Creative Courage: The Creative Business Podcast

If LinkedIn still feels like an enigma, this episode is for you. I sit down with Maria Ledenstova in Hyde Park to unpack how she grew 40k+ followers and now gets steady inbound clients and brand opportunities. We break down exactly how she has done it and how you can aply it to your business.  We cover: How to show up authentically without being cringe  What to post and when  The importance of finding purpose And so much more.  If you found this episode useful, please share it with a friend.  Connect with Maria on LinkedIn here: https://www.linkedin.com/in/marialeden/  Work with me 1:1 to grow your creative business here: https://matt-essam.notion.site/A-Private-Invitation-To-Work-With-Me-1-1-3ce1bfbff88681f5b880c4ee39c210cb?source=copy_link

If you are still pitching with your experience and portfolio, you need to listen to this episode. I had a crazy experience the other day. I posted on LinkedIn asking for help writing some case studies, and I was inundated with DM's. What blew my mind was that not a single person led with any value. They all just shared their experience and portfolio.In 2026, this only gets you drowned out in the noise. It won't win high-value clients, and you are probably leaving thousands on the table. Instead, you must lead with value and insight. The right clients have more money than time; they won’t DIY; they’ll pay for someone who’s showing how it’s done. You must give away your best ideas and thinking before you pitch  I break down the exact approach in this episode and what I would have done differently.  PS: If you are looking for help landing higher-value clients, you can apply to work with me here: https://social.mattessam.co.uk/coaching-linkedIn

Do you remember the feeling of sending the proposal and then patiently waiting to see if you won the project? What if you never had to feel like that again, and there was a better way... In this episode, I break down why PDF proposals lose projects and what to do instead. I talk about framing, uncovering the real objections and moving people from "let me think about it" to "When do we start?"  You can also grab a copy of my One Page Sales Framework which has been used by hundreds of creative founders to close more deals and raise prices.Send me a message on LinkedIn and I will send you a copy back

What would it be like if you could eliminate procrastination by improving the relationship with your inner child? Sounds like  a strange concept right? That's exactly what happened to Lucio in this session. This episode pulls back the curtain on a real coaching session. What starts as business stress quickly becomes something deeper: a childhood wound, a lonely 6‑year‑old, and a surprisingly simple way to reconnect that unlocks confidence and better decisions. It’s honest, intimate, and practical. You’ll hear the moment Lucio meets that younger part of himself, the 5‑minute practice he commits to, and how a week later things have already shifted. Stick around; this one feels like a chat with a friend that actually helps.Connect with Lucio on LinkedIn https://www.linkedin.com/in/lucio-di-giacinti/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattessam/ Apply to work with me 1:1: https://social.mattessam.co.uk/coaching

If you’ve ever found yourself choosing the "safe" path over the one you really want to pursue, this episode is for you. I break down why security is actually an illusion and how to avoid falling into the trap.  I've personally found that the energy you bring to what you do, is far more important than what you actually do. When you choose work that lights you up, you’ll find that challenges are just temporary obstacles and opportunities show up in unexpected ways. Consider this episode a gentle nudge to re-examine the choices you’re making: are you chasing security, or are you chasing something that lets you show up fully alive? A small but courageous decision can change everything.I would love to know what you think of this episode. You can connect with me on Instagram @matt_essam or LinkedIn https://www.linkedin.com/in/mattessam/ PS: Next month I'm opening up five spaces to work with me 1:1. If you are interested in finding out more, send me a DM on Instagram or LinkedIn

Imagine feeling like every day is one of your best days. In this episode, I walk you through my “When Life Works” list: a handful of controllable habits and inputs that reliably make your days feel more energized, grounded, and joyful. No long rituals or 5am fads just practical, personal things you can use to see subtle but real shifts in how you feel day to day. Give it a go and see what changes after seven days. If you enjoyed this please share this episode with a friend. Connect with me on LinkedIn here: https://www.linkedin.com/in/mattessam/

Humans are terrible at predicting what will actually make them happy. So how do we avoid wasting years of our life chasing things that won't give us what we are actually looking for. Today I'm breaking down "goal renting", which involves deliberately testing a goal in real life before committing years of sacrifice to it. I walk through my own experiment as well as many other examples. Ultimately closing the the gap between what you think you want and what you actually want.  You'll learn: Why stress-testing a goal beats logically reasoning your way to it How to compress the time between clarity and experience A simple framework for testing big life goals (more free time, relocating, buying property) in weeks instead of years Why the people who already have what you want are your best and most honest source of information How I reward myself along the way to a long-term goal, instead of only at the finish line Whether you're craving more time, eyeing a lifestyle change, or just chasing a goal you've never actually tested, this episode gives you a practical way to find out if it's really what you want. I'm Matt Essam the business coach to creative studio founders and author of The Creative Studio Roadmap. 🎧 Subscribe for weekly episodes on courage, creativity, and building a business (and life) on your own terms.🔗 Connect with me on LinkedIn.

If you’ve ever felt stuck in your business or life and didn’t know why, this episode might be worth a listen. This week I threw thousands of hours of coaching calls into Claude and one common pattern came up...The one thing that keeps most founders stuck is waiting for permission. Most of us know what to do but we have subconscious patterns that keep us stuck, often waiting for permission from someone that isn't even around anymore. These patterns can show up in your pricing, your sales calls and even your positioning. In this episode I explore how to spot the patterns and break them once and for all.  Whose permission are you still waiting for? This episode is a warm invite to look inward, update your script, and get out of your own way so you can do the work you actually want to do.Please hit the subscribe button if you found this useful and share it with a friend.

Are you struggling to make a decision or simply feel overwhelmed with options? In this episode, I discuss my own struggles with decision making and break down four principles that have helped me to make decisions faster. Whether you are at a crossroads or just feel overwhelmed with options, these principles might get you unstuck and making better decisions. If you found the episode valuable, please hit subscribe and share it with a friend.

I'm back with another episode of the Creative Courage Podcast. Today I'm talking about why I closed my business, what freedom means and how to build a financial buffer in your business.  If you enjoyed this episode, make sure you are subscribed and share it with a friend. Connect with me on LinkedIn here: https://www.linkedin.com/in/mattessam/

If you’re like most creative business owners, you’ve probably dabbled with posting on LinkedIn, but you’ve found that even with consistency, no-one pays attention. Sam Browne is an entrepreneur and LinkedIn strategist who has built multiple six-figure businesses and has grown an audience of over 100,000 followers. Sam spent nearly 20 years operating his creative businesses in silence before stepping into the spotlight, sharing his story, and attracting his first 50,000 LinkedIn followers in just a year. And in this episode, we unpack why so many creative founders struggle to get traction on LinkedIn and how to turn your story into something that makes your ideal clients pay attention. If you’ve been posting consistently but haven’t seen results, this will help you understand what’s missing and how to fix it. Covered in this episode: How Sam scaled multiple six-figure businesses. The litmus test for knowing if a business idea is worth pursuing. How Sam grew to 50k LinkedIn followers in a year. The biggest mistakes agency owners are making on LinkedIn. How to write posts that don’t get ignored. Turning your story into content that attracts ideal clients. The 3 types of LinkedIn content and when to use each one. How to sell through your posts without driving people away. Optimising your profile and connection requests to reach more ideal clients and partners. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Sam Browne on LinkedIn - https://www.linkedin.com/in/sam-browne/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

It’s understandable if you feel a bit lost right now. There’s more noise and pressure than ever for business owners. And we try to make the right decisions, but the right path isn’t always obvious. In this episode, I wanted to do something a bit different. This is more of a conversation I wanted to have with you. I share the crossroads that I’ve faced over the last few years in my business and the questions I ask myself to find clarity. If you’ve been feeling stuck or unsure about which direction to take in your life and business, this episode will help you to move forward with intention. Covered in this episode: Why it’s normal to feel lost (especially right now). The crossroads many founders reach in their business. The questions to ask yourself to find clarity. Identifying your skill gaps. Why every business decision comes with trade-offs. How to uncover hidden risks before making a move. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

It might feel like you’re charging the right amount. Your close rate is good. The business is running smoothly. But what if you could charge more without increasing your hours? Most creative business owners wouldn’t say no to that. And there’s a number most creative founders are missing that can easily tell them whether or not they’re undercharging. In this episode, I share what that number is and how you can apply it. If you’re consistently winning work but you feel too busy, or want to find out if you’re leaving money on the table, this is for you. Covered in this episode: The number that tells you if you’re undercharging. What a healthy close rate looks like. Why a high close rate can actually be a red flag. How to make more money without working more hours. Packaging your offer to prevent taking on underpaying clients. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Most creative founders think their business needs them to survive. That if they step away, everything will slow down or fall apart. But what if the opposite is true? In this episode, I’m joined by Kristy Campbell, Founder of Pink Pony Creative. Kristy has built a social media following of hundreds of thousands. But what makes this conversation interesting isn’t just what Kristy has built, it’s how she’s been able to step away from the business and keep it growing. We unpack what happened when Kristy took time away from her business after having a baby and how the business and her following continued to grow without her. We also have a mini coaching session, where I help Kristy uncover some of the hidden patterns and limiting beliefs that hold many creatives back. If you’ve ever felt like your business depends too much on you, or you feel stuck in ways that you can’t quite explain, this episode will help you see what’s really going on. Covered in this episode: Why creative business owners find it so difficult to step away from the delivery. How Kristy’s business continued to grow while she took time off. How to maintain a steady stream of content. What creatives get wrong with social media that limits growth. The strategy behind Kristy growing an audience of over 300k. Why following what other successful businesses are doing doesn’t always work. Identifying the “phantom patterns” influencing your decisions. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Kristy Campbell on LinkedIn - https://www.linkedin.com/in/kristy-campbell-pinkpony/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

