Filtrer par genre
Luka Hocevar is the owner of the nationally renowned Vigor Ground Fitness and Performance gym in Seattle and founding father of Vigor Move & Live in Slovenia, featured in Men's Health, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, and on CBS. As a leading fitness and personal development coach this Vigor Life podcast is an extension of what Luka coaches every day and will provide tips, stories, motivation and inspiration to help you forge daily habits for a better body—through fitness, nutrition and mindset—build better relationships, create purpose in your career/business, increase productivity, be happier, and succeed (success comes from succession as in the "next step" - constant growth and expansion in your life). The Vigor Life podcast will help you piece together the puzzle pieces to your own extraordinary life.
- 355 - EP 172: Program Design To Be Fit, Strong, Lean & Pain Free In Your 30’s, 40’s and 50’s w/ Jason Brown
Whenever Jason Brown and I get together we could go on for hours about training, programming, coaching, and this time it was no different. We dive into the differences in training when 30, 40, and 50 and we break down principles as well as more specific strategies and give examples for clients training only 2 a week as well as 3 or 4x a week. We go over coaching mistakes, how much cardio you need, and much more.
Jason has spent his entire 15+ year career training everyday athletes to become healthier, stronger, and better conditioned, using a combination of strength development methods & aerobic systems conditioning methods.
He’s written hundreds if not thousands of articles for his own website, T-Nation, and EliteFTS specifically about programming. His training systems were developed from a decade+ experience in the trenches training himself and other individuals, and through using these methods at CrossFit gyms all over the world.
IN THIS EPISODE YOU’LL LEARN:
=> How goals change over the decades when it comes to what clients want to achieve and how programming should reflect that.
=> How kids can change the focus of importance in fitness as well as in your constraints in training (mostly time and/or equipment).
=> How Jason improved his Crossfit performance by strength training less and increasing his conditioning.
=> What Jason would prioritize in any program from 30+ (this is a weak link for most).
=> Why conditioning is misunderstood and how it can improve EVERY aspect of performance.
=> Cardio will NOT make you slower and or crush your “gains” (and how I put on muscle, improved strength and power when doing a lot cardio).
=> The 3 buckets I categorize clients in and how it changes throughout the decades (this is important to understand).
=> Why people with a higher training age do better with 3 full body workout sessions a week.
=> Jason breaks down when high intensity/lower volume make sense and why people 30+ mess up their programs and don’t get results.
=> The big question whether you should be sore after sessions, and if so, when.
=> How to discovering whether you have too much frequency and volume in your training, how to adjust it, and skyrocket your results.
=> Why consistent strength training is like an insurance policy and allows you to train less later (while still maintaining results).
=> The 2 and 2 template for strength and conditioning when you have a lot of stress in your life.
=> Why Jason does’t like using bands or chains anymore and what he focuses more on.
=> Why keeping things uniform in your training programs is important for the client (and no one has time to watch demo videos for 20 mins).
=> Why some of my personal program phases last 6-8 weeks (of the same training) and I get great results from this approach.
=> Jason’s thoughts on isometric training and where I like to use ISO’s.
=> Why most “influencer” programs will break you (as they don’t understand the human body or have experience training clients).
=> Why maximal effort straight barbell lifting is a NO GO in your 40’s and 50’s; Jason explains.
=> Insight and strategies for more joint friendly training from our training and our clients training programs.
=> My 2-1-0 model of leaving reps in the tank and Jason’s thoughts of training to failure.
=> Our thoughts on de-load training and my breakdown of when de-loads make sense and when they don’t (and what a de-load even means).
=> Why we love kettlebell training and how we use them for strength and for conditioning.
LINKS & RESOURCES:
Jason’s Site: www.JasonBrownCoaching.com
Jason's YT:https://www.youtube.com/@jasonbrowncoaching
Jason's IG: https://www.instagram.com/jasonbrowncoaching/
Luka’s Courses and Workshops www.LukaHocevar.com
Luka's YouTube: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 08 May 2024 - 1h 34min - 354 - EP171: Tired vs Better, Eliminating Nutritional Deficiencies, Mechanical Drop Sets , & Should You Train To Failure Q & A
I dive into more of the last couple weeks questions and topics that you inquired about, diving into some deeper than others but giving you applicable advice from the real world, whether its training, nutrition, coaching or building a fitness business. Check out this weeks topics below.
IN THIS EPISODE YOU’LL LEARN:
=> The difference between training to get tired vs training to get better.
=> The biggest mistake people make when it comes to their training and why it lacks the results they want.
=> The simple way to eliminate nutrition deficiencies in your daily meals.
=> The key supplements that actually make sense to take to help your deficiencies (and not the hyped up sups to take your money).
=> My “A,B,C method” to help clients eat the foods they love while achieving their goals.
=> Nutritional displacement and how you can use it in your favor to eat less, get more nutrients and a leaner, healthier body.
=> Mechanical drop sets, why they’re effective in building muscle especially when you’re shorter on time.
=> 5 different methods of mechanical drop sets I like to use in my clients training, with examples.
=> Is training to failure more effective than training close to failure; what the research shows and wisdom says.
=> My “2,1,0” system when it comes to training to failure in sets.
=> How to develop your team up to coaching standards that you desire.
=> How to run a successful challenge at your gym, simple breakdown and tips.
LINKS & RESOURCES:
Luka’s Team Athlete For Life App: https://marketplace.trainheroic.com/workout-plan/team/team-vigor?attrib=584077-ig
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 01 May 2024 - 1h 02min - 353 - EP 170: How To Build Healthy Strong Tendons For Life, & Recover From Tendon Injuries w/ Jake Tuura
I’ve followed Jake Tuura for a while as he shares great information on everything tendons, and was able to finally connect in person as we both spoke at Mike Boyle’s Spring Seminar, then had to bring him out on the podcast as his presentation at Mike’s was excellent. We talked about, well, everything tendons! This is a must listen for every person that wants to keep healthy and strong tendons for life, especially coaches that can help their clients do that.
Jake Tuura, MS, CSCS is a collegiate strength and conditioning coach. He currently works at Youngstown State University. Prior to YSU, Jake was an assistant S&C coach at the University of Minnesota-Duluth. He earned his bachelor’s degree from the University of Wisconsin-Superior (2014) and his Masters from The College of St. Scholastica (2015). His website: jackedathlete.com helps athletes gain copious amounts of muscle, hit PRs in the weight room, and improve athletic performance.
IN THIS EPISODE YOU’LL LEARN:
=> What started Jake’s fascination with tendons.
=> One of THE worst things you can do for tendon issues - rest!
=> Why most tendon issues are misdiagnosed for by doctors or even physical therapists.
=> How Jake finally overcame jumper’s knee after many years of issues and pain.
=> If you don’t have tendon issues you don’t have to care about tendon training, Jake explains in depth.
=> The two biggest reasons you will run into tendon issues and how to address them.
=> What aging will do to a tendon and why you must strength train and do plyometrics as you age.
=> Strong muscles help tendons, weak muscles lead to “beat up tendons.”
=> The reason younger athletes run into tendon issues and how AAU is crushing the young athlete’s body.
=> The difference between acute and chronic tendon issues and how to approach the rehab of each one.
=> Why strength training when you have tendon issues may be the FIRST thing you have to do.
=> The exact breakdown of how to get back from a chronic tendon issue/injury.
=> How you know whether training is helping or hurting your tendon recovery (most people have no idea about this!).
=> The “weekend warrior” protocol to make sure you can perform at your best and keep your tendons healthy.
=> How lifestyle affects your tendons and why you should pay attention to your nutrition and your sleep/recovery.
=> Why being “fit” is not the same as being “basketball fit” and how you must approach getting ready for ball.
=> Why Jake believes that super heavy calf raises are going to be used more and more to prevent achilles issues.
=> How blood pressure and metabolic factors can affect the health of the tendon.
=> Why mobility matters when it comes to tendon health and why you must maintain it (also why people that don’t, have problems).
=> Does PRP or stem cells work when it comes improving the healing and rehab of the tendon.
=> Why you can have similar outputs in your 40’s but you’ll have to __________.
=> Jake breaks down the exact rehab process of clients that have had knee tendon and achilles tendon issues.
=> The power of isometrics and why you’d do it every day when you have tendon issues.
LINKS & RESOURCES:
Jake's Website www.JackedAthlete.com
Jake's Instagram https://www.instagram.com/jaketuura/
Luka’s Courses and Workshops www.LukaHocevar.com
Luka's YouTube https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 25 Apr 2024 - 1h 11min - 352 - EP 169: What Is Strong Enough, Developing Rotational Power, & Improving As A Coach and Building Your Fitness Career w/ Eric Cressey
I’ve been fortunate to learn from and develop friendships with the best of the best. My relationship with Eric Cressey goes back close to 17 years where I went to a seminar of his in Birmingham, UK. Since then he’s been someone I have constantly learned from and continue to as we have grown in the industry, built our businesses and expanded in what we do. He’s not just an extraordinary coach but also a great human being that I’m honored to call a friend. Having a conversation with him is always insightful and thought provoking, and I learn a lot from it.
Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Palm Beach Gardens, FL. A highly sought-after coach for healthy and injured athletes alike, Eric has helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. Eric is perhaps best known for his extensive work with baseball players, with more than 100 professional players traveling to train with him each off-season. In January of 2020, he joined the New York Yankees organization as Director of Player Health and Performance.
IN THIS EPISODE YOU’LL LEARN:
=> Eric’s involvement in multiple areas from being director of performance for the New York Yankees, running two successful facilities, coaching elite MLB players daily, and how it affects his views on strength and conditioning.
=> Insights on the principle of: “What you know vs what you can implement.”
=> How strong is strong enough for athletes (as well as general population).
=> Strength is simple to build and sticks around but ________ is much harder to develop.
=> The studies that show how impactful the work that high school and college strength coaches do and why building a foundation is SO critical.
=> The dangers of carrying your own training biases into the training programs of your clients and athletes.
=> Power drops close to 10% per decade in the aging population and rarely finds itself in most programs.
=> The surprising ability that we lost the most as we age, that MUST be trained.
=> What Eric has charged in his in season programming for athletes in the last 5-years, based on research and his personal insights.
=> The power of high quality warm ups and why it is so important and how you can get a 40% injury reduction.
=> Why you may need less strength work in season and how 30 minutes of strength training can be enough.
=> Focusing on building relationships to get buy in to your program/system.
=> The best ways to learn and speed up your growth that are completely underutilized.
=> The sacrifices that have to be made to develop yourself as a great coach.
=> Eric on investing in yourself and betting on things you understand.
=> What is “work life harmony” and why balance in life isn’t what you think it is.
=> The “Say yes to everything before 40, and no to everything after 40” quote and what it means.
=> Eric’s thoughts on getting a college degree in the exercise science realm that will shock you.
=> One thing that young coaches really need to analyze and the question they MUST ask themselves.
=> Why you should consider spending $100k’s on your undergraduate degree.
=> How to really stand out as a coach, be a linchpin, and be scarce so that you can keep progressing in your career.
=> The #1 thing you can do is get a good mentor and be part of a great facility to learn in person, skin-to-skin.
=> The power of the apprenticeship model and why it’s the missing link for most coaches.
LINKS & RESOURCES:
Eric Cressey's Site www.EricCressey.com
Cressey Sports Performance http://cresseyperformance.com/
Elite Baseball Development Podcast h
Eric's IG https://www.instagram.com/ericcressey
Luka’s Courses and Workshops www.LukaHocevar.com
Luka's YouTube https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 17 Apr 2024 - 59min - 351 - EP 168: The Best Nutrition Strategy, Conditioning For Sports, Building Muscle Without Adding Weight, Content Creation Q & A
Back with a Q & A with a number of questions that have built up over the weeks and it’s become one of my favorite things to do. If you want to drop more questions you can either DM them to my Instagram or e-mail them to luka@hocevarperformance.com As usual I’m breaking up the episode into training, nutrition, coaching and program design in the first part, and business, mindset, marketing, content in the second (although 60-70% of the podcast is the former).
IN THIS EPISODE YOU’LL LEARN:
=> A BIG announcement!
=> What’s the best “next step” for you in your nutrition.
=> I break down examples of 4 clients with different next steps that are the right fit for them.
=> The biggest mistake people make when it comes to their nutrition (and it’s not what you think!)
=> How paused squats (or pause in any exercise) can help you with your gains. I give you a 4-week plan.
=> How to program to get faster and more powerful for an in-season athlete.
=> Explosive conditioning for tactical athletes, examples and how to program it.
=> What type of workouts could replace a game of sports (and could also prepare you for the sport).
=> If focusing on muscle building how much cardio do you really need.
=> How do you train the endurance of the fast twitch fibers.
=> The best 45 minute strength training program design for a group of 6-12 people
=> How to increase your productivity in chaotic times.
=> When it the right time to go “all in” with your side hustle (personal training, online coaching).
=> What trends will take off in the fitness industry in 2024.
=> Do I consider owning a gym a good investment compared to other investments.
=> More insights and strategies to creating quality content that is valuable to the audience.
LINKS & RESOURCES:
Luka’s Courses and Workshops www.LukaHocevar.com
Athlete For Life: Compound-V 8-week Training Program www.LukaHocevar.com/compound-v/
Luka Hocevar YouTube https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 03 Apr 2024 - 1h 16min - 350 - EP 167: 3 Key Principles To Finally Transforming Your Body, and Building A Multi-Million Dollar Fitness Business w/ Nick Shaw
After speaking together at Raise The Bar in Dallas, I had to get finally get Nick on the podcast and talk about the principles that have helped almost a million people transform through Renaissance Periodization products and services, while also doing $100 million in revenue.
Nick is the Founder and CEO of Renaissance Periodization, a diet and fitness company founded on evidence-based practices to help our members achieve their health, athletic performance and physique goals. He is also co-host of the RP Strength Podcast with wife - and RP colleague - Lori Shaw.
Himself a former competitive powerlifter and bodybuilder, Nick has also personally coached numerous world-class athletes, including CrossFit Games Champions, international medalists, Olympians, UFC fighters, professional athletes, and Navy SEALs. Nick holds a B.A. in Sport Management from the University of Michigan, where he helped establish a scholarship for undergraduate Kinesiology students, and from which he received the Early Career Achievement Award.
IN THIS EPISODE YOU’LL LEARN:
=> The #1 principle of success when it comes to transforming your body for good. Nothing else matters without this.
=> Calories, macros, timing does matter, but only if you do THIS.
=> What have I repeated 10,000x over and tell stories about every day and why does it matter to you as a coach (it’s your job!)
=> Losing weight and getting lean is not easier than _________ (this is where people get stuck).
=> Why trying to rely on willpower over skillsets will always lead to frustration.
=> The actual science of self control and what people get wrong (the science shows it’s not what you think).
=> The “P & P” principle that you MUST include in achieving anything worthwhile.
=> The 4 steps to subconsciously do habits that will lead you to your goals.
=> How to make bad habits harder to do and the right habits easier to do.
=> Why your emotions are the main culprit to negative behaviors, and how you can fix it.
=> Nick’s lessons from getting the leanest ever and winning the IFBB pro card.
=> The trade off between athletics and aesthetics, the cost of getting “shredded.”
=> The power of community and finding your tribe, and how it will be a catalyst to your success (or your obstacle).
=> How to change your environment so that it fits what you want to achieve and who you want to become.
=> Why Nick drove an hour to train with training partners rather than train at home.
=> How to check your effort and see if you’re really putting in the work you say you are.
=> Sage advice Nick received that really made him cut out a lot of things he was doing in his business.
=> The power of mentors and why Nick gets around business owners when he has a completely remote business.
=> Why you should read books that are recommended from smart, successful people, and then do THIS.
=> How did RP get started and what was the first product that made Nick go “we have something here.”
=> “It only took 6 years to figure out YouTube”…..it takes persistence and consistency.
=> Building the product by solving a problem that you see and experience.
=> How Nick and RP pivoted when one form of media stopped working and the the overcoming of challenges in the business.
=> The reason you MUST have proof of concept in your business (the story of Dr. Mike and college students).
LINKS & RESOURCES:
Renaissance Periodization https://rpstrength.com/
RP Strength https://www.instagram.com/rpstrength/
Nick Shaw Instagram https://www.instagram.com/nick.shaw.rp/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Sat, 16 Mar 2024 - 1h 04min - 349 - EP 166: The Principles Of Strength Training & Program Design That Get Results Every Time
My friend and owner of HIDEF Physical Therapy Zach sat down with me to grill me about training clients and the principles and foundations of getting results over the short and long-term, what really matters and where people get it wrong. I felt time flew by but we ended up doing a bit under two hours of deep dive into what creates successful programs and coaching and things that aren’t talked about enough in the real world.
IN THIS EPISODE YOU’LL LEARN:
=> What’s the foundational piece of strength training that has to be in place for anything to work.
=> The multi-step program design process you must go through to create the best possible program for each individual client.
=> The 7 training principles, what they mean, and which ones matter most.
=> Why discovering these 4 things about your client will then lead to determining the training template.
=> While progressive overload is one of the most important principles, this is THE key principle people miss.
=> How much does the “interference effect” matter and can you train strength, power, and conditioning together.
=> Using the R7 program design principles with the foundational training principles to create a program for clients that works every time.
=> How to develop multiple things such as improving movement, becoming more athletic, building strength and muscle, as well as getting “fitter.”
=> The difference between bodybuilding training and what most clients want.
=> Why communication and problem solving skills can be the missing piece to getting the best results with clients.
=> The “hidden” mistakes people make that puts a halt to their gains in the gym.
=> What I think about people commenting “thats a horrible muscle building exercise” on social media. Rant!
=> The principles of results based training you can only learn in the gym and not through theory and books.
=> Why the “Athlete for Life” model of training is what most people really want (even if they don’t know it).
=> What is the “SRA” training principle that most people mess up on, and get stuck with progress.
=> Why variation is important but not as important as you may think (unless that is your type!).
=> How to progress based on your neuro type, small adjustments that can create big gains.
LINKS & RESOURCES:
Luka’s Courses and Workshops www.LukaHocevar.com
Athlete For Life: Compound-V 8-week Training Program www.LukaHocevar.com/compound-v/
HIDEP Physical Therapy https://www.hidefpt.com/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 11 Mar 2024 - 1h 49min - 348 - EP 165: How To Become Indistractable, Control Your Attention, & Get Important Things Done w/ Nir Eyal
I’ve been of Nir’s work starting with his first book “Hooked” that really dove into how to lock in behaviors and how companies get people to repeat behaviors. The second was “Indistractable” which has been very powerful since like most people, I get distracted! It was great to dive into the science, strategies, and tactics to help you improve your attention, not get distracted, and get work done that matters!
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit Forming Technology” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
He is the author of two bestselling books, Hooked: How To Build Habit Forming Products and Indistrcatable: How To Control Your Attention & Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.
Indistractable received critical acclaim, winning the Outstanding Works Of Literature Award as well as being named one of the Best Business and Leadership Books Of The Year and one of the The Best Personal Development Books Of The Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, Harward Business Review Time Magazine and Psychology Today.
Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify), Kahoot, Canav, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App and Sunnyside.
IN THIS EPISODE YOU’LL LEARN:
=> Distraction is not something that happens to us it is an action that you took.
=> Shocking data about how much of your distraction comes from an external trigger (ping, ding or ring of your phone, or people)!
=> We get distracted not by what is happening outside of us but rather because whats happening inside of us.
=> What REALLY motivates us (it’s not what you’ve heard over and over again)!
=> How boredom, loneliness, fatigue, anxiety, stress, are the true culprits of our distraction.
=> How food is a big distraction from internal triggers and how diets, fitness, and lifestyle have a lot in common with productivity.
=> Time management is really ____________.
=> What you should and shouldn’t be doing with e-mail and meetings.
=> Why to do lists are one of the worst things that you can do for productivity.
=> How to turn your values into time and a powerful schedule that will help you achieve the most you ever have.
=> Control the inputs, not the outputs.
=> Why not scheduling important relationships is one of the biggest mistakes you’re making.
=> Real strategies that work on how to hack back on external distractions that are throwing you off and making your day busy and not productive.
=> The 3 pacts that will have you performing at levels you’ve never experience before.
=> Nir and Luka get vulnerable and share what they have implemented to become more indistractable.
=> Why changing your environment, hiring mentors, and finding a tribe can be a superpower.
=> How to create an indistractable workplace.
LINKS & RESOURCES:
Nir's Site: https://www.nirandfar.com/
Book: Indistractable https://a.co/d/3Ndjbrl
Book: Hooked https://a.co/d/iVUe8Jk
Luka’s Courses & Workshops www.LukaHocevar.com
Vigor Life Podcast https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka's YouTube https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 26 Feb 2024 - 57min - 347 - EP 164: Work Up To Sprinting Program, Best Pure Strength Building Set and Rep Schemes, Creative Exercise Variations Q & A
Since I save many of the questions I get on a weekly basis I always have a lot of firepower when it comes Q & A episodes, this one not being an exception. I was a bit crunched for time but packed the episode with as much value as possible while diving into certain topics deeper and giving full blown protocols.
IN THIS EPISODE YOU’LL LEARN:
News about the Vigor Ground Fitness and Business Summit How I come up with so many exercise variations, my system to create and also use them in a smart way. Why sprinting is a must when it comes to developing the best body and performance. The biggest mistake people make when it comes to adding sprints into their program. The step-by-step protocol and 4-week example of working up to full blown sprinting. How to incorporate sprints in and around your strength training program. My favorite rep and set schemes to build pure strength, ones you’re probably not using right now and should be. Why the best program is the one you’re not on, and when to change it up. Which finishers do I program at the end of group workouts and when, what do people love most. How to discover the mentor that will help challenge you and build your career. The simple steps to build your online coaching business; it’s not what you think.LINKS & RESOURCES:
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Sat, 17 Feb 2024 - 1h 02min - 346 - EP 163: How To Lose Over 100 Lbs In A Sustainable Way & Build A Successful Nutrition Coaching Business
It was great to have Eve Guzman on the show. After speaking at the same events, we got to chat about how to sustainably lose weight for good, nutrition coaching, and building an educational business that helps coaches help clients.
Eve Guzman, MLS (ASCP), is a nutritionist, personal trainer, business coach and CEO of MacroU, which aims to help women ditch fad diets, lose weight effectively, and build their metabolism through evidence-based coaching. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor. She inspires and educates women worldwide on ways to create sustainable healthy lifestyle changes to become their best selves. Eve’s mission is to see all women achieve real body goals by eating the foods they love for the rest of their life.
Eve is the creator of the Macro Nutrition Coaching Certification (Macro Mentorship) a 4-month NASM, AFAA, and ISSA approved CEU group coaching certificate program plus business course for health coaches.
IN THIS EPISODE YOU’LL LEARN:
=> The sneaky ways calories creep into our daily nutrition without paying attention to it (you won’t believe how much!).
=> How Eve finally discovered to lose 150 lbs and kept it off for good.
=> What gimmicks, fad diets and quick fixes did Eve try and what were her results.
=> The 3 key principles everyone must apply to have long term weight loss and health success.
=> Why the short term solutions you’re seeking out are crushing your long term success.
=> The shocking truth of how much the average American underestimates their daily calories.
=> Why tracking and data is so important and what to do if someone doesn’t want to track their food.
=> “I don’t eat that much” really means _________ .
=> How one meal a week can derail your weight loss efforts - you must hear this scenario.
=> Eve and I discuss the biggest culprits for things that have a lot of calories that we don’t think about but eat often.
=> The number one thing you must do as a coach and how not doing it will break trust and prevent you from helping the client.
=> What to do when clients come to you after watching a diet documentary and want to do it.
=> Strategies to eat the foods you want and still get the results you’re seeking.
=> How Eve built her nutrition coaching business through word of mouth and referrals.
=> The key components to building and maintaining a successful long term online nutrition coaching business.
LINKS & RESOURCES:
Eve Guzman Instagram - https://www.instagram.com/eveguzmanofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== The Macro University - https://www.themacrouniversity.com/ Vigor Ground Fitness and Performance www.VigorGroundFitness.com Luka’s Courses and Workshops www.LukaHocevar.com Vigor Life Podcast (iTunes) h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriberWed, 24 Jan 2024 - 56min - 345 - EP 162: The Nutrition Roadmap to Transform Your Body in 2024
I wanted to share the principles and strategies I often talk about with clients to help them create sustainable change with their body and health. This speaks both to you as an individual looking for change or to coaches helping clients achieve meaningful change. There’s so much confusing information out there that it makes it harder to begin or to stick to something that will actually help you improve how you look, feel and perform.
I share principles, as well as strategies, tactics, and examples of how to attain true change, one that sticks for good and that most people can take on.
There’s theory, and then there’s application and real world experience of applying research. I share the real world experience and examples of how you can make 2024 your best year yet when it comes to your body.
IN THIS EPISODE YOU’LL LEARN:
The principles that nutrition success is built on and what NOT to do! The 6-steps that you must follow as a coach or client to win at changing your nutrition, health, and body. Your current results are based on your behaviors today, the desired results you want will require these behaviors. Why everything should being with an assessment, you can’t get a path without typing in “point A” on the GPS. Does calorie counting matter? How much? What are alternatives to calorie counting that work? The absolute #1 habit you must develop, and it’s not what you think it is. When you should weigh in daily and when not to. The 2 most important things to track at the beginning of your nutrition change. Does tracking carbs and fat matter at all when it comes to macros. Creating your daily meal plan that is simple, stress free, and effective. How many meals per day should you eat for your goals and should you intermittent fast. How strength training, cardio, and stress affect your calorie intake and daily nutrition. What you MUST know about your food environment or it could be the obstacle that prevents you from changing. The breakdown for calories, macros, and habits whether you’re trying to lose fat, gain muscle, or do a body recomposition. Which supplements make sense and which are a waste of money. Why journaling makes sense for training and nutrition. What every successful body transformation has in common.LINKS & RESOURCES:
Athlete For Life: Compound-V 8-week Program www.LukaHocevar.com/compound-v/
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 10 Jan 2024 - 1h 30min - 344 - EP 161: How To Be More Athletic Without Sacrificing Gains, Meal Prep For Leaning Out, Cardio Zone Based Group Training, 3 Tricks For More Quality Content - Q & A
It’s been a while so I went back through a pile of questions I’ve had from the past and organized them into training and nutrition questions, as well as coaching and business questions.
I break down the show and answer the training and nutrition questions in the first part of the show (up to 58 minutes) and the coaching and business questions the second part of the show.
I didn’t get through them all but we have plenty for another episode coming up in the near future.
