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IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures. Discover more at IDEOU.com.
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- 193 - A Strong Strategy Considers Multiple Futures: Jennifer Lo
Most strategic plans are built for one version of the future: the one your team thinks is most likely. That works until conditions change, and then the plan needs rewriting. Futures thinking adds a step before strategic planning: looking at several plausible futures, so the strategy you choose has room to adapt.
In this episode, host Mina Seetharaman talks with Jennifer Lo, Senior Director of Design Futures at IDEO, about what futures thinking is, how it strengthens strategy, and how any leader can build a signals practice.
Jennifer has 20 years of experience in design strategy and innovation leadership. She was a managing director for innovation and strategy at Kaiser Permanente, and she teaches strategic foresight and human-centered design at UC Berkeley’s Graduate School of Public Health and at McMaster University’s DeGroote School of Business. She is also the instructor of IDEO U’s Applied Futures Thinking course. This conversation was recorded live in front of a virtual audience, and you’ll hear their questions along the way.
If you lead a team or an organization, or you’re working toward it, this conversation will give you tangible ways to introduce futuring into your practice.
Related Resources
Jennifer Lo on LinkedIn:https://www.linkedin.com/in/jennifer-lo-28654b3/
Applied Futures Thinking online course from IDEO U:https://www.ideou.com/products/applied-futures-thinking-course
Earlier episode, How to Think Like a Futurist with Jennifer Lo: https://shows.acast.com/creative-confidence-podcast/episodes/6913728a7728b8766cfdfc2a
How to Think Like a Futurist: A Leader’s Guide to Strategic Foresight and Better Decision Making: https://www.ideou.com/blogs/inspiration/how-to-think-like-a-futurist
Building an enduring futuring system, by Jennifer Lo: https://www.ideo.com/journal/building-an-enduring-futuring-system
The “used future” trap, by Jennifer Lo: https://www.ideo.com/journal/the-used-future-trap
Why futurists start with a backward glance, by Jennifer Lo: https://www.ideo.com/journal/why-futurists-start-with-a-backward-glance
In This Episode
Timestamps are approximate due to edits and ad breaks.
(00:00) Jennifer Lo’s background in futures thinking, design strategy and innovation leadership
(03:25) What does futures thinking mean? Live listeners weigh in
(05:05) What makes IDEO’s human-centered approach to futuring different
(09:20) How IDEO’s version of futuring compares with the quantitative futures work of RAND and Shell
(12:35) Why a strategy built on one expected future needs more flexibility
(14:25) Strategy mistakes that make a plan expire fast, and the used future trap
(20:15) Scanning, storytelling, and sense-making before strategy begins
(23:00) The pull between a strategy horizon and a futures horizon
(25:45) Why every leader benefits from futures thinking, and why a team of futurists would stall
(28:30) Backcasting turns a far-off future into choices for now
(30:30) How to start a signals practice in about an hour a week
(33:35) Signals, trends, and drivers, explained
(34:20) Why you should never scan for signals alone
(36:40) What futures thinking reveals in healthcare
(40:15) Signals arrays and systems thinking
(41:40) How the pace of change, AI included, changes the way Jennifer judges signals
(43:40) What makes a future scenario credible to a skeptical leader
(45:15) How Jennifer got hooked on futures thinking
(47:50) The mindset shift from control to agency
(48:25) Lightning round: what to watch, who to read, and advice to her younger self
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 28 Oct 2026 - 50min - 192 - How to Use Systems Thinking to Reframe Problems: Deirdre Cerminaro (Replay)
Complex challenges, from traffic congestion to organizational culture change, don’t exist in a vacuum. Each one is part of a larger system. You can’t solve one piece of the puzzle without understanding how it affects the whole. Systems thinking is a holistic approach to making sense of that interconnection. Paired with a human lens on what motivates people and which needs go unmet, it leads to solutions that are more effective and more responsible.
In this replay from 2024, former IDEO U Managing Director and co-founder Coe Leta Stafford talks with Deirdre Cerminaro, a former IDEO Executive Design Director and instructor of IDEO U’s Human-Centered Systems Thinking course. They cover how your starting question shapes the solutions you find, three mindsets for reframing it, and how to use a systems map as a tool for learning.
We’re bringing this conversation back because systems thinking is a skill of rising importance as AI enters more of our workflows.
Want to learn more? IDEO U’s Human-Centered Systems Thinking course now includes guidance on where AI can help and how to keep that work pointed at human-centered outcomes.
Related Resources
Human-Centered Systems Thinking course from IDEO U:https://www.ideou.com/products/human-centered-systems-thinking
Creative Thinking for Complex Problem Solving course from IDEO U: https://www.ideou.com/products/creative-problem-solving
What Is Systems Thinking? A Beginner’s Guide to Mindsets, Tools, and Examples: https://www.ideou.com/blogs/inspiration/beginners-guide-systems-thinking-core-mindsets
12 Systems Thinking Resources We Love: Books, Articles, and More to Get Started: https://www.ideou.com/blogs/inspiration/systems-thinking-resources-books-articles-videos-to-get-started
How to Think in Systems for Greater Impact: https://www.ideou.com/blogs/inspiration/how-to-think-in-systems-for-greater-impact
Deirdre Cerminaro on LinkedIn:https://www.linkedin.com/in/deirdrecerminaro/
Earlier episode with Deirdre, “How to Think in Systems”:https://shows.acast.com/creative-confidence-podcast/episodes/69137292543edcb560b28a0d
World Economic Forum, The Future of Jobs Report 2025:https://www.weforum.org/publications/the-future-of-jobs-report-2025
In This Episode
Timestamps are approximate due to edits and ad breaks.
(00:00) What is systems thinking, and why it’s relevant now
(03:44) Deirdre Cerminaro: a decade at IDEO co-leading Systems and Strategy, now at Airbnb
(04:40) An intro to systems thinking, and why it needs a human lens
(07:04) What traffic congestion looks like when you see it as a system
(09:18) Why the starting question matters, and why it’s almost never right the first time
(11:04) A camera analogy for three systems thinking mindsets
(12:58) Mindset one: zooming in and out, and the trap of staying in one mode too long
(14:35) A food waste systems map that changes the question twice
(17:54) What a systems map is really for
(18:49) Mindset two: shifting your perspective, and what old clothing reveals about food waste
(22:53) Mindset three: checking your own lens, and why mental models are so hard to see
(24:35) Reflection questions for spotting your own biases, with a sustainability expert as the test case
(27:26) How the three mindsets help anticipate unintended consequences
(31:08) Lightning question: what’s inspiring Deirdre lately, from Dubai’s Museum of the Future
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 22 Oct 2026 - 33min - 191 - [From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman
Medical bills written in codes patients can't read. Homes that don't fit a wheelchair. A specialized bed that can run up to $15,000 and isn't covered by insurance. For the 24 million caregivers in the US, these are everyday obstacles. And each one points to a design opportunity.
This week, we’re sharing an episode from IDEO Thinking, a new IDEO podcast where authors read their own stories from IDEO's Thinking blog. So much of what IDEO does is shaped by the people here, and these stories, told in the writers’ own voices, show what human-centered design looks like across different disciplines and practice areas. If you come to Creative Confidence for ideas to bring into your own work, consider this a fresh source of inspiration.
This episode comes from Sierra Hillman, an interaction designer at IDEO focused on health. She became her father's sole full-time caregiver at 22 after he became paraplegic. Sierra shares the hardest parts of that role and the opportunities she sees for designers, healthcare providers, and businesses to lighten the load.
Subscribe to the IDEO Thinking podcast here: https://shows.acast.com/ideo-thinking
Read the story: https://www.ideo.com/journal/opportunities-in-the-hidden-costs-of-caregiving
Related Resources
IDEO U's Foundations in Design Thinking Certificate:https://www.ideou.com/products/design-thinking-certificate
5 principles for easing the burden on caregivers, by Sierra Hillman and John Won:https://www.ideo.com/journal/5-design-principles-for-easing-the-burden-on-caregivers
Sierra Hillman on LinkedIn:https://www.linkedin.com/in/sierra-hillman/
In This Episode
(Timestamps are approximate due to ad breaks.)
(00:00) Mina introduces IDEO Thinking and Sierra's story
(02:15) Sierra comes face-to-face with the hidden costs of care at 22
(04:38) Fighting insurance denials and imagining an AI patient advocate
(05:52) Turning cryptic medical bills into something patients can read
(08:07) Preventing bed sores with a smart, affordable bed for home
(10:33) Finding a wheelchair-accessible home, and the tools that could help
(12:04) Why designers have only scratched the surface
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 30 Sep 2026 - 13min - 190 - How to Tell a Problem From a Situation: Seth Godin
IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'll spend months pushing on something that was never going to move.
In this conversation, Seth and Mina dig into themes from Seth’s new book The Knot: how to tell a problem from a situation, why naming a problem correctly is a much higher bar than most of us set, and how systems—inside a company, a family, or a culture—work to outlast the people trying to change them.
Related Resources
Seth’s newest book, The Knot:https://seths.blog/theknot
Seth's blog:https://seths.blog
Seth Godin on LinkedIn:https://www.linkedin.com/in/sethgodin/
Human-Centered Systems Thinking, an IDEO U 5-week cohort course: https://ideou.com/products/human-centered-systems-thinking
In This Episode
Timestamps are approximate due to ad breaks.
(00:00) The story of the Gordian knot
(02:27) Seth Godin: 20+ books, the internet's most-read blog, and the book he almost didn't write
(05:05) The book that never sold, Survival Is Not Enough — and why it's still his favorite
(08:54) How a four-hour interview with Mel Robbins turned into The Knot
(11:41) Why he picked a pretzel for the cover of his new book
(16:38) A tangled necklace reveals the real problem, and it's not the necklace
(22:58) A CEO deletes every recurring meeting in the company, on purpose
(27:36) Why briefing a team on the solution instead of the problem backfires
(28:54) The one question Seth asks people to find out if they actually know their problem
(31:22) The engineering assignment that earned an F but won with actual users
(32:50) Problem or situation? The one-line test for telling them apart
(36:30) The day Google shut down Squidoo, his 300,000-person community, overnight
(41:51) Why systems act like they want to outlast you
(45:49) Two ways to move an entrenched system
(43:55) Why "yes, and" and Seth's and/but framing aren't in conflict
(45:01) How to know when you've found the right problem
(46:07) The difference between a manager and a leader
(48:05) Lightning round: books, juggling, and advice for his younger self
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Tue, 22 Sep 2026 - 51min - 189 - Insight Is an Epiphany, Not a Framework: Jane Fulton Suri
Jane Fulton Suri spent nearly four decades defining the craft of design research. She says it’s less about collecting information and more about changing how you see something.
