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- 230 - HOPE AFTER DIGITAL MARKETING SKILL IN INDIAIn this week’s show we discussed with one of our alumni, faculty Sajeesh Radhakrishnan who has taken a break from digital marketing and going after his passion – Photography.
The 141st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
We talked about Digital Marketing and Photography, where he is doing the course, projects in Photography in a beautiful place called Ooty, The Nilgiris, South India. With Light & Life Academy: https://llacademy.org/ Light & Life Academy is the first full facility institute exclusively for professional photography in India. It offers PG Diploma in Professional Photography, Professional Photojournalism, Professional Travel & Nature Photography Courses. We discussed What should a person who has done the Digital Marketing do next, what should he/she focus on, skills that are required to get started in the Digital career. What makes a good digital marketer and Sajeesh answered some of the questions from Suresh and some questions from students. You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Sajeesh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post HOPE AFTER DIGITAL MARKETING SKILL IN INDIA appeared first on FIR Podcast Network.
Wed, 21 Feb 2018 - 51min - 229 - THE RISE OF PERSONAL SEARCHESIn this week’s podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy https://www.thinkwithgoogle.com/feature/personal-searches/#/ Google came up with this research, some of the trends:
- 60 % + Growth in Mobile searches for “for me” in the past two years 80 % + Growth in Mobile searches for “Should I ” in the past two years Auto searches like: My car won’t start, How many car can I afford, Sell my car, How much is my car worth In Beauty category: Why is my hair falling out, How often should I wash my hair, What is my face shape Education: My learning plan, My science project, Where’s my school bus, Calculate my grade
- Universal or blended search Google assistant Amazon alexa
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Bharani
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post THE RISE OF PERSONAL SEARCHES appeared first on FIR Podcast Network.
Tue, 13 Feb 2018 - 43min - 228 - WHY WE DO ? WHAT WE DO ?In this week’s podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between. She is the girl behind WMA admission to the relationship and taking care of customer support. She asked me certain questions about why we do what we do and how we do. The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We discussed the culture, how we got started why there are classroom sessions instead of online sessions, why only we take 10 people in a batch, the classroom setup and why we don’t use PPT in our classes. Will it work for all businesses not necessarily but we can learn from each other how we run our business. Hope this is useful and got some insights.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Swetha
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post WHY WE DO ? WHAT WE DO ? appeared first on FIR Podcast Network.
Wed, 07 Feb 2018 - 45min - 227 - THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIAIn this weeks show we discussed about Conferences, Digital Marketing Conferences in India and the difference between Conferences in India and Abroad. The 138th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Some of conferences we discussed in the podcast:
- Social Media Marketing World Pub Con Content Marketing World SMX ( Search Marketing Expo)
Here are the tips and takeaways from the podcast:
- Research for short listing speakers Identifying the right speakers A detailed guidelines for the speakers. (To avoid too much self promotion) Clear Agenda about the event What to expect from the event Emailing after the registration about procedure Contact details (volunteers list and phone numbers) Starting on time and ending on time Giving time for the Q & A Giving time for speakers to interact with the participants Something different like having a stand up comedian to introduce the speakers Bringing in something different session with is not related to the topics Format of the session, is it going to panel discussion, Keynote session Taking care of the Visuals, A/V, Mic, Projector Directions for each sessions inside the venue Keeping extra chargers, power cords and extension cords
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post THIS IS HOW WE WANT TO CONDUCT A DIGITAL MARKETING CONFERENCE IN INDIA appeared first on FIR Podcast Network.
Fri, 02 Feb 2018 - 50min - 226 - CREATIVITY & FACEBOOK IQ ANNUAL REPORT !In this weeks show we discussed about How content and social media content are changing and how we can bring in creativity in our content.
We also discussed about the Facebook IQ Annual Report.The 137th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Facebook IQ has got some amazing resources for Marketers.
A recent Annual Report by Facebook:
Source: Facebook IQ: https://www.facebook.com/iq/
“The team at Facebook IQ has compiled its first-ever annual report to help marketers plan for the year ahead. In The Annual Topics and Trends Report, we share some of the conversations that have been on the rise in 2017 and that we anticipate will take hold in 2018.
Due to the size of the Facebook platform, we have a unique vantage point to see which conversations are growing at scale and taking hold, and which are simply a flash in the pan. Our findings are grounded in real data and real insights from the 2 billion people across Facebook.
The trends we feature are starting to take hold and enter the mainstream. This is not necessarily their point of conception, but rather as they are going from niche to norm.
These are the trends people are talking about, that the market is ready for and you should consider, as you think about creative planning and product development.”
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Bharani
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post CREATIVITY & FACEBOOK IQ ANNUAL REPORT ! appeared first on FIR Podcast Network.
Thu, 25 Jan 2018 - 30min - 225 - FACEBOOK LATEST NEWS FEED UPDATE & USER BEHAVIOUR IN 2018In this weeks show, we talked about Facebook latest news feed algorithm, where Mark shared an open letter : https://www.facebook.com/
zuck/posts/10104413015393571? pnref=story The 136th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy From News week: ZUCKERBERG LOSES $3.3 BILLION AFTER FACEBOOK CHANGES NEWS FEED:
http://www.newsweek.com/facebook-mark-zuckerberg-net- worth-drop-780824 Mark Schaefer blog post: https://www. businessesgrow.com/2018/01/12/ facebook-announcement/: Don’t panic. The Facebook announcement is no big deal. Apart from these updates, we asked our web marketing academy students and alumni about their behavior, how they are using Facebook? Was there a change in the pattern in the last few years. Surprisingly we saw that their Facebook consumption has gone down in the last few years for various reasons, we discussed that and more. You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.Entries will be accepted through Dec. 20 at 11:59 p.m. CST.
Visit Ragan.com/Awards to enter.
The post FACEBOOK LATEST NEWS FEED UPDATE & USER BEHAVIOUR IN 2018 appeared first on FIR Podcast Network.
Thu, 18 Jan 2018 - 46min - 224 - VLOGGERS AND THEIR IMPACT !Vloggers – Not just Digital Marketing Vloggers but here are some of the Vloggers you might want to check out.In this week’s podcast Aman, Siddhi, Pooja, and Suresh shared some of the Vloggers you might have to follow: The 135th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We have selected a few vloggers their work and basically their journey.
Vloggers are like Bloggers but with video content.
Not only is their journey amazing but also is the way they come up with content and how they engage/influence their audiences.
- Nas Daily: 1 Minute Vlog Daily. Over a year ago, Nuseir Yassin, the face,andmind behind viral videographer Nas Daily, quit his job at Venmo in New York City. Since then, Yassin, 25, says he’s at “33 percent,” which is the fraction of his life already lived, and even wears T-shirts with a 33 percent timeline every day. Today, despite his past as a Harvard graduate, he travels and makes videos everything, something so many people aren’t able to do until the latter part of their lives. Source: Resource Magazine: http://
resourcemagonline.com/2017/06/ why-nas-daily-quit-his-job-at- venmo-to-make-facebook-videos/ 79257/ His Facebook page has all the videos https://www.facebook.com/ nasdaily/ his website: https://www.nasdaily. com/ Pewdie Pie https://www.youtube.com/ch annel/UC-lHJZR3Gqxm24_Vd_AJ5Yw who has a youtube channel with over 5 crore subscribers. He’s a comedian but started his vlogs with gaming and that’s’ why they fall under his vlog name ‘Let’s play’. He has also been associated with controversies concerning anti-semitism given his comic work but that hasn’t decreased his fan base amongst the youth. ‘Superwoman” – Lily Singh https://www.youtube.com/ channel/UCfm4y4rHF5HGrSr-qbvOw Og! Her journey is an inspiration to young girls. She’s a vlogger, comedian, actress, rapper, musician, author etc. She has also taken initiatives to empower woman and decrease the hatred for females in society for which even Youtube recognized her. Why Gary Vaynerchuk,GaryVee’s Vlog is one of the most motivating, inspiring vlog on Social Media: Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author: https://www.youtube. com/channel/UCctXZhXmG- kf3tlIXgVZUlw
Google Webmaster Central YouTube Channelhas great resources for Webmaster, Search Marketer, and Website Owners :official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search. https://www.youtube.com/user/GoogleWebmasterHelp You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.Entries will be accepted through Dec. 20 at 11:59 p.m. CST.
Visit Ragan.com/Awards to enter.
The post VLOGGERS AND THEIR IMPACT ! appeared first on FIR Podcast Network.
Wed, 10 Jan 2018 - 43min - 223 - YEAR END EDITION OF DIGITAL INDIAA very happy new year to one and all! We discuss 2017 – the year that was, as we highlight the progress that India saw in this sector. We talk about Paytm, Uber-eats, Alexa – voice search, Google Tej and everything that contributed to 2017. We also discuss what India needs to look forward to in 2018 and how to keep up with the changing trends. The 134th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.Entries will be accepted through Dec. 20 at 11:59 p.m. CST.
Visit Ragan.com/Awards to enter.
The post YEAR END EDITION OF DIGITAL INDIA appeared first on FIR Podcast Network.
Wed, 03 Jan 2018 - 51min - 222 - FREE DIGITAL & SOCIAL MEDIA TOOLS FOR BUSINESSESMerry Christmas!! In today’s podcast, we discuss tools and resources that and how effective they’re and why they shouldn’t be ignored. The 133rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We also discuss some free tools provided to us by platforms like Google and how underutilized they are. Be sure to listen to the whole podcast and make a note of these resources. And if you’re not already using them… Then don’t delay and get started right away. Some of the tools that we discussed are: The multi-channel funnels and assisted conversions in Google Analytics – What metrics to focus on and what not. Ceros- a More advanced web application for creating artworks. Google optimize – a free website testing and personalization tool to create a better user experience on the website ultimately leading to better conversions. Google Data Studio: Again, a free tool to help you with creating customized & appealing reports. Teamwork: A tool for allocating tasks making your life easier. Easy management, mentioning of dependencies, time tracking is its main highlight.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Gagn
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.Entries will be accepted through Dec. 20 at 11:59 p.m. CST.
Visit Ragan.com/Awards to enter.
The post FREE DIGITAL & SOCIAL MEDIA TOOLS FOR BUSINESSES appeared first on FIR Podcast Network.
Wed, 27 Dec 2017 - 35min - 221 - FAQ’s – DIGITAL & SOCIAL MEDIA CERTIFICATES FOR AGENCIES & PROFESSIONALS
This week’s Digital India Podcast had the staff of WMA engage in a discussion / debate about the relevance and importance of certifications. While we shared our thoughts and experiences about how certifications did or did not help us, we also discussed why certifications in digital marketing? Are they really important? Do they justify your skills? Should you take them?
The 132nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Hear us argue it out as we help you decide if you should take these certifications.
We also break down the certifications of each platform and who should it matter to, how you can prepare and where and how to take these up.Here are the links for the various platforms
Google:
Academy for Ads – https://landing.google.com/
academyforads/#?modal_active= none Google Partners – https://www.google.com/
partners/about/ Digitally Unlocked – https://learndigital.
withgoogle.com/ digitalunlocked/ Facebook:
Facebook Blueprint – https://www.facebook.com/
blueprint Digital Training Hub from Facebook – https://digitalskills.fb.com/
en-in/ Hubspot :
Hubspot Academy – https://academy.hubspot.com/
SEMrush :
SEMrush Academy – https://www.semrush.com/
academy/ Hootsuite:
Hootsuite Academy – https://hootsuite.com/
education Hubspot:
Hubspot Academy – https://academy.hubspot.com/
certification You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Pooja, Sidhi, Aman
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.Entries will be accepted through Dec. 20 at 11:59 p.m. CST.
Visit Ragan.com/Awards to enter.
The post FAQ’s – DIGITAL & SOCIAL MEDIA CERTIFICATES FOR AGENCIES & PROFESSIONALS appeared first on FIR Podcast Network.
Wed, 20 Dec 2017 - 58min - 220 - THE JOURNEY TO BANGALORE FOR DIGITAL LEARNINGIn this week’s podcast, we had 3 gentlemen from Nagpur join us to discuss their journey to Digital Marketing. We discussed their journey, what made them to start this course. All of them are senior managers, Head of ADCC Academy Pvt Ltd, Nagpur. The 131st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Being at a managerial level, the need for digital, social media education, the process, the dedication to learn, interact, meet with like-minded digital marketers. 10 Full days of digital education. They came to Bangalore, stayed in Bangalore to learn the art of Digital Marketing, Content, Social Media and Storytelling. And this is their story!
Dr. Chhitij Raj, HEAD – ADCC Academy Pvt. Ltd – https://www.linkedin.com/in/
dr-chhitij-r-ba5414b/ Nikhil Agrawal, Manager at ADCC Academy Pvt. Ltd – https://www.linkedin.com/in/
nikhil-agrawal-995ba1b2/ Kapil Ahuja, Sr, Manager Business Development at ADCC Academy Pvt. Ltd. – https://www.linkedin.com/in/
kapil-ahuja-28246a14/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks toRagan Awardsfor sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.The post THE JOURNEY TO BANGALORE FOR DIGITAL LEARNING appeared first on FIR Podcast Network.
Wed, 13 Dec 2017 - 59min - 219 - DON’T BE THAT DIGITAL MARKETER !You will not be the digital marketer in 2018, if you still follow the same old methodology, Digital Marketing, social media is changing so fast its almost 2018 in the past 2 to 3 years, Google, Facebook, Amazon are already using AI, Machine learning in their day to day operations and activities. The 130th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Knowingly or unknowingly we all are using AI as part of our day to day online activities. There are so much opportunities today than ever before, but why Marketers are not taking full advantages of these resources? That was today’s topic for Digital India Podcast. Tools and resources discussed in the podcast: Google My Business -Free Google Search Console – Free Schema.org – Free Answerthepublic.com – Free QUORA questions – Free Page speed insights – Free https://search.google.com/
test/mobile-friendly- Free Google guide – Free Alexa skills – Code Academy – Free Alexa developers : https://developer.amazon.com/ blogs Optimize all your properties (Images, videos, audios, Social media) Consistency in directories like Just dial Host: Suresh
Podcast Manager & Editor : Bharani
Guest : Aman Nahar
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.The post DON’T BE THAT DIGITAL MARKETER ! appeared first on FIR Podcast Network.
Wed, 06 Dec 2017 - 57min - 218 - HOW WE COME UP WITH CONTENT ?In today’s podcast we tell you how we come up with content here for WMA. We discuss our failures, we discuss what worked and didn’t work for us; why we choose not to have ppts for our classes or have an online course and also why we don’t do webinars. The 129th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy And most important why we don’t focus on ROI but on takeaways instead. Through this podcast we try to enlighten our audience about how we try to integrate our culture with our content. Every platform has its role and each requires a different kind of content and approach and our team works to ensure that we adapt to that. My team and I discuss and share ideas and have some amazing takeaways for you.
Podcast Manager: Bharani
Host: Suresh
Guest : Pooja, Sidhi, Rahul
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.The post HOW WE COME UP WITH CONTENT ? appeared first on FIR Podcast Network.
Wed, 29 Nov 2017 - 1h 13min - 217 - DIGITAL MARKETERS, DEVELOPERS, DEVELOPERS,DEVELOPERS…In this weeks show, we got together with a bunch of developers and programmers from Synup A Local Marketing Software company in Bangalore. Synup, one dashboard to make local marketing easier. All your listings, reviews and keyword rankings all on one platform.
The 128th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Ashwin Ramesh a good friend of us is the Co-Founder of Synup and recently raised $6M Series A to help brands manage their online reputation
Source: https://techcrunch.com/2017/09/25/synup-series-a/
The discussion today we had is :- The role of technology in todays marketing world Digital marketing before and now. Why we need the help of developers today to survive in the market We spoke with 3 developers and 2 digital marketers in Synup
What skills you need to add to your digital marketing portfolio How to get started if you have to work with a developers Where to find the right developers or freelancers to integrate codes within your website or blog How SEO, Ads are becoming technical AI, Amazon alexa skills and much more.Podcast Manager: Bharani
Guest : Aakash, Ananth, Noor
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.The post DIGITAL MARKETERS, DEVELOPERS, DEVELOPERS,DEVELOPERS… appeared first on FIR Podcast Network.
Wed, 22 Nov 2017 - 54min - 216 - AMAZON ALEXA SKILLS. WILL IT TAKE OFF IN INDIA?In today’s Podcast we talk about amazon’s echo and India. The 127th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
- Overview of Alexa
https://www.slideshare.net/secret/oTr0Uv51cOus4m
this link is all about Alexa Basics, about Amazon Echo, Amazon Dot and Amazon Echo plus flow to skill creation.
2.Main Links to create Alexa Skill
https://developer.amazon.com/– to develop skill
https://github.com/alexa– to get predefined codes
https://aws.amazon.com/– to connect your skill (Lambda)
3.Skill Tutorial (Fact Skill Tutorial)
https://developer.amazon.com/alexa-skills-kit/tutorials/fact-skill-1
here is an example of how to create particular 1 skill with7 tips to build a skill for Alexa: PDF file
https://developer.amazon.com/alexa-skills-kit/guide/build-engaging-skills
4.Understanding of Custom Skill
https://developer.amazon.com/docs/custom-skills/understanding-custom-skills.html
all about how willintent– that represents actions that user can do with your skill
utterances– that specify the words and phrases users can say to invoke those intents.
slots– providing similar phrases to your content
5.CODES
Introduction to alexa code academy –https://www.codecademy.com/learn/learn-alexa?=sp
https://github.com/alexa/alexa-cookbook– Code for recipe
https://github.com/alexa/skill-sample-nodejs-city-guide– Code for City Guide
6.Youtube Video – Alexa uses Example
Alexa integration with CA Unified Infrastructure Monitoring (UIM)
IOT Innovation @ CA Technologies. Alexa integrated with IT solutions
Thanks toRagan Awardsfor sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post AMAZON ALEXA SKILLS. WILL IT TAKE OFF IN INDIA? appeared first on FIR Podcast Network.
Wed, 15 Nov 2017 - 48min - 215 - MARKETERS RUIN EVERYTHING. DO YOU AGREE ?The 126th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In today’s Podcast we talk about how marketers exploit every platform be it traditional or digital. We talk about how businesses can use these digital platforms to establish a relationship with their customers, interact with them and build trust, and we emphasize on solving customer problems. We also share some tips on how businesses can use these channels to build a brand without talking about their product. Discussing Gary Vee’s concept of JAB JAB Jab Right Hook.. We talk about providing value to customers and then when you ask they’ll be willing to listen. audio clip from GaryVee
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post MARKETERS RUIN EVERYTHING. DO YOU AGREE ? appeared first on FIR Podcast Network.
Tue, 07 Nov 2017 - 42min - 214 - GOOGLE’S NEXT BILLION AMBITION IN INDIA
In this weeks show we talk about Google’s Next Billion ambition in India.We discussed about Google products in India, their Next Billion Ambition, Board meetings, India specific Products such as Tez, you Tube Offline, You Tube Go, Rail Wire.
The 125th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How Googlelocalized products, Language support,Google Map, Adwords, Android, Voice Search for Local language. AI – Local Language featureFreedom to work within the organization, Google Map Maker, Stats on India Internet User base, Monthly Active Internet users and much more
First of this entire podcast comes from an interesting article from : Factor Daily, https://factordaily.com
Titled:“How Google is priming its Next Billion ambition in India — and the backstory of why the search giant is in such a tough place” by Jayadevan PKOctober 25, 2017 and a big hat tip to our student Hariharan, who found this blogs/website
About Factor Daily: Factor Daily will help its audience cut through the chaff and make sense of the future. For technology consumers, FactorDaily will be the destination to discover life-changing products and ideas.
Factor Daily’s podcast: Outliers: https://factordaily.com/
podcasts/ Links:
https://factordaily.com/
google-next-billion-india/ Google’s Rail Wire: http://gadgets.ndtv.com/
internet/features/google- railwire-railtel-india-free- internet-train-stations- 1731879 About:
https://www.capitalg.com/expert/caesar-sengupta/ Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The extended deadline is Nov. 15.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The extended deadline is Dec. 1.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The final deadline is Nov. 22.
Visit Ragan.com/Awards to enter.You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Aman & Hariharan
Podcast Manager & Podcast Editor: Bharani Dharan
The post GOOGLE’S NEXT BILLION AMBITION IN INDIA appeared first on FIR Podcast Network.
Tue, 31 Oct 2017 - 1h 12min - 213 - GOOGLE ALGORITHM UPDATES, WHAT BRANDS CAN LEARN!Google Algorithm Updates was the topic of discussion in this week’s podcast. Aman and Suresh discuss the history of Google’s first algorithm to latest algorithm and what we can learn from it. The 124th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Page rank was their initial formula by Larry Page and Sergey Brin which rates a website based on links and most importantly the quality of links. Here is the research PDF which was published in Jan 1998: The PageRank citation ranking: Bringing Order to the web Todays latest update FAQ’s about Rank Brain: Source: Search Engine Land:
FAQ: All about the Google RankBrain algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it.
Here is an in-depth article about all the updates from 2000 till date: Source: Moz
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Aman
Podcast Manager & Podcast Editor: Bharani Dharan
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The final deadline is Oct. 25.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.The post GOOGLE ALGORITHM UPDATES, WHAT BRANDS CAN LEARN! appeared first on FIR Podcast Network.
Wed, 25 Oct 2017 - 1h 04min - 212 - DIGITAL INDIA 123 : APPS ARE GOING TO DIE SAYS KAUSHAL
Kaushal an alumni, faculty and a current student of Symbiosis Pune stopped by today to web marketing academy from Pune, during his visit we did a podcast with him.
The 123rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
If you are not aware, we started our Digital India Podcast 2.5 years ago with Kaushal at that he was a student at WMA, today Kaushal, Siddhi and myself caught up and discussed about various things. Some of things we discussed were:
- How was his journey from being a social media manager to a MBA student now at Symbiosis He argued that in the future Apps will be dead, all of the platforms will have it all the integration within Google. Fackbook, Yelp and other channels What are the latest things in tech he is payinf attention too and why its important for us to be tech savvy in 2017 What he sees as a trend with his class mates now how much social media is helping in his career, hobby and much more What advice would be give for someone like him
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The final deadline is Oct. 25.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Kaushal
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA 123 : APPS ARE GOING TO DIE SAYS KAUSHAL appeared first on FIR Podcast Network.
Wed, 18 Oct 2017 - 46min - 211 - DIGITAL INDIA 122 : CONTENT FILTER – HOW TO CONSUME CONTENT THAT MATTERSIn this week’s Podcast, Siddhi Jain, Pooja and Suresh discussed How to filter content that matters to you. The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In today’s Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content.How does one decide what type of content should we consume? This Podcast content comes from a LinkedIn Post which Suresh wrote. https://www.linkedin.com/
pulse/content-filter-how- consume-matters-suresh-babu/ We talked about Discovery Content, Bookmarkable Content, and Timely content What is content?
In the simplest terms, content is information – practical, functional, tactical. Want more definitions? Check out the Top Rank Blog that has 40+ definitions from experts in the industry.
What is Content Marketing?
Definition by Joe Pulizzi of Content Marketing Institute. “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Content Marketing Institute has a great resource on definitions of Content Marketing as well in the Getting Started section.
Mark Schaefer’s popular blog posts on Content Shockis another great read. Link to Content Shock
Adwords Official Blog: https://adwords.googleblog.com/ Webmaster Central Blog: https://webmasters.googleblog.com/ Google Apps Blog: https://gsuiteupdates.googleblog.com/ Linkedin Blog: https://www.linkedin.com/pulse/content-filter-how-consume-matters-suresh-babu/ #inboun2017: http://www.hortongroup.com/blog/inbound-takeaways-part1?utm_campaign=INBOUND%202017&utm_content=61317311&utm_medium=social&utm_source=twitter 1. Linkedin
https://blog.linkedin.com/2. Facebook newsroom
https://newsroom.fb.com/news/2017/10/news-feed-fyi-new-test-to-provide-context-about-articles/3. Instagram
http://blog.instagram.com/4. #CMWorld
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
https://twitter.com/hashtag/cmworld?f=videos&vertical=default&src=hash
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The final deadline is Oct. 25.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
WMA’s Students : Siddhi & Pooja
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA 122 : CONTENT FILTER – HOW TO CONSUME CONTENT THAT MATTERS appeared first on FIR Podcast Network.
Tue, 10 Oct 2017 - 41min - 210 - DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSESThe 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In this weeks podcast, we discussed 10 Tools & Tips for Small Businesses for Digital and Social Media
- Think with Google – Industry specific tools, reports, indepth research Facebook IQ – https://www.facebook.com/iq for People Research and behaviour, campaigns
Bonus: Twitter research, Instagram for Business Conferences to keep up to date – Pubcon, SMX, Brighton SEO, Inbound 2017, Social Media Marketing World 2017, Content Marketing World 2017 Answer the public – For Content Ideas – https://answerthepublic.com/ Adobe Spark Video/Post – https://spark.adobe.com/ Google my business , Google adwords express – https://www.google.com/business/ https://www.google. com/adwords/express/ Hype Type – For Instagram stories – https://itunes.apple.com/us/ app/hype-type-animate-text-in- video/id1152687277?mt=8 Facebook Creative hub – https://www.facebook.com/ ads/creativehub Mediation Apps: 10 % Happier: http://www. 10percenthappier.com/ Head Space: https://www.headspace. com/ Google Search Console: https://www.google. com/webmasters/tools/home?hl= en https://www.thinkwithgoogle.
com/ https://www.facebook.com/iq/
https://blog.twitter.com/tools-resources/audience- insights official/en_ca/tags/research. html http://www.richmediagallery. com/tools/benchmarks https://www.consumerbarometer. com/en/ https://www.facebook.com/iq https://www.facebook.com/iq/tools-resources/audience-insights
https://twitter.com/hashtag/smmw17?lang=enYou can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year. The final deadline is Oct. 25.
The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.
The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.The post DIGITAL INDIA 121 : 10 Plus DIGITAL & SOCIAL MEDIA TOOLS/TIPS FOR SMALL BUSINESSES appeared first on FIR Podcast Network.
Tue, 03 Oct 2017 - 45min - 209 - 120 : ECOMMERCE SEO + FLIPKART VS AMAZON INDIA SALEIn this weeks show we discussed how Flipkart, Amazon, Snap deal, PayTM festive sale rolled out. Lessons learned, New entry The 120th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The smart phone sale has sky rocketed and what it means for Digital Marketers and what we can do about it. We also discussed about how to optimize an eCommerce site: How to do keyword research in Amazon, Flipkart Importance of product pages, categories How to optimize a page, category Site architecture Title, description of the page, how to use keywords in the title, description and URL The importance of Images, videos Why reviews matters Product ID Use of words like Free shipping, Guarantee, Rating etc http://economictimes.
indiatimes.com/small-biz/ startups/discounts-on-amazon- flipkart-snapdeal-illegal-in- violation-of-fdi-rules- traders-body/articleshow/ 60810681.cms http://economictimes. indiatimes.com/industry/ services/retail/flipkart- claims-lead-over-amazon-in- smartphones/articleshow/ 60791414.cms You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
WMA Students : Sidhi & Pooja
Podcast Manager & Podcast Editor: Bharani Dharan
The post 120 : ECOMMERCE SEO + FLIPKART VS AMAZON INDIA SALE appeared first on FIR Podcast Network.
Tue, 26 Sep 2017 - 42min - 208 - 119 : AMAZON INDIA TAKING OVER VILLAGE SHOPPING IN INDIAThis week Kavita Singh and Suresh discussed the recent article from Economic Times: How Amazon is going deeper into the hinterland with a gambit of unique offline-online blend Amazon is in the news again with its project Udaan. An initiative that Amazon rolled out to expand its reach in Rural and semi rural areas by partnering with offline partners. Started in May 2015. We discussed the What, Why, How, Who and partners for the Project Udaan The 119th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The following was originally posted in ET Started in May 2015, Amazon rolled out Project Udaan to expand its reach in rural and semi-urban areas by tying up with offline partners such as kirana, medical stores and mobile shopping outlets so that local entrepreneurs could assist the uninitiated in shopping online. What started with just two partners, including business correspondent Vakrangee, which also acts as a last-mile link to villages, and 15 stores across two locations in Maharashtra and Rajasthan has now penetrated deeper into the hinterland. (A business correspondent is authorised to collect small deposits and extend credit on behalf of banks.)
Wooing the Village
Udaan now boasts 18 partners, 6,000 stores, delivery in 1,700 pin codes across 650 locations in 21 states and union territories. The target for next month, before Diwali, is to scale up to 10,000 stores. The results are beginning to show: some 75% of new customers for Amazon come from tier-III cities and smaller towns and villages. That share can only grow once Amazon rolls out one-of-its-kind exclusive outlets with assisted ecommerce platform StoreKing in rural Karnataka. (Tier-II, -III and -IV comprise semi-urban centres, and tier-V and -VI rural centres.) Read more at: Amazon rolled out Project Udaan to expand its reach in rural and semi-urban areas by tying up with offline partners Sell on Amazon India YOUTUBE CHANNEL You can share your feedback at:suresh@webmarketingacademy.inFacebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Kavita
Podcast Manager & Podcast Editor: Bharani Dharan
The post 119 : AMAZON INDIA TAKING OVER VILLAGE SHOPPING IN INDIA appeared first on FIR Podcast Network.
Wed, 20 Sep 2017 - 38min - 207 - 118 : WHATSAPP FOR BUSINESS IN INDIA – A GAME CHANGER ?
WHATSAPP FOR BUSINESS :
Biggest development of 2017 Released by Techcruch Article Reported in India by Factordaily 200 million active users in IndiaThe 118th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
- Amazon 22,000 seasonal job opportunities in India for festive seasons. Google launches new feed to personalise search engines. ( Language in English – Hindi) (Collection of cards) (Search history feeds, Location feeds, following feeds etc) Elevate India 2017, A women only conference . BETA VERSION ( GOOGLE SEARCH CONSOLE) Google search console Communication Targeting options Language Crawl Mobile Friendly Site Speed
- WHATSAPP FOR BUSINESS. Biggest development of 2017 Released by Techcruch Article Reported in India by Factordaily 200 million active users in India
- Book my show,Ola,OYO are set to be the first business on WhatsApp Book my show – For Booking confirmation Ola & OYO – For OTP,INVOICE & Booking confirmation As per reports two private airlines companies are also working with WhatsApp for ticket distribution and booking. Third most active media platform after youtube and facebook Messaging happens to be second most poplar activity after video calling. WhatsApp wants to be one stop destination for commerce. Fb bought WhatsApp for 19billion in 2014 Fb let business on its platform until Europe Fined them of 122million for breaching privacy India Could allow Fb to let business on WhatsApp by sending marketing messages and send ads to its users.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post 118 : WHATSAPP FOR BUSINESS IN INDIA – A GAME CHANGER ? appeared first on FIR Podcast Network.
Wed, 13 Sep 2017 - 30min - 206 - DIGITAL INDIA #117 : ARE WEBSITES DEAD ?
Do we still need a website in 2017, with all the platforms like Google, Amazon, Facebook, LinkedIn why, which brands should have website.
The 117th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyAshwin Ramesh is the CEO and Founder of Synup. A software that could solve problems Local business problems. The software tracks hundreds of thousands of business profiles & monitors millions of interactions to provide businesses with automated marketing as well as insights that they would otherwise not get.
We discussed What types of business need a website, App, Which brands might not need a website. With Google, Facebook all other Aggregators, do they really have to spend money on Website.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #117 : ARE WEBSITES DEAD ? appeared first on FIR Podcast Network.
