The Business of Agriculture Podcast

Thousands of new companies have flooded the crop input market with products in the last decade. All promise farmers a better answer. So who survives the shakeout? Galynn Beer with Tidal Grow Agriscience joins Damian to sort through one of the most crowded input markets agriculture has ever seen. They cover how the biologicals boom brought a wave of investor money, why some products solve problems farmers don't even have, and how the "CBD effect" of claiming one product fixes everything erodes trust. What challenges do crop input products need to overcome to survive? These: tighter environmental regulation, pressure on legacy chemistries, thinner government support, and a shakeout that could take out half of the mid-size input companies.

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U.S. farm debt is projected to reach a record $625 billion in 2026. Farm interest expense is approaching $33 billion, and government payments are providing a significant share of net farm income. Is American agriculture beginning to look like it did before the 1980s Farm Crisis? Damian Mason compares the agricultural economy of 2026 with 1981, examining rising borrowing costs, inflation, energy prices, farmland values, global conflict, agricultural trade friction, and increasing dependence on government support. There are critical differences. Farm bankruptcies remain far below the levels experienced during the Farm Crisis, debt-to-asset ratios are relatively low, and many older farmland owners carry limited debt. But those strengths do not eliminate the financial challenges facing production agriculture. The bigger question is whether American agriculture has become too dependent on government programs and policy intervention to maintain farm income and financial stability. The recovery from the 1980s Farm Crisis was ultimately aided by stronger economic conditions and a major expansion in global agricultural demand, particularly as China became an increasingly important customer for U.S. agriculture. There may not be another China waiting to drive the next agricultural demand boom. Watch this episode of The Business of Agriculture for Damian's analysis of farm debt, agricultural interest expense, government farm payments, farmland values, agricultural trade, and what the lessons of the 1980s can tell us about the future of American agriculture.

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America is losing farms at a rapid pace, but is Big Ag consolidation really to blame?

Stephen Banks, founder of the Farm Security Initiative and a former construction-industry entrepreneur, traveled 10,000 miles across 19 states to investigate the economic pressures reshaping rural America. He came away convinced that American agriculture needs structural change, including limits on how much of the meat-processing industry any one company can control.

Damian Mason challenges that conclusion. Is the decline in farm numbers evidence that the agricultural system is broken, or is farming experiencing the same consolidation that has transformed banking, airlines, telecommunications, and other industries?

Stephen and Damian debate meatpacking concentration, agricultural oligopolies, price-taking, risk transfer, competition, food supply chain redundancy, taxpayer support, and whether America has too many farms or too few. With roughly 1.8 million farms remaining and government payments projected to account for 29% of net farm income this year, the stakes extend well beyond the farm gate.

Is consolidation making American agriculture more efficient, or dangerously concentrated? And would breaking up Big Ag actually improve the economics of farming?

This episode offers a spirited examination of farm consolidation, agricultural policy, food security, and the economic forces determining who will produce America's food in the decades ahead.

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Is your farm actually profitable, or are paid-off assets hiding the true cost of doing business? Damian Mason continues his "Farmer Math" series with a new guest, Chris Barron, to break down three financial fundamentals every farm operator should understand: land, equipment, and return to management. A million dollars of paid-off equipment can still represent roughly $150,000 per year in economic cost. Depreciation, inflation, replacement costs, and capital tied up in machinery do not disappear simply because the equipment has no loan payment. Damian and Chris also discuss how farmers should value labor, management, and their own time. Is labor a cost or an investment? If you tracked every hour you invested in your operation for an entire year, would you be satisfied with what those hours ultimately earned? The conversation then turns to where Agriculture is headed: tighter money, higher interest costs, less government backstop, and greater pressure on margins. In that environment, understanding farm profitability, equipment utilization, return on assets, and return to management becomes increasingly important.

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Why does agriculture treat farmland and equipment differently than virtually every other business treats its assets? Illinois farmer and businessman Mark Severson joins Damian Mason to examine "farmer math" — the financial thinking that can distort how producers evaluate assets, capital, depreciation, opportunity cost, and return on investment. A paid-for tractor is not free to operate simply because there is no loan payment. Farmland is not automatically a good investment simply because it has appreciated. And dividing a farm equally among heirs does not necessarily produce a fair or successful farm succession plan. Damian and Mark discuss why agriculture often separates wealth from profitability, how substantial farm net worth can mask poor returns on capital, and why emotional attachment to land and equipment can influence business decisions that should be evaluated financially. They also explore one of agriculture's most difficult financial issues: farm succession planning. The commonly repeated idea that "equal is fair" can create conflict between farming and non-farming heirs while jeopardizing the future viability of the operation. This episode of The Business of Agriculture is a practical conversation about farm finances, farmland values, equipment depreciation, opportunity cost, return on assets, farm profitability, and generational farm succession. If you own or manage agricultural assets, the numbers behind your operation deserve the same scrutiny as the acres you farm.

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Beginning September 1 and continuing for 90 days, 300,000 metric tons of lean trim beef will be imported into the U.S. at zero tariff. The policy, recently announced by the Trump administration, is intended to tackle the "affordability" issue facing American consumers. Will it? International Ag consultant Todd Thurman joins Damian to discuss - and dismantle - this policy move. Is cheap food now an American entitlement? Why does Agriculture feel the brunt of "affordability" when cars, fuel, homeowners insurance, and so many other consumer products have inflated in price as much or more than beef? Did Brazilian "Big Beef" influence this decision to sell more meat? More importantly, why was this action even taken — beef consumption was increasing even amid record prices, defying the "protein trade down effect." All those questions and more are answered in this meaty episode of The Business of Agriculture!

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American agriculture is not simply working through another commodity cycle. It may be confronting a structural shift in how global agricultural markets, trade, technology, energy, and food demand function.

Geopolitical analyst Jacob Shapiro joins Damian Mason to examine four forces that could reshape the future of U.S. agriculture: the erosion of unquestioned American global dominance, an energy transition that could ultimately reduce input costs, artificial intelligence that may narrow some advantages of scale, and global population decline that challenges the long-held assumption of continually expanding food demand.

The discussion explores why agricultural exports may no longer provide the growth strategy the industry has historically relied upon. Jacob explains how China increasingly views food production and agricultural supply chains through the lens of national security, why greater Chinese self-sufficiency could affect U.S. commodity demand, and what changing global demographics mean for farmers and agribusinesses built around expanding export markets.

Damian and Jacob also examine U.S. ethanol policy more than two decades after the Renewable Fuel Standard emerged, the implications of AI for large and small agricultural operations, and how cheaper energy could alter farm economics.

The outlook is disruptive, but it is not pessimistic. Jacob argues that American agriculture has substantial opportunities if producers, agribusiness leaders, and policymakers recognize that the economic assumptions of the past may not define agriculture's future.

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Is America really experiencing a K-shaped economy, or has the economic divide become more complicated?

Kansas State University agricultural economist Dr. Brian Briggeman joins Damian Mason to explain why he believes the familiar K-shaped economy may have evolved into something closer to an "E-shaped economy," with three distinct tiers of consumer spending. With the top 10 percent of U.S. households accounting for roughly half of consumer expenditures, the growing separation between high-income consumers and everyone else has important implications for agriculture, food businesses, rural America, and the broader U.S. economy.

Briggeman explains why interest rates are a greater economic concern than the shape used to describe consumer behavior. He and Damian examine agricultural real estate, farm income pressures, federal debt, government support payments, and the financial resilience of farmland during previous economic downturns.

They also address a question increasingly important across agriculture: Could current economic conditions push rural America toward another farm financial crisis resembling the 1980s, or are today's circumstances fundamentally different?

