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Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Sam Dunning

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

510 - #509 How to Get ChatGPT to Recommend Your SaaS (AEO)
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  • 510 - #509 How to Get ChatGPT to Recommend Your SaaS (AEO)

    โ†’ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call

    โ†’ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

    ย 

    Episode #509- ย Sam tells you exactly how you can rank #1 on Google for the exact term your buyers are searching, plus how to get ChatGPT to recommend your SaaS ahead of your competitors. He breaks down where ChatGPT pulls its recommendations from and what is going on behind the scenes. If you want to appear when your buyers ask AI for answers, this oneโ€™s for you!

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    Sam gives you:ย 

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    ๐Ÿ‘‰ Why ranking #1 on Google won't get you a ChatGPT recommendation alone

    ๐Ÿ‘‰ How ChatGPT is searching the web when buyers ask about your SaaSย 

    ๐Ÿ‘‰ How to craft web pages for those exact searches

    ๐Ÿ‘‰ The top 3 listing fixes you can make right now

    ๐Ÿ‘‰ How you can fix a wrong AI answer about you

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    Check out our links for more high value content:

    ย 

    ๐Ÿ‘‰ Our Website ย https://www.breakingb2b.com/

    ๐Ÿ‘‰ LinkedIn https://www.linkedin.com/in/samdunning/

    ๐Ÿ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) > ย https://www.breakingb2b.com/blog

    ๐Ÿ‘‰ Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

    ย 

    If you enjoyed this content, do please subscribe to my channel!

    ย 

    Mon, 9 Nov 2026 - 16min
  • 509 - #508 How Iโ€™d Fix This 7 Figure SaaS AI SEO Strategy

    โ†’ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call

    โ†’ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

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    Episode #508- ย Sam lets you in to what happens when a 7-figure SaaS company with a 218,000-follower founder gets almost completely ignored by ChatGPT! He dives deep in to Distributeโ€™s AI SEO strategy and gives you a prescription of how to fix it step by step, so you can copy the whole playbook. With nearly 90% of Google traffic coming from one blog post about one-pagers, they're way behind competitors like Dock in AI search. Sam finally shows you wha results should look like after 12 months.ย 

    ย 

    Sam takes a close look at :ย 

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    ๐Ÿ‘‰ Why AI tools barely cite Distribute vs competitors

    ๐Ÿ‘‰ How to fix the one-pager post with links

    ๐Ÿ‘‰ Targeting near-zero difficulty searches ย 

    ๐Ÿ‘‰ Building a definition page + a top 12-15 tools list:

    ๐Ÿ‘‰ Where you should be at months 6 & 12

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    Check out our links for more high value content:

    ย 

    ๐Ÿ‘‰ Our Website ย https://www.breakingb2b.com/

    ๐Ÿ‘‰ LinkedIn https://www.linkedin.com/in/samdunning/

    ๐Ÿ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) > ย https://www.breakingb2b.com/blog

    ๐Ÿ‘‰ Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

    ย 

    If you enjoyed this content, do please subscribe to my channel!

    ย 

    Fri, 6 Nov 2026 - 29min
  • 508 - #507 Watch me build a $11.9M SaaS AI SEO strategy in 23 minutes

    โ†’ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call

    โ†’ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

    ย 

    Episode #507- In this pod episode, Sam gives you his Lavender AI SEO strategy. Lavender is an AI sales email tool pulling in an estimated $11.9M a year, whose Google traffic has fallen by an estimated 94%! Using Ahrefs data, Sam show why most of that drop came from people searching for the lavender plant, and how little Lavender actually ranks for once those searches are gone. He also contrasts how often ChatGPT and Gemini cite Lavenderโ€™s pages against competitors like Instantly. Then he walks through the 3 steps he'd take to get Lavender booking demos from ย Google + AI search. Copy this for your own SaaS!

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    Sam lets you in on:ย 

    ๐Ÿ‘‰ ย The process Breaking B2B uses for 50+ B2B SaaS companies

    ๐Ÿ‘‰ ย Top AI search competitor analysis

    ๐Ÿ‘‰ ย The real visibility gap + 94% traffic drop explained

    ๐Ÿ‘‰ ย How to consolidate your websites

    ๐Ÿ‘‰ ย Finding easy wins with keyword difficulty

    ๐Ÿ‘‰ ย How to use proprietary data for a solid foundationย 

    ย 

    Check out our links for more high value content:

    ย 

    ๐Ÿ‘‰ Our Website ย https://www.breakingb2b.com/

    ๐Ÿ‘‰ LinkedIn https://www.linkedin.com/in/samdunning/

    ๐Ÿ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) > ย https://www.breakingb2b.com/blog

    ๐Ÿ‘‰ Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

    ย 

    If you enjoyed this content, do please subscribe to my channel!

    ย 

    Wed, 4 Nov 2026 - 23min
  • 507 - #506 How I Automate SEO & AEO With Claude Code (Copy This)

    โ†’ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call

    โ†’ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

    ย 

    Episode #506- In this episode Sam tells you how he & the team use Claude to covert sales call transcripts into a FULL AI SEO content plan. He mines actual buyer conversations for their pain points, objections, competitor mentions, and the exact language prospects use, then maps those signals to high-intent keywords (rather than starting with keywords like traditional SEO). Learn Sam's full Claude code process:ย 

    Sam gives up:ย 

    ๐Ÿ‘‰ Why you should start with sales calls (& not keywords)
    ๐Ÿ‘‰ Why AI search is so different (Buyer language beats volume)
    ๐Ÿ‘‰ Simple guide for uploading transcripts to Claude.
    ๐Ÿ‘‰How to connect your call tool via MCP.
    ๐Ÿ‘‰ His one prompt for Call + Ahrefs MCPsย 

    ย 

    Check out our links for more high value content:

    ย 

    ๐Ÿ‘‰ Our Website ย https://www.breakingb2b.com/

    ๐Ÿ‘‰ LinkedIn https://www.linkedin.com/in/samdunning/

    ๐Ÿ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) > ย https://www.breakingb2b.com/blog

    ๐Ÿ‘‰ Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

    ย 

    If you enjoyed this content, do please subscribe to my channel!

    ย 

    Mon, 2 Nov 2026 - 10min
  • 506 - #505 5 AI SEO Strategies to Get You Ahead of 99% of SaaS

    โ†’ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call

    โ†’ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook

    ย 

    Episode #505- In this one Sam is going to give you 5 super easy strategies that you can implement instantly. These will get you get you ahead of 99% of your competitors in the SaaS space who are trying to get cited by ChatGPT. There's a big reveal that will be sure to surprise you! - Here we go:

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    Sam serves you with:ย 

    ๐Ÿ‘‰ ย How to boost SEO with Sales Call Analysis

    ๐Ÿ‘‰ ย Why you should focus on building out freshCommercial Pages

    ๐Ÿ‘‰ ย Easily outranking your competitors right now

    ๐Ÿ‘‰ ย Using YouTube to leverage AI Visibility

    ๐Ÿ‘‰ ย The aspects of Technical SEO you need to focus on 1st

    ย 

    Check out our links for more high value content:

    ย 

    ๐Ÿ‘‰ Our Website ย https://www.breakingb2b.com/

    ๐Ÿ‘‰ LinkedIn https://www.linkedin.com/in/samdunning/

    ๐Ÿ‘‰ Breaking B2B podcast (top 2.5% b2b marketing show) > ย https://www.breakingb2b.com/blog

    ๐Ÿ‘‰ Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter

    ย 

    If you enjoyed this content, do please subscribe to my channel!

    ย 

    Fri, 30 Oct 2026 - 08min
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