BO-SS by Bronte

She started with a few clients on the side. Then came the moment she realised this could actually be a business.

In this episode, we’re talking about what it really looks like to back yourself, turn your skills into something bigger, and build a business from the ground up without waiting until you feel completely ready.

From knowing when to make the leap, to finding the right clients, building a team and navigating the very real fear that maybe the industry is already too saturated, this is an honest conversation about betting on yourself and figuring it out as you go.

Because sometimes the biggest thing standing between you and the business you want… is just doing the thing.

From social media manager to tech founder, Natalie Barbu is the woman behind Rella, the platform changing how social media managers and agency owners run their businesses.

We chat about turning a problem into a business, building Rella from the ground up, navigating the leap into tech, and what it really takes to back an idea before you know where it will take you.

If you're curious on how you can use Rella to take your social media management business to the next level then this is the episode for you.

You can register for the Dash x Rella workshop here.

In this episode, Bronte shares a powerful mindset shift that could completely change the way you think about growing your business.

If you've been feeling stuck, frustrated or convinced that getting more clients is the answer to everything, this conversation might challenge what you've been focusing on.

Bronte dives into a common mistake many social media business owners make when it comes to growth, confidence and consistency, and explores what may actually be holding you back from reaching your next level.

This episode will leave you thinking differently about your business, your priorities and the way you approach attracting new clients.

There is a moment in business where everything changes.

Not because you get a dream client. Not because your pricing is perfect. Not because your Instagram suddenly takes off.

But because you decide to stop treating your business like something you’re “just giving a go” and start treating it like something you are actually here to build.

In this episode, Bronte shares the turning point that changed everything in her business journey from working with a few small clients and fumbling through, to locking in, investing in her brand, building a team, attracting premium clients and creating the kind of business she always wanted.

This one is for the girls who are ready to stop guessing, stop playing small and start showing up with real boss energy.

This week, I’m joined by Nikita from Cosmic Connections, a social media manager who’s sharing the very real, unfiltered side of building a business in this industry.

We dive into what it actually looks like to run a social media business behind the scenes: setting up systems from day one, building a personal brand, partnering with agencies, navigating client cancellations, and redefining success when business doesn’t go exactly to plan.

Nikita opens up about a client shift she had in January, the mindset shifts that came with rebuilding from the ground up, and why subcontracting with an agency became one of the best decisions for her growth, confidence and sustainability.

Inside this episode, we cover:

If you’re a social media manager navigating growth, burnout, rebuilding, or figuring out your next move then this one will feel like a big exhale.

In today’s episode, I’m joined by Georgia from Set Socials, a social media manager and content creator who has spent the last 12 months building a business that actually feels aligned, structured, and premium.

We chat about the reality of starting out in the industry, the imposter syndrome that comes with charging properly, and the mindset shifts that helped her stop undervaluing herself and start backing herself as a business owner.

We also dive into:

If you’re in that stage of business where you know you’re capable of more but feel overwhelmed, messy, or unsure of your next move then this episode will feel like the pep talk you needed.

In this episode, Bronte is joined by Anna from The Radiance Collective to talk about the real journey of building a social media business from the ground up.

Anna shares how she went from helping friends with socials to creating a serious business in the beauty, hair and wellness space, the moment she realised this was no longer just a side hustle, and the mindset shifts that helped her step into her value.

From brand shoots and pricing confidence to PR wins, networking, backend systems, imposter syndrome and learning to say no to misaligned clients, this conversation is a reminder that building a premium business is not about having it all figured out overnight. It is about backing yourself, building your backbone, and deciding you are allowed to take up space.

You do not need more ideas, more busy work, or more things on your to-do list. You need to focus on what actually grows your business.

In this episode, Bronte breaks down the two things the top 1% of social media managers are doing differently and why these are the real drivers of sustainable growth, dream clients, stronger retention, and long-term success.

This is the call-out if you’ve been feeling busy but not booked, productive but not profitable, or like your business has been ticking along without really moving forward.

Expect a direct audit of where your energy should be going, what’s actually worth your attention, and how to start showing up like the social media manager your dream clients want to hire.

If your social media business feels messy behind the scenes, this episode is for you.

Bronte is breaking down the 8 core assets every social media manager needs to create a more premium client experience, stronger boundaries, and a business that can actually scale. From your proposal and contract to your onboarding pack, strategy docs, reports, and portfolio, these are the backend systems that stop you from winging it with every client.

Because the truth is, if every lead, onboarding, and deliverable feels different… your business will always feel heavier than it needs to.

This episode is your reminder that premium businesses are not built on talent alone. They are built on structure.

If you’re ready to stop guessing, clean up your backend, and start running your business like a premium brand then this episode is for you.

