The Focus Group Podcast

Voters have gotten long looks at both Trump and Biden representing America on the world stage, so what did swing voters see?

Voters in recent Democratic primaries have been upset with Biden's handling of the Israel-Hamas war. Can he win them back?

We talked to former Trump voters and former Biden voters who are giving RFK, Jr. a look.

The House recently passed a bill that could lead to a ban on TikTok in the U.S., a proposition that did not sit well with voters in our focus groups.

Sarah's trying to peel voters away from Trump in 2024. It's a tall order, but she's done it before.

The GOP Senate primary in Ohio is unexpectedly heating up. Gomez, with NBC News, and a native of Youngstown, joins Sarah for a preview.

We fielded a focus group of Black voters who are warming up to Trump after not voting for him in '16 or '20.

CA's Senate race is a battle royal between Schiff and Porter. Meanwhile, Newsom schemes and dreams about '28.

Nikki Haley goes YOLO as she faces a loss in her home state, but her years-long tortured Trump two-step has caught up to her.

We hear from two-time Trump voters who've had enough of him.

This Congress may be one of the least effective ever, and the GOP doesn't care.

Nevada's primary has already started, and Trump hasn't received a single vote.

Some Trump voters say Fox News has gone woke.

NH primary alum Tim Miller on the GOP voters you won't find anywhere else.

Donald Trump's efforts in Iowa are MUCH better organized in 2024 than in 2016.

A flashback to focus groups right after Jan 6, and how that day could play in '24.

Haley's path to the GOP nomination is so narrow, it's debatable whether it exists.

Voters are feeling really bad about the economy.

How Gen-Z voters are thinking about politics these days.

Judy Woodruff joins to discuss a divided America.

It's been difficult to be Jewish in America since October 7.

Trump's justices ended Roe, but he's keeping his options open on abortion.

The Kentucky gubernatorial election is coming down to the wire.

Trump could continue to make inroads with Hispanic voters.

Amy Walter joins Sarah to talk about the Trump-to-Biden voters who might backslide to Trump.

No Labels might put Trump back in the White House. Which voters are picking up what they're putting down?

We hear from Democrats that Biden is old, Kamala is invisible, and that their party should fight a bit harder.

One of our focus group participants really prefers that the president be a man. And most of the Republican voters we talked to have only one man in mind: Trump.

The Focus Group Podcast is BACK, and we're powering all the way through the 2024 election.

The Focus Group Podcast is on hiatus for a few more weeks, but we've been doing focus groups this whole time. We've got a preview of what you're going to hear when we come back, and we're re-upping our conversation from March with Jane Coaston of The New York Times about our never-ending culture wars. Enjoy, and we'll see you soon! Learn more about your ad choices. Visit podcastchoices.com/adchoices

A year ago, Republican voters thought Volodymyr Zelenskyy and the people of Ukraine were badasses. Now...Zelenskyy is just as bad as Putin. Tom Nichols, Professor Emeritus at the Naval War College and staff writer at The Atlantic, joins Sarah to listen to the voters' foreign policy takes. Tom is not impressed with the voters.  show notes: Tom Nichols Atlantic piece: I Supported the Invasion of Iraq Tom Nichols book: Our Own Worst Enemy: The Assault from within on Modern Democracy Pew Research Poll: Poll on Ukraine Learn more about your ad choices. Visit podcastchoices.com/adchoices

You've heard the terms "woke" and "cancel culture" for years now. No one seems to agree on what they mean, though — which is why our guest says the culture wars will keep morphing, and they'll go on forever. New York Times opinion writer Jane Coaston joins Sarah to hear how the focus groups respond to "wokeness," "cancel culture," and...schools and drag show bans. We promise, this is NOT the episode to miss. show notes Jane Coaston: The Debate Hugh Hefner Won and William Buckley Lost Survivor: Host Jeff Probst Refuses to Say "Come On In, Guys" Teen who refuses to cite the Pledge of Allegiance Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mike Pence seems to think that he's destined to be president. The evangelical Christians in our focus groups did NOT get the memo. McKay Coppins, staff writer at The Atlantic joins Sarah to talk about the future of social conservatism in the Republican Party and Mike Pence's 2024 prospects. show notes: "God's Plan for Mike Pence" by McKay Coppins https://www.littlebrown.com/titles/mckay-coppins/the-wilderness/9780316327466/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marjorie Taylor Greene wants a national divorce. We don't, but we asked our focus groups about it anyway. New York Times opinion columnist David French (literally) wrote the book on a possible national divorce. He joins Sarah to talk about whether (and how) the United States holds together; and the task of rebuilding trust in our institutions. Show notes: Divided We Fall: America's Secession Threat and How to Restore Our Nation (by David French) https://www.nytimes.com/2023/02/26/opinion/fox-news-lies-dominion.html Learn more about your ad choices. Visit podcastchoices.com/adchoices