Wed, 06 Sep 2017 - 38min - 205 - #116 : GETTING CREATIVE WITH FACEBOOK CREATIVE HUBBring your creative ideas to life : A new way to create mockups for adverts, share them with anyone and experience your work as if it’s live The 116th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Source: Facebookhttps://www.facebook.com/ads/creativehub Facebook Creative Hub is place where brands and business can get creative ideas for the Ad campaigns. You can Create Mockups (Its like a theme based Creative, where brands can Mock up, View other Brands Ad campaigns, Share it with the team, which can further use for your business) It’s for Facebook Ads – Facebook makes it easy to create sample campaigns for Ads including Facebook and Instagram Ads.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post #116 : GETTING CREATIVE WITH FACEBOOK CREATIVE HUB appeared first on FIR Podcast Network.
Wed, 30 Aug 2017 - 40min - 204 - #115 : WHAT I LEARNED IN 7 YRS OF TEACHING DIGITAL MARKETING?
What me and my team learned in teaching Digital Marketing, In this weeks show we discussed:
How I got into teaching How working and teaching is different The Challenges in teaching Digital Marketing Lessons Learned Tips for anyone who like to teach Digital, Social Media marketingThe 115th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Lessons:
- Patience Responsibilities Why story telling is an important skill for teaching How we mentor students and alumni Understanding student behaviour Respect Empathy Why Teaching is an art How teaching allows me to stay on top of latest trends Different methods of teaching How to correct course while teaching How we try to make it interactive Curiosity Style Looking at it from a students perspective
Tips for teachers:
- Love and have passion Know your topic Find your unique method Attention, energy and body language Patience How can you tell if the students gets bored and what you can do about it Break the rules with limitations Have fun Do it with them instead of showing doing with the students will help Examples Be open minded Try new methods Learn to keep it as interactive as possible Learn how to listen
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post #115 : WHAT I LEARNED IN 7 YRS OF TEACHING DIGITAL MARKETING? appeared first on FIR Podcast Network.
Tue, 22 Aug 2017 - 53min - 203 - #114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES
How to set up Google ads quickly without any technical expertise is what this weeks podcast all about.
How can small and local businesses use Google Adwords Express. One of the fastest and easiest way to set up is by using Google Adwords Express. https://www.google.co.in/
adwords/express/ Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call. The 114th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Why choose Google AdWords Express?
AdWord Express offers online advertising for all businesses looking to increase their site traffic and get more transactions on their website locally or globally. It’s perfect for the one-person marketing team, or if you don’t need all the features of AdWords.- Google
New Features in Google Adwords:
AdWords mobile extensions now with tappable sitelinks. Google blog: https://adwords.googleblog.
com/2014/01/better-ads-via- better-sitelinks.html You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post #114 : GOOGLE ADWORDS EXPRESS FOR LOCAL BUSINESSES appeared first on FIR Podcast Network.
Tue, 15 Aug 2017 - 21min - 202 - #113 : Game of Clicks – IIM Bangalore
This week in Digital India Podcast we discussed about our recent visit to IIMB – Indian Institute of Management Bangalore for an event called Eximius.
The 113th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
So the Eximius event held many competitions after which they came up with the final 5 Groups. And the next level for the finalist was a Start-Up. Each group was given some start-up and what they have to do is to market that start-up digitally in other words they have to do digital marketing which limited time period and limited budget. The total time they were given was 10 Days with Budget of about 10,000 rs.
So in this podcast we discussed about all the 5 start-ups, we discussed how they started their work in the very new field, we discussed about their content strategies, how they used the social media platforms for marketing their business, what and how many social campaigns they used and the strategies they used behind that and many more..
Visiting IIMB was a great experience for WMA students, according to them they got a great networking platform to interact with new people and learn something new from them. To sum up they learned networking, failing, restarting and learning is part of foundation of your start up and a continuous process.
Here we also discussed about Lenskart Founder – Peyush Bansal where he shared about his journey, his ups and downs and his learnings, his execution learnings, his people learnings and last his personal learnings. Overall the learning of Lenskart CEO was very down to earth and the interaction was very realistic.
This podcast will give you a lot of learnings and understanding about Digital Marketing and how and where you can use it properly for better results.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
WMA’s Students & Guest : Hariharan , Pooja , Gokulakannan & Sachin
Podcast Manager & Podcast Editor: Bharani Dharan
The post #113 : Game of Clicks – IIM Bangalore appeared first on FIR Podcast Network.
Thu, 10 Aug 2017 - 46min - 201 - DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS…
This week’s Digital India Podcast had students of WMA engage in a Q/A session with founder Suresh where they enquired and discussed the past, present and future of digital marketing.
The podcast begins with small introductions of the students and leads us to Suresh’s journey into the digital world and how he has and wishes to keep contributing by bringing awareness about the digital evolution.
The 112th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
We addressed questions ranging from the anxiety one may face when beginning the course to the skill sets required/helpful as we finish the course.
Among others were questions that dealt with the stringent mindset of parents who are not accepting of these new transformations and how they can help their children by letting them shell out of their cocoons.
Suresh also addressed India’s outlook to the changing scenario and if traditional marketing techniques were still viable.Questions regarding SEO, search-ads were also addressed and skills that could help enhance your knowledge were thrown light upon.
This podcast will break a lot of myths and bring reality into picture and help the audience make an informed decision.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
WMA’s Students & Guest : Hariharan , Pooja , Siddhi & Gokulakannan
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #112 : STUDENTS QUESTIONS? MY ANSWERS… appeared first on FIR Podcast Network.
Tue, 01 Aug 2017 - 58min - 200 - DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING
This week’s Digital India Podcast we discussed Recently launched “Reliance JioPhone” and here we discussed it features and how this is going to impact Digital Marketing in India.
The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Reliance Jio announced its feature phone called “India ka Smartphone” on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free.
The company has also provided two sachet packs, at Rs. 24 for two days, or Rs. 54 per week, for users who don’t want to commit to Rs. 153 as an upfront payment. It has an SOS feature as well, which can be activated by pressing 5. The Phone also supports for NFC that enables quick payments, and the ability to cast content.
One interesting feature we see here is JioTV which has the support of mirroring your screen on a TV, via a cable that can even be plugged into CRT TVs, which come with a plan of Rs.309 per month called as Jio Dhan Dhana Dhan offer. The other interesting thing is phone also responds to voice commands, which is unprecedented for a feature phone anywhere in the world. The beta testing of the phone is from August 15 and pre booking starts from August 24. We can expect the phone to go on sale from the first week of September.
We think Jio’s initial impact has been more in urban/rural areas as Ambani Said No Indians should suffer because of unaffordability. We talked about the how this feature phone will have an impact in Digital Marketing World.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #111 : WILL JIO PHONE PRICE ZERO CHANGE THE DIGITAL MARKETING appeared first on FIR Podcast Network.
Tue, 25 Jul 2017 - 51min - 199 - DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERSThe 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy This week’s Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that’s when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel. Mastanamma loves to cook traditional food with traditional Indian knife with natural wood and healthy food. What we can learn from Mastanamma and her story and how we all can learn about Content. Creating, Engaging, Educating Content that connects. We also talked about Google My Business, new features in Google my business, Posts, Websites and how these features will help SMB’s in India. Economictimes Article HindustanTimes Article BBC – https://www.youtube.com/watch?
v=dTQ73lt5B4k
https://www.youtube.com/watch?v=ZtS7ZrJ_rtk
https://youtube.googleblog.com/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS appeared first on FIR Podcast Network.
Tue, 18 Jul 2017 - 32min - 198 - DIGITAL INDIA #109 : FACEBOOK BUSINESS MANAGER TIPSIn this weeks show we discussed things you should know to manage Facebook Business Manager, advantages, disadvantages from a Creative Agency perspective. We had Aman Nahar who works for Think Tree Media house a creative agency in Bangalore. He manages multiple Facebook accounts and advertisement. We also discussed how to hire the right Social Media Executive.
The 109th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
All about Facebook Business Manager. Business Manager is a free platform to manage all of your Pages, ad accounts, and assets. When you join Business Manager, you can add all of your ad accounts so they are in one place so you can easily manage them. Business Manager allows you to quickly see all of your pages, ad accounts, the people who have assigned roles. You can access your pages, Ads Manager, Power Editor and other business–related properties without seeing your personal news feed or notifications.What is Business Manager? Source: Facebook
Business Manager was created to help advertisers integrate Facebook marketing efforts across their business and with external partners. Business Manager, a free platform for Facebook advertisers, provides a solution for anyone who needs to run, place, or track Facebook and Instagram ads. Business Manager also provides solutions for anyone managing assets such as a Facebook Page, Instagram account, audience list, product catalog. More, Business Manager is Facebook’s best advertising platform for any business working with an agency or marketing partner.
By having all your Facebook information in one place, your business maintains control of your Facebook assets, and securely manages user access to the right people and right credit lines.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 11 Jul 2017 - 53min - 197 - DIGITAL INDIA #108 : FUTURE OF SEARCH – ECHO, SIRI, HOME & ALIBABA’S DEVICE?This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India its not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon echo to test out. The 108th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In India, Amazon echo still can’t find information like location based info, restaurants and more. We discussed why the early adopters will make use of this opportunities. Advantages of Voice search and will the culture have an impact in people using voice search. What could be the challenges and how voice can change the landscape. For example, if accessible in local languages those who haven’t used the internet might use the internet thru voice search.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 04 Jul 2017 - 14min - 196 - DIGITAL INDIA #107 : HERE IS HOW ONE OF THE OLDEST LANGUAGE WENT DIGITAL
Karnataka’s Mattur is a Sanskrit speaking village. In this weeks show we discuss one how Sanskrit one of ancient language in India goes digital. This comes from the Research Book: Digital Desh Drive 3.0 Karnataka.
The 107th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
From the book: Digital Desh Drive 3.0 Karnataka.
“Digital Desh is a research endeavour focused towards bridging the technology divide in the Indian Mobile economy. The team travels throughout out the country region by region, collecting both qualitative and quantitaive insights and extra ordinary stories about successful Internet adoption in non-urban areas of the country”
In this issue there are some amazing examples of great success stories from Karnataka, Industries and sectors from. Hand loom, Agriculture, Entrepreneur New and old, Gangs of Hosanagara, Fisheries, Services, Vernacular & Sanskrit, Youth, Rural Banking & Digitization, Data
This is an Initiative by Now Floats with support from Google, Ask Me, PayTm
More information:
https://nowfloats.com/DigitalDesh http://www.desh.digital/ https://twitter.com/ digitaldesh?lang=en – Twitter http://www.digitalindia.gov. in/content/indias-it-minister- ravi-shankar-prasad-launches- digital-desh-20-snippets- small-town-digital BBC Covered this village: http://www.bbc.com/
news/world-asia-india-30446917 We spoke about ‘Smart Village’ before : https://firpodcastnetwork.com/cattle-hostel-tale-2-indian-villages/
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 27 Jun 2017 - 28min - 195 - DIGITAL INDIA #106 : SCOPE OF DIGITAL MARKETING CAREER IN 2017
The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market. A Google trendshows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.
The competition is high.Everyone wants to get into Digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.
Here are a few step to help you get started:
1. Build your base/foundation:
Free Resources to get started in Digital Marketing:
* Google Free Certificate course:https://learndigital.
withgoogle…. * Google Free YouTube channel:https://www.youtube.com/user/
lea… * Hubspot academy:http://academy.hubspot.com/
certi… * Moz Blog:https://moz.com/blog
* Search engine land:http://searchengineland.com/
* Podcast: Neil patel :http://neilpatel.com/podcast/
* Web Marketing Academy Blog:http://bit.ly/1O2c9uy
* Digital India Podcast:http://bit.ly/2r3fPM8
2. Practicing what you learn
3. Build your personal brand
4. Opportunity within your team/organization
5. What additional skills do you require to become a Digital Marketer?
Google Podcast: How Google Hires: https://events.
https://www.quora.com/How-withgoogle.com/google- partners-podcasts/listen/# content good-is-a-career-in-digital- marketing/answer/Suresh-Babu You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 20 Jun 2017 - 40min - 194 - DIGITAL INDIA #105 : LOCAL SEO Guide, NAP & GOOGLE MY BUSINESS
The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Today we discuss the Importance of Local SEO for Small & Local Business. When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings? The fastest and easiest way to get into Google Organic is to Get your business listed in Google My Business. It’s a Free platform where any local business can list their product, service, more information about their business like Title, Description, Category, Hours of operation, payment mode, pictures, reviews, contact details, website and any other information that will benefit someone who is looking for that business or category. You will have to log in, get your business verified by submitting all the details, follow the best practices and guidelines provided by Google or Bing or any other directories such as Yelp, Yellow Page etc.Local SEO: How To Rank Your Local Business
http://searchengineland.com/local-seo-rank-local-business- 218906 You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 13 Jun 2017 - 27min - 193 - DIGITAL INDIA #104 : STUDENT FOR LIFEThis week, we discuss what it takes to be a Student for Life. Digital Marketing is all about learning. We shared stories of our students from a 17-Year-old to 56 years old who takes the time and discipline to upgrade their skills on a regular basis. The 104th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We sat with some of our students asked them how they keep up to date, why, where, why, how they are learning Digital Marketing. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved and expanded and no modern digital marketer can escape that. It’s a mad rush in the marketing world and you’ve got to stay in shape! I’ve found a few ways to keep pace. That’s what I’m sharing with you. I’m going to follow this up with a detailed step-by-step guide so stay tuned. Read the full blog post with details here: Digital Marketing Guides
- Learn to adapt Surround yourself with smart people Don’t rely on any one channel alone Build loyal fans on your own property Build your plans and campaigns on solid data Create content for a highly targeted audience Invest your time and effort towards long-term goals Train and mentor others Ignore the haters. Be open minded about the criticism Don’t ever complain – in online or offline mode
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 06 Jun 2017 - 54min - 192 - DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVEThis week, we discussed a recent research by Facebook, Bain & Company research on Indian Automotive Industry. It is an in-depth 50-page research with insights on How technology, digital, social media is impacting the auto industry and what Indian Automotive Industry can take away. The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Some of the quotes from the report: “Almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced by 2020, a ~2.3x increase from today’s $18 billion” “Social media will influence about 40% of sales (11 million units, $23 billion in revenue) by 2020, up from about 20% today” “Younger consumers will lead the digital charge: 49% of consumers younger than 35 report digital influence on the consideration set compared with 40 % of those older than 35” The role of the dealer is evolving: Almost 50% of auto buyers have made a decision on both brand and model before visiting a dealer.
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #103 : FACEBOOK, BAIN & COMPANY RESEARCH ON INDIAN AUTOMOTIVE appeared first on FIR Podcast Network.
Tue, 30 May 2017 - 44min - 191 - DIGITAL INDIA #102 : GET YOURSELF THROUGH A SLOW JOB MARKET
The 102nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How I survived during uncertainty? You can too…… – Suresh babu 2005. I didn’t have a place to stay…. When I was Florida, I was working in a Gas station, met a person who comes regularly to the gas station. She told me that she is in an emergency had to leave to another state and she asked me if I can move into her apartment and continue with her lease, a few days passed the security came and asked me to vacate the apartment since I don’t have a lease on my leave. I moved all my stuff in my car, didn’t have money to lease an apartment, stayed in a motel and lived in my car for a few days. I was working part time as a web marketer, my boss John and Priscilla noticed that my car was packed, they asked me and I told the situation, they gave me one room in their house asked me to move in until the situation is taken care of, till date, I am grateful to John and Priscilla. This led me to be dedicated, the craving to learn new things in digital. I invested my time in learning and implementing and that was my foundation for where I am today.Free Resources to get started in Digital Marketing:
* Google Free Certificate course: https://learndigital.w
ithgoogle…. * Google Free YouTube channel: https://www.youtube.
com/user/lea… * Hubspot academy: http://academy.
hubspot.com/certi… * Moz Blog: https://moz.com/blog
* Search engine land: http://searchengineland.
com/ * Podcast: Neil patel : http://neilpatel.com/
podcast/ * Web Marketing Academy Blog: http://bit.ly/1O2c9uy
Key Take aways:- Take a break Write a blog or something you like Take a break Start your hobby/Passion Meditate Travel somewhere Talk to your friends and family Get an internship Find a Mentor Mentors reach out to people. Listen Attend a Meetup Conduct a workshop Take a spiritual journey Learn a soft skill or a new language
- James Altucher Blog post: http://www.
jamesaltucher.com/2017/04/ income-book-giveaway/?utm_ source=activecampaign&utm_ medium=email&utm_term=income- book-giveaway&utm_content=& utm_campaign=featured Gary Vee Latest Video: http://www. jamesaltucher.com/2017/04/ income-book-giveaway/?utm_ source=activecampaign&utm_ medium=email&utm_term=income- book-giveaway&utm_content=& utm_campaign=featured Head Space app: https://www.headspace. com/headspace-meditation-app 10 % Happier: http://www. 10percenthappier.com/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 23 May 2017 - 41min - 190 - DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA
The 101st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode.
