GRC PR 360

Jim Shearer is the Director of Communications at Fox Rehabilitation, a clinician-owned, mission-driven healthcare organization dedicated to improving the lives of older adults. Previously, he worked at MTV Networks, hosting MTV2’s "Subterranean" and VH1’s "Top 20 Video Countdown". He's also the creative force behind "The Brouhaha," a podcast dedicated to the Beastie Boys. On this episode, Jim discusses his journey from MTV VJ to healthcare communications, memorable interviews with David Bowie, Bloc Party, and the Beastie Boys, and how his college students view media differently from previous generations.

Key Takeaways:

- Jim's notable MTV interviews

- Why Gen Z has a much different perspective on media

- The fulfilling part of working in healthcare

Episode Timeline:

1:35Tod won a contest on Jim's podcast

2:35Jim’s early career and goal to meet the Beastie Boys

4:05Jim’s journey from college radio to MTV

4:55Meeting the Beastie Boys and career milestones

7:53Tod interviewed Ringo Starr

9:17Jim interviewed David Bowie

11:50The hardest band to interview

14:20Tips for on-camera presentation and interview techniques

17:09Jim's students have a different concept of media

19:50What are today's kids missing out on?

23:40Transition from media to healthcare communications

27:45What's the most fulfilling part about working in healthcare?

This episode’s guest:

• Jim Shearer on LinkedIn

• FoxRehab.org

• "Live Better Longer" podcast

• The Brouhaha

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Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination. 

Key Takeaways:

- How to use storytelling as a marketing strategy 

- The fascinating history of the San Pedro Fish Market

- Turning your business into a stage

Episode Timeline:

1:30The origin story of the San Pedro Fish Market

5:30Mike's grandfather goes legit

7:30Overcoming permit challenges with community support

10:00The expansion and travel distances of customers

13:20The role of social media and viral campaigns

16:45Launching Kings of Fi$h and content marketing

20:15The impact of viral videos and social media exposure

24:00Building a destination brand through storytelling

27:20Working with Shawn Walchef and the birth of the "Fi$h Factor"

29:45The Aji Advantage for doubling income

32:45The emotional arc of creating something great

34:25How visual storytelling makes Mike a better at business

36:00Turning your business into a stage

37:35Storytelling improves the customer experience

38:09The Red Lobster question

This episode’s guest:

• Mike Ungaro

• SanPedroFish.com

• KingsofFishMedia.com

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Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication.

Key Takeaways:

- How to donate tickets and support veterans

- Effective communication and marketing to veterans

- Vet Tix's mission and history 

Episode Timeline:

2:00Introduction to Vet Tix and 1st Tix's mission

3:45How to donate your tickets

5:30Vets can find tickets in their area

6:00How do vets and first responders get tickets

7:15Why is there a small fee?

9:10Events accessible through Vet Tix

12:40Steve's journey from the Marines into marketing

14:30Servicemen have to be great communicators

16:30Vet Tix's impact

18:30How can companies be more successful marketing to veterans?

22:10What are the qualities that make someone a great leader?

This episode’s guest:

• Steve Weintraub on LinkedIn

• Vet Tix's website

• 1st Tix's website

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Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity.

Key Takeaways:

- Challenges of scaling a business

- Changing organizational mindsets and soundtracks

- Finding the right AI balance

Episode Timeline:

0:00Introduction to Laura Hutfless and her journey

2:20Insights into talent agencies and their cultural influence

5:45Overview of FlyteVu's evolution and scaling challenges

9:20Purpose-driven work and social impact in campaigns

10:20FlyteVu's scaling challenges

12:15Emotional impact of scaling on staff

13:00Changing organizational soundtracks

17:40The meaning behind FlyteVu's motto

19:45Being inspired by young talent

23:22The desire to do good

26:26Balancing leadership and motherhood

31:30Laura's abundance mindset

This episode’s guest:

•Laura Hutfless on LinkedIn

• FlyteVu.com

• FlyteVu on Instagram

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Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations.

Key Takeaways:

- AI legal implications and recent changes

- Building strong legal foundations for agencies

- Intellectual property protection and monetization

Episode Timeline:

1:45 How Sharon chose her focus on IP law

3:40 Interesting clients and creative work in IP law

5:00 Agency legal blind spots and risk areas

6:45 Legal implications of AI in marketing

8:10 Recent legal changes in AI and copyright law

9:20 The parallel between AI regulation and data privacy law

11:00Concerns about AI-generated content and copyright infringement

13:25Future of licensing and copyright in AI

15:45Legal as a profit center for agencies

16:23How smarter contracts protect IP and increase profitability

19:29Tod's copywriting pitches

23:35Conducting a legal audit to eliminate risks

This episode’s guest:

• Sharon Toerek on LinkedIn

•Legal+Creative's website

• The Innovative Agency podcast

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Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. 

Key Takeaways:

- Crafting compelling media pitches

- The growth of the pay-to-play media environment

- Impact of AI in PR

Episode Timeline:

1:30 Is Samiha a coffee or tea drinker?

2:45 What got Samiha interested in PR?

4:00 Emerging trends in PR

5:45 Brands should look into affiliate partnerships

6:45 The emerging pay-to-play market in media

7:30 Editors are pushing back against AI

8:30 The rise of AI on Qwoted

9:20 Whatever happened to human writing?

10:00The rise of pay-to-play on TV 

12:05How to write a great pitch  

13:50Journalists want to write a fun story

15:45How to build a great media list

18:00Talking to college students about AI

19:50Why journalists don't like AI

21:45Samiha's thought leadership philosophy

This episode’s guest:

•Samiha Fariha on LinkedIn

• Golin Ketchum's website

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Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting.

Key Takeaways:

- How brands can expand how they think about podcasts

- Matching brand identity to podcast content

- The incredible value of a branded podcast

Episode Timeline:

2:45 Brands should be more authentic

3:25 Why are podcasts valuable for brand-building

4:55 What is the Cirque Du Soleil podcast about?

8:45 Matching a brand's identity and spirit to a conversation

10:00Why are most branded podcasts boring?

12:00What brands really need to ask themselves when starting a podcast

12:45Rejecting bad podcast ideas

15:30How to make a podcast about insurance

17:45How branded podcasting is like TV in the '50s

18:45Entrepreneurs who want to be entertainers

23:00How to market a branded podcast?

27:00Half of your podcast work should be in marketing

This episode’s guest:

• Jen Moss on LinkedIn

• Email: Jen @Jarpodcasts.com

• JAR Podcast Solutions

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Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.

Key Takeaways:

- The importance of specialization in PR

- The downside of AI in PR

- Crisis communication in commercial real estate

Episode Timeline:

2:00Sarah is a cowgirl

4:10It's good to use a new part of the brain after work

5:00What's happening at SideCar these days? 

7:45Making a permanent change in the community

9:15The importance of specialization in PR

10:30The problem with being a generalist PR firm

12:20SideCar speaks the same language as her clients

13:45What generalists don't know about commercial real estate?

15:33The importance of crisis communication in commercial real estate

17:45PR is becoming more holistic

19:30How AI is changing PR

22:20Tod's rage against the slop

24:40AI can devalue an agency's credibility

26:04Sarah's thought leadership philosophy

This episode’s guest:

• Sarah Cullen on LinkedIn

•SideCar PR's website

• SideCar PR on Instagram

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Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.

Key Takeaways:

- How Julie helped save the Treasury Department $450 million

- The power of thought leadership campaigns

- The current state of women in PR

Episode Timeline:

2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign

3:22Convincing seniors to go direct deposit

5:28The impact of the direct deposit campaigns

7:23What's happening at Julie Lilliston Communications

9:00The power of thought leadership campaigns

10:10The campaigns are focused on media relations

12:00How to prepare executives for media engagement

15:10Components of a successful thought leadership campaign

20:15The state of women in PR and AI's impact

This episode’s guest:

• Julie Lilliston on LinkedIn

• Julie Lilliston Communications on Instagram

• Julie Lilliston's website

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Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio. 

Key Takeaways:

- How Rich wrote "The Not-So Only Child"

- The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM)

- Deep chats with AI

Episode Timeline:

2:35Reactions to Rich's best-seller "The Not-So Only Child"

5:31The importance of time in processing emotions

8:00Dealing with the realization that Rich was like his father

10:20 The healing power of storytelling

12:00The West LA writers group

14:00Rich's breakthrough in writing his memoir

17:40Turning "Not So Only Child" into an audiobook

19:00Rich's philosophical AI conversation

24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station" 

26:11The rise and fall of KLSX

28:00What made KLSX so unique

31:25Why was 97.1 KLSX Los Angeles taken off the air?

33:16What happened when Howard Stern was replaced by Adam Carolla?

This episode’s guest:

• Rich Boerner's LinkTree

• "The Not-So-Only Child: My True Story" on Amazon

• Rich Boerner on LinkedIn

• The Sandbox from Dump Truck Media

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Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow.

Key Takeaways:

- Why podcasting is an incredible educational tool

- How teachers are using podcasting in their classrooms

- What it's like to eat Oprah Winfrey's barley soup

Episode Timeline:

0:00 Introduction to Rich Boerner

3:00 The impact Rich had on Tod's Career

4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey

8:45 Eating lunch with Oprah

12:30Tod's dog hung out at Gwyneth Paltrow's house

13:22The Sandbox: Empowering middle schoolers through podcasting

16:00Learning how to podcast builds kids' confidence

17:00The private podcast network explained

19:50Building communication skills through podcasting

22:40Overcoming barriers in education

24:45The Sandbox gives teachers new options

26:45Kids use podcasting to get things off their chests

27:30Innovative uses of podcasting in education

This episode’s guest:

• Rich Boerner's LinkTree

• Rich Boerner on LinkedIn

• The Sandbox from Dump Truck Media

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Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.