IN THIS EPISODE YOU’LL LEARN:
How long should you expect to lose the last bit of fat around your abs. How to program/structure performance training while not sacrificing your hypertrophy gains. The simple framework I use to manage my meal prep with a crazy busy schedule. Why will keeping a logbook make 2024 your best training year yet. Should you be using mixed cardio methods in the same session, if so, which ones. Using tests to determine which areas of fitness you need to work on. The rarely talked about principle to keep you jacked and lean in your 40’s. What you need to do to regain and rebuild your speed and power. One of the most important factors in cardio training that gets overlooked, and why you MUST pay attention to it. How to supercharge your learning and knowledge as a coach, forever. Why you’re stuck at 50-70 clients at the gym and what to do about it to grow. The 3 little tricks I use to create a lot of quality content on multiple platforms that will save you 7 hours per week. My equipment list that’s a must for starting a small group personal training business. Using cardio based monitoring to individualize group training and stay ahead of the curve. The surprising truth about how important it is to get leads from social media. Is it possible to become a top tier trainer, reputation wise and financially, while staying in your garage. The technologies and systems you MUST have as a start up training business. And much more…..LINKS & RESOURCES:
Athlete For Life: Compound-V 8-week Program
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 19 Dec 2023 - 1h 42min - 343 - EP 160: The Training, Skillsets and Mindsets Of Being An Athlete For Life, & Winning In The Game Of Life
This was a interview that Ali Gilbert did with me on the Virtual Silverback Summit that I want to share with everyone as I dove into the Athlete For Life model of training, as well as diving into the mindset of growth, overcoming obstacles, and winning in life. I share how I approach my own training, both physical and mental, as well as that of my clients.
IN THIS EPISODE YOU’LL LEARN:
The experience from a combined 12,000+ clients we have coached between the two Vigor Ground gyms in Slovenia and Seattle. Why no one cares about how they look IF they feel like crap and can’t function and perform tasks they want to. The reason why a weekend warrior without strength training is exposing themselves to injuries. Why men miss the “locker room atmosphere” and that is a huge part of success in the training. The 4 spokes of the wheel that create a body that looks, feels, and performs at it’s best. Why doing your best is only part of it, the key is to _________. The studies that show what is closely correlated to mortality and how to integrate into a comprehensive program. NOT training speed and power is leading you to not be able to perform in sport, life, and is setting you up for injuries. The BIG reason older clients should do speed and power training. How my parents who both have Parkinson’s influence my training with clients. How I use the pie analgoy with the R7 training model to create Athlete for Life training programs. Machines vs free weights, what, when, how and why I choose one or the other. How to help clients believe the best is yet to come. The “never peak” mentality! The way the Vigor Ground environment drives community and creates a culture of getting better. Why more and more people are doing labs and tests to find out what is “under the hood”, their inner health. If you don’t have a path and a plan, your default is struggle, falling back to doing what you’re doing now. 3 levels of accountability you get at coaching gyms that are a superpower. The mindset practices I use with clients to build their mental strength. Why you must understand that our behaviors are bio-physio-social and how to affect your own personal change. The reason you MUST dive deeper into these specific topics to become the highest level coach. Why a therapist, a group, and treatment changed my life once I actually asked for help. How fighting for your limitations is keeping you stuck and the awareness that will break you free. Why you should be the first one, the example, for others you love to look up to. The power of stories and consistency.LINKS & RESOURCES:
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Wed, 22 Nov 2023 - 1h 05min - 342 - EP 159: The Good, The Bad, and The Ugly Of Weight Loss Drugs w/ Dr. Christle
I met Dr. Christle at an event we were both speaking at in Edmonton, Canada and after listening to her presentation, I knew I needed to get her on the podcast and talk about weight loss drugs, the why, what, how, and the misconceptions, challenges, and stigma around them as well as when they make sense, when they don’t, and the upsides and downsides. I wanted to learn more as I have clients on them and wanted to better navigate the space (it’s also something every coach should listen to as these conversations will become more and more frequent).
Dr. Christle Guevarra holds a Bachelor of Science in Chemistry and a Minor in Mathematics from San Francisco State University, a Master of Science in Organic Chemistry from the University of Wisconsin-Madison, and a Doctor of Osteopathic Medicine from the Western University of Health Sciences. Passionate about education, she was awarded a Pre-Doctoral Teaching Fellowship at the Western University of Health Sciences, where she taught first- and second-year osteopathic medical students.
Christle completed her Family Medicine residency at Crozer Health in PA, where she was awarded “Resident of the Year.” She then completed her Sports Medicine fellowship at the University of Nevada Las Vegas, where she worked with Division I Football, professional (boxing, MMA, basketball), and recreational athletes. Currently, she maintains a telemedicine private medical practice and also serves as an official traveling Team Physician for US Figure Skating.As a firm advocate of Exercise Is Medicine, Christle believes in “practicing what you preach.” A former champion competitive powerlifter, she now enjoys lifting for physique enhancement while also training for Brazilian Jiu Jitsu.
IN THIS EPISODE YOU’LL LEARN:
What got Dr. Christle into medicine and the desire to be a doctor and jump to evidence based fitness. The shocking history of weight loss drugs and why theres a foundation of skepticism. Semiglutide, Ozempic, and Wegovy, origins, do they work, how they work, and who should consider taking it. What made Dr. Christle decide to start taking weight loss drugs herself and her thoughts, insights and experiences around it. The stigma, judgement and sometimes shame of taking weight loss drugs. The two missing ingredients that are a must when it comes to having success with weight loss drugs. Calorie restriction, hunger, and what the day to day is like when it comes to weight loss drugs. Is there a rebound weight gain after getting off the drugs, how much to expect, and how to battle it. Insights on dosages and whether the recommended dose is the right one for you specifically. Side effects, both short and long-term, and the future of weight loss drugs (as well as other possible huger reducing drugs). Should the drugs be taken for a shorter period, for good, or not at all. Thoughts about calories and protein while on the drugs and how to improve your outcomes when you do not feel like eating. How important strength training and exercise is when it comes to long term sustainable weight loss. Why weight loss drugs may be the gateway for some to start exercising.LINKS & RESOURCES:
Dr. Christle Guevarra Instagram https://www.instagram.com/dr.christle/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 30 Oct 2023 - 1h 07min - 341 - EP 158: Words That Sell & How To Use Email To Position Yourself, and Grow Your Fitness Business w/ Joey Percia
I met Joey as a coach in the fitness industry that was great at what he did and helped clients transform for close to a decade. From there her went online and built a six figure online coaching business and started to really understand copywriting, marketing, and especially offers and email marketing. He fell in love with it and has become a go-to high level copywriter and email marketing expert that helps blow up (all types) of businesses and it was great catching up and talking actionable steps for coaches to improve their copy, marketing, and email skills.
Joey Percia is a copywriter, marketing consultant, author, and fish taco slayer.
Over a decade ago after receiving his Master's degree in Exercise Science, Joey began traveling, learning, and being mentored by top health and fitness coaches. Now he writes and consults for some these same coaches who credit his approach to copywriting and marketing as “genuine, refreshing, and bad*ss.”
Although Joey primarily works with health and fitness businesses he’s had rockstar clients in many different industries including dating, pharmacy, cannabis, habit-building, digital marketing, online business development, self-development, real estate, chiropractic, and more.
Joey also writes about direct response marketing, fitness, business, and life on his blog.
IN THIS EPISODE YOU’LL LEARN:
How Joey went from being a successful in person coach to transitioning online. What did it take, and how long, to build a 6-figure online coaching business. What Joey did that everyone else was doing that DIDN’T WORK. Why building the skillset is THE most important thing, and its something no one can take away from you. If you’re a coach, you ARE in the business of marketing, doing avoid it! How marketing helps you become better at your coaching craft, a double whammy that will grow your business. Joey breaks down a simple strategy of how you can instantly improve your marketing communication. Copy is both emotional AND logic, and we must be like lawyers and structure our point in a certain way. My secret strategy to attract more of your best clients with just a pen and a journal. The Pixar story framework in emails with an indirect offer that will help you get new leads and clients weekly. Marketing is pre-selling, it’s like moving people around the bases in baseball. Why the first month of doing things right with offers will crush it, and then it slows down; this is how you turn it around. Why content can be so powerful and how to be omnipresent as the expert in your community. The “Super Signature” that will help you generate clients with every content post. The reason you MUST repurpose content and how to do it effectively. Turning one on one experiences into one to many content that can live for a long time and impact many thousands. Joey’s APAA framework for writing great emails. Why getting people to take action in emails is so important (hint: action is not just asking for the sale). My cheat sheet to writing great emails FAST. The list of email ideas I use to write headlines that people click and topics that engage people. How to build your email list with engaged followers (it’s not how it used to be).LINKS & RESOURCES:
Joey Percia site: www.JoeyPercia.com
Joey Percia Instagram: https://www.instagram.com/joeypercia/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 24 Oct 2023 - 1h 07min - 340 - EP157: Doing Social Media & Branding Right, and How To Build A Real Online Coaching Business w/ Jordan Syatt
In 2020 because of what was going on in the world we had to turn our live Vigor Ground Fitness and Business Summit into a virtual event. While I love live events and was disappointed that we couldn’t put it on, we were able to bring close to 30 presenters on virtually with an incredible amount of value for the audience.
My conversation with Jordan was excellent and worth sharing with so many valuable nuggets, and while this conversation is years old, everything he talks about is relevant today. For any coach that wants to build an online business, really any business for that matter, this is a great listen!
IN THIS EPISODE YOU’LL LEARN:
When Jordan started his website and wrote articles without knowing an online business is even possible. Why the least read article Jordan wrote in 2012, led to Jordan training Gary Vaynerchuk in 2016. The biggest intent you must have behind creating your content. How Jordan blew up on Instagram, the most valuable insights. The number ONE thing you should be doing every single day on social media. Your brand is not your business and your business is not your brand. Jordan believes brand is ___________. Is it ok to post the same things or similar things over and over again? The best way to never run out of content ideas is to coach people. Why trying to sound smart could be the thing that stopping you from growing and help more people. You’re not interacting enough with your current followers! Here’s what you need to do. Jordan’s strategies for creating quality content you can use right away. All the WRONG things people focus on with social media that they shouldn’t care about. Jordan’s principles of powerful content. Every piece of content should have an “IPA”, discover what it is and why few people do it. How to best support and provide accountability to for online clients. How to deal with online clients that “ghost you.” What “calling bulls@*t” on someone’s nutrition is not going to help them improve or make you a better coach. Insights on dealing with challenging clients and how to turn it around to get them great results.LINKS & RESOURCES:
Jordan Syatt website https://www.syattfitness.com/
Jordan Syatt Instagram https://www.instagram.com/syattfitness/
Jordan Syatt Inner Circle https://www.syattfitness.com/join-my-inner-circle/
Jordan Syatt mini-podcast h
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Sat, 07 Oct 2023 - 1h 08min - 339 - EP 156: Lessons From Building An 8-Figure Nutrition Coaching Business and Coaching 10’000’s Of Client’s w/ Mike Doehla
I was really looking to this conversation with Mike Doehla, both from a standpoint of getting insight of what type of nutrition approach has worked of the 10k’s of clients Stronger U has helped but then also how Mike built up a powerhouse online nutrition coaching company to an 8-figure business without much marketing spend, and the behind the scenes look of the growth and obstacles along the way.
Mike Doehla Founder/CEO of Stronger U Nutrition created an online nutrition coaching company that helps tens of thousands of individuals in more than 50 countries. His personal mission is to help people have a more enjoyable life and he loves being able to improve the way the world eats. Mike enjoys travel, fitness, entrepreneurship, and good food. He resides in New Windsor NY with his wife Crista and his cat.
IN THIS EPISODE YOU’LL LEARN:
How Mike went from working a job he hated to pursuing something he enjoyed and “accidentally” having it blow up. The methods that help you lose fat are not the same than the methods that help you keep it off. Why “planners” have the greatest success when it comes to losing weight sustainably. Discover who your teammates are when it comes to your body transformation, this is critical. Too many food rules lead to an unsuccessful long term transformation, every time. What are best way to help clients that have failed before instill sustainable habits and have patience. Why people are intimidated by fitness apps and what is a better approach to help clients succeed. Mike & I break down examples of how to create a habit that a client can successful do and build up their confidence. How Mike was lunatic about response times and created an amazing customer experience. The basic structure Stronger U used to build up to 10’s of thousands of clients. Why creating too many boundaries in your coaching could be negatively affecting your success. The step-by-step process Mike used to created the most engaged nutrition community online. Growing the coaching team from the inside out with clients that have had success and understood peoples struggles. How lack of certain systems and more autonomy was the reason Stronger U could grow at the speed it did. What Mike spent more time, money and attention on than paid marketing and how it affected the company. Hiring the right people, customer service standards, nutrition philosophy, and caring about your clients; the key factors in success of any coaching business. Why being desperate is THE best way to repel sales and growth. DON’T rush to build an app for your company, here’s what you need to do first! The powerful steps that Mike took to initially market his business and grow it fast (most people don’t do this anymore!). How this one simple strategy can help you get leads and clients every day, starting today. How Mike was able to handle 350 nutrition coaching clients by himself at the peak. The structure of pay and growth for Stronger U coaching clients (and how the company was built up to 80 coaches). What Mike believes about balance when it comes to building up your career and your business.LINKS & RESOURCES:
Mike Doehla Instagram https://www.instagram.com/mikedoehla/
Stronger U Nutrition https://strongeru.com/
Luka Hocevar Course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 31 Aug 2023 - 1h 03min - 338 - EP155: Building Speed and Athleticism & Avoiding Knee, Achilles Injuries After The Age Of 35 w/ Derek Hansen
Always a pleasure with tons of insights talking with my friend Derek Hansen when it comes to training speed, athleticism and preventing injuries. This time around we talked about keeping yourself athletic and fast, while avoiding ACL and achilles tears after the age of 35.
Derek M. Hansen has been a world-renowned sport performance consultant and advisor to some of the top organizations, teams, and athletes in professional and elite sports over the last 20 years. His coaching background and involvement in return-to-play protocols spans more than 30 years. His areas of expertise include sport speed development, running mechanics, return-to-play management, strategic program planning, and electrical stimulation technologies. His clients have included top organizations, such as the NFL, NBA, NHL, MLB, MLS, NCAA, and Bundesliga. He has also coached and advised thousands of athletes in the professional and collegiate ranks.
IN THIS EPISODE YOU’LL LEARN:
Building performance and athleticism after age 35 and doing it the smart way. What should be we blame on more injuries, surfaces, shoes, training, lack of training? What is the process and progression for getting somebody ready to get back into sports. What can we learn from triathlon/ironman training when it comes to getting ready to perform on the court/field. 70% of NFL players don’t make it back after an achilles tears; put yourself back into the position to avoid them. The step-by-step progression if you are lifting weights but not doing jumps or sprints, here’s what to do. Why its KEY to work in dynamic movements, and which ones, to train reflexes, eccentric components, speed at which your tissues are prepared for the activity that you will go into. How changing up exercises selection, volume, intensity, and surfaces can improve your preparedness for sport. Why micro-dosing works for many general population clients and how to apply it to your programs. A missing link for most - the importance of improving your calf, achilles and foot strength inside of the gym. Getting zone 2 work in and aerobic plyometrics to improve the health of the tendon and prevent atrophy. Regeneration after the age of 35 and changing up your programming so you can recover and adapt. The power of training journals and tracking your training to be able to see your progress and not over or under do it. Non surgical approach to an achilles tear, how to repair it without surgery. A return to play process after pulling your hamstring. It’s important to not avoid the things that hurt you but rather dose them back in the right way to get back to 100% and beyond. Derek shares how to build yourself up to playing full court basketball games, a step-by-step approach. The 10 x 10 approach to return to play, as well as building up the tolerance of your tissues using this strategy.LINKS & RESOURCES:
Derek Hansen Instagram https://www.instagram.com/derekmhansen/
Sprint Coach Website https://www.sprintcoach.com/
Running Mechanics https://www.runningmechanics.com/
Luka Hocevar course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 28 Aug 2023 - 1h 02min - 337 - EP 154: The Blueprint For Building The Greatest Coaching Gym Of The Future - For Clients Results and Profits w/ Andy McCloy
Back on the show I’ve got one of my closest friends Andy McCloy and we dove into how we’d build the greatest coaching gym of the future based on what we know now and our combined 40 years in the gym industry.
Andy McCloy is the owner of BCI Sports Performance and Fitness, an Alabama-based fitness company providing a wide range of performance enhancement and strength training programs to clients ranging from high school and college players to pro athletes.
We dive into how we would build the most successful
IN THIS EPISODE YOU’LL LEARN:
A recipe book and ingredients to build the greatest coaching gym of the future A path and playbook for any coach to build a gym with great client results and successful business, even if you don’t have a lot of money to invest The #1 missing ingredient Andy shares that most coaches are missing that will surprise you! The blueprint to create clarity and vision of your fitness career. Be REALLY good at the thing that you’re selling - training, FIRST. The EOS/Traction operating system for gym owners as Andy has modified it. Why every coach and gym owner MUST have a financial management system. The model of coaching for the gym of the future, what offerings do we plug in. How Andy sells a year long sports performance program at BCI rather than having seasonal offerings. The 4 front end offers that we use very successfully at our gyms to generate leads year round. Andy’s flagship transformation challenge and why he changes his mind on 6-week challenges and how he positions it. The Fat Loss Forever seminars that educate and drive clients into the gym. Facebook ads performance, when to use them, and how Andy approaches marketing with success at his gym. Why you should NEVER sell a trial for athlete memberships and the step-by-step process that Andy integrates. The most underrated marketing and positioning strategies for gyms that can help you stand out. The blueprint of how Andy created relationships in the community that led to a non-stop feeder system of athletes for his gym. Why it IS important to think of yourself as a media company to build the most successful business and brand. How Andy batches his media marketing, email marketing structure as well as “boots on the ground” marketing. Why you don’t need to do anything new, first you need to do things MORE and BETTER. My media strategy to create as much useful content, create value and get as many eyeballs as possible and generate more leads. What other revenue streams would we implement into the gym of the future to help clients get better results and make more gym profits. Supplements, apparel, cold plunges, VO2 max testing, blood work testing, physical therapy, etc - when and how to implement it into your gym. A framework to develop and educate your team so that they’re the best possible for the clients. Why hosting seminars and certifications in your gym becomes a foundation for growth of your team and business. Why you MUST use a scorecard and the key performance indicators every gym must track to have success.LINKS & RESOURCES:
BCI Sports Performance and Fitness https://bodycreationsinc.com/
Andy McCloy Instagram https://www.instagram.com/andymccloy_bci/
Luka Hocevar Course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Sat, 19 Aug 2023 - 1h 48min - 336 - EP 153: Progressively Overload, Power Up & Strengthen Your Communication Skills w/ Brett Bartholomew
It was great to catch up with my brother Brett Bartholomew and talk about our favorite topic, coaching and communication. We dive deep into it and not only break it down but also give tactical strategic applications.
Brett Bartholomew is a strength and conditioning coach, author, consultant, and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies.
Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide, at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC.
As an advisor/entrepreneur, Brett has proudly served as a teammate and supporting partner in the strategic growth of two separate performance companies. He is a highly sought-after consultant and mentor for many world-wide. His work and expertise has been featured in numerous media outlets such as ESPN, FOX Sports, Inc. Magazine and Outside Magazine.
IN THIS EPISODE YOU’LL LEARN:
What is a great coach based on the science and definition of coaching. Coaching can’t take place in absence of this one skill and you’re not practicing it enough. Brett and I discuss building a “Super Coach” as if we’re building a character in a video game. How do you actually evaluate coaching, what tools do you use to discover how you’re doing as a coach. Coaching is NOT a linear process, it can be messy and ugly, here’s what you need to know to stand out. The holy trinity of coaching: communication, problem solving and technical expertise - which ones are you not focusing on. The future of coaching is going into social interaction and what skills you must have to prepare for it. Why doing more training workshops isn’t going to help you be a better coach and build your fitness business. AI will be able to write good programs but only a great coach will be able to problem solve on the spot. Are you losing clients and not keeping them for long enough because of your programs or is it something else? What are “change choke points” and how they’re stopping you from becoming the best coach for your clients. Brett and I share tactical practices you can use to improve your communication and problem solving, as well as implement it with your team. Using video to assess yourself and your team at coaching and taking your classes and sessions to the next level. How the “Time Traveler” exercise will improve your coaching communication. The equivalent to overload, eccentrics, bands/chains and other training methods but now used to train your communication! THIS skillset will allow you to charge multiples of what other coaches charge for your services. And much, much more…LINKS & RESOURCES:
Art Of Coaching https://artofcoaching.com/
Brett Bartholomew https://brettbartholomew.net/
Brett Bartholomew Instagram https://www.instagram.com/coach_brettb/
Book: Conscious Coaching - The Art & Science Of Building Buy In https://a.co/d/0gTKye7
Luka Hocevar Course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 14 Aug 2023 - 1h 12min - 335 - EP 152: Build Athleticism While Maintaining Muscle, Athlete For Life Nutrition, Thoughts on TRT, & Overcoming Fear
I’m going to be doing at least one Q & A episode to dive deeper into some questions I receive on topics that deserve more than a quick response and will give actionable steps to apply into your training and life. I dive deeper into the conjugate training method and how I use it, as well as my philosophy of nutrition when it comes to being an athlete for life.
IN THIS EPISODE YOU’LL LEARN:
The breakdown of the conjugate method and why its so applicable to training like an athlete for life. How to build athleticism while maintaining (or even increasing) your lean muscle mass. My favorite training structure for myself and most clients that has created the best results. A smart joint friendly approach to become athletic AND more resilient to injuries. The 5-steps to build your athlete for life nutrition plan in a simple and effective way. The biggest mistakes people make when working to create a sustainable nutrition plan. My thoughts about TRT, dealing with low testosterone, and when to decide and make the step to take it. The “sentence stemming” method you can use to figure out your next step to achieve your goals (a great tool for coaching clients!). How to overcome the “editor” in your head and put yourself out there, create content, and stop being controlled by what other people think.LINKS AND RESOURCES:
Vagaro Iconic.23 Event https://bit.ly/3UcfSQF
Vigor Ground Gym www.VigorGroundFitness.com
Luka Hocevar Courses www.LukaHocevar.com
Athlete For Life Article; Training https://vigorgroundfitness.com/vse/athlete-for-life-part-i-training/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Mon, 07 Aug 2023 - 1h 30min - 334 - EP 151: Building A Successful Career As A Coach & How To Train Client To Be Athletic For Life w/ Kyle Dobbs
I was looking forward to having a conversation with Kyle as someone who’s been there, done that and still doing it, and a coach that went from fully booked, to leading and educating, then starting his own companies.
Kyle is the owner of Compound Performance and the Compound App. He has 17+ years of experience working in the fitness industry coaching 20,000+ sessions, 10 years of experience in leadership positions overseeing all levels of management from individual facilities to national level positions, and 5 years of experience in entrepreneurship launching two business’s that have provided thousands of clients with growth focused solutions.
IN THIS EPISODE YOU’LL LEARN:
Kyle was the “The often injured athlete” who found training through rehab and got him curious about performance. The simplest and most effective way to achieve success as an in person personal trainer! How to shadow successful coaches (as a young coach) and learn everything from them. Why you ought to teach and educate other coaches for free as soon as possible. The lessons on the journey from packed personal coaching schedule, to managing and educating in private gyms, to building multiple businesses. The power of “old school strategies” to promoting yourself and your business. The most important place to start for coaches: financial management and literacy - know your numbers. Knowing the “who” of your audience, are you marketing to the right people? Most coaches don’t, do this _______. The perspective of “accumulation” and “intensification” in your coaching business. THIS is a crucial perspective for success! Kyle’s perspective on when a coach ought to go before coaching online. The wisdom you receive from real world coaching and how it will make you a significantly better online coach. What a GREAT online coach is doing and knowing who your competition is (this may be a reminder to step your game up). The first step in building an “Athlete For Life.” The biggest mistakes coaches make when writing programs to help clients be more athletic. If you’re doing this in your programming, you may be leading people to injury. Why conditioning is a MUST regardless of your goal, here’s what you need to work on to be able to get back on the field/court. Choosing the best exercises for people so they can continue to perform at their best. Why plyometrics are better than isometrics for regenerating tendon health and strength (and why even older clients should do it). The model of programming Kyle uses to get his clients “Ready for anything!” What is Kyle currently studying and focusing on as he’s continuing to improve as a coach and business owner.Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website & go to https://bit.ly/3IaU9Ux to see how your business could benefit too!
LINKS AND RESOURCES:
Compound Performance https://www.compoundperformance.com/
Kyle Dobbs Instagram https://www.instagram.com/compoundperformance_/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Sun, 25 Jun 2023 - 1h 10min - 333 - EP 150: How To Be A Great Coach, Build A Thriving Career In Fitness & Overcome Great Adversity w/ Todd Durkin
Todd Durkin is a world-class coach, trainer, author, and speaker who changes lives every single day. He’s someone who GETS PEOPLE’s MINDS RIGHT daily and lives to transform peoples body’s, minds and souls.
He is the founder of Fitness Quest 10 in San Diego. He has trained dozens of current NFL & MLB athletes, including Drew Brees (20-years), Golden Tate, Zach Ertz, Darren Sproles, Chase Daniel, and a host of other active players. His long client lists includes, LaDainian Tomlinson, Reggie Bush, Aaron Rodgers, Carson Palmer, and Tony Gwynn Jr. amongst others.
Todd was a finalist on the primetime, network show STRONG that aired on NBC and Netflix. He is the past recipient of the Jack LaLanne Award for lifetime achievement in the fitness field, amongst many other accolades. His 4 books, The IMPACT Body Plan and the WOW BOOK have changed thousands of lives. His 3rd book, GET YOUR MIND RIGHT, came out in 2020 and is a best-selling book that’s creating great IMPACT in the world. He just released “WHATS NEXT” in 2022 and it was also an Amazon Best-Seller.
IN THIS EPISODE YOU’LL LEARN:
Todd has done achieved many things and is working on many projects, but how does coach decide which direction to go to in the industry. What is your divine uniqueness and how it will guide you to stand out. The one thing you have to be great at as a coach and it will open up many doors for you when it comes to opportunities. What Todd believes differentiates elite coaches from good coaches. How to “Collect Coins” with your clients and connect with them on a deeper level, and elevate yourself as a coach. How Todd has been able to train some of his high level NFL clients for over 20 years (even after retirement). The 2 things that have allowed Fitness Quest 10, Todd’s gym, to still be around and thriving after 23 years. Sharing our mistakes and what skill to develop sop you avoid the one’s we made. THIS is when you should fire a client! How Todd doubled his rates and didn’t lose any clients and completely changed his positioning. The most challenging era of Todd’s coaching and gym owner life, and what he did to get through it. Todd’s back injury, how it affected his life, and how he overcame the pain. Why sharing your (whole) story is not only good, but important in becoming the highest version of yourself. Why your challenges and adversity are your superpower that should be shared.Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website & go to https://bit.ly/3IaU9Ux to see how your business could benefit too!
LINKS AND RESOURCES:
Todd Durkin Website www.ToddDurkin.com
Todd Durkin Instagram https://www.instagram.com/todddurkin/
Impact Show Podcast https://podcasts.apple.com/us/podcast/todd-durkin-impact-show/id1467269399
Vigor Life Podcast (iTunes) https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 20 Jun 2023 - 1h 08min - 332 - EP 149: How Top Build A Content Machine To Position Yourself, Educate, And Explode Your Business w/ David Tao
David Thomas Tao is an entrepreneur, editor, and voice actor based in New York City. He is the Co-Founder and Editor of BarBend,com, a media brand that provides multi-platform coverage of news, analysis, training, and opinion in strength training and sports. One of the largest and fastest-growing fitness sites on the web, BarBend is the Official Media Partner of USA Weightlifting and is also a partner broadcaster for the 2019 Reebok CrossFit Games.