As a creative business owner, it can feel like there’s a lack of opportunities out there. Like you’ve exhausted all possibilities, or, people “just aren’t buying at the moment”. But often, the opportunities are there, we’re just not in the right mindset to see them. We’re in ‘scarcity mode’, rather than ‘opportunity mode’. And when we’re in scarcity mode, our brain switches to fight or flight. We make defensive decisions and we stop seeing opportunities that are right in front of us. In this episode, I break down the difference between scarcity mode and opportunity mode, how scarcity damages your sales and creativity and the practical steps you can take to shift your thinking when panic starts creeping in. Because once you learn to recognise it, you’ll start seeing opportunities showing up everywhere. And you’re more likely to land them when they do. Covered in this episode: The difference between “scarcity mode” and “opportunity mode”. Why scarcity thinking leads to bad business decisions. How panic harms creativity. The real reason many creatives stay stuck in a feast and famine cycle. Techniques to pull yourself out of scarcity mode. Why more opportunities exist around you than you think. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again. During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt. This is one of the most fascinating conversations I’ve had on this podcast (back in 2024), so I wanted to share it again for anyone who hasn’t heard it. After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts academy in the Middle East. Seb teaches thousands of kids worldwide while leading a team of 100. Seb has also built several other six-figure businesses and founded a charitable organisation that’s doing incredible things for disadvantaged children globally. Seb shares fundamental principles of courage and resilience that are transformative for creative business owners. If you want to overcome imposter syndrome, develop resilience, and break through the barriers holding their business back, this episode is for you. Covered in this episode: How a near-fatal accident shaped Sebastian’s journey. Why courage is the most critical trait for success and how to get more of it. Practical exercises to overcome fear and replace anxiety with excitement. The impact of a scarcity mindset on creativity and how to break free from it. How to leave your comfort zone without becoming overwhelmed and burnt out. The biggest mistakes leading to fear-based decision-making and how to avoid them. The real indicators of success beyond sales figures. And so much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Warrior Academy - https://www.warrioracademy.co.uk/  The Bates Foundation - https://www.batesfamilyfoundation.org/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Sebastian Bates on LinkedIn - https://www.linkedin.com/in/sebastian-bates-4b70412b/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Your clients are slowly killing your creative business. Not the market. Not the algorithm. I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow. The feast and famine cycle. But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studios that are constantly busy and those that struggle for work comes down to the way they perceive their clients. In this episode, I break down the shifts that separates oversubscribed creative businesses from those scrambling for the next project. If you’re tired of taking on poor-fit projects just to keep cash flowing, and you’d rather build a business where you’re inundated with enquiries, this episode will show you the mindset shifts you need to make. Covered in this episode: Why inconsistent income usually isn’t a marketing problem. The difference between “feast and famine” studios and consistently busy ones. The two major problems your current client dynamic is creating. How to spot a toxic client relationship. When to say no to clients. What it takes to run a business that gets to pick and choose opportunities. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Does business feel a bit slow at the moment? You’ve got the portfolio, but enquiries and referrals aren’t coming in like they used to. And with AI rapidly evolving, a lot of creatives are asking themselves if things are only going to get worse. In this episode, I break down the shift I believe every creative business owner needs to make if they want to stay relevant, profitable and in demand over the next 5–10 years. Most studios aren’t struggling because their work isn’t good enough, they’re struggling because of how they’re positioned. And that positioning is turning them into commodities. I walk you through the “4 Ps of Power Positioning” that will make you irreplaceable. I’ve seen this work for so many creative business owners. So, if business is feeling slow, or you’re earning less than you should be, this is for you. Covered in this episode: Why business feels slow right now. The positioning mistakes struggling studios are making. The ‘4 Ps’ that keep businesses relevant and growing. What AI can’t replace. Myths around niching. How to avoid pricing ceilings. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

You do great work. You have all the case studies and testimonials. But you still feel invisible. This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in. But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention. In this episode, I sit down with Sabrina Stocker, serial entrepreneur, Founder of Two Comma PR and former Apprentice candidate, to unpack what it takes to build visibility and authority as a creative. Sabrina has built a powerful personal brand, spoken on some of the UK’s biggest stages and grown an audience of over 50,000 followers. We explore the strategies and mindset shifts that separate leading authorities from talented but overlooked creatives, and how to position yourself so the right people start coming to you. If you feel undervalued and overlooked, this episode will change the way you think about authority and how to build it. Covered in this episode: The 3 steps to becoming the go-to expert in your industry. Why creatives should pay attention to AEO. How to go from visibility to paying clients. What most creatives get wrong about their offering. How to build relationships and get into the right rooms. How Sabrina has been able to speak on some of the UK’s biggest stages. Operating at a high level as an introvert. Simple ways to gain respect on a sales call. What needs to be in place before seeking PR opportunities. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE Two Comma PR - https://twocommapr.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Sabrina Stocker on LinkedIn - https://www.linkedin.com/in/sabrinastocker/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Most creative founders don’t struggle because their work isn’t good enough. They struggle because the business they’ve built, or the role that they play within that business, isn’t right for them. In this episode, I’m joined by Sam Ramsden, Founder of film production studio, Dojo Films. Sam has been employed in the creative industry, he’s freelanced, and now he’s running an agency. But throughout his journey, Sam has found that success on paper doesn’t automatically mean fulfilment. We dive deep into the shifts that Sam had to make within his business to allow him to do more of the work that he loves, while still scaling. If you’ve ever found yourself losing the creativity that made you start your business in the first place, this conversation is for you. Covered in this episode: How Sam built a film production studio working across 16 countries remotely. Can creativity truly be standardised? How niching can allow a business to be more creative. Choosing the role within your business that’s right for you. Agency vs one-person studio and when each model makes sense. When giving work away for free can make you more money. The “fun, fame, fortune” test to decide which projects to say yes to. What to do if you hate sales but still want to scale. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Dojo Films - https://dojofilms.co.uk/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Sam Ramsden on LinkedIn - https://www.linkedin.com/in/ramsden-sam/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id17215157999 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

“Be authentic.” You hear it all the time in the branding space. But what if authenticity wasn’t actually possible? In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation. We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative industry and a whole lot more. You’re either going to love this conversation, or hate it. And if you’re a James Martin fan, and want to hear him take the p*ss out of me, you’ll probably love it. Covered in this episode: Why “authentic” brands don’t exist. Evidence vs. perception and why you need both. Why followers don’t equal success. What a brand really is. Why creatives get bored more easily than most. The shifts that are happening in the creative industry. Defining your own version of success. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  James Martin on LinkedIn - https://www.linkedin.com/in/james-martin-3b594698  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

You’re probably paying more tax than you need to. And for a lot of creative business owners, that extra tax can become a real burden and slow down growth. In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying. But our conversation goes a lot deeper than tax. Pali is the founder of Strive, which helps entrepreneurs set up businesses in Dubai and he’s also founded and invested in many other businesses over the last 20 years, which has given him a unique perspective on what makes a business thrive. We dive into how to run your business like an entrepreneur and not just a creative, how to spot risk early before things go wrong, and why so many businesses are moving overseas. If you want to keep more of what you earn, build a healthier business and stop wasting money through avoidable mistakes, this episode is for you. Covered in this episode: Why you’re probably paying too much tax and how to fix it. The biggest misconceptions people have about setting up a business in Dubai. How to know if moving your business is worth it. The hidden risks most founders miss when making financial decisions. Why you need more than just a bookkeeper to manage your business finances. How a SWOT analysis can help you avoid upcoming risks and capitalise on your strengths. Why reporting is essential for any business and how to get it right as a creative. Getting feedback from clients and using it to grow your business. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Strive - https://www.strivedubai.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Pali Banwait on LinkedIn - https://www.linkedin.com/in/palibanwait/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Business is hard. With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it. That’s why I tell creative studio owners that the first hire they should make is a virtual assistant. And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage VAs to scale twice as fast. Richard runs Million Dollar Sprint, where he helps small businesses get to a million dollars as well as Sprint VA, a global virtual assistant business with nearly 200 people. If you don’t have a VA yet, this will help you figure out what to look for and where to start. And if you already do, you’ll learn how to stop managing them so closely and get hours back each week. Covered in this episode: Why most creative business owners wait too long to hire a VA. How to find the right VA. The first task you should outsource in your business. The common mistakes that cause outsourcing to fail. Management strategies for those who hate managing people. How to know when a team member isn’t working out. What will separate businesses from the rest in 2026. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Sprint VA - https://sprintva.co/courage  Million Dollar Sprint - https://milliondollarsprint.com/  LinkedIn For Breakfast - https://www.skool.com/linkedin-for-breakfast/about  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Richard Woods on LinkedIn - https://www.linkedin.com/in/richardwoodsofficial/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Should you be creating content? It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients. And yet many creatives I talk to feel stuck when it comes to content. They overthink it. Or they post a couple of times and they decide it’s not for them. But the reality is that most creatives don’t have a content problem. They have a clarity problem. In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than ‘how to get more followers’. We talk about what people are missing when it comes to content, the first mistakes people make, why so much content gets ignored, and what stops people from sticking around. We didn’t agree on everything… which made this one of the most valuable conversations I’ve had in a long time. Covered in this episode: Should every creative business owner be making content? The first content mistakes most people make. How to overcome the internal blockers that stop you posting. What really makes people buy (and what doesn’t). Why there’s more to content than marketing. The missing “thread” in most content. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799  YouTube - https://www.youtube.com/@Matt_Essam

Should you run your business solo? Or is it better to build an agency? It’s a question I hear often from creative business owners. You started your business for more freedom and flexibility. But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job. In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. He built an agency doing £30k months with a full team, but realised he could never truly switch off. So he burnt it down and went all in on his freelance business, where he specialises in helping people build their personal brand. We break down the trade-offs between staying solo and building an agency and how to find real freedom in your business. If you’ve ever felt torn between scaling up and simplifying, this is for you. Covered in this episode: The symptoms you’re building the wrong size business. The ‘freedom trap’ most creatives fall into. How to make a solo business work without doing everything yourself. What people never measure when they talk about freedom. How to structure your business so you can take time off. The one thing more important than client acquisition that most creatives miss. How to build trust and win business without constant outreach. What most LinkedIn content gets wrong. How to know when it’s time to change your business. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Shoaib Ahmed on LinkedIn - https://www.linkedin.com/in/shoaibahmed21  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

