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Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.
Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.
Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.
This is your girls’ group chat for business and beyond.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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- 102 - The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch
Laney Crowell launched Saie in November 2019, just months before the world shut down. Since then, she has built it into a beauty brand with more than $100 million in annual sales, growing over 50% year on year while staying profitable. Now, Saie has launched in Sephora UK, and Laney joins Rochelle on Ladies Who Launch to share the full journey.
Laney shares how a foundation that made her break out became the idea for a skincare-first makeup brand, why she raised $1 million and what it cost her, how Sephora first said no and then came back wanting every door, and why being the first beauty brand to sponsor the New York Knicks was a lightning-bolt marketing idea. She also talks about building the business from her bedroom during lockdown, why she believes the slower you go, the faster you get there, and the money advice every founder should hear before they raise.
In this episode:
Launching Saie in the UK and why it took six years to get hereThe foundation breakout that sparked the idea for SaieHow her community has shaped the brand, from the name to the very first productsLaney’s path from Estée Lauder to founderRaising $1 million, launching with three products, and the $100K of mistakesHand-delivering 200 mailers from a rented van with a decalBeing rejected by Sephora, then signing a deal to launch in every doorGoing viral with the Glowy Super GelBecoming the first beauty brand to sponsor the New York KnicksCelebrating $100M in salesFounder advice: invest in operations, rethink the org chart as you scale, and know your worth when you negotiateIf you're building a brand, thinking about raising investment, or curious how a founder turned a bold idea into a $100M business, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Saie’s Rocketship Growth
00:30 AD Starling Sponsor
05:07 The Breakout “aha” Moment
08:08 Estée Lauder Digital Roots
09:41 Important of Having A Start Up Tribe
14:33 Fundraising Advice
21:52 AD Starling Sponsor
23:33 Building TikTok Hype Early
24:03 Sephora Full Circle Deal
26:32 Scaling With A Small Team
27:41 The Power Of Slow & Steady Growth
29:35 Parenting Boundaries
33:51 Knicks Sponsorship
36:50 Celebrating 100 Million Sales
38:02 Founder Finance Advice
41:00 Future Proofing Family Time
41:47 Final Thanks And Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#AD Powered by @starlingbank
Access Starling Bank here: https://bit.ly/44sEaMf
FOLLOW LANEY
Instagram: https://www.instagram.com/laney/
Saie Instagram: https://www.instagram.com/saiebeauty/
Saie TikTok: https://www.tiktok.com/@saiebeauty?lang=en-GB
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 28 Oct 2026 - 42min - 101 - Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch
For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed.
Together they talk about ambition, money, backlash and the pressure on successful women to stay relatable, from Isobel's viral Agende launch to Patricia's decision to stop sharing her numbers, Sam's journey building Revive, and the double standards that still come with female success.
In this episode:
The Agende launch: nearly £500K on day one, and the price backlash that followedPatricia on sharing her numbers, getting backlash and shutting down, and why she's opening up againWhy people love an underdog until the underdog winsSam on being mistaken for just the face of ReVive, and why she hid herself from her own brandLearning to be proud of your success without feeling unrelatableHandling trolls and haters, and using criticism as dataBeing taken seriously as a woman in businessThe double standard for women and men in businessWhat happens to friendships when your success growsWhy women play down their ambition, and how to stop"A successful woman should never apologise for..."Whether you're building a business, growing an audience, or just have people around you who struggle with your wins, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Welcome To The 100th Episode Roundtable
03:38 Ioabel’s Launch Price Backlash
09:40 Patricia Defending Women Winning
12:14 Sam Reality TV Stigma
21:10 Should You Hide Success?
30:50 Turning Hate Into Growth
36:51 Being Taken Seriously As A Women In Business
47:30 Facing Pressure To Be Perfect
53:04 Who Funds Your Success?
55:32 Feminine Energy vs Respect
56:24 Money, Hate and Sexism
01:02:08 Finding Your Real Tribe
01:06:13 Stop Playing Small
01:12:10 Never Apologise For Your Success
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW PATRICIA, SAM & ISOBEL
Patricia Bright: https://www.instagram.com/patriciabright/
Sam Faiers: https://www.instagram.com/samanthafaiers/
Isobel Lorna: https://www.instagram.com/isobellorna_/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
#LadiesWhoLaunch #LadiesWhoLaunchPodcast #PatriciaBright #SamFaiers #IsobelLorna #RochelleHumes #FemaleFounders #WomenInBusiness #SuccessfulWomen #TallPoppySyndrome #Agende #ReViveCollagen #Episode100 #RoundTable
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Wed, 21 Oct 2026 - 1h 18min - 100 - "Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch
Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands.
Millie tells Rochelle why she helped launch brands that sold for hundreds of millions without ever owning a stake, why she turned down Victoria Beckham, how Boots backed Ruby & Millie with £7 million to launch the brand, and what it really felt like to walk away from a business with her name on it.
In this episode, we cover:
Why Millie says it's "invention, not reinvention"Launching Shu Uemura in London and turning a loss into a profit in three monthsThe lesson of not taking equity in the brands she helped buildBuilding Ruby & Millie, from Harvey Nichols and Selfridges to BootsThe Victoria Beckham lipstick she turned downWhy she and Ruby chose to walk away from Ruby & MillieFounding the British Beauty Council and raising the reputation of the beauty industryMillie's advice on pivoting careers, and her money habitsIf you're building a brand, thinking about your next career move, or want an honest look at how the beauty industry grew, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Millie Kendall Intro
00:36 AD Starling Business
01:08 Reinvention Versus Invention
05:43 Growing Up In Salons
06:32 Shu Uemura Origin Story
10:34 Launching A PR Agency in Beauty
17:13 Meeting Ruby Millie
20:18 £7M Boots Deal And Launch
24:58 Inclusivity And Range Battles
34:30 Control Value Lessons
37:23 Leaving At Peak Growth
43:40 Building British Beauty Council
48:56 Industry Impact In Numbers
52:19 Pivot Advice For Change
57:41 Rocket Round: Money Habits
01:01:30 Financial Mistakes & Lessons
01:03:04 Launch Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#AD Powered by @starlingbank
Access Starling Bank here: https://bit.ly/44sEaMf
FOLLOW MILLIE
Instagram: https://www.instagram.com/milliekendall/
FOLLOW US
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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
#LadiesWhoLaunch #MillieKendall #RubyAndMillie #BritishBeautyCouncil #BeautyIndustry #FemaleFounders #BeautyBusiness #RochelleHumes
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Wed, 14 Oct 2026 - 1h 04min - 99 - Launching Eulah!
This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah.
Watch along as the Eulah launch campaign with Boots comes to life, from the campaign shoot to the launch event, and see what it really takes to build a brand from idea to shelf. The behind-the-scenes moments, the pressure, the people who made it happen, and the launch night that brought it all together.
If you've ever wondered what goes on behind a brand launch, this is your front-row seat.
Shop Eulah now: https://eulahskin.com/?utm_source=ladies_who_launch&utm_medium=partnership&utm_campaign=eulah_launch
We Are Ladies Who Launch!
CHAPTERS
00:00 Countdown To Launch
00:21 Nine Days Out
02:13 Podcast And Press Run
04:13 Launch Week Nerves
05:29 Launch Event Setup
07:30 Challenges Of Brand Building
09:27 Event Wrap And Website Rush
10:32 Eulah Launch Goes Live
12:14 Success And Reflections
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW EULAH SKIN
Instagram: https://www.instagram.com/eulahskin/
TikTok: https://www.tiktok.com/@eulahskin
Website: www.eulahskin.com
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 07 Oct 2026 - 12min - 98 - Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch
Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces.
Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips.
In this episode we cover:
The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your successIf you’re an aspiring innovator with no clue where to start, this one’s for you!
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Hello Klean
04:24 Identifying The Water Origin Problem
07:40 Turning Plumbing Into A Wellness Brand
10:07 Educating Before Selling
13:35 Building Co-Founder Roles Efficiently
15:05 Funding R&D And Our Subscription Model
16:57 Customers Don’t Understand Category
20:04 Social Was Our First Hire
23:13 Building A Brand Narrative
24:45 Balancing Brand and Conversion
26:52 Creating Creator Partnerships That Feel Real
28:00 My Dragons’ Den Experience
34:39 Post Dragons’ Den Growth Surge - 600%!
36:19 Finding The Right Investor Fit
39:54 Expanding Shower Care Category
41:33 Redefining Success Metrics
44:30 Karlee’s Leaving Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW HELLO KLEAN
Instagram: https://www.instagram.com/helloklean/
Karlee: https://www.instagram.com/karleee/
TikTok: https://www.tiktok.com/@helloklean
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 30 Sep 2026 - 46min - 97 - Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand
Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover.
In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it.
In this episode we cover:
The moment Astrid & Miyu really took off, and why brand awareness changed everythingHow to find people as passionate as you and filter out bad applesHow to stand out in an overcrowded marketThe realities of launching in the US and what it took to get thereTop founder tips for building a business that lastsIf you’re starting out and you feel like your growth is stunted, this one’s for you!
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Connie Nam
01:51 Starting A Category Scratch
03:05 Taking A Risk on PR
04:44 Making Your First Hire
06:21 Finding Your USP
10:16 Competitor Mindset
14:18 Steady Growth Middle
17:39 The Launch of Astrid & Miyu Piercing
20:00 Expanding Into The US
25:32 Creating The Why For Investment
27:55 What’s Next For Astrid & Miyu
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW CONNIE
Instagram: https://www.instagram.com/connienam/
Astrid & Miyu: https://www.instagram.com/astridandmiyu/
TikTok: https://www.tiktok.com/@unboxed_podcast
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 23 Sep 2026 - 29min - 96 - "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch
Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide.
In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons!
We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included.
In this episode, we cover:
Leaving a decade-long career at Boots to join a scrappy startup
Exactly how she split her first £300K investment
Why most of her marketing budget went on: Caroline Hirons
The Cult Beauty call on launch day that changed everything
Launching The INKEY List into Sephora across North America within six months
Nearly going bankrupt, and what it actually takes to get "retail ready"
The burnout that put her in bed for two weeks straight
How a product she never planned to sell became #1 on TikTok Shop
If you’re looking to launch in the skincare space, this one’s for you!
We Are Ladies Who Launch!
00:00 Cult Beauty Calls Day One
00:55 Introducing Colette Laxton
03:10 Learning the Corporate Ropes at Boots
10:21 Realising The Skincare Gap
18:41 Leveraging PR for Launch
21:44 Early Funding and Brand Blow Up
27:05 Launching in Sephora US
33:10 Figuring Out Stock and Logistics
37:10 Virality and TikTok Shop
39:09 Our 1 Million Unit Order
40:14 Why Micro Influencers Win
46:23 Leadership at 100 Staff
50:47 Founder Burnout Reality
55:32 Rocket Round
01:06:51 Staying in the Game
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW COLETTE
Instagram: https://www.instagram.com/colette.theinkeylist/
The Inkey List: https://www.instagram.com/theinkeylist/
TikTok: https://www.tiktok.com/@colette.laxton
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 16 Sep 2026 - 1h 12min - 95 - "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch
Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.
Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.
Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7
In this episode, we cover:
Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndromeIf you’ve ever felt like your goals are bringing you down, this one’s for you!
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Dior Bediako
03:07 Using Business As Growth Tool
06:33 Why You're Busy Vs Building
14:29 Do Less, Get Better Results
18:42 When To Quit & Pivot
21:35 Find Your Bottom Left
25:00 Growth Needs Systems
32:17 Focussing On Being A Future Founder
36:30 How To Find Your Ideal Customer
41:03 Handling Being Copied
49:10 How To Make Decisions Under Pressure
51:28 When To Quit Your Job
57:01 Stop Feeling Behind
01:05:02 Ditch Imposter Syndrome
01:07:04 Final Thanks and Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW DIOR
Instagram: https://www.instagram.com/diorbediako/
TikTok: https://www.tiktok.com/@diorbediako
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 09 Sep 2026 - 1h 07min - 94 - Introducing Rochelle new skincare brand!
The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!
In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.
We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.
Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Eulah
01:43 Eulah Brand Vision and Pricing
03:39 Where To Shop Eulah
06:14 The Meaning Behind The Brand Name
07:37 Join the Eulah Community
08:38 12 Products Sneak Peek
09:56 Road to Launch Plans
10:50 Expert Doctor Partnership
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW EULAH SKIN
Instagram: https://www.instagram.com/eulahskin/
TikTok: https://www.tiktok.com/@eulahskin
Website: www.eulahskin.com
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 02 Sep 2026 - 13min - 93 - The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian
This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone.
This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief.
In this episode, we cover:
Taking the leap & founding from a personal problemTurning your passion into a careerNavigating early startup strugglesThe moment you truly ‘launch’Embracing failure and backing yourself through itIf you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you.
We Are Ladies Who Launch!
Chapters
00:00 From Fear to First Leap
00:31 Why Founders Start
01:05 How Personal Experience Sparks Ideas
03:05 Believing in Your Product Vision
04:20 Quitting and Going All In
06:18 Starting Small Operations
06:50 Bootstrapping, Solo Hustle and Managing It All
08:34 Launch Breakthrough Moment
09:11 Advice for New Founders
11:03 Why Not Me
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 26 Aug 2026 - 11min - 92 - She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty
Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.
In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.
We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to.
In this episode, we cover:
Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip.If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you.
We Are Ladies Who Launch!
Chapters
00:00 Industry Meets Problem
01:59 Pain Points & Waste In Makeup And Waste
06:33 Scaling Brands And Building Confidence
07:44 Charlotte Tilbury Lessons On Trust
17:49 DCYPHER Tech Explained
26:08 Launching In John Lewis
34:55 Data Driven Foundation Formulas
36:49 Fast Track Personalised Lip Products
41:02 Switching Off As A Founder
43:31 Learning To Let Go
48:35 John Lewis Launch Moment
51:45 Advice Regrets And Lessons
57:30 Why Its Important To Obsess Over The Problem
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW RUTH
Instagram: https://www.instagram.com/ruthxdcypher/
DCYPHER: https://www.instagram.com/dcypherbeauty/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 19 Aug 2026 - 1h 01min - 91 - From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique
Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space.
From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance.
