The Game with Alex Hormozi

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       Most bad business bets start as emotional discomfort disguised as strategy. In this episode, Alex shares the three questions he uses to pressure-test every decision. He explains why distraction is often intellectual laziness, how asking the right questions unlocks stalled projects, and why doing nothing is so often the right call. In this episode 00:00 The 3 questions Alex uses to make better bets 00:23 Question #1: What problem are you trying to solve? 02:45 Question #2: What would it take? 05:16 Question #3: What do you want to have happen? 10:24 Why “do nothing” is often the correct answer More Value: Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled. More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is overrated, and why every real win in life sits on the other side of commitment.  More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locations, and a delivery model that stops the moment the founder takes a break. Ninety days later, the practice goes from a $160K best month to closing in on $500K. In this episode 00:00 How it started: numbers and goals at Smile Magic 03:12 The fix: mapping the implant visits 08:49 Increasing Google Ads spend and prices 12:55 Refining the sales process  22:00 Organic content engine 24:24 Position on the $100M scaling roadmap  25:59 90-day check-in and results  More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high-ROI content framework that maximizes revenue rather than reach. In this episode 00:00 Choosing between media and business goals 02:02 Analyzing results from views vs revenue tests 06:20 How the algorithm misleads content strategy 07:21 The vertical value content framework More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas         Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle    Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured    Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi     Additional Free Books and Video Courses: https://www.acquisition.com/training    DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue. In this episode 00:00 Introduction: Kaleb and Keys Roofing Company 02:23 Selling repairs versus replacements 04:47 Building the VSL and sales funnel 09:33 Customer retention: reviews and membership offers 12:06 Sales representative’s closing script 14:02 Leveraging speed as margin 16:28 Kaleb’s position on the scaling roadmap 18:10 90-day results: from $32K to $250K in revenue More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do you actually want the prize that comes with winning it? The answers could change how you make every decision. More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions. More Value: Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas        Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going for you will have a higher multiplier effect. In this episode 00:00 The advantage of compounding money early 01:20 How skills compound disproportionately over time 03:30 Using early wins as stepping stones 04:26 Additional reasons to get rich young 07:06 Modeling the rule, not the exceptions More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event. In this episode 00:00 Dr. Zyad’s concierge medicine practice 03:11 Building a referral offer worth talking about 06:10 Patient’s wow moments and the 90-day ask 08:21 Newsletter CTA and quarterly giveaway 10:10 Current sales process breakdown 13:11 Event-based lead generation playbook 17:23 One-day workshop funnel with Meta ads 22:28 Scaling roadmap review and next steps More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out. In this episode 00:00 What is the X Factor? 01:54 Dolly Parton’s X Factor 04:58 Breaking patterns to stand out 08:16 Embracing your authentic self, quirks and all 11:00 Becoming exceptional—with broad appeal More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves. In this episode 00:00 Introducing Tina and her business model 04:55 The back-to-front scaling framework 09:02 Designing and timing upsells after the initial sale 11:03 Checkout vs one-on-one pricing 18:05 AI agent for Telegram support 21:24 Turning Q&As into daily content 23:50 Ads strategy and CTA timing 28:01 Scaling roadmap assessment More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions. In this episode 00:00 Three traits that help entrepreneurs scale 03:22 Adopting a third-person perspective 06:31 The importance of surface area thinking 08:33 Taking the known-hard option More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working. In this episode 00:00 Intuitive vs counterintuitive business solutions  01:51 #1: Pay employees more to reduce labor costs 03:19 #2: Sell fewer products to make more money 04:05 #3: Niche down to scale your business 07:01 #4: Raise prices, hear more nos to increase profits 09:01 #5: Do more of what’s working, not something new More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it is what costs them. In this episode, Alex defines what organizational culture actually is, why the worst person on the team sets the bar for everyone else, and the most powerful signal a leader can send to a high-performance team. In this episode 00:00 What is culture? 02:40 Raising the bar horizontally 07:04 Judging output, not excuses 10:56 Improving performance through elimination 12:50 Closing the gap between knowing and doing More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    Most business owners have priorities, plural, which is exactly the problem. In this episode, Alex breaks down the single most strategic question in business, walks through every annual priority he's set across fourteen years, and reveals why having just one thing to accomplish is the only way anything else ever gets done. In this episode 00:00 The power in having one priority 02:24 Alex’s yearly goals from 2010—2026 08:24 Betting on big goals vs small goals More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    AI hasn't canceled every other form of leverage. It just gave entrepreneurs a faster way to work, even on the wrong things. In this episode, Alex makes the case that the businesses winning right now aren't winning because of AI. The highest leverage available to business owners still costs nothing and requires no software. In this episode 00:00 Why leveraging AI in business isn’t paying off  05:37 Good decision-making gives higher leverage 08:07 Identify your true constraint to scale More Value: Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas     Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex breaks down the psychology behind high-stakes decisions and shows how the same frameworks that make people more powerful in their lives can teach them how to sell better. The goal isn’t to pressure a prospect into buying but to help them make decisions that get them closer to what they already want. More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re struggling. In this episode, Alex and Leila break down the only question that matters when choosing a partner. From the traits that rub off over time to why needing a partner is the fastest way to picking the wrong one, this is the conversation most couples never have. In this episode 00:00 Sharing life goals from day one 02:21 The most important relationship question 04:52 Be okay alone before choosing a life partner 06:14 The ultimate relationship litmus test More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas     A perfectly crafted offer will still lose to a page full of testimonials. In this episode, Alex explains why starting for free is the fastest path to scale a new business. He also shares the four elements of compelling