If you want 2026 to be a 10/10 year, you don’t need resolutions. And you don’t need SMART goals. In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off). And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my clients to turn vague intentions into measurable results. If you want 2026 to be a year you can look back on and be proud of, this episode will give you the exact framework to make that happen. Covered in this episode: Why goals often fail. How to get clear on what you actually want. Mapping out the exact actions you need to take next year. How to keep yourself from giving up on your goals halfway through the year. Why SMART goals don’t work for most creatives and what to use instead. Why it’s easier to show up for clients than for yourself and how to fix it. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Most creatives see stress and burnout as a time-management problem. Or a team problem. So they hire more people. They implement new systems. But nothing changes. And if you find yourself burning out regularly, you’re probably looking in the wrong place for an answer. Stress can completely break your creativity. And if you’re like me, you probably compare yourself to the Hormozis and Bartletts of the world, wondering why you can’t handle stress and pressure like they can. But what I’ve come to understand is that not all personalities are built to handle stress in the same way. Yet so many of us are modelling our lives and businesses on these serial entrepreneurs who are wired completely differently. In this episode, we dive into why this is dangerous for your business, and how to build a business that works for you. Covered in this episode: Why stress shuts down creativity. How different personalities process pressure and why it matters. Why comparing yourself to other entrepreneurs is burning you out. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Most creative businesses aren’t struggling because they’re not good enough. They’re struggling because they’re invisible. And in a world where AI can produce decent deliverables in seconds, visibility is becoming the difference between the businesses that grow and the ones that get left behind. In this episode, I’m joined by Paul Fernandez, Co-Founder of The Growth Guys and Social Pitch AI. We unpack the truth behind what exactly creative businesses need in order to stay relevant. If you’ve been feeling shift in the creative industry, this conversation will give you the clarity you need to stay one step ahead. Covered in this episode: How to stay relevant with AI replacing creative work. The real reason creative experts are going unnoticed and how to fix it. Why “know, like and trust” isn’t enough anymore. How “unconscious incompetence” silently limits your growth. Will AI replace creative jobs? How to use AI in a way that builds trust instead of eroding it. What creative businesses must offer to clients to survive. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Paul Fernandez on LinkedIn - https://www.linkedin.com/in/paul-a-fernandez/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Are you having fun running your business? I’ve asked myself this question in the past and the answer hasn’t always been yes. A lot of creative business owners hit a point where their business is ‘working’, but it’s boring. And that boredom drains the energy from their business. In this episode, I’m joined by Adam Faulkner. Adam has been running a successful video production agency for over five years, but he reached a point where business became boring, and he knew that something had to change.  Adam changed direction with his business and content and attracted the attention of a talent agent, and when he did, he started opening doors he never expected. We dig into why fun is more than a “nice to have” and how it can become the compass for your business. So, if you’ve been feeling bored, stuck or like you’re playing it too safe with your business, this is for you. Covered in this episode: Why fun might be the most underrated business advantage you’re ignoring. How avoiding being overly strategic can actually help your business. How Adam got picked up by a talent agent. Why authenticity doesn’t need to mean oversharing. The real reason content doesn’t stick. Why ‘showing up consistently’ isn’t enough anymore. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Adam Faulkner on LinkedIn - https://www.linkedin.com/in/adamjfaulkner  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Do you ever feel like something’s missing, despite having a portfolio full of great work? You’re not alone. Chris Goor has filmed some of the world’s biggest moments from the headline stage at Glastonbury to Usain Bolt breaking world records. But behind the camera, something felt off. Chris had built a successful career, but couldn’t shake the feeling that it wasn’t giving him purpose anymore and 12 hour days, 7 days a week were leaving him at breaking point. So Chris decided to experiment and made a shift out of the world he knew, building a personal brand with a following of over 100,000 people, where he helps others find their purpose through content creation. And in this episode, Chris shares how he was able to make the leap and find success. If you ever feel stuck doing work that doesn’t fulfil you, this is for you. Covered in this episode: How to know when it’s time to make a shift. The first steps to moving towards something more purposeful. How to build a following online without chasing trends. Why your LinkedIn posts are being ignored. Overcoming the perfectionism holding creatives back. The key to turning followers into clients that’s often overlooked. How to move away from work that no longer serves you. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Chris Goor on Instagram - https://www.instagram.com/thechrisgoor/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Chris Goor on LinkedIn - https://www.linkedin.com/in/thechrisgoor/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

You want better clients. Clients that pay more, respect your time, and treat you like a partner - not just another supplier. But most founders are making the same mistake every single week that is holding them back from ever attracting those types of clients. And in this episode, I share what that mistake is, and the steps that you need to take to make attracting your dream clients feel easy. Covered in this episode: The mistake most founders make when trying to attract dream clients. How to pinpoint exactly who you should be targeting. How to build trust with clients before the first call. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

In a crowded market, many studios are leaning on awards they’ve won to stand out. Or they find themselves pitching against a dozen other agencies. But Simon Forster decided to do neither of those things with his branding agency, Robot Food,  and has still landed huge global brands like Pepsi, Cadbury and Carlsberg. Not because they’re the biggest. Nor the cheapest. But because they’ve garnered trust and focused on the right things. And in this episode, Simon breaks down the real reasons global brands choose one studio over another and the strategies that creatives need to consider if they want to play at that level. If you want to be the studio that big brands pick, this is for you. Covered in this episode: How to get big corporates to trust you. The hidden factors that matter far more than creative output. How to build a reputation that makes getting corporate clients possible. Why Robot Food doesn’t enter design awards. How to challenge clients and get them better results. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Robot Food - https://www.robot-food.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Simon Forster on LinkedIn - https://www.linkedin.com/in/robotfood/   Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

I’ve lost count of how many rejections I’ve collected in my business and life over the years. From no’s to appearing on podcasts, to no’s from prospects. I imagine you’ve collected a few yourself. And it can hurt. Almost like they’re rejecting YOU. But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life. In this episode, I share the 3-step process I use to reframe rejection and transform it into valuable feedback that helps you get more of what you want. If you find dealing with rejection draining, or that you hold back from ever asking out of fear of rejection, this is for you. Covered in this episode:  Why rejection is required for success. Dealing with rejection (motivation for creatives). How to detach your identity from the outcome so you can keep going after rejection. The question to ask after every rejection to turn it into momentum. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator  CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve. And that’s when the self doubt starts to creep in. But it’s not because your work isn’t good enough. It’s because most portfolios are built with the wrong mindset. I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seriously, because they’re making this one mistake. In this episode, I break down the portfolio mistake that’s quietly costing you opportunities and the 3-step process to fix it. If you feel like your skills deserve higher paying clients than you’re currently attracting, this is for you. Covered in this episode: The biggest mistake creatives make when creating a portfolio. The crucial elements most creatives miss when offering solutions. How to present your work in a way that makes picking you a no-brainer. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

It feels like everywhere you look online, content creators and influencers are telling business owners they need to build a personal brand. But there are thousands of successful businesses without personal brands behind them, so why does everyone talk about personal branding like it’s essential? In this week’s episode, I’m taking you behind the scenes on my own personal branding journey. I recently had with Chris Do (The Futur), where we got into the truth about what personal branding really means and at what point should creatives consider building theirs. I also share insights from another conversation I had with James Martin (Made By James), who had a very different take, that might make you rethink how you see personal branding. If you’ve ever felt conflicted, or unclear about personal branding, this episode will help you find an approach that works for you. Covered in this episode: What is a personal brand? And do creative business owners need one? Where to start with building a personal brand. Why personal brands might not be as ‘authentic’ as they claim. Why people misunderstand personal branding. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Matt’s conversation with Chris Do - https://www.youtube.com/watch?v=TE8qfhD4b8I  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

What if you could attract 6-figure clients, regularly, without any outbound marketing? No outreach. No paid ads. This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business - with no full-time staff and no business development. Alex started out in the audio production industry, before moving into hospitality. And although you might not think of hospitality as a creative industry, Alex is bringing high-value client’s creative visions to life.  In this episode, Alex shares how creatives can over-deliver for clients so their reputation does the work for them. If you want to attract higher-value clients on autopilot, this is for you. Covered in this episode: Building a multiple six-figure business with no outbound marketing. What hospitality can teach creatives about client experience. The impacts of niching and choosing the right clients. How to ensure your clients are sold from the first interaction. How to build relationships that lead to consistent referrals. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Alex Ghalleb on LinkedIn - https://www.linkedin.com/in/alex-ghalleb-13869194/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Do you ever feel like there’s something missing from your life or business? If so, you’re not alone. But what you think is missing might not give you the satisfaction you’re after once you get it. A lot of my clients tell me that they want more clients or they want to reach a certain financial goal. But what they’re chasing is the vehicle, and even once they reach it, they still don’t feel satisfied. In this episode, I share an exercise I walk my clients through to uncover what truly matters. This simple shift helps you get what you want sooner, without the endless chase. Covered in this episode: Why “more clients” or “more revenue” never feels like enough. An exercise to uncover what really matters to you. How to make important decisions more easily. Uncovering your highest priority. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

“We like your work but we’ve decided to go with another agency.” Does this sound familiar? If you’re tired of prospects comparing you with other agencies, you need to hear this week’s episode of the Creative Courage podcast. The most successful creative business owners I’ve worked with have gotten to where they are by differentiating themselves in a way that makes them incomparable. But with 1000s of agencies out there offering similar services, how do we differentiate? I’m going to go over the 4 P’s of positioning - the key elements you need to understand as a creative service provider to differentiate yourself from the competition. Covered in this episode: How to avoid pitching against a dozen other agencies. How to immunise your business from being replaced by an AI solution. Uncovering the unique qualities that make your business stand out. Identify the right niche for your business. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

How often do you stop to think about why things have or haven’t gone well? If you’re like most creative business owners, probably not very often. And the problem with this is that you could be missing the strategies that led to your successes and failures. Meaning it’s harder to repeat the wins and avoid more losses. As we move into the last quarter of the year, I want to help you to achieve any outstanding goals you’ve set before the year ends. I’m going to run you through a process that I do with my clients every 90 days, to discover what is and isn’t working, to give you more clarity and help you keep up the momentum. Covered in this episode:  How to identify what is and isn’t working in your business. Where to shift your focus so you attract more wins. A repeatable process to figure out what you need to do more of. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Do you ever feel like you know what you need to do to drive your business forward, but you end up spending your day doing everything except that thing.So many creative business owners blame a “lack of time” for slow growth. But ‘time’ is rarely the culprit.In this episode, I’m joined by Simon Alexander Ong - keynote speaker, life coach, bestselling author and YouTuber with 170,000 subscribers. Simon and I dive deep into how to re-energize yourself, how to get maximum impact from your day, and the mindset shifts that can turn your biggest goals into reality.  Covered in this episode: Why a lack of time isn’t what’s holding you back. How to cut down your responsibilities and focus on what moves you forward. Productivity hacks you’ve probably never heard of. The ‘gamification hack’ to make challenging goals achievable. How to stack the odds in your favour and become a “luck machine”. Selling with confidence if you get nervous on sales calls. How Simon secured book endorsements from Simon Sinek and Ali Abdaal. How to tell if you’re building the life and business you really want. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Energize (Simon’s Book) - https://simonalexanderong.com/book/ Simon’s Newsletter - https://simonalexanderong.com/shots-of-energy/  Simon on YouTube - https://www.youtube.com/@simonalexandero/videos  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Simon Alexander Ong on LinkedIn - https://www.linkedin.com/in/simonalexanderong/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