In this episode, IDEO CEO Mike Peng talks with Jane about memorable moments from her lengthy career, what separates a good insight from a great one, and where she thinks the discipline needs to go next.
Related Resources:
Jane teaches Insights for Innovation, part of IDEO U's AI x Design Thinking Certificate.
Insights for Innovation online course — https://www.ideou.com/products/insights-for-innovation
AI x Design Thinking Certificate — https://www.ideou.com/products/ai-design-thinking-certificate
Jane Fulton Suri on LinkedIn — https://www.linkedin.com/in/jane-fulton-suri-64098a57/
Thoughtless Acts, by Jane Fulton Suri — https://www.goodreads.com/en/book/show/580270.Thoughtless_Acts_
Previous podcast episodes with Jane:
Why Bringing Curiosity Into Your Work Takes Courage: Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/why-bringing-curiosity-into-your-work-takes-courage-jane-ful
How to Build Empathy Skills: Q&A with Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/how-to-build-empathy-skills-qa-with-jane-fulton-suri
In This Episode
Timestamps are approximate due to ad breaks.
(00:00) A team designs a case to carry a donor kidney and realizes the emotion of the moment matters as much as functionality
(01:30) Mike introduces Jane with five facts about her background
(04:27) Psychology, architecture, ergonomics, and the meeting with Bill Moggridge that changed everything for Jane
(09:26) The origin story of design research, how it became a sellable phase, and what got lost along with it
(12:53) A haircut, a proposal, and the nearly-free idea that became IDEO's first customer journey
(16:17) The kidney story, in full and the design feature that came out of it
(18:39) Jane's definition of a great insight: not a framework, an epiphany
(21:47) Why nothing beats being "a sensory human being in the world,” even as AI evolves
(24:36) Rock climbing, swimming, woodblock printing: how her hobbies inspire her approach to design
(26:39) Grayson Perry, a wardrobe, and why Jane doesn't love the word "research"
(30:15) Her advice to young Jane: get over the imposter syndrome faster
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 02 Sep 2026 - 31min - 188 - How to Use AI as an Editor, Not a Writer: Ed White
Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, Wired, and Contagious. So when he talks about when to use AI for storytelling and when not to, it comes from two decades of crafting his storytelling skills.
In this episode, Mina Seetharaman talks with Ed about two specific tools he uses to keep AI in an editor's seat: a "roasting agent" prompted to critique his drafts without any sugarcoating, and a simulated audience he rehearses pitches on before the real thing. They also get into what Ed is hearing from design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab about how creative work is changing, and why he thinks the friction of writing something yourself is worth protecting rather than automating away.
Related Resources:
Ed is one of three instructors behind IDEO U's new course, Creative Storytelling with AI. Learn more here: https://www.ideou.com/products/creative-storytelling-with-ai
Ed’s interviews with design leaders on the changing nature of creativity include this one with Lovable’s Nad Chishtie: https://www.ideo.com/journal/building-the-last-piece-of-software
Follow Ed on LinkedIn: https://www.linkedin.com/in/ed-white-59b9a63/
In This Episode:
Timestamps are approximate due to edits and ad breaks
(00:00) What a good editor does for your story
(01:00) Mina introduces Ed White, Senior Design Director at IDEO's London studio
(03:13) Why storytelling with AI isn't about outsourcing your thinking
(03:44) Ed's founding rule: "Don't think of it as a writer. Hold yourself as a writer."
(04:40) Mina's teenage son on friction: "It doesn't make me faster. It makes me better."
(05:26) William Zinsser, writing as thinking on paper, and why frictionless isn't the goal
(07:31) What design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab are seeing collapse
(11:48) The IDEO IQ report: which parts Mina wrote herself, and which she didn't
(13:29) "What makes you competitive is your people.” The case for protecting thinking time
(16:01) Introducing the roasting agent
(16:18) Why a savage AI critique beats a sycophantic one
(19:22) The discipline of being edited: what separates a professional writer from an amateur
(20:32) Ed’s friend who texted: "This is hard"
(22:43) The simulator: rehearsing a pitch on a board member
(25:15) Maintaining taste, and why it isn’t always the right word
(26:10) Getting to a "seven out of ten" and the return of the generalist
(28:17) Angela Kochoska's healthcare experiment: five ideas, then twenty
(30:22) "I don't think you can skip it" — Ed on the one thing AI can't shortcut
(32:00) Rick Rubin, Diplo, and the case for lived experience
(33:00) Adam Moss's three phases of making and the one that's very human
(35:06) "The shortest distance between two people is a story"
(35:33) Zoe Scaman on somatic intelligence, and the writer Ed says to follow
(36:22) Audience Q&A: raising kids in an AI-dominated world
(39:31) Audience Q&A: what AI is actually good at
(41:32) Audience Q&A: what should clients expect from agencies using AI?
(43:11) Lightning round: Arco, Donna Tartt, and letting go of what you can't control
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Tue, 18 Aug 2026 - 46min - 187 - Storytelling for Entrepreneurs: Tom Kelley (Replay)
Storytelling isn't a nice-to-have for entrepreneurs. It's often the only asset you have before you have a brand, a product, or proof.
In this episode, we talk with Tom Kelley, IDEO partner and co-author with his brother David Kelley of the bestseller Creative Confidence, about the four stories every entrepreneur needs ready to go: the elevator pitch, the origin story, the pitch deck, and the internal story that keeps a team believing when things get hard. Tom also shares tactical storytelling tips pulled from two decades of working with his own speaking coach.
This is a replay episode. With 10 years of podcast episodes, we’ve got an extensive back catalogue of conversations to inspire you, no matter what challenge you’re facing.
If you’d like to improve your storytelling skills, check out IDEO U’s newest course Creative Storytelling with AI. The course starts August 13, and for a limited time, you can bundle it with Storytelling for Influence, our foundational storytelling course, and save $200.
Related Resources:
Tom Kelley on LinkedIn — https://www.linkedin.com/in/tom-kelley-867b685/
D4V (Design for Ventures) — https://d4v.com/
Blog recap: Storytelling Techniques for Entrepreneurs — https://www.ideou.com/blogs/inspiration/storytelling-techniques-for-entrepreneurs
Creative Storytelling with AI course — https://www.ideou.com/products/creative-storytelling-with-ai
Storytelling for Influence course — https://www.ideou.com/products/storytelling-for-influence
In This Episode:
Timestamps are approximate due to edits and ad breaks
(00:00) “The data does not speak for itself"
(02:01) Mina introduces this replay and why we're revisiting it
(02:55) Coe Leta Stafford introduces Tom Kelley, co-author of Creative Confidence and IDEO partner
(03:29) Tom's decades-long connection to Japan
(05:10) How storytelling built IDEO's brand in Tokyo before it had one
(06:17) D4V and Yubi: the "karaoke interface" fix for a healthcare app older users couldn't use
(09:54) Barbara Beskin, IDEO's 90-year-old designer, on lived experience as expertise
(11:06) The 15-second elevator pitch challenge
(12:13) Why the same pitch should change depending on who's listening
(13:14) Why IDEO used to think the work should speak for itself — and why that was wrong
(16:56) The four stories every entrepreneur needs
(17:42) Elevator pitch tips: Made to Stick and the power of a shortcut
(20:25) The origin story: why authenticity beats a good hook
(22:04) The pitch deck: team, market size, and the one soundbite people will repeat
(25:40) The internal story: motivating a team around purpose, not just a paycheck
(27:13) Lessons from 20 years with a speaking coach
(28:49) Why nobody remembers the data, but everyone remembers Rebecca
(30:26) Tom's advice to his younger self, and the two words that changed how he saw himself
(31:11) Brené Brown's The Gift of Imperfection
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 12 Aug 2026 - 33min - 186 - Building a Personal AI for the Messiness of Life: Sida Li
Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.
In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.
The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.
This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.
Related Resources:
Join the Cue waitlist —https://sharedcontextlab.com
Sida Li on LinkedIn —https://www.linkedin.com/in/sida-li-35729698/
IDEO U's AI x Design Thinking Certificate —https://www.ideou.com/products/ai-design-thinking-certificate
IDEO U's Designing a Business course —https://www.ideou.com/products/designing-a-business
Listen to our episode with Johannes Seemann: Designing GenAI for the Emotional Side of Money —https://shows.acast.com/creative-confidence-podcast/episodes/designing-genai-for-the-emotional-side-of-money-johannes-see
In This Episode:
Timestamps are approximate due to edits and ad breaks
(00:00) Mina introduces the Startups in Residence series
(02:32) Becca Carroll returns as guest host
(03:11) From consulting's rulebook to IDEO's blank page
(03:43) Sida's zero-to-one path: IDEO, a venture studio, and a Series A with Arcade.ai
(07:14) AI has democratized building — and that's not entirely good news
(08:52) The long tail of personal life: "death by a thousand cuts"
(12:43) What Cue actually is: part assistant, part advocate
(14:37) Why she built for personal life instead of work
(16:01) The deliberate choice to live inside iMessage, not a new app
(17:57) Proactive, not reactive: the line between helpful and creepy
(20:38) The word Sida refuses to use, and the conversation with Tim Brown that confirmed it
(22:21) AI is less trusted than ICE right now — designing for that
(23:28) Total transparency: why users can see, edit, and delete everything Cue remembers
(25:40) Bringing Cue into a group chat changes everything
(27:44) The founder's journey isn't linear — it's a squiggle
(29:01) "Wandering in the dark": IDEO's desirability, viability, feasibility framework in practice
(32:17) Finding investors who can see through the pitch
(34:08) The business model is a prototype too
(35:01) A B2B idea everyone loved — until the budget didn't exist
(37:19) Why she's keeping pricing simple for now
(38:26) Building a company while the tools underneath her keep changing
(39:10) From not knowing how to code to building the front end
(42:02) The sci-fi problem: building something that knows everything about you
(42:47) The open question nobody's answered yet: what is this relationship, exactly?
