Marketplace

Remember those Christmastime Coca-Cola ads from the ’90s and early aughts? A caravan of red trucks snakes through picturesque towns, delivering holiday cheer in the form of good old-fashioned Coke. The company just released a new version, meant to invoke nostalgia for the Yule of yesteryear. And in the true spirit of 2024, it’s AI-generated. Will all our ads be AI-made soon? Or is human creativity still key? Also in this episode: A dogecoin influencer weighs his options, a startup wants to put EV chargers in lampposts and unit labor costs may tell us where inflation is headed.

Over the next five years, electric power demand in the U.S. will increase five times faster than we thought it would in 2022, a new report says. Can the grid take it? Probably — it won’t be the first time demand for electricity has made a major leap. Also in this episode: An influencer sues a “copycat,” consumers overestimate inflation but think it will fall eventually and ad industry evolution triggers a merger of rivals.

It’s been a wonky year for the labor market. Unemployment is down and inflation has eased. But ask an average American, and they might not feel like everything is peachy keen. In this episode, we asked economists to sum up the complicated year … in a song. Plus, homebuilders worry incoming President Donald Trump’s immigration policy will leave them short-handed, and retail hiring plateaued in November — unusual for the holiday shopping season.

Federal employment numbers come out Friday, so we’ve got a labor-packed episode. First up, job growth in evergreen or “secular” industries is strong (think health care) while cyclical jobs (think manufacturing) have been stagnant. Then, wage gains are outpacing inflation, but some workers aren’t feelin’ it. We’ll also hear from seasonal employees in Vermont and a mall manager in Montana who’s moving on.

Many provisions of the Trump administration’s 2017 Tax Cuts and Jobs Act are set to expire next year. That means the incoming Republican-controlled House and Senate will have the privilege of agonizing over which parts to renew and how to pay for them. Plus: Community colleges push up graduation rates, the advantages of owning your own small-business space, and are holiday shoppers buying the sale hype along with the goods?

About 3.3 million people quit their jobs in October, slightly more than in September. More quits can signal a strong labor market, but quit rates vary across the country. In this episode, why job churn is strong out West and falling in the Northeast. Plus: TikTok Shop did over $100 million in sales on Black Friday weekend, renters want electric vehicle chargers and the restaurant industry struggles with debt and shifting preferences.

Manufacturers have held back on big investments because of high interest rates and inflation. Those have eased, but companies are worried that potential tariffs and tax cuts could stoke them again.Also in this episode, more uncertainty: A customs broker isn’t sure what to expect if there’s another round of tariffs, and the number of “permanent job losers” climbed the highest its been since November 2021.

Nearly half of Americans are still in debt from last year’s gift-giving season. That’s double the number of people who were paying off 2022 holiday debt in 2023. And carrying credit debt has only become more expensive. Also in this episode: If you drove to Thanksgiving festivities this week, you may be thankful for the multiyear low in gas prices. We’ve also got a snapshot of China’s economy and the history of college dorms.

Permanent supportive housing programs are a preferred remedy for the homelessness crisis, experts say. Such apartments have more than doubled in the past decade. But lately, the organizations that run them are battling a new threat: property insurance charges, which have thrown some programs into dire financial straits. Also in this episode: Wage growth shows signs of cooling but remains ahead of inflation and analysts expect a record holiday season for buy now, pay later.

It’s probably unsurprising that homeowners are typically wealthier than renters. But a new report from the Aspen Institute shows how wide that gap is: $400,000 median net worth, compared to $10,400, respectively. How do renters catch up? Also in this episode: Older Americans move south to be near family, companies spend more on intellectual property, and a chocolatier in Maine preps for the holiday season.

The homebuilding industry is short over a quarter-million workers, according to the National Association of Home Builders. It’s one reason new home sales fell significantly in October — expensive materials and high home prices are others. Also in this episode: A Baltimore warehouse business navigates obstacles, Yelp celebrates 20 years of maybe-trustworthy reviews, and consumers replace tech purchased early in the pandemic.

Adjusted for inflation, Medicare pays doctors almost 30% less than it did in 2001, the American Medical Association says. And unless Congress intervenes, physicians will take another 3% cut in January. That decline in payment rates has a ripple effect through the health care system. Also in this episode: Investors celebrate Trump’s treasury secretary pick, print magazines are making a comeback and not everyone is thrilled with the outcome of COP29.

