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Saudi Life: Unpacked

Saudi Life: Unpacked

Lily Moffatt & Frankie Hilton

Welcome to Saudi Life Unpacked, the podcast where we literally unpack the expat life in Saudi Arabia.Are you Saudi quisitive? Whether you’re already here or considering making the move, this podcast is your go to resource for everything you need to know about life in Saudi Arabia.Moving to Saudi Arabia can feel like an unknown. We are here to demystify the desert and explore the vibrant and dynamic experiences of expats living in the kingdom.Frankie and Lily are here to answer your burning questions about being an expat in Saudi, as well as shining a light on the many positive aspects of living and working in this fascinating part of the world.

94 - Ep 91. Building a Saudi Beauty Brand: Purpose, Representation & Growth with Sara Al-Rashed
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  • 94 - Ep 91. Building a Saudi Beauty Brand: Purpose, Representation & Growth with Sara Al-Rashed

    What does it really take to build a beauty brand that feels authentically made for the women of the region?I

    n this episode of Saudi Life: Unpacked, Frankie sits down with Sara Al Rashed, Saudi entrepreneur and founder of Asteri Beauty, for a conversation about beauty, business, identity and building a brand with the Arab woman at its heart.Sara shares the story behind Asteri - from the early idea to creating a homegrown beauty brand designed specifically for the region, its climate and the women who live here.

    She talks about the inspiration behind the brand, the importance of seeing Arab women properly represented in the beauty industry and what it takes to turn a creative vision into something real.

    But this episode goes far beyond makeup. Frankie and Sara talk about entrepreneurship, building a business from the ground up, trusting your instincts, navigating challenges, sisterhood and the realities of growing a brand in a rapidly changing Saudi Arabia.

    They also explore what it means to be part of a new generation of Saudi founders creating businesses that feel proudly rooted in the region while thinking much bigger than it.

    An inspiring conversation about beauty, ambition, representation and having the courage to create what you believe is missing.

    SHOWNOTES:

    The story behind Asteri Beauty and how the brand beganWhy Sara wanted to create a beauty brand specifically for women in the regionBuilding products designed to work in the Middle East’s climateThe importance of Arab representation in the beauty industryTaking Asteri from an idea to a growing Saudi beauty brandThe realities of entrepreneurship and building a business from scratchLearning to trust your instincts as a founderNavigating challenges, mistakes and lessons along the waySisterhood and the influences that shaped Sara and the Asteri brandBuilding a brand that feels authentically Saudi while thinking globallyThe rise of female entrepreneurship in Saudi ArabiaSara’s perspective on ambition, resilience and creating with purposeWhat’s next for Asteri Beauty


    PRODUCT AND RECOMMENDATION:Asteri MascaraDesertTwist Fixing SprayNourish Tinted SerumSpectrum Palette

    Stay Connected:
    📍 Follow @saudilifeunpacked for updates, resources weekly episodes.
    Tue, 25 Aug 2026
  • 93 - Ep 90. Building with Purpose: Motherhood, Entrepreneurship & Life in Saudi Arabia with Lujain Abulfaraj

    What does it really look like to build a business, raise a family and dream bigger in Saudi Arabia?

    In this episode of Saudi Life Unpacked, Frankie sits down with Lujain, Saudi entrepreneur and founder of Akwan, for a conversation about motherhood, entrepreneurship, identity and being part of Saudi Arabia’s rapidly changing story.

    After growing up between Jeddah, Kuwait and Dubai, Lujain returned home to Saudi with a completely new perspective - and a desire for her children to grow up connected to their country, culture and language.She shares how watching her own son struggle with Arabic became the inspiration behind Akwan, a children’s brand designed to make learning Arabic feel creative, playful and fun rather than something children have to do.

    But this episode goes far beyond business.We talk about raising children with a strong sense of identity, building a company without having all the answers, the rise of female entrepreneurship in Saudi, learning from failure, protecting your energy, motherhood, growth mindset and why sometimes you simply have to start and figure things out along the way.Lujain’s philosophy is simple: just because you can’t do something now doesn’t mean you can’t do it — you just haven’t learned it yet.

    An uplifting conversation about building with purpose, staying curious and raising the next generation in a Saudi Arabia full of possibility.

    SHOWNOTES:

    Lujain’s journey from Jeddah to Kuwait, Dubai and back to SaudiWhy she chose to return home and build in Saudi ArabiaHow motherhood inspired the creation of AkwanHelping children connect with Arabic through playRaising children with a strong sense of culture and identityBuilding her first branding business by accidentThe realities and lessons of entrepreneurshipThe rise of female entrepreneurship in Saudi ArabiaWhy growth mindset plays such a big role in her lifeBalancing business, motherhood and personal wellbeingProtecting your energy and learning when to disconnectRaising the next generation to dream bigger

    PRODUCT AND RECOMMENDATION:AkwanPinterestOpalAcupuncture mat

    Stay Connected:
    📍 Follow @saudilifeunpacked for updates, resources weekly episodes.
    Thu, 13 Aug 2026
  • 92 - Ep 89. Expat Motherhood in Saudi Arabia: Pregnancy, Birth & Beyond with Lina and Christie

    What if your closest mum friend was due to give birth... on exactly the same day as you?

