Santa Cruz Software Labs

Is translating your content enough to build trust in a new market, or is your brand still speaking with a foreign accent? In this episode, Mark Hilton sits down with Sylvie Fodor, Executive Director of CEPIC, and Alex Hubard, VP of Product & AI at IntelligenceBank, to explore why true localization requires far more than converting words from one language to another. The conversation examines why translation is only the beginning of global marketing. From costly cultural missteps and inaut...

Is AI a "nice-to-have" or a "must-have" for the creative industry in 2026? In this episode, Luis Mendes sits down with Joe Atwood, Lead Creative Manager at Vistaprint, to discuss the evolution of image manipulation and why we’ve reached a definitive tipping point in creative production. The conversation moves beyond the AI hype to focus on the practical realities of high-volume workflows—from the importance of brand-trained models to the growing need for data-centric creative specialists. S...

It's 2026, and Digital Asset Management is heading into a defining year. In this episode of the Santa Cruz Software Labs Podcast, an international panel breaks down what’s changing for DAM in 2026—from deeper integrations and evolving standards to AI-powered workflows and rising expectations around authenticity and provenance. AI is part of the story, but the real differentiator will be fundamentals: metadata, governance, and DAM as the source of truth for creative tools and automation. Speak...

Is what you're seeing real? In an age where every marketing visual and advertisement is increasingly assisted or even entirely generated by AI, the line between reality and fabrication is blurrier than ever. This shift is challenging consumers, designers, and marketers alike. Join Santa Cruz Software Labs as we dive deep into The Authenticity Factor with two guests: Stephane Bee: Creative Presentation Lead at OLIVER AgencySantiago Lyon: Head of Advocacy and Education at Content Authenticity ...