Seasonal hiring is in full swing and demand for temporary workers is back to pre-pandemic levels. But unemployment is down, so retailers are gonna have to be flexible to fill those jobs. A lot of those open spots are for warehouse jobs, not brick-and-mortar store positions. Also in this episode: After nearly two years of ChatGPT, who’s using it? And, we visit the only master’s-level nurse-midwife program in California.

The Department of Justice has a proposal for breaking up Google: Force the firm to sell Chrome. In this episode, we’ll dig into why the DOJ wants the company to split from its web browser — the most popular one on the internet — and where AI fits into the antitrust case. Plus: Signs that Florida’s property insurance market is stabilizing, supply chain management is the secret to an NGO’s success, and automakers experience EV growing pains in the U.S. and abroad.

Clothing retailers were foiled by unpredictable weather this fall: October was the second warmest on record, and now stores are sitting on a lot of extra cold-weather inventory. What will they do about it? Plus: Comcast spins off most of its cable network channels, a violin maker talks tariffs, and an author tells us about “The Nvidia Way,” the chip designer’s unique workplace culture.

Blackstone just bought a majority stake in Jersey Mike’s, a sub shop with 3,000 locations. Surprised? Don’t be. Since the pandemic started, private equity has been gobbling up restaurants, especially fast-casual ones. But struggling chains and sit-down establishments can also be attractive investments. We’ll chew on why. Also in this episode: Homebuilders are cautiously optimistic and central banks around the globe are nervous about a flare-up of inflation.

There are various ways to measure economic inequality. Sure, pandemic-era aid programs helped low-income Americans grow their wealth. And overall, wages have gone up since COVID hit. But did the gap between the wealthiest and poorest shrink? We’ll get into it. Also in this episode: Walmart is expected to report a robust third quarter tomorrow, boosted by e-commerce and affordable prices. Plus, retailers fret over a holiday shopping slowdown and the U.S. dollar grows stronger.

We may be two weeks out from Thanksgiving, but online retailers are already locked in on holiday shopping season. While brick-and-mortar stores might not have flashy displays up yet, online shops decked the virtual halls over a month ago. Also in this episode: Houses of worship go all-in on solar energy tech and some small banks are in desperate need of technology updates.

The incoming administration may follow the mantra “Drill, baby, drill,” but demand hasn’t been vigorous and the International Energy Agency predicts an oil surplus next year. In this episode, what too much product could mean for the domestic oil market. Plus, retirees feel financially stretched, North Carolina’s tourist industry navigates disaster recovery and Disney turns a profit on its streaming platforms.

The national inflation rate doesn’t give a full picture of rising prices. Some places have it better than others. In this episode, housing costs have driven inflation down in some places, and kept rates above the average in others. Plus: Will China have to pay its fair share in the clean energy transition? Are Americans in better shape to pay off debt than before the pandemic? And, does anyone really need an AI shopping assistant?

Financial data from three industry-leading firms tells three very different stories. Concert promoter Live Nation had a scorching-hot summer season, while car rental company Hertz fumbled an electric vehicle investment. Home Depot fell somewhere in between. Also in this episode, housing construction. Are townhouses a solution to the shortage of homes? And why does HUD take years to fund rebuilding after natural disasters?

Cryptocurrency firms are thrilled with last week’s election outcome. For them, a second Trump term means a friendly face in the White House. What do they want this time around? Surprisingly, some rules. Also in this episode: Beef futures are up, inflation stalls just above the Federal Reserve’s target, and we dig into how the National Institutes of Health spent $1.6 billion in federal funding for long COVID research.

he U.S. is somewhere between 3 million and 7 million units short of meeting the nation’s housing needs. What can be done to build up the supply of homes? We asked five experts for their solutions. Also in this episode: A new program to cool down electric grid demand comes to Texas and an Iowa soybean farmer stays optimistic in the face of a bad harvest and a potential upcoming trade war.

If President-elect Donald Trump gets his way, importers are about to pay a ton more in tariffs. Some businesses are scrambling to bring as much stuff as possible into the country before his inauguration — and that’s not exactly easy. Also in this episode: Streaming platforms gain more international subscribers, hybrid workers Lyft to the office and the Fed cuts its key interest rate.

What will happen to the economy during Trump’s second stint in the White House? We don’t know for sure. But his planned immigration crackdown could cut into gross domestic product and raise prices, and his promised high tariffs are likely to do the same. Plus: Stocks jumped after the election was called, Biden will leave behind a vigorous economy and firms seeking skilled labor are gonna need to educate new workers.

Back-to-back Hurricanes Helene and Milton caused billions in damage. How are insurers going to pay for it all? Turns out, insurance companies have their own insurance. But as disasters get more severe and more frequent, “reinsurance” isn’t covering what it used to. Also in this episode: Boeing has major catch-up to do, an abandoned oil field could become a lithium extraction hotspot, and small businesses seem hesitant to cut health benefits.

There are only a few bills with strong bipartisan support in the soon-to-be lame duck Congress. Requiring AM radio in new cars is one of them. Proponents say AM radio is a vital part of the Emergency Alert System and still broadcasts news in rural communities. Carmakers aren’t buying it. Plus, the Dow’s got some newcomers, OPEC (once again) postpones increasing oil production, and farmers stress about tariffs ahead of the election.

The federal government is seeking a legal remedy for Google’s monopoly on internet search, as adjudicated by a federal judge. That remedy could include a breakup of its parent company, Alphabet. But when similar accusations were leveled against Microsoft a couple of decades ago, the software titan emerged from its trial intact. Also in this episode, Shohei Ohtani is a star in the baseball card market and California’s battle with planet-clogging plastic bags enters a new phase.

An estimated 50,000 civil service jobs were slated to become political appointments under a Trump-era executive order. If Donald Trump returns to the White House, there’s a chance he’ll reinstate it, leading to the biggest federal workforce shakeup in nearly 150 years. Also in this episode: A new resource for farmers market pricing and the key to sustainable wage growth.

Consumer spending has been strong since the post-pandemic-crash economy got back on its feet, and it continues to prop up GDP. But too much spending, as well as too little, could mess with the Federal Reserve’s goals of stable prices and maximum employment. Also in this episode: WNBA players want a contract to match their popularity and brand power, wage growth stays ahead of inflation and farmers are having a down year.

Solar panels are key in the transition to cleaner energy. But despite oodles of federal investment, there are still obstacles in the way of the U.S. manufacturing industry. Also in this episode: Home price increases slow, “The Diplomat” showrunner aims for authenticity, and the Fed’s next move.

If Donald Trump is reelected president, the Federal Reserve’s political independence would go “right out the window,” Alan Blinder, a former Fed vice chairman, told us. In this special episode, economists weigh in on the importance of Fed autonomy in policymaking, and what political interference — something Trump is threatening — could mean for the global economy.

Tupperware, the once-innovative plastic container brand, filed for bankruptcy a few weeks ago. Other companies still sell via party, but Tupperware pioneered the model. What happened? Also in this episode: Gummy candy overtakes chocolate in the Halloween sales race, and a family trip overseas inspires a claw machine arcade business in Colorado.

Machinists who have been on strike against Boeing for over a month just rejected a second contract. A major sticking point? Pensions, which the company suspended 10 years ago, in favor of 401(k) contributions. In this episode, we weigh the pros and cons of each. Plus: Colorado’s oldest business will become a co-op, a tight housing market means fixer-uppers are cool again and recent hurricanes test the catastrophe bond market.

In 2022, over half of adult Gen Zers spent at least 30% of their income on rent. They’ve got it slightly better than millennials did 10 years prior, but not by much. In this episode, how being “rent burdened” could affect young people down the line. Plus: The Federal Reserve turns its attention to the job market, more stadiums introduce facial recognition software and fewer kids went straight from high school to college this year.

It’s been nearly a year since the United Auto Workers ended its strike against General Motors, and the automaker has defied expectations with strong third-quarter earnings. Why is GM doing so well when other carmakers are struggling? Plus: Quebec is using a pension fund to build a light-rail system, and “Marketplace” host Kai Ryssdal plays U.S. president in a climate war game with two Department of Defense retirees.

Half a century has passed since the Equal Credit Opportunity Act was enacted, guaranteeing women equal access to credit. In this episode, we look back on gender-based credit discrimination and discuss other forms of lending bias that still exist today. Plus: What’s at stake for Boeing as machinists vote on a tentative contract, the tipped minimum wage is on the ballot and the value of the U.S. dollar goes under the microscope during corporate earnings season.

Dozens of people wait in line at the U.S. consulate in Shanghai in hopes of scoring a visa. One worry on their minds? Whether the outcome of the U.S. presidential election will ease tensions between the two nations or heat them up. Plus, why builders are breaking ground on more single-family homes and fewer apartment complexes, and how mobile homes became an integral part of the American housing stock.

Recent surveys have found that uncertainty surrounding the presidential election is impacting consumer’s outlook on the economy. Why are people feeling this way despite strong spending numbers and the recent interest rate cut?Also in this episode: Asheville businesses cope with water scarcity, oil markets are in “backwardation,” and clothing resale platforms struggle to turn a profit.

An estimated 13 million older adults are eligible for the Supplemental Nutrition Assistance Program. Fewer than 4 million are registered. SNAP benefits can be a lifeline for food-insecure Americans, but they’ve got to apply. Plus, mortgage rates are up, and the European Central Bank is expected to cut rates again.

Walgreens plans to close about 14% of its national footprint in the next three years, making it the third major drugstore chain in the past year to signal it’s struggling. In this episode: Why have drugstores become a tricky business model, and what happens when communities lose a pharmacy? Plus: Electric vehicle adoption grows but Americans are still cautious, an inventory data point helps indicate where the economy’s headed, and some family foster agencies are scrambling after their biggest insurer in California pulls out of the market.

JPMorgan Chase and other major banks are setting aside extra cash in anticipation of an uptick in bad loans. Lending always comes with some risk, but right now, banks are worried about a few specific types of debt. Also in this episode: Some discouraged job seekers aren’t included in the official unemployment tally, OPEC downgrades its demand forecast — again, and Russian bots take over online poker games.

As Election Day grows closer, economic-minded voters wanna know: How much do Harris and Trump plan on adding to the national debt? The Committee for a Responsible Federal Budget reviewed the campaign promises of both candidates and predicted a spending range for each. In this episode, will Trump or Harris dig a deeper debt hole — and why should voters care? Plus, thousands in North Carolina are still without power, and why a mining company is paying billions for a lithium firm when the metal’s prices are down.

Austan Goolsbee, president of the Federal Reserve Bank of Chicago, counts himself as a data dog. It’s a name for economic policymakers who take the long view and are usually game to wait for more numbers. Goolsbee spoke with “Marketplace” host Kai Ryssdal about his voracious appetite for information and what he calls “the hardest thing that a central bank has to do.” Plus: Sports ticket prices are up 10% in the last year, and California requires retailers to help fund textile recycling.

As the Southeast assesses Hurricane Helene’s damage, Milton barrels toward Florida’s west coast. The proximity of the storms will make it harder for homeowners and insurers to estimate each one’s impact — and likely drive up recovery costs. Also in this episode: Corporate bonds shine after the Fed’s rate cut, the mortgage rate honeymoon is over and Nebraska’s elections attract major campaign spending — along with some odd yard signs.

Natural disaster recovery is often expensive, but this season is shaping up to be particularly costly and painful. The Southeast is reeling from Hurricane Helene, and Hurricane Milton is expected to inflict more damage starting tomorrow night. Disaster preparedness can reduce the economic burden of recovery, but not all localities can afford to be prepared. Also in this episode: The Fed’s interest rate cut raised business owners’ optimism and China invites more young Americans to visit.

Since the COVID-19 pandemic began, firms have taken some unprecedented measures to balance out the effects of lockdown, inflation and supply chain backups, leaving some economic predictors sorta … off. How can forecasters do their jobs when so many economic patterns have changed? Also in this episode: The Author’s Guild announces an anti-AI marketing strategy, consumer credit climbs, and for some agents, the National Association of Realtors settlement was the last straw.

It’s a cautionary tale: Boeing was known for its reliably constructed aircraft. But when outsourcing for the sake of the bottom line went too far, product quality — and Boeing’s reputation — diminished. In this episode, the delicate balance of profit and perfection. Plus, the specialty contracting sector adds tons of jobs and an outdoor sleepaway camp in Wyoming combats brain drain.

The United States is the biggest importer and second-biggest exporter in the world. So if the dockworker strike lasts, some sectors may have to look for other ways to get their goods overseas — or pay to store them until cargo starts moving. Also in this episode: Prices probably won’t fall with inflation, economists keep an eye on the diffusion index, and Kai Ryssdal visits a remote atoll in the Pacific Ocean that’s important to U.S. security but vulnerable to climate change.