Key Takeaways:

- Why PR's job is to help save jobs

- The difference between marketing and PR

- Translating tech for the layman

Episode Timeline:

2:00Podcasters get bad pitches

2:50What's happening at Kwedar & Co. these days?

4:45How Kwedar & Co.is helping to save jobs

6:30How Lauren helps manufacturing companies create a clear message

7:45Using the "Thread" to find a company's core brand

8:45How Lauren explains ROI in PR

10:45The difference between marketing and PR

12:00PR creates invaluable third-party credibility

14:00Some companies want to keep their PR hush-hush

15:30Taking complex tech narratives and making them easy to understand

19:10The big lessons Lauren has learned hosting her podcast

20:40What's Lauren's thought leadership philosophy?

This episode’s guest:

• Lauren Kwedar Cockerell on LinkedIn

• Kwedar & Co.'s free Internal Communications Assessment

• Kwedar & Co's website

• "The Impatient Entrepreneur" podcast on iTunes

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Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

Episode Timeline:

2:30How hard was the schedule at "The Today Show"?

3:18Dorie's proudest moments working on "The Today Show"

5:00Stem cell controversy

6:00How does a background in journalism help in PR?

7:00How to create a "pitchable" story?

9:25The story of the oyster-catching bird

11:45How to turn press officers into reporters

14:00The importance of well-organized reporting

15:40How to fact-check scientific press releases

17:45How to super-charge media relations during a crisis

19:30Dorie's COVID reporting

21:45Dorie's thought leadership philosophy

This episode’s guest:

• Dorie Klissas on LinkedIn

• Email: Dorie@DorieKlissas.com

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Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. 

Key Takeaways:

- How original research builds credibility

- Why does thought leadership fail?

- Building trust in the AI era

Episode Timeline:

1:25How did Becky get into research? 

4:29The importance of fresh data in B2B marketing

6:08What's happening right now at Redpoint Insights?

9:50How do you turn data into an interesting story?

12:05The signals that build authority

14:30How do you build trust and credibility in the AI era?

17:00Public opinion on AI

17:40Why does most thought leadership fail?

19:00How to make effective thought leadership

This episode’s guest:

•Becky Lawlor on LinkedIn

• Redpoint Insights

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David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.

Key Takeaways:

- How David worked with clients in God, sports, drugs, and education simultaneously

- The Virtuous Cycle of Media Relations

- Executive communication strategies

Episode Timeline:

1:45David's first clients were a diverse group

4:15What was the through line to his diverse group of clients?

6:00What's happening these days at Carve Communications?

9:15What is the Virtuous Cycle of Media Relations?

11:30LinkedIn is a powerful tool for journalists

12:44LLM's love earned media in search results

15:40People search LLMs for used cars

16:45LinkedIn is vital for an executive communication strategy

20:00People who argue on LinkedIn

21:30David's thought leadership philosophy

This episode’s guest:

• David Barkoe on LinkedIn

• Carve Communications

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Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.

Episode Timeline:

1:40Vince's Transition from journalism to healthcare PR

4:00Vince's favorite stories that he's covered

6:15How journalism skills benefit PR strategies

8:25Overview of Sunrise Health Communications

11:50Common mistakes in healthcare PR messaging

13:15Why clients sometimes screw up their own messaging

14:25Tips on how to get earned media through press releases

17:25Vince's quarterly press releases

20:00Wall Street Journal hops on the story

22:05WeatherBug's fantastic press release

24:45Vince's thought leadership Philosophy

Key Takeaways:

- Why press releases with strong data and visuals get top-tier media coverage

- Relationships with journalists are crucial for healthcare PR success

- Why being a journalist is a big help in PR

This episode’s guest:

• Vince Galloro on LinkedIn

• Sunrise Health Communications on LinkedIn

• Sunrise Health Communications' website

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Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. 

Key Takeaways:

- Building B2B credibility

- The Trust Engine Framework 

- Crafting quality thought leadership

Episode Timeline:

1:25Josh's journey from trading floors to PR

4:00The steps to finding your unique talents

4:45What's happening at Propllr?

5:50Understanding deep tech

7:24Two levels of B2B technology

8:00The Trust Engine Framework for building credibility

9:30Why is credibility so important in the AI era?

11:40Setting yourself apart in the world of AI

13:30The importance of Josh's long-form content team

16:35Why is community important when building credibility?

18:50How does Propllr maximize AI search

21:30How SEO changes will shift business dynamics

23:45Josh's thought leadership philosophy

This episode’s guest:

• Josh Inglis on LinkedIn

• Email: Josh@Propllr.com

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Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."

Key Takeaways:

- Communicating complex tech and AI ideas

- What it's like to be on "Wheel of Fortune"

- Lessons learned at Amazon

Episode Timeline:

1:25Matt's appearance on "Wheel of Fortune"

3:35How do you get on "Wheel of Fortune"?

5:40 What are the buzzers like?

7:00What's happening these days at Quest Software?

9:20The ramp-up in learning about AI

11:20How does Matt stay on top of developments in tech?

13:00 The joy of cooking

13:45How to make complex tech ideas digestible for the general public?

16:16Sports writing is more complex than it looks

19:15What were the biggest lessons Matt learned at Amazon/AWS

23:30The importance of being a humble learner

24:45Matt's thought leadership philosophy

This episode’s guest:

• Quest's website

• Quest on LinkedIn

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Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies. 

Key Takeaways:

- The transition from sports journalism to PR

- How to build credibility

- How to build great thought leadership

Episode Timeline:

0:00Introduction to Scott and his background

2:25Scott's experience covering the Super Bowl

5:50Tod covered a Ringo Starr album release

7:20Scott's favorite play-by-play announcers

10:20How did Scott transition from journalism to PR?

11:55What's happening at Launch Pad these days?

13:15How do journalism skills translate to PR?

14:30Why you should never miss a deadline

16:35Scott's approach to pitches

21:30Scott's thought leadership philosophy

24:00Issues in private credit markets

This episode’s guest:

•Scott Braswell on LinkedIn

•LaunchPad Creative

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Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline.

Key Takeaways:

- Message discipline and trust in crisis

- Developing crisis communication plans

- FEMA crisis communications certification 

Episode Timeline:

1:45What's it like to be the calmest person in the room?

2:45What does it mean to be FEMA-certified in crisis communication?

5:30 The ins and outs of a FEMA command center

7:00How does being an engineer help with crisis communication?

8:20The importance of message discipline

9:45Do you understate or conflate the problem?

12:00 The biggest mistake you can make in a crisis

13:30Getting everyone on the same page in a crisis

16:30How to create a crisis preparedness plan

21:30The psychology of crisis communications

This episode’s guest:

• Chris Jones of Pierpont Communications

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Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. 

Key Takeaways:

- Strategies for on-the-ground activation during the 2028 Olympics

- Building international partnerships and navigating cultural nuances

- How to have a healthy and productive professional life with your spouse

Episode Timeline:

0:40Introduction to Ryan Bowling 

2:00Preparing international organizations for the Golden Decade of Los Angeles sports

3:00How Ryan delivers thrills

5:00How to find a brand's story 

6:30 What do you want the audience to feel?

8:30International brands need to leverage this moment

9:15Why is F1 having a surge in popularity?

10:35Telling the amazing Paralympic stories

11:45Ryan's international team

14:40How will LA's major venues be involved at the Olympics?

16:00How to work with your spouse

19:46Ryan's thought leadership philosophy

This episode’s guest:

•Ryan Bowling on LinkedIn

•Thrill Communications

• Local Action Marketing

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Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Key Takeaways:

- Strategies for brand visibility in AI search

- The role of social media and user-generated content in AI visibility

- AI search market share and trends

Episode Timeline:

1:25The evolution of AI in search

2:50 What's happening at DKC Analytics these days?

4:00What are the most popular AI search engines?

5:00Tod was fooled by an AI hallucination

6:10DKC's AI Evolution search strategy

8:15The first steps in creating an AI strategy

9:15AI search loves Reddit

12:45AI is pulling from non-traditional sites

16:40Basic practices for AI search

18:05Does Google squash AI content?

21:20How do people get a free audit from DKC?

This episode’s guest:

• Apurva Sarkar on LinkedIn

• DKC Analytics

• For a free trial email: Apurva Sarkar@DKCNews.com

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Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.

Key Takeaways:

- The role of PR in supporting journalism

- The future of journalism

- Challenges in online publishing and content distribution

Episode Timeline:

1:00 Erin is a voracious reader

4:45PR needs to take responsibility as journalism struggles

7:15The importance of sponsored content

9:30Sponsored content shouldn't read like an ad

10:15Audiences don't mind sponsored content

11:10What does the future of journalism look like?

13:30The advantage of smaller outlets

14:10Problems facing online publishing

17:15Hope for the future of online publishing

18:45Why do journalists have an advantage in PR?

21:00Tod's thoughts on press releases

25:00Erin's thought leadership philosophy

This episode’s guest:

• Erin Dolin on LinkedIn

• The Fletcher Group

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David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups. 

Key Takeaways:

- Current hiring needs in aerospace and defense

- Stealth mode startups and their strategic planning

- The role of AI in recruitment and industry innovation

Episode Timeline:

1:55Life as a Boston sports fan in Southern California

3:50Current Trends in aerospace and defense hiring

6:30Innovations in space technology

8:00How David stays on top of technology

10:20What is stealth mode for startups?

