In this episode of Lead Gen HQ, we dive into the critical process of lead scoring and qualification. Join us as we explore the importance of identifying and prioritizing your best leads to maximize conversion rates and drive business growth. Learn how to develop effective lead scoring models, set criteria for lead qualification, and implement processes to ensure your sales team focuses their efforts on the most promising opportunities. Whether you're a small business owner or part of a large sales organization, this episode will provide valuable insights and practical strategies for optimizing your lead qualification process.

Join us for a transformative journey into the world of conference networking on Lead Gen HQ. In this enlightening episode, we dissect the art and science behind making meaningful connections at conferences. Say goodbye to awkward introductions and hello to strategic engagement tactics that leave a lasting impact.

Discover proven strategies for breaking the ice, fostering genuine connections, and turning brief encounters into valuable business relationships. Whether you're a seasoned networker or attending your first conference, this episode provides actionable insights to help you stand out in any crowd.

Don't miss out on this invaluable guide to mastering conference networking and unlocking new opportunities for professional growth. Tune in to Lead Gen HQ and elevate your networking game today!

Unlock the secrets to maximizing leads from your website in this essential episode of Lead Gen HQ. Dive deep into the world of conversion rate optimization (CRO) as we explore strategies and best practices for optimizing website elements to drive conversions. From crafting compelling CTAs to streamlining user experience, we'll cover it all. Learn how to identify areas for improvement, conduct effective A/B testing, and implement changes that lead to measurable results. Whether you're a seasoned marketer or just starting out, this episode will equip you with the knowledge and tools to take your website's lead generation capabilities to the next level.

In this forward-thinking episode of Lead Gen HQ, we embark on a journey into the future of lead generation. Join us as we explore the latest trends and innovations shaping the landscape of lead generation, from AI-driven solutions to predictive analytics. Discover how emerging technologies are revolutionizing the way businesses attract, nurture, and convert leads, and gain insights into strategies to stay ahead of the curve in this ever-evolving field. Whether you're a seasoned marketer or just starting out, this episode will provide valuable foresight into the future of lead generation and how to adapt to upcoming changes.

Join us for a powerful conversation on Lead Gen HQ as Alex and Jerome Hutchinson, Jr. dive into the inspiring journey of ICABA World Network, a platform dedicated to promoting career and business achievements within the black community.

Discover the strategies that have propelled ICABA to success, from cultivating personal connections to leveraging traditional marketing approaches. Explore how ICABA has become a beacon of empowerment and opportunity for black professionals around the globe.

Alex and Jerome also explore the significance of Black Professionals Month, a worldwide initiative aimed at celebrating and connecting black professionals across industries. Gain insights into the impact of this movement and the opportunities it presents for fostering community and collaboration.

Don't miss this enlightening episode as we celebrate and empower black excellence in business and beyond. Tune in to Lead Gen HQ and be inspired by the stories and strategies driving positive change in the black community!

Join us for an in-depth exploration of online lead generation on the latest episode of Lead Gen HQ! 🚀 We're diving into the diverse landscape of lead generation channels available to businesses today.

From the power of social media engagement to the effectiveness of email marketing and the intricacies of SEO, we'll dissect the top 6 channels and uncover their unique advantages and challenges.

Whether you're a small business owner looking to expand your online presence or a seasoned marketer aiming to optimize your lead generation strategy, this episode is packed with valuable insights and actionable strategies to help you generate more leads and grow your business online.

Don't miss out on this essential guide to maximizing your online lead generation efforts! Tune in now to Lead Gen HQ and take your business to new heights!

In this captivating episode of Lead Gen HQ, we sit down with Brian F. LaBovick, a renowned trial lawyer known for his unwavering dedication to justice and his fearless approach to advocacy. Join us as we delve into Brian's remarkable journey from high school to the courtroom, where a pivotal moment set him on the path to becoming a champion for the underdog.

Discover Brian's passion for fighting injustice and his commitment to using the law as a tool for positive change. Learn about his leadership style, shaped by his personal experiences and a deep sense of mission and community. From battling bullies to advocating for clients, Brian shares invaluable insights into his approach to law and life.