To give an agency perspective, we brought in one of Web Marketing Academy Alumni Santhosh, age 27 who is working with an digital marketing agency for the past 5 years. He shares his day to day life, culture, how he handles big brand Google adwords campaigns, Facebook Ads. Tips to identify, what questions to ask before signing up with an agency.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #101 : TIPS TO FIND THE RIGHT DIGITAL MARKETING AGENCY IN INDIA appeared first on FIR Podcast Network.
Tue, 16 May 2017 - 56min - 189 - DIGITAL INDIA #100 : PODCAST 100th EPISODE OF DIGITAL INDIA SHOWDigital India Podcast for FIR podcast 100th episode. In this show, we discussed How we got into the podcast and reached 100th episode. Bharani and Suresh discuss the journey, challenges, mistakes we made on the way. The opportunity we got from Shel & Nevelle. The 100th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy A huge thank you to all our listeners, FIR Podcast Network community, staff, students and all participants for Digital India show. We also discussed
- How I started podcasting Podcasts we listen to The process What made us do the podcasts Opportunities for brands in India Future of podcast
Podcasts we listen to :
stitcher app
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh & Bharani Dharan
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #100 : PODCAST 100th EPISODE OF DIGITAL INDIA SHOW appeared first on FIR Podcast Network.
Tue, 09 May 2017 - 41min - 188 - DIGITAL INDIA #099 : MOVIES AND TV SHOWS EVERY DIGITAL MARKETERS SHOULD WATCH
Movies, Documentaries and TV shows every digital marketer should watch, including ‘American Playboy’ series ..
The 99th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
List:
Thank You for Smoking (2005)
American Playboy: The Hugh Hefner Story
The Founder (2016)
Silicon Valley (TV Series 2014)
Chef (2014)
Moneyball (2011)
Mad Men (TV Series 2007–2015)
The Social Network (2010)
Jobs (2013)
Steve Jobs: One Last Thing (TV Movie 2011)
Abstract: The Art of Design (TV Series 2017
Wall Street (1987)
Our Brand Is Crisis (2015)
The Big Short (2015)
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh ,
Guest : Sajeesh , Mohak
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 02 May 2017 - 1h 06min - 187 - DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHATHowever, both platforms have unique features and appeal for millennials and Gen X. It’s a good idea to at least play around with these tools, see how some top brands and influencers are leveraging the two for branding. Listen in as I discuss the questions with Vignesh, Snapchat and Instagram expert:
The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links- How different are Instagram and Snapchat from other social media platforms such as Facebook and Twitter? How is the adoption of these platforms in India – individual and business? How is Instagram being used by businesses? How is Snapchat being used by businesses? Are there any Instagram influencers in India? What are they doing right? What is their success mantra? Are there any Snapchat influencers in India? What are they doing right? What is their success mantra? What’s the road forward for Instagram & Snapchat in India? What are the opportunities for Instagram &Snapchat in India? 5 Tips for people who want to get started on Instagram. 5 Tips for people who want to get started on Snapchat.
===== Leading countries based on number of Facebook users as of May 2016 (in millions) Instagram users in India – October 2016 – NapoleonCat Can Snapchat be the next Facebook of India? Businesses doing well on Instagram: Kingfisher (@kingfisherworld) Paper Boat Drinks (@paperboatdrinks) Brands using Snapchat well: X-Men: Apocolypse: Sponsored Lens Campaign More success stories Instagram Influencers Shivesh (@shivesh17) – Baker and Food Blogger – Consistency Abhinav (@abhinavinsta) – Travel Photographer – Filters Snapchat influencers Tanmay Bhat (@thetanmay) – Comedian Miss Malini (@missmalinisnaps) – Fashion blogger 5 Tips for people who want to get started on Instagram • Maintain Consistency • Use relevant Hashtags • Engage on other’s post and build relationship. • Live • Make use of filters 5 Tips for people who want to get started on Snapchat • Invite friends to scan your Snapchat screen. • Promote your Snapchat profile on other social media platforms. • Post frequently on Snapchat and interact. • Personalise the experience for your ideal Snapchat friends. • Be creative and Tell a great story. Tools for Instagram & Snapchat Instagram Tags TagsForLikes.comYou can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #098 : WHY YOU MUST TRY INSTAGRAM & SNAPCHAT appeared first on FIR Podcast Network.
Tue, 25 Apr 2017 - 35min - 186 - DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD
The 97th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included)
Insights from the job description
I run an academy in Bangalore. We get requirements for digital marketing, social media marketing from organizations. Every week we send each requirements to our alumni/current students. Here is an example:
Job Description
The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
So how to prepare for a job interview like this:
- Understanding the Job description:
The job description can tell a lot about the job and you can get some insights from a JD. Take some time understanding the need. Let me break it down for you.
The Social Media manager is a motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership
What they look for:
Experience, and they expect you to prove that experience Be prepared to show relevant experience, examples, statistics How you solved some of the customer’s problem Made some mistakes during the campaigns? Great you must have learned from the mistakes, keep them handy How will you work under pressure? Had any experience during a crisis situation? Great and be ready to explain how you handled it Creativity, basic designing skills, technical skillsare part of your job in 2017 Do not apply for the job if you don’t have a passion for content Content strategy includes: Writing blog post, Images/GIF’s, videos, animations, Infographics, ebooks, Ad copies, Facebook ad copies, descriptions and creative text Be prepared to show some of the content you created and the results. If you don’t have those skills, this is the time to learn those skills. Good news! there are great apps today.Resources: Canva, Quickapp, Adobe spark, Muse mage
Buffers Complete Guide to Content Calendar.Template,Tips and Tools
WMA’s ebook on Step by step guide to become a modern marketer
Motivated Individual: What they expect is for you to take initiatives. Take initiatives & instead of just giving ideas, give a detailed plan for executing those ideas. How to get things done. This is a great opportunity to become the go-to person in the organization. Need some motivation? watch some of the GaryVee’s Videos:2. Research the Company & Culture:
Any organization hiring you will want to know are you fit for their culture. After all you are going to be part of their culture. Understanding the company, culture that you are applying for will take you a long way. This JD is for ABC company.
Do your research. Look at their websites, social channels, blogs.
Here are few ideas:
Look at their website page load time, Usability/design improvements. Take a note You can take a step forward and if you are going to handle their content and social media how would you go about? Prepare a detailed digital/social/content plan. During the interview you can give the plan When you click on the newsletter, you can see the last newsletter published in Jan 2016. Before that they were publishing newsletter on a regular basis. You can ask them why they stopped? You should know the importance of email marketing/lead generation through valuable content. In the about us section you get a sense of the people, the team. Learn more about the team. If you know the interviewer, do some research on their LinkedIn profileSample questions
Why do you want to work for our company? Why do you like digital/social/content?Where can you find the answers? Their about us section, blog, social media channels, events. Read the latest blog post, tweets, comments
3. Do you have the expertise and are you a good fit?
Companies like to know how well you know your subject and how your knowledge will help the company.
From the JD:
“Exhibits the ability to jump from the creative side of marketing to analytical side, able to prove why their ideas are sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform in different scenarios ”
They expect you to be both “creative & analytically sound”
Be prepared
Numbers, reasonings, scenario based answers and case studies What social media toolsyou use? Why, how often? What metrics matters according to you and why?Read this book: Analytical Marketer: How to Transform Your Marketing Organization:
Fast Company’s article: Three Questions I Ask Every Job Candidate To Test Their Soft Skills:
From the JD:
“Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)”
Questions:
Are you agood team player? Have you trained your team in the past? In what areas have you trained them? Do you have a reference.Answers:
Team player: Do you have any awards, recognitions from your organization?
Have some comments for your blog post, videos. Get some screen shot. If you are a #digitalmarketer and don’t have a blog, video or no presence in social media channels, You are NOT a good fit. These are basics
Training: Have you trained anyone under your guidance. An example: you hired an intern who has no idea about video, you trained him/her and now he/she is a pro. Give that example backed with stats and analytics. You can show that video to them
From the JD:
“ Makes evident good technical understanding and can pick up new tools ”
In 2017, you have to be technical if not it’s time to pick up some technical skills.
SEO is getting technical, learn how to use AMP in your website Do you know how to integrate custom conversion tracking to a website A/B testing, custom landing page for ads, Google tag manager are all needed for a digital marketer.Have resources in this ebook, Download it Now: Step by step guide to become a modern marketer
Resources:
Google AMP project Google Tag Manager Google Conversion Tracking KissMetrics Guide to Landing pages Guide to A/B testingUseful blog posts:
Digital Marketing Guides 52 Tips for Digital Marketing Job Interview LinkedIn PulseIf you find this article useful please do share it with your friends and family:
About Suresh Babu
Founder & CEO of Web Marketing Academy, I worked with brands, including: Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG | ABB | to reach their business objectives and goals.
B School Visiting Faculty: IIM Bangalore | Christ University | Symbiosis | Archarya B School | SP Jain
——————————
—————————— —————————— ————– Would love to work with:
* CMO, VP or Marketing Managers
* Brands, Corporates in Digital, Social Media Training
Email: suresh@webmarketingacademy.in or simply dial 9731388721.
Entire article : https://www.linkedin.com/
pulse/how-prepare-ideal- digital-marketing-job- interview-2017-suresh-babu You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #097 : 2017 DIGITAL MARKETING JOB INTERVIEW TIPS FROM JD appeared first on FIR Podcast Network.
Wed, 19 Apr 2017 - 59min - 185 - DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017
Several people talk about how to do Content Marketing , but they don’t focus on how to make their content work for them .. this episode will help you understand 3 things to keep in mind in 2017 on content marketing.
The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017 appeared first on FIR Podcast Network.
Tue, 04 Apr 2017 - 41min - 184 - DIGITAL INDIA #095 : 5 TECHNOLOGY SOLUTIONS SERVING THE INDIAN COMMUNITY
Today we have technology solutions that help people do their bit, feel participative in the socio-economic growth of our country and city.
The 95th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
1) PublicEye – by the Bangalore Traffic Police, initiative by Janaagraha
2) IChangeMyCity website and app
3) Self-Reliant Initiatives through Joint Action (SRIJAN)
4) Online service VYAS – VarnijYakar Automation System for Department of Commercial Taxes, UP
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #095 : 5 TECHNOLOGY SOLUTIONS SERVING THE INDIAN COMMUNITY appeared first on FIR Podcast Network.
Tue, 28 Mar 2017 - 17min - 183 - DIGITAL INDIA #094 : CATTLE IN A HOSTEL ! A TALE OF 2 INDIAN VILLAGES !In todays podcast, we share interesting stories from Business Today 25th Anniversary issue: Toward a Smarter India. Technologies and Innovations that can transform the country. http://www.
businesstoday.in/magazine/ issue/january152017 . The 94th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
In this issue we took a particular story and discussed that story in the podcast: A tale of two villagesGujarats Akodara has turned cashless, while nearby Daramali has gone smart – by P.B. Jayakumar
We discussed how a village with a population of less than 2000 become the Country’s First Digital Cashless Village and it has Wi-Fi, while almost every household has either a tablet or a laptop. Around 70 per cent of Daramali’s residents have smartphones. We went thru some of those stats and what we can learn about consistency, adapting change. A hostel for cattle :) Here are some snippets from the Business Today Jan 2017 Issue: “Akodara and Daramali, two villages in Sabarkantha district, Gujarat, separated by about 25 km, are similar in many respects. Both have a population of less than 2,000, with Patels as the dominant caste. The Patels own on average one to five acres of land and 20-30 heads of cattle. Both villages cultivate the same crops – cotton, wheat and castor – and have a literacy rate of around 90 per cent. But while both are pioneers in their own way, Akodara is nationally renowned while Daramali remains obscure”. Source: http://www.businesstoday.in/magazine/ features/gujarats-akodara-has- turned-cashless-while-nearby- daramali-has-gone-smart/story/ 243005.html . “Akodara has been much lauded as the country’s first ‘digital, cashless village‘, its achievement endorsed by none other than Prime Minister Narendra Modi himself on January 5, 2015, when he ‘dedicated’ the village to the nation. But little-known Daramali’s achievement is perhaps more impressive, as it has shown how a focused grampanchayat led by a woman sarpanch can, despite limited resources, usher in digital ‘smartness’ . You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 21 Mar 2017 - 34min - 182 - DIGITAL INDIA #093 : FARMING AS A SERVICE (FaaS) IN INDIA
In this weeks show we discussed a story from Forbes India “The Future Issue” about how New apps can revolutionize Indian Farming. We looked into the article and discussed some of the key points from the story.
The 93rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Source for today’s Podcast: http://fortuneindia.com/2016/
The importance of Agriculture in India. How we grew up seeing agriculture in our villages from where we grew up, where the industry is heading and the current state. These technology companies changing the agriculture, how these technologies are helping farmers predict, harvest. The Indian government initiatives Some of the players are according to Forbes India research: “Kamal Kisan, Zizira, Bhosale Labs, Eruvaka, eFarm, I-Agri, and FrontalRain” “AgroStar, RML is also building a team of experts to “drive content” and advise farmers. It is also partnering with produce-buying companies to reach out to farmers” Agricultural ties with Israel helping Indian farmersaugust/farmville-in-the-real- world-1.9659 Read more at:
http://economictimes.indiatimes.com/articleshow/ 45265558.cms?utm_source= contentofinterest&utm_medium= text&utm_campaign=cppst You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 14 Mar 2017 - 39min - 181 - DIGITAL INDIA #092 :WHAT BUSINESSES ARE GETTING WRONG ABOUT LOCAL SEO ?
Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16.
The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links
“And even though “near me” appears to be a mobile-driven phenomenon, across our client base we are still seeing more than 50 percent of the traffic from these queries coming from desktop — and more than 80 percent of the clicks.” – Search Engine Land
Max Holloway, Senior Search Managerat Pi Datametrics.
Colleen Harris at CDK Global investigated whether adding “near me” would help by undertaking a study of 82 auto dealers over a five month period. She found that clickthroughs went up by 81%, compared with businesses that didn’t use “near me” (8,833 clicks vs 4,365 clicks). Impressions increased too, though by just 15%. Good enough!
Raj Nijjer, VP Communityat Yext
Include an indoor street view tour of your business. Gain distinction and leads with Street View’s Trusted badge and promotion in our index of for-hire professionals.
A case study of Hauser-Ross Eye Institute & Surgicenter, 45 miles west of Chicago, shared on Marketingsherpa.com.
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 07 Mar 2017 - 25min - 180 - DIGITAL INDIA #091 : AFFILIATE MARKETING, SHORT HISTORY & ADOPTION IN INDIA
For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing.
Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts.
The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links :
Wikipedia article on Affiliate Marketing
E-commerce boom drives affiliate marketing firms
CupoNation on affiliate marketing
Guest column on IamWire.com by Rohan Bhargava, Co-Founder, Cashkaro.com
How to Address Affiliate Marketing Fraud in India.