David is a 2019 Forbes 30 Under 30 list maker for Media. A veteran of the health & fitness industry, he has nearly a decade of experience building and running editorial teams in the space. David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. Through BarBend’s numerous media partnerships, he also serves as a color commentator for both National and International weightlifting competitions, along with the Reebok CrossFit Games.
In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print. He’s especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day.
David is a proud Kentucky native. In his free time, he is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts. In the VO world, he loves playing the hero but thinks villains are more fun.
David and I dive into the story of BarBend and how it was built, how to create great content, writing, headlines, monetize, and much much more. This conversation is for coaches and business owners to use and become better at content and content marketing.
IN THIS EPISODE YOU’LL LEARN:
What led David from Harvard into writing and content. The two big “AHA’s” David had when it came to content and how you can use these insights to become a more recognized coach. Why SEO still works and the blueprint to create quality content. How BarBend got to 40 million monthly visitors. Great content is word of mouth (and not ad spend based) just like great coaching, discover how one piece of great content can generate a lot of leads. Why viral content is not “lucky” and how to dissect it so you can repeat it and improve your reach. The question “what job did the client hire us to do?” and how to use it to create endless quality content. The power of telling a story and differentiating yourself. How to get started and write for big websites and create positioning and reputation. David and I share some of our best writing principles and strategies so you can avoid some mistakes. How to write powerful headlines that capture attention and the MOST important things you can’t avoid. Why you should spend 50% of your time preparing to create great content. The reason you don’t have content ideas; because you’re not spending enough time in the “lab.” Spreading from one platform to the next and adding more reach, how to do it and what NOT to do!Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website & go here to see how your business could benefit too!
LINKS AND RESOURCES:
BarBend Website www.BarBend.com
BarBend Podcast https://barbend.com/podcast/
David Thomas Tao Instagram https://www.instagram.com/davidthomastao/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 13 Jun 2023 - 54min - 331 - EP 148:The Blueprint For Developing And Coaching Multi-Directional Speed w/ Lee Taft
Lee is highly respected as one of the top athletic movement specialists in the world. In the last 35 years, he has devoted most of his time to training all ages and abilities. He has spent most of his time teaching his multi-directional speed methods to top performance coaches and fitness professionals worldwide. Lee has also dedicated countless hours to mentoring up-and-coming sports performance trainers, many of who have gone into the profession and made a significant impact themselves.
Since 1989, Lee has taught foundation movement to beginning youngsters and helped young amateur athletes to professional athletes become quicker, faster, and stronger. With the release of Ground Breaking Athletic Movement in 2003, Lee revolutionized the performance industry with his proven methods and strategies for multi-directional speed. His innovative approach to training has impacted how athletic movement speed is taught.
Lee brought to light the importance and fine points of the “Plyo Step,” “Hip Turn,” “Lateral Run,” and athletic stance. According to Lee, “Speed and agility done right are about making sure we marry the natural movements athletes have with the effective and efficient body control to maximize speed and quickness.”
I dive into everything multi directional speed and coaching with Lee and it’s a treat having a conversation that every coach will benefit from dramatically.
IN THIS EPISODE YOU’LL LEARN:
How Lee’s disagreement with the basketball coach led him down the path of studying everything multi-directional speed The 3 biggest mistakes and myths of developing acceleration and game speed. How big of a factor does strength, power training, and mobility play in developing athleticism, speed and acceleration. Lee’s unusual athlete warm up model that integrates skill, movement, mobility and fun (and has the athletes wanting more). The reason you’ll be more athletic with the “plyo step”, why you naturally do it, and how to develop it even more. Lee’s multi level speed tier system and how to use it in your training. How to fit in everything the athlete needs in a real world training session without running out of time. How to improve basketball speed, agility, and athleticism and stand out from the rest. The 4 biggest things you can take away to improve your on court/field speed right now. The coaching secrets that turn the X’s and O’s into actual improvements in the athletes performance. Why top speed training is important when it comes to acceleration and athleticism no matter which sport you train. When speed training goes wrong, how to train for speed and how to train for conditioning, with examples Lee breaks down his 6-week speed program step-by-step and it will surprise you! What’s wrong with youth basketball, the AAU mode, and how to best develop itShout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website & go here to see how your business could benefit too!
LINKS AND RESOURCES:
Lee Taft Website www.LeeTaft.com
Lee Taft’s On Court Basketball Speed https://leetaft.com/product/on-court-basketball-speed/
Lee Taft Instagram https://www.instagram.com/leetaft/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Fri, 09 Jun 2023 - 1h 21min - 330 - EP147: 9 Skillsets & Practices For Being A Great Coach And Why Getting Your Client’s Results Isn’t Enough
I decided to start a series of episodes that dive into insights of becoming a great coach, not just the X’s and O’s of training and nutrition, but even more so the behind the scenes of what helps us get our clients to do what they need to do to succeed, while being heard, seen, and understood. I dive into the practices and skillsets that you must develop to be a great coach as well as some exercises you can do to start working on those skills right away.
IN THIS EPISODE YOU’LL LEARN:
Why your client chooses you over the 100’s of other options they have, and why it’s now what you think. The unspoken expectations of your client’s that are stopping you from helping them and building your business. You don’t need a psychology degree but you do need ________ to best serve your clients. The 5 skills and practices to learn faster and speed up your coaching abilities. The foundational skill many coaches miss that sets them up for failure and 2 tactics to develop it. How to develop the skill of progressing and regressing, when it comes to training, nutrition, or lifestyle habits. A critical list of books that must be part of your communication library. A step-by-step breakdown of how to seamlessly structure coaching skills and practice into your work day. My 4 x 6 card model and how to use it to apply the coaching practices into your day with clients. Master these 9 coaching skills and you will be in the top 1% of coaches in the world. A practice you can do with your team to improve your coaching skills and improve the customer experience. Something I’ve done every morning for years that helps me be an idea making machine and how this makes you a better coach. How I combine the learning of the “science and the art” so I can be the absolute best coach for my clients. 3 things you can do today that will help you improve the client’s training sessions! And much more….Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website& go here to see how your business could benefit too!
LINKS AND RESOURCES:
Yo Grow Your Gym www.yogrowyourgym.com/memo
Iconic.23 Conference in San Diego (apply “LukaH” coupon code to get $100 off) https://iconic.vagaro.com/
Book: Crucial Conversations - Tools For Talking When Stakes Are High https://a.co/d/eTOpVBZ
Book: How To Win Friends & Influence People https://a.co/d/ayqhGJ3
Book: Co-Active Coaching - The Proven Framework For Transformative Conversations https://a.co/d/7PgcQHT
Book: The Coaching Habit - Say Less, Ask More, Change The Way You Lead Forever https://a.co/d/7WOhwMk
Book: 100 Ways To Improve Your Writing https://a.co/d/2xfm5LR
Book: How To Talk To Anyone - 92 Little Tricks For Big Success In Relationships https://a.co/d/8LRXm7B
Book: Never Eat Alone - And Other Secrets To Success, One Relationship At A Time https://a.co/d/3iEU8mh
Book: Difficult Conversations - How To Discuss What Matters Most https://a.co/d/1dbaeaq
Book: The 16 Undeniable Laws Of Communication - Apply Them And Make The Most Of Your Message https://a.co/d/043k5jJ
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
IN THIS EPISODE YOU’LL LEARN:LINKS AND RESOURCES:Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 01 Jun 2023 - 1h 20min - 329 - EP 146: How To Rebuild Men’s Health, Testosterone, Why It’s Sucks & What To Do About It w/ Ali Gilbert
After speaking in St. Louis at the fitness summit together and catching up it was so great to have Ali come on the show to talk about everything men’s health, testosterone, training, boners, and what it takes to get fit and healthy in every way as a man in 2023and beyond.
Ali Gilbert is a fitness professional who specializes in men's health, helping men get jacked, optimizing testosterone, and conquering nutrition.
IN THIS EPISODE YOU’LL LEARN:
The shocking image of what men will look like by the 2040’s; Ali and I discuss the the lifestyle behaviors that are influencing negative hormone imbalances in both men and women and what to do about. Why microwaving in plastic Tupperware and plastic water bottles in the summer can cause negative changes in your hormones. Low testosterone is big men’s health risk that influences heart and cardiovascular health, cognitive health, neurodegenerative disease, sexual health, and much more. Why the standards of testosterone have dropped in the US and what you should really be shooing for as a healthy man (hint: to be the most optimal don’t follow current guidelines). How your nutrition is a huge culprit in crashing mens testosterone and how to match your nutrition to your goals and performance. The problem with many competing goals and how it’s stopping you from fixing your hormones for good. My story of how sleep, work and lack of recovery crushed my hormones and made me feel like crap, and how you can avoid doing the same. The high stress non-stop work life that stops you from prioritizing your health and how to create a structure for health and success. The reason why men need a tribe, a safe space to connect, be challenged and pushed to be better. When to possibly get TRT or go the route of lifestyle improvements first. Why obesity and visceral fat affects hormones and the reason TRT may not be a good idea at certain body fat percentages. The step-by-step process that will help any man improve their health and hormones. Why it’s smart to get a blood panel done to assess your “deep health” and see how to improve your overall health. The red flags you must look for when it comes to recommendations for testosterone therapy at clinics. What is the “TRT Starter Pack” you should always avoid! Why men need estrogen and messing with it can have big downsides.Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website https://bit.ly/3IaU9Ux
Go to https://bit.ly/3IaU9Ux to see how your business could benefit too!
LINKS AND RESOURCES:
Ali Gilbert Website https://ali-gilbert.com/
Ali Gilbert Instagram https://www.instagram.com/thealigilbert/
Testosterone School https://ali-gilbert.com/l/testosterone-school-enrollment-wait-list/
Book: Count Down - How The Modern World Is Threatening Sperm Count, Altering Male and Female Reproductive Development https://a.co/d/duT8YSE
Silverback Summit https://www.silverbacksummit.com/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 18 May 2023 - 1h 13min - 328 - EP 145: A Nutrition Approach You Just Can’t Screw Up w/ Adam Bornstein
Anytime I get my brother Adam Bornstein on the show, insights and wisdom is dropped! Adam Bornstein is a New York Times best-selling author, and an award-winning fitness and nutrition journalist and editor. Named "one of the most influential people in health", Bornstein is the CEO and founder of Born Fitness. Previously, he was the editorial director for LIVESTRONG.COM and the fitness editor for Men's Health magazine. His first book, The Impact! Body Plan was a fitness bestseller, and that was followed by The Men's Health Diet (with Stephen Perrine), The Women's Health Big Book of Abs, and The Men's Health Big Book: Getting Abs. Bornstein has articles featured in publications such as The New York TImes, ESPN the Magazine, Forbes, and Fast Company. He also has a monthly column in Men's Fitness magazine called "Learn It." Bornstein has appeared on Good Morning America, The Early Show, and E! News.
Adam is releasing a new book “You Can’t Screw This Up” to help people finally create an effective sustainable nutrition habit, while he’s also running Arnold Schwarzenegger’s daily newsletter The Daily Pump as well as running his companies Born Fitness and Pen Name Consulting.
IN THIS EPISODE YOU’LL LEARN:
The nutrition book that is not a nutrition book and why its what everyone that is struggling with nutrition needs. The big problem with the fitness and nutrition industry and how we change it to actually help people. How to finally stop with diets and rigid rules to change your nutrition to achieve your goals without stressing your life away. Why your nutrition “slip up” is not the problem, what REALLY is, and how to change it. How to change who you think you are so you can become who you want - the secret mindset strategy most people miss! Why what worked for authors of certain nutrition methods, doesn’t work for most people when it comes changing their food habits. What are the 5 trap doors that derail people from achieving their lifestyle nutrition change and how to spot them. The toolbox to help you execute the “next step” for YOU to be successful in making a change. Why coaches will become better with getting results for clients by letting go of what they know (trust me you need to hear this). The blueprint for sharing the right message with the world and attracting clients that need help (create a bigger megaphone AND get more clients). Why almost 400,000 people read Adam’s newsletter daily (that he writes for Arnold Schwarzenegger) and what you can learn from it as a coach. And much, much more….Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
IN THIS EPISODE YOU’LL LEARN:LINKS AND RESOURCES:
Book: You Can’t Screw This Up https://a.co/d/4IoeLvl
Adam Bornstein site www.BornFitness.com
Adam Bornstein Instagram https://www.instagram.com/bornfitness/
The Daily Pump Newsletter https://schwarzenegger.ck.page/0943ca5e13
Pen Name Consulting https://penname.co/
Vagaro vagaro.com/pro
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 11 May 2023 - 1h 18min - 327 - EP144: Building An Unstoppable Mindset, Bulletproof Confidence and Overcoming Adversity w/ Brian Cain
Brian Cain, MPM is the creator of The Mental Performance Mastery (MPM) Coaching Certification Course and The 30 Days to MPM for Athletes Program, a #1 International Best-Selling Author, Speaker, Coach and Consultant.
Brian is widely regarded as the foremost authority on Mental Performance Mastery. He has worked with Fortune 500 companies, executives and organizations as well as coaches, athletes, and teams at the Olympic level, in the National Football League (NFL), National Basketball Association (NBA) National Hockey League (NHL), Ultimate Fighting Championship (UFC), in Professional Golf (PGA, LPGA, Korn Ferry, Symetra) and in Major League Baseball (MLB).
Brian has taught his 10 Pillars of Mental Performance Mastery System on stages all over the world to audiences such as John Paul Mitchell Systems, Whirlpool, Fuddruckers and Burton Snowboards.
His client list includes 4 Major League Baseball Cy-Young Award winners, a Heisman Trophy Winner, 6 UFC World Champion Mixed Martial Artists, World Series and Super Bowl Champions and MVPs, Olympic Medalists, Team USA Baseball, Team USA Bowling and multiple NCAA National Players of The Year, NCAA National Champions and over 1,000 professional sports draft selections.
Brian and I dive into all the aspects of building mental performance, unstoppable confidence, resilience, and mental mastery.
IN THIS EPISODE YOU’LL LEARN:
What led Brian into the world of mental performance coaching when it wasn’t popular at all. How failure, loss, and adversity led Brian to finding his purpose and being on a mission. The blueprint for building confidence no matter how many times you’ve failed. The 3 things that build unstoppable confidence that you can start applying today. The power of mental performance habits and the steps you can “steal” from Brian’s coaching of the top performers. The 3-steps Brian’s elite athlete’s take before every performance and how you can apply them to win your day, every day. Why you need a pre-game and a post-game journal whether you’re an athlete or a business person. Drills create the skills to build the skillsets, Brian breaks down how to build the 10 mental skills. Motivation starts after movement begins! Learn the success checklist that builds discipline over motivation. Discover how to determine just the right amount of mental training so the client thrives and doesn’t get overwhelmed. The 4-step person development formula that determines how the mental performance will look like. What’s Brian diving into to improve his mental performance and energy What’s the wall of mentors and how to build an environment of success every day. And much, much more….Shout out to our sponsor Vagaro Pro!It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Brain Cain website https://briancain.com/
Mental Performance Mastery Certification https://briancain.com/certification
Brian Cain Instagram https://www.instagram.com/briancainpeak/
Brian’s Podcast https://podcasts.apple.com/us/podcast/mental-performance-daily-with-brian-cain/id1578012159
Book: The Practice Of Groundedness https://a.co/d/fKPa65f
Vigor Life Podcast on iTunes
Vigor Life Podcast on Spotify
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 04 May 2023 - 52min - 326 - EP143: Staying Strong, Muscular and Athletic For Life, Without Crushing Your Body w/ Dr. Jordan Shallow
Was excited to have Dr. Jordan Shallow on the show a month ahead of hosting him for the Pre-Script Level 1 Certification at Vigor Ground Fitness and Performance and talk about the topic I love; building an athlete for life.
Dr. Jordan Shallow D.C. is a Chiropractor, Strength and Conditioning Coach, Powerlifter and founder of both Pre-Script and RX’D RADIO. Jordan currently works with teams, companies and individuals all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management.
IN THIS EPISODE YOU’LL LEARN:
Why strength training and athletic training are skills, and you must treat them as such. The often missed ingredient in getting better at athleticism (at any age) – sensory input, and how to implement it. When does all the tracking and performance metrics NOT get you the desired outcomes and something you have to pay attention to. Why Tyson Fury dominates even though he doesn’t look athletic and what that means for you (and having both). Sensory vs Motor Output and how to dose each of them based on what YOU need to achieve the best results. Is micro-dosing training the new “secret” and how to use it for yourself. When you’re younger, THE best thing you can do for your performance is improving STRENGTH. The reason Saquon Barkley doesn’t need more strength but you do, and the markers that determine what to work on so you can perform better when you play as well as how you look. What you can learn from high level Crossfit athletes when it comes to program design. What are the differences between stability and strength, and why single leg is used vs. bilateral and when. Using single leg exercises as an assessment tool before your training session. If you can’t do a simple one leg RDL with bodyweight, it may not be the best idea to load a deadlift heavy that day – the insights behind it and how it plays into your programming. Why wearables can’t help you at the highest level of coaching and what makes you unique at helping clients. The difference between one spider and another and how it relays to your exercise selection, and why you need to have a depth of understanding exercises at a deeper level. The truth about tissue tolerance and making sure you have the best foundation to not get injured. Training clients in a smart way and why we shouldn’t “auto-regulate” and make things easier, here’s what we should do. Why the light pods for visual training don’t really do much but what does help. Why you should NOT have contrarian thought but should have original thought.Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Dr. Jordan Shallow Instagram https://www.instagram.com/the_muscle_doc/
Pre-Script Level 1 Certification Seattle https://www.pre-script.com/in-person-l1-seattle
Dr. Jordan Shallow Website https://themuscledoc.com/
RX’D Radio Podcast https://podcasts.apple.com/us/podcast/rxd-radio/id1197955534
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 20 Apr 2023 - 1h 16min - 325 - EP142: The Fit Pro’s Financial Success Blueprint - How To Get, Keep and Grow Your Money
Being born into socialism and having gone through post war hyperinflation, not being taught money and investment lessons until later in life, and learning many lessons the hard way; are some of the big reasons I want to pass on and share insights and experiences that will help fit pro’s build a successful financial career.
The reality is you’re not taught about money management in school, and many times not from your parents, and few Americans read book on money, investing, and money management, and then make decisions without all the insights. I wanted to start sharing some of the lessons I’ve learned from the best, things that I have done successfully, some things I haven’t and I’m just now getting into, all in the hope of getting more fit pro’s to secure their financial future.
IN THIS EPISODE YOU’LL LEARN:
The most misunderstood and most important asset you have. The powerful lesson I learned from the “Richest Man In Babylon” that set me down the right money path when I started my fitness career How my teenage years influenced my investment mindset and why I always kept cash in a box. The step-by-step process to get out of debt while also saving money. The 8th wonder of the world and how to start compounding your money now no matter where you are in your career. The Rule of 72 and how it can help your financial future or crush it! Education and experiences over _________. The Rule of 150 and why I bought an apartment building and commercial property before buying a home. The investment strategy that will take you 1-hour a month to do and will beat 98% of hedge funds and over 80% of professional All Street Traders. How this little fee is stealing 28 - 50% of your money over the course of 30 years. The weird investment principle of the wealthy that you can employ to keep more money over time. Why you should never listen to your friends when it comes to investing! 401k’s, IRA’s, stocks, bonds, venture capital - which, what, and when? My simple strategy to make you over $10,000 extra this year as a side hustle that can snowball over the years. The most powerful investment and money management books. And much, much moreShout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for Vigor Life!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Book: I Will Teach You To Be Rich (Ramit Sethi) https://a.co/d/7xmOcK6
Book: The Psychology Of Money (Morgan Houseal) https://a.co/d/7uZgL3W
Book: Money Master The Game (Tony Robbins) https://a.co/d/1UCsC2m
Book: The Earning Advantage (Jill Young) https://a.co/d/bAHvA5z
Book: Secrets Of The Millionaire Mind (Harv T. Eker) https://a.co/d/c1UkCmn
Book: Quit Like A Millionaire (Kristy Shen) https://a.co/d/0KSQxDf
Book: The Automatic Millionaire (David Bach) https://a.co/d/9QeGIwk
Book: The Millionaire Next Door (Thomas Stanley) https://a.co/d/73T54Ks
Book: Playing With Fire (Scott Rieckens) https://a.co/d/c3jJFrG
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Thu, 06 Apr 2023 - 1h 30min - 324 - EP141: The Unusual Journey To High Level In Person Coaching and Online Success w/ Adriell Mayes
I’ve been following and communicating with Adriell for a while through social media (also known as “everygotdamndre” on Instagram) as I have loved his approach to training and wanted to connect with him in person. He flew out to Seattle and we got to train, eat, and talk a lot about principles of training, business and life. Adriell has built an incredible online presence, has become very well know for his kettlebell training and online programs, as well as full schedule of one on one personal training clients that he has retained for many years.
On this episode we dive into career success in the training industry, both offline and online, helping clients get results and stay long term, life philosophies, and more.
Tue, 28 Mar 2023 - 1h 12min - 323 - EP140: How To Build An Extraordinary Body, Business and Life w/ Don Saladino
This past weekend we ran the Becoming A Super Coach event at Vigor Ground Fitness and Performance with my friends Don and Mel Saladino, Kelsey and Dennis Heenan and it we had close to 30 amazing coaches attending and learning as we shared everything we could in a day with our combined experience of close to 55 years in the industry both offline and online. Don is like a brother and I’m glad we were able to speak in person and not on ZOOM as this conversation is so valuable.
Don has coached actors, athletes, & musicians for over 20 years. He opened his first NYC Gym, Drive 495, in 2005. After operating brick & mortar gyms for 15 years, Don expanded to a global online fitness business. He has developed a reputation for training some of the biggest names in Hollywood for the big screen. Ryan Reynolds, Blake Lively, John Krasinski, Emily Blunt, Liev Schreiber, Sebastian Stan, Anne Hathaway, Jake Gyllenhaal, Hugh Jackman, & David Harbour are among his roster of clients.
He has been tapped as a fitness expert in publications such as Muscle & Fitness, Men’s Health, Women’s Health, & Men’s Fitness. He has also been featured in People, US Weekly, Origins, In Touch, Cosmo, & Shape; and has made appearances doing live fitness demos on The Today Show, Page Six TV, People NOW, E News, & WebMD. He sits on the advisory board of Men’s Health Magazine.
In March 2018 & October 2021, it was his great honor to shoot the cover of the iconic Muscle & Fitness Magazine.
Don lives in New York with his wife, Mel, and their two children, Amelia and Donny Jr. - & their pups Rigatoni & Sambuca.
LINKS AND RESOURCES:
Don Saladino https://donsaladino.com/
Don Saladino Instagram https://www.instagram.com/donsaladino/
5 Steps To Monetize Your Online Business Course https://donsaladino.samcart.com/products/business-course/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Athlete For Life Program Design Workshop https://lukahocevar.com/product/athlete-for-life/
Thu, 16 Mar 2023 - 1h 03min - 322 - EP139: Principles, Strategies and Tools To Be A Better In-Person Coach w/ Mike Robertson
I always love having my friend Mike Robertson on the show as he’s not only a great coach, a gym owner, but he’s been doing it for decades and is always learning, doing and sharing his knowledge at the highest level. Mike and I go back 15 years and have been there, done that, and still doing it. In this episode we dive into the biggest “musts” when it comes to coaching in person. Our frame was that these are the principles the “young Jedi’s” of the industry must follow.
Mike Robertson is the President of Robertson Training Systems and the co-owner of Indianapolis Fitness and Sports Training (I-FAST) in Indianapolis, Indiana which has been named top 20 gyms in America by Men’s Health a number of times. Mike has made a name for himself as one of the premier performance coaches in the world, helping clients and athletes from all walks of life achieve their physique and sports performance goals.
IN THIS EPISODE YOU’LL LEARN:
What’s the absolutely most important principal when it comes to being a successful coach. What’s Luka’s #1 “no, no” when it comes to coaching clients and Soft skills or X’s and O’s? Which one wins out and how much time should you dedicate to each. Actionable step you can take today to discover what the best coaches do, this is a cheat code. What does it mean to take the “Megatron” approach to learning and applying within your sessions. How to distill what works by using it in “the fire” and the step-by-step process of doing that. What Mike is currently working on to improve assessments at IFAST and take their athletes to the next level. Why plateaus in learning and development are good and the catalyst for growing. What do you do when you see a lot of things “wrong” with someones form, how do you approach it coaching wise. The reason average doesn’t exist and why you can’t coach to average. How to be a complete coach and create a successful career in the industry.LINKS AND RESOURCES:
Complete Coach Certification Seattle https://completecoachcertification.com/seminar/
Mike Robertson https://robertsontrainingsystems.com/
Physical Preparation Podcast h
IFAST Gym https://indianapolisfitnessandsportstraining.com/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 28 Feb 2023 - 1h 05min - 321 - EP138: 6 Principles For Lifelong Excellence Without Anxiety and Burnout w/ Brad Stulberg
Brad Stulberg’s book Peak Performance has always been on my top list of recommendations for entrepreneurs. I just found out he had written a new book just as I was scheduling an episode with him. I read it within days and was glad I did, because The Practice of Groundedness gave me a deep poke on things I needed to continue to work on.
Brad researches, writes, and coaches on the characteristics that underlie sustainable excellence. No gimmicks or “hacks.” Just what works.
Brad’s books areThe Practice of Groundednessand Peak Performance.They have sold more than 350,000 copies and have been translated into more than 20 languages. His writing has appeared in The New York Times, where I am a regular contributor to the opinion section, as well many other publications including The Wall Street Journal, Washington Post, Los Angeles Times, Wired, The New Yorker, Forbes, GQ, Outside Magazine, TIME, and more.
In hiscoaching practiceI work with executives, entrepreneurs, physicians, and athletes on their performance and overall well-being.
He’s the co-creator of The Growth Equation an online platform dedicated to defining and realizing a more fulfilling, genuine kind of excellence and sustainable success.
Brad is also a fellow at the University of Michigan’s graduate school of public health, where he advises and lectures on health, human potential, and excellence.
IN THIS EPISODE YOU’LL LEARN:
Even though Brad was successful in his field and had it all together on the outside, inside he had an anxiety and frenetic energy that always made him feel he was on shaky ground, this led to finding out why and writing this book The reason many high achievers and successful people feel are always striving and not feeling at peace with where they are. Why do entrepreneurs want to “turn it off” and have some peace but when they do they feel like they should be working. How to find the balance between striving to be excellent in your craft and career, and not losing yourself and having peace. What is “Summit Fever” and how it may lead to a huge downfall after a success. How to be grounded in the process of striving where you spend 99.9% of the time. Is awareness the most important principle to become grounded and something that is critical to becoming aware. Breaking down the 6 principles of groundedness and how to practice them in a skill based way. Why “good enough” consistently can make you the best in the world. A practice and strategy to be able to take your own advice; true wisdom. What is performative vulnerability vs. true vulnerability, and the power of this principle on your life and business. What is deep community and why it may be the most important one to build roundedness. Why Brad and I agree that its better to have one gym that makes a deeper impact than a chain of national gyms (and our reasoning behind it). How being the most know and being excellent at your craft are two very different things. The power of movement and exercise and how it affects mindset, psychology, health, and is a catalyst to improve every factor of your life. The formula for discovering the right movement approach for you to have lifelong success and health.Tue, 14 Feb 2023 - 50min - 320 - EP137: The 3 Keys To Client Results and Retention, & How To Have Real World Success As A Trainer w/ Ben Bruno
It was about time I had my friend Ben Bruno on the Vigor Life Podcast. Ben went from starting of in the industry working for Michael Boyle and putting in the work day in and ay out, eventually moving to LA, and with time becoming one of the most well known celebrity and elite athlete trainers in the country. Throughout all this time he has remained humble, a great voice in the industry, both for how to get results, treat clients, conduct yourself with integrity, and also how to succeed as a trainer.