Together with our guest, we explore the intersection of law and technology, discussing the potential role of AI in the legal industry and the importance of staying adaptable in a rapidly changing world. Gain inspiration from Brian's advice on finding your true life mission and the power of positive thinking in achieving success.

Don't miss this enlightening conversation as we uncover the journey of a true warrior for justice and leadership in business. Tune in to Lead Gen HQ and be inspired to pursue your own path with passion and purpose!

Learn more about Brian and his firm here: https://www.labovick.com/

Unlock the secrets to assembling a powerhouse digital marketing team in our latest episode of Lead Gen HQ! Whether you're hiring an in-house team or working with freelancers or agencies, it's crucial to understand what skills and talents to look for.

Join us as we dive deep into the key attributes and qualifications essential for executing effective lead generation strategies. From SEO expertise to digital marketing proficiency, learn how to identify the right talent to drive your business forward.

Discover the critical questions to ask potential team members, whether you're interviewing an SEO specialist, digital marketer, or agency. Gain insights into building a cohesive and high-performing team that can deliver exceptional results.

Don't miss this essential episode that could shape the success of your lead generation efforts. Tune in to Lead Gen HQ and learn how to hire and empower your digital marketing dream team!

Join us for an insightful discussion on Lead Gen HQ as we delve into the art of nurturing customer relationships to boost lead conversion and maximize lifetime value (LTV). Generating leads is undoubtedly challenging, but neglecting your customer's needs can make it even harder.

In this episode, we emphasize the importance of analyzing each step in the customer journey meticulously. By understanding your customer's journey from awareness to conversion and beyond, you can identify pain points and opportunities for improvement.

Discover the secrets to increasing lead conversion and maximizing LTV by prioritizing customer satisfaction and engagement. Don't miss this invaluable episode that could transform your approach to customer relationships and drive sustainable business growth. Tune in to Lead Gen HQ and unlock the keys to optimizing customer relationships!

Join us on the Lead Gen HQ podcast as we delve into a major shift in the digital landscape: the phasing out of third-party cookies in 2024. This episode unpacks the implications of Chrome joining Firefox and Safari in deprecating third-party cookies, a move that signals a new era for web privacy and digital marketing. We'll explore what this means for web developers, marketers, and businesses, and how it impacts user experience and data privacy. Tune in to understand the challenges and opportunities of this transition, and how to prepare for a cookie-less future.

Sign up for the newsletter here: https://www.prediq.io/resources/

In this intriguing episode of the Lead Gen HQ podcast, we delve into the strategy of sending gifts to leads – a unique but often overlooked aspect of lead nurturing. Does this approach really work? What's the cost-benefit analysis? We'll dissect the effectiveness of gifting in converting qualified leads and explore when and how to use this tactic. If you're facing a wall with leads that just aren't converting, despite your best nurturing efforts, this episode might hold the key. Join us as we unwrap the potential of gifting in lead generation and discover if it's the missing piece in your marketing puzzle.

In this insightful episode of the Lead Gen HQ podcast, we delve into the crucial topic of Lead Criteria and Filters. We explore why targeting the right leads is essential for both your marketing and sales teams. Learn how understanding your Unique Value Proposition (UVP) and mastering the language in your content can transform your outbound and inbound efforts. Plus, we’ll discuss strategies for business development and sales teams to quickly qualify leads, ensuring they pitch the right product at the right time in the buyer's journey. Join us as we unlock the secrets to generating high-quality leads and boosting your business success.

In this episode of the Lead Gen HQ podcast, we dive into the Federal Communications Commission's latest ruling aimed at combating robocalls and robotexts, specifically focusing on the "lead generator loophole." We'll explore the implications of this decision for lead generation companies and discuss the strategies needed to adapt to these changes. Join us as we unravel the challenges, solutions, and future of lead generation in an environment increasingly focused on consumer privacy and consent.