If you’re a social media manager constantly hearing “can we just add this one thing?”… this episode is for you.

Because scope creep usually doesn’t start with a difficult client.
It starts with unclear boundaries, loose expectations, and a client relationship that was never properly framed from the beginning.

In this episode, Bronte breaks down why client relationships start to feel messy, how boundaries actually build trust, and what to fix if you’re tired of overdelivering, undercharging, and feeling stressed every time a client messages.

If your business is starting to feel heavy, repetitive, or way too full, this episode is for you.

In this episode, Bronte breaks down the model she teaches inside the Academy: building your business with a strong retainer base while leaving room for project work.

She shares why filling your calendar to 100% with retainers can lead to burnout, and runs you through how to create a style split that creates more freedom and profit, and why project work can actually become your best pathway to long-term clients.

If your potential clients keep disappearing after you send your quote, this episode is your wake-up call.

Bronte breaks down why it’s usually not your pricing hurting conversions, it’s how you’re pitching your services. She unpacks the shift from sending a basic quote to leading a sales conversation that builds trust, positions your value and helps clients actually say yes.

In part three of this series, Bronte is talking about the thing that actually separates “I’ve got clients” from I can scale this sustainably: retention.

If you’ve ever signed a client, felt the high, and then watched things slowly get messy, reactive or heavy (and maybe even had clients drop off way earlier than they should have), this episode is your reset.

Bronte breaks down:

Why retention is the real growth lever for 2026 (not constantly chasing new leads)

The true “cost” of losing a client when you consider the full marketing → sales → onboarding pipeline

How client lifetime value changes everything (and why churn keeps you capped)

The biggest reason clients leave even when results are good

What a premium client experience actually looks like in the first 2–3 months (when they’re deciding if you’re long-term)

The simple systems that remove anxious, over-servicing energy

If you want clients to stay and your business to scale then this is the episode for you.

Selling isn’t hard because you’re bad at it... it’s hard because your business backend isn’t built for conversion.

In Part 2 of this 3-part series, Bronte breaks down how your systems + sales process build trust, stop the ghosting, and help leads feel confident saying yes (even at premium prices).

You’ll learn how to run a structured discovery call, shift from “send a quote & pray” to a clear sales flow, and sell like a premium brand: outcomes, process, and partnership.

Welcome to Part 1 of this 3-part series on attracting and converting aligned, premium clients in 2026.

In this episode, we’re starting where most social media managers and agency owners don’t ...the backend of your business. Because here’s the truth: if you’re struggling to attract premium inquiries, it’s not always a visibility problem… it’s often that your business doesn’t look or feel like the kind of partner premium brands want.

We’ll break down why attraction starts weeks (or months) before someone ever fills out your inquiry form, and how your “first impression ecosystem” (your content, messaging, booking flow, and overall client experience) silently decides your price point before you ever get on a call.

You’ll also hear a real example of how streamlining a messy backend created instant capacity, clarity, and a noticeable shift in inquiry quality, fewer leads, but far better ones.

In Part 2, we’ll shift into how your backend supports conversion (and makes sales calls easier).

If you’ve been feeling like you’re capable of more but you can’t figure out why it hasn’t clicked yet this episode is for you.

In today's episode we're unpacking the real reason so many ambitious women stay stuck: not because they’re incapable, but because they’re guessing. I’ll walk you through the difference between being capable and actually knowing what to do and why getting support isn’t a sign you can’t do it, it’s a decision to do it faster (and with way more clarity).
I’m also sharing something I’ve never properly spoken about: my complicated relationship with the word coach. Why I resisted it for so long, what finally shifted, and why I’m choosing to fully own the role I play in my students’ success in 2026.

If you’ve been feeling like you’re competing with every other social media manager, second-guessing your pricing, or dealing with boundary-pushing clients then this episode is your reset.

In this episode I break down the difference between selling a service (deliverables like posts, reels, captions) and building a business (trust, leadership, standards, systems).

You’ll walk away with a new way to position yourself in 2026 so you’re not just “someone who posts,” but the kind of premium partner clients relax around, respect, and happily pay.

If you’ve ever looked at the social girlies “killing it” online and wondered why it seems so easy for them then this episode is for you.

Coming off the back of 2025 and heading into big 2026 goals, we’re unpacking the real difference between being stuck in underpaid, ghosted, stop/start growth… and building a premium business that attracts dream clients with ease.

Spoiler: it’s not talent, luck, or some secret algorithm hack.

In this episode, I break down why focusing on chasing clients before structuring your business is keeping you stuck and how shifting your attention to your business setup, positioning, and brand changes everything. We talk through the simple visual framework that separates your business, your dream clients, and the marketing that connects the two and why most people are doing it backwards.

If 2025 felt like a test-and-trial year, this is your sign that 2026 is not the year to recycle the same strategy with a fresh coat of paint. It’s the year you intentionally build a business that supports bigger packages, better clients, and long-term growth.

You’re not meant to be watching from the sidelines.You’re meant to be one of the girls everyone else is watching.

In this episode, I’m kicking off 2026 with a very honest catch-up.

I share what the end of last year actually looked like for me, why I intentionally slowed things down, and how stepping back created the space I didn’t realise I needed. I talk about biz life, winding down certain parts of the business, and what that period taught me about energy, capacity, and how I want to work moving forward.

We also get into how I’m thinking about business support, community, and decision-making this year, especially when it comes to building something sustainable instead of running on constant momentum.

If you’re easing back into work, feeling the pull to do things differently in 2026, or just need permission to start the year gently, this episode is for you.

If you’ve been feeling overwhelmed, stuck, or like you’re somehow “behind” in your socials business, this episode is your reset.

Because most of the time? You’re not the problem. You just don’t have the structure to support the level you’re trying to reach yet.

In this episode, I’m breaking down the real reason things feel hard, why “just getting more clients” isn’t the fix, and the 4 pillars you need in place to move from messy and inconsistent to premium, streamlined, and actually sustainable.

We’ll talk offers, backend systems, your growth + sales system, and the strategy skills that keep clients loyal so you can stop pushing the car and finally start driving.

Today I’m pulling back the curtain on a feeling so many social media managers are carrying but almost no one is saying out loud.

You started your business dreaming of freedom, premium clients, flexible hours and work you were obsessed with… and instead you’ve landed in a cycle of stress, second-guessing, low-paying clients and quietly wondering why it looks like everyone else is “getting it” except you. People tell you how cool it is that you work for yourself, meanwhile you feel like you’re hiding a dirty little secret: it doesn’t feel successful behind the scenes.

In this episode, I walk you through why more clients are not the solution, how a messy backend sabotages your capacity, results and confidence, and what actually changes when you treat your own business like a premium client. We’ll talk systems, setup, and shifting your energy back into your business so that it can finally start attracting and converting the right people to you.

In this episode, I’m diving into where the social media industry is actually heading in 2026 and what that means for you as a social media manager.

If you’ve been feeling the shift this year, or you’re noticing brands becoming more selective, more strategic and more demanding with their socials, this episode will give you the clarity you need on what’s changing and how to stay ahead of it.

I walk you through the biggest trends I’m seeing across the industry right now... from AI becoming a strategic partner, to platform and skillset specialisation, to the rise of consulting-style support and stronger content strategy becoming a non-negotiable. I’ll also share why the barrier to entry is rising, why that’s actually a good thing, and how you can position yourself on the premium end of the industry as we move into 2026.

If you’re ready to evolve your skill set, refine your niche and future-proof your business as the industry matures, this episode will show you exactly where to focus next.

In this episode, I’m breaking down the conversation every social media manager needs to have before the end of the year... especially if you’re planning to raise your prices in 2026.

If your workload has climbed but your income hasn’t, or you know you’ve outgrown the rates you set in a previous season of business, this is your sign that it’s time to prepare for a pricing reset.

I walk you through a practical checklist to get your business ready for a 2026 price increase,I’ll also talk about the identity shift behind all of this beginning to actually seeing yourself as the SMM who can demand these prices and how I support my Socials Boss students to rebuild their offer suite, pricing and assets to match their next season of growth.

Pricing is the thing that will make or break your social media business.

In this episode I flip the question from what will they pay? to what am I actually worth? and walk you through why your prices aren’t just numbers: they’re the signal that decides your clients, your workload, your confidence, the experience you deliver and ultimately the lifestyle you get to live.

I share real wins, real messes and I break down the practical shifts that actually let you charge more without panic-editing every proposal. You’ll hear why blindly tripling your price won’t fix anything, what to fix first and quick mindset checks to stop guessing and start pricing like the boss you want to be.

If you're someone who's caught yourself looking at seek for a full time job or you want to hit big months without working like three people, this one’s for you.

If your packages feel a little all over the place or your income changes month to month, this episode is going to shift everything for you.

I’m diving into strategic pricing — the difference between throwing together deliverables and actually packaging for profit. We’ll talk about why your packages are your product, how to sell outcomes instead of services, and the mindset shift that takes you from guessing your prices to confidently leading sales conversations with premium clients.

I share exactly how I moved from discounting mid-call and overdelivering out of fear, to structuring offers that convert with ease because they’re built on clarity, confidence, and strategy. When you stop pricing emotionally and start pricing strategically, you don’t just make more money — you build a business that finally feels calm, predictable, and powerful.