13:30What are the current hiring needs in aerospace and defense?

15:50Why do we need more propulsion engineers?

17:45How is AI changing hiring processes?

22:56Character traits of a great leader

This episode’s guest:

• David Dickey on LinkedIn

• The Patriot Group

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Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars. 

Key Takeaways:

- Humanizing complex technology through storytelling

- The advent of quantum computing 

- Taking a stand in thought leadership

Episode Timeline:

1:20 Stephen's favorite albums and music tastes

5:30 Current projects at Rubenstein PR

7:15 Unveiling the flying car and future tech

9:00 Media diet and staying informed in tech

11:02 Humanizing high-tech ideas for the public

14:10 Explaining quantum computing to a lay audience

16:36 The role of room temperature in quantum tech

18:26 Effective pitching and building media relationships

25:10 Thought leadership philosophy and taking a stand

This episode’s guest:

• Stephen Francy on LinkedIn

• Rubenstein PR's website

• Stephen Francy on X

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Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.

Key Takeaways:

- Adam's transition from agency life to independent consulting

- Crafting compelling brand stories

- Effective podcast pitching strategies

Episode Timeline:

0:45 Introduction and Tod Perry's background

2:25 Adam Belmont's background and expertise

3:30 Adam met his wife on JDate

4:50 Motivations for going independent

7:25 Work-life balance and location flexibility

8:30 Adam Belmont's biggest success as a solo act

10:00 Building a trusted network of collaborators

13:00 How Adam helps clients book on top podcasts

15:00 The value of long-form storytelling in podcasts

16:30 Discovering a brand's story

19:00 Creating scroll-stopping social media content

22:30 Adam's thought leadership philosophy 

25:20 Analyzing the McDonald's CEO burger incident

This episode’s guest:

• Adam Belmont on LinkedIn

• A to B Strategies on LinkedIn

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Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.

Key Takeaways:

- B2B PR strategies for tech companies

- Working with high-growth companies

- Using awards to showcase growth

Episode Timeline:

1:10Jodi's Google problem 

2:25Overview of Classic Bart PR's client focus and recent successes

4:05Jodi's approach to client selection

5:10All of Jodi's clients are high-growth companies

6:20How the INC 5000 companies are chosen

7:45Awards are great for AI search

10:30 When should startups start paying for PR?

12:30Finding a company's unique story

17:00Jodi's B2B software PR tactics

19:30 The importance of reusing content

22:30 Jodi's thought leadership philosophy

This episode’s guest:

• Jodi Holzband LinkedIn

• Classic Bart PR + Communications

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Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.

Key Takeaways:

- The rise of collectives and trusted partner networks

- How AI is changing the agency landscape

- How collectives allow agencies to be flexible

Episode Timeline:

1:15What are collectives and why are they important?

3:00The benefits of pre-built relationships and seamless onboarding

5:00Factors driving the rise of collectives in the agency space

6:25The impact of AI on agency models and services

7:25How Collective OS matches agencies with synergistic partners

9:27The role of AI in partner matching and collaboration

10:55Typical users of Collective OS and their agency sizes

12:20Gaps in services and emerging client needs

14:00 Can agencies still brag about using AI?

17:12The origin story of Collective OS

20:45Why agencies are shrinking and the shift towards specialization

24:25Jason's thought leadership and insights

This episode’s guest:

• Jason Flack on LinkedIn

• Collective OS's website

• @FlackThought on X

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Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.

Key Takeaways:

- How to create a successful newsletter

- Why AI is no longer a differentiator

- Effective crisis communication strategies

Episode Timeline:

1:30 Why newsletters should be niche 

3:50 Who is Yury's target audience?

4:55 Yury's favorite fact

6:10 Why companies shouldn't boast about using AI

9:15 The average person's impression of AI

10:45 When should startups start investing in PR?

13:25 A PR freelancer's first look at a startup

15:45 How to place stories into top-tier media

20:20 The future of journalism

22:00 Journalists need to develop their own brands

23:35 Yury's approach to crisis management

This episode’s guest:

• Yury Molodtsov on LinkedIn

• MA.Family 

• Yury on X

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Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. 

Key Takeaways:

- Developments in space exploration

- How RocketPy helps engineers simulate launches

- How Rodrigo balances entrepreneurship and science

Episode Timeline:

00:00Introduction to Rodrigo Schmitt

1:50Tod is learning about astrophysics

2:45Backpacking the Grand Canyon

5:55Exciting developments in space exploration

7:00Legal and ethical aspects of space resources

8:00AI's role in space

11:20Star trackers and space navigation using stars

13:07RocketPy: Rocket simulation and safety in space competitions

15:35RocketPy's future

18:40Mars Mission desert research stations

21:40How Rodrigo finds balance between entrepreneurship and science

This episode’s guest:

• Follow Rodrigo Schmitton LinkedIn

• RocketPy's website and Instagram

• Stellerian on LinkedIn

• Purdue's Mars analog research facility

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Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.

Key Takeaways:

- Crisis communication best practices

- The impact of AI and ChatGPT on PR

- Matt's belief in community involvement 

Episode Timeline:

0:00Introduction to Matt Levinson and his background

1:35Matt's passion for Liverpool FC

3:30Liverpool's rivals

4:50Trip to Liverpool during COVID-19 and its timing

7:30Overview of O'Connell and Goldberg PR

8:55Digital transformation in PR: From media pitching to AI

10:50The importance of press releases and digital outreach in modern PR

12:50Community work and real estate development in Florida

17:00Path to College: Supporting low-income students in higher education

20:20Balancing community service with a busy professional life

22:20Crisis communication lessons: Acting swiftly and calmly

25:15Handling emergencies: The importance of accurate information and calm leadership

This episode’s guest:

• Matt Levinson on LinkedIn

• O'Connell and Goldberg PR

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Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book:The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud. 

Key Takeaways:

- What is the "Hollow Man" crisis?

- How to be a sustainable leader

- Red flags for fraud

Episode Timeline:

00:00Introduction to Kenyada Meadows

1:30Becoming a sustainable leader

3:00How burnout led Kenyada to make big changes

6:20Understanding the Hollow Man Crisis

8:20How men are dehumanized

10:30Addressing the Hollow Man Crisis

13:40How Tod's parents affected his career approach

15:15The problem of gender imbalance

18:45The importance of present parenting

21:00Nonverbal communication and building trust

23:20The Harvard three-step trick to likability

24:45Red flags for fraudsters

This episode’s guest:

• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon

• Kenyada Meadows on LinkedIn

• Executive ParentCompany's website

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Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. 

Key Takeaways:

- F1's appeal to luxury consumers

- Cultural power is about shaping what people care about

- Current state of PR

Episode Timeline:

1:20Introduction to Danielle Mileno and her love of sports

2:40Danielle's work with Manchester United

4:45What's happening these days at M&C Saatchi?

5:45The rise of F1 and its appeal to luxury consumers

8:45Navigating a fragmented media landscape

10:15Building authentic relationships in micro communities

12:35Finding the right influencers for brand authenticity

14:50The amazing appeal of Shaquille O'Neal

17:35Cultural power should be the ultimate KPI

19:35Tying cultural power back to the bottom line

21:30PR is all about relationships

23:00Danielle's thought leadership philosophy

This episode’s guest:

• Danielle Mileno on LinkedIn

• M&C Saatchi Sport & Entertainment North America

• M&C Saatchi Sport & Entertainment North America on Instagram

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Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. 

Key Takeaways:

- Mentorship and sponsorship are crucial for young professionals

- AI is a tool, but critical thinking remains vital

- ForceLabor.ai aims to combat modern slavery in supply chains

Episode Timeline:

0:00 Introduction to Kody 

2:00 Kody's relationship with Fast Company

4:30 What's happening at Exiger

6:15 How Exiger is bringing transparency to the supply chain

7:15 Exiger's mission

9:15 Exiger's work on identifying slavery in the supply chain

10:15 Supply chain challenges in the current political climate

13:10 The power of clear communication in AEO

15:30 Short vs. flowery texting

18:55 Internal shifts in PR caused by AI

20:00 Mentoring junior PR people in the AI era

23:00 Why critical thinking is more crucial than ever

25:45 Kody's thought leadership philosophy

This episode’s guest:

• Kody Gurfein on LinkedIn

• Exiger on LinkedIn

• ForcedLabor.AI

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Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.

Key Takeaways:

- AI's effect on the comms world

- Keeping up at a time of rapid change

- Leadership in the age of AI

Episode Timeline:

1:45The genesis of 'Relentless Impact' and what it says about change

3:45Navigating change in the modern comms workforce

7:05The role of AI in marketing and PR

10:10Historical periods of change

13:20 AI for online publishing

15:50The "Relentless Impact" mindset explained

18:46Finding signal in the noise

23:12How being diagnosed with ADHD led to his new framework

23:55Leadership in the age of AI

25:10Conclusion and call to action

This episode’s guest:

• Pete Gosling on LinkedIn

• Pick up a copy of'Relentless Impact' at DesignTech.AI

• Follow Gosling Media at GDS.Pro 

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Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.

Key Takeaways:

- How a sense of style can help you with personal branding

- The current state of the retail economy 

- Navigating Google's tricky algorithms

Episode Timeline:

0:00Introduction to Barrett Wertz

2:30How can the average guy develop a sense of style?

4:00 How creating a personal style helps your brand

5:30 Creating commerce content at the New York Post

9:00Choosing which products the Post highlights

11:30 Comparing and contrasting different products

12:30 What's the secret to a great gift guide

16:30How to manage a writing team

20:45How to understand Google from an Editorial perspective

23:55 Content used to be based on merit

24:30What does Barret's work tell him about today's economy?