Voters that we talk to are iffy about Biden running for re-election given his age, but Republicans may have even larger challenges. Former White House Press Secretary Robert Gibbs joins Sarah to talk Joe Biden, the Democratic base, and the bright future of the Democratic bench. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Republican establishment — and many Republican voters in our focus groups — think Ron DeSantis is the answer to their prayers that they can win in 2024. But Donald Trump has a say in this matter, and he's already offering up an early taste of the kind of attacks he's planning on DeSantis. Heads-up: Those attacks are likely to go lower. What are DeSantis' vulnerabilities as a candidate? Tara Palmeri of Puck News joins Sarah to listen to the focus groups and share some of her reporting from the Trump and DeSantis camps. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ready or not, it looks like Joe Biden is running for re-election. Our swing voters liked his State of the Union speech this week, but they've got concerns under the surface. Peter Baker, Chief White Correspondent for The New York Times, joins Sarah to listen to Trump-to-Biden voters and make a broader assessment of the Biden administration's political standing. show notes: https://www.nytimes.com/2023/02/06/us/politics/kamala-harris-vice-presidenct-legacy.html Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Focus Group podcast is BACK, with a twist: We're releasing The Bulwark's first-ever poll of Republican primary voters where we're trying to figure out just how big the "Always Trump," "Maybe Trump," and "Never Trump" buckets are among Republican primary voters. For that, we brought in Republican pollster Whit Ayres, who joins Sarah to stack our poll results up against the focus groups we've done since the election. Links: Poll by The Bulwark and North Star Opinion Research of Republican Primary VotersPoll Toplines from Whit Ayres Don’t miss an episode of this season of The Focus Group with Sarah Longwell—subscribe on Apple Podcasts or wherever you get your podcasts today. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

We're wrapping up this election cycle in Georgia with voters who voted for Herschel Walker in November — but aren't so sure about him going into the December 6 runoff. Atlanta Journal-Constitution political reporter Greg Bluestein joins Sarah for one last focus group in 2022. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

The midterms have come and gone, and it turns out many of our focus groups were signs of things to come. Amy Walter, Editor-in-Chief of the Cook Political Report, joins Sarah for a look back at this year's groups. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

Donald Trump announced his 2024 campaign this week. Republican elites would love to move on from him, but will Republican voters? David Drucker, the author of In Trump's Shadow: The Battle for 2024 and the Future of the GOP, joins Sarah to listen to Trump voters from the past year and discuss whether they provide clues for how the 2024 Republican primary may unfold. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sarah has a special message for Focus Group fans as we wait for the remaining election results. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