In this engaging episode of the Lead Gen HQ podcast, we'll discuss the art of nurturing leads for long-term success. Discover why playing the long game with your leads is crucial and how it can yield impressive results over time. I'll share personal anecdotes and insights, comparing my experiences of closing leads from 2020 and 2023, demonstrating the power and potential of effective lead nurturing strategies. Whether you're in marketing, sales, or business development, this episode will equip you with the knowledge and tactics to cultivate lasting relationships with your leads, turning them into loyal customers and brand advocates. Join us as we uncover the secrets to sustained lead nurturing and long-term business growth.

In this insightful episode of the LGHQ podcast, Alex dives deep into the crucial world of lead nurturing. Discover the optimal frequency and methods for following up with leads, a challenge many small businesses face due to limited staff and systems. Starting with a thought-provoking question about your follow-up practices, this episode unpacks statistics on what separates successful companies from those struggling to convert leads. Learn how to tailor a lead nurture strategy to your business model, target the right audience, and understand the differences between MQLs, SQLs, and the ABM approach. Finally, get a walkthrough of a typical follow-up process, empowering you to transform your lead nurturing into a powerful tool for business growth.

In this solo episode of Lead Gen HQ, join Alex as he explores the role that tradeshows play in business growth. Discover the myriad benefits of face-to-face networking, learning from industry leaders, sizing up competition, forging potential partnerships, and boosting brand presence. Alex also explores how tradeshows can be a goldmine for finding new talent and aligning with companies targeting similar audiences. This episode is a must-listen for anyone looking to leverage tradeshows for business expansion and networking.

In this episode of Lead Gen HQ, we unravel the intricacies of website audits for small businesses. Join us as we explore the key elements involved in the discovery process performed by marketing companies. From assessing your online presence to deciphering demographic data, we've got you covered. 🕵️‍♂️💻

🔍 Get ready for valuable insights and learn how to leverage tools like Google Keyword Planner and Census Data to refine your digital strategy. Whether you're a small business owner or a marketing enthusiast, this episode is your roadmap to understanding and optimizing your online presence. Tune in and take the first step towards strategic growth! 🚀🎙️

In this episode of Lead Gen HQ, we will take you through the dynamic world of lead generation using lead ads on Google and Facebook. Discover the ins and outs of generating leads as we delve into a fascinating case study of an IT company. This company has harnessed the power of lead ads not only to generate appointments for their sales team but also to drive calls and schedule demonstrations with their product team.

We will break down the critical differences in cost per lead (CPL), contact rates, and conversion rates between Google and Facebook lead ads. Plus, get insider tips on optimizing your lead flow. Learn how to use Zapier to seamlessly integrate leads from Facebook and Google into your CRM and Email Service Provider, enhancing efficiency and effectiveness.

This episode is for anyone looking to refine their lead generation strategy. Whether it's targeting precision, crafting irresistible offers, or nurturing leads, get ready for a journey that could revolutionize your approach to digital marketing. Tune in and transform your lead gen game!

In this game-changing episode of Lead Gen HQ, we tackle the Education industry, breaking it down into Daycare, K-12, and Higher Ed. Learn how to create brand awareness, engage with your audience, and fill those seats—whether they're tiny chairs or lecture halls.

Read the whole research report here: https://www.prediq.io/leveraging-data-insights-to-scale-your-educational-institution/

In today's episode, we're cracking the code on lead generation specifically for legal professionals. From mastering your website to leveraging third-party directories, these 7 strategies will have you signing more clients in no time.

Download the Legal market research report here: https://www.prediq.io/transforming-your-legal-services-business-the-data-driven-advantage/

In this episode, we dive into the essential lead generation strategies for healthcare providers. Whether you're an urgent care center, dentist, or general physician, these actionable insights will help you attract and retain more patients.

To read the Healthcare market research report visit https://www.prediq.io/healing-business-growth-scaling-your-medical-practice-with-data-driven-insights/

Tune in as we explore the ultimate recipe for lead generation in the restaurant industry. From gathering reviews to email campaigns and social media engagement, we cover it all. Learn how to transform casual diners into loyal customers and elevate your business to a five-star level.

Download the Restaurant Market Research Report here: https://www.prediq.io/savoring-success-scaling-your-restaurant-business-with-data-driven-strategies/

Are your marketing campaigns hitting the mark? In this episode, we dive deep into the importance of A/B testing across various digital channels. Whether it's ads, landing pages, or email marketing, find out why you can't afford to skip this crucial step in your marketing strategy.