We dive-in and talk about many topics, ranging from his beginnings in the industry, what it takes to stand out, how to get results and retain clients for over a decade, and how to have success on social media while staying yourself. This is truly a MUST listen to episode if you’re a coach (or anyone for that matter!).
Mon, 30 Jan 2023 - 1h 41min - 319 - EP136: The Athlete For Life Program Design Structure & Insights
A lot of the programming that I do these days falls into this category, and it’s essentially what I program for myself and many non-pro athletes I coach (even though the way I coach my pro athletes has so many overlaps, just some minor tweaks) who want to have “the show and the go.” They want to look, feel, perform like an athlete, while not being beat up, getting rid of nagging pains and joint issues, and have the energy and cardio to do everything they want in life.
I’ve come to this way of programming through 30 years of training myself, doing that from high school to the pro’s in basketball, and then later working to be the fittest possible and constantly striving for top performance. It’s also from having a 17-year career in coaching, training thousands of clients from every walk of life, elite athletes to everyday people wanting to improve their life through fitness. I’ll be doing more episodes like this on training, coaching and program design, to help you get the most out of your training and coaching clients.
Tue, 17 Jan 2023 - 1h 28min - 318 - EP 135: From Addict To Serial Entrepreneur, Chef & Fitness Fanatic One Habit At A Time w/ Michael Chernow
Michael is a restaurateur and chef, entrepreneur, TV host, wellness leader and founder of Kreatures of Habit, an in-your-face lifestyle and wellness brand reimagining how you establish healthy habits in your life. Honoring his 17 years of sobriety by launching his newest venture on August 17th, Michael’s goal with Kreatures of Habit was to create easily accessible nutritional products that are rooted in adopting the positive habits that transformed his life and allowed him to replace alcohol with the nutrition and fitness he needed.
Michael channeled his fire for culinary and community by curating and building some of New York City’s beloved restaurants including The Meatball Shop in 2009 with childhood friend Daniel Holzman, which has now grown to five locations across New York City and resulted in the release of The Meatball Shop Cookbook in 2011, co-authored by Michael and released by Ballantine Books. In 2015, he founded SEAMORE’s, a Manhattan restaurant that combines Michael’s love of fishing and culinary expertise, expanding to five locations peppered across New York City.
Michael Chernow, who has founded hospitality ventures The Meatball Shop and Seamore’s, appeared on Food Network’s Beat Bobby Flay, Kitchen Casino, and Chopped, co-authored cookbooks and landed magazine spreads for his Olympian-like physique, possesses a resume with marathon-like momentum. A poster child for how to live a life well-lived and reach business mogul status, Chernow adopted positive habits that allowed him to replace alcohol with nutrition and fitness and propel his ascent in the New York restaurant scene.
Tue, 03 Jan 2023 - 1h 30min - 317 - EP 134: Dream Big, Never Quit, And Why Commitment and Culture Always Wins w/ Marc Megna
Marc Megna’s path towards becoming the foremost strength and conditioning coach in Miami was paved with obstacles; As a child, Megna was overweight and a target for bullies, dreaming that one day he’d play in the NFL. During his collegiate football career, Megna became a two-time All-American athlete and was drafted by the New York Jets in 1999. His gridiron career spanned several seasons in the NFL and CFL for the New York Jets, New England Patriots, Cincinnati Bengals and Montreal Alouettes. He was coached by NFL greats like Bill Parcels, Bill Belichick, Pete Carroll and Dick Lebeu.
In 2007, Marc decided it was time to complete his career as a professional athlete and decided to utilize the knowledge and skills he learned in the NFL to help people improve their quality of life through movement. He settled in Miami where he worked tirelessly to make a name for himself as a fitness trainer, training clients from all walks of life including notable clients like Alex Rodriguez, Gabrielle Anwar, Vernon Davis, Rob Gronkowski, Kevin Spacey and Hollywood Film Director Adam Shankman. Megna also frequently contributes to fitness publications including Men’s Fitness and Bodybuilding.com,and became a recognized fitness model even gracing the cover of Muscle & Fitness Magazine.
In 2013, Marc became the co-owner of Anatomy Fitness, a state-of-the-art fitness facility in Miami, Florida. Anatomy Fitness now has 4 fitness facilities including a facility inside the 1 Hotel South Beach. In 2016, Marc launched the Megna Method podcast where he interviews some of the most famous athletes, entrepreneurs, and celebrities in the world. Marc is the subject of the Just A Kid From Fall River documentary film created by Randy West of Monarch Productions. Marc is also the Author of Dream Big Never Quit, which was selected as one of the Best Sports Biographies by Amazon Book Review editor, Jon Wahlgren.
Mon, 26 Dec 2022 - 1h 17min - 316 - EP 133: Lessons From Boxing Champion, Superstar Coach & Successful Biz Owner Tony Jeffries and Glen Holmes
A couple of weeks ago we had the launching of Box n Burn boxing training at Vigor Ground and I was fortunate that Tony Jeffries and Glen Holmes came out to help us launch it, run some sessions and foundations of boxing while also raising thousands of dollars for Alzheimers Association.
Tony is the worlds #1 boxing educator, 2008 Olympic Bronze Medalist, he competed at the highest possible level as a boxer, winning 7 British titles, several multi-national titles – including a European gold medal, and a total of 106 career fights. Tony has been in the gym nearly every single day since he was ten years old, competing competitively for a total of 17 years. Unfortunately, his boxing career came to an end in 2012, when he was forced to retire as an undefeated professional due to severe hand injuries. Tony co-founded the now world famous Box N Burn gym in 2012 in Los Angeles, CA.
Tony travels the world with his team mentoring & instructing fitness professionals and fitness business owners not only how to teach boxing for fitness through the Boxing Fitness Academy, but also how to have success as a gym owner with boxing fitness classes, marketing and business development. Tony’s also built a YouTube channel with millions of followers where he educates people on how to box and get fighting fit.
Wed, 21 Dec 2022 - 1h 12min - 315 - EP 132: Becoming A Better Coach, Building A Career In Fitness, and Financial Smarts w/ Mike Boyle
It was only a matter of time before I had Mike on the show and it was great to catch up with an industry legend and talk about how to become a great coach, getting results for clients while not getting them hurt, and how to build a successful career in fitness while being smart with your finances.
Michael Boyle is one of the foremost experts in the fields of Strength and Conditioning, Functional Training and general fitness. He currently spends his time lecturing, teaching, training and writing. In 1996 Michael co founded Mike Boyle Strength and Conditioning, one of the first for-profit strength and conditioning companies in the world. Mike Boyle Strength and Conditioning exists for one reason: to provide performance enhancement training for athletes of all levels. Athletes trained range from junior high school students to All Stars in almost every major professional sport.
Prior to Co- founding Mike Boyle Strength and Conditioning, Michael served as the Head Strength and Conditioning Coach at Boston University for 15 years, also for the past 25 years he been the Strength and Conditioning Coach for Men’s Ice Hockey at Boston University. Mike also was the Boston Red Sox strength and conditioning coach in 2013 that won the World Series. In addition to his duties at Boston University and the Red Sox, from 1991-1999 Boyle served as the Strength and Conditioning Coach for the Boston Bruins of the National Hockey League. Michael was also the Strength and Conditioning Coach for the 1998 US Women’s Olympic Ice Hockey Team, Gold Medalists in Nagano and 2014 Silver medalists in Sochi, and served as a consultant in the development of the USA Hockey National Team Development Program in Ann Arbor, Michigan.
Michael has been a featured speaker at numerous strength and conditioning and athletic training clinics across the world and has produced 20 instructional videos in the area of strength and conditioning available through M-F Athletic. Michael has also lectured all over the world. In addition, Michael published Functional Training for Sports for Human Kinetics Publishers.
Tue, 13 Dec 2022 - 1h 40min - 314 - EP 131: The Nutrition For A Leaner, Better Performing, Healthier Body, For Good w/ Alan Aragon
Alan Aragon has over 20 years of success in the fitness field. He earned his Bachelor and Master of Science in Nutrition with top honors. Alan is a continuing education provider for the Commission on Dietetic Registration and National Strength & Conditioning Association. Alan lectures at national and international conferences, and maintains a private practice designing programs for recreational, Olympic, and professional athletes, including the Los Angeles Lakers, Los Angeles Kings, and Anaheim Mighty Ducks. Alan is a contributing editor and resident Weight Loss Coach of Men’s Health magazine. His book Girth Control is considered to be one of the most in-depth manuals for improving the body and understanding nutrition for fitness & sports. Alan has co-authored the most-viewed article in the history of the Journal of the International Society of Sports Nutrition. Last but not least, Alan writes a monthly research review providing critical analysis and practical application of the latest science on nutrition, training, and supplementation. It’s been a while since Alan and I caught up and it made it that much better as we dove into the principles of nutrition that helps people get leaner, maintain/build lean muscle, get healthier; and do those things for the long term (longevity).
Tue, 06 Dec 2022 - 1h 42min - 313 - EP 130: How To Book Yourself Solid & Create A Successful Career In Fitness w/ Andrew Coates
I’m joined by my friend Andrew Coates, who’s a personal trainer, speaker, fitness writer for publications such as Muscle And Fitness, T-Nation, Generation Iron Bar Bend, and many more; and host of the “Lift Free Diet Hard” podcast. Andrew has had a journey of “starting late” as a coach in the industry and yet building a very successful in person coaching business, as well as becoming a sought after writer, speaker and now launching online offerings for his services. We dive into the principles of success for becoming the go to person in your area, the blueprint to building powerful relationships in the industry and becoming a super connector, and the steps to not only Crete great content, but also get paid for it through the medium of writing, speaking, and mentoring.
Tue, 29 Nov 2022 - 1h 28min - 312 - EP129: Results Based Programming, Offline and Online Coaching Success Principles with Jason Brown
Jason Brown, a combat veteran, and former box owner is the founder of Box Programming & Jason Brown Coaching, and published Author of "Lower-body Training" via Human Kinetics. Jason has a Masters of Science degree in Exercise Science, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell. He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association. Jason and I finally get to do a show on the Vigor Life Podcast and since we both love the conjugate training model, owned gyms, and do some form of education of coaches nowadays, this conversation was full of insights on best program design principles, insights to succeed as a in person coach or gym owner, or how to develop your brand online. There’s so many nuggets to take away from the conversation with Jason.
Fri, 25 Nov 2022 - 1h 36min - 311 - EP 128: How To Master The Skills Of An Elite Coach, Programming & Success in Fitness w/ Lee Boyce
I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio: Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance. Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry. IN THIS EPISODE YOU’LL LEARN: What is a missing link for most coaches that is hindering their success in the industry. Why the rise of social media coaches has hindered some foundational skillsets of a coach. Lee’s crucial reason to start your career training in a big box while also __________ . How to distill high level knowledge into practical lessons that can be applied with clients the next day. When and when NOT to follow templates and what “formula’s” tell you to do. Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team. Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away. The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you. Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before). Why you should have different main lifts for each of your clients and how do you determine them. Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take. The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better. The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond. There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results. Why chasing strength is NOT the best choice after a certain period of time. Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients. How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business. The crazy tip that will help you blow up your in person training business. How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing. Why crucial conversations are the fastest way to improve how you communicate. The things Lee is studying to improve as a coach and help his clients even more.
Tue, 15 Nov 2022 - 1h 32min - 310 - EP 127: A Masterclass On How To Build Your In Person and Online Fitness Business
While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future. If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day. Dive into the episode and take ACTION on the things taught!
Mon, 07 Nov 2022 - 2h 26min - 309 - EP 126: All About Metabolic Optimization, Living A Longer, Healthier, & Better Life w/ Joel Jamieson
Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world. Joel has worked with and consulted extensively for teams and organizations ranging from Navy SEALS to Life Time Fitness and his Bioforce HRV system was used by teams in the NFL, NBA, MLS, NCAA, and more (now called “Morpheus). He is best known for an individualized approach that is both based on solid science and yet practical to apply. Joel created 8weeksout.com in 2009 to help clear up the misinformation and confusion surrounding energy systems. Since then, the site has become one of the authorities on strength, conditioning, and performance. Joel is one of my closes friends and a person I spend a lot of time geeking out on the science of training, longevity, health, and also business. Since he’s also one of the worlds foremost conditioning and metabolic optimization specialists, I’ve had him back on the show for the 3rd and, and he never fails to deliver top notch insights, practical application, and some big “aha” moments that will help you upgrade your performance, health, longevity, and overall results. IN THIS EPISODE YOU’LL LEARN: What is “metabolism” and the 3 biggest myths around it. Why the idea that if you just burn more calories, you’ll lose more weight is wrong, we dive into the research of Herman Pontzer you must understand. Fascinating research showing people with higher metabolism aren’t necessarily leaner than people with lower metabolisms, why this is and how it applies to you. How calorie restriction leads to longevity, and whether you should be under eating. The difference of optimizing for longevity vs. optimizing for performance, do you have to give up one for the other. One of the rarely talked about reasons of why we lose muscle as we age, and what we can learn from it. The power of mitochondria and why it’s something you MUST understand and develop (and the ways to do it). The TTENNS approach to improving every facet of your longevity with specific examples. Strength training and walking Is NOT enough if you want to optimize your health and longevity. What is metabolic flexibility, its benefits, and how to apply it in both training and nutrition. What’s “zone 2” and why is it now becoming popular, the benefits of it, and the myths surrounded by it. Why metabolic work requires more frequency but not as much intensity (aka, you’re not doing enough cardio!). Why Joel think metabolic work comes first, then strength and how Cardio will NOT affect your strength, muscle, and performance in a negative way. How to ice baths, sauna’s, float tanks, etc. affect longevity and where do they come into play. The future of individualized supplementation and therapeutics in improving health and longevity. And much, much more! LINKS AND RESOURCES: 8 Weeks Out www.8weeksout.com Morpheus www.TrainWithMorpheus.com Book: Burn - New Research Really Blows The Lid Off How We Really Burn Calories, Stay Healthy, and Lose Weight Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
Mon, 31 Oct 2022 - 1h 32min - 308 - EP125:The Power Of Communication, Connection & Coaching In Training & PT w/Dr.Michael Mash & HIDEF
This is a comeback episode for the Vigor Life Podcast and I couldn’t be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees. Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014. In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more. IN THIS EPISODE YOU’LL LEARN: => What are the biggest reasons people beat up their joints when they train and how does that need to improve. => Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains. => What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain. => The art of finding the right variation for the client is a superpower. => How to increase your value as a coach by collaborating with physical therapists. => Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns. => Why you should listen to “whispers” of your body so they don’t become “screams.” => The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business. => Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action. => How to use trust, communication, and safety to improve your clients performance - with specific examples. => Why sales and marketing will make you a much better coach and physical therapist. = > How ONE set can cause a big psychological adaptation for your clients, do this! => The “Hospitality Reflex” in personal training and physical therapy and why it’s what the top 1% do. => How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine. => Why you MUST hunt for feedback with your business, and constantly strive to improve. LINKS AND RESOURCES: Barbell Rehab https://barbellrehab.com/ HIDEF Physical Therapy https://www.hidefpt.com/ Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) h Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/
Mon, 24 Oct 2022 - 1h 09min - 307 - EP124: How To REALLY Build A Fitness Business Of The Future & Manage Your Finances w/ Jon Goodman
Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son. In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can’t miss episode for Fit Pros. Let's go. IN THIS EPISODE YOU’LL LEARN => How Jon would build a brick & mortar business if he was building it right now (step-by-step) => Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business) => What Jon believes is the perfect business and behind the scenes of his business => How to build out program design templates that save you and your company massive amounts of time => How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits => 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space) => A MUST skillset to develop in the coming 3-5 years that you should double down on => A habit Jon does daily to connect and build relationships that you should steal => The importance of knowing how money works (and the competitive advantage it gives you) => The biggest money mistakes coaches make and the how to fix them (we’ll give you actionable steps) => Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have) => Jon’s top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it) => Jon's online coaching model for profitability (a model you can use for yourself and your business) => A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M) => Why Jon likes the “Profit First” model to get started but believes there is a better way to manage => The long-term effects of building an online coaching business and what to look for so that you thrive and don’t fall apart => Which hybrid models really work for a brick & mortar and online business combination LINKS AND RESOURCES Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification Jon’s FREE Program Design Software for Offline & Online Biz: www.theptdc.com/quickcoach/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 07 Dec 2021 - 58min - 306 - EP123: How to Succeed with Your Diet & A Coaches Guide to Financial Health w/ James Krieger
James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them. I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security. IN THIS EPISODE YOU’LL LEARN 1. Why most people who try to lose weight succeed, they just didn’t succeed at keeping it off (a bigger obstacle for most). 2. The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us). 3. Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield. 4. Why there is no "best diet" and the question that will help you determine which nutrition approach to go with. 5. Why introducing as many barriers as possible can be a good strategy for weight/fat loss. 6. The reason “working for your food” is a key strategy in success. 7. 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results. 8. Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track). 9. A template I use with clients that have been successful at getting results without tracking calories. 10. The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices is detrimental). 11. The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this). 12. Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.” 13. What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.” 14. How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit). 15. Why the financial habits of the average American are NOT good, and just like nutrition, is a skillset you must build. We dive into what and how. 16. How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make). 17. 2 BIG lessons when it comes to investing and trading. 18. 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID). 19. Don’t buy s@*t you don’t need (filter it and factor in needs vs wants). 20. My rules for whether to buy something or not and when to put it into investments (and what categorizes investments). 21. James' 4 principles to live by to be financially healthy. And much, much more… LINKS AND RESOURCES: Weightology: https://weightology.net/ Fit Pro Financial: https://fitprofinancial.com/ James Krieger Instagram: https://www.instagram.com/james.krieger/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Fri, 26 Feb 2021 - 1h 24min - 305 - EP122: The Art of Nutrition Coaching and Getting Clients Results w/ Dr. Mike Roussell
Dr. Mike Roussell is one of my go-to people when I have questions about nutrition. Dr. Mike is famous for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long-lasting health. He holds a degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University. Dr. Mike’s academic background, coupled with his broad range of experience consulting with pharmaceutical and food companies, medical schools, top-rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results. As a scientist, his research has been published multiple times in the world's premiere clinical nutrition journal, the American Journal of Clinical Nutrition. Dr. Mike oversees the optimization of the health, nutrition, and performance of a range of clientele from professional athletes, to celebrities, to Fortune 500 executives. He is also a sought after continuing educator, speaking across the country to physicians, dieticians, nurses, and other health professionals on the most recent advances in the nutritional treatments for cardiovascular disease, metabolic syndrome, and weight loss. In this episode, we dive into the art of nutrition coaching and what really works in the real world. We break down principles, science, and examples of client obstacles and how to help overcome them. If you're curious about nutrition, this is a must-listen. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Mike discovered the importance of the consultation and the art of coaching and why it was different from “studies in the lab.” 2. Why writing for T-Nation and diving into the minutia of nutrition doesn’t carry over to people training 3x a week for 5 minutes working to change their body. 3. How Mike would discover the truth from clients in the last 5 minutes of an hour-long consultation and how it helped him hone his skill as a coach. 4. “Nutrition Speed Dating" and how Mike was able to build rapport and discover the obstacle in the way of people's success. 5. A key principle to getting results: discovering where the client sees themselves and where they are trying to go. 6. The reason you can’t shock clients with huge changes when they think they are doing ok (this is KEY, tune in!) 7. When to coach with more structure and challenge, and when to reel it back; and the reason why Mike will fly across the country to meet clients face-to-face. 8. Why asking questions to discover where the client’s skillsets are, is critical to being able to give them the best “next steps.” 9. How you may be setting up clients for failure when giving your “expert advice” – Mike and I give some must-listen examples 10. Why Mike walks away from consultations and gives his subconscious a day or so before giving nutrition recommendations. 11. When to NOT give people a lot of options when it comes to nutrition coaching. 12. The reason Mike doesn’t like Intermittent Fasting and does NOT recommend it to his clients. 13. What Mike thinks about tracking, which way is best, and for who. 14. The “3-2-1 method” and why it works for a lot of clients. 15. The 6 pillars of nutrition and why they are the foundation of a quality, healthy, sustainable diet. And much more. LINKS AND RESOURCES: Dr. Mike Roussell site: https://start.mikeroussell.com/ Dr. Mike Roussell Instagram: https://www.instagram.com/mikeroussell/ Book: MetaShred Diet: Your 28 Day Fat Loss Plan. Simple. Effective. Amazing: https://www.amazon.com/Mens-Health-MetaShred-Diet-Effective/dp/1623369886 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Fri, 18 Dec 2020 - 1h 23min - 304 - EP121: Strength and Reinvention No Matter The CircumstancesIn Life w/ Chris Duffin
I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become. Chris went from growing up homeless in the Pacific Northwest wilderness to multiple engineering degrees, worked his way up the ladder to become a corporate executive in aerospace, turned companies around, started and built multiple 7 figure companies in the fitness space – all while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (both Guinness Book World Records). Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength. Let's go. IN THIS EPISODE YOU’LL LEARN 1. Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats. 2. Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it. 3. How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy. 4. What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances. 5. Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing). 6. The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level. 7. The TWO things that you must have to drive your energy day in and day out. 8. What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity. 9. The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses. 10. What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential. 11. The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team. 12. Chris’ core values and why recognition is one of them and it’s not bad (like many people believe). 13. The keys to being a great leader no matter who and where you lead. 14. Why you don’t have to be super polished, CEO cut, verses as a speaker, to be able to connect with people. 15. Relationships are the foundation of success in business and life. Chris breaks down how to develop your KEY 5. 16. Building a “strong mind and strong back” philosophy. 17. The beginnings of Kabuki Strength and how Chris became one of the strongest men on earth while building a successful equipment and education company. 18. The frustrations of training equipment that led to a solution by starting a company that solves the frustration (hint, BIG key in business). And much more. LINKS AND RESOURCES Kabuki Strength: www.KabukiStrength.com Chris Duffin Instagram: https://www.instagram.com/mad_scientist_duffin/ Book: The Eagle and The Dragon - A Story of Strength and Reinvention (Chris Duffin): https://www.amazon.com/Eagle-Dragon-Story-Strength-Reinvention/dp/1544501927/ref=sr_1_1?crid=CNODQGNOMPOR&dchild=1&keywords=the+eagle+and+the+dragon&qid=1605218448&sprefix=the+eagle+and+the+dr%2Caps%2C218&sr=8-1 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 18 Nov 2020 - 1h 10min - 303 - EP120: The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia
One of my best friends, world renowned strength coach, and fitness industry thought leader, Jay Ferruggia is back on the show. Even though we were in lockdown when this episode was recorded, we pick up right where the industry left off. In this episode we talk about overcoming adversity, building resilience, taking control of your mind, as well as diving deep into how to build strength and muscle while maintaining healthy joints in the long term. Jay drops his nuggets of wisdom from almost 30 years in coaching to share what works for almost anyone when it comes to picking training splits, exercises, rep ranges and more. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why Jay “missed” our initial scheduled podcast recording. 2. 3 big life takeaways Jay has throughout the lockdown that we should all remember on the daily to make our life more fulfilled and less stressful. 3. The key habits, mindsets and skillsets that helped Jay and will continue to help people persevere through ANY challenging time. 4. The foundational habits that lead to a positive domino effect and make your days successful (things Jay and I do, The Rock does, Gary Vee does, ALL high performers do) 5. Why you MUST be aware and analyze what enters your ears, your eyes, and your mind on a daily basis, as it will affect how you operate on a daily basis. 6. Why being “bummed out” doesn’t help anyone, and how you can free yourself from that feeling. 7. Teach anything you’ve done, hire others for things you want to achieve that they’ve done. Invest in yourself, put skin in the game, and hire someone you desperately don’t want to let down. 8. Why “association” is one of the biggest influencers and how to put yourself into circles that will make you successful. 9. 3 Industries and 4 High Income Skills that will ALWAYS stick around and where you must continue to improve your skills on the daily. 10. Jay has been writing since 2003 and he’s still getting better every day, he shares why you must continue to get better at communicating, selling and leadership. 11. When it comes to training, the most important thing is: personal preference. We dive into what you should be doing for your training. 12. Jay loves Conjugate Training. We discuss what he recommends instead for most people when it comes to building strength and muscle. 13. The breakdown of how Jay would structure a training session to get maximum benefit, both from a results, joint health, and feel good standpoint. 14. One of the templates I use for my strength training sessions that you can “steal” and use for yourself. 15. A misconception on changing exercises every 3-4 weeks, if clients keep improving then keep them longer (listen to the examples). 16. Why you can PR on machines a lot longer than you can on free weights and how they are extremely useful (who should use them and when). 17. Strategies and tactics to add muscle building methods that work when you don’t have a lot of equipment or machines. 18. Some methods may not work as well BUT are keys in building mental resilience, as well as making the session more fun, and it’s why they fit into the workouts. 19. One of the most brutally effective ways to train long term that many people avoid BUT have withstood the test of time. 20. Why most people are doing too much, need to cut back, but train hard, and why doing so will be the key to their results. And much, much more. LINKS AND RESOURCES: Renegade Radio w/ Jay Ferruggia: https://podcasts.apple.com/us/podcast/renegade-radio-jay-ferruggia-fitness-nutrition-lifestyle/id853941025 Jay Ferruggia: http://jasonferruggia.com/ Jay Ferruggia Instagram: https://www.instagram.com/jayferruggia/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 13 Oct 2020 - 1h 13min - 302 - EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman
Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son. Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode. Let's go. IN THIS EPISODE YOU’LL LEARN 1. The future of in person and online training. 2. Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform. 3. How to succeed on social media, no matter the platform. 4. The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one. 5. The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business. 6. Lessons about not launching too early with a sub-par product (a big mistake many people make). 7. Why you don’t need to stress about missing out on new platforms that could “blow up.” 8. The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.” 9. The 5/1/60 Principle that will help you create a compelling offer to get your first clients. 10. The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching. 11. The truth about building an online coaching businesses fast and keeping it sustainable. 12. Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail. 13. The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel. 14. Why Jon has written 11 books and where the real value comes in from. 15. What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models). 16. Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!) 17. What Jon recommends to gym owners when it comes to growth and also adding online coaching possibilities. 18. Why do we run away from the things that are different even though they’re better for us, and how to change it. 19. As a fitness professional you’re going to come out of COVID in one of two ways. Learn them. 20. The power of being great on camera and whether you can be successful without it. And much more. LINKS AND RESOURCES Jon Goodman Instagram: https://www.instagram.com/jonathan_goodman101/ The Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification-c?utm_expid=.0kYl7KMnRuawga9mWgeQLg.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F Jonathan Goodman All Books link: https://www.amazon.com/Jonathan-Goodman/e/B007V2QK18 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Sat, 12 Sep 2020 - 1h 15min - 301 - EP118: Writing Like A Pro To Influence & Build Your Business w/ Nate Green
