Filtra per genere
You're a small business founder or solopreneur, right? You're building something amazing, but let's be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?". Imagine hitting play and instantly feeling like you've found your tribe, guided by someone who's not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman. Rhea isn't just another voice in the business world; she's a seasoned expert with years of hands-on experience specifically working with small businesses and solopreneurs like you. She understands the unique pressures and opportunities you face because she's lived it and breathed it. With a background deeply rooted in marketing, PR, and social media, Rhea has a knack for cutting through the noise and delivering practical, no-nonsense advice that actually gets results. She's not about fleeting trends or complicated theories; she focuses on building sustainable strategies that fit the real-world constraints of running a small enterprise. Think of Rhea as your experienced mentor in your ear, sharing the insights she's gained from helping hundreds of businesses amplify their message, connect with their ideal customers, and ultimately, thrive. Her expertise lies in simplifying complex marketing concepts, showing you how to leverage your unique strengths, and building a brand that truly resonates. This isn't some advice that only works in theory or with huge teams; it's a raw, honest conversation with fellow founders who get it, facilitated by Rhea's insightful guidance. We're talking about the real stuff: the late nights, the unexpected pivots, the thrill of things going well, and the constant hustle to keep it all moving forward – all filtered through Rhea's expert lens. Forget the generic business jargon. This is where you'll hear practical tips, actionable strategies, and the kind of "I've been there" stories that make you feel less alone and more inspired to tackle whatever comes next, all curated and contextualised by Rhea's deep understanding of the small business landscape. If you're ready to connect with a community that understands the unique challenges and triumphs of building something from the ground up, guided by a true expert who's passionate about empowering small businesses, then tune in. Let's navigate this incredible journey together with Rhea Freeman leading the way.
- 498 - How to help support small businesses during Coronavirus
This was not the podcast I had planned for today, but Coronavirus and the impact it's having on small businesses is already pretty extensive, so I switched podcasts and today we're focusing on this. On how to help support small businesses during Coronavirus. Because we really need to.
Lots of the ideas in this podcast will cost you nothing to do but could well make the world of difference to a small business near you. And the other ideas, I hope, will make you think slightly differently about supporting small businesses during this time. Respecting people's procedures. Calling them if you can't get in-store and seeing if they can deliver or post. Not just taking the easiest option to get your essentials. All of this and more.
I've put together a blog about this with a list, and I've put a graphic together that you can find on my Instagram or my blog with six top tips to help small businesses during this time.
Wed, 18 Mar 2020 - 27min - 497 - The Kate Effect with Hicks & Brown
Have you heard of 'the Kate Effect'? The one when the Duchess of Cambridge wears a garment or accessory from a brand and, overnight, their business explodes? Well, today we're chatting all about the Kate Effect with founders of Hicks & Brown, Alice & Rosie, who have experienced this first hand.
The Duchess of Cambridge wore one of Hicks & Brown's fedoras just after New Year and Alice and Rosie have barely had a moment to get their breath since then! In this episode, the ladies share all about what it felt like to see the Duchess in one of their hats, what happened afterwards, the highs, a few tricky bits that you might not think about... and how they used to take home homework in the form of card writing to ensure everyone received the true Hicks & Brown experience.
Have a read of the shownotes here with all the links.
Wed, 11 Mar 2020 - 30min - 496 - You do you - why we need YOU
If you've ever looked around at other people's social media and felt a little 'meh' about your own, this is for you. I think we can all, if we're honest, say that in our scrolling we've found posts that are doing really well, and seen accounts that have grown really fast, and wonder why it's not happening for us. Have you?
When this happens, we have a choice. We can nod, smile, be pleased for them but accept that we're different people with a different tribe. Or we can get jealous and try and morph into someone we're not.
We're not going to do the latter. It has no value for you or me. And I want you to put the work into your social media so it benefits you.
On this episode, I chat about why you need to 'do you' - why it's not just important for your account, your brand and your audience, but why it's important for your sanity too! Enjoy
Wed, 04 Mar 2020 - 21min - 495 - What it's like to be trolled, with Sam Callahan
To most of us, trolls and their trolling ways are incredibly hard to understand - but for some people, like Sam Callahan, it's something he has to deal with every day. And it's not just about him, it's about his family too.
Since being an X Factor finalist, Sam's profile has increased along with his social media following... and the trolling he receives. Here, he shares his experiences with trolls, being physically assaulted for who he is, receiving death threats, what it's like when your family get trolled... and his top tips for dealing with trolls too.
Although this subject is clearly a heavy one, this podcast is eye-opening but also inspiring in how, despite some people's desire to knock Sam and what he does, he's absolutely thriving.
This podcast has been labelled as explicit as it does contain swearing.
Wed, 26 Feb 2020 - 32min - 494 - Content creation inspiration - how to generate ideas for your social, blogs and vlogs
There's no doubt that with a blog, maybe a vlog and ALL the social media channels that we all have today, everyone needs to be generating more content than ever before. But what happens when those ideas run dry? And you're completely lacking inspiration? Don't panic, this podcast is packed full of ways to get your creative juices flowing again, to help you create amazing content.
From free websites that generate ideas based on keywords to listening to your customers, looking for recurring themes on forums and groups and more, this podcast will help fill your content creation inspiration cup to the brim, so you're chomping at the bit to get writing, filming or recording.
To see the show notes with all the ideas listed, pop over to my blog here and have a read.
Wed, 19 Feb 2020 - 33min - 493 - Building brands from beliefs and creating for a good cause with Annabel Brocks
Annabel Brocks is a lovely, luxury lifestyle brand best known for its reversible headwarmers, but what do you know about the lady behind it? Let me introduce you to Annabel Brocks also known as Belle.
In this episode, Belle chats about her two businesses: Hawkins Organic and Annabel Brocks. We chat lifestyle, reversible headwarmers, copycats, and huge highs like working with Charlotte Dujardin for Annabel Brocks. And we chat about what's core to the Hawkins Organic range, some celebrity riders that love it... and how Belle and Mike test the products before they go anywhere near an animal!
We also talk about the new Nourish range from Annabel Brocks that's beautifully designed around 'good' foods that Belle found out about during her recovery. In addition, the collection does a lot of good with the purchase of every piece creating a charitable donation for Breast Cancer Now and Macmillan.
Prepare to be uplifted, inspired and smile too. Belle is a real diamond and is incredibly lovely with it.
Wed, 12 Feb 2020 - 35min - 492 - How not to use and abuse User Generated Content...
User Generated Content (also known as UGC to its friends) has never been more popular on social media. For brands, using pictures their customers have created, showing their products in action, can be HUGELY beneficial. And for influencers and customers, seeing your pics shared on a big brand's account can be lovely too... when it's done correctly.
In this episode, I chat all things UGC, from how to generate it to asking for permission, the benefits to brands and customers through to what else it can show people about the products you sell, and the kind of people/activities they're made for.
I think this is an important episode as when done correctly, User Generated Content has MASSIVE value for everyone. But when done badly, it can leave a rather bitter taste at best, and maybe even a big bill for the brand too.
What do you think about User Generated Content? Have you been featured without permission? Have you found it great for your brand? Have you found it grew your account? Let me know over on Instagram.
Wed, 05 Feb 2020 - 21min - 491 - Being a producer and influencer with Megan Elphick aka Elphick Event Ponies
Megan Elphick, also known as Elphick Event Ponies, is a producer, an event rider, and also an influencer. With sizeable followings on YouTube and Instagram, Megan talks about how her account started as a way to get her horsey fix at University, how falling off at Badminton Grassroots made her relatable and grew her following, and how her commitment to showing the good and bad has been hard but important for her as a brand.