In this must-listen episode, we delve into the world of home improvement and construction businesses. We'll unveil market trends, customer behavior insights, and actionable strategies from our latest report. Whether you're a seasoned pro or just hammering your first nail, this episode provides you with the blueprint you need for business success. Don't miss it!

Dive into data-driven insights that could be a game-changer for your real estate business. From market trends to customer behavior, this episode unveils the key findings from our latest report, setting you on the path to real estate success.

Download the real estate market research report: https://www.prediq.io/wp-content/uploads/2023/02/Prediq-Real_Estate-Marketing-Research-Report.pdf

In this episode, we dive deep into the essential but often overlooked aspect of successful lead generation—testing. We're talking new channels, different content types, and unique engagement strategies. Learn why experimentation isn't just for scientists and how to execute A/B tests that drive results. Say goodbye to guesswork and hello to data-driven lead gen.

In this eye-opening episode, we break down the art and science of networking at conferences. Gone are the days of cold introductions and forgettable conversations. Learn how to engage, connect, and make lasting impressions that translate into valuable business relationships. Don't just attend—stand out.

Join us in this episode of Lead Gen HQ as we delve into the art of maintaining a pristine reputation on LinkedIn, with a special focus on steering clear of cold messaging pitfalls. In the competitive world of professional networking, it's crucial to strike the right balance between engagement and etiquette.

In a world where first impressions matter more than ever, this episode provides essential guidance to help you navigate the LinkedIn landscape with finesse. Whether you're a seasoned LinkedIn user or just starting, you'll find invaluable advice to enhance your professional image and generate leads without compromising your reputation.

Don't miss this enlightening conversation on Lead Gen HQ, where we help you master LinkedIn etiquette and avoid the common pitfalls associated with cold messaging. Your reputation matters, and we're here to help you protect and enhance it.

In this episode of Lead Gen HQ, we're demystifying the art of generating leads through search engine optimization (SEO). Tune in as we break down the strategies and tactics that can help your business climb the search engine rankings and drive more organic traffic to your website.

Whether you're a seasoned marketer or just starting with SEO, this episode has something for everyone looking to harness the power of search engine optimization for lead generation success. Join us as we navigate the complex landscape of SEO and uncover the secrets to generating a steady stream of leads for your business.

Don't miss out on this enlightening conversation that could transform your approach to lead generation.

Join host Alex Oliveira in this riveting episode of the Lead Gen HQ podcast as he talks to Simon Delaney, the CEO of Databowl. With over 15 years of experience and a deep-seated expertise in marketing operations, lead generation, direct marketing, and data orchestration, Simon has become a trailblazer in the world of performance marketing.

In this episode, they dive into the heart of lead generation, focusing on the critical elements that can make or break a marketing campaign. Simon shares his unique approach to lead quality, emphasizing the importance of understanding data sources and tracking them properly. Unlike many in the industry, Simon's approach is human-centric, operating with complete transparency and a goal to connect with real people.

Learn about Databowl's mission to help lead buyers filter out bad leads and collect more of the leads that convert into sales. Their lead management system provides marketers with the tools to verify, qualify, distribute, and better nurture leads, ensuring only the highest quality connections. Thanks to their advanced validation software, Databowl has rejected hundreds of millions of unsuitable leads and processed over a billion high-quality ones worldwide, enabling real-time data delivery and feedback.

Whether you are in lead buying, direct marketing, or simply interested in the mechanics of successful lead generation, this conversation is packed with valuable insights and practical advice. Simon's philosophy of looking at leads at a human level, not a data level, provides a refreshing perspective that can reshape how you approach your marketing strategies. Don't miss this opportunity to learn from one of the industry's leading minds and discover how to take your lead management to the next level.

In this insightful episode of the Lead Gen HQ podcast, host Alex Oliveira sits down with Talar Malakian, the dynamic CMO of Phonexa. As a recognized B2B, Demand Gen, and Marketing Leader, Talar's work at Phonexa focuses on building and growing platforms specifically tailored for marketers, creators, and affiliates.