Nate Green is one of my closest friends and a great human being who also happens to be a fantastic writer. Nate is a marketing strategist and writer at Precision Nutrition. A former personal trainer and gym-owner, he’s also the author of four books, including Built for Show. He’s written extensively for online and print magazines, including Men’s Health, Men’s Fitness, and Tim Ferriss’ blog. Nate is one of the people I reach out and talk to when I want to clear out ideas, thoughts, share life experience and talk them out as he always has deep, powerful insights. In this episode we cover everything from how to write better and insights on how to influence through your writing, to meditative inquiry, the benefits of training with no music or stimulants. Let's go. IN THIS EPISODE YOU’LL LEARN 1. Why Nate stays off social media, except for Twitter (it has something to do with a blue checkmark and ego). 2. What Nate’s role at Precision Nutrition is now and what has he been learning and improving as a skillset. 3. Writing, marketing, strategy, and copywriting – how Nate develops and mentors new staff to help them become quality writers. 4. The 3 lessons that are a must for any writer if they want to create high quality content. 5. “If you can write long you can write short, but if you write short then you don’t have the skillset to write long” 6. The 3 high income skills that will forever be in need and a must for you to develop if you’re going to grow your business. 7. When you can write well then you can do all these things better for your business. We discuss ALL of them. 8. The most powerful two questions in copywriting that will help you improve your writing (this is gold!) 9. How to hook people in emails, landing pages, or even texts with this simple strategy. 10. Using social proof in your writing without looking cocky and confident (just the right amount of “salt”). 11. Why you have to be careful about being a hero rather than Yoda when it comes to writing copy. 12. How to be a “living landing page” and communicating in the best possible way to convert and influence clients (or anyone else). 13. The reason it is your duty and obligation to become great at communication, the art of persuasion, and selling yourself. 14. One of THE greatest skills and practices that will be key in making you succeed as a business owner (moving forward this is the game changer). 15. The power of journaling not only for personal development but in helping you solve problems and thinking better – Nate’s examples of how he uses it. 16. My “Thinking Time” process and how it helps me prevent mistakes, create strategy, and outlining vision - it’s rarely done by business owners. 17. Nate explains “meditative inquiry” and how it helps him get clear, focused, and stress-free (with some powerful questions). 18. Why you should NOT use music, pre-workout, podcasts or anything else to distract yourself during training, rather do THIS. 19. How to train yourself to be able to be calm in discomfort that carries to all areas of your life. LINKS AND RESOURCES Nate Green website: https://nategreen.org/ Precision Nutrition: www.PrecisionNutrition.com Book: Deep Work - Rules For Focused Success In A Distracted Work (Cal Newport): https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_3?dchild=1&keywords=deep+work&qid=1598569884&sr=8-3 Book: Internal Family Systems Therapy - Second Edition (Richard C. Schwartz): https://www.amazon.com/Internal-Family-Systems-Therapy-Second/dp/1462541461/ref=sr_1_3?dchild=1&keywords=internal+family+systems&qid=1598997465&sr=8-3 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 02 Sep 2020 - 1h 20min - 300 - EP117: The Power of Communication and Why You MUST Get Better at It as a Coach w/ Brett Bartholomew
I finally got my good friend Brett Bartholomew on the show to talk about something we both feel very strongly about: the power of communication. Brett speaks on this on so many levels – including his must have book, Conscious Coaching and his program Bought In. Brett Bartholomew is a strength and conditioning coach, author, consultant, and Founder of Art of Coaching™. His experience includes working with athletes both in the team environment and private sector – along with members of the United States Special Forces and members of Fortune 500 companies. Taken together, Brett has coached a diverse range of athletes from across 23 sports world-wide—at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC. In this episode we dive into the nuts and bolts of communication, why it's so important, and the reason you must get better at it— no matter where you currently are with your skill level. We explain why. Let's go. IN THIS EPISODE YOU’LL LEARN 1. 3 key areas in life where communication is a must and why improving it will get you better results and give you a competitive advantage. 2. Communication represents the very essence of human condition - and yet it's rarely taught OR evaluated so that coaches can improve. 3. Poor communication can cost you results and your livelihood, and how to avoid having your job taken by robots in near future (listen to the predictions of how many jobs will be lost to this). 4. Why you should be filming yourself speaking and communicating on a consistent basis and asking for constructive feedback. 5. Only 6% of people do THIS and why you have an opportunity to put yourself in the upper echelon of coaches. 6. The 8 components of the communication process. Brett breaks them down so you can hear how you can improve as a communicator. 7. Context is KEY and why it's one of the most important parts of communication. We discuss HOW to practically change. 8. Verbal, non-verbal, and para-verbal communication, the missing links that are preventing you from being the best communicator. 9. Brett and I dive into examples of communication that you can use to improve how you communicate. 10. Most people are so scared to fail that they avoid working on communication and receiving feedback – which turns into failure in coaching, sales, marketing, and because of that: business. 11. Evolution of coaches and entrepreneurs and THE biggest mistake they’re making that are stopping them from improving. 12. A powerful example/story of how lack of communication could have prevented a loss of thousands of lives, and how YOU may be losing results because of your communication. 13. The important factors of online communication and strategies and tips to instantly improve it and differentiate yourself. 14. Want to sell better and more? Follow these mindsets and strategies Brett and I share that will help you overcome the obstacle of being great at sales. 15. Execute, expand, and evolve: how to take your career to the next level. And much more. LINKS AND RESOURCES Brett Bartholomew: https://brettbartholomew.net/about/ Brett Bartholomew Instagram: https://www.instagram.com/coach_brettb/ Bought In Course: https://courses.artofcoaching.com/signup/ Conscious Coaching: The Art & Science Of Buy In: https://www.amazon.com/Conscious-Coaching-Science-Building-Buy/dp/1543179479 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/lukahocevar/
Wed, 12 Aug 2020 - 58min - 299 - EP116: “The Formula” to Become a Successful Coach in the Industry, Both Offline and Online
I’ve known Mike Robertson for well over a decade. One of the top coaches in the industry, I've learned a lot from Mike over the years and consider him both a close friend and mentor. For those of you who don't know his history, Mike is the President of Robertson Training Systems and the co-owner of Indianapolis Fitness and Sports Training (IFAST) in Indianapolis, Indiana. IFAST has been named one of the Top 10 Gyms in America by Men’s Health magazine numerous times, and was also a Fitness Award winner by Women’s Health Magazine. Over his 20-year coaching career, Mike has worked with athletes from every major professional sport, including NBA and MLS' all-stars. He's also a writer, speaker, consultant and sought after educator across the fitness industry. On this episode of the podcast Mike and I talk about “The Formula” for becoming a successful coach in the industry—both on and offline—along with the principles that withstand the test of time. Let's go. IN THIS EPISODE YOU’LL LEARN 1. The base level below the level of coaching that coaches MUST learn if they want to be successful. Learning all the X’s and O’s 2. Why Mike wasn’t a great trainer from 2000-2005, what got him by, and what led him to develop the baseline skillsets every coach needs. 3. A KEY lesson Dax Moy taught me about coaching high level, affluent clients that you’d be crazy not to steal and apply. 4. From strength and conditioning and physical therapy to personal training, the many years and stages Mike went through and what he learned in each area. 5. If people like you they get a better training effect.” Why you need to learn how to get clients to like you more, and why this is a skillset. 6. The 3 steps to engage with your clients better, build better relationships, and improve communication. 7. The lessons I got from Mark Fisher and Michael Keeler's Coaching Conversations course that you can take and apply right away. 8. The importance of experience vs. content consumption/knowledge and why there has to be more investment in the former. 9. Why you need to spend at least 3-5 years of grinding and coaching everyone to become a great coach. 10. Why complex is your enemy and the reason you shouldn’t be “outlining your model” in the early stages of your career. 11. The secret sauce to getting clients results for years and NOT using any complex and complicated programming. 12. The principles Mike used to build a successful basketball strength and conditioning/development program. 13. Why Mike and I work on simplifying high level info and break it down to make it more manageable and usable for other coaches. 14. Our thoughts about the future of gyms, the industry and what will withstand the test of time. 15. The absolutely critical principles in building a successful online coaching business and how Mike has been doing it for over a decade. And much, much more. LINKS AND RESOURCES Mike Robertson site: http://www.robertsontrainingsystems.com/ Mike Robertson Instagram: https://www.instagram.com/robtrainsystems/ Complete Coach Certification: https://completecoachcertification.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 28 Jul 2020 - 1h 07min - 298 - EP115: Raise Your Coaching Game and High Performance Secrets from the Best w/ Alan Stein Jr.
When at the airport I always make a pitstop at the bookstore. While traveling to a speaking engagement, a book title entered my line of vision: "Raise Your Game.” As I read the cover, chapter topics and testimonials I knew I had to get it. Especially given it was from the world of basketball. From first crack, I couldn't put it down. I finished it in two days and knew I needed to get the author, Alan Stein Jr on the podcast to talk about the principles. I later realized both Alan and I were featured in Anthony Renna’s book, “Be Like The Best”, which led me to connecting with Alan... and here we are. Alan is a world-renowned coach, speaker and author. He spent 15+ years working the highest performing basketball players on the planet and now teaches audiences how to utilize the same strategies in business that elite athletes use to perform at a world-class level. Alan specializes in improving individual and organizational leadership, performance and accountability. He inspires and empowers everyone he works with to take immediate action and improve mindset, habits and productivity. In this podcast we talk about principles for success, coaching, and leadership and the values and behaviors that support it to help you raise your game. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The two foundational principles that success is built on and that you must adhere to if you’re going to win long-term. 2. What Alan learned from Kobe Bryant about the basics, that made him the best in the world at his craft. 3. Why knowing yourself first is crucial to creating a change in your life and business, as well as impacting others. 4. The basics of what you’re trying to improve—whether it be your craft, your business, your marriage—and how to break them down into skill work. 5. How Alan addresses “shiny object syndrome” and lack of attention by using praise, setting expectations and defining a role. 6. What not to do to ensure that you're not being disrespectful to the process, your craft, and the game. Whatever your game may be. 7. The importance of environment when it comes to buying into the basics and why you should seek out environments that trigger positive behaviors. 8. How to get rid of distractions so you can perform at the highest level. The most disciplined people have the least amount of distractions. 9. Create systems and processes to make sticking to habits easier. We share examples. 10. How Kevin Durant transformed himself after hating strength training but still showed up weekly to put in work. 11. People take what you do over what you say. Why you should model the behavior of your role models, and how this will help you become a high character person. 12. Alan's exercise to discover your values and the process steps to become that person. 13. What to do when someone has not bought into the team, and the vision. 14. The self-check and the responsibility you must take as a coach to help your clients and people around you become better. Nix blaming, making excuses, and complaining. 15. The keys to sustaining a standard of excellence like Dematha High School and how you can apply it to yourself and your business. 16. Why the role you and each person on your team plays must be respected, valued and appreciated. Everyone is integral to the final picture. 17. Why communication is like a basketball pass – the person making the pass has to deliver it in a way that the person can catch it. And much more. LINKS AND RESOURCES: Alan Stein Jr: https://alansteinjr.com/ Alan Stein Jr. Instagram: https://www.instagram.com/alansteinjr/ Book: Raise Your Game - High Performance Secrets from The Best of The Best: https://raiseyourgamebook.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 23 Jun 2020 - 56min - 297 - EP114: Training, Nutrition & Lifestyle Wisdom from 25 Years of Coaching and Writing w/ Bryan Krahn
Bryan and I met almost 13 years ago at a Perform Better Summit through our mutual friend Nate Green. At that point in time Bryan was writing a lot of quality fitness articles for top publications. I really enjoyed his writing style: real world wisdom from training his real world clients. The thing about Bryan is that while he wrote for T-Nation, Mens Health, Mens Fitness, Bodybuilding.com, Ask Men, and many more, he had so much actual coaching experience and real world results with his clients. Not to mention himself. He’s 47, jacked and lean. Today he continues to write, train, and have a successful online coaching business. In this podcast episode we dive into the principles of the “How” in coaching to get the best possible results with your clients; whether face to face, or online. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Bryan started training people but kept it as a side hustle. Believe it or not, he didn’t believe he could make a career out of it. We discuss what changed his mind. 2. Why it’s important to go past the sets and reps to help people truly transform. 3. Why you MUST build a foundation and understanding the body, movement, program design, etc. AKA "the buy" in to coaching. 4. Why you should always start with finding out a client's lifestyle before building their program. e.g. “How do they go about their day?” 5. Why you can’t take your clients word at the height of their excitement and motivation when it comes to what they’re able to commit to. We discuss how you uncover the reality. 6. Why it’s so much better to build on success than having to pull back when you start training clients. We share out mistakes so you can avoid making the same ones. 7. What the ideal training frequency is for different goals, from muscle building, to fat loss, no matter your age. 8. What the “cardio placeholder” is and how it creates better results for clients. 9. Why walking is key to feeling better when you’re pushing your diet (and how it helps you physiologically unpack things). 10. Whether or not age should dictate the exercises you should choose, and the formula for not getting injured and continuing to progress. 11. Doing ramp sets, pushing to positive failure, not training for less than an hour, and other myths get put to the test by Bryan and myself. 12. The “not so cool” modalities that pay the biggest dividends but get missed so often. 13. How everything affects itself and why coaching is like a dance that you always have to assess. 14. 3 nutritional principles that will create success for your clients if you nail them. 15. How to take how a person who is currently living one way and gradually make it better (and why this is the key to success). 16. Why precision and being geeky on the numbers will most times hinder success when it comes to body transformations. 17. Why variability is NOT a good choice when people are looking to change their habits. 18. While simplicity and autonomy matter, creating rules for clients can be powerful. Bryan explain this concept. 19. The power of creating wins in a client's day to build from. And much more. LINKS AND RESOURCES: Bryan Krahn Website: https://bryankrahn.com/ Bryan Krahn Instagram: https://www.instagram.com/bryankrahn/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 17 Jun 2020 - 1h 30min - 296 - EP113: The Soulful Art of Persuasion & Becoming A Better Human w/ Jason Harris
I met Jason Harris at my friend Adam’s 212 entrepreneur event when he was one of the mentors. At the event, Jason gave a presentation on connecting your business to social good and philanthropy. He talk resonated deeply with me and led to what I now consider a great relationship with him. A little history about Jason. He is the President and CEO of award-winning creative agency, Mekanism. Where he works closely with brands through a blend of "Soul & Science" to create shareable and provocative campaigns that engage audiences. Under Harris' leadership, Mekanism has been named to Ad Age's "Agency A List" and twice to their "Best Places to Work", as well as been listed on Creativity "The Creative 50" and recognized by Effie as one of the "Most Effective Independent Agencies". He has been profiled by The New York Times, Fast Company and ABC's Nightline. Harris serves on the board of directors for Advertising Week and the United Nations' Social Impact Leadership Council, and is an advising member of the elite Marketing 50. He has helped build and refresh some of the world's most iconic brands, including adidas, MillerCoors, Levi's, Ben & Jerry's, HBO, Nasdaq, Amazon, The North Face and The United Nations. Jason also wrote the best seller, “The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone A Master Influencer”; which is what we dive into this podcast episode. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. What made Jason decide to go from helping some of the most well-known companies in the world with advertising, to writing a book on persuasion. 2. Why/how the book started as “The 10 Greatest Marketing Campaigns Ever….” but evolved into a book that can replace “How To Win Friends and Influence People”. 3. Why relationship building, marketing and business all come down to your daily behaviors and how you operate. 4. Why most business books aren’t practical and don’t help you change who you are and change the actions that lead you to success; and why Jason felt that a guide book to change was actually needed. 5. How to create your own personal guiding compass even if you’re a young entrepreneur. “Expose your psychic skin.” 6. The power of storytelling and why it’s integral to creating connection with people. 7. What “Never Be Closing” means and why it’s the most powerful long-term success strategy. 8. One of Jason’s daily habits that you can apply today and change the way you do business and build relationships. 9. How my conversations with Jason led me to create the Vigor DREAM program; which will now partner with Badges and Barbells to help mentor underprivileged youth. 10. Why fear based persuasion does NOT work better than positive persuasion, especially in the long-term. 11. The collaboration imperative and how it is better than constantly being competitive. 12. The story of the “Million Dollar Hoodie” and how you too can create stories like that in your business. 13. Why Tom Hanks is the most trusted man in America and how building your skillset and building celebrity will make you much more trusted. 14. The habit of skill hunting and why this may be the reason you’re not achieving the growth you want in your life and business. 15. What “Personal Jesus” means and why you MUST have this in your life and work to be fulfilled. It’s also a way to pay your skillsets forward. 16. Jason’s personal thought process in making campaigns that succeed and how you can mirror it for your own business. And much more. LINKS AND RESOURCES: Jason Harris Instagram: https://www.instagram.com/jason_harris/ Mekanism Advertising Agency: https://mekanism.com/ The Soulful Art of Persuasion Book: https://www.thesoulfulart.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 10 Jun 2020 - 57min - 295 - EP112: Business & Mindset Wisdom from 20 Years of Coaching & Gym Ownership w/ Alwyn Cosgrove
I’ve known Alwyn Cosgrove for close to 13 years, after meeting him while attending one of his mentorship programs. Alwyn has been a big influence in my development as a gym owner and is considered an O.G. in both coaching and gym ownership. A couple of weeks ago he and his wife (and business partner) Rachel celebrated the 20 year anniversary of Results Fitness. Alwyn is a sought after expert for several of the country's leading fitness publications, and is a regular contributor to Men's Health magazine, Alwyn has co-authored two books in the "New Rules of Lifting" series and currently spends his time training clients, training his staff at Results Fitness, speaking on the lecture circuit, and coaching fitness trainers worldwide in their businesses. Alwyn's gym, Results Fitness specializes in programs for real-world busy people and prides itself on "changing the way fitness is done - period!" It has also been named one of America's Top Gyms by Men's Health a number of times. In this episode Alwyn and I dive into what works in the real world of coaching, helping clients get results and stay for years and years, as well as how to build a great culture and fitness business. This is a must listen if you current run or aspire to run your own gym. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why having a fun time, culture, and getting people to want to come back is critical in getting clients long-term results. 2. The KEY components to building a powerful culture; where you can do a lot of things and still do good. 3. Why Alwyn thinks high intensity conditioning is a better fit for fat loss results than lower intensity training (despite the research and views coming out lately). 4. The foundational things you MUST get right to help clients get results over and over again. 5. What to do after someone has reached their goal; which they will if you’re doing the right things. Alwyn shares how he creates a lifelong growth focus with his clients. 6. Our thoughts on programming for semi-private training and larger group training and what gets better results. 7. How mood and excitement can affect a training session and what you can do to affect mood in a training session. 8. An exercise that helps you determine which values are important to you and how to build your core values. 9. Why no one can steal your clients, but you can lose clients. We outline the four coaching fence posts that must be erected to keep clients from leave. 10. How Alwyn beat cancer and how it forced him to create systems. He shares his thoughts on “the e-myth vs. Linchpin.” 11. Why the best coaches are clients that have had a big transformation and believe in the culture, and how to develop them. 12. Some powerful questions that you haven’t asked yourself that will create better systems. 13. The one thing you can’t do right now; which is also THE most important thing. 14. Why public speaking and getting great in front of the camera is SO important now and moving into the future. 15. Tactics and strategies to become a local expert. Alwyn and I both share out thoughts here. And so much more. LINKS AND RESOURCES: Alwyn Cosgrove Instagram: https://www.instagram.com/alwyncosgrove/ Results Fitness University: https://www.resultsfitnessuniversity.com/alwyncosgrove Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Sat, 06 Jun 2020 - 1h 23min - 294 - EP111: 6 Powers That Create an Unstoppable Mindset & How to Turn Pain into Purpose w/ Dr. Jade Teta
I’ve been following (and loving) Dr. Jade Teta’s work for years, so this one has been a long time coming. Dr. Teta is an integrative physician who specializes in natural health, fitness and body transformation. He is also the co-author of The Metabolic Effect Diet. Dr. Teta completed his undergraduate training at North Carolina State University, earning a bachelors of science in biochemistry. He then went on to study at Bastyr University in Seattle, Washington; completing his doctorate in naturopathic medicine. Dr. Teta has worked in the fitness and weight loss field for over 20 years, and is the co-developer of the rest-based training system for personal training and group exercise. He is also the co-founder of the Naturopathic Health Clinic of North Carolina, along with the health, fitness and international fat loss company, Metabolic Effect. His background in natural medicine. That coupled with his fitness expertise has defined his healthcare specialties of hormonal weight loss and functional medicine approaches to chronic disease. To add to Dr. Teta's already impressive resume, he has also been a contributing expert on Lifetime TV, Fox News, Onfitness magazine, Oxygen, Delicious and many more. He blogs extensively on the topics of hormonal approaches to building muscle and burning fat, the science of exercise and supplementation, sleep and stress management, the psychology of change and happiness, and that one size does not fit all when it comes to leading a healthy lifestyle. In this episode we dive into mindset and the importance of it in every area of life. We also discuss how to develop and unstoppable one, along with how to deal with pain while turning it into power and purpose. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Dr. Jade Teta build the principles in all areas of his life from making big mistakes. 2. How to build your own Warrior Ethos and honor code for how you live your life (the success principles). 3. The 6 POWERS that build the principles to an unstoppable mindset and success. 4. Why perception is the foundation of it all and how to change yours so it can help not hurt you. 5. Why true wisdom is knowing you know nothing, and why this leads to curiosity as a core value. 6. Why sharing is a KEY component to becoming a fulfilled human with purpose in your life. 7. Our analogy of life being like a game and how to master it, overcomes bosses, gain new powers, and share your game insights with others. 8. The 5 P’s of Purpose and why they matter so much. 9. How to overcome and heal your own pain and make it a path to your own purpose (and get unstuck from the pain and complaining game). 10. Why humans love redemption stories and how you can become your own hero. 11. The powerful anecdote of cutting yourself that Dr. Jade uses to show how most people deal with their emotional pain and how you should deal with it. 12. How I stopped lying and told the truth to overcome pain and create personal power (and a story about hiding oranges). 13. How to determine whether you’re the problem in the situation or if it’s someone else, we break down exactly how to do this. 14. The 3 things that make up commitment and how doing them will put you in the 1% of successful people. 15. What to do when you’re overwhelmed to make sure you keep progressing and getting results. 16. Fear exposure and how to overcome things you’ve been afraid of to create a catalyst for success in your life. And so much more. LINKS AND RESOURCES: Jade Teta: https://www.jadeteta.com/ Jade Teta Instagram: https://www.instagram.com/jadeteta/ Next Level Human Podcast: https://podcasts.apple.com/us/podcast/next-level-human-with-dr-jade-teta/id1333722346 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 27 May 2020 - 1h 12min - 293 - EP110: The Language of Coaching & the Art and Science of Teaching Movement w/ Nick Winkelman
I’ve followed Nick’s work for over a decade after meeting him at the Perform Better Summit speaking on the topic of coaching. After every workshop that he hosted over the years, I always left a better coach—curious and thirsty for more. Nick has a ton of experience from studying and applying his knowledge in the field. His resume is evidence of this. Nick is he currently the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national and provincial teams. Before working for Irish Rugby, Nick was the director of education and training systems for EXOS (formerly Athletes' Performance), located in Phoenix, AZ. As the director of education, Nick oversaw the development and execution of all internal and external educational initiatives. As a performance coach, Nick managed the speed and assessment component of the EXOS NFL Combine Development Program and supported many athletes across the NFL, MLB, NBA, National Sports Organizations, and Military. Due to his knowledge and real world application there’s no better person to have wrote the book, “The Language of Coaching”(which is truly a body of work and must for any coach). It’s what Nick and I dive into this episode—the art and science of teaching movement, helping clients move and perform better, get better results, and fulfill your potential as a coach, as well as differentiate yourself and stand out from the rest. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. What triggered Nick to write this book and what experiences in his life and coaching career drove the focus to make this such a depth of knowledge. 2. Why you need to be good at the “What” but you must be even better at the “How.” We dive into what every coach needs to understand. 3. The two things that separate the good coaches from the greatest coaches. 4. The reason you still need to understand anatomy, assessment, the X’s and O’s of training as a foundation. 5. Attention powers leaning but motivation powers attention. We talk about how to get both. 6. The reason why a coach MUST be a great salesman. 7. How to understand the client’s personal narrative and use it throughout every training session. We share specific examples you can use. 8. Why most coaches talk too much and how it actually reduces results. We outline the right amount of coaching and what the best of the best do. 9. The “Capture - Keep - Direct” concept of coaching and how it will supercharge your clients attention. 10. The breakdown of a group training session and the “What, Why, How” concept of getting clients on point to have the best session. 11. What the “Read Thread Review” is and how it allows clients to celebrate their wins and learn better, faster, and retain it. 12. The 3 key things every client must have to success long-term and how YOU can help them instil them. 13. How to find cues unique to each individual when it comes to coaching (which will help you connect to the client). 14. The Goldilocks Principle and why you have to use it with people to make sure they don’t get bored or frustrated when training. 15. Why you need to ask yourself how you are challenging clients externally and how you are challenging them internally. You need both every session. And much, much more. LINKS AND RESOURCES: Nick Winkelman Instagram: https://www.instagram.com/nickwinkelman/ Book: The Language of Coaching - The Art And Science Of Training Movement (Nick Winkelman): https://www.amazon.com/Language-Coaching-Science-Teaching-Movement-ebook/dp/B07Z74T5HW/ref=sr_1_1?dchild=1&keywords=the+language+of+coaching&qid=1590089162&sr=8-1 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 21 May 2020 - 1h 12min - 292 - EP109: Self Efficacy & The Truth About Creating A Successful Online Fitness Business w/ Jordan Syatt