(46:22) The bank-app test: designing trust into a world with no fixed screen
(47:06) What she got from building inside IDEO that she couldn't get alone
(48:57) Inside Sida's toolbox: the stack behind Cue
(50:10) The five-to-ten-year vision: software defined by the people who use it
(52:45) Lightning round: Mitch Albom, pull-ups, and doing the thing before you're ready
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 29 Jul 2026 - 55min - 185 - Designing GenAI for the Emotional Side of Money: Johannes Seemann
Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that doesn’t neatly fit into a spreadsheet. Johannes Seemann spent years interviewing people about their personal finances and came away with a different premise: Money is inherently emotional before it is mathematical. Accounting for people’s psychology and context first creates, he argues, creates the foundations to make smarter, more confident financial decisions.
In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Johannes Seemann, founder of Sooner, about the problem space he knows so well, why he sees generative AI as a unique opportunity to design a solution for it, and what a genuinely human-centered approach to building an AI product looks like in practice.
The conversation also gets technical. Becca and Johannes dig into the engineering and design challenges of building an AI moderator, from models that try to resolve human ambiguity rather than embrace it, to the normative assumptions they carry that can lead to biased interpretations.
This is the first in a two-part series profiling founders from IDEO's Startups-in-Residence program. The second conversation is with Sida Li, co-founder and CEO of Shared Context Lab, on building Cue, a personal AI that lives inside your text messages and group chats.
Related Resources:
Take the Sooner Money Mindset quiz —https://mysooner.com
Sign up as a beta tester —https://hellosooner.com
Follow Sooner on Instagram —https://instagram.com/hellosooner
IDEO U's AI x Design Thinking Certificate —https://www.ideou.com/products/ai-design-thinking-certificate
IDEO U's Designing a Business course —https://www.ideou.com/products/designing-a-business
In This Episode:
(Timestamps are approximate due to edits and ad breaks)
(00:00) Mina introduces the IDEO startups-in-residence series
(01:34) Becca Carroll kicks things off as guest host
(04:03) From IDEO's first data hire to two years inside Wells Fargo
(05:51) The blind spot: why people assume financial advisors aren't for them
(07:36) The loneliness of money, and what happened when Johannes's own team opened up about it
(09:33) Where the name "Sooner" comes from
(12:08) Trust over expertise: why finding a financial advisor is like finding a therapist
(13:41) Rose's story: she paid off her house, then lost $25,000 trusting the wrong person at the gym
(15:55) The light bulb moment: why people confide in chatbots when they won't confide in a person
(17:12) Money as an identity issue: Homo economicus, Kahneman, and the trouble with "rational vs. irrational"
(19:13) Turning the equation on its head: budget as output, not input
(20:54) Getting laid off, a no-code AI course, and a rough first prototype in Python
(22:57) Testing the psychographic profile on real people
(24:43) What people won't tell an advisor, they'll tell AI
(25:48) The data engine behind the future Sooner AI partner
(28:52) Identity-driven spending: a real example of the pattern
(31:56) From goals to intentions: what the product actually does today
(34:28) The vet bill: why an intention can flex where a goal would break
(35:33) Finding the right amount of control vs. ease
(37:06) Designing for how it should feel, not what AI can do: why push-to-talk beat free-flowing conversation
(39:57) Human-centered design as Sooner's competitive advantage
(43:37) How to keep applying human-centered design after the research phase is over
(46:13) What it takes to build with AI as a two-person team
(47:32) The three architectures: AI brain, interface, and retrieval layer
(51:32) The technical challenges: normative contamination, false coherence, and context rot
(56:56) Testing an example: helping someone buy a car without spiraling
(59:17) What success looks like for Sooner
(1:02:03) Lightning round: Mossy Earth, dog training, and symmetry as a philosophy
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 15 Jul 2026 - 1h 03min - 184 - The Curious Leader's Edge in Uncertainty: Scott Shigeoka
We talk a lot about curiosity as a mindset. Scott Shigeoka lives it as a practice. Right now he’s driving a 25-foot purple van across the country, finding and documenting the stories of ordinary people making their communities better. He's not just curious about what's possible. He's out there finding out.
In this episode, Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes a genuinely curious leader from a performative one, how power dynamics play into curiosity, how the Curious 100 project reveals the many forms curious leadership takes, and why curiosity, when practiced well, can restore your energy rather than drain it.
Scott was previously on the Creative Confidence Podcast to explore why curiosity is a business imperative. That episode is linked below.
This episode is part of an ongoing series on navigating uncertainty. We're exploring this topic from multiple angles with several guests this year. Also in this series: How to Not Know with Simone Stolzoff and The Decisiveness Crisis in Senior Leadership Teams with Sam Conniff.
Related Resources:
Seek: How Curiosity Can Transform Your Life and Change the World, by Scott Shigeoka —https://scottshigeoka.com
The Curious 100 —https://thecurious100.org
Curiosity Club (free newsletter) —https://scottshigeoka.com
Scott Shigeoka on LinkedIn —https://www.linkedin.com/in/scottshigeoka
Scott's Curiosity Toolkit (free guide for building curiosity at work) — https://curiosity-toolkit.netlify.app/
Scott's first Creative Confidence interview: Why Curiosity Is a Business Imperative —https://www.ideou.com/blogs/inspiration/why-curiosity-is-a-business-imperative
IDEO U's Foundations in Creative Leadership Certificate —https://www.ideou.com/products/creative-leadership-certificate
More episodes on navigating uncertainty:
How to Not Know: Simone Stolzoff —https://shows.acast.com/creative-confidence-podcast/episodes/how-to-not-know-simone-stolzoff
The Decisiveness Crisis in Senior Leadership Teams: Sam Conniff —https://shows.acast.com/creative-confidence-podcast/episodes/the-decisiveness-crisis-senior-leadership-teams-sam-conniff
In This Episode:
Timestamps are approximate due to ad breaks.
(00:00) Cold open — the grace curious leaders earn when they make mistakes
(02:47) The Curiosity Mobile — six months on the road, the belief gap, and why stories close it
(07:36) Stories from the road — a florist, a group of librarians, and rafting across political lines
(12:11) How getting curious refilled Scott's own hope and energy before the trip
(14:57) Busting the echo chamber — curiosity as "what else are we missing"
(15:58) The Curious 100 — what the project is and what separates real curiosity from the performative kind
(20:50) Curiosity looks like many things — storytellers, editors, and activists on the list
(23:10) Being an "admitter" — why owning your mistakes makes leaders more trusted, not less
(28:11) Power and directionality — why the most powerful person in the room needs to be the most curious
(33:28) Inclusion vs. belonging, and why curiosity is the difference
(34:44) The question of the day — a research-backed practice for any meeting
(39:34) Why the curious leadership framework matters — a menu of options, not a personality test
(43:42) The four curious leader archetypes: Explorer, Provocateur, Reflector, Imaginator
(48:11) Your dominant archetype — and why leaders can shift between all four depending on the moment
(48:42) Curiosity vs. conviction — why staying open doesn't mean abandoning your values
(51:28) Predatory curiosity — what it looks like, why it backfires, and deep canvassing as its antidote
(59:16) Lightning round: Queer Eye, Lady Gaga, learning to surf, and curiosity as an act of love
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 02 Jul 2026 - 1h 09min - 183 - How Constraints Make Us More Creative: David Epstein
We're told more is always better—more options, more resources, more freedom. But David Epstein spent years looking at the science, and what he found challenges that assumption. Constraints don't just force creativity. According to the research, they often generate it.
In this episode, Mina Seetharaman talks with David Epstein, author of Inside the Box: How Constraints Make Us Better and the New York Times bestseller Range, about why total freedom tends to produce mediocre work, how the best leaders design limits on purpose, and what the history of companies like General Magic and Pixar reveals about the relationship between boundaries and breakthrough.
David was previously on the Creative Confidence Podcast to discuss Range: Why Generalists Triumph in a Specialized World. This conversation picks up where that one left off.
Related Resources:
Inside the Box: How Constraints Make Us Better, by David Epstein — https://www.davidepstein.com
Constraint exercises for teams — https://www.davidepstein.com
David Epstein on LinkedIn — https://www.linkedin.com/in/davidepstein
David’s newsletter, Range Widely — https://www.davidepstein.com
David’s first Creative Confidence interview: Generalist vs. Specialist: Choosing a Path for Career Success — https://www.ideou.com/blogs/inspiration/generalist-vs-specialist-choosing-a-path-for-career-success
IDEO U’s course Leading for Creativity: How to create the conditions where great work—and the people doing it—can thrive. — https://www.ideou.com/products/leading-for-creativity
In This Episode:
Timestamps are approximate due to ad breaks.
(00:00) David on what good leaders actually do with constraints
(00:25) Introducing David Epstein and the through line from Range to Inside the Box
(03:28) The explore-exploit trade-off: why breadth and focus aren't opposites
(05:00) What a constraint actually is and why your brain is designed to avoid thinking whenever possible
(06:45) Two things constraints reliably do: clarify priorities and force new exploration
(07:22) The blank canvas problem: why total creative freedom tends to produce average ideas
(08:09) The green eggs and ham effect: what the research says about constraints
(11:19) Dr. Seuss starts hemming himself in on purpose and changes children's literature in the process
(12:18) General Magic: the most important company nobody's ever heard of, and what happens when engineers are limited only by their imagination
(16:29) "I just couldn't figure out what not to do"—the common thread across dozens of former General Magic employees
(19:30) What leaders who design constraints on purpose actually look like—Pixar, Tony Fadell, and the literal box at Nest
(22:33) The legacy constraint exercise: a thought experiment that gets people to reprioritize without feeling punished
(25:11) When does a constraint go too far? The creativity-killing conditions and what the research on deadlines actually shows
(27:32) "Give me the freedom of a tight brief"—why definitional constraints work and prescriptive ones don't
(28:28) Brooks' Law, additive bias, and why we're wired to add instead of subtract
(29:46) The subtraction audit: how a genetics lab doubled its output by making commitments visible
(32:12) AI, prototyping, and the danger of skipping the thinking-slow phase
(36:23) Designing for edge cases: how the U.S. Army's body armor redesign for women improved gear for everyone
(41:10) The Hemingway Principle: the last-act-of-the-day habit that protects your most important work
(42:51) Audience Q: Can artificial constraints be as useful as real ones? (Yes, and here's why)
(45:04) Audience Q: How do you get buy-in on constraints when people push back?
(48:50) Lightning round: In Praise of Shadows, Daniel Kahneman, shuffle dancing, satisficing, and the decks that are never clear
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 18 Jun 2026 - 56min - 182 - The Decisiveness Crisis in Senior Leadership Teams: Sam Conniff
Two thirds of leaders say they would rather be seen as decisive and get it wrong than appear uncertain and get it right. It may sound illogical, but it's actually the result of decades of organizational culture training leaders that decisiveness equals strength and that not knowing is a liability.