For agribusiness leaders, farmers, lenders, and anyone tracking the U.S. agricultural economy, this discussion provides perspective on consumer spending, interest rates, farmland values, farm finances, and the economic forces shaping agriculture.

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Americans consume nearly twice as much honey as they did 30 years ago, yet U.S. beekeepers are facing one of the most challenging periods in the industry's history. Why is demand growing while domestic producers continue to struggle?

Commercial beekeeper and American Beekeeping Federation Vice President Richard Coy joins Damian Mason to examine the economics behind the U.S. honey industry. They discuss declining domestic honey production, rising production costs, imported honey, honey adulteration, colony losses, pollination economics, and the policy changes many producers believe are needed to strengthen American beekeeping.

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California produces approximately 80 percent of the world's almonds, making it the global leader in almond production. The industry supports more than 110,000 jobs and contributes roughly $6 billion in annual exports, but profitability has become increasingly difficult.

Oversupply, weak prices, international trade disputes, rising production expenses, water concerns, and California's regulatory environment have created significant challenges for almond growers. Yet moving production elsewhere is far from simple because almonds require a rare Mediterranean climate that exists in only a few regions worldwide.

Damian Mason sits down with Clarice Turner, President and CEO of the Almond Board of California, Alexi Rodriguez, CEO of the Almond Alliance, and Matt Woolf, specialty crop analyst with Terrain, to discuss what is happening in the almond business today and where the industry is headed.

Topics include:

If you are interested in agriculture, agribusiness, specialty crops, agricultural economics, or food production, this episode delivers expert insight into one of America's most valuable agricultural industries.

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$2.6 billion. That's what U.S. cotton growers stand to lose this year according to USDA, the fifth straight year of red ink for the industry. The Great American Cotton Plan, announced in May 2026, aims to change the economics of American cotton. In short, we've lost acres, we've lost infrastructure, and the producers have lost money. Plains Cotton Growers CEO, Kody Bessent joins cotton farmers Todd Kimbrell and Matt Miles. Along with Damian, they discuss: cotton's current financial condition, how they see the new initiative impacting farmers, consumer apparel issues, and the promise of renewed cotton demand's effect on rural communities. A major component of the new cotton promotion ties to the fiber's natural-ness. American consumers discard more than 70 pounds of apparel each year, nearly three fourths of which is made from petroleum based material. Will all this bode as a positive for one of America's original cash crops?

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Artificial intelligence is no longer a future concept for agriculture. It is already transforming how farms, agribusinesses, and agricultural professionals make decisions, manage risk, and compete in a rapidly changing global marketplace.

In this episode, Damian Mason welcomes Aidan Connolly, author of The Future of Agriculture and one of the industry's most respected voices on innovation. Together they examine how AI is reshaping agriculture—not through science fiction or sensational headlines, but through practical applications that are available today.

Their conversation explores why agriculture has historically lagged behind other industries in technology adoption and why the biggest obstacle is not age or cost, but organizational culture. They discuss how AI is leveling the playing field by giving producers and small agribusinesses access to capabilities that once required large staffs and specialized expertise.

Damian and Aidan also examine the global AI race. While China focuses on implementation, Europe emphasizes regulation, and the United States continues to drive innovation, agricultural businesses everywhere must decide how quickly they will adapt.

The discussion does not avoid the difficult questions. Data ownership, privacy, surveillance, and the ethical implications of artificial intelligence are becoming business issues that every agricultural organization must address.

Whether you are a farmer, rancher, agronomist, lender, crop consultant, grain marketer, livestock producer, or agribusiness executive, this episode offers practical insights into preparing for the next era of agriculture.

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Why do American farmers pay significantly more for seed and crop protection products than farmers in Brazil? A new study commissioned by the National Corn Growers Association finds that U.S. farmers face substantially higher crop input prices, with some products costing nearly twice as much as comparable inputs in Brazil. In this episode, Damian Mason speaks with NCGA Chief Economist Krista Swanson about the economic, regulatory, and market forces behind the price gap. They examine regulatory compliance costs, patent protections that can delay generic competition, market concentration among seed and crop protection companies, and the potential influence of U.S. farm payment programs on input pricing. Krista also explains what NCGA means when it calls for greater transparency from agricultural input suppliers and why pricing visibility matters for farmers, agribusiness professionals, and policymakers. This conversation provides a detailed look at crop input costs, agricultural competition, seed pricing, crop protection markets, and the economic pressures affecting the competitiveness of American agriculture.

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More than 200 million acres of the American South are covered in timber. The South produces one-third of America's lumber, with paper and cardboard as an important by-product. Bobby Dobson, timber investor and land broker, and Spencer Smith of Saunders Real Estate join Damian Mason to break down an industry that looks remarkably familiar to anyone who follows corn and soybean economics. Pulpwood prices down 46% from their peak. Ten major mills closed in three years. Sawmills running below capacity. Brazil growing a merchantable timber tree in half the time we can. The next generation of loggers opting out of the business. Yet timberland values are up nearly 50% since 2018. Outside investors are pouring in. Recreational buyers are paying premium prices to hunt whitetail or just own their piece of the country. Sound familiar? The commodity is struggling. The land underneath keeps going up. The parallels to Midwest row crop agriculture are impossible to ignore.

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Could a new federal tax incentive reshape investment in rural America?

Most agricultural producers, landowners, and agribusiness professionals have never heard of Rural Opportunity Zones, yet this new federal program could unlock billions of dollars in private investment for agriculture and rural communities.

In this episode, Damian Mason sits down with Chris Rawley, CEO of Harvest Returns, to explain how Rural Opportunity Zones work and why they may become one of the most significant agricultural investment opportunities in years.

Whether you are an investor with capital gains from farmland, a business sale, stocks, or other appreciated assets, or an agricultural entrepreneur seeking funding for expansion, this episode explains how the program is designed to connect investment capital with rural development projects.

Topics include:

The boundaries for these new Rural Opportunity Zones are being established now, making this an important time to understand how the legislation could affect both investors and agricultural businesses.

If you are interested in agricultural investing, rural economic development, farmland, tax strategies, agribusiness financing, or expanding your operation, this conversation provides an early look at a program that could significantly influence rural America for years to come.

Learn more about Rural Opportunity Zones here: https://www.harvestreturns.com/opportunity-zone-fund

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The U.S. butchers 600,000 head of cattle, 2.5 million hogs, and 185 million broilers every single week. Where all that product goes — and what it means for prices and profitability — is more complicated than most people realize. Michael DiSabato, animal protein analyst and founder of Highline Consulting Group, breaks down the economics, the numbers, and the outlook for beef, pork, and chicken in one of the most data-rich episodes The Business of Agriculture has produced. The consumer was supposed to trade down when beef prices went through the roof. They didn't. The fake meat companies were supposed to steal market share. They flopped. And now protein snacks — jerky, bars, shakes — are a multi-billion dollar growth category that's adding consumption occasions without cannibalizing the dinner plate. Michael and Damian dig into the K-shaped economy and what it means for premium cuts, why beef prices aren't coming down anytime soon, the surprising inversion in chicken pricing where thigh meat now costs more than breast, the pork industry's missed innovation opportunity, and why the only real long-term threat to protein consumption is one nobody in agriculture wants to talk about — fewer people. If animal agriculture is the bright spot in an otherwise tough ag economy right now, this episode explains exactly why — and how long it can last.

