Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing. Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pric...

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand. Plus, I've got a little something extra for anyone who's made it through the whole series with me. If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight w...

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk....

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram? In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson...

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp. You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar? In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's ...

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're f...

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again. In this episode, you'll learn: What a senior rep team actually is (and what it's NOT)Why I believe having one just for the money is the wrong reason to startHow I structure applications, contracts, and parent communicationThe number of reps I recommend if you're just starti...

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out whi...

When was the last time you looked at your prices and actually felt confident? If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing. I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy. Free Resource 🎉 Download my F...

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list. If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you. Inside this...

If you disappeared from your business for a week, would it still book clients? In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. I also share my own CRM (Iris Works), why I love...

Feeling behind in your photography business? You’re not alone. Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year. Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset. In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong. Here’s what you can expect: How to s...

Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. IN THIS EPISODE, YOU'LL LEARN: Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find outThe #1 reason I hear in almost every single coaching...

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it. The follow-up most photographers skip entirely, and why assuming silence means disinterest coul...

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summerHow to batch social media content in just two hours for the entire seasonUsing email marketing with just three scheduled emails over the summer monthsEngaging locally through vendor events, partnerships, and ...

This one is straight from my heart. If you are a mom and a photographer trying to juggle it all, I recorded this episode specifically for you. I am not going to sugarcoat it or pretend that it is always beautiful, because it is not. So today I am getting into all of it: the wins, the hard stuff, and the things I wish someone had said to me sooner. The real sacrifices that come with being both a mom and a photographer, and why I think it is so important to just say them out loudWhat I have lea...

If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible. The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leadsThe online strategy that works differently depending on where you liv...

After auditing dozens of photographer profiles inside my coaching program, I kept seeing the same five things come up again and again. These are small details that feel easy to overlook but that potential clients notice the moment they land on your page, and they are quietly costing you bookings. The small profile details that potential clients notice immediately when they land on your page for the first timeWhy what you post matters less than something most photographers never even think to ...

If you have been showing up consistently and still not seeing the bookings you want, this episode is going to challenge the way you think about marketing. I am sharing three strategies that most photographers overlook completely, and I promise at least one of them is going to make you think "I should have been doing this all along." Why the most effective marketing move you can make right now has nothing to do with social mediaThe reason your happiest clients are not sending you more referral...

Today we’re talking about something I wish more photographers understood, because this one thing alone could change the way you market your business. It's a simple, but profound strategy. Did you see there is a special bonus for joining Market Like a Tog in the month of May? ;) Snag your free week of coaching with me when you join! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Ma...

In today's episode, I'm giving you a full on Tax 101 Workshop! While I'm not a tax professional or financial advisor, I am giving you my advice and personal experience on understanding all things taxes, budgeting, and paying yourself. Grab a notebook and hit play! Today is the LAST day to snag the Fully Booked Method at its lowest price ever and get a free month in the Market Like a Tog Membership. You can read all of the details here. Free Pricing for Profit Formula — Make sure every ...

We are celebrating 7 years of this podcast and 400 episodes this month, and I am bringing back some of the most loved episodes to mark the occasion — and this one is SO good. In this episode, I'm sharing 8 subtle but powerful ways to elevate your client experience as a photographer. These aren't big, expensive overhauls — they're the small, intentional touches that make your clients feel like they made the absolute best decision hiring you. From what I send the moment someon...

In this episode, I'm walking you through 5 foundational strategies that actually move the needle in your photography business: finding your niche, pricing for profit, building a recognizable brand, showing up with visibility, and creating a marketing system that works even when you don't. This is episode 400 and part of our yearlong celebration of 7 years of podcasting, so if you've been waiting for a sign to finally get your business working for you, this is it! Enjoy the F...

One of the most popular episodes to date on the podcast is "How to Run a Successful Model Call." In this episode, I am answering the question - Do model calls still work in 2026? If you're ready to hear my answer, hit play! We are celebrating 7 years of podcasting and 400 podcast episodes!! As a thank you, you can snag my Fully Booked Method program for just $400 this month! That's 8 weeks of personalized coaching and lifetime access to the program. See you inside! Free Pricing...

We are celerbating 7 years of podcasting and 400 episodes on the Book More Photography Clients Podcast this month! I've lined up an incredible month of fun and celebration. Each week, I am recreating one of the top 5 podcast episodes over the last 7 years. You will love the updates and twists! The biggest way we are celebrating this month is by offering my signature Fully Booked Method program for just $400! If you've been waiting for a sign to work with me, this is it. Fre...