In this episode, we cover:
How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo foundersIf you’re an aspiring founder looking to launch in the beauty space, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet The Mimétique Founder
01:55 Dermatology Family Roots
07:16 Going Back to University at 40
13:03 From Lab Vials to Le Bon Marché
15:38 The Challenges Of A Self Funded Launch
17:44 Building the Team
23:27 Designing the French Pharmacy Look
27:00 Founder Dos and Donts
33:06 Letting Go to Grow
35:18 Fabienne’s Five Year Vision
41:49 Rocket Round
47:46 Mentors And Dream Collaborations
50:22 Wrap Up
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW FABIENNE
Instagram: https://www.instagram.com/fabienne_sebaoun/
Mimétique: https://www.instagram.com/mimetiqueskin/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 12 Aug 2026 - 52min - 90 - Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand
This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth.
In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday.
We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about.
In this episode, we cover:
The £30,000 Meta Ads horror story every founder should hearWhy Gigi & Olive pivoted four times before finding its winning modelThe operational reality of running a personalised product businessWhy chasing revenue can be a dangerous growth strategyHow customer obsession became Gigi & Olive's biggest competitive advantageThe Gigi & Olive podcast is launching September 2026Building a luxury brand through community, not just marketingThe mindset shifts every founder needs to scale with confidenceWhether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Georgie Le Roux, founder of Gigi & Olive
01:57 Introducing Gigi & Olive
05:47 How to Track Trends in Products
07:31 First Big Pivot to Own Designs
09:25 Building Personalisation Operations
14:06 Scaling Without Chaos
19:46 Serving the Same Customer in Multiple Ways
26:49 Meta Ads Horror Story
28:43 Building Brand Through Word Of Mouth
30:40 Next Business Pivots & Mindset
33:15 Building Luxury in Crowded Market
40:30 Building a Strong Brand Intentionally
41:24 The Gigi & Olive Podcast
43:35 Rocket Round
46:01 Phone Habits And Sleep
47:30 Profit Over Top Line
53:56 Financial Priorities And AI
56:47 Founder Boundaries As A Mum
59:32 Niche Brand Power Move
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW GEORGIE
Instagram: https://www.instagram.com/georgieleroux/
Gigi and Olive: https://www.instagram.com/gigiandolive_/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 05 Aug 2026 - 1h 06min - 89 - Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest
In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know.
In this episode, we cover:
Frankie's founder journey from career uncertainty to building Ideas FestHow to turn setbacks into strategic opportunitiesNetworking, rapport-building, and navigating the blurred lines between business and relationshipsGaining the confidence to be assertive in the business worldFinancial support tools, top tips, and how to be a strong team playerIf you’ve ever wanted to start a business but don’t know where to begin, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Frankie James
02:33 Finding Your Path
12:44 Family Business Dynamics
15:31 An Intro To Ideas Fest
17:08 Pandemic Spark & First Festival Launch
21:53 Building A Founder Community
31:55 What’s Next For Ideas Fest
35:59 Rocket Round
36:11 Community Non Negotiables
39:31 Hiring For Vibe, Not Titles
43:45 Adopting The ‘Why Not Me’ Mindset
54:48 Frankie’s Top Tips
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW FRANKIE
Instagram: https://www.instagram.com/frankie_j4y/
Ideas Fest: https://www.instagram.com/ideas_fest/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 29 Jul 2026 - 1h 01min - 88 - Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over
In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.
Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.
In this episode, we cover:
Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already haveIf you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Branding Masterclass Intro
01:01 World Building Basics
03:41 Prioritising Feelings Before Design
04:34 Consistency Over Trends
09:00 Founder Storytelling
10:38 Colors, Fonts, and Copy
14:00 How To Design For Your Future Customer
16:14 Final Thoughts
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW ROCHELLE
Instagram: https://www.instagram.com/rochellehumes/
TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 22 Jul 2026 - 17min - 87 - How To Communicate Your Needs In Business | Amira Quaye
In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.
From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.
Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.
In this episode, we cover:
Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinkingUnlearning old habits, over-explaining, filler words, and the tension between male vs female languageReframing your written communication by stripping apologetic language from emails and finding authorityNavigating difficult conversations and managing the feelings that come with confrontation in both personal and professional lifeAmira's six fundamentals of communication for finding and projecting your voiceIf you’ve ever struggled to find your voice and speak your truth, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Amira
01:08 What is a Communication Expert?
06:01 Understanding your communication style
12:12 Unlearning Needs and Emotions
14:58 Why We Over Explain
19:50 Male vs Female communication stigmas
24:23 Filler Words and Rephrasing Your tone on email
31:57 Holding Your Own in a room
38:00 Handling Awkward Silences
40:43 Why We Avoid Conflict
44:23 How to approach Difficult Conversations
49:03 Assertive vs Defensive
52:09 Difficult Talk No Nos
57:03 Amira’s 6 Communication Fundamentals
01:03:48 Top Communication Tip
01:05:32 Wrap Up
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW AMIRA
Instagram: https://www.instagram.com/the_communicationexpert/
TikTok: https://www.tiktok.com/@the_communicationexpert
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 15 Jul 2026 - 1h 06min - 86 - Behind JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust
Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.
This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.
In this episode, we cover:
Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted fromStarting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investorsGenerating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the startDeveloping the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her groundedThe evolution of science for women's health and Jessica's financial advice for foundersIf you've ever felt let down by the wellness industry, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Jessica Sepel
01:32 Early Diet Struggles
07:22 Choosing Your Nutrition Path
12:34 Spotting The Supplements Gap
21:06 First 2000 Bottles Sold
24:09 Scaling Without Pressure
27:14 From Local To Global
29:45 Build Through Quality
33:30 Bootstrapped Scrappy Growth
39:31 Nighttime Switch Off Routine
44:17 Creating Mornings Without Chaos
47:34 Boundaries For Founders
49:57 Future Of Women’s Health
54:19 Rocket Round
01:01:17 Mentors And Box On
01:03:00 Confidence Around Money
01:10:37 Prioritising Customer Retention
01:19:17 Wrap Up
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW JESSICA
Instagram: https://www.instagram.com/jshealth/reels/?hl=en
JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en
TikTok: https://www.tiktok.com/@jshealthvitamins
https://uk.jshealthvitamins.com/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Disclaimer: JSHealth Vitamins formulas vary by region
Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd
Hosted on Acast. See acast.com/privacy for more information.
Wed, 08 Jul 2026 - 1h 19min - 85 - Building NEOM: Nicola Elliott on £45M Turnover, 150 Products & Self-Funding vs Investment
In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition.
Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process.
In this episode, we cover:
The journey of starting & building NEOMBuilding in a ‘unique’ category150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not paceBenefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connectionDesigning business around your lifeWe Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
00:43 Before Wellness Was a Thing
03:41 Anxiety Sparking the NEOM Idea
06:15 From Blends to NEOM
08:27 First Products and Candles
11:40 Green Lights to Quitting Your 9-5
14:29 Building the Right Team
17:58 Creating a New Category
23:11 Retailer Placement Challenges
26:32 Sponsor Break: Starling Tools
27:42 Scaling With Steady Growth
33:33 Slow Growth Wins
34:00 Realities of Raising Money
35:50 Founder Lifestyle Questions
36:58 Motherhood While Building a Business
40:01 Sacrifice And Seasons
41:50 Work That Feeds You
43:06 Protecting Brand Identity
47:32 Customer Moments Strategy
49:06 Founder Role Today
52:39 Realistic Wellness Positioning
53:47 Future Growth And Collabs
55:56 Rocket Round
58:15 Curating Your Circle
59:35 Patience Builds Brands
01:00:34 Nicola’s Dream Collab
01:02:00 Finding A Mentor
01:03:14 Founder Money Habits
01:07:21 Financial Myths Debunked
01:09:30 Profitability Over Hype
01:12:23 Design Success Your Way
01:14:55 Nicola’s Ideal Lunch
01:17:49 Wrap Up And Subscribe
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW NICOLA
Instagram: https://www.instagram.com/nicolaelliottneom/
NEOM: https://www.instagram.com/neomwellbeing/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 01 Jul 2026 - 1h 18min - 84 - Founder of Beauty Works: The Molly Mae Partnership & What Really Happened Behind The Business Sale
In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.
What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.
Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.
In this episode, we cover:
The build of Beauty Works from an £8,000 Rolex watch saleBusiness growth through hair salonsFacing stereotypes against the beauty industryBehind the Molly-Mae partnershipThe story of the Beauty Works sellLaunching her new business, Killa BrushIf you’re a founder with an idea mixed with grit and determination, this episode is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Penelope Cheshire, Founder of Beauty Works
05:35 Beginning of Beauty Works
06:38 Selling My Partners Rolex to Start
11:17 First Big Retail Order
18:42 Rejected by Investors
23:47 Creating a Premium Positioning
29:28 Behind The Molly Mae Partnership
35:49 Leadership & Letting Go
47:38 The Truth Behind Leaving Beauty Works
57:57 Private Equity Reality Check
01:01:37 Starting Killa Brush
01:12:12 Sharing Entrepreneurship Truths
01:15:40 Rocket Round
01:22:57 Final Advice & Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW PENELOPE
Penelope’s Instagram: https://www.instagram.com/penelopecheshire/
Killa Brush: https://www.instagram.com/killabrushofficial/
Killa Brush Website: www.killabrush.com
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 24 Jun 2026 - 1h 26min - 83 - The Jane Birkin Moment That Changed Everything | Behind Building Sellier
In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.
She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.
In this episode, we cover:
How Hanushka transitioned from Law to luxury retailBuilding luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnershipWhat people are getting wrong about entrepreneurshipIntroducing JUICE and taboos around feminine hygieneWhether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Hanushka
03:24 Building Sellier
09:10 Creating Virality on Social
14:12 Behind The Jane Birkin Auction
20:50 Viral Marketing Playbook
25:21 Behind The Flannels Partnership Expansion
28:00 Navigating Motherhood & Ambition
31:25 Introducing JUICE
33:09 Handling Business Criticism
37:58 Redefining Success
40:18 Embrace The Cringe
41:22 Rocket Round Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW HANUSHKA
Hanushka’s Instagram: https://www.instagram.com/hanushkaa/
Sellier: https://www.instagram.com/sellierknightsbridge/
JUICE: https://www.instagram.com/wearejuicers/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 17 Jun 2026 - 48min - 82 - Building The Girls Bathroom | Sophia & Cinzia on Community, Live Tours & Founding rooms
This week's episode of Ladies Who Launch is with Sophia & Cinzia, the powerhouse duo behind one of the UK's most-listened-to podcasts, The Girls Bathroom. From building a loyal online community from scratch to launching a sold-out live tour, this episode is a masterclass in building an audience through genuine connection and having fun while doing it.
We get into the founding of their new venture rooms, what it really takes to build a team of women who are aligned with your vision, and because no Ladies Who Launch episode is complete without it, a Greek lunch moment that you absolutely need to hear.
In this episode, we cover:
How Sophia & Cinzia built their online followingLaunching The Girls Bathroom Building up to the live tourThe realities behind launching roomsWhy Sophia & Cinzia decided to build a team of womenA Greek lunch momentWhether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Sophia & Cinzia
01:12 Where It All Began
07:17 Launching Their YouTube Channel
13:19 How They Got Management
20:14 Naming The Girls Bathroom
22:22 Growth Through Lockdown
24:07 Behind Recording The Girls Bathroom
25:41 Behind The Live Tour
30:03 Building The Vision For rooms
34:53 Building An All Female Team
37:14 Navigating Rooms Critique
40:45 Backing Themselves On The Jelly Vase
44:55 Co-Founders and Friendship
47:34 Future Plans for rooms
49:32 Rocket Round
58:29 A Greek Lunch Moment
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SOPHIA & CINZIA
The Girls Bathroom: https://www.instagram.com/thegirlsbathroom/
Sophia: https://www.instagram.com/sophiatuxford/
Cinzia: https://www.instagram.com/cinziabayliszullo/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 10 Jun 2026 - 1h 00min - 81 - Building Little Moons: From 80% Ready to a Multi-Million Pound Empire
From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle.
Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love.
In this episode, we cover:
Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brandIf you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready.
We Are Ladies Who Launch!
CHAPTERS
00:00:00 Introduction and Little Moons as a Family Favorite
00:03:08 The Inspiration Behind Starting Little Moons
00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing
00:12:33 How Vivien's Finance Career Helped Launch the Business
00:14:40 Launching Little Moons
00:16:07 Building the Brand; From White Label to Little Moons
00:19:31 Founding the Business as Siblings
00:23:02 Breaking Into First Major Retail Partnerships
00:28:38 The Viral TikTok Moment and Managing Sudden Demand
00:34:13 Amplifying Virality and Managing Retail Logistics
00:37:07 Business Scaling Challenges
00:41:07 Bringing in Private Equity and a New CEO after 12 Years
00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey
00:47:27 The Complexities of International Expansion to 38 Countries
00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits
00:58:37 Advice for New Founders
01:07:38 Celebrating Success and Vivien's Gratitude
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory
FOLLOW VIVIEN & LITTLE MOONS
Vivien’s Instagram: https://www.instagram.com/thevivienwong/
Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/
Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 03 Jun 2026 - 1h 09min - 80 - Behind Space NK's Viral Miami Influencer Trip
The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.
In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.
In this episode, we cover:
How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metricsWe Are Ladies Who Launch!
CHAPTERS
00:00 The Space NK Miami Trip That Went Viral
01:59 Setting Campaign Goals
03:26 Selecting The Guest List
07:41 Myth Busting The Trip
10:01 Partner Brands And Activations
17:00 Creative Freedom Vs KPIs
24:30 Measuring Success With EMV
28:58 EMV Vs Sales
30:07 Top Brands And Halo Moments
31:28 Addressing Media Backlash
33:52 Space NK’s PR Team
37:00 Next Years Campaign Plans
43:14 Beauty Is Democratic
48:12 What To Repeat & Refine
50:44 PR Campaign Do’s & Don’ts
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW JINI
Instagram:https://www.instagram.com/jinisanassy/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 27 May 2026 - 56min - 79 - Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement
In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.
From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.
In this episode, we cover:
Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to changeWe Are Ladies Who Launch!