Have you ever made a choice that felt right in the moment, only to realise it was the decision from hell? That was me recently. I flew to Amsterdam, dropped $2,000 on a Mindvalley ticket, and instantly started regretting it. Instead of enjoying the experience, I found myself frustrated that I’d wasted the money and beating myself up for not making the most of it. But then something shifted. I was able to reframe the whole trip and turn what felt like a mistake into something valuable. In this episode, I break down how you can do the same, so you can transform bad decisions into powerful lessons. You’ll learn how to make choices that align with your values, so no matter what the outcome looks like, it doesn’t have to come with a side of regret. Covered in this episode: How intuition can turn regret into value. The key to making aligned decisions you won’t regret. Turning sunk costs into valuable experiences. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you feel like you’re undercharging for your work? But you believe that if you raise your rates, you’ll scare prospects off? Or maybe you’ve raised your rates already and you’re getting price objections. Either way, this is for you. In this episode, I break down why pricing isn’t about the number, it’s about how prospects perceive the value you deliver. And I share how to completely change your prospects’ mindset around how much your service is worth, so you can double, triple, or even quadruple your rates without losing business. Covered in this episode: The real reason prospects say no. How to reframe value so a higher price makes sense. Why asking for a prospect’s budget NEVER works. Exactly what to say when a client pushes back on pricing. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

There’s a fundamental shift happening in the creative industry, and it’s changing how we find and attract clients. After a decade of coaching award-winning studio owners, I’ve seen even the most talented creatives struggle to consistently bring in dream clients.  And the reason is because they’re chasing attention instead of building trust. But with AI content flooding the internet, the world is getting noisier. Standing out is harder than ever, and your portfolio alone won’t cut it anymore. In this episode, I share with you the best way of fast-tracking your way to trust with your ideal clients, so you can reliably and predictably grow your studio. Covered in this episode: Why trust, not attention, is your biggest asset. How to shortcut the trust building process. Why content is becoming less valuable in an AI driven world. A proven way to make trust predictable and repeatable. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What would it be like to build a 6-figure business without having any clients? No relying on client outcomes and schedules. No more being treated like an employee. That’s exactly what Greg Preece has done. And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms. Before Greg managed to turn his YouTube channel into a passive income machine, he’d reached a plateau with his earnings. But after a few key shifts, his income has skyrocketed, without having to serve a single client. If you create content, or if you’ve ever considered building a content platform as an additional source of revenue, this episode is essential. Covered in this episode: How Greg was able to walk away from client work and still generate a 6-figure income. The three pillars of successful content creation. How to get more views and attract brand deals on YouTube. Why “good” content isn’t enough anymore. How to find a content niche and stand out. The truth about AI and the future of content creation. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Greg Preece on YouTube - https://www.youtube.com/@GregPreece  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Greg Preece on LinkedIn - https://www.linkedin.com/in/gregpreece/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like you’re not having the kind of impact you want with your business?Like when you reach the end of the year, you look back and ask yourself “did any of it matter?” And even when you have a steady stream of projects and your clients are singing your praises, something still feels off. You’re not alone. And in this episode, I go over what to do when those feelings come up. I recently had a conversation with a past client who’s found success but still feels this sense of unfulfillment and was considering starting a new venture. And there was one thing I told him to do first. If you want to know exactly what to do when you’re feeling unfulfilled in your business, this is for you. Covered in this episode: Why success isn’t always fulfilling. What to do when you don’t feel you’re making the impact you should be. The key skills every entrepreneur needs before launching something new. Why it’s easier than ever to launch new ideas. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799  YouTube - https://www.youtube.com/@Matt_Essam

On the verge of burnout. You’ve just lost a client. A team member is off sick. When it all hits at once, the default reaction is to push through. But what if the answer to fixing your business is the exact opposite? In this episode, I share why the first thing I often tell clients when everything is falling apart is that they need to take a break. Last year, I stepped away for an entire month and came back with more clarity and focus than ever. This year, I did it again.  And nothing broke. Now, I know our businesses are different, but I’ve seen it work time and time again. And in this episode I share exactly what to do to make it possible, so that you can reap the benefits. Covered in this episode: Why stepping away from your business could be exactly what it needs. The 2 key moves you need to make for taking a break to be possible. How to manage your finances in a way that allows you to take a month off while still paying the bills. What to expect when you return (hint: it’s not chaos). If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

When you jump on a call with a prospective client, does it feel more like a job interview? Does it feel like you have to prove yourself to them? Like an order taker rather than a valued partner? What if there was a simple way to turn the conversation on it's head? To go from service provider to interviewer. In this episode, I share a 15-minute clarity call framework that will allow you to take control of the conversation, quickly qualify clients and avoid time-wasters so you can work with people who value what you do and pay you what you’re worth. I’m sharing the exact structure and framework I’ve used (and coached clients through) to transform the sales process without sounding too salesy. Covered in this episode: The exact framework to follow to win more of your ideal clients. The switch that turns you from ‘order taker’ into ‘trusted partner’. How to take control of the sales conversation (without being pushy). Why you should stop sending proposals (and what to do instead). Why client budgets are a myth. How to never get ghosted again. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Download the framework - https://matt-essam.notion.site/Clarity-Call-Framework-and-Script-e8fa45f41ab1482e9ad8dd37ddc05a52?source=copy_link  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

The project deadline is looming. A team member just called in sick. Your computer is playing up. All while the client is constantly chasing you. We’ve all had those weeks where your to-do list is never-ending and everything feels like it’s on fire. And you’re wondering how on earth you’re going to get it all done. I’ve been in this situation myself, and I know what it feels like. That’s why, in this episode, I’m sharing one of the most underrated strategies I’ve used to stay calm under pressure, protect client relationships, and still deliver high-quality work - without burning out. If you ever feel overwhelmed or stretched too thin, this 3-step plan is going to give you the clarity and tools you need to get back on track. Covered in this episode: How to stay calm when the pressure is on. The 3-step system I use to get back on track. How to decide what really matters on your to-do list. How to communicate with clients when deadlines loom. The trick to avoiding burnout while still getting stuff done. Why trying to “do it all” is killing your productivity. A simple mindset shift that instantly reduces overwhelm. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE The ONE Thing (book) - https://www.google.co.uk/books/edition/The_One_Thing/ROoCnwEACAAJ  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever been asked for a discount for your services? Do you ever deal with micromanaging clients who just won’t let you get on and be creative? And do you ever find the scope of a project gets stretched just a little further at every milestone? If so, you’re probably making one of the three pricing mistakes that I’m sharing in this episode. These are the most common mistakes I see creative business owners make. And it’s costing them their time, money and sanity. I’ve worked with clients who, after fixing these mistakes, have managed to double, triple and even 10x their revenue, without doing 10 times the work. If you want to start attracting clients who respect you, value your work and pay you what you deserve, this episode will show you how. Covered in this episode: The three pricing mistakes that many creatives are making. Why you keep attracting the wrong clients. How to raise your prices without losing deals. A mindset shift that will help you stop undercharging. Quick tweaks that can lead to huge wins. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

AI is evolving fast. The creative skills that we once thought were immune to being replaced by AI seem less ‘safe’ every day. And if you’re not willing to adapt, you’ll quickly get left behind. That goes for designers, web developers, audio engineers, and most other creative skillsets. But how can creatives adapt to this inevitability? In this solo episode, I’m digging into the impact AI is already having on creative work, and more importantly, what you can do to stay ahead of it. This episode isn’t to scare you - it’s to help you adapt before it’s too late, so that you can continue getting paid for your creativity for years to come. Covered in this episode: Why AI is threatening creative jobs more than you think. Will AI take over the creative industry? The key mindset shift you need to make now. How to position yourself so you can’t be replaced by an AI tool. What you need to start doing today to protect your business. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like you’re building a business based on someone else’s blueprint rather than what feels authentic to you? Following strategies that don’t quite sit right. Building relationships that just feel… off. Pushing yourself down a path that looks good on paper, but feels heavy and draining. If this sounds familiar, you probably need to reconnect with your intuition. In this episode, I’m joined by leadership coach Liza Leiss, and we’re diving into how to reconnect with your intuition and build a business that actually feels good to run - while still achieving your goals. Liza has an MBA and has helped hundreds of founders scale without burning out, and she shares practical strategies to help you get back on your own path and move forward with clarity. Covered in this episode: Why so many creative business owners ignore their intuition and the hidden costs this has. How to spot the symptoms of building a business that’s out of alignment. What really creates fulfillment in your life. The mindset shift that will help you stop overthinking and start trusting yourself again. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Liza Leiss - https://lizaleiss.com/  Liza on Instagram - https://www.instagram.com/liza.leiss/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Liza Leiss on LinkedIn - https://www.linkedin.com/in/liza-marie-leiss-90b00014b/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

You know what you need to do to grow your business, but something’s holding you back from taking action. Maybe it’s fear of how people will react... Maybe it’s the voice in your head that tells you you're not good enough. In this episode, you might just learn how to break through these invisible barriers. I sit down with my friend and Coach Adil Hussain who shares a powerful story that allowed him to stop people pleasing, push through fear and start leading his life and business with confidence. Covered in this episode: The real reason most people stay stuck. The formula for building true confidence. How to double your prices. The power of archetypes and understanding yourself better. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Adil Hussain on LinkedIn - https://www.linkedin.com/in/adilhussain001/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

