The Unofficial Shopify Podcast

Shopify's tenth Edition, explained by its VP.

£3,000 kilns, sold one phone call at a time.

Reserve your customer's wallet share before Black Friday.

The theme editor's first reset in 15 years.

Live selling finally works. Here are the numbers.

Seven founders, one tent, zero paid-ads-first answers.

Discounts are the biggest line item on your P&L that nobody approved. Kurt and Paul answer the discount questions merchants keep asking, then lay out the Black Friday plan.

DTC HARD MODE w/ Conrad Kurth of Cyclone Pods

Five years after "Shipageddon," ShipBob CMO Casey Armstrong returns with a different warning

Two Shopify VPs map the future: new rev share, Catalog, and where to bet.

Shopify's growth chief on winning AI shopping traffic

Why Shopify subscription programs stop growing (and the fixes that get them moving again.)

24 months. 2.2M Shopify orders. $274M. AI drove 0.1% of it.

Selling software was easier than dog pajamas

"I'm all for data feeds... Call me when it makes money."

"It's an in-house, ready-to-go agency. Which is free for all merchants."

See and control how your store sells inside AI

Shopify's fastest POS ever, rebuilt from the floor up

Shop's new agentic search, Posts, and retail integration

w/ Vanessa Lee, VP Product @ Shopify

The Hardest Landing Page We've Ever Built

He killed 9 businesses. Kept 1. Year 6 paid off.

A PE Buyer's Playbook for Shopify Businesses

His First Shopify Sale Was a $5K Scam

GUEST: David Hooker, Director of Brand at FYUL, the parent company of Printify + Printful.

Two Shopify partners take ecom's temperature.

Bold's Founder Says Subscriptions Are Broken

300 stores. $3.5B. Everything you thought was wrong.

"I recognize AI output every time I see it. And it makes me want to scream."

Casey Bard, in his own words.

w/ Samir Pradhan, VP of Product at Shopify

The Hi-Fi Brand Built by a Non-Engineer

From dorm room to 750 retail locations.

SEO Got Rebooted. Here's the AI Playbook.

"We are actually giving you money to acquire a buyer, which is a complete flip of the narrative."

We Made a "Simple" App. It Wasn't.

$6K to $25M With Zero Outside Capital

Quit paid media. Focused on what works. Got bigger.

What They Are, When You Need One, Why They Don't Have to Suck

Run ads from a creator's handle, not yours. It converts 15% better.

Why Your 7-Figure Store Has No Cash (And How to Fix It)

From mushroom gummies to THC drinks: Jake Mellman's update on Troop and why he's launching Psilly Goose to replace alcohol.

How Food Social Cracked Shopify's New Channel

Bootstrapped a period care brand to $7M, then won $1M from Pharrell.

Meller's co-founder on expanding across the Atlantic

How MKC Doubled Revenue Without Discounting a Single Knife

Shopify ships native A/B testing and AI shopper simulation.

150+ Updates. Here's What Moves the Needle.

The Ad Pro Who Wants You to Produce Fewer Creatives

The founder who said no to everything and built a million-dollar company anyway

162,000 discount codes analyzed reveals the truth about what converts

The AI Agent Builder Who Declared "SaaS Is Dead"

From Dream to 7-Figure Chicken Supplement Success

Variant Limits, Theme Editors, and the Updates That Matter

The 3-Week Email Plan That Wins Black Friday w/ Fil Pejic

Why 35% of accessibility lawsuits target sites with overlay plugins already installed.

Attending Ecom's Best Kept Secret

The 'hack' that runs 3 brands on 1 Shopify store, ChatGPT x Shopify make it official

The Former Shopify Partner Manager on AI Search Optimization

The Multi-Industry Entrepreneur Who Spots What Store Owners Miss - "I've been a shitty client myself. I think I know everything. And then after a while, once your ego kind of gets beaten down, you realize maybe I'm too emotionally involved in my own brand."

Real problems from real client stores this month, plus updates on new builds

Ben Knegendorf's Money Story "I'm not very good at success. That's something I learned as part of this." Ben Knegendorf went from forklift operator at Walmart to selling his stake in an indoor golf business for $720,000. Then he watched most of it disappear through lifestyle creep, speculative investments, and financial ignorance. His second exit was different - and his brutal honesty about where the money went offers real lessons for entrepreneurs facing their first big payday.

Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific, a multi-million dollar order editing powerhouse.

Shopify Shipping isn’t what it used to be... Major shipping improvements you probably missed.

w/ Devyn Merklin, X-Scale

The Dropshipper Who Sold Too Soon?

Curtis Matsko, founder and CEO of Portland Leather Goods - a top 50 Shopify store with over $500M in total sales. Owns the largest leather manufacturing facility in North America.

Inside Shine Supply’s Shopify Strategy

"Most brand virality is paid for. That’s the secret no one wants to admit."

w/ Matt Bahr, founder of Fairing

ft. Oddit's Shaun Brandt

Real SEO strategies for AI search—minus the snake oil.

Sara Olsher turned personal chaos—divorce, cancer, and pandemic layoffs—into Mighty + Bright, a Shopify brand selling visual tools that help kids and neurodivergent adults navigate daily life.

w/ Shopify VP of Retail, Ray Reddy

AI Tools, Reactions & Real Talk

w/ Aaron Nosbisch, BRĒZ founder

w/ Jonathan Strauss, Neven Eyewear

w/ Jeff Oxford, 180 Marketing

w/ Kurt Bullock, Produce Dept

w/ Lucy Jeffrey, founder of Bare Kind & Candid Founders

w/ Ben Attwood, Clubhouse SKin

w/ Smriti Jayaraman, Corazon Capital

Cathy Yoder’s Funnel Explained

w/ Chris Garcin, Pit Viper CEO

No brakes on this AMA.

w/ Michal Klim, Commerce-UI

w/ Megan Smalley, Scarlet & Gold

w/ Jay Myers, Bold

w/ Collin White, Co-Founder of Tootles

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me."

How David Lindahl turned a Twitter account into a thriving Shopify brand, the hard lessons he learned, and what you can take from his journey to build something of your own.

“We learned early on: marketing is essential, but a great product backed by science is unstoppable.”

w/ Daphné Eastmond, Frizz + Co

w/ David Vranicar, Shopify

w/ Brandon Horoho, Montana Knife Company

w/ Devyn Merklin, XScale

w/ Oliver Kenyon, CEO of ConversionWise

w/ Rob Fraser, Outway Socks