We are rounding out March with a super fun episode for you. I’m giving you a sneak peek at what you get in the Market Like a Tog Membership. Plus you can take all 5 of these content ideas and use them for your own social media. Grab something to write with and let’s get into it. Join Market Like a Tog Membership Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly...

If the word "marketing" makes you cringe, close out of Instagram, or spiral into comparison mode — this one's for you. I'm giving you the reframe you didn't know you needed, and honestly? It might change everything. Why the way you've been thinking about marketing is the actual problem (and it's not your fault)What it really means to show up authentically — and the simple shift that makes marketing feel less like a performancePractical strategies to stay consistent without burning out or wait...

In today’s episode, I’m following up on last week’s tough-love conversation and getting really practical with you. If you’ve been feeling stuck, underbooked, or wondering why your calendar (and bank account) don’t match the goals you have for your photography business, this episode is for you. I’m breaking down what actually moves the needle when bookings are slow—and spoiler: it’s not lowering your prices or panic-posting on social media. Instead, I’m walking you through the three areas that...

If you've ever told yourself there are too many photographers in your area, nobody will pay your prices, or you're just not niched down enough — this episode is for you. I'm calling out the real reason your photography business feels stuck, and spoiler: it's not what you think. I'm breaking down the foundational pieces every profitable and sustainable photography business needs, and why most photographers are missing them without even realizing it. This is the tough-love conversat...

This episode is a behind-the-scenes look at what my life actually looks like right now—and how I’m still trying to market consistently while balancing a full-time job, a full-time business, and real life. I’m sharing how I structure my weeks, how I batch my content, and what I do when everything feels like it’s falling apart and there just aren’t enough hours. We’re also talking about the mindset shift you have to make if you want your business to grow: marketing can’t be something you “get t...

If you’ve ever said, “I just don’t have enough content to post,” this episode is for you. I’m walking you through a simple mindset shift that will completely change how you see your sessions—and your marketing. You already have more content than you think… you just don’t have a system for using it. In this episode, I break down how to take one photography session and turn it into seven strategic pieces of content—enough to post every day for a full week. From behind-the-scenes reels to client...

Are you ready for a tough love episode? Let's chat about one simple marketing move you're ignoring that is costing you clients. And the crazy part? It has nothing to do with algorithms, hashtags, or posting more. Let's dive in! Join the Market Like a Tog Membership Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know wha...

If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you. In this episode, we're covering: Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a...

Are you making marketing mistakes that are quietly sabotaging your booking calendar? In this workshop-style episode, we're diving deep into the seven most common marketing mistakes photographers make—and I'm challenging you to get honest about where you're thriving and where you need to level up. Plus, I'm sharing what I've been working on behind the scenes for the last few months that's going to change everything for your 2026 marketing strategy. In this episode, you'll discover: The #...

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/...

Exhausted from the pressure to post on social media every single day? You're not alone, and more importantly, you don't have to. In this episode, I break down why relying solely on social media is holding your business back and reveal the marketing strategies that actually work to book clients consistently all year long. What you'll hear: -The Social Media Trap - Why algorithm anxiety and daily posting is draining your energy without filling your calendar -The Danger of All ...

Winter tends to get labeled as the “slow season” for photographers—but it doesn’t have to be. In this episode, I’m sharing a few practical mindset shifts and strategies to help you keep booking sessions during the winter months, even when the weather isn’t ideal and you don’t have a studio. If Q1 usually feels quiet or unpredictable in your business, this episode will encourage you to work with the season instead of waiting it out. In this episode, we talk about: Why winter bookings slow down...

Happy New Year! 🥳 Are you ready for your best year yet in your photography business?! I know I am! In today's episode we are chatting about the 3 things your need in place so you can have an insanely profitable year. Let's dive in. Would you take just a minute and leave a rating and review for the podcast? It helps me get in front of the right photographers who needs this and gives me a chance at hearing direct feedback from you. Free Pricing for Profit Formula — Make sure every...

Ever feel overwhelmed by content creation and marketing for your photography business? In this episode, I'm sitting down with Carissa Wu on the Get A Heck Yes podcast to break down my complete guide to ChatGPT for photographers. I'm sharing exactly how I use this free tool as my marketing assistant to save hours every week on everything from social media captions to blog posts and SEO. If you've been hesitant to jump on the AI train or you've tried ChatGPT but weren't impressed with the...

Hey friend—this is a quick bonus episode, and I’ll keep it short and to the point. If you’re listening to this and thinking, “January is usually slow for me” or “I really want this year to be different in my business,” I made something specifically for you. Then it's time to join the free 30 Day Marketing Challenge kicking off January 2nd, 2026. You can sign up here. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferso...

I recently joined Sabrina Gebhardt on the Shoot It Straight podcast to talk about one of the biggest challenges photographers face—booking more clients and converting inquiries into paying sessions. As a family photographer and business coach with 14 years of experience, I shared the lessons I’ve learned (often the hard way!) about what actually works. We covered: The 3 biggest obstacles that keep photographers from booking more clients—self-doubt, impatience, and generic messaging. Why ...

Ever wonder what camera settings professional photographers actually use? In this episode, I'm pulling back the curtain on my exact camera settings for outdoor, indoor, and studio photography sessions. I break down the technical details in a way that's easy to understand, whether you're just starting out or looking to refine your approach. I'm sharing hard-won wisdom from years of trial and error, in-person workshops, and mentorship—including why shooting underexposed might transform yo...

In this episode of The Unscripted Podcast, I sit down with Anna Hutchcroft to talk about one of the most common struggles photographers face — why your pricing isn’t the problem when you’re not booking. I share the real reasons photographers struggle to attract clients, plus how to shift your mindset and marketing to stand out and convert more inquiries into bookings. We dig into: Why your mindset matters more than your price listSix practical strategies to attract more leadsHow to master in-...

We might not be done with 2025 just yet, but it’s time to start planning for your most profitable (and peaceful) year yet in 2026. In this episode, I’m walking you through a simple three-part process to reflect on your past year, dream big for what’s next, and create a realistic action plan you can actually stick to. Here’s what you’ll learn: The key questions to review from 2025 before setting new goalsHow to set meaningful business and lifestyle goals for 2026My step-by-step method for turn...

We’ve all been there—wondering why our friends and family don’t hire us for photos when we know we’d do an amazing job. In this episode, I’m breaking down the truth about why that happens and how to stop taking it personally so you can shift your focus toward finding clients who truly value your work. Here’s what you’ll learn: Why friends and family often hesitate to book you (and why it’s not about your talent)How to move past discouragement and build confidence in your businessWhere to focu...

Hey friend! In this episode, I'm breaking down why email marketing is an absolute must for your photography business—especially if you're struggling to book clients from social media alone. I'm sharing real numbers from my own business (like how I filled all 7 of my Christmas mini spots using just 3 emails with a 46% open rate!), plus I'm walking you through exactly how to build your list starting with past clients and your current social media followers. I'm also diving into why ...

It’s time to audit your pricing and make sure your photography packages are actually setting you up for profit in 2026. In this episode, I’m walking you through a hands-on pricing audit so you can stop guessing what to charge and start paying yourself what you deserve. Grab your notebook and calculator—we’re doing the work together in real time! Here’s what you’ll learn: How to find your true hourly rate (and what it reveals about your pricing)My step-by-step formula for setting profitable se...

Let’s talk about reviews—because they’re one of the most powerful ways to build trust and attract new photography clients. But how do you actually get more of them without feeling pushy or awkward? In this episode, I’m breaking down the simple system I use (and teach inside The Fully Booked Method) to help you collect more glowing reviews with ease. Here’s what you’ll learn: The best time to ask for a review so clients actually follow throughHow to make the process easy and natural (no awkwar...

It’s that time of year again—Black Friday is coming, and it’s one of the best opportunities to bring in cash flow and fill your calendar before the slower season hits. In this episode, I’m walking you step-by-step through how to plan your Black Friday strategy so you’re ready to launch with confidence instead of scrambling at the last minute. Here’s what you’ll learn: 5 creative Black Friday offer ideas that don’t involve discounting your sessionsHow to plan, prep, and promote your sale witho...

If you’re in the middle of busy season feeling like you’re drowning in sessions, editing, and everyday life—this episode is for you. I’m sharing real strategies to help you handle the chaos, reduce overwhelm, and protect your energy so you can make it through this season without burning out. Here’s what you’ll learn: How to set boundaries and know your true capacitySimple ways to delegate and outsource (at home and in business)The power of batching and shifting your routines during busy seaso...