I know what it’s like to feel trapped in your business. You’re desperate for a holiday, but you know that things will fall apart if you take more than a couple of days away. The team can’t match the level of quality your clients expect. Operations become chaotic. And you tell yourself it’d be easier to keep handling it on your own. But this isn’t sustainable. It leads to burnout, and makes scaling much harder. That’s why, in this episode, I’m sharing 3 key principles that will help you remove yourself from the day-to-day without your business breaking. So you can focus on the work you want to do and take time off without stress. Covered in this episode: Why so many creatives feel stuck in their business. How to ensure your team matches the level of quality you expect. The 3 principles to free yourself from day-to-day operations. How to stop micromanaging and still get results. How to grow your business without creating more stress in your life. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Losing a project to a competitor can be gutting. You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else. I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client would choose us over other studios. I was assuming clients only cared about the work. But I was wrong. And in this episode, I’m sharing what really matters when it comes to winning clients. It’s a strategy I call ‘The River of Life’, and it’s going to help you cut through the noise, make the competition irrelevant, and charge what you’re really worth. Covered in this episode:- What clients actually care about when choosing who to work with.- Why your skills alone won’t win 6-figure projects.- How to position yourself as uniquely fitted to solve your ideal client’s problems.- How one creative business owner quadrupled his revenue with this approach.- And more… PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you tired of getting to the end of the month and finding that there’s no money left? If you aren’t making the level of profit you want to in your business, this episode is for you. I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity. If you’re tired of working hard and still feeling like you’re underpaid for your talent, this is a must-listen. We dig into the practical numbers, the mindset shifts, and the systems you need to get clear on what your business actually earns - and how to earn more. Covered in this episode: The biggest pricing mistakes creatives make. The 3 levers every agency owner needs to understand to boost their profit. Why most creatives are underpricing (and how to fix it). The exact profit margins you should be aiming for. Why a lack of clients isn’t always the cause of low profits - and what the real issue is. How to balance profitability with freedom and creativity. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Free Toolkit - https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  Parakeeto Foundation Course- https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  Model Beta - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  YouTube - https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw  Blog - https://parakeeto.com/blog/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Marcel Petitpas on LinkedIn - https://www.linkedin.com/in/marcelpetitpas/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

How do you find new clients when things go quiet? Ask for referrals? Send cold emails or DM's? Post content on social? All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients. Most people create content that attracts peers not prospects. They get likes and comments not projects. It can feel frustrating and demoralising. It makes you want to give up. That’s why I’m unpacking what makes the difference between content that flops and content that wins 6-figure deals. Once you understand the 3 simple concepts that I share, you’ll be able to create content that pulls in ideal clients on autopilot. Covered in this episode: How to create content lands five and six figure deals. How to get your ideal clients to practically write your content for you. Why you might not be getting recognition for your work and how to fix that. How to position yourself as the go-to expert with your content. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you building your dream business or someone else's? Are you doing the things YOU need in order to be successful or what someone else has told you to do? It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough. They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines. Maybe they get up at 5am and have a crazy morning routine. Is that you though? Is that what you really want? I think we are missing an important concept. We aren't comparing apples with apples. It's a powerful idea that doesn't get spoken about enough. I just spent 20 minutes unpacking it in my latest podcast episode and it might be the difference between you feeling inferior and feeling content. There’s no one-size-fits-all when it comes to entrepreneurship. And if you want to achieve the life and business you set out to, this episode is going to help clarify whether or not you’re on the right path - and how to get back on track. Covered in this episode: What your personality type says about the kind of business you should run… …and how to figure out what your personality type is. The hidden cost of building a business that you aren’t in alignment with. Understanding what success looks like for you. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799  YouTube - https://www.youtube.com/@Matt_Essam

How much of your week was spent working within your genius zone?  And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation.  We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fraction of the cost of hiring a new team member.  I guarantee this episode will have something for you, and will allow you to do less of the work you hate doing so you can grow your business faster without burning out In this episode, we cover: How to scale your creative business without hiring more people. Identifying what you can automate in your business today. Using AI to create a steady stream of content ideas targeted to your ideal client. How to automate your sales process without losing the personal touch. Streamlining onboarding to improve client experience. The exact tools to use and how to set them up. What the future of the creative agency looks like. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Grantbot - https://www.grantbot.co/  Try Call To Content - https://www.grantbot.co/call-to-content  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Grant Hushek on LinkedIn/social - https://www.linkedin.com/in/grant-hushek/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What if your next six figure deal was right in front of you? What if you don't need more leads, you need to get better at finding the opportunities in your existing network? This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together. Before that, his branding agency was ticking along, but the spark wasn't there. His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the needle. Instead of looking for new opportunities, we focused on what already existed within his network. In this week’s episode of the Creative Courage podcast, Daniel shares behind the scenes of his coaching journey and explains how he landed a multiple six figure deal from an existing client. If you want to learn how to close more 6-figure deals and find more opportunities within your existing network, this episode is for you. In this episode, we cover: The mindset shift that helped Daniel break out of a business rut. How to uncover hidden opportunities within your existing network. The secrets to boosting revenue without working longer hours. The key to staying motivated and knowing when to make a change in your business. Why you need a mentor and how to find the right one. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  CSTMR - https://www.cstmr.com Daniel Ocock - https://www.danielocock.com  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Daniel Ocock on LinkedIn - https://www.linkedin.com/in/danielocock/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What do you do when your biggest client walks away and they’re the only one keeping the lights on? This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients. Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up. In this episode, Sergey shares the exact mindset shifts and sales strategies that helped him: Win multiple six figure deals using Upwork Lead sales calls that put you ahead of lower-cost competition. Spot red flags from prospects before it’s too late. Keep an abundance mindset - even when cash flow is tight. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Sergey Pantileev on LinkedIn - https://www.linkedin.com/in/sergeypantileev/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

How well do you know the numbers in your business? If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your growth. In this episode, I’m joined by Rayhaan Moughal, Founder of Sidekick Accounting - a specialist firm helping creative and marketing agency owners take control of their finances, create more freedom, and build a business that’s both profitable and sustainable. If you want more freedom, clarity, and confidence when it comes to money, this episode is essential. Covered in this episode: The most common financial mistakes creative business owners make. What profit margin you should be aiming for. How to manage financial risk as a business owner. Why your first accountant/bookkeeper shouldn’t necessarily be your last. What you need to do to start reducing your tax bill this year and stop bleeding cash. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Sidekick Accounting - www.sidekickaccounting.co.uk Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Rayhann Moughal on LinkedIn - https://uk.linkedin.com/in/rayhaanmoughalRayhann on Instagram - https://www.instagram.com/rayhaanmoughal/Rayhann on YouTube - https://www.youtube.com/channel/UCbkeVd8URp-KT4mkiWO92eA Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work. Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want? In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial planning. Catherine is an Amazon best-selling author, host of a podcast with over half a million downloads, and someone who understands first-hand how money mindset can make or break a business. If you’re struggling to raise your prices and feel confident about what you charge, this episode is for you. In this episode, we cover: Why so many creative business owners struggle with money. Why our relationship with money is so important. How to unlearn the money beliefs that are keeping you stuck. The science behind money psychology and how it impacts your business. What’s really stopping you from charging more. The "identity gap" - why seeing yourself as the business is limiting your growth A simple exercise to uncover your relationship with money and start changing it today. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Catherin’s Podcast, ‘It’s Not About The Money’ - https://catherinemorgan.com/podcast/ Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Catherine Morgan on LinkedIn - https://www.linkedin.com/in/catherine-morgan/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow. The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back. Covered in this episode: The real reason you're not closing more deals. Why so many creatives feel "anti-sales" and how to get past this belief. The mindset shift that will help you show up to sales calls authentically. How to stay in control when pitching your services. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential. NO Saying no doesn’t come easy to most creative business owners. In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you. In this episode, you’ll learn: Why saying no to big opportunities can help you grow your business. The ‘If, When, Then’ paradox and how it keeps you stuck. How to stick to boundaries without feeling guilty. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Let’s talk about money. I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money. If you’re struggling to attract the income you want, it may come down to the way you think about money. In this episode, I break down some of the most common limiting beliefs around money and share practical ways to shift your mindset and increase your income - without adding more stress. Covered in this episode: The hidden ways your mindset around money is keeping you from earning more. How money can allow you to do more impactful work. Why making more money doesn’t have to mean more hours and stress. How to 10x your prices without 10x the skill. The decisions that separate struggling creatives from those who thrive. Exercises to help you shift your relationship with money today. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed. In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’. After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly on their creative skillset. But once you’ve reached the top 10% in your industry, skill alone won’t get you into the top 1%. If attracting dream clients feels harder than ever, if you’re questioning your value, or if your business still relies too much on you, this episode will reveal the three key shifts you need to make. Covered in this episode: Why being exceptional at what you do is no longer enough. The common mistake that keeps talented creatives stuck. The shift that separates the top 1% agencies from everyone else. The three areas you need to focus on to break through The Talent Limit. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to. Your surroundings might be the cause of all of these problems. In this episode, I’m sharing a powerful idea that completely changed how I think about business, success and myself - that who you surround yourself with and where you spend your time has a huge impact on you and your business. This idea is one of the key drivers that initially grew my business to six figures. Not everyone has the resources to travel the world, but you don’t need to. There are simple, practical ways to shift your environment and create the space needed for growth - and I share them in this episode. In this episode, we cover: The hidden ways your surroundings impact your business growth. How to identify the environmental factors holding you back. Simple changes you can make to spark creativity and build momentum. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Many creative business owners get stuck for the same reason… They’re focusing on too many things at once. But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle. Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel Priestley. I saw first hand what separates those who scale effortlessly from those who stay stuck. If you feel stuck in your business and unsure where to place your focus, this episode will give you the clarity you need to break through. In this episode, we’ll cover: Why using too many strategies is killing your progress. How to figure out what ONE thing to focus on. The question to ask yourself to unlock clarity. The secret to crafting an irresistible offer that attracts more clients and doesn’t feel like work. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right? You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side. In this episode, I’m sharing three powerful strategies to push through those tough times and come out even stronger. These are strategies that I’ve used myself, and my clients have seen serious results from. You don’t have to keep feeling like this, and with these three strategies, you’ll be able to guide yourself out of this funk whenever that feeling comes up. Covered in this episode: Why we lose motivation for our business and how to get it back. How to reframe the negative stories we tell ourselves that hold us back. The questions to ask yourself every week to shift your focus to the positive. How to control what you focus on to stay driven. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8Ljvt  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out. But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand. This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs position themselves as the go-to authority in their space. And in this episode, Freddie shares the strategies he uses with his clients to help them build a personal brand that does the selling for them. If you want to cut your sales cycle in half, effortlessly attract high-value clients and stand out in a crowded market, this episode is for you. Covered in this episode: Why it’s become so essential for creative business owners to build trust with their audience. How to build a personal brand even if you don’t think your story is worth telling. How to capitalise on LinkedIn before it’s too late. Telling your origin story in a way that positions you as an authority without bragging. Why customer acquisition is getting harder - and how to fix it for your business. The key to attracting top talent and opportunities. A powerful exercise to uncover your unique story. Freddie’s incredible journey that led him to leaving a prestigious corporate career track for a life of entrepreneurship. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  The Healthy Entrepreneur-  https://thehealthyentrepreneurclub.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Freddie Pullen on LinkedIn - https://www.linkedin.com/in/freddie-pullen/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