The Lesson We Learn While Working with 200+ Affiliates [Case Study]
Affiliate Marketing: A-Z Guide For Beginners
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 28 Feb 2017 - 18min - 179 - DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST
For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.
The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Case 1
Brand: Maggi
Tagline: Fast to cook, good to eat
Maggi had a 57% market share in June 2016
Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in
Branding Strategy of Maggi Noodles on IdeasMakeMarket
From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh
Case 2
Brand: Colgate
Tagline:All Around Decay Protection
Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.
Source:Marketing mix of Colgate – Colgate marketing mix from Marketing 91
Colgate SWOT Analysis, USP & Competitors
Case 3
Brand: Amul
Tagline: The taste of India
Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.
Source:
Marketing Mix of Amul on Marketing 91
Case 4
Brand:Royal Enfield
Tagline:Bullet Chale toh Duniya Raasta De
Source:
True to its tagline ‘Bullet Chale toh Duniya Raasta De’; Royal Enfield is a Winner!
Royal Enfield SWOT Analysis, USP & Competitors
Case 5
Brand: Allen Solly
Tagline:My World , My Way
Source:
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 21 Feb 2017 - 31min - 178 - DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA
In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)
The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi. Actually, India is home to 122 major languages and 1599 other languages.
So, is there a need for digital media to cater more to our regional audience?
The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
Article on Financial Times, from September 2016, penned by Amy Kazmin “Regional Indian language authors finding wider audiences”
TRAI tweaked the regulations to allow for year long data packs instead of 90 days, to bring down the cost and encourage internet use.
According to a Google prediction, of the 650 million users expected to be using Internet in India by 2020. The Hindu
Startups like Reverie, Indus OS, Process9 and Keypoint Technologies are betting big on this segment with regional language assistance. From a complete OS that supports languages like Hindi, Marathi and Tamil to building intuitive keyboards and a repository of apps, these companies are trying to bridge the rural-urban digital divide.Times of India article
Search engine in Hindi. http://www.raftaar.in/
HinKhoj, a Jaipur-based company that runs a crowd-sourced Hindi dictionary app
News aggregators such as InShorts, Way2News, Hike (News), and DailyHuntare focussing on the native Indian language sector to cater to the ‘next billion’ Indian Internet users.
Bhashaindia.com aims to involve those related to and interested in Indian language computing.
MEITY had called for a meeting between Microsoft, Google and Rediff to implement e-mail addresses in regional languages, starting with Hindi.
DataMail launched email addresses in Hindi, Gujarati, Urdu, Punjabi, Tamil, Telugu, Bengali and Marathi
The Indic Project provides open source local language infrastructure for web, mobile and embedded applications.
The Indic Keyboard for the Android Operating System allows for text input in twenty three Indian languages, with transliteration support for many of them.
Noto is an open source font developed by Google and Monotype that aims to create a homogeneous font for all the languages in the Unicode standard.
Google is particularly active in creating products from the ground up meant just for India.
There is also a camera app in the works that translates content on the screen itself.
In states with a significant Hindi speaking population users can toggle Google search results between Hindi and English.
There is a Hindi Input App that allows users to quickly type in Hindi.
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 14 Feb 2017 - 23min - 177 - DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?
The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”
In today’s episode, I talk about why email marketing automation is important, how it can be used in a business and share some case studies.
Episode #39: WHY TALK ABOUT EMAIL MARKETING IN INDIA TODAY?
Report by Octane: 85% of India Retailers use Email Marketing for Consumer Engagement
Top Email Marketing Software:
Drip – Email Marketing Automation Software Autopilot HubSpot Act-On Picreel Adobe Campaign CallidusCloud InfusionsoftThere are a host of other tools as well such as Marketo’s automated platform, Net-Results, Oracle Eloqua, Pardot powered by Salesforce, Salesfusion, SharpSpring and Hatchbuck. There are also best CRM apps with marketing automation features: Contactually, Agile CRM, Interakt, Intercom,Jumplead, LeadSimple, etc.
For small to mid-sized businesses, you can also consider drip email tools with not as advanced features but still good – such as Drip, Sendloop, Customer.io, BombBomb, Vision6, Quickmail, Vero,SendWithUs, ConvertKit, Gumroad, Knowtify, etc.
Features of best drip email marketing platforms – Zapier.com
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 07 Feb 2017 - 23min - 176 - DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?
The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
Do you know that content writers, bloggers, content developers … spend more time creating awesome titles than the actual content piece? Do you know why?
According to one of the most shared articles on Copyblogger, one of the best sites to follow if you’re in the content writing and publishing business (Who isn’t nowadays, anyway?), titled Writing Headlines That Get Results:
“According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.”
Links
According to Koechley, tests show that traffic to content at Upworthy can vary by as much as 500% simply because of the headline. When Neil Patel tweaked the headline on a Kissmetrics post he was able to boost the conversion rate by 40%. By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting. (New Yorker: HOW HEADLINES CHANGE THE WAY WE THINK) John Caples Some more suggestions from Brian Clark of Copyblogger. CoSchedule Founder, Garrett Moon, researched this further and found there were psychological reasons behind writing 25 headlines.Resources
For more on writing great headlines, check out the Magnetic Headlinesseries on Copyblogger. For examples on great copywriting, Lindsay Kolowich of Hubspot has done some super research. There’s another article from Hubspot that offers ideas on how to create headlines: 7 Ways to Write Super Catchy Headlines Check out content from websites such as UrbanDaddy, Moosejaw, First Round Capital, Trello, Velocity Partners, and more. In India, some great examples from the print media days are Ambassador, Limca, Camel Pencils, or Brylcreem. Creative Copywriter has some great examples of single liners as well: http://www.creative-copywriter.net/blog/copywriting-samples/ Content Marketing Institute, ROGER C. PARKER: Write the Best Titles for Content Marketing: A 10-Point Checklist. Talks about Promise, Specificity, Targeting, Position, Engagement, Voice, Concise, Reinforcement, SEO and combination of techniques) 6 Reasons Why Your Headline Is Doomed To Fail on TriveThemesBooks
Ann Handley’s Everybody Writes has a chapter on Headlines. John Caples (one of the most famous copyrighters of all time) put together a list of 35 headline formulas in his book,Tested Advertising Methods.Tools
Coschedule HeadlineAnalyzer Hubspot’s blog topic generator Portent’s Content Idea Generator Thrive Headline Optimizer Emotional Marketing Value Headline Analyzer by Advanced Marketing InstituteYou can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 31 Jan 2017 - 19min - 175 - DIGITAL INDIA #086 : IS BANGALORE THE WORLD’S DYNAMIC CITY?
The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
http://www.huffingtonpost.in/anil-nair/bangalores-the- worlds-most-dynamic-city-but- its-still-far/ Here is a snippet from Huffington post India: It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the world, ahead of Silicon Valley and Shanghai. Hyderabad also features in the top 10 list at the fifth position. The results of the rankings are in line with the view held by many of the leaders of the e-commerce giants that are based here, who vouch for the fact that Bengaluru is the destination of choice for new generation companies. However, they also agree that this is due to a combination of factors, primarily the moderate weather and the abundance of skilled labour due to the established IT ecosystem.
Source: http://www.huffingtonpost.in/ You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 24 Jan 2017 - 38min - 174 - DIGITAL INDIA #085 : HOW TO BE MORE DISCOVERABLE IN SEARCH WITH STRUCTURED DATA ?
According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structured data. This information was given out by Gary Illyes, Webmaster Trends Analyst at Google.
If you’ve been in the digital marketing space and working on SEO for a while, you would most certainly know what structured data is and why Google and other search engines recommend we use it.
People understand the underlying meaning of your web content but search engines have a limited understanding. By providing additional cues with extra HTML tags, search engines and other applications better understand your content and display it in a useful, relevant way.
The 85th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links :
Google hangout with John Mueller schema.org Search Engine Journal: Google’s Rich Cards Are Like Rich Snippets, in Card Form How to use Cards – Google documentation Google’s Structured Data Markup Helper Local business microdata generator Web code tools structured data testing tool MozBar What’s new with markup & structured dataYou can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 17 Jan 2017 - 32min - 173 - Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal ResultsAccording to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy. A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions? Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve. The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Links: 2016 Benchmarks, Budgets, and Trends reportby the Content Marketing Institute and MarketingProfs. Content Marketing Editorial Calendar Templates: The Ultimate List According to an article titled What’s your biggest digital marketing challenge? From May 2016, the biggest challenge for marketers is the ever evolving nature of digital marketing – the new platforms, technologies, programmatic buying, native ads, and the like. From what I get from this article, it’s clear that strategy is getting confused with tactics. Back in 2010, Zappos ran series of ads reiterating themes such as “Powered by service” and “Happy to help. 24/7.”
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 10 Jan 2017 - 33min - 172 - DIGITAL INDIA #083 : ATTENTION GRABBERS OF 2016 – STARTUPS, COMPANIES AND TRENDS
This week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There’s an interesting mix that shows India too is focusing on big data, Internet of Things, Augmented Reality and Virtual Reality as technologies that will bring about positive change and higher productivity.
The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyTop 5 Technology Startups in India
From: Presenting TECH30 2016: YourStory’s pick of the top 30 technology startups from India · ACPAD · Algo Engines · AntCrawl Technologies Pvt. Ltd. · AutoVRse · AzookaTop 5 companies seeing accelerated growth in 2016 (NOV 2016)
From: 2016 Deloitte Technology Fast 50 India in collaboration with ET SmallBiz · GreyCampus Edutech Private Limited · Stellapps Technologies Private Limited · Polestar Solutions and Services India LLP · Fork Media · GoodWorkLabs Services Private LimitedTop trends in digital consumer space
· The ‘Mobile Gaming on the Rise in India — Market Intensifies as Gamer Population Surges’ report · report by Nasscom and Deloitte. · FICCI-KPMG Report 2016:You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 03 Jan 2017 - 18min - 171 - DIGITAL INDIA #082 : FACEBOOK LIVE AUDIO FEATURE WILL BE THE NEW TALK SHOW IN 2017?In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood music,, RJ, News, Entertainment if it is part of the radio show. We remembered how in India we used to listen to Radio before the Television became main stream, we used to hang out in small tea shops, or a barber shop and we used to listen to cricket, news, music then came Doordarshan thats the India’s first Television.
The 82nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Today facebook is like the new tea shop or barber shop, thats where we go and thats where we spend our time consuming content in multiple format, first it was text, images, video and now Facebook is launching Facebook Live Audio.https://media.fb.com/2016/12/
20/introducing-live-audio/ We are excited about the Live audio being a podcaster, I have been using podcast for more than 10 years now thats where I update myself with latest news and happening,
History of podcast: https://en.wikipedia.org/wiki/
History_of_podcasting Adam Curry Daily source code: https://en.wikipedia.org/wiki/
Daily_Source_Code With the launch of Facebook Audio we will see a lot of Music, Radio stations, Celebrities jumping into it first, then publishers and podcasters like us. In India it will have an impact, lot of them will be passive listeners, there is plenty of opportunities for new movers who want to use this space.
According to our Podcast data, we saw a hike in 2016 before it was mostly from US, Europe in the last six months, more downloads are happening from India, which clearly indicates that people are starting to listen to podcast, our students for example, use podcast to upgrade their knowledge.
We look forward for 2017 where audio will play a major role in terms of education, marketing, branding and social media. Wish you and your family Happy Holidays from Web Marketing Academy staff and students .You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/
webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 27 Dec 2016 - 46min - 170 - DIGITAL INDIA #081 : RESEARCH SOURCES FOR INDIAN DIGITAL MARKETERS TO USE AND WIN
It’s the month of expressing our love and gratitude and we thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? We thought, why not address a complain that we hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on the Indian market’s tryst with digital marketing channels.
The 81st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Indian Railways has appointed EY
Social Media Marketing India Trends Study in February 2016.
Digital India: State of Online Marketing in India 2016.
Social Beat releases the Digital Marketing Industry Report 2016 in July this year.
EMAIL MARKETING REPORT – A study of 4 billion emails / month.
‘Digital Advertising in India’ report,
Media Budgets Index report in June 2016.
Context, Commerce + Customer – Best Practices to Exceed Expectations and Brand Attraction From Enriched Interaction.
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 20 Dec 2016 - 21min - 169 - DIGITAL INDIA #080 : DIGITAL MARKETING IN INDIA TODAY, AGENCIES VS BUSINESS OWNER PERSPECTIVE
The 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on.
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Wed, 14 Dec 2016 - 34min - 168 - DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital?The 79th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy In this weeks show we discuss all about #Demonetisation how India Fights Corruption Most of the articles are from The Economic Times We discussed about how Demonetisation is taking over social media. According to ET “Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi 500000 (5 Lakh) conversation happened. Most popular Search terms:
- India Fights corruption Modi fights corruption Surgical strike on black money
es.indiatimes.com/news/digital /facebook-india-registers-a- 43-jump-in-its-reveues/5567847 3 https://twitter.com/NPCI_NPCI? ref_src=twsrc%5Egoogle%7Ctwcam p%5Eserp%7Ctwgr%5Eauthor http://www.npci.org.in/ You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 06 Dec 2016 - 1h 02min - 167 - DIGITAL INDIA #078: DIGITAL INDIA 2.0 – OPPORTUNITIES AND CHALLENGES
Digital India 2.0 is the Central Government’s second phase of e-governance. It is centered around seeking greater participation from the private sector apart from also expanding into areas that lack digital penetration. The goal is to tap into India’s immense knowledge capital when it comes to technology. The government is opening itself to ideas and suggestions from the technocrats of the country – individuals and organizations alike.
The 78th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Links mentioned in the podcast
What is Digital India 2.0? Checkout the article on Infracircle.
Government starts work on Digital India 2.0
IT ministry plans to train 2.5M rural people to enable a cashless economy
Don’t waste the crisis; leverage Aadhaar for cashless inclusion
CSC implementationguidelines on digitalindia.gov.in
Intel India announced the Intel & DST Innovate for Digital India Challenge 2.0
Last year’s Intel Challenge 1.0
Microsoft too plans to play a major role in the digital transformation of India
Today, only 9 per cent of those who live in rural areas have access to the internet, compared to 64 per cent of those who live in cities. (Source: The Indian Express)
To know about incubation centers, check out our earlier podcast
DIGITAL INDIA #075 : NEWS YOU CAN USE ON DIGITAL INDIA
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 29 Nov 2016 - 20min - 166 - DIGITAL INDIA #077 : 5 QUESTIONS FROM CONTENT WRITERS & RECRUITERSIn this episode, Monica talks about the common questions she gets from content writers and the people who want to hire them. The 77th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The five questions are: What is content writing? What all can a content writer create? How to become a content writer and how to improve? What are the stages of an ideal content writing lifecycle? What are the best places for a content writer to look for work? How to hire the right content writer for your business? Resources mentioned in the podcast: Hemingway App – Write for greater readability. Courses on content writing and related skills: Coursera Udemy MIT Skillshare Books: Everybody Writes – Ann Handley The Elements of Style – William Strunk Jr
Blogs to follow:
Problogger Copyblogger The Publication Coach Copyhackers Mindmapping tools: Freemind XMind BONUS CONTENT =============== Want to get the mindmap of the podcast? Send us an email at suresh@webmarketingacademy.in or tweet to Monica @MSOpinion.You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 22 Nov 2016 - 40min - 165 - DIGITAL INDIA #076 : INDIA’S DIGITAL ERA OF MONEY IS HERE
Prime Minister Narendra Modi’s surgical strike on black money ! SBI Collected Over Rs 38,670 Crore Since Thursday. Rs 1,000 & Rs 500 . Note exchange: 20 per cent ‘no show’ may lead to Rs 3 lakh crore black money destruction.