If you’ve been overlooking word-of-mouth marketing in your photography business, this episode is your wake-up call. I’m diving into why referrals and client experiences are more powerful than any ad or Instagram post—and how to intentionally build a business that keeps your name on everyone’s lips. Here’s what you’ll learn: The #1 marketing strategy photographers often ignore (and how to fix it)Simple ways to turn every client into your biggest hype personHow to weave client experience into y...

If you’ve ever questioned whether you’re good enough, struggled with imposter syndrome, or felt stuck in comparison, this episode is for you. I’m recasting one of our most-loved episodes all about building confidence as a photographer. In this conversation, I share: Why confidence isn’t something you “wake up with” but something you develop dailyThe role of community, mentorship, and mindset in growing your businessCommon myths holding photographers back (and how to break free from them)Pract...

Slow season doesn’t have to mean slow income! In this episode, I’m sharing five creative strategies to help you keep cash flowing even when the inquiries slow down. Whether you’re worried about winter sessions drying up or just want to be prepared ahead of time, this episode will give you practical, doable ways to stay profitable all year long. Here’s what you’ll learn: • How to use Black Friday and holiday gift card promotions to bring in upfront cash • Low-effort ways to boost p...

In this episode, I’m diving into four simple automations that will completely transform your client experience and free up your time. I know one of the biggest fears photographers have is losing that personal touch when they automate — but I promise, these systems will actually help you connect with your clients even more. Here’s what you’ll hear about in today’s episode: • The must-have booking confirmation email that reassures your clients instantly • How to stop chasing payment...

Love it or hate it, Instagram is still one of the best platforms to land photography clients—but only if you’re using it the right way. In this episode, I’m sharing three simple but powerful strategies that go beyond just posting pretty pictures and actually help you book more sessions. Here’s what you’ll learn: How to optimize your profile and captions with Instagram SEOWhat makes a post “save-worthy” (and how that leads to more bookings)How to use stories to start conversations that convert...

Cancellations, reschedules, and refund requests—ugh, none of us like dealing with them, but they’re a part of running a photography business. In this episode, I’m walking you through how to protect your time and income while still being kind and professional when these situations pop up. You’ll walk away with confidence knowing exactly how to handle them. Here’s what you’ll learn: The contract clauses every photographer needs to avoid messy situationsScripts you can use when clients cancel or...

Looking to hit your photography booking goals this fall? This episode is your complete business audit checklist for back-to-school season! I'm walking you through 10 non-negotiable checkpoints that will set you up for an influx of bookings and keep you organized when busy season hits. We're covering everything from updating your website and booking systems to batching content (this one's crucial!) and setting boundaries to avoid burnout. Plus, I'm sharing my personal boundaries for protecting...

Feeling the pressure to “do it all” in your photography business? You’re not alone. In this episode, I’m sharing what actually moves the needle so you can stop spinning your wheels and focus on the essentials that keep your business profitable—without burning out or chasing perfection. Here’s what we’ll cover: The 3 most powerful tools you already have (and might be underusing)How to separate what’s essential from what’s optional in your marketingWhy showing up imperfectly still leads to book...

If you want to be fully booked by October, now is the time to act. In this episode, I’m breaking down exactly what you need to be promoting, when to start, and how to market so your calendar fills up with ease. No scrambling, no last-minute panic—just a simple plan you can put into motion today. Here’s what you’ll learn: Why promoting early is the #1 booking strategy you can’t skipSimple ways to build urgency without feeling “salesy”How to market beyond social media so more people see (and bo...

Back-to-School = Back-to-Marketing: 3 Free Ways to Get Photography Leads This Week If the back-to-school season has you staring at an empty calendar and wondering how to jumpstart bookings again, this episode is for you. I know how hectic August can be—between school routines, birthday chaos, and prepping for fall—but you can still bring in new leads this week without spending a dime. In this episode, I’m walking you through three free marketing strategies you can implement immediately: socia...

In this episode, I'm sitting down with Brittnie from Brittnie Renee Photography to talk about something every busy photographer mom struggles with: time management and getting it all done. Brittnie shares her incredible transformation from being completely overwhelmed (literally sobbing on a coaching call!) to now running four businesses while feeling less stressed than when she had just one. Key takeaways: How simple routines can free up hours you didn't know you hadWhy starting with j...