We talk about the many positives of having an account like Megan's from sponsorships to incredible opportunities like the meet and greet at Olympia is 2019. We also talk about the negatives including the massive amount of work, being unable to reply to every DM as there aren't enough horse in the day, and lots more.
And we're joined by Megan's lovely mum too!
Wed, 29 Jan 2020 - 41min - 490 - Let's talk about trolls... internet trolls
Have you ever had a troll? Not the kind that lives under a bridge, the other internet kind?
I'm lucky that I've only had a couple of minor brushes with trolls and based on some other people's troll experiences, mine is nothing. But I wanted to share my experience with you in case you're worried about this happening to you, or you've had it happen to you and you've felt bad about it. I want to say that you're not alone. It's not you, it's them. And I also chat about how I dealt with my minor troll, how it's suggested people deal with trolls, and so much more.
As I say, I KNOW that my troll is a pretty tame troll (I know of people whose trolls are next level nasty), but it doesn't have to be someone who's absolutely evil to make you feel awful, less than, and so much else.
So today, we're talking trolls. Not the kind that live under bridges waiting for goats. The internet kind. I'd take a troll under a bridge any day!
Wed, 22 Jan 2020 - 32min - 489 - How to start a magazine with Hollie-Ella from In The Country Magazine
Have you ever considered starting a magazine? On today's Small & Supercharged Podcast I chat to Hollie-Ella, founder and editor of In The Country Magazine, who launched a magazine after seeing a gap in the market just a few years ago.
Hollie-Ella talks about the journey launch (via a trip to New Zealand!), launching a printed publication in the digital age, learning everything from scratch, the highs and lows, great interviews and exciting plans for the future too.
We also have a chat about influencer marketing in the equestrian and country space, the current situation and the pressures influencers face. It's a great episode. And you can see all the show notes here too.
Wed, 15 Jan 2020 - 58min - 488 - When to unfollow or mute on social media
I know this is a controversial one, but please know it comes to you from the right place. I'm looking out for you here. And sometimes, unfollowing or muting someone - even if it's just temporarily - on social media, is absolutely the right thing to do.
The thing is, it often has less to do with them and more to do with you, and that's fine too. For your mental health, for your anxiety, for your sanity and for everything else that matters in actual real life, please tune in, listen to the points I'm making, and think about whether unfollowing or muting any accounts that have a negative impact on your might help.
Because social media should be a happy, positive place. Of course you'll see things that aren't always happy because that is life, but overall, you should use it and feel uplifted and connected. If you're feeling less than, sad, upset, angry, bullied... and more negative emotions besides, it might be worth seeing what a little distance from the accounts that cause these feelings can do.
And the great thing is that when you unfollow on Facebook or mute on Instagram, the person doesn't know, so they won't be upset by your decision. And you can still go and look at and engage with their content when you like, it just won't be on your feed automatically.
Read more about the four reasons to unfollow or mute on social media on my blog.
Wed, 08 Jan 2020 - 19min - 487 - The Law Of Attraction, goals for 2020, and how to stay on track with your social media in 2020 with Sophie Callahan
HAPPY NEW YEAR- actually, Happy new decade... and what a podcast I have for you today- it's with Sophie Callahan!
Sophie is an equine portrait and equestrian and country brand photographer in addition to being a lifestyle blogger. And she's also all about the goals. Although you can set goals at any time of the year, the start of a new one seems like the perfect time - it's usually a time when people set resolutions, but we're turning that idea on its head a little - and you'll hear why if you tune in.
In this episode, we also chat about Sophie's practical application of The Law Of Attraction, and all about her brand new Instagram challenge designed to help people start 2020 on the right track with a plan for their social media. You can follow along on Instagram by following #myruralbusinessjan20.
See the shownotes with all the links over on my website.
Wed, 01 Jan 2020 - 34min - 486 - I'm on the Small & Supercharged Podmas! And I'm being interviewed by Victoria Bodey! EEK!
I can't believe this is the last Podmas! And what a 24 days it's been!
In this episode of the Small & Supercharged Podmas I chat about highs and lows of 2019, a very exciting development for 2020, living Christmas through the children, the power of the right jumper, psychedelic vegetables and how one reindeer in particular shows the power of an enduring brand!
Music used -"Jingle bells" by scottholmesmusic.com
Thank you SO much if you've listened to the last 23 podmas episodes (24 including this one!), I hope you've loved it.
You can find the shownotes for this one and all the other episodes of Podmas on my website.
Tue, 24 Dec 2019 - 18min - 485 - Liz Somerville from Loch Leven Equine is on Small & Supercharged Podmas
Liz Somerville is the Practice Manager and Managing Director at Loch Leven Equine Practice, a business she owns with her husband, vet Hugh Somerville. With a very exciting ahead and some great things that have happened in 2019, it's a great episode.
2019 has seen the launch of Loch Leven's own podcast, The Podcasting Equine Vets, and this is one of Liz's highs for 2019. Having this podcast, I can completely relate to the thrill of podcasting - I mean there's LOTS of work too, but it is special. We also chat about Hugh's trip to Tokyo next year, whether food or family is the highlight of Christmas, and what Liz has asked Santa for this year.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer.
Music used -"Jingle bells" by scottholmesmusic.com
Mon, 23 Dec 2019 - 13min - 484 - Lindsay Robertson from Lindsay Robertson Photography is on Small & Supercharged Podmas
Lindsay Robertson aka Lindsay Robertson Photography is an incredibly talented photographer who's well known for her equine and canine photography, but also her work with rural brands too.
In this episode, she chats about her highs for 2019 including working with Hiho Silver at Blair Castle Horse Trials and tormenting riders(!), moving to the Outer Hebrides, lots of lovely present picks, being weatherproof... and a herd of ponies too! And we do have quite a giggle as well.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer.
Music used -"Jingle bells" by scottholmesmusic.com
Sun, 22 Dec 2019 - 13min - 483 - Lindsey McDean from The Animal Therapy Hub & The Ladies Countryside Community is on Podmas
Lindsey McDean is the lady behind The Ladies Countryside Community and is also one half of The Animal Therapy Hub. And she's on today's Podmas.
In this episode, Lindsey shares how a fall from her horse on the road made her take a step back from riding, but also how that allowed her to explore her other countryside passions more... and set up a community around them! And as you can guess by now, we also chat food, drink, reindeers and the best gifts... which just so happen to have a horsey theme!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Sat, 21 Dec 2019 - 12min - 482 - Sharon Howe from The Mulberry Tree At Home is on Small & Supercharged Podmas
Sharon Howe is co-founder of The Mulberry Tree At Home, an equestrian and country lifestyle brand that grew from a desire to have beautifully designed wooden products in the home with country and horsey touches.
In this episode of Podmas we talk about how the business came to be, highs and low, being Dasher, and making your own rugs... or not!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Fri, 20 Dec 2019 - 12min - 481 - Becky Wren is on the Small & Supercharged Podmas
Becky Wren, also known as Country Bumpkin Chic, won this year's Countryside Blogger of the Year Award. And she's on today's Small & Supercharged Podmas!
On this episode we chat about what winning her award meant to her, why an unplanned public swim is her low for this year, why anything with Heston's name on it is a Christmas food must... and Becky throws in an unusual favourite Christmas film too!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Thu, 19 Dec 2019 - 07min - 480 - Amanda Marshall is on the Small & Supercharged Podmas Podcast!
Amanda Marshall launched the 3 Donkeys brand in 2019 and, in less than a year, has really changed the ladies coverall scene for good!