Jordan Syatt is a strength and a nutrition wizard. While many may know him as Gary Vaynerchuk’s personal trainer, strength and nutrition coach, he’s been in the game for a long time. Jordan's rap sheet is impressive. He's a 5x world record setting powerlifter, has a Bachelor of Science in Health and Behavior Science—with a focus on Strength & Conditioning—and has helped countless clients online improve body composition, strength and athletic performance. Jordan has a way of communicating and storytelling that simplifies training and nutrition; which helps people take action because it’s not overwhelming. Today, he’s helps other fit pro’s build successful online businesses. In this episode of the podcast, Jordan and I talk about everything from how to help people achieve the best results, what matters and what doesn’t. We also dive deep into the truths and myths of what it takes to build a successful online business. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Jordan’s story of how he started in fitness and got the right mentors who helped guide and develop is career 2. How a client named Fred made Jordan see that there’s so much more that clients are looking to achieve than just looking better naked. 3. What interning and working at a physical therapy clinic taught Jordan and one important piece of advice for every coach. 4. Why a degree in Health and Behavior Science made a lot more sense rather than Exercise Science, and what Jordan thinks about going to college. 5. The one commandment that MUST be met for any clients long-term results. 6. The difference between self-efficacy and self confidence, what behavior change teaches us and why we need it. 7. What you need to measure to determine whether your clients will succeed, and our tips to help them get to this marker. 8. Why there’s no way you’ll be a great coach online if you haven’t done enough offline coaching. 9. The analogy of debits and credits in the self esteem bank account and giving clients the RIGHT thing for growth. 10. The 3 strategies that will always work better than just “telling” people what to do. 11. Why Jordan thinks eating a big ass salad every day might be a key in changing your nutrition habits. 12. What Jordan would do if he was starting with online coaching from scratch right now (it’s NOT what most “guru’s” are saying!) 13. Why you should outline exactly what your coaching program will do and what people will get, listen to Jordan take you through it step by step. 14. The number one reason why you shouldn’t try to build a lower end, scalable monthly membership as the foundation of your online business. 15. The BIG mistake coaches are making by thinking “no one has an attention span” and because of it not doing long form content. 16. Why you shouldn’t spend all your energy on Instagram and what you should do instead. 17. Jordan throws a massive curve ball and shares why you shouldn’t do what MOST online coaches are spending the most time doing. 18. How to earn the right to get paid. 19. What Jordan thinks will happen in the industry moving forward and what it takes to become successful. And much, much more. LINKS AND RESOURCES: Jordan Syatt: https://www.syattfitness.com/ Jordan Syatt Instagram: https://www.instagram.com/syattfitness/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 19 May 2020 - 1h 21min - 291 - EP108: The Daily Habits and Mindset That Drive Individual, Team, and Business Success w/ Andy McCloy
Andy McCloy is a close friend and owner of BCI Sports Performance and Fitness in Madison, Alabama. Over the last 19 years BCI has helped hundreds of athletes receive scholarships and realize their dreams. BCI works with a wide ranging population of youth athletes from 7 years old to professional level. Andy has worked with athletes in all professional sports, high level executives and elite military operators. He is focused on paying forward the lessons he has learned in his over 19 years in the business. Today, he now helps sports performance business owners develop a business and lifestyle systems that allows them to have more freedom and profit—while becoming a small giant in their community. Andy and I talk about the principles and daily habits he has developed and coaches to create individual, team, personal life and business success. We also dive into the foundations that you cannot do without if you want to achieve greatness in this industry. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Andy is handling the COVID-19 crisis personally and what he has implemented that will create positive addictions moving forward. 2. Why physical capacity, and having daily habits to develop it, is a key aspect in personal, family and business success. 3. How Andy got into the best shape of his life after his bi-lateral hip replacement. 4. The reason you should be doing a lot more aerobic cardio and how it will help you reach every fitness goal. 5. The habits that we’ve both added daily to improve mindfulness, reduce stress and anxiety, and increase our problem solving capabilities. 6. Why Andy is focused on recovery modalities. 7. The importance of community and social connection and why it will help keep you in-check and accountable to integrity and growth. 8. How are you dealing with loneliness in your life? And why your answer to this is key to your health, happiness, immunity and productivity. 9. The 3 layers of connection you need in your life to be the greatest person and leader and how most people are missing 1-2 of them. 10. The “Well Analogy” Andy gives that is a key of being a servant leader. 11. How you can get daily mentorship every day from the greatest people in your industry. 12. 3 books Andy recommends in challenging times to help you retain power and focus. 13. An unconventional strategy that Andy uses daily to shift his mental state and help him change his mood, focus, and productivity. 14. How much time you should dedicate to improving your craft and the mindset behind becoming successful in your industry. 15. Why it’s not about time management, but about managing ourselves. Andy shares his tips for becoming more productive. 16. If you’re a coach, why it's important to study business and marketing. Andy shares his insights. 17. The question that forces you to check in with yourself and see if you're doing work that moves you forward. 18. The magic combo that drives brick and mortar business and why you can’t just do one thing. 19. Practical tips to become a leader in the community, connect with people, and market at the same time. 20. Why organizational health is key to any business. We discuss what that means and how to do it. 21. The 3 key business principles to building a gym that stands the test of time. LINKS AND RESOURCES: Andy McCloy Instagram: https://www.instagram.com/andymccloy_bci/ Body Creations Inc. Sports Performance: https://bodycreationsinc.com Book: Together - The Healing Power Of Human Connection In A Sometimes Lonely World (Vivek Murthy): https://www.amazon.com/Together-Connection-Performance-Greater-Happiness/dp/0062913298/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1589395126&sr=8-1 Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 14 May 2020 - 1h 31min - 290 - EP107: The 90% of What Works for 90% of the People in Training & Nutrition Dr. Andy Galpin
Andy Galpin, PhD, is a tenured Professor at the Center for Sport Performance at California State University, Fullerton. Galpin received an undergraduate degree in Exercise Science from Linfield College, a Master’s Degree in Human Movement Sciences from the University of Memphis, and a PhD in Human Bioenergetics from Ball State University. He currently teaches and runs the Biochemistry and Molecular Exercise Physiology Lab at California State University, Fullerton. That will tell you he’s a smart guy, but Andy also understands the real world of training and nutrition and consults some of the world’s top athletes to elite performance levels. There are many reasons why I love the guy: he’s a great human, he loves strength and conditioning, he’s from Washington State and he loves hip-hop; which pretty much seals the deal for me. In this episode we dive into the principles of training and nutrition that are based on science but also work in the real world, how to spot B.S. and fake guru’s, and many insights on how to become a great coach in the real world and gets results with your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Andy’s bulletproof bullshit detector to find out what advice is real and what is B.S. 2. The 3 pieces of evidence you want to look at when it comes to your certainty about claims in training, nutrition and supplementation. 3. My 80/20 rule of sticking with things I know work and testing out new methods, innovations and things I’ve learned. 4. The cook, the chef and the baker analogy and why you should start as a cook no matter what! 5. Why social media is skipping the cook portion of teaching and creating a lot of B.S. 6. Why you have to be crystal clear about what you want to achieve before you ever pick an exercise rep, set, or anything else. 7. Andy’s template for building an athlete of life, and what you should do weekly when it comes to training. 8. Why speed and power are SO important with the elderly population and how it can help you live longer and even prevent death. 9. The reason why high intensity training should be cut down by 50% or more (for most) to get the best results with health, fitness and performance. 10. How culture changed the shift of exercise popularity from cardio to bodybuilding, to high intensity exercise, to recovery and how to put the puzzle pieces together. 11. Why as a coach you shouldn't try to bring clients into your world but rather commit to stepping into theirs. 12. How to put the puzzle pieces of it all together while getting the clients input so you get better compliance and results. 13. Why Andy teaches his classes in a real world format to prepare coaches for the clients they’ll be dealing with. 14. What “defenders” are and what is stopping clients from succeeding; we discuss how to remove the obstacles rather that “tell people what to do.” 15. How Andy removed the barrier of an elite fighter to take their performance to the next level. 16. Once you realize that you’re really a detective you’ll become a better coach. 17. An exercise Andy gives to his students to help them learn to problem solve. 18. The nutrition principles that have withstood the test of time and will continue to work for you and your clients. And much more. LINKS AND RESOURCES: Dr. Andy Galpin: http://www.andygalpin.com/ Book: Unplugged: Evolve From Technology To Upgrade Your Fitness, Performance, and Consciousness (Brian MacKenzie and Andy Galpin): https://cutt.ly/8ynF7Ck Dr. Andy Galpin YouTube: https://www.youtube.com/channel/UCe3R2e3zYxWwIhMKV36Qhkw The Art Of Breath: https://powerspeedendurance.com/artofbreath/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 12 May 2020 - 1h 34min - 289 - EP106: Knowing Your Audience & the Key Principles to Building a Great Life w/ Adam Bornstein
Adam Bornstein is an award-winning fitness and nutrition writer and editor. Formerly the editorial director for Livestrong.com and fitness editor for Mens Health, currently the fitness advisor for Schwarzenegger.com as well as the Chief Nutrition Officer for Ladder Sport (Lebron James and Arnold Schwarzenegger’s supplement company). He has also contributed to and been featured in The New York Times, Fast Company and GQ, and is the founder and CEO of Born Fitness and Pen Name Consulting. More importantly, Adam is a a great human being, a close friend, and a very smart entrepreneur who’s built his own successful businesses while consult other big brands. I call him, “The Ghost In The Machine” because he’s the person responsible for the successful growth of many big companies and brands, while being the mastermind behind the scenes that you never hear about. In this episode we talk about the path to success, failure, knowing your audience, and the two critical principles. Let's go. IN THIS EPISODE YOU'LL LEARN: 1. The governing compass that points you in the direction of how to measure yourself; which is a key to taking the RIGHT action. 2. Why you need principles so that your blood, sweat and tears go into the right area and fulfill you. 3. Adam’s two governing principles (based on his values) that guides who he hires, how he markets, what people he surrounds himself and what experiences he creates. 4. The questions to ask yourself that will help you set the behaviors to achieve the things you want in life. 5. Why knowing your audience is THE first step to building a fulfilling business AND life. 6. How painful life lessons changed what I valued and changed the direction of my life, both personal and career. 7. How your ‘negative” experiences can become tools to build a better future if you choose it. 8. The #1 characteristic needed to be able to change yourself, the people around you, and your business. 9. Why “creating something of value for people” and showing people you care can be the business combo and will lead you to success for life. 10. Why you need to do the tried and true methods, then iterate them and improve, instead of re-inventing the wheel. 11. How listening to your gut can lead to you making the right decisions for you. Adam explains from personal experience how turning down a huge financial opportunity that wasn’t aligning with him turned out to be the best decision (despite not being clear at first). 12. The formula for who you should listen to, advice vs. opinion + believability. 13. The weaknesses should you strengthen and which ones you should outsource to someone else and not waste time on. 14. The principles Adam gives to the “young bucks” about building a business in the fitness industry. 15. The ONE thing that won’t ever go away and what you should focus on, this is an Evergreen principle. 16. A powerful question that Adam asks that will help you protect your business and help you innovate long-term. 17. Why you must put yourself in challenging situations when times are good and great, and specific tactics to work on your resilience. And much, much more. LINKS AND RESOURCES: Adam Bornstein: www.BornFitness.com Adam Bornstein Instagram: https://www.instagram.com/bornfitness/ Ladder Sport: www.LadderSport.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 07 May 2020 - 1h 13min - 288 - EP105: How to Learn for Success, the Unicorn Approach and Overcoming Challenges w/ Mark Fisher
Mark Fisher is one of my favorite humans, a close friend, and the co-owner and Ninja Master of Mark Fisher Fitness; is one of the most successful gyms in the history of the fitness industry. Within its first five years, MFF grew from a single personal trainer to a staff of over 35, more than 800 members, and its own studio in midtown Manhattan. Earning it a spot in on the prestigious Inc. 500 list of fastest growing companies in America in 2015. With a reputation as the fitness home of choice for the Broadway community, MFF has been featured in Forbes, The New York Times, New York Post, The Wall St. Journal, NY1, and more. Living by their mantra, “ridiculous humans, serious fitness,” MFF provides progressive training and nutrition protocols in a delivery system of subversive humor, fantastical imagery, and outrageous antics. Mark and I tend to have these conversations frequently, so it was great to record a podcast with him. In this episode we discuss the challenging times, the science behind overcoming adversity, how to lead people and teams through this and stand the test of time. We also dive deep into how to learn for success. This is a must listen to matter what industry you work in. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. What's valuable right now during this emotional time - the two things that are key and the fine line between them. 2. Why we don’t want to be emotionless, because emotions help us make decisions, but also have to understand that emotions are flawed. We discuss how to navigate them. 3. Practical coaching examples for how to help a person who is stuck in ruminating, verses someone not processing and burying their emotions. 4. How to bring healing to yourself by being a light to others; action, service, and giving creates a positive feedback loop. 5. Why there is no successful repression, it’s going to show up somewhere, which is why we must deal with it. Working it out is not enough! 6. Why asking the hard questions is the only way to start working on dealing with adversity and what you should be asking yourself. 7. What we’re learning, changing our minds on and where we’re finding meaning during these times. 8. What Mark thinks about visioning, goal setting, and writing out what you’re going to achieve. 9. Productivity, developing skill-sets for the future and wrestling with what matters most when it comes to work. 10. Why THIS is the time you must be brutally honest about what you want in every area of your life (and what you have to keep, add, and let go). 11. An unusual tip and exercise that may seem counterintuitive but will create breakthroughs for you. 12. What “Tomorrowland” is and how it can help you envision the life and business you want to create then reverse engineer it by looking backwards. 13. Our thoughts about the law of attraction and is it really B.S? 14. How Mark and I brainwashed ourselves from books, courses, mentors, and collected role models in the areas of our life we wanted to grow. 15. Can a book really mentor you? Our thoughts around getting the most out of reading and learning how to learn. And so much more. LINKS AND RESOURCES: Mark Fisher Fitness: www.MarkFisherFitness.com Mark Fisher Instagram: https://www.instagram.com/markfisherhumanbeing/ Business For Unicorns: www.BusinessForUnicorns.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 05 May 2020 - 1h 03min - 287 - EP104: Principles of Coaching & Career Success, Skillsets You Need for the Future w/ Eric Cressey
Eric Cressey is the world’s leading expert on sports performance, especially in the baseball realm. He is one of the most trusted and recognized strength coaches in the industry. He also recently became the New York Yankees Director of Player Health and Performance. I met Eric Cressey close to 15 years ago when I traveled to Birmingham, England to attend a seminar he was speaking at. That talk inspired me devour every article he wrote for T-Nation, and elsewhere. I also bought every product he created, studying it countless times over, and travelled to his first CSP location to learn from the best: him. Over the last decade and a half Eric has become a close friends. He is someone I continue to learn from. He is also someone I believe all coaches should look to as a role model when it comes to setting the highest standards of operating in this industry. This one's a must if you're a coach, or an aspiring one. Eric and I talk about everything from the principles of coaching and career success, to the skillsets that are a must if you want to build a successful career in the industry moving into the future. Let's go. IN THIS EPISODE YOU’LL LEARN 1. The one principle of success that isn’t shared enough and yet is a key in achieving anything worthwhile 2. Why the foundations and basics in training and understanding the body are still so important when it comes to being a great coach 3. My story about meeting Eric and following him as a role model in his dedication to his expertise and the details, and what you can learn from it 4. How having tools to prevent you from looking bad is driving mediocrity and what it takes to stand out in today’s marketplace 5. What Eric learned from training around some of the strongest people in the world 6. Eric’s insights on how to get around the best in the industry and speed up your career; he believes it’s easier than ever 7. The upside’s of social media and how to connect with your role models and get mentorships and internships 8. Why you can’t say you didn’t have the resources to become a great coach in 2020 and examples of how to gain incredible amounts of knowledge for free 9. The 4 ways to break through the white noise and stand out in the industry when going onto media platforms and creating content 10. How to get your foot in the door with the “right” people that can accelerate getting yourself out there 11. The must skill-sets to build and have in the future to be able to get your name out there and get more people to discover you 12. Why writing well is STILL a competitive advantage and fewer and fewer coaches do it at a high enough level, here is how to get ahead 13. Why if you’re an entrepreneur you should re-consider complaining about not getting government help and what you should be focusing on instead 14. Insights on what Eric is doing with the New York Yankees to help everyone collaborate and improve as a team And so much more. LINKS AND RESOURCES Eric Cressey: www.EricCressey.com Eric Cressey Instagram: https://www.instagram.com/ericcressey/ Cressey Sports Performance: http://cresseyperformance.com/ Elite Baseball Development Podcast: https://podcasts.apple.com/us/podcast/elite-baseball-development-podcast/id1457825804 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 29 Apr 2020 - 1h 13min - 286 - EP103: Lessons on Overcoming Adversity, Leadership, and Creating Success w/ Martin Rooney
It's the third (and definitely not the last) time that Martin Rooney will be on the show. Martin never disappoints. With his decades of experience in the industry he shares wisdom on everything from how to navigate difficult times and show up as a leader, to turning adversity into triumph, tactics and strategies to be productive and come out on top, and the many many lessons found in his new (must read!) book, Coach to Coach. We also talk about the most important aspect we should all be focusing on right now: connection – whether it be business or personal. Let's go. IN THIS EPISODE YOU’LL LEARN 1. The most important question being pressed into our homes is “revealing” 2. The weaknesses this experience is revealing about our financial situations, careers, family, relationships, health, daily routines and disciplines 3. The two factors that control whether you’ll be stressed, anxious, and stuck in the same place or go backwards 4. How the magnifying glass that has been put on upon us can create awareness that is a catalyst to change 5. The analogy of the caterpillar and the butterfly and why you can’t succeed without the struggle 6. The 3 P’s we use to develop confidence and specific examples of how you can build yours 7. Why you’re not dreaming big enough and what we think about the law of attraction (is it all BS?!) 8. What Martin believes has been the most productive thing in his life and how you may be missing it in yours 9. During crisis you don’t get to build culture, but you can start now building it for the next time 10. The one “C” that is the foundation of everything whether personal or business and how/why it will stand the test of time no matter what happens with technology 11. What to watch when you're having a down day and want to get fired up in the morning 12. The principles and foundations of world class coaching and how to light a fire in your belly for this incredible vocation And much, much more. LINKS AND RESOURCES Book: Coach To Coach - An Empowering Story On How To Be A Great Leader (Martin Rooney): https://www.amazon.com/Coach-Empowering-Story-About-Leader-ebook/dp/B085LV43LL/ref=sr_1_1?dchild=1&keywords=coach+to+coach&qid=1587944975&sr=8-1 Martin Rooney Instagram: https://www.instagram.com/themartinrooney/ Training For Warriors: www.TrainingForWarriors.com Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 28 Apr 2020 - 1h 11min - 285 - EP102: Why You Should Train Your Tendons, the Best Training Split, 6 Steps to Great Communication
Back with another Q & A episode where I cover some things in more detail while also doing some rapid fire answers that are practical and tactical. I go over everything from the importance of training tendons, and how it transfers to being more bulletproof, to improving performance from strength to speed and agility. I also share my favorite training splits, discuss whether conjugate training is good for beginners, my thoughts on intermittent fasting, whether you should train cardio more, and an approach to improve your communication. I dig into many questions and give some insights that will hopefully help you improve your training, business, and life. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why training tendons is not just a nice thing to add but rather a must if you want to be more protected from injury and improve your overall performance. 2. The 3 ways I add tendon training into programs and the exercises you can use to work yours. 3. The best ways to train mobility and flexibility when you strength training and do other activities. 4. How you know when to apply specific exercises over others. My 3-step thought process. 5. Intermittent fasting, how and when to use it, and when to pull it out of the toolbox (for yourself and your clients). 6. Conjugate periodization, whether or not it's good for a beginner lifter, and how to apply it. 7. A 6-step process to improve you communication and get better results with your clients, team, your partners, and in your relationships. 8. An insight to get you fired up during these crazy times and why you should get (and be) excited. LINKS AND RESOURCES Yo! The Business And Fitness Podcast: https://podcasts.apple.com/us/podcast/yo-business-fitness-podcast-luka-hocevar-steve-krebs/id1469792879 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Fri, 24 Apr 2020 - 1h 07min - 284 - EP101: Netflix Nutrition Documentaries, Anti-Inflammation Diets and Nutrition Coaching Insights Q&A
Is your life Groundhog Day? Well it might be the secret to your nutrition success. In this episode I answer your questions about nutrition. I also share my coaching method and tips for how to answer clients questions surrounding things like Netflix nutrition documentaries, anti-inflammation diets, what's best and how to succeed in a big box coaching environment. Tune in as I dive deep into these subjects and give useful coaching and communication principles. I also deliver some deep food for thought to help you address yourself and biases you may not even know that you have. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The 3 things ALL successful athletes, entrepreneurs, and straight up winners, focus on, and what you MUST focus on to achieve your goals. 2. Why your days are probably not inspiring on the daily and look more like Groundhog Day; and why that's a GREAT thing. 3. What to do when a client comes to you with advice from a Netflix documentary or a friend and wants to change their diet against your advice. 4. What to say and the questions to ask to turn any crucial conversation on nutrition with your clients around. 5. The weakness that you have to drop if you’re going to become the greatest coach you can be. 6. Anti-inflammatory diets and what you really need to focus on first. I break down the 3 levels of importance including some supplements that help. 7. The biggest mistake you’re making as a coach and how to fix it. 8. Methods to get clients to add and subtract calories throughout their day without overwhelm. 9. How to differentiate yourself as a coach and grow your business in a big box gym or as an independent contractor. 10. I'm also dive into details surrounding a special promotion that I'm running to celebrate passing my own 100th episode milestone. In honor I'm giving away some awesome books, supplements, and other goodies. LINKS AND RESOURCES: Book: Change Maker Academy - Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career: https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556/ref=sr_1_2?keywords=change+maker&qid=1583959173&sr=8-2 Book: Coach To Coach - An Empowering Story About How To Be A Great Leader: https://www.amazon.com/Coach-Empowering-Story-About-Leader/dp/1119662192/ref=sr_1_1?keywords=coach+to+coach&qid=1583960157&sr=8-1 Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 12 Mar 2020 - 1h 27min - 283 - EP100: A Man’s Guide to Living More Powerfully and Purposefully w/ Mike Desanti & Steve Krebs
I have been friends with Mike and Steve for years. Mike being one of my closest, and Steve a close friend and business partner for over a decade. We’ve all been through a lot in our lives – messing things up, and learning the hard way. Thankfully we continued to take the lessons, ask for help, and dedicate ourselves to improving and growing. So much so that we've made coaching others to a better place—whether in fitness, business, or life—part of our careers. The conversation I wanted to have with these men was one of how to navigate the current world for men, and live a powerful, purposeful and fulfilled life in every way. It just so happens that Mike’s book “New Man Emerging” came out not long ago and it’s dives heavily into that exact topic – which opened up the conversation to not only our thoughts and experiences surrounding the subject, but also the book and how it guide’s men to improving every area of their life. In this episode—which also happens to be our 100th—we share our stories and insights to help you overcome the struggles you may be facing in your life. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. What made Mike get up in the middle of the night and start writing a book about men living a powerful, purposeful and fulfilled life 2. What it means to be a powerful man in today’s world 3. The key to shifting just about everything in your life, and how to take the first step to make that shift. 4. Why pain shared is pain divided and happiness shared is happiness multiplied, and why we must share to connect. 5. Why being powerful is NOT being forceful. We discuss the difference. 6. Why communication is a catalyst to being powerful and influencing yourself, your partner, family, teams and community. 7. Why all the things in life don’t mean s@*t without relationships, and how important it is to recognize this. 8. Why deliberate practice and building a skillset in THESE areas is crucial to your success. 9. Why having the right tribe is essential (not a “good to have”) when it comes to a purposeful and fulfilled life. 10. How to re-shape the narrative of being successful in your career and believing it will carry over to other areas of life (don’t be defined just by what you produce) 11. The reason working harder may not be the solution. 12. No one is successful on their own and the reason why the “self-made man” mindset is killing your relationships, career, and your health. 13. How the industrial revolution changed the way families operate and why we must find a way back to better connections and conversations. 14. How to know if you're holding yourself back because of the fear of judgements from others and how to change it. 15. Why you should “Collect role models” to get a pathway to becoming the man you want to be. 16. If your narrative is that relationships don’t work, and people leave, then your behaviors will match that. And much, much more. This is a full on episode. LINKS AND RESOURCES: Mike Desanti: https://newmanemerging.com/ Mike Desanti Instagram: https://www.instagram.com/mike_desanti/ Book: A New Man Emerging - An Awakening Man’s Guide To Living A Life of Purpose, Passion, Freedom & Fulfillment (Mike Desanti): https://amzn.to/2T53DGG Book: Conversations with God (Neale Donald Walsch): https://amzn.to/2HBIZbx Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 20 Feb 2020 - 1h 06min - 282 - EP099: A Language and Communication to Help Your Coaching and Client Transformations (and Yourself)
After over a decade of working with clients from all walks—as well as consoling fit pro’s—has taught me that the “You can do it!” rah rah approach doesn’t work, most of the time. This fact was also affirmed in my years of studying coaching, change psychology, behavior change, environmental sciences, pedagogy and communication. So what does work? It's simple. Having a better approach to coaching. Telling clients what to do and then saying, "they're not committed" when they don't do it doesn't solve your problem, it creates one. In this episode I share the insights that do solve it. I dive into everything from the language and communication style I use with my clients to get them the greatest results, to the five things you MUST do if you’re going to be the best coach, communicator and leader. If you're a coach in any capacity this is a must listen. Let's go. IN THIS EPISODE: 1. Your client’s aren’t making “bad choices” – I explain what's really happening and how to fix it 2. The reason all your knowledge in fitness and nutrition won’t help if you don’t understand and eliminate this ONE thing from your clients perception 3. How to help your clients eliminate the roadblock that are holding them back 4. The exact language to use to keep your clients from putting up walls that prevent you from coaching them 5. What you have to do first before becoming the most effective coach in any area. This one will surprise you 6. Why expectations and agreements are a MUST in any gym program 7. Sentence stemming and how using it can help you unlock your clients “next step” for them 8. An exercise that will allow you to help your clients overcome their fears 9. The coaching super power most lack and how I stumbled upon a little known way to develop it 10. The judgment check and why you’re most likely judging your clients out of results 11. The power of making each session memorable and how to make it happen LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.VigorGroundFitness.com Book: You Are Not Your Brain - The 4 Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life (Jeffrey Schwartz): https://www.amazon.com/You-Are-Not-Your-Brain/dp/1583334831/ref=sr_1_1?ie=UTF8&qid=1508833146&sr=8-1&keywords=you+are+not+your+brain Vigor Ground Fitness and Performance Facebook: https://www.facebook.com/VigorGroundFitness/ Book: Conversations with God: https://www.amazon.com/Conversations-God-Neale-Donald-Walsch/dp/0340693258/ref=sr_1_3?s=books&ie=UTF8&qid=1508833393&sr=1-3&keywords=conversations+with+god Vigor Life Podcast on iTunes: https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2
Wed, 12 Feb 2020 - 55min - 281 - EP098: Lessons in Coaching and Athlete Development from 25 Years in Strength and Conditioning
Vigor partnered with National Rugby Champions, the Seattle Seawolves a little over a year a go. A partnership that led me to meeting Chris Tombs, the team's Strength and Conditioning Coach. Chris has worked with elite players in rugby for almost two decades and has a reputation for developing players at the highest level – enabling them to withstand the test of time, and have long fruitful careers. Over the past year I have had the pleasure of getting to know Chris on a deeper level, and decided that it was time to get him on the podcast. During our discussion Chris shares the lessons he's learned in his 25 years as a Strength and Conditioning. He shares his insights around building trust with clients, the different phases of development, program design, how to become a great coach, and so much more. In this episode you’ll get wisdom from one of the world's great Strength and Conditioning coaches. Wisdom that, if applied to your coaching, will save you from making a lot of mistakes in your own career. Not to mention help you withstand the test of time, and differentiate yourself as an elite coach. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Chris got started with one of the best rugby teams in the world. 2. Why years working as a personal trainer helped Chris become one of the world's great Strength and Conditioning coaches. 3. How Chris got into training world-class athletes. He shares the foundation that led him there. 4. Why percentage based training is dead and what makes much more sense. 5. The 4 quadrants of athlete/client development and how it applies to pretty much everyone. 6. A big reason why the sets, reps, time under temp, rest periods, etc. in your nicely organized program design spreadsheet may be a waste of time. 7. “Physical preparedness is not the event.” We discuss the meaning behind this statement, and why you need to understand it when training your clients. 8. The definition of VBT (Velocity Based Training) and how can it be used with any client to get better results and create a better overall training experience. 9. The importance of mindset, recovery, nutrition, how they can nudge results forward, and why we must focus on them. 10. What Chris means by “stimulus for the day” and how to apply it to anyone’s program to make it simple. 11. why if you add something to your program you have to take something away and why not doing this is a big mistake. 12. The biggest insights for up and coming coaches. And much more. LINKS AND RESOURCES: Chris Tombs Instagram: https://www.instagram.com/christombs71/ Seattle Seawolves Rugby: http://www.seattleseawolves.com/ Seattle Seawolves Rugby Instagram: https://www.instagram.com/seawolvesrugby/ Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Mon, 03 Feb 2020 - 1h 34min - 280 - EP097: The Sleep Coach’s Strategies to Supercharge Your Results and Transform Your Body and Life