Together, they delve into the cutting-edge world of AI Marketing trends, examining how Phonexa is driving innovation in Demand Gen & Affiliate Marketing through best practices. They explore Phonexa's all-in-one marketing automation software that caters to every aspect of the marketing journey including calls, leads, clicks, email, SMS, accounting, and more.

What sets Phonexa apart? Talar sheds light on their unique approach to content creation. Rather than just selling products or features, Phonexa zeroes in on delivering value to their audience. The key to this customer-centric approach? Asking their customers what they want.

Listen in to learn about the strategies and philosophies that have propelled Phonexa to the forefront of the marketing world, and how you can apply these principles to enhance your marketing efforts. Whether you're a marketer, creator, affiliate, or simply interested in the evolving landscape of marketing, this episode offers valuable insights and actionable takeaways that will inspire and inform your work.

On this episode of the Lead Generation HQ podcast, Derek Carder, COO of Frontpoint Security, discusses how to create a great customer experience for your product or service's consumers and the importance of nurturing the leads that your company compiles through either internal lead generation or third-party generators.

We also explore the unique challenges and opportunities faced by security companies in the ever-evolving digital landscape. Derek sheds light on the importance of building trust, maintaining customer satisfaction, and adapting to changing consumer needs and expectations. Discover how Frontpoint Security has revolutionized the industry by leveraging innovative strategies and technologies to capture high-quality leads and foster customer loyalty.

Whether you're a seasoned marketer in the security industry or someone curious about the intricacies of lead generation, this episode is packed with actionable strategies and thought-provoking discussions. Take a listen to learn more about Derek's approach to creating an unforgettable customer experience!

In this episode of the Lead Generation HQ Podcast, we dive into the world of lead generation strategies with an industry expert, Taras Kiseliuk, the CEO of ClickDealer.

Taras Kiseliuk shares his invaluable insights and experiences for creating effective lead generation campaigns. From leveraging the right channel to understanding consumer behavior, Taras unravels the keys to capturing high-quality leads that drive business growth.

Furthermore, we delve into the challenges and opportunities faced by marketers in an ever-evolving digital landscape. Taras discusses the impact of emerging technologies, changing consumer expectations, and the importance of adapting your lead generation strategies to stay ahead of the competition.

Join us as we uncover the secrets to mastering lead generation strategies with Taras Kiseliuk, the CEO of ClickDealer.

On this episode of Lead Gen HQ learn how actively attending conferences can make a big difference in generating leads for your B2B company!

In this episode, we dive into the importance of consistent customer  follow-up for businesses. We explore how follow-up can help build  stronger relationships with customers, increase customer loyalty, and  ultimately drive business growth. We discuss the different methods and  tools businesses can use to follow up with customers, including email  marketing, phone calls, and social media outreach. We also share  real-life examples of companies that have seen success through their  follow-up efforts. Tune in to learn why follow-up is critical to the  success of any business and how you can implement effective follow-up  strategies to take your customer relationships to the next level.

In this episode, we delve into the world of online lead generation and explore the various channels available to businesses. From social media to email marketing to SEO, we examine the pros and cons of each channel and provide insights on how to optimize your lead generation strategy. Whether you're a small business owner or a seasoned marketer, this episode will provide valuable insights and strategies to help you generate more leads and grow your business online.

On this episode of Lead Gen HQ learn about the problems of using door to door sales for lead generation and consider some alternative methods if your company is currently using a door to door strategy. 

On this episode of Lead Gen HQ learn how to effectively use the leads you get from your email subscribers while also ensuring that they receive the value they have come to expect from your company's newsletter. 

Email communication is one of the most cost effective ways to build a brand. We're not talking about spamming people here. On this episode, I'll teach the most effective strategies and tools you can use to build a subscriber base to generate more leads. We'll use a simple framework to help you succeed.

Choose The Right Tool Choose Offer & Value Prop Design & Optimize Landing Pages Create a Workflow & Automate Your Funnel Upload Lists Subscribe Button Set Up & Test Tracking Tools

On this episode of Lead Gen HQ learn about how you can effectively attract B2B customers through lead generation strategies, such as content marketing, paid search and in-person conferences. 

