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Applied Intelligence

Applied Intelligence

Imteaz Ahamed
Affari e Finanza

At the intersection of AI, people, and getting stuff done.

21 - Why Data Clean Rooms Are the Future of CPG and Media Collaboration
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  • 21 - Why Data Clean Rooms Are the Future of CPG and Media Collaboration

    What do data clean rooms really do—and why should every CPG leader care?


    In this episode of Applied Intelligence, I sit down with Puneet Gangrade—one of the leading voices in privacy-enhancing tech and data clean room adoption.


    We unpack how clean rooms are transforming everything from retail media to supply chain visibility, and why every brand, publisher, and platform needs a long-term clean room strategy.


    Puneet also breaks down:

    How clean rooms evolved from pharma to ad tech

    The hidden role of cryptography and trust engineering

    Non-media use cases (QSR, loyalty, inventory, finance, CPG)

    Why the real challenge isn’t tech—it’s politics, intent, and trust

    What it takes to scale clean rooms (hint: org design and full-time owners)

    The future intersection of AI + privacy—and what to watch out for

    This is a must-watch if you care about data-driven growth, privacy, and cross-party collaboration.


    Timestamps:
    00:00 – The Hidden Revolution Behind Data Clean Rooms
    02:10 – What Clean Rooms Really Do (And Why Everyone’s Confused)
    06:20 – Privacy Meets Personalization: The Cryptography Shift
    10:30 – How Amazon Quietly Opened the Clean Room Floodgates
    15:00 – The Wildest Use Cases: From QSRs to Airlines
    24:50 – Building Trust Without Sharing Data
    31:00 – The Question That Determines Every Clean Room’s Value
    35:00 – The Politics No One Talks About in Data Collaboration
    40:00 – Turning a Pilot Into a Scalable Clean Room Engine
    46:00 – Why Clean Rooms Are Replacing CDPs
    52:00 – The One Skill Every Modern Marketer Needs
    56:00 – How Reallocating Spend Drove 10% Extra Revenue
    1:02:00 – Why Every Cloud Platform Is Rushing to Build Its Own
    1:08:00 – The Tension Between AI and Privacy That Keeps Puneet Up
    1:16:00 – The Rule That Defines the Future of Data Collaboration


    🎙️ Guest:Puneet Gangrade , LiveRamp

    ⁠My Social

    Watch the Full episode ⁠here.

    Mon, 08 Dec 2025 - 1h 12min
  • 20 - CPG Media’s AI Tipping Point: Strategy, Automation, and the Next 12 Months

    I break down where retail media is headed—and why AI agents, owned ad accounts, and centralized data are now non-negotiables for CPG brands.

    Mon, 29 Sep 2025 - 03min
  • 19 - Why Most AI Strategies Fail—and What Execs Must Do Differently

    Most execs operate on “vibe knowledge.” Here’s how to lead AI transformation with clarity and speed.


    What do executive decision-making, eCommerce innovation, and AI implementation all have in common? They’re often guided by gut feel—rather than data. In this episode of Applied Intelligence,Chris Perry (Chief Learning Officer, firstmovr) and Oskar Kaszubski (Chief Growth Officer, firstmovr) pull back the curtain on what’s really holding companies back from meaningful change.


    We go deep on:

    The difference between core knowledge vs. vibe knowledge

    Why retailers need to stop treating AI like it’s magic

    The “Fourth Mover” strategy that may actually be smarter than being first

    What makes AI operationally useful instead of just shiny

    How retail media is breaking org structures—and what to do about it

    Why incremental KPIs are killing transformation

    What we can all learn from eCommerce’s last 15 years (aka the “training ground”)

    Whether you’re a CPG exec, AI optimist, or digital transformation skeptic, this conversation is a must-listen.