CHAPTERS
00:00 Sunday Launch Intro
00:57 Using Motherhood To Fuel Ambition
02:29 Why The Mum Guide Was Needed
06:03 Identity Shift and Work
16:22 From Social Posts to Events
19:31 Family-Friendly Venues In London
21:11 Journey of the Luxury Mum Event Breakthrough
24:01 Scaling Events and Brands
28:03 Dream Collabs and Future Plans
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW FEDERIKA
Instagram: https://www.instagram.com/luxurymumguide_/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Sun, 24 May 2026 - 38min - 78 - Building Never Fully Dressed: Turning Customers Into Lasting Community
Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.
In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.
From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.
In this episode, we cover:
Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Lucy Aylen
02:51 Never Fully Dressed Anti Viral Strategy
07:52 Bootstrapped Ownership
13:51 Building Through Customer Feedback
20:10 Inclusivity and Sizing In Fashion
29:11 Community Loyalty Lessons
32:27 Small Team Big Energy
33:38 Founder Role Evolution
37:31 Motherhood and Boundaries
39:50 Detaching From Business Drama
45:19 Brand Identity to New Venture
50:05 Advice for New Founders
55:46 Work Life Blend Choices
59:05 The Beyonce Topshop Moment
01:00:03 Family First Routines
01:04:46 Mum As Mentor
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory
FOLLOW LUCY
Instagram: https://www.instagram.com/lucyaylen7/
NFD Instagram: https://www.instagram.com/neverfullydressed/
NFD TikTok: https://www.tiktok.com/@neverfullydressed
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 20 May 2026 - 1h 13min - 77 - How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel
In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.
Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.
We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.
In this episode, we cover:
How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standardsIf you're building a career in a crowded space and trying to figure out how to stand out this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Sarah Jossel
07:02 Making the Fashion to Beauty Shift
11:34 Building Credibility in your Career
29:07 Beauty Trend Red Flags
31:18 Smart Spending on Beauty Trends
34:54 Beauty and Confidence
39:07 The Journey of Writing a Book
42:59 Approach to Functional Makeup
45:12 Filters and Fake Realities
47:24 Finding Your Voice
53:13 Clean Beauty Marketing Myths
56:52 Clearing Up Clean Beauty Confusion
59:36 Pregnancy and Cancer Beauty Product Guidance
01:03:36 Pressures of Perfection Myth
01:13:33 Consistency Over Noise
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SARAH
Instagram: https://www.instagram.com/sarahjossel/
TikTok: https://www.tiktok.com/@sarah_jossel
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 13 May 2026 - 1h 20min - 76 - The Realities of Scaling A Social Media Agency with Sedge Beswick
Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.
But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.
In this episode, we cover:
How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after sellingThis is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Sedge Beswick
01:23 Working In Social Before It Was A Career
06:17 ASOS First Social Hire
14:02 Social Media Becomes Marketing
16:17 Accidental Agency Leap
20:46 Landing Big Clients Fast
23:43 Investment And Managing Cashflow
30:06 Lonely Founder Rollercoaster
33:20 Boundaries In Motherhood
37:51 Breaking Hustle Culture
41:20 Scaling Through Sales
43:18 Lessons In Hiring
46:03 Leadership vs Being Liked
48:47 Private Equity and US Expansion
51:01 Pregnancy Changes the Deal
56:59 Selling The Business and Resetting
01:00:32 Redefining Success and Freedom
01:10:22 Final Advice and Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SEDGE
Instagram: https://www.instagram.com/sedgebeswick/
YouTube: https://www.youtube.com/@SedgeBeswick
LinkedIn: https://www.linkedin.com/in/sedge-beswick/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 06 May 2026 - 1h 13min - 75 - How SOJO Got Into Selfridges: The Real Story
Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges.
In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind.
This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship.
What we cover:
Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VCIf you're building something new or struggling to articulate why your idea matters, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Josephine, Sojo Founder
03:17 The Tailoring Niche
07:48 The Problem with Fast Fashion
13:52 Validating The Business Idea
16:59 Finding A Tech Co-Founder
22:24 Launch Traction And Press
23:40 Funding And Getting Investment
29:48 Hiring Growing Pains
33:01 Corporate vs Startup Hiring
34:19 The Right Time For Funding
35:24 More Team Slower Progress
37:09 Focussing On Your B2B Strategy
38:11 Where Is Sojo Today?
39:16 Hiring for Complementary Skills
41:36 Testing Agility in Interviews
43:43 Representation in VC Funding
47:53 6-Week Fundraising Sprint
50:57 Selfridges Partnership Breakdown
54:49 Global Expansion Plans
01:00:33 Build With the End in Mind
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SOJO
SOJO Instagram: https://www.instagram.com/sojo.uk/
Josephine Instagram:https://www.instagram.com/josephine__philips/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 29 Apr 2026 - 1h 04min - 74 - Building SheerLuxe: The build, growth and £40M sell
In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.
Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.
What we cover:
The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered versionIf you're a female founder navigating the chaos of building something bold, this one's for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Georgie and SheerLuxe
01:14 The SheerLuxe Mission and Platform Evolution
09:16 Navigating Career Detours
14:55 The Start of Building SheerLuxe
21:56 Raising VC and Keeping Equity
28:23 The Hardest Part of Leadership
31:30 The SheerLuxe Team as the Brand
41:52 Staying Relevant Through Change
45:56 Editorial First, Monetise Later
46:47 The £40M Sell
53:09 Equity And Industry Stigma
55:17 The Work and Motherhood Reality
01:03:41 Life After the Acquisition
01:07:19 Rocket Round
01:15:22 Best Piece of Advice
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW GEORGIE
Instagram: https://www.instagram.com/gcoleridgecole/
SheerLuxe Instagram: https://www.instagram.com/sheerluxe/
SheerLuxe TikTok:https://www.tiktok.com/@sheerluxe
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 22 Apr 2026 - 1h 18min - 73 - “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back
In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.
In this episode, we cover:
The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dreamWhether you're a founder, a dreamer, or someone who's been holding back, this one is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Bernicia
02:05 From makeup to wider mission
06:22 Gaining confidence
11:25 Building repeat customers and loyalty
13:56 Why wigs matter
20:45 Building a fashion forward brand
25:42 Launching with a business partner
31:51 The ‘Just Do It’ mission
40:13 Smart category strategy
41:22 Quality over ego
43:30 Bernicia’s 2 year vision
45:58 Dream retail partners
47:23 Business non-negotiables
49:30 Quickfire habits & lessons
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW BERNICIA
Instagram: https://www.instagram.com/berniciaboateng/
TikTok: https://www.tiktok.com/@realberniciaboateng
Enoléh: https://www.instagram.com/enoleh/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 15 Apr 2026 - 1h 06min - 72 - Behind Rochelle Humes Skincare Brand Launch
In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves.
I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night.
Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you.
In this episode, I cover:
Where the products are right now. Development, testing, and what the process has been along the way
The decisions around formulation that no one prepares you for
How I’m thinking about quantities and what that means for the brand at this stage
Selling into retailers and what it actually takes to get a brand onto shelves
The next Ladies Who Launch line up
Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 08 Apr 2026 - 19min - 71 - MERIT Beauty CMO: Behind the brand
In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.
Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.
What we cover:
How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brandWhether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
04:57 Designing Brand DNA
07:53 The Five Minute Morning
12:49 The No-Hero Product Strategy
18:26 Building Hype Around Brand & Product
24:26 Scaling Profitably To $200M
29:41 Multichannel Brand Building
32:25 Creative A North Star
38:31 Anti Advice And Comparison
41:53 Work Identity Boundaries
45:18 Mentors And Leadership Energy
47:00 One Tip For Founders
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW AILA
Instagram: https://www.instagram.com/ailamorin/
MERIT Instagram: https://www.instagram.com/merit/
MERIT TikTok: https://www.tiktok.com/@merit
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 01 Apr 2026 - 51min - 70 - Building Ru & Rocka: From Ideation to Selfridges Launch
In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.
From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.
We cover:
How Ru & Rocka started and the moment it became realBeing responsible with money and navigating small business financesHow to build a brand that's truly original in a crowded marketBuilding the Ru & Rocka team and knowing when to hireBuilding a true brand identity & DNALaunching in SelfridgesWhether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introducing Katherine Barlow
04:56 Instagram Side Hustle
07:16 Finance Lessons Learned
09:47 Building A Brand Solo
12:51 From The Studio to Ru & Rocka
30:11 Scaling Without Fear
32:37 Brand DNA Matters
33:41 When Big Brands Copy
38:32 Building Thick Skin In Business
40:52 Launching In Selfridges
46:57 Scrappy Startup Lessons
48:12 What’s Next For Ru & Rocka
58:09 Final Advice For Business Owners
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW KATHERINE
Instagram: https://www.instagram.com/kb.barlow/
Ru & Rocka: https://www.instagram.com/ruandrocka/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 25 Mar 2026 - 1h 03min - 69 - Inside Rochelle Humes' Skincare Brand Launch: The Journey Starts Now
In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand.
This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible.
Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride.
We don't know exactly where this journey ends. But we're starting it right here, right now. Together.
We Are Ladies Who Launch.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Sun, 22 Mar 2026 - 14min - 68 - Everything you need to know about tax ft The London Accountant
Managing business finances doesn't have to be overwhelming, it can actually be your most powerful tool for growth, if you invest in it from the start. In this episode of Ladies Who Launch, we sit down with Nicole Zalys also known as The London Accountant to demystify the day-to-day of running your business accounts and take the panic out of tax season.
We are stripping away the heavy financial jargon to give you a foundational, empowering masterclass in money management. Whether you are a solo founder or scaling a growing team within a limited company, we break down the exact financial moves you need to make to protect your profit and scale with confidence.
In this episode, we cover:
The perks of registering as a limited companyExpense pro’s and con’sEffective tax management How to save for taxHow to price yourself effectivelyWe Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
04:53 Director Perks and Trivial Benefits of a Limited Company
10:02 Childcare Costs and Tax Free Scheme
15:00 Travel Overseas and Client Entertainment
18:01 Clothing Expenses and Case Law
22:45 Business Entertainment And Promotions
24:24 Wealth Building Basics
27:44 Common Tax Mistakes
30:50 Pricing Your Time
34:25 Travel And Company Cars
36:18 Final Limited Company Tips
If you want to build a sustainable, profitable business and take control of your financial narrative, this episode is for you.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW NICOLE
Instagram: https://www.instagram.com/thelondonaccountant_/
TikTok: https://www.tiktok.com/@thelondonaccountant
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 18 Mar 2026 - 39min - 67 - Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams
Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy.
In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.
What we cover:
Staying relevant in the ever evolving world of social mediaAdapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & businessWe Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Stef Williams
02:01 Early Instagram Fitness Era
06:34 Branching Beyond Workouts
12:27 Endometriosis and Body Pressures
18:45 From Creator to Founder
23:53 Building Teams and Hiring Lessons
30:17 Product Business Hard Lessons
38:09 Why Subscription Business Models Win
43:43 WeGlow Vision and Women’s Health
45:15 Cycle Syncing Workouts
51:29 Building A Brand Beyond You
55:47 Pregnancy Pressures
01:10:59 Trust Your Gut When Hiring
01:13:37 Dream Collabs And Mentors
01:19:16 Stef’s Dream Lunch
Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW STEF
Instagram: https://www.instagram.com/stef.williams/
TikTok: https://www.tiktok.com/@stefanie_williams
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 11 Mar 2026 - 1h 23min - 66 - The Truth About What Really Happened with Plantmade ft Ama Hill
In this episode of Ladies Who Launch, Rochelle sits down with Ama Hill, the founder of Plantmade, to finally share her side of the story. From rapid growth to going to business administration, this is the raw, unfiltered truth behind one of the most talked-about brand controversies in recent years.
Ama opens up about what was really happening behind the scenes as Plantmade scaled, the cashflow pressures that many founders underestimate, and the exact moment she realised the business was in serious trouble. She breaks down the realities of administration, what actually happened when the new owner took over Plantmade, and how it feels to watch the company you built be run without you.
This conversation goes beyond the headlines and social media speculation. It’s an honest look at the emotional, legal and financial realities of losing Plantmade and what it takes to rebuild your identity and confidence as a founder afterwards.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
03:02 Rewinding to March pressure
05:44 Administration day
09:13 How the debt started
15:35 Falling into the scale trap
25:38 Failed promises and roles of the restructure
32:21 Choosing administrators and buyers
38:52 The uncertainty post business sale
40:29 Relaunch red flags
43:03 Contracts, equity and legal
49:58 Communication failures
52:57 Juggling a wedding and business breakdown
58:36 Responding to ownership claims
01:02:31 Moving on to what’s next
01:09:36 Founder advice and self trust
01:14:35 Lessons from Plantmade
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW AMA
Instagram: https://www.instagram.com/amaa__official/
TikTok: https://www.tiktok.com/@amaamoagyei
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 04 Mar 2026 - 1h 17min - 65 - Behind Atlantis The Royal’s Beyoncé Launch ft Hanan Eissa
In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.
Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.
In this episode, we cover:
• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines
• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign
• How to scale your brand Globally
• Why having the right team is non-negotiable for high-stakes launches
• How to get brand partnerships right and the common mistakes brands still make
If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
06:56 Inside Atlantis The Royal Launch
10:25 The Moment Beyonce Said Yes
15:16 How To Create A Global Story
17:42 Marketing Principles for Startups
20:10 Creating An Authentic Brand
23:15 Launch Lessons Learned
30:32 Enjoy Success Milestones
36:58 How To Pitch Like An Underdog
39:50 What’s Next For Atlantis
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW HANAN
Instagram: https://www.instagram.com/hananeissa?igsh=OWw0azBvazhsdWt0
LinkedIn: https://www.linkedin.com/in/hananeissa/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 25 Feb 2026 - 42min - 64 - From L’Oréal to Glow Recipe | Sarah Lee’s Exact Path to a $300M Beauty Empire
Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.
Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.
In this episode, we cover:
Key insights from working inside a legacy beauty giant (L’Oreal) to building a startupHow Sarah identified white space in the U.S. market for Korean skincareTaking the Leap: Leaving L’Oréal & Launching Glow RecipeGlow Recipe's Shark Tank JourneyGoing from DTC to Sephora ShelvesEvolving the Glow Recipe Brand & Category LeadershipIf you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.