Years ago I crashed and burned. The cause of my burnout was a decade of working like crazy and not sleeping enough... to the tune of 3-4 hours a night. This led me to go to the doctor and get tests done. The results of those tests led me to overhaul my health and prioritize sleep. I’ve done a podcast on sleep before, but when I heard Nick Lambe's talk at an event we were both speaking at, I knew I needed to bring him on the show. Nick spends the most of his time coaching clients on how to fix their sleep patterns. Sleep—more specifically, getting enough sleep—is an important topic that, for many of you, may be the single most important thing you can do to help your health, wellness, performance, and happiness in 2020. In this episode Nick and I talk about the real world ways you can help improve sleep, the real dangers of not sleeping enough, as well as the practical tactics and strategies that Nick uses to get results for his clients. We also talk about how coaches can (and should) educate themselves on the importance of sleep. In particular, how to help improve the sleep patterns of their clients. This episode will give you strategies that will not only benefit your life, but also help you get better results, and become more valuable to your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Nick, a strength and conditioning coach, became a sleep coach. 2. How improving your sleep will improve every area of your life and make you a better and nicer person. 3. How to know if you're putting enough emphasis on sleep. 4. Why most chronic sleep issues are behavioural, but can start with a life event such as an injury, new career or stress. We discuss how to overcome the issue so that it doesn't become a pattern. 5. How thoughts can affect your sleep and create a vicious cycle of insomnia. 6. Why people are affected by sleep and the practical lessons you can apply to your life to change bad sleep patterns into good ones. We give some powerful real world examples which you will be able to apply to your life. 7. Why sleep MUST be coached to clients and not just given to them as a “sleep hygiene” list. 8. Why what you associate your bedroom with is critical for quality sleep. Learn the “2S” acronym that is the only thing you should be using it for. 9. Blue screens aren’t as bad as we think. Nick shares what you should really focus on. 10. The 3 big reasons you should get rid of your sleeping pills now! 11. Powerful and practical insights that can improve your sleep fast. And much more. LINKS AND RESOURCES: Nick Lambe Instagram: https://www.instagram.com/theonlinesleepcoach/ Sleep Coaching Workshop: www.sleepcoachcourse.com/event-details/1-day-sleep-coaching-workshop Sleep Coaching Course: https://www.sleepcoachcourse.com Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 07 Jan 2020 - 1h 08min - 279 - EP096: Program Design Insights to Build Muscle, Strength and Performance for Life w/ Dr. John Rusin
I've known Dr. John Rusin for over 6 years now – both as a friend and colleague. In that time I've had the pleasure of hosting John at four events, including the PPSC certification – which brought together 110 coaches from all over the world. In 2020 John's Pain Free Performance Training Certification course will be certifying close to 5,000 coaches all over the world because it straight up works. I love talking with John on the podcast because it's a chance for us to catch up and discuss how our thinking and experience around training has evolved. In particular, what we do with clients to get the absolute best results. In this episode I talk to John about sequencing, quality of reps, the structure of a great training session, rep ranges, pump work, and everything in between. Expect some great insights that will help you improve the training and coaching of your clients as well as your own training. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How to use John’s P4 model (Prepare, Prime, Perform, Pump) in your own training to maximize gains 2. The biggest mistake people make when taking a one dogmatic approach to their training 3. The definition of the “meathead de-load” and why you’re probably doing it (and why you shouldn’t!) 4. What a true max effort method lift is and how you can rotate exercises and reps for maximal results and pain-free performance 5. Why you should only “sprinkle in” true max effort reps and have them be absolutely pristine 6. Why the volume in a program should come from pain-free volume in the supplement and assistance work in training 7. Why the KEY to working on your reps is based on your daily performance NOT on structured percentages (we reveal some methods we use) 8. Why it’s not the smartest training 4 big lifts in the 1-5 rep range in the same session and what ranges to use 9. How to use energy system training to enhance your recovery and bring your lifts up (yes, cardio can bring your lifts up!) 10. Novelty and why it’s so important for buy in – as well as getting better results 11. How to make a BIG difference with “slight variations” in your daily training programs and how it addresses the dynamic stability 12. How to de-construct the program for someone that has been in pain and switch it up so they get stronger and build muscle pain-free 13. How to apply tools, methods, and exercises you like into your programming and STILL stick to the principles that will help you succeed with your training And much, much more. LINKS AND RESOURCES Dr. John Rusin: https://drjohnrusin.com/ Pain Free Performance Training: https://getppsc.com/ Dr. John Rusin Instagram: https://www.instagram.com/drjohnrusin/ Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 26 Dec 2019 - 54min - 278 - EP095: A 3x BBJ World Champion’s Lessons on Coaching, Business, Life and Success
When I first met James Foster a little over 6 years ago it was an instant connection. At the time, we were both helping each other grow. Myself helping him grow his BJJ dojo, and him teaching me BJJ. But the lessons did not end there. James, a 20 year BJJ veteran, has been highly respected in the BJJ community for a long time. In the the last 6 years however, he has made some serious achievements both personally and professionally. His two most notable achievements are being named the 3x ultra-heavyweight BBJ World Champion, while also growing his dojo to the biggest in Washington State with an ever growing program for kids. In this episode we talk about everything from mindset, to practice, and the “secret” to becoming the best in the world. We also dive into how to apply these lessons to your life – whether you're coming from the world of business or not. We also talk about the art and science of coaching and the importance of it in every training session and moment. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The principles and characteristics of a champion that breed success in sport, coaching, business and life 2. Why you need to "be real" with yourself, and respect / know that being perfect isn't the key to success 3. Why leading from the front in your business is a must, despite the cliché. We breakdown what it actually means to lead from the front 4. The reason why competing will give you a reality check in how good you are 5. What “IASM” means and why it’s a key to charging more and valuing yourself more in business and life 6. The foundational skillsets and mindsets of an excellent coach 7. Why it’s important to take advice from people that have been there, done that, and are STILL doing it – and how this will help you achieve longevity 8. Why knowledge + experience + results + longevity = a great coach 9. Why you CAN learn from everyone and the importance of keeping an "empty cup", especially if you're a young and/or new coach 10. How to earn your respect in the industry, grow your business and do what most aren’t! 11. Why you must never lose the pulse of your culture in your business, or anything else in life if you want to improve 12. Why you should always work on the things you’re not good at And a lot more. LINKS AND RESOURCES Foster’s BJJ: https://fbjjonline.com/ James Foster: https://james300foster.com/ James Foster Instagram: https://www.instagram.com/james300foster/ Book: Range - Why Generalists Thrive In A Specialized World (David Epstein): https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484/ref=sr_1_1?keywords=range&qid=1576771049&sr=8-1 Book: Give and Take - Why Helping Others Drives Our Success (Adam Grant): https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986/ref=sr_1_1?crid=3MALXMI37ZB9T&keywords=give+and+take&qid=1576771286&sprefix=give+and+take%2Caps%2C368&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 19 Dec 2019 - 1h 42min - 277 - EP094: How to Improve and Structure Your Training Programs through the Lens of R7 | Part 2
I’ve spent the last two decades studying with the best of the best to learn how to get the best results (through training) for myself and my clients. A standout lesson in my years of training and experimentation came from Mike Robertson and Bill Hartman. These two very smart men gave me a structure that simplified what to include in each session, along with a lens to view my programs through to ensure that I'm getting the best results for my clients, and myself. Their method has since became the framework for how we write most of our training programs here at Vigor Ground for both our personal and group training clients. In this episode I break down each “R” of the R7 system and the principles and science behind it. I also go into what it looks like in the real world of exercises and programs. This is a must listen if you train clients. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why most people are living on the “fight or flight” part of the spectrum of their nervous system, when they should instead address the first two “R’s” in their program to ensure that they're getting the best results out of their training 2. Why people can foam roll and warm up too much and then not get the results from training 3. What “Release” is and how it can be a huge factor in feeling better and performing better in your training 4. The R7 protocol and how it creates a flow of the training session from low intensity to high intensity to recovery 5. How to decrease stiffness and pain and improve mobility. I give you the specific strategy 6. How to improve biomechanics position and autonomic balance 7. Why if you have to foam roll everything you’re doing it WRONG, and why this is a tell tale sign that you need to check your program! 8. How to restore position, balance inhalation vs exhalation, improve mobility with two exercises in the “Reset” stage 9. The most powerful reset you have in your arsenal is high quality exercise technique and program design 10. The three-step process to warm up in your “Readiness” stage 11. The warm up that sets the stage for your entire workout, and how to make it a priority in your training sessions 12. Why everyone should do reactive/power work, whether in private, semi-private, or groups – from pro athletes to 70-year olds 13. Programming from the neural to the metabolic spectrum and how to use it in your programs And much, much, more. LINKS AND RESOURCES: Complete Coach Certification: http://completecoachcertification.com/ Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 10 Dec 2019 - 2h 15min - 276 - EP093: Program Design Secrets, Joint Friendly Training and Building Muscle at Any Age
Recently I was down in San Diego for an event my friend Craig Ballantyne was putting one. While there Jay Ferruggia and I decided to take the opportunity to visit the famous Glute Lab to train with our friend Bret Contreras. AKA “The Glute Guy.” Apart from a great training session, we got to talking about training, which led to this podcast episode. In it you'll get some powerful insights on program design, joint-friendly training, building muscle (at any age) and how to stay in the game forever – along with some industry secrets, and much much more. The three of us have a combined 60 years of coaching experience under our belts, and have been training personally for 25 years or more years (each). This hour of power is a look into what works in the real world, and why we were wrong about some things that we only learned through decades of experience coaching clients. This is a "must listen" episode if you're a coach. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The big mistakes most people make when programming for building muscle and why you will fail if you do this 2. Why you’re doing too much and not doing it well enough 3. Why talking smack about machines was mistake and why we love machines and how to use them 4. Why joint-friendly training is the solution for long-term strength, muscle, performance, and feeling great 5. The exact model Bret uses to get people results month in and month out, for the long haul (steal it!) 6. Jay’s secret on sequencing exercises and why NOT to start the day with the big lifts - this is a game changer when you implement it 7. How I cycle bilateral and unilateral exercises as main exercises, rotate joint-friendly lifts, and change the reps of my PR’s to constantly improve 8. What should you focus on the most: Intensity, Volume, Frequency? 9. The ideal training splits for most people and the break down of what has been the “bread n' butter” in getting results for our clients us for decades 10. The key to longevity in the fitness game as coach. We share our wisdom from decades of work and many mistakes And much more. LINKS AND RESOURCES: Bret Contreras Website: https://bretcontreras.com/ Jay Ferruggia: http://jasonferruggia.com/ Book: The Glute Lab - The Art and Science of Strength Training (Bret Contreras): https://www.amazon.com/Glute-Lab-Art-Science-Training/dp/1628603461/ref=sr_1_2 Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Fri, 29 Nov 2019 - 49min - 275 - EP092: 14 Mindset Lessons and Strategies to Build Success in Your Career
At Vigor Ground we teach that there are four components to success in a body transformation: training, nutrition, mindset, and recovery – with mindset being the integral center. Despite the importance of mindset, many people ignore it – which can lead to bottlenecks and failed results. In this podcast I go over 14 lessons and strategies to improve your mindset so you can build success, no matter which area of life you want to improve. This episode is a must listen if you have ever struggled to reach a goal in the past. It's also a must of you coach people in any capacity. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why thinking bigger and bolder is a MUST—not selfish or “unrealistic” 2. My realization of having to do more of less, and why destroying yourself with work will prevent you from changing your life and your business 3. Why I believe that every day that you hesitate to share your gift with the world is selfish. And why I started creating more once I realized this truth 4. Omnipresence – why being everywhere all the time can help you, and how to do it 5. The 5 questions that will have you set your ego aside and help you grow from week-to-week 6. Why you may think you know better, but you don't. And how to change this mindset if you have it 7. How to be more resilient and anti-fragile—which is foundational in the world of entrepreneurship (and life in general) 8. The way I deal with struggle and turn it around to strengthen my mindset and resolve 9. 3 things you must do on a daily basis in the “mindset gym” to become unstoppable 10. And much more… LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 30 Oct 2019 - 55min - 274 - EP091: A Little about the “What” and a Lot about the “How” of Results-Based Nutrition Coaching
We live in a time when there's more information than ever on nutrition and fitness readily available at our fingertips. Despite that, obesity rates are on the rise and overall health is declining. If you're interested to learn about nutrition for transforming your body—or an individual you are coaching—you could go online and study the many reputable sources available and know just about everything about it in as little as 2 weeks. I’m talking about the calories to eat for certain goals, the macro breakdowns, the foods that make sense and align with your goals, etc. Sure, you may say there's more to it than that. But in that time you would know more than enough about "what" is needed to achieve your desired transformation results. Where things get fuzzy is in the "how". This goes for coaching too. To help you crack the code, the focus of this episode—and the next couple ones—is going to be the "how" of nutrition coaching. In particular, HOW to get people to move the needle and eat their "what" more frequently and consistently. While this episode may talk to the coach, it’s very powerful for anyone looking to make a change in their lifestyle and nutrition in general. So if you're interested in nutrition, and want to learn how to crack the "how" code, this is the episode that will help you get results for yourself and your clients. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Some of the most common “what's” when it comes to nutrition, that you may already know, but probably don’t do 2. Why some people continue to look deeper into the “what" of nutrition to get better results when the answer actually lies in the “why" and "how” 3. The 6-steps of results-based coaching and why things aren’t as easy as 1,2,3 4. How to gather the right data and “build a story” around the client – the missing piece in any successful long-term transformation 5. “As a _____, I want to ______ so that I can ______.” Why this is a template to help you find out what a client wants most right now, and why knowing the blanks in this statement is crucial when helping anyone achieve results 6. How to build a next step for each individual client into the plan and avoid a common mistake that almost everyone makes 7. Why there are no “should’s" in nutrition coaching, only “what is” and the reason you should use OBDM (I tell you what this is in this episode) 8. The missing key to finding expectations and trade off’s and how it can eliminate a lot of roadblocks to keep things moving ahead 9. The 4-step process to move clients from thinking about outcomes/end results, to the behaviors that will lead them to their goals 10. Why identifying small wins and bright spots is SO important and how rigid plans can lead to short and long-term failure 11. The A-B-C list and how discovering limiting factors takes away the stress of changing nutrition 12. Figuring out the RIGHT type of action for you And so much more. LINKS AND RESOURCES: Blog: Detox From Diets (The Truth About Why Diets Fail And What To Do About It): http://vigorgroundfitness.com/detox-diets-truth-diets-fail/ Why Diets Fail And How To Achieve Fat Loss Forever Seminar: https://www.youtube.com/watch?v=u2qomf1JiDU&t=785s 7 Nutrition Principles To Keep The Weight Off And Insight On Vigor Ground Nutrition Coaching: https://www.youtube.com/watch?v=LbHy4DxDKnQ&t=695s Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 09 Oct 2019 - 2h 00min - 273 - EP090: How to Turn Your Passion into a Powerful Purpose and Successful Career w/ John Berardi
Dr. John Berardi co-created the number one nutrition coaching program and certification in the world, Precision Nutrition. He is responsible for shifting the fitness industry's perception of nutrition coaching, and is the reason many coaches are better equipped to help their clients succeed. I’ve been fortunate to call John a friend and mentor for over a decade. I watched him take Precision Nutrition from an idea to an industry leader, and learned so many things from him along the way. The majority of Precision Nutrition was sold not long ago for $200 million. After the sale, JB turned his sights to helping others in the industry that gave him so much – which led to writing of his new book, “Change Maker” and the launch of the Change Maker Academy. This podcast was recorded during my my fireside conversation with John at the Vigor Ground Fitness and Business Summit this past September. We went deep into his thoughts on: 1. The fitness industry, how it has changed—and continues to—and the things new coaches MUST think about to become successful 2. The fast track to success and how to get on it. (John shares his tips for coaches who have been in the industry for a while and are having a hard time navigating this confusing time) 3. The 3 most important things you have to figure out before copying others "success" – that few people do 4. John's “squint the eyes” strategy to figuring out the principles of success, and why he uses it 5. The best marketing principles wrapped out into 3-steps - the Tripod Marketing Model 6. A powerful method to get constructive feedback and why nothing worth doing can be done alone 7. How to build a great content machine like Precision Nutrition and why you shouldn’t! 8. Why coaches should be paid more appropriately for the important work that they/we do, and how to change it so that they/we are 9. Why teaching business and entrepreneurship is NOT the best thing to do for coaches 10. What lane should you be in when it comes to your career and why this is the FIRST decision you must make 11. Having an origin story, and why having one is foundational to your career—in fitness and anything 12. The “Sports Bracket Strategy” to deciding priorities and which one wins 13. The T-shaped model of skillsets you must develop to become the best at your craft 14. And SO much more… LINKS AND RESOURCES John Berardi website: https://www.johnberardi.com/ Precision Nutrition: http://www.precisionnutrition.com/ John Berardi Instagram: https://www.instagram.com/drjohnberardi/ Change Maker Free Resources: http://www.changemakeracademy.com/downloadable-forms/free-download Book: Change Maker - Turn Your Passion for Health and Fitness into A Wildly Successful Career (John Berardi): https://www.amazon.com/Change-Maker-Passion-Powerful-Successful/dp/1948836556/ref=sr_1_1?keywords=change+maker&qid=1569955645&sr=8-1 Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2" Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 01 Oct 2019 - 1h 23min - 272 - EP089: Overcoming an Eating Disorder to Helping People Take Control of Their Body w/ Kelsey Heenan
Kelsey Heenan and her husband Dennis are amazing humans. I met them over a year ago, and was so happy that they were able to present at this year's Vigor Ground Fitness and Business Summit. At the Summit, I got the chance to learn more about Kelsey's story, and how it led her to the work she now does with HIITBURN. We talk about it in this episode, but Kelsey went from being a college athlete, to a serious eating disorder—which she overcame, and discusses in this episode—to becoming a teacher, to now helping people take control of their body through the online coaching work she does with HIITBURN – the business she started with her husband Dennis. HIITBURN has since evolved into a worldwide phenomenon. It helps thousands and thousands of people globally reach their goals with a series of different coaching programs that are designed and led by Kelsey and Dennis. We talk about everything from how to recognize an eating disorder—or disordered eating—and how to address it. To what led Kelsey to online coaching—in particular, how they got started and all the obstacles they overcame—and how to develop your own voice, build your brand, and a whole lot more. This is a must listen to podcast if you’re looking to transform your body and/or build your business and brand. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Kelsey’s dedication to basketball and how her focus on being the best athlete led to an eating disorder 2. The crucial conversations that led Kelsey into getting help and how she overcame the eating disorder 3. The catalyst that got Kelsey into coaching and the steps her and Dennis took to be able to grow their online business 4. Why a good relationship with food is key before getting into too much X’s and O’s and what diet is best 5. The KEY to unraveling your voice to help you create your own brand online 6. How to find out what content you should create to increase your audience and engagement 7. Kelsey’s top 3 insights on building a successful online coaching business that stands the test of time 8. The best way to get results in advance and have prospects wanting to work with you and join your program 9. If you’re running a challenge, what type should it be and what you NEED to know before you start it 10. The reason many programs won’t stand the test of time and become a successful online business, and how to keep it from happening to you 11. What Kelsey does to stay in great shape (it’s less training than you’d think) LINKS AND RESOURCES Kelsey Heenan Instagram: https://www.instagram.com/thedailykelsey/ HITTBURN Instagram: https://www.instagram.com/hiitburn/ Intuitive Guide: https://thedailykelsey.com/intuitive-eating Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Eating Disorder Resources: UCSD Eating Disorders: http://www.eatingdisorders.ucsd.edu/ The Center Of Balanced Living: http://www.centerforbalancedliving.org/
Tue, 24 Sep 2019 - 1h 23min - 271 - EP088: How to Structure Results-Based Training Programs and Fat Loss Program Design | Part 1
Methods are many, principles are few. Methods change, but principles never do. This is one of my favorite sayings. It also drives the direction of successful program design – for both your clients, and yourself. When it comes to program design, it's great to have as many tools in your toolbox as possible. BUT, those tools will only be effective when they’re used with the principles that shaped them in mind. In this episode, I dive into this concept deeper – discussing program design and some of the principles I use to build body transformation programs. I also give some strength training program examples. The episode is also the first part of my masterclass on program design and building results-based training programs. Both of which I will do more of—in addition to answering more questions about training programs. Dive in and extract as much value as you can to build your own training programs for both you, and your clients. Let's go IN THIS EPISODE YOU’LL LEARN: 1. How working with a wide group of people—from all walks of life and fitness levels—built my skillset of coaching and program designer 2. The program design rules of the road, and the principles that should guide the design of any program 3. How to discover goals, use assessments, and other variables to get the best starting point for your program design 4. Whether or not you can use templates to design programs, and if you can individualize programs using them 5. Why you should write programs, not workouts, and how to reverse engineer to create the best program for your clients 6. Different periodization models you can use and different frequency of training templates for best results 7. The hierarchy of fat loss training and what to do if a client only has a certain amount of time to training each week 8. The R7 system and how a 60-minute session may break down into different components 9. Fat loss and the general population, and athletic population templates for adding power training 10. How to program in energy system training/cardio in a simple and smart way And much more. This episode is a must listen if you're a coach or train people in some capacity. LINKS AND RESOURCES Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Fri, 20 Sep 2019 - 1h 57min - 270 - EP087: Achieving the Impossible & Challenging Your Limits of Performance, Potential and Experience
I met Matt Dawson through a mutual friend and it didn't take me long to realize that we were cut from the same cloth. Like me, Matt is trying to achieve a goal that some would deem "crazy". And I knew I needed to get him on the podcast to talk about it. Matt’s journey started much like my own – as an athlete. Following his athletic career, he then entered the fast-paced world of investment banking – where he worked 80-100 hour work weeks and created a lot of success for himself. But life, as it so often does, threw him some curve balls which led him to discovering his purpose and the creation of two endeavours: the Dawson’s Peak Organization, and Project Seven for Soldiers; when he will attempt to break seven world records with all proceeds going to charity. Matt's goal is both simple and inspiring: to make a positive impact on others. In this episode of the podcast we talk about how taking on your own personal challenges can help you create the best version of yourself; while elevating those around you. This is an inspiring and impactful episode that is a must to listen to if you want to get fired up about achieving the peak of your performance. With that said, let's go. IN THIS EPISODE YOU’LL LEARN: 1. What led Dawson’s from sports to investment banking – where he became a high performer 2. Why despite Matt's success as an investment banker, he felt something was missing in his life – which led him to find purpose 3. What made Matt decide at the age of 37 to take on the challenge of breaking world records in mountaineering, along with some other wild records 4. What purpose means to Matt and what he believes you should do as an individual and as a business 5. Creating Dawsons Peak and inspiring transformations through pushing the boundaries of human capability 6. The personal mountain you must climb to achieve a transformation in your life. We talk about the limits that we impose on ourself, our goals and dreams, and how to break through them 7. The importance of creating social impact aside from profits (or making money) in your life 8. How you redirect your fears to make you as successful as possible 9. What you can and can’t control and how to drop your stress and anxieties so that you can achieve the impossible 10. Why the hardest thing for most is to sit quietly with themselves and why the mountains and adventure can help you be alone and discover yourself 11. Traveling and how it changes you from the inside out (ie. giving up control and working on things you can control) 12. Why as a society we’ve become too comfortable and how we can truly feel our best when we’re pushing and challenging ourselves 13. What “Bathing in the fire” and “Getting the evil out of me” mean and how it can help you become your best 14. And so much more. LINKS AND RESOURCES: Dawson’s Peak: https://dawsonspeak.com/ Matt Dawson Instagram: https://www.instagram.com/dawsonspeak/ Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 15 Aug 2019 - 1h 10min - 269 - EP086: 10 Business Lessons with Social Impact & 11 Evolved Enterprise Models
Maslow’s Hierarchy of Needs is clear – altruism matters! I’ve shared a lot about how much it means to me – in particular, and how it drives my decisions in business and life. When it comes to the importance/power of of living selflessly, one of the people I look up to is Scott Harrison. Who is the founder of Charity: Water. Like myself, Scott's past includes a firestorm of heavy partying, late nights, drugs, and a merry-go-round of banal hedonism. Rising from the ashes, he made a massive change to his life – which led him to to the innermost villages of the poorest regions of Africa. There he learned of the world's striking water crisis – which led him to dedicating his life to finding a solution to that very problem. In this podcast I share 10 lessons that I have learned from Scott in the building one of the most widely known and efficiently run charities on the planet. The latter part of the show I share 11 models of evolved enterprises that for profit businesses can employ to “bake in” impact into every sale. Including examples, as well as how I'm currently using the Evolved Enterprise Model to build my social calling: The Vigor DREAM Project. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why fast cars, big houses, pretty acquaintances and partying, will NOT lead to fulfillment or happiness. And the question to ask yourself when seeking purpose. 2. Why you should never burn bridges because you never know which connection will become a collaboration or a helping hand when you need it most. My tips and lessons to building great connections. 3. Why you need to be willing to risk some money to make money. 4. Why if you want to earn freedom, you to risk some of your time. 5. What you truly need to succeed, and why you need to lose your ego to become a master. 6. Why people don’t buy with their minds, they buy with their hearts, and how Scott told stories people connected with. 7. How to use radical transparency in your business to not only create trust and more social impact, but grow your business. 8. The perspective you need to take and things you need to do when you fail so that you can come out on the other side a winner. 9. The secret to VIP’s and how to treat people. 0. The 11 impact models of “baking in” impact with every sale including buy one give one, direct impact, all in, give what you want, and 7 others that you can use for your for profit business to make a difference in your community, while differentiating yourself in your marketplace and increasing sales. LINKS AND RESOURCES: Charity: Water: https://www.charitywater.org/ Book: Thirst - A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World (Scott Harrison): https://www.amazon.com/Thirst-Story-Redemption-Compassion-Mission/dp/1524762849/ref=sr_1_1?keywords=thirst&qid=1563161949&s=gateway&sr=8-1 Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Tue, 16 Jul 2019 - 48min - 268 - EP085: The Impact of Mentoring Youth and How to Build Social Change into Business w/ Marcus Harden
On this show I bring on Marcus Harden who is not only an OG at Vigor Ground Fitness and Performance, but also an incredible human being. Marcus has worked in eduction and with youth for close to two decades. He inspired me to start the Vigor DREAM program. A scholarship program that I am working with Marcus to develop that will mentor, guide and support young men and women through accountability, coaching, fitness and performance. Essentially, it will be the mentorship program that I could have used when I was knucklehead and getting into trouble growing up. Marcus Harden is the co-founder of ACE Academy, a non-profit that serves young men of color – specifically African American males and other historically marginalized young men of color. ACE Academy is part of the initial cohort of School Foundry and looks to open as a school model in Fall of 2019. Marcus is in his 15th year in education, having served at multiple levels, including educational policy, school-based counselling, Community Engagement Management for WA Charters, and currently as a Principal Intern completing the University of Washington Danforth program. Marcus is a proud Southeast Seattle native, the voice of Rainier Beach High School, a proud mentor, parent, son, karaoke legend—in his own mind—and aspiring Superhero. We talk about the lessons of being a great mentor and coach, how to go about creating your own programs for the kids in needs, and how to cook them into your business to create more of an impact – while also connecting yourself and your business to something meaningful. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Marcus ended up getting into youth education despite his belief that he didn't like kids or want to do anything with them 2. The lessons and impact of adopting 4 kids at the age of 26, where it led Marcus, and what you can learn from it 3. How going to 21 funerals for kids in 4 years changed him and what it’s made him take action on 4. The 2nd and 3rd order consequences of your decisions and how are they showing up in your life in a negative way 5. The MOST important thing to do when mentoring youth and coaching that most people miss 6. The big step of taking on the responsibility of a mentorship and the reason why you may be stuck (you’ll be surprised at the answer) 7. What the “love-ful pedagogy” is and how you can apply it to your business and life to make both a lot better 8. The biggest problems in the education system and the solutions that can change how you make a difference 9. The “Champ Of The Day” exercise and how you can use it in your life and business 10. Why you’re not your brother's keeper, but rather your brother and what this concept means for you 11. The story of how belief changed a whole class of kids from the worst to the best, and why you shouldn’t look at anyone’s “file” 12. The lesson of the “13 year old you” and how it will help you drop labels, get curious, and treat people with no judgement or labels 13. The AAC model (Affirmation, Accountability and Correction) and how you can use it in coaching, leadership and when mentoring youth 14. How to develop a impactful program in your business that will create change as well as differentiate you to help build a more profitable business LINKS AND RESOURCES: ACE Academy: https://aceacademywa.org Marcus Harden Instagram: https://www.instagram.com/iamthepeoplesninja/ Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 04 Jul 2019 - 1h 20min - 267 - EP084: Your Cardio Sucks & The Death Of Group Training As We Know It with Joel Jamieson
When it comes to energy systems training (AKA “cardio”) there are few people in the world who understand, teach, and coach it better than Joel Jamieson. Let's put it this way, if Joel was a character in Game of Thrones, he’d be announced as “The shield that protects the realms of conditioning” – which is why I brought him back on the podcast for a second time. This episode is full of mind blowing insight that crushes common belief systems surrounding cardio with science-based truth. You’ll discovery everything from why good cardio is more important than strength, and how it can help you be less stressed, more productive and a nicer human. Joel also dives into how/why the current gym cardio models are doing more harm than good, and a tactic that will help you live 10% longer. This episode has a lot of knowledge bombs in it. So, if you want to change your mindset, training and results for the better, you don't want to miss this one. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The biggest misconception about energy systems training. 2. The difference between what an average gym goer thinks “cardio” and being “fit” is verses what it REALLY is, and how to achieve it. 3. Is cardio really more important than strength training? Joel answers this and you’ll be surprised by the answer. 4. A training style that helps people live a whole 10% longer, and why you MUST do this type of training. 5. How cardio can play a big role in keeping you less sick, more productive, less stressed, and generally a nicer human being. 6. Why the Tabata study had it all wrong, and what the best approach to constantly improving your fitness actually is. 7. The answer to this question: Can a person who does a high intensity group training program four-days a week (or more) NOT hit a wall and get crushed, and stop getting results? 8. Luka and Joel’s thoughts on Crossfit, OrangeTheory, F45 and other high intensity group training programs, and what these training methods are doing to people. 9. What the IDEAL group training program looks like, and how we can take the next steps to better programming and coaching in group training. 10. The two things that will be built into the gyms of the future. 11. The role "fun" actually plays in fitness. 12. Why cardio is important when it comes to building muscle and losing fat. The answer is not what you think. 13. Where wearable technology is going, and whether or not you should give it any importance. 14. Why every coach should understand, know how to explain, and program energy system training in for their clients to ensure that they get the best results, no matter their goal. LINKS AND RESOURCES Bioforce Conditioning Certification: https://www.8weeksout.com/conditioning-certification Morpheus: https://trainwithmorpheus.com/ Joel Jamieson’s Instagram:https://www.instagram.com/coachjoeljamieson/ Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: Why We Sleep - Unlocking The Power of Sleep and Dreams (Matthew Walker): https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316
Tue, 28 May 2019 - 58min - 266 - EP083: How Doing The Paleo AIP Diet For 30-Days Created A Big Habit Change In My Life
Over the course of two and a half decades of being an athlete and coach I’ve done more diets and experiments than I can count. Every time I learned something in theory, I would experiment with it on myself, before taking the lessons and adding them to my coaches toolbox. My latest experiment: the Paleo AIP diet. This one entered my radar thanks to my friend Jay Ferruggia – who has been raving about how it has helped him. This intrigued me, so I decided to learn more about it before possibly experimenting with it on myself. When it comes to diets, I am tend to be a little more reluctant to try them because I don’t want to be "that" guy. With that said, I ended up deciding to give the diet a go. The final trigger? The words of praise from a few Vigor clients who were on it due to autoimmune issues, so I decided to do a 6-week incubator program with Paleo AIP as the nutrition foundation. In this episode I discuss the experience. If you're curious about the Paleo AIP diet you will not want to miss this episode of the podcast. Let's go. IN THIS EPISODE YOU'LL LEARN: 1. Why I decided to do a Paleo AIP diet while not being a “Paleo guy” 2. Why I asked my clients to fail and be ok with it, calling it an "experiment" rather than a challenge, and why you should too 3. The Paleo AIP protocol, what you can and can’t eat on it, and why one would follow the diet 4. The one thing you MUST do when you make a drastic change in your nutrition—that most people neglect to do 5. The structure and rules that you need to follow to make the Paleo AIP diet work for you and still be able to reintroduce foods back WITHOUT gaining a lot of weight or feeling like crap 6. How one decision created a cascade of consequences in my positive habits and how you can do the same 7. Why the “contrast pill” can help you completely transform your life – I detail how to take it 8. How to know if you are sedating or avoiding the reality of your life – instead creating behavioral patterns that are leading you away from you goals 9. When I like challenges and how they can be a catalyst for better health, business, and life 10. Why we eat more than we think and how this lesson can change your body as well as any other daily struggle you’re experiencing LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 16 May 2019 - 1h 14min - 265 - EP082: 10 Lessons On How To Influence and Persuade To Create Impact and Change
I have been a student of sales and persuasion for over a decade now. What led me down this path was a desire to be a better leader, coach and business owner – since sales and persuasion are crucial to all three. The word "sales" often gets a bad rap. This is namely due to the common belief that "sales" = forcing someone to do something; which is an uncomfortable thought for most. In reality however we’re all persuading and influencing and selling every single day of our lives. Whether it’s to our significant other, kids, team, bosses, clients, we are always subconsciously influencing and persuading people. Mastering the art of influence and persuasion (sales fall under that) is important because it allows you to make the impact that you are striving to make in the world. To put it bluntly: if you are serious about helping people, then you must study influence and persuasion. I dive into this topic in this episode – focusing on the 10 lessons that will help you influence others to create impact, and recognize when you’re being influenced. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How you’re already being convinced before you ever make the decision and how to spot environments that are influencing you every day 2. The magic of the “privileged moment’ and how to take advantage of it to influence whoever you want 3. The trick people use to persuade you by shifting your focus and how you can stop them, and use it as a super-power in your own coaching 4. Why we pay most attention to sex, violence, and _________ and how this subconscious action is being used against us 5. How we associate with what's around us and the steps to make your environment work for you 6. The method I apply to use my habitual nature against myself to positively change my life and that of my clients 7. Why you should avoid decisions based on popularity but use this tool for your own persuasive forces 8. The 3 steps to create lasting change (these alone are worth listening to this podcast to hear) 9. The six major methods of change and how to apply them in your daily life and business LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: Pre-Suasion - A Revolutionary Way To Influence And Persuade (Robert Cialdini): https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109790/ref=sr_1_2?keywords=pre+suasion&qid=1556565620&s=gateway&sr=8-2-spell
Mon, 06 May 2019 - 1h 16min - 264 - EP081: How to Go From a Leadership Soloist to a Conductor to Transform Your Team, Business, and Life
Back when I was a personal trainer working with clients one-on-one I only had to rely on myself to get the job done. As long as I got results for my clients and hustled, everything worked out fine... until it didn't. As my business grew, I started to collaborate with other trainers and build a team. It was a natural progression, but it forced me to take a look at how I was running things. As I grew, it became increasingly evident that the behaviors I had built up weren't cutting it anymore – slowing as opposed to facilitating my growth. Essentially I was a soloist trying to play in a unified band – which never works when you’re working to build a championship team. With self-reflection I realized what I had to do. I needed to transform myself from the soloist, who's shoes I had grown accustom to wearing, to a conductor focused on strengthen the team instead of the individual so that we could work together in unison. Today I share five lessons I learned a result of that transformation. These lessons will teach you how to take yourself from a soloist to a conductor, when it comes to leadership, and will enable you to strengthen your team, business, relationships, and family. Don’t learn through pain and mistakes. Listen to these lessons and save yourself the trouble of going through them. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why I threw myself into learning obsessively about leadership and team building by hiring mentors and going through courses 2. Why taking things slow will allow both you and your team to go further in the long-run 3. What you have to give up and commit to if you want to go from a soloist to a conductor 4. The difference between a hiker and a leader 5. My Tough Mudder experience and the mistake I made that you need to avoid if you want your business to be successful 6. What the “leadership dance” is and how to implement it in your business to help you do/be your best 7. The KEY to shifting your mindset that will ultimately become the catalyst to change your team(s) for the better 8. How to know if your team is 'completing against' or 'working with' one another 9. The reason your team is not working together, and the number one road block that stops teams from succeeding LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Tue, 16 Apr 2019 - 48min - 263 - EP80: How To Become A World Class Coach & Build Your Fitness Brand with Joe Defranco
If you’ve been around strength and conditioning for awhile you’ll likely know Joe Defranco. Joe is one of the OG’s who started the warehouse gym movement, became a trainer to the pro’s, and is now one of the most accomplished coaches in the industry. He’s been there, done that, and still doing it. Joe has successfully moved from a career owning and growing gyms, to one where he works with only a select group of high end clients. He also has also launched a number of successful online products and courses, live certifications, and has an extremely popular podcast, and a supplement brand. Basically, he has done it all. In this episode we get into how it did it. We talk about everything from what helps you stand out as a coach, the “old school” things that will work forever, the “new school” things you should focus on in today’s social media-driven world, what NOT to do, and how to build a career that is customized to what you want for yourself and your family. This episode is pure fire. You're going to want to listen to it till the very end. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Joe got started and the birth of the warehouse gym 2. Why he didn't take the advice to NOT give away too much value on his site, and why that was a catalyst for his career 3. How to not miss the boat when it comes to standing out in your market 4. How Joe got “Triple H” and other celebrity clients to hire him as their coach 5. The IG/social media influencer “Priority Pyramid” and why you shouldn't get your priorities confused when you’re seeking fitness/training information online 6. The biggest mistakes coaches make on when promoting themselves on social media 7. What made Joe pull the trigger and shut down his 5,000 square foot gym to focus on a different path that ultimately created a better life 8. How to discover what you truly love doing as opposed to what you THINK you should be doing to help you build a happy and successful fitness career 9. A look into the way Joe trains to be the leanest and fittest he’s been in his life (in his 40s) without spending hours training everyday 10. Why neither of us have plans to monetize ours podcasts and still approach it 11. The biggest insights for coaches when it comes to becoming the go-to expert in your area and building a foundation for long-term success in the industry LINKS AND RESOURCES: Joe’s Instagram: https://www.instagram.com/defrancosgym/ Joe Defranco Official Website: https://www.defrancostraining.com Certified Physical Preparation Specialist (CPPS) Certification Level 1: https://cppscoaches.com Joe Defranco YouTube Channel: https://www.youtube.com/user/joedefranco/videos Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Thu, 28 Mar 2019 - 1h 43min - 262 - EP079: 5 Leadership Secrets From One Of The Worlds Greatest Teams To Help You Win In Life
http://www.VigorGroundFitness.com I grew up watching my oldest brother play rugby – something he still does to this day. The current captain of the Slovenian National Rugby Team, he has become someone the sport respects. Growing up I would watch rugby with him; which led to an infatuation with the New Zealand All-Blacks. There was something different about them. And I loved the Haka they did before their games... even though I didn’t know what it meant at the time. Fast forward two decades to my current life. As a business owner, a friend recommended a book to me called “Legacy”. The book covers 15 leadership lessons from the All Blacks. In particular, how they overcame struggle and a failing team to build a culture of champions that leave a legacy. I devoured the book. Going onto a mission to learn everything about how the team has become the most successful team sports franchise in history. In today’s podcast I wanted to share 5 lessons of leadership from my studies. I have implemented these lessons in my own life – using them to help me change things around so that they serve my vision for my business and life. I am confident if you apply them to yours, they will help you turn things around in yours too. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. The topic I don't think is taken seriously enough when it comes to business – despite being crucial to growth and longevity 2. How I found these leadership and success principles and why they resonated with me so much 3. A key value that highlights a success secret that most business owners forget 4. Why you should never be too big to do the little things 5. The analogy of the the spearhead and how it’s a belief system you must live by if you’re going to succeed as a team 6. The one philosophy that will separate you from your competition—for the rest of your life—and allow you to overcome any adversity 7. The "issue" that kicked off Bo Jackson's career—that happens to be the same problem plaguing many entrepreneurs—and how he made the shift 8. The lesson you must learn to win in business and life 9. The one principle that is key to building a great team and overdelivering on results to clients – that will become the catalyst to you building an incredible network 10. The one reason you should do/be your best no matter where you are – even if leadership isn’t looking out for you LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: Legacy - What The All Blacks Can Teach Us About Business And Life: https://www.amazon.com/Legacy-James-Kerr/dp/147210353X/ref=sr_1_2?keywords=legacy&qid=1552534689&s=gateway&sr=8-2
Fri, 15 Mar 2019 - 40min - 261 - E078: 9 Lessons On How To Overcome Hard Times And Adversity In Business And Life
There are only two types of businesses: those who are going through tough times, and those that will go through tough times. The same goes for life. This is not just me being negative, it's me being real. If you don’t think you’ll ever go through tough times, you won't be prepared for them when they come. And if you're not prepared, it's hard to make it through your challenges as a winner. In today’s episode I breakdown 9 lessons that will help you overcome hard times and adversity in business and life so that you're prepared if/when they do come. IN THIS EPISODE YOU’LL LEARN: 1. How playing and failing at pro basketball taught me how to pick myself up and win in the long run 2. Some of the roller coaster struggles and adversity I have faced with my fitness business and gym ownership and how I overcame them 3. How to avoid falling down a spiral staircase of stress, anxiety and confusion 4. The one thing you must focus on when things go wrong 5. How to assess the narrative inside of your head so that you can turn things around, and why your actions will match the underlying stories you tell yourself 6. Why when times are tough you have to make sure you focus on your tribe the most 7. The energy are you transferring to your team in tough times that will make or break your business and team 8. The 2 P’s you MUST master to be a legacy business and have amazing relationships in every area of life 9. Why tough times are crossroads in business and an opportunity for change; and why you need to reflect on how to shift gears to turn things around 10. Why you must go on the offence when it comes to competition and when times are hard you must chase business 11. Why you must avoid the harbingers of doom and people that see the worst side of things and put you in a negativity vortex 12. And much more LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: What Got You Here Won’t Get You There (Marshall Goldsmith): https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304/ref=sr_1_1?crid=34R6XA7YR0YBG&keywords=what+got+you+here+wont+get+you+there&qid=1551366134&s=gateway&sprefix=what+got+y%2Caps%2C170&sr=8-1
Thu, 28 Feb 2019 - 43min - 260 - EP077: 17 Lessons To Invigorate Your Life
3 or 4 years ago I wrote a blog post with 99 lessons from life in it. At the time, I didn’t think much about. So when it went viral I was surprised by how many people enjoyed and shared it. Last year I decided to give my original post an upgrade. I ended up rewriting a lot of it – pulling from my notes in my journals, my voice recordings, as well as insights on things I had changed since then. What started as a blog—that I was going to write over the course of a week —ended up taking almost a year to complete. I am really proud of the completed project and am currently packaging it as an ebook – which I will be giving away for free. My hope is that you can take the lessons I have learned over the course of my life and apply them to your own—and benefit from them as much as I have. Since there was no way to cover all the lessons in the podcast, I chose 17 powerful lessons and stories to share with you. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How I approach each day and the lesson that you need to live by if you want to continue to grow and improve 2. The most important thing to understand if you want to win in life – no matter how bad a card you have been dealt or the obstacles you are facing 3. The one word that you need to understand that will help your happiness thrive 4. My favorite documentary and why it fires me up to be the best in the world at my craft every time that I watch it 5. A painful question that will determine whether you need to change 6. The 3 C’s that drive our intrinsic motivation and what helped me get out of some of the darkest places in my life 7. The formula for achieving anything you want in life 8. The 7 lessons of the Japanese forrest and why they are such an important part of my belief system 9. The 5-steps to changing your subconscious behaviors 10. The number one thing we should buy and use 11. How to use your favorite self-sabotage stories to unlock your growth LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Jiro Dreams of Sushi Documentary: http://www.magpictures.com/jirodreamsofsushi/ Book: Tribe - On Homecoming and Belonging (Sebastian Junger): https://www.amazon.com/Tribe-Homecoming-Belonging-Sebastian-Junger/dp/1455566381/ref=sr_1_1?ie=UTF8&qid=1550480643&sr=8-1&keywords=sebastian+junger Book: Social - Why Our Brains Are Wired To Connect (Matthew Lieberman): https://www.amazon.com/Social-Why-Brains-Wired-Connect/dp/0307889106/ref=sr_1_3?s=books&ie=UTF8&qid=1550480737&sr=1-3&keywords=social
Tue, 19 Feb 2019 - 55min - 259 - EP076: What We'd Tell Our Younger Selves As A Coach and Fitness Business Owner If We Could Go Back
In this episode of the podcast I sit down with Vigor Coach, Theo Bowie to discuss the lessons we have learned and would tell our younger selves. We dig into things from two perspectives: 1. What we would tell ourselves if we were a young coach just coming into the industry who is looking to learn and grow personally and professionally. 2. What we would tell ourselves if we were a fitness business owner starting with nothing but a vision who is looking to build something that will positively affect people locally and/or worldwide. As a wise man once said, “Life’s too short to learn from just your own mistakes.” It's important to learn from the mistakes and lessons of people that have been there, done that, and are still doing it. Then apply those lessons to your own life so that you don't repeat them in your own life. Don’t get it twisted – you will still have to put in a LOT of work and face struggle, obstacles, and failure. But this is the true definition of learning from mentors. If you are a coach, business owner, entrepreneur or a part of a team, you will benefit greatly from the golden nuggets in this episode. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How we scare interns to see if they’re really committed to interning at Vigor Ground Fitness and Performance 2. One of the most important things Theo would change as a young coach to excel faster while also creating less stress 3. The difference between time management and work when you’re younger and when you’ve been at it for a while 4. The exercise that will make it very clear on how much time you’re wasting; and how much more time you could have for yourself, your family, and meaningful work just by doing it 5. The opportunities and perils of social media and how to navigate it to get what you want without falling into “the trap" 6. Money management 101 and what almost no one does that could build their financial health and wealth 7. The key thing you must avoid if you’re going to become a business owner of any kind 8. What truly makes you happy in life and how to create work and life mastery 9. Advice for young coaches to excel, create opportunities for themselves and build a career on integrity and connections 10. And so much more. We go deep in this episode. LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast on iTunes: https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Theo Bowie Instagram: https://www.instagram.com/theobowie/ Theo Bowie YouTube Channel: https://www.youtube.com/channel/UCv3uYHifqw9H1l51gZ_kd0w
Fri, 08 Feb 2019 - 1h 24min - 258 - EP075: How A Manic Depressive, Anxious Fat Guy Transformed His Body, 10x His Business & Saved...
I met Paul Mort in a business mastermind almost a decade ago. At the time, he was a personal trainer running boot camps in England and had built it up to 17 locations. He was brilliant — but at the same time — crazy, and a roller coaster. Throughout the years we became close friends as I watched him build and sell companies, all while struggling personally with bi-polar disorder – which wrecked havoc on his health and family. This all came to a climax when in 2014 he was on the edge of a cliff ready to jump and take his own life. What happens next is not only incredible, but also inspirational. As Paul took the step back, he made the decision to turn his life around in every way. He has since became unstoppable in the areas of business and fitness. He also saved his marriage and family. Today he is off the lithium medication and helping other men turn their lives around. Paul came and visited me in Slovenia to hang out for three-days and we decided to shoot this podcast because his story is too powerful — and full of lessons that I believe will help others transform — not to. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. What stopped Paul from jumping off the cliff – and the question that could turn your life around 2. When you’re feeling down or depressed, the steps to change that “state” which helped Paul breakthrough 3. How to get out of the movie that you’re playing in your head by asking yourself THIS series of questions 4. Why things don't turn out great when you start a sentence with, “I feel like…”, and what you should say instead 5. How to create avoid creating a strategy that ends up making you feel like crap 6. The happiness list and how to instantly improve your days 7. How to know when you’re being true to your vision of success as opposed to chasing someone else version of it 8. How to match up 'what's behind the scenes' and what you're actually putting up on stage 9. How Paul was able to scale his business with ONE marketing platform and build a million dollar businesses. He shares that platform 10. The most important lessons from email marketing and tips you can apply now And so much more LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast: https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Paul Mort's Website: http://www.iampaulmort.com/ Book: Fucking Unstoppable - How I Upgraded My Mindset, Transformed My Body, Dramatically Levelled Up My Marriage, and 5X’d My Business (and how you can too) by Paul Mort: https://paulmort.samcart.com/products/fu-book?fbclid=IwAR0lv5LZpp21-p8D0wKq4ohjI20AETMD66p9gGWHSu_nYlBd_KNZ59bTFuM Book: Solve for Happy - Engineer Your Path To Joy by Mo Gawdat: https://www.amazon.com/Solve-Happy-Engineer-Your-Path/dp/1501157582/ref=sr_1_1?ie=UTF8&qid=1548961522&sr=8-1&keywords=solve+for+happy
Fri, 01 Feb 2019 - 1h 07min - 257 - EP074: 25 Lessons & Strategies To Be More Focused, Productive & Achieve What You Want This Year
I’ve always been a hard worker. What The Rock calls, “the hardest worker in the room.” In a lot of ways, I had to be. I was dealt a “bad hand” and made some bad choices because of it growing up. I was short but chose to play basketball anyways. I grew up in Communism. Wasn’t great in school because I had what many would consider ADHD today. My Dad was away from age 11 doing his best to provide a better life for us. And I was also knuckle head, so I chose to run with the wrong crowds as an adolescent and lived a life of crime for a long time. At an early age, I ingrained hard work into my identity. But what if hard work is not the solution to the problem? What if it has more to do with being strategic and doing focused work on the right things to move ahead in life? I address those questions in this episode. I’ve learned a lot of lessons from my mistakes. I've also learned from some of the best when it comes to actually doing what you want/say you're going to do. I share my insights from those experiences in this episode. If you have something that you want to get after, this episode is a must listen. If you apply any of the lessons that I share to your life, I'd love to hear how it went for you. Action gets results, and results build momentum. And the thing about momentum is, it's like a moving train: it’s hard to stop. With that said, let’s go! IN THIS EPISODE YOU’LL LEARN: 1. Why you need to stop chasing two rabbits because you won’t catch either 2. Why you should go small and the reason you’ll succeed doing it 3. A domino can knock out an object that’s 50% bigger than itself. I teach you how to apply this concept to your life and outline how it will make your day and week as productive as possible 4. The real things that will help move your life and business forward 5. Why your willpower is like a battery, and why you might be draining yours before you even start your most important work 6. Why your work and life should NOT be a balancing act, and how to get the absolute most out of both 7. The “Rule of P’s” and how it can lead you to or away from productivity 8. A focus question to ask yourself daily to help you prioritize your tasks and get the most out of your day 9. How to create a “bunker” and protect yourself from the BS that distracts you LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast(iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/
Wed, 30 Jan 2019 - 1h 08min - 256 - EP073: Establishing Culture in a Team, Our Coaching Philosophy and Books That Changed Our Life
It’s important to get insight from multiple angles when it comes to fitness business, coaching, and succeeding as a team in a small business. To talk more about that, I brought in Vigor Coach, Theo Bowie to help answer your questions on coaching, programming, mindset, business, the things that influence our lives, and everything in between. Theo has been developing and growing within Vigor Ground for close to 6 years now. He has come a long way since he started withy us – from running our Strength Camp and Mobility programs, to contributing a lot on the content side of our business, and becoming an integral part of a special project that we will be launching later this year for fitness professionals; which I will be sharing with you soon. In this episode we keep things real. We share our insights from two angles—coach and business owner—to give you insight on how teams function and what to look out for so you can build the most powerful and connected team possible within your gym or business. This episode is a must listen if you currently run a gym, or have aspirations to open one. IN THIS EPISODE YOU’LL LEARN: 1. A good way to establish trust and culture within your team—on both sides of the coin 2. How we personally define fitness as individuals and how it influences our training and programming 3. An example of how to approach a training program of a long distance runner, and insight into coaching clients 4. The books that drastically influenced our lives, from philosophy to business 5. What I would do/how I would do it if I was starting a gym again 6. Insights on how to “re-start” anything including your diet and training program 7. How to improve retention and create a great experience for clients 8. How we started small group training at Vigor Ground and why we did it And a whole bunch more LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast: https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Theo Bowie Instagram: https://www.instagram.com/theobowie/ Theo Bowie YouTube: https://www.youtube.com/channel/UCv3uYHifqw9H1l51gZ_kd0w Book: Awaken The Giant Within by Tony Robbins): https://www.amazon.com/Awaken-Giant-Within-Immediate-Emotional/dp/0671791540 Book: The Alchemist by Paulo Coelho: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005/ref=sr_1_1?s=books&ie=UTF8&qid=1546935095&sr=1-1&keywords=the+alchemist Book: The Go-Giver - A Little Story About A Powerful Business Idea by Bob Burg: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288/ref=sr_1_1?s=books&ie=UTF8&qid=1546935143&sr=1-1&keywords=the+go+giver
Tue, 08 Jan 2019 - 53min
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