How much white space do you have in your diary? If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their business. In this episode, I share the exact strategy you can use so that you can get the time back to work on your business instead of in it, and grow a business that serves you. Covered in this episode: Why creative business owners should avoid a full calendar. How to get back one day a week without breaking your business. The exact formula to work out how many calls and projects you need to grow your business sustainably. The key to building a business that serves you. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you tired of working endless hours with little reward to show for it? In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business. Now, he coaches creatives to break free from outdated models and challenge limiting beliefs so they can charge what they’re worth, and build businesses they truly love. This episode is packed with actionable insights to help you stop trading your time for money and take your agency to the next level. Covered in this episode: How to avoid burnout as an agency owner. Why productising your services is essential to scaling sustainably. The massive opportunities agency owners are missing by not productising their offering. The 3 principles of productisation and how to apply it to your business. The questions you need to ask all your clients if you want to raise your prices. How to stay creative while building a profitable business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.   LEARN MORE  Get Robin’s book for free - www.fearless.biz/tys  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What does it take to build a thriving, scalable business whilst only working with your dream clients? After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself. Josh is able to work on projects he’s passionate about, has scaled his business while staying true to his values, and has mastered the art of attracting high-value clients who are willing to pay premium prices. And if you want to do the same with your business, this episode is for you. Covered in this episode:  How to get the attention of your ideal clients. Finding a niche you’re obsessed with and why it matters. Freelancers vs. employees for an agency. Why price is no longer an objection to Josh. How to become incomparable to your competitors. When should you fire a client and how to get the courage to do so. How to deliver value to your prospects before even speaking to them. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Josh Gudgeon on YouTube - https://www.youtube.com/c/JoshGudgeon/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Josh Gudgeon on LinkedIn - https://www.linkedin.com/in/josh-gudgeon/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick. In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot. Forget spending endless hours creating content and doing cold outreach. This strategy has been one of the biggest growth levers in my business, and in many of my clients’. One of whom used this strategy to attract 40 signups to her online workshop. And in this episode, you’ll discover how to get similar results. If you’re looking to scale your business faster, this episode will change the way you think about lead gen. Covered in this episode: How to attract your ideal clients on autopilot using The Partnership Playbook. How to form relationships with influential people. The three types of partnerships you can start building today. Practical examples of how my clients and I have scaled lead flow using this strategy. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.   LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Will Smith, Jay Shetty, Red Bull and Vice are just some of the names that Tim Fare-Matthews has landed for his video production agency. In this episode, Tim shares a peak behind the scenes of exactly how he has achieved this. If you’re struggling to win over corporates, raise your rates and run your business while producing exceptional results for clients, this episode is for you. Whether you run a video production agency, animation studio or graphic design studio, these are the key foundational principles for running your business and landing better clients. Covered in this episode: Secrets to landing higher-paying clients and getting consistent referrals. Essentials for surviving as a creative you may not have thought of. Tips for winning agency clients and how to keep them happy. What big brands are really looking for in a creative professional. How will AI affect the creative industry and how to prepare for it. Balancing delivering an exceptional service and running a sustainable business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Financially Free Filmmaker - https://www.financiallyfreefilmmaker.com/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Timothy Fare-Matthews on LinkedIn - https://www.linkedin.com/in/timfmatthews/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Did you achieve your New Year’s resolutions last year? If you’re like most people, probably not, as stats show that 80% of people fail their resolutions by February. New Year’s resolutions often set us up for failure, but if you’re looking for transformation in your life and business in 2025, there’s a better way. In this episode, I share a strategy that you can use to give you a far better chance of reaching your goals. You’ll discover the 3-step process I use to avoid repeating past mistakes and set meaningful, achievable goals for the year ahead. Covered in this episode: Why New Year's resolutions don’t work. What to do instead to get better results. Uncovering what worked and what didn’t in 2024. How to build on the successes and avoid repeating past mistakes. How to achieve more in 2025 without burning out. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’ve been running your business for a while, deep down, you probably know what you need to do to grow faster and make more money. Over the past decade, I’ve coached some of the world’s leading creatives, and often they’re coming to me for permission, rather than answers. They know they shouldn’t have taken on that client or hired that team member. So what stops them from trusting their intuition? Fear. Their intuition is trying to steer them in the right direction, but fear and other external factors are holding them back. In this episode, I’m diving deep into the power of intuition, why it’s crucial for creative business owners, and how to start trusting yourself so you can make better decisions. If you ever struggle to take the steps you know are right for your business, this episode is for you. In this episode, we cover: What intuition is and why it’s so vital for decision-making in your business. The reasons people ignore their intuition. Why it’s so difficult to say no to opportunities that aren’t right for us. How to find the courage to trust yourself. The emotional patterns keeping you stuck and how to break free from them. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator Don’t Trust Your Gut book - https://www.amazon.co.uk/Dont-Trust-Your-Gut-Really/dp/0062880918 CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Does your business feel like more of a prison than a passion? That somewhere along the line, it’s drifted off course from the business you envisioned? In this episode, I’m joined by Dan Bolton, a business coach I paid £10k a month to learn from. It's the most I've ever invested in coaching and I wanted to gift you the experience of hearing some of Dan's lessons as he evolved from youth pastor to multiple 7-figure agency owner. This conversation isn't really about number though (I just mentioned them to sound impressive). It's really a practical guide for anyone that feels stuck or out of sync with their business. Dan shares a ton of insight on how to identify the hidden problems in your business, make bold but necessary changes, and redefine success in a way that aligns with you. In this episode, we cover: How to know when your business is out of alignment. What to do if you’re running a business you don’t love anymore. When to scale and when to pull back What you need to fix before you can fix your business. The blockers that keep creatives from earning more money. Why it’s essential to turn down some seemingly good opportunities. And so much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.  LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Dan Bolton on Instagram - https://www.instagram.com/bolton/ Dan Bolton on YouTube - https://www.youtube.com/channel/UCtscWUoZcVzlOT-76DxMqyA Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again. During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt. After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts academy in the Middle East. Seb teaches thousands of kids worldwide while leading a team of 100. Seb has also built several other six-figure businesses and founded a charitable organisation that’s doing incredible things for disadvantaged children globally. This is one of the most fascinating conversations I’ve had in a long time. Seb shares fundamental principles of courage and resilience that are transformative for creative business owners. If you want to overcome imposter syndrome, develop resilience, and break through the barriers holding their business back, this episode is for you. Covered in this episode: How a near-fatal accident shaped Sebastian’s journey. Why courage is the most critical trait for success and how to get more of it. Practical exercises to overcome fear and replace anxiety with excitement. The impact of a scarcity mindset on creativity and how to break free from it. How to leave your comfort zone without becoming overwhelmed and burnt out. The biggest mistakes leading to fear-based decision-making and how to avoid them. The real indicators of success beyond sales figures. And so much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Warrior Academy - https://www.warrioracademy.co.uk/  The Bates Foundation - https://www.batesfamilyfoundation.org/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Sebastian Bates on LinkedIn - https://www.linkedin.com/in/sebastian-bates-4b70412b/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Not all clients are created equal. When I used to run my web design and marketing agency, I would work with just about any client who had the budget. But after working with them, some clients would make amazing leaps which would transform their businesses, and some got no results at all. So, what was the difference?  And if you can deliver the exact same service to two different clients and get paid the same, why does it matter what they do with what you’ve created for them after? If you take on too many clients who aren’t getting the results they set out to get, I guarantee you that it’ll come back to bite you in the form of a damaged reputation, and a lack of growth. In this episode, I’m going to share a strategy that will help you to understand exactly what kinds of clients you should be taking on. The kinds of clients that will value what you do, achieve the results they were after and ultimately elevate your brand recognition, so you can grow your business faster and take on higher paying clients. You’ll learn how to qualify leads beyond just their budget and discover why saying no to misaligned clients (even high-paying ones) can protect your business in the long run. In this episode, we cover: Why some clients thrive after you’ve worked with them and others don’t. Why working with the wrong clients can harm your business (even if they have a big budget). How to spot the attributes that determine ‘perfect fit’ clients. How aligning with the right clients builds your brand’s reputation in the market. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE The One Page Sales Framework - https://resources.mattessam.co.uk/salesframework  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Most creative business owners are measuring success the wrong way. It’s easy to get caught up in only measuring tangible outputs like how much revenue you’ve taken each month or how your team is performing. But what happens when you spend hours and hours on business development and those results don’t immediately show up? Does that mean you haven’t been successful? This fixation on the outputs is causing many creative business owners to feel stuck and demotivated because they’re overlooking the real indicators of success. The hidden indicators that, with consistency, would bring them inevitable results. In this episode, I’m going to help you to reframe how you view success. You’ll learn how to spot hidden signs of progress, so you can stay motivated and keep growing your business - even when the big wins don’t show up immediately. Covered in this episode: Why focusing solely on the tangible outputs can stall growth. How to identify and celebrate the ‘invisible’ success indicators. The key inputs you need to focus on to make reaching your targets inevitable. How consistency and celebrating small wins can transform your business. Why many creative business owners are taking their foot off the accelerator too quickly and missing out on success. Real-life examples of how inputs have led to major breakthroughs for my clients. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam

What would it be like if you could grow your creative business without having to find new clients? That’s exactly what the ‘realignment process’ can do for you. In this episode, I’m breaking down the powerful strategy I've been using with my coaching clients to raise prices and increase profits without signing any new business. Most creative agencies rely on repeat clients, but the stream of work can be inconsistent and it makes increasing prices difficult. By using the realignment strategy, you’ll be able to consistently deliver value, position yourself as an expert (not just a worker), and strengthen your client relationships, while breaking free from legacy pricing. If you’re not regularly realigning with your clients, relationships can easily fall out of sync. And if you’re like most creatives, most of your conversations with clients happen over email and are focused purely on projects. But if you want to unlock hidden opportunities and keep clients coming back, realignment is essential. Covered in this episode: How realigning with your clients is essential to growing your creative business. How to pitch the idea of realignment calls to clients so that they’re excited to be involved. Structuring the four elements of a realignment call. How to deliver value that positions you as an essential partner, not just a 'nice to have'. Ways of getting valuable feedback and uncovering new opportunities during realignment conversations. Why giving away your best ideas for free can actually drive more business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Realignment Process free guide - https://doc.clickup.com/9016164712/d/h/8cpfgb8-12016/d5b6344464a29c7 Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What season of business are you currently in? This is one of the most important questions you can ask yourself as a creative studio owner. I used to believe that there were good times and bad times in business, but what I came to realise is that these are just ‘seasons’. And like the seasons in nature, by understanding them and preparing for their arrival, you can weather the worst storms and benefit the most when the sun is shining. In this week’s episode of the Creative Courage podcast, I unpack the four seasons of business, and how each one impacts your projects, clients, and mindset. Knowing which season you’re in can reshape how you make business decisions and help you to avoid frustration and burnout. If you ever find yourself stuck as to where you should be putting your priorities, or your business tends to rapidly switch from ‘way too busy’, to ‘desperate for work’, this episode is for you. Covered in this episode:  What are the four seasons of business and which one are you in? How to avoid the cycle of burnout that traps many creative business owners. Why limiting your capacity can actually be a benefit to your business. How to avoid panic mode when the leads dry up. Why marketing is a year-round priority - even when you’re fully booked. When is the right time to seek outside support? How taking time to celebrate wins can fuel growth. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE Apply to work with Matt - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever felt so overwhelmed by your business that it feels like you’re on the brink of collapse? That’s exactly what Kai Cheng was going through after leaving a job at one of Taiwan’s top video agencies to start his own business.  Two years ago, Kai was taken to hospital because he thought he was dying. What was really happening was that he was experiencing panic attacks due to the extreme stress of running his own business alongside starting a family. Since then, Kai has gone from barely surviving to thriving, and in this episode, he shares the three strategies that allowed him to win huge clients like Bentley, stand out from his competitors and generate hundreds of inbound leads. For Kai, it was crucial to create a business that not only supported his family but also allowed him to do more meaningful, impactful work. After sending out thousands of cold messages and getting no response, though, Kai realised that something had to change. This episode is filled with actionable strategies that will help you to grow your creative business faster and more sustainably, so that you can find more fulfilment in your work while avoiding burnout. Covered in this episode:  Three strategies to take your business to the next level, while giving you more free time. How to position yourself to stand out in a crowded market. The crucial mindset shifts that transformed Kai’s business. The cold outreach technique that allowed Kai to secure Bentley as a client. How to use tools like ScoreApp effectively to generate hundreds of inbound leads. How to create a compounding pipeline that fills your sales funnel on autopilot. A strategy for creating irresistible ads targeted to your ideal clients. How to present your services as essential, rather than a ‘nice to have’. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE Apply to work with Matt - https://www.mattessam.co.uk/creative-life-accelerator ScoreApp - https://scoreapp.com/  CONNECT  Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Would you love to work on more impactful projects, but the day-to-day running of your business gets in the way? Cey Sesiguzel was in the same boat, running a successful video production agency while eager to produce the documentary he’d dreamed of making. Five years later, Cey’s film is days away from its release in cinemas nationwide - and his agency's turnover doubled in just 12 months whilst creating his film. In this episode, Cey shares his journey of achieving his creative dream, without sacrificing his business. Cey opens up about overcoming the obstacles that stood in his way, and how he managed to raise a large amount of funding off the back of a single piece of content. As Cey was a past client of mine, I got goosebumps several times throughout this episode. Cey’s story of making his passion project a reality is an inspiration and for creatives looking to do more impactful work, I know you’re going to get a huge amount of value from it.  If you’ve ever found yourself stuck between growing your business and pursuing something bigger, this episode will show you how it’s possible to achieve both. Covered in this episode:  How to get started on your passion project while growing your business. The strategies that helped Cey’s business grow while producing a feature film. How Cey was able to raise investment from his network and existing clients. The steps to getting a personal project off the ground and into cinemas. How to rethink money in a way that fuels your creativity and impact. The connection between sales, funding, and turning your creative vision into reality. A much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  The Divided Island - https://www.thedividedisland.com   Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Cey Sesiguzel - https://www.linkedin.com/in/cey-sesiguzel-a88b9b22/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’re like most creative agency owners, chances are most of your work comes through word of mouth and referrals. And that’s not necessarily a problem - referrals can be one of the best lead generators. But what I’ve discovered is that most people don’t have a referral strategy, leading to inconsistent results and a lack of control over the flow of projects. In this episode, I’m sharing an underrated strategy that can transform the way you win projects, giving you a steady stream of inbound inquiries without that uncomfortable feeling that you’re ‘begging’ people for work. We’ve implemented this strategy with our clients and it’s led to them paying for an entire year of coaching within 30 days of joining. And this can work for past clients and those you never ended up working with, too. I share the exact questions to ask that allows you to give more value, rather than take it and create a consistent referral machine. If you want to take back control of your project pipeline and become known in your network for delivering value, this episode is for you. Covered in this episode: How to build a referral strategy that gives you control over your lead flow. Flipping the referral process so you’re giving, rather than ‘begging’. The questions you should be asking to generate more consistent referrals. How to demonstrate your value and keep clients coming back for more. How to position yourself as the go-to expert in your network. And more... If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you struggling to scale your business, without working longer hours? Are you feeling burnt out and unfulfilled, even though from the outside, your business looks like it’s thriving? That’s exactly where I was years ago - snowboarding in Canada, living the digital nomad lifestyle. I had friends messaging me, congratulating me on living the dream - but beneath the surface, it was a different story. I wasn’t happy. I was working with the wrong kinds of clients, feeling overwhelmed, and constantly stressed about money. But this all changed when the loss of a family friend forced me to rethink everything. I spent months reflecting on my business and what wasn’t working. I invested almost all the money I had in mentorship from some of the most successful entrepreneurs out there, hoping to understand what they were doing differently. And it quickly became clear. In this episode, I share the game-changing lessons I learned to help you build a business that doesn’t just pay the bills but allows you to thrive and do more of the work that fulfils you. Covered in this episode: How to stop trading time for money and build something that scales without you. The three things that move the needle when it comes to doing more work that makes a positive impact and leave you feeling fulfilled. How to position yourself as a partner so clients stop asking for discounts and start respecting your true value. How to sell your services in a way that can double a prospect’s budget in one conversation. The key to standing out in an oversaturated market. How to make sure you're actually implementing your ideas. Real-world case studies of creative business owners who have transformed their businesses and lives with these strategies. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Case studies - https://www.mattessam.co.uk/success-stories  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you using design thinking in your business? If not, you’re missing out on a powerful tool that can help you land better clients with bigger budgets. In this episode, I’m joined by Matt Anderson, a design consultant with over 20 years experience in operational roles within some of the world’s largest corporates such as Virgin Mobile Australia. Many creatives struggle with the operational and logistical side of business. By leveraging design thinking, creatives can communicate the value of design more effectively, win higher-value clients, and ensure they’re addressing the real issues that people are facing. Matt shares actionable strategies to help you position yourself as a trusted partner to potential clients, and better communicate the value of what you do. If you even find approaching and communicating with corporate clients a challenge, you won't want to miss this episode. Covered in this episode:  What is design thinking and how you use it to grow your business. The keys to getting a foot in the door with big corporates. How to communicate the value of creative services to corporate clients. How to get clients to share their real challenges so you can offer the solutions that align with their needs. Building closer relationships with clients without them dictating the process. How to challenge clients’ assumptions without coming across as pushy And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Think Startup - https://www.thinkstartup.com.au/  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Anderson on LinkedIn - https://www.linkedin.com/in/mattandersonaus/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’re like most creatives, sales probably isn’t your favourite part of running your business. But what if you could change the way you think about sales - and the results you get? In this episode, I break down The 10 Commandments of Sales - key principles that have helped my clients close more deals and land higher-value projects, even if they haven’t had any formal sales training. These are fundamental principles that you can refer back to before any sales conversation that will make you feel more confident and get you better results. From how to get clients selling themselves to you, to making sure you never get ghosted again, this episode is packed with actionable strategies to make sales feel lighter, more effective, and even enjoyable. Covered in this episode: 10 fundamental principles that you should take into every sales conversation. How to motivate prospects to get them excited to work with you. How to keep prospects from ghosting you after a sales conversation. Handling objections and getting value out of the “nos”. Identifying whether or not a prospect is a good fit. Why budget doesn’t matter and what you should be qualifying leads on instead. The exact questions to ask that make sales feel easier, without feeling pushy. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-acceleratorCONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Would you believe me if I told you that with the right networking strategy, you could double your business in just 90 days? In this episode, I break down a strategy that will make networking easier and more effective, without feeling pushy or ‘salesy’.  But if networking events make you feel uncomfortable, you're not alone. Networking can open doors to valuable opportunities, but the pressure to make a flawless first impression and always be “on” can feel overwhelming - especially if, like many creatives, you identify as an introvert. It doesn’t have to be this way, though. We’re going to take a deep dive into how to present yourself and your business to others in a way that doesn’t feel canned. I share the questions to ask - and the ones to avoid - that get people to open up and share valuable information they haven’t shared with anyone else. And I give you my follow-up script that gets responses and ensures you continue building those relationships with your ideal clients. If you struggle with presenting yourself and winning clients at networking events, this episode is for you. Covered in this episode: The 2 biggest mistakes people make at networking events and how you can avoid them. How to introduce yourself in a way that feels natural How to get people to remember you for the right reasons. The phrases and tactics you can use to become the most magnetic person in the room. Questions to ask that will help you identify the most valuable opportunities - and the questions to avoid. The follow-up script that turns prospects into clients. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Agencies are notoriously difficult to grow. They’re often started by a creative who loves what they do but soon finds themselves running a team without the necessary business skills. In this episode, I’m joined by Jonathan Leafe, who sold his multiple seven-figure agency and now helps others do the same. Jonathan shares his expertise on what it takes to grow a profitable creative business and scale it into a saleable asset.  If you’re running a small agency and you’re unsure if scaling is the right move, this episode is for you. Jonathan and I dive deep into the stages of agency growth - from one-man-band to creating a thriving lifestyle business that’s fun and profitable. This episode will give you the clarity around the next steps to take to build a business that’s right for you. Covered in this episode: Is growing an agency right for you? Or should you stay where you are? The secrets to building a multiple seven-figure agency. The fear of growing beyond 13 people and how to break through it. What kind of business owner you need to be to scale. How to stop getting pushed around by clients and start challenging them so you can get them the results they’re after. Strategies to escape the day-to-day grind of your business. How to stay one step ahead of your clients - and your competition. The difference between a struggling boutique agency and a thriving lifestyle business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Jonathan’s book - https://www.amazon.co.uk/Agency-Owner-get-out-here/dp/1914195841 Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Jonathan Leafe - https://www.linkedin.com/in/jonathanleafe/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’ve been running your business for a while but you still often find yourself overwhelmed and burnt out, this episode is for you. I'm joined by David Wakefield and Chris Thorpe, founders of On The Sly, an international audio production agency. On The Sly has worked on some of the world’s most iconic events, from London’s New Year’s Eve fireworks to Coachella and with global brands like Paramount. But like many creative business owners, David and Chris didn’t always have a great work life balance and relied heavily on work-of-mouth to grow. The team was working on some great projects but with very little time to work on the business or take breaks, leaving them constantly on the edge of burnout. By implementing a consistent outreach process and building a reliable team, David and Chris have not only landed bigger projects but also regained control over their lives. If you want to stop playing catch-up with your business and start running it with purpose, this episode is packed with actionable strategies to help you streamline your systems and grow sustainably. Covered in this episode: How On The Sly grew from a small group of freelancers to a professional agency, working on some of the world’s most iconic events. The systems you should implement into your creative business to keep yourself from burning out. How to delegate effectively so you can do more of the work you love and make more money doing it. Becoming a collaborative partner to your clients, rather than a worker. How to get better at sales as a creative, even if you hate it. How to get your clients to understand the true value of what you do. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  On The Sly showreel - https://vimeo.com/919092763/6312d5bbb3 Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  David Wakefield on LinkedIn - https://uk.linkedin.com/in/davidontheslyChris Thorpe on LinkedIn - https://www.linkedin.com/in/chrisonthesly/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Is your business feeling a bit stagnant and you’re not sure why? You’re not alone. And it can be difficult to identify what’s causing things to slow down and where you should focus your efforts to get things moving again. When I meet a business owner and they’re finding themselves stuck, we look at 5 key metrics to figure out what’s creating the holes in their business. And in this episode, I share those 5 metrics that you need to measure to figure out how to move your business forward and grow.  This exercise is super simple and you can follow along as you listen. We’re going to score your business out of ten in these 5 areas and in under 20 minutes, you’ll have a solid idea of where you should be focusing your energy first in order to get things moving again. Covered in this episode:  The 5 metrics you need to measure to find out where your business is stuck. How to know if you’re generating enough leads. Strategies for keeping your clients and increasing their lifetime value. How to know what part of your business to focus on first. The fastest way to increase your prices. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Creative Life - https://www.mattessam.co.uk CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What would it feel like to be featured in major publications and have your ideal clients knocking at your door? In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients. Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform. Lucy breaks down exactly how you too can get more PR, more exposure and more opportunities to get in front of your ideal clients. If you ever feel hesitant to promote yourself on social media, the tactical strategies that Lucy shares in this episode will give you the confidence to get started. If you want to secure PR opportunities and don’t know where to start, or you’re not getting the responses you’re after, this episode is for you. Covered in this episode:  What stops people from ‘hyping themselves’ and growing their personal brand? What most business owners get wrong about PR. How to identify high-impact PR opportunities. How to pitch to journalists. Finding the fun in self-promotion - even if you’re an introvert. Where you should be promoting yourself to get in front of your ideal clients. How to attract your ideal clients with your content and not just your peers. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Hype Yourself newsletter - https://hypeyourself.substack.com/Hype Yourself (book) - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238 The Creative Life - https://www.mattessam.co.uk/ CONNECT  Lucy Werner on LinkedIn - https://www.linkedin.com/in/lucywernerpr/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Does your business often feel heavy? Like it’s something you have to do, rather than want to? If this resonates with you, then listen to this episode. I’ve decided to close down my business… for the whole month of August. I posted about this recently on LinkedIn, and while it was mostly met with positivity, some questioned how this could be possible without having a negative impact on my business. I would argue that taking a meaningful break from your business can actually have a hugely positive impact on it. Getting my business to the point where taking a break is possible hasn’t happened by chance. And in this episode, I break down some of a strategies you can use to help you fulfil your needs and show up better for your business and your clients. Covered in this episode:  The positive impacts that taking a break can have on your business. How to build a business in a way that allows you to take breaks. Frameworks to help you understand what you and your business need. The negative effects of not taking a break. Are you getting what you want from your business, or just what you can tolerate? How to notice the signals that indicate a need for change in your business. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Creative Life - https://www.mattessam.co.uk Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