This episode’s guest:

• Barret Wertz on LinkedIn

• The New York Post on Instagram

• The New York Post on X

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Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape. 

Key Takeaways:

- Why PR is essential for startups

- The key pivot startups need to make

- Why personal relationships are important in the AI era 

Episode Timeline:

0:00Introduction to A/M Partners

3:00Communicating PR for startups

5:30The importance of cohesive messaging

7:25 How to find the story

9:55Navigating AI's impact on communications

11:00The role of relationships in PR

16:45Why early-stage companies need PR

18:13Challenges in PR and advertising

24:30Thought leadership in PR

This episode’s guest:

• Aaron Berger on LinkedIn

• A/M Partners on LinkedIn

• A/M Partners website

• Email: Aaron@AM.Partners

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Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.

Key Takeaways:

- Why comms hiring is back post-COVID

- How AI is affecting the comms job market

- How to kill it in your next job interview 

Episode Timeline:

0:00Introduction to communications hiring trends

3:00The impact of AI on communications hiring

6:10Current trends in communications hiring

8:40How to know if someone is a good fit

10:40 The candidates everyone is looking for

12:15Navigating the job market Post-COVID

15:20Preparing the next generation for the workforce

18:10The importance of emotional intelligence

21:15Thought leadership in communications

This episode’s guest:

• Brooke Kruger on LinkedIn

• KC-Partners.com

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Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. 

Key Takeaways:

- Mike's past work as an NFL field producer

- The importance of keeping your great employees

- How AEO is changing brand management 

Episode Timeline:

2:15 What is the NFL's streaming strategy?

4:45 The NFL's most intense fans

7:00 How did Mike help UPRoar scale to a national agency?

10:30 How does your culture change after 20 employees?

14:00 Mike's four-year strategy to scale his company for sale

17:00 Why AI can only do so much

19:15 How HyperIce grew to a $2 billion company

24:40 How is AI changing brand management 

29:00 Does AEO change messaging?

30:30 Mike's thought leadership philosophy

This episode’s guest:

• Mike Harris on LinkedIn

• Uproarpr.com

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Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.

Key Takeaways:

- Balancing human and artificial intelligence in PR

- Creating new workflows with AI

- Where AI writing comes short 

Episode Timeline:

0:00Introduction to Intelligent Relations and Tim Gray

2:48The Role of AI in PR at Intelligent Relations

4:45 How we've rapidly changed our views of ChatGPT

5:59Creating a new workflow around AI

6:45The client experience at Intelligent Relations

7:45How Preston creates AI pitches

10:30How AI affects junior-level PR people

11:30How has Intelligent Relations changed over 7 months?

12:22Balancing human and artificial intelligence

14:00Where AI writing falls short

16:00How to make a story stick

17:45How to get Tod to read your pitch

17:41Tim's thought leadership philosophy

This episode’s guest:

• Tim Gray on LinkedIn

• Intelligentrelations.com

Your host: Tod Perry

• Follow Tod Perry on LinkedIn

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•Learn more about Tod

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G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. 

Key Takeaways:

- How law and PR are related

- The problem of C-suite loneliness

- Reputation management in the AI era

Episode Timeline:

1:20 The challenges of running a company out of Indonesia

2:50 What's happening at Association GC?

3:50 How does his law experience help with PR communications?

6:15 Why emotion matters in court

7:15 Lawyers who have really impressed G.C.

9:35 G.C.'s relationship with his father, a judge

10:05 How can brands manage their reputation in the AI era?

11:30 How to fix your problems before they start

13:30 How AI is muddying our perception of reality

15:00 Why C-suite loneliness is a big problem

17:00 How to move off the plateau

19:30 The art of listening

22:00 Being likable

23:45 G.C.'s thought leadership philosophy

This episode’s guest:

• G.C. Murray II, Esq. on LinkedIn

• Association.Law

• G.C. Murray II, Esq. on Facebook

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Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. 

Key Takeaways:

- Keys to cultural competence

- A look inside the world of voice-over acting

- The inspiration for SociosPR

Episode Timeline:

1:45 Why voice acting is harder than most people think

4:20 AI is taking voice acting jobs

7:00 What's happening at SociosPR these days

8:20 The inspiration for SociosPR

10:50 The importance of cultural competence in 2025

13:10 What is cultural competence?

14:20 Should PR people use the term Latinx?

17:05 Dead giveaways that some PR isn't culturally competent

19:45 Is ChatGPT good at translations?

22:50 Understanding the diversity within the Hispanic community

24:20 Lilly's thought leadership philosophy

This episode’s guest:

• Lilly Cortes Wyatt on LinkedIn

• SociosPRAgency.Com

• SociosPR on LinkedIn

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Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.

Key Takeaways:

- Why earned media is becoming more important than ever

- Keys to successful influencer campaigns

- AI is making PR ethics more important than ever

Episode Timeline:

1:45 Tod and Kylie are both getting over colds

3:00 What's happening at Finch Media?

4:00 The importance of earned media in 2025

6:00 How does the need for earned media benefit media outlets?

7:30 The importance of brand consistency in the AI era

9:25 The 3 tensions between influencers and organizations

13:30 Spokespeople can be a surprise

16:00 What are the qualities of an effective influencer

17:15 Do AI influencers matter?

20:00 PR practitioners are always adapting to technology

21:30 What are Kylie's students' ethical concerns

26:04 How Kylie helped her sibling, Chelsea, promote their short film

28:00 What's Kylie's thought leadership philosophy?

This episode’s guest:

• Kylie McMullan on LinkedIn

• Finchmedia.ca

•Finch Media on LinkedIn

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Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.

Key Takeaways:

- An introduction to change management

- How the loss of junior-level employees will affect PR

- Keith's approach to thought leadership

Episode Timeline:

1:30 Keith's love of "Calvin and Hobbes"

4:00 What's happening at Modig Group?

5:45 The growing field of change management

7:45 Creating key messages in change management

9:30 Coca-Cola's AI ad

11:15 Why are agencies focusing on affordable PR

13:45 The rise of smaller agencies

16:15 Why smaller agencies have more skin in the game

18:00 The problems of losing junior-level employees in PR

22:00 Why Tod cringes at some AI talk

22:45 Keith's thought leadership philosophy

This episode’s guest:

• Keith Bowermaster on LinkedIn

• ModigGroup.com

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In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.

Key Takeaways:

- Why earned media is crucial for AI visibility and brand reputation

- Niche outlets are becoming more important in PR strategies

- The future of journalism in the AI era

Episode Timeline:

2:00Muck Rack's new tool: Generative Pulse

4:35 What does Generative Pulse look like for a client?

6:45Generative Pulse helps in a crisis

7:30How has AI changed the PR world and beyond in the past 18 months?

8:30People are using AI for retail purchases

10:22Muck Rack's AI search study insights

12:30Why does AI love learned media?

14:15ChatGPT's initial shortcomings

15:50Strategies for increasing AI visibility

21:00Crisis management with AI Tools

22:40Introduction to AI agents

25:30Building the ultimate agent

28:40The future of journalism and AI

This episode’s guests:

• Linda Zebian on LinkedIn

• Matt Dzugan on LinkedIn

• Muck Rack's free report at GenerativePulse.AI

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In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts. 

Key Takeaways:

- The agency has worked on true crime stories to help families seek justice

- Thought leadership should be educational, not promotional

- How a surprise career turn inspired Melissa to create Vigilante

Episode Timeline:

1:30 How Vigilante is using PR to bring justice for Megan Trussell

4:10 How Vigilante got involved in the Trussell case

5:30 How a shocking career turn inspired Melissa to create Vigilante

8:00 Forging a new path for PR

9:30 Why are a lot of agencies stuck in their ways?

11:15 Why senior-level PR people need to be involved on every level

13:30 Melissa's favorite campaigns

15:30 New ways of approaching journalists

17:15 How does Vigilante defy the odds

19:45 The band Melissa has seen over 400 times

22:30 Melissa's thought leadership philosophy

This episode’s guest:

• Melissa Christensen on LinkedIn

• Vigilante PR on LinkedIn

• Email: Melissa@Vigilante-PR.com

• PR Unplugged

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In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters. 

Key Takeaways:

- Memorable promotional products can create lasting impressions and connections

- How trade disruptions have impacted the promotional products industry

- The importance of positive leadership

Episode Timeline:

0:00Introduction to PPAI and Drew Holmgreen

2:00The scope and impact of the promotional products industry

4:20Understanding branded merchandise

6:54The emotional connection of promotional products

9:45Integrating merch with digital campaigns

11:45The revenue potential of merchandising

13:00Howard Stern's aversion to promotional products

13:52Memorable promotional products and their impact

18:00Common mistakes in merchandising

20:25The creative side of the promotional products industry

22:00Navigating trade disruptions

27:40Thought leadership philosophy and positive leadership

This episode's guest:

•Drew Holmgreen on LinkedIn

• PPAI.org

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Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.

- How purpose-driven organizations can stand out in today's climate

- Why organizations should focus on genuine causes rather than trends

- How AI companies pull their data

Episode Timeline:

0:00Introduction to Paul Cohen and Attention Comms

2:00Transitioning to Attention Comms

3:40The Importance of purpose-driven communication

5:40Authenticity in social justice messaging

7:50Attracting attention vs. media coverage

11:35The role of authenticity in leadership

15:50The role of AI at Attention Comms?

17:10How AI companies pull their data

19:10Paul's pitching secrets

This episode’s guest:

• Paul Cohen on LinkedIn

• AttentionComms.com

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Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.

