Let's Talk Business

Most business owners want to grow.

But not every business is financially ready for growth.

In Episode 5 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about what it really takes to grow a business without creating a cash crisis.

They break down the reports every business owner should be reviewing, how to compare actual numbers against your budget, why revenue growth can be misleading, and how one big client or one big deal can throw off the whole picture.

They also get into funding growth, when a bank loan makes sense, when an investor may be the better option, and what business owners must understand before signing loan documents.

You'll learn: 👉 Why growth needs financial planning 👉 What reports business owners should review regularly 👉 Why higher revenue does not always mean a healthier business 👉 How one big client can distort your numbers 👉 When to use a line of credit vs a term loan 👉 Why bank relationships matter before you need money 👉 What to look out for before signing financing documents

If your business is growing, or you want it to grow, this episode will help you make sure your numbers can actually support it.

This is episode five of the finance series. -

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans -

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡Meny's Practical Pointers

1. Growth without planning is gambling. Know where you're going before you start spending. 2. Revenue is important, but profit tells the real story. 3. Don't let one big client or one great year fool you. Look at long-term trends. 4. Build banking relationships before you need money, not when you're desperate. 5. Read beyond the interest rate. The fine print can cost more than the loan itself. -

⏱️ Episode Timestamps: 00:00 – Feedback from the finance series 03:30 – The reports every business owner should review 08:00 – Budgeting, forecasting, and planning for growth 12:00 – Why past success doesn't guarantee future results 16:30 – Healthy business growth vs chasing revenue 22:00 – The danger of relying on one big client 27:00 – Risk tolerance and growth decisions 31:00 – Buying businesses and expansion mistakes 35:30 – Investors vs bank financing 41:00 – Line of credit vs term loans 45:00 – Hidden banking terms business owners miss 48:30 – Building relationships with banks 50:00 – Final takeaways –

#LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #BusinessGrowth #CashFlow #Entrepreneurship #SmallBusiness #Finance #Accounting #Forecasting #Budgeting #BusinessLoans #LineOfCredit #Leadership #PtexGroup

Most business owners think the problem is sales.

But sometimes the business is making money… and the owner is quietly draining it without realizing.

In Episode 4 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the most overlooked parts of running a business: how to pay yourself properly without damaging your company.

They break down salary vs distributions, LLCs vs S-Corps, cash flow discipline, partner compensation, and the dangerous habit of treating your business like a personal bank account. This episode is not about being cheap. It's about building a business that stays healthy long term.

You'll learn: 👉 The difference between salary, guaranteed payments, and distributions 👉 Why many business owners accidentally destroy cash flow 👉 How reckless withdrawals hurt your leadership credibility 👉 The right way to move money between your business and investments 👉 Why clean financial structure matters when selling a company 👉 How personal expenses can quietly lower your business valuation 👉 Why consistency matters more than random withdrawals

If you're building a business, taking distributions, investing personally, or running partnerships, this episode will help you think differently about money, structure, and long-term stability.

This is episode four of the finance series. –

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb - Low in cash? Reach out to Moishy for your LOAN needs: https://ptexgroup.com/loans -

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers

1. Pay yourself consistently. Random withdrawals create chaos for cash flow planning. 2. Your business is not your personal piggy bank. Separate business money from personal investments. 3. If your team is expected to control spending, leadership has to model that too. 4. Clean financials increase the value of your business when it's time to sell or raise money. 5. Before moving money, think long term. The "easy" shortcut today can create expensive problems later. –

Episode Timestamps: 00:00 – Why this topic matters 04:00 – Suspended losses and hidden tax issues 09:30 – Salary vs distributions explained 15:30 – LLC guaranteed payments vs payroll 21:30 – How partnerships should handle compensation 27:00 – The danger of draining your business 33:00 – Leadership, spending, and company culture 38:00 – Moving money properly between entities 42:00 – Add-backs, valuations, and clean financials 45:00 – Final takeaways –

#LetsTalkBusiness #MenyHoffman #SimeonFriedman #BusinessFinance #CashFlow #Entrepreneurship #Finance #Accounting #LLC #SCorp #BusinessGrowth #Leadership #SmallBusiness #PtexGroup

Most business owners don't realize they made a costly tax mistake… until it's way too late to fix it.

In Episode 3 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to break down one of the most misunderstood parts of running a business: taxes.

Not loopholes. Not gimmicks. Real tax planning.

They talk about the difference between reacting to taxes versus planning ahead, why so many business owners wait until April to think about taxes, and the expensive mistakes that happen when you don't fully understand your business structure, cash flow, and investments.

They also get into LLCs vs S-Corps, passive losses, real estate write-offs, tax projections, and why "saving taxes" can sometimes lead to terrible business decisions.

You'll learn: 👉 The difference between tax filing and tax planning 👉 Why January is already too late for many tax strategies 👉 LLC vs S-Corp explained simply 👉 Why profitable businesses still get crushed by tax bills 👉 The truth about passive losses and real estate deductions 👉 How poor bookkeeping creates tax problems 👉 Why tax decisions should never drive your entire business strategy

If you've ever been surprised by a tax bill, confused by business entities, or made financial decisions just to "save on taxes," this episode is for you.

This is episode three of the finance series. –

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb -

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers

1. Tax planning starts before year end. Once January comes, many options are already gone. 2. Don't make business decisions only to save taxes. A bad deal with lower taxes is still a bad deal. 3. Clean books create better tax planning. If your numbers are inaccurate, your strategy will be too. 4. Know your entity structure. LLCs, S-Corps, and C-Corps all impact taxes differently. 5. If you have investments, real estate, or multiple businesses, track everything in one place. Clarity matters. –

Episode Timestamps: 00:00 – Why finance knowledge matters for every business owner 03:40 – Revenue growth without profitability growth 09:30 – Collections, receivables, and becoming the bank 16:00 – Walking away from risky clients 20:20 – The mindset around taxes and business growth 24:30 – Tax planning before year end 28:10 – LLC vs S-Corp vs C-Corp explained 35:20 – Real estate losses and passive income rules 41:10 – Common tax planning mistakes business owners make 46:00 – Cash flow planning for taxes 49:00 – Final takeaways and importance of financial clarity –

#LetsTalkBusiness #MenyHoffman #SimeonFriedman #Taxes #TaxPlanning #BusinessFinance #Entrepreneurship #CashFlow #LLC #SCorp #Accounting #SmallBusiness #PtexGroup

What happens when your business looks profitable… but you still feel broke?

In Episode 2 of the finance series, Meny Hoffman sits down again with Simeon Friedman of Saul N. Friedman & Co. to talk about one of the biggest reasons businesses struggle: cash flow.

You can have strong revenue, good margins, and still constantly feel pressure around payroll, vendors, and bills. Why? Because profit and cash are not the same thing.

They break down how cash actually moves through a business, why slow receivables quietly destroy healthy companies, and how many business owners accidentally create their own cash flow problems without realizing it.

This episode is about building financial breathing room before things become stressful.

You'll learn: 👉 The difference between profit and actual cash flow 👉 Why profitable businesses still go out of business 👉 How slow receivables destroy healthy companies 👉 Why inventory and large purchases create pressure 👉 How to use cash flow projections properly 👉 The smart way to take money out of your business 👉 When a line of credit helps and when it becomes dangerous

If you constantly feel like money comes in and disappears just as fast, this episode will help you finally understand why.

This is episode two of the finance series. –

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers Cash flow is oxygen. A profitable business can still suffocate without cash. Slow paying customers are not just annoying. They can quietly kill your business. Big purchases should fit into a cash flow plan, not emotional decisions. Take money out of your business with discipline, not randomly whenever cash comes in. Even simple cash flow projections can remove huge amounts of stress and chaos. –

Episode Timestamp: 00:00 – Why cash flow matters more than most owners realize 03:00 – Profit vs cash flow explained simply 08:20 – Accrual vs cash basis accounting 14:00 – Why profitable companies still fail 18:30 – Slow receivables and collection problems 23:40 – Sales teams vs finance teams 27:00 – Inventory, equipment, and financing decisions 31:20 – Healthy cash flow habits for business owners 35:10 – Taking money out of your business the smart way 38:00 – Final takeaways and next episode preview –

#LetsTalkBusiness #MenyHoffman #SimeonFriedman #CashFlow #BusinessFinance #Entrepreneurship #SmallBusiness #Accounting #FinanceTips #BusinessGrowth #FinancialManagement #PtexGroup

Most business owners are working hard… but still have no real idea what their numbers are actually saying.

You're making decisions every day. Hiring. Spending. Growing. But if you don't know your numbers, you're not deciding… you're guessing.

This episode kicks off a brand new finance series on Let's Talk Business, where Meny Hoffman sits down with Simeon Friedman of Saul N. Friedman & Co. to break down the part of business most people avoid.

They get into why business owners avoid their numbers, what you actually need to track, and how understanding just a few key metrics can completely change how you run your business.

You'll learn: 👉 Why "ask my accountant" is a dangerous mindset 👉 The difference between guessing and actually knowing 👉 What numbers every business owner must track 👉 How margins, profit, and cash flow actually work 👉 Why clean books are behind every successful company If you're running a business and feel like you're just pushing forward without full clarity, this is where that changes.

This is episode one of the finance series. Start here! –

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Learn more about Saul N. Friedman & Co. https://snfco.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers If you don't know your numbers, you're guessing. And guessing is not a strategy. Your accountant looks backward. You need numbers to make decisions today. Track the basics. Profit, margins, and cash flow. That's your foundation. Margins matter more than revenue. Revenue looks good. Margins make you money. Clean books don't make you successful, but every successful business has them. –

Episode Timestamp: 00:00 – Why this finance series matters 02:30 – Why business owners avoid numbers 07:00 – The danger of guessing 11:30 – What numbers actually matter 18:00 – Profit vs margins explained 25:00 – Service vs product margins 30:00 – Clean books and decision making 36:00 – Final takeaways + what's next –

#LetsTalkBusiness #MenyHoffman #SimeonFriedman #Finance #BusinessGrowth #Entrepreneurship #CashFlow #Profit #Margins #SmallBusiness #PtexGroup

What actually happens when a business starts growing, but the people side is a mess?

In this episode, Meny Hoffman sits down with Chesky Weinberger, Co-Founder and COO of Topaz HR, to break down one of the most overlooked parts of business… people.

From hiring the right way to fixing culture, to knowing when it's time to step in before things fall apart, Chesky shares real, practical insights from working with companies at every stage of growth.

They talk about why most business owners wait too long to deal with people issues, how better communication can change everything, and what it really means to build a team that works.

You'll learn: 👉 How to know when it's actually time to hire 👉 What most people get wrong in the hiring process 👉 Why culture problems don't fix themselves 👉 How to handle raises and value conversations the right way 👉 Why communication is the most underrated business skill

If you're building a team, managing people, or feel like things are starting to get messy behind the scenes, this episode will give you a much clearer way to think about it. –

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Connect with Chesky Weinberger: https://www.linkedin.com/in/chesky-weinberger-436b44b2/ 📘 Learn more about Topaz HR: https://topazhr.com/ 🌍 Global services: https://topazhrglobal.com/ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

💡 Meny's Practical Pointers 1. Don't ignore people issues. Deal with them early before they grow. 2. Hire with clarity. Know the role and what success looks like. 3. Culture comes from consistency, not perks. 4. Raises should be based on real value. 5. Better communication solves most problems. –

Episode Timestamp: 00:00 – Intro and Chesky's background 03:00 – The moment that changed how he sees people 06:00 – Why people are the core of every business 08:00 – The biggest hiring mistakes business owners make 12:00 – How to hire with clarity and structure 16:00 – Interviewing tips that actually work 22:00 – Salary, value, and tough conversations 27:00 – When a business needs real HR systems 32:00 – Culture myths and what actually matters 36:00 – Fixing broken teams and communication 40:00 – How the workforce is changing today 43:00 – Topaz HR and final advice 49:00 – Rapid fire questions

#LetsTalkBusiness #MenyHoffman #CheskyWeinberger #Hiring #Leadership #Entrepreneurship #HR #BusinessGrowth #TeamBuilding #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.

Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity.

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb

—

In Episode 6 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff talk about something that quietly determines how successful you'll be in sales: your reputation.

Not your company's marketing. Your name.

Why do some salespeople become the person everyone calls in their industry, while others are constantly chasing the next lead? In this episode they break down how trust actually builds over time, and why becoming "the guy" in your space can completely change how business comes your way.

They talk about personal branding, social media, referrals, and whether a salesperson really needs to attach their identity to the product they sell. And just as important, they discuss what happens when momentum slows down and how to figure out whether the real problem is leads, strategy, or conversion.

This episode is about understanding how clients start to trust you, and how that trust turns into consistent business.

You'll learn 👉 Why becoming known in your niche changes everything in sales 👉 Whether you actually need personal branding to succeed 👉 The difference between marketing yourself and marketing your company 👉 Why copying someone else's sales style rarely works 👉 How to diagnose where your sales process is actually breaking down

If you're in sales, building a pipeline, or trying to figure out how to become the person people automatically think of in your space, this episode will change how you think about reputation and trust.

This is episode six of the sales series. Now we're talking about your sales brand. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Welcome back & setting the tone for Episode 6 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.

Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity.

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb

—

In Episode 5 of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff tackle the part of sales that breaks most people: rejection.

Not the motivational "just stay positive" version. The real version. Getting told no. Getting ignored. Following up and feeling stupid. Losing deals you thought were closed. And still having to show up the next day like nothing happened.

They break down why rejection feels personal, how to stop tying your identity to the outcome, and what strong salespeople do differently when they're hearing "no" all day.

This episode is about building stamina. Mentally, emotionally, and professionally. So you can keep moving, keep improving, and keep closing without burning out.

You'll learn 👉 Why rejection hits so hard and how to stop internalizing it 👉 How to follow up without sounding desperate or annoying 👉 What to do when you're doing the work but results aren't coming yet 👉 How to stay consistent when your confidence takes a hit 👉 When a "no" is a real no and when it's just part of the process

If you're in sales, building a business, or leading a team, this episode will help you handle rejection with a clearer head and a stronger approach.

This is episode five of the sales series. Now we're getting into rejection. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Intro 00:25 Fear of judgment vs fear of failure 02:10 "You're not a failure, the venture failed" 07:35 Topic intro: confidence, rejection, identity 09:15 Sponsor: Flow Digital + Pipedrive 11:35 Being accessible and mentorship 15:10 Trauma, fear, and doing the action anyway 20:30 Whatever it takes vs boundaries 26:45 Work life balance reality 28:25 Confidence vs self esteem 34:10 Closing takeaway + wrap ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

Sales is the engine of every business, and without the right system in place, opportunities slip through the cracks. Pipedrive is a simple, powerful CRM that helps sales teams stay organized, track deals properly, and never miss a follow up.

Flow Digital, one of the top Pipedrive experts, helps businesses implement it the right way — with smart automations, clean workflows, and reporting that gives real clarity.

🎁 Special offer Start a free Pipedrive trial and receive a complimentary 45-minute CRM setup consultation at: https://flow.digital/ltb

—

In Episode 4 of the Let's Talk Business sales series, Meny Hoffman sits down with Pinchus Shiff to discuss one of the most misunderstood topics in sales: Confidence.

They explore the difference between confidence and self-esteem, why fear is often tied to judgment rather than failure, and how successful salespeople move forward even when they feel uncomfortable.

The conversation also covers work-life balance versus entitlement, startup mentality versus boundaries, and how to recover from setbacks without allowing them to define your identity.

You'll learn: 👉 The difference between confidence and self-esteem and why it matters 👉 Why action builds confidence more than preparation ever will 👉 How to handle fear without letting it control your decisions 👉 When boundaries are healthy and when they limit growth 👉 How to separate a failed venture from personal failure

If you've ever struggled with rejection, self-doubt, or the pressure that comes with sales and leadership, this episode offers practical perspective you can apply immediately.

This is episode four of the sales series. Now we're getting into the confidence. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Welcome back & setting the tone for Episode 4 02:30 Fear of failure vs fear of judgment 06:40 When a venture fails but you're not a failure 10:20 Why sales feels lonely 13:50 Confidence vs self esteem explained 18:30 Taking action even when you're nervous 22:10 Boundaries vs entitlement in sales 26:40 Startup mode and "whatever it takes" 31:00 When fear actually interferes with your growth 35:20 Learning from failure without staying stuck 38:00 Final thoughts on confidence and moving forward ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows.

🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb

——

Why do people actually buy… and why do so many "almost closed" deals fall apart at the last second?

In episode three of the Let's Talk Business sales series, Meny Hoffman and Pinchus Shiff go straight into the psychology behind buying decisions.

This episode is not about scripts. It's not about sounding smooth. It's about understanding what actually triggers someone to say yes.

They break down the three core drivers behind every sale: problem, trust, and solution. Why most salespeople talk too much about features and not enough about real pain. Why sending proposals too early kills deals. And how to know when you're being played… versus when a buyer is genuinely serious.

From enterprise mistakes to pricing objections to letting bad clients walk away, this conversation gets real about what separates activity from actual closing.

You'll learn 👉 Why no one buys without a real problem 👉 How to know if trust has actually been built 👉 When to push for a decision and when to walk away 👉 Why some "yes" clients turn into nightmare clients 👉 How to stay in control of the sales process without manipulating

If you've ever felt like you did everything right and still lost the deal, this episode will change how you approach every sales conversation.

This is episode three of the sales series. Now we're getting into the psychology. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Why understanding buyer psychology matters 02:10 The enterprise deal story that changed everything 06:40 What people really think about salespeople 09:30 The first trigger to buy is a real problem 14:50 How to uncover pain without manipulating 19:40 Building trust before talking price 24:30 When to push for the close 28:20 Why some signed clients become bad clients 31:40 Controlling the process without being pushy 34:30 Knowing when to walk away ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

This episode of Let's Talk Business is sponsored by Flow Digital and Pipedrive.

Sales runs every business, and a proper CRM makes all the difference. Pipedrive is an easy-to-use CRM that helps teams stay organized, never miss follow-ups, and close more deals. Flow Digital, one of the top Pipedrive experts, helps businesses set it up the right way with smart automations and AI-powered workflows.

🎁 Special offer: Start a free Pipedrive trial and get a free 45-minute CRM setup consultation at https://flow.digital/ltb

---

Why do great salespeople fail in the wrong company… and average ones win in the right one?

In episode two of the Let's Talk Business sales series, Meny Hoffman continues the conversation with Pinchus Shiff, co founder of Friday, going deeper into one of the most misunderstood parts of sales success: environment and industry.

This episode isn't about motivation or hustle. It's about choosing the right place to sell, the right product to stand behind, and the right setup that lets salespeople actually win.

They break down why passion for the product matters more than talent, how the wrong industry can drain even the best salesperson, and why company culture can quietly make or break performance. From construction to payroll, from enterprise deals to quick closes, this conversation gets brutally practical about how different personalities thrive in different sales environments.

You'll learn 👉 How to choose the right industry for your personality 👉 Why liking your product isn't optional 👉 The difference between high ticket and volume sales and who each is for 👉 Why first time salespeople fail without the right environment 👉 How to tell if it's you… or the company holding you back

If you're in sales, thinking about switching industries, or hiring salespeople and wondering why results are inconsistent, this episode will save you years of trial and error.

This is episode two of the sales series. We're building this step by step. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast 🎯 Book a Clarity Session with Meny Hoffman : https://calendly.com/ptex/strategy-meeting 📲 Follow @ltbhub on Instagram and LinkedIn 📲 Follow Meny Hoffman on LinkedIn https://www.linkedin.com/in/menyhoffman/ ---

This podcast is brought to you by Ptex Group, a branding and marketing agency helping driven businesses create their next. Learn more about how Ptex Group can help you create your next at https://ptexgroup.com.