We Are Ladies Who Launch!
CHAPTERS
00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO
03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration
05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business
16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market
22:22 Quitting L’Oréal & Taking The Leap
29:42 The Shark Tank Experience
41:05 Choosing Mentorship vs. Money
45:44 Dealing with Sell Out Product
47:07 The Glow Recipe Partnership with Sephora
54:18 Reacting to Viral Product Moments
01:00:37 How the Co-CEO System Works
01:06:15 $300M Business & What’s Next
01:17:31 Founder Advice & How to Build Good Company Culture
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW GLOW RECIPE
Instagram: www.instagram.com/sarah_glow
Glow Recipe Instagram: www.instagram.com/glowrecipe
Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 18 Feb 2026 - 1h 25min - 63 - How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf
How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.
They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.
In this episode, we cover:
How Matilda recognised the opportunity to build an online profileThe balance of sharing personal struggles while building an online profile and running a businessLaunching Djerf Avenue with a small team during the pandemicHow to hire the right people who protect your cultureKnowing when to step away and hire for the role of CEOThe journey to launching Djerf Avenue in SelfridgesIf you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Matilda Djerf
06:49 Early Influences and Aspirations
13:59 Discovering Social Media
16:21 Building an Online Presence
20:58 Transitioning to a Full-Time Influencer
30:14 Founding a Business
30:47 The Birth of Djerf Avenue
34:46 The Big Idea: Starting Our Own Brand
44:35 Navigating a New Business in the Pandemic
48:28 Building a Strong Team
52:58 Hiring a CEO
58:03 Entering Retail: The Selfridges Launch
01:02:24 Balancing Personal and Professional Life
01:04:00 The Importance of Authenticity and Brand DNA
01:09:07 Future Plans and Exciting Collaborations
01:12:09 Rocket Round: Insights and Reflections
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW MATILDA
Instagram: https://www.instagram.com/matildadjerf/
TikTok: https://www.tiktok.com/@matildadjerf
DJerf Avenue: https://www.instagram.com/djerfavenue/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 11 Feb 2026 - 1h 27min - 62 - The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt
In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.
Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.
In this episode, we cover:
The incredible journey from humble beginnings to industry icon.Why showing up every day is the secret to building an empire.Perrie’s secrets to connecting deeply with millions of people.Finding the right Co-Founder in Adam FrisbyHow Perrie achieved the "impossible" £1M revenue in 20 minutes.How to turn self-doubt into fuel for your ambition.Learning to accept compliments and enjoy the journey.If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Perrie Sian
06:17 Career Beginnings and Retail Experience
09:23 Transition to Content Creation
12:40 Rise to Social Media Fame
16:24 Navigating Influencer Life
31:23 Overcoming Imposter Syndrome
33:02 The Journey to Founding a Brand
37:12 The Challenges of Launching a Fashion Brand
38:44 Running reasn with Adam Frisby
45:05 Reflecting on Personal and Professional Growth
59:07 Perrie Sian’s Primark Partnership
01:03:28 Redefining Success and Personal Growth
01:15:55 The Dream Collaboration and Future Plans
01:18:13 Mentorship and Inspiration from Taylor Swift
01:24:53 Perrie’s Lunch Hour and Daily Routine
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW PERRIE
Instagram: https://www.instagram.com/perriesian/
TikTok: https://www.tiktok.com/@perriesian
reasn: https://www.instagram.com/reasn/
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 04 Feb 2026 - 1h 29min - 61 - Inside ILIA’s Growth: The Realities Of Building A Beauty Brand
When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.
We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else.
In this episode, we cover:
How Sasha’s formative years shaped the vision for ILIAThe beginning of clean beauty and what it took to stand out in a new categoryThe realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step backNavigating balance as a woman in business, leadership, and lifeIf you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction to Sasha Plasic and ILIA Beauty
05:17 School Years and Early Career Aspirations
11:24 The Birth of ILIA Beauty
19:14 Early Business Challenges and Breakthroughs
26:10 Scaling Challenges and Operational Growth
32:49 Balancing Personal Life and Business
35:24 Selling ILIA Beauty
37:03 Bringing In a CEO
44:16 Future Plans and Product Development
46:31 Rapid Fire Questions
56:11 Final Thoughts and Advice for Entrepreneurs
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW SASHA
Instagram:
https://www.instagram.com/sashaplavsic/
https://www.instagram.com/iliabeauty/
TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 28 Jan 2026 - 1h 00min - 60 - 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson
This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being.
Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.
In this episode, we cover:
Why “self-care isn’t just a face mask” and what’s actually essentialManaging burnout and energy for founders & busy womenSetting boundaries (without the guilt) in business and lifeMicro-habits and practical rituals to reset your mindsetBuilding a Positive Self-Concept and Protecting Your EnergyBook recommendations including “The Mountain Is You” and “Atomic Habits”Morning and evening routines that really workWhether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today.
We Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
01:05 The Importance of Self-Care for Founders
03:21 The Evolution of Self-Care and Modern Challenges
09:30 The Impact of Social Media on Self-Perception
12:02 Practical Tips for Maintaining Mental Health
16:54 Setting Boundaries and Digital Detox
33:21 Digital Boundaries and Dopamine Hits
34:04 Top Three Priorities for Women This Year
38:50 Practical Tips for Habit Formation
45:05 The Power of Books and Journaling
50:49 Manifesting and Positive Mindset
54:36 Nourishing Your Body and Morning Rituals
58:44 Small Changes for Big Impact
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW IZZY
Instagram:https://www.instagram.com/izzyutterson/
TikTok: https://www.tiktok.com/@izzyutterson
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jan 2026 - 1h 01min - 59 - The Only 3 Numbers Your Business Needs To Track
In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners.
This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.
In this episode, we cover:
The power of financial educationWhy women feel uncomfortable talking about money and how to overcome itThree key things to create your own ‘business dashboard’ Simple habits to track finances and avoid common tax pitfallsHow money is an amplifier of your valuesWe Are Ladies Who Launch!
CHAPTERS
00:00 Introduction
01:12 Rachel Harris: Breaking Financial Stereotypes
02:54 The Emotional Side of Finances
04:49 Empowering Women to Talk About Money
14:57 Practical Financial Tips for Entrepreneurs
23:05 Delegation and Quality of Life
29:36 Creating Financial Processes
30:30 Common Financial Mistakes for Female Entrepreneurs
30:56 The Importance of Tax Planning
33:41 Monthly Financial Check-ins
37:57 HMRC and Self-Employment Tax Essentials
43:01 Actionable Financial Takeaways
55:21 Final Thoughts and Encouragement
Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW RACHEL
Instagram:www.instagram.com/accountant_she/?hl=en
TikTok: www.tiktok.com/@accountant_she
Join Rachel's Insider List:https://accountantshe.myflodesk.com/lwl
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 14 Jan 2026 - 55min - 58 - Iskra Lawrence: Why I Quit Modelling to Build Saltair
Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty.
Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury.
In this episode, we cover:
• Early Life and Family Influences
• Body Image and Industry Standards
• Motherhood and Career Balance
• The Vision and Growth of Saltaire
• Empowering Customers and Authentic Marketing
We Are Ladies Who Launch!
CHAPTERS
0:00 Introduction
01:02 Early Life and Family Influences
02:38 Entrepreneurial Beginnings
10:58 Body Image and Model Industry Standards
13:19 Turning Point and Self-Empowerment
19:19 Experience in Social Media
26:57 Motherhood and Career Balance
39:51 The Brand Incubator Experience
41:48 The Vision and Growth of Saltair
43:06 Product Development and Market Success
47:38 Empowering Customers and Authentic Marketing
53:51 Quickfire Round and Final Thoughts
01:02:53 The Power of Pivoting and Future Plans
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW ISKRA
Instagram:www.instagram.com/iskra/
TikTok: www.tiktok.com/@iskra
Saltair: www.instagram.com/saltair/
FOLLOW US
Instagram:www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube:www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 07 Jan 2026 - 1h 17min - 57 - Rochelle Humes: My Unfiltered Journey Of Business
Welcome to my first solo episode as I reflect on my entrepreneurial journey, the lessons learned from building my brand My Little Coco, and the creation of this incredible empowering podcast community. In this episode, I share behind-the-scenes insights about starting and running a business, real talk on overcoming failures, how to build and grow the right team, setting boundaries, and managing the ups and downs of balancing motherhood and my career.
In this episode, I cover:
• Realities and behind the scenes of building of My Little Coco
• Launching, growing and building the Ladies Who Launch community
• How and when to build a team in business
• Finding the right partnerships
• Work-life balance and mum guilt
• Key lesson and advice for upcoming entrepreneurs
This episode is perfect for anyone interested in starting a business, business growth, mindset shifts, personal development, and authentic career stories.
We Are Ladies Who Launch!
CHAPTERS
00:00: Introduction
1:12: Starting My Little Coco
7:00: Trademark Issues & Rebranding
11:06: Building with a Small Team & Unique Business Structure
13:41: Why I Started the Podcast & The Power of Female Community
16:06: Self-Funding, Authenticity, and Evolving the Podcast
21:11: Reflections & Wins of 2025
24:30: Key Lessons & Advice for 2026
29:09: Advice on Building the Right Team and Taking Feedback
32:24: Setting Boundaries & Protecting Your Energy
36:24: What’s Next for 2026: Vision Board & Live Events
38:44: Time Management
41:51: Finding the Right Business Partner
43:48: Dealing with Setbacks
45:12: Juggling Work and Family/Mum Guilt
52:48: Favourite Salad Order
54:08: Final Advice: Taking Risks & Launching Your Ideas
57:21: Closing & Motivation for 2026
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Thu, 01 Jan 2026 - 58min - 56 - How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts
How do you turn a childhood tradition into a 31-million-unitglobal phenomenon?
In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands:
• How a family tradition became a bestselling product
• Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”)
• The scrappy, bootstrapped tactics that got their first 5,000 units made
• How a single paparazzi photo and an appearance on the TODAY Show changed everything
• The power of patience, storytelling, and word-of-mouth marketing
• Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth
• How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade
• The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea
If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you.
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
Key talking points
00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf
02:15 — The family tradition that sparked a global brand
05:42 — Every publisher said no (and why they kept going)
09:18 — Bootstrapping: the first 5,000 units
12:27 — Taking on debt and betting on themselves
15:50 — The moment everything changed: TODAY Show exposure
18:30 — From small business to global phenomenon
21:14 — Building a brand through storytelling
24:40 — Managing growth and protecting the mission
27:55 — Launching a production company and TV special
31:10 — Breaking into retail and surviving scaling challenges
34:42 — Leadership, doubt, and building confidence
38:55 — Advice for women building brands
42:10 — Slow growth, grit, and long-term success
45:02 — Christa’s advice for corporate women climbing the ladder
FOLLOW THE ELF ON THE SHELF
https://www.instagram.com/elfontheshelf/
www.youtube.com/@ElfOnTheShelf
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 10 Dec 2025 - 40min - 55 - Lawyer to Drinks Mogul: Olivia Ferdi’s Journey Launching Trip and Shaking Up Wellness
In this episode of Ladies Who Launch, we sit down with Olivia Ferdi, co-founder and Chief Brand Officer of TRIP, the CBD brand that transformed an entire category and became one of the fastest-growing wellness businesses in the UK.
Olivia shares the powerful, unexpected journey that took her from a traditional career path, in law, to launching a company now stocked in major retailers and loved by millions. She opens up about navigating burnout, discovering CBD through a deeply personal experience, and realising there was a massive gap in the market for functional, mood-balancing products that actually fit into everyone’s lives.
We dive into:
• The moment that sparked the idea for TRIP
• How Olivia developed emotional resilience as a founder
• Why calm and clarity are superpowers in business
• The reality of fundraising and being underestimated
• What women need to know about leading with both softness and strength
• Building a company with your partner (and doing it well)
• How she handles pressure, imposter syndrome and visibility
• The habits and mindsets that helped TRIP scale
• Advice for aspiring founders and corporate women wanting to grow into leadership
This conversation blends mindset, strategy, wellness, and candid founder truths. Perfect for women building businesses, exploring entrepreneurship, or climbing the corporate ladder.
🎙️ Listen now on Ladies Who Launch. New episodes every week.
Key Talking Points
00:00 – Olivia Ferdi: TRIP co-founder and her mission
02:14 – Growing up, identity and early career expectations
05:02 – The personal crisis that led to TRIP
08:30 – Creating TRIP: spotting the gap in wellness
11:56 – Stigma, legality, and building trust in a taboo industry
15:42 – Emotional resilience: why calm is a superpower
19:20 – Working with your partner: boundaries, roles & reality
23:18 – Fundraising as a woman: being underestimated
27:33 – Scaling TRIP: community, brand and consistent execution
31:55 – Handling pressure & imposter syndrome
35:40 – CBD education: what people still misunderstand
39:12 – How Olivia leads with softness and strength
42:55 – Advice for aspiring founders
Hosted on Acast. See acast.com/privacy for more information.
Wed, 03 Dec 2025 - 1h 23min - 54 - From Journalism to Skincare: Susan Yara on Launching Naturium & Selling For $355 Million
In this episode of Ladies Who Launch, Rochelle Humes down with Susan Yara — journalist, beauty editor, YouTube creator, and founder of Naturium, acquired for $355 million — to unpack the extraordinary journey behind one of the most influential women in modern beauty.
Susan opens up about her upbringing in rural New Mexico, how being “the good kid” shaped her self-worth, and what it really took to break away from expectations to build a life on her own terms. From studying journalism to becoming one of the original beauty creators on YouTube, Susan shares the lessons, mistakes, and mindset shifts that helped her evolve through multiple career chapters.
We dive into:
• How Susan navigated identity, family pressure, and ambition
• The shift from traditional media to online video and influence
• Why transparency and accountability matter in beauty
• The reality of pitching, building, and scaling a brand
• The mindset that led to Naturium's $355M acquisition
• Motherhood, burnout, and choosing yourself
• Why women should “live in the cringe” and take up more space
• Her advice for aspiring founders and creators feeling stuck or scared to start
This episode is filled with honesty, depth, and the kind of perspective you only get from a woman who’s lived multiple lives — and reinvented herself every time.
