrals, emphasizing the importance of giving and service over traditional sales tactics. Discover how adopting a mindset of generosity can transform your marketing strategy and lead to authentic connections that drive business growth.
LinkedIn: Mike Garrison
Amazon: Can I Borrow Your Car, by Mike Garrison
SubStack: Can I Borrow Your Car
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 13 Nov 2025 - 50min - 1896 - The DecaMillionaire's Secret Weapon
In this episode, we uncover the surprising connection between physical fitness and financial success - discover why weight training is not just for aesthetics but a crucial strategy for enhancing your business performance and mental clarity. Justin shares insights on how building muscle can lead to higher resting metabolism, improved decision-making, and resilience in the face of challenges. Plus, he introduces the DECA Millionaire Decoded Fit Challenge, encouraging listeners to elevate their physical fitness as part of their journey to financial freedom.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 10 Nov 2025 - 15min - 1895 - Fitness Fuels DecaMillionaire Decisions
Discover how improving your physical fitness can lead to better decision-making and greater success in your business. Justin shares seven research-backed strategies that can help you clear mental fog and enhance your leadership capabilities.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 06 Nov 2025 - 20min - 1894 - The Lie of Generosity
In this episode, we challenge the common perception of generosity in business with Justin Goodbread. Discover why giving away your time for free may be sabotaging your success and learn how to charge for your expertise as a means of fostering transformation. Justin shares powerful insights on setting boundaries, building systems that multiply your wisdom, and the true cost of free advice.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 03 Nov 2025 - 21min - 1893 - The Trap of False Confidence
In this episode, Justin Goodbread unpacks the often misleading nature of success and the mental hurdles that come with it. He shares insights on the Dunning-Kruger effect, emphasizing the importance of humility and seeking expert guidance as you navigate the complexities of business.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 30 Oct 2025 - 22min - 1892 - The 5 Laws of Break Through
Discover the five essential laws that can help you break through barriers in your business and achieve true freedom. From defining your promise to avoiding the pitfalls of rebuilding what almost broke you, Justin shares actionable insights and real-life examples to inspire your growth.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 27 Oct 2025 - 21min - 1891 - Discover the Highs and Lows of Entrepreneurship, with Glenn Poulos
In this episode, we uncover the realities of business growth and the journey to achieving DecaMillionaire status with Glenn Poulos. Join Justin as he delves into Glenn's remarkable story of resilience, navigating the highs and lows of entrepreneurship, and the lessons learned along the way. Discover actionable strategies for building wealth, creating a legacy, and the importance of being a pleasure to do business with.
LinkedIn: Glenn Poulos
WWW: GlennPoulos.com
Book: Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 23 Oct 2025 - 36min - 1890 - Did Tom Cruise Really Do This? Why The Vast Majority of Business Owners Will Never Be Free
Justin shares insights on overcoming burnout, the importance of action over analysis, and the necessity of commitment in the face of discomfort. He draws parallels to the career of Tom Cruise, emphasizing that success requires a framework and a focus on your unique path. Tune in to discover how to break free from the bondage of business ownership and build a legacy that matters.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 20 Oct 2025 - 18min - 1889 - Millionaire Excuse Machine
In this episode, we uncover the hidden obstacles that prevent millionaires from achieving DecaMillionaire status. Justin shares insights from his years of experience coaching service-based business owners. He breaks down common excuses that sound wise but ultimately hinder growth, such as waiting for the right time or believing that one's business is unique.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 16 Oct 2025 - 23min - 1888 - Why Your Wisdom May Be Wicked
In this episode, we explore the journey to achieving true wealth and freedom beyond financial success. Justin discusses how many business owners fall into the trap of playing it safe, mistaking caution for wisdom. He shares powerful insights on how to break free from procrastination and fear, emphasizing that real growth requires taking bold action. Discover the four ways false wisdom can paralyze you and learn how to embrace real wisdom that leads to freedom and fulfillment.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 13 Oct 2025 - 22min - 1887 - Why Not You?
In this episode, discover the essential mindset shifts necessary for breaking through personal and financial ceilings, and hear inspiring stories of individuals who have transformed their beliefs to reach their goals. Justin emphasizes that belief precedes breakthrough and that action is essential in realizing your dreams.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 09 Oct 2025 - 23min - 1886 - The Lie of Freedom that Every Business Owner Falls For
In this episode of DecaMillionaire Decoded, Justin gets real. Upon learning of the death of Charlie Kirk, Justin reassessed his own truth and values when it comes to Faith, Family, Business, and Freedom. Justin lays down the FREEDOM Framework, an acrostic of guiding principles for Business Owners to follow in pursuit of a truely fulfilling life.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 06 Oct 2025 - 1h 37min - 1885 - Stuck in "Success"
In this episode, discover the seven mindset traps that keep entrepreneurs from achieving true freedom and wealth. Justin shares practical strategies to help you break free from the cycle of burnout and frustration, guiding you toward a path of alignment and purpose.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 02 Oct 2025 - 31min - 1884 - Building Friendships When Life Won't Slow Down
Justin Goodbread shares insightful strategies on how to prioritize relationships intentionally, even during the busiest seasons of life. Discover how true friendships can help you remember your identity beyond your professional achievements, accelerate your growth, and bring joy into your life. Tune in to learn how to foster deeper connections that can support you on your journey to becoming a DecaMillionaire!