In this episode, I'm answering the question I get asked most: how do I transition into full-time photography? Drawing from my own journey of leaving teaching in 2018, I share the practical steps you need to make this dream a reality without setting yourself up for burnout or failure. Key takeaways: Create a solid plan with your timeline and full-time income numberSave 3-6 months of bills before making the leap (desperation isn't a good look!)The reality of booking months in advance has change...

Meet Chantal (aka Cece), a Southwest Florida boudoir photographer in her second year of business who went from having only 3 paid shoots in her first year to adding 6 sessions to her books almost immediately after joining the Fully Booked Method. Her story is one of transformation and finding the foundational elements she didn't even know she was missing. Chantal started as a podcast listener who felt like we were having coffee chats every Thursday morning on her drive to work. She knew somet...

Today I'm chatting with Mike, a Utah photographer who specializes in couples and weddings and calls himself a "professional third wheel." His transformation story is absolutely incredible! Mike went from posting on social media once every year and a half to completely revamping his online presence. He was struggling with consistency and didn't know how to market himself effectively. But here's what blew my mind during our interview - Mike tested his SEO after launching his new website and jum...

I'm pulling back the curtain and taking you inside my brand-new 8-week program that's creating jaw-dropping transformations for photographers. After 4.5 years of running my Blueprint program, I completely shut it down to create something better. This isn't just another course you'll never finish. I'm breaking down exactly what happens each week, why the live coaching component changes everything, and how I built this program in real-time to get the best possible results. In this episode, you'...

I'm sharing an incredible success story that'll give you chills. My student Padma went from having an empty calendar to being booked solid through September - all in just 8 weeks. This isn't just another "feel good" interview. Padma gets real about what it was like to feel scrambled and overwhelmed in her business, and exactly how the step-by-step structure of my program, The Fully Booked Method, changed everything for her. In this episode, you'll hear: How Padma filled her June calendar comp...

Struggling to fill your photography calendar? I'm breaking down the five proven mistakes that keep photographers from booking consistently - mistakes I've seen hundreds of photographers make. I'm getting real about the common pitfalls sabotaging your success, from unclear pricing to relying too heavily on social media. This isn't about adding more to your plate - it's about fixing what's already broken. In this episode, you'll discover: Why niching isn't just a trend (and why it's the #1 fact...

Ever lost track of who paid you, forgot to send a contract, or spent days going back and forth with clients trying to schedule sessions? In this quick, actionable episode, I'm walking you through how to create a professional booking workflow that will eliminate these frustrations once and for all. You'll learn the exact four-step system I use that transformed my business from chaotic to streamlined. Discover the essential components of a bulletproof booking workflow: How to set up your availa...

What does it look like to go from a corporate job you hated, juggling nanny gigs and freelance work, to running a thriving multi-figure business? In this inspiring and honest conversation, I’m joined by my friend Elizabeth McCravy—website designer, course creator, and fellow podcaster—as she pulls back the curtain on her winding path to entrepreneurship. Elizabeth shares how a love of MySpace design as a teen led to a career in digital media, why she left her "great on paper" job just f...

Want to stop feeling overwhelmed and start making real progress in your photography business? In this quick, actionable episode, I'm revealing my "secret ninja trick" for saving hours of work while staying consistent with your business tasks. Discover the power of batching - the productivity approach that has transformed how I run my photography business and allowed me to work smarter, not harder. Learn exactly which five areas of your business you can start batching today: Social media capti...

Summer schedules can get wild, but that doesn’t mean your photography bookings have to slow down. In this short and powerful episode, I’m sharing the exact strategies I used to keep my calendar full—even when life gets busy. Whether you’re in a growth season or just trying to maintain momentum, these tips will help you stay consistent without burning out. Tune in to learn: Why niching down sooner than later will simplify your marketingA repeatable marketing approach that won’t eat up your tim...

Hey photographers! With summer approaching and vacation mode setting in, I want to warn you about a fatal mistake I see photographers make every year that could cost you bookings well into fall! In this episode, I'm breaking down how to balance enjoying your summer while keeping your business thriving. In this episode, I'll share: Why taking your foot off the gas during summer creates devastating "feast or famine" cyclesThe 90-day rule that determines your fall booking successMy step-by-step ...

