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TMC Presents: The Marketing Clubhouse

The Marketing Club

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 18,000+ strong community of marketers.

Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand.

From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate).

Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜

Hosted on Acast. See acast.com/privacy for more information.

30 - AI Won't Fix Bad Marketing With Catherine Toms

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30 - AI Won't Fix Bad Marketing With Catherine Toms
In this episode of The Marketing Clubhouse, we're joined by Catherine Toms, founder of AI Growth Academy and a leader in helping marketers and organisations build the skills they need to navigate an AI-powered world.

Catherine has spent her career helping marketers embrace change, from leading digital transformation to now working with thousands of marketers to build genuine AI capability. But her approach isn't about chasing every new tool or automating everything possible. Her belief is simple: AI won't fix bad marketing.

Together, we explore what AI fluency actually means, why knowing how to use ChatGPT or Claude is only the beginning, and how marketers can use AI intentionally without outsourcing the critical thinking, creativity and judgement that make great marketing work.

We also unpack the mistakes organisations are making when rolling out AI, how to separate genuine best practice from hype, and what the highest-performing marketing teams will be doing differently as AI becomes embedded in everyday work.

This is a practical conversation for marketers who want to get genuinely good at AI without losing sight of what makes them good marketers in the first place.

What we cover in this episode
Why AI can't fix bad marketing, strategy or decision-makingWhat AI fluency actually means beyond knowing how to use AI toolsThe biggest mistakes businesses are making when adopting AIHow marketers can avoid chasing every new tool and shiny objectHow to separate genuine AI expertise from hype and bad adviceThe human skills becoming more valuable as AI gets more capableHow to recognise when AI is improving your work versus making it worseWhether AI has actually changed what "good marketing" looks likeWhere CMOs should be investing their AI budgets over the next 12 monthsWhat high-performing, AI-enabled marketing teams will do differentlyWhy critical thinking and human judgement are becoming competitive advantagesHow marketers can prepare themselves for what's coming next

You should listen if...
You're using AI but aren't sure you're getting real value from itYou're overwhelmed by the constant stream of new AI tools and updatesYou're responsible for introducing AI into a marketing team or organisationYou want to build genuine AI capability rather than simply learn more promptsYou're thinking about which marketing skills will matter most in an AI-powered future

This episode will help you cut through the AI noise, become more intentional about where technology fits into your marketing, and build the combination of AI fluency, strategic thinking and human judgement that will matter far more than simply knowing how to write a good prompt.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 22 Sep 2026 - 42min
29 - Big Brand Thinking For Smaller Teams with Chris Asahara
In this episode of The Marketing Clubhouse, we're joined by Chris Asahara, founder of The Postmasters and an experienced global marketing leader who has spent more than 20 years working across agencies and major brands including Adidas Japan and Les Mills.

From building a 13-person newsroom from scratch in Tokyo to leading global social and crisis communications and driving more than USD $2 million in revenue through virtual reality campaigns, Chris has experienced what marketing looks like when the stakes, teams, and complexity get much bigger.

Together, we unpack what enterprise marketing actually teaches you. We explore how large organisations align global teams, connect social and content to commercial outcomes, manage brand reputation, and build the processes that allow marketing to perform at scale.

But we also flip the conversation. Now running The Postmasters and working with startups and SMBs, Chris shares which enterprise disciplines he's taken with him, which corporate habits he's had to leave behind, and how smaller businesses can bring strategic rigour to their marketing without creating unnecessary bureaucracy.

This is a practical conversation about discipline, alignment, credibility, speed, and what marketers at both ends of the business spectrum can learn from each other.

What we cover in this episode
Why enterprise marketing isn't necessarily as slow as people thinkThe operational decisions behind high-performing global social teamsHow to connect social media and content metrics to revenue and commercial outcomesWhy social media should play a bigger role in corporate and crisis communicationsWhat real stakeholder alignment looks like inside global organisationsHow governance, community, content, and measurement work together at enterprise scaleThe enterprise disciplines startups and small businesses should adoptThe corporate habits founders and lean marketing teams are better off leaving behindHow to maintain strategic rigour without creating unnecessary bureaucracyWhat Australian and New Zealand startups can teach enterprise marketing teams about speed and agilityThe structural and cultural changes that can help large marketing teams move fasterAgency vs in-house experience for marketers aspiring to global leadership roles

You should listen if...
You work in a large organisation and want to move faster without sacrificing brand trustYou're a founder or marketer in a smaller business looking to bring more structure to your marketingYou manage social media, content, corporate communications, or brand reputationYou're navigating complex stakeholders and struggling to connect marketing activity to commercial outcomesYou want to understand what enterprise and startup marketers can learn from each other

This episode will help you take the best of enterprise marketing - its discipline, strategic rigour, alignment, and accountability - without taking on the bureaucracy, and apply those lessons to build marketing that can move quickly, prove its value, and scale.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 15 Sep 2026 - 32min
28 - Standing Out In The Sea Of Sameness with Shyr Godfrey
In this episode of The Marketing Clubhouse, we're joined by Shyr Godfrey, co-founder of Forty Thieves, to explore what it really takes to build a distinctive brand in a category where consumers already have plenty of choice.

From turning a premium peanut butter into a nationally recognised brand to navigating retailers, competitors, and changing customer expectations, Shyr shares the lessons she's learned about building a product people notice, choose, and ultimately become loyal to.

Together, we explore why differentiation needs to go deeper than marketing, the role packaging and design play in influencing purchasing decisions, and what happens when competitors begin adopting the positioning you've worked hard to own.

We also dive into the psychology behind how people shop, why customer identity matters, and the subtle cues that can make the difference between a product being picked up or passed over on shelf.

This is a practical conversation for marketers, founders, and brand builders looking to create stronger, more distinctive brands in competitive markets.

What we cover in this episode
Why genuine differentiation starts with the product—not just the marketingHow challenger brands can break through established categoriesThe realities of winning shelf space and building relationships with retailersWhat happens when competitors start copying your positioning and messagingHow packaging and product design influence attention, trust, and purchasing decisionsThe psychology behind how consumers make decisions in-storeWhy customer identity and emotional connection matter when building a brandHow brands can turn products into something customers genuinely identify withBalancing founder intuition with customer feedback and dataThe consumer behaviour shifts marketers should be paying attention to

You should listen if...
You're building or growing a brand in a competitive categoryYou work in FMCG, retail, eCommerce, or product marketingYou're launching a new product and need to create genuine differentiationYou want to better understand consumer psychology and buying behaviourYou're responsible for branding, packaging, positioning, or customer experience

This episode will help you think beyond campaigns and understand the product, design, positioning, and psychological factors that make customers choose one brand over another - and keep coming back.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Wed, 02 Sep 2026 - 50min
27 - The Hype Beyond A Good Campaign With Mark Ho
In this episode of The Marketing Clubhouse, we're joined by Mark Ho, founder of BrightGrain and one of Australia's most respected strategic marketers.

After building his career across major consumer brands, Mark has become known for challenging conventional marketing thinking.

Rather than jumping straight to campaigns and tactics, he encourages businesses to slow down, ask better questions, and focus on solving the right problems before spending another marketing dollar.

Together, we unpack his philosophy of "Transformation Marketing," explore why long-term brand building still matters in a world obsessed with short-term growth, and discuss how marketers can balance commercial pressure without getting distracted by the latest trends or buzzwords.

This is a thought-provoking conversation for marketers who want to move beyond execution and become more strategic, commercially minded leaders.

What we cover in this episode
What Transformation Marketing actually means and why it mattersWhy the best marketing starts with better questions—not better campaignsRecognising when the old marketing playbook is no longer workingHow to identify the real business problem before jumping into executionThe difference between genuine brand building and "brand theatre"Why established brands still need to invest in long-term brand growthHow to balance brand investment with short-term commercial outcomesPractical ways to push back when organisations demand instant resultsWhat a realistic 90-day plan looks like when balancing brand and activationThe habits every marketer can build to become a stronger strategic thinker

You should listen if...
You're responsible for both brand and commercial performanceYou're tired of chasing marketing trends without seeing long-term resultsYou want to become a more strategic marketer and business partnerYou're working in a fast-growing business where the old playbook isn't working anymoreYou want to better balance long-term brand building with short-term growth targets

This episode will help you think more strategically, ask better questions before jumping into execution, and build marketing that creates lasting business impact - not just another campaign.

P.S If anyone remembers the Chicken Tonight ads from the 90's... this man was responsible!
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 25 Aug 2026 - 32min
26 - Customer Insight Is Your Competitive Advantage with Erin Core
In this episode of The Marketing Clubhouse, we're joined by Erin Core, customer insight specialist and marketing leader who has spent her career helping organisations make better business decisions by truly understanding their customers.

Through her work at Veracity and across senior marketing leadership roles, Erin has helped businesses move beyond assumptions and surface the insights that drive better products, stronger campaigns, and more meaningful customer experiences. In a world overflowing with data, she believes the real competitive advantage isn't collecting more information - it's asking better questions.

Together, we explore what customer-centricity actually looks like in practice, why research should be the starting point of every marketing strategy, and how businesses can turn customer understanding into measurable commercial results.

This is a must-listen for marketers, business leaders, and founders who want to make smarter decisions, build stronger brands, and create marketing that genuinely resonates with customers.

What we cover in this episode
The biggest misconceptions marketers have about customer insightWhy collecting data isn't the same as understanding customersWhat genuinely customer-centric organisations do differentlyHow customer research can completely change a marketing strategyThe risks of skipping research in fast-paced marketing environmentsThe questions every marketer should be asking their customersWhy more data doesn't always lead to better decisionsHow AI is changing customer research—and where marketers need to be carefulPractical ways small businesses can better understand their customersHow customer insight is evolving and what marketers should prepare for next

You should listen if...
You want to create more customer-focused marketingYou're making marketing decisions based on assumptions rather than evidenceYou want to improve your research and customer discovery skillsYou're leading marketing strategy or product developmentYou believe better customer understanding leads to better business outcomes

This episode will challenge the way you think about customer research, help you move beyond surface-level data, and show you why the best marketing always starts with understanding the people you're trying to serve.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 18 Aug 2026 - 40min
25 - Building Brands That Last with Kennedy Anderson
In this episode of The Marketing Clubhouse, we're joined by Kennedy Anderson, entrepreneur, founder of The Whitening Co, and one of New Zealand's most recognised consumer brand builders.

From launching his first business at just 15 years old to growing The Whitening Co into a household name, Kennedy has spent years turning ideas into businesses. But beyond the viral content and social media success, he's also become known for sharing the realities of entrepreneurship - from cash flow challenges and supplier negotiations to borrowing money and navigating the pressures of building a physical product business.

Together, we unpack the difference between building an audience and building a business, why brand has become a founder's greatest competitive advantage, and what it really takes to create a company that lasts beyond the hype.

This is an honest conversation for marketers, founders, and aspiring entrepreneurs looking to build sustainable brands in an increasingly competitive world.

What we cover in this episode
The difference between building attention and building a real businessWhy Kennedy shifted from being "the influencer" to becoming "the operator"How The Whitening Co became one of New Zealand's leading challenger brandsThe financial realities of entrepreneurship that few founders talk aboutLessons from building and scaling a physical product businessWhy community has become one of the strongest competitive advantages for modern brandsHow AI is increasing the importance of authentic brandingMarketing beliefs Kennedy has changed throughout his entrepreneurial journeyThe biggest mistakes that became his greatest business lessonsWhat founders should focus on during the first 90 days of launching a business

You should listen if...
You're building or launching a consumer brandYou're an entrepreneur navigating the realities of business ownershipYou want to better understand the difference between audience growth and business growthYou're interested in brand building, community, and entrepreneurshipYou want practical advice from someone who's built a nationally recognised product brand

This episode offers an honest look behind the scenes of entrepreneurship, challenges the myths surrounding founder success, and shares practical lessons for building brands that customers trust, communities support, and businesses that stand the test of time.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 11 Aug 2026 - 53min
24 - Becoming A Marketing Leader with Sindy Ward
In this episode of The Marketing Clubhouse, we're joined by Sindy Ward, Director of Hunter Campbell and one of New Zealand's leading marketing recruiters.

Having spent her career placing everyone from Marketing Managers through to Heads of Marketing, General Managers, and CEOs, Sindy has a front-row seat to what separates marketers who consistently progress from those who struggle to move beyond the same level. She works with businesses every day to identify future leaders, giving her a unique perspective on the skills employers value most.

Together, we unpack what it really takes to build a successful marketing career, why commercial thinking is becoming just as important as creativity, and how marketers can position themselves for leadership in an industry that's changing faster than ever.

This is a practical conversation for marketers at every stage of their career who want to become stronger leaders, make smarter career decisions, and stand out in a competitive job market.

What we cover in this episode
The habits and behaviours that accelerate marketing careersWhen marketers transition from being specialists to business leadersWhy commercial acumen is becoming essential for modern marketersThe biggest gaps between aspiring leaders and those ready for senior rolesThe skills every future Head of Marketing or CMO should be developing todayWhether marketers should specialise or become generalistsHow AI is changing what employers are looking for in marketing talentTrends shaping today's marketing recruitment landscapeCareer moves that can dramatically change your trajectoryPractical advice for marketers looking to fast-track their growth

You should listen if...
You're looking to progress into a senior marketing or leadership roleYou're planning your next career moveYou're wondering whether to specialise or broaden your experienceYou're preparing for promotions or leadership opportunitiesYou want to understand what employers are really looking for in today's market

This episode will help you take a more strategic approach to your career, build the skills that future marketing leaders need, and position yourself as the kind of marketer businesses are actively looking to hire.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 04 Aug 2026 - 28min
23 - Winning In The Age of Algorithms with Aleisha McCall
In this episode of The Marketing Clubhouse, we're joined by Aleisha McCall, founder of Ultimate Edge Communications, media strategist, and host of The Black Box of Media podcast.

After representing Australia and New Zealand at four World Synchronised Ice Skating Championships, Aleisha made the leap into broadcasting before building her own agency from the ground up. Today, she helps high-growth brands navigate paid media, AI, and the rapidly changing digital landscape, with one bold belief at the centre of her thinking: in today's world, the algorithm has become one of your most important customers.

Together, we explore how AI is reshaping marketing, whether traditional customer personas still have a place, and how brands can optimise for algorithms without losing the authenticity that makes people want to follow them.

This is a forward-thinking conversation for marketers who want to stay ahead of industry change while continuing to build brands that people genuinely connect with.

What we cover in this episode
Why algorithms are becoming one of marketing's most important audiencesWhether traditional customer personas still work in an AI-driven worldFinding the balance between algorithmic optimisation and brand authenticityHow owned and paid media work together in modern marketingPractical ways marketers can use AI to strengthen their strategyWhy clarity - not hope - is one of the most valuable leadership skillsLessons from elite sport that translate into building a successful businessHow to navigate uncertainty when the industry is constantly evolvingWhat today's marketing teams should stop measuringAleisha's advice for marketers starting their careers in 2026

You should listen if...
You're trying to understand how AI and algorithms are changing marketingYou want to build content that performs without sacrificing your brandYou're responsible for paid media, digital strategy, or brand growthYou're leading a marketing team through rapid changeYou want practical advice on staying relevant in an AI-first industry

This episode will help you rethink how modern marketing works, understand the growing influence of algorithms, and build strategies that resonate with both technology and the humans on the other side of the screen.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 28 Jul 2026 - 46min
22 - What Is Beyond The AI Hype with Daniel Xu
In this episode of The Marketing Clubhouse, we're joined by Dan Xu, CEO and Co-founder of ElementX, AI engineer, entrepreneur, and one of New Zealand's leading experts in helping organisations implement artificial intelligence safely and at scale.

With a PhD in Bioengineering, a background in mechatronics engineering, and experience developing products like UVLens, Dan sits at the intersection of cutting-edge technology and commercial application. Today, he helps organisations move beyond AI experimentation and build practical solutions that are secure, scalable, and genuinely valuable.

Together, we explore how marketers can work more effectively with engineering teams, avoid common AI pitfalls, and build customer experiences that leverage artificial intelligence without compromising trust.

This is a practical conversation for marketers, business leaders, and innovators looking to move beyond AI hype and build a competitive advantage through responsible adoption.

What we cover in this episode
How marketers should approach AI adoption without compromising customer trustThe balance between quick AI wins and building long-term AI capabilityCommon security, privacy, and ethical mistakes businesses make with AIHow technical innovation becomes products customers actually useBuilding stronger collaboration between marketing and engineering teamsAsking better questions when evaluating AI tools and vendorsWhy storytelling is essential when introducing new technologyPractical habits marketers can adopt to stay ahead as AI evolvesThe future of AI in marketing over the next three to five yearsHow businesses can implement AI responsibly while maintaining brand integrity

You should listen if...
You're leading AI initiatives within your marketing teamYou want to understand AI beyond content generation toolsYou're working alongside product, engineering, or data teamsYou're responsible for customer experience, innovation, or digital transformationYou want practical guidance on implementing AI safely and strategically

This episode will help you separate AI hype from reality, build stronger collaboration between marketing and technology teams, and adopt artificial intelligence in a way that creates lasting value for both your business and your customers.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 21 Jul 2026 - 23min
21 - How Great Start Ups Get Built with Connon Bray
In this episode of The Marketing Clubhouse, we're joined by Connon Bray, Managing Partner at New+Improved Ventures and one of New Zealand's most experienced venture builders.

From helping shape businesses like Tracksuit, Ideally, Aether, and Drumbeat, Connon has spent his career identifying opportunities before they become obvious. Today, he works alongside founders to uncover meaningful problems, validate ideas quickly, and build the next generation of technology and marketing businesses.

Together, we unpack why great companies rarely begin with great ideas alone, the role customer insight plays in building successful products, and what founders and marketers can learn from the startup world about innovation, experimentation, and growth.

This is an insightful conversation for founders, marketers, product teams, and anyone interested in turning ideas into businesses that customers genuinely want.

What we cover in this episode
The common traits shared by startups that successfully gain tractionWhy execution matters far more than simply having a great ideaHow to identify problems that are actually worth solvingThe biggest mistakes founders make when validating new productsWhy product-market fit is often misunderstoodThe role customer research and insight play in building better businessesHow AI is changing the speed and economics of launching startupsThe founder habits that matter most—and the ones that don'tOpportunities marketers are overlooking in today's marketConnon's approach to building a business from scratch in today's environment

You should listen if...
You're building a startup or thinking about launching oneYou want to better understand product-market fit and customer validationYou're a marketer looking to think more like a founderYou're interested in innovation, venture building, or emerging technologyYou want practical advice on turning ideas into businesses that scale

This episode will help you think differently about innovation, avoid some of the biggest startup mistakes, and build products and businesses around problems customers genuinely care about.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 14 Jul 2026 - 44min
20 - Be The Consultant They Can't Cut with Dave Hayward
In this episode of The Marketing Clubhouse, we're joined by Dave Hayward, founder of Europa and one of the leading voices rethinking what modern marketing consulting should look like.

As businesses tighten budgets and AI reshapes the way marketing gets done, Dave believes the traditional consulting model is due for an overhaul. Rather than delivering strategy decks and walking away, he's built Europa around Marketing-as-a-Service - a model that combines strategy, execution, operations, and AI to help businesses achieve real outcomes.

Together, we explore what it takes to become the consultant clients keep during uncertain times, how AI is changing the consulting landscape, and why operating leverage- not just expertise - will define the next generation of marketing advisors.

This is an essential conversation for consultants, fractional CMOs, freelancers, and senior marketers looking to future-proof their careers in an AI-driven world.

What we cover in this episode
Why strategy without execution is no longer enoughWhat makes a marketing consultant truly indispensable to a businessHow consultants can survive and thrive during economic uncertaintyWhat Marketing-as-a-Service looks like in practiceWhy AI won't replace great consultants—but will replace outdated ways of workingHow to use AI as operating leverage rather than a content generation toolThe biggest opportunities for consultants in an AI-first worldHow to evolve from selling advice to delivering measurable business outcomesWhat consulting could look like over the next three years as AI becomes standardPractical ways to remain valuable as technology continues to evolve

You should listen if...
You're a marketing consultant, freelancer, or fractional CMOYou're wondering how AI will impact consulting and advisory workYou're looking for ways to deliver more value to clientsYou're rethinking your consulting business or service offeringYou want to future-proof your career in a rapidly changing industry

This episode will challenge the traditional consulting model, help you think differently about the value you deliver, and show you how to build a consulting business that's designed to thrive in the age of AI.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 07 Jul 2026 - 42min
19 - How To Stand Out As A Marketer with Cass Barker
In this episode of The Marketing Clubhouse, we're joined by Cass Barker, Director of Gybe Consulting and one of Australia's leading specialist marketing recruiters.

With more than 16 years of experience helping marketers land jobs, build careers, and navigate an increasingly competitive hiring market, Cass has interviewed thousands of candidates and worked alongside some of Australia's biggest brands. She knows exactly what gets marketers shortlisted, what gets them overlooked, and what hiring managers are really looking for in 2026.

Together, we unpack what today's job market actually looks like, how AI is changing recruitment, and the practical steps marketers can take to stand out from the crowd.

This is an essential conversation for anyone thinking about their next career move, whether you're actively job hunting, preparing for future opportunities, or simply wanting to build a stronger personal brand.

What we cover in this episode
The biggest mistakes marketers make before they even reach the interview stageWhat recruiters immediately look for when reviewing CVs and LinkedIn profilesHow the marketing job market has changed and what candidates need to know in 2026What separates great interviewees from everyone elseThe interview questions marketers should always be prepared forHow to confidently talk about your achievements without overselling yourselfUsing AI to improve your job applications while still sounding authenticWhen and how to negotiate salary effectivelyWhether you should apply for roles if you don't meet every requirementPractical advice for marketers navigating redundancy or a difficult job search

You should listen if you're applying for marketing roles in today's competitive market, you're updating your CV or LinkedIn profile, you want to interview with more confidence, you're unsure how AI fits into the job application process or you're looking to grow your marketing career or secure your next opportunity

This episode will help you understand what recruiters are really looking for, avoid common job search mistakes, and give you practical strategies to stand out in one of the most competitive hiring markets marketers have faced in years.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 30 Jun 2026 - 43min
18 - Behind The Scenes of Running a Podcast with Dom Harvey
In this episode of The Marketing Clubhouse, we're joined by Dom Harvey, one of New Zealand's most recognisable broadcasters, award-winning podcasters, and co-founder of PodLab.

After more than two decades hosting one of the country's biggest breakfast radio shows, Dom made the leap into podcasting and built The Dom Harvey Podcast into one of New Zealand's most listened-to interview shows.

Together, we go behind the scenes of what it really takes to create, grow, and sustain a successful podcast. From guest research and interviewing techniques to distribution, promotion, and emerging AI tools, Dom shares the lessons he's learned from building a podcast that consistently attracts high-profile guests and loyal listeners.

This is a practical conversation for marketers, founders, creators, and brands who are considering launching a podcast or looking to get more value from the one they already have.

What we cover in this episode
The decisions and habits that helped The Dom Harvey Podcast succeed earlyEssential tools, software, and technology for modern podcastersHow podcasts contribute to brand awareness, trust, and audience growthCommon mistakes new podcasters make and how to avoid themWhy distribution is often more important than recording the episode itselfPractical strategies for promoting and growing a podcast audienceThe role AI is likely to play in the future of podcastingHow to build a sustainable podcast process without burning outDom's approach to interviewing prime ministers, Olympians, business leaders, and high-profile guestsWhat makes people feel comfortable enough to share honest stories

You should listen if...
You're thinking about launching a podcast for yourself or your businessYou want to use content to build trust and authority in your industryYou're struggling to grow or promote an existing podcastYou're curious about how AI is changing content creation and audioYou want to learn from someone who has built one of New Zealand's most successful podcasts

This episode will help you think more strategically about podcasting, avoid common mistakes, and build a content asset that continues to create value long after you hit publish.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 23 Jun 2026 - 29min
17 - You Don't Have To Quit To Build A Brand With Rosie Chong
In this episode of The Marketing Clubhouse, we’re joined by Rosie Chong - Australia’s go-to “9-to-5 personal branding gal.”

Rosie built a LinkedIn following of 55,000+ while working full-time, proving you don’t need to quit your job to build influence, opportunity, and leverage.

We unpack the mindset shifts professionals need before they post, how to balance visibility without making your boss uncomfortable, and why most people don’t have a personal-brand problem - they have a clarity problem. From content frameworks to burnout boundaries, this episode is a practical guide for building a personal brand that adds to your career, not drains it.

What we cover in this episode
• Why Rosie started building her personal brand while still employed - and how it changed her life
• The line between being visible and being “too much” at work
• What clarity actually means — and how to find your angle
• Where to start if you think you have “nothing interesting to say”
• A realistic weekly routine for building a brand alongside a full-time job
• What your first 30 days on LinkedIn should look like if you’re starting from zero
• How to avoid burnout while staying consistent

You should listen if… You want to build a personal brand but don’t want to quit your job. You’re worried about what your boss or colleagues might think. Or you’ve been lurking on LinkedIn knowing you should start — but haven’t.

This episode shows you how to build visibility strategically, sustainably, and confidently — without turning your life upside down.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 16 Jun 2026 - 34min
16 - You Don't Need The Title To Lead With Kaila Colbin
In this episode of The Marketing Clubhouse, we're joined by Kaila Colbin, leadership educator, founder of Boma, creator of the Crusaders Leadership Programme, and one of New Zealand's most influential voices on leadership, culture, and human performance.

Before stepping into the world of leadership development, Kaila spent years in marketing - writing hundreds of marketing columns, running a social media consultancy, serving as CMO for a global kids' game, and founding both TEDx Christchurch and Ministry of Awesome.

Together, we explore the crossover between marketing and leadership, why so many marketers underestimate their ability to lead, and what it takes to become someone others genuinely want to follow.

This is a thought-provoking conversation for marketers who want to increase their influence, step into leadership, and take greater ownership of their careers.

What we cover in this episode
What leaders consistently misunderstand about marketingWhat marketers often get wrong about leadershipLeadership lessons every business can learn from the CrusadersWhy courage is a trainable skill, not a personality traitHow marketers can influence CEOs, founders, and executive teamsThe difference between operating as a victim and taking ownershipPractical ways to build leadership skills before receiving a titleThe communication habits that strengthen teams and relationshipsKaila's evolving views on marketing, influence, and human behaviour

You should listen if...
You're a marketer looking to become more influential at workYou want to move into leadership but don't have the title yetYou're struggling to influence senior stakeholders or decision-makersYou're interested in culture, performance, and team dynamicsYou want practical advice on building confidence and courage in your career

This episode will challenge how you think about leadership, help you build greater agency in your career, and give you practical tools to become the kind of person people choose to follow.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Wed, 10 Jun 2026 - 33min
15 - From Local Campaigns to Global Strategy with Raghad Yaikoob
In this episode of The Marketing Clubhouse, we’re joined by Raghad Y., Senior Marketing Strategist with experience spanning tech, tourism, and global digital campaigns across Australia and New Zealand.

From rising through the ranks locally to leading global strategy at Accedo.tv, Raghad shares what it really takes to scale marketing beyond one market.

We unpack the mindset shifts required when moving from execution to strategy, how to balance brand and performance in KPI-heavy environments, and why understanding your audience deeply matters more than ever.

This is a practical, career-shaping conversation for marketers looking to step up, think bigger, and operate at a more strategic level.

What we cover in this episode
The mindset shifts needed to move from local campaigns to global strategyHow to balance brand-building with performance-driven KPIsKey differences between marketing in tech vs tourism industriesAdapting strategy in response to algorithm, privacy, and platform changesUsing customer insight and data to guide creative decisions from the startTools and workflows that keep global marketing teams alignedAdvice for mid-career marketers looking to move into strategy rolesTrends worth paying attention to before they become overhyped

You should listen if you’re a mid-career marketer ready to step into strategy, you’re balancing brand and performance in a fast-moving digital environment, or you’re managing campaigns across markets and trying to stay aligned.

This episode will help you zoom out, think more strategically, and build the skills needed to operate at a global level.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 14 Apr 2026 - 38min
14 - Play it Safe and You Will Disappear with Duncan Shand
In this episode of The Marketing Clubhouse, we’re joined by Duncan Shand, CEO of independent creative agency YoungShand and one of New Zealand’s strongest voices on brave, challenger-brand marketing.

Duncan doesn’t believe in playing it safe - in fact, he thinks it’s the fastest way to disappear.

We unpack why so many brands fall into “safe” marketing, how the industry became addicted to short-term promotions, and what it actually takes to create work that sticks emotionally and commercially.

From defining the line between bold and reckless, to building teams and clients that back brave ideas, this conversation is a call-out (and a call-up) for marketers who know there’s a better way than discount-led growth.

What we cover in this episode
What “playing it safe” actually looks like in modern marketingWhy brands get hooked on the “drug of promotion” — and the long-term costThe difference between bold ideas and reckless onesHow challenger brands can stand out without massive budgetsA real example of a campaign that felt risky — and what happened nextWhere brands should start if they want to shift from short-term to long-term thinkingHow to build team and client cultures that support brave creative

You should listen if you're tired of discount-driven marketing and short-term thinking, you’re working on a challenger brand and need to stand out without a huge budget, or you’re trying to push for braver ideas in a room that defaults to “safe.”

This episode will challenge your thinking and give you the confidence to back work that actually cuts through.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 07 Apr 2026 - 24min
13 - Feedback is Fuel with Anna Henwood
In this episode of The Marketing Clubhouse, we’re joined by Anna Henwood, CEO of Stickybeak and former CMO of Les Mills International.

Anna is on a mission to make feedback a core part of the marketing process - not an expensive afterthought.

We unpack why traditional research slows marketers down, how testing with real consumers changes the speed and confidence of decision-making, and why Anna believes you should “test the ingredients, not the cake.”

This episode is a practical playbook for one-person marketers and small teams who want to move faster, waste less budget, and build marketing that actually resonates.

What we cover in this episode:
• Where feedback fits in the marketing cycle - and when to push for it
• Why traditional research can produce jaded responses
• The difference between testing in artificial environments vs real scroll contexts
• What it means to “test the ingredients, not the cake”
• How to build a living feedback loop as a solo marketer or small team
• The key metrics small teams should watch weekly without drowning in data

You should listen if… You’re a one-person marketer juggling everything, you’ve launched campaigns that “felt right” but didn’t land, or you want to move faster without blowing your budget.

This episode gives you a simple, realistic framework for using feedback as a growth tool - not a blocker.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 31 Mar 2026 - 22min
12 - Clicks Don't Pay the Bills with Kim Voon
In this episode of The Marketing Clubhouse, we’re joined by Kim Voon, founder of Insight Online, who has spent over a decade helping New Zealand SMEs stop wasting money on digital marketing that looks good in reports but doesn’t drive sales.

We unpack the most common mistakes small businesses make online - from “set and forget” websites to chasing shiny new platforms without fixing the basics.

Kim shares what actually matters, which metrics owners should watch weekly, and how SMEs can hold agencies accountable for real commercial results. If you’ve ever looked at a marketing report full of clicks and impressions and thought, “But where are the sales?” - this episode is for you.

What we cover in this episode
• The top three digital marketing mistakes SMEs consistently make
• Why “set and forget” marketing quietly kills growth
• The fundamentals businesses should fix before spending another dollar on ads
• The disconnect between agency reports and actual revenue
• The key metrics SME owners should track weekly (and why most don’t)
• What small businesses really need to know about the future of digital advertising

You should listen if… You’re a small business owner tired of marketing that feels busy but not profitable. You’re working with an agency and not sure what “good” actually looks like. Or you’re a marketer who wants to focus less on vanity metrics and more on commercial impact.

This episode cuts through the noise and brings digital marketing back to what it should be about - sustainable sales.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Fri, 27 Mar 2026 - 23min
11 - Being Seen Isn't Enough with Lara Acosta
In this episode of The Marketing Clubhouse, we sit down with Lara Acosta - LinkedIn-first personal brand strategist and one of the platform’s fastest-growing creators.

Lara went from unknown student to industry authority by treating content like a long-term asset, not a side hustle.

We talk about the difference between visibility and memorability, why personal branding in 2025 is less about influence and more about leverage, and how to build something sustainable without pretending to be someone you’re not.

This conversation is equal parts mindset and mechanics - from why most people start for the wrong reasons to what “day one” actually looks like depending on where you are in your career.

What we cover in this episode
The shift that made Lara realise personal branding could change her life
Why chasing visibility without clarity leads to being forgotten
The real risk of not building a personal brand in 2025 (even if you love your job)
How to know if you’re building a brand for the wrong reasons Lara’s SLAY framework - and how to apply it when you think you have nothing interesting to say
What consistency actually looks like when you’re busy, tired, and doubting yourself
How to decide what parts of your story to share - and what to keep private

You should listen if… You’ve thought about building a personal brand but feel behind. You’re visible but not memorable. Or you secretly know your story could open doors, but you’re still hiding behind a logo.

Whether you’re a student, mid-career marketer, or senior leader who’s never posted, this episode breaks down how to start strategically - without becoming an influencer caricature.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Tue, 17 Mar 2026 - 50min
10 - From Invisible to Influential with Kathryn Sandford
In this episode of The Marketing Clubhouse, we’re joined by Kathryn Sanford, a personal brand coach for senior women professionals who helps her clients move from feeling invisible to being influential. Kathryn works with women who’ve built decades of experience - yet quietly question their relevance, confidence, or visibility.

We unpack why confidence can shrink as experience grows, what’s happening in our brains when we start to reframe how we see ourselves, and why personal branding feels so uncomfortable (especially if you’ve been a long-time LinkedIn lurker).

Kathryn shares practical rewires for self-doubt, how to show up authentically without turning into a “tech bro thought leader,” and why believing your story privately matters before telling it publicly.

What we cover in this episode
• Why many women redefine themselves by titles - and the first mindset shift required before posting online
• The neuroscience behind self-reframing and how it changes how we show up
• Why personal branding feels “icky” and the mental effort required to push through
• How to handle workplace self-doubt when colleagues notice your visibility
• The risk of outsourcing your story — and what we lose when we do
• Patterns Kathryn sees in women who successfully reinvent themselves mid-career

You should listen if… You’re a senior professional who feels like your experience isn’t translating into visibility, you’ve thought about showing up on LinkedIn but keep hesitating, or you’ve quietly wondered, “Who am I to talk about this?”

This episode is a powerful reminder that confidence isn’t about volume - it’s about belief. And that it’s never too late to reclaim your voice.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Thu, 26 Feb 2026 - 26min
9 - Outdoor isn't Old School with Tom Horton
In this episode of The Marketing Clubhouse, we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse.

While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks.

We unpack why OOH still delivers unique value in a digital-saturated world, how sustainability is shaping Phantom’s positioning, and how physical campaigns can spark online momentum. This is a conversation about creative constraint, brand storytelling in public spaces, and why offline media might be more powerful than ever.

What we cover in this episode
Why OOH and street posters are seeing a resurgence in a digital-first eraWhat types of campaigns work best in physical public spacesHow Phantom communicates sustainability credentials without sounding performativeDesigning poster campaigns that spark UGC and social momentumTurning creative constraints into bold activation ideasHow to measure ROI and impact in outdoor mediaBalancing national scale with hyper-local cultural relevance

You should listen if you’re a marketer who lives in dashboards and performance metrics and want to rethink the role of physical media, or you’re curious about how offline can amplify digital - not compete with it.

This episode is a reminder that not everything powerful lives behind a screen.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Thu, 12 Feb 2026 - 34min
8 - Turning Strategy & Storytelling into Scale with Michaela Egbers
In this episode of The Marketing Clubhouse, we’re joined by Michaela Egbers, a marketer who’s spent the last decade helping startups, scale-ups, and creative brands turn strategy and storytelling into real growth.

From being the first marketing hire at Icehouse Ventures to now leading marketing at Ideally, Michaela shares what it takes to build credibility, community, and cut-through in crowded ecosystems.

This conversation explores how strong storytelling scales across founders, investors, marketers, and researchers and why retention, purpose, and clarity matter just as much as acquisition. It’s a practical, thoughtful look at how modern marketing works when you’re building for the long term.

What we cover in this episode
How to balance credibility and aspiration when storytelling for founders, investors, and scale-upsWhy retention and community marketing are critical—and what CMOs can learn from ecosystem-led brandsThe role of copywriting across the full funnel, from first touch to long-term engagementHelping startups evolve from product-led pitches to purpose-driven brands without losing commercial focusThe difference between ecosystem marketing and product marketing and how to avoid diluted messagingWhich marketing metrics actually matter when scaling platforms, communities, and modern SaaS brands

You should listen if you're a marketer, startup founder, or brand leader looking to scale your impact through storytelling, strategy, and community.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 27 Jan 2026 - 37min
7 - Marketing Trust in a High-Stakes Category with Catherine Emerson
In this episode of The Marketing Clubhouse, we’re joined by Cat Emerson, Chief Customer Officer at Kernel Wealth and one of the company’s very first hires. Cat shares what it really looks like to build a brand from the ground up in a fintech startup—far beyond the glossy startup stereotypes. From moving out of big corporate marketing roles into early-stage chaos, to realising that trust (not financial products) is Kernel’s true value proposition, this conversation unpacks the realities of marketing in a highly regulated, emotionally charged category. It’s an honest look at money, trust, and what it takes to grow a brand when the stakes are high.

What we cover in this episode
The reality of being an early startup hire and how it differs from the “startup glamour” narrativeTransitioning from corporate marketing into a startup and what surprises most marketersGrowing with the business: lessons from moving from early hire to Chief Customer OfficerWhy trust—not funds or features—is Kernel’s most important productTackling money shame and deeply ingrained financial myths in New ZealandFinding creative marketing opportunities in a tightly regulated fintech environment

If you’re a marketer navigating a high-trust, high-risk category where getting it wrong really matters, this episode is for you. From anyone working in fintech, finance, or regulated industries, or for marketers who want a realistic view of what “building from scratch” actually looks like.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 20 Jan 2026 - 33min
6 - How To Build An Aspirational Brand In An Unexpected Category with Fiona Cortis
In this episode of The Marketing Clubhouse, we sit down with Fiona Cortis, Head of Marketing at Blunt Umbrellas, to unpack how one of the most functional product categories has been transformed into a globally aspirational brand.

From leading Blunt’s bold 2023 rebrand to balancing long-term brand equity with performance marketing, Fiona shares practical lessons from building a Kiwi brand on the world stage. The conversation dives into metrics, creativity, AI, and the habits that help marketers build brands that actually last.

We unpack:
How Blunt redefined umbrellas from a purely practical product into a stylish, emotionally driven brandScaling a global brand across NZ, Australia, the UK and the US - without losing Kiwi authenticityBlending long-term brand building with short-term performance marketing (and why you need both)Using metrics to track brand health and digital performance in a data-led, realistic wayWhen tactical activations like DOOH and weather-triggered ads work - and when they don’tThe role AI plays in modern marketing teams, from creative experimentation to efficiency gains

This episode is for marketers who want to build brands that stand out in unexpected categories - without losing sight of performance.

If you’re navigating the tension between long-term brand building and short-term results, scaling a brand internationally, or trying to make “boring” products feel desirable, Fiona’s insights are practical, honest, and immediately useful.

You’ll walk away with clear thinking on how to balance creativity with data, experiment without gimmicks, and build resilient brands that last beyond the latest trend.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 16 Dec 2025 - 32min
5 - How To Market When You're Broke And Busy with Stu Lees
This week on The Marketing Clubhouse, we’re joined by Stu Lees - better known as The Shoestring Marketer. Stu shares how founders and small business owners can market effectively with almost no budget and very little time. From how to spend just four hours a week on marketing, to real-world week-by-week plans for tradies and market stall owners, this episode is packed with practical frameworks you can actually use.

He covers:
How to market effectively with almost no budget and very limited timeHow to structure just 4 hours a week of marketing for maximum impactThe biggest time and money mistakes small businesses are makingThe only metrics that actually matter when you’re on a shoestringHow to test and scale ideas quickly without wasting money

Plus, Stu takes on The Brief and our classic Elevator Drop 0 where he’s challenged to turn a Te reo Māori daily planner into the next big thing in 60 seconds.

If you’re a founder, solo operator, or marketer trying to do more with less, this episode is for you.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 09 Dec 2025 - 28min
4 - How To Think Like A Journalist And Build Like A Founder with Simon Pound
Welcome back! In this episode of The Marketing Clubhouse we sit down with Simon Pound, Managing Partner at Previously Unavailable, the creative venture studio behind some of New Zealand’s most distinctive and enduring brands.

With a background that spans journalism, storytelling, investing, and building companies from scratch, Simon has a rare ability to turn big, bold ideas into brands people genuinely care about. If you think brand is just “a logo and some colours,” Simon will be the first to tell you you’re missing the point.

We unpack:
Why brand is strategy - and why so many businesses still treat it like decoration What marketers can steal from a journalist’s toolkit to sharpen stories and shape strategy How to navigate the messy middle where creativity meets budgets, stakeholders, and commercial reality The unique strengths (and blind spots) of New Zealand’s brand-building mindset When trends like collabs become powerful tools, and when they’re just noise The real role AI will play in shaping originality and future brands What timeless brand principles still matter, no matter how fast everything moves And the one repeatable habit every in-house marketer should start tomorrow

And of course, Simon takes on The Brief before jumping into The Elevator Drop, pitching a campaign for… a glow-in-the-dark coffee machine.

Yes, it’s as good as it sounds.

If you want smart, grounded, commercially savvy brand thinking from one of Aotearoa’s top creative minds, this episode’s for you.

🎧 Tune in and take notes, because Simon’s serving up clarity, conviction, and brand-building principles you can put to work tomorrow.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Wed, 26 Nov 2025 - 43min
3 - The Human Advantage: Kindness, Storytelling & the Future of Marketing
Could kindness be the sharpest tool in your marketing strategy?

In this episode of The Marketing Clubhouse we sit down with Cassie Roma, a global thought leader in creative ideation, brand strategy, and digital innovation. She’s also the founder of First Movers Media; celebrated for her work with Air New Zealand, ANZ, NZME and more; and one of the most in-demand speakers, coaches, and storytelling powerhouses in the game.

Cassie’s the first to tell you: if marketing is just eyeballs and algorithms, it’s missing its soul. She builds brands that matter, not just trends.

We unpack:
Why kindness is a competitive advantage (and what changes when teams lead with it)How to marry storytelling and strategy so brand narratives actually drive outcomesWhat Cassie learned moving from big-brand leadership roles to building her own consultancyHow bringing your whole self elevates brand buildingThe real difference between campaigns that hit and those that feel emptyWhere AI fits in human-first storytellingAnd how to build brand momentum that outlasts platforms, trends, and algorithms
Plus, Cassie takes on The Brief and wraps up with The Elevator Drop, pitching a viral campaign for… a self-destructing phone that implodes if you’ve spent too long on social media. (Could you imagine?)

If you want grounded, creative, heart-forward advice from one of Aotearoa’s most influential storytellers, this episode’s a must-listen.

🎧 Tune in and take notes, because Cassie’s handing out clarity, courage, and high-impact marketing moves you can start using tomorrow.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
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Tue, 18 Nov 2025 - 37min
2 - Human to Human Marketing with Julian Thompson
What if your social media metrics don’t actually matter?

In this episode of The Marketing Clubhouse, we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working.

We unpack:
Why marketing isn’t B2B or B2C anymore - it’s human to humanHow to turn that mindset into a content strategy that actually drives salesThe real role social media plays in brand-building (and how big its slice of the marketing pie should be)The first 90 days every solo in-house marketer should focus onWhether giveaways are genius or lazy marketingAnd where AI fits into the future of social — friend or foe?

Plus, Julian takes on The Brief — our five rapid-fire questions — and ends with The Elevator Drop, pitching a viral campaign for a children’s storybook about robots.

If you want honest, practical advice from one of New Zealand’s top social strategists (and a few laughs along the way), this episode’s for you.

🎧 Tune in and take notes — because Julian’s giving you no-fluff, proof-driven marketing steps you can use tomorrow.
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Thu, 13 Nov 2025 - 23min
1 - How A Lonely Marketer Built A Movement with Chanel Clark
From a solo marketer with no blueprint to leading a 14,000-strong community across Australia and New Zealand - this is the story behind The Marketing Club.

In this special episode, our host John turns the mic on Chanel Clark, founder of The Marketing Club and full-time marketing consultant. Off the back of running marketing at Arepa and almost suffering burnout, Chanel took mental health and jumped into the world launching her own business, while building TMC in the background. She's shared honestly about her journey - you’ve probably seen on your LinkedIn feed (daily) - and now she's here to tell the story.

Chanel shares how an idea born from isolation became a thriving movement connecting marketers of all ages and stages.

We cover:
The gap in the marketing world that sparked The Marketing ClubThe moment it clicked - when Chanel knew the idea was workingWhat building a 14K+ community has taught her about marketers in AU/NZWhy now was the right time to launch The Marketing Clubhouse podcastThe kinds of stories and voices this show will amplify - and why they matter
Plus, Chanel steps into The Brief for some rapid-fire marketing fun.

If you’ve ever wondered what it takes to build a community from the ground up - or you’re just curious what really happens behind those viral LinkedIn posts - this is the episode to start with.

🎧 Tune in to hear the origin story, lessons learned, and vision driving The Marketing Club
Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.comor get in touch atcontact@themarketingclub.org
Hosted on Acast. See acast.com/privacy for more information.
Thu, 13 Nov 2025 - 26min