In this episode, Mina Seetharaman talks with Sam Conniff, founder of Uncertainty Experts and author of The Uncertainty Toolkit, about the data behind what he calls the decisiveness crisis, why senior leadership teams are the most likely layer in most organizations to get uncertainty wrong, and three learnable questions that help leaders make better decisions without pretending to have answers they don't have.
This is part of an ongoing series of conversations about uncertainty on the Creative Confidence Podcast. Subscribe to catch them all.
Related Resources:
The Uncertainty Toolkit: How to Feel Calmer, Happier, and More Confident in an Uncertain World, by Sam Conniff — https://www.uncertaintyexperts.com/the-uncertainty-toolkit
Sam Conniff on LinkedIn — https://www.linkedin.com/in/samconniff
Uncertainty Experts — https://www.uncertaintyexperts.com
How to Stop Fighting Uncertainty & Start Working With It (Simone Stolzoff episode) — https://www.ideou.com/blogs/inspiration/how-to-not-know-simone-stolzoff
Read the blog recap — https://www.ideou.com/blogs/inspiration/the-decisiveness-crisis-uncertainty-toolkit-sam-conniff
In This Episode:
(Timestamps are approximate due to ad breaks)
(00:00) Sam on changing your relationship to uncertainty
(01:09) Introducing Sam Conniff and the decisiveness crisis
(02:08) What drew Sam to studying uncertainty and the personal story behind the research
(05:14) The Q-test warm-up: a simple exercise that reveals how your brain handles uncertainty
(10:36) The false brief: why trying to eliminate uncertainty is the wrong goal
(11:24) The top five uncertainty safety behaviors at work and why they feel so familiar
(13:27) Why the best leaders don't try to eliminate uncertainty—they navigate it
(17:00) Fear, fog, and stasis: the three ways uncertainty shows up before it reaches the boardroom
(20:58) What makes Sam and Catherine's research different from the books on your shelf
(21:37) The data: 20,000+ participants, six years, three sources
(24:41) Career is the number one uncertainty every year since 2021
(26:15) The decisiveness question: a binary choice that reveals everything
(29:04) Why two thirds of leaders choose the negative outcome
(30:04) The hierarchy finding and where the numbers go off the scale
(36:41) The decisiveness crisis as an identity problem and why transformation programs keep failing
(39:00) The uncertainty-ready leader: knowing which mode to be in
(40:00) Altitude, horizon, and agency: three questions that transform the pressure
(43:36) Why setting a deadline is actually a decisive act
(44:04) Turning a decision into a hypothesis
(44:12) Obama and Ardern: what saying "I don't know" with authority actually looks like
(46:59) The unlikely experts: what gang leaders, refugees, and recovering addicts know that most leaders don't
(54:13) Lightning round: The Walking Dead, Catherine Templar Lewis, nail polish, and more
(58:20) Mina's takeaways
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 04 Jun 2026 - 1h 01min - 181 - How to Not Know: Simone Stolzoff
We have more information than any generation in history. And we're more anxious about the future than ever. So what's going wrong?
In this episode, Mina Seetharaman talks with Simone Stolzoff, journalist, author, TED speaker, and former IDEO Design Lead, about why certainty is so seductive, how our hunger for it quietly gets us into trouble, and what it actually looks like to build uncertainty tolerance as a skill.
Simone's new book, How to Not Know, draws on years of reporting to examine the three certainty traps that hold leaders back—comfort, hubris, and control—and offers practical tools for anyone navigating hard decisions, unclear direction, or rapid change. Together, Mina and Simone explore why the most resilient leaders are the ones willing to say "I don't know," how to make decisions when the path isn't clear, and a concept called ghost ships that reframes what it means to choose.
This is one of several conversations on uncertainty coming to the Creative Confidence Podcast this year. Subscribe to catch them all.
Related Resources:
How to Not Know, by Simone Stolzoff — https://simonestolzoff.com/how-to-not-know
Simone Stolzoff on LinkedIn — https://www.linkedin.com/in/simone-stolzoff-5a16b648/
Simone’s Harvard Business Review article: Leaders, It’s Time to Build Your Tolerance for Uncertainty — https://hbr.org/2026/01/leaders-its-time-to-build-your-tolerance-for-uncertainty
Read the blog recap — key ideas from this episode, plus five things to put into practice. ideou.com/blogs/inspiration
IDEO U All-Access Pass — unlimited access to IDEO U’s on-demand courses. https://www.ideou.com/products/human-ai-leadership-self-paced-course
Subscribe to the Creative Confidence Podcast — new episodes on creativity, leadership, and innovation every other week. ideou.com/pages/creative-confidence-podcast
In This Episode:
(Timestamps are approximate due to ad breaks)
(00:00) Welcome and introducing Simone Stolzoff
(03:21) From The Good Enough Job to How to Not Know — the thread between his two books
(05:48) Why uncertainty feels like a threat — the biology behind it
(09:37) Rowing through the fog — what Simone learned at IDEO
(12:17) Why certainty has a narrowing effect on creativity
(15:12) Commitment in spite of doubt — the Rollo May quote
(16:19) The Slack origin story — how Stuart Butterfield trusted his uncertainty
(18:20) Standing on a mountain peak — why you have to descend before you can go higher
(18:42) The three certainty traps: comfort, hubris, and control
(22:38) The AI prediction that aged poorly — Geoffrey Hinton and the radiologists
(25:05) More information, more anxiety — why our phones aren't helping
(30:17) The loss of friction — what we give up when we reach for our phones
(34:09) How to actually build uncertainty tolerance
(37:27) Microdosing the unknown — why small experiments rewire the brain
(42:13) Busting the algorithm — the explore-exploit tradeoff explained
(44:51) How to say "I don't know" without losing the room
(45:40) What Brian Chesky did when Airbnb's entire business shut down overnight
(49:11) Ghost ships and how to let go of the lives you didn't choose
(54:03) The difference between one-way and two-way door decisions
(56:32) What to do when you're in the middle of something genuinely hard
(57:17) Lightning round
(57:38) High Maintenance on HBO
(58:30) Brian Eno on originality
(59:02) Learning salsa dancing
(59:32) The skill of asking questions
(59:52) Leaving the Atlantic for IDEO — the mistake that wasn't
(01:00:38) Always eat the cookie
(01:01:40) Advice for a younger self
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 21 May 2026 - 1h 00min - 180 - AI Tools for Researchers, Patterns vs. Insights, and When to Trust AI Output: Q&A with Angela Kochoska
Angela Kochoska, Design Researcher and Data Scientist at IDEO and co-instructor in IDEO U's new course, Human-Centered Research with AI, joins Mina to answer your questions on how to responsibly and effectively use AI in the research process.
After her co-instructor Hannah Rosenfeld’s episode on using AI in human-centered research, our audience had so many great questions. We dedicated an entire episode to answering them.
How do you stop AI from flattening nuance? How do you know when you've outsourced your thinking instead of augmenting it? When does AI-assisted synthesis become a real insight, and when doesn't it? What does good prompting actually look like in a research context?
Angela brings a perspective that's rare: she came to design research from a PhD in astrophysics and years building machine learning models for NASA and the European Space Agency. She knows how LLMs actually work, and she also knows why the conversation you have with your team in a coffee shop after a field interview still produces insights no model can replicate.
If you haven't heard Hannah's episode yet, it's a great place to start. If you have, this is the conversation that goes deeper into the questions it raised.
Angela teaches Human-Centered Research with AI alongside Hannah Rosenfeld at IDEO U. Find details and enroll at ideou.com.
Related Resources:
Angela Kochoska on LinkedIn: https://www.linkedin.com/in/angela-kochoska/
Hannah Rosenfeld's episode: https://shows.acast.com/creative-confidence-podcast/episodes/how-to-use-ai-for-more-human-centered-research-hannah-rosenf
Human-Centered Research with AI — IDEO U Course:https://www.ideou.com/products/human-centered-research-ai
Read the episode recap on the IDEO U blog:https://www.ideou.com/blog
In This Episode:
(Timestamps are approximate due to ad breaks)
(02:07) From NASA sky surveys to design research — Angela's unlikely path to IDEO
(06:57) What building the course with Hannah unlocked, including a new way to think about AI bias
(13:18) Q&A: How do you tell a real insight apart from an AI-generated pattern?
(16:11) Q&A: How do you stop AI from flattening nuance and overstating confidence?
(22:37) Q&A: Is it self-serving to say AI makes humans more important? How to address the skepticism
(26:09) Q&A: How do you know when you've crossed into outsourcing your thinking to AI?
(32:12) Q&A: What does good prompting actually look like in a research context?
(34:35) Q&A: How do you move from AI-generated insights to meaningful human-centered decisions?
(44:51) Q&A: What AI tools do you actually use? (Claude, Perplexity, NotebookLM, SciSpace)
(51:41) Q&A: How do you protect the depth and specificity that makes your research valuable?
(57:07) Q&A: My organization is skeptical of AI — how do I show its value?
(1:03:30) Lightning round: Angela recommends Always Coming Home, James Bridle, crochet, "Don't forget to look up,” and more.
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 14 May 2026 - 1h 10min - 179 - How to Use AI For More Human-Centered Research: Hannah Rosenfeld
AI is changing what it means to be a researcher. But most teams are only using it one way—to go faster. In this episode, Hannah Rosenfeld, Executive Design Researcher at IDEO, shares a framework for using AI intentionally across your research process: not just to move faster, but to see more, ask bigger questions, and do things you couldn't do before.
Hannah teaches these ideas and more in IDEO U's new course, Human-Centered Research with AI. If this conversation resonates, the course is where you can go deeper and apply the framework to your own work. The first cohort starts May 21 at ideou.com.
Related Resources:
Hannah Rosenfeld on LinkedIn:https://www.linkedin.com/in/hannah-rosenfeld-86805940/
Human-Centered Research with AI — IDEO U Course:https://www.ideou.com/products/human-centered-research-ai
Read the episode recap on the IDEO U blog:https://www.ideou.com/blog
In This Episode:
(Timestamps are approximate due to ad breaks)
(02:16) AI Doesn't Change the Principles of Good Research — It Expands the Definition
(05:04) A Framework for Using AI in Research: The Intersection of Speed and Scale
(09:28) Mode 1: Widen Your Aperture — Use AI to Take In More
(13:01) Mode 2: Notice Nuance — Use AI to See Deeper, Not Just Wider
(19:49) Why Bias Isn't the Problem — Unexamined Bias Is
(21:23) Mode 3: Challenge Your Assumptions — Use AI to Interrogate Your Thinking
(27:50) The Case for Productive Friction — Why Speed Can Work Against You
(29:54) Mode 4: Immerse Yourself in Data — Use AI to Bring Your Thinking to Life
(32:41) Building a Living Research Brain Your Team Can Query for Months
(38:00) How to Sum Up the Framework: Strategic Use Cases, Not Just Efficient Ones
(40:53) The Skills AI Can't Replace: Why Human Judgment Matters More, Not Less
(43:10) Q&A: Moving from AI-Generated Patterns to Human-Centered Decisions
(43:50) Q&A: Can AI Turn a Non-Researcher into a Serious Researcher?