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A map went viral on X showing Iowa — one of America's most productive agricultural states — imports 90% of its food. Cue the outrage. Cue the gubernatorial candidates. Cue the narrative that our food system must be broken. But is it? Damian Mason brings back specialty crop grower Steve Strasheim to work through the real reasons big ag states don't feed themselves. Climate. Infrastructure. Economics. Distribution. Processing. Consumer behavior. The answers are less inflammatory than the Twitter thread that started this conversation — and a lot more interesting. Steve grows 45 different vegetable crops on five acres in rural Iowa, runs an on-farm retail store, and has watched the direct-to-consumer market change dramatically since COVID. He knows firsthand what it takes to actually move from bulk commodity production to crops that directly feed consumers. Will a 65-year-old corn and soybean farmer climb out of their air-conditioned, self-driving tractor to grow and sell lettuce to the general public? Not likely, and that's just one of the problems with the "Ag states should feed themselves" argument. Can Iowa feed itself? Probably not entirely. Should it? That's a better question.

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Paul Ehrlich Is Dead. But the "Feed the World" Panic He Unleashed In 1968 Is Still Costing Agriculture.

Stanford professor of biology Paul Ehrlich predicted mass starvation, water and food rationing in America and the disappearance of England as a country. His apocalyptic forecast for an overpopulated, food insecure world were laid out in his 1968 book "Population Bomb," then reiterated over 1,000s of media appearances for decades. None of it happened. Everything Ehrlich predicted was wrong. Today we produce 60% more calories than humanity needs — and waste a third of what we grow. We're literally discarding food surpluses 58 years after Ehrlich called for population control to reduce futurefood shortages. And the population has climbed from 3.5 billion humans on Earth to 8 billion since his book's publication. How did this happen? Because Agriculture responded to this unfounded panic exactly the way you'd expect producers to respond. We planted fencerow to fencerow and "got big or got out" as then Secretary of Agriculture Earl Butz commanded, in response to the panic. Within 13 years of Ehrlich's book, we glutted the world with food crops, triggering one of the worst farm crises in American history. Much of what ails the Business of Agriculture today, began with Ehrlich's influential hysteria. Paul Ehrlich was widely written up in media this spring after his passing. The fact that none of his starvation predictions came to fruition is due to another scientist who garnered much less media: Norman Borlaug, father of the Green Revolution and Nobel Peace Prize winner. That contrast tells you everything.

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Agriculture prides itself on resilience, innovation, and hard work. But is the industry as willing to accept feedback as it is to overcome adversity?

In this episode of the Business of Agriculture, Damian Mason is joined by Zach Johnson, better known as the Millennial Farmer, for a candid discussion about feedback, accountability, and the blind spots that can limit both individual farms and the broader agriculture industry.

As one of farming's most recognizable voices, Zach has spent years navigating public opinion, consumer questions, and criticism from more than a million YouTube followers. He shares what he has learned about staying authentic, separating emotion from decision-making, and using feedback as a tool for growth rather than a threat.

Damian and Zach explore why agriculture sometimes struggles to acknowledge weaknesses, how the industry's strong sense of identity can create resistance to outside perspectives, and why listening to consumers may be one of the most important business skills for agriculture's future. They also tackle difficult conversations surrounding soil health, GMOs, farmer mental health, public perception, and the difference between defending agriculture and improving it.

This episode offers valuable insights for farmers, agribusiness professionals, agricultural leaders, and anyone interested in the future of food production. If you care about strengthening agriculture while remaining open to new ideas, this conversation is worth your time.

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Autonomous tractors and robotic farm machinery were supposed to transform American agriculture. So why has adoption been so slow? In this episode of The Business of Agriculture, Damian Mason speaks with Chad Fiechter, Assistant Professor of Agricultural Economics at Purdue University, about the economic realities slowing the rollout of autonomous farm equipment. Chad explains findings from his recent research comparing autonomous machinery with conventional human-operated equipment. The discussion explores labor savings, machinery costs, operational efficiency, technology limitations, and the financial hurdles that continue to prevent widespread adoption on American farms. While the promise of labor-reducing innovation remains attractive, the economics and practical challenges are proving more difficult than many anticipated. This episode delivers a realistic look at the future of autonomous agriculture and whether robotic farm equipment can eventually become financially viable for mainstream producers.

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Is American Agriculture too dependent on corn and soybean production? Probably. But what is the reasonable alternative? Business of Agriculture host Damian Mason asks Illinois farmer / businessman Marc Severson and StoneX's Ryan Moe: Is meaningful US crop diversification actually feasible? The conversation digs into the real-world economics, government policy, and market forces that keep American farmers locked into the corn-soybean rotation — and whether that's necessarily a bad thing. From ethanol mandates and crop insurance to global competition and infrastructure challenges, Marc and Ryan break down why large-scale crop diversification is harder than it sounds, and what smaller, strategic diversification moves might actually work for today's farm operations.

In this episode:

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Crop input costs are reaching record levels in 2026, putting added pressure on farm profitability and financial viability. In this episode of The Business of Agriculture, Damian Mason is joined by Brian Adams of Life Scientific to discuss how producers can evaluate seed, fungicides, crop protection products, and off-patent alternatives to reduce spending without compromising agronomic performance.

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U.S. meat consumption is at a record high despite rising grocery prices, especially for beef. Meanwhile, plant-based meat alternatives continue losing consumer interest and market share. Why are consumers still choosing real meat? Is the demand driven by protein preferences, nutrition trends, the MAHA movement, or changing perceptions about processed foods?

In this episode of The Business of Agriculture, Damian Mason speaks with Brian Earnest, Animal Protein Analyst at CoBank, about the economic, nutritional, and cultural forces driving continued demand for animal protein. They discuss beef prices, consumer purchasing behavior, protein demand trends, the decline of fake meat products, and what the future holds for livestock and meat industries.

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Bayer and Corteva control a major share of the seed industry, but independent seed companies still have opportunities to compete and win. Damian Mason talks with Bob Miller, founder of Miller Hybrids in Kalona, Iowa, about how small seed companies can succeed through strong genetics, farmer-focused service, competitive pricing, and a clear focus on return on investment. Bob, a PhD plant breeder and former corporate seed industry professional, explains why he left the large-scale seed business to build an independent company focused on practical value for farmers. This episode explores seed industry consolidation, corn and soybean genetics, farmer ROI, and what consolidation means for agribusiness, growers, and the future of seed competition.

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American agriculture is changing—quietly in some ways, dramatically in others. The question is not whether the industry will look different in ten years, but who will still be standing when it does.

In this episode, Damian Mason sits down with Scott Sartor of Croptell to unpack the real forces shaping the future of farming in the United States. From generational land transitions and shifting acreage decisions to the growing divide between large-scale operators and niche producers, this conversation goes beyond headlines and into what is actually happening on the ground.

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Is agriculture facing a cyclical downturn, or are we witnessing a structural realignment of the global ag economy? In this episode of The Business of Agriculture, Damian Mason speaks with Illinois farmer and business advisor Mark Severson to examine the forces reshaping U.S. agriculture. Key topics include global competition from Brazil, evolving demand from China, margin compression, rising input costs, and the implications of protectionism and deglobalization. The discussion challenges traditional assumptions about agricultural cycles and explores whether long-standing boom-and-bust patterns still apply. This episode provides critical insights for farmers, agribusiness professionals, lenders, and ag investors evaluating risk, profitability, and long-term strategy in a changing agricultural landscape.

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Can the United States re-shore fresh produce production to improve food security, public health, and supply chain resilience? In this episode, Damian Mason speaks with Zeb Portanova, CEO of Agricultural Scientific, about America's growing agricultural trade deficit, the risks of foreign produce dependence, and why domestic tomato production matters for national security. With more than $300 million committed to fresh, local, organic production, Zeb explains the investment case for rebuilding U.S. specialty crop capacity and creating a healthier, more secure food system.