It feels like everyone is obsessed with storytelling and personal branding. Especially on LinkedIn. But there’s a good reason for that. In this episode, I’m joined by Ash Rathod. Ash is a Brand Consultant who specialises in helping businesses attract their ideal clients, retain them for longer, and charge them more using the power of storytelling. If you’re struggling with attracting your ideal clients, sharing your story might be the answer. But if you’re like most creative business owners, it’s easier said than done. Knowing how to tell your story in a way that resonates with your ideal clients is an obstacle in itself. And the self-doubt that many feel when it comes to being vulnerable is a whole other challenge. This is why I invited Ash onto the podcast. Since becoming active on LinkedIn and sharing his experiences, Ash has doubled his business and has grown his following to nearly 70k. Ash has a unique and interesting story and he uncovers the storytelling strategies that have transformed his business. Covered in this episode:  How Ash leveraged his story on LinkedIn to double his business. The secrets to building relationships with people you’ve never met. How to authentically share your story and link it with your business. How to turn self-consciousness into something positive. What a LinkedIn following of nearly 70k LinkedIn has done for Ash’s business. Who should you be tailoring your content to? Content creation ideas for those who hate writing. Ash’s top tips for creating content that resonates with your ideal listener. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Ash Rathod - https://www.ashrathod.com/The Creative Life - https://www.mattessam.co.uk/  CONNECT  Ash Rathod on LinkedIn - https://www.linkedin.com/in/ashrathod/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What would your business be like if you were getting ten new inbound enquiries each week from your ideal clients? Jason Squires has taught thousands of service-based business owners to do just that, and in this episode, he shares how. Jason has built a multiple 7-figure business using the power of LinkedIn. He's incredibly generous with sharing his data-backed strategies that will get clients chasing you, without you having to chase them. If you’re tired of sending countless connection requests only for them to be ignored, Jason’s automated connection process will help you get a foot in the door with more of your ideal clients. And if the connections you do make aren’t leading to conversations, let alone sales calls, Jason’s proven follow-up process will help you to get more of the right kinds of responses. This is one of the most valuable conversations I’ve had recently, and I know it’s going to bring you a huge amount of value, too. Covered in this episode:  The common mistakes business owners make on LinkedIn. Exactly how to set up your LinkedIn profile to generate more inbound enquiries. The connection messages that you should be using to get more replies. How to ensure prospects are in your sales process and you’re not in their buying process. How to craft an irresistible, tangible offer using the language of your clients. Why Jason doesn’t include a message in his connection requests. Automating the lead generation process whilst remaining authentic. And so much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Jason Squires - www.jasonsquiresonline.com The Creative Life - https://www.mattessam.co.uk/  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Jason Squires on LinkedIn - https://www.linkedin.com/in/jasonsquires3/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like your creativity is just a ‘nice to have’ for your clients, and that your services are the first to go to when budgets are cut? If you are bored of taking on projects just to pay the bills and finding clients that give you the creative freedom you truly desire feels more like fantasy than reality,  this episode is for you. I’m joined by illustrator and author Ben Tallon. Ben has been running an illustration studio for over 16 years and has worked with big-name clients like Channel 4, The Guardian, The Premiere League and The New York Times. I invited Ben onto the podcast because he’s incredibly generous when it comes to sharing the strategies he’s used to land these projects, but more importantly, to keep his creative autonomy in the process. Alongside his business, Ben has written two books and founded several passion projects whilst being a father of twins. Ben’s unique perspective on the power of creativity is inspiring and he offers a wealth of invaluable insights into building a creative business that aligns with your values and creative passions. Covered in this episode:  The real value of creativity(that you might not expect). How to keep dream clients happy. Finding the projects that light you up and make use of your whole skillset. How to keep your personal projects moving even when you are busy. Getting to know yourself better and finding the hidden strengths in your flaws. How to leverage your personality as an introvert. How to stay ahead of AI and future threats to creativity. And so much more. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Ben Tallon - https://www.bentallonwriter.com Email Ben - hello@bentallon.com Creative Condition book - https://www.amazon.co.uk/Creative-Condition-Understanding-Embracing-Creativity/dp/1838135464 The Creative Life - https://www.mattessam.co.uk/ CONNECT  Ben Tallon on LinkedIn- https://www.linkedin.com/in/ben-tallon-a822a725 Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What are your values? And I’m not talking about your brand values, I mean your personal values. I ask because in my experience, whenever anything feels ‘off’ in my life or business, a conflict in values is usually the cause.  This showed up for me back when I was running a remote creative agency. I was travelling the world and had the freedom I thought I wanted, but something didn’t feel quite right. It was an ‘empty’ kind of feeling. And it got me questioning why I wasn’t happy, despite living this lifestyle I’d chosen. And if you’ve ever felt this, you’re constantly stressed or you feel like your work lacks meaning or purpose, this episode is for you. In this episode I help you identify the symptoms you’re facing that could result from a values conflict. I share some exercises you can try that will help bring you back into alignment and get you what you really want from your life today. Covered in this episode: Discovering what you really want from your life and business so that you can become more fulfilled every day. Exercises that you can take to help you figure out what your values are. Identifying the symptoms of a values mismatch. How to attract more people into your life who align with your values. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator The Creative Life - https://www.mattessam.co.uk/ CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvTApple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam