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MozPod with Chima Mmeje

MozPod with Chima Mmeje

Moz
Affari e Finanza, Formazione Scolastica

MozPod with Chima Mmeje is unlike any SEO podcast you've ever listened to. You'll get deep insights on creative SEO strategies, real success stories, and behind-the-scenes access to your favorite SEO experts. Each episode offers practical tips to help you improve your SEO knowledge, land top-tier clients, and get the blueprint to supercharge your SEO career.

21 - Ep 21: Personal Branding 101 With Rejoice Ojiaku
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  • 21 - Ep 21: Personal Branding 101 With Rejoice Ojiaku

    Creating a personal brand can feel daunting, especially when imposter syndrome keeps telling you you're not enough. But if you put in the work, a recognizable brand unlocks opportunities for career growth. In this episode, you’ll get actionable advice on finding your unique voice, maintaining consistency, and turning your story into a powerful asset. 

    Rejoice Ojiaku, an award-winning SEO expert and public speaker. She has worked with companies like Incubeta, Starcom, and Nelson Bostock UNLIMITED. This episode is excellent for anyone trying to build a personal brand from the ground up.

    See behind-the-scenes images and our full transcription on our show page.

    Thank you to our guest, Rejoice Ojiaku

    LinkedIn:https://www.linkedin.com/in/rejoiceojiaku

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 02 Dec 2024 - 34min
  • 20 - Ep 20: SaaS Strategies for Outranking Industry Giants With John Burton

    How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.

    Thank you to our guest, John Burton!

    https://www.linkedin.com/in/jburtonuk/

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    Key takeaways:

    How they achieved 400% ROI and ranked 4th for "payroll software" in 18 monthsSmart content repurposing: turning 2 monthly pieces into 6 using existing resourcesLeveraging founder stories for digital PR (featuring Duane Jackson's unique background)Building topic clusters around fundamental industry questionsHow they recovered and improved rankings after an unexpected website relaunchDominating branded search in the SaaS space

    Whether you're competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.

    Timestamps:

    0:18 - Introduction & Background

    1:03 - Leveraging Founder's Reputation for SEO

    3:56 - Pre-Campaign SEO Status

    4:40 - Campaign Results and Achievements

    5:43 - Key SEO Strategies (Topic Clusters)

    12:21 - Brand Recognition Growth

    13:02 - Technical SEO Challenges

    15:31 - Content Strategy and Repurposing

    18:56 - ROI and Metrics Discussion

    19:45 - Handling Website Relaunch Challenges

    23:13 - Key Learnings for SaaS Companies

    #MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 11 Nov 2024 - 27min
  • 19 - Ep 19: Inclusive SEO: Poetry, Disability & LGBTQ+ Voices With Chloe Smith

    Can poetry and personal identity reshape the world of SEO? In this episode, Chima Mmeje explores the powerful intersection of art, identity, and search optimization.

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    Join us as Chloe Smith, a talented spoken word poet and Strategic SEO Lead at Blue Array, shares her unique journey:

    Discover how Chloe's background in poetry influences her approach to SEOLearn about the impact of disability and LGBTQ+ perspectives on digital strategiesExplore innovative ways to make SEO more inclusive and accessibleUncover the surprising connections between creative expression and search optimization

    Chloe offers insights on balancing artistic passion with SEO expertise, challenges faced around identity, and practical advice for creating more inclusive digital spaces. Whether you're an SEO professional, a creative, or simply curious about diverse voices in tech, this episode promises fresh perspectives and actionable insights.

    Tune in for an inspiring conversation that bridges the gap between art and analytics, proving that diverse voices can drive innovation in unexpected ways.

    Thank you to our guest, Chloe Smith:

    https://twitter.com/chloeivyroseseo

    https://www.linkedin.com/in/chloeivyrose

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 28 Oct 2024 - 41min
  • 18 - Ep 18: Building a £5 Million E-commerce Empire With Ash Young

    Are you dreaming of launching your own e-commerce brand but unsure how to make it thrive? 

    Join us for an exciting episode of MozPod as we dive into the incredible journey of Ash Young, who turned a simple idea into a thriving e-commerce business. Learn how Ash grew his car mat company from its first sale to a £5 million revenue powerhouse.

    In this episode, we explore:

    The inspiration behind choosing car mats as a productUnconventional tactics that fueled early growthOvercoming competition in a crowded marketCrucial moments in scaling from £100k to £1 million and beyondRisk management and adapting to rapid growthThe importance of customer feedback in shaping the businessAsh's advice for aspiring entrepreneurs, including when to invest in SEO

    Whether you're an e-commerce enthusiast, a budding entrepreneur, or simply curious about business growth strategies, this episode is packed with valuable insights and practical tips. Don't miss Ash's "hot take" on bringing SEO into the mix earlier and his candid reflection on what he'd do differently.

    Tune in to discover the highs, lows, and everything in between as we uncover the secrets behind building a successful e-commerce brand from scratch. Hit play now and get ready to be inspired!

    #Ecommerce #Entrepreneurship #BusinessGrowth #SEO #StartupSuccess #MozPod

    Thank you to our guest, Ash Young:

    https://twitter.com/webmonkeyash

    https://www.linkedin.com/in/ashyoung

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer


    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 


    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 14 Oct 2024 - 25min
  • 17 - Ep 17 | How to Become a Successful SEO Consultant | Luke Carthy

    Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you'll have actionable ideas to help shape or improve your consulting career in SEO.

    #SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod

    Copy

    Thank you to our guest, Luke Carthy

    https://www.linkedin.com/in/lukecarthy

    https://twitter.com/mrlukecarthy

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    ===TIMESTAMPS=== 00:00 Introduction 01:24 Luke's transition to consultancy 02:28 Foundational steps for starting as an SEO consultant 03:36 Strategies for attracting initial clients 04:57 The importance of niching down in SEO 07:17 Leveraging personal branding and content creation 12:08 Hot take 13:00 Coming up with content ideas that resonate 16:45 Finding time to write 18:59 Structure your consultancy for scalability and success 22:41 Pricing strategies for consultants 26:52 Public speaking tips and experiences 32:53 Advice for nailing sales calls 35:28 Work-life balance as a consultant 38:02 Tiny pocket of joy 39:06 Outro

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 30 Sep 2024 - 39min
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