(45:14) Lightning Round: Hannah on Asking Better Questions, Fewer Things, and Perpetual Stew
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 29 Apr 2026 - 51min - 178 - 6 Patterns for Building Organizational Agility: Clay Parker Jones
Most organizations don’t fail because their ideas are wrong. They fail because the systems underneath those ideas aren’t designed to support them. In this episode, Mina Seetharaman speaks with Clay Parker Jones, Director of Organizational Design at Airbnb and author of Hidden Patterns, about six things you can do to build a more agile, adaptable, and human-centered organization.
Related Resources:
Hidden Patterns, by Clay Parker Jones: https://www.simonandschuster.com/books/Hidden-Patterns/Clay-Parker-Jones/9781637748589
Clay’s website and pattern library: https://www.cpj.fyi/
Designing for Changeonline course with IDEO U: https://www.ideou.com/products/designing-for-change
Read the episode recap on the IDEO U blog: https://www.ideou.com/blog
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 15 Apr 2026 - 1h 02min - 177 - How Great Teams Leverage Tension as a Source of Innovation: Daniel Coyle (Replay)
Tension on your team isn’t always a problem to solve. In fact, it’s often a signal you’re doing meaningful work.
In this replay episode, bestselling author Daniel Coyle (The Culture Code) shares how the most successful teams channel friction into forward motion, instead of avoiding it. Drawing on research and real-world examples from places like Pixar, the Navy SEALs, and professional sports, Daniel breaks down how tension can become a powerful source of energy, learning, and innovation.
In this conversation, you’ll learn:
Why conflict and disagreement are essential for high-performing teams The key moments that shape team culture early on How vulnerability builds trust (and why leaders need to go first) A simple framework for turning tension into productive experimentation How storytelling helps reinforce and scale strong team behaviorsThis episode offers practical ways to rethink how your team approaches friction. If this topic resonates, explore more episodes on healthy friction and creative tension with guests like Ben Swire, Mike Peng, Heather Currier Hunt, Takashi Wickes, and Bob Sutton.
Related resources:
The Culture Code, by Daniel Coyle: https://danielcoyle.com/the-culture-code/
Cultivating Creative Collaboration online course with IDEO U, taught by IDEO CEO Mike Peng: https://www.ideou.com/products/cultivating-creative-collaboration
Read the episode recap on the IDEO U blog: https://www.ideou.com/blogs/inspiration/how-great-teams-leverage-tension-as-a-source-for-innovation
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 01 Apr 2026 - 42min - 176 - What Gets In the Way of Trust on Teams: Q&A with Ben Swire
There are many hidden barriers to building trust on teams, and sometimes we don’t see them until something breaks down.
In this episode of the Creative Confidence Podcast, Mina Seetharaman sits down again with Ben Swire—co-founder of Make Believe Works and author of Safe Danger—for a practical Q&A on what actually gets in the way of trust on teams.
Drawing on his experience designing team experiences for organizations around the world, Ben answers questions from the Creative Confidence community. Why does trust break down even on high-performing teams? What makes feedback feel risky? How do you create space for honest conversation without forcing vulnerability? And what can leaders do in the moment when trust starts to erode?
Related resources:
Safe Danger, by Ben Swire
Make Believe Works– Unique team building that actually makes an impact.
Cultivating Creative Collaboration online course with IDEO U, taught by IDEO CEO Mike Peng
Read the episode recap on the IDEO U blog: ideou.com/blog
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Fri, 20 Mar 2026 - 44min - 175 - Building Risk-Taking Teams: Ben Swire
Team building often feels like a necessary evil. Leaders know it matters, but too often it feels awkward, forced, or disconnected from real work.
In this episode of the Creative Confidence Podcast, Mina Seetharaman speaks with Ben Swire, co-founder of Make Believe Works and author of Safe Danger, about what actually builds trust, psychological safety, and creative collaboration on teams.
Ben introduces the concept of “safe danger”—the emotional sweet spot between comfort and fear—where teams feel secure enough to take risks, practice vulnerability, and grow together. He explains why most team building fails, why psychological safety is not the same as comfort, and why risk-taking is a muscle that teams need to practice before the stakes are high.
If you’re a leader who wants to encourage better ideas, stronger trust, and an innovation culture, this episode offers practical tools and mindset shifts you can use immediately.
To go deeper, explore IDEO U’s course and subscribe to the Creative Confidence Podcast for more conversations with today’s most thoughtful creative leaders.
Related resources:
Safe Danger, by Ben Swire
Make Believe Works– Unique team building that actually makes an impact.
Cultivating Creative Collaboration online course with IDEO U, taught by IDEO CEO Mike Peng
Read the episode recap on the IDEO U blog: ideou.com/blog
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
Hosted on Acast. See acast.com/privacy for more information.
Thu, 05 Mar 2026 - 57min - 174 - Playful Thinking Under Pressure: Q&A with Cas Holman & Michelle Lee
How do leaders apply playful thinking at work when time is short and the stakes are high?
In this Q&A episode of the Creative Confidence Podcast, host Mina Seetharaman is joined by play designer and author Cas Holman and IDEO Partner Michelle Lee to explore how a playful mindset holds up under real-world constraints.
Building on their earlier conversation about why play matters at work, this episode focuses on what it looks like in practice: navigating tight timelines, creating psychological safety quickly, collaborating without losing your competitive edge, and leading in high-stakes environments like policy and healthcare.
Through real stories and answers to listener questions, Cas and Michelle share practical ways leaders can make values-aligned decisions under pressure, design safety through structure, use constraints to fuel creativity, and model vulnerability to unlock better thinking.
Related resources:
Playful by Cas Holman
Creative Thinking for Complex Problem Solving online course with IDEO U, taught by Michelle Lee
Full episode recap on the IDEO U blog
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 18 Feb 2026 - 39min - 173 - How a Playful Mindset Leads to Better Work: Cas Holman & Michelle Lee
For teams and leaders striving to unlock better collaboration and outcomes, play isn’t just a break from work—it’s a powerful leadership mindset. Embracing play fosters curiosity, creativity, and resilience, helping teams innovate and thrive even under pressure.
In this episode of the Creative Confidence Podcast, host Mina Seetharaman sits down with special guests Cas Holman, renowned play designer and author of Playful, and Michelle Lee, Partner and Executive Co-Managing Director at IDEO. Together, they dive into how playful thinking sparks better questions, builds psychological safety, and drives meaningful innovation within teams.
Drawing from Cas’s expertise in designing open-ended play systems and Michelle’s leadership at IDEO, they share real-world examples of how play transforms collaboration and delivers stronger results across diverse organizations.
Explore related resources to deepen your team’s creative potential:
Playful by Cas Holman – a compelling look at play as a tool for innovationCreative Thinking for Complex Problem Solving – an online course by Michelle Lee on harnessing creativity for breakthrough collaborationPlayful Thinking Under Pressure – a blog post on how teams can stay inventive and effective when it matters most__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 04 Feb 2026 - 50min - 172 - Leadership Philosophies in Practice & Building Creative Teams: Q&A with Mike Peng
IDEO CEO Mike Peng returns to the Creative Confidence Podcast with an insightful, listener-driven conversation tailored for leaders, managers, and team leads who are navigating change and striving to build high-trust, creative teams. In this episode, Mike delves deeper into the core principles of creative leadership, sharing practical strategies for leading creative teams within organizations that may resist change.
Discover how to cultivate psychological safety, foster a thriving innovation culture, and manage complexity with confidence. Mike draws on personal stories and lessons learned from failure to illuminate how to reduce fear, build trust, and stay inspired in today’s fast-moving world.
If your goal is to elevate your team’s creativity or redefine what creative excellence means in your organization, this episode offers grounded advice and a clear perspective you can apply now. For more tools and insights, explore From Ideas to Action and read Mike’s thoughts on Creative Excellence.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 21 Jan 2026 - 44min - 171 - Part 2: Honest, Realistic, and Optimistic Leadership Advice from Friends of IDEO
The creative leadership advice continues. In Part 2, creative leaders including IDEO partners, alumni, and IDEO U instructors share hard-won lessons on relationships, reflection, and staying human as we move into 2026. Host Mina Seetharaman and IDEO Partner Ilya Prokopoff share reactions and builds on each leader's advice.
Many of the leaders featured on this episode have been guests on the podcast. Find links to their episodes at ideou.com/blogs/inspiration.
Guests on this episode:
Grace Hwang — Design Leader; Former IDEO Associate Partner; Co-Founder, Upturn Health
Michelle Lee — Partner and Executive Managing Director, IDEO; IDEO U Instructor: Creative Thinking for Complex Problem Solving
Sara Kalick — Founder, The Possible: IDEO U Instructor: From Superpowers to Great Teams
Jenn Maer — Co-founder and Chief Creative Officer, Knitted; IDEO U Instructor: Storytelling for Influence
Jennifer Riel — Adjunct Professor, Rotman School of Management, University of Toronto; Former Head of Global Strategy, IDEO; IDEO U Instructor:Designing Strategy & Activating Strategy
Susie Wise — Designer, Design for Emergence; Author, Design for Belonging
Takashi Wickes — Founding Designer, Open Studio; IDEO U Instructor: Prototyping for AI
YC Sun — Senior Design Director, Healthcare and Wellbeing, IDEO
Dabney Hailey — Founder and Principal, Hailey Group; Lecturer, MIT Sloan
Amy Bonsall — Founder, Light Actions at Collective; IDEO U Instructor: Designing a Business
Frederik Pferdt — Former Chief Innovation Evangelist, Google; author of What’s Next is Now
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 07 Jan 2026 - 50min - 170 - Key Abilities of Creative Problem-Solvers: David Kelley (Replay)
This episode is a Creative Confidence Podcast replay. In celebration of 20 years of the Stanford d.school, we’re revisiting our conversation with David Kelley, founder of IDEO and the Stanford d.school, on the core abilities of the most successful creative problem-solvers. David also shares personal stories and learnings from his friendships with several of today’s most innovative CEOs and leaders.