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American agriculture is facing a fertilizer supply crisis — and the disruption may arrive sooner than most producers expect. Nations with adversarial relationships toward the United States control critical production capacity and transportation infrastructure for synthetic fertilizer, and the fossil fuel dependence embedded in conventional manufacturing only compounds the vulnerability. Yet within this challenge lies a genuine question worth asking: could constrained fertilizer availability force the kind of agronomic innovation that has long been possible but rarely urgent? Midwest farmer-innovators Jason Mauck and Zack Smith join Damian Mason to examine the economic calculus that producers will soon face — including the possibility that lower input costs may offset yield declines, resulting in improved net margins.

The conversation covers precision agriculture technologies, biological nutrient alternatives, soil health strategies, and the financial modeling farmers need to evaluate real-world trade-offs. This is not speculation — it is a serious examination of how American producers can adapt and potentially thrive when synthetic fertilizer supply chains are no longer reliable. Where economic pressure, agronomic science, and environmental necessity converge, innovation tends to follow. This episode of The Business of Agriculture examines exactly what that might look like.

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Fertilizer supply remains one of the most urgent issues facing American agriculture. From trade disruptions and Covid-era shutdowns to geopolitical conflict and reliance on imports from hostile regions, farmers are once again confronting uncertainty around fertilizer availability, pricing, and production. In this episode of The Business of Agriculture, Damian Mason speaks with Josh Linville, Vice President of Fertilizer at StoneX, about the current fertilizer marketplace and what comes next. They examine whether the United States can re-shore fertilizer production, the capital required to expand domestic capacity, the role of global supply chains, and whether fertilizer manufacturers are limiting output. This timely conversation explores fertilizer shortages, input costs, crop yield risk, and what the fertilizer fight means for farmers, agribusiness, and the future of U.S. farm productivity.

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Water scarcity is becoming one of the biggest strategic threats facing American agriculture. In this episode, Damian Mason examines aquifer depletion, irrigation pressure, water regulation, and the long-term outlook for productive farm acres across the United States. Joined by Preston Marthey of PumpTrakr and Kansas farmer Brant Peterson, this conversation explores how agriculture can reduce water use through technology, better management, and greater awareness. The discussion also addresses whether rising demand from data centers and other industries could offset agriculture's water-saving gains. This is a practical, forward-looking episode on water management, farm productivity, and the future of U.S. agriculture.

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A massive transition is underway in agriculture. Over the next 25 years, more than $1.5 trillion in farm assets will change hands as aging farmers retire and fewer heirs return to the farm. Despite the scale of this shift, 77% of farming operations still lack a will or estate plan.

In this episode, Damian Mason speaks with Shay Foulk and Chris Barron of Ag View Solutions about farm succession planning, estate management, and the difficult conversations necessary to secure the future of family farming. They discuss why many agricultural businesses avoid transition planning and how producers can transform potential family conflict into a structured business strategy.

If agriculture values the family farm, then farm businesses must treat succession planning as a strategic priority. This conversation outlines the steps producers must take to ensure their operation becomes a success story rather than a financial and emotional sob story.

Topics covered include:

Farm succession planning strategies

Estate planning for agricultural businesses

Managing generational transition in farming

Avoiding family conflict in farm inheritance

Treating the farm as a business enterprise

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U.S. agriculture is in its third year of economic pressure, yet farmland values remain resilient. Why have farm real estate prices not declined alongside commodity margins?

In this episode, Damian Mason speaks with Howard Halderman of Halderman Real Estate & Farm Management about the forces shaping agricultural land values today. While development pressure, renewable energy projects, and data centers contribute in select regions, the primary driver remains active farmers expanding their operations.

Key farmland ownership statistics reinforce market stability: • Approximately two-thirds of farmland buyers are farmers • 85% of absentee landowners live within 100 miles of their holdings • 96.4% of U.S. farmland is owned by American individuals or entities • The average farm debt-to-asset ratio is just 14%

With strong equity positions, limited leverage, and local ownership concentration, U.S. farmland markets differ significantly from previous downturn cycles. This episode examines agricultural land investment trends, farm balance sheet strength, rural real estate outlook, and what producers and investors should expect moving forward.

If you are a farmer, landowner, ag lender, or agribusiness professional evaluating farmland investments, this discussion provides critical economic insight into agricultural real estate stability.

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Is nutrient regulation poised to fundamentally change American agriculture?

Rising nitrate levels in groundwater and surface water are intensifying scrutiny of farming practices across the United States, particularly in major crop-producing states such as Iowa. Excess nitrogen and phosphorus from row crop agriculture are increasingly linked to water quality degradation, prompting legislative momentum and regulatory proposals.

Zack Smith, an Iowa farmer and entrepreneur (https://thestockcropper.com/), joins Damian Mason for a direct discussion about nutrient runoff, nitrogen management, phosphorus application, and the political realities facing production agriculture. As both a producer and business operator, Zack brings practical insight into how over-application, timing decisions, and legacy nutrient strategies are placing agriculture in the regulatory spotlight.

Will we see nutrient taxes, compliance mandates, environmental penalties, and expanded USDA oversight? Regulatory signals suggest the answer may be yes.

This episode evaluates the economic risk, policy trajectory, and operational adjustments agribusiness professionals and farmers must consider as nutrient regulation accelerates.

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Agricultural production continues to reach record levels, yet serious threats to food security remain. In this episode, Damian Mason challenges the dominant narrative that climate change is the primary risk to global food production. Instead, he examines structural and policy-driven risks that could truly reduce agricultural output. From regulatory overreach and political confrontation to the weaponization of trade and the collectivization of farming systems, Damian outlines the forces that could meaningfully impact America's agricultural productive capacity and global food supply chains. This episode delivers a data-driven perspective on agricultural productivity, food security policy, and geopolitical risk in modern agribusiness. If you work in agriculture, agribusiness, or food production strategy, this discussion provides critical insight into the real vulnerabilities facing the industry.

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Low commodity prices continue to pressure farm profitability and reshape the structure of modern agriculture. As consolidation accelerates across the industry, a critical question emerges: are large consolidated farms part of the solution?

In this episode, Damian Mason is joined by Illinois farmer, business owner, and consultant Marc Severson to examine whether large-scale farming operations create economic efficiencies that improve margins, strengthen market signals, and stabilize agricultural commodity prices.

The discussion challenges agriculture's long-standing preference for the small family farm model and evaluates how government payment limitations, subsidy structures, surplus production, and economies of scale influence The Business of Agriculture.

Are small-scale commodity producers unintentionally contributing to persistent low-price environments? Do larger operations improve cost structures and market discipline? This episode provides a candid, data-driven conversation about consolidation, farm economics, and the future of agricultural production.

Designed for agribusiness professionals, producers, policy leaders, and agricultural economists seeking strategic insight into farm structure and commodity markets.

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In this essential episode, Damian Mason speaks with Shelby Bass and Curt Covington of AgAmerica to analyze the 2026 Agricultural Economy Outlook. Although U.S. net farm income rose $40 billion in 2025, only 52% of farms were profitable—and nearly a quarter of farm income came from government payments. Looking ahead to 2026, rising input costs, elevated interest rates, and policy uncertainty will continue to challenge profitability.

The conversation covers:

Projections for farm income and solvency in 2026

Government subsidies and taxpayer support in U.S. agriculture

Strategic insights on farm consolidation, diversification, and financial risk

Impacts of interest rates, trade, and input inflation on Ag operations

What agribusinesses can do to remain resilient in tough financial climates

If you are involved in agriculture, agribusiness, or rural finance, this is a must-listen forecast to help navigate the coming year.