In this Small & Supercharged Podmas Podcast, Amanda tells us about the highs and lows of business in 2019, the best Christmas gift she's ever received, the most random... and which reindeer she'd be too! We also chat about breakfast with the Chairman, doubters, Dartmoors... and being itchy!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Wed, 18 Dec 2019 - 10min - 479 - Jane Pike from Confident Rider is on the Small & Supercharged Podmas
Jane Pike from Confident Rider is a legend. Simple. But in case you haven't met her yet you are in for one heck of a treat! In this episode we chat about Jane's JoyRide programme, feeling like Oprah, reindeer research, avocados, summer Christmases and SO much else. This was such a fun and funny one to record. I hope you love it.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Tue, 17 Dec 2019 - 20min - 478 - Emma Batcheler from Hooves & Love is on Small & Supercharged Podmas
Emma Batcheler is the lady behind equestrian gift brand Hooves & Love. This company not only provides a great collection of gift boxes filled with treats that any equestrian would love, it also provides the option to create your own box, and supports a number of small businesses... it also has a product that gives a donation to charity for each one sold. And we talk doughnut holders too. Because would Podmas be complete without it?!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer.
Have a read of the show notes and find all the links here.
Music used -"Jingle bells" by scottholmesmusic.com
Mon, 16 Dec 2019 - 19min - 477 - Amy Pridige from Muddy Mare is on the Small & Supercharged Podmas Podcast
Amy Pridige from Muddy Mare talks about the new #horsemates collection designed to raise money for the Riding for the Disabled Association, bad Christmas jumpers, thoughtful personalised plates and so much more on today's Small & Supercharged Podmas.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Sun, 15 Dec 2019 - 11min - 476 - Melanie Clarihew from Mackenzie & George is on the Small & Supercharged Podmas
Melanie Clarihew is the co-founder of lovely British brand Mackenzie & George. Mackenzie & George is well known for being a British belt maker, but in addition, the company also sells a range of fedoras, feather brooches, clutches and an array of gorgeous accessories. In this podcast you'll hear all about new additions, duplicate Christmas gifts, and a must see Christmas film.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer.
Have a read of the show notes and find all the links here.
Music used -"Jingle bells" by scottholmesmusic.com
Sat, 14 Dec 2019 - 12min - 475 - Zoe Kiff from Honest Riders is on the Small & Supercharged Podmas
Zoe Kiff from Honest Riders is on today's Podmas, chatting about her brand, the amazing eco challenge her company ran this year, festive gift boxes, being Blitzen... and how she can relate to the Grinch at this time of year. And so much more too!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Fri, 13 Dec 2019 - 14min - 474 - Sophie Callahan is on the Small & Supercharged Podmas
Equestrian portrait and commercial photographer Sophie Callahan is on today's Small & Supercharged Podmas. In it we chat about her year of change and adapting to mum/work life, what this means for 2020, some exciting things to come, a very sweet present, AND a very random one a few years ago!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer.
Have a read of the show notes and find all the links here.
Music used -"Jingle bells" by scottholmesmusic.com
Thu, 12 Dec 2019 - 11min - 473 - Ruth Chappell from Dressage Anywhere is on the Small & Supercharged Podmas
Ruth Chappell is a great friend of mine, a really kind soul, and the lady behind Dressage Anywhere too! We chat all about the highs of this year including work with Riding for the Disabled Association, future birthday celebrations, and the most random/best Christmas present that grassed up her cat!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Wed, 11 Dec 2019 - 18min - 472 - Olivia Towers is on the Small & Supercharged Podmas
Olivia Towers of Olivia Towers Dressage (obviously!) is on today's podmas. In it she talks all about her highs and lows for 2019, throwing shapes at the Nationals (well, maybe Sausage rather than Olivia herself!), a very random Christmas gift, and a stable door checking ritual on Christmas Day.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Tue, 10 Dec 2019 - 12min - 471 - Kathryn Bell from Team Equestrian is on the Small & Supercharged Podmas
Kathryn Bell is the lady behind Team Equestrian, a business that provides personalised and equestrian team clothing, in addition to some slogan ts and jumpers. In this Podmas, Kathryn chats homemade recipes, gifts with poo emojis, and we set the record straight on whether or not mulled wine counts as alcoholic!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Mon, 09 Dec 2019 - 13min - 470 - Martha Lily Photography is on the Small & Supercharged Podmas
Martha is the lady behind Martha Lily Photography and I was thrilled to catch up with her on this episode of Podmas. In this episode, she chats about highs for 2019 including working with the lovely Olivia Towers Dressage, a very very unusual favourite festive food, and a lovely 'best gift' that is bound to make you smile.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Sun, 08 Dec 2019 - 10min - 469 - Sarah Johnstone from Apt Cavalier is on the Small & Supercharged Podmas
Sarah Johnstone is the lady behind equestrian brand Apt Cavalier, an apparel brand aimed at event riders. Sarah chats about the highs of 2019 including Blair Castle International Horse Trials and the recognition the brand enjoyed, the lows of 2019, what's coming up in 2020, and asks when it is too early to watch a Christmas movie!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Sat, 07 Dec 2019 - 11min - 468 - Emma Warren from Hiho Silver is on the Small & Supercharged Podmas
Emma Warren has many strings to her bow. Not only is she the MD of Hiho Silver, but she also runs Dimpsey Glamping with her husband and works with Blackdown Shepherd Huts. In this episode of podmas, she talks about the family member who embodies Christmas, a very random most random gift, a big year (and a LOT of jewellery designing!) for Hiho Silver... and why a gin isn't just for Christmas!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Fri, 06 Dec 2019 - 19min - 467 - Donna Case aka The Horse Feed Guru is on Small & Supercharged Podmas
You know someone takes Christmas seriously when they grate candy canes... right?!
Donna Case, also known as The Horse Feed Guru, is an absolute fountain of knowledge when it comes equine nutrition, and more than that, it seems that she takes Christmas just as seriously too. From THE candle she's hoping to find under the tree to the ultimate hot chocolate in Santa mugs, this is a great episode.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Thu, 05 Dec 2019 - 19min - 466 - Emily Cole of Emily Cole Illustrations is on Small & Supercharged Podmas
Emily Cole is the incredibly talented illustrator behind Emily Cole Illustrations. In this festive episode of the Small & Supercharged Podcast, Emily chats about famous faces, exciting plans for next year, ALL the Christmas food, and how most unicorn products in the world will eventually find their way to her!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Wed, 04 Dec 2019 - 14min - 465 - Barry & Faye from Horseshoe Hearts & Gifts on Small & Supercharged Podmas
Faye & Barry are the couple behind Horseshoe Hearts & Gifts, a company known for making beautiful ornaments and creations from used horseshoes. In this podcast, Faye and Barry talk about highs and lows of 2019, a love of food, and how Faye's favourite Christmas gift ever started a whole business. It's a lovely one!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Tue, 03 Dec 2019 - 19min - 464 - Charlotte Miller aka The Forelock Journal is on Small & Supercharged Podmas
Do you know what a devil on horseback is?
Charlotte Miller is the lady behind the award winning Forelock Journal blog and came on the Small & Supercharged Podmas Podcast to chat about her highs and lows from 2019, all the Christmas food, and her most random Christmas gift ever... which is quite a special one!
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-24th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Mon, 02 Dec 2019 - 07min - 463 - Victoria Bodey is on the Small & Supercharged Podmas
What's Buble got to do with it?!
Victoria Bodey of Equiboodle is on today's Small & Supercharged Podmas. Find out what she likes to drink at Christmas, which reindeer she'd be, her highs, her lows, what Michael Buble has to do with anything... and so much more!