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 29 Sep 2025 - 11min - 1883 - Discover the Mindset Shifts That Can Lead You to DecaMillionaire Status
In this mash-up episode, Justin shares his insights on the mindset shifts necessary for real growth, wealth, and freedom in business. He recounts his own experiences, from starting a landscaping business at 15 to becoming a best-selling author and speaker. Tune in for practical strategies, the importance of belief, and how to simplify your business for success!
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 25 Sep 2025 - 20min - 1882 - The Boldest Decision Most Business Owners Never Make
In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core offerings and eliminating distractions to achieve real wealth and freedom.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 22 Sep 2025 - 13min - 1881 - The Importance of Purpose and Resilience, with Hugh Massie
In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their enterprises. Hugh discusses the importance of resilience, purpose, and the impact of AI on the future of business.
LinkedIn: Hugh Massie
WWW: DNABehavior.com
WWW: Boys Without Fathers
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 18 Sep 2025 - 42min - 1880 - Friendship Doesn't Just Happen
Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other's successes. Join us as we decode the path to building lasting relationships that support your journey to DecaMillionaire status!
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 15 Sep 2025 - 13min - 1879 - What is Vision Really? And Why Most Business Owners Don't Have It
Discover how having a clear vision can transform your business and life, guiding you toward achieving DecaMillionaire status. Justin shares personal insights, practical strategies, and essential questions to help you define your vision and align it with your purpose.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 11 Sep 2025 - 24min - 1878 - Why DecaMillionaires Seek True Friendship
Discover why building genuine relationships is essential for emotional resilience, wise decision-making, and overall growth as you strive for Decamillionaire status. Justin shares personal insights and practical strategies on how to cultivate and maintain these vital connections that can propel your business beyond $10 million in enterprise value.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 08 Sep 2025 - 13min - 1877 - 7 Things a DecaMillionaire Never Says
In this episode, we explore the transformative power of language in achieving success with Justin Goodbread. Discover the seven words that DecaMillionaires never say and how altering your vocabulary can shift your mindset and trajectory. This is not just about business strategies; it's about the profound impact of your words on your future.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 04 Sep 2025 - 25min - 1876 - Why You're Not executing And What To Do About It
Discover how to align your vision and faith to overcome the common hurdles that hinder execution in business. Justin shares a powerful five-part framework that focuses on relentless execution, emphasizing that clarity of vision does not eliminate fear but confronts it. Join us as we explore the intersection of faith and vision, and how to harness them for unstoppable business growth.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 01 Sep 2025 - 19min - 1875 - DecaMillionaire Isn't a Dream—It's a Decision
In this mash-up episode, we explore the journey to achieving true financial freedom with Justin Goodbred, a best-selling author and coach. Discover the powerful strategies and mindset shifts necessary for scaling your business beyond the $10 million mark. Justin shares personal stories, practical advice, and the importance of belief in reaching your goals.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 28 Aug 2025 - 14min - 1874 - The DecaMillionaire's Secret Weapon
Discover how silence can become your secret weapon for clarity, creativity, and effective decision-making. Justin shares insights from his interviews with DecaMillionaires, revealing how intentional solitude can lead to profound personal and professional growth. If you're feeling overwhelmed and reactive in your business, tune in to learn how to harness the power of stillness and reflection for lasting success.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 25 Aug 2025 - 17min - 1873 - From Coach to DecaMillionaire, with Scott Couchenour
In this episode, we explore the journey to achieving true financial freedom and business growth with Scott Couchenour, a seasoned entrepreneur and fourth quarter strategy coach. Scott shares his personal experiences of overcoming adversity in his family business and provides invaluable insights into the emotional challenges business owners face during transitions. We discuss key strategies for avoiding regret, the importance of a holistic approach to life and business, and how to align your identity beyond your role as a business owner.
LinkedIn: Scott Couchenour
Web: ServingStrong.com
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 21 Aug 2025 - 36min - 1872 - Mastery, Mentorship, and the Mission that Drives Me
Justin explores the real meaning of success and the journey towards becoming a Decamillionaire. Through an enlightening conversation with his son, Justin shares insights on family, mentorship, and the importance of intentionality in both business and personal life.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Mon, 18 Aug 2025 - 13min - 1871 - An Interview with Justin, by His Son Justus
n this episode, we explore the journey toward achieving a DecaMillionaire status with Justin and his son Justus. Justin shares candid insights on achieving financial freedom, and the importance of family involvement in entrepreneurship. He discusses the mindset shifts necessary for success and the significance of surrounding oneself with influential mentors.
Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Thu, 14 Aug 2025 - 39min
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