The 76th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 15 Nov 2016 - 56min - 164 - DIGITAL INDIA #075 : News You Can Use on Digital India
The Digital India initiative was launched on 2 July 2015 by Prime Minister Narendra Modi. This is certainly not something that will show results quickly. It is a long-term project. But steps are taken every day, week and month to get to the end goal of 100% digital literacy. And it does encourage and help to know about the progress.
The 75th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
DIGITAL INDIA #070: WHAT DOES DIGITAL INDIA MEAN TO INDIA 3? DIGITAL INDIA #068: INDIA STACK – THE FOUNDATION OF DIGITAL INDIA. WHAT, HOW, WHY? DIGITAL INDIA #005: DIGITAL INDIA WEEK – $80 BILLION PROJECT- Free Wi-Fi
tourists visiting Daman and Diu will get free Wi-Fi facility,
Gurugram announced free public Wifi hotspots in the city in partnership with Airtel.
Parts of Delhi also have free Wi-Fi
close to 1.5 million people are using free WiFi at 19 railway stations in India
Jamia Millia Islamia (JMI) organised a National Regional Training Workshop
If you want to see the complete list of startup India incubators in the country, you can check the list at http://startupindia.gov.in/uploads/pdf/List_of_Incubators.pdf.
- Branding at India International Trade Fair (IITF) Smart cities
7. Housing under Pradhan Mantri Awas Yojana starts November 3
8. ‘MaharashtraNet’ to offer online health, education facilities
- Government approves setting up DigiLocker authority for Digital India push Data XGen Technologies for multi-lingual email Digitization of the non-corporate sector
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 08 Nov 2016 - 21min - 163 - Digital India #074 : 100 Year Old Businesses that Survive & ThriveIn this episode, we talk about some Indian businesses that have beaten the odds. They not only survived but are doing extremely well. This podcast is about 6 stalwart businesses including Tata Group, the secret to their continued success, and their forays, if any, into the digital space. The topic stems from an article in the Economic Times titled “Here are the 10 oldest companies in India that are still going strong.” The article starts off with the fact that the life span of Fortune 500 companies has reduced drastically. According to leadership guru Steven Denning, it’s actually down from 75 years back in the 1950s to 15 years! That’s massive reduction! The 74th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy The topic of discussion today stems from an article on the Economic Times titled “Here are the 10 oldest companies in India that are still going strong.” Bombay Dyeing, company of the Wadia Group
SHALIMAR PAINTS
THE BOMBAY BURMAH TRADING CORPORATION
Story on thebetterindia about a Tamil woman who works at the BBTC tea estate since the last 25 years.
OTIS ELEVATOR COMPANY AlembicPharmaceuticals
TATA Group
Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services,Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group. The Secret behind the Success of Tatas* by M.B. Sharan, Emeritus Professor, PIET, Rourkela & Deepa Chatterjee, Senior Lecturer, RIMS, RourkelaYou can share your feedback at: suresh@webmarketingacademy.inFacebook:
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 01 Nov 2016 - 45min - 162 - Digital India #073 : IS THE FESTIVE SEASON STILL A REVENUE CRANKER FOR BRANDS IN INDIA?
The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
It’s a little past mid-October and it’s raining festive offers here in India. We have Diwali, the festival of lights, coming up this week. The last few months had some important festivals as well. As you can imagine, retailers, both online and offline are doing all they can to acquire new customers and maximize sales.
But we have offers going on almost through the year nowadays and e-commerce platforms have been strictly forbidden to offer discounts below minimum operational price (MOP) & comply with FDI regulations. Has this shift affected the appeal of festive offers for Indians? Are vendors and retailers feeling the pinch? That’s the discussion for today. Links Do buyers still wait for festive offers to buy homes? iPhone 6s sales slowed down in the period of September as customers waited for festival discounts Panasonic ups marketing budget for festive season in 2016 Amazon beats Flipkart revenue in festive season Amazon’s I Have Space program How do agencies prepare for festive offers? Ecomm also connected with the Indian Post Department which has seen a 900% jump in profit since the last three years as a preferred partner of ecommerce brands. Wish you all a happy and safe Diwali!You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Podcast Manager & Podcast Editor: Bharani Dharan
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Tue, 25 Oct 2016 - 37min - 161 - Digital India #072 : Women in India Will Never Own a Smartphone ?
Empowering Women is a Must!
An article by The Wall Street Journal stated that India suffers from gender gap especially when it comes to technology. With Digital India initiatives gaining importance, this gender divide opens one’s eyes to whole different issue. And this issue is not only prevalent in India but it also affects globally. It imperative to support women education, erase gender inequality and also help them understand their ‘self-worth’.
Tune into this week podcast to understand the importance of educating women, the need to empower them and how they can contribute towards successful economy.
The 72nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Resource:
https://www.womenwill.com/insights/india.html
http://www.livemint.com/Consumer/yT14OgtSC7dyywWSynWOKN/Only-17-Indians-own-smartphones-survey.html
You can share your feedback at: suresh@webmarketingacademy.in
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webmarketingacademy Show notes :Madhur
Podcast Manager & Podcast Editor: Bharani Dharan
The post Digital India #072 : Women in India Will Never Own a Smartphone ? appeared first on FIR Podcast Network.
Tue, 18 Oct 2016 - 47min - 160 - DIGITAL INDIA #071 : TIPS & TOOLS FOR BUDGET STRAINED MARKETING PLANS
Are marketing plans made only when there are good budgets? NO!
You don’t need deep pockets to start marketing. Simple tips and tools can help start-ups and small businesses market inexpensively. Many social media platforms can be utilised organically to create brand awareness. Learn about how one can make use of email marketing and influence the influencers. Tune into this week’s episode to know how to build a marketing plan on tight budgets.
The 71st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Tools & Resources
1. For blog writing
a. WordPress <https://wordpress.com/>
b. Facebook Note <https://www.facebook.com/help/488014787881885/>
c. LinkedIn Pulse <https://www.linkedin.com/pulse/women-hit-glass-ceiling- earlier-than-you-think-rachel- schall-thomas>
d. Google Instant Search
<https://support.google.com/websearch/answer/186645?hl=en>
e. What to write <http://whattowrite.org/> – generate ideas for content.
2. Content
a. Written
i.Grammarly <https://app.grammarly.com/>
ii.Hemmingwayapp <http://www.hemingwayapp.com/>b. Videos
i. Quik App for videos for IOS <https://itunes.apple.com/us/app/quik-free-video-editor- make/id694164275?mt=8> & Android <https://play.google.com/ store/apps/details?id=com. stupeflix.replay&hl=en>
ii. Imovies <https://itunes.apple.com/in/app/imovie/id377298193?mt=8> for
Videos
iii. Youtube creator IOS <https://itunes.apple.com/in/app/youtube-creator-studio/ id888530356?mt=8> & Android <https://play.google.com/ store/apps/details?id=com. google.android.apps.youtube. creator&hl=en> c. Images
i.Canva <https://www.canva.com/>
ii.Pik to Chart <https://piktochart.com/>
iii.Infogram.am <https://infogr.am/>
iv.Adobe Spark <https://spark.adobe.com/>
d. Content Calendar
i. Hubspot <http://offers.hubspot.com/blog-editorial-calendar>
ii. Sales force
e. Influencers
i. Ann Handley <http://www.annhandley.com/>
ii. Joe Pulizzi <http://www.joepulizzi.com/>3. Free Google Products:
a. Keyword Planner Tool <https://adwords.google.co.in/KeywordPlanner>
b. Google Trends <https://www.google.co.in/trends/explore>
c. Google Search Console <https://www.google.com/webmasters/#?modal_active=none >
d. Google My Business <https://support.google.com/business/?hl=en#topic=4539639>
e. Google Coupons for Google AdWords. <https://support.google.com/adwords/answer/1703648?hl=en> f. Google Analytics <https://www.google.co.in/
analytics/#?modal_active=none> 4. Social Media Platforms
a. Facebook Coupons <https://www.facebook.com/business/help/131439120265224>
b. Instagram <https://www.instagram.com/>
c. Snap <https://www.snapchat.com/l/en-gb/> 5. Podcast
a. SoundCloud <https://soundcloud.com/>
b. Audacity <http://www.audacityteam.org/>6. Tools to manage
a. Evernote <https://evernote.com/>
b. Dropbox paper <https://www.dropbox.com/paper> You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh, Sejal, Mohak
Podcast Manager & Podcast Editor: Bharani DharanThe post DIGITAL INDIA #071 : TIPS & TOOLS FOR BUDGET STRAINED MARKETING PLANS appeared first on FIR Podcast Network.
Tue, 11 Oct 2016 - 59min - 159 - Digital India #070 : What does Digital India mean to India 3 ?
We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation. Know where you need to go to get more information on government schemes and different organisation working towards the upliftment of this segment.
The 70th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
List of various government schemes for India 3:
Pradhan Mantri’s Jan Dhan Yojana, which aims at opening zero balance accounts and helps them get an overdraft facility. This is much better than turning to moneylenders who charge high rate of interest.
“House for All” scheme launched in March 2016 to construct 2.95 crore houses in rural areas, setting a 2022 deadline. This was known as the Indira Awas Yojna earlier.
Deen Dayal Upadhyaya Gram Jyoti Yojana (2015), a Government of India program aimed at providing 24×7 uninterrupted power supply to all homes in Rural India
Deen Dayal Upadhyaya Grameen Kaushalya Yojna 2015, a Government of India Project to engage rural youth especially BPL and SC/ST segment of the population, in gainful employment through skill training programmes.
Swarnajayanti Gram Swarojgar Yojna (1999), a holistic programme covering all aspects of self-employment such as the organisation of the poor into self-help groups, training, credit, technology, infrastructure, and marketing.
Gramin Bhandaran Yojana (2007), Creation of scientific storage capacity with allied facilities in rural areas to meet the requirements of farmers for storing farm produce, processed farm produce, and agricultural inputs. Improve their marketability through the promotion of grading, standardization and quality control of agricultural produce.
List of organisation working towards the upliftment of India 3:
ANT Skills Varsity in Bangalore, who have vocational training centres. They are committed to upskilling the unskilled youth who come from remote and rural areas that do not have adequate quality education systems.
Pratham in partnership with the Vodafone Foundation, India works towards Digital Classrooms. They want to enhance teaching and learning in low-income schools using technology as the prime teaching tool.
eVidyaloka is a not-for- profit organization that aims to improve the quality of education in remote regions of India through digital classrooms.
Digital Empowerment Foundation: DEF works towards empowering people with the power of ICT. It works on various agendas like citizen journalism, digital panchayat, eNGO, gyanpedia.
SELCO Foundation which is facilitating digital education in rural areas by provisioning solar-powered computers, complete labs, portable projectors.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh , Monica & Madhur
Podcast Manager & Podcast Editor : Bharani Dharan
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Tue, 04 Oct 2016 - 56min - 158 - Digital India #069 : Bengaluru City Police Killing it on Social Media
Bengaluru Police Killing it on Social Media
Bengaluru, the start-up capital of India came to a standstill during the Cauvery protests in mid-September 2016. During all this chaos, it was Bengaluru city police that not only controlled the mayhem on-ground but also online! Tune in to know about the Bengaluru city police and how they utilized the social media platforms.
The 69th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy.
Listen to Rajesh Basavaraj as he sheds light on social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.
He also shares some good social listening tools and how they help. Know more about the process of how Bengaluru city police trained themselves to be on social media.
Social media listening tools:
1. Reputeme
2. Grouphigh
3. Boardreader
Bengaluru city police contacts:
1. You can see the complete list of the official Twitter handles of the Bengaluru City
police: http://bit.ly/2dyBBB1
2. The Bangalore City Police also has a Facebook page which has 448, 665 fans.
3. Bengaluru City Police WhatsApp number – 9480801000.
Read the Times of India article coverage on Bengaluru city police using social media and NS Megharikh’s, Bengaluru police commissioner views. http://bit.ly/2dnTOC9
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Guest :Rajesh Basavaraj
Host: Suresh , Monica & Madhur
Podcast Manager & Podcast Editor : Bharani Dharan
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Tue, 27 Sep 2016 - 47min - 157 - Digital India #068 : India Stack – The Foundation of Digital India. What, How, Why?
India Stack – The Foundation of Digital India. What, How, Why?
Find out how India Stack plays into Digital India, why it’s important to understand and what opportunities it creates for technology startups and developers. Know where you need to go for more information and what you can do to contribute to Digital India success.
The 68th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
www.digitalindia.gov.in/ – Digital India government website
DigiLocker for your license and other documents
iSpirt India The Indian Software Product Industry Roundtable
In Bangalore, e-signis being used for signing rental agreements
India Stack website www.indiastack.org
The code and documentation is available as well as sample code. http://www.indiastack.org/Resource. @India_Stack.
slides Slideshare
India Stack: Powering thousands of experiments – An article on Proteans where Srinivasan shares his experience of the session “India Stack: Powering thousands of experiments” at iSPIRT 3rd anniversary meeting.
Video: Open Eco-system Questions (OEQ) Hangout to introduce the India Stack
Yourstory article: India Stack – A change agent for government, startups and corporates to serve citizens
DIGITAL INDIA #067: INDIA’S DIGITAL ECONOMY, WILL JIO HELP DIGITIZE RURAL INDIA?
DIGITAL INDIA #011: START UP INDIA, STAND UP INDIA. 20 YR OLDS ARE ALREADY THERE!
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
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Tue, 20 Sep 2016 - 26min - 156 - DIGITAL INDIA #067 : India’s Digital Economy, Will Jio help Digitize Rural India ?
The 67th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
The article came from Founding Fuel “How India’s digital economy can rediscover its mojo” by Haresh Chawla Links:https://www.youtube.com/watch?v=kWhSUp2PiMY&feature=youtu.be http://www.foundingfuel.com/
article/how-indias-digital- economy-can-rediscover-its- mojo/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post DIGITAL INDIA #067 : India’s Digital Economy, Will Jio help Digitize Rural India ? appeared first on FIR Podcast Network.
Tue, 13 Sep 2016 - 43min - 155 - DIGITAL INDIA #066: Indian Market Still Adore Big Screen Computers
From a computer in every home to one in every hand !
The 66th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
read more :
http://mashable.com/2016/08/25/pc-shipment-india-q2-2016/#uMw5flCGumqB
http://mashable.com/2016/08/19/india-internet-users-post-pc-era/#rXKp.mUctSqi
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
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Tue, 06 Sep 2016 - 36min - 154 - Digital India #065: Three Indian Women ruling their Digital Careers !
Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Tune into the FIR 65th episode of podcast network brought by the students and staff of Web Marketing Academy on 3 Women ruling their digital careers.
Industry expert Ms.Monica shares her thoughts and experiences on how she has gained a strong foothold in the Digital Marketing space.
Monicahighlights about:
Increase in awareness of Digital Marketing among women and need for a conducive environment.
Scope, opportunity, Environmental constraints that affects the productivity of Women.
Achieving right balance in the family and at workplace.
Time management skills and discipline that are perquisites for a job.
Opportunities for women to pursue their interests by choosing different streams in the gamut of Digital Marketing.
Digital Marketing challenges from the Individual and Industry perspective.
Challenges women face in a freelance job and ways to overcome it.
Creating stimuating groups and discussing aspects of overcoming specific challenges of working from
home.
Tips on how to:
a. Get into Digital Marketing
b. Start practicing Digital Marketing
c. Gain more experience for professionals who are already into Digital Marketing
Need to update the skill sets constantly
Shedding the inhibition and start experimenting with the latest trends in the Industry.
Finally, Monica quotes “Let your ego go as you grow”
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
Aditi, a senior faculty at Web marketing academy talks about Women @ work, She talks from a perspective of a teacher as well as the challenges and opportunities faced by women.
Valuable tips from her are:
Need to make time for oneself for various day-to day activities including work.
Keeping pace with the technological changes while teaching the latest at the same time.
Be organized – helps to prioritize the work and executing it efficiently.
Support from family and friends helps women to outshine everywhere. Strive to be above average.