Hey photographer friends! I'm bringing back one of your favorites, Kayla Brint, to dive deep into why mini sessions sometimes fail and exactly how to fix them. If you've been struggling with mini sessions or wondering why yours aren't booking up as quickly as you'd hoped, this episode is going to be a game-changer for your business. In this episode, we break down: The 5 key factors that determine whether your mini sessions succeed or flopHow to create a marketing plan that actually gets you b...

Hey photographers! Today I'm diving into one of the most requested topics - client questionnaires! In this practical episode, I'll walk you through exactly what questions to ask your clients and how to utilize their responses to create amazing photography sessions tailored to their needs. In this episode, I'll share: The key categories of questions every photographer should include in their questionnaireSpecific examples of questions for different photography niches (family, newborn, maternit...

Hey photography friends! This week we're sitting down with the amazing Vanessa Joy, who's juggling life as a photographer in both Austin and the NYC area while raising a family and teaching others how to rock their photo businesses. Vanessa gets real about her journey from high school darkroom days to building a thriving multi-genre photography career. She shares some seriously game-changing insights on how she's managed to avoid burnout (even while traveling 150 days last year!), create mean...

Hey photographers! Do you ever feel guilty when you take a break from editing or wonder if your clients are judging you when you post about your personal life on social media? In this episode, I'm revealing five things you absolutely don't have to justify or feel guilty about as a photographer, no matter where you are in your business journey. In this episode, I'll share: Why you should never apologize for your pricing (and why comparing yourself to other photographers is a losing game)How to...

Hey friends! I'm thrilled to bring you this conversation with Mollie Goodspeed, an incredible wedding photographer from Fort Worth, Texas. In this episode, Mollie shares her inspiring journey from high school photography enthusiast to thriving full-time wedding photographer. We dive deep into how she funded her first full-frame camera with student loans, navigated her early $500 weddings, and strategically built a sustainable business through relationship-building and smart pricing strategies...

Hey friends! I'm so excited to share this episode with you where I break down how ChatGPT has become my absolute best free assistant in my photography business. I'll be honest - I was totally skeptical at first, but now I use it daily to create social media content, polish client reviews, write email newsletters, and so much more. In this episode, I'm sharing exactly how you can adapt AI to your photography business while still keeping your authentic voice. In this episode, I'll show you: My ...

Hey there! This week I sat down with Andee Hart, and wow, what a conversation! Andee's an amazing sales coach with 18 years of executive sales experience who made the bold leap from corporate America to founding her own candle company, Heart Design Co. I was so inspired hearing how she navigated that transition and her practical advice for selling with confidence is exactly what many of us need! In this episode, you'll hear: Andee's honest story about facing her doubts when leaving her corpor...

We are celebrating 6 years of the Book More Photography Clients Podcast! 🎉 In honor of the podcast anniversary, I break down some of the lessons learned, why I retired the Blueprint program, and tell you about my brand new program - The Fully Booked Method! Want to earn a free spot in the program for the spring round? Here's how to enter: 1) Share about the podcast in your stories and tag me @brookejanaephoto 2) Join the Fully Booked Method waitlist by filling out this form. Winne...

Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/f...

I'm taking you behind the scenes of how I booked out my most recent set of spring mini sessions from the planning to the marketing. You will be able to take my strategy and try it for yourself! Come tell me your biggest takeaway. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more c...

Are you ready for a little butt-kicking conversation? I'm joined by Sabrina Gebhardt, a photographer and business coach from Fort Worth, Tx. We discussed common challenges photographers have when it comes to marketing and how to overcome them. I promise you are going to LOVE this episode! Connect with Sabrina Grab her Marketing Freebie. [0:00-2:00] Sabrina introduces herself and her background as both a photographer and business coach. [2:00-7:00] Discussion of the common challenges ...

It's a throwback Thursday episode, but don't let that send you away. This episode is full of strategy for you to increase your bookings if your bookings are coming in slow. I hope you find lots of value in it! Are you loving the podcast? Want to go deeper with personalized strategy for your photography business? Book a 1:1 strategy call with me here. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/q...

In this episode, I sit down with Wendy Newcomb-Walker, a photographer who started her business in 2023 and has seen incredible growth in a short amount of time. Wendy shares her journey into photography, from always having a love for it but not being able to afford a camera, to picking it up more seriously and quickly turning it into a thriving business. We discuss Wendy's initial skepticism about coaching and how she ultimately decided to work with me one-on-one. She talks about...