- Unique advantage that PR has in AI search

- The difference between AI and organic search

- The current state of US tourism

Episode Timeline:

1:30 Julie reflects on 30 years in PR

2:35 Staying informed on top of the rise of AI search

3:50 A searchable podcast database

4:45 The decline in organic search traffic

6:00 How does AI search change the world of journalism?

8:00 Optimizing your brand for AI search

10:50 How thought leaders can adapt to AI

13:35 Which sites are favored by AI search

16:00 How is (W)right On implementing AI?

19:00 Julie's recent acknowledgements

21:30 Changes in US tourism

22:30 Julie's thought leadership philosophy

This episode’s guest:

• Julie Wright on LinkedIn

• WrightOnComm.com

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Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances. 

Key Takeaways:

- Amplify specializes in positioning lawyers as thought leaders

- The benefits of non-traditional media outlets

- The ins and outs of cruise law

Episode Timeline:

0:00Introduction to Bridget Mercuri and Amplify

3:30The importance of earned media in law

6:10Building relationships with reporters for effective PR

9:20Humanizing lawyers and their stories

12:00Preparing clients for media appearances

14:30How can good PR solve current problems in the legal industry

15:50Exploring non-traditional media outlets

18:00The ins and outs of cruise law

21:30Bridget's thought leadership philosophy

This episode’s guest:

•Amplifyforlawyers.com

• Email: Bridget@Amplifyforlawyers.com

• Email for lawyers: LFG@Amplifyforlawyers.com

• Amplify for Lawyers on Instagram

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Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.

Key Takeaways:

- How to prep authors for interviews

- How to promote books through TikTok 

- How to connect books to current events

Episode Timeline:

0:00Introduction to Wild Bound PR and Julia Drake

1:30The journey from film to literary PR

4:00Successful Wildbound campaigns

6:00 The myth of inspiration

7:25Differences between traditional PR and publishing PR

8:50Creating conversations around books

10:30Preparing first-time authors for PR

13:35The success rates for book publishing

15:00The impact of social media on Book promotion

16:25The ins and outs of BookTok

19:45Client expectations vs. reality in publishing PR

22:05What sets Wildbound apart

24:30Julia's thought leadership philosophy

This episode’s guest:

• Julia Drake on LinkedIn

• WildboundPR's website

• Wildbound PR on Instagram

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Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.

Key Takeaways:

- The state of luxury brands in 2025

- How Jennifer started her own agency

- The basics of crisis management

Episode Timeline:

1:45Introduction to Jennifer Adler and Adler PR

2:45How to choose a luxury influencer

4:45How are luxury brands positioning themselves in today's economy

7:25Has the idea of luxury changed over the past 20 years?

9:10How does Jennifer keep her finger on the pulse

10:00Preparing clients for a crisis

12:00The Coldplay debacle crisis

15:15The importance of a cool head in a crisis

17:00The quote that inspired Jennifer to start her own agency

20:20Lessons Jennifer learned hosting the "Earn It" podcast

22:00Working with Medieval Times

25:22Jennifer's thought leadership philosophy

This episode’s guest:

• Jennifer Adler in LinkedIn

• Adler Public Relations

• Adler Public Relations on Instagram

• "Earn It" podcast

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Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast,"Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.

Key Takeaways:

- How PR people can do more with less

- Clearing up PR misconceptions

- How to build a personal brand

Episode Timeline:

0:00    Introduction to Lexi Smith and Growth Mode

2:03    Why PR agencies are being asked to do more with less

4:10    PR is having a hard time defining itself in the new era

5:10    People need to be educated about PR

8:00    Mistakes people make in personal branding

11:00  The "why" of your personal brand

13:15 Taylor Swift's marketing brilliance

14:30  Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast

17:15 Tod's pitch preferences

19:30 Lexie's work with Everyday Action

23:25 Lexie's thought leadership philosophy

This episode’s guest:

• Lexie Smith on LinkedIn

• Growth Mode's website

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Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background. On this episode, she reflects on her time reporting on the front lines of the COVID-19 pandemic and her transition into PR, where she believes in delivering exceptional PR services at a competitive price. Alexandra also shares her approach to educating clients about common PR misconceptions, the importance of strong media training, and the valuable lessons she’s gained through her podcasting journey.

Key Takeaways:

- Why PR should be affordable

- Alexandra's front-line COVID reporting

- How to be a bold thought leader

Episode Timeline:

2:40 Alexandra's front-line COVID reporting

5:15 Alexandra on "Good Morning America"

7:25 Delivering good PR at a great price

9:40 How people overpay for PR

11:55 How Alexandra's experience as a reporter helps her in PR

13:30 The power of a great soundbite

15:00 Educating new PR clients

16:15 Media training dos and don'ts

18:40 Verbal crutches

21:20 Being authentic in media appearances

22:40 Lessons Alexandra has learned from hosting her podcast

25:25 Alexandra's thought leadership philosophy

This episode’s guest:

• A to Z Communications' website

• Alexandra Zendrian on LinkedIn

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Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.

Key Takeaways:

- Why credibility is crucial

- How AuthorPrime helps creators turn their work into books

- Brian's upcoming book "Credibility Marketing"

Episode Timeline:

1:45 The uncertainty of the current state of PR

3:30 AI uncertainty

5:30 The PR turnaround

6:45 Ways in which AI isn't cutting it

8:00 The volatility in the current economy

11:28 Brian explains AuthorPrime

14:45 The AuthorPrime process

18:00 Who is creating books from their content?

20:00 What is a false sense of credibility?

22:00 Brian's upcoming book

26:20 The biggest lesson Brian has learned from his podcast

This episode’s guest:

• Brian Hart on LinkedIn

• @BrianHartPR on X

• Flackable / Author Prime

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Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible. Here, she and host Tod Perry discuss SureCo’s Individual Coverage Health Reimbursement Arrangement (ICHRA), which gives employees greater control over their healthcare. Lindsay also discusses the importance of clear communication in healthcare marketing, the role of AI, and the future of innovation.

Key Takeaways:

- Lindsey's transition from beauty editing to healthcare marketing

- An introduction to ICHRA

- Consumer-focused marketing strategies

Episode Timeline:

1:00    Lindsey's former career as a beauty editor

4:00    Transitioning from beauty to healthcare marketing

8:00    Understanding ICHRA and SureCo

9:20    The role of AI in marketing

10:45 Troubles with AI

12:30 Navigating healthcare terminology

15:30 Common mistakes in healthcare marketing

17:45 Positive things to look for in healthcare

20:45 ICRA gives consumers more choices

23:20 Lindsey's spice thought leadership philosophy

This episode’s guest:

·        Lindsey Unterberger on LinkedIn

·        Lindsey Unterberger on Instagram

·        SureCo's newsletter (talk ICRA to me)

·        SucreCo ICHRA 101 

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Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.

Key Takeaways:

- Authenticity is crucial in engaging with fandoms

- How improv classes can help with PR

- The evolution of Motiv

Episode Timeline:

1:30 Kat's improv experience

3:45 How can improv experience help in PR?

6:15 Improv helps you understand perspectives

7:00 The importance of being strategic with pitches

9:00 The Motiv story

11:00 Motiv's name change

13:30 Kat's relationship to nerd culture

17:00 Actors who are disingenuous about their fandom

17:45 You have to be transparent with fandoms

18:45 What do other agencies get wrong when working with fan culture

23:20 How to match influencers and brands

26:10 Kat's thought leadership philosophy

This episode’s guest:

• Kat Jones on LinkedIn

• Motiv's wesbite

• MotivPR on Instagram

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Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.

Key Takeaways:

- PR lessons from stand-up comedy

- The enduring power of local media

- Why AI loves earned media

Episode Timeline:

1:45 How has stand-up comedy helped Doug's PR career?

2:50 Finding your voice in comedy

5:00 How Doug's TV background helps him prepare his clients for media appearances

7:45 PR's influence over newsrooms

10:35 How to be authentic in media appearances

13:00 Mistakes people make when appearing on TV from home

16:15 How does AI increase revenue from earned media

18:45 Why does local media show up prominently in AI search?

23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…” 

25:45 Doug's thought leadership philosophy

This episode’s guest:

• Doug Simon on LinkedIn

• Email: DougS@DSSimonMedia.com

• “PR’s Top Pros Talk…” podcast

• DSSimon's website

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Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.

 Key Takeaways:

- The future of streaming

- The future of content modernization

- Challengers in providing streaming content

Episode Timeline:

1:30 Tod remembers ON TV

2:30 What does "Ingest once, deliver everywhere" mean?

4:25 What content companies really want

6:10 The differences between traditional broadcasting and streaming

8:30 What separates Comcast from other companies

9:30 What does the future of streaming look like?

12:30 How does Mitch stay on top of new technology?

14:20 What are Comcast's advantages for content creators?

15:30 New ways of monetizing content

19:00 Past technologies that have failed

22:30 HD radio

This episode’s guest:

• Mitch Askenas on LinkedIn

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On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.

Key Takeaways:

- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI

Episode Timeline:

2:40  How to come up with podcast ideas

4:00  Why is Taylor Swift a great marketer?

5:40  How Spin Sucks grew from a blog to a movement

7:40  Why ethics is the backbone of Spin Sucks

9:50  How to define results with a client

11:00 The PESO model

13:50 The importance of creating authority and trust

14:40 Gini on thought leadership

17:40 Gini's thoughts on AI

This episode’s guest:

·    Gini Dietrich on LinkedIn

·    The Spin Sucks website

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Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.

 Key Takeaways:

- PR strategies for AI search

- Performance-based billing in PR

- The importance for PR people to be open-minded

Episode Timeline:

1:30 What's it like working from Aruba?

4:15 Tod's time in Cuba

5:30 The Montreal/Long Beach connection

7:30 What separates Proper Propaganda from other PR firms

8:30 The benefits of paying on performance

11:00 AI search optimization for PR

13:00 Optimizing for bots

18:00 It's time to reconsider some legacy media sites

19:30 Non-traditional sites are popping up in AI search

20:30 The importance of being open-minded

25:00 Jackson's thought leadership philosophy

This episode’s guest:

• Jackson Wightman on LinkedIn

• Proper Propaganda's website

• Email Jackson@Properpropaganda.net

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Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.

 Key Takeaways:

- Why teamwork is essential for success

- The importance of continuous learning

- The convergence of AI and cybersecurity

Episode Timeline:

2:00 Lessons Karen learned from growing up in a large family

4:30 What does dinner look like in a family with 11 kids?

5:50 How does growing up in a large family help in your professional life?

7:25 The importance of teamwork

8:15 New and exciting things happening at GRC

9:00 Current trends in cybersecurity and AI

11:00 The evolution of cybersecurity threats

14:00 How remote work created new security threats

17:30 How do you stay current on tech developments?

20:00 The importance of continuous learning

21:30 Karen's approach to thought leadership

This episode’s guest:

• Karen Sorenson on LinkedIn

• Global Results Communications on LinkedIn

• Global Results Communications on Instagram

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Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.

Key Takeaways:

- The growing world of flag football

- The future of the gig economy

- The AI arms race

Episode Timeline:

1:50 Captjur Sports' involvement in Olympic flag football

4:15 Legal challenges with NIL

6:30 Pressure is on the NCAA

9:15 Flag football's expansion

12:00 Recent developments in the gig economy

15:15 The importance of diverse AI ecosystems

20:30 CPU vs. GPU computing

21:50 The AI arms race with China

24:00 What's the moonshot in the AI arms race?

27:00 Do consumer AI products give a false representation of its capabilities?

This episode’s guest:

• Bob Bilbruck on LinkedIn

• Captjur's website

• Email at: info@Captjur.om

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Jennifer Avril, a communications professional specializing in strategic and effective change for both corporations and nonprofits, is a Senior Account Manager at Warner Communications. In this interview, she discusses the importance of effective communication in addressing climate change, how regulations can create opportunities, and the role of thought leadership in PR. She also shares stories from the summer she spent working on feminist activist Kate Millett’s farm, as well as her contributions to a new e-book on movement communications and advocacy.

 Key Takeaways:

- Lessons learned on Kate Millet's farm

- How to effectively discuss climate change

- Regulatory changes can create opportunities

Episode Timeline:

1:45 Jennifer's time on Kate Millet's farm

6:30 Kate's friendship with John Lennon and Yoko Ono

7:30 What's happening at Warner Communications these days?

9:25 How should people be talking about climate change in 2025?

10:40 The current state of regulation policy

11:30 The value proposition of environmentalism 

12:30 The ramifications of recent political changes

14:30 Talking about eco-friendly products with consumers

17:00 Regulations can create new opportunities

19:00 Void packaging

22:30 Jennifer's thought leadership philosophy

25:00 Jennifer's new eBook

This episode’s guest:

• Jennifer Avril on LinkedIn

• Liberation Stories eBook

•Warner Communications

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Mike Atkinson, an account director at Sage Communications, discusses the evolving landscape of cybersecurity and the role of public relations in managing crises and media coverage. He highlights current trends, including the impact of AI on cybersecurity threats, the importance of crisis communication plans, and strategies for breaking into mainstream media. Mike also shares insights on effective pitching and the significance of building relationships with reporters to enhance thought leadership in the tech industry.

Key Takeaways:

- AI's role in cybersecurity

- Building relationships with reporters

- Crafting the perfect pitch

Episode Timeline:

2:20What are the biggest stories in cybersecurity?

3:30 AI's threats to cybersecurity

5:20Crisis communication in cybersecurity

7:45How does Mike stay informed on such a fast-moving industry?

9:45Breaking into mainstream media

11:45The art of newsjacking 

12:45AI in the workforce

14:40 Building relationships with reporters

16:30Crafting the perfect pitch

20:20Mike's thought leadership philosophy

This episode’s guest:

• Mike Atkinson on LinkedIn

• Sage's Website

• Mike's email: MAtkinson@AboutSage.com

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Jeff Montegut is the director of Extra Life, a peer-to-peer fundraising program that empowers gamers to support Children's Miracle Network hospitals. Jeff shares Extra Life's inspiring origin story, its impact on children's healthcare, and how the gaming community has rallied to raise over $132 million since its inception. The conversation also delves into the mechanics of peer-to-peer fundraising, the significance of Game Day, and Jeff's personal journey in the nonprofit sector.

 Key Takeaways:

- The ins and outs of peer-to-peer giving

- The importance of Game Day

- The transformative power of gaming

Episode Timeline:

2:20 The origins of Extra Life

5:30 The power of kindness

6:00 How does peer-to-peer giving work

8:15 Touching grass for money

9:45 Jeff's love of content creation

11:30 Streamers that have gone out of their way for Extra Life

14:45 The power of online communities

17:30 Game Day, Extra Life's big giving event

19:40 Jeff's passion for non-profits

23:00 When Tod stopped playing video games

This episode’s guest:

• Jeff Montegut on LinkedIn

• Extra Life's website

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Mark Westlake is the founder and CEO ofGearBrain, a tech company focused on simplifying the Internet of Things (IoT). With over 25 years of experience in digital media and technology, his career includes executive roles at prominent companies such as About.com, HowStuffWorks, and Purch. A former member of the 1980s NYC band The Modulators, Westlake shares his journey from music to innovation, offering insights on smart home tech, AI integration, consumer education, and how GearBrain bridges the gap between people and technology.

 Key Takeaways:

- How Mark transitioned from a music career to the tech industry

- The benefits of IoT

- The future of smart homes

Episode Timeline:

3:00Mark's early years in The Modulators

6:00Transitioning to the Internet and Digital Media

9:00Why some companies can't adapt

11:30The Birth of GearBrain and Its Mission

12:30Innovations in IoT and AI integration

15:05Challenges in the smart home market

18:01The future of smart homes and AI

21:30Consumer education and smart device benefits

24:15The next decade in IoT technology

This episode’s guest:

• Mark Westlake

• GearBrain's website 

• Email Mark at Info@GearBrain.com 

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Brad Myers is the Charles M. Geschke Director of the Human-Computer Interaction Institute and Professor in the School of Computer Science at Carnegie Mellon University, with an affiliated faculty appointment in the Software and Societal Systems Department. He’s also the author ofa new book, "Pick, Click, Flick! The Story of Interaction Techniques." In this episode, he discusses the importance of usability in design, notable failures in user interface design, and the future of Human-Computer Interaction.

 Key Takeaways:

- Historic HCI failures

- What is HCI?

- How AI will affect HCI?

Episode Timeline:

1:45What is the Human-Computer Interaction field?

3:30The evolution of interaction techniques

6:30Designing for usability and intuition

09:40Historic failures in user interface design

10:30Why Clippy didn't work

14:30The history of copy and paste

18:00Mac or PC?

21:30The future of HCI and AI integration

This episode’s guest:

• Buy Brad's Book "Pick, Click, Flick! The Story of Interaction Techniques." 

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Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.

 Key Takeaways:

- Shifting industry marketing focus

- Authentic communication in industrial marketing

- Expanding the industrial talent pool

Episode Timeline:

1:45Scott's 1982 Super Bowl performance

5:00Introduction to Industrial Talk Media

8:00Scott's background in industry

10:00The networking benefits of podcasts

13:15The industry blind spot with podcasting

14:45Exposing the human side of industry

15:50Communication skills in the trades

19:00The importance of authenticity in podcasting

20:00Holes in industrial marketing strategies 

23:00Selling benefits, not specs

25:00 Successful strategies for attracting talent

This episode’s guest:

• Scott MacKenzie on LinkedIn

•Industrial Talk's website

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Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives. 

Key Takeaways:

- How qigong can help business professionals

- Craig's transition from CEO to mentor

- The Five Elements of Success

Episode Timeline:

1:00Introduction

3:00 Craig's transition to business mentorship

6:00The intersection of Qigong and business

8:20What is Qigong

11:00Personal benefits of qigong

13:00The Five Elements of Success

21:30Qigong for business professionals

24:40The importance of balance

This episode’s guest:

• Craig Cooke on LinkedIn

• CSquaredPro.io

• C2EnergyMedicine.com

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Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward. 

Key Takeaways:

- Mentorship is crucial for young professionals in PR

- Understanding your audience is essential in PR today

- Forge offers a unique experience for clients through personalized service

Episode Timeline:

0:30Introduction to Tiffany Aguinaldo

2:15Mentorship in public relations

4:20What are young people in PR most concerned about?

7:00 Tod's advice for young people in communications

8:45Forge's incredible growth

11:00What separates Forge from other agencies?

13:15Forge's success stories

15:30The Disney Forward event

18:25Tiffany's reflections on her early career at GRC

22:00Tiffany's thought leadership philosophy

This episode’s guest:

• Tiffany Aguinaldo on LinkedIn

• Forge's website

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Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR.

Key Takeaways:

- Purpose is essential for brand growth and authenticity

- Brands often struggle to define their purpose

- The state of DEI in PR

Episode Timeline:

1:30  Why Lana was named "One of the Top Women in PR"

2:30  Not all brands have a purpose

3:45  How to help brands find their authentic purpose

5:15  The problem with purpose-washing

6:15  Matching purpose to growth

9:10  How AI fuels growth

11:45 The importance of human intuition

13:50 The current state of DEI in PR

16:15 Rebranding DEI

20:00 The importance of having a career with purpose

This episode’s guest:

• Lana McGilvray on LinkedIn

• Purpose North America

• Council for Brand Purpose

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Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.