Also, Equiboodle is running an advent calendar competition over on its Facebook page between 1-24th December, so make sure you pop on over there to be in with a chance to win some amazing prizes.
This is part of the Small & Supercharged Podcast's Podmas where each day, between 1-25th December I'll be sharing some Christmas cheer with a little help from some of the incredible people I work with in one way or another.
See the shownotes with all the links on my website here.
Music used -"Jingle bells" by scottholmesmusic.com
Sun, 01 Dec 2019 - 13min - 462 - Designing a brand you love and serving a niche with Fiona Humberstone aka The Brand Stylist
Whether you have a blog for your personal brand or a website and everything else that goes with a business, you'll have made decisions about your branding. From the colours you use to the fonts, layout and more, your decisions when it comes to branding speak before people get to the words you write.
But branding isn't just a logo, far from it, and that's why I was so excited to speak to Fiona Humberstone aka The Brand Stylist on the Small & Supercharged Podcast. Fiona talks to us about branding, finding your niche, and appealing to your target customer in addition to so much else. It's a really inspiring and exciting episode for anyone who wants to understanding branding and the power of design a little bit more.
Fiona also shares a bit about balancing motherhood and business and, in fact, shares some really interesting insights around this and why she has styled her business how she has.
Wed, 27 Nov 2019 - 32min - 461 - Step by step guide to Instagram Stories
Do you want to use Instagram Stories more but you're not really sure where to start? Or you're proficient but stay within 'normal' and don't stray beyond? Well this is the podcast for you!
In this podcast, I give a step by step guide about how to use Instagram Stories, extra info on how you can use stickers (and why you'd want to for engagement!) and plenty more besides!
As I said on the podcast, I have put together a guide about five ways to use Instagram Stories that you can download here. They're a great place to start. And you know I mentioned adding hashtags to Stories? I have a blog here all about hiding them on your Stories (and why you'd want to!).
Wed, 20 Nov 2019 - 30min - 460 - Stationery for a cause, collaborations, getting your own press, and more with Martha Brook
Have you heard of Martha Brook London? Martha Brook is one of my absolute favourite stationery brands, and the lady behind the brand, Martha Keith, is a real inspiration. And I was lucky enough to get her on the Small & Supercharged Podcast.
In this podcast, Martha talks about how it all started, the legendary Stationery Advent Calendar, collaborations with GHD for Breast Cancer, working with Ruby from the Great British Bake Off, designing bespoke products for customers, and Friends of Joules... and how to bag your own amazing press - a real cause close to my heart.
Along the way, Martha talks about the highs and lows of building Martha Brook London, talks about some pieces her and her team have created bespoke for customers, celebrating wins, awards, the highs of running a business like Martha Brook, and so much more too.
Martha is, as always, honest, open and hilarious, and I hope you love this episode as much as I do.
To see the shownotes and the link to the video discussed, come on over to my website here.
Wed, 13 Nov 2019 - 46min - 459 - Six reasons to say no to a brand
Have you ever been asked to work with a brand and you're flattered... but something tells you it might not be a great idea? Don't ignore that niggle - actually, there are lots of reasons why, as an influencer, you really should say no to a brand. And actually, if you're a brand and you're asked to collaborate with another, there are some solid reasons why the answer might be a no too! In this podcast, I talk through six reasons to say no to a brand... whoever you are!
As the influencer market is a growing one at the moment, especially in the equestrian and country space, I thought this would be a good one to do. From conflicts of interest to products you'd never buy, misleading followers to more besides, here are six reasons why you should say. Enjoy!
Wed, 06 Nov 2019 - 25min - 458 - Social media, self publishing, and being Wimpy with Victoria Brant
There are a few swear words in this one... so not one to listen to with the kids!
I am delighted to share this week's podcast with equestrian celeb Victoria Brant - aka Diary of a Wimpy Eventer. It'll have you in stitches very early on and (in my opinion!) delivers throughout.
Victoria started her Facebook page 'Diary of a Wimpy Eventer' just three years ago and, since that time, has grown to 30k+ followers on Facebook, 13k+on Instagram, and a huge number of website visits each month. Since she started sharing her journey online, Vic (as well as Pat!) have become celebs in the equestrian space. In addition to having three self published books, clothing ranges, and numerous brand connections, Vic has now started running her own events and so much more.
In this episode, Vic honestly shares the highs, the lows, the opportunities, the issues and so much more about her journey...it's a really interesting episode that I hope you love it as much as I do.
Wed, 30 Oct 2019 - 52min - 457 - Are you ready for Christmas?
The final countdown to Christmas is on, and if you're a brand, blogger or influencer, you need to be making plans for Christmas!
For shops and brands, Christmas is a big deal, and that's why working out your content when you have a little breathing space before it all starts properly is a really good idea. The same applies for influencers. When Christmas gets closer and things like Black Friday, Cyber Monday and other events come up, time seems to evaporate and when this is the case often what comes out in our content is not our best work.
As we approach Christmas, we'll no doubt see a surge in competitions, gift guides and so much more... and there's nothing wrong with these. But if you can spend a little time planning what you're going to do now, you can create different, interesting and engaging content that's going to stand out for all the right reasons, help you achieve what you want... and will reduce the pressure on you as every other area of your life and work ramps up to celebrate Santa!
I'd love to know what your festive plans are - or just tag me on Insta @rheafreemanpr when they're out into the world.
And don't forget if you enjoyed the episode to screenshot, share and tag me in your Instagram Stories- let's spread the Small & Supercharged vibes!
Wed, 23 Oct 2019 - 27min - 456 - Is work/life balance a myth?
Is work/life balance a myth? Or you bored of trying to find the perfect moment of balance and falling short? Worry not - this is the podcast for you.
In the second episode recorded in front of an audience, I chat to Victoria Bodey (founder of Equiboodle), Sophie Callahan (Sophie Callahan Photography), Emma Warren (Hiho Silver) and Melanie Clarihew (Mackenzie & George) about work/life balance, planning, strategies to say sane, ambassadors, highs, career journeys and SO much more!
This episode was recorded in front of an audience at Equiboodle in Cirencester - because of this you might notice a slight difference in the audio. We also have a great section at the end where members of the audience ask questions... it's a fab episode!
Wed, 16 Oct 2019 - 1h 19min - 455 - Why you need to feel the fear and do it anyway
Have you ever had a spark of an idea that scared you a bit... but then kind of got a mind of its own? Yeah- that's exactly what happened with the Small & Supercharged Podcast Live!
I had an idea to do a live recording of the Small & Supercharged Podcast a while ago - inspired by the fact that the podcast is now over a year old, I've had incredible feedback, and I'd heard a live podcast recorded by the powerhouse Holly Tucker, founder of Not On The High Street and Holly & Co. And I liked the idea. I didn't want to do the same thing, but the thought of a live recording interested me a lot.
I mentioned this idea to Victoria Bodey, founder of Equiboodle... and she offered her stunning shop as the venue. And as they say the rest is history.
In this episode of the podcast, I talk through the idea, the development, the fears, the worries, the result and everything else too. I hope it inspires you to push yourself a little bit... if you need a push, this is it.
Wed, 09 Oct 2019 - 28min - 454 - Building Equiboodle bit by bit with Victoria Bodey
This is the first EVER Small & Supercharged Podcast Live, meaning that this episode was recorded in front of an audience.
Victoria Bodey is the founder of Equiboodle, the most beautiful tack shop, based in Cirencester. From 'accidentally' starting a business when she decided to sell her own competition kit, Victoria has grown an incredible business online and in real life, from her Cirencester base.
Victoria is selective about the brands and the pieces from those brands that she carries. She mentions one of the most recent brands to join Equiboodle and talks about her experience of being accepted to stock Holland Cooper Equestrian, and meeting Jade Holland Cooper in order to become a stockist.
In addition to selling a handpicked collection of equestrian brands, Victoria has also developed her own range of clothing, which continues to grow. In fact, the very first piece, the Vixen Cowl Neck, sold out three times. Now, in addition to the Vixen, Victoria also has a t-shirt and a vest.
We round up this live episode with some questions from the audience and lots of laughs too!
Wed, 02 Oct 2019 - 49min - 453 - 5 ways not to approach a brand
Whether you're a brand who gets approached more than you'd like or a person who wants to work with a brand, this one is for you. And rather than sharing five things you SHOULD do, I'm sharing five genuine things that I know brands have to deal with that will give you a big old cross next to your name if you do.
And for brands - you're not alone - none of these five points are unique to you - and I mean that in the nicest possible way. I hope that by sharing this you feel a lot more reassured.
So, here are five ways not to approach a brand, from the overuse of specific punctuation(!) to getting the name wrong, being oh so demanding and other things besides.
And potential ambassadors/collaborations and influencers... don't do these, it'll serve you well!
Pop on over to see the show notes here for more details and links.
Wed, 25 Sep 2019 - 26min - 452 - Confidence, mindset, procrastination and being you with Jane Pike
Mindset is so, so important in any aspect of our life. And more than that, the way you feel about yourself in one area can transfer into other areas too. And this episode really looks at this under a microscope with a lady who's developed and runs an amazing membership site focussing in on mindset and confidence- Jane Pike, from Confident Rider.
In this episode, Jane talks about how what we think can impact what we do, how to help improve our own mindset, the importance of having a big goal, some different ways to look at situations to help us reframe our triggers and issues, retraining our feelings connected to situations that are beyond our comfort zones, and how to 'deal' with lack... it's a great episode!
Wed, 18 Sep 2019 - 43min - 451 - How to promote your website (without it costing you a penny)
If you know me at all, you'll know how passionate I am about you having your own website- I really believe that it's an essential for anyone who wants to build an online brand or business.
But when you've built your website and added your content... how do you get people to it? To see everything you have created? Well that's what today's podcast is all about. In it, I share five ways to promote your website that are not only effective, they're free too! Dive on in, enjoy, and start promoting your website with these tips!
Wed, 11 Sep 2019 - 21min - 450 - The Shotgun & Chelsea Bun Club and burnout to balance with Victoria Knowles-Lacks
Victoria started the Shotgun & Chelsea Bun Club to help encourage and support women in what was at the time a male dominated sport. Creating an amazing community in addition to helping ladies learn to shoot was at the centre of Victoria's mission, but as her business grew, her time to do anything else shrank. Something she really needed more of as her father was very ill during this period. This combination ultimately led to her burning out.
Fast forward to today where Victoria has changed her mindset, reorganised her business, developed strategies and created balance in her life which has moved her away from burnout to being a best selling author of her first book Make It Happen. In this episode, Victoria shares everything with us.
Wed, 04 Sep 2019 - 35min - 449 - How to do it all... most requested podcast!
Before you listen to this - please be aware that I do not think I have this work/life/mum balance thing sorted.
I'm doing this podcast because it was requested over and over again. I don't feel I have this nailed. But I hope that in sharing this and how I 'do it all' you might feel inspired, take a little comfort from the fact that we're all winging it, or get a few ideas on how to make your work/life/mum life balance a little easier.
I do have some things right (I think), the start of something things I can improve on (delegation!) and there are lots of tips I've shared here. I hope that you'll find some tips, ideas and hacks that might help your business to help you power on, achieve more... and bring you a little more peace of mind too. As that's really important.
In this episode I talk about how as a self employed person my life and work do meld together and the line between the two is blurred, and how little life hacks (like meal planning) can and do and have a positive impact on my business. I go into detail about lots of things, from why I love my cleaning lady (and why I think it's so good for my business) to the joys to the slow cooker... and working your backside off too! Enjoy x
Wed, 28 Aug 2019 - 31min - 448 - Anxiety and confidence with Chloe Brotheridge
Do you suffer with anxiety? Confidence issues? Maybe imposter syndrome? Well strap yourself in because on this podcast I chat to Chloe Brotheridge, author of The Anxiety Solution and Brave New Girl all about it.
We talk about being anxious vs anxiety (and how to tell the difference), steps to master your anxiety, anxiety on social media and so much more before we pop over to confidence. Because they're linked for most people. And in the podcast Chloe talks about confidence, imposter syndrome and how we can help ourselves. It's SUCH a good one.
Wed, 21 Aug 2019 - 39min - 447 - How to start at zero on social media
If you're thinking of starting a new social media account, whether it's on Instagram, Facebook, YouTube, you name it - it can be scary. Because when you start it you're going to have a big fat zero under your name. You'll start with zero fans and zero followers. And that's absolutely fine.
Actually, it's more than fine - it's where everyone starts and is actually a very exciting place to be.
In this podcast, I'll tell you how to push beyond zero pretty quickly, but also why you only need to worry about one person at a time. You ready?
Wed, 14 Aug 2019 - 30min - 446 - All about equine influencer Teddy The Shetland with Alice Goring
Teddy The Shetland is an amazing little horse. Not just because he's incredibly cute, but because he's a superstar equine influencer with a reach well beyond the equestrian world.
In this episode I speak to Teddy's owner, event rider Alice Goring, about everything Teddy. From how he got started on Instagram to the speed of growth, the opportunities that have come his way that have been mind blowing, and all the charity work he does too - which left me a little choked up too. You might know how involved Teddy is with the Willberry Wonder Pony Charity, but you might not know about the work he does with other charities too.
From Dior to Hovis, Amazon to Good Morning Britain with Valegro, Teddy and Alice have done some incredible things.
We also get a look at what the future holds for Alice and Teddy... and there's even mention of a Teddymobile. This is genuinely an amazing episode.
Wed, 07 Aug 2019 - 41min - 445 - Why riders need social media
Are you a rider? Do you want to promote yourself better on social media? Or are you not really sure if you even need it? This podcast is for you!
In it I talk about why you might not need social media if you're a rider, when you absolutely do need social media, and why and when it has value and the possible opportunities this can open.
I talk about how to get started on your social media quest, how to make big wins, the value of behind the scenes and more.
I also talk about it from a brand's point of view, and how brands can look at what riders are doing on their social media to help them find better people to work with... it's a good one!
Wed, 31 Jul 2019 - 29min - 444 - Websites, hosting, SEO and all that jazz with Ray from Worcester Web Studio
Are you ever so slightly confused by websites? Whether you're fairly proficient or not, this is a must listen to podcast if you have or want to have any internet 'real estate'.
Ray from Worcester Web Studio is an absolute professional and talks us through hosting to website design, SEO to SSL certificates, moving websites to changing platforms... and even how to get quotes for website development work you want to do...and everything else along the way.
As you'll hear, not only did I just chat to Ray about all of the above but I also asked him YOUR questions, by which I mean the questions that you sent into me to ask him... so it's part podcast, part workshop! Enjoy!
Wed, 24 Jul 2019 - 49min - 443 - How to run competitions on social media
There's no doubt that competitions can be a great way to grow your following, reach and even engagement on social media... but do you know how to run them properly and for the best chance of success? In this podcast I take about the guidelines you NEED to be aware of as well as some tips for when it comes to how to make the competition a real success.
Wed, 17 Jul 2019 - 28min - 442 - Building communities and creating the Female Entrepreneur Association with Carrie Green
Carrie Green is founder of the Female Entrepreneur Association and has built the most incredible business and community around her goal of providing female entrepreneurs with a place to go for help, support and education.
From starting at nothing, right up to running the very successful Members Club at the Female Entrepreneur Association, becoming a published author, and SO much more. Carrie takes us through her journey including the highs and lows on the way.
The podcast is packed with incredible insight into running and growing a business, hitting rock bottom and coming back. Carrie also shares so great tips that really helped her to condition herself for success.
Wed, 10 Jul 2019 - 44min - 441 - Why the Facebook and Instagram crash was a good thing...
Do you remember that day in March when Instagram and Facebook crashed? When we all kept refreshing our feeds, checking the Wifi, shaking the phone... then going to Twitter to see if it was just us with the issue? I do!
The Facebook and Instagram crash wasn't exactly a great thing at the time but we can take SO many lessons from it, as I discuss in this week's podcast.
Social media is the most amazing tool, but building your empire on borrowed land that might be taken away or changed without your knowledge is not a strong strategy. Here are some ways to overcome the issue...
Wed, 03 Jul 2019 - 25min - 440 - Behind the scenes at The Game Fair with Gemma Payne
Have you heard of The Game Fair? This incredible event brings together so many elements of the countryside and is due to take place at Hatfield House at the end of July. In this podcast, I chat to Gemma Payne, Head of Marketing at The Game Fair, about the event. From how she got involved to start with and how she got the position she's at now, to new initiatives that you'll see this year, how you even start to organise an event like The Game Fair... and everything else in between!
We talk about the shopping village, the attractions, the different zones, working dogs... we talk about it all!
Wed, 26 Jun 2019 - 27min - 439 - What does social media success look like to you?
What does social media success look like to you? Is it having a big ginormous number under your name... or is it something else? In this episode I talk all about what 'success' really means, what this might look like to you, how you can measure one type of success if you want to... and so much else.
But I don't just talk about the stuff you can measure, log and calculate like followings and engagement rates. Oh no. I also talk about the stuff you can't see- the connections, friendships and SO much more that social media can provide, and how these successes may be more valuable that the biggest following there is.
Wed, 19 Jun 2019 - 21min - 438 - What it's like to be an equestrian influencer with Gracie Tyte
Have you ever wondered what it would be like to have sponsorship requests hitting your DM regularly, free products thrust in your direction and a following of well over 100k on just one of your Instagram accounts? I spoke to Gracie Tyte, the lady behind @pony_nuts, @ponynuts_extras and @gracietyte on Instagram to talk about the highs of being an equestrian influencer as well as the opportunities, the lows, dealing with brands, what the future holds and all of her tips for aspiring equestrian influencers and brands too.
If you're and equestrian and equine brand, or someone who wants to be the go-to for leading equestrian brands to work with, this is the podcast to listen to. It's packed with juicy tips and information.
Wed, 12 Jun 2019 - 42min - 437 - How to annoy your social media followers...
It sounds an odd title, doesn't it? But learning how we can annoy our social media followers is a massive step in keeping them happy and encouraging genuine growth and engagement on our accounts.
In this episode I give eight ways to annoy your social media followers, from the oh-so-obvious (like poor quality images and captions) to perhaps less obvious ways like being inconsistent. And, of course, through learning how to annoy our social media followers, we also explore how to keep them happier and more engaged. It's a good one...
Wed, 05 Jun 2019 - 29min - 436 - Charging your worth, money blocks, and boundaries with Denise Duffield-Thomas
Denise Duffield-Thomas is well known for her money mindset work, her writing (she's the author of three books including her most recent, Chillpreneur), and her openness around making life and business so much easier and more 'chill'. In this podcast, we talk about so much including money blocks and charging your worth, boundaries, batching, and leading a more Chillpreneur lifestyle (that still allows you to get stuff done, grow and develop). We also talk about how to action these changes and how just tiny tweaks each day can add up to a huge difference, helping you to have the business and life you really want.
Wed, 29 May 2019 - 31min - 435 - Let's talk about hiding likes on Instagram
Have you heard that Instagram is currently testing hiding likes on posts? As usual, this has sent many people into a bit of a flap, but I'm here to share my views on it based on what I've read about it all, how it could be really positive for users of Instagram, how it could well improve the quality of what we see on the platforms... and also how it could relieve some of the anxiety connected to posting on Instagram.
Let's talk about hiding likes on Instagram, shall we?
Wed, 22 May 2019 - 26min - 434 - Business, goals, fears and a glimpse of what could have been with Olivia Towers
Do you have goals for your business or your life? Olivia Towers - dressage rider, coach, entrepreneur and a whole lot more does. In this episode, Olivia shares her big dreams with big caveats, how she could have gone down a very different path, some questions she asks herself in her business, how she works with sponsors... and so much more.
Olivia was a guest on the podcast in episode 33 too - this is the second part of that podcast.
Wed, 15 May 2019 - 32min - 433 - How to assess a potential brand ambassador or sponsored rider
Making the decision to get a brand ambassador or sponsored rider on board for your brand can be a really big deal. And there's always the chance that you'll get it wrong. But there are lots of things you can do to assess a potential sponsored rider or brand ambassador before they even know you're considering them. And in this podcast, I'm sharing a number of things you can look at to give you the best chance of finding the right person or people for your brand.
And if you're someone who wants to be a brand ambassador, there are LOTS of tips that you can apply to what you're doing if you want to stand out from the crowd.
Wed, 08 May 2019 - 31min - 432 - Meltdown to mindset shift with Olivia Towers
After qualifying eight horses for the Regionals, Olivia Towers was sure at least one of her horses would make it to the dressage Nationals. But during the warm up of one competition, Olivia had what she describes as a meltdown, and a real turning point in her life.
A complete mindset overhaul was needed, and so Olivia set to work learning all she could to improve every area of her life. This lead to a growing social media following, improvements in her riding, huge changes in her general outlook and mindset, and so much more.
This is part one of a two parter... come back in two weeks time for part 2!
Wed, 01 May 2019 - 37min - 431 - How to promote your stand at an event, and how to help if you're a brand ambassador
How do you promote your stand when you go to an event? Do you hope people will find you by accident or are you telling everyone in all the ways you can think of? In this episode of the podcast, I talk about how to promote your stand at an event to get that all important traffic to generate sales. I also talk about how to promote your stand before and during the event, and how you can get brand ambassadors and sponsored riders to help you too.
Wed, 24 Apr 2019 - 34min - 430 - From pivotal moment to careers magazine for the equine industry with Sarah Watson
Did you know what you wanted to do when you left school, or did you transition into your career as time has moved on? In this week's episode I catch up with the founder and editor of equine career magazine, Equine Transition, and talk all about careers in the equestrian industry.
We talk about that pivotal moment that made Sarah start a magazine through to advice and top tips connected to moving into the industry at different times and in different ways. Whether you're new to the equine industry, you want to side step within it or you're looking at career options right now, you'll love this episode.
Wed, 17 Apr 2019 - 29min - 429 - Why you need Canva in your world for your social media
Have you heard about Canva? It is one of my favourite websites, simply because it allows me to create the social media graphics I want on my grid or feed easily, quickly, and for free!
In this episode of the podcast, I talk about how I use Canva, some ideas for posts and templates, how to download your work... and how Canva works so well with graphic designers too.
If you have a look at the show notes for this episode on my website, or even the freebies section of my website, there's a free download called 'Five steps to great social media graphics'
Wed, 10 Apr 2019 - 22min - 428 - From making her own cross country colours to building Super X Country with Becci Harrold
Have you ever gone to buy something and been disappointed with the selection available? That's exactly what happened to Becci Harrold from Super X Country some nine years ago and led her to creating a whole brand! Originally focussing on bespoke cross country colours, Super X Country has now grown to include a range of rider wear and horse wear... and there's even more in store for the future!
Becci talks about the highs and lows of running Super X Country and gives some amazing advice for people thinking of starting a business. It's a really good listen!
Wed, 03 Apr 2019 - 43min - 427 - How to ask for testimonials and why they could be huge for your business
Testimonials can be HUGELY valuable to your business or blog... but how do you feel about asking for them? And what do you even do with these amazing words when you have them? In this week's episode I talk to you about how to get amazing testimonials, how to ask for them (you can even borrow my exact words!), what to do with them when you get them, asking permission, and so much more.
I also talk about why testimonials mean so much... and why they can reach your potential customers in different ways. This episode could well change your view on testimonials... and that really could be big for your business.
Wed, 27 Mar 2019 - 27min - 426 - Turning childhood passions into self employment with The Horse Feed Guru
Ever wondered how to get into a seriously competitive part of the equine industry? Or even bag your dream job? Well this is the podcast for you. In this episode I talk to Donna Case, The Horse Feed Guru, about how she became an independent equine nutritionist, her journey to where she is today and so much more.
In this podcast, Donna also talks about her business now - what she loves and what she's not so keen on, and also provides tips and advice for people looking to get into the industry or land their dream job in the future.
Wed, 20 Mar 2019 - 51min - 425 - Posting natively on social media platforms and why it matters
Do you understand the term 'native' when it comes to social media? After this episode you will, and you'll also understand the value of posting native content on your social media. Not only can posting natively increase your engagement, it can increase your reach too, as discussed.
But this podcast also talks about when NOT to post natively, and how to create native elements to drive traffic to content outside the platform. Enjoy!
Wed, 13 Mar 2019 - 19min - 424 - How to link your passions and beliefs to your business with Zoe Kiff from Honest Riders
Do you want to change your business to make it more in line with your passions and beliefs? Maybe you want to start a new business that reflects your values? Or maybe you want to see how Zoe Kiff has build her brand, Honest Riders, with her ethical beliefs at its core.
Not only is Zoe passionate about her business, but each decision made has a business point behind it - how to make packaging easier on the environment while still delivering a luxury service, creating exceptional products with green credentials and so on. It's a really good listen!
Wed, 06 Mar 2019 - 45min - 423 - Ep. 24 - How to use social media to grow your equestrian business
Social media can be a huge drain on time, so if you're spending time doing anything on social media, you need to make sure you're using your time well. In this case, to grow your equestrian business.
In this podcast, I talk all about how to use social media to grow your equestrian business, how you need to USE the platforms, consider your images, get yourself out there, get your work to do the talking, create value in your content, the value of video, and lots more.
Wed, 27 Feb 2019 - 25min - 422 - Ep. 23 - Batch working with Rachel Bragg aka Sweet Images Photography
Batch working can be a great way to make the most of your time... and with the amount of content we all need to produce nowadays, this is certainly key! So for this episode, we catch up with Rachel Bragg (aka Sweet Images Photography), Queen of the Flatlay, who talks through batch working when it comes to photography, and producing images for social media.
In this episode, Rachel also shares her top tips for batch working, how to create a lot of content from each 'scene' or flatlay you set up, and how to make sure you really make the most of the time you have blocked out to create your content.
Wed, 20 Feb 2019 - 32min - 421 - Ep. 22 - Instagram Stickers you might not know about or use
Do you add Stickers and GIFs to your Instagram Story? They can both add a lot to an Instagram Story, and can even help improve your engagement and interaction too. You might even be able to use the responses for content creation, buying, and market research!
In this episode I talk about six 'functions' you can add to your Instagram Story, including polls, products, questions, GIFs, links and countdown.
Wed, 13 Feb 2019 - 16min - 420 - Ep. 21 - Starting a blog and winning awards with Charlotte Miller from The Forelock Journal
Starting a blog can feel big and scary - whether it's for pleasure or business. But if you do, it can deliver huge amounts of fun, new opportunities and lots more, and Charlotte Miller from The Forelock Journal explains.
In addition to talking about the how and the why, Charlotte also talks about how she won an award for her blog (Haynet Equestrian Blogger of The Year) and what that meant to her, tips to others who want to start blogging, and more.
Wed, 06 Feb 2019 - 33min - 419 - Episode 20 - What rocks and sucks about running Facebook groups - Rhea Freeman
Facebook groups can be so, so good, but it's not all unicorns and rainbows... sadly! I set up my first Facebook group, the Small & Supercharged group, in October 2017 and I've learnt a lot since that time. In this episode, I talk about what rocks and sucks about Facebook groups... you might be surprised about a few.
The point of this podcast is to give you a little information about what goes into running a Facebook group. Whether you're hoping to start your own, or you just want to give the admins of a group you're in an easier time (they'll thank you for it!)
Wed, 30 Jan 2019 - 27min - 418 - Episode 19 - Sponsored riders and rider management- Stride Management
Sponsored riders and brand ambassadors are sources of debate in the industry, and for very good reason. Some riders, in whatever role, add huge value to a brand, and some don't. And that's what started Pippa Hawksfield and Jess Crofts' journey.
In this podcast, we talk to the ladies from Stride Management about what rider management really is, what it's not, how riders can find the right brands to work with, and how brands can find riders to help them achieve their goals.
Wed, 23 Jan 2019 - 29min - 417 - Episode 18- Learning on a budget - Rhea Freeman
There's no denying that I have a bit of an addiction to learning. Which is very useful in my line of work. But I do appreciate that not everyone has a huge budget to spend on this. The good news is that you don't have to spend a fortune. Actually, you don't have to spend any money at all.
In this episode, I chat through some great ways to learn on a budget, some great ways to learn for free, as well as some things to be aware on when you're looking at who to learn from. I also move onto lower cost ways to learn, including membership groups, online courses and even workshops and events.
I also dip into the difference between free and paid for content.
Wed, 16 Jan 2019 - 24min - 416 - Episode 17 - Branding for new businesses - Kirsty Fleetwood from Fleetwood & Foxgrove
Branding. I love it. And I know I'm not the only one! In today's podcast we talk to Kirsty Fleetwood from new brand Fleetwood & Foxgrove about branding. Having recently branded her new scarf business, and having had a pretty extensive history in branding and marketing, Kirsty has some real nuggets to share.
Wed, 09 Jan 2019 - 38min - 415 - Episode 16- Brand ambassadors 101, for brands and influencers - Rhea Freeman
This is a big one. Brand ambassadors.
I get asked about brand ambassadors a lot, so I thought this would be a great way to share my ideas on this subject. From two sides. Firstly, if you're a brand, how to pick an ambassador. And if you're an influencer and potential brand ambassador, how to know which brands to say yes to.
I've decided to combine the two sides of this discussion because I think that understanding and thinking about both angles is really important. At the end of the day, you pick ambassadors to help your business, and you work with brands because you like them and want to help them. So let's get that knowledge shared, shall we?
Wed, 02 Jan 2019 - 27min - 414 - Episode 15 - The power of collaboration - Emma Warren
If you've tuned in before, you might well have 'met' Emma Warren. If not, don't worry - you're about to! Emma is MD of Hiho Silver, a brand I have the pleasure of working with. In September, Hiho ran its first 'instameet' style event, Style Skills & Silver, and in this podcast we chat about it.
Style, Skills & Silver was the first event of its kind, so we talk about that too - why it's important not to be afraid of trying new things in your business. We also talk about the power of collaboration and how working together is so, so important.
Wed, 26 Dec 2018 - 30min - 413 - Episode 14- Why you should do your own PR
Should you do your own PR? I believe that you should. Don't shoot me or send any hate mail, I'm not turning on PR people here, I'm actually trying to help!
See, I believe that for many businesses, particularly niche ones, it is possible to do your own PR and you should try. Why? Because doing this not only helps you develop your own skills and build your own contacts, it'll also help you develop a much greater understanding of PR for if/when you decide to outsource. Have a listen to the full episode for more information...
Wed, 19 Dec 2018 - 17min - 412 - Episode 13- Laura Hodgkins - Girl About The Farm
Laura Hodgkins is better known as Girl About The Farm and, particularly on Instagram, has built up a sizeable tribe of fans and followers. But she's only been farming two years. And before that was a real city girl!
In this podcast, Laura chats about making the change from city life to country life, the different challenges faced, blogging her journey, winning silver at The British Farming Awards and lots more. It's a good one!
Wed, 12 Dec 2018 - 39min - 411 - Episode 12- Let's talk about content and how to create it
Content. Do you hear that word a lot?! I feel like I say it a lot. And in this episode I say it a LOT, so apologies in advance!
The thing is, content is vital for your business. But you can make it work for you. Blogging might be the most obvious form of content, but there's plenty more to choose from!
In this episode I talk about content, the value it can bring, the different types, and a few crafty hacks to help you get the most out of anything you create.
Wed, 05 Dec 2018 - 22min - 410 - Episode 11- Let's talk about babies and business with Sophie Callahan
In this episode I talk to equine photographer Sophie Callahan about her pregnancy. Well, not the pregnancy as such, but how a very challenging pregnancy has already changed her business, how she's planning to evolve in her business moving forward, coping with a small child and working, and lots more too. It's a good one...
Wed, 28 Nov 2018 - 33min - 409 - Episode 10- Let's talk about apps - seven apps to make your business life easier
In this week's episode I share seven apps I have on my iPhone that I think help to make running a business easier. They're a mixture of free and paid for apps, and some are linked to the desktop versions of software I love too.
I hope you'll find this podcast useful, I use most of these apps most days, that's how much I love them!
Wed, 21 Nov 2018 - 20min - 408 - Episode 9 - Let's talk about being an online only business and cyber security with Ruth Chappell
In this week's episode I speak to Ruth Chappell from Dressage Anywhere. In this episode, not only do we talk about Dressage Anywhere, the issues with running an online only business, creating touch points, social media, and more, we also talk about dealing with competition, cyber security and some of the things Ruth loves about Dressage Anywhere.
Wed, 14 Nov 2018 - 34min - 407 - Episode 8 - Let's talk about Instagram Stories
Today we're talking all about Instagram Stories - I LOVE Instagram Stories. Not only are we talking about them in today's show, but I'm giving you five ways that you can use Instagram Stories for your brand or business. And I honestly think that out of the five ways mentioned, you can apply a good number to your Instagram account, whatever the account. I know... quite a claim!
I've also got a freebie connected to this podcast - so it's basically a download covering the points discussed in today's podcast that you can use as a handy reference tool. See the Freebies section on my website here.
Wed, 07 Nov 2018 - 16min - 406 - Episode 7 - Let's talk about being multipassionate and juggling with Emma Warren
Today I get to introduce you properly to Emma Warren. Emma is a client, a great friend, the Managing Director of Hiho Silver, the creator of luxury glamping location Dimpsey, mum, wife... and SO much more.
In this podcast, Emma talks about the route her career has taken (and it's not conventional on any level!), being multipassionate (and how this isn't a new thing), juggling, the speed of change and LOTS more.
Wed, 31 Oct 2018 - 36min - 405 - Episode 6 - Let's talk about collaborations and why you really need these in your business
Today on the Small & Supercharged Podcast we're talking about collaborations... if you follow me on any platforms you'll know I'm a HUGE fan!
My most recent TEDx talk was all about collaborations, and this feels like a bit of an extension of that with more examples, more detail, and a bit more guidance. I promise you that collaborations can add massive value to you business for very little cost. You just need to keep a few things in mind... have a listen to find out more.
Wed, 24 Oct 2018 - 16min - 404 - Episode 5 - Let's talk about Fairfax & Favor's Pink Tassel Campaign with Lucy Robinson
Today on the Small & Supercharged Podcast I talk to Lucy Robinson from Fairfax & Favor - the lady who's heading this year's Fairfax & Favor Breast Cancer Care campaign.
This is the third year the company has run this campaign and, each year, has raised a sizeable amount of money for this amazing charity. This year, Lucy's been given the task or raising as much as possible for Breast Cancer Care
In this podcast we talk about the idea behind the campaign, how it's being promoted this year, the design of the product itself and a whole lot more.
I'm a HUGE fan of Fairfax & Favor and have a pair of these amazing tassels. To find out more, go to www.fairfaxandfavor.com
Wed, 17 Oct 2018 - 16min - 403 - Episode 4 - Let's talk about augmented reality and why Face Filters could rock your business
Today on the Small & Supercharged Podcast we're talking about augmented reality... in the form of Instagram Face Filters!
When Kylie Jenner's Face Filter popped into my life, it signalled a very clear change in the Instagram platform for me. Not only did I look a LOT more polished, but this particular filter gave me a glimpse as to how we can bridge the gap between online and in store shopping... and how we can do it really really well! Enjoy!
Wed, 10 Oct 2018 - 15min - 402 - Episode 3 - Let's talk about commercial photoshoots with Sophie Callahan
Today on the Small & Supercharged Podcast I chat to Sophie Callahan all about commercial photography... and it's a really good one.
In this episode we talk about why we all need images, whatever business we're in, how to find the right photographer for you and what questions to ask as well as different types of photography for business.
Sophie recently did a photoshoot for me and came to my house and took images of me and the horses as well as more commercial shots for my website. If you're thinking of having photographs for your brand but don't know where to start, or you're not sure what kind of images you could use in you business, this is the podcast for you!
To find out more about Sophie Callahan, have a look at her website here - https://www.sophiecallahanphotography.com/
Wed, 03 Oct 2018 - 25min - 401 - Episode 2 - Social media scaremongering (and why I hate it!)
In this episode I talk about social media changes and why we shouldn't fear them! Yes, whenever there is a change in social media algorithms, there are SO many scaremongering blogs and vlogs released - I bet you've seen them too? In this podcast, I'm going to talk about why you shouldn't fear these changes and what they should mean to you instead.
Wed, 26 Sep 2018 - 16min - 400 - The Small & Supercharged Podcast - marketing, social media, pr and small business advice and ideas
Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, small business hacks, collaboration successes, the latest developments, how they did it and actionable steps that you can take to succeed, you'll find it all here.
Fri, 21 Sep 2018 - 18min - 399 - The making of Posh Totty Designs with Alice Rivers-Cripps!
What do cellars and 'that space under the stairs' have in common? Both are places that Alice Rivers-Cripps developed her incredible brand, Posh Totty Designs, before the company found its home in Brighton!
Alice's journey into the world of jewellery started in Mexico, when she found a passion, and developed further when she started stamping silver in a way that hadn't been seen before. Although traditional silversmiths thought she was crazy using stamps on precious metals, not only did people 'get' it, they loved it to the point that the business has been able to scale and now employs around 50 members of staff - how incredible is that!
Alice is a huge inspiration- passionate, talented, and adoring of her customers, her creations, and her team. On this episode, she also shares where she got the brand's name from, an incredible collaboration, and so much more.
Thu, 12 Jun 2025 - 46min
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