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A generational collapse in Agriculture is no longer hypothetical—it is a growing reality. With land values surging, profit margins tightening, and federal policy favoring legacy operations, new and aspiring farmers face enormous barriers to entry. In this hard-hitting episode, Damian Mason is joined by Iowa farmer Elliott Henderson and Minnesota farmer Lance Petersen to discuss the policy shifts needed to revitalize rural America and secure the future of farming.

In this episode:

Why current policy favors incumbents over new entrants

How subsidies and crop insurance shape the ag economy

The economics behind farm consolidation

What young and beginning farmers need to succeed

Policy solutions that could prevent a generational implosion

This is a vital conversation for policymakers, ag professionals, and anyone concerned about the sustainability of U.S. Agriculture.

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Government policy significantly impacts U.S. Agriculture—especially the ever-evolving Farm Bill. In this episode, Damian Mason speaks with Jarod Creed of JC Ag Financial and Elite Ag Insurance to break down how the delayed Farm Bill, and President Trump's "One Big Beautiful Bill," are reshaping funding, risk management, and policy priorities for farmers and agribusiness professionals. Discover what these changes mean for crop insurance, commodity markets, conservation programs, and the future of rural America. This is a must-listen for anyone in the Business of Agriculture navigating policy uncertainty.

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GLP-1 weight loss medications are transforming American diets—and agriculture must adapt. Damian Mason and ag consultant Todd Thurman explore how widespread adoption of these appetite-suppressing drugs, soon to be more accessible as pills, could reduce national calorie consumption by up to 25%. The shift away from sugar and alcohol, paired with new federal dietary guidelines favoring whole foods and plant-based proteins, signals a massive disruption in food production and consumer demand. What sectors win? Which ones lose? This episode breaks down the agricultural, economic, and societal implications of a thinner America.

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Can a small farm thrive in today's competitive agricultural economy? Steve Strasheim of Twisted River Farm is proving it can. Starting with just a quarter acre in Montana, Steve has built a diversified, profitable farming operation on 5 acres—focused on direct-to-consumer produce sales. In this episode, he joins Damian Mason to discuss how he built a sustainable farm business without debt, using smart cost controls, continuous expansion, and a strategic crop mix. This episode offers valuable insights for small-scale farmers, agripreneurs, and anyone in agriculture looking for alternative models that actually work.

Key topics include:

How to scale a micro-farm profitably

Controlling costs and avoiding debt in agriculture

Selling produce year-round direct to consumers

The importance of networking and community support

Why small farms can succeed with the right business model

Whether you are a farmer, agribusiness professional, or interested in innovative models in agriculture, this episode provides actionable strategies for running a profitable small farm.

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What lies ahead for American agriculture? In this forward-looking episode, Damian Mason is joined by nine agribusiness professionals from The Business of Ag Success Group to share 10 bold predictions for the industry through 2026 and beyond. Topics include:

The future of government subsidies

Automation and robotics in specialty crops

The next big opportunity for ethanol

Consolidation in ag machinery

The rise of data centers and impact on farmland values

Tyson's potential exit from beef processing

California's shifting role in global food production

If you are a stakeholder in production agriculture, agribusiness, or food supply chains, this episode delivers valuable insight into the trends and disruptions shaping the future of U.S. agriculture.

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From a backyard hobby to a vertically integrated quail operation, Manchester Farms now produces 80,000 Pharaoh quail per week and distributes processed birds and quail eggs nationwide. Brittney Miller, whose family started the business over 50 years ago, shares the company's evolution, production scale, and insights into specialty poultry markets. Damian Mason explores the operational efficiencies, niche marketing strategies, and challenges of running one of the largest quail farms in the U.S.

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Food allergies and intolerances now affect over 80 million Americans—with millions more choosing food avoidance based on lifestyle or dietary trends. What does this surge in selective eating mean for agriculture, food production, and consumer behavior? Dylan McDonnell, CEO of Foodini, joins Damian Mason to explore how ingredient awareness, medical diagnoses, and even lawsuits are reshaping what people eat—and how it's grown. Tune in to understand the future of food, labeling, and consumer expectations in an age of dietary selectivity.

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Despite the popular narrative, American agriculture is not feeding the world—nor, increasingly, itself. With 40% of U.S. corn diverted to ethanol production and a persistent $50 billion agricultural trade deficit, systemic inefficiencies are being exposed. Damian Mason is joined by Joe Maxwell of Farm Action to examine the disconnect between production agriculture and food supply, the impact of policy mandates, and the path toward a more food-focused, self-reliant agricultural model. This episode explores reform, opportunity, and the urgent need to reframe the role of U.S. agriculture in domestic and global food systems.

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Beef industry dynamics are under scrutiny: Cattle prices are dropping, imports are rising, and major packers like Tyson are scaling back operations. Is market consolidation hurting U.S. producers? Damian Mason speaks with Hyrum Egbert to analyze current trends, including packer power, price pressure, plant closures, and the role of imports. This is a must-listen for livestock producers, ag economists, and anyone invested in the future of American beef.

Key topics covered:

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Livestock manure remains one of the most undervalued tools in American agriculture. Despite its rich nutrient profile, soil health benefits, and potential to reduce fertilizer costs, manure is used on less than 10% of U.S. cropland. Meanwhile, synthetic fertilizer prices continue to climb. In this episode, Damian Mason speaks with Iowa farmer Kellie Blair and University of Minnesota manure specialist Dr. Nancy Bohl Bormann to discuss why it is time to reevaluate manure's role in crop fertility strategies. The conversation explores manure's contribution to nitrogen and phosphorus needs, its impact on soil biology, and the logistical and regulatory factors limiting broader adoption.

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Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speaks with Adam York, CEO of Kansas Sorghum Producers, to explore why sorghum remains undervalued in global markets. They examine challenges in sorghum branding, demand, and perception, and what the industry must do to elevate this under appreciated crop.

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Global grain markets are oversupplied, trade routes are shifting, and U.S. Agriculture faces increasing challenges from geopolitical tensions and aggressive global competitors. Joe Vaclavik—market analyst and host of Grain Markets and Other Stuff—joins Damian Mason to examine the pressures facing America's export-driven Ag model. They discuss commodity prices, global trade disruption, and the real economic forces reshaping U.S. agriculture. Expect honest insights, grounded analysis, and zero sugar-coating. A must-listen for agribusiness professionals seeking to understand what lies ahead.

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Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.

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Can seafood by-products help feed the future of agriculture? Damian Mason speaks with Norm Davy, President of Tidal Grow, about SeaPhos—a liquid fertility product made from up-cycled seafood waste. In 2025, Damian trialed the product on his Indiana farm and shares firsthand insights. This episode explores sustainable ag inputs, nutrient cycling, crop protection innovations, and the business hurdles startups face in entering the agricultural input space. Discover how environmental sustainability is driving new solutions in soil health, plant nutrition, and farming's future.

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Despite making up 97% of U.S. farms, family operations often struggle with internal dysfunction. Andy "Caygeon" Junkin of Stubborn.farm joins Damian Mason to explain why many family farms face challenges such as poor communication, generational conflict, and lack of clear business structure. They explore the gap between public admiration and private mismanagement—and how these issues can be solved before it's too late. Learn how farm families can transition from emotional gridlock to sustainable, profitable businesses.

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Agricultural input costs have surged by over 40% in recent years, squeezing farm profit margins. Damian Mason is joined by Steve Nicholson, Global Strategist at Rabobank, to examine the complex drivers behind high fertilizer, chemical, fuel, and equipment costs. Together, they explore global supply chain disruptions, inflationary pressures, geopolitical risks, and the structural changes reshaping ag input pricing. This episode offers expert analysis on why costs remain elevated and what the future holds for farm economics. A must-listen for ag professionals seeking strategic insight.