Perfect for: aspiring female founders, corporate women contemplating a pivot, content creators, beauty lovers, and anyone who needs permission to be bold, imperfect, and unapologetically ambitious.
KEY TOPICS AND TIMECODES
Early Life & Family Values:00:02:06 - 00:05:09Work Ethic & Parenting Philosophy:00:05:09 - 00:07:12Education & Journalism Career:[00:07:51 - 00:11:16Digital Media & Beauty Industry Insights:00:12:03 - 00:18:41Honest Content & Community Trust:00:18:41 - 00:24:55Naturium: Launch & Growth Story:00:26:02 - 00:42:30Brand Acquisition & Leadership:00:42:57 - 00:47:42Accessible Skincare Philosophy:00:48:13 - 00:51:24Founder Role Evolution:00:51:45 - 00:55:27Success, Self-Care & Advice:00:56:03FOLLOW SUSAN
https://www.instagram.com/susanyara/
https://www.instagram.com/naturium/
https://www.instagram.com/mixedmakeup/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 26 Nov 2025 - 1h 20min - 53 - From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire
In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.
Bryony shares her deeply personal story:
• Growing up with instability and anxiety
• Her life-changing accident which led her to Pilates
• Navigating burnout in her corporate years
• How Pilates became her anchor, and then her calling
• Building a digital wellness brand with global impact
• The discipline and mindset behind her success
• The truth about wellness, routine, and inner work
This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.
🎙️ Listen now on Ladies Who Launch — new episodes every week.
Main Topics & Timestamps
Early Entrepreneurship & Independence[00:00:56] Family Influence & Work Ethic[00:03:15] Discovering Pilates & Turning Point[00:12:13] Building the Business from Scratch[00:19:01] Breakthrough Moment: January Challenge[00:24:39]Transition to the App Model[00:30:43]Brand, Community, and Team Building[00:34:26] Future Vision & Wellness Expansion[00:56:13]FOLLOW BRYONY
https://www.instagram.com/bryonydeery/
https://www.instagram.com/beyondthemat.podcast/
https://www.instagram.com/pilatesbybryony/
https://www.pilatesbybryony.com/
podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
www.weareladieswholaunch.com
Hosted on Acast. See acast.com/privacy for more information.
Wed, 19 Nov 2025 - 1h 18min - 52 - How ChloéDigital Empowers Women to Harness AI: Unlock Tech, Business & Entrepreneurial Freedom
You don’t need to be “techy” to thrive in the age of AI — you just need to know where to start.
In this empowering Launch Box episode of Ladies Who Launch, Rochelle Humes sits down with Chloe Watts, founder of ChloéDigital, to demystify AI and show how women can use it to save time, scale their businesses, and unlock creative freedom.
From coding MySpace pages at 15 to “vibe coding” — where women can build websites and apps just by typing — Chloe’s journey proves that technology is no longer a barrier. It’s a bridge.
They talk:
💡 How AI can streamline your business and reduce burnout
💻 The truth about “AI taking jobs” and why women should lean in
✨ The new wave of female founders using AI to create change
Whether you’re a creative, entrepreneur, or leader in corporate, this conversation will leave you feeling informed, inspired, and ready to build the future on your own terms.
FOLLOW CHLOE
https://www.instagram.com/chloeadelia/
https://www.instagram.com/chloedigital.ai/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Key Talking Points
Chloe Digital’s Tech Journey
[00:00:12] – [00:02:59]
Founding the Business & Empowering Women
[00:05:01] – [00:07:26]
Adapting to AI and Changing Client Demands
[00:08:05] – [00:13:06]
AI Fears vs. Empowerment
[00:13:07] – [00:16:30]
Practical AI Tips for Entrepreneurs
[00:15:49] – [00:18:55]
Human Element in AI
[00:19:58] – [00:21:37]
Vibe Coding: AI for Website & App Creation
[00:21:46] – [00:25:14]
AI Success Stories & Streamlining Workflows
[00:28:05] – [00:29:55]
Actionable Takeaways
[00:38:57] – [00:46:49]
Resources
Hosted on Acast. See acast.com/privacy for more information.
Wed, 12 Nov 2025 - 47min - 51 - How Marisa Hordern Built MISSOMA: From Crystal Collector to Jewellery Powerhouse
Marisa Hordern turned a childhood love of crystals into MISSOMA, now one of the world’s leading jewellery brands. In this episode of Ladies Who Launch, Marisa sits down with Rochelle Humes to reveal how she grew a global business from her kitchen table, navigated tough industry “wilderness years,” and stayed true to her creative vision.
She shares the truth behind startup struggles, lessons on building a strong team culture, and the importance of trusting your instincts. From overcoming burnout to scaling with limited resources, Marisa’s journey is packed with practical advice and inspiring real talk for founders and creatives alike.
If you’re curious how to launch and lead a brand on your own terms, this episode is full of actionable insights and motivation. Hit subscribe and join us for another empowering conversation!
Key Talking Points
00:12: Introduction & Marisa Hordern’s Beginnings
05:35: School Years & Finding Purpose
10:23: First Job & Corporate Life
12:46: Launching MISSOMA
23:40: Scaling Up & Raising Investment
39:17: Burnout & Rebirth
43:18: Digital & Influencer Shift
51:42: Team Building & Culture
52:53: Women’s Health & Advocacy
01:00:25: Founder Evolution
01:06:44: Rocket Round
01:15:32: Final Advice & Lunch Habits
FOLLOW MARISA
https://www.instagram.com/marisahordern/
MISSOMA: https://www.instagram.com/missomalondon/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
✨ About Ladies Who Launch
Hosted by Rochelle Humes, Ladies Who Launch dives into the untold stories of female founders, leaders, and changemakers redefining success in their own words. Expect real conversations, honest lessons, and plenty of inspiration to help you launch whatever’s next — in business and in life.
🔗 Watch full episodes on YouTube or listen wherever you get your podcasts.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 05 Nov 2025 - 1h 20min - 50 - How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire
Discover how Anastasia Soare turned one brilliant idea — the perfect brow — into a global beauty powerhouse.
When Anastasia Soare arrived in America, she barely spoke English and had $200 to her name. Today, she’s the founder of Anastasia Beverly Hills, one of the most influential beauty brands on the planet.
In this episode, Rochelle Humes uncovers the incredible journey behind the woman who redefined eyebrows and built a $3 billion business from the ground up. Anastasia opens up about her early days as an immigrant, the moment she spotted an untapped opportunity in the beauty industry, and the powerful lessons she learned about resilience, self-belief, and doing every job in your business.
This is more than a beauty story — it’s a masterclass in building something iconic from nothing.
Tune in for real talk, raw lessons, and inspiration to build your own version of success.
Key Talking Points
1. Early Life in Romania & Lessons in Resilience
00:01:25 – 00:07:22
2. Immigrating & Adapting to Life in America
00:11:08 – 00:15:32
3. Entering the Beauty Industry
00:17:23 – 00:19:45
4. Eyebrow Technique & Business Foundation
00:19:45 – 00:22:30
5. Starting and Growing Her Own Salon
00:23:05 – 00:27:56
6. Press, Celebrities & Oprah Winfrey Moment
00:30:01 – 00:33:01
7. Launching Products & Scaling
00:33:21 – 00:43:05
8. Advice for Entrepreneurs
00:53:31 – 00:54:39
FOLLOW ANASTASIA
https://www.instagram.com/anastasiasoare/
Anastasia Beverly Hills: https://www.instagram.com/anastasiabeverlyhills/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 29 Oct 2025 - 56min - 49 - Nicola Mendelsohn, Meta's Head of Global Business Group, on AI and Championing Women in Business
From Manchester market stalls to Head of Global Business at Meta, Nicola Mendelsohn joins Rochelle Humes to share her inspirational journey—rooted in family, entrepreneurial spirit, and a drive to break barriers. Nicola reveals how her upbringing shaped her career, how she built her confidence in male-dominated settings, and the lessons learned balancing motherhood with leadership.
In this episode, Nicola demystifies how AI can help women build and grow their businesses, shares honest insights on overcoming imposter syndrome, and explains what makes a great leader. Packed with practical advice, candid stories, and future-facing tech tips, this is essential listening for female founders, aspiring entrepreneurs, and anyone ready to level up their career.
From championing women in business to the exciting future of AI at Meta, Nicola Mendelsohn’s perspective offers inspiration and actionable advice you don’t want to miss.
Key Talking Points
Family & Early Entrepreneurial Influence
[00:00:59] – [00:04:13]
Education, Breaking into Advertising
[00:04:13] – [00:06:40]
Career Growth & Mentorship at BBH
[00:06:40] – [00:08:13]
Motherhood & Work-Life Balance
[00:08:13] – [00:13:53]
Women in Business: Challenges & Support
[00:13:53] – [00:19:18]
Entrepreneurship, Curiosity & Networking
[00:16:05] – [00:21:10]
Celebrating Wins & Overcoming Barriers
[00:21:10] – [00:23:55]
AI: Myths, Opportunities, and Meta’s Tools
[00:25:15] – [00:33:59]
Tech’s Future for Founders
[00:35:04] – [00:39:32]
Leadership Style & Self-Care
[00:39:32] – [00:45:21]
Quickfire Advice & Tips for Launching
[00:45:21] – [00:52:52]
FOLLOW NICOLA
https://www.instagram.com/nicolamen/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 22 Oct 2025 - 55min - 48 - Fisayo Longe on Building KAI Collective: Culture, Confidence & Growing a Fashion Community
What does it really take to launch a fashion brand that stands out? Fisayo Longe, founder of KAI Collective, joins Rochelle Humes to share her remarkable journey from entrepreneurial beginnings in Nigeria to becoming one of London’s most innovative fashion voices.
Fisayo talks openly about her culture-driven confidence, pivoting from accounting to style, and the product flops and viral moments that shaped her brand. She reveals the lessons she learned about asking the right questions, building community, and the importance of having a unique selling point. Rochelle and Fisayo discuss overcoming burnout, trusting your instincts, and how empowering women starts with telling bold stories.
Packed with real talk, honest advice, and insider perspective, this episode is a must for anyone wanting to launch on their own terms—and build something unforgettable.
FOLLOW FISAYO
https://www.instagram.com/fisayolonge/
https://www.tiktok.com/@fisayolonge
KAI Collective: https://kaicollective.com/
https://www.instagram.com/kaicollective/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
KEY TALKING POINTS
1. Early Life and Entrepreneurial Spirit
[00:00:15] – [00:03:21]
2. Academic Journey and Switch to Fashion
[00:07:22] – [00:10:43]
3. Starting the KAI Collective
[00:11:02] – [00:14:38]
4. Learning from Failure and Product Validation
[00:14:47] – [00:19:44]
5. Business Growth, the Gaia Dress, and Product Breakthroughs
[00:22:38] – [00:25:38]
6. Finding Hero Products & Listening to Your Audience
[00:26:15] – [00:28:24]
7. Empowerment, Community, and Brand Storytelling
[00:30:49] – [00:33:54]
8. From Founder-Led to Brand-Led
[00:33:54] – [00:36:42]
9. Direct-to-Consumer vs. Retail: Scaling Sustainably in Fashion
[00:41:46] – [00:46:31]
10. Leadership, Building Teams, and Company Culture
[00:47:19] – [00:52:57]
11. Burnout and High Achiever Mentality
[00:54:53] – [01:02:22]
12. What’s Next for KAI Collective
[01:02:35] – [01:04:43]
13. Rocket Round
[01:04:51] – [01:15:08]
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Wed, 15 Oct 2025 - 1h 15min - 47 - How Sarah Chapman Built a Skincare Empire: From Facials at Home to Industry Leader
From collecting rose petals as a child to creating one of the UK’s most iconic skincare brands, Sarah Chapman's path is all about passion, innovation, and grit. In this episode of Ladies Who Launch, Rochelle Humes chats with Sarah about her journey from experimenting with homemade face masks to delivering sought-after facials and developing her Skinesis range.
Sarah reveals how moving around the world shaped her adaptable mindset, why she studied everything from makeup to cosmetic science, and how she accidentally launched her own clinic from her living room. She opens up about overcoming setbacks, sticking to her vision, and blending luxury with efficacy in her products.
If you’re interested in launching your own business, love beauty, or want an inside look at what it really takes to succeed, you’ll find practical insights, honest advice, and inspiration in Sarah’s story. Don’t miss this episode about believing in yourself, redefining success, and building a brand that stands the test of time.
FOLLOW SARAH
https://www.instagram.com/sarahchapmanlondon/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 08 Oct 2025 - 1h 10min - 46 - From Primary School Teacher to SUPERKEEN: Caragh Keane on Building the UK’s Cleanest Cereal
What happens when chronic illness changes everything you know about food?
In this episode of Ladies Who Launch, host Rochelle Humes sits down with Caragh Keane—the founder of SUPERKEEN, the cleanest cereal on the market. Caragh shares how her lupus diagnosis inspired her shift from primary school teacher to entrepreneur and led her to create a breakfast brand for kids and adults with ingredient anxieties.
Rochelle and Caragh talk about the realities of building a business while managing health challenges, winning innovation grants, and getting SUPERKEEN onto the shelves of Whole Foods, Planet Organic, and beyond. Caragh also opens up about receiving early support from her family (including a business loan from her dad, Roy Keane), and why values and clean ingredients are at the heart of her brand.
Packed with honest advice and practical inspiration, this conversation is a must-listen for anyone dreaming of launching a purpose-led business—or just looking for proof that tough times can spark big ideas.
FOLLOW CARAGH KEANE
https://www.instagram.com/caraghkeane/
SUPERKEEN:https://www.instagram.com/superkeenfoods/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 01 Oct 2025 - 58min - 45 - How Marcia Kilgore Built Bliss, Soap & Glory, FitFlop & Beauty Pie: Lessons from a Serial Entrepreneur
This week on Ladies Who Launch, serial entrepreneur Marcia Kilgore joins Rochelle Humes to share her one-of-a-kind journey from small-town Canada to launching global icons like Bliss Spa, Soap & Glory, FitFlop, and Beauty Pie.