On this episode of Lead Gen HQ explore the best ways to enhance your website - because this is where the magic happens. From attention-grabbing copy to great web design and useful content, this checklist includes it all.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn what skills and talents to look for in your digital marketing team. Understand the key questions to ask your SEO, digital marketer, freelancer or agency to build a winning team.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ you'll learn why it’s extremely important to stay compliant when growing your brand online. We’ll discuss how to mitigate your risk by considering and acting on all compliance issues, from SSL to ADA and more.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn how to efficiently score your leads to determine if they are in the market for your product or service, if they are authorized to make that purchase, if they plan to do so soon, and more.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn the exact steps to scale your revenue via Affiliate programs that reward affiliates for each visitor or customer brought to your business by their marketing efforts.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn how social media can present big opportunities for businesses -- if you’re spending your ad dollars correctly. Identify where your target audience spends their time and create ads to test those platforms.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn how to use Search Engine Marketing to effectively create the most competitive footprint online. Gain the skills to purchase ads, choose keywords and measure results.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn to grow your business, build authority and engage with your audience through the powerful promotional tool that is email marketing. Learn the basic rules for email and new ways to grow your list.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn to understand all the ways to creatively distribute relevant content that provides value to your target audience and learn how to present solutions to your customers’ needs and influence the buying cycle.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ you will learn to help your customers focus on a single message and master the art of building better landing pages that are driven by data. Find out what works and what doesn’t, and what sparks action.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn how to create a customer-centric culture within your organization - leading to customer satisfaction and fostering a positive customer experience and the ever-desirable asset: customer loyalty.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ understand how to properly analyze your campaigns and measure success by focusing on profitability. Learn why performing A/B tests can give you invaluable insights into what should be optimized.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ discover how to most effectively utilize analytical tools like Google Analytics and Facebook Insights to gain a deep understanding of who is interacting with your digital properties, how and why.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ explore the best performing types of digital ad campaigns: paid search, display ads, video, call ads, email marketing and social media. Learn to create copy, visuals and your CTA.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn why every successful marketing campaign should be executed by a solid team, stick to an allotted and realistic budget and be based on a specific time schedule.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn to create goals and define the purpose for your campaigns using the SMART framework to ensure your goals are specific, measurable, achievable, realistic and time-specific.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ learn how to reach your target audience by creating user personas to successfully identify and target your ideal customers. Demographics, psychographics and empathy are key to reaching your customers.

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.

With marketing, there are elements of:

These three factors are always at play.

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.

In section one, the objective is to learn a system of generating leads that can be sustainable.

What is The Lead Gen 360 System?

On this episode of Lead Gen HQ, learn to help customers understand what you offer and how you're unique by establishing your brand. Define what your brand stands for and tell your company’s story in a compelling way by answering your “why.”

We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-generation-success-for-your-business/?couponCode=BFBE2CBFF494A2A46FA7 

Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable. 

With marketing, there are elements of: 

These three factors are always at play. 

You can’t always guarantee, and you can’t trust that the campaign you ran yesterday will work equally as well today. But you can educate yourself and adopt a mindset that will guarantee better results. You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance. 

The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects. 

In section one, the objective is to learn a system of generating leads that can be sustainable. 

What is The Lead Gen 360 System? 

On this episode of Lead Gen HQ, learn how to identify opportunities for new business relationships, refine marketing strategies and provide long-term value to your customers with solid business development activities.

Generating leads is hard enough, don't make it harder by ignoring your customer's needs.

Take time and analyze each step in the customer journey.

Then create a plan to elevate the delivery of your service every step of the way.

That's how you increase lead conversion and LTV (lifetime value).

Leads on Facebook

What are the basics of content marketing?

For solopreneurs and small business owners creating content on a regular basis is hard, expensive and time consuming.

In my experience, not all businesses need to create lots of content on a regular basis.

From a 30,000 foot view, it's important that marketers and small business owners first have a conversation with their customers. 

Sure, you can and should conduct keyword research, competitive analysis, yada, yada...