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A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understanding grower adoption and ROI, this conversation covers the full commercialization journey in today's competitive and cost-conscious ag environment. Discover what makes or breaks AgTech ventures—and why many may not survive in an era of tight margins and cautious investment.

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Beef prices are at record highs—and they may stay elevated well into the next decade. In this episode, Damian Mason outlines 10 compelling reasons to remain bullish on beef despite the traditional cattle cycle. From the collapse of fake meat alternatives to the rise of the MAHA (Meat At Home Again) movement, from shifting consumer economics to evolving land use, this episode explores why U.S. beef has a strategic edge in the protein marketplace. Ideal for cattle producers, ag investors, and protein market analysts, this discussion examines demand trends, competitive advantages, and the future of beef consumption.

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Agrihoods—residential communities built around working farms—are on the rise across the U.S., blending suburban convenience with rural aesthetics. In this episode, Damian Mason speaks with Steve Bruere, president of The Peoples Company and developer of Middlebrook, Iowa's first agrihood. They explore whether agrihoods are just a trendy real estate gimmick or a viable model for sustainable community living. With over 200 such developments nationwide, could your region be next?

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U.S. farms have relied on fertilizer over-application for decades—but that era is ending. Regulatory pressures are mounting in key agricultural states like Iowa, Nebraska, and Wisconsin, where political and public concerns over nutrient runoff are prompting new rules for nutrient management plans. In this episode, Damian Mason speaks with Nick Musser of Moss Fertilizer Service and Pat Larson of NewFields Ag to examine the future of fertility practices in American agriculture. Learn how modern agronomics, precision application, and product innovation can reduce environmental impact without sacrificing yield. This is an essential conversation for farm operators, ag retailers, and anyone navigating the intersection of productivity, profitability, and sustainability.

Key topics:

Nutrient management regulations in agriculture

Economic impact of fertilizer overuse

Sustainable fertility practices

Future of fertilizer technology

Agronomic tools to maintain yield with fewer inputs

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In 2024, Canada ranked as the United States' second-largest agricultural export market, just behind Mexico. Despite widespread attention on China, its importance as an ag customer is declining, making North American trade relationships more vital than ever. Damian Mason welcomes Shaun Haney of Real Ag Radio for an in-depth conversation on U.S.-Canada agricultural trade, shifting global markets, and the case for building a North American trade "fortress." This episode explores strategic trade alignment, market access, and the future of ag exports in a rapidly changing global economy.

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In this episode, Missouri dairy producer J.R. Burdick shares his transition from conventional dairy to a direct-to-consumer A2 milk business. Since 2022, he has increased profit margins by selling directly to customers—but the shift comes with added responsibilities in packaging, marketing, and logistics. Damian Mason explores the economic realities, operational challenges, and growth potential of DTC agriculture. Learn what it takes to succeed in this hands-on model, and whether it is scalable for your agribusiness.

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What does the next 15 years hold for American production agriculture? In this episode, Damian Mason is joined by Shay Foulk of Ag View Solutions and Ben Gordon of Fractal to analyze emerging trends in U.S. farming. Topics include consolidation in agriculture, the evolving role of government subsidies, financial pressures facing producers, and the viability of small-scale, niche farms in a shifting food system. With historical context and expert insight, this conversation provides an informed look at the economic and structural future of farming in America.

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Brazil has emerged as a dominant force in global agriculture, especially in soybean production. Over the past decade, the country has expanded its soybean acreage by 42%, resulting in a 57% increase in production—mainly to meet China's growing demand. This explosive growth has contributed to an oversupply of global commodities, creating new pressures and questions for agricultural markets. In this episode, Damian Mason is joined by Matthew Kruse, president of Commstock Investments, for a critical analysis of Brazil's agricultural expansion, China's strategic influence in South America, and the future implications for U.S. producers and global supply chains.

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"Creating demand" is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU are unlikely to become major buyers of U.S. commodities. With Brazil expanding production and global consumption slowing, American agriculture faces a sobering outlook. A must-listen for ag professionals seeking clarity in a saturated market.

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Despite alarming headlines, fewer than one in a thousand U.S. farms are in bankruptcy. Damian Mason speaks with Curt Covington of Ag America Lending to examine the facts behind agricultural bankruptcies, the economic pressures farmers face, and the outlook for farm finances. Learn why high input costs and interest rates are real concerns, while other supposed causes are overstated. This episode provides actionable strategies for producers to safeguard their operations against financial trouble.

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Government intervention is reshaping agriculture—and not for the better. In this episode, Damian Mason speaks with economist and author Dr. Richard Sexton, whose book Food Fight challenges misguided food policies and their consequences for farmers, consumers, and global supply chains. Topics include proposals for government-run grocery stores, the inefficiencies promoted by U.S. farm subsidies, the environmental harm caused by biofuel mandates, and the unintended impacts of the Conservation Reserve Program. A critical conversation on how policy can either support or sabotage the future of agriculture.

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The agricultural landscape is evolving rapidly—and so must you. In this episode of The Business of Agriculture, Damian Mason is joined by Mark Jewell of The Momentum Company to explore the ten essential habits that will determine your relevance and success in tomorrow's agriculture. With emerging technologies and automation reshaping the sector, one-third of today's ag jobs may vanish in just five years. Are your current behaviors preparing you for that future? From mindset shifts and financial discipline to strategic networking and personal development, this motivating discussion offers actionable insights for ag professionals looking to lead, not lag, in the next era of agriculture. Tune in for a forward-focused conversation that blends inspiration with practical guidance.

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China's rise over the past 25 years reshaped global economics—but what lies ahead for agriculture? Ian Lahiffe, agriculture consultant in China, offers a bold, optimistic forecast. He explains how China may remain economically powerful, less reliant on the West, and more self-sufficient in food and energy. But he also warns of an emboldened China, prepared for economic conflict. This episode explores the risks and realities for American agriculture, especially given U.S. farmers' heavy dependence on Chinese trade. A must-listen for ag professionals navigating global market volatility.

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Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the future of American farming. They explore the economic, environmental, and regulatory challenges tied to diminishing water supplies. Learn why some crops will disappear from traditional growing regions, how farmland values are already being impacted by water scarcity, and what adaptive strategies producers must consider in a future defined by water regulation. This conversation offers essential insights for ag professionals, landowners, and policymakers navigating the realities of a water-constrained agricultural future.

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Is it time to radically reform American agriculture policy? In this compelling episode, Damian Mason speaks with Agritopia author Dave Savage, who outlines his bold vision for a more resilient and equitable rural economy. Savage critiques major pillars of the current farm system—including crop insurance subsidies, the Conservation Reserve Program (CRP), and tax-deferred land exchanges—arguing that these mechanisms hinder opportunity for small and mid-sized producers. Backed by decades of industry insight, Savage presents thought-provoking reforms aimed at revitalizing rural communities, restoring land access for working farmers, and re-aligning federal programs with long-term sustainability and economic health. This lively and informed discussion challenges conventional thinking in agricultural policy and offers a blueprint for real change in American production agriculture.

Key topics covered:

Whether you are an agribusiness professional, policy stakeholder, or engaged producer, this episode offers valuable insights into the future of American agriculture.