At a moment when creativity is increasingly essential to leadership, this episode offers a chance to revisit the fundamentals of creative problem-solving and hear them directly from one of the people who helped define the field.
Many of the ideas David shares in this episode align with his Creative Essentials, a roundup of the best advice he's collected across his long career. Read about David Kelley’s Creative Essentials here:
https://stanfordmag.org/contents/how-to-be-creative
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 30 Dec 2025 - 44min - 169 - Part 1: Honest, Realistic, and Optimistic Leadership Advice from Friends of IDEO
As the year winds down, we asked 20 friends of IDEO including IDEO U instructors, Creative Confidence Podcast guests, and partners of IDEO to share honest leadership advice for leaders heading into 2026. In part one, hear reflections on uncertainty, creativity, and momentum. Host Mina Seetharaman and IDEO Partner Ilya Prokopoff share reactions and builds on each leader's advice.
Find more episodes of the Creative Confidence Podcast at ideou.com/podcast. Take online courses in human-centered design, AI, leadership, and more at ideou.com.
Many of the leaders featured on this episode have been guests on the podcast. Find links to their episodes at ideou.com/blogs/inspiration.
Guests on this episode:
Michael Hendrix - Managing Director, Invisible Notes; former IDEO Partner
Kate Schnippering - Polar Expedition Crew Member, IDEO U Instructor: Creative Thinking for Complex Problem Solving
Catherine Connors - Co-founder, StoryQuo
Jennifer Lo - Futurist in Residence and Senior Director of Organizational Design, IDEO
Suzanne Gibbs Howard - Founder, IDEO U; Leadership and Learning Advisor; IDEO U Instructor: Unlocking Creativity
Wardah Malik - CEO, BEworks
Kim Scott - Author & Founder, Radical Candor
Mollie West Duffy - Co-author, No Hard Feelings; Big Feelings
Bonnie Wan - Author & Founder, The Life Brief
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 18 Dec 2025 - 43min - 168 - 3 Leadership Philosophies to Inspire Creative Excellence: Mike Peng
Host Mina Seetharaman chats with IDEO CEO Mike Peng about what creative excellence means today and how leaders can cultivate it on their teams. Mike shares three favorite leadership philosophies, stories from his global career, and practical ways to spark creativity, build healthy friction, and stay inspired.
Sign up for invitations to live podcast recordings at ideou.com/podcast.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 04 Dec 2025 - 58min - 167 - How to Prototype with AI: Takashi Wickes
Learn how interaction designer Takashi Wickes uses AI to prototype ideas with more creativity, intention, and humanity. In this conversation with host Mina Seetharaman, Takashi shares mindsets, stories, and practical methods from IDEO U’s Prototyping with AI online course to help you stay curious, embrace friction, and keep humans at the center of AI-powered design.
Sign up for invitations to live podcast recordings at ideou.com/podcast.
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 19 Nov 2025 - 51min - 166 - Adopting AI with Purpose and Confidence: Q&A with Justin Massa
How can leaders bring AI into their organizations thoughtfully, without losing what makes them human? In this Asked & Answered episode, AI strategist and IDEO alum Justin Massa joins host Mina Seetharaman to answer listener questions and share a grounded, practical view of AI adoption. Justin explains why so many companies struggle to move from experimentation to impact, how to foster a culture of safe exploration, and why empathy and trust remain at the heart of leadership in the age of AI. Read the recap of this conversation on the IDEO U blog at ideou.com.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Fri, 07 Nov 2025 - 45min - 165 - How to Invest in AI for Your Business: Justin Massa
AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact.Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.Read the recap of this discussion on the IDEO U blog at ideou.com. Want to learn more? Build your own AI adoption plan and learn tools for creativity, strategy, and responsible innovation in IDEO U's AI x Design Thinking Certificate, an 8-week online program. Learn more at ideo.in/aicert.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 09 Oct 2025 - 50min - 164 - Bringing Futuring into Your Organization: Q&A with Jennifer Lo
In this Asked & Answered episode, Jennifer Lo, IDEO's Senior Director of Design Futures, responds to community questions about how leaders can bring futuring into their organizations. From making the case for ROI, to balancing visionary leadership with grounded operators, to practical ways to get started, Jennifer shares insights on how to use futuring to build resilience and readiness.Read more on the IDEO U blog at ideou.com.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 11 Sep 2025 - 49min - 163 - How to Think Like a Futurist: Jennifer Lo
What does it mean to think like a futurist—and why should every leader learn how? In this episode of the Creative Confidence Podcast, Jennifer Lo, Senior Director of Design Futures at IDEO, shares how futuring can help leaders navigate uncertainty, build resilient strategies, and shape the future they want to see. Learn how to spot signals, expand your strategic horizon, and use storytelling and artifacts to make long-term thinking feel actionable today.Read the recap of this conversation and see the futures cone framework mentioned on the IDEO U blog at ideou.com.Follow Jennifer Lo on LinkedIn for more futuring inspiration: https://www.linkedin.com/in/jennifer-lo-28654b3/
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 27 Aug 2025 - 41min - 162 - Storytelling for Leaders and the Future of Narrative: Q&A with Catherine Connors
In this bonus episode of the Creative Confidence Podcast, storyteller and strategist Catherine Connors returns to answer top questions from our IDEO U community. We explore what it really means to lead with story—beyond frameworks and formats—and how storytelling can be used to build culture, scale ideas, and drive meaningful change.Catherine shares her take on how to build storytelling capacity inside teams, how AI is reshaping the narrative landscape, and why co-authorship is the future of leadership storytelling.Whether you're looking to grow your storytelling skills, scale your influence, or help your team connect more deeply to their work, this episode offers practical insight for how to be a better storyteller and lead with narrative intention.Want to go deeper? Explore our Communicating for Impact Certificate—a 3-course program designed to help you speak and lead with clarity, empathy, and influence: https://www.ideou.com/products/communication-certificateRead the recap of this podcast episode on the IDEO U blog:https://www.ideou.com/blogs/inspiration
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 13 Aug 2025 - 38min - 161 - Creative Collaboration with IDEO CEO Mike Peng (Replay)
In this conversation, IDEO CEO Mike Peng shares what it really takes to foster creative collaboration on teams. From designing for trust and tension to navigating ambiguity and divergent thinking, Mike offers a clear-eyed look at how leaders can create the conditions for breakthrough ideas. Originally aired on August 8, 2019, this episode is full of timeless guidance for today’s fast-moving, complex world.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 29 Jul 2025 - 37min - 160 - Storytelling for Change with a Former Disney Exec: Catherine Connors
What makes a story powerful enough to shift culture?In this episode of the Creative Confidence Podcast, Catherine Connors—former Head of Content at Disney Interactive and founder of storytelling consultancy StoryQuo—shares five key shifts that can help leaders use story as a tool for transformation.From rethinking traditional formats to embracing play and shared authorship, Catherine challenges conventional ideas about storytelling and invites us to create stories that people want to carry forward.Whether you're trying to connect more deeply with your team, design more inclusive narratives, or spark culture change, this conversation offers actionable insights for leaders in every industry.Read the episode recap: https://www.ideou.com/blogs/inspiration/storytelling-for-leadershipConnect with Catherine Connors on LinkedIn: https://www.linkedin.com/in/catherineconnors/Check out IDEO U's Storytelling for Influence online course: https://www.ideou.com/products/storytelling-for-influence
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 16 Jul 2025 - 36min - 159 - AI as Creative Collaborator: Q&A with Matthieu Lorrain & Savannah Kunovsky
How are creative professionals actually using AI today? In this Asked and Answered follow-up episode, Google DeepMind’s Matthieu Lorrain and IDEO’s Savannah Kunovsky respond to questions from the IDEO U community. They cover real-world examples of AI-powered co-design, how to maintain creative control with liquid content, designing for neurodivergence, and what it means to make nature a creative collaborator.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 24 Jun 2025 - 26min - 158 - AI x Creativity: Matthieu Lorrain & Savannah Kunovsky
Google DeepMind’s Matthieu Lorrain and IDEO’s Savannah Kunovsky on how AI is reshaping creative work.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 04 Jun 2025 - 46min - 157 - Staying Human-Centered in a Tech-First World: Grace Hwang
As technology accelerates, the challenge and opportunity is to stay anchored in what really matters: people. Host Mina Seetharaman talks with Grace Hwang, former GM of Design and UX Research for Mixed Reality at Microsoft, about how leaders can use human-centered design to navigate this shifting terrain with clarity and creativity. Grace, a former IDEO associate partner and longtime advocate of ethically responsible design, offers powerful insights drawn from her work at Microsoft, health-tech startups, and IDEO. She shares her framework for responsible innovation, examples of how edge cases can spark breakthroughs, and practical ideas for shaping a human-centered design practice.
Find episode recaps and register for live podcast events at ideou.com/podcast. Take online courses in human-centered design, AI, leadership, and more at ideou.com.