    In this episode, Frankie sits down with Lina and Christie, two expat mums who met in Riyadh, discovered they shared the exact same due date, and welcomed their baby boys just two days apart.

    Together, they share their honest experiences of pregnancy, giving birth in Saudi Arabia, navigating the healthcare system, choosing the right hospital, and building a support network while living far from family. 

    They also open up about postpartum recovery, breastfeeding, and why looking after mums is just as important as looking after babies.

    Whether you're expecting your first child or considering a move to Saudi Arabia, this episode is packed with practical advice, reassurance, and heartfelt stories from two mums who have been through it all.

    SHOWNOTES:

    The realities of pregnancy and giving birth in Saudi ArabiaChoosing the right maternity hospital in RiyadhTwo mums, one due date, and an unexpected friendshipBuilding a support system while living far from familyHonest birth stories, C-sections, and labour experiencesPostpartum recovery and the importance of supporting mumsBreastfeeding, newborn care, and preparing for motherhoodWhy Saudi Arabia surprised them as a place to raise a family

    PRODUCT AND RECOMMENDATION:GermaCare Baby WashGermaCare Baby ShampooGermaCare Baby LotionGermaCare Baby OilGermaCare Baby CreamGermaCare Baby WipesThe Mum's WayYasmin (Doula)Prenatal ClassesBreastfeeding Class

    Stay Connected:📍 Follow @saudilifeunpacked for updates, resources weekly episodes.
    Tue, 04 Aug 2026
  • 91 - Ep 88. Pregnant in Saudi Arabia: What It's Really Like Having a Baby in the Kingdom with Nikki

    Would you move to Saudi Arabia... and have a baby there?

    When Australian mum Nikki first heard about moving to Saudi Arabia, she never expected it would one day feel like home.Fast forward a few years, and she's now raising her family in Riyadh and preparing to welcome her third child in the Kingdom.

    In this episode of Saudi Life: Unpacked, Frankie is joined by Nikki, an Australian mum who shares her honest journey of relocating to Saudi Arabia, navigating pregnancy in the Kingdom, and why she chose to have her third baby here instead of returning home. From navigating Saudi's healthcare system and finding the right doctor to building a support network as an expat mum, Nikki opens up about the realities of family life in Riyadh and how the Kingdom's welcoming community and family-friendly lifestyle have exceeded every expectation.

    Whether you're expecting a baby, planning a move to Saudi Arabia, or simply curious about what family life is really like in the Kingdom, this episode offers practical advice, honest reflections, and a reassuring look at building a life and growing a family in Saudi Arabia.

    SHOW NOTES

    Nikki's journey from Australia to Saudi ArabiaWhat it's really like being pregnant in Saudi ArabiaGiving birth in the Kingdom and why she chose to stayNavigating Saudi's maternity healthcare systemFinding the right doctor and hospitalBuilding a support network as an expat mumRaising young children in RiyadhCompound life vs. living outside a compoundPostpartum support and motherhood abroadThe biggest surprises about family life in Saudi ArabiaAdvice for families considering a move to the KingdomWhy Saudi Arabia now feels like home

    PRODUCTS AND RECOMMENDATIONS:Weleda Skin FoodWeleda Skin Food Lip BalmWeleda Mother & Baby rangeWeleda Stretch Mark Massage Oil

    Stay Connected:📍 Follow @saudilifeunpacked for updates, resources weekly episodes.
    Wed, 22 Jul 2026
  • 90 - Ep 87. Perimenopause, Hormones & HRT in Saudi: What Every Woman Needs to Know with Dr. May & Dr. Laura

    Brain fog. Mood swings. Poor sleep. Fatigue. Sound familiar?
    Many women assume it's simply stress, a busy season of life or just part of getting older. But what if it's something more?

    In this episode of Saudi Life: Unpacked, Frankie is joined by Dr. May and Dr. Laura from Dr. Sulaiman Al Habib Hospital to unpack one of the biggest conversations in women's health today: perimenopause, menopause and hormone replacement therapy (HRT).

    Together, they discuss the symptoms women often dismiss, why awareness around perimenopause is growing, what HRT actually is, and how women's healthcare in Saudi Arabia is evolving to better support women at every stage of life.

    Whether you're in your 30s, 40s or beyond, this episode is packed with expert advice to help you better understand your hormones, advocate for your health, and realise you don't have to "just put up with it."

    SHOW NOTES

    What is perimenopause?Early signs and symptoms to watch forPerimenopause vs menopauseIs it stress, burnout or hormones?Understanding HRT and who it's forWomen's healthcare in Saudi ArabiaPreventative health checks every woman should bookVitamins and supplements that support hormone healthLifestyle changes that make a differenceGLP-1 medications and women's healthFertility, hormones and ageingWhy you don't have to "just put up with it"How to advocate for your healthExpert advice from Dr. May & Dr. Laura

    PRODUCTS AND RECOMMENDATIONS:Fem Fresh – Intimate WashFem Fresh – Intimate WipesVitamin DVitamin B12MagnesiumOmega-3 Supplements

    Stay Connected:
    📍 Follow @saudilifeunpacked for updates, resources weekly episodes.
    Fri, 17 Jul 2026
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