Learn more about our guest, Pinches Schiff, and Friday, the payroll platform that helps businesses run payroll simply, accurately, and on time. Learn more at https://fridayapp.com/ ——

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Why this sales series exists 01:40 Is sales really for everyone 05:30 People skills vs real sales skills 10:20 Why most people quit sales too early 15:10 Introvert vs extrovert in sales 19:40 Commission only vs salary debate 24:10 When effort is there but results are not 28:30 How to know if you picked the wrong setup ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

What actually happens when someone is good with people but keeps failing at sales?

In this episode, Meny Hoffman kicks off a brand new sales series with Pinchus Shiff, co founder of Friday and someone who has spent his entire career in the trenches of sales. Not theory. Not coaching from the sidelines. Real calls, real pressure, real wins, real losses.

This conversation tackles one uncomfortable question most people avoid Is sales really for you?

They talk about why people quit sales too early, why talent alone means nothing, and how the wrong setup can make even the best people fail. From commission vs salary to introverts vs extroverts, this episode breaks down what actually matters if you want to survive and succeed in sales.

You'll learn 👉 Who sales is actually for and who should never touch it 👉 Why being a "natural" doesn't exist 👉 How salary can quietly kill motivation 👉 Why introverts often outperform loud talkers 👉 What to look for before choosing a sales job or industry

If you are in sales, thinking about getting into sales, or running a business and wondering why growth feels harder than it should, this episode will force you to rethink everything you thought you knew.

This is episode one of a new series. We're going deep. One topic at a time. ---

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn ---

🔗 Episode Links 👤 Connect with Pinchus Shiff: 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi ---

Episode Timestamps 00:00 Why this sales series exists 02:10 Is sales really for everyone 07:40 People skills vs sales skills 14:30 Why most people quit too early 21:10 Introvert vs extrovert in sales 30:00 Commission only vs salary debate 41:50 When effort is there but results are not 55:00 How to know if you picked the wrong setup ---

#LetsTalkBusiness #MenyHoffman #Sales #BusinessGrowth #Entrepreneurship #Selling #Leadership #Mindset #PtexGroup

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business?

In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype!

They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time.

You'll learn: 👉 How to turn experience into income without sounding "salesy" 👉 Why honesty is still the best marketing strategy 👉 What separates action from just motion 👉 How to get your first big client without a fancy degree 👉 Why clarity always wins over confidence

If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself. –

🎥 Watch & Connect 📲 More episodes: https://ptexgroup.com/podcast-main/ 🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 Follow @ltbhub on Instagram and LinkedIn –

🔗 Episode Links 👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar 📘 Learn more about his work: https://rabbiissamar.com 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi --

💡 Meny's Practical Pointers 1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you. 2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step. 3. Prepare before the moment. Success rarely happens by luck, it happens because you were ready when the door opened. 4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. 5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises. –

Episode Timestamp: 00:00 – Your birthday message & purpose in business 00:40 – How to monetize your knowledge and skills 01:00 – Meny Hoffman intro and episode overview 02:50 – Gary Vee conference and early marketing lessons 05:10 – Truth in business – why honesty sells 06:30 – From mortgages to marketing + credit score tips 08:30 – Copywriting wins and direct response strategies 12:30 – Building credibility on big stages and brand value 19:20 – Personal branding vs authentic value creation 33:30 – Consistency and long-term reputation growth 43:20 – Portfolio tips + interview preparation strategies 54:00 – Coaching vs consulting and business advice 1:01:06 – Rapid fire questions and leadership takeaways -

#LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

What if generosity wasn't just a nice leadership trait, but your biggest business advantage?

In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life.

After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should.

You'll learn: 👉 Why generosity always delivers better business results 👉 The hiring mistake that costs leaders the most time and money 👉 How to build accountability that works both ways 👉 When to stop managing and start leading 👉 What Whole Life Leadership looks like on a stressful Tuesday

If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership.

Subscribe for more deep-dive conversations with real builders and leaders. –

🎥 Watch & Connect 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links 👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt 🌐 Learn More: https://businesswhitt.com 📘 John's book Checkmate: https://amzn.to/3L7WrIo 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi –

💡 Practical Pointers (Meny's Takeaways) 1. Leadership never ends—it's a daily practice. 2. Generosity pays off. Time, attention, and care go further than money. 3. Hire for ownership, not tasks. Skills can be taught, attitude can't. 4. Accountability goes both ways. Let your team hold you to your word. 5. Clarity is power. When you know where you're going, people Follow. –

⏱️ Episode Timestamps 00:00 – Generosity defined: time, talent, treasure → profit 00:30 – Leadership is lonely and why every leader needs a coach 00:53 – Show open and host intro 01:10 – Guest intro: who John Whitt helps and how 02:04 – No perfection in leadership; John's path to Whole Life Leadership 03:38 – Pandemic, reset, and lessons from reflection 04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change 05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials 08:05 – Generosity creates profit and how it actually works 10:50 – The costly hiring mistake and why to hire for ownership 13:16 – KPIs, metrics, and the 30–60 day rule for performance 15:02 – Accountability cuts both ways 16:03 – Meny's clarity session plug 17:07 – Quick wins for culture: using behavioral assessments 18:28 – B players vs A players: when "good enough" is enough 19:19 – When to stop operating and start leading 20:39 – The Whole Life Leadership event: format and outcomes 23:42 – "Stressful Tuesday" mindset: business as a vehicle for life 24:42 – Don't do it alone: advisors, coaches, and communities 26:09 – PandaDoc mention 27:04 – Where to find John and his links 28:00 – Rapid fire Q&A 29:40 – Meny's key takeaways 31:19 – Outro

Ever felt the pressure of a tough deadline? Now imagine that deadline isn't about closing a deal or finishing a project, it's about saving a life!

Meet Simcha Shain, founder and CEO of ParaFlight EMS and OrganFlights.com. With more than 25 years in emergency medical services, Simcha built a company that blends aviation, logistics, and mission-driven leadership to deliver organs and critical care when every minute counts. His work is a masterclass in building systems that hold up under pressure and leading with purpose when failure isn't an option.

In this episode, Meny Hoffman sits down with Simcha to uncover what entrepreneurs and leaders can learn from running a business that operates on life-or-death deadlines. From scaling under extreme pressure to building trust with hospitals, pilots, and patients, Simcha shares how clarity of mission fuels growth, resilience, and culture.

You'll discover: 👉 Why purpose-driven business models outperform profit-only ventures 👉 How to build systems that stay strong under pressure 👉 The mindset required to lead when every decision is high stakes 👉 Why relationships and trust are the real infrastructure of any company 👉 How to stay grounded as a leader when the mission never stops

If you're a founder, executive, or team leader who wants to learn how to lead with clarity, resilience, and purpose, this conversation is essential listening! -

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/PF7qsBP7T5g 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T -

🔗 Episode Links (Simcha Shain): 👤 Connect with Simcha on LinkedIn: https://www.linkedin.com/in/simshain/ 🌐 Learn More About ParaFlight EMS: https://paraflight.aero 🌐 Explore OrganFlights.com: https://organflights.com 📘 Book That Inspired Tzvi ("Giftology"): https://amzn.to/4gbM5CQ 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. You don't need a typical business to build something massive. Simcha saw a real problem and created a solution, proving clarity beats chasing trends.

2.Pressure doesn't have to paralyze you. Systems and preparation let leaders make fast, high-stakes decisions.

3. Purpose drives performance. A clear mission inspires teams, builds stronger culture, and creates accountability.

4. Relationships are real infrastructure. Trust with hospitals, doctors, and partners is what sustains growth.

5. Don't overcomplicate it. Start with the need in front of you, take action, and keep solving as you go. -

Episode Timestamps: 00:00 – Teaser: Simcha's stories from the field 01:18 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces guest Simcha Shain 03:04 – From paramedic to founder: Simcha's journey 07:04 – Why purpose beats profit in business building 11:00 – The systems behind ParaFlight and OrganFlights 14:50 – Leadership under pressure: lessons from high-stakes decisions 22:15 – Relationships as infrastructure: building trust with hospitals and pilots 33:39 – How to lead with clarity when the stakes are high 42:00 – Avoiding burnout: why purpose sustains performance 47:29 – Meny Hoffman's takeaways and summary

Everyone's talking about Trump's One Big Beautiful Bill, but do you know what's really inside? More importantly, how could it affect YOUR taxes, YOUR business, and YOUR family's future starting in 2025?

In this episode of the Let's Talk Business Podcast, Meny Hoffman sits down with Saul & Simeon Friedman of Saul Friedman & Company, one of the most trusted accounting firms for over 50 years. Together, they break down the most powerful tax changes, hidden credits, and financial strategies that could save you thousands or even millions if you know how to leverage them.

What You'll Discover in This Episode 👉 The real meaning of Trump's "One Big Beautiful Bill" and why the name is genius. 👉 Bonus Depreciation (100%) — how businesses can write off major purchases in a single year. 👉 R&D Credits — cash-back incentives for innovation and development. 👉 Trump Accounts for Kids — how a $1,000 government account could grow into $90,000+. 👉 Scholarship Grant Credits — a dollar-for-dollar credit for private school tuition. 👉 Estate tax exemptions and strategies that could save families millions.

Whether you're a business owner, investor, or parent, this episode is a must-listen if you want to stay ahead of the biggest tax changes in decades.

Watch & Connect 🎥 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T

Episode Links (Saul Friedman & Company) 👤 Connect with Saul Friedman & Company: https://www.linkedin.com/company/saul-n-friedman-&-company 🏢 Learn More About Their Firm: https://snfco.com/ 📩 For Accounting & Business Inquiries: (718) 232-1111

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

Key Takeaways (Meny Hoffman's Notes) 1. Plan Around Bonus Depreciation. Use the 100% write-off to reduce taxes strategically. 2. R&D Credits Are Underrated. Most businesses are missing free money they already qualify for. 3. Start Trump Accounts Early. A small annual investment can compound into massive savings. 4. Scholarship Credits = Free Tax Reduction. A direct credit, not just a deduction. 5. Your Books = Your Future. A strong set of financials is your ticket to growth and leverage.

Episode Timestamps 00:00 – Hook: The hidden power of Trump's One Big Beautiful Bill 01:21 – Let's Talk Business Podcast Intro 01:34 – Meny Hoffman introduces Saul & Simeon Friedman 04:02 – Why the bill's branding is a stroke of genius 06:33 – Key tax changes explained 14:16 – Bonus Depreciation: How it saves businesses big money 19:22 – R&D Credits: What most business owners miss 25:34 – Trump Accounts: Future-proof savings for kids 36:40 – Scholarship Grant Credits: Dollar-for-dollar tuition credit 49:27 – Meny Hoffman's final takeaways

Ever feel that rush of panic before a big presentation? What if you could command any room with total confidence, not because you were "born with it," but because you learned the code? This episode is a masterclass in exactly that.

Meet Bill Smartt. After a career as a classically trained actor, he became one of the most sought-after executive coaches, fixing the #1 thing that holds leaders back: poor communication. He's the secret weapon for executives at Citibank, Deloitte, Harvard Business School, and the United Nations.

In this deep-dive conversation, Meny Hoffman sits down with Bill to uncover his playbook for turning nervous speakers into powerful communicators, building unshakeable presence, and using simple frameworks to make any message land with impact.

You'll discover: 👉 The #1 mistake 99% of people make when they present (and how to fix it instantly). 👉 An "Actor's Trick" to turn speaking FEAR into genuine, unshakable confidence. 👉 A simple 3-part framework to structure any talk perfectly, so you're never at a loss for words. 👉 The uncomfortable exercise that is the fastest path to improving your executive presence. 👉 Why being a "natural" speaker is a MYTH, and how you can learn this skill starting today.

If you're a founder trying to inspire your team, a leader tired of being misunderstood, or anyone who wants to speak with clarity and confidence, this conversation is essential listening.

👉 Subscribe for more deep-dive conversations with real builders and leaders. –

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: [Your Full Episode Link] 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links (Bill Smartt): 👤 Connect with Bill Smartt on LinkedIn: https://linkedin.com/in/billsmartt 🏢 Learn More About Bill's Coaching: https://www.billsmartt.com 🎁 Special Offer: Mention the podcast for a FREE Team Tune-Up session with Bill.

📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. Communication is a Teachable Skill. It's not a personality trait. Skills like pausing, controlling your tone, and managing your energy can be practiced and mastered by anyone, not just "naturals."

2. Record Yourself. The Camera Doesn't Lie. This is the fastest path to self-awareness. You'll instantly see your filler words, nervous gestures, and energy levels, which is the quickest way to begin improving.

3. Use the "Past, Present, Future" Framework. For instant clarity in any situation, structure your communication this way: provide the Past (context), explain the Present (the current situation), and outline the Future (the desired outcome or next steps).

4. Connect Before You Present. Don't just jump into your slides. Start by listening to your audience first. When people feel heard, your message lands with far greater impact.

5. To Manage Nerves, Manage Your Breath. Your breath is the best physical tool to counteract a fight-or-flight response. Before any stressful presentation, take a moment for deep, controlled breathing to ground yourself and lead with calm control. – Episode Timestamps: 00:00 - Teaser: Bill Smartt's key soundbites on communication 01:21 - "Let's Talk Business" Podcast Intro 01:34 - Host Meny Hoffman introduces the episode and guest, Bill Smartt 03:04 - Meny asks Bill about his journey into communication coaching 05:12 - Bill explains his "What, How, Mindset" coaching framework 06:31 - The difference between formal presentations and general leadership communication 08:51 - The root cause of poor communication in organizations 10:32 - The importance of connecting with your audience and listening 13:41 - Ad Break: Clarity Sessions 14:44 - Topic: The difference between "Public Speaking" and "Presenting" 17:48 - How introverts can become powerful communicators 22:08 - Why you must simplify your message to be effective 25:21 - The "Past, Present, Future" Framework for structuring any talk 27:40 - The importance of practicing out loud 32:07 - Meny Hoffman's summary and takeaways begin 49:27 - Outro: "That's my conversation with Bill Smartt. My takeaways from this one..."

Ever wonder what it takes to leave a "dream job" in high finance managing billions to build something from scratch? What do you learn at the highest levels of investing that can be applied to solving messy, real-world problems? This episode is a masterclass in exactly that.

Meet Daniel Schoenbrun. After a 13-year career at institutions like Michael Dell's family office and a $73B hedge fund, he walked away to fix one of the most broken parts of healthcare. He founded Exceptional, a fast-growing software company that is making waves by solving problems most founders would never even see.

In this deep-dive conversation, Meny Hoffman sits down with Daniel to uncover his playbook for finding true product-market fit, building an elite team of "drivers," and applying the principles of high-stakes investing to the world of startups.

You'll discover: 👉 The real, unvarnished difference between VC, Private Equity, and Hedge Funds. 👉 A critical warning about the hidden dangers of taking venture capital money. 👉 How to find genuine Product Market Fit (PMF) by listening for pain signals (The "Mom Test"). 👉 Daniel's "Drivers vs. Passengers" framework for building a high-performance team with zero managers. 👉 Actionable advice on when and how to raise capital for your startup without derailing your product.

If you're a founder trying to solve a real problem, a leader building a team, or anyone curious about what it takes to bring structure to chaos, this conversation is essential listening.

👉 Subscribe for more deep-dive conversations with real builders and leaders. –

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/z-jK-coU1mo 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links (Daniel Schoenbrun): 👤 Connect with Daniel Schoenbrun on LinkedIn: https://www.linkedin.com/in/daniel-schoenbrun 🏢 Exponential (Daniel's Company): https://www.exponentialcare.ai/ 📘 Book That Inspired Daniel ("Amp It Up"): https://amzn.to/4lgRPfA 📘 Book That Inspired Daniel ("Atomic Habits"): https://amzn.to/45Gx2xP 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi -

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways): 1. Fix real problems, not trends. Daniel built Exceptional not to chase tech, but to solve a broken process in real people's lives. The market rewards clarity.

2. Ask "where's the friction?" Every manual task, especially in legacy industries like healthcare, is an opportunity for software. Start by asking what slows people down.

3. Complexity is the enemy of adoption. Daniel focused on making the product so simple and intuitive that everyone could use it. That's what makes it scalable.

4. Choose your early clients carefully. Instead of chasing everyone, Exceptional picked early adopters who wanted to innovate with them. That feedback loop made all the difference.

5. Your job as CEO is to create clarity. In a fast-growing company, confusion spreads quickly. Daniel's main job is to keep everyone aligned on what matters most. –

⏱️ Key Episode Moments (Timestamps): 1:34 – Welcome Daniel Schoenbrun, CEO of Exponential 2:56 – Daniel's Journey: From a $73B Hedge Fund to Startup Founder 7:29 – The Real Difference: VC vs. Private Equity vs. Hedge Funds 10:10 – A Founder's Warning: The Hidden Dangers of Taking VC Money 13:11 – The Problem He's Solving: Fixing Healthcare's Broken & Messy Backend 16:12 – Transferable Skills: How High-Finance Experience Built a Tech Company 20:07 – The "PMF First" Rule: Why Product-Market Fit is Everything 23:04 – The Mom Test: How to Find Real, Quantifiable Customer Pain 27:22 – Building an Elite Team: Daniel's "Drivers vs. Passengers" Framework 33:31 – The Right Time to Raise Money for Your Startup 45:38 – Key Lesson from a Billion-Dollar Org: Radical Transparency & Teamwork 48:01 – Rapid Fire Questions with Daniel 48:42 – Meny Hoffman's Final Key Takeaways

Does your business feel like it's growing faster than you can control? Are you constantly putting out fires, frustrated that your team isn't on the same page, and feeling like the vision in your head is getting lost in translation? If you're running a business that's grown fast but now feels messy and chaotic, this episode is your intervention.

Meet Tzvi Schwartz. He knows this struggle intimately. He started as an electrician and built his own contracting company with over 100 employees, experiencing all the chaos that comes with rapid growth. After selling his company, he discovered the Entrepreneurial Operating System (EOS) and became so adept at it that he helped the company he joined scale by an incredible 400%.

In this masterclass on operational excellence, Meny Hoffman sits down with Tzvi to break down the systems and mindset shifts that transform business chaos into clarity, accountability, and scalable success.

You'll discover: 👉 Why businesses often hit a "danger zone" around 8-10 employees and start to lose control. 👉 The "GWC" formula (Gets It, Wants It, Capacity) for getting the right people in the right seats. 👉 How a simple system can get your entire team rowing in the same direction (and why most leaders fail at this). 👉 The crucial difference between motivation (a short-term push) and inspiration (the real key to avoiding team burnout). 👉 The "Raft Analogy" – a powerful lesson on why the very things that made you successful can now be holding you back.

If you're a leader tired of the chaos and ready to build a company that can thrive without you being in the middle of everything, this conversation provides a clear, actionable playbook.

👉 Subscribe for more no-nonsense advice to help you learn, grow, and lead. –

🎥 Watch & Connect: https://youtu.be/XWM5yWvuwqU?si=AzKu46VPXGxZWi0T 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T – 🔗 Episode Links: 👤 Connect with Tzvi Schwartz on LinkedIn: https://www.linkedin.com/in/tzvischwartz/ 🏢 Tzvi's Company Website: https://www.mythrivability.com 🌐 EOS Worldwide (Find an Implementer): https://www.eosworldwide.com 📘 Book That Inspired Tzvi ("Good to Great"): https://amzn.to/444OFoz 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi –

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. Growth without structure burns people out. Tzvi learned the hard way. You can grow fast, but without systems, it just creates chaos. You need structure if you want to scale and stay sane.

2. Most owners wait too long to fix things. The signs are always there: overwhelm, frustration, turnover. But many owners ignore them. Tzvi says face them early, and things won't fall apart later.

3. The right team makes or breaks growth. It's not just about hiring "A-players." It's about putting people in the right seats and holding them accountable to clear expectations.

4. EOS isn't magic, it's discipline. The system works, but only if you work it. Tzvi shared how weekly meetings, scorecards, and vision alignment completely changed their results.

5. You can actually enjoy your business again. If you're constantly in the weeds, there's a better way. Tzvi helps owners to step up, lead better, and get back to the parts they love. –

⏱️ Key Episode Moments (Timestamps):

1:50 – Meet Tzvi Schwartz: From Electrician to EOS Implementer 3:01 – Tzvi's Entrepreneurial Journey & Building a 100+ Employee Business 4:27 – The Turning Point: Discovering EOS & Scaling a Company 400% 8:00 – What is EOS? The 60-Second Explanation for Business Owners 10:30 – The "We" Shift: Why Getting Everyone Aligned is a Game-Changer 13:43 – The 10-Employee "Danger Zone" Where Businesses Lose Control 17:00 – The Bottleneck is at the Top: Why Leaders are Often the Problem 18:21 – Right People, Right Seats: The "GWC" Formula Explained 35:33 – Inspiration vs. Motivation: The Real Secret to Preventing Team Burnout 41:42 – The Raft Analogy: When "What Got You Here" is Killing You Now 50:27 – Find Tzvi Schwartz Online & Learn More About His Work 51:02 – Rapid Fire Questions with Tzvi 52:14 – Meny Hoffman's Final Takeaways

Are you sure your business isn't leaving FREE MONEY on the table? What if there are overlooked tax breaks, incentives, and strategic advantages that could save you thousands, or even help fund your next big move? This episode uncovers exactly that.

Meet Gary Marx, an economic development veteran with over 35 years of experience. He's seen it all, from working inside state government to now advising companies (just like yours!) on how to navigate the complex world of incentives and smart site selection with his firm, Blue Cap Economic Advisors.

In this eye-opening episode of Let's Talk Business, Meny Hoffman gets Gary to pull back the curtain on how businesses of all sizes can unlock significant financial benefits and make game-changing strategic decisions often hidden in plain sight.

You'll discover: 👉 How to find and secure "hidden" state & local incentives (think tax credits, grants, and more!). 👉 The critical factors for smart site selection that go way beyond just the cost of real estate. 👉 Why states want to give money to certain businesses & what they're looking for. 👉 Costly mistakes businesses make that leave them missing out on massive savings & benefits. 👉 Insider tips for navigating government programs and making economic development work for you.

If you're a business owner, entrepreneur, or leader looking to expand, relocate, cut operational costs, or simply maximize every available financial advantage, you cannot afford to miss this conversation.

👉 Subscribe for more insider knowledge to grow your business smarter. –

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/sK57BUHphcs 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb/ 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links (Gary Marx): 👤 Connect with Gary Marx on LinkedIn: https://www.linkedin.com/in/garyrmarx/ 🏢 Blue Cap Economic Advisors (Gary's Company): http://www.bluecapeconomicadvisors.com 📘 A Book That Inspired Gary ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi –

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. You can negotiate way more than you think. Most people think "incentives" means tax breaks. But Gary explains how local cities will help with things like better lighting, signage, sidewalks, even speeding up your permit process, if they believe your business brings value to the area.

2. Hiring is the #1 deal breaker. Every serious business leader Gary works with asks one thing first: Can we find the right people here? If the labor isn't there, nothing else matters. So if you're considering a move, always start by looking at the local workforce.

3. Government help is real — you just need to ask the right way. States and cities actually want to help. But they're not always shouting it from the rooftops. Gary shows how to find the right contacts, ask the right questions, and unlock the support that's already sitting there.

4. American manufacturing is quietly coming back. Between tariffs and supply chain issues, more companies are moving parts of their business back to the U.S. And guess what? Local governments are ready to help — especially if you're creating skilled jobs.

5. Small towns care more than big cities. In big cities, hiring 20 or 30 people doesn't make headlines. But in smaller towns? That kind of growth matters — and they'll often roll out the red carpet for you. That's where Gary helps companies find opportunities others don't even notice. –

⏱️ Key Episode Moments: 1:05 – Welcome to Let's Talk Business 1:25 – Meet Gary Marx: Economic Development Expert 2:33 – Gary's 35+ Year Journey in Economic Development 7:07 – Untapped Potential: Incentives for EXISTING Businesses 8:46 – The Power of Asking: How Local Gov HELPS Small Businesses 13:54 – Starting Point: What Gary Marx Asks Businesses First 18:05 – Top CEO Concerns: Labor Availability & Market Predictability 20:28 – Why States PAY: The Drive for Jobs, Investment & Tech 23:45 – Hot Trends: Targeted Industries & The Southern Shift 26:22 – Re-shoring US Manufacturing & Current Market Dynamics 32:25 – Connect with Gary Marx & Blue Cap Economic Advisors 33:00 – Rapid Fire Questions with Gary Marx

Feel like your hard work isn't delivering the breakthroughs you deserve? Ever wonder what truly separates a dedicated pro from a thriving CEO? This episode reveals the unvarnished truth.

Meet Simcha Beller, a leader who climbed from cold calling for a job to CEO of renowned luxury design firm Yossi G Design. He didn't have success handed to him; he earned it.

In this powerful Let's Talk Business episode, Meny Hoffman dives deep with Simcha, unpacking the "brutal truths" and practical strategies behind his incredible journey to sustainable growth and authentic leadership.

You'll discover: 👉 Simcha's path to CEO: initiative, sacrifice, and trust. 👉 The "brutal" mindset shifts essential for leveling up your leadership. 👉 Why your hard work might not be paying off (and what to change). 👉 Actionable ways to find clarity and focus in business chaos. 👉 Beyond 10-step plans: What actually drives sustainable success.

If you're an aspiring leader feeling stuck, an entrepreneur facing growing pains, or an executive needing fresh perspective on what it really takes, this conversation is a goldmine.

👉 Subscribe for more no-nonsense advice to learn, grow, and lead. –

🎥 Watch & Connect: 🔗 Listen to the Full Episode Here: https://youtu.be/G0lj_dCgWNg 🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone 📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/ 📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/ 📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/let'stalkbusinessltb 📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast 📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1 📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T –

🔗 Episode Links (Simcha Beller): 👤 Connect with Simcha Beller: https://www.linkedin.com/in/simchabeller 🏢 Yossi G Design Website: https://yossig.com 📸 Yossi G Design on Instagram: https://www.instagram.com/yossigdesign/ 📘 Book that inspired Simcha ("Think and Grow Rich"): https://amzn.to/43e25iN 📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi –

💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

1. Don't wait for the perfect job — create it. Simcha didn't wait for someone to hire him. He showed up, added value, and proved himself into the role he wanted.

2. Before you fix something, make sure it's actually broken. Not everything needs to be reworked. Simcha learned the hard way that changing what's already working can do more harm than good.

3. CEO and COO are two different brains. A CEO lives in the future. A COO lives in the now. Mixing the two can slow both down; know which one you're playing.

4. Branding isn't how you look, it's how well you connect. Your messaging and customer experience need to click with what people actually want. If it doesn't feel like a fit, they won't buy.

5. Clarity doesn't come from thinking harder. It comes from asking the right questions—to yourself, your customers, and to your team. You don't need all the answers, just better ones. –

⏱️ Key Episode Moments (Timestamps):

0:00 – Welcome & Episode Preview 1:14 – Meet Simcha Beller, CEO of Yossi G Design 5:25 – Simcha's Journey: Cold Calls, Sacrifice & Finding His Path 10:53 – The Path to Leadership: From Operations to COO, then CEO 23:58 – CEO vs COO: Understanding the "Brutal" Mindset Shift 32:57 – Navigating Critical Founder & CEO Dynamics Successfully 38:11 – Warning: Understand THIS Before Changing Your Business 42:40 – How to Find True Clarity Amidst Business Chaos 48:56 – Branding & Customer Insight: The Real Keys to Connection 54:58 – Beyond 10-Step Plans: Simcha's Core Advice for Success 56:52 – Rapid Fire Questions with Simcha Beller 58:27 – Meny's Key Takeaways & Final Thoughts

If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible.

From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey's companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity.

In this episode of Let's Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.

You'll hear: 👉 How being broke and jobless led to a marketing career 👉 Why some brands get stuck at $5M—and how to break past it 👉 The real difference between working in vs. on your business 👉 A breakdown of Trey's COMPASS Method that's helped scale dozens of brands 👉 How to stay sharp as a leader—without losing touch with the work

Whether you're bootstrapping a startup or scaling something fast, this is a must-watch.

👉 Subscribe for more deep-dive convos with real builders. –

🎥 Watch next: 🔗 Full Episode 🎯 Book a Clarity Session 📲 More Episodes 📲 Instagram 📲 LinkedIn 📲 Facebook 📲 WhatsApp Status 📲 WhatsApp Group –

🔗 Episode Links: 📘 Tray's Life Changing Book 🎙 Trey's Podcast – 10 Minute Masterclass 🏢 Herald (Trey's Company) 👤 Trey's LinkedIn 📩 For promotions & inquiries –

💡 Practical Pointers from this Episode: 1. Start even if it's not perfect. Trey didn't wait for the perfect plan—he just started. You learn more by doing than thinking. 2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it'll pay off. 3. Get clarity before action. Ask what's working, what's not, and what's missing. Don't guess—diagnose. 4. Work on the business regularly. Don't wait for a crisis. Step back quarterly (or weekly) to course-correct. 5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them. –

⏱️ Episode Highlights: 00:00 – Welcome to Let's Talk Business 02:11 – From seminary to $95K in debt 05:00 – The real start: losing both jobs and betting on himself 09:07 – Lessons from building marketing agencies 13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs 18:32 – Why culture and accountability go hand in hand 23:44 – What Trey's doing now with Herald 27:16 – The full breakdown of the COMPASS Method 33:38 – Why messaging is usually the weak link 35:33 – Hearing your customers clearly (and often) 37:27 – How to actually work on your business every quarter 43:47 – What's still on Trey's bucket list

In this episode of "Let's Talk Business," Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses.

Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies.

They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients.

This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you're just getting started or thinking about your next chapter.

-

This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.

Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.

Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.

-

Book a Clarity Session with Meny Hoffman

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Seth's Life Changing Book

Vstock Transfer

ShareMedia

Seth's LinkedIn

For promotions & inquiries

Episode Timestamps

00:00 – Welcome to Let's Talk Business 01:27 – Meet Seth Farbman: builder, seller, and storyteller 03:02 – From lawyer to multi-exit entrepreneur 04:21 – The ups and downs after selling Vintage Filings 07:59 – Should you build a company to sell? 09:17 – Structuring your business for a successful exit 14:47 – Why non-competes matter more than you think 20:00 – What matters most: relationships, not just revenue 25:16 – The power of consistent messaging & storytelling 28:11 – How Share Media and LinkedIn marketing began 34:31 – AI's role in content creation today 35:46 – Advice for entrepreneurs in today's economy

Practical Pointers

Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking. CRM isn't optional. It's not exciting—but if you're not tracking your relationships and staying top-of-mind, you're leaving a lot on the table. Details matter. Sometimes it's not the pitch, the deck, or the product—it's the person answering your phone that wins you the client. Learn to tell your story. Your story, is what connects people to your business. And if you don't tell it, someone else will—and not the way you want. The exit isn't the end. You've still got to show up, keep growing, and stay aligned with who you are and what you're about.

In this episode of "Let's Talk Business," Meny Hoffman welcomes Dr. Daren Martin, a business strategist and best-selling author, to explore the transformative power of company culture. They delve into the significance of culture, not just as a part of the game but as the game itself, and discuss how it can be assessed and improved within a company.

This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.

Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.

Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.

Episode Links :

Book a Clarity Session with Meny Hoffman

https://www.darenmartin.com/bookstore

https://www.youtube.com/@DarenMartinPhD

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Episode Timestamps

Practical Pointers

Spend time with employees in various roles to understand their day-to-day challenges and successes. Show genuine interest in their work and listen to their insights.

Offer employees the autonomy and decision-making power akin to that of an owner. Recognize their potential to contribute to the company's success and trust them with more responsibility.

Develop a clear, actionable mantra that reflects the values and goals of the company. This helps employees understand and align with the company's vision and mission.

Implement a system of recognition to motivate employees. A simple thank you or a public acknowledgment of hard work can significantly boost morale.

Understand that culture is more about how employees feel and how engaged they are, rather than just perks. Cultivate an atmosphere where employees look forward to coming to work and are proud of their contributions

In this episode of "Let's Talk Business," Meny Hoffman sits down with Jay Owen, a dynamic entrepreneur who founded his own marketing agency as a teenager. Together, they navigate Jay's entrepreneurial journey and share pivotal business insights.

This episode is brought to you by Ptex Group's One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.

Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group's expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.

Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.

Links :

http://aiwithjay.com

http://linkedin.com/in/jayowen/

https://ptex.co/pandadoc

Episode Timestamps :

PRACTICAL POINTERS:

Ensure that marketing efforts are not just expenses but are generating returns. This involves strategic planning and measuring outcomes effectively

Even if your business is referral-based, ensure your online presence is strong. Customers often research online before engaging, so maintaining an up-to-date and positive digital footprint is essential

Use AI tools like ChatGPT to save time and improve efficiency in tasks such as content creation, customer engagement, and internal processes. AI can also enhance decision-making by providing quick insights and solutions

As AI evolves rapidly, continuously seek out new tools and ways that AI can benefit your business operations, keeping your workflows efficient and competitive

Develop a clear marketing plan before diving into execution. Avoid starting with SEO or social media without a proper strategy, similar to building a house without a blueprint

In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture.

Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states.

https://ptex.co/pandadoc

https://www.risearchitecture.com/

Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, "You must do it my way," you're likely to lose a lot of people pretty quickly.

One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture.

The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results.

When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand what's expected of each of you. If you don't, the business may fall apart - or on the contrary, it may work great, but you're doing all the work even though you're splitting the profits.

In this rerun episode of Let's Talk Business, we revisit a captivating conversation that dives deep into the essence of strategy in scaling a business successfully.

Join your host, Meny Hoffman, as he sits down with Simon Severino, the author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast.

https://ptex.co/pandadoc

http://www.strategysprints.com/

The importance of adjusting pricing strategies and effectively communicating the value proposition is discussed. Simon and Meny talk about how businesses can consider increasing their prices by leveraging client testimonials and focusing on delivering and showcasing tangible value to their customers.

Simon introduces the idea of return on luck, which reflects the impact of experimentation on business success. Running marketing and sales experiments regularly helps businesses seize opportunities akin to creating one's luck through strategic actions and learning faster than competitors.

Simon shares his insights and excitement about blockchain technology, describing it as transformational like the internet. The potential changes to business operations, finance, and global trade are profound, signaling the importance for business leaders to understand and integrate blockchain into their future strategies.

Develop standard operating procedures (SOPs) for various roles to enable effective delegation and reduce reliance on any single individual.

Regular inspection of key metrics is vital for ensuring alignment with business goals and for effective decision-making.

In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success.

Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands.

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storytribemedia.com

Yoel's Links

Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired.

Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel's journey from YJ Studios to managing a team for illustration.

Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies.

Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books.

Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.

In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Prophet. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience.

Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design.

Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact.

Select one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone.

Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery.

If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale

Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments.

Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.

In today's rerun episode of Let's Talk Business, we're diving back into a compelling discussion on the power of authenticity and purpose in driving business success. Join your host, Meny Hoffman, as he reconnects with Berel Solomon, a dynamic entrepreneur and the founder of Wealthy Commercials and Wealthy Executive Coaching.

Throughout the conversation, Berel provides insights on building strong teams, effective delegation, and the impact of genuine, purpose-driven branding. His candid anecdotes and practical advice offer listeners a roadmap to integrating personal values with professional goals for sustained business success.

Tune in to this episode for an enriching conversation that marries the heart of entrepreneurship with actionable business strategies. Whether you're facing challenges in your family business, seeking to explore new ventures, or looking to inspire your team, this discussion with Berel Solomon promises invaluable takeaways.

Berel Solomon talks about the challenges of working in a family business, especially with his father and brothers. The key takeaway is the importance of maintaining professional relationships and sometimes seeking external help, like hiring a mentor to mediate conflicts. Berel Solomon discusses being in one's "zone of genius" rather than just following a passion. He shares insights on how operating within this zone allows for greater success and fulfillment. He contrasts this with simply making money, emphasizing that true success comes from aligning one's work with personal strengths and passions. Berel reveals how he juggles several business ventures, a documentary, and personal commitments by utilizing technology and delegating tasks. He highlights the importance of focusing on high-value activities and outsourcing less critical tasks, underscoring effective time management and prioritization. Berel's mission is to bring awareness about God and spirituality through his work. He emphasizes that his end goal is to connect people to the one above, regardless of the means, whether through business ventures, social media, or upcoming projects like his documentary. Berel explains how COVID-19 impacted his business structure. He trimmed down his workforce to retain only the most committed employees. This adaptation not only sustained but also streamlined his business operations, suggesting that crises can present opportunities for re-evaluating and optimizing business practices.

https://www.linkedin.com/in/berel-solomon/

https://www.wealthyco.com/main

http://berelsolomon.com/

In today's rerun episode of Let's Talk Business, we're thrilled to revisit a highly engaging conversation on the critical role of company culture, leadership, and conflict resolution in scaling a business. Join your host, Meny Hoffman, as he speaks with Dr. David Kaplowitz, a former top chiropractor who transitioned into a respected business coach specializing in leadership development and organizational culture.

Don't miss this episode filled with valuable strategies and real-world examples of effective business leadership.

https://ptex.co/pandadoc

https://www.rockspringcoaching.com/

https://www.linkedin.com/in/davidkaplowitz/

In today's rerun episode of Let's Talk Business, we're excited to revisit a foundational conversation with Adam Lean, a seasoned accountant, business owner, and founder of the CFO Project.

Hosted by Meny Hoffman, this episode focuses on the crucial importance of understanding and managing business finances, especially for entrepreneurs driven by passion rather than numbers.

Implement scorecards to track weekly performance, helping you make informed decisions in real-time rather than waiting for quarterly or annual reports.

Understand that accountants focus on historical data and compliance, while CFOs offer strategic planning for future growth and profitability.

If hiring a full-time CFO is too costly, consider virtual CFO services to get strategic financial advice at a fraction of the cost.

Evaluate all expenses to ensure they're contributing to making money. Avoid cutting costs randomly, as this could harm business operations.

Instead of relying solely on industry standards, benchmark your performance against your past results to gauge progress and improvement accurately.

https://ptex.co/pandadoc

https://thecfoproject.com/

https://www.linkedin.com/in/adamlean/

Today, we're thrilled to have Laibel Schwartz—a dynamic and multifaceted entrepreneur—joining us. Laibel's journey is nothing short of inspirational. From starting as a wedding photographer to evolving into a pioneer in video content creation, Laibel has navigated the ever-changing landscape of business with unyielding authenticity and creativity.

In this episode, we're delving into Laibel's extensive experience, gleaning insights from his mastery in storytelling, his emphasis on human connectivity, and his drive to create sustainable business models.

https://ptex.co/pandadoc

http://www.laibel.com/

https://www.linkedin.com/in/laibelschwartz/

Laibel Schwartz emphasizes the balance between technical skills and emotional connection in his photography business. He maintains humility in his personal life while being outgoing professionally, which helps him connect deeply with clients and offer a personalized experience. This theme highlights the need for authenticity alongside professional demands in client interactions.