    Timestamps

    00:00 – Intro

    03:12 – Retail media is an operating model, not a channel

    12:00 – Want change? Change what you measure

    17:18 – Vibe knowledge vs. core knowledge in the C-suite

    26:05 – The AI treadmill is speeding up

    33:00 – Why AI didn’t fail—you did

    53:51 – We don’t have 15 years to figure this out

    1:16:24 – The last 15 years was just training


    🎙️ Guests: Chris Perry & Oskar Kaszubski, firstmovr

    My Social

    Watch the Full episode here.

    Mon, 14 Jul 2025 - 1h 18min
  • 18 - The AI Mistake That Killed a Healthcare Project with David Norris

    In this episode of Applied Intelligence, I speak with David Norris, CEO of Infinitus Systems, about what happens when healthcare AI is “almost right”—and why that’s not good enough.


    We dive into how AI is helping burned-out doctors reclaim their time, how trust is built through background mode, and why some healthcare incumbents won’t survive the next 5 years.


    If you care about building ethical, scalable, human-centered AI—especially in high-stakes industries like health—this episode is a must-listen.

    00:00 – Welcome and intro to David Norris
    00:45 – Is AI burnout real in healthcare?
    02:00 – Automating the clinical inbox and freeing doctors’ time
    03:50 – Using ChatGPT to analyze job candidate feedback
    06:00 – Training AI to understand thousands of lab results
    08:00 – The difference between speed and impact in healthcare
    09:20 – “AI won’t replace doctors, but…”
    10:30 – The moment David knew AI was ready for medicine
    12:00 – When 80% accuracy is dangerous: A failed AI rollout
    14:00 – Why healthcare needs deterministic AI, not probabilistic guesses
    15:30 – What is background mode, and why it builds trust
    17:15 – Instant relief: Inbox load cut in half
    18:00 – Patients getting lab responses in minutes, not days
    20:00 – Making providers superhuman
    21:30 – What legacy healthcare companies don’t understand about AI
    24:00 – The UX pain of hospitals: Lag, delay, and context switching
    25:45 – “We eliminate clicks before they happen”
    27:00 – Real-time briefings for providers before they enter a room
    28:15 – Why selling AI to hospitals is brutally hard
    29:40 – Gaining trust in AI: Small pilots, not big promises
    30:30 – What regulation is helping—and what’s hurting innovation
    32:00 – The most important value: Transparency with patients
    33:00 – David’s story: Why he built this company
    34:15 – Dogs in the office and leadership lessons from cycling
    35:40 – The book he’s gifting: The Brothers (Van Halen bio)
    36:30 – Where to connect with David


    🎧 Watch the full episode also on Youtube → https://youtu.be/IyzrDSJhCD8

    My Social → https://linktr.ee/imteaz

    Guest Social → https://www.linkedin.com/in/davidnorris430/

    Fri, 13 Jun 2025 - 39min
  • 17 - How AI is Revolutionizing CPG: Insights from Industry Leaders

    In this episode, I sit down with Sri Rajagopalan to delve into the transformative power of AI in the consumer packaged goods (CPG) industry. We talk about how AI is reshaping media buying, content creation, and talent development, while also addressing volume challenges and the need for responsible AI practices.

    What you’ll learn in this episode:

    Why generative AI is the next industrial revolution.

    How retail media and data clean rooms are driving efficiency.

    Why CPG companies need to rethink team structures for AI integration.

    Timestamps:

    0:00 - Introduction: Welcome to the Applied Intelligence & CPG Podcast
    3:14 - AI and the Promise of Agentic Transformation
    6:13 - Absorbing E-commerce into Sales & Marketing: Pros & Cons
    12:46 - Why E-commerce Talent Faces Limited Career Paths
    18:42 - AI’s Role in Media Buying & Content Creation
    24:04 - How AI Can Solve Volume Challenges in the CPG Sector
    31:13 - Responsible AI and Governance in Media & Content
    38:40 - Structuring Teams for AI Success in CPG
    44:12 - Final Thoughts: The Future of AI in CPG

    Follow the Applied Intelligence Podcast for more insights on the intersection of technology and business!

    Wed, 19 Feb 2025 - 43min
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