In today's episode, I'm sharing 3 tips to help you stand out from a saturated photography market! While it seems like there are TONS of photographers out there, not very many are taking their business seriously. That's why you're different! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book m...

In this episode, I'm tackling a topic that so many photographers struggle with - how to attract dream clients who will happily pay your full price, without having to discount. I know the temptation to offer constant sales and discounts is real, especially when you're just starting out. But the truth is, that's a surefire way to run an unprofitable business. That's why I'm sharing my best strategies for flipping the script. You'll learn: Why you need to stop writing off clients who say...

Join the upcoming 3-day Fully Booked Bootcamp happening March 4th - 6th! In this episode, I sit down with Nathan Chanski, a wedding photographer, business coach, and course creator. Nathan shares his journey into photography and entrepreneurship, and how he learned to balance his creative passion with the business side of running a successful photography business. Nathan provides actionable advice for photographers struggling to get in front of more potential clients. He emphasizes the im...

A big thank you to our podcast sponsor, Flodesk! Save 50% off your first year of Flodesk with my link. Start your free 14-day trial today. Today's episode is a personal life & business update! 7 months ago, I started working a full time job in insurance and last week was my final day. Tune in to hear my journey, my reflections, and how you can do this for yourself too! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://br...

Curious what it's like on the inside of the Fully Booked Blueprint program? Today, I'm sharing a snippet from a coaching call. I hope you enjoy! Come join us inside of the Fully Booked Blueprint program! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookej...

Today, we’re tackling a topic that’s been a game-changer in my own life: How to Stop Booking Sessions on Weekends. If you’ve ever felt torn between serving your clients and spending precious time with your family, or if weekends have started to feel more like an extension of your workweek than a chance to recharge, this episode is for you. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Mark...

Today’s episode is for the photographers out there who feel like they’re blending in instead of standing out. You’re working hard, posting on social media, sending emails—but still not attracting those dream clients. Here’s the thing: If you want your calendar fully booked in 2025, you need a brand that naturally draws in your ideal clients. And that’s exactly what we’re diving into today. I’m sharing three simple strategies to help you build a brand that connects with the right people—and ke...

Have you ever had a potential client inquire about your services, and then… crickets? No response. No booking. Just radio silence. It’s frustrating, right? Well, today, I want to dive into why this happens and, more importantly, how to fix it. I’m giving you a sneak peek into one of the key steps I’ll be covering in my free masterclass, 4 Steps to a Fully Booked Calendar in 2025. In my free masterclass, “4 Steps to a Fully Booked Calendar in 2025,” we’ll dive even deeper into this. You...

Happy New Year!! I thought I would kick off our 2025 year with a fun episode of 5 predictions I have for businesses and how you apply them to your photography business. I'm praying you have your most profitable year yet!! Did you miss my free Most Profitable Year Yet workshop? Come plan your year with me and watch the replay. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like ...

It's our final episode of 2024!! We are knocking it out with a Q&A episode of your top photography business. You'll hear questions like: -What is your opinion on mini sessions? -What kind of gifts do you give your clients & when? -My prices are higher than the other photographers that I've looked at. Do I lower my prices to match or stick to mine? -and more Want to check out Cloudspot for gallery delivery? You can save 50% off your first year! Episode 319 : How to Grow Your Phot...

Today's episode is a replay of a Client Experience Workshop. This is the perfect time to listen to this episode and map out or audit your current client journey. Grab a notebook and pen and let's dive in!! NOTE: The From Broke to Booked Blueprint program is retired; however a brand new Blueprint program will be released in Jan 2025! Stay tuned. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbik...

Does your website need a rehaul? Today, we are going to cover 6 things to refresh on your website to help you attract more leads and convert them into bookings. What's the point of a pretty website if it's not converting clients? You'll want to take notes so grab something to write with and let's dive in. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing cont...

Winter months are typically known for being photographers' "slow season." It's a time when bookings naturally slow down because of the holidays, the frigid weather, and the New Year. Let's chat about what to focus on during your slower season that will set you up for a successful year ahead and start getting you bookings right now. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Li...

Hi Friend! Today, we are talking about 5 strategies to help you start booking out your 2025 photography calendar. I'm also giving you some back story into why I'm back to the Book More Photography Clients Podcast for good. Let's go! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clie...