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Success Saudi

Success Saudi

Maria Cometti
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"Success Saudi" is dedicated to current and future entrepreneurs in KSA. We interview local entrepreneurs and industry experts who share their journeys, provide insights into the local market, and impart their hard-earned wisdom and tips for success.

23 - Starting Up in Saudi Arabia: Advice Every Founder Should Hear
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  • 23 - Starting Up in Saudi Arabia: Advice Every Founder Should Hear

    In this episode of Success Saudi Podcast, we sit down with Zohaib Ahmad, Founder and CEO of Navigate Saudi and co-founder of NMKKN, an e-learning company focused on skills development.Zohaib works closely with international businesses entering the Saudi market, helping them set up correctly, stay compliant, and avoid costly missteps. He was also a participant in the first cohort of Misk Launchpad, giving him a front-row view of the Kingdom’s startup ecosystem and how it is evolving in practice.In this conversation, we discuss• The biggest misconceptions about starting a business in Saudi Arabia and what is actually true• Realistic timelines for market entry• Red flags to watch for when choosing a local partner (and what to do instead) • How to approach hiring and building local teams• The number one piece of advice for anyone starting up in KSAIf you are thinking about starting a business in Saudi Arabia, or already operating here, this episode offers practical insights that can help you avoid costly mistakes, save time, and build a stronger foundation for your enterprise.

    Thu, 08 Jan 2026 - 41min
  • 22 - Building Saudi Spaces: Sara Batterjee on Design, Leadership & Vision

    In this episode of Success Saudi, we sit down with Sara Batterjee,

    Founder and General Manager of Focal Building Solutions.


    FBS is an award-winning interior design firm and fit-out contractor, founded in 2006. With main offices in Jeddah and Riyadh and a team of over 100 employees, FBS handles everything from conceptualization to design, fit-out, and furnishing.


    In this episode, expect to learn:

    • Why local knowledge is essential in Saudi interior design

    • Advice on building a thriving company and a fulfilling life

    • Sara’s non-negotiable requirement for clients

    • Tips on designing an effective workspace

    • Why going to an office was important, even when it was just her


    This conversation will be especially valuable for anyone designing a commercial space in Saudi or starting up a business locally.


    Special thanks to the beautiful Dur Al Hada Compound for hosting our podcast today.

    Tue, 15 Jul 2025 - 1h 41min
  • 21 - Building PLAYBOOK: A Global Platform for Women Leaders with Wafa Al Obaidat

    In this episode of Success Saudi, we sit down with Wafa Al Obaidat, Founder and CEO of PLAYBOOK, a fast-growing digital platform designed to support and connect women and executive leaders. Originally launched in Bahrain, PLAYBOOK now has a global presence, including a growing footprint in Saudi Arabia.Wafa shares the lessons learned from building PLAYBOOK after bootstrapping her first company, Obai & Hill, to multimillion-dollar revenue. We explore the mindset shifts required for growth, the challenges women face in scaling, and her perspective on balancing entrepreneurship and motherhood.🔹 Why she chose to seek funding after growing her first company without outside capital🔹 Tips for women to secure funding🔹 How PLAYBOOK sold memberships even before launching🔹 Her take on balancing ambition, motherhood, and building at your own pace🔹 Why women founders must think beyond starting and focus on scalingWhether you’re starting from scratch or looking to grow, this episode offers practical advice and inspiration for building something meaningful in Saudi and beyond.

    Thu, 26 Jun 2025 - 1h 14min
  • 20 - Building in Saudi: Insider Advice on Entrepreneurship from Ahmad Mushtaq


    What does it really take to launch a business in Saudi Arabia, especially as a newcomer to the ecosystem?

    In this episode of Success Saudi, we sit down with tech entrepreneur and business consultant Ahmad Mushtaq, founder of Ibtdara, to unpack the practical side of building a company in the Kingdom.

    From content creation and licensing to community building and tech tools, Ahmad shares hard-earned insights and hands-on tips for anyone looking to start strong in Saudi.

    🔹 The biggest takeaway from his MBA at Prince Mohammed Bin Salman College

    🔹 How creating content helped grow his brand and business

    🔹 What every founder should know about the licensing process

    🔹 How to “test the waters” before registering your company

    🔹 The power of webinars

    Whether you’re based in Saudi or just exploring the market, this episode will help you navigate the startup landscape with clarity and confidence.

    Thank you to the team at the beautiful Dur Al Hada Compound for hosting us.

    Tue, 10 Jun 2025 - 1h 18min
  • 19 - How Treehouse Became Riyadh’s Favorite Farm-to-Table Café with Lulwah Al Juraiban

    We’re kicking off Season 2 of Success Saudi with Lulwah Al Juraiban, the founder of Treehouse, a homegrown concept that’s redefining healthy, sustainable dining in Riyadh.


    In this episode, we dive into:


    •⁠ ⁠How a childhood memory sparked her entrepreneurial journey


    •⁠ ⁠The challenges of starting and scaling a restaurant business in KSA


    •⁠ ⁠How Treehouse controls food waste

    •⁠ ⁠Common mistakes made in F&B


    •⁠ ⁠Her favorite resources, habits, and Saudi brands



    Whether you’re in F&B, dreaming of launching your own venture, or love a good founder story, this one’s for you.


    Hosted at the beautiful Vivienda Hotel and Villas in the Diplomatic Quarter.

    Sun, 18 May 2025 - 48min
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