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In an ever-changing Agricultural marketplace, opportunities arise that didn't exist just a decade or two ago. The internet, along with a more diversified and demanding consumer, provide viable business options. But these ventures need money to flourish and these businesses might not be a fit for traditional bank lending. That's where alternative financing can allow Agricultural business ideas to grow wings. Damian talks to Perennial Pastures founder Kevin Muno, Harvest Returns CEO Chris Rawley, and Ag investor Bryan McGurk. Tune in for an informative conversation about Ag's future and the evolution of financing Agribusiness.

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Face it, the word "sustainable" has been so overused as marketing jargon, it's become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.

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What would a ban on Glyphosate mean for American agriculture and food production? Damian Mason speaks with Michelle Klieger of Stratagerm Consulting, who recently completed a comprehensive study on the economic and labor impacts of eliminating Glyphosate—America's most widely used herbicide. Michelle shares the staggering implications for crop yields, labor shortages, and consumer food prices. This episode explores the hidden costs of removing Glyphosate from U.S. farming systems and explains why the herbicide remains vital for sustainable, efficient food production. Essential listening for agribusiness professionals, policy makers, and anyone concerned with food security.

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What determines the nutrient value of meat? Dr. Stephan Van Vliet of Utah State University joins Damian Mason and Iowa farmer Kelly Garrett to explore how soil health, animal diet, and agricultural practices influence the nutritional profile of beef. Discover why not all steaks are created equal, whether grass-fed is truly better than grain-fed, and how flavor connects to nutrient density. This episode dives deep into food systems, lab testing, and whether producers will be rewarded for nutrient-rich meat. A must-listen for agribusiness professionals and progressive livestock producers.

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What does the next generation of agricultural professionals need to succeed in today's rapidly evolving industry? In this milestone 400th episode of The Business of Agriculture, Damian Mason is joined by Tanner Winterhof and Corey Hillebo from Farm4Profit to share critical insights for young people entering the ag sector. Drawing from decades of experience, these seasoned ag professionals discuss how technology, business acumen, and adaptability have reshaped farming—and what tomorrow's leaders must understand to thrive. This episode offers practical advice, industry foresight, and a candid conversation about preparing successors in the world's most essential business.

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With U.S. corn production projected to hit record highs in 2025, demand questions loom. NCGA CEO Neil Caskey joins Damian Mason to explore the outlook for corn exports, ethanol markets, and the push for sustainable aviation fuel. With domestic livestock numbers down, will global trade and green energy be enough to absorb the surplus? Caskey discusses recent market wins in Britain and India, why ethanol remains critical, and why he stays optimistic about corn's future.

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America's health challenges are increasingly linked to diet, nutrition, and widespread confusion about what truly constitutes healthy food. As consumers face a constant barrage of conflicting information about their groceries, the roles of food producers, processors, and the broader agricultural industry have never been more important. In this episode, Damian Mason speaks with Natalie Kovarik and Tara Vanderdussen of Discover Ag to discuss how the Business of Agriculture can support healthier lifestyles through responsible food production and clear consumer education. Explore the challenges and opportunities facing the food industry as it works to meet evolving health expectations, dispel nutrition myths, and provide solutions that benefit both consumers and the agricultural economy.

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What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison's experimental farm in Hawaii and the struggles of Beyond Meat. Together, they explore the risks of "billion-arrogance"—where immense wealth and success in unrelated industries lead to misguided investments in farming and food systems. The discussion emphasizes the importance of aligning innovation with real agricultural challenges, economic sustainability, and the needs of producers and consumers alike. Essential listening for agribusiness professionals, ag investors, and anyone involved in food system innovation, this episode underscores the need for practical, problem-solving approaches to agtech development.

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The good news: Private equity investors are interested in investing in the Business of Agriculture. The bad news: The money is not flowing into fake meat or controlled environment Ag businesses. What is hot? Premium dairy, pet food, and anything fermented. Why? Because those categories offer private equity investors what they want — higher margins, growth, pricing power, differentiation, and added value. Dan Zelazik with Ascendant Partners, a boutique investment bank specializing in food and Agriculture explains how and what capital markets are investing in Ag.

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"The next day after a lightning storm, it's always greener. That term is called green lightning and that's what we set out to do." So says Travis Potter, founder of Green Lightning, a company with a product allowing farmers to make their own nitrogen at a much -reduced price than retail. The other benefits: elimination of synthetic nitrogen, no salt, and no yield penalty. Damian Mason asks the hard questions with the company founder who is joined by Michigan farmer Matt Vanderhyde who's using this technology.

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What if free trade isn't really free? Tariffs are a distortion to free market economics. The only problem: We don't have a free market economy as countries prop up and protect their native industries with restrictive rules on — or even entirely against — imports. In this episode of The Business of Agriculture, Damian Mason digs into the numbers (our trade deficit is equal to Holland's entire economy), the impact on consumer purchases (it might be overstated), and why manufacturing (much like Agriculture) matters for national security. Damian delivers pointed perspective on the trade turmoil and closes by asking American Agriculture, "When will you finally learn your lesson about China?"

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Agricultural equipment is among the largest capital investments on American farms—yet much of it sits idle for most of the year. With rising interest rates and pressure on farm income, optimizing machinery utilization is more important than ever. In this episode, Damian Mason is joined by Martyn Gross, founder of AgShared (https://agshared.com), to discuss a new digital platform designed to improve farm profitability through peer-to-peer equipment rentals. AgShared enables farmers and ag dealers to generate income from underused machinery, while providing cost-effective rental options to other producers. Explore how this "Airbnb model" for ag equipment is driving efficiency, increasing cash flow, and offering practical solutions for modern farm management.

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Global trade is undergoing a fundamental transformation. After decades of increasing globalization, countries are pivoting toward protectionist policies to safeguard domestic industries. In this episode, international agribusiness consultant Todd Thurman joins Damian Mason to explore the resurgence of tariffs and trade restrictions—and what this shift means for the future of global commerce. Topics include the demographic and economic forces driving deglobalization, historical context behind tariff use, and the implications for U.S. agriculture and international trade. Learn why trade wars may no longer be temporary disruptions, but instead a long-term feature of global economic policy.

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In today's low-margin farming environment, efficiency is everything. From maximizing nutrient availability to reducing inputs while increasing yields, growers are under pressure to do more with less. That's where startups like NewFields Ag come in. This innovative company is tackling the challenge right from the planter box, using biological solutions derived from agricultural byproducts. In this episode, CEO and founder Brian Tulley joins Damian Mason to discuss his journey from big Ag to launching a startup, the role of biologicals in modern farming, and the evolving future of Ag retail. Is Ag retail on the brink of transformation—or survival? Tune in for an insightful conversation on the future of production agriculture!

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Is farmland the ultimate investment? In this insightful episode, Damian sits down with Robert Andjelic, Canada's largest private farmland owner, to explore the future of agricultural real estate. Despite having no farming background, Robert now owns 250,000 acres of prime Canadian farmland—mostly in Saskatchewan, with holdings in Manitoba and Alberta. After leaving the commercial real estate sector in 2007, Robert turned to farmland, citing water security, climate change, and the decline of arable land worldwide as key factors driving his investment. In this conversation, he shares his perspective on the economics of farmland, global instability, and the shifting agricultural landscape. Tune in to discover why farmland is becoming a sought-after asset and what the future holds for Canadian agriculture. Don't miss this deep dive into one of the world's most essential and evolving industries!

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The agriculture industry is at a turning point, with nearly two-thirds of U.S. farmers over 55 and many surpassing 65. As farming faces massive capital demands and generational shifts, what does the future hold? Adam Lasch, a self-made, first-generation Wisconsin farmer, joins Damian to explore the financial hurdles, demographic changes, and innovations shaping modern farming. Discover how the next generation of farmers can navigate rising costs, land ownership challenges, and evolving technology in this insightful conversation on the future of agriculture.

