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Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology

Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology

Courtney Elmer | PodLaunch

Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google. 


Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the case.


So if you're a coach, consultant, or online expert who wants to start a podcast that actually gets noticed (or if you've already launched but you’re still getting less than 1k downloads per episode and aren’t converting as many leads as you want) you're in the right place.


As a Forbes-featured Top 1% podcast host who's been dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail). After spending more than four years studying what separates successful podcasts from the ones that go unnoticed, Courtney and her team have helped over 60+ business owners and experts rank their podcasts in the Top 100 and turn their show into their #1 source of organic leads by applying the science of human behavior and psychology to podcasting.


Ready to learn what separates today's top podcasts from the ones that go unnoticed so you can create a bingeworthy show that people are actually excited to listen to, rank your podcast in the charts every week, reach a global audience with your message, and convert more listeners into clients and customers? Hit play and let's dive in.



Guests Include: Jordan Harbinger, John Lee Dumas, Gay Hendricks, Hal Elrod, Alex Sanfilippo, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.


Popular Episode Topics Include: Starting a Podcast, Growing a Podcast, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth

235 - How to Overcome Your Fear of Starting a Podcast | Lucy Liu
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  • 235 - How to Overcome Your Fear of Starting a Podcast | Lucy Liu

    Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button.

    If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve.

    So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn't prevent you from sharing your message.

    I've got renowned mindset expert and accomplished podcaster Lucy Liu in the studio with me to unpack the common, but often unacknowledged mental obstacles that we face as podcasters.

    Whether it's the fear of putting yourself out there or the persistent doubts that creep in during recording sessions, we'll equip you with the tools to navigate these challenges head-on.

    Ready to unlock the full potential of your podcast and hone your ability to influence people and create meaningful change in the world with your voice? Hit play and let's dive in.

    → This episode was recorded on the
    Deity VO-7U

    Liked this episode?Share it and tag me @thecourtneyelmer

    Love the show?Leave a reviewand let us know

    Want our help to launch + grow your Top 100 podcast?Book a free strategy call and let's find out if we're a fit to work together.

    NEW! Join me for our next NO-PITCH Live Workshop:Insider Secrets to a Top 100 Podcast

    Get instant access to the weekly Own Your Voice digital newsletterwith even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

    Connect with Courtney:Website | Instagram | Linked In

    Wed, 08 May 2024
  • 234 - 4 Signs Listeners are Overlooking Your Podcast
    Tell me if this sounds familiar...

    → You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show)

    → People tell you they love your podcast but no one has left a review on your show in the last 30 days

    → You check your analytics dashboard every week but haven't seen a significant increase in downloads or listens in the last three months

    → Even though you know the content you share in every episode is highly valuable, only one or two listeners have ever reached out asking how to work with you

    If you're like, UM YES THIS IS ME, then you've probably also been told that that podcasting is a long game and that you just need to stay consistent and give it more time.

    But have you ever asked yourself why it's not working? ... there's a reason why.

    And after helping over 95% of our clients break the Top 100 in their categories, we've found it's often because your podcast is missing something called a "core differentiator" . Or in other words, a way of communicating to your listener why your show is the one they need to listen to.

    We both know you're here to add real value and make meaningful change in people's lives. So to save you 4+ years of figuring this out the hard way like I did, I recorded this episode for you. :)
    Ready to learn how to fix it so you can reach more people who need to hear your message? Hit play and let's dive in.

    → This episode was recorded on the
    Deity VO-7U

    Liked this episode?Share it and tag me @thecourtneyelmer

    Love the show?Leave a reviewand let us know

    Want our help to launch + grow your Top 100 podcast?Book a free strategy call and let's find out if we're a fit to work together.

    NEW! Join me for our next NO-PITCH Live Workshop:Insider Secrets to a Top 100 Podcast

    Get instant access to the weekly Own Your Voice digital newsletterwith even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

    Connect with Courtney:Website | Instagram | Linked In

    Fri, 03 May 2024
  • 233 - Getting Zero Engagement from Repurposed Podcast Content? Here's Why.

    You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.

    In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.

    But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive apps or video editing services... at the expense of all the other things you need to do in your business (you know, like sales and client delivery).

    What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).

    So if you're over-posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — this episode is for you.

    I'm breaking down three reasons your content repurposing efforts are falling flat. Plus you'll learn three uncommon strategies the pros use to create viral podcast content that commands attention and gets people excited to listen to your show.

    Ready to ditch the guesswork and hit "post" knowing your content will be effective? Hit play and let's dive in.

    → This episode was recorded on the
    Deity VO-7U

    Liked this episode?Share it and tag me @thecourtneyelmer

    Love the show?Leave a reviewand let us know

    Want our help to launch + grow your Top 100 podcast?Book a free strategy call and let's find out if we're a fit to work together.

    NEW! Join me for our next NO-PITCH Live Workshop:Insider Secrets to a Top 100 Podcast

    Get instant access to the weekly Own Your Voice digital newsletterwith even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

    Connect with Courtney:Website | Instagram | Linked In

    Wed, 01 May 2024
  • 232 - How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr

    Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.

    Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more. 

    (If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).

    But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.

    But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.

    Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s dive in.


    → This episode was recorded on theDeity VO-7U

    Liked this episode?Share it and tag me @thecourtneyelmer

    Love the show?Leave a reviewand let us know

    Want our help to launch + grow your Top 100 podcast?Book a free strategy call and let's find out if we're a fit to work together.

    NEW! Join me for our next NO-PITCH Live Workshop:Insider Secrets to a Top 100 Podcast

    Get instant access to the weekly Own Your Voice digital newsletterwith even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

    Connect with Courtney:Website | Instagram | Linked In

    Fri, 26 Apr 2024
  • 231 - Q + A: Why Imitating Other Hosts Won't Help You Grow Your Podcast

    If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case.

    But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success?

    In this eye-opening episode of Listener Q + A, we’ll unpack why the Podcast Comparison Trap happens, the 5 telltale signs that listeners are overlooking your show, and how embracing your own expertise and distinct voice will help you position your show to stand out amidst the noise of the crowded podcasting landscape. 

    Ready to step out of the shadows of comparison and step boldly into the spotlight as an in-demand podcast host? Hit play and let's dive in!

    → This episode was recorded on the Deity VO-7U

    Liked this episode?Share it and tag me @thecourtneyelmer

    Love the show?Leave a reviewand let us know

    Want our help to launch + grow your Top 100 podcast?Book a free strategy call and let's find out if we're a fit to work together.

    NEW! Join me for our next NO-PITCH Live Workshop:Insider Secrets to a Top 100 Podcast

    Get instant access to the weekly Own Your Voice digital newsletterwith even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.

    Connect with Courtney:Website | Instagram | Linked In

    Wed, 24 Apr 2024
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