Instead of a focus group this week, Sarah sits down with four political super-nerds to get their read on Tuesday's election and beyond. She's joined by Jon Ralston to talk Nevada, Brahm Resnik — political reporter for Phoenix’s local NBC affiliate — to talk Arizona, along with Bill Kristol, and Gunner Ramer, the political director of the Republican Accountability PAC. Leave a comment, here. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comJohn Fetterman had a bad night in the Pennsylvania Senate debate, and an even worse night in our focus group — though this group wasn't inclined to like him anyway. Legendary Democratic operative James Carville joins Sarah to break down the Pennsylvania Senate race, and James shares his thoughts on how the Democratic Party needs to shape up. The Focus Group podcast is now exclusively for Bulwark+ members. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comArizona is ground-zero for the Big Lie about the 2020 election. The Republican nominees for Governor and Secretary of State, Kari Lake and Mark Finchem, are avowed election deniers, and Democrats may or may not rise to the occasion to beat them. But our guest HAS risen to the occasion: Maricopa County Recorder Stephen Richer joins Sarah to listen to Arizona swing voters and talk about his job running elections for 60% of Arizona voters. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comGeorgia is a closely divided state, but we're likely to see a lot of ticket splitters there this year - specifically a lot of people voting for arch-conservative Gov. Brian Kemp and Democratic Sen. Raphael Warnock. Partly because they think Kemp is doing a good job, and partly because Warnock's opponent, Herschel Walker, is a total mess. TIME Magazine national political correspondent Molly Ball joins Sarah to discuss her reporting out of Georgia and listen to a group of Georgia swing voters. The Focus Group is now exclusively part of Bulwark+. To listen to this episode in full and to get future editions, upgrade to a Bulwark+ membership now and the next two weeks are on us—Free. Go to TheBulwark.com/FocusGroup to claim this free trial offer.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comThe Pennsylvania governor's race is a bit of a political science experiment: what happens if one candidate barely runs any ads? Turns out, swing voters still really don't like that guy. POLITICO's in-house Pennsylvania expert Holly Otterbein once again joins Sarah on the pod. They discuss how swing voters are feeling about the Pennsylvania governor's race, as well as how these same voters may be starting to sour on John Fetterman in the Senate race. The Focus Group is now exclusively part of Bulwark+. To listen to this episode in full and to get future editions, upgrade to a Bulwark+ membership now and the next two weeks are on us—Free. Go to TheBulwark.com/FocusGroup to claim this free trial offer.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comTo listen to this episode in full and to get future editions, upgrade to a Bulwark+ membership now and the next two weeks are on us—Free. Go to TheBulwark.com/FocusGroup to claim this free trial offer.  America's Dairyland is becoming America's Election Land. Wisconsin has major races for governor and for U.S. Senate...and how are the Trump-to-Biden voters that delivered Wisconsin for Joe Biden feeling about them? The Bulwark's own Charlie Sykes joins Sarah to talk about what the voters (and Charlie) are thinking. Listen to the end for the most laugh-out-loud funny moment Sarah's ever heard in a focus group. The Focus Group is now exclusively part of Bulwark+. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comRepublicans may be losing one of their best pickup opportunities in the Senate after they nominated a MAGA weirdo to run against an astronaut in Arizona. POLITICO Senate campaigns reporter Natalie Allison joins Sarah to listen to a group of Arizona swing voters and what they think of their choices. Go the TheBulwark.com/FocusGroup to get the next two weeks on us—Free. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comNevada's economy was hit especially hard by COVID. Now, the Democratic governor and senator are paying the price in their re-election campaigns...or are they? The dean of the Nevada press corps, Jon Ralston, joins Sarah to talk about a Nevada focus group...and whether voters in the Secretary of State race are playing Russian roulette with American democracy. The Focus Group podcast is now exclusively for Bulwark+ members. Become a member today and get the next two weeks on us—FREE. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit thefocusgroup.thebulwark.comThe Atlantic’s Tim Alberta joins Sarah to discuss whether Ohio is really more Trump+8 than R+8 — and to debate Tim Ryan's chances against J.D. Vance. Meanwhile, in Michigan's governor's race, Gretchen Whitmer hits Tudor Dixon on her biggest vulnerability — abortion — while facing lingering resentment over her Covid response. The Focus Group podcast is exclusively for Bulwark+ members. Become a member today and the next two weeks are on us for FREE. Go to TheBulwark.com/FocusGroup. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's episode, we're sharing a director's cut of a recent focus group, featuring swing state suburban women. These voters from Ohio, Pennsylvania, and Georgia backed Trump in 2016, but flipped in 2020. Hear what they have to say about the big races in their states, their desire for things to be "normal" again, and how the end of Roe is influencing their vote this November.  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

As primary season winds down, Democrats are gaining ground in what was supposed to be a wave year for Republicans. Tim Miller joins Sarah to discuss the anti-abortion extremists endorsed by Trump, how Democrats are making Dobbs a game-changer, and the weirdo theory of politics.The Focus Group Podcast is exclusively available to Bulwark+ members. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices

Florida is the center of Republican politics these days — and it's getting redder all the time. Trump lives there, and his political understudy is the governor. Marc Caputo of NBC News — the best Florida Man in the political press corps — joins Sarah to listen to a group of Florida reverse flipper voters (not Trump 2016/ yes Trump 2020). They also discuss Trump, DeSantis, 2024, and how the FBI search of Mar-a-Lago could impact it all.The Focus Group Podcast is exclusively available to Bulwark+ members. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe Learn more about your ad choices. Visit podcastchoices.com/adchoices