Key Takeaways:

- Developing a PR AI tool for startups

- Finding the balance between clients and journalists

- What makes good travel writing?

Episode Timeline:

1:15    Chris's work as a theater critic

2:17     Chris sang at Carnegie Hall once

4:40    What separates great travel writing from mediocre travel writing?

7:30    Intelligent Relations was created with AI in mind

9:15    The Preston AI

11:00 A Preston use case

13:30 How to insert your PR clients into journalism

14:30 Clients get frustrated by their coverage

16:30 The conflict between journalists and PR people

18:30 How PR AI falls short

19:15 Advertising clients who don't know how to talk about their products

22:00 PR is not advertising

22:45 Thought leadership versus promotion

26:10 It's about serving the reader

26:40 Who is this for?

This episode’s guest:

• Intelligent Relations on LinkedIn

• Intelligent Relations' website

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Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.

Key Takeaways:

- Making sure clients are a good fit

- Concerns over AI's accuracy and IP rights

- How AI-generated content can drag your SEO rankings

Episode Timeline:

1:00    Introduction to Moburst and Gilad Bashar

3:30    What sets Moburst apart?

6:30    The importance of client selection

9:40    Navigating Facebook's algorithm Challenges

12:08 The role of AI in marketing

15:45 AI's impact on content creation

18:40 AI tools and their applications

21:20 Common client concerns about AI

24:15 Understanding Google's content ranking

This episode’s guest:

• Gilad Bechar on LinkedIn

• Moburst's website

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Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.

Key Takeaways:

- The lasting power of local media

- Keeping the audience top of mind

- How to be prepared for a crisis

Episode Timeline:

2:00 Has local media lost any power recently

3:45 The importance of local journalists

6:30 Connecting clients with local media outlets 

8:45 Making clients newsworthy and timely

11:30 Crafting powerful pitches

12:30 Three components of a good story

13:30 The importance of emotion

16:45 How to prepare for a crisis

20:30 Interacting with the media in a crisis

22:00 Michelle's thought leadership philosophy

This episode’s guest:

• Michelle Rupp on LinkedIn

• Memorable Results Media on Instagram

• Memorable Results Media

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Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts.

Key Takeaways:

- Why traditional PR tactics are no longer sufficient in publishing

- Why pitches fail

- Book PR in the digital age

Episode Timeline:

2:45 What is the most popular drinking game from Kourtney's book?

6:00 What is the current state of publishing in America?

7:15     Audio books are becoming more popular

8:00    Audio book recommendations

9:00    Why traditional PR tactics aren't cutting it in 2025

10:45 What are some good Amazon alternatives?

12:30 Why do most pitches fail?

15:45 The benefit of pitching publishers individually

17:00 Celebrities who tell the same stories repeatedly

18:00 The importance of timeliness with pitches

20:00 The increasing popularity of psychedelic books

22:00 How to think like the media

This episode’s guest:

• Kourtney Jason on LInkedIn

• Pacific and Court's website

•Pacific Court on Instagram

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Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results.

Key Takeaways:

- Why affiliate marketing is a growing sector for publishers

- How Pace PR integrates PR with affiliate marketing effectively

- The importance that thought leadership plays at Pace PR

Episode Timeline:

2:00    How Lindsay's background in magazines helps with affiliate strategies

3:30    Strategies that are currently working in affiliate right now

5:45    How to get niche sites on your radar

7:45    Understanding your client's goals

9:15    Not all affiliate publishers are created equal

12:30 How does Pace choose influencers?

14:30 The benefit of using micro-influencers

16:00 Why is Pace so good at affiliate marketing?

19:30 Lindsay's thought leadership philosophy

This episode’s guest:

• Pace Public Relations

• Pace PR on Instagram

• Lindsay Ferraro Bennett on LinkedIn

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Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.

Key Takeaways:

- How AI is revolutionizing supply chain, agriculture, and life sciences

- Why data infrastructure is crucial for the success of AI models

- The current state of women in tech

Episode Timeline:

1:30  Amanda's dogs

3:15  How does Amanda keep up with all the changes in AI?

4:30  Recent developments in AI that have impressed Amanda

5:30  What's the hardest thing for marketers to explain to the public about AI?

7:15  Is there enough data infrastructure to support AI growth?

10:15 DDN's commitment to its customers

12:14 AI's impact on various industries

13:15 Autonomous cars

17:00 Online safety issues caused by AI

18:24 Challenges for women in technology

This episode’s guest:

• Amanda Lee on LinkedIn

• DDN's website

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Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.

Key Takeaways:

- How PR helps lawyers build their reputation and attract clients

- The importance of media training

- Susan's transition from a litigator to a PR expert

Episode Timeline:

1:00     Susan's transition from litigator to PR Expert

4:00    The benefits of PR for Lawyers

5:30    How lawyers can raise their profiles through PR

7:15    The dos and don'ts of media appearances

10:40  The impact of AI on law and PR

14:30  Why Google doesn't like AI writing

16:40  The pain of radio disclaimers

17:45  How are lawyers using social media to raise their profiles?

20:20  Tod's favorite legal radio ad

21:20  Susan's Role in Law Firm Media Professionals

23:40  Susan's thought leadership philosophy

This episode’s guest:

• Susan Peters on LinkedIn

• Greybridgepr's website

• Email: Susan@Greybridgepr.com

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Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.

Key Takeaways:

- How Healthee's AI platform simplifies healthcare navigation for employees

- Why marketing is all about emotions

- AI solutions for healthcare

Episode Timeline:

1:30    An overview of Healthee

2:00     Navigating healthcare with AI Solutions

5:40    Personalization in health benefits

9:24    The Importance of transparency in healthcare costs

11:00 Insights from the Healthee's 2025 Benefits Report

13:20 Creating brands with an emotional spark

19:00  Cultural differences in branding between Israel and the USA

21:40 Omer's thought leadership philosophy

This episode’s guest:

• Omer Maman on LinkedIn

• Healthee.com

• Healthee on Instagram

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Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.

Key Takeaways:

- How Spacely simplifies the process of buying print ads

- Why print advertising is still a significant player in marketing

- How to break into voice over acting

Episode Timeline:

1:30 Automation is great for relationships

2:45 How Spacely makes automation easy

3:45 What's the Spacely process like?

9:00 What are the best parts of a magazine to have your ad appear?

10:30 Why should brands choose print media over other types of advertising?

11:45 Magazines feel like a luxury item in 2025

13:00 Reading physical media is better for recall

14:00 The resurgence of out-of-home advertising

16:00 Spacely success stories

19:00 How did Beth break into voice acting?

22:10 How do people find voice actors?

This episode’s guest:

• Beth Mach on LinkedIn

• Beth Mach's website

• Spacely.Media

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Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.

 Key Takeaways:

- The six pillars of BRANDPWR

- Effective marketing strategies

- Humanizing your brand

Episode Timeline:

2:15 An overview of Blue C's work

4:00 The BRANDPWR framework

7:45 Identifying your target customer

9:00 Wahoo's Fish Taco's 2021 rebrand

11:15 Finding brand clarity

14:00 The importance of KPIs

15:30 It's had to maintain a brand

16:45 Brands need to be humanized

19:20 Why Sit 'n Sleep is a very human brand

21:30 Tod's work with California Deluxe Windows

23:50 Eric's thought leadership philosophy

This episode’s guest:

• Eric Morley on LinkedIn

• BlueCUSA.om

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Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.

Key Takeaways:

- How Amanda's chronic health conditions have shaped her career

- How to build relationships with reporters

- Transparency in communication

Episode Timeline:

1:30 Amanda's history with ulcerative colitis

3:00 What's an ulcerative colitis flare-up?

5:45 How does Amanda's history of chronic illness help with storytelling?

7:45 The importance of human connection in media relations

8:45 What healthcare stories are resonating with audiences these days?

12:00 The loneliness epidemic

14:30 Building two-way relationships with reporters

17:45 Amanda's concussion

20:30 Eating on Zoom calls

22:30 The Chronic Boss Collective

This episode’s guest:

• Amanda Griffith on LinkedIn

• Chronic Boss Collective

•Bumble PR on X

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JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.

Key Takeaways:

- The importance of joy

- Authenticity in branding

- How Speak Out Boston empowers LGBTQ+ voices

Episode Timeline:

1:00 The important role that joy plays in JJ's life

3:30 How JJ refills his joy bucket

5:10 JJ's previous career in casting

7:00 Self-awareness is the key to acting

9:30 Brands need to be self-aware

10:00 How does Bergmeyer set itself apart in the design space?

12:30 The importance of culture at Bergmeyer

13:30 How is Bergmeyer navigating the current economy?

15:30 How did Bergmeyer make it through COVID-19?

20:30 The weird way COVID unleased creativity

21:30 The current state of the LGBTQ movement

This episode’s guest:

• JJ Nelson on LinkedIn

• JJ on Instagram

• Bergmeyer's website

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Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island.

 Key Takeaways:

- Post-pandemic education challenges

- Tips for PR in education

- Kristine's work with Governor Raimondo of Rhode Island

Episode Timeline:

1:45 Where does Kristine get her passion for education?

2:55 How widespread is inequality in education?

