SCREAMING CREATIVITY

WPP's Rob Reilly is joined by Burson’s executive power duo, Corey duBrowa and Taj Reid, on the latest episode of Screaming Creativity. The trio swap stories from their past careers and discuss building corporate systems for success, understanding that profitability and purpose can coexist in modern communications and leveraging the power of earned-first creative and PR.

On this episode of Screaming Creativity, WPP’s Rob Reilly is joined by Marcel Marcondes, Global CMO of AB InBev. The duo dive into Marcel’s two-decade tenure at the company, his belief in creativity as a competitive advantage for solving business and consumer problems, and how AB InBev builds its "Justice League" of partners based on trust and shared responsibility.

WPP’s Rob Reilly is joined by tech start-up founder and creative specialist Chad Nelson on the latest episode of Screaming Creativity. The duo discuss Chad's early inspiration from Walt Disney and homemade VHS movies, his career pioneering work in 3D graphics and collaborating with titans like Richard Branson and Sam Altman at OpenAI, and the vital role of tastemakers in technology's creative process. Plus, Chad shares his golden rules for karaoke,  "knee slide” included.

WPP's Rob Reilly is joined by seasoned tech executive, consultant and board member Carolyn Everson on the latest episode of Screaming Creativity. The pair discuss Carolyn’s early days at Facebook (now Meta), learnings from her first career "fail" and combating imposter syndrome at the highest levels, as well as the shift from c-suite to boardroom.

WPP’s Rob Reilly is joined by Michael Johnson, 4x Olympic Champion & CEO of Grand Slam Track, at Cannes Lions 2025 to discuss Michael's iconic golden track shoes, his new venture Grand Slam Track and the evolving landscape of athletes as brands in this digital era.

WPP’s Rob Reilly is joined by industry executive Cindy Gallop for a candid conversation recounting Cindy's formative years at BBH, her fearless approach as a founder and CEO, the challenges and triumphs of building a disruptive venture, and the importance of breaking down societal and industry taboos.

Rob Reilly is joined by Ozwald Boateng, a trailblazing fashion icon whose career has redefined modern tailoring. From his groundbreaking arrival on Savile Row to designing costumes for Hollywood blockbusters, Boateng shares the key moments and inspirations that have defined his career. The duo also discuss this year's Met Gala theme and the surprising story of Will Smith's influence on pronouncing his last name.

Cannes Special: Rob Reilly is joined by Jayson Atienza, award-winning artist and creative director, to discuss Jayson’s impressive career journey, the inspiration behind his designs for the WPP Beach at Cannes Lions this year, and how living in different countries with unique cultures has shaped him as an artist.

Cannes Special: Rob Reilly is joined by Rose Herceg, President of Australia and New Zealand at WPP, as the duo discuss life lessons from Rose’s parents, Rose’s experience as Cannes Creative Data Jury President, and the landscape and evolution of creativity in Australia and New Zealand.

Cannes Special: Rob Reilly is joined by Philip Thomas, Chief Executive of Ascential and Chair of Cannes Lions, to discuss the evolution of Cannes Lions over the years, the behind the scenes stories from the renowned global festival, and how Cannes helps push the industry forward.

WPP’s Rob Reilly is joined by Stephan Pretorius, Chief Technology Officer at WPP, to discuss Stephan’s career journey, his predictions for the future of AI, and how WPP is developing and deploying AI solutions with its clients globally.

WPP’s Rob Reilly is joined by Kat Sullivan, Senior Director of Interaction Design at WPP, and Precious Ashama, Experiential Creative at Hogarth, to discuss accessibility in the tech sector, the creation of WPP’s Creative Tech Apprenticeship program, and some of their favorite creative projects inspired by new innovations.

WPP’s Rob Reilly is joined by Cameron Lee Burrill, a producer at Hogarth, to discuss Cameron’s career pivot from acting to production, his experience working at the largest creative content production company in the world, what drew him to the industry, and his not so secret talent - tap dancing.