CONNECT WITH ME ON INSTAGRAM ⁠HERE⁠❤️‍🔥

If you’ve ever found yourself editing a quote right before hitting send, maybe adding freebies or lowering your price just to get the yes then this episode is for you.

I’m breaking down what I call the anxiety edit: the small changes that feel harmless in the moment but end up costing you thousands (and hours) in free work. I talk about how to shift your focus from deliverables to outcomes, price your services strategically, and back yourself with confidence when pitching premium clients. I also share when it’s okay to offer add-ons and when it’s just imposter syndrome sneaking in. Tune in to learn how to stop the anxiety edit and finally price like the boss you are.

CONNECT WITH ME ON INSTAGRAM ⁠HERE⁠❤️‍🔥

If you are a SMM currently struggling to get clients, this episode is for you. I want your books to be filled, so tune in to hear about my process to secure more clients including narrowing down who you want to work with and an in-depth look at how to find what you might be missing in your process that is stopping you from converting a client after you’ve reached out to them. 

❤️‍🔥CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

A question I get asked almost daily is how much to charge as a social media manager. While I can’t give a blanket number, today I am running through everything you need to think about when pricing your services, how to assess your current prices and where you should be sitting in relation to industry standards. 

❤️‍🔥CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

You guys loved the episode I did on Imposter Syndrome, so today I am bringing back a mindset/motivation episode speaking to the social media mangers that feel like they are doing all the work, with limited results. I cover some common issues I see with my clients including giving yourself too much time to spend on a task, not focussing on the right areas of your business, moving without a game plan and focussing on too much planning. Tune in to be so motivated that you will achieve your 6 month goals, in 6 weeks.

❤️‍🔥CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

Today I am bringing you all of my secrets to social media success. The Socials Boss Formula is a three part formula that outlines the 3 areas you need to focus on to achieve success in your SMM brand and contains everything I run through with my clients to help them achieve their goals.

❤️‍🔥CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

If you are feeling overwhelmed and underpaid in your Social Media business, this episode is a must listen. Today I discuss where to find the time to scale and take on more clients to hit your goals by reviewing your packages, assessing your time management and increasing your pricing.

❤️‍🔥CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

In today’s episode, I discuss a potential offering that you could add into your Social Media business: content creation. I speak to why content creation can add value to your packages as a SMM and how it can increase client retention, help you attract more clients and create a new revenue stream in your business. I cover what content creation can look like as part of your packages, how to add it into your business and how to collaborate with other content creators if you aren’t interested in offering it as part of your brand.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

If you feel like your prices are a barrier in your Social Media business and you find yourself feeling like you should drop your prices when someone can’t afford your services, this episode is for you. Today I am going to help you charge your worth and increase your confidence behind your package prices. I give you all of the reminders you need to shift your mindset around charging what your packages are truly worth + a visualisation activity to change your idea around what value really is.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

Welcome back to BO-SS by Bronte! I am back with another season to give you all of the information you need to become a thriving Social Media Manager with a powerful brand. In today’s episode I go over the six mistakes you could be making in your offering suit as a Social Media Manager.❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

Today I take you through how you can increase your pricing so that you are charging more than $500 as a social media manager.

❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS:'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

Today I am joined by Ash Weill to speak about her journey from professional athlete to social media content creator. Ash speaks to the benefits of a personal brand, studying social media at uni pros and cons and how she found a niche perfect for her.

FOLLOW ASH:https://www.instagram.com/sofia_socials_/?hl=en

❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS:'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

Today I take you through the mindset you need to get started as a social media manager. I go through everything you need to know from establishing your brand to creating a high-level experience for your clients.

❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS:'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-courseThis podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com

Today I am joined by Lillie Gilliam to speak about her journey from corporate marketing queen to SMM boss. Lillie speaks about her different roles in the marketing industry and the pros and cons of each before starting her own business as a organic growth specialist.

FOLLOW LILLIE:https://www.instagram.com/lillieisabellastudio/?hl=en

❤️‍🔥 CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/dashacademy__/?hl=en

❤️‍🔥 SOCIAL BOSS // THE ULTIMATE COURSE FOR SOCIAL MEDIA MANAGERS:'Socials Boss' helps current and aspiring social media managers to systemise their setup, build their backend and learn powerful social media strategy so they can build a sustainable, growth driven business, even if they haven’t started their brand yet, to confidently manage a full client portfolio and hit 10k months on repeat (and start living that socials boss lifestyle!)https://www.dashacademy.com.au/socials-boss-course

This podcast is presented by Aligned Creative Studio@‌alignedcreativestudiowww.alignedcreativestudio.com