Aditi’s mantra to Excel:
Get good training
Practice, Practice, Practice…
Read voraciously
Network with the community
— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —
The session with Sejal highlights the importance of Women workforce in the Digital Marketing space.
Sejal was a media planner @ Times of India. She is currently working as Social media property Analyst
and as a marketing professional.
Sejal highlights the opportunities, challenges and constraints for women in Digital marketing space:
There is a mindset shift and opportunities in Digital space for women,especially in Bangalore with flexi work hours
Emergence of co-working space, thanks to Digital era
Challenges to keep abreast with technology and thirst to venture into new platforms.
Upgrading digital marketing skills connecting virtually with Industry experts.
Tools that support professionally and personally ie.Evernote,Steves Dotto Tech tutorials on Youtube & CarlPullins episode on Evernote and “ To do ist” which are compatible across devices
Right guidance by Senior members to plan strategy and devise a plan
Lastly, her advice for:
Beginners/ Fresher: Keep an open mind and keep striving to listen more to what’s happening.
Professional: Regularly network and think on how to make digital work for them.
Seasoned Professional: Be a guide and mentor for those who need & also work for them. They can also be a speaker!
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Show notes: Poornima
Podcast Manager & Podcast Editor : Bharani Dharan
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Tue, 30 Aug 2016 - 1h 00min - 153 - DIGITAL INDIA #064: Super Digital Marketing Blogs, Podcasts & People to Follow in India
The 64th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Are you still confused on which websites or people or podcast to follow in India regarding Digital Marketing ? not any more, We have fine tuned a list of Websites, People & Podcast who are really doing amazing work here in India … take notes !
Links: Ganga Ganapathi’s presentation at Social Media Conclave in 2015 – Social Media Day 2015, Bangalore – My Experience and Takeaways Prahlad Kakkar’s keynote at SMWiBLR 2016 – http://www.socialsamosa.com/2016/06/prahlad-kakkar-roi- storytelling-social-media/ Blogs: LightHouseInsights.in Socialsamosa.com Dazeinfo.com http://digitaldefynd.com/ Campaign India Digital Monster AFAQs Festival of Media Accenture India blog Social Beat blog Web Marketing Academy blog Podcasts: Digital India Podcast: Recent shows : The Responsibilities of a Social Media Manager, Essential Interview Tips for Content Marketers Recent episodes : Amp Up with Google Power Search,
Storytelling or Brand Emotional Connect,
Massive Scope for Chartered Accountants in Digital Marketing DigiPodcast Entrepreneurs India Podcast India Startup Chat Rocking Entrepreneur The Indian Startup Show SynTalkYou can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post DIGITAL INDIA #064: Super Digital Marketing Blogs, Podcasts & People to Follow in India appeared first on FIR Podcast Network.
Tue, 23 Aug 2016 - 27min - 152 - DIGITAL INDIA #063: Amp Up with Google Power Search – Be a Smart Marketer
The 63rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Amp Up with Google Power Search – Be a Smart Marketer
There is a separate news search engine you can go to for news at https://news.google.co.in/ where you get a filtering option to select a specific country.
https://support.google.com/websearch/answer/2466433?rd=1
https://moz.com/blog/25-killer- combos-for- googles-site- operator
Learn power searching for Google https://coursebuilder.withgoogle.com/ – Daniel Russell, Senior Research Scientist Google video lessons on how to use Google Search in a powerful and effective way.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post DIGITAL INDIA #063: Amp Up with Google Power Search – Be a Smart Marketer appeared first on FIR Podcast Network.
Tue, 16 Aug 2016 - 30min - 151 - Digital India #062: Corporate Digital Marketing Training : Why Now & How ?The 62nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Corporate Digital Marketing Training Learnings : Why Now & How ?
In this show, we talk about Why Corporate Digital Marketing Learning is Important Today and How to. A formal digital marketing training for brands and corporates will make a huge difference, equip the team with latest trends, how to’s and keep up with the competitors.
Here at Web Marketing Academy in a month we give at least 1-2 corporate digital and social media training for brands including: Accenture | Cognizant | Google | NSRCEL, IIM Bangalore | Yahoo India | BOSCH India | Rittal India | Red Bus | DSM | Fortis Hospital | FAG | ABB
In this podcast we share what we have learned by giving these training. Examples and How to prepare you and your team for todays fast growing social and digital space.Here are the 10 Do’s & Dont’s for a Corporate Digital/Social Media Training:
- Why a formal digital social media training is important? How should you prepare for the training, pre-plan, Check lists Risk of getting into digital/social media marketing without a formal training Why it is relevant and important now Advantages, Competitors Understanding the Business objectives, goals and who should take up the training The target audience Challenges from a trainers perspective Best Practices Difference between a corporate training and Individual training How do you assess the success or failure for the training Key Takeaways
Aditi Gulati LinkedIn Profile: https://in.linkedin.com/in/
aditi-gulati02 Her blog: UnNumb – http://unnumb02.blogspot.in/
And her Quote:
“well guess who inspired this strategic wisdom of rolling out a personalized invite ? it was one of the episodes from web marketing academy’ s weekly podcast digital india hosted by your colleague monica samuel. So the other day, i thought of visiting your company page on Linkedin and came across you apart from my now virtual inspiration , monica samuel, somebody again from the same academy with tons of visible knowledge and experience. Every time when i come across genuinely inspiring people from whom i can learn in great abundance, i go forward and try to build possibilities of healthy interaction.”
Web Marketing Academy Corporate Training Programs: http://www.
webmarketingacademy.in/ corporate-digital-marketing/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post Digital India #062: Corporate Digital Marketing Training : Why Now & How ? appeared first on FIR Podcast Network.
Tue, 09 Aug 2016 - 57min - 150 - 061 : Boost your personal brand with Linkedin
Today we’re going to talk about the value of a personal brand and how you build it with Linkedin.
Boost your personal brand with Linkedin
The 61st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How Linkedin helps Build network Build influence How to connect with media? Basic versus premium account Essentials of a great profile Best practicesYou can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post 061 : Boost your personal brand with Linkedin appeared first on FIR Podcast Network.
Tue, 02 Aug 2016 - 46min - 149 - 060 : Ain’t No SEO Power Like High Quality Backlinks (7 tips)
Website traffic, sweet music to the ears of marketers and business owners who employ them. SEO is one of the most powerful tactics that you can use to get quality traffic to your website.
Ain’t No SEO Power Like High Quality Backlinks ! (7 tips)
The 60th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy This episode will cover Stellar SEO link building practices and will give the listener profession insight on the current requirements for google ranking.
TIPS:
1) Make sure your social media pages are updated and optimized
2) Join and participate in community discussions and forums
An excellent example is http://clientsfromhell.net/
3) Enlist your business in all important directory websites
4) Write for other websites in your industry
5) Get links from industry peers
6) Get links from influencers
7) How to connect with media?
read more : Disavow tool
Tools for backlinks
SEOProfiler,
MajesticSEO, ahrefs, Buzzsumo and Moz
Webmaster tool of Google (Search Console), Bing or Yahoo.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post 060 : Ain’t No SEO Power Like High Quality Backlinks (7 tips) appeared first on FIR Podcast Network.
Tue, 26 Jul 2016 - 36min - 148 - 059 : STORYTELLING FOR BRAND EMOTIONAL CONNECT
We love stories Of course, all of us love stories. We’re Indians, for heaven’s sake. We’re suckers for a good story. But why Digital marketing and stories – what’s the connection?
STORYTELLING FOR BRAND EMOTIONAL CONNECT
The 59th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
What can a good story do for a brand?
· It creates curiosity and intrigue
· It helps a brand connect emotionally with its customers
· It offers greater value for an idea
· It helps a brand build a persona
· It makes a message much more memorable
Some stories that brands created and that have stayed with us :
Google Chrome Tanjore Commercial
Filmmaker Andrew Stanton, creator of PIXAR’s John Carter, Finding Nemo, Toy Story, Wall-E and other big hits (TED Talk)
The Silent Indian National Anthem JANA GANA MANA by deaf & mute children. It left many of us in tears. These were powerful stories.
We have an interview with Prahlad Kakkar in Episode # 55.
Tips to sharpen your storytelling skills
· Follow the work of top storytellers – Javed Akhtar, Teejan Bai, The Bauls of Bengal
· Watch TED Talks.
· Attend book readings by authors and similar sessions.
· Whenever you have a piece of content to write, shoot or talk, think, how can we make a story out of this? This can also apply to case studies, whitepapers, videos and podcasts.
· Tell stories to your children, friends.
· Practice storytelling skills.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post 059 : STORYTELLING FOR BRAND EMOTIONAL CONNECT appeared first on FIR Podcast Network.
Tue, 19 Jul 2016 - 1h 03min - 147 - 058 : Digital Marketing Campaigns with Social Impact
Lifebuoy was a household common soap you’d see on bathroom and hand wash sinks. Today, it is known for its role in instilling hand washing skills, especially in the weaker sections of society.
Digital Marketing Campaigns with Social Impact
The 58th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
ISRO MarsOrbiter campaign on Twitter – 1.1M Facebook Followers, Q&A sessions, 500K followers in Twitter. “These scientific missions have inspired the youth to take up STEM education, strengthened and fostered international relations in space with developing and developed countries, and promoted domestic industrial growth in high-end technological sectors like manufacturing and electronics.”, says Prateep Basu, Analyst, Market Research & Consulting at Northern Sky Research.
Mountain Dew #NaamBanteHainRiskSe
Yuwa girls also experimented with lighting up solar jars, GoPro cams and light painting. More on LightHouseInsights.
#DilHaiHindustani – MakeMyTrip
“The midnight of August 14 th 1947 might have separated the two countries forever but it failed to cut off the memories of the many displaced families. Families carried with them whatever little possessions they could. Even today family members lay scattered on either side of the border, with many wanting to know what happened with their favourite belongings.” – LightHouseInsights.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post 058 : Digital Marketing Campaigns with Social Impact appeared first on FIR Podcast Network.
Tue, 12 Jul 2016 - 30min - 146 - 057 : Massive scope for CA in Digital Marketing
The tax filing season is on and Chartered Accountants have become the in-demand professional again. CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.
The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Back on July 1, 2015 (66 th Chartered Accountants Day) Power Minister Piyush Goyal called Chartered Accountants the guardians of financial probity and vital players in the development of the nation. He emphasized on the critical role they play in the capacity of enablers – for businesses, governments, regulators and the stakeholders.
According to The Institute of Chartered Accountants of India (of which most CAs are members), the Chartered Accountant fraternity has grown to more than 2.35 lakh members.
ICAI
The Institute of Chartered Accountants of India was established in 1949 on July 1. It is the national professional accounting body of India that regulates the profession of Chartered Accountancy in India and standardizes accounting and auditing practices.
Do some keyword research on Google, Bing or Yahoo. You can even use a tool like UberSuggest or keywordtool.io to find out what people are searching for.
A big shout out to Vipin and Shalini of VipinShalini Co for giving me time on a busy Sunday. They are a small local agency that caters to startups and small businesses as well as individuals.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Podcast Manager & Podcast Editor : Bharani Dharan
The post 057 : Massive scope for CA in Digital Marketing appeared first on FIR Podcast Network.
Tue, 05 Jul 2016 - 59min - 145 - 056 : Content ! its relevance & consistency – keys for brand engagement on social media!
“Content is king! It needs to be relevant and consistent to build the audience and keep them engaged with brands over a period of time.”
The 56th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
At Social Media Week Bangalore, Mahesh Narayanan and Ganga Ganapathi shared their valuable knowledge and views on sharing appropriate, targeted content on correct channels.
Mahesh Narayanan, Global Chief Operating Officer of Saavn talks about the significance of the content, using the social media in most relevant way and the difficulties faced by music industry. Saavn is music streaming service want to change how people in India and abroad listen and share music. Marketing the content and the artist’s on various social media platforms is an approach which Saavn believes in. Understanding the social media and having clarity on what to expect out of it, helps brand in building good strategy. Brands need to also be simple, clean and consistent on social media. Utilizing new features like Facebook Live by putting out relevant and interesting visual content helps engage with the consumer and increase interactions & affinity with the brand.
Ganga Ganapathi, VP & Head of office – Soho Square (A division of Ogilvy ) in this podcast shares with us the views on storytelling, change in advertising as well as importance of various new media platforms. Story telling is vital and way you disseminate the content is the same but how you do it, especially with today’s pressure to engage the audience has most definitely changed. She highlighted that the first few seconds of the content/ story telling are the most important but making the content relevant and choosing the right media is crucial! With today’s pressure of engaging audience with shorter attention span it’s very important to get all steps right in the consumer journey.
Part 1 : Episode 54
Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.
Part 2: Episode 55
Prahlad Kakkar shared his valuable wisdom and views about storytelling andRavi Gururaj talks about core of e-commerce & social media in India.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Guest : Mahesh Narayanan and Ganga Ganapathi
Host : Suresh, Monica and Sejal
Show notes : Madhur
Podcast Manager & Podcast Editor : Bharani Dharan
The post 056 : Content ! its relevance & consistency – keys for brand engagement on social media! appeared first on FIR Podcast Network.
Tue, 28 Jun 2016 - 29min - 144 - 055 : Indian Ad Guru Prahlad Kakkar on Stories & Future of E-Commerce in India
“Life is a beautiful series of stories if you can tell them with passion and truth, you can touch and change lives” – “Future is going to be amazing where you see yourself surrounded by VR,IoT ”
At Social Media Week Bangalore, Prahlad Kakkar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India.
Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.
‘Story Telling is the heart of every communication and Future of E-commerce in India’
Prahlad Kakkar, the ‘Ad Guru’ who has over 30 years of experience shared his vast knowledge on how to build brands through storytelling. He also talks about his passions and his various entrepreneurial ventures. One needs to make content have human elements for it to connect with people. A brand which is more human can create a great value in the consumer mind. Storytelling does just that. A story is where there is hook, value & emotions. Implementing these would help creating a bond with the audience. Story telling is the best form disseminating information. A good story can make a person feel, absorb it and form a connection.
Prahlad Kakkar’s school PKSBE (Prahlad Kakkar School of Branding and Entrepreneurship)
Ravi Gururaj, Founder & CEO, QikPod is confident about growth of e-commerce companies although there is a little setback with the funding. He believes they will spring back and continue to delivery. It important to leverage social media platform especially for the young companies. Social Media doesn’t always work, but that shouldn’t stop one more using it. It is important to experiment on these new age platforms to see what works for you. Just because some new technology/ platform like bots, snapchat, etc are the ‘IN’ things brands don’t need to jump on it. Brands needs to address if leveraging these medium is helpful for the brands in the first place. It’s important to understand and address which channel does the brand needs to be on. One needs to keep exploring the evolving social media. With new technology progressing things like videos, Virtual Reality, wearables, etc… Social media will be more & more interactive over the years.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Guest : Ravi Gururaj and Prahlad Kakar
Show notes : Madhur
Podcast Manager & Podcast Editor : Bharani
The post 055 : Indian Ad Guru Prahlad Kakkar on Stories & Future of E-Commerce in India appeared first on FIR Podcast Network.
Tue, 21 Jun 2016 - 29min - 143 - 054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA
“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”
Social intelligence, Women’s role in IBM & Podcasting in India
Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.
Sandy Carter, General Manager, IBM Entrepreneurs and developer ecosystems Social Business Evangelism at IBM and an author shares her views on Social intelligence, Influencer marketing as well as the importance of Diversity and women founder/ entrepreneurs.
At the SMWi Bangalore Sandy shared some great insights on:
1. The importance & benefits of understanding personality, sentiment tone of the customer.
When you understand one’s personality it helps marketing to them better ! how big data and social media come together.
2. The steps to find an authentic influencers are:
a. Topic – Identify which topic, subject or geographical area do you want to
concentrate on.
b. Search – Use at least 3 different tools to find the ideal influencer. Tools like
Buzzsumo, Grouphigh, Traackr, etc.
c. Validate –Research what topics they cover, are they subject matter experts, their
followers, etc.
d. Correlate –compare them and understand which one suits best for your brand.
e. Engage – Speak to influencer about their values and how they correlate to your values and build a relationship with them.