__________
Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 28 Apr 2025 - 40min - 156 - Introducing Mina Seetharaman: Your New Creative Confidence Podcast Host
The Creative Confidence Podcast has been going strong for eight years, with more than 120 leaders sharing their advice, tips, and stories with the IDEO U community. Longtime podcast listeners might recognize the voices of IDEO U Founder Suzanne Gibbs Howard and Design Director Coe Leta Stafford, our original hosts who masterfully surfaced insights and lessons from our expert guests. Now, we’re excited to introduce you to the new voice of the Creative Confidence Podcast – IDEO’s Head of New Ventures, Mina Seetharaman. In a special episode of the Creative Confidence Podcast, IDEO CEO Derek Robson sat down with Mina to learn more about her journey to creative confidence – what it means to her, lessons she’s learned, and advice she has for leaders. Plus, some very important facts, like her animal alter ego.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Fri, 04 Apr 2025 - 20min - 155 - What Leaders Should Know About Leading Through Change: Melanie Bell-Mayeda
Learn how to lead through change and uncertainty with a human-centered approach. Discover three key leadership levers to help your team navigate uncertainty with clarity and confidence.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 10 Mar 2025 - 42min - 154 - How to Improve Your Leadership Mindset for Greater Growth: Bonnie Wan
Explore how overcoming limiting beliefs and enhancing your leadership mindset, with guidance from Bonnie Wan, can propel your growth as a leader.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 27 Jan 2025 - 39min - 153 - How to Take Action and Shape Your Future Today: Frederik Pferdt
Discover how small actions today can shape the future you want. Learn key strategies for taking control of your future with empathy, experimentation, and your unique superpower.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 13 Jan 2025 - 38min - 152 - Unlock the Power of Systems Thinking: Deirdre Cerminaro
Learn the core mindsets of systems thinking to tackle complex problems. Our beginner's guide helps you zoom in and out, shift perspectives, and reframe challenges for lasting solutions.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 28 Oct 2024 - 31min - 151 - The Role of Human-Centered Leadership in the Age of AI: Tim Brown
Discover the importance of human-centered leadership and AI. Learn how to balance technological advancements with empathy and ethics to drive sustainable success with Chair of IDEO, Tim Brown.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 03 Oct 2024 - 37min - 150 - Humanistic AI: Tom Gruber, Co-Creator of Siri
What skills can help us get the most out of AI? When we approach AI in a human way, with people at the center, it can be a powerful tool that augments how we work. As AI becomes more and more widespread across industries, it’s critical to learn the skills to harness and collaborate with AI in a way that is humanistic, ethical, and impactful. In this episode of the Creative Confidence Podcast, we speak with Tom Gruber—product designer, entrepreneur, and co-creator of Siri. He shares critical skills to get the most out of AI, why AI needs human-centered design, and the ethics of using AI tools. https://ideo.in/3MiQGVn
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 19 Aug 2024 - 40min - 149 - Creating Impactful Products: YC Sun
Great products and services are driven by great product strategy. But too often we get stuck in the strategy part of product strategy, failing to get tangible enough to make insight-driven decisions about our roadmaps. In this episode of the Creative Confidence Podcast, we speak with YC Sun, Design Director at IDEO. He shares common challenges for leaders when it comes to product strategy, the keys to building great product strategy, tips and tools for getting tangible with your product strategy, and how to navigate decision trade offs.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 30 May 2024 - 38min - 148 - Manager Mentorship Strategies: David Yeager
We all want to be great managers. But when it comes to actually working with and leading young people, there’s no clear strategy or playbook for success. Too often it feels like we’re having to decide between two extremes: enforce high standards and risk pushing our mentees away, or take a more gentle approach and withhold criticism, therefore missing out on critical learning moments. Often the end result can be intergenerational misunderstanding. How do we interact with young people so that they feel inspired, enthusiastic, and energized rather than disengaged, outraged, or overwhelmed? In this episode of the Creative Confidence Podcast, we speak with David Yeager, author of The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation for Managers, Parents, and Educators. He shares how to cultivate a mentor mindset, the science and research on mentoring young people, applying a growth mindset to cultivate young talent, and key tools and strategies to employ for better mentorship.
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Get episode recaps and register for free live podcast events at ideou.com/podcast.
Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 14 May 2024 - 46min - 147 - Why Curiosity is a Business Imperative: Scott Shigeoka
Most of us recognize why curiosity is important. Few of us know how to practice and unleash its full potential. But when leaders embrace curiosity, it becomes a catalyst for transformation, helping leaders challenge their assumptions, connect with people, and build cultures where everyone feels like they matter.Learn why curiosity is one of the most important skills for leaders today, plus tangible tips and activities that we can practice to build our curiosity muscles, from Scott Shigeoka, curiosity expert and author of the new book, SEEK: How Curiosity Can Transform Your Life and Change the World.https://ideo.in/scott
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 02 Apr 2024 - 34min - 146 - How Great Leaders Use Friction: Bob Sutton
At its worst, friction can be a destructive force in an organization. Friction can undermine productivity and innovation, create inefficiency, and even chip away at our energy and enthusiasm for work. But what if friction could be reframed as something positive—something that makes the right things, like joy, productivity, and creative thinking, easier?Learn how great leaders use friction to make the right things easier and the wrong things harder with Bob Sutton, organizational psychologist and New York Times best selling author.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 20 Mar 2024 - 32min - 145 - The Power of Play: Michelle Lee
Learn about how play gives us permission to dream and diverge, think outside the box, and discover solutions to unprecedented problems with Michelle Lee, Managing Director at IDEO and Instructor of our newest Creative Thinking for Complex Solving course.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 05 Mar 2024 - 37min - 144 - Insights in Action: Arianna McClain
What makes a good insight? Learn about how to make customer research impactful with Arianna McClain, Head of Research & Insights at Cruise.
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 21 Nov 2023 - 31min - 143 - Why Strategic Planning Feels like a Waste of Time: Roger Martin
Learn about what makes a good strategy with Roger Martin, strategy advisor and bestselling author.https://ideo.in/roger
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 20 Sep 2023 - 33min - 142 - How to Test Value Propositions: Angel Annunciacao
Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.View the full recap at: ideo.in/angel-annunciacao
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 03 Aug 2023 - 33min - 141 - Influence as a Remote or Hybrid Worker: Sacha Connor
Learn how to create a remote influence plan from Sacha Connor, Founder of Virtual Work Insider.View the full recap at https://ideo.in/sacha
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 29 Jun 2023 - 33min - 140 - How to Use Data for Innovation: Bo Peng
Learn how to use data to uncover opportunities for innovation and better understand people and problems from Bo Peng, Senior Portfolio Director of Data Science at IDEO.View the full recap at https://ideo.in/bo
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 20 Jun 2023 - 31min - 139 - Leading Change: Deirdre Cerminaro and Bryan Walker
Why leading change always starts with people, and tools you can try to make people the catalysts for change.View the full recap at https://www.ideou.com/blogs/inspiration
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 25 May 2023 - 36min - 138 - How to Confront Bias at Work: Kim Scott
Learn a framework for identifying bias, prejudice and bullying and choosing a response; tools leaders can use to disrupt bias; and ways to be an upstander at work. View the show notes, transcript and recap at https://ideo.in/kimscott
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Thu, 18 May 2023 - 35min - 137 - Belonging at Work: Susie Wise
The 3 foundational elements of belonging, and the tools and levers of design you can use to foster it.View the visuals and resources discussed in this episode at https://ideo.in/susie
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Thu, 20 Apr 2023 - 31min - 136 - Customer Centricity: Leslie Witt
How organizations can shift toward more customer centricity, and why it starts with employee health.View the full recap at https://ideo.in/leslie
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Wed, 12 Apr 2023 - 33min - 135 - Creative Leadership: Tim Brown
Tips for how leaders can tap into creativity to solve today’s biggest challenges from IDEO Co-Chair Tim Brown.View the full recap at https://www.ideou.com/blogs/inspiration
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Wed, 29 Mar 2023 - 36min - 134 - Designing Memorable Experiences: Kai Frazier
Insights on creating inspiring educational experiences from Kai Frazier, Founder and CEO of edtech startup Kai XR.View the full recap at https://ideo.in/kai
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Thu, 16 Mar 2023 - 37min - 133 - Work Friendships: Kat Vellos
Why workplace friendships are important, tips for making friends at work, and how to deepen connections with better conversations.View the full recap at ideou.com/blog
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Tue, 21 Feb 2023 - 35min - 132 - Motivation at Work: Dan Ariely and Wardah Malik
Lessons on different types of motivators, what behavioral science can teach us about motivation, and the importance of intrinsic motivators in the workplace.View the full recap at https://ideo.in/beworks
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Fri, 27 Jan 2023 - 40min - 131 - Designing for Sensitive Topics: Kerry O’Connor
Tips on designing for uncomfortable conversation topics like sex, mental health, personal finance, and addiction from women’s health entrepreneur Kerry O’Connor.View the full recap at https://ideo.in/kerry
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Tue, 06 Dec 2022 - 32min - 130 - Inclusive Design Mindsets: Nusrat Ahmed & Coe Leta Stafford
IDEO U’s Nusrat Ahmed and Coe Leta Stafford share 4 inclusive design mindsets and why they’re an important part of any designer’s toolkit. View the full recap at https://www.ideou.com/blogs/inspiration/how-to-get-started-with-inclusive-design
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Wed, 16 Nov 2022 - 31min - 128 - 7 Myths of Strategy: Jennifer Riel
Jennifer Riel, IDEO’s Global Director of Strategy, shares the 7 common strategy myths and how to make your strategy more actionable.View the full recap at https://ideo.in/jennifer
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Thu, 13 Oct 2022 - 34min - 127 - Creative Energy: Keith Yamashita
In times of turbulence, uncertainty or stress, it can be difficult to tap into the creativity needed to do your best work. SYPartners and kyu Collective Founder Keith Yamashita says those are the times it’s most impactful to have a reservoir of inspiration to pull from. In this conversation with Keith, we talk about rituals and tactics you can try to find inspiration individually, in duos and in teams.View the full recap at https://ideo.in/keith
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Wed, 28 Sep 2022 - 33min - 126 - How to Create Workplace Rituals: Erica Keswin
Erica Keswin, author of Rituals Roadmap, shares the business case for rituals in the workplace and the key elements behind a ritual.View the full recap at https://ideo.in/erica
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Tue, 20 Sep 2022 - 34min - 125 - Web3 Mindsets For Business Leaders: Tara Tan
Tara Tan, General Partner and Investor at IDEO Creative Capital, joined us to share three themes she’s seeing emerge in the world of web3 and how to apply those ideas to your business, whether you’re in the digital space or not. View the full recap at https://ideo.in/taratan
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Thu, 25 Aug 2022 - 30min - 124 - Data and Storytelling: Justin Massa
You’ve got tons of compelling data to prove out your strategic choices. Now, the challenge is how to go from boring charts and numbers to a story that will move your stakeholders and build alignment around a way forward. IDEO Partner and Executive Director Justin Massa shares how the combination of data and storytelling can overcome strategic roadblocks, with stories from IDEO’s work in the healthcare, automobile, and finance industries. View the full recap at ideou.com/blog.