Marcia reveals how a difficult childhood sparked her entrepreneurial fire, why she’s always been a problem solver, and the real story behind building a waitlisted spa from scratch. Hear how she disrupted the beauty industry—over and over again—by trusting her gut, owning her story, and only creating what she truly believed in.
Tune in for honest talk about pivots, building teams, copycat brands, and letting go of your “babies.” Marcia’s practical advice, candid mindset, and knack for spotting opportunity make this a must-listen for founders, brand builders, and anyone dreaming of launching their own thing.
If you’ve ever wondered how to keep innovating, and why trusting your instincts matters most, this conversation is packed with inspiration, wisdom, and game-changing business lessons.
FOLLOW MARCIA KILGORE
https://www.instagram.com/marcia.kilgore/
Beauty Pie: https://www.instagram.com/beautypie/
FitFlop: https://www.instagram.com/fitflop/
Soap& Glory: https://www.instagram.com/soapandglory/
Bliss: https://www.instagram.com/bliss/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 24 Sep 2025 - 1h 29min - 44 - The Launch Box: Elevator Pitches, Ditching CVs, and Levelling Up Your Career With RISER (Ep 43)
What if your next career move was just a 60-second pitch away?
In this Launch Box episode of Ladies Who Launch podcast, Rochelle Humes sits down with Suz Bannister and Lamees Butt, the powerhouse co-founders of RISER — the networking and mentorship platform built for ambitious people.
They reveal:
✨ How they turned a lightbulb idea into a fast-growing, female-led tech startup
✨ The 3-step framework for a killer elevator pitch
✨ Why CVs are outdated and how RISER is reinventing hiring
✨ Confidence hacks everyone needs to stand out and get hired
If you’ve ever wondered how to pitch yourself, build a network from scratch, or land your next big opportunity, this episode is your launchpad.
Whether you’re job-hunting, growing your side hustle, or looking for mentorship, you’ll get practical tips and inspiring stories from two women who are rewriting the rules.
Subscribe for more episodes of Ladies Who Launch — the podcast sharing unfiltered stories and career advice from women in business.
FOLLOW RISER
https://www.instagram.com/suz.bannister_/
https://www.instagram.com/lameesbutt/
https://www.instagram.com/theriserapp/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 17 Sep 2025 - 44min - 43 - How Lemon Fuller Disrupted Lingerie: Building Lemonade Dolls with Grit & Community
Lemon Fuller, founder of Lemonade Dolls, joins Rochelle Humes to share her journey from fearless performer to the force behind the UK’s fastest-growing lingerie brand. Lemon opens up about her unconventional path, from childhood dance studios and music tours to launching a raw Instagram community that evolved into a vibrant, inclusive business redefining empowerment in fashion.
Discover how Lemon turned personal setbacks into purpose, the story behind her industry-shaking fuller-cup bralette, and why listening to her community has been key to her explosive growth. Lemon and Rochelle dive into the highs and lows of startup life, learning leadership on the fly, breaking through male-dominated boardrooms, and leading with unstoppable self-belief.
If you’re looking for true founder insights, inspiration to launch your own venture, or just love a real underdog-to-industry-leader story, this episode is packed with energy, honesty, and practical wisdom you can use.
Follow and join us for more incredible stories from ladies who’ve launched.
FOLLOW LEMON
https://www.instagram.com/lemonfuller/
Lemonade Dolls: https://www.instagram.com/lemonadedolls/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 10 Sep 2025 - 1h 16min - 42 - From Clinic to Cult Skincare: Eva Alexandridis on Building 111SKIN Into Global Success
How do you turn a scientific breakthrough into a global luxury skincare brand? In this episode of Ladies Who Launch, Eva Alexandridis shares her inspiring journey starting with humble beginnings in Bulgaria, studying abroad, and teaming up with her husband to create 111SKIN.
Host Rochelle Humes dives deep with Eva on working with family, bringing true innovation to the beauty industry, and the years of hard work it took to stand out in a crowded market. Eva opens up about early challenges, the power of intuition, and how word-of-mouth among makeup artists and Harrods helped spark a cult following.
Whether you’re dreaming of launching your own brand, obsessed with great skincare, or simply fascinated by founders who disrupt the norm, this episode is packed with honest advice and inspiring stories about working hard, growth, and the art of lasting innovation.
Don’t miss new episodes: subscribe on YouTube, Apple Podcasts, Spotify, or wherever you listen!
FOLLOW EVA
https://www.instagram.com/eva111skin/
111SKIN: https://www.instagram.com/111skin/
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TikTok: https://www.tiktok.com/@weareladieswholaunch
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 03 Sep 2025 - 1h 11min - 41 - Kelly Hoppen CBE: From Teenage Entrepreneur to Interior Design Pioneer
From decorating her first room at age 12 to redefining the world of interiors, Kelly Hoppen CBE has become a household name and an inspiration for creatives everywhere. In this episode of Ladies Who Launch, Kelly joins Rochelle Humes for an honest, energising conversation about her extraordinary journey from teenage entrepreneur to Britain’s most recognisable interior designer.
Kelly shares how her unique upbringing—surrounded by fashion, art, and her mother’s entrepreneurial spirit—ignited her creative passion and confidence to launch a business at just 16. She opens up about overcoming bullying at school, the turning points that shaped her signature style, and how she navigated business growth, motherhood, and the pressure of building a self-titled brand.
From finding your authentic power and building world-class teams, to licensing, leading with vulnerability, and making luxury design accessible for all, Kelly mixes decades of wisdom with fresh, practical advice for anyone dreaming of launching their own thing. There’s real talk on setbacks, learning to lead (not just run) your business, and the importance of protecting your “diamond” idea when the world gets noisy.
Whether you’re a design lover, a founder, or just looking for inspiration from one of the UK’s most creative business minds, Kelly’s story proves you can build a dream career and stay true to yourself every step of the way.
If you’ve ever asked what it takes to put your name on the map and create lasting impact in your industry, this episode is one you won’t want to miss.
FOLLOW KELLY
https://www.instagram.com/kellyhoppen/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 27 Aug 2025 - 1h 13min - 40 - Turning Personal Struggles Into a Nutrition Empire with Emily English
Trigger warning: this episode touches on eating disorders. Please take care whilst listening.
In this episode of Ladies Who Launch, Rochelle Humes sits down with Emily English—nutritionist, bestselling cookbook author, and founder of epetōme. Emily shares her journey from a chaotic family life and struggles with disordered eating as a young model, to retraining in nutrition and building a thriving business online.
Listen as Emily reveals how honest, science-backed recipes won her a devoted Instagram following, how her audience inspired her best-selling books, and the process behind launching her gut health brand, epetōme. The conversation covers brand strategy, knowing your audience, and the real work behind making an impact in the wellness space.
Emily also opens up about the realities of entrepreneurship—finding the right team, learning to delegate, and staying true to your mission. Her story is full of practical advice for anyone looking to launch a business, make a difference, or just cook better food.
If you’re interested in wellness, entrepreneurship, or simply want inspiration from someone who’s built their brand from scratch, this episode is a must-listen.
Subscribe for more incredible founder stories!
FOLLOW EMILY
Instagram: https://www.instagram.com/emthenutritionist/
epetōme: https://www.instagram.com/epetome_co/
FOLLOW US
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TikTok: https://www.tiktok.com/@weareladieswholaunch
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 20 Aug 2025 - 1h 08min - 39 - How Amy Liu Launched Tower 28 and Changed the Beauty Game After 40
In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Amy Liu, founder of cult beauty brand, Tower 28. Amy shares how her struggle with eczema and years working behind the scenes in the beauty industry led her to create a a clean-beauty brand transforming sensitive skin care.
From her Midwest upbringing as the daughter of Taiwanese immigrants to launching Tower 28 at age 40, Amy opens up about overcoming doubts, raising her first investment without a business plan, and the realities of building a brand as a working mum. She talks candidly about imposter syndrome, hiring for energy, and balancing ambition with well-being.
If you want honest advice and practical founder wisdom from a woman who created success on her own terms, this episode with Amy Liu is not to be missed.
Subscribe for more powerful stories from women who launch their dreams—and don’t forget to tune in next week for another episode of Ladies Who Launch.
FOLLOW AMY
https://www.instagram.com/amyliu_t28/
Tower 28: https://www.instagram.com/tower28beauty/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 13 Aug 2025 - 1h 09min - 38 - How Victoria Jenkins Is Redefining Inclusive Fashion With Unhidden Adaptive Clothing
Victoria Jenkins went from a tiny village in Oxfordshire to leading a movement in the fashion world as the founder of Unhidden—an adaptive clothing brand making style accessible for all.
In this episode of Ladies Who Launch, she joins Rochelle Humes for an honest, inspiring conversation about turning personal experience into purpose. From fashion school in East London to multiple life-changing surgeries, Victoria shares how a moment in hospital opened her eyes to the lack of fashionable options for disabled people, and sparked a mission to change it.
They dive into the behind-the-scenes of building Unhidden: from overcoming industry bias and fundraising as a disabled founder, to her Dragons’ Den appearance, and designing an inclusive collection with Primark.
Subscribe for more powerful stories from women who launch their dreams, and don’t forget to tune in next week for another episode of Ladies Who Launch.
FOLLOW VICTORIA
https://www.instagram.com/victoriaannofficial/
Unhidden: https://www.instagram.com/unhidden.uk/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 06 Aug 2025 - 54min - 37 - From The Ordinary to Extraordinary: Nicola Kilner’s Journey Building a $3.6 Billion Beauty Empire
Nicola Kilner, co-founder of DECIEM and The Ordinary, joins Rochelle Humes to share how she helped turn a disruptive idea into a global beauty powerhouse. In this episode, Nicola reveals how her upbringing shaped her drive, the secrets behind The Ordinary’s cult-favorite success, and what it took to lead through incredible highs and heartbreaking lows.
From navigating rapid career growth, motherhood, and personal loss, to redefining skincare with science and honesty, Nicola’s story is one of courage, inspiration, and packed with advice. If you’re an aspiring founder, a beauty lover, or searching for a story of grit and growth, this episode is packed with candid conversation and startup wisdom.
FOLLOW NICOLA
https://www.instagram.com/nicolakilner/
The Ordinary: https://www.instagram.com/theordinary/
Deciem: https://www.instagram.com/deciem/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 30 Jul 2025 - 1h 22min - 36 - Jamie Genevieve Reveals the Turning Point That Launched Her Empire
Jamie Genevieve went from working behind a makeup counter in Glasgow to launching VIEVE, one of the UK’s fastest-growing beauty brands. In this episode of Ladies Who Launch, Jamie sits down with Rochelle Humes to share how she turned a love for beauty into a thriving business. From the early days of filming YouTube tutorials after midnight to navigating her first investor pitch, Jamie’s story is packed with grit, self-belief, and smart decisions.
She opens up about building a brand during lockdown, learning how to lead, and the power of trusting your instincts. Whether you’re a beauty lover, a budding founder, or simply looking for a dose of inspiration, Jamie’s journey from digital creator to CEO is full of real talk, game-changing insight, and hard-won lessons.
If you’ve ever wondered what it really takes to grow a brand from scratch—and do it on your own terms—this conversation is one you won’t want to miss.
FOLLOW JAMIE
https://www.instagram.com/jamiegenevieve/
Vieve: https://www.instagram.com/vievemuse/
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Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 23 Jul 2025 - 1h 12min - 35 - From Bank Job to Beauty Mogul: How Mona Kattan Built a Fragrance Empire
Mona Kattan - entrepreneur, fragrance fanatic, and founder of Kayali - joins us for an unfiltered conversation on building a beauty business with soul. In this episode, Mona shares how she went from working in finance to launching one of the fastest-growing perfume brands in the world.
We dive deep into her founder journey: the early scrappy days, launching Kayali before the fragrance boom, scaling with limited resources, and what it really takes to lead a brand with clarity, emotion, and conviction. Mona opens up about family dynamics, therapy, building her team, and why obsession is the secret to success.
Whether you’re a beauty lover, aspiring founder, or creative entrepreneur, this episode is packed with insights on product development, brand storytelling, and staying resilient through it all.
FOLLOW MONA
https://www.instagram.com/monakattan/
Kayali: https://www.instagram.com/kayali/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 16 Jul 2025 - 53min - 34 - Amanda Baldwin: ‘Raise As Little As You Can, But As Much As You Need’ - The Best CEO Advice You’ll Hear This Year
Today’s guest is a beauty industry powerhouse - Amanda Baldwin, the CEO behind not one, but two of the most influential beauty brands of the last decade: Supergoop! and Olaplex.
She’s the woman who turned sunscreen into a skincare essential and is now leading one of the most recognisable names in haircare through a bold reinvention.
In this episode, Amanda takes us behind the scenes - from leaving a high-powered job in private equity to scaling a start-up that changed how we protect our skin, to navigating the complexities of taking over a billion-dollar brand in a competitive, ever-evolving market.
We talk career pivots, storytelling strategy, raising capital, building great teams and why your 8-year-old self might already know your dream career.
Whether you're a beauty founder, CEO-in-the-making, or just obsessed with brand building, this is a masterclass you don’t want to miss.
FOLLOW OLAPLEX
https://www.instagram.com/olaplex/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 09 Jul 2025 - 41min - 33 - Sam Faiers: From TOWIE to a £28M Wellness Business—No Filters, No Investors
In this episode Rochelle sits down with entrepreneur and former TOWIE star, Sam Faiers, to talk about building Revive Collagen from the ground up - without outside investment.
Sam opens up about her early years, the moment she walked away from TV, and the unexpected acne battle that led to her breakthrough product. She shares how she sold her house to fund her startup, the pressure of launching as a public figure, and the powerful role manifesting, failure, and grit played in her journey.
We also get the real story behind TOWIE’s pilot, how Sam used every platform she had to launch successful businesses, and why people don’t even realise she owns her own brand.
Whether you're building a brand, facing burnout, or curious about the business of beauty, this conversation is packed with insights, honesty, and inspiration.