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The Agriculture industry has long relied on synthetic fertilizers, chemical inputs, and over-applied fertility—not by choice, but by necessity. Now, with biologicals, bio-nutrients, and precision application technology, farmers have better alternatives. Colton Moon, president of Redox BioNutrients, joins Damian to explore how soil health, crop nutrition, and sustainability are driving the shift away from traditional ag inputs. Can biological solutions enhance efficiency and reduce reliance on synthetic fertilizers? Tune in to find out!

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With Robert F. Kennedy Jr. now confirmed as Secretary of Health and Human Services, his longstanding commitment to organic food is taking center stage. A vocal advocate for transforming the American food system, RFK Jr. believes organic agriculture could be the key to solving major health issues—going as far as claiming it could eliminate diabetes. But what would happen if American farmers were pushed to meet USDA organic standards? In this episode, Damian Mason explores the potential impacts—good, bad, and uncertain—of RFK's push for an organic revolution. Will it reshape the Business of Agriculture, or is it an impractical vision? Tune in for a deep dive into the future of food in America!

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Fermented foods are trending, and sauerkraut is having a moment! In this episode of The Business of Agriculture, host Damian Mason dives deep into the world of fermentation with Jorge Azevedo, CEO of Fermented Food Holdings. They discuss why ultra-processed foods are falling out of favor, the growing demand for probiotics, and why FFH moved to Wisconsin—home to serious sauerkraut expertise. Plus, you won't believe how much cabbage comes off an acre! (Spoiler: it's a whopping 45 tons!) Tune in for a fun and insightful look at the business behind the brine.

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For years, money flowed into Ag tech—until the tap ran dry. But there's one area still attracting outside investment: farmland. Ben Gordon and Brian Grundtner from Fractal join Damian to discuss the evolving landscape of capital in agriculture. Their company is pioneering a model where investor funds help farmers acquire land, creating new opportunities for growth. Tune in to explore the financial trends shaping the future of farm ownership!

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Is agriculture ready to pivot from maximizing yields to prioritizing nutrient-rich, health-focused food production? Join Damian in a thought-provoking discussion with Iowa farmer and Ag entrepreneur Kelly Garrett and Ag venture capitalist Carter Williams. Explore the future of farming as surpluses rise, America's health declines, and consumers demand better nutrition. With terms like "food as medicine," "nutrient density," and "health-focused agriculture" becoming the buzzwords of a changing marketplace, this episode unpacks the challenges and opportunities ahead. Tune in to discover how farming can adapt to a health-first future.

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From FarmCon 2025, Damian Mason sits down with three experts to tackle the biggest issues in American agriculture: trade, tariffs, biofuel, markets, Ag Tech, and the Farm Bill.

Kevin Van Trump of the Van Trump Report dives into global agriculture markets and the key drivers of change. Roland Fumasi with RaboResearch highlights three must-watch trends—trade, Farm Bill impacts, and the surprising effect weight loss drugs could have on agriculture. Finally, Bob Trogele of ProAgInvest sheds light on money, investment, and the future of Ag Tech innovation.

If you're invested in the Business of Agriculture, this is a can't-miss episode!

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How do farmers feel when misinformation about agriculture takes center stage? Dennis Bulani knows firsthand. After a conference speaker delivered a factually flawed tirade against modern farming, Dennis was inspired to write What a Farmer Wants You to Know About Food. In this episode, Dennis shares insights from his book, tackling one of agriculture's greatest challenges: bridging the communication gap between farmers and consumers. Whether it's myths about food safety or the realities of modern production practices, this conversation is a must-listen for anyone invested in the truth about what's on their plate.

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Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch's Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most in the protein arms race. Plus, a surprising take on RFK Jr.'s influence on food trends and the evolving American diet. Tune in for insights on food innovation, health trends, and the future of the protein market!

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Sustainable Aviation Fuel (SAF) could become a game-changer for production agriculture, driving a surge in demand for corn and soybeans—two crops currently facing significant oversupply challenges. But will SAF truly take off? What policies, regulations, and incentives are necessary to make this vision a reality? Join biofuels analyst Corey Lavinsky of S&P Global and Pete Meyer of Muddy Boots Ag as they explore the present and future of SAF. Learn how this emerging industry could reshape North American agriculture, create new markets, and provide a sustainable boost for farmers.

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Just before Christmas 2024, the federal government unveiled a $31 billion aid package for American farmers—$10 billion in direct payments and $21 billion in disaster relief for the past two years. But here's the twist: even more funding might be on the horizon. In this episode, Damian Mason is joined by Paul Neiffer, the Farm CPA, and Chris Barron of Ag View Solutions for a deep-dive into the long-term effects of government farm payments. They explore how such payouts historically boost supply, sustain operations that might otherwise shutter, and often become a recurring fixture in agriculture. Tune in to understand the implications of these subsidies and what they mean for the future of farming.

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Chris Barron has weathered several Ag downturns as an Iowa farmer. He's also helped hundreds of farming operations succeed despite farm economy downturns as an Ag consultant with his company, Ag View Solutions. Chris joins Damian Mason to discuss the Business of Agriculture at the farm level, laying out strategies smart operators can deploy to — not only survive, but prosper — during a rocky farm economy patch.

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American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the "Big 4" packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environmentalist's lobbing, or the marketing of synthetic meat decrease beef consumption? What about direct-to-consumer beef production and niche beef companies — can they reach scale in a marketplace dominated by legacy producers? Jeff and Kara Smith with Colorado Craft Beef join Damian Mason in this lively discussion about the future of America's favorite meat.

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RFK Jr. as head of Health and Human Services will oversee the Food and Drug Administration and will have a role in setting food policy in the United States. Will RFK "Un-Fauci" our food system? And what exactly is meant by "Fauci'd," you ask? When a bureaucrat uses fraudulent science to achieve political outcomes, enhance his power, and collaborate with corporations to earn profits, that's the "Fauci Factor." Believe it or not, our food was "Fauci'd" beginning in the 1950s. Will RFK eradicate the bad science and corporate interests making us unhealthy? Or will his organic zealotry and opposition to seed oils make matters worse? Damian Mason delves into those questions and possible outcomes in this special edition of The Business of Agriculture, recorded in Damian's kitchen!

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Vance Crowe and Damian Mason have spoken to hundreds of thousands of Agricultural audience members. In this fun and fast moving discussion, they share "behind the scenes" stories from their careers on stage at Ag meetings all over the world. How do you handle a disagreeable audience? Why should you never actually write a speech? What makes for a good or bad audience? Have you ever bombed? (Anyone who says they haven't is a liar!) What's hard about the speaking biz that most people don't see? Damian and Vance cover all that and more in this friendly and entertaining edition of The Business of Agriculture.

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As production Agriculture moves from banner years economically to a downturn, what changes will we see on the land front? Presumably values decline as other asset classes compete for investor dollars as the farm belt tightens amid lower commodity prices. Couple that with a dying generation handing off farm assets to disinterested, non-farming heirs and we could see hefty changes in Ag country — from shifting land use to idling of ground to big capital buying up property. Mike Downey with Uncommon Farms and author of the More Than Dirt blog joins Damian Mason for outlook mixed with a hint of sentimentality.

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We in Agriculture are told, "The low cost producer wins." That's been generally true for as long as anyone working in Ag today can remember. But what about moving forward? Will efficiency gains be enough to keep Agriculture profitable? No, they won't be. The reason: Focusing on efficiency addresses supply, when our real problem moving forward will be stagnating demand. Agricultural consultant Todd Thurman joins Damian Mason for a compelling discussion about a mindset change for Agriculture.

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