WPP’s Rob Reilly is joined by Rich Frankel, Global Creative Director at Spotify Advertising, to discuss Rich’s pioneering role on the team that launched MTV, Nickelodeon and The Movie Channel, his experience working alongside Sting during his solo career, the rise of podcasts during the pandemic, and how Spotify is using innovative tech and AI to create personalized experiences for listeners.

CANNES SPECIAL: WPP’s Rob Reilly is joined by Manolo Arroyo, EVP and Global Chief Marketing Officer of The Coca-Cola Company, to discuss his childhood in Brazil, Coca-Cola’s evolution as one of the world’s most iconic brands, WPP Open X and Coca-Cola’s work together and more.  

WPP’s Rob Reilly is joined by rising star Noel Bronson, a Senior Creative at Ogilvy, who shares how pop culture influences his creativity, what sets the advertising industry apart, and some of his favorite career moments - from starting his own business to doing merchandise design for Epic Record artists such as Puff Daddy, DJ Khaled and more. 

WPP's Rob Reilly is joined by Laura Maness, Global CEO of Grey Group and Gabriel Schmitt, Global Chief Creative Officer at Grey Group, to discuss what drew them both to the industry, how to balance a global vision and business, qualities that make a good leader, and more.

WPP’s Rob Reilly is joined by Angela Ahrendts, former CEO of Burberry, SVP at Apple, and current chair of Save the Children Intl. to discuss the importance of having a CEO who believes in creativity, the impact of AI on the advertising industry, and learnings from her career journey.

[Angela is a member of the board of directors at WPP.]

WPP’s Rob Reilly is joined by Mae Karwowski, CEO and Founder of Obviously, to discuss WPP’s 2023 acquisition of Obviously, the explosive growth of influencer marketing and how Mae predicted it, advice for young entrepreneurs, and her unusual first job – selling first edition and rare books.

CANNES SPECIAL: WPP’s Rob Reilly is joined by Fernando Machado, Advisor at NotCo, to discuss gaming as a newer category at Cannes Lions, Rob and Fernando’s shared history with Burger King, what drew Fer to NotCo, and why he loves the advertising industry.

CANNES SPECIAL:WPP’s Rob Reilly is joined by Kathleen Hall, Chief Brand Officer at Microsoft, for a special Cannes episode, to discuss Microsoft winning Marketer of the Year at Cannes Lions in 2021, the role of a Chief Brand Officer, how data and creativity go hand-in-hand, and her proudest career moments.  

WPP’s Rob Reilly is joined by rising star Michelle Morgan, a Strategy Director at GroupM’s Mindshare, to discuss the creative side of media strategy, the power behind fusing data and storytelling, and the importance of mentorship.

WPP’s Rob Reilly continues his conversation with comedian, actor, producer, and writer Marlon Wayans as they think about new ways to bring the advertising and entertainment sectors closer together, the legacy and branding of the Wayans family, the secret sauce to brand consistency, and AI’s impact on the world of entertainment. 

WPP’s Rob Reilly is joined by comedian, actor, producer, and writer extraordinaire Marlon Wayans to discuss their mutual sneaker obsession, the art of comedy and the creative process, some of Marlon’s most iconic roles over the years, and how to bring humor back into the advertising sector.

WPP’s Rob Reilly is joined by Omid Farhang, CEO and Founder of Majority, to discuss how he started his own agency, what it took to convince Shaquille O’Neal to become an investor in Majority, Omid’s passion for pop culture, the importance of authentic positivity and who his creative hero is. 

In the opening episode of the series WPP’s Rob Reilly is joined by Devika Bulchandani, Global CEO at Ogilvy, and Jon Halvorson, Global SVP, Consumer Experience & Digital Commerce at Mondelēz International. They discuss what makes the advertising industry so special, why creativity is the world’s greatest asset, some of their favorite creative campaigns and what defines a good leader. The guests also reveal some unexpected secret talents.

Have a sneak peek at some of the inspiring, intelligent, witty and creative guests in our first few shows!