FOLLOW SAMANTHA
https://www.instagram.com/samanthafaiers/
Revive Collagen: https://www.instagram.com/revivecollagen/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 02 Jul 2025 - 1h 09min - 32 - From Grief to Growth: Olivia Jenkins on Building D.Louise
In this episode of Ladies Who Launch, we’re joined by Olivia Jenkins, founder of cult-favourite jewellery brand D. Louise. Known for redefining affordable luxury with timeless, tarnish-free pieces, Olivia shares her journey from solo founder to scaling a multi-million-pound business. She opens up about the power of brand storytelling, building a loyal customer base, and staying true to your vision in a fast-paced e-commerce landscape.
Tune in to hear how Olivia turned a gap in the market into a booming business—and what it really takes to build a brand that lasts.
FOLLOW OLIVIA
https://www.instagram.com/olivialouise.jenkins/
D.Louise: https://www.instagram.com/d.louise/
FOLLOW US
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 25 Jun 2025 - 1h 01min - 31 - Shop Floor to CEO with Caroline Hirons: how did she become the most influential voice in skincare?
In this episode of Ladies Who Launch, we’re joined by Caroline Hirons, skincare expert, author, and founder of renowned skincare brand Skin Rocks. Known for her no-nonsense approach to beauty, Caroline shares her journey from shop floors to CEO, offering invaluable advice on staying authentic, leading a team and building trust with your audience.
Tune in to hear how Caroline has navigated the beauty industry and made her mark as one of the most influential voices in skincare.
FOLLOW CAROLINE
https://www.instagram.com/carolinehirons/?hl=en
Skin Rocks: https://www.instagram.com/skinrocks/?hl=en
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 18 Jun 2025 - 1h 29min - 30 - The Launch Box with Dior Bediako - answering all your questions!
In our debut Launch Box episode, we sat down with the incredible Dior Bediako—founder of Pepper Your Talk, life coach, speaker, and all-around powerhouse—for a powerful conversation on purpose, resilience, and building a brand that truly aligns with who you are.
Today, Dior is back, and this time, you’re in the driver’s seat. In this special follow-up episode, she’s answering your questions—unfiltered, thoughtful, and deeply practical. From navigating career pivots to managing self-doubt, Dior is tackling the real challenges you’re facing with the same insight and authenticity that made her first episode such a hit.
So grab your notebook, get comfortable, and get ready to learn from one of the most influential voices in the game.
This is Launch Box. Let’s get into it.
FOLLOW DIOR
https://www.instagram.com/diorbediako/?hl=en
Pepper Your Talk: https://www.instagram.com/pepperyourtalk/
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Wed, 11 Jun 2025 - 49min - 29 - How Krissy Cela built Oner Active
In this empowering episode of Ladies Who Launch, we’re joined by Krissy Cela - fitness entrepreneur, founder of Oner Active and EvolveYou, and a powerful voice for women owning their strength. Krissy opens up about her journey from law student to global fitness brand founder, the challenges of building a business from scratch, and how she balances discipline with self-compassion.
We dive deep into Krissy’s mindset, the behind-the-scenes of launching her activewear brand, and how she’s redefining what it means to be a woman in business and in fitness. If you’ve ever felt imposter syndrome or struggled to back yourself, Krissy’s no-nonsense wisdom and refreshing honesty will leave you inspired and ready to launch your next move.
This episode is for anyone ready to show up boldly and build something with purpose.
FOLLOW KRISSY
https://www.instagram.com/krissycela/
Oner Active: https://www.instagram.com/oneractive/
Evolve You: https://www.instagram.com/evolveyou/
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Wed, 04 Jun 2025 - 1h 10min - 28 - What inspired Ama Amo-Agyei to build a purpose-driven, plant-based beauty brand?
In this episode of Ladies Who Launch, we’re joined by Ama Amo-Agyei, the founder of Plantmade, a beauty brand revolutionising the skincare industry with plant-based, sustainable solutions.
Ama’s mission is to prove that clean beauty can be effective, ethical, and accessible to all and it comes from a truly personal place. We dive into her entrepreneurial journey, the challenges of creating a plant-powered skincare line, and how she’s paving the way for a more eco-conscious approach to beauty.
Ama’s story is a true testament to the power of purpose-driven entrepreneurship.
FOLLOW AMA
https://www.instagram.com/amaa__official/
Plantmade: https://www.instagram.com/weareplantmade/
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Wed, 28 May 2025 - 1h 10min - 27 - Lorna Luxe: A lesson in authenticity
In this episode of Ladies Who Launch, we’re joined by the incredible Lorna Luxe… fashion influencer, entrepreneur, and founder of her own successful brands. With a passion for timeless, sophisticated style, Lorna has built a career that blends fashion blogging, content creation, and brand ownership. From growing her influence on social media to launching her own collections, Lorna has truly mastered the art of personal branding.
We dive into her entrepreneurial journey, discussing the highs and lows of building a fashion empire, how she stays ahead in the fast-paced influencer industry, and the importance of staying authentic while navigating a career in the spotlight.
Whether you’re a fashion lover or aspiring entrepreneur, Lorna’s story will inspire you to launch with authenticity.
** TRIGGER WARNING**
This episode includes discussion around eating disorders. We understand this may be a sensitive topic for some, so please take care when listening.
FOLLOW LORNA
https://www.instagram.com/lornaluxe/
L.A - Space: https://www.instagram.com/l_a_space/?hl=en
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 May 2025 - 1h 10min - 26 - The Launch Box with Good Culture: Real Brand-Building Stories and Tactical Marketing Advice
In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo… building an agency that puts values at the center of everything it does.
We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.
Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.
FOLLOW GOOD CULTURE
https://www.instagram.com/goodcultureinc/?hl=en
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Wed, 14 May 2025 - 44min - 25 - Advocacy in action with Five X More
In this powerful episode of Ladies Who Launch, we’re joined by Tinuke Awe and Clotilde Abe, the dynamic duo and changemakers behind Five X More which is a grassroots organisation working to improve black maternal health outcomes in the UK.
What began as a campaign to raise awareness around the shocking statistic that Black women in the UK are five times more likely to die during childbirth than white women has since become a national movement, pushing for accountability, policy change, and equity in maternal care. Through research, advocacy, and education, Tinuke and Clo are changing lives, and the system.
They share the deeply personal stories that led them to launch Five X More, the challenges of grassroots campaigning, and what it means to create lasting change from the ground up. We talk about the power of community, the strength in collective voice, and the resilience it takes to speak truth to power - even when the odds are stacked against you.
Whether you're passionate about social impact, or building a mission-led movement, this episode is a must-listen.
FOLLOW FIVE X MORE
https://www.instagram.com/fivexmore_/?hl=en-gb
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Sat, 10 May 2025 - 42min - 24 - Redefining home styling with The Style Sisters
In this episode of Ladies Who Launch, we’re joined by Charlotte and Gemma, the dynamic duo behind The Style Sisters, a business that’s redefining home styling and organisation. From decluttering to creating stylish, functional spaces, they’ve turned their passion for design and home improvement into a thriving company.
The Style Sisters help people feel good in their space by offering expert storage solutions, home transformations, and clever styling tips. Whether you're looking to organise your home or elevate your interiors, Charlotte and Gemma’s approach is all about making homes beautiful and functional at the same time. We’ll dive into their journey, from building a brand that champions calm and order to growing their business into something truly special.
Join us as we explore what it takes to launch a business based on passion, creativity, and helping others create their dream spaces. These two women have certainly earned their place as ladies who launched.
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https://www.instagram.com/stylesisters/?hl=en
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Fri, 09 May 2025 - 37min - 23 - Elevating the business industry with Nilam Holmes
In this episode of Ladies Who Launch, we’re joined by Nilam Holmes celebrity skin expert, beauty entrepreneur, and founder of both Dermaspa Clinic and the pioneering brow brand HD Brows. With a career spanning decades at the forefront of beauty and aesthetics, Nilam has helped redefine industry standards, working with some of the world’s most recognisable faces while building trusted, transformative brands.
Nilam takes us through her entrepreneurial journey… from launching HD Brows and revolutionising the way we think about eyebrows, to becoming one of the most sought-after experts in skin health and non-invasive treatments. We talk about earning trust in a results-driven industry, navigating rapid growth, and staying grounded in purpose while working under the pressure of perfection.
Whether you’re a skincare devotee, beauty entrepreneur, or someone looking to build a business rooted in expertise and authenticity, this conversation is filled with honest insights, powerful lessons, and inspiration from a woman who’s shaped and elevated the world of beauty.
FOLLOW NILAM
Instagram: https://www.instagram.com/nilamholmes/?hl=en
Dermaspa: https://www.instagram.com/dermaspa_mk/?hl=en
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Thu, 08 May 2025 - 40min - 22 - Inclusive beauty isn’t a trend, it’s a movement - with Ateh Jewel
In this episode of Ladies Who Launch, we’re joined by the radiant and trailblazing Ateh Jewel, award-winning beauty journalist, diversity advocate, and founder of Ateh Jewel Beauty, a brand redefining what inclusive beauty truly means.
Ateh shares her journey from working in glossy magazine offices to launching a beauty line that reflects her lifelong mission: to make beauty joyful, accessible, and representative of everyone. With a deep understanding of both the industry and the cultural conversations that shape it, Ateh is using her platform and her products to create lasting change.
We talk about building a brand with purpose, challenging outdated beauty standards, and what it takes to launch something meaningful in an industry known for surface-level appeal. Ateh’s story is one of passion, purpose, and power, and it’s exactly why she’s a lady who launched.
FOLLOW ATEH
Ateh: https://www.instagram.com/atehjewel/
Ateh Jewel Beauty: https://www.instagram.com/atehjewelbeauty/
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 07 May 2025 - 45min - 21 - Creating with heart and purpose with Sally O’Connor, Founder of Hesellic Design
In this episode, we’re joined by the deeply talented Sally O’Connor, interior designer and founder of Hesellic Design. Hesellic is a creative studio that blends storytelling, emotion, and personal branding into beautifully curated spaces.
Sally shares her journey into the world of interior design, how she launched Hesellic Design with heart and intention, and why creating spaces isn’t just about aesthetics, it’s about a feeling. Sally is redefining what it means to create with purpose.
Sally opens up about the challenges of entrepreneurship, finding creative clarity, and building a brand that’s as intimate as it is elevated. Whether you're an aspiring designer, a lover of interiors, or simply seeking creative inspiration, this episode is a masterclass in turning vision into a lifestyle…one room at a time.
FOLLOW SALLY
Instagram: https://www.instagram.com/hesellicdesign/?hl=en
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Tue, 06 May 2025 - 36min - 20 - Refining the floral industry with Eni Awoyemi, Founder of Feyi Flowers
In this episode, we sit down with Eni Awoyemi - the creative force behind Feyi Flowers, a London-based floral studio that's capturing hearts and headlines. Known for her innovative approach to floristry and compelling storytelling, Eni is not only redefining the floral industry but also making waves on platforms like TikTok, where her work has gone viral.
Eni shares her journey from corporate life to launching a purpose-driven floral brand that celebrates culture, emotion, and authenticity. She opens up about the challenges of being a Black woman entrepreneur in a traditional industry, the inspiration behind her unique designs, and how she uses flowers as a medium for healing and connection.
Eni's insights offer valuable lessons for creatives and entrepreneurs alike. Whether you're passionate about floristry, entrepreneurship, or the power of storytelling, this episode is packed with inspiration and practical advice.
FOLLOW ENI
Eni: https://www.instagram.com/eni.awo/reels/
Feyi Flowers: https://www.instagram.com/feyiflowers/
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Hosted on Acast. See acast.com/privacy for more information.
Mon, 05 May 2025 - 24min - 19 - Formulator, Face and Founder: how does Sunday Riley do it all?
In this episode, we're thrilled to be joined by Sunday Riley, the visionary founder, CEO, and formulator behind the cult-status skincare brand Sunday Riley. Known for hero products like Good Genes, C.E.O. Vitamin C Serum, and Luna Sleeping Night Oil, Sunday has built a clean beauty empire rooted in science, innovation, and results that speak for themselves
Sunday takes us behind the scenes of her entrepreneurial journey — from her childhood in Houston to her early fascination with chemistry and how that scientific curiosity evolved into creating one of the most trusted skincare brands on the shelves today. She opens up about the challenges of launching a brand in a saturated industry, why product integrity always comes before marketing hype, and what it means to stay hands-on as both founder and formulator, even as the brand scales globally.
We talk brand building, product development, clean beauty standards, and the grit it takes to stay ahead of the curve in an industry that never slows down. Sunday shares the realities of being a female founder, what success really looks like behind the scenes, and her advice to women who want to carve their own paths in beauty — or anywhere else.
Whether you’re a skincare obsessive, a budding entrepreneur, or simply love hearing from women who are changing the game, this episode will inspire, educate, and empower.
FOLLOW SUNDAY
Instagram: https://www.instagram.com/sundayriley/
TikTok: https://www.tiktok.com/@sundayriley
YouTube: https://www.youtube.com/sundayriley
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Wed, 30 Apr 2025 - 1h 09min - 18 - Radhi Devlukia: From the NHS to New York: the move that changed everything
This week on Ladies Who Launch, we are joined by Radhi Devlukia — wellness advocate, plant-based chef, content creator, and one of the most inspiring voices in the holistic health space.
Known for her radiant energy, nourishing recipes, and deeply grounding approach to self-care, Radhi has built a global community rooted in mindfulness, intentional living, and personal growth. Starting her career as a dietitian in the NHS, Radhi’s journey evolved as she embraced the world of Ayurveda, spirituality, and conscious content creation — becoming a powerful force in the wellness industry.
In this episode, we explore how Radhi transitioned from the clinical world to becoming a digital wellness entrepreneur, the daily rituals that keep her grounded, and the importance of self-love, vulnerability, and setting boundaries. We also dive into her relationship with social media, finding purpose in a fast-paced world, and how she stays aligned with her values while inspiring millions online.
Whether you're passionate about wellness, looking to shift your mindset, or just curious about how to live a more intentional life — this conversation is full of insight, warmth, and practical wisdom.
Tune in to hear how Radhi is redefining wellness, one mindful step at a time.
FOLLOW RADHI
Instagram: https://www.instagram.com/radhidevlukia/?hl=en
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 23 Apr 2025 - 57min - 17 - Victoria Prew on Raising Millions, Shifting Mindsets, and Owning the Room
In this episode of Ladies Who Launch, we’re joined by Victoria Prew — entrepreneur, sustainability champion, and founder of the UK’s leading fashion rental platform, HURR. Victoria is on a mission to transform the way we consume fashion by making luxury clothing more accessible, affordable, and environmentally sustainable.