4:20 Amplify’s mission

6:10 Kristine's favorite Amplify curriculum

7:45 Amplify's post-pandemic challenges

9:45 Amplify's literacy data

11:00 Who's Kristine's target audience

14:45 Three lessons for someone new to education

16:30 Jargon in education

18:30 Kristine's favorite memories working with Governor Raimondo

This episode’s guest:

• Kristine Frech

• Amplify on Instagram

• Science of Reading podcast

• Beyond My Years podcast

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Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.

 Key Takeaways:

- Media training 101

- How COVID drove the need for media training

- The mystery of charisma

Episode Timeline:

2:00 The most common problems Anne corrects during media training

4:00 The importance of creating understanding

4:45 Can you teach authenticity?

7:15 The importance of self-awareness

9:30 How Anne's lifelong love of singing affects her media training

12:00 Why do people trail off when speaking?

15:15 The mystery of charisma

18:20 People who can manage the energy of the room

22:00 Has Zoom driven more people to media training

26:00 The importance of being heard

This episode’s guest:

• Anne Green on LinkedIn

• G&S Integrated Marketing Communications Group

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April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do."

 Key Takeaways:

- April's approach to leadership

- Why leaders should exemplify their brands

- Managing assertive and introverted employees

Episode Timeline:

2:00 What April's menagerie of animals taught about leadership

5:30 How leaders deal with assertive employees and introverts

8:45 How April developed her leadership style

10:15 Developing an authenticity in leadership

12:30 Tod's aversion to managing people

14:00 Do what you say before you say what you do

18:00 Why brands need to engage in two-way conversations

20:00 Are brands changing how they respond to negative social media feedback

23:45 Why leaders need to exemplify their brands

26:00 Lessons April has learned from doing the "PR Wine Down" podcast

This episode’s guest:

• Email: April@TrustRealtions.Agency

• TrustRelations.Agency

• Trust Relations on Instagram

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Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.

 Key Takeaways:

- Scammers are increasingly using text messages instead of robocalls

- Understanding the new wave of scam tactics

- How scams are affecting businesses

Episode Timeline:

1:45  The rise of text scams

4:00    How do scammers break into iPhones?

6:45    How to protect your smartphones from scammers

8:15    How to protect your cryptocurrency

10:15 Current government actions against robocalls

14:00  Will there be fewer robocalls in 2025?

17:00 AI is making it more affordable for scammers to target their victims

18:30 Data breaches are helping scammers

20:30 Scammers are entering the real world

22:00 The Liam Neeson scam

This episode’s guest:

• Chris Drake on LinkedIn

• iconectiv's website

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Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.

Key Takeaways:

- The benefits of tai chi

- Why everyone needs a personal brand

- Finding your brand's core values

Episode Timeline:

1:30    Paige's love of tai chi

3:00    The benefits of tai chi

5:30     Tai chi is a walking meditation

6:45    Why everyone needs a personal brand

8:00    If you're not online, you're invisible

9:00    Pick your platform

10:00 How blogs can go wrong

12:20 Finding your core values

14:45 Your brand is like an artistic voice

16:00 Brands are financially valuable

17:30 The new importance of humanity

19:45 How does Paige stay relevant?

22:00 The importance of awareness

This episode’s guest:

• Paige Arnof-Fenn on LinkedIn

• Mavens & Moguls

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Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.

Key Takeaways:

- What thought leadership means to 10 "PR 360" guests

- How to be a better thought leader

- Things thought leaders get wrong

Episode Timeline:

2:10    April White, CEO and founder of Trust Relations

3:20     Louis K. Gump. president of Cambian Solutions

5:20    Gini Dietrich, founder of the influential Spin Sucks blog

8:40    Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing

10:00  Grace Keith Rodriguez, CEO of Caliber Corporate Advisers

12:10 Dominick Miserandino, founder of TheCelebrityCafe.com

14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce

17:00 Jacqueline Long, President of Evins PR

18:45 Amy Jackson, founder of TaleSplash

21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy

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Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.

Key Takeaways:

- Common mistakes in creative firms

- When to sell an agency

- How to evaluate your agency

Episode Timeline:

1:15 The perils of living with an Australian shepherd

2:30 How Punctuation helps media companies with positioning and benchmarking

4:00 Considering the owner's lifestyle during the M and A process

5:00 Selling a business to the right person

6:45 Is there a common positioning pivot agencies are making these days?

7:15 The importance of finding your niche

8:30 How expertise affects pricing 

9:10 The biggest mistakes creative firms are making these days

10:15 How an owner's role evolves over time

12:35 When is it time to sell?

15:15 The emotional toll of the M and A process

17:45 The importance that EBITA plays in the evaluation

19:30 Jonathan's favorite craft brew

This episode’s guest:

• Jonathan Baker

• Get free resources atPunctuation.com/PR360

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Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry. Beyond business, Wing is actively engaged in philanthropy, serving on the boards of organizations like Share Our Strength and the Surfrider Foundation. On his fourth “PR 360” appearance, he discusses what it means to live the Wahoo's Way, shares the secret of Mr. Lee's sauce, and discusses current restaurant business trends.

 Key Takeaways:

- The latest from the Cali Love Drop

- What it means to live the "Wahoo's Way"

- The rise in popularity of Asian food

Episode Timeline:

1:50 The mystery of Wahoo's amazing Mr. Lee's sauce

3:50 What does it mean to live the Wahoo's Way?

7:50 Has Kelly Lam's mindfulness rubbed off on Wing?

9:15 How food affects your sense of being

10:00 Accepting the challenges of life

12:00 Current trends in the restaurant business

14:15 Filipino food is becoming more popular

16:20 A new food offering at Wahoo's

17:15 The state of the Beach Boys' collaboration

18:40 The latest news with the Cali Love Drop

20:10 Did 2024 turn out as expected?

24:45 Tod's old job with Frosty, Heidi and Frank

This episode’s guest:

• Wing Lam on LinkedIn

• @WahoosWing

• Email: Wing.Lam@Wahoos.com

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Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.

Key Takeaways:

- Lizzy’s journey from dancer to creative strategist

- How to merge misfit ideas into something new

- Why creators should co-create with their audiences

Episode Timeline:

1:30    How did Lizzy go from being a dancer to a creative strategist?

3:15    Creators are characters

5:15    How Lizzy merges misfit ideas to create something new

8:30    How does Lizzy find niche creators

10:35 Whalar Group's 4 C's

12:00 Creators need to build spaces for their audiences

16:15 What separates Whalar Group from the competition?

17:42 Keeping up with creator trends

20:15 Creators should co-create with their audience

21:30 Lizzy's social media diet

This episode’s guest:

• Lizzy Bilasano on LinkedIn

• Whalar Group's website

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Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.

Key Takeaways:

- Kelly’s transition from construction to wellness

- The benefits of mindfulness in the workplace

- The power of gratitude

Episode Timeline:

1:45    Kelly's wellness journey

4:00    How a silent auction changed Kelly's life

5:00     How to become a yoga instructor

6:30     The hard part about teaching yoga

8:30     Wellness for gamers

9:30    Showing ROI for wellness

11:05  The Whole Purpose’s class offerings

13:30 Where does mindfulness start?

15:10 The importance of gratitude

18:00 What are people looking for help with?

19:30 New trends in wellness practices

21:50 Common pushback Kelly gets from potential clients

This episode’s guest:

• Kelly Lam

• The Whole Purpose's website

• Email: Info@TheWholePurpose.com

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Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20     The four-step process for brand transformation

4:15    The “sauce” that sets TENET apart

5:45    Ekaette's work with the Harlem Globetrotters

9:00    How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions. Pod Engine helps agencies and marketers with everything from guest booking to competition monitoring. Here, Joe discusses the myriad ways Pod Engine’s robust database has helped everything from agencies to NHL teams.

Key Takeaways:

- Creating the world’s most advanced podcast search engine

- Innovative ways organizations can use Pod Engine’s database

- How Joe caught Richard Branson’s attention

Episode Timeline:

1:00    Unlocking podcast knowledge through Pod Engine

5:00    Pod Engine is an excellent resource for information           

6:00    How to use Pod Engine to book podcast guests

09:45 Innovative ways that Pod Engine can be used

10:50 How an NHL team is using Pod Engine

12:00 Pod Engine allows organizations to monitor the competition

14:30 Getting caught up from the advent of podcasting

15:50 Current trends in podcasting

20:00 Joe's Point of Light Award

21:00 How Joe enlisted Richard Branson's help for a best man speech

This episode’s guest:

• Joe Tannorella on LinkedIn

• PodEngine.ai

• Ping Joe for a free month's subscription at Joe@PodEngine.ai

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Andrew Ellison is the Media Relations Manager forGlobal Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30     Why Andrew left his career as a news reporter

4:00    Tod's thoughts on media fatigue

5:15    The future of journalism

9:00    Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30  How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

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Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.

Key Takeaways:

- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)

- Promoting a theme park for kids with special needs

- Lesson learned over 50 years in PR

Episode Timeline:

0:30 Former guest Chuck Cureau on Bob McCullough

4:00    The launch of SeaWorld Texas

6:30    How Bob helped promote the new theme park

8:30    How SeaWorld divided America into four separate markets

12:00 How the new theme park helped boost San Antonio's profile

13:15 The PR challenges of operating a theme park

15:00 Developing relationships with local reporters

18:00 The Southwest Shamu plane

23:00 Morgan's Wonderland: the world's only theme park for people with special needs

28:45 Communicating with special needs communities

31:00 The biggest lesson Bob has learned over 50 years in PR

This episode’s guest:

• Bob McCullough

• Morgan's website

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Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30    PR in a changing world

2:00    TaleSplash's mission and client focus

3:45    The impact of social media on PR

8:00    Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

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