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Wed, 10 Aug 2022 - 37min - 123 - Well Said: Value Outcome More Than Output
IDEO Senior Portfolio Director Katie Soven shares why orienting your team around outcomes is more effective than checking off a list of tasks. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Katie and read a recap of the conversation on the IDEO U blog: ideo.in/well-said-katie
__________
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Tue, 02 Aug 2022 - 1min - 122 - Well Said: How to Scale by Trusting Your Team
Wonderschool CEO and Co-founder Chris Bennett talks about giving his team the freedom and support to approach problems in their own way. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Chris and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-chris
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 01 Aug 2022 - 3min - 121 - Well Said: Remove Constraints to Boost Team Creativity
Michelle Lee, a managing director leading IDEO’s Design for Play team, tells us how to create a magic circle and why removing constraints is so powerful in helping your team come up with wild new ideas. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Michelle and read a recap of the conversation on the IDEO U blog: ideo.in/well-said-michelle
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 28 Jul 2022 - 3min - 120 - Well Said: Nurture Your Team and Give Them Meaningful Work
Serial entrepreneur and venture capitalist Brit Morin shares advice for inspiring a team by nurturing individual needs, creating psychological safety, and giving people meaningful work. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Brit and read a recap of the conversation on the IDEO U blog: ideo.in/well-said-brit
__________
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Wed, 27 Jul 2022 - 3min - 119 - Well Said: Tap Into Intuition by Pushing the Pace
IDEO Senior Portfolio Director Dwayne Edwards shares an activity leaders can try to encourage their team to tap into the power of intuition. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Dwayne and read a recap of the conversation on the IDEO U blog: ideo.in/well-said-dwayne
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 26 Jul 2022 - 2min - 118 - Well Said: How Inclusive Leaders Give Attribution
Harvard Business School Professor Frances Frei and IDEO Senior Design Director Lauren Collins share advice for inclusive leadership, encouraging participation, and giving attribution. This episode revisits one of our favorite moments on the Creative Confidence Podcast around the theme of enabling leaders to bring out the best in their team. Listen to the full episode with Frances and Lauren and read a recap of the conversation on the IDEO U blog: ideo.in/well-said-lauren-and-frances
__________
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Mon, 25 Jul 2022 - 3min - 117 - Envisioning the Future: Steve Schwall & Jan Rod
IDEO’s Steve Schwall and Jan Rod share stories of projects in the transportation and mobility world, techniques they rely on to create future-forward products and experiences, and how low-fidelity prototyping unlocks new ideas in highly complex industries.View the full recap at ideo.in/steve-and-jan
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Wed, 29 Jun 2022 - 32min - 116 - Managing Difficult Emotions: Liz and Mollie
Why it's good for business to bring emotions into the workplace, and skills and mindsets to manage our most difficult emotions.View the full recap at ideo.in/lizandmollie
__________
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Wed, 22 Jun 2022 - 36min - 115 - Sustainability and Business: Maria Fujihara & Gabe Kleinman
Learn what businesses can do to address climate change with Maria Fujihara, Founder & CEO of SINAI Technologies, and Gabe Kleinman, Head of Portfolio Services at Obvious Ventures.View the full recap at https://ideo.in/maria-and-gabe.
__________
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Wed, 08 Jun 2022 - 38min - 112 - Facilitative Leadership: Dabney Hailey
We talked with Dabney Hailey, founder and principal of Hailey Group, about the Visual Thinking Strategies (or VTS) method, why it works, how to bring elements of it into your daily practice, and why leaders should shift to the facilitative leadership style this method teaches. Read the recap at ideo.in/dabney.
__________
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Tue, 12 Apr 2022 - 36min - 111 - How to Think in Systems: Deirdre Cerminaro
Human-centered systems thinking is an approach to problem solving that helps you see the interconnectedness of things while also staying grounded in the needs of your stakeholders. Deirdre Cerminaro, IDEO Executive Design Director and IDEO U instructor, shares IDEO’s approach to systems thinking. Get tools, mindsets and examples you can apply to your own work to help you surface more impactful solutions. View the full recap at ideo.in/deirdre.
__________
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Thu, 24 Mar 2022 - 29min - 110 - Generalist vs. Specialist: David Epstein
Learn how being a generalist can lead to career success with David Epstein, New York Times bestselling author of Range.View the full recap at ideou.com/blog.
__________
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Tue, 08 Mar 2022 - 37min - 109 - A Framework for Impactful Presentations: Caricia Catalani
Learn how to incorporate improv techniques into your presentations for greater impact and engagement in this conversation with Caricia Catalani, Senior Design Director at Pear Therapeutics.View the full recap at ideou.com/blog.
__________
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Wed, 16 Feb 2022 - 31min - 108 - Finding Creative Inspiration: Brandon Viney
Google Group Creative Director Brandon Viney shares how to use what inspires you to find your creative identity.View the full recap at ideou.com/blog.
__________
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Wed, 02 Feb 2022 - 34min - 107 - Well Said: Believe in Your Positive Delusion
Chris Wilson, social entrepreneur and author of The Master Plan, shares the importance of believing yourself.This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Chris and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-chris
__________
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Fri, 24 Dec 2021 - 1min - 106 - Well Said: Strategy Is a Set of Choices
Designing Strategy instructor and best-selling author Roger Martin explains how your strategic choices shape where your organization is now and where you'll end up down the road.This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Roger and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-roger
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 23 Dec 2021 - 1min - 105 - Well Said: Camaraderie Isn't Culture
Sacha Connor, founder and CEO of consultancy Virtual Work Insider, argues that snacks are not culture. She says values and behaviors shape culture, especially in a remote world.This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Sacha and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-sacha
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 22 Dec 2021 - 2min - 104 - Well Said: Create Space for Joy
Ingrid Fetell Lee, author of The Aesthetics of Joy, helps us connect with physical feelings of joy in this 2-minute exercise. This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Ingrid and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-ingrid
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 21 Dec 2021 - 2min - 103 - Well Said: It's OK to Be On a Winding Path
Michelle Lee, a managing director in IDEO's Play Lab, embraces how mixed influences led her down a winding, joyful career path.This clip revisits one of our favorite moments of 2021 on the Creative Confidence Podcast. Listen to the full episode with Michelle and read a recap of the conversation on the IDEO U blog: https://ideo.in/well-said-michelle
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 20 Dec 2021 - 1min - 102 - Lead by Empowering Others: Lauren Collins & Frances Frei
In this episode, IDEO’s Lauren Collins and Harvard Business School Professor Frances Frei discuss how to level up your leadership practice by honing the skills and mindsets needed to empower your team and organization. View the full recap at https://ideo.in/lauren-and-frances
__________
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Fri, 17 Dec 2021 - 30min - 101 - Scaling Affordable Child Care: Chris Bennett
How did Wonderschool CEO and Co-founder Chris Bennett go from a spark of an idea to a venture-backed business? In this episode, Chris takes us inside his human-centered process for building a business. Chris shares about building empathy with his customers, prototyping the business model, finding the right sales channels, guiding a team, and staying inspired and connected to the mission. View the full recap at ideou.com/blog.
__________
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Tue, 23 Nov 2021 - 30min - 100 - Mentor Moment: How do I onboard new team members to encourage collaboration?
Mentor Moment is a series where we help a listener with a work challenge. In this episode, Heather Currier Hunt, IDEO’s executive talent director and global head of learning and development, gives Kathleen some ideas for ways she can onboard several new team members and set the stage for a collaborative and successful team dynamic. Learn more about Heather at https://www.linkedin.com/in/heather-currier-hunt-b114833a/. Are you struggling with a work challenge and wish you could get some words of wisdom from someone who’s been there? We’d love to help! Go to ideou.com/podcast and find details on how to share your story in the show notes for this episode.
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Tue, 16 Nov 2021 - 21min - 99 - Frameworks for Organizational Change: Joe Brown
Joe Brown, Executive Director at IDEO, explains how to use three different frameworks to approach change in your organization.
__________
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Mon, 15 Nov 2021 - 28min - 98 - Maintaining Momentum with Mode Shifts: Katie Soven
In order to maintain momentum and reach their goals, teams need to shift gears several times throughout a project. Project leaders are responsible for sensing the team’s need to shift and guiding them through these moments. Katie Soven, senior portfolio director at IDEO, shares how to maintain team momentum through complexity by shifting modes, the cycle of inhale and exhale in project work, and a framework for project leaders to know when and how to make a shift. View the full recap at ideou.com/blog.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 26 Oct 2021 - 32min - 97 - Getting Started with Strategic Planning: Roger Martin
If you’re wondering where to start with strategic planning, pause for a minute before getting into tactical ideas or writing a hundred-page strategic plan of action. Focus on identifying your strategic problem first. Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them, ways to think creatively about your strategic problem, and how to frame a question to guide your thinking. View the full recap at ideou.com/blog.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 05 Oct 2021 - 27min - 96 - Human-Centered Entrepreneurship: Brit Morin
With 10 years of experience as an entrepreneur and CEO, Brit Morin has learned a lot about what it takes to get an idea off the ground and how to inspire and lead a team. In this episode, she shares stories from the early days of her startup Selfmade, lessons on human-centered leadership, ways women are uniquely suited to excel as entrepreneurs, and skills she says are often under-valued but closely tied to entrepreneurial success. View the full recap at ideou.com/blog
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Thu, 30 Sep 2021 - 33min - 95 - Mentor Moment: Building Support for Innovation Work, with Stuart Getty
Mentor Moment is a new mini series where we help a listener with a work challenge. In this episode, IDEO Senior Design Lead Stuart Getty gives caller Heidi a few ideas for ways she can get her team and company on board and excited about innovation work. Learn more about Stuart at linkedin.com/in/stuart-getty. Are you struggling with a work challenge and wish you could get some words of wisdom from someone who’s been there? We’d love to help! Go to ideou.com/podcast for details on how to share your story.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 15 Sep 2021 - 14min - 94 - Storytelling for Entrepreneurs: Tom Kelley
IDEO’s Tom Kelley shares his storytelling tips and the 4 stories entrepreneurs need to know.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Mon, 23 Aug 2021 - 31min - 93 - Play at Work: Brendan Boyle & Michelle Lee
IDEO’s Michelle Lee and Brendan Boyle share small ways to experiment with play at work and how it helps surface new ideas.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Fri, 06 Aug 2021 - 34min - 92 - The Innovation Long Game: Hernán Carranza
Peruvian conglomerate Intercorp has been working toward the same mission for more than 25 years: To help Peru become one of the best places in Latin America to raise a family. Hear how Chief Innovation Officer Hernán Carranza is helping the company make progress toward that goal, and learn ways creative leaders can act now to have long-term impact. View the full recap at ideou.com/blog.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Tue, 13 Jul 2021 - 33min - 91 - Crafting a Creative Career: Donald Burlock
How do you decide which opportunities to pursue in your career—and what values can guide you along the way? Designer and author Donald Burlock, Jr. shares the creative frameworks that he turned to at each stage of his career, and how to use them in your own journey.
__________
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Build your creative problem-solving skills with IDEO U's online courses in human-centered design, AI, leadership, and more at ideou.com.
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Wed, 07 Jul 2021 - 36min
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