From her early career in property tech to becoming a key disruptor in the fashion industry, Victoria shares how she identified a gap in the market and turned it into a groundbreaking business model. With HURR, she’s built a platform that not only challenges the traditional ownership model but also partners with leading brands and retailers to support conscious consumerism. Recognised on Forbes' 30 Under 30 list and backed by millions in investment, Victoria has become one of the most influential voices in sustainable fashion and female entrepreneurship.
We dive deep into her founder journey — from idea to execution — discussing the challenges of raising capital as a female founder, navigating a male-dominated tech landscape, and staying mission-driven in a competitive market.
Whether you're a budding entrepreneur, passionate about sustainability, or curious about the future of fashion, this episode is packed with honest insights, practical advice, and inspiration to launch your own game-changing idea.
FOLLOW VICTORIA
https://www.instagram.com/victoriaprew/?hl=en
HURR: https://www.instagram.com/hurr/?hl=en
FOLLOW US
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Wed, 16 Apr 2025 - 54min - 16 - How is Michelle Kennedy changing the narrative around motherhood with one platform?
In this episode, we are joined by the incredible Michelle Kennedy, co-founder of the global parenting community, Peanut. Michelle has a passion for connecting people and creating impact, and has always had an entrepreneurial spirit. She started her career in media, working her way through various roles, before taking the leap into building something truly special.
Michelle co-founded Peanut to empower women at every stage of motherhood, creating a platform that fosters real connections and meaningful conversations. As a mother herself, she’s made it her mission to support and uplift other women in business while also navigating the challenges of motherhood. She’s redefining what it means to build a business with heart, constantly striving to create spaces where women can feel seen, heard, and supported.
Michelle continues to trailblaze in the tech and women’s empowerment space, shaping discussions around wellness, connection, and the challenges we all face as women in business and beyond. Tune in to hear Michelle’s inspiring journey, how she’s juggling motherhood with running a global platform, and the importance of supporting other women on their entrepreneurial journeys. This conversation is one you don’t want to miss!
Hosted on Acast. See acast.com/privacy for more information.
Wed, 09 Apr 2025 - 1h 09min - 15 - The Launch Box with Bola Sol: Is financial empowerment the new self-care?
Bola Sol is on a mission to make financial literacy accessible, empowering, and unapologetically real. As a financial adviser, author, and advocate for financial wellness, she’s changing the way we talk about money—especially when it comes to women and communities that have been historically left out of the conversation.
With a deep passion for helping people take control of their finances and mindset, Bola blends practical advice with powerful affirmations to help others build wealth and confidence—on their own terms. Her work goes far beyond budgeting and spreadsheets; it's about shifting your relationship with money and stepping into financial freedom with clarity and purpose.
In this episode, we unpack the foundations of financial empowerment, why money confidence is just as important as money management, and how Bola is using her voice to spark real change in the world of finance.
Join us for an honest, motivating conversation about mindset, money, and what it really means to own your financial future.
FOLLOW BOLA
https://www.instagram.com/bola_sol/?hl=en
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Wed, 02 Apr 2025 - 46min - 14 - How did Maria Hatzistefanis build a beauty empire from the ground up?
Maria Hatzistefanis is a trailblazer who has reshaped the beauty industry through bold moves, fearless ambition, and an unshakable belief in the power of self-made success. From her early days as a journalist to founding two globally recognised beauty brands—Rodial and Nip + Fab—Maria has built a legacy on innovation, resilience, and unapologetic confidence.
Beyond beauty, Maria is a bestselling author whose empowering books have become go-to guides for aspiring entrepreneurs and women chasing big dreams.
In this episode, we dive into Maria’s journey from editor to empire-builder, the mindset that fuels her success, and the real stories behind building brands that disrupt the norm. Join us for an inspiring conversation on entrepreneurship, personal branding, and the courage it takes to build your dream—your way.
FOLLOW MARIA
https://www.instagram.com/mrsrodial/?hl=en
Rodial:https://www.instagram.com/rodialbeauty/?hl=en
Nip + Fab: https://www.instagram.com/nipandfab/?hl=en
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 26 Mar 2025 - 1h 06min - 13 - Leading differently - how is Vanessa Kingori reshaping leadership?
Today’s guest is a true trailblazer. Vanessa Kingori has shattered glass ceilings throughout her career - from making history as the first female publisher of British GQ to becoming the Chief Business Officer at Conde Nast. A champion of innovative leadership, Vanessa is redefining what it means to lead in an ever-evolving industry.
In this inspiring conversation, we dive into her journey, the challenges she’s overcome and the future of leadership in media and beyond. Get ready for insight, motivation and game-changing wisdom.
FOLLOW VANESSA
https://www.instagram.com/vanessakingori/?hl=en-gb
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Hosted on Acast. See acast.com/privacy for more information.
Wed, 19 Mar 2025 - 1h 24min - 12 - How did Ella Mills turn a blog into a global wellness EMPIRE?
Join us as we sit down with Ella Mills, the powerhouse behind a global wellness empire. What started as a simple blog documenting her own health journey has blossomed into bestselling cookbooks, a beloved deli, and a thriving app that has inspired millions to embrace plant-based living. In this episode, Ella shares her incredible story, the challenges she’s faced along the way, and her mission to make healthy eating accessible to all.
This conversation is packed with insight, inspiration, and practical tips. Tune in now!
FOLLOW ELLA
https://www.instagram.com/ella.mills__/
Deliciously Ella: https://www.instagram.com/deliciouslyella/
Plants: https://www.instagram.com/allplants/
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TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 12 Mar 2025 - 1h 10min - 11 - Trinny Woodall: How Do We Prove That Success Has No Expiration Date?
In this week’s episode, we’re joined by the one and only, Trinny Woodall—a true trailblazer in fashion and beauty. From making her mark on TV screens, transforming wardrobes, and boosting confidence, to building a multi-million-pound beauty empire, Trinny has redefined the way women approach makeup and skincare.
Renowned for her passion, expertise, and unwavering mission to help women feel their absolute best, Trinny shares her journey, insights, and the mindset behind her success. Whether you're looking for style inspiration, beauty tips, or motivation to build something extraordinary, this episode is packed with wisdom you won’t want to miss.
Tune in now and get ready to be inspired!
FOLLOW TRINNY
https://www.instagram.com/trinnywoodall/?hl=en
Trinny London: https://www.instagram.com/trinnylondon/
FOLLOW US
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TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 05 Mar 2025 - 1h 16min - 10 - The Launch Box with Dior Bediako: How do you unlock success with purpose and mindset?
Welcome to Launch Box..this is the place in the podcast where ambition meets action. In each episode, we sit down with industry experts, entrepreneurs, and business leaders to unpack the strategies, insights, and game-changing ideas that drive success. From bold risks to breakthrough moments, we dive deep into what it really takes to build, scale, and sustain a thriving career or business. Whether you're launching a startup, leading a team, or simply looking for inspiration to fuel your next big move, Launch Box is here to equip you with the knowledge and mindset to make it happen.
In our debut episode, we’re joined by the incredible Dior Bediako, founder of Pepper Your Talk, life coach speaker. She is a true expert in building brands with purpose and in this episode she shares her invaluable insights on mindset, resilience, and what it really takes to create meaningful success.
We're excited to team up with Dior to share her free 'Design Your Future Self" worksheet to help you continue your growth and learning journey. Download here: https://bit.ly/FutureSelfQs
Tune in, take notes, and get ready to launch!
FOLLOW DIOR
https://www.instagram.com/diorbediako/?hl=en
Pepper Your Talk: https://www.instagram.com/pepperyourtalk/
FOLLOW US
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TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Wed, 26 Feb 2025 - 1h 02min - 9 - From Skincare to Social Impact : What is Sabrina Elba’s vision for inclusive wellness?
Sabrina Elba, has completely redefined the way we think about wellness, connection, and impact. As an entrepreneur, activist, and humanitarian, she is using her platform to create real change—bridging the gap between self-care and community care. Alongside her husband, Idris Elba, she co-founded S’ABLE Labs, a skincare and wellness brand rooted in sustainability, inclusivity, and the power of nature.
S’ABLE Labs is more than just skincare—it’s a movement focused on well-being for all, using ethically sourced ingredients, science-backed formulas, and a commitment to environmental and social responsibility. In this episode, we explore how Sabrina seamlessly blends activism with entrepreneurship, why wellness is about more than just self-care, and how she’s leveraging S’ABLE Labs to build a more sustainable and connected world.
Join us for an inspiring conversation on purpose-driven leadership, redefining beauty and wellness, and the importance of using business as a force for good.
FOLLOW SABRINA
https://www.instagram.com/sabrinaelba/?hl=en
S’ABLE Labs: https://www.instagram.com/sable.labs/
FOLLOW US
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TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Wed, 19 Feb 2025 - 1h 10min - 8 - What makes Our Place MORE than just a cookware brand? Refining the dinner table with Shiza Shahid
Shiza Shahid has been a force for meaningful change since her early years. Growing up inPakistan, she began volunteering at just 13, driven by a deep sense of purpose and a commitment to social impact. That passion led her to co-found the Malala Fund, advocating for girls' education worldwide, and later to the world of entrepreneurship, where she is redefining what it means to gather around the table.As the co-founder of Our Place, Shiza has built a brand that is more than just cookware—it’s about culture, connection, and community. In this episode, we dive into her journey from activism to business, how her heritage shaped her vision, and why food is a powerful vehicle for storytelling and inclusivity. Join us as we explore how Shiza is creating a more connected world, one meal at a time.
FOLLOW SHIZA
https://www.instagram.com/shiza/
Our Place: https://www.instagram.com/ourplace/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Wed, 12 Feb 2025 - 1h 07min - 7 - Aimee Smale – How a leap of faith leads to fashion success
Aimee Smale is the fearless entrepreneur behind one of the UK’s most sought-after fashion brands, Odd Muse, renowned for its refined aesthetic, minimalist style, and impressive growth. Taking a leap of faith, she launched her brand from her bedroom during lockdown, leaving behind her job at ASOS to pursue her vision. In just three months, a single product generated over £100k in sales—an early testament to the brand’s undeniable appeal. With no guarantees but an unshakable belief, Aimee has redefined modern fashion entrepreneurship. Whether you’re an aspiring business owner, a fashion lover, or someone inspired by bold career moves, Aimee’s journey proves that success favours those who dare to take the risk.
FOLLOW AIMEE
https://www.instagram.com/aimeesmalex/
Odd Muse: https://www.instagram.com/oddmuselondon/
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Wed, 05 Feb 2025 - 54min - 6 - Natasha Oakley: Are you excessively obsessed with your business?
Natasha Oakley is the visionary entrepreneur behind Monday Swimwear, a globally celebrated brand that has revolutionised the swimwear industry with its inclusive designs and focus on body confidence. What began as a blog has blossomed into a thriving business and a movement for self-expression and empowerment. With no formal background in design or business, Natasha built her brand from the ground up, redefining what it means to combine style with purpose. Whether you're an aspiring entrepreneur, a fashion enthusiast, or someone eager to champion body positivity, Natasha's journey is a testament to the power of passion and perseverance.
FOLLOW NATASHA
https://www.instagram.com/tashoakley/
Monday Swimwear: https://www.instagram.com/mondayswimwear
The Pilates Class: https://www.instagram.com/thepilatesclass
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Wed, 29 Jan 2025 - 1h 09min - 5 - Meggan Roxanne: Turning pain into purpose
Meggan Roxanne is Founder of The Good Quote, globally renowned platform that has changed the way millions engage with self-development and mental health. What started as a Tumblr blog sharing uplifting quotes has grown into a thriving business and movement for positivity and personal growth. As well as this, she is the best-selling author of How to Stop Breaking Your Own Heart, a transformative guide to self-love and emotional healing. With no prior experience in the mental wellness space, Meggan built her brand from the ground up, redefining what it means to inspire others in the digital age. Whether you're passionate about entrepreneurship, mental health advocacy, or building a purpose-driven brand, this episode is a must-listen.
FOLLOW MEGGAN
https://www.instagram.com/earthtoroxanne/?hl=en
The Good Quote: https://www.instagram.com/thegoodquote/?hl=en
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Tue, 21 Jan 2025 - 1h 06min - 4 - Conna Walker: From eBay to Empire
Conna Walker is the Founder of multi-million dollar fashion empire, House of CB, that began with selling bodycon dresses on eBay. This guest’s story is a testament to determination and vision. She launched her brand at just 17 years old, becoming a self-made CEO and creating one of today’s most recognizable fashion brands—all with no formal training, minimal resources, and a small loan. In this episode, we dive into how she carved her own path in the competitive fashion industry, the bold strategies that fuelled her global success, and the resilience it takes to turn a vision into reality. If you’re interested in entrepreneurship, fashion, or scaling a business, this episode is for you.
FOLLOW CONNA
https://www.instagram.com/connawalker/?hl=en-gb
House of CB: https://www.instagram.com/houseofcb/?hl=en-gb
Mistress Rocks: https://www.instagram.com/mistress.rocks/?hl=en-gb
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Tue, 14 Jan 2025 - 57min - 3 - Jo Malone CBE: Rebuilding and starting again
Jo Malone C.B.E. is a globally renowned entrepreneur and fragrance designer who transformed her passion for scent into an empire. From humble beginnings on a council estate in Bexleyheath to creating a brand that redefined the fragrance industry, Jo’s journey is one of resilience, creativity and visionary thinking. In this episode, we explore how she started blending scents in her kitchen, scaled her business into an astronomical household name and became a symbol of success in entrepreneurship. If you’re interested in brand building, the fragrance business, or inspiring stories of overcoming adversity, this episode is a must-listen.
FOLLOW JO
https://www.instagram.com/jomalonecbe/?hl=en
Jo Loves: https://www.instagram.com/jolovesofficial/?hl=en
BBC Maestro with Jo Malone: https://www.bbcmaestro.com/courses/jo-malone-cbe/think-like-an-entrepreneur
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
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Tue, 07 Jan 2025 - 1h 06min
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