Laibel Schwartz highlights the necessity of genuine business representation to prevent customer disappointment. He advocates for traditional photography over Photoshop to preserve authenticity in headshots. This belief centers on the idea that authenticity builds trust and connection with clients, fostering long-term relationships instead of short-term misrepresentations.

Laibel Schwartz emphasizes the impact of gratitude and personal stories on workplace dynamics, especially in healthcare projects. His approach highlights the importance of storytelling and emotional engagement to strengthen connections among employees and clients, enhancing both the work environment and relationships.

Schwartz and Hoffman highlight how storytelling enhances real estate projects by fostering emotional connections rather than mere transactions. Schwartz mentions a project at Pure Village that reflects developers' personal dreams. They argue that authentic storytelling in marketing deeply resonates with potential clients, making projects more attractive.

Meny Hoffman and Laibel Schwartz highlight society's focus on weaknesses over strengths and recommend surrounding oneself with those who have complementary strengths. Laibel also notes that valuing others' skills and giving compliments can enhance positivity, emphasizing the importance of recognizing individual strengths.

In today's episode of Let's Talk Business, we are excited to present a compelling conversation with Shulem Berkowitz, an esteemed leadership coach and business strategist.

Hosted by Meny Hoffman, this episode dives deep into the intricate journey of transforming from a skilled craftsman to an effective leader.

Shulem recounts his own transition from excelling in writing, graphic design, and printing to embracing his role as a leadership coach.

His journey underscores the challenges and rewards of moving beyond personal accomplishments to empowering others. Highlighting the fundamental distinctions between consultants, coaches, and therapists, Shulem and Meny explore how each role uniquely contributes to business success.

Listeners are taken through practical strategies for overcoming bottlenecks, such as temporarily stepping away from daily operations and identifying delegable tasks. Shulem emphasizes the importance of focusing on the 20% of crucial tasks that leaders must handle themselves and trusting the team with the rest. This episode also sheds light on self-awareness and growth, encouraging leaders to recognize their unique strengths and leverage them effectively.

The discussion extends to company culture, where Shulem highlights the necessity of clear communication and value alignment. Drawing parallels between organizational success and the leader's personal development, he illustrates how achieving business goals is intertwined with personal growth and overcoming internal barriers.

Whether you're an emerging leader or a seasoned entrepreneur, this episode provides a wealth of knowledge to help you transcend challenges and achieve sustainable growth.

Pratical Pointers

Shulem's journey illustrates the importance of transitioning from a hands-on entrepreneur to an empowering leader. By focusing on enabling team members and embracing leadership roles, individuals can foster business growth and personal development.

Recognizing the unique contributions of consultants, coaches, and therapists can help individuals and organizations leverage the right expertise at the right time. This understanding is crucial for overcoming obstacles and achieving organizational goals.

Leadership effectiveness is closely tied to self-awareness and continuous personal development. Shulem emphasizes the significance of understanding one's strengths and delegating tasks to create space for strategic leadership.

Shulem highlights the necessity of aligning company culture with shared values and clear communication. Leaders should articulate their goals and foster a supportive culture to ensure that team members act in ways that reflect the company's ethos.

Shulem's experience underscores the importance of seeking external support and being open to help. Understanding that asking for assistance is a strength rather than a weakness can lead to greater success and continuous growth, both personally and professionally.

PandaDoc

Rock Leadership Solutions

Sholem's Linkedin

In today's episode of Let's Talk Business, we're thrilled to revisit an enlightening discussion on the intricate balance between personal charisma and business branding. Join your host, Meny Hoffman, as he dives deep with Bentzi Elkouby, an accomplished entrepreneur who transformed a friend's coaching business into a flourishing enterprise without any prior business experience.

Pratical Pointers :

Bentzi emphasizes the importance of proving business concepts and ensuring financial stability before expanding. His story serves as a reminder that strategic planning and cautious financial management are crucial, particularly in people-oriented businesses, to achieve sustainable growth.

The discussion highlights the challenges of managing dual identities as a business owner and public figure. Bentzi shares strategies for maintaining clear boundaries between personal charisma and professional expertise, illustrating how separate mission statements for personal and business brands can enhance both interactions.

Bentzi's success story illustrates the value of building and maintaining a strong professional network. Engaging with peers and mentors provides diverse perspectives and opportunities, which can be pivotal for personal growth and business success.

Bentzi emphasizes that a customer-centric approach not only builds loyalty but also drives innovation by encouraging feedback and iteration.

Transitioning from an ESL teacher to a successful entrepreneur, Bentzi highlights how constantly acquiring new skills and adapting to changing business landscapes can drive growth and innovation.

In today's episode of Let's Talk Business, we are thrilled to share this conversation with Morri Chowaiki, a successful entrepreneur, Shark Tank alum, and head of sales and special partnerships for Daymond John's Shark Group. Hosted by Meny Hoffman, this episode dives deep into Morri's extensive experience in business, offering listeners invaluable advice on pitching, partnerships, and entrepreneurial resilience.

Resources :

Morri's Linkedin

The Shark Group

Panda Doc

Practical Pointers

Learning from mentors and industry icons can provide invaluable guidance in one's entrepreneurial journey. Mentors offer experience-based insights and advice that can accelerate personal and professional growth. Morri emphasizes the importance of authenticity in building lasting business relationships. Genuine interactions foster trust and loyalty, which are essential for sustainable success. A strong support system, both personally and professionally, is integral to entrepreneurial success. Morri's experience illustrates how surrounding oneself with supportive individuals can provide encouragement, advice, and resources during challenging times. Insights from industry icons like Kevin O'Leary and Mark Cuban emphasize the necessity of balancing professional ambitions with personal life. Achieving this balance is crucial for long-term success and personal well-being. Morri's journey is a testament to the power of resilience, demonstrating how maintaining a strong and adaptable mindset can help navigate both personal and professional obstacles. This quality enables individuals to persevere in the face of setbacks and continue striving toward their goals.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an inspiring discussion with Isaac Bardos, a renowned business coach, public speaker, and former college athlete. Hosted by Meny Hoffman, this episode delves into Isaac's remarkable journey from being underestimated to achieving success in various fields.

00:00:00 - Discovering Your Calling 00:12:09 - Leading With Purpose and Resilience 00:24:06 - Metrics and Scaling for Business Growth 00:35:11 - Mastering Focus and Adaptation in Business 00:40:32 - Embracing Vulnerability for Business Growth 00:49:22 - Effective Leadership and Business Strategies

Pratical Pointers :

"Having a calling" doesn't mean that you're going to save the world; it means that you find yourself in a certain situation at a certain time - and you showed up and did what had to be done.

Leadership is effective when a leader demonstrates empathy by showing up, participating, and above all listening. That will encourage your employees to follow where you lead them more than simply issuing orders from above.

Although leaders like being seen as the experts who know everything, people will look to you for guidance and open up to you if you are willing to be vulnerable and open up to them, too.

Great business leaders are like great coaches: they look at themselves and their opponents in order to discover the patterns. If you're not sure where something is going, zoom out, notice the patterns, and that will help you figure out the most appropriate steps to take and what steps to avoid.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected world of real estate financing with the knowledgeable Yankie Markowitz, CEO of SBA Loan Group.

00:01:34 - Small Business Financing With Yankie Markowitz 00:03:31 - Government-Funded SBA Loan Program Overview 00:08:01 - Small Business Financing Options 00:09:20 - Real Estate Financing and SBA Loans 00:12:31 - SBA Lending to Startups 00:21:32 - Educating Business Owners on Risk 00:22:20 - Real Estate Investment vs. Company Ownership 00:26:51 - Strategic Real Estate Growth and Profit 00:27:29 - Real Estate Financing Decision Dilemma 00:31:02 - Real Estate Financing for Business Growth 00:33:22 - Understanding Business Owners Through Numbers 00:36:46 - Optimizing Inventory and Maximizing Profits 00:37:11 - Understanding Numbers and Strategic Business Planning 00:43:47 - People, Process, Product in Business 00:49:02 - Personal Background and Hospitality Values

One of the safest bets is that real estate appreciates over time - almost no matter what. It may take a while before it happens, but if your business can afford to do so, be your own landlord and own your own facility.

Every business owner hopes and expects to grow as quickly as possible. When investing in real estate - or, frankly, anything - keep this in mind so that you don't find yourself with a ten year commitment to a building that you outgrow in half that time.

Make sure to speak to your accountant at least once a quarter, and prepare an interim financial statement for that period. Being ignorant of your actual numbers is one of the biggest mistakes you can make, so avoid the problem by regularly updating your statements and being aware of what those numbers really mean.

If you're a business owner, you can outsource a lot but you can't outsource the fundamental strategy of where the company is going to go, and what goals it has to reach.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development.

Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life.

Stephan Spencer's journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence. In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success. The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research. Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.

When you plan to redesign your website and you want to make sure that you're optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you're not.

Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That's the way you can have the best of both worlds.

If you hire a professional firm to help you with SEO, don't just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm's clients' URLs and use various tools to verify that the results are to your satisfaction.

Social media presents two obvious problems: first, you're subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won't matter how long they've been up.

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ronzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling.

Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability

Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of "The Fastest Growing Companies" and "Organize Chaos" podcasts as well as the author of the best-selling book "The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You."

http://www.trainual.com/

http://www.thebusinessplaybook.com/

https://www.ptex.co/pandadoc

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O'Brion—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career.

Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets.

Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice. O'Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business's ability to succeed in a crowded market.

Gerry Website

Linkedin

They Buy Your Because

Panda Doc

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.

Episode Timestamps

Practical Pointers that can learned from this episode :

Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships. Don't waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?" Start with serving rather than selling. Begin your meetings or calls with, "What's the biggest challenge you're facing right now that I might help with?" When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it's been a while since we last connected, and I wanted to make sure your needs are still being met."

Links :

https://ptex.co/pandadoc

https://thenewgameofselling.com/

https://www.youtube.com/user/mitchaxelrod

https://www.facebook.com/mitchaxelrod

Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler

Episode Links:

TauberSolutions.com

Chaim WhatsApp

Panda Doc

Practical Pointers from this episode :

Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey. Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments. If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps. For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively. Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world.

Connect with Guy

Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Resources mentioned:

In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0."

Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights.

In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise.

Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making.

Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership.

https://ptex.co/pandadoc

https://keap.com/lp/keap-growth-and-freedom-playbook

http://ptexgroup.com/goals

https://conquerthechaosbook.com/

http://keap.com/

That's my conversation with Clate Mask. My takeaways from this one:

Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom.

Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness.

Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth.

Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise.

Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis.

Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes.

For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch's, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market.

Mr. Lubinsky writes a weekly "The Business Monitor" column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.

The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message. Marketing's core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality.

lubicom

https://ptex.co/pandadoc

In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery.

www.getuwired.com

Linkedin

PandaDoc

That's my conversation with Dobbin Buck. My takeaways from this one:

Effective leadership requires balancing humility and accountability. Leaders should recognize that they don't have all the answers and must rely on their team's expertise while maintaining clear metrics and goals to ensure everyone stays aligned and productive. Transitioning to a fully remote work environment can be challenging but manageable with enhanced communication strategies. Regular morning meetings, mentorship programs, and team-building events can help maintain a strong company culture even when working remotely. Regular and transparent communication is key to synchronizing vision and operations within a company. Weekly and daily meetings to discuss goals, performance, and potential optimizations help keep everyone on the same page and moving toward common objectives. Deep relationships within teams are fundamental to a thriving company culture. Investing in team-building activities and events fosters connectivity and collaboration, crucial for a cohesive and motivated workforce. Training and empowering middle management to become optimizers within the company is crucial. By giving them ownership and responsibility, you foster a culture of continuous improvement and innovation, essential for long-term success

In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises.

As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies.

The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership.

We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises.

Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies.

We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor.

https://ptex.co/pandadoc

https://www.georgepataki.com

That's my conversation with Former Governor George Pataki, my take away from this one:

While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events.

Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times.

Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader.

A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future.

In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively.

This is episode rerun with Rabbi Steven Burg from Episode 159

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let's Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach.

Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes onSpotify,Apple Podcasts, or wherever you get your podcasts!

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won't do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

Timestamps:

Practical Pointers:

You often hear people say that we shouldn't mix family and business. But that's not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed. Even when you have bite-size goals on the way to the big vision, you still need accountability. That's why having a partner is essential: a spouse, a coach, or someone else who will make sure that you're doing what you set out to do. It's important to have a big and impressive vision; but you'll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second. Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there's no reason to believe that failure is likely. You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal.

Connect with Schmuel on LinkedInand Instagram. Visit his websiteto think deeper, leave inspired, and achieve the extraordinary!

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes onSpotify,Apple Podcasts, or wherever you get your podcasts!

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I'm so excited to welcome our guest, Nesanel Moeller founder of Purple Stairs

Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.

Moreover, Nesanel talks about his transition from social work to operations and recruiting, as well as the lessons he has learned from his experiences in building a software SaaS business. He shares advice for business decision-making, common misconceptions about automation, and his vision for the companies he works on.

This and so much more only on the Let's Talk Business Podcast. Let's get right to our conversation with Nesanel Moeller.

To watch or listen to this episode, visit: https://ptexgroup.com/podcast/

Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast

Focus on honesty and realistic evaluation when advising individuals on their potential for increased value in the job market, promoting trust and credibility within the recruitment industry.

Implement systematic onboarding processes to ensure a positive employee experience and facilitate a smooth transition for new hires, ultimately contributing to higher employee retention.

Maintain a balance between automation and personalized interactions in recruitment processes to efficiently handle a large volume of candidates while preserving the human element in the hiring experience.

Take a step back and carefully assess decisions before making them to minimize potential setbacks and ensure strategic, well-informed choices when building and expanding companies.

Learn from successful business principles, such as those found in "Profit First" by Mike Mikalowitz, to optimize financial strategies and savings within a growing business venture.

TIMESTAMPS :

00:00 Podcast episode featuring Nassan Muller on recruiting. 03:49 Transition from consulting to recruiting in Penguin. 07:23 Automation reducing value, budget cuts affect job market. 10:08 Recruiting challenges due to lack of clarity. 13:00 Purple Stairs: solving recruiting pain points online. 17:34 Questions about platform benefits for non-traditional recruiting. 21:32 Seeking job satisfaction and fair compensation concerns. 25:18 Economic challenges make job market tough. 27:47 Create profile, attract candidates, benefit companies' needs. 30:41 Software project involved investors, planning, design, development. 33:42 Developing systems for new employee onboarding challenges. 36:53 Communication before starting job is important. 40:15 Nisana Muller's advice for job market success.

GUEST BIO :

Nesanel Moeller has extensive experience in operations and management consulting, specializing in driving business growth. At the Penguin Group, he led the establishment of a recruiting department to source top-tier talent, facilitating numerous successful placements and significantly enhancing client performance.

Recognizing shifts in the recruitment market, Nesanel founded Purple Stairs to address the need for a more efficient recruitment process. This innovative platform eliminates traditional recruitment fees through a subscription model, providing employers with direct access to a comprehensive candidate database.

Nesanel's dedication to optimization and market responsiveness continues to drive his passion for helping businesses thrive.

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I'm excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill

Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth.

In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives.

Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures.

I also discuss the common misconceptions about automation - such as automation equals job loss, too expensive for small businesses

Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication

This and so much more only on the let's talk business podcast… let's get right to our conversation with Nathan Weill

https://www.linkedin.com/in/nweill/

https://x.com/NathanWeill

To watch or listen to this episode, visit: https://ptexgroup.com/podcast/

Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast

Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload.

Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy.

Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads.

Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support.

Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses.

TIMESTAMPS :

04:01 Appreciation for team involvement and automation benefits.

07:04 Custom software takes time, but off-the-shelf works.

10:57 Efficient lead management crucial for sales productivity.

15:54 Automate lead tracking, notification, and response oversight.

18:18 Scheduling made simple with shared booking links.

23:26 Automate functions, enhance employee experience, streamline onboarding.

24:33 Automate systems for cost-effective and efficient onboarding.

28:30 Streamlining reporting processes for executives using automation.

33:37 AI drives automation with increased operational relevance.

36:39 Human interaction is important but automation essential.

37:38 Seek Zapier blog for full case study.

43:28 Started without standard procedures, had to catch up.

45:21 Use chatbots and automation tools for lead generation.

GUEST BIO :

Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company's losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth.

Ranked as the #1 certified expert worldwide on Zapier's marketplace and certified by Keap, Pipedrive, Airtable, and many other tools, Flow Digital offers workflow, sales, and marketing automation as well as CRM implementation. Nathan and his team save clients around 45,000 hours per month and have generated over $10 million in ROI to date.

This is episode rerun with Seth Godin from Episode 157

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)

Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing.

Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals.

Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion.

Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out.

Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.

Timestamps:

- Purple Cow by Seth Godin: 00:01:03

- Seth Godin's books: 00:02:21

- Permission Marketing by Seth Godin: 00:08:15

- Phone automation for restaurants in New York City: 00:17:58

- The Long Tail concept: 00:19:06

- The Song of Significance book: 00:20:19

- The Carbon Almanac: 00:26:23

- AI and its impact on businesses: 00:29:45

- The blog of the speaker: 00:34:25

- The Song of Significance: 00:20:19

- The Zen Master story: 00:32:00

- The new Mission Impossible movie: 00:31:45

- AI, electricity, and their impact on the world: 00:30:52

- The Art of Possibility by Ben Zander and Roz Zander: 00:36:23

Key Quotes:

"Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends." - Seth Godin

"Sales is what happens when we add unscalable human emotion to the marketing equation." - Seth Godin

"Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you." - Seth Godin

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes onSpotify,Apple Podcasts, or wherever you get your podcasts!

Welcome to another exciting episode of "Let's Talk Business"!

In today's conversation, our host, Meny Hoffman, sits down with Pinchas Engel, founder of Pinit Bookkeeping, to delve deep into the world of e-commerce and financial management.

Pinchas shares invaluable insights on how to stand out in the competitive e-commerce landscape, the pivotal roles of bookkeepers, controllers, and CFOs, and the importance of delegating tasks to elevate your business.

From understanding key financial metrics and their impact on profitability to navigating the challenges posed by COVID-19, Pinchas brings a wealth of knowledge to help business owners align their vision, financial strategies, and marketing efforts. Whether you're an early-stage entrepreneur or a seasoned business owner, this episode is packed with practical tips on improving your financial literacy, creating a structured business model, and hiring the right financial support to ensure success.

Tune in to learn why understanding your finances is crucial and how you can leverage expert advice to make better decisions and grow your business profitably. Let's talk business with Pinchas Engel!

BIO : Pinchas Engel founded Pinit Bookkeeping, a firm dedicated to helping established e-commerce sellers. Pinchas's main mission is to give his clients clear insights into their finances, turning complex data into simple, actionable strategies. With a knack for making numbers make sense, he's helped many clients boost their profits, making Pinit a trusted place for sellers looking for financial support.

TIMESTAMPS :

06:20 Business owners must know key financial metrics.

08:08 Key business metrics: return on investment, profitability.

13:10 High product profit gives room for contingencies.

17:12 New companies need strategy to succeed.

19:31 CFO focuses on future; bookkeeper, controller on past.

21:46 Marketing spends should align with company objectives.

26:33 Outsourcing services for business growth and efficiency.

29:54 Start with pricing, then justify cost.

32:55 Prefers business conversation over transaction categorization stress.

35:46 Create a clear business roadmap for success.

39:34 "Assess skills, seek support, and plan growth."

Identify tasks you are not proficient at or do not enjoy and delegate them to your team. Make a list of tasks to delegate and assign them to team members or outsource as necessary.

Implement systems to track and manage inventory and sales data, especially important for e-commerce. Invest in analytics tools and review inventory data weekly to avoid over or under-stocking.

For early-stage businesses, consider outsourcing bookkeeping and hiring a fractional CFO to manage finances cost-effectively. Research and engage a bookkeeping service and fractional CFO to ensure professional financial oversight.

If you're a business owner, objectively assess your financial skills and seek support where needed. Take a financial literacy course or workshop, and consider consulting a CFO to get a professional audit of your financial strategy.

Develop a structured business model and a hiring roadmap that evolves as your company grows. Draft a business model that includes your long-term goals and a phased hiring plan based on projected growth milestones.

Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.

Today, I'm excited to welcome back my good friend and past speaker of the Let's Talk Business Conference, Eric Lofholm

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling. Eric has been teaching people how to make more sales since 1999.

In today's insightful discussion, our host Meny Hoffman sits down with master sales trainer Eric Lofholm to delve into the intricacies of achieving sales success. Eric shares his expertise on the pivotal "inner game" of sales, emphasizing the importance of mindset and beliefs in driving performance. From viewing selling as a service to overcoming the fear of rejection, Eric offers practical tips and strategies to elevate your sales game.

Tune in as we explore the transformational sales triangle, uncovering the critical roles of mindset, technique, and consistent action. Eric also shares his personal journey from struggling salesperson to top producer, highlighting how proper training and a positive outlook can revolutionize your career. Whether you're an entrepreneur, salesperson, or sales manager, this episode is packed with valuable insights on goal setting, planning, and the art of closing deals.

Join us and learn how to master the inner and outer game of sales, leverage content creation and technology, and most importantly, fall in love with the sales process itself. Get ready for a transformative conversation that will reshape your understanding of sales and set you on the path to success!

This and so much more only on the Let's Talk Business Podcast… Let's get right to our conversation with Eric Lofholm

Links :

wwww.saleschampion.com https://www.linkedin.com/in/ericlofholm

https://www.facebook.com/ericlofholm

https://www.youtube.com/saleschampion1

https://www.facebook.com/EricLofholmInternational

TIMESTAMPS :

05:34 Explore strengths and passion for successful sales.

06:32 Being in sales is universal, skills essential.

11:13 Negative beliefs create roadblocks, especially in sales.

14:51 Prepare presentation with clear desired outcome defined.

18:43 Adapt communication and processes to each client.

21:52 Self-acknowledgment boosts sales success and confidence.

25:09 Transition from salesperson to manager requires different skills.

26:55 Consider compensation, leads, and text marketing efficiency.

30:35 Free goal-setting classes offered twice yearly online.

33:50 Key sales tips: positive mindset, action-based goals.

Eric Lofholm emphasizes the crucial role of maintaining a positive mindset in sales. He suggests the importance of being mindful of your thoughts, advising you to catch and replace negative thoughts with optimistic ones.

Focusing on actions rather than outcomes is another key lesson. Lofholm encourages setting action-based goals, such as making a certain number of prospect calls daily, instead of fixating on sales numbers..

Regular and structured planning is vital for sustained success. Eric highlights the importance of conducting mid-year and annual reviews to set and adjust your goals. By using the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) framework, you can make your goals clearer and more actionable.

Understanding and being flexible in the sales process is essential. Mapping out the stages of your sales process and reviewing them periodically ensures that you stay in control.

Effective sales management involves understanding and facilitating your sales team. Knowing what motivates each salesperson and understanding their specific challenges allows you to customize your management approach.

Welcome back to another insightful episode of "Let's Talk Business."

Today, our host Meny Hoffman dive deep into the intricacies of happiness, satisfaction, and fulfillment. Naftali shares his perspective on why fleeting happiness should take a backseat to the enduring pursuit of meaning and satisfaction. Drawing from his experience as a managing director and financial advisor at JPMorgan and his best-selling book "You Revealed," Naftali emphasizes the importance of living authentically, harnessing unique skills, and practicing gratitude.

In this episode, we'll explore essential financial wisdom, such as the importance of budgeting, responsible spending, and understanding investments to avoid risky ventures. We'll also hear Naftali's thoughts on economic cycles, adjusting standards of living, and prioritizing savings for the future. As Naftali and Meny tackle the challenges of modern financial pressures, they provide actionable advice for those living paycheck to paycheck.

We'll also illuminate personal development themes, like recognizing one's potential, focusing on self-improvement, and steering clear of futile comparisons. With discussions on self-esteem, the success of "You Revealed," and Naftali's plans for further contributions to self-development, this episode promises to inspire and empower you on your journey toward a fulfilling and responsible life. Tune in now to gain valuable insights into making meaningful changes in your financial and personal life.

Links :

Buy his book : https://www.artscroll.com/Books/9781422627464.html

Episode Timestamps :

05:29 Think twice before spending to avoid regret. 07:19 Choose long-term enjoyment through disciplined financial decisions. 09:44 Save, budget, and plan for financial security. 13:03 Importance of budgeting for understanding expenses and value. 18:07 Stocks yield 6-10% above risk-free treasury. 19:09 Questioning 14% return as less risky than stocks. 25:16 Comparing people is ridiculous; spurs personal growth. 26:48 Focus on your own potential, not others. 31:03 Professional perspective on personal development and growth. 33:18 Do you communicate, keep promises, seek shortcuts? 38:09 Gratitude is vital for happiness and fulfillment. 40:32 Be grateful for what you have, always. 44:19 Book changes lives, inspires self-development and learning. 46:20 The impactful Torah book is challenging yet popular. 50:01 Closing remarks encouraging sharing and subscribing.

Understanding and navigating economic fluctuations are crucial for maintaining financial health. By being aware of these cycles, individuals can make informed decisions about saving, investing, and spending, which can lead to more stable and secure financial outcomes.

Early financial planning is key to long-term stability. Initiating savings, investments, and retirement plans at the start of one's career can compound over time, providing a robust financial buffer and enabling greater financial freedom in the future.

Achieving financial balance is essential for a satisfying life. It's important to enjoy the present while also ensuring future financial security. This involves making conscious choices about spending and saving, allowing for both immediate enjoyment and long-term financial goals.

Breaking free from the paycheck-to-paycheck cycle requires deliberate financial action. By setting goals, reducing unnecessary expenses, and increasing income through various means, individuals can create a more sustainable financial situation that allows for savings and investment.

Budgeting is a powerful tool for uncovering financial vulnerabilities and creating opportunities for advancement. By regularly reviewing and adjusting a budget, individuals can identify areas where they can cut back on expenses and redirect funds towards career development or other investments that can lead to increased income.

Happiness, satisfaction, fulfillment, purpose, unique skill sets, gratitude, perspective, Naftali Horowitz, Meny Hoffman, Let's Talk Business podcast, personal development, economic cycles, financial advice, responsible spending, budgeting, comparing oneself to others, potential for growth, JPMorgan, Yu Revealed, investment risks, self-esteem, financial planning, retirement savings, reckless spending, fraudulent investment schemes, career advancement, time management, communication skills, self-improvement, book readership, Torah learning

Welcome to "Let's Talk Business"!

In today's episode, host Meny Hoffman sits down with entrepreneur Jon Darbyshire to delve into the intricacies of software implementation and AI-driven business solutions.

Tune in as they explore why so many software projects fail, the pivotal role of AI in transforming everyday tasks, and how Darbyshire's Smart Suite is setting new standards in project management.

They also share insights from the startup grind conference, discuss how to vet the best project management systems, and the critical importance of customer feedback and company culture in driving growth and innovation.

Plus, get inspired by exclusive stories from Darbyshire's journey, including the successful sale of Archer Technologies. Whether you're a tech enthusiast or a business leader aiming for greater efficiency, this episode offers a wealth of practical advice and forward-thinking strategies.

Jon's Links and Etc (smartsuite.com)

(https://www.linkedin.com/in/jondarbyshire/)

(https://www.youtube.com/@hellosmartsuite) The book that changed my life : Outliers by Malcolm Gladwell.

Advice I'll never forget : follow the customer.

Topics within this episode : ### 1. Factors Contributing to Software Implementation Failures - Overly simple or complex processes - Need for automation to streamline tasks

### 2. Utilization of AI in Smart Suite - Enhancing user experience and improving client work - Automating content generation, summarization, and management - Creating custom workflows and CRM systems - Enabling data analysis through chatbots and dashboards

Keywords :

software implementation failures, AI in business, automation in tasks, Smart Suite AI, custom workflows, CRM systems, data analysis, startup grind conference, AI impact, employee tech stack, project management system, free software trials, team decision-making, customer feedback, public roadmap, customer-inspired development, recruitment strategies, culture fit, internal referrals, bootstrapped companies, venture-backed companies, acquisition negotiations, Archer Technologies, EMC acquisition, direct-to-consumer product, managing processes, no-code platforms, data integration, user-friendly interfaces, Microsoft Clarity, cost savings and efficiency.

Leading a purpose-driven life is now a lot easier to do through the help of the wisdom of Barry Shore from The JOY of Living as he breaks down his acronyms.

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.

Our guest is Barry Shore also known as the Ambassador of JOY. I'm not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry's story and how he turned that story into a lifelong mission. Without further ado, here is my interview.

00:00 PTEX Group CEO supports business growth mindset. 04:10 Spreading happiness, purpose-driven life leads to success. 07:18 2020 pandemic will be remembered for years. 10:10 Seven-foot walking wand made by a Zen master. 15:33 Reflecting on past success and mindset shift. 17:51 Barry involved in business and sense of wonder. 19:54 Questioning existential suffering and search for purpose. 23:55 Show interruption to emphasize the shift happens. 28:43 Barry, how can we be more positive? 30:20 Book titled "Joy of Living" promotes positivity. 33:57 Emphasize kindness and wisdom in all interactions. 35:24 Two ways of looking at a situation. 39:43 Don't wiggle toes for 8 seconds. 44:06 Find links in show notes for gifts. 46:44 Closing remarks from Let's Talk Business podcast.

Growing up in Williamsburg, Chaim Berkovic learned the importance of having a vision; years later, as the president and founder of Skyscraper Insurance, he was able to actualize that vision, even though the ways to achieve it were sometimes unclear. In this fascinating conversation, Meny asks Chaim about some of the methods he used to create and grow his business, as well as his strategies for being an effective leader. Listen in as they talk about transmitting passion to employees, how to maintain "brutal accountability" while also creating a positive company culture, the role of inspiration in leadership, what can be learned from failure, why feedback is indispensable, and more.

[00:01 - 05:00] The Visionary's Journey

Chaim's transition from early failures to founding Skyscraper Insurance

The importance of learning from mistakes and taking calculated risks

How personal challenges fueled Chaim's entrepreneurial spirit

[05:01 - 15:00] Risk Management and Client Trust

How Skyscraper Insurance approaches risk management differently

The significance of understanding client needs and building trust

Insights into the complexities of the insurance industry

[15:01 - 25:00] Leadership Beyond the Boardroom

The role of inspirational leadership in building a successful team

Balancing company culture with high performance and accountability

Strategies for nurturing a positive, growth-oriented workplace

[25:01 - 35:00] Mastering Growth and Scalability

Chaim's perspective on business growth and strategic acquisitions

The impact of community and relationship-building in expansion

Learning from industry shifts and adapting for scalability

[35:01 - 46:08] The Mastermind Effect

The benefits of participating in mastermind groups for business leaders

How shared knowledge and accountability drive success

Chaim's personal experiences and gains from mastermind involvement

Want to connect with Chaim? Follow him on LinkedIn. Head to Skyscraper Insurance for a better tomorrow!

Key Quotes:

"The biggest risk takers are the ones that know back end the calculated risks behind it." - Chaim Berkovic

"If your circle doesn't inspire you, you're in the wrong circle." - Chaim Berkowick

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Watch this episode on Youtube

https://youtu.be/R9h--lL2ftk

Find it on your favorite podcast app:

https://ptexgroup.com/ltbpodcast/

Direct link:

https://ptexgroup.com/accountability-inspiration-passion-and-feedback-learning-about-leadership-with-chaim-berkovic/

WhatsApp:

https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh

So many people simply can't break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impactand one of the world's most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success.

You'll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more.

[00:01 - 10:02] Early Beginnings to Sales Mastery

[10:03 - 20:46] The Art of the Pitch

[20:47 - 30:58] Language as a Tool for Influence

[30:59 - 40:50] Leadership Through Words

[40:51 - 49:12] Real-world Applications and Closing Thoughts

Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words!

Key Quotes:

"Selling is earning the right to make a recommendation." - Phil Jones

"Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world." - Phil Jones

"Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting." - Phil Jones

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Unless your business is growing fast, you probably haven't thought seriously about Human Resources. But Izzy Friedman, an expert in HR and Senior Director of Human Resources for MEDRITE Urgent Care, thinks that you're making a big mistake - and he's ready to tell you all about the Human Resources issues you need to consider right away, no matter how big or small your business is. Check out Izzy's conversation with Meny, which addresses HR issues including processes that will help you avoid liability, the correct and incorrect way to interview a potential hire, the difference between company culture and perks, how to encourage employees to become engaged in the company's success, what to look for when hiring an employee (and the high cost of making the wrong decision), the right and wrong way to do performance reviews, what makes a good HR department tick, and more.

[00:01 - 15:18] Transitioning Paths: Sales to HR

[15:19 - 30:39] HR Essentials for Business Success

[30:40 - 45:12] Cultivating a Positive Work Environment

[45:13 - 58:02] Performance Management and Growth

[58:03 - 01:06:37] Navigating Challenges in HR

Want to connect with Izzy? Follow him on LinkedIn.

Key Quotes:

"As a business owner the more involved you are in the direct culture will actually give you an advantage to be more involved in the growth of the company in a positive way." - Izzy Friedman

"People are holding once you know where your employees are holding is when you can start to make decisions on a corporate level." - Izzy Friedman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Do you want to start an entrepreneurial journey, but you're doubtful about having the skill set to build a successful business?

In this week's episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.

In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you're an entrepreneur in the making, this episode is definitely for you!

[00:01 - 08:55] Opening Segment

[08:56 - 29:25] Getting The Leadership Team on The Same Page

[29:26 - 48:48] The Six Essential Traits of a True Entrepreneur

[48:49 - 54:51] Closing Segment

Connect with Gino

Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!

We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Key Quotes

"It's not that you don't have a vision, it's that you don't agree." - Gino Wickman

"If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur." - Gino Wickman

"There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain." - Gino Wickman

How can you implement Amazon's leadership principles so that your business can become more efficient, more effective, more profitable, and more enjoyable? Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, has become an expert in these principles - and in this episode of Let's Talk Business, he shares some of them, along with practical examples of how you can make them work for you. Join Meny and Chaim as they discuss how to make meetings more efficient, the real meaning of frugality, the importance of taking additional risks (even if you might lose big), the difference between one-way-door decisions and two-way-door decisions, what customer obsession means and what it doesn't mean, why you need to have a mentor as well as why you should be a mentor, the place of personal development outside the office, and more.

[00:01 - 05:12] The Heart of Innovation: Customer Obsession

[05:13 - 10:29] Cultivating Agility: Decision-Making at Amazon

[10:30 - 15:41] Leadership Principles in Action

[15:42 - 20:16] Meeting Culture and Efficiency

[20:17 - 31:41] Personal Development: Beyond the Professional

Want to connect with Chaim? Follow him onLinkedIn and visit Amazon Web Services (AWS)!

Key Quotes:

"If you obsess over your customer, they will obsess over you in return." - Chaim Landau

"You need to fail because if you don't fail, your experience will not grow." - Chaim Landau

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Amazon is a behemoth that dominates the world, yet in some ways, it runs like a startup company. How did founder Jeff Bezos manage to pull that off, while allowing it to continue to grow ever bigger? Join Meny and his guest Chaim Landau, Principal Cloud Delivery Architect at Amazon Web Services in Tel Aviv, as they talk about the reasons that Amazon has been so successful, their insightful and helpful leadership principles, the importance of noticing and grabbing the opportunities that life offers you, the actual meaning of company culture (and why it matters), the way to start working in I.T., and more.

[00:01 - 07:15] Innovating at Amazon's Scale

[07:16 - 14:00] From Curiosity to Cloud Expertise

[14:00 - 21:00] The Amazon Leadership Philosophy

[21:00 - 28:00] AWS: Pioneering Cloud Transformation

[28:00 - 36:22] Culture as Amazon's Backbone

Want to connect with Chaim? Follow him onLinkedIn and visit Amazon Web Services (AWS)!

Key Quotes:

"Culture is human software; it's psychology." - Chaim Landau

"An effective technology team is one that also has a very strong culture supporting it." - Chaim Landau

"You need to fail because if you don't fail, your experience will not grow." - Chaim Landau

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

A business owner in this day and age should be someone who's accessible to the team, empathetic to the employees' struggles, and a catalyst to their personal and professional growth.

This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his journey to becoming a successful business owner, years after dropping out of high school.

In our interview, we discuss the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible. Tune in now and learn how to be a modern-day business owner from David.

[00:01 - 06:36] The Unlikely Beginning

[06:37 - 12:44] Building a People-first Culture

[12:45 - 18:27] The Art of Delegation and Scaling

[18:28 - 24:53] Competing in the Era of Amazon

[24:54 - 31:31] Vision for the Future

Key Quotes

"If your employees feel appreciated and valued, they're going to come into work with the right attitude, and then they're going to give your customers the best experience that they can ever expect." - David Pilchick

"As much as it is great to make money, you'll also want to do something good for the community at the same time." - David Pilchick

Connect with David

Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!

We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

Jeff Akerman is a visionary, creative force, architect, and designer - and as the founder of RISE Architecture and numerous other design firms, he knows as well as anyone the conflict between the creative and business sides of a company. In this episode of Let's Talk Business, Meny, and Jeff dig deeply into the question of how to bridge the inevitable gap between the number crunchers and the creative dreamers. They discuss the importance of giving your employees room to do things for themselves even as they work within your creative vision, the most important factors to consider when choosing a partner, how to engender loyalty among your staff, the benefits of profit sharing (and, perhaps even more, giving your workers a piece of the company), the ways that business and improving the world can go hand-in-hand, and much more.

Starting out from his basement in Brooklyn, Jeff Akerman founded BizDesignes, now called RISE Architecture, in 2010, and since then established a number of other large architecture and design firms as well. A licensed Architect in New York and 11 other states, Jeff directed the firm as it experienced exponential growth with a wide range of projects from major interior renovations of single-family residential buildings to commercial, mixed-use, industrial, and institutional new buildings. His most recent project is the development of a new city for religious Jews in Florida.

[00:01 - 08:00] The Genesis of Creative Ambition

[08:01 - 16:00] Expanding Beyond the Blueprint

[16:01 - 24:00] Cultivating a Creative Team

[24:01 - 32:00] Blueprints for Success: From Vision to Reality

[32:01 - 39:55] Designing Communities: A Visionary Project in Florida

Want to connect with Jeff? Follow him on LinkedIn. Head to Rise Architecture for a fresh perspective!

Key Quotes:

"Being good at architecture does not mean you're good at running a business." - Jeff Ackerman

"The biggest challenge in growing a creative agency is not losing the spark of creativity while managing the business side." - Jeff Ackerman

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Sales is what drives your business, and qualified salespeople are your lifeline. But what skills are necessary for success in sales, and can they actually be taught? In this fascinating episode of Let's Talk Business, traveling salesman turned sales coach Menashe Friedman offers Meny the secrets that help turn regular people into dynamic and effective salesmen. Listen in as they discuss the importance of listening, the skills that drive sales success, why an emphasis on numbers may be misleading, how to transform a failed sales call into a win, why promoting your best salesman to a leadership position is often a mistake, the best way to react when you misread the room, and much more.

[00:01 - 10:57] The Evolution of a Sales Maestro

[10:58 - 22:03] Listening: The Ultimate Sales Weapon

[22:04 - 34:50] Introverts vs. Extroverts in Sales

[34:51 - 48:21] Crafting a Winning Sales Process

[48:22 - 52:30] Leadership and Bluntness in Sales

Want to connect with Menashe? Follow him on LinkedIn. Head to M. Friedman Consultingto build or radically improve your sales team's performance!

Key Quotes:

"Listening is not just a skill; it's your secret weapon in sales." - Menashe Friedman

"In sales, your personality is not your destiny; it's your starting point." - Menashe Friedman

"Every opportunity we have to learn and grow, it's positive, it's forward movement." - Menashe Friedman

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You've probably heard this one before: you're an executive with employees who constantly need your time and attention, but you also have hours of work that you need to finish as soon as possible, and the emails keep coming in, and the phone calls never stop and… by the end of the day, you feel like you actually accomplished a fraction of what needed to get done. How can you escape the trap and start being super productive?

Productivity Coach Shea Myski has seen this over and over, and is ready to share some of his biggest secrets of real productivity while saving time and mental energy. Listen in as he and Meny talk about the "Mental Energy Suckers" of choice, noise, and change, including lots of tips about how small changes can lead to big results. So if you're ready to increase your productivity, the place to start is by cleaning your desk (yes) and listening to this enlightening conversation.

[00:01 - 09:27] Understanding Mental Energy Suckers

[09:28 - 18:52] Customizing Productivity Techniques

[18:53 - 27:17] Effective Time Management

[27:18 - 36:41] Optimizing To-Do Lists

[36:42 - 44:48] Creating a Productive Work Environment

Want to connect with Shea? Follow him on LinkedIn. Head to his website to discover the simple business formula!

Key Quotes:

"To me, a to-do list is not about getting things done, but it's about calming your brain down so it doesn't have to create noise." - Shea Myski

"If you could work all day with a quiet brain, then you're going to be so much more productive." - Shea Myski

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Hudi Greenberger is well-known for his commercial photography, particularly in the area of food and cookware. But creating his photography studio was a process that involved growth and setbacks, failure and success.

Listen in as Meny Hoffman asks Hudi about his journey toward becoming one of the very best at what he does. Learn about how he started in this unusual field, the way he maintains his passion for work and some of the secrets of using photos effectively for online sales. You'll also discover some of the pitfalls (as well as the benefits) of scaling, how to get the most from your employees without smothering them, what you can learn from failure, the best ways to promote you and your services, and more.

[00:01 - 08:17] The Evolution of a Photographer

[08:18 - 16:01] Scaling and Its Challenges

[16:02 - 24:16] Passion, Creativity, and Business

[24:17 - 32:00] Managing Growth and Profit

[32:01 - 39:46] The Human Aspect of Business

Want to connect with Hudi? Follow him on LinkedIn and Instagram. Visit hiswebsite to explode your sales!

Key Quotes:

"Don't confuse growth with profit." - Hudi Greenberger

"To me. creativity is the person that has a vision and is able to take that vision and put it into reality." - Hudi Greenberger

"Make sure your photography is answering the customer's questions before they ask it." - Hudi Greenberger

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When you scale your business, becoming a larger organization with multiple employees, you need to stop letting everything run through you - in other words, you need to become a CEO instead of a Founder. Of course, easier said than done - which is why Meny spoke to Business Coach Eric Adelman, who is expert in helping founders transition when their companies grow significantly larger. Together they discuss the basic building blocks needed to make that transition work, and how you can use those building blocks effectively. Learn about delegating, time management, setting goals (and knowing the difference between a goal and a wish), as well as how to create an enjoyable company culture, and why it matters. If you're ready to make the leap into running a bigger company, this is an episode that you absolutely should not miss.

[00:01 - 07:35] - The Founder to CEO Shift

[07:36 - 16:32] - Mastering the Art of Delegation

[16:33 - 24:14] - Time Management: A Leader's Ally

[24:15 - 32:05] - Goal Setting: Turning Visions into Reality

[32:06 - 42:22] - Cultivating a Thriving Company Culture

Want to connect with Eric? Follow him on LinkedIn. Head toBigger Cup Consulting and find out what you could accomplish!

Key Quotes:

"Delegating is not about finding someone who can do it 100% as well as you. It's about finding someone who can do it 80% as well, but gives you the ability to focus on more important tasks." - Eric Adelman

"A great leader is not defined by how much they can do but by how much they can empower others to do." - Eric Adelman

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What fuels the fire inside today's most unstoppable entrepreneurs? Join host Meny Hoffman's conversation with the high-energy Ramon Ray. They cover the mental shifts and focused hustle needed to drive positive entrepreneurial momentum - from skillful networking to savvy technology integration. You'll learn Ramon's personal tales of professional reinvention, unlocking the secrets behind risks that pay dividends. With wisdom earned from toxic career failure, Ramon ignites the entrepreneurial sky, lighting the way for future business trailblazers.

Ramon Ray is an in-demand motivational speaker and event host, as well as a leading expert on personal branding and small business growth. He is the publisher of ZoneOfGenius.com and BWCDaily.com, and is a serial entrepreneur who has started 5 businesses and sold 3 of them. Ramon founded Celebrity CEO in order to help people build their personal brand, and is known for his high energy and positivity.

[00:01 - 13:47] The Value of Staying Positive & Focused

Choosing positivity over negativity helps you handle challenges more effectively

Implement morning rituals like devotionals, exercise & healthy eating

Successful leaders have tremendous focus and clarity of vision

As new tech emerges, understand it before jumping on trends

Pay attention as trusted sources validate innovations

[13:48 - 24:56] Branding & Networking Strategically

Some founders build personal brands, others prioritize company branding

Both approaches are valid depending on your goals

Turn to people, smile and introduce yourself

Follow up online connections with in-person meetings

Build genuine relationships, not just surface-level connections

[24:57 - 33:10] Leveraging Relationships & Technology

Leverage relationships over time as opportunities arise

Technology is undoubtedly a game-changing force

Usage and integration matter more than just acquiring tech

Tolerance for risk, persistence, self-motivation, and leadership capability are key

[33:11 - 37:03] Closing Segment

Learn about your Zone of Genius and reach out to Ramon using the links

Ramon on the rapid four questions

Want to connect with Ramon? Follow him on LinkedIn. Visit https://zoneofgenius.com/ to see how they help small business owners live life fulfilled.

Key Quote:

"If I'm not positive, what does that leave me with? I choose to shut off the light. What's the alternative? Darkness. - Ramon Ray

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How can leaders strengthen connections in the workplace and beyond? Host Meny Hoffman interviews leadership consultant Patrick Veroneau about his research-backed CABLES model which provides a metaphorical bridge reinforced by positive interactions. Patrick shares the six relationship CABLES—consistency, appreciation, belongingness, (high-level) listening, empathy, and specifics. Practicing these behaviors adds cables that strengthen trust and engagement. They discuss common leadership pitfalls and how modeling desired behaviors shapes organizational culture more than stated values. Patrick also provides personal development advice on driving happiness in leaders that positively impacts teams.

Patrick Veroneau is a leadership consultant who founded Emery Leadership Group in 2008. With a Master's in Organizational Leadership, he brings over 15 years of experience across various industries. Author of "The Leadership Bridge" and a TEDx speaker, Patrick champions leadership fueled by emotional intelligence and psychological safety. He developed the CABLES model, promoting self-awareness and humanistic behaviors, to steer away from traditional command-and-control approaches. His work includes facilitating workshops and coaching, aiming to enhance engagement and excellence in leadership through the principles outlined in his book.

[00:01 - 14:58] The CABLES Model for Leadership

Patrick shares his CABLES model for building strong relationships

The 6 key behaviors: consistency, appreciation, belongingness, listening, empathy, specifics

Common leadership struggles: listening to respond rather than understand, failing to set clear expectations and hold people accountable

[14:59 - 25:35] Personal Development & Company Culture

Leaders need to know themselves before they can be there for others

You cannot grow your business without personal growth

Company culture starts with leaders modeling desired behaviors

Culture = how people behave, not values on website

Values allow you to align decisions and behaviors

[25:36 - 30:03] Practical Personal Development

The "POWER" model: Praise, Others, Writing, Exercise, Relaxation

Based on the 21 day happiness challenge research

Writing down 3 things you're grateful for - powerful impact on wellbeing

People approach challenges differently when starting from gratitude

[30:04 - 34:19] Closing Segment

Just as a physical bridge is built with cables, a leadership bridge is built with the six cables

Patrick on the rapid four questions

Want to connect with Patrick? Follow him on LinkedIn & Twitter @coachpatrickv. Learn how the C.A.B.L.E.S. Leadership Academy can help rise above your best at https://www.emeryleadershipgroup.com/.

Key Quotes:

"As leaders, we spend a lot of time trying to think about it in terms of how do we get people to trust us? Trust can go the other way of letting people know, like, I trust you. In terms of your ability to get this done or work through this problem." - Patrick Veroneau

"The answers to the problems that you're facing right now are within the walls of this organization. For the most part, what happens though, is that people don't get tapped on the shoulder to be asked, how do you think you can solve this?" - Patrick Veroneau

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Social media is a wild west that many business owners eagerly charge into, guns blazing, hoping to strike viral gold. Most find themselves wandering aimlessly, bleeding money and time, while seeing little results. So how do you avoid becoming another casualty?

In this episode, social media expert Louise McDonnell shares her step-by-step system for leveraging social media to drive real results and growth for your business. Learn how to lay the groundwork, define your target audience, optimize your platforms, develop an effective content strategy across pillars like awareness, expert positioning, sales, and advocacy, incorporate paid ads, and continually evaluate performance.

Louise McDonnell, a renowned social media trainer and strategist, has been working in digital marketing since the 1990s. She is the founder of SellOnSocial.Media and has published a best-selling book, the Social Media Content Planner Guide.

(00:00 - 06:54) From Service Marketing to Digital Marketing Pioneer

Louise accidentally landed an early ecommerce job in the 1990s, which catalyzed his whole digital marketing career

She discovered she has an innate ability to decode complex technical topics and clearly explain the customer benefit in plain language

Louise leverages this core skill today in running an agency managing digital campaigns and training others on actionable social media tactics through his academy

(06:55 - 13:16) Categorizing Business Owners' Social Media Approaches

Category A involves business owners who are either completely ignoring social media or have tried it sporadically without seeing real results and have given up.

Category B refers to those who are actively posting social media content but are still not generating meaningful levels of sales or leads.

Category C encapsulates business owners who only want to utilize paid social media ads when they have something new to sell, often without an overall integrated strategy.

(13:17- 00:21:36) 6 Steps to Effectively Leverage Social Media

Step 1 involves laying the proper foundations first, including setting smart goals, implementing tracking and analytics, and clearly defining the products and services you offer.

Step 2 is all about deeply understanding your target audience through profiling their pain points, desires, motivations, and the terminology that resonates with them.

Step 3 focuses on optimizing your website pages, landing pages, and social media platforms to align with your brand, offer clarity around your services, and speak directly to your ideal customer.

Step 4 is when you develop an effective social media content strategy across four pillars: awareness, expert positioning, sales, and advocacy.

Step 5 is incorporating paid social media ads to amplify your organic reach and social presence at key moments.

Step 6 is about continually evaluating your social media activity and campaign performance so you can refine and improve in future efforts.

(23:31 - 34:46) Four Different Content Pillars

First, awareness content refers to authentic behind-the-scenes posts aimed at humanizing your brand and connecting on a personal level with your audience.

Second, expert content positions your authority and expertise within your niche and offers solutions to common pain points your ideal customers are experiencing.

Third, sales content converts that social media following and trust into leads and transactions by promoting offers, events, downloads, consultations, etc.

Fourth, advocacy content refers to leveraging external validation like customer testimonials, favorable media coverage, awards, etc. to build credibility.

Resources Mentioned

2023 Social Media Content Planner

Outwitting the Devil

Want to connect with Louise? Follow her on Facebook and Instagram and visit her website: https://sellonsocial.media/

Key Quotes:

"If what you're doing on social media isn't leading to inquiries, leads, or sales, then you need to rethink it and do something totally different; you need to change up your strategy." - Louise McDonnell

"By truly understanding your ideal customer and their pain points, you can create content that is going to impress them and warm them up to doing business with you." - Louise McDonnell

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People talk about burnout all the time, but they rarely know what it actually means and how it differs from normal workplace stress. Fortunately, Ana Melikian, Ph.D. has studied burnout extensively, and is ready to tell you what it is, why it matters, how you can prevent it, and the ways to treat it once you have it. Listen to this fascinating episode of Let's Talk Business as she and Meny go over the symptoms of burnout, specific methods you can use to avoid it, what the potential costs are if you ignore it, and much more. It's not a typical episode… but it may radically change the way you run your business as well as your life.

Ana Melikian, Ph.D., is a speaker, author, and host of the popular podcast, the MINDSET ZONE. Ana is also a Board Certified Coach and a proud member of the International Coach Federation and the Association of Corporate Executive Coaches. Before moving to the U.S., she obtained her Ph.D. in Psychology from the University of Sunderland, taught at Universities in Portugal and Spain, and co-authored several articles and book chapters.

(00:01 - 08:20) Understanding Burnout

(08:21 - 16:00) The Continuum of Engagement

(16:01 - 24:25) Root Causes and Symptoms of Burnout

(24:26 - 34:18) Prevention Strategies

(34:19 - 42:06) Closing Segment

Want to connect with Dr. Ana? Follow her on Instagram, Facebook, Twitter and YouTube. Head to her website to impact without burnout!

Key Quotes:

"We can make a bigger impact if we avoid and we prevent burnout, if we take care of ourselves and the people that work for us." - Ana Melikian

"Burnout is a symptom or something that we see in an individual level, the person gets burnout, but usually is the result of some dynamics that are in the background." - Ana Melikian

"We need to create a profitable business while taking care of our workforce." - Ana Melikian

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Your business can grow with SEO - but only if you do it right. On this episode of Let's Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He's helped optimize the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.

[00:01 - 08:05] The Essence of SEO and Business Growth

[08:06 - 16:28] Optimizing Web Presence

[16:29 - 24:16] Evolution of Digital Marketing

[24:17 - 32:56] Selecting the Right SEO Partner

[32:57 - 39:49] Closing Segment

Want to connect with Stephan? Follow him on LinkedIn, Instagram, and Facebook. Head to StephanSpencer and netconcepts to amplify your mission and message!

Key Quotes:

"SEO is building an asset that continues to pay dividends, unlike pay-per-click where you trade dollars for leads." - Stephan Spencer

"Balancing the user experience with SEO requirements is not just an art; it's a strategic necessity." - Stephan Spencer

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We are communicating all the time, which also means that we're constantly trying to sell. What are the most important communication skills that will help your potential client hear you and feel heard, thereby helping you close a deal easily and effectively? Join Meny and his guest, communications expert Glenn Milliet, as they explore the science behind personal communication. They discuss the ten commandments of good communication, why communication is a science rather than an art, the importance of body language, the three reasons that salespeople fail, why every conversation needs to end with an offer, the importance of getting confirmation, what to do when your potential client isn't convinced, and much more.

Glenn Milliet is an international keynote speaker and a Communication, Sales Closing, and Business Building Expert with close to fifty years of experience. He has worked with thousands of global business professionals, from entrepreneurial start-ups to industry giants. He originally honed his skills in communication and branding to build a multi-million-dollar salon operation.

[00:01 - 10:00] The Foundation of Communication

• Communication is a science that becomes an art when applied consistently

• The importance of listening to understand, not just to respond

• Transformative power of effective communication in personal and professional growth

[10:01 - 20:00] The Art of Selling and Closing

• Selling is about transferring emotion and understanding the client's desires

• The difference between selling and closing deals

• Strategies for effective selling and how to address client needs

[20:01 - 30:00] Building Trust through Communication

• The importance of building and maintaining relationships

• How trust is the ultimate foundation in both personal and business relationships

• The impact of consistency and reliability in communication

[30:01 - 40:00] Understanding Client Needs

• Mastering the art of asking the right questions to uncover client needs

• The role of empathy in understanding and addressing client concerns

• Techniques for ensuring client satisfaction and loyalty

[40:01 - 50:00] The Power of Branding and Positioning

• The significance of branding in creating a market perception

• How effective communication can enhance brand positioning

• Strategies for differentiating your brand in a competitive market

[50:01 - 54:04] Closing Segment

• The power of words

• Glenn on the fire rapid-questions

Want to connect with Glenn? Email him at Glenn@bizcomxpert.com. Head to Business Communication Expert and start communicating like a Pro!

Key Quotes:

"Success is what I do for me. Significance is what I do for everybody else. Success is an event. Significance is a lifestyle. I choose to live significantly." - Glenn Milliet

"It has been said that communication is an art, and I'm here to tell you it is not. It is a science, and when you understand the science, and you apply it relentlessly, then it becomes an art." - Glenn Milliet

"There is not one aspect of our life where communication is not the most crucial element." - Glenn Milliet

"You are not in business to sell what you want to sell. You are in business to sell what the client wants to buy." - Glenn Milliet

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Everybody knows that company culture is important, but that's a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let's Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy!

Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors.

Key Highlights:

[00:01 - 14:45] Opening Segment

• Mike shares his backstory and career path leading up to founding the company - Simple Modern

• The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful

• It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals

[14:46 - 29:44] How to Create a Culture that's Idealistic & Practical

• Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different

• A company with shared values and a shared mission will be stronger than one with diverse values or no values at all

• Why a company's culture cannot be created without deep convictions from the leader about what they believe in

• How Simple Modern uses transparency to attract and retain ton talent

[29:45 - 44:32] Transparent Leaders Build Trust

• Transparency is the exercise of allowing other people to see what you're thinking

• When you build a culture where both relationally and organizationally, people are transparent, trust is fostered

• The mindset for a startup entering a new market is to look at the best players in the space

[44:33 - 1:00:50] Closing Segment

• How to create a long-term sustainable competitive advantage

• Mike on the rapid-four questions

• Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business?

Key Quotes:

"The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham

"I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham

"Great founders and great cultures, start with deep convictions." - Mike Beckham

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Although Joseph Lubeck left home at age 15 with only $400 to his name, he has become one of the world's most successful real estate investors and is the Chairman and Co-Managing Partner of Electra America, and Founder and Chief Executive Officer of American Landmark.

In this fascinating episode of Let's Talk Business, Joe lets Meny in on the secrets of his success and the ways that anyone can learn how to wisely invest in the real estate market. Among the topics they discuss are what you need to do to start off in real estate, whether down cycles should be seen as an obstacle or an opportunity, why some successful real estate investors sometimes lose everything (and how to avoid falling into that trap), the biggest mistakes people make in real estate, and much more. He also tells his own story and emphasizes the importance of charity not just as a religious obligation, but also in creating a company culture where people can thrive.

[00:01 - 07:59] Joseph Lubeck's Inspiring Journey to Success

• Joseph has overseen the build-out of four successful multifamily portfolios

• In 1996, Joseph took every penny he had and bought one building in St. Petersburg, Florida

• How hard work and giving can lead to success

[08:00 - 16:03] Navigating Real Estate Cycles

• American Landmark has 800 full-time employees and 36,000 apartments

• Giving till it hurts is important to HaShem

• The quote 'Buy when there's blood in the street'

[16:04 - 24:49] Low Leverage Real Estate and Taking Advantage of Opportunities

• Why you should be as lowly leveraged as possible

• Sleep at night by having good partners rather than lenders

• Cycles must be expected and anticipated

• Specialty businesses require sophisticated knowledge

[24:50 - 34:30] Tips for Protecting Your Life Savings

• Take a job and learn from somebody else before starting on your own

• Start small and use smarts to grow - Make HaShem your partner

• Stay under control and don't get involved in bidding wars

[34:31 - 42:55] Closing Segment

• Stay under control and don't get involved in bidding wars

• Don't go outside your area of expertise

• Joseph on the rapid-fire questions

Want to connect with Joseph? Follow him on LinkedIn. Head to American Landmark and create healthy, equitable, and sustainable environments!

Key Quotes:

"Customer service is everything. Giving people a good, affordable, clean, and modern place to live is part of our mantra. It's part of our mission." - Joseph Lubeck

"The less debt you take on, the more you're able to manage through cycles." - Joseph Lubeck

"Surrounding myself with people who are smarter than me and who I learn from is one of the keys in my view to success." - Joseph Lubeck

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Effective leadership is the key to exponential growth, but saying you want to lead isn't the same as knowing how to do it. To learn some of the secrets of creating leaders who can lead your company into a limitless future, Meny was joined by Thought Leader, High-Performance Coach, and Life & Business Strategist Vamsi Polimetla for a fascinating and eye-opening conversation.

Listen in as they talk about the difference between management and leadership, why mindset and internal alignment need to come before strategy, the importance of making meetings that are more fun than a vacation (seriously!), practical tips on how to think outside the box, what skills you need to look for when you're building a team, and much more.

[00:01 - 07:30] How to Think Outside the Box and Achieve Genuine Freedom

• Leadership is not just about titles or qualifications; it is about who you are being in the moment

• It is crucial for leaders to have a growth mindset and focus on their own development first before helping others

• 80% of businesses fail within the first five years due to lack of scalability

• True leadership involves taking complete ownership of one's life

[07:31 - 14:56] Learn How to Become a Great Leader: Strategies for Entrepreneurs

• Leadership is not only about talking the talk but also walking the walk

• The importance of having an open mindset and auditing your progress regularly

• Leaders should remember why they started their business and stay true to that purpose

[14:57 - 23:09] Unlocking the Power of Thinking Out of the Box

• Mindset is only one-fourth of internal communication - also need to consider heart set, health set, and soul set

• Leaders should bring people based on their attitude and problem-solving skills, not just current skills

• Give yourself space and distraction-free time to think out of the box

• Ask yourself: if I'm more courageous/loving, what can I do to create more value?

[23:10 - 30:16]The Power of Open Heart Conversations & Challenging the Status Quo

• Take time to pause and reflect on yourself, your company, and your team

• Have open heart conversations and ask for feedback from everyone

• Play the game to win instead of playing not to lose

[30:17 - 37:25] The Difference Between Management and Leadership

• Bring in the human element into conversations so people feel comfortable speaking up

• Operating principles should be consistent in all scenarios and environments

• Make meetings meaningful and enjoyable for team members

[30:26 - 40:17] Closing Segment

• Know your team member's strengths and interests

• Vamsi on the rapid-fire questions

Want to connect with Vamsi? Follow him on LinkedIn. Head to his websiteand become a leader!

Key Quotes:

"Be the CEO of your life first before you become the CEO of the business and run the organization." - Vamsi Polimetla

"Leadership is all about who you are being in the moment. And it can be designed and developed at any point in life." - Vamsi Polimetla

"Your free time is the most important time that you have, and that is where you get a lot of ideas." - Vamsi Polimetla

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In 2008, Tom Jackobs purchased a personal training facility… and almost went broke in the first six months. He had to learn how to sell - and those skills changed his life forever.

In this engrossing episode of Let's Talk Business, Meny Hoffman talks to Tom about the secrets of successful selling, including how to see sales as problem solving, at what point you need to keep your mouth shut, how to avoid appearing like (and being) a sleazy salesperson, how to get a prospect to give you a decision at the end of the first meeting, why the questions you ask before your presentation are more important than the presentation itself, the reasons that you are your best salesperson (and what to do about that when you are big enough to have a full sales team), and more.

[00:01 - 09:33] Opening Segment

• How Tom grew up disliking sales to becoming a successful salesperson

• The negative approach to sales comes from the idea that one person wins and one person loses, creating a zero-sum game

• Tom's approach to sales starts with the mindset shift that salespeople are problem solvers

[09:34 - 20:50] Understanding The Process of Selling

• Tom discusses his experience in sales in the fitness industry and why the consultative approach is important

• Salespeople should focus on getting a decision from the prospect at the end of the conversation

• Treating sales as a process will ensure you'll consistently close the deal

[20:51 - 24:49] How the Sales Process Can Set You Up for Success

• Some extroverts spend too much time on rapport-building

• Introverts do better if they stick to the process

• As a business owner, you are the primary salesperson in your business

Establish a good management process and scripting of the sales process for your team

[24:50 - 30:48] Leveraging the Power of Storytelling

• Understand the needs of the client or crowd you're speaking to and address any objections throughout the presentation

• Share stories and case studies of past clients, as well as your own personal story

• Tailor your presentation to connect the audience to their dream outcome with your product

[30:49 - 36:54] Closing Segment

• The sale is made during the questioning or discovery phase

• Be comfortable having uncomfortable conversations with your client

• Tom on the rapid-fire questions

Want to connect with Tom? Visit TomJackobs.com and follow him on LinkedIn, Facebook, Instagram, and Twitter. Get your FREE gift now, Tom's powerful workbook in creating an impactful story!

Key Quotes:

"If we come across as that needy salesperson or the sleazy salesperson that's pushing something on somebody that's going to turn off most of the population these days. But if we rather approach it as we are problem solvers and our first initial obligation and duty for that prospect is to find out what their problem is." - Tom Jackobs

"I am a problem solver now, and I have to find a process to sell. And that's the key word is that it's a process. And when you treat it like a process, then you do it the same way each and every time and you'll get the same result, which is the sale at the end of it." - Tom Jackobs

"There's no reason that a decision should not be made. And oftentimes, I'm giving them the agenda of what's going to happen and at the end of our conversation, we're going to make a decision together, whether this is a good fit for you or not, either is okay, but we do want to make a decision today." - Tom Jackobs

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

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Charlie Meaden is a unique individual; whether it's jewelry making, gaming, or investing, he's found a way to do it more efficiently - and more profitably - than almost anyone. His dedication to productivity goes even further, as it also guides his investment strategy and his understanding of the underlying currents that affect the economy.

In this episode of Let's Talk Business, Meny and Charlie discuss his adventures in business, his recent work as the co-founder and CEO of Gembot.ai, his opinions on the future of cryptocurrency, the importance of launching a new product quickly, the difference between busy-ness and effectiveness, and much more.

[00:01 - 07:36] Opening Segment

• How Charlie has found ways to be more efficient and profitable in different niches

• The importance of productivity early on in Charlie's career

• How Charlie was able to use his hourly wage jobs to learn about business and entrepreneurship

[07:37 - 14:27] Maximizing Your Productivity and Effectiveness

• Understand where the time is going and where the money is coming from

• Create certainty where possible to avoid decision fatigue

[14:28 - 22:14] How One Entrepreneur Found Success in Technology

• Leaders should look at the team's productivity to identify waste and ensure they are focusing on the right things

• The importance of treating employees like owners and empowering them to get upside

• Obsession with technology and gaming led to goldsmithing for money

[22:15 - 30:10] From Gaming to Investing

• How one entrepreneur is democratizing access to better investment tools for independent investors

• Charlie discusses how he developed a systematic strategy for public equities

[30:11 - 37:30] Navigating the Fintech Space

• Launching a product in the FinTech space is not easy and requires a lot of trust

• When dealing with regulated products, it's essential to get it right as it affects the company's net worth

• For investments, one should be aware of the shift in the economy and liquidity in the market

[37:31 - 48:37] Closing Segment

• Charlie dives into the mimetic behavior in markets

• Expectations and reality when expectations diverge too much

• Charlie, on the rapid-fire questions

Want to connect with Charlie? Follow him on LinkedIn. Visit Gembot.ai to level up your investment game!

Key Quotes:

"As a leader, the first thing you got to always ask yourself is, do I need to do something better to get the outcome and the productivity that I desire?" - Charlie Meaden

"Treat everyone like an owner in the business, and then provide everything and continuously ask them, are we doing enough? And then, if that's not working, then that individual might not be right for the company culture." - Charlie Meaden

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

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Your company is growing, you're getting too busy to do everything yourself, and you're wondering if it's time to hire a fractional or full-time COO. How do you determine if your company is ready? What do you need to do to get your organization prepared for this big step? What skills does the owner need to make this new arrangement work, and what skills does the COO require to succeed? What are the disadvantages of hiring a manager on a fractional basis? Is hiring a fractional COO just a way to save money, or are there some hidden organizational benefits, too?

Join Meny and Ben Wolf, the founder of Wolf's Edge Integrators - the largest Fractional COO firm in the world - as they answer these and many other questions. It's an episode that might permanently change the way you think about upper-level management and the way you integrate executives into your company.

[00:01 - 07:29] How to Prepare for a New Management Structure

• Ben introduces Wolf's Edge Integrators, the largest fractional COO firm in the world

• Fractional executive leadership democratizes access to high-caliber talent for companies of all sizes

• How technology and COVID have accelerated the use of fractional COOs

[07:30 - 14:27] The Challenge of Making the Mental Jump From Doer to Leader

• Having a great leadership team requires having great leaders at the top of the organization

• an essential skill for business owners is the readiness to let go and not need to micromanage everything

• When hiring C-level executives, it is vital to have the right people in the right seats

• Leaders need to make the mental jump from doer to leader to be successful.

[14:28 - 21:18] Creating Clarity for Successful Leadership

• Leaders need to create a clear picture of the outcome and provide coaching, metrics, and accountability

• To decide which role to take, identify which activities give you energy and which ones drain it

• When hiring a COO, take time to define the role and other roles in the organization clearly

[21:19 - 28:43] Understanding When to Hire a Fractional COO vs. Full-Time

• Understanding the need for a COO and determining if it should be fractional or full-time is key

• Fractional CMOs typically give an estimate of how much time their accountabilities will take

• Working with recruiters to find the right person and elevating someone internally are other options

[28:44 - 35:50] How to Find the Right Fit for Your Fractional COO Role

• CEOs should be clear about the role and measure it using behavioral-based questions

• Fractional roles can work if you set expectations and measurables are clear

• You should avoid helicopter management as it masks people and processes issues

[35:51 - 46:06] Closing Segment

• Fractional roles still provide flexibility and availability for emergencies

• Ben on the rapid-fire questions

Want to connect with Ben? Follow him on LinkedIn. Head to Wold's Edge Integrators and let the business run itself!

Key Quotes:

"One key skill is the ability is the readiness to let go and not need to micromanage everything. But it's only a skill that can be implemented when you have the right people in the right seats." - Ben Wolf

"A good manager leader is able to set up clear measurables and expectations in a meeting cadence with each person or with each team so that they can effectively manage those people or manage those teams on an episodic basis." - Ben Wolf

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

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Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.

Key Highlights:

[00:00 - 02:30] Intro to Episode

[02:30 - 05:30] Why Rebrand

[05:30 - 06:26] The Next Step

[06:26 - 07:56] Market Confusion

[07:56 - 12:11] Brand Narrative

[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)

[16:34 - 19:10] Hero vs Guide

Key Quotes:

"You need to have a brand that you personally are very comfortable with." - Meny Hoffman

"A great brand becomes the way your salespeople are talking about your brand." - Meny Hoffman

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Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let's Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won't do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

[00:01 - 07:45] Opening Segment

• Introducing Rabbi Shmuel Reichman

• Personal development is vital to personal success, family success, and business success

• Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership

[07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success

• We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals

• Personal development is not just about growth but also about balance and long-term success

• Success in personal life does not need outside approval

[22:31 - 36:18] A Guide to Self-Development and Personal Growth

• Why you need to get a clear sense of your identity and purpose in life

• The importance of building habits and getting accountability from friends or family

• The only way to start is to build a mindset and overcome limiting beliefs

[36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision

• Success takes years of hard work and dedication - focus on micro wins and momentum

• Self-awareness, confidence, and patience are hard to quantify

• Surround yourself with the right types of people and ideas that will help you grow

• Mixing family and business is possible if done right

[49:36 - 58:35] Closing Segment

• Businesses sometimes fall apart due to different values or visions

• The importance of communication, shared values, and understanding each other's concerns

• Schnuel on the rapid-fire questions

Connect with Schmuel on LinkedInand Instagram. Visit his websiteto think deeper, leave inspired, and achieve the extraordinary!

Key Quotes:

"If you really want to do something with your life, you have to figure out how to support it yourself." - Shmuel Reichman

"The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten." - Shmuel Reichman

"Your job in life is to figure out what's incredible within you." - Shmuel Reichman

"The best possible life is where everything is harmoniously building towards a shared vision direction." - Shmuel Reichman

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

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What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In this week's episode of the Let's Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry.

If you're ready to transform your business from a cash-eating monster to a money-making machine, check out Mike's interview below!

[00:01 - 07:05] Opening Segment

• Mike introduces Profit First, a system that teaches leaders and entrepreneurs how to profit first

• How to overcome financial struggles and understand the profit-first methodology

• A listener saved $32,000 in an account after hearing Mike's advice

• Mike had success from the outside, but his businesses were never profitable, and he lost all his wealth

[07:06 - 13:29] The Profit First Formula: Learn How to Take Profit Without Sacrificing Your Expenses

• It's essential to share the struggles of entrepreneurship and not paint a rosy picture

• The Profit First Formula and how it flips the traditional formula of sales minus expenses equals profit

• If a business cannot pay its bills, it is telling them that something needs to be fixed

[13:30 - 19:47] Uncovering the Benefits of Profit First

• How taking your profits first can help your business succeed

• Take a portion of the profit first, use it to reward shareholders, and build cash equity

• Working harder is not the solution; working smarter is key

• The simplest solution is often the right one.

[19:48 - 25:56] Achieving Financial Growth & Stability Through Niche Specialization

• Business owners can double their profits by increasing pricing by 20%

• Businesses that take their profit first grow faster than their competition and become more selective about what they spend

• Reverse engineer niche specialization to outpace competitors in growth

[25:57 - 31:11] Closing Segment

• For personal budgeting, set multiple accounts for intended use and divide money into different outcomes

• Mike on the rapid-fire questions

Want to connect with Mike? Follow him on LinkedIn and Instagram. Visit his websiteto make your journey simple!

Key Quotes:

"Entrepreneurship's not easy, but to make the elements simpler is my mission." - Mike Michalowicz

"As a small business owner, we all need to realize we are shareholders in our own business." - Mike Michalowicz

"You can't wait to be profitable to make profit. You have to start making profit today." - Mike Michalowicz

"We have to realize that our business and our personal lives are intertwined. They are not separate. So we have a big dependency on our business and its income and profitability to support our lifestyle. " - Mike Michalowicz

Connect with Ptex Group:Facebook,Instagram,Twitter,LinkedIn

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Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place?

Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes' Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he's ready to tell us the secret. In this engrossing episode of Let's Talk Business, Mark and Meny describe the difference between swag that's "stuff without a goal" and swag that's made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.

Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world's largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas.

[00:00 - 07:12] Opening Segment

• Mark introduces Custom Boxed Agency

• How to use direct mail to marry physical and digital experiences together

• How to wow your customers and redefine the American Dream

[07:13 - 13:44] Unlocking the Power of Intentional Swag

• Why intentionality is vital when it comes to swag boxes

• Businesses should focus on providing tools and resources rather than just swag

• The power of physical boxes and surprise

[13:45 - 19:54] How to Create a Box Experience That Maximizes Customer Retention

• Smaller size boxes are preferred as they are easier to store

• Define a clear journey and provide what is needed for the first big hurdle

• Why design should be tailored to the desired outcome, and step-by-step instructions

[19:55 - 26:22] Employee Retention Through Intentional Box Experiences

• Three core phases of the customer lifecycle

• How gifting can be used as a retention play to enhance relationships with clients

• Employee retention should involve gamifying the onboarding experience

[26:23 - 33:58] The Magic with Digital and Physical Experiences

• Intentionality is vital to fostering a great company culture beyond just perks

• How to combine swag, boxes, and retail to amplify your business

• How you can leverage QR codes to bridge physical and digital experiences

• Consider replayability, recognition, and collectability when selecting swag

[33:59 - 38:45] Closing Segment

• Use swag as an amplifier for business offers

• How to combine physical and digital elements for retail success

• Mark on the rapid four questions

Want to connect with Mark? Follow him on LinkedIn and Facebook. Visit Custom Box Agency to create an experience that leaves your customers wanting more!

Key Quotes:

"I don't think people need more stuff. I think people want outcome as to why they bought the product or service in the first place." - Mark Stern

"When we think of a box experience, I don't want just to develop a box experience. I want it to be something that you save, something that you keep, something that you reference back and forth." - Mark Stern

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When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let's Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach.

[00:00 - 06:54] Opening Segment

• Rabbi Steven held senior leadership roles in prominent Jewish organizations with a focus on outreach

• Why Rabbi Steven believes in structure and scaling up for success

• An international institution that provides intellectual tools to connect people to Judaism and God

• Big organizations are like cruise ships; they take time to turn

[06:55 - 13:12] Transforming a Nonprofit: The Playbook for Turning Around a Sinking Ship

• How Rabbi Steven triaged what were the most critical components to move forward

• The organization had hundreds of people, and there was no one taking responsibility

• How self-funded projects were thrown into the budget without a proper reporting structure

[13:13 - 19:40] Using a Business Tool to Make Decisions

• How a nonprofit used an Entrepreneurial Operating System to scale up

• Set a 10-year goal to get 3 million Jews studying Jewish wisdom

• When hiring, look for humility and the ability to learn from others

[19:41 - 25:37] Finding Inspiration and Success Through Relentlessness

• Relentless people are successful and can problem solve

• Why delegating is a great skill to have in management

• Leaders need to be consistent and repeat their vision often

• Create language for employees to help them understand the vision

[25:38 - 34:20] Closing Segment

• Ignore the noise and let talented people do what they're good at

• Rabbi Steven on the rapid four questions

Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!

Key Quotes:

"You can't stop your business while you're trying to fix your business." - Rabbi Steven Burg

"Vision without implementation is a delusion." - Rabbi Steven Burg

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Often, we don't realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses.

In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we're able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business.

Please listen and enjoy!

[00:01 - 07:56] Opening Segment

• Introducing Charlie Harary - a business executive, author, and public speaker known internationally

• Charlie shares his advice on achieving success and happiness

• The key to delivering a message effectively is to put yourself in the audience's perspective

[07:57 - 14:59] How to Unlocking Your Potential

• How to change your thoughts and bridge the gap between your current life and the life you want

• The journey that led Charlie to write the book "Unlocking Greatness"

• Changing thoughts to change brains

• Understanding how the brain works, how habits work, and how rituals work

[15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness

• The eulogy exercise is one of the tools used to help readers understand what they are looking for in life

• Happiness is about feeling empowered and having a positive perspective on life

• Circumstances do not lead to empowerment

[22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment

• Happiness is a perspective and not necessarily dependent on external factors

• Gratitude is the most important muscle that we have and helps to build a positive outlook

• Success should be measured against oneself, not against others

• Everyone has different life scenarios, so the comparison should be avoided

[29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits

• You don't need an award or the size of a house to feel successful

• Every time you have a thought, neurons fire in your brain and create connections

• Goals are directions, but you become the goal by embodying it and creating

[37:16 - 44:08] Closing Segment

• As you repeat the behavior, it becomes neurologically embedded into your brain

• Charlie on the rapid-fire questions

Want to connect with Charlie? Follow him on LinkedInand Instagram. Head to his website and learn how to train your brain to succeed!

Key Quotes:

"The first thing always is to remember, speak for your audience. Don't speak for yourself." - Charlie Harary

"The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary

"You never reach your goals. You become your goals." - Charlie Harary

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In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)

[00:01 - 07:55] Opening Segment

• Give people something they want to talk about and remark on

• Building a remarkable product is key to successful marketing

• Why storytelling plays an important role in marketing

[07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing

• Seth stresses what permission-based marketing is

• Small businesses should focus on creating a remarkable service rather than competing on price

• Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve

• Creative marketers should avoid Shiny Object Syndrome by sticking to one platform

[15:09 - 23:10] Exploring the Role of Leadership in a Changing World

• Going first is way overrated; what matters is that you picked one

• The connection between marketing and sales is adding human emotion to the equation

• Why leadership always defeats management in times of change

[23:11 - 30:54] The Good, The Bad, and The Ugly of AI

• How business owners can adapt to maximize productivity

• Control the present to restore the past vs. dance with the present to invent the future

• Younger generation of leaders: technology and Zoom vs. face-to-face interactions

• Companies should make decisions that benefit their culture

[30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners

• How AI can maximize people's work and not replace them

• AI is similar to electricity in that it maximizes productivity and changes everything

• AI will have speed bumps, but it can be used to discover things

• Start with project-based teams and use AI to create value

[38:25 - 41:19] Closing Segment

• How Seth decided long ago to post every day

• Seth on the rapid four questions

Key Quotes:

"Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends." - Seth Godin

"Sales is what happens when we add unscalable human emotion to the marketing equation." - Seth Godin

"Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you." - Seth Godin

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We often differentiate between business growth and personal growth and emphasize one at the expense of the other. But what if they're intimately linked?

Join Meny Hoffman and his guest, former president of Cambridge Air Solutions and founder of EncouragingLeaders.com Marc Braun, for a deep dive into the ways that your personal habits affect your business's health. Along the way they discuss how your physical and mental health impact your ability to lead, ways to awaken your employees' latent genius, why courage is crucial, the essentials of effective communication, being humble enough to ask for help, the ways to use social media effectively, and more.

Marc Braun is a coach who teaches business leaders how to build cultures of growth in their companies. He served as president of Cambridge Air Solutions—a renowned engineering and manufacturing company revolutionizing HVAC technologies - and quadrupled revenue and increased profitability tenfold during his 13 years at the company.

[00:01 - 08:32] Opening Segment

• Leadership growth is the key to business growth

• Leaders have the responsibility of growing their company and themselves

[08:33 - 15:57] Unlocking Creative Genius

• Separating business growth from personal growth is important for navigating challenges

• To address a problem, it is important to look at the behavior of the leader

• How creative genius in humans decreases with age due to fear of failure or criticism

• Leaders need the courage to take risks and be creative to achieve business growth

[15:58 - 22:59] Finding the Balance Between Emotion and Logic

• Why courage is defined as action in the face of fear

• Leaders must breathe courage into their teams to help them learn and grow

• Leaders should be humble enough to ask for help when needed

[23:00 - 30:22] How Leaders Can Navigate Social Media & Improve Communication Skills

• Leaders need to understand their blind spots and be aware of their emotional intelligence

• Communication is difficult and can go awry if emotions are not taken into consideration

[30:23 - 37:37] How to Become a Positive Force for Good by Encouraging Leaders

• Social media can be used as a platform for leaders to have a voice, but it should not be abused

• Every leader has a public responsibility and must decide where their voice is heard

• Leaders struggle with articulating their vision and getting their team aligned with it

[37:38 - 41:38] Closing Segment

• A platform that helps organizations build coaching into every leader at every level

• Marc on the rapid four questions

Want to connect with Marc? Follow her on LinkedIn. Visit Encouraging Leaders to grow in profit and purpose!

Key Quotes:

"Our job as leaders is to encourage to breathe courage into other human beings." - Marc Braun

"You do not have to have a certain level of money to find a coach. You have to actually be humble enough to say that you need help." - Marc Braun

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In an arena swarming with hundreds, perhaps thousands, of competitors vying for the same product niche as you, what sets you apart? We don't want to aim for mere survival; it's about rising to the top.

Aaron Cordovez, a top 100 seller on Amazon, has built a brand and is currently selling $75 million worth of products each year. During his journey to success, Aaron went from trying to get a regular job to creating his own product - the lemon squeezer - which became a number-one bestseller on Amazon. In this episode, Aaron talks about his strategies for taking his business to the next level, such as creating additional revenue streams, focusing on customer service, and understanding your customers' needs.

[00:01 - 15:20] How Aaron Found Success as an Entrepreneur Despite Challenges

[15:21 - 29:29] The Fundamentals of Running an Amazon Business

[29:30 - 47:02] Creating Brand Confidence Through Interaction and Disruption Marketing

[47:03 - 55:32] Closing Segment

Key Quotes:

"I need to bring money to the table. But how do you bring money to the table? It's actually by bringing value to the marketplace where you're going to be rewarded." –Aaron Cordovez

"If you can't release a product knowing that it's gonna do a good job, then you can't have much confidence in your brand, and your customer will lose confidence in the brand." –Aaron Cordovez

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Salespeople use so much of their time, money, and energy in trying to find new clients - and so many find that their efforts don't work, or they fail to find the "hungry fish," or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more.

A 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon best-selling author, Mitch has delivered 3,500 seminars, workshops, keynotes, webinars, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and life skills.

[00:01 - 08:12] Opening Segment

• How Mitch has helped generate over 3 billion in revenue for thousands of companies

• Introducing the New Game of Selling

Focusing on long-term relationships and the value of the second sale

• How can I serve you from the beginning?

[08:13 - 17:13] How to Identify and Attract Your Ideal Clients

• The key is to find the 'hungry fish' by asking your best customers why they do business with you

• Creating a unique service advantage (USA)

Focus on the customer's destination rather than the product/service you are selling

• Shift context to understand where buyers are in their buying cycle and meet them there

[17:14 - 25:40] Unlock the Power of Lifetime Value

• How to shift your focus from new clients to existing ones

• Shift focus from closing a sale to establishing yourself as the trusted advisor

• Every person is a gold mine with referrals, testimonials, endorsements, introductions, networking, and joint venturing

• When a client favors you with their business, ask them why they chose you and drill down deeply into that conversation

[25:41 - 34:25] How to Build Strategic Business Relationships

• Why it is important to build relationships with customers before and after the sale

• Stimulus-response is an important concept to understand when engaging with customers

• Provide resources, results, and relationships to add value

• Maximize the deal instead of compromising

[34:26 - 45:16] Closing Segment

• Focus on the business relationship and what the other party will get out of it

• Mitch on the rapid four questions

Want to connect with Mitch? Follow him on Facebook & YouTube. Head to the New Game of Selling to learn more about his work!

Key Quotes:

"My model was always backward. It was like, how can I serve you? From the beginning. So the context of the conversation was never about me. My product, my service, it was all about your destination." - Mitch Axelrod

"I believe every one of us, whatever product, service issue or cause we represent, we are in the transportation business, and we are in the transformation business." - Mitch Axelrod

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If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it's too late?

Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today

Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC's Today Show, ABC News, Fox and Friends, and over 200 other media outlets.

[00:00 - 07:45] Opening Segment

• Valuable insight into the emerging world of AI (Artificial Intelligence)

AI has been around since the 1950s, but only recently has it become more widely known

• There will be two types of companies in the future: those who are great at AI and everyone else

• Chat GPT became the fastest-growing app in history, with over 100 million users in two months

[07:46 - 15:43] The Fastest-Growing App in History

• AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind

• AI can be used for copywriting, customer service, and sales solutions

• The impact of AI on businesses and society

[15:44 - 23:22] Exploring the Benefits and Dangers of AI

• AI is similar to when electricity came on, creating a whole new economy

• Why people who don't adapt to AI will be replaced

• Business owners should avoid the "shiny object syndrome" and focus on understanding chatbots

• Chris's outlook on executives that have warned of the dangers of AI

[23:23 - 31:08] Creating Avatars & Content with Chatbot Prompts

• If used correctly, chatbots can be used to enhance productivity

Using multi-shot prompting to get more specific answers from a chatbot

• How creating avatars and asking for content examples can help create content

• Using chatbots to tweak content based on an audience is beneficial

[31:09 - 42:56] Closing Segment

• Utilize research tools to back up your instincts

• Chris on the rapid-fire questions

Want to connect with Chris? Follow him on LinkedIn & Instagram. Head to Super Connector Media to leverage your results!

Key Quote:

"You will not be able to ignore AI because your competitors will not be ignoring it. And you do not want them to have an advantage over you. It's just that simple." - Chris Winfield

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Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries.

In this episode of Let's Talk Business, Meny and Yoni have a candid discussion about when it's time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It's a great conversation that might just change the way you understand scaling, so don't miss it!

Yoni began developing GETIDA after successfully founding and operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of daily transactions.

[00:00 - 12:50] Opening Segment

• How GETIDA has scaled into the largest organization dedicated to Amazon FBA auditing

• How the landscape of the Amazon space has changed drastically over the last 20 years

• The challenges facing Amazon sellers in the age of increased competition

• Sellers have to be good at all aspects of their business to succeed

[12:51 - 24:52] Maximizing Amazon FBA Reimbursements and Refunds with GETIDA

• Amazon provides reimbursement or refund for losses incurred in shipping, storage, and returns

• Sellers have to bear the responsibility of reconciling discrepancies

• GETIDA's mission is to help sellers get maximum FBA reimbursements and refunds

How it is achieving rapid expansion and maintaining its culture

[24:53 - 36:35] The Story of Successful Bootstrapping and Private Equity Investment

• Good people with honesty and humility are vital to growing a successful company

• People are the foundation of every major empire, politically, business-wise, or financially

• Staying focused on one niche instead of becoming a jack-of-all-trades master of none

• How to leverage strategic investment and smart money for long-term success

[36:36 - 43:58] Closing Segment

• Amazon sellers should reconcile shipments to ensure they receive the retail value and make a profit

• Yoni's secret weapon for success

• Yoni on the rapid four questions

Want to connect with Yoni? Follow him on LinkedIn, Instagram, and Facebook. Head to GETIDA, improving the overall operations of Amazon FBA sellers!

Key Quotes:

"Our mission today is pretty simple, is just to make sure that Amazon FBA sellers all over the world get the maximum FBA reimbursements and refunds that they're eligible to receive." - Yoni Mazor

"What counts for a business is not gross revenue is always the bottom line net profit." - Meny Hoffman

"You want to build a good team around you that can really provide something at a large scale if you have the ambition to go large scale." - Yoni Mazor

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When you realize that there's something in the world that only you can do, it will fundamentally change the way you work and the way you live your life. For visionary, speaker, executive coach, and facilitator Rabbi Ezra Max, that realization came in the aftermath of September 11, 2001, when he worked at Ground Zero and barely escaped with his life. Join Meny in this wide-ranging conversation with Rabbi Max about setting goals, accountability, the definition of coaching, how coaching and consulting differ (and why it matters), the importance of celebrating achievement, and much more.

Rabbi Ezra Max is a visionary, speaker, executive coach, and facilitator. He has a wide variety of management experience in healthcare, technology, emergency services, real estate, and community activism, facilitating transformational change. He has lectured and facilitated internationally on issues of communication, goal setting, stress/trauma resilience, sales, parenting, psychological safety, and classroom management.

[00:01 - 13:34] Opening Segment

• Ezra shares his personal experience on September 11th, 2001

• How Ezra had a total meltdown and questioned life's purpose

Everyone has a unique job to do in the world

• Treat each day as if it's your last and live it meaningfully

[13:35 - 26:41] Know What You're Doing and Do It Well

• Measure twice, cut once - know the outcome you're aiming for

• Post-traumatic stress is an incident, not a disorder

• Use moments of inspiration to step up to challenges and gain clarity

• How to achieve personal, spiritual, and family development with the help of accountability

[26:42 - 39:17] Unlocking the Difference Between Coaches & Consultants

• The two types of coaching - pure coaching and content-based coaching

• Communication skills are vital to avoiding dysfunction in teams

• How to balance personal and professional growth

• There is an epidemic of aloneness in the world post-covid

[39:18 - 45:24] How Giving Can Lead to Incredible Rewards

• We should invest in something eternal rather than something momentary

• How a coach can help us zoom out of a situation and alleviate tension

• Sometimes, it's helpful to give advice to someone else to gain clarity on our own situation

• Ezra Focus on four goals: financial, family, spiritual, and health

[45:25 - 53:39] Closing Segment

• The need for a conversation about the "epidemic of loneliness"

How to help the next generation plug into their source

• Ezra on the rapid four questions

Want to connect with Ezra? Follow him on LinkedIn. Head to his website and create meaningful connections!

Key Quotes:

"Every single day should have an impact. We should treat every day as meaningfully as if it's our last." - Ezra Max

"Opportunity doesn't always look like a million dollars on a civil platter. Opportunity usually looks like a struggle and something uncomfortable." - Ezra Max

"We become different as a result of doing; we don't become different just as a result of thinking. We have to think and do to become different. " - Ezra Max

"Our businesses will never grow beyond our personal development." - Ezra Max

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Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding.

In this episode of Let's Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn't waste time and money by hiring people who look and sound great - but are actually all wrong for your business.

Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service.

[00:01 - 07:24] Opening Segment

• Anna's experience in international operations and recruiting

• Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools

• Anna's specialty is helping online business owners hire for leadership and management roles

[07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building

• Remote work creates freedom to be able to spend time with family and have more balance in life

• What makes work more intentional, resulting in better results, happier people, and faster growth

• The increase in remote job postings and applicants on LinkedIn

[14:28 - 21:16] Practical Advice for Hiring Remote Employees

• Interviewing process should include a test project to assess the candidate's capabilities

• When hiring, interview at least two or three candidates to compare their skillsets

• Avoid making hasty decisions when desperate to hire - assess the candidate properly

[21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success

• Interview multiple candidates to ensure the right fit for your business

• Meny breaks down his 3-step interview process

• Research the candidate and allow them to research you and your business

[27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees

• Structure interviews with different goals in mind

• Have regular check-in calls with remote employees

• Why you should hire an operations specialist as a business grows

[34:31 - 38:12] Closing Segment

• Start hiring sooner rather than later to avoid working 16-hour days and having a messy team

• Anna on the rapid-four questions

Want to connect with Anna? Follow her on LinkedIn. Visit Let's Remotivate, the simple way to find remote leadership!

Key Quotes:

"People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money." - Anna Shcherbyna

"Remote work creates the freedom to spend your time being more productive, but also having more balance in life." - Anna Shcherbyna

"It is not quantity; it's really been about quality." - Anna Shcherbyna

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If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance?

In this episode of the Let's Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don't miss this inspiring, illuminating, and surprising conversation.

Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work.

[00:01 - 07:34] Opening Segment

• Eli shares how he ended up creating the United Hatzalah of Israel

• How Eli had an idea to make an existing system more efficient but was met with resistance

[07:35 - 15:00] The Story of United Hatzalah

• The idea to respond to emergency calls with volunteers and motorcycles

• Volunteers are motivated by the satisfaction of saving someone rather than money

• The organization has responded to almost 6 million emergencies since it started

[15:01 - 22:14] Achieving a 90-Second Response Time

• The vision, challenges, and rewards of United Hatzalah

• United Hatzalah uses random people who want to be trained as volunteers

• Why CEOs should have an expiration date

• Run the organization like a sustainable business

[22:15 - 29:39] Treating Donors and Volunteers with Respect

• Treating donors and volunteers the same is vital to success

• Volunteers are obligated to respond to a minimum amount of emergency calls

• Donors get financial and operational transparency

• Leaders need to show compassion and empathy when dealing with traumatic situations

[29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers

• Volunteers go through treatments for emotional trauma

• Selling donations as a way to learn sales skills

• Everyone should be involved in doing good in the world

[36:49 - 46:36] Closing Segment

• Overnight successes are often years in the making

• Why Eli realized he wanted United Hatzalah to be less dependent on him

• Eli on the apid for questions

Want to connect with Eli? Follow him on Instagramand Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah!

Key Quotes:

"If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business." - Eli Beer

"Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer

"Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making." - Eli Beer

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Technology has put us in with more people than ever before, but somehow we're also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more.

Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways.

[00:01 - 07:26] Opening Segment

• Keith shares his background and story

• Communication is vital to many things around us.

• How to unlock the power of connection in the workplace

[07:27 - 15:05] The Human Dynamics of Business

• Business is about humans interacting with humans

• People realized they were tired of trading their life for dollars

• How technology is outpacing sociology and leading to increased cases of depression and anxiety

[15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic

• People are hungry to be back together but need to learn how to work within workplace conflicts

• How social media has made it difficult to connect with others in person

• Each person has a map of reality based on their belief structure and formative experiences

[22:36 - 30:12] Understanding Models of the World to Connect with People

• Switched the paradigm from "What do I need this person to do for me?" to "How can I serve them?"

• Finding commonality is critical to connecting with people and building relationships

• How our models of the world can cause damage to communities

• Confirmation bias leads us to accept evidence that supports our beliefs

[30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated

• People will do anything to feel heard, understood, and appreciated

• Sometimes, people use excuses to validate why they are not successful

• How one can decide to take charge of their life -The twin brothers' story

• We tend to find excuses for our failures and not take charge of our own life

[37:54 - 45:17] Closing Segment

• How you can overcome limiting-beliefs

• Keith on the rapid four questions

Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations!

Key Quotes:

"The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill

"We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill

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How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it's all about changing your story, asking the right questions, and creating an environment that will appeal to your client's emotions. Join him and Meny in an episode filled with practical examples to learn more.

With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way.

[00:01 - 08:02] Opening Segment

• How to eliminate risk, gain buy-in, and achieve better results faster

• Ron offers excellent tips on how to build high-performance sales cultures

• Ron's concept of people calling themselves victims of circumstances

The way of leadership

[08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster

• People often become task-oriented instead of purpose-oriented

• What you should consider making a successful sales call

Qualify the account, decide on the best path forward, and map out the steps

• What the goal of the call should be

[15:35 - 22:56] Uncovering the Neuroscience Behind Engagement

• Exploring cortisol levels and how to create an environment for participation

Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful).

• Before selling, create an environment for customers to want to participate

• Moving from static questions to the conversation and trust building

[22:57 - 30:02] Unlocking the Power of Empathy to Influence

• How asking questions can create trust and change reactions

The importance of creating an emotional connection first

• Ask questions to understand the customer's environment

• Discipline needed to ask questions and clarify meanings

[30:03 - 37:14] The Power of Self-Reflection with Board Meetings

• The five steps to break the sales cycle

Prospecting, first impression, qualifying, presenting, and closing

• Leaders can use the same techniques to understand what is essential to their employees

• Make sure conversations are purpose-driven and not task driven

[37:15 - 44:22] Transforming Sales with a New Conversation

• Make sure to ask questions to figure out what is going wrong

• A copier is nothing more than a communication vehicle

From selling one copier to filling in gaps with multiple copiers

• Used tenacity to try something new and learn from failures

[44:23 - 49:33] Closing Segment

• Keynote and field visits helped bring back 8 million in revenue

• Ron on the rapid-fire questions

Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle!

Key Quotes:

"Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr

"Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr

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