But for this exercise you'll need to talk to your prospects and customers. Ask them what kind of content they want.

The first steps in creating a Marketing plan is outlining your objectives, choosing your team, timeline and budget.

Once you have those questions answered you'll need to choose where to put your marketing dollars.

In my experience there's no better place to invest in your growth than improving customer care.

Even the best brands in the world do not get it right 100% of time.

There's nothing worst than having a messy customer journey and than being asked by a company to stay a loyal customer.

Increasing your budget for Lead Generation and Sales may not be the answer. 

You want to do a deep analysis of what's happening with your customer's experience.

The answers will absolutely help you make better decisions for your Marketing spend.

LinkedIn will always have a special place in my entrepreneurial journey. When I launched a Lead Generation platform, in 2011, LinkedIn was my go to place to meet new prospects, publishers and even talent. While the platform has changed over the years, I think you’ll find that like Google, the main product has remained the same. Whereas, social platforms like Facebook are really unrecognizable from when they first launched. One thing is for sure, LinkedIn is still considered the number 1 Social platform for businesses, sales teams and talent acquisition teams. But beware of hiring "LinkedIn lead generation" "appointment setting" companies to do outreach and manage communication.

LinkedIn Demographics

● 57% of global LinkedIn users are male. (DataReportal)

● While 44% of those between 25 to 30 and 37% of those aged 30 to 49 say they use LinkedIn. (Pew Research Center)

● 49% of internet users who make more than $75,000 annually use LinkedIn while only 26% of those in the $30,000 to $74,999 range use the platform. (Pew Research Center)

● 51% of internet users with a college degree or higher use LinkedIn. (Pew Research Center)

● Four out of five LinkedIn members drive business decisions at their companies. (LinkedIn)

● 174 million U.S. Workers have LinkedIn profiles. (LinkedIn)

● 30% of LinkedIn users live in urban areas. (Hootsuite)

I know, I know... You should invest time and money into both, ALWAYS!   But let's say you only have enough time and money to invest into one.  If you're in eCommerce, it's no doubt Marketing. You need traffic to  sell your products. But if you're a service provider or a company  serving businesses, then investing time and money into Sales will give  you the most ROI in the short term.

The purpose of a Landing Page is to capture leads and data to convert  into a sale. You may not need a landing page. I say this because I’ve  worked with many solopreneurs and artists over the years who had no  desire to generate a sale or a lead on their website. The only reason  they had a website was to tell visitors their story. If this is the case  for you, then you should reconsider. I like to compare a landing page  to a sales flyer or a postcard. The purpose is to help people focus on a  single message. Whereas, a brochure will promote multiple products. The  same can be said for a website vs a landing page. The landing page is a  mini version of the website with a specific goal to highlight one  thing. A landing page is actionable.   For those who have multiple products and services, you need to build a  landing page for every product and service. The good news is you can  usually get away with duplicating the design and simply editing the copy  and images.   If you’re looking to give your customers an elevated experience you  should consider  building dynamic landing pages. These landing pages are  programmed to give the user a customized experience depending on what  location they’re visiting from, what time, what device, etc.

There’s always someone trying to capitalize on the journey between you  and your customer, in turn causing friction. Why? Because there are  publishers on the internet. While they want to create a better  experience, they also want a piece of the relationship; so they’re going  to charge you per lead or they’re going to charge you a fee. They  create an opportunity for you to talk and engage with your customers,  but they also can dominate the top of the Google Search rankings. Which  means small businesses need to be versed in understanding how Lead  Marketplaces affect their industry.

Building a Lead Generation campaign isn't something you decide overnight.

You'll need to decide whether you do it in-house, hire a freelancer or an agency.

It's possible you're not ready to build one at all!

In this episode I'll give you a handful of things to think about.

For example, are my current leads and customers getting a great customer experience?

In addition, you'll want to create a list of pros and cons, the cost of the campaign, the timeline and who is going to manage it.

Whether you're an entrepreneur, marketer or leader, there's no doubt that Online Lead Generation and Digital Marketing is an area of business we're all trying to master. On this podcast, I'll share proven strategies from thousands of campaigns I've managed over the past 12 years.