Kiruba Shankar a Social Media Entrepreneur, Professor of Digital Marketing, Author of 5 books, Podcaster and an Organic Farmer.
Podcasting although in its nascent stage technological advancement is bringing change and gradually increasing the popularity of podcasting in India. Once a person sees value in podcasting and how it benefits them they will latch on to it.
Some podcasts channels mentioned:
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Guest : Sandy Carter and Kiruba Shankar
Editor : Bharani
Show notes : Madhur
Special Thanks : Ankitha & Naintara
The post 054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA appeared first on FIR Podcast Network.
Tue, 14 Jun 2016 - 34min - 142 - 053 : Meet The YouTube Champions in India
Welcome to the 53rd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
Meet The YouTube Champions in India
India is among the top five content countries for YouTube globally.
According to Vidooly, in India, every month some 20,000 active YouTube channels upload 3.8 lakh videos, get 9.48 billion views and attract 1.1 crore new subscribers. The average Indian viewer spent 475 minutes watching 79 videos a month in 2015.
YouTube Champions in India :
1. Roshni Mukherjee – Examfear.com & on YouTube Channel
2. Lilly Singh, also known as – SuperWoman
3. Sahil Khattar – Being Indian
4. Sanjay Thumma, chef – VahChef
5. Nisha Madulika – Archana’s Kitchen
6. Sanam Puri
7. Shruti Anand – ShrutiArjunAnand
8. Kanan Gill
9. Ranjit Kumar
10. Dr. Feel Good Vikram Yadav
Business Insider’s article on Youtube,’ YouTube seems to be slipping, but it is actually well-positioned to take on the rise of Facebook, Vine, and Snapchat.
Illustrating the power of YouTube – Dharavi :
Two boys, Fahim and Tauseef, started a website http://bethelocaltoursandtravels.com/ to showcase Dharavi images of the various production units in that small space. Intel created a video to showcase their success story & The tour has won the Certificate of Excellence on TripAdvisor.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Editor : Bharani
The post 053 : Meet The YouTube Champions in India appeared first on FIR Podcast Network.
Tue, 07 Jun 2016 - 38min - 141 - 052 : Instant content generation with live streaming
We are all potential publishers today, generating content through live streaming.
Instant content generation with live streaming
Welcome to the 52nd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy
read more :
https://developers.facebook.com/docs/instant-articles
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Editor : Bharani
The post 052 : Instant content generation with live streaming appeared first on FIR Podcast Network.
Tue, 31 May 2016 - 34min - 140 - 10 DIGITAL MARKETING SKILLS TO LEARN FROM GARY VAYNERCHUK !
Gary Vaynerchuk is a Social Media Marketing influencer, well know author, Youtube and a Podcast host. In this week’s podcast we have extracted the top 10 skills that every Digital Marketers should learn from Gary Vee ! Do What You Love !
The 151st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
Some example blog posts we discussed: How to tell a story in Social Media How to start a Podcast The Snap Generation: A Guide to Snapchat’s History Keep in Touch with Gary Vee : Gary Vaynerchuk’s Biography Gary Vaynerchuk Quora Gary Vaynerchuk FacebookGary Vee Youtube #AskGaryVee
Gary Vaynerchuk Books on Amazon.com
Gary Vaynerchuk Books on Amazon.in
In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
During his time in the family business, Vaynerchuk also started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV, filming 1,000 episodes over a 5-year window. Gary’s wine knowledge, charisma, and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien, as well as establishing him as one of the most followed people on social media during its nascent years.
Not only did Gary leverage content creation and the rise of social media for his personal brand, but it was the seed which would become the pillar to his now 9-year old advertising agency VaynerMedia, servicing brands with an ever-expanding variety of offerings.
10 Things every Digital Marketer can learn from GaryVee:
- Being a practitioner in Digital and social media, Create time for your customers, potential customers, fans or followers, Being open and transparent, Create and publish content, don’t wait for perfect timing. Don’t look for perfection, Learn from mistakes, Ignore the haters online, Create, repurpose content, but come with up valuable, useful content, Stay up-to-date, Own your mistake, Be nice to people and have empathy, Be energetic and express your passion towards what you love doing.
Guest, Podcast Manager & Editor : Bharani
The post 10 DIGITAL MARKETING SKILLS TO LEARN FROM GARY VAYNERCHUK ! appeared first on FIR Podcast Network.
Mon, 21 May 2018 - 47min - 139 - HOW TO FIND A MENTOR IN DIGITAL MARKETING150th Episode of Digital India Podcast. Thank you to all our listeners, Sponsor Ragan Communications, FIR podcast network community, Staff and students of Web Marketing Academy and all the participants, hosts of Digital India Show. Thank you, Bharani for making this happen our Podcast Manager & Editor. In this episode of Digital India Podcast, we thought we will bring something that can be useful for everyone not just Digital Marketing but for anyone who needs a little bit of mentoring, guidance in their career or just their personal life. In this show we discussed:
- What is Mentor/Mentoring/Mentorship? What makes a good mentor How to find a mentor? Who can be a mentor? Why we need mentoring or guidance How mentorship works
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post HOW TO FIND A MENTOR IN DIGITAL MARKETING appeared first on FIR Podcast Network.
Sat, 28 Apr 2018 - 44min - 138 - TIPS FOR ASPIRING DIGITAL MARKETERS
In this weeks episode Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, how they came to know about Digital Marketing, whom did they speak to and everything in between.
The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Here are the few steps and resources for anyone who want to get into Digital, can take an informed decision based on some of the steps and resources we shared in the podcast:
Step : 1 – Research Online:
It all starts with research.
- Simple Google search but the challenge with Google search is that whom can you trust, the author, how do you know whether that person who has written that article is an authority in their field?
- So here are few more resources:
Step : 2 – Research Offline:
Talk to someone who is already into Digital marketing field. How to find out?
- Look for alumni for example Go to LinkedIn Web Marketing Academy page and look for alumni’s of WMA. Talk to them, see what they are doing currently including their current job roles, where they are working and do more research on them and connect with them. Ask them:https://www.linkedin.com/school/web-marketing-academy/alumni/ Network offline including attending events and meetups near you.https://www.meetup.com/
Step : 3 – Play with some tools and self learning:
Tools for self Learning
- Facebook Live –https://live.fb.com/ Linkedin Pulse –https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide Facebook Notes –https://www.facebook.com/help/488014787881885/ Youtube –https://www.wikihow.com/Upload-a-Video-to-YouTube Lynda –https://www.lynda.com/
Online Certification Course
- Google Adwords –https://support.google.com/partners/answer/3154326?hl=en Google Analytics –https://analytics.google.com/analytics/academy/
But of course if you like to do an offline Digital Marketing Course we have a guide for you to How to find out theBest Digital Marketing Institutes in India:https://www.quora.com/Which-is-the-best-Digital-Marketing-course-in-india/answer/Suresh-Babu
You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.inFacebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest:Pooja
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post TIPS FOR ASPIRING DIGITAL MARKETERS appeared first on FIR Podcast Network.
Mon, 23 Apr 2018 - 51min - 137 - IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA
Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, Patience, Discipline, Teaching others what we learned.
The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
If we’re talking about Facebook, there are various formats of posts but most people stick to just images, videos and carousel. There’s a lot to experiment. You can add notes, this again is a feature most people aren’t using. You can have polls and then there’s also Facebook’s live feature. Then there’s also a feature called ‘frames’ that helps in brand awareness. Go to Facebook camera effects – create an account, it will automatically fetch your page and ask you to create a frame, here you upload your created frame – add the proper title, description and keywords. Now, coming to Facebook Messenger, many features like we see on Instagram or Snapchat and also has an additional features like cutting a video. FB messenger tool is sufficient to create an instant picture. If you have a page on Facebook, you can target audience organically too under Preferred Page audience or you can also restrict or exclude audience. Another feature for pages is Branded Content – request from the brand you want to partner with – request FB to add this feature to your page – brand associations.Important Tools for Facebook
Canva – for creating post
Grammarly – Automated Grammar Checker
Hootsuite – For Scheduling Post
Sprout Social – Social Media Management Platform
Buffer – Social Media Management Platform
Important Tools for Instagram
Filmmaker Pro
http://www.filmmakerproapp.
com/ PicPlayPost
http://download.cnet.com/
PicPlayPost-Video-Collage/ 3000-12511_4-77376351.html Spark Post
Cute Cut
https://play.google.com/store/
apps/details?id=com.mobivio. android.cutecut&hl=en_IN Flipagram
https://play.google.com/store/
apps/details?id=com. cheerfulinc.flipagram&hl=en_IN Inshot
https://play.google.com/store/
apps/details?id=com. camerasideas.instashot Hype Type
https://play.google.com/store/
You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.inapps/details?id=com.devlopers. byinc.tipsforkirakir&hl=en_IN Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest:Pooja
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post IMPORTANCE OF PRACTICING DIGITAL MARKETING – SOCIAL MEDIA appeared first on FIR Podcast Network.
Fri, 13 Apr 2018 - 43min - 136 - HOW TO EARN MONEY FROM DIGITAL MARKETING?
The concept of earning online has been a trending topic of discussion.
We see a lot of advertisements and job opportunities talking about working from home and earning online. There is a lot of misconceptions and the the idea of earning online has been perceived incorrectly.The 147th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
This brings us to today’s podcast where Suresh and Sajeesh, our alumni and guest discuss how people perceive and sell the idea of earning through digital marketing. Through this podcast we not only break myths but educate you and take you through the process of how you can monetise through these platforms. To name a few, we discuss: 1. Content marketing 2. Influencer marketing 3. Ad sense 4. Affiliate marketing. We discuss these platforms in detail. Explain how they work both long term short and what kind of ROI should one expecting. Nothing comes quick and easy and hence it’s important that you know how digital helps you monetise. We try to educate you through this episode so you don’t fall trap to scams. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.inFacebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest: Sajeesh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post HOW TO EARN MONEY FROM DIGITAL MARKETING? appeared first on FIR Podcast Network.
Mon, 09 Apr 2018 - 59min - 135 - HOW TO STAY AHEAD ON DIGITAL MARKETING IN INDIA
In this week’s podcast, Bharani and I had an opportunity to take about How to keep up to date with your career, what are the things to do, tools, resources to keep you a beast.
The 146th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Here are some of the points we discussed:- Be Humble Keep up to date by reading blogs or listening to a podcast or watching relevant videos. Resources: Official blogs, Thinkwithgoogle.com Google has blogs, YouTube channels for each of their products like Adwords Blog, YouTube Blog, Webmaster central blog Attend/Conduct a meetup within your Industry. Share, create an event on Facebook or Meetup.com Document your knowledge by writing a blog on a regular basis or use Facebook Notes, LinkedIn Posts to write Test new platforms, If you are not using Pinterest or Quora try out new platforms Learn basic technical skills like basic HTML coding, YouTube, Lynda, Code Academy are a great place to start Experiment with a new strategy Train/Mentor others Take ownership of your mistakes, don’t try to blame other or find excuses Learn public speaking Give a session for a college or your colleagues or for a small group Understand/follow someone who inspires you Find a mentor or multiple mentors Research.Observe and learn
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post HOW TO STAY AHEAD ON DIGITAL MARKETING IN INDIA appeared first on FIR Podcast Network.
Wed, 28 Mar 2018 - 38min - 134 - HOW THEY DID IT : 50,000 REGISTRATION FOR INDIA’S LARGEST HACKATHONComing up with a marketing plan on paper and practically applying it is not the same. I’m sure a lot of you who have been part of this scenario can relate. And this is exactly what Mr. Narendhiran, Marketing Manager, Hacker’s Earth shares with us in this Podcast. The 145th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Mr. Narendhiran was responsible for coming up with a marketing plan for an event – ‘India’s biggest Hackathon’. He talks about the various ‘hiccups’ he came across starting from proposing the plan. He didn’t think of considering the budget before proposing the plan to his manager. This may sound amateur to us but, Mr. Narendhiran expresses how every mistake had helped him learn, grow and explore. He mentions how and why he chose the platforms; be it E-mail, Google’s Display Network, Facebook, Linkedin or Twitter. He even explained what offline channels he chose and its impact on the changes that reflected in analytics. How he was able to use IFTTT for Google Display Network to solve another ‘hiccup’ he encountered and got approx. 1200 results from it. He takes us through every decision he took (offline or online), why he took it and what impact it had. Though he achieved the set goals through his marketing campaigns, Mr. Narendhiran talks excitedly about the mistakes and problems he stumbled upon and the hacks it led to. One learns more from the mistakes he makes than the success he achieves. The only flaw with the mistakes you make is not learning something new. And Mr. Narendiran’s humble learnings encourage us to make new mistakes so we are encouraged to explore more. You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Narendhiran
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programs http://www.ragan.com/Awards/RaganAwardsPrograms.aspxThe post HOW THEY DID IT : 50,000 REGISTRATION FOR INDIA’S LARGEST HACKATHON appeared first on FIR Podcast Network.
Thu, 22 Mar 2018 - 1h 05min - 133 - DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVESuresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam. The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Podcast Summary: Customer Experience is not customer service, customer success, or sales. It’s the the sum of all interactions a customer has with an organization beginning from awareness of a need, through purchase and usage. The modern customer, whether in India, Canada, or Japan has counter-measures to block out corporate marketing efforts. Why do they do this? Because of an avalanche of SMS’s, emails, and targeted advertising. Strategies like content marketing allow the modern marketer to present useful information when the customer is looking for it, and is structured to put the customer in control of when and how they receive the information. Understand how your customer thinks and feels, know what she says and does, then compile this into a customer persona, and map their experience using a customer journey map. Armed with this kind of information, a content marketing strategy will add real value to your customers, build awareness, and maximize conversions. You can follow our Instagram account at https://www.instagram.com/
webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Dave
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVE appeared first on FIR Podcast Network.
Wed, 14 Mar 2018 - 42min - 132 - INSTAGRAM: INSTANT TELEGRAM? HOW TO USE FOR BUSINESSESIn this week’s show, we discussed all Instagram. How businesses can use Instagram. The what, why, how, when Businesses can use Instagram. Why many of them are not utilizing the full potential of Instagram. The 143rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy More people know and use Facebook & Whatsapp, but when it comes to Instagram for business use, not many brands in India are utilizing Instagram. Why brands are not using Instagram. Is it because brands are not aware of ads, stories, filters, location, and stickers. We also ran thru features, in what scenarios brands and companies can use Instagram. A brief history, Stats, and numbers. You can follow our Instagram account at https://www.instagram.com/
webmarketingacademy/ You can share your feedback at: suresh@webmarketingacademy.in Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Pooja
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post INSTAGRAM: INSTANT TELEGRAM? HOW TO USE FOR BUSINESSES appeared first on FIR Podcast Network.
Wed, 07 Mar 2018 - 51min - 131 - BLOGGING A PASSION OR TOOL FOR WEBSITE OPTIMISATION IN INDIA?Who should blog? And why? Why businesses blog? This podcast answers more such similar queries and blogging and what the future looks like. The 142nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Siddhi stumbled upon a few hitches and had queries that led us to this podcast. We try to explain why blogging is such an integrated part of the internet. A lot of people feel blogging is dead as other formats are gathering more engagement. While there are others who look at it as a lucrative platform.
Is any of this true or just myths?
Suresh shares how he stumbled upon blogging and discovered it’s power and shares examples of his experiences as he answers questions. You can share your feedback at:suresh@webmarketingacademy.inFacebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Siddhi
Podcast Manager & Editor : Bharani
Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:
The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
designs from the past year.
· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
publications and events.
· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx The post BLOGGING A PASSION OR TOOL FOR WEBSITE OPTIMISATION IN INDIA? appeared first on FIR Podcast Network.
Wed, 28 Feb 2018 - 42min
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