proof that beat promise every time. In this episode 00:00 Always start for free 04:28 Proof over promise 05:30 Four ways to obtain and share proof More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Join Alex and His Team at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Dominating a market once is hard. Staying unbeatable is an intentional structural decision. In this episode, Alex walks through three strategic advantages that make the biggest businesses in the world nearly impossible to compete with, and how any founder can start building them from day one. In this episode 00:00 Cost advantages and economies of scale 02:27 Vertical integration: some practical examples 05:49 Building a strong brand and customer loyalty More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas     The early stages of business growth require exploration. However, progressive scaling requires isolation, focus, and ruthless prioritization. In today’s episode, Alex explains why the best opportunities come after doing the work, why winners separate themselves by saying no, and how speed in decision-making creates an unfair advantage. In this episode 00:00 Networking: exploration versus exploitation 02:40 Use work ethic to upgrade your circle  04:34 Money loves speed: decide faster 07:37 Adopting a “decide now” culture More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most businesses don’t have a growth problem. They have a volume problem. In this episode of Scale or Fail, Alex helps a seven-figure sticker education business unlock its next stage of growth by fixing the biggest constraint: customer acquisition. He breaks down why more ad spend requires more creatives, why scaling requires moving up the awareness ladder, and how restructuring the offer can dramatically improve cash flow. In this episode 00:00 Introducing Mim’s seven-figure sticker business 05:14 Increasing traffic spend on Meta ads 07:26 Using AI and UGC to increase creative volume 10:53 Awareness hooks to scale ads 13:07 Restructuring the annual offer 16:50 The 7-day trial bootcamp concept 21:53 Scaling roadmap review More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Every business is scalable. Some are just harder to scale than others, and most owners can't tell the difference. In this episode, Alex bursts the one belief that kills more businesses than bad markets, bad products, or bad timing combined. The problem is often not the business model or the industry. It’s the decision to break what’s working, while the solution to the existing scaling limitations is already in motion. In this episode 00:00 Breaking the scalability myth 02:43 Supply-constrained vs demand-constrained businesses 04:01 Scaling is supposed to be hard 07:37 You can’t delegate execution 09:26 Difference between features and bugs More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Selling labor by the hour in a service business is a race to the bottom. In this debut episode of Scale or Fail, Alex sits down with Nas, founder of Flexdolly, a $300K moving company in San Diego, to diagnose everything holding the business back. Using real numbers and examples, he reveals the secret to creating offers people will pay 10X more for and how to identify the right customers for them. In this episode 00:00 Introduction 02:49 Fixing the moving business from back to front 06:30 Building a VIP referral offer for realtors 12:11 Adding premiums and price caps 14:46 Sales call script and objections 20:33 SMS and Instagram DM outreach 22:12 Brokerage integration blueprint 27:05 Review spiff script 30:03 Recap and current position on the scaling roadmap More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for. In this episode 00:00 Why middle pricing kills businesses 01:40 Three frameworks for premium pricing 04:04 Tactics for closing high-end clients 08:07 Reverse engineering ease and delivery More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Methods expire, but models remain the same. In this episode, Alex breaks down the only ratio that determines whether a business lives or dies, scales or stalls. He demonstrates how to calculate it, why it must be adjusted as the team and operations scale, and how ignoring it will kill cash flow before anything else. In this episode 00:00 Why models beat methods in business  01:11 The two numbers that matter most 04:15 How to calculate LTV and CAC  08:19 Target LTV/CAC ratios by automation More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant. In this episode 00:00 Stage 1: Do epic work 02:31 Stage 2: Build strong associations 04:59 Bud Light, Coke, and Apple’s ad mistakes 10:43 Stage 3: Defend the belt More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Additional Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.  In this episode 00:00 The disconnect between reach and revenue 02:00 Testing top-of-funnel vs. revenue-generating content 06:18 Why algorithm signals are misleading 07:19 How to create “vertical value” content More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history. In this episode 00:00 Humans with superior tools always win 04:06 Barbell strategy for the future 08:10 The phase shift analogy 10:20 Next steps: how to automate daily tasks More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Explore ACQ Vantage: https://www.skool.com/acq/about  Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done. In this episode 00:00 Introduction to negotiation tactics 01:10 Leveraging BATNA (best alternative to a negotiated agreement)  06:29 Anchoring: how the first number controls the deal 09:38 Negotiating with terms instead of price More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity. In this episode 00:00 How to handle an employee caught stealing 03:19 The Ozark story that describes employee theft perfectly 06:00 Why reputation is an asset worth protecting 08:26 The long-term reward of ethical decisions More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight. In this episode 00:00 Why trust feels vague and its true definition 01:11 Four types of trust and their determinants 03:51 When to trust someone and why trust matters 06:05 How to become trustworthy More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit. In this episode 00:00 The belief that a business isn’t scalable 02:45 Giving solutions time to work 04:29 Expectations vs a realistic timeline 06:51 Why all businesses are scalable 09:05 Sticking with one business opportunity More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Wanna scale your business? ⁠Click here.⁠ Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Optimizing pricing has a 6x stronger increase on profitability than getting more customers." In this episode, Alex (@AlexHormozi) explains just how powerful a lever on your business increasing prices can be. It's one of the most frequent interventions we do in a portfolio company to improve profits, and one that you should consider as well. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You don't need to get this perfect the first time." In this episode, Alex (@AlexHormozi) walks you through a step by step process for starting your first business or launching a new offer. You'll learn how to clarify who you're selling understand what to sell them how you'll sell it and a bonus tip for getting your first 5 customers Timestamps (00:41) Step 1 (04:41) Step 2 (11:57) Step 3 (13:34) Step 4 (17:52) Step 5 (19:36) Bonus Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Make more offers, make more money." In this episode, Alex (@AlexHormozi) shares a case study breakdown of an email campaign that was run for one of Acquisition.com's portfolio companies. It brought in $2.4M in almost pure profit from a week long campaign. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If it's hard, good. It means no one else will do it, more for you.” Today, Alex (@AlexHormozi) navigates the unvarnished truths of entrepreneurship and personal growth, spotlighting the importance of resilience, communication, and networking. He discusses the often-overlooked challenges in building business success, emphasizing the incremental nature of growth and the value of hard work over quick gains. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:46) - A day in the life of running a business (2:05) - Networking, influence, and the value beyond money (5:06) - Personal branding and the impact of appearance (7:39) - The journey of entrepreneurship and personal development (12:41) - Making business education accessible and entertaining Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“If you do not change, you did not learn.” Today, Alex (@AlexHormozi) explores winning strategies for life and business, emphasizing self-improvement, goal setting, and learning from failures. Discover how to break down complex tasks, understand your motivations, and harness the power of perseverance and intelligence for success in personal development. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:39) - The five pillars of success (6:23) - Breaking down the how: simplifying complex tasks (16:27) - Understanding learning, intelligence, and confidence (21:09) - Navigating external and internal conditions for success (24:26) - Unlocking your potential: the power of downtime (26:08) - The essence of extraordinary: persistence over time (29:47) - Changing your environment, changing your life (35:54) - When to start? The time is now (42:49) - Embracing hardship: the path to true achievement (46:52) - The moment to change is now Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

”’No's’ are just coins that you tossed in the machine where you roll before you get your win.” Today, Alex (@AlexHormozi) shares detailed strategies for launching a successful trash collecting business. The podcast covers engaging potential customers, leveraging personal networks, utilizing free services for credibility, mastering door-to-door sales techniques, and effectively implementing paid advertising campaigns. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:19) - The core four: essential strategies for business growth (7:29) - Mastering free content for customer acquisition (14:56) - Cold outreach: the power of direct engagement (18:59) - Mastering sales techniques: the art of the 'no' question (19:58) - Sealing the deal: knowing when to stop talking (20:17) - Navigating customer relationships with humor and offers (22:42) - The power of door-to-door sales and learning from rejection (24:07) - Cold outreach strategies: building lists and crafting offers (27:19) - Maximizing paid advertising: crafting effective ads (29:20) - Expanding reach and engagement through diverse ads (35:55) - A comprehensive approach to customer acquisition Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Most businesses don't solve the first problem and then don't give themselves the opportunity to solve the next one.” Today, Alex (@AlexHormozi) shares with us how he achieved a $6 million increase in enterprise value within 60 days by addressing critical issues in one of his 13 portfolio companies. He focuses on the value of customer onboarding, CRM and KPI tracking, and backend development, highlighting strategies for reducing time to first value, improving customer satisfaction, and creating a profitable backend model. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:37) - The problem-solution cycle in business (1:10) - Maximizing customer value (4:15) - Identifying and solving key business problems (12:28) - Revolutionizing customer onboarding (16:06) - Implementing CRM and customer KPI tracking (19:13) - Creating a profitable backend and boosting enterprise value (23:22) - Summarizing the journey to increased enterprise value Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Rule zero is spend less than you earn.” Today, Alex (@AlexHormozi) pays tribute one of his ultimate heroes, Charlie Munger, through sharing the lessons that greatly helped him in his entrepreneurial journey. He also delves into several concepts such as inverted thinking, lessons about brand importance, unique, expensive, sticky business models managed by an owner, the importance of living within our means, and how simplicity and determination to stay debt free led to Munger’s personal and professional success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:50) - #1: Inverted thinking can lead to innovative solutions. (3:35) - #2: Simplicity is key in decision-making and business operations. (5:07) - #3: Focus on unique, expensive, and sticky businesses. (7:32) - #4: Know when to say 'enough' and avoid unnecessary complexity. (8:32) - #5: Brand plays a crucial role in business success. (10:29) - #6: Live within your means and prioritize financial fundamentals. (12:13) - #7: Learning from the mistakes of others. (13:30) - #8: The value of independence over money. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up.” Today, Alex (@AlexHormozi) shares valuable insights on managing the delicate balance between control and delegation in the entrepreneurial journey, drawn from his experience of scaling acquisition.com to a billion-dollar portfolio. He focuses on the importance of understanding your business's intricacies and overcoming trust issues to embrace delegation, crucial for achieving significant business growth and personal freedom. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:38) - Navigating control in the entrepreneurial journey (1:14) - The shift from complete control to delegation (2:04) - Scaling your business by buying back time (3:11) - Understanding your identity and control in business growth (7:04) - The ultimate rule of thumb for entrepreneurs (8:54) - Overcoming personal barriers to success Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on April 19, 2021)

“Nailing the offer is the single strongest lever on your business success.” Today, Alex (@AlexHormozi) reveals effective strategies for creating irresistible, high-value offers to maximize profits and accelerate business growth. He emphasizes the importance of crafting the right offer for the right audience, implementing scarcity and urgency in pricing strategies, and leveraging the power of perceived value to enhance business success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:36) - Mastering your offer: the key to more money (8:40) - The power of selling to the right people (20:53) - Maximizing revenue: why you should charge more (22:47) - Unlocking unique value propositions (27:40) - Enhancing sales team conviction (30:41) - The power of pricing on perception (33:28) - Applying high-value strategies in business (38:41) - Demonstrating value through scarcity and urgency Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You will have a sh*tload more leads than you thought you did.” Today, Alex (@AlexHormozi) shares valuable strategies on acquiring your first five clients in a recent podcast episode, drawing insights from his upcoming book '100 Million Dollar Leads'. He emphasizes the importance of genuine engagement, value creation, and transitioning from free to paid services as key to building a profitable venture. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:16) - Step 1: Building your initial lead lists (1:04) - Step 2: Choosing your communication platform (1:20) - Step 3: Crafting personalized messages (1:53) - Step 4: The outreach strategy (2:15) - Step 5: Engaging with replies (2:50) - Step 6: Leveraging your network (3:22) - Step 7: Converting leads to engaged leads (3:42) - Step 8: Offering your services for free (7:46) - Step 9: Scaling up and starting to charge (9:43) - Step 10: Maintaining relationships and scaling further (10:09) - From zero to hero Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Being a skilled entrepreneur is a big bucket for hundreds of smaller skills underneath of it.” Today, Alex (@AlexHormozi) discusses how to get ahead of 99% of entrepreneurs by focusing on leverage and maximizing skills and beliefs. He explains the four types of leverage - collaboration, capital, code, and content - and shares his personal experience of transitioning between industries to find higher leverage opportunities. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:59) - The power of entrepreneurship: skills, beliefs, and leverage (2:50) - Transforming beliefs: the key to unleashing potential (10:27) - Leverage: the entrepreneur's secret weapon (13:42) - Maximizing leverage: collaboration, capital, code, and content (16:18) - The journey of scaling: from employee to multi-millionaire (25:20) - Choosing the right vehicle for exponential growth (28:03) - Investing in yourself: the ultimate game changer (29:10) - The high cost of ignorance and the value of skills (30:05) - Strategizing resources for maximum leverage (31:27) - Investing in yourself vs. traditional investments (33:21) - The unbeatable ROI of education and skill acquisition (38:10) - The power of giving first in building your career (40:04) - Transitioning from learning to earning (44:16) - Embracing the entrepreneurial journey (50:05) - The infinite game of business and personal growth Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"One of the hardest things about pursuing your dreams is that a lot of the people in your life will not support the future version of you.” Today, Alex (@AlexHormozi) discusses the strategic approach to friendships for personal success and growth. He emphasizes the importance of mutual benefits in friendships and the idea of selective association for achieving personal goals, providing a unique perspective on relationships and personal development. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:43) - The one-strike rule in friendships (1:07) - Identifying true supporters vs. hidden rivals (1:43) - The transactional nature of relationships (3:31) - Investing in relationships for mutual growth (4:15) - Embracing change and growth in friendships (6:56) - The art of letting go: pruning your social circle (8:25) - Maintaining friendships while pursuing greatness Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Whenever you give, you deposit goodwill into the audience.” Today, Alex (@AlexHormozi) offers valuable strategies for successful online money-making that emphasizes the importance of a give-to-ask ratio. He provides insights on maximizing audience goodwill and sustainably growing a business by balancing value provision and audience engagement, ideal for those seeking to monetize their online presence effectively. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:25) - The power of podcasting and learning from mistakes (1:39) - The strategy of giving: building goodwill and audience (3:22) - Content creation: the art of asking without asking (5:15) - Your first business declaration: leveraging goodwill (7:42) - The long game: patience, supply, and demand in business (9:55) - Maximizing growth through generosity Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Sometimes you got to take a half step back, so you can take 20 steps forward.” Today, Alex (@AlexHormozi) applies the theory of constraints to solve major issues in three different businesses: an appointment setting company, a HVAC marketing agency, and an influencer's business. He provides valuable insights on identifying and rectifying important constraints, rather than just increasing customer base, to increase business earnings significantly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:10) - Case study 1: appointment setting business (0:49) - Understanding business constraints (1:28) - Identifying and addressing the real problem (3:08) - Case study 2: HVAC marketing agency (4:17) - Building a strong business foundation (5:00) - Case study 3: influencer business (5:44) - Monetization strategies for influencers (6:26) - Choosing the right business path (8:33) - Applying the framework to your business Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“That to me is something worth fighting for.” Today, Alex (@AlexHormozi) shares insights into his day-to-day life and experiences, focusing on work meetings, business performance improvement, and book planning. He emphasizes the importance of positive leadership, reinforcement, and creating a safe work environment for optimal productivity. The episode also touches on personal anecdotes, challenges, and the influence of audience engagement on content. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:11) Behind the scenes: writing the book (0:51) Morning routine: meditation, affirmations, and decaf coffee (1:38) The power of positivity: dealing with criticism and negativity (2:16) Understanding human behavior: Reward and punishment (3:20) A day in the life: leadership meetings and work routines (4:05) Workstation setup: tools for productivity (4:51) The vision: building a business on praise, not punishment (7:22) The power of branding: Acquisition.com's impact (8:50) Investing strategies: bettors vs builders (10:58) The book journey: translations and publishing challenges (13:25) Content evolution: adapting to audience preferences (14:57) Looking ahead: future plans and aspirations Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Grab the free checklist here: https://www.acquisition.com/business-checklist “You have to switch from your business hat to your investor hat.” Today, Alex (@AlexHormozi) discusses the four main considerations for business owners when deciding between franchising and private ownership. He explores factors such as cost versus return, effort required, scale of operation, and entrepreneur's personality, emphasizing the importance of adopting an investor mindset. The episode also highlights the goal of building a sellable asset and provides specific examples from a teeth-whitening business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:28) - Understanding business metrics (2:36) - Franchise economics: a closer look (3:20) - The role of effort in opening locations (4:51) - The impact of business model on exit strategy (5:38) - The influence of entrepreneurial personality (6:03) - Addressing business deficiencies Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“How can I enhance or make it more or less valuable or more or less profitable for me as a business owner?" Today (@AlexHormozi) discusses the different categories of products and services that can be sold, as well as the factors to consider when choosing what to sell. He also introduces the concept of the "delivery cube" and how it can enhance the value and scalability of a business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Introduction to entrepreneurship (0:12) - Understanding what can be sold (0:31) - Exploring the delivery cube (0:33) - Categories of things you can sell (2:49) - Choosing what to sell based on your skills and experience (4:19) - Understanding the delivery cube in detail (6:50) - The 10x to 1/10th test (7:51) - Conclusion and further learning Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And what happens is they start paying more attention because you don't fit the mold.” Today, Alex (@AlexHormozi) emphasizes the importance of being authentic and true to oneself in order to stand out in marketing and personal branding. By avoiding copying others and embracing one's unique interests and beliefs, individuals can differentiate themselves and capture the attention of others. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:25) - Embrace uniqueness for impactful perception and engagement. (2:53) - Importance of individuality and unique personalities. (4:19) - Dangers of copying and its impact on success. (5:25) - Find unique approach, avoid imitation, succeed in real estate. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“People will respect you because of what you have done, not what you say. “ Today, Alex (@AlexHormozi) emphasizes the importance of prioritizing learning over earning in one's early years. He highlights two contrasting examples of individuals who took different paths, one focusing on learning and the other on earning. He stresses the value of acquiring skills, seeking mentorship, and putting in extra effort to accelerate growth and long-term earning potential. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:06) Learn for sustainable success, not quick money. (4:14) Hustling earns respect across age and gender. (5:54) Skills and value compound like Jay-Z's career. (8:01) Giving up job, starting fitness career from free gym. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The hardest part about growth is that the better you get, the bigger you get, the bigger the opportunities are, and the better they are." Today, Alex (@AlexHormozi) discusses the challenges of making difficult decisions in entrepreneurship and the importance of committing to a chosen path. He also shares his experience of seeking perspective and making decisions while changing their environment. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:19) - Difficulty of big decisions; importance of changing environment (2:13) - Challenges of growth; seizing opportunities (4:43) - Story of speaking at personal trainer conference; providing value (6:24) - Approach to teaching selling houses; power of using name (11:25) - Encourages action for personal growth and success (13:57) - Impact of watching Netflix; taking lower risk paths Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You have your four initial levers that you can immediately pull to grow how many leads you're getting and you probably haven't even done one of them." Today, Alex (@AlexHormozi) emphasizes the importance of patience and focusing on maximizing customer acquisition within the current market niche, rather than prematurely expanding or starting new ventures. He also introduces frameworks for evaluating marketing methods, platforms, media, and volume to attract more customers, along with strategies for market expansion in different directions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:58) - Marketing methods and platforms to acquire customers (2:59) - To succeed in business, focus on big markets and be patient. (3:54) - The company decided to expand into health clubs as they provide the most value. (4:58) - Reorganize sales process and expand market (6:02) - Narrowing down your market can increase profits (7:07) - Specific targeting can lead to significant revenue growth Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you want to outwork your competition, what you really should be doing is outleveraging them.” Today, Alex (@AlexHormozi) shares in a presentation his personal success story of earning more money than several CEOs combined and emphasizes the importance of leveraging time and resources for increased output. He also discuss the pitfalls of uninformed optimism and the need to focus on one specific area for long-term success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Surprising success at young age, inspiring others. (11:37) - New opportunities may lead to financial struggles. (21:28) - Importance of focusing on one thing, avoiding distractions. (31:39) - Doing necessary tasks for business growth. (41:30) - Consistent activities and self-improvement for financial success. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you have a great group of people, you can be really successful.” Today, join Alex (@AlexHormozi) as he takes us backstage to meet the team behind The Hormozi’s. He also discusses the importance of building a positive culture and reinforcing values within a company. The episode highlights the team meetup of Acquisition.com, showcasing the high-performing team and the impact of positive reinforcement on productivity and success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:23) - Building positive culture, high-performing team (4:07) - Positive reinforcement for productivity, motivation (9:12) - Importance of branding, association with concepts (13:59) - Meaningful interaction, better communication, teamwork (19:03) - Gratitude for impact, recognition in organization (23:22) - Acknowledging Jacob's sales skills, Lindsay's coaching (27:39) - Listening, checking in with employees (31:46) - Personal brand impacts interactions, opportunities (36:04) - Understanding, mitigating biases in decision-making (40:21) - Psychological safety for high-performing teams (44:20) - Effective communication: focus on impact Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“I stopped trying to optimize for happiness at all and just really stopped thinking about it altogether.” Today, Alex (@AlexHormozi) discusses a powerful perspective change that has dramatically shifted how he sees everything. By imagining himself as an 85-year-old experiencing his life again, he cultivates gratitude and embraces a long-term mindset, leading to decreased anxiety and stress. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Building business struggles, entrepreneurship loneliness (1:46) - Challenging financial situation, profit struggle (3:43) - Making large money, mindset at the time Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I think for me that has been my big unlock for how much effort I can put in to make better and keep pushing." Today, Alex (@AlexHormozi) discusses the successful book launch and the future plans for the brand. He also shares insights on personal growth, defining success, and the importance of being true to oneself in content creation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:09) - Book launch and future plans for the brand. (2:31) - Define emotions to fuel desired behaviors. (5:11) - Importance of unique work and staying true to oneself. (8:03) - Sustained motivation and success without external rewards or legacy. (10:49) - Challenges of channel sustainability Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Expect to lose it. But when you're losing it, you're gaining the lesson." Today, Alex (@AlexHormozi) shares 17 important conversations and lessons from their 20s, including topics like decision-making, sales strategies, scaling businesses, and the power of branding. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:04) - Test and scale marketing efforts for success. (3:58) - Find success in low leverage opportunities through continuous learning. (6:13) - Budget for learning, accept failure, and innovate. (8:26) - Share success and give others a chance to succeed. (10:04) - Strong online presence attracts amazing people and creates value. (12:18) - Understand pitfalls, stick with what you know when investing. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I will not be the person who did not prepare and I will do that work out of respect for everyone else's attention." Today, Alex (@AlexHormozi) discusses the challenges and preparations involved in launching a major event with half a million attendees. He emphasizes the importance of thorough preparation and share insights into his approach to promoting his book and engaging with his audience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Importance of preparation and promotion for launch. (2:29) - Gratitude towards Trevor, future goals, book launch. (5:05) - Book and course consumed, next steps. (7:54) - YouTube livestream delay causes chaos. (10:42) - Leads' book launch success, 100,000 copies sold. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The reality is you don't get customers to make sales. You make sales to get customers." Today, Alex (@AlexHormozi) shares his experience and knowledge on building fortunes and creating recurring revenue. He emphasizes the importance of transitioning from the selling business to the reorder business, where customers continue to pay month after month. He explains that the key to wealth is understanding time and harnessing it as an asset. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:29) - Importance of recurring revenue in wealth building (1:51) - Understanding wealth and harnessing time as an asset (3:11) - Creating a valuable product customers keep paying for (5:00) - Goal: get customers, not just make sales (6:15) - Improving product/service based on customer feedback (7:35) - Retaining customers and controlling money flow (8:19) - Mistake: selling without improving the product Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Because you either win or you learn, and both of those get you closer to wherever it is you want to go.” Today, join Alex (@AlexHormozi) as he takes us through a day in his life, sharing his inspiring journey from gym ownership to becoming a thriving entrepreneur and speaker. Throughout, he underscores the vital roles of continuous learning, unwavering patience, and adaptability in the pursuit of success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Entrepreneur's chaotic day: travel, negotiations, gym, rest. (2:51) - Niche, branding, podcast, strategy, live drawing. (6:19) - Building a brand means cultivating audience-friendly associations. (8:07) - Movie-like presentations, talent, controllable factors, importance. (9:42) - Happiness, interests, book preview, wife's involvement. (12:05) - Building exceptional things needs patience (14:59) - Alex reflects on life, music, Johnny Cash, sandals, behavior. (18:04) - Rational sales, buying styles, decisions, seizing opportunities Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Because if it's worth doing, it's worth doing well." Today, Alex (@AlexHormozi) discusses how to scale a sales team within an organization, covering topics such as the interview process, training, onboarding, management, and maintaining a strong team culture. He emphasizes the importance of understanding the customer's needs and providing genuine empathy, along with setting clear goals and KPIs, providing regular feedback, and fostering healthy competition within the team. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:21) - Question-bas ed sales script for closing. (1:54) - Role-playing and improvement in sales conversations. (3:08) - Maintaining sales team culture: leaderboard, KPIs, cutting underperformers. (7:04) - Leadership and Sales Managers. (8:07) - Cadence and Performance Improvement Plan. (10:13) - Motivation and Conviction. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:37) - Our criteria for investing (10:36) - What we look for in companies (15:21) - Process of providing value (who-what-how framework) (28:33) - The role of leadership when investing (32:26) - Cash flow is king and helps reinvest in growth (39:32) - Focused founders are the key (44:58) - Two steps back to take ten steps forward Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You get paid for what you do, you get returns on what you own." Today, Alex (@AlexHormozi) explains how to become a billionaire by owning something worth a billion dollars, rather than making a billion dollars every year. He shares his own experiences and insights on how to think like a billionaire, set tangible goals, and provide enough value to achieve success in the business world. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:00) - Misunderstanding of billion-dollar success (0:32) - Phase 2: Taking home $1B over lifetime (1:39) - Passive income for becoming a billionaire (3:01) - Tangible goals for billionaire status (3:43) - Think bigger, provide more value (4:53) - Get returns, understand business value Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you can help someone feel better about who they are, people will pay anything for that feeling." Today, Alex (@AlexHormozi) breaks down how he would launch a nose strip business and turn it into a $40 to $60 million enterprise. He also shares valuable insights on branding, marketing, and pricing strategies that can be applied to any physical products or service business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:33) Business strategy, pricing, profit estimation (3:00) Branding, and marketing for nose strip business (4:25) Customization, influencer partnerships for sales (5:41) Projected revenue, enterprise value of nose strip business Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:47) - Difference between reinvesting in business versus reinvesting in self (2:49) - Take more money out to need to make more money (6:07) - Losing on profit and valuation of business by keeping money (9:16) - Rip out as much cash as possible every month (12:23) - Prioritize maximizing monthly profits, keep in mind the cyclical nature of the business. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was March 3, 2020)

"Pricing is one of those very interesting things because it's very tied to emotions.” Today, Alex (@AlexHormozi) breaks down a specific process for doubling the profit of a business in less than eight weeks. He explains the three options for doubling a business and discusses the importance of pricing and constantly testing it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:30) - Double business: more customers, higher prices, better retention (3:00) - Double retention: best option for growth (4:30) - Increase price for increased profit (6:00) - Steps to increase price: survey, communicate, implement Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Get your own copy of the book at acquisition.com/books Wanna scale your business? ⁠Click here.⁠ Timestamps: (0:49) - Enhancing Your Offer (11:56) - Scarcity (24:25) - Urgency Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Get your own copy of the book at acquisition.com/books Wanna scale your business? ⁠Click here.⁠ Timestamps: (0:40) - Value Equation & Free Goodies (9:59) - Dream Outcome (13:20) - Perceived Likelihood of Achievement (14:47) - Time Delay (18:13) - Effort and Sacrifice (20:18) - How the Value Equation is Used Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The job of the boss is two things, to motivate and to train." Today, Alex (@AlexHormozi) breaks down three ways to guarantee that employees won't do what you want them to do, and how to reverse the process to ensure their success. He offers valuable insights for entrepreneurs and business owners looking to motivate and train their employees effectively. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:30) - Don't communicate, record, or repeat expectations. (0:48) - Ensure they don't know how to do it. (1:02) -Appeal to self-interest, ensure unmotivated employees. (1:46) - Use scripting approach to address employee issue. (3:37) - Approach employees sensitively, ask if they lack training. (4:26) - Set clear expectations, train, and motivate effectively. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The best people in the world at anything learn for themselves. They are self-taught." Today, Alex (@AlexHormozi) discusses why college may not be the best path for everyone and suggests a decision-making framework for those considering alternatives. He emphasizes the importance of opportunity cost and acquiring income-generating skills to achieve success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:32) - Consider reversible decisions with long-term impacts. (3:08) - Focus on practical majors aligned with business. (4:34) - Manage and lead for promotions, not just technical skills. (5:03) - Emphasize personal development and gain experience efficiently. (6:00) - Continuous learning, experimenting, and pivoting lead to success. (9:49) - Evaluate paths based on future potential and opportunity costs. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Most people think that they're selling it to their competition. I disagree.” Today, Alex (@AlexHormozi) shares an equation for creating valuable products and services that sell for lots of money, emphasizing the importance of decreasing customer effort and sacrifice while increasing the perceived likelihood of achievement and time to value. He also discusses the role of guarantees in reversing risk and making products more compelling to customers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:13) - What is value? (2:57) - The Dream Outcome & Perceived Likelihood of Achievement (5:47) - Time Delay & Effort and Sacrifice (14:39) - Write down a solution to every single problem possible (17:22) - 4 Guarantees: unconditional, conditional, anti, & implied Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The reason something affects you is because you have deemed it meaningful. You've said it matters." Today, Alex (@AlexHormozi) talks about managing stress and mindset in business and life by changing the meaning we ascribe to circumstances and using tools like time and volume to recalibrate our perspectives. He also shares personal examples of how these techniques have helped him decrease anxiety and increase gratitude. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:18) - Choose perspective of events as good or bad. (1:16) - Circumstances are like weather, no inherent value. (2:35) - Gain perspective of long-term impact of situation. (3:32) - Contextualize circumstances to decrease anxiety and sadness. (4:18) - Be aware of levers of meaning to control emotions. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The easiest way to appeal to the rich is just do the same thing in half the time." Today, Alex (@AlexHormozi) shares with us how Bernard Arnault became the richest man in the world by understanding the psychology of the rich and creating luxury products that specifically serve them. He also shares tips on increasing the quality of customers and delivering a better experience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:35) - Study luxury brands for products serving the rich. (3:15) - Deliver big dream outcome with minimal effort. (4:40) - Convenience is the easiest way to appeal to the rich. (5:13) - Higher prices lead to better emotional investment and results. (6:23) - Higher prices attract less demanding customers and increase value.

"If you wanna be financially disciplined, just f*cking be disciplined." Today, Alex (@AlexHormozi) shares his tips on how to live cheap, save money, and invest in the skills and experiences that will make you money. He emphasizes the importance of maximizing both sides of the income-to-spending ratio in order to achieve financial success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:54) - Three big cost centers: transport, living, food. (5:48) - Find people with similar goals. (8:59) - Invest in long-term relationships for future payoffs. (10:17) - Low living costs = higher risk tolerance. (11:55) - Hack: check bank account every morning, track everything. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There's tons of things that you have to do and be willing to do that you do not enjoy." Today, Alex (@AlexHormozi) discusses the importance of using negative emotions and experiences as motivation to achieve success, rather than relying on the pursuit of happiness and passion. He shares his personal experience and the lessons he has learned along the way to reaching $100M in sales. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:23) - Use negative fuel for motivation (2:38) - Lean into negative emotions (4:35) - Impulse control comes from fear (6:07) - People care about the outcome Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Which money hack will you take note of? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:17) - Money Hack #1-7 (2:59) - Money Hack #8-14 (5:19) - Money Hack #15-21 (7:46) - Money Hack #22-28 (10:18) - Money Hack #29-35 (12:19) - Money Hack #36-42 Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Is your routine really productive for you? Today, Alex (@AlexHormozi) discusses his "Millionaire Morning Routine" and why understanding productivity and leverage is important when designing your own routine. He suggests doing the routine in reverse and highlights the benefits of having such a routine. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:19) - Define productivity (1:14) - Order tasks by leverage (2:04) - What’s the worst morning routine? (3:01) - Disprove by finding the outlier. (4:08) - People waste time on unimportant things Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Success comes down to doing the obvious thing for an uncommonly long period of time, without convincing yourself, you're smarter than you are." Today, Alex (@AlexHormozi) shares with us the importance of focusing on doing the basics well and consistently to grow a business. He warns against getting distracted by new opportunities and shares the story of an entrepreneur who had to shut down multiple businesses to focus on one. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (3:15) - Fix bucket, increase flow, the “Better Yet” Principle (7:46) - Growing your business: discipline and strategy (10:35) - Consistent yardage: focus on Mission, long-term success (12:26) - Dangers of splitting focus & focusing on one business venture Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Successful mentors are those who help their students surpass them and ultimately make the world a better place." Today, Alex (@AlexHormozi) shares with us the importance of mentorship and how it is necessary to honor and respect the mentors who have helped us along the way. It emphasizes the idea that successful mentors are those who help their students surpass them and ultimately make the world a better place. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:02) - Accept that you'll die and be remembered for helping. (2:18) - Mentors: stop holding back; mentees: respect your mentors. (3:37) - Story of Warren Buffet and his mentor, Paul Graham. (4:51) - If mentees don't surpass mentors, mentors are bad teachers. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You make a million dollars by selling someone else five to $10 million of value." Today, Alex (@AlexHormozi) breaks down the myth that you need money to make money and provides 10 different ways to make a million dollars for little or zero money down. These methods include selling something for a million dollars, borrowing a million dollars and having someone else pay it back, and finding somebody who has an audience and buying whatever they're about to launch early and then selling it later. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:20) - 1st-3rd Way: Sell $1 Million, borrow $1 Million, refinance (2:41) - 4th-7th Way: sell contracts, commission, buy now & sell later, selling units of stuff (5:15) - 8th-10th Way: people giving business, promotion, arbitrage Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“No one can outwork me”... stop lying to yourself. Today, Alex (@AlexHormozi) discusses the fallacy of equating hard work with success and instead emphasizes the importance of leveraging activities to create output. It also highlights the need for entrepreneurs to understand their role in a business, recruit complementary team members, and have a high return on time as a CEO. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:41) - Do the work, put volume in, to get better. (1:24) - Volume + leverage create output. Do something to achieve. (3:02) - Winning requires knowing player roles, not outworking others. (5:33) - As the enterprise grows, skills become specialized, need experience. (6:59) - Use the right metrics to measure success at higher entrepreneurship levels. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Growth comes through elimination. Today, Alex (@AlexHormozi) talks about shedding friends who don't contribute value to one's life and being willing to pay the price for success. He also emphasizes the importance of honesty in relationships and finding communities with like-minded individuals to achieve greatness. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:16) - Life in seasons; shed unsupportive relationships. (1:29) - It’s called growth, not change (2:35) - Relationships are transactional; wait for reinforcement. (4:49) - Willingness to pay the price sets winners apart. (6:23) - Be honest about relationship value, make trade-offs. (8:07) - Surround yourself with rare people for rarity. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how attention is the new oil in the economy and how individuals and companies can leverage media to build their brands and capture the attention of their target audience. He emphasizes the importance of compounding leverage and waiting for the right moment to monetize attention. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:32) - Attention on social media is the new oil. (1:13) - Platform creators buy real estate of attention. (3:24) Most leverage equals the most money. (6:30) - Content is not the output is the input (7:31) - Ways of translating attention into money Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s a deal! Today, Alex (@AlexHormozi) talks about the story on how he was able to make the right deals, how making the right deals will make you money, and the 4 lenses you should be looking at to guide you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:59) - Alex shares story on email leading to deal framework (1:47) - 4 lenses for investment: Yield, Capital, Tax, Equity (4:34) - Alex shares perspective on successful high-priced deal (7:42) - More deals = more people reaching out to you Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The thing that does matter is how good your people are. It's how good your service is." Today, Alex (@AlexHormozi) discusses the importance of having a flexible business model that can adapt to any market. He shared examples of how his gym locations in polar opposite markets succeeded because of their hybrid model, allowing more people to ascend and adjust to market demands. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:18) - Proper model works in any market. (1:43) - Model adjusts to any income level. (3:04) - Bifurcated model: large group, semi-private. (4:49) - Flexible model targets different customers. (7:25) - Advantages of poor markets for growth. Follow Alex Hormozi’s Socials: LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:43) Parking reflects team and customer values. (2:35) Prioritize customer convenience over personal parking preferences. (3:27) Minimize customer issues like parking for better experience. (4:01) Small details like parking sets tone for organization. (4:32) Assess trainer parking to improve service quality. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:11) - Lack of purpose hindered financial success. (3:43) - Love customers, serve better, avoid blaming. (6:01) - Care deeply about customers' lives and success. (9:44) - Constantly improve and serve customers to stay ahead. (11:46) - Persistence alone won't lead to financial gains. (14:13) - Combine compassion with strategic thinking for the next level. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:20) - Wise content consumption saves time and attention. (1:41) - Filter content by relevance to business and current stage. (2:32) - Learn to sell, then focus on marketing skills. (5:06) - Don't waste time on irrelevant content. (5:32) - Consume content based on needed skills. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his experience of how his sales team always doubled sales in every market they were in on the last five days of their stay and how this could be applied in any industry to maximize the likelihood of customers showing up. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (3:39) - Scarcity and urgency doubled sales. (6:39) - Salespeople's belief drove urgency and results. (8:30) - Remind customers of goals, create scarcity and urgency. (8:59) - Believe in scarcity to motivate customers. (9:43) - Remove reschedule option, double show up rates. (11:03) - Approach sale with conviction, double productivity. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over-delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business successfully. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (2:14) - Limit participants, charge more (4:10) - Avoid valley of despair, focus locally (7:27) - Great service, succeed in the market (11:45) - Fitness market larger than realized (14:24) - Large customer pool, no saturation concern (15:42) - Be adaptive, adjust as needed Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help solve their problems using his extensive knowledge and data set. He promises to answer all questions via video and hopes to provide value to listeners by sharing his expertise. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:29) - Assist with business bottlenecks and challenges. (1:35) - Share knowledge, solve problems, make videos. (2:19) - Offer for gym owners and community members. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:40) - Two ways to motivate: rewards or beliefs. (4:14) - Focus on your game, not competition. (7:03) - Start with why to inspire action. (9:32) - Beliefs create alignment and inspire followers. (12:35) - Trust fosters initiative, innovation, and loyalty. (15:32) - Stand by values, regardless of outcome. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making and long-term success in business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:09) - Finite games: known players, fixed rules, winning objective. (2:36) - Infinite games: known/unknown players, changeable rules, continuous play. (5:00) - Business: infinite game, goal is to keep playing. (6:08) - Winning in business: stay in the game, not arbitrary achievements. (6:59) - Building lasting business: strategic, long-term decisions. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (1:05) - Gurus made money but didn't know business. (3:08) - Learn competencies of running a business. (5:43) - Learn skills to take control of business. (9:11) - Own every aspect of your business. (9:54) - Outsourcing without learning leads to unsuccessful business